NCPGA TEE.SHOTS Magazine - Awards Issue by Northern California PGA Section

TEE.SHOTS AWARDS ISSUE 2012

MAGAZINE www.ncpga.com

2012

Northern California PGA

Awards Issue

NCPGA Golf Professional of the Year

MONTE KOCH

NORTHERN CALIFORNIA SECTION 411 Davis Street, Suite 103 Vacaville, CA 95688 Phone: (707) 449-4742 Fax: (707) 449-4755 E-mail: ncal@pgahq.com Web site: www.ncpga.com Members Web site: www.ncpgalinks.com NCPGA OFFICERS Len Dumas – President: Contra Costa CC John Hughes - Secretary: Castlewood CC Tracy Stansberry - Secretary: Mare Island GC Monte Koch- Honorary President: Suisun City, Calif.

CONTENTS FEATURES

PGA DISTRICT 11 DIRECTOR Sue Fiscoe, FM Golf – Northern California Section NCPGA DIRECTORS Bob Caldwell, Bodega Harbour Golf Links Mike Dowd, Oakdale G&CC Gus Jones, Martis Camp Club Cathy Jo Johnson, Incline Village, NV Jim Kepler, Eagle Valley GC Dede Moriarty, Presidio GC Mark Naylor, Crow Canyon CC Bill Troyanoski, Half Moon Bay GL Paul Wilcox, Danville, Calif. Dan Brace, Independent Director CHAPTER PRESIDENTS Greg Enholm- Sierra Nevada: Carson Valley Inn Joe Gile - Bay Area: Ruby Hill GC Pat Gould- North State: Peach Tree G&CC Greg Senestraro- North Coast: Redwood Empire G&CC Dale Taylor – Monterey Bay: Tehama GC Joe Wisocki- San Joaquin Valley: Ridge Creek Dinuba GC NCPGA SECTION STAFF Chris Thomas, Executive Director Nancy Maul, Assistant Executive Director Jennifer Noël, Executive Assistant & Communications Specialist Cameron MacGregor, Tournament Director Nancy “Ida” French, Administrative Assistant Suzy Schneider, Administrative Assistant

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10 – Golf Professional of the Year - Monte Koch 11 – NCPGA Special Award Winners 21 – Upcoming Events Calendar

DEPARTMENTS 3 – From the President: by Len Dumas, PGA 4 – From the Executive Director: by Chris Thomas 6 – Sponsor Spotlight: E-Z-GO 19 – Tournament Recaps 30 – Short Shots

NCPGA CONSULTANTS Dan Brace: Legal Counsel Carol Pence: PGA of America Employment Consultant ADVERTISING For advertising information, please contact: Nancy Maul or Jennifer Noël at (707) 449-4742

TEE SHOTS MAGAZINE

Tee Shots Magazine is produced for the NCPGA by ACE Communications & Graphics (ACE) (951) 679-9644. Postage paid at Temecula, CA and additional offices. Editor: Nancy Maul Managing Editor: Jennifer Noël Production/Pre Press: Greg Flores Contributing Writer: Amal Nichols Tee Shots Magazine is distributed free to members and affiliates of the NCPGA. The articles and other information contained within this publication are informational and do not necessarily represent the views or opinions of the NCPGA. The NCPGA and ACE assume no responsibility or liability for claims made for or by any product in this publication whether reported or advertised. Reproduction in whole or in part without permission of the NCPGA and ACE is prohibited.

ON THE COVER PGA Professional Monte Koch earns top honors as the 2011 NCPGA Golf Professional of the Year. The Golf Professional of the Year is awarded to a PGA Professional who displays the finest exhibition of spirit, determination, business acumen, professionalism, promotion of the game of golf as well as service to the Section and the Association.

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P R E S I D E N T ' S

M E S S A G E

Only Action Will Accomplish Our Goals By Len Dumas, PGA NCPGA President

t is an honor to be elected President of the Northern California Section of the Professional Golfers Association of America for the term 2012 - 2013. Since joining the Board of Directors in 2005, I have been fortunate to observe, learn and ultimately participate in the governing process that guides our Section. In 2012, we are presented with a tremendous opportunity as we are educated and exposed to the strategy that is Golf 2.0. The statistics are overwhelming; the golf population is shrinking, causing the closure of golf facilities both nationally and globally. This unfortunate situation has lead to tremendous unemployment of PGA Professionals, many of whom have left the industry.

The statistics are overwhelming, the golf population is shrinking...

