Design Portfolio by Novalita Ulfah by Novalita Ulfah

POR

Architecture, Interior, and Visual Merchandising

Novalita Ulfah Nur Ubay

About Me

EDUCATION

2014-2019

Bachelor of Architecture (GPA 3.4/4)

Sebelas Maret University

2011-2014

Science Program

1 Kalasan Senior High School

ORGANIZATION

2015-2016

Staff of KOMPERS

(Communication and Pers)

HMA Vastu Vidya, Sebelas Maret University

2014-2015

Staff RIPTEK

(Riset, Penelitian, & Teknologi)

BEM Faculty of Engineering, Sebelas Maret University

Novalita Ulfah Nur Ubay

Jl. Kincir Air no 1 Kp. Pondok Manggis, Kec. Bojong Gede, Kab. Bogor, Jawa Barat

e. novalita.ulfah@gmail.com p. (+62)82223636060

VOLUNTEERING

2024 Part of VOLUNTRIP by KitaBisa.com

2016

Staff department of exhibition

Bamboo Bienalle by BEKRAF (Badan Ekonomi Kreatif)

SKILLS

Drafting

Autodesk Autocad

Visualization

Lumion & Enscape

3d Modelling

SketchUp & Autodesk Revit

Graphic Design

CorelDRAW & Photoshop

Novalita Ulfah novalitaulfah

EXPERIENCES

2022-2024

Interior Design Specialist IKEA Indonesia

I have been elevating environments as an Interior Design Specialist at IKEA Indonesia (Surabaya Store), where my focus has been on designing inviting and functional spaces within the kitchen, dining, workspace, and children’s areas.

2021-2022

Interior Designer

BELIV Interior Contractor

My role as an interior designer saw me successfully completing over 60 projects including residential, cafes, and F&B franchises, showcasing my ability to adapt and innovate across diverse spaces and client needs.

2020-2021

Junior Architect Samahita Studio Bandung

My journey began as a junior architect here, where I immersed myself in a range of projects, especially focusing on residential designs, both interior and exterior. This foundational experience was crucial in developing my project management and design skills.

BELIV Interior Contractor

IKEA Indonesia

SAMAHITA Studio Bandung

Content

2020-2024

IKEA Indonesia 2022-2024

BELIV Interior Contractor 2021-2022

Samahita Studio Bandung 2020-2021

IKEA Indonesia

2022-2024

Workspace

Vignette (WV 05)

IKEA Alam Sutera

Dining

Vignette (DV 01)

IKEA Alam Sutera

Dining

Vignette (DV)

IKEA Bali

Bath shop

Vignette (BAV)

IKEA Bali

Hallway

Vignette (HV)

IKEA Surabaya

Launch 01

FY 23

Location: IKEA Alam Sutera

Media: WV 05

Project: Refresh

Main Message: existing media

Study. Create. Collaborate A workspace that reects you and how you study. This workspace belongs to an architecture student in their rst year at college. This is their rst home and they get to decide how to furnish it.

Workspace Vignette 05 (WV 05)

IKEA Alam Sutera

How its started

How its ended

Launch 02 FY 24

Location: IKEA Alam Sutera

Media: DV 01

Project: Refresh

Main Message:

Come closer to see the family prepare for dinner, w i t h g u e s t s c o m i n g (grandma and grandpa). The process is easy and interesting for both the parents and the children. Additional surfaces from nearby storage and trolleys are fully utilized.

Launch 01 FY 23

Location: IKEA Bali

Media: DV

Project: Refresh

Main Message:

This kitchen belongs to a young urban couple with big dreams. Their new, light kitchen has all the essential functions for cook together easily while also reecting their personality. A colourful combination of open and closedstorage utilises the wall on the other side of the room.

Dining Vignette (DV)

IKEA Bali

Launch 01 FY 23

Location: IKEA Bali

Media: BAV

Project: Refresh

Main Message: existing media

A calm bathroom that gives you the space to relax and rejuvenate-even if it’s small. It shows a calming, nourishing space with personal expression, muted colors and modern lines where things areorganized to create a soothing home-spa atmosphere for all your senses.

Bathshop Vignette (BAV)

IKEA Bali

Launch 03 FY 24

Location: IKEA Surabaya

Media: HV

Project: Refresh

Main Message:

A family decided to spend Eid day gathering in their house. Lots of people coming equals lots of footwear. To keep everything neat and tidy during peak Eid day, and not blocking the house entrance, they prepare extra shoe storage for guests that is easy to prepare and store when not in use.

Hallway Vignette (HV)

IKEA Surabaya

Interior Contractor

2021-2022

Akamuma Coffee Tangerang

Kirei

Laundry

Jabodetabek

Tacoshi

The Breeze

BSD City

Era Bakery

Samarinda

Benhill, Jakarta

Demi Donat Samarinda

Ayu Café and Spa Tangerang

Ryuma Ramen Makassar

BELIV

Interior Contractor

2021-2022

GBMJ Butik

Elinor Beauty

Jakarta

Bekasi

Bianca

House

Jakarta Selatan

Cesco Mart Tangerang

AKAMUMA COFFEE

Location : Tangerang

Type : Retail F&B

Area : 176 m2

Project Start : 2020

Akamuma Coffee is a brand that specializes in a wide selection of coffee and snacks. The interior design of this brand has an industrial theme with a touch of hanging plants as decoration.

Project Completion: Completed 1st

AYU CAFÉ AND SPA

Location : Tangerang

Type : Retail

Area : 132 m2

Project Start : 2021

Project Completion: Postponed

Ayu Coffee and Spa is a mixed-use building project that combines two different functions: a coffee shop and a spa salon. The interior of this building is enveloped in white tones to create a relaxed and serene atmosphere. The design of the coffee shop is presented here, while discussions are ongoing for the spa salon.

