NCBIA 2023 Marketing Guide

Dear Members -

The North Coast Building Industry Association provides members an abundance of ways to achieve professional development and generate recognition. The 2023 Marketing Guide was developed to help you plan your involvement and budget for 2023 Lock in pricing now as it is subject to change All opportunities featured are accompanied by descriptions to give you a better understanding of the events. Each marketing opportunity not only includes an investment amount, but also the recognition you can expect in return.

Getting the most of your membership also means getting involved. We invite you to consider joining a committee or volunteering during events. This will lead you to that pivotal next step of building relationships and subsequently gaining more business. Please look over the choices in this packet. For sponsorship and participation opportunities, mark your choices in this guide and return a copy, along with the completed selection sheet to the NCBIA. We are here to help you determine what works best for you and your organization.

Call us any time at (440) 934-1090

Let’s Build a GREAT Year TOGETHER!

General Membership Meetings

3 General meetings per year Your Company Logo on Registration materials; promotion in NCBIA Media in print & online

o March 15, 2023 $275 (General Membership Meeting)

o June 23, 2023 ................................$275 (Membership Cookout)

o October 18, 2023............................$275 (GM Meeting & Election Night)

* Sponsor all three and save $75 ($250 ea.)

TARGET AUDIENCE CODES

Denotes Member to Member

Denotes Member to Consumer

Use these color-coded stars to quickly find the best marketing options for your business!

If your business focuses on serving other members, look for the GREEN stars on the following pages.

Or if your business is geared more towards selling to consumers, look for the best marketing opportunities to reach consumers, marked with a RED star!

If you’d like help putting together a marketing plan for your business, please contact me at judie@ncbia.com or (440) 934-1090 and I’d be happy to help!

Member Mixer EventsScheduled throughout the year; promotion in NCBIA Media in print & online

o Member Mixer Event Sponsor...............................$150

-Judie

Docs

Come Build with Us...

Golf Classic - August 3, 2023 - Sweetbriar Golf Course

Includes one foursome; company name/logo on banner (you provide) placed prominently at outing; presentation at BBQ & mic time

Includes the opportunity to sit at the hole-in-one hole with a partner/staffer to determine a potential winner o

Cart Sponsor

.... $1,300 Provide signage for every golf cart, 2 BBQ Tickets o

Sponsor ................................................................................................................................................

...$750 You may bring a banner to hang at the pavilion, 4 Sponsorships Available o Scorecard Sponsor $600 Includes company logo on all scorecards placed on all carts for event

Includes company name on sign at skill hole; NCBIA will provide prizes to winner - 4 Sponsorships Available Opportunity to sit at the hole with a partner/staff

Includes signage with company name at breakfast area;

Photo Sponsorship .......................................................................................................................................... $300

Provides for foursome photos to be taken & mailed out after the outing to each golfer; includes signage with company name on golf course 4 Sponsorships Available o Raffle Sponsorship .......................................................................................................................................... $250 Announces the winner of the 50/50 raffle during BBQ; includes signage with company name on golf course

o “Pink” Ball Sponsor $250 Opportunity to sell pink balls for contest at registration area; includes signage with company name on course o Keg Sponsor .....................................................................................................................................................$250 Includes signage with company name on golf course

signage with company name on golf course (Non-Members price $225)

o Soft Drink Sponsor ...........................................................................................................................................$150

Includes signage with company name on golf course - 4 Sponsorships Available

- October 14, 2023

o Event Sponsors $725

Includes: 8 dinner tickets - Banner (you provide) to hang at the front of the venue - Recognition at event, Builder newsletterCompany Logo on placemat, registration form and event online - Mic time

Includes: Company Logo bar napkins - Recognition at event, Builder newsletter - Company Logo on placemat, registration form and event online

o Dessert Sponsors $300

Includes: Recognition at event, Builder newsletter - Company Logo on placemat, registration form and event online

le Board Sponsors (2 available)

Includes: Company logo on raffle tickets - Recognition at event, Builder newsletter - Company Logo on placemat, registration form and event online

Includes: Recognition at event, Builder newsletter - Company Logo on placemat, registration form and event online Raffle Basket

o Please make a Basket for me..............................................................................................................................................................................$100

o Yes.....I will provide a basket for the Chinese Basket Raffle.(You create your own basket)

o Yes... I will provide a gift card.

2023 NCBIA Marketing Guide

Monthly BUILDER Newsletter

A NEW ISSUE EVERY MONTH ONLINE AT www.ncbia.com AND EMAILED TO EVERY INBOX

BACK COVER

o 4 issues per year $625 per issue

o 8 issues per year $495 per issue

o 12 issues per year $365 per issue

INSIDE FRONT COVER

o 4 issues per year $575 per issue

o 8 issues per year $470 per issue

o 12 issues per year $340 per issue

INSIDE BACK COVER

o 4 issues per year $545 per issue

o 8 issues per year $430 per issue

o 12 issues per year $315 per issue

FULL PAGE

o 4 issues per year $490 per issue

o 8 issues per year $385 per issue

o 12 issues per year $285 per issue

1/2 PAGE

o 4 issues per year $325 per issue

o 8 issues per year $275 per issue

o 12 issues per year $200 per issue

1/4 PAGE

o 4 issues per year $185 per issue

o 8 issues per year $165 per issue

o 12 issues per year $135 per issue

BUSINESS CARD (1/8 PAGE)

o 4 issues per year $135 per issue

o 8 issues per year $125 per issue

o 12 issues per year $110 per issue

CHOOSE THE MONTHS FOR YOUR ADS

o JAN o MAY o SEP

o FEB o JUN o OCT

o MAR o JUL o NOV

o APR o AUG o DEC

he NCBIA online BUILDER NEWSLETTER is issued at the end of each month. It is posted online at www.ncbia.com and back issues can be obtained by contacting the NCBIA at (440) 934-1090 or email the NCBIA at judie@ncbia.com.

Enhanced Online Membership Directory Listing

(based on 12-month commitment)

o Featured Listing $150

Your Company Logo linked to your website

o Enhanced Listing $325

Your Company Logo; photos and company description all linked back to your website.

NEW this year! bundled together with your Enhanced Listing, your logo will also be placed in the “Featured Members” area of our website on the home page where you get even more exposure!

Membership Directory & Consumer Guide

Don’t miss this marketing opportunity! The 2024 Membership Directory & Consumer Guide is mailed out to consumers and fellow members. Also available as a PDF download on www.ncbia.com, at our Home & Remodeling Show or in print from the NCBIA upon request. 2-

*First Come, First Served

Weekly What's Happening Wednesday Update

Published weekly online and delivered via email to all members and VIP Partners (with the exception of the end of the month when the BUILDER Newsletter is published).

Get 550 pixels wide of ad space. Coordinate your What's Happening Wednesday sponsorship ad with your seasonal promotions!

Total Cost

o 3 Placements $100

o 6 Placements $190

o 9 Placements $280

o 12 Placements $375

WEBSITE

BANNER ADS

NCBIA.COM HOME PAGE

Your custom ad will appear on the NCBIA home page at the top in the rotating slide section alongside current events.

o Rotating Slide, Full Year $1000

o Home Page, below slideshow..........$600

o Consumer/Member Page.................$350

Want your logo featured on our website home page? See the listing on page 3 for Enhanced Online Membership Directory Listing. It’s now bundled together!

3rd Most Visited Page on NCBIA.com!!!

VIRTUAL PARADE OF HOMES - Sponsorships (can be PRO-Rated)

o Grand Sponsor.............................................................................................................

Includes company logo featured prominently on the landing page of the Virtual Parade of Homes site; link to your company website; your company logo/name featured in all marketing efforts

$1200

o Home Sponsor...............................................................................................................$700

Includes company logo/name featured on the landing page of the Virtual Parade of Homes site; your company logo/name featured in all marketing efforts

o Sustaining Sponsor........................................................................................................$425

Includes company name featured on the landing page of the Virtual Parade of Homes site

o Patron Sponsor..............................................................................................................$350

Includes company name featured on the landing page of the Virtual Parade of Homes site

Keeping up on the times, today’s consumers know what they want and use the internet to find what they are looking for.

Leverage your visibility with the NCBIA Virtual Parade of Homes. Your homes and/or remodeling projects will be open 24/7 on a mobile device or computer. You will have a qualified prospect when they come to visit or call you for an appointment.

This marketing opportunity is widely publicized digital, print and at events.

HOME SHOW 2023 - Feb. 25 & 26, 2023

NCBIA

SPONSORSHIP FEES

$399

Event Sponsor .................................................................................................................................................

$2000

o Everything on Supporting Sponsor list, PLUS radio interview, booth space, logo on staff t-shirts and all printed advertising, mention in radio advertisements, option to have your company’s banner hung at show entrance and studio quality videos to promote your business; option to put promotional items in swag bag and recognition in BUILDER Newsletter

Supporting Sponsor ........................................................................................................................................

$300

o Includes: mention in radio ads, your logo in event program, Facebook event page, slideshow during event, option to put promotional items in swag bag, and recognition in BUILDER newsletter.

Bag Sponsor SOLD

o Your company to provide bags; promotion in the NCBIA Newsletter and in all social media

*Refer to page 3 for Builder Newsletter pricing and page 4 for Membership Directory & Consumer Guide pricing

General Membership Meetings

o March 15, 2023..............................$275

o June 23, 2023 Cookout..................$275

o October 18, 2023............................$275

($250eachifyousponsorallthreefortheyear!)

Golf Classic

o Tournament Sponsors.......................$2,000

o Hole-in-One Sponsor ..$TBD

o GolfCartSponsor............................ ..$1,300

o BBQ Sponsors .$750

o Scorecard Sponsor $600

o Breakfast Sponsor $300

o Photo Sponsorship ...$300

o Raffle Sponso ...$250

o “Pink” Ball Sponsor ...$250

o Hole Sponsors .............$150

Clambake

o Event Sponsors $725

o Bar Sponsors $399

o Dessert Sponsors $300

Table Sponsor ................$99

Member Mixer Social Events

o Member Mixer Social Event Sponsor...$150

Featured & Enhanced Online

Mobile Membership Directory Listing

o Featured Listing ..$150

o Enhanced Listing ..$325

Weekly E-News Update

o 3 Placements ...$100

o 6 Placements ...$190

o 9 Placements ...$280

o 12 Placements ...$375

NCBIA.COM WEBSITE ADS

BANNER ADS

o Home Page ...........$600

o Consumer/Member Page ............$350

HOME PAGE ROTATING SLIDE

o One Year .........$1,000

Monthly BUILDER Newsletter

BACK COVER

o 4 issues per year.........$625 per issue

o 8 issues per year.........$495 per issue

o 12 issues per year.......$365 per issue

INSIDE FRONT COVER

o 4 issues per year $575 per issue

o 8 issues per year........ $470 per issue

o 12 issues per year.......$340 per issue

INSIDE BACK COVER

o 4 issues per year.........$545 per issue

o 8 issues per year.........$430 per issue

o 12 issues per year.......$315 per issue

FULL PAGE

o 4 issues per year.........$490 per issue

o 8 issues per year.........$385 per issue

o 12 issues per year.......$285 per issue

1/2 PAGE

o 4 issues per year.........$325 per issue

o 8 issues per year.........$275 per issue

o 12 issues per year.......$200 per issue

1/4 PAGE

o 4 issues per year.........$185 per issue

o 8 issues per year.........$165 per issue

o 12 issues per year.......$135 per issue

BUSINESS CARD (1/8 PAGE)

o 4 issues per year.........$135 per issue

o 8 issues per year.........$125 per issue

o 12 issues per year.......$110 per issue

CHOOSE MONTH(S) FOR YOUR AD(S)

o JAN-FEN o FEB-MAR

o MAR-APR o APR-MAY

MAY-JUN

2024

Membership Directory & Consumer Guide

VIRTUAL PARADE OF HOMES - Sponsorships