The "what to do" has been made clear by the results of the Boston Consulting Group report which was commissioned by the PGA of America last year. The figures are staggering as to the number of players that have expressed an interest in playing golf, either as a new player or returning player. Specifically, there are three initially targeted groups: current players who must be kept in the game; lapsed players who have expressed a genuine interest in returning to the game, and new players. The target is to grow

the game from the current 26 million players to 40 million players by 2020. First we start by examining the game and removing barriers. It is necessary to create bunny slopes in the game of golf. It is necessary for a facility to be prepared for the first time player who approaches the counter and says, "I'm ready, let's play!". It is necessary to provide an experience that allows the player to control the time. What more qualified group to undertake this strategy than PGA Professionals? Our love of service and ability to develop relationships will catapult us forward as this program develops. We are fortunate to be supported by the PGA of America, as well as our Allied Associations. Golf 2.0 is an industry strategy, and our combined forces and resources will serve to ensure success. So let's get going! Time passes quickly and only action will accomplish the goals. Again, I would like to express my thanks for your trust and the opportunity to lead the NCPGA Section over the next two years. I look forward to continuing the work of our Past Presidents in growing the communication and involvement of Section members and apprentices. With secret weapon Executive Director Chris Thomas and staff members Jennifer, Nancy, Ida, Suzy, and Cameron, our road is made that much smoother. A great journey is upon us,

Len Dumas, PGA President

Northern California PGA - TEE.SHOTS Magazine

E X E C U T I V E

THE NEW

D I R E C T O R ' S

M E S S A G E

Golf 2.0 Works to Grow the Game

NOTHING ELSE COMES CLOSE ®

Chris Thomas NCPGA Executive Director/COO

id you know that in 2010, there were a total of 26.1 million people that played golf ? Unfortunately, that’s 1 million fewer golfers than the year before. The findings from surveys conducted by The Boston Consulting Group, which The PGA hired to help develop Golf 2.0, show that if left unchanged, the golf industry might face a decade of flat and/or reduced participation and revenues. With the start of 2012, the focus of our Association is on growing the game in a new way. We know that there are roughly 90 million Americans who are currently not playing golf but want to play, or are playing right now and want to play more.

UNMaTCHEd aCCUraCy WITH THE CONvENIENCE Of WIrELESS CONNECTIvITy.

Now, the most up-to-date and ONLY submeter precision course maps in the game are available instantly and easily with the new Wi-Fi enabled SkyCaddie® SGXW. The #1 rated rangefinder for accuracy combines unmatched reliability with the mobility and convenience of wireless connections to your Wi-Fi at home, compatible hotspots and many smartphones with qualified data plans.* Try the SGXW, risk free, and learn why SkyCaddie® is trusted by more golfers for critical distance information than all other GPS rangefinders combined. And better yet, SkyCaddie® eliminates aiming a laser and requires no line-of-sight because we have done all of the yard work for you. You’ll play better and save strokes, too, because ONLY SkyCaddie® walks EVERY course to make sure you have distances you can trust, just like a Tour Caddie does for his Pro.

The three core strategies of Golf 2.0, the PGA of America’s long-term strategic plan, are to retain and strengthen the golfing core, engage the lapsed golfer and drive new players to the game. In addition, 12 strategic initiatives have been designed to grow participation and increase revenues through a better understanding of the golf consumer and the targeting of specific consumer groups.

Northern California PGA - TEE.SHOTS Magazine

Learn More About this Industry Initiative, visit www.golf20.net username - golf2.0 password - growgolf

In order to stay up to date on the latest initiatives and developments within the Golf 2.0 initiative, it is imperative to stay connected; visit the Section and National websites, stay up to date on email communications and be sure to read all member publications. Golf 2.0 is not only important to our industry, but it is important for you, our PGA Professionals and apprentices as this is your livelihood, your sport --- your way of life.

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© 2011-12 SkyHawke Technologies, LLC. All rights reserved. SkyGolf®, SkyCaddie®, HoleVue™, RangeVue™, and ClubSG™ are trademarks of SkyHawke Technologies, LLC. All third-party trademarks are the property of their respective owners. U.S. Patent No. 7,118,498; 6,456,938;5,740,077, 5,507,485 and Patent Pending.

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In order to ensure that our membership is prepared to handle these players, The PGA of America has revamped its member education curriculum so that it focuses on educating PGA Professionals on the three core strategies of Golf 2.0 and how to conduct their business in new and creative ways. Also, a support department at PGA Headquarters dedicated to Golf 2.0 and Player Development is busy creating initiatives, forming partnerships and implementing messaging to help achieve Golf 2.0’s goals.

Sincerely,

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Golf 2.0 GROWING THE GAME

Chris Thomas NCPGA Executive Director & COO

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NCPGA SPONSOR SPOTLIGHT

E-Z-GO’s PowerFilm Solar Panel Technology Boosts Performance Golf cars are getting a performance boost from the sun’s rays.

ooking to increase battery life and performance of its electric golf cars, E-Z-GO found an answer when it partnered with PowerFilm Inc. to design PowerFilm Solar Panel technology. The end result for golf car users is a simple, cost-effective path to “going green.” Users of the panel can reduce energy costs required to charge and maintain their E-Z-GO electric vehicles by as much as 20 percent annually -- depending on local weather conditions and other factors -- as compared to the cost of charging vehicles without the PowerFilm solution.

This innovative technology is available on the E-Z-GO RXV® and TXT® electric fleet golf cars, and Freedom® RXV and Freedom TXT electric personal golf cars. PowerFilm Inc. is an Iowa-based company and an industry leader in developing and manufacturing thin, flexible solar module technology. Through extensive collaboration with the U.S. military, PowerFilm has developed unique, field-ready solar solutions for military use and for other government agencies such as NASA. Its snap-top system, designed exclusively for E-Z-GO, allows for easy installation without requiring canopy replacement or structural reinforcement. Other benefits of the PowerFilm Solar Panel include: •

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Northern California PGA - TEE.SHOTS Magazine

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N C P G A S P E C I A L AWA R D S

Golf Professional of the Year

Monte Koch, PGA Suisun City, California

onte Koch, former PGA Head Professional at Chardonnay Golf Club in Napa, is honored with the Golf Professional of the Year Award due to his dedication, leadership, inspiration, and service. Monte enjoys his role in golf and says that, “Besides playing golf and spending time with my wife and kids, I really enjoy working with my fellow Board members and the Section staff on the business and future development of the NCPGA Section.” Over the years, Monte has held numerous positions at the Section’s Committee and Board level. He recently completed his term as President of the Section (2010-2011), and has served as an at-large director and in every officer position for the NCPGA Section as well as Chairman for the Growth of the Game, Apprentice Outreach/ Mentoring and By-Laws Committees. At the PGA National level, he has given back to the association through service on the Apprentice Committee and is currently a member of the Public Relations/Communications Committee. While serving as PGA Head Professional at Chardonnay Golf Club Monte actively supported a partnership with the Northern California Golf Association (NCGA) including providing and facilitating free member clinics designed to grow their membership and helped Chardonnay to become one of the first facilities to become an NCGA Affiliate Course in support of its member programs and the Youth On Course initiative. Monte has also served his community, donating free A leader within the Section, Monte has spearheaded lessons to the local 4-H club, initiatives and programming with the goal of improving the the Wolfe Center for troubled Association for its PGA Professionals and Apprentices. teens, and the Boys & Girls Club of Napa Valley. In 2008, Monte was honored with the NCPGA Bill Strausbaugh Award for his tremendous community involvement and mentorship of PGA Professionals and Apprentices.

John Bearden, PGA

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Over the years, Monte has made an impact in the region through his involvement within the community and within the Association.

Northern California PGA - TEE.SHOTS Magazine

As an Officer of the Board for the NCPGA Section, Monte leads by example. In public speaking opportunities, authoring articles and through personal outreach, Monte has encouraged fellow golf professionals to leave a PGA legacy within their professional and personal circle, mentor assistants, be “The Mayor” or face for golf and the PGA at their facility, and within their communities. In 2007, as the Section Secretary, he contacted more than 80 golf professionals who were deficient of member service requirement credits, providing guidance and encouragement.

N C P G A S P E C I A L AWA R D S

Teacher of the Year

Keith Lyford, PGA The Golf Academy at Old Greenwood Truckee, CA

anked among the Top 100 Teachers nationally and having earned Teacher of the Year honors in the Northeastern New York Section (2000) and New England Section (1997), PGA Director of Instruction Keith Lyford of The Golf Academy at Old Greenwood in Truckee, California, is now honored for his contributions to golf instruction for players and professionals at his facility, national level and within our Section. Since becoming the Director of Instruction, The Golf Academy at Old Greenwood’s lesson business has grown due to quality instruction, good customer service and creative programming. Keith has done extensive research and analysis to revise the Ball Flight Laws, realizing that there are actually 14 separate parameters. Keith is partnering with Titleist’s R&D department to finalize the Ball Flight Analysis Platform. He presented this topic at the PGA National Teaching and Coaching Summit in Orlando in January 2011. Keith has been a member of the PGA of America’s President’s Council on Growing the Game for several years and supports the Associations Growth of the Game initiatives. For the past six years, his approach has been to focus on teaching and mentoring junior golfers. He offers discounted rates and an array of programs, camps and clinics. Giving back to the community is important to Keith. He regularly donates lessons, clinics and golf schools to local and regional charity fundraisers. Throughout his career, he has written more than 30 articles that have appeared in major national publications including Golf Digest, Golf Magazine, Sports Illustrated, Senior Golfer, and Golf Tips Magazine. He published his facility’s instruction manual “Golf from A to Z,” authored 200 Master Strokes, produced four instructional videos, and designed and patented the Cast-Away-Power Trainer.

Club Fitter of the Year

Joe Wisocki, PGA Ridge Creek Dinuba Golf Club Dinuba, CA

GA General Manager Joe Wisocki of Ridge Creek Dinuba Golf Club is receiving this award for his expertise in fitting golfers with the proper equipment.

Joe has given more than 200 club fittings this year alone and has a simple philosophy, “Clubs should be tailored to refine speed, spine and angle.” He believes, “Today, all golfers who aspire to improve — juniors, seniors, men, women, skilled players, average players, pros — are being fit for their golf clubs. Because one size does not fit all for golf clubs any more than it does for shirts and pants.” With measurements relating to the golf swing obtained from the Fore Sight Sports GC2 launch monitor, V1 video system and a lie board, Joe discusses many different readings from club speed, ball speed, launch angle, angle of approach, club path, back spin rate and side spin rate with his customers. However, the three basic swing performance statistics which he focuses on are ball speed, launch angle and spin rate. Joe explains his technique, “I provide the golfer with clubs and balls based on ball speed that optimize their launch angle and spin rate to maximize distance and accuracy. During fittings I stress the importance of remaining realistic as the club fitting is the geometry part of the equation, while swing mechanics are the physics of the equation. It is a combination of the two that will allow a golfer to achieve his or her optimal performance based on individual ball speed and ball striking ability.”

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N C P G A S P E C I A L AWA R D S

Junior Golf Leader

Dan Schwabe, PGA Presidio Golf Course San Francisco, CA

ver the last 17 years, PGA Teaching Professional Dan Schwabe has taught more than 35,000 golf lessons, averaging about 2,000 junior lessons per year. An outstanding leader, dedicated to developing and implementing programs for young golfers that have had a significant positive effect, Dan has made an impact in the community.

Dan served as coach for Terra Nova High School in Pacifica for 10 years, with the team winning four league championships under his charge. Since then, he has focused on San Francisco contributing to seven local schools with their golf programs and by establishing strong relationships with the University of San Francisco to offer support for their rising golf program. At Presidio Golf Course for 12 years, Dan’s most successful program is his Junior Golfer Development program — a four hour lesson weekend mornings whereby students play on the course for nine holes and then go to the practice center or short game area to work on the aspects of the game that they need to improve. He also offers small playing lesson groups after school for children who are not quite at the competitive level of his player development groups. The intention is to invite this new wave of developing juniors into the more advanced weekend player groups as they develop. In 2009, Dan was inducted into the Pacifica Sports Hall of Fame as a direct result of his impact on the community through his junior golf development programs. For the past three years, he has received the US Kids Top 50 honorable mention.

Assistant Golf Professional of the Year

Brant Wilson, PGA Carmel Valley Ranch Carmel, CA

n active member of our Section, having brought many innovative ideas to the committees on which he has participated; PGA Assistant Golf Professional Brant Wilson is honored as the Assistant Golf Professional of the Year for his service A PGA member for more than six years, he completed the PGA Professional Golf Management (PGM) Program and his apprenticeship several years ago, however he supports the Association by participating in Section events, supporting Play Golf America programming and contributing on boards and committees. He has served on the board of the Section’s Assistant and Apprentice Division since 2009 and has spent two years on its Education Committee. He continues to mentor apprentices focusing on Level 1 and 2 of the PGA PGM program.

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Northern California PGA - TEE.SHOTS Magazine

Through his certification by the Titleist Performance Institute (TPI), he learned how to teach juniors, especially those in the 5-8 year old range who have a limited attention span. He is applying what he learned to help the younger kids have fun at the golf course. Brant extends his work with juniors beyond his facility to the broader community by participating in local fundraisers and donating lessons. Brant