ERA BAKERY

Location : Samarinda

Type : Retail

Area : 68 m2

Project Start : 2021

Project Completion: Postponed

Era Bakery cake shop features a simple yet luxurious concept. The cake display shelves are uniquely designed according to the types of cakes on display. It is complemented by pendant lights and wall lamps as decorations.

CASHIER

SNACK TRADITIONAL CAKE

PASTRY

CAKE AND COOKIE

HABITUAL COFFEE & OFFICE

Location : Benhil, Jakata Pusat

Type : Coffee Shop

Area : 158 m2

Project Start : 2021

Project Completion: Completed

The owner of Habitual Coffee is a lawyer and wants to have an ofce next to the location of Habitual Coffee. Therefore, two neighboring shophouses were renovated into a coffee shop and a lawyer's ofce. Although they serve two different functions, both buildings were designed with a unied theme to ensure they appear cohesive.

DEMI DONAT

Location : Samarinda

Type : F&B Booth

Area : 10 m2

Project Start : 2021

Project Completion: Completed

Demi Donat is an iconic brand that offers a variety of donut menu items. It currently has 11 outlet b r a n c h e s i n v a r i o u s regions. From this To this

RYUMA RAMEN

Location : Makassar

Type : Retail F&B

Area : 250 m2

Project Start : 2022

Project Completion: Completed

Ryuma Ramen is a restaurant that offers a Japanese food menu. To match its function, the design of Ryuma Ramen is created with a Japanese theme. This can be seen in the use of wooden lattices and the seating area.

TACOSHI

Location : The Breeze BSD City

Type : Retail F&B

Area : 9 m2

Project Start : 2022

Project Completion: Done

Tacoshi is one of the Japanese food (sushi) tenants at Kumulo BSD Tangerang. The owner of Tacoshi requested that the booth be designed to resemble Japanese street food.

KIREI LAUNDRY

Location : Jabodetabek

Type : Retail Services

Area : -

Project Start : 2020

Project Completion: Completed

Kirei Laundry is a retail business that provides laundry services with 25 outlets located across 9 cities in Indonesia. The most essential design requirement is storage for dirty clothes (left) and clean clothes (right). Therefore, the design of Kirei Laundry incorporates ample storage while maintaining a neat and clean appearance.

GBMJ BUTIK

Location : Bekasi

Type : Retail Fashion

Area : 79 m2

Project Start : 2022

Project Completion: Completed

GBMJ Boutique is a retail store that offers women's clothing. The concept of this design is elegant yet still appealing. The color palette uses the original colors of GBMJ Boutique logo.

ELINOR BEAUTY

Location : Jakarta Selatan

Type : Retail Service

Area : 79 m2

Project Start : 2022

Project Completion: Completed

BIANCA HOUSE (1st Floor)

Location : Jakarta Selatan

Type : Residential

Project Start : 2020

Bianca's House is designed according to the client's wishes with a Japandi theme. Therefore, it features many vertical elements with a wood nish. This house has 4 oors; on the 1st oor, there is a living room and a guest bathroom.

BIANCA HOUSE (3rd Floor)

On the 3rd oor, there is the master bedroom and a children's playroom. With the Japandi concept, the master bedroom features a tatami-style design, where the bed is elevated, serving as both a sleeping area and storage space.

BIANCA HOUSE (4th Floor)

Miss Bianca, the client for this house, wanted a family room with a coffeeshop ambiance. Thus, a coffeeshop atmosphere was created with a bar table for serving food or drinks, along with typical coffeeshop-style seating.

CESCO MART

Location : Tangerang

Type : Self-care needs

Area : 60 m2

Project Start : 2020

Project Completion: Completed

Cesco Mart is a store that sells a variety of skincare, makeup, and body care products for women. Therefore, pink was chosen as the primary color for the design. Additionally, the display racks are organized according to the available brands.

Samahita Studio

2020-2021

Exterior

CINAMBO HOUSE

Location : Cinambo, Bandung.

Type : Residential

Land Area : 87m2 and 114m2

Building Area: 48m2

Project Start : 2020

Project Completion: -

Cinambo project is a modern housing development located in Cinambo, Arcamanik, Bandung. The houses feature a modern design combined with Islamic ornaments on the building's front facade and canopy support columns. Inside, there is a living room, dining room, kitchen, and three bedrooms. Many rooms have openings facing the garden to create a brighter and more spacious feel inside the house.

PR HOUSE

Location : Bandung

Type : Residential

Land Area :

Building Area:

Project Start : 2020

Project Completion: -

PR House is a residential project where the client specically requested the use of natural materials. The selected natural materials include natural stone, scattered coral, andesite stone, wood, etc. The structural system employs exposed iron to balance the exposed natural materials.

1. Carport 2. Terrace

Pantry 4. Dinning Room 5. Garden 6. Master Bedroom 7. Toilet 8. Laundry Room 9. Maid Bedroom

Kitchen & Service

1. 1st Children Bedroom

2. Walk in Closet

3. Toilet

4. Living Room

5. Toilet (for guest)

6. Outdoor Area

7. Pantry

8. Janitor

1. 2nd Children Bedroom

2. Toilet

3. Walk in Closet

4. Void

5. Mezzanine

6. Balcony

AR HOUSE

Location : Pasteur, Bandung.

Type : Residential

Land Area :

Building Area:

Project Start : 2020

Project Completion: -

AR House is a unique home due to its compact size of 7.3m x 5.6m, spread across 3 oors with the lowest oor at level -1. Adopting a modern Japanese concept, AR House features minimal room sizes that are utilized to their fullest potential. For example, the space under the stairs is used for a meeting room, the dining table is integrated with the kitchen table, and a spiral staircase leads to the mezzanine to save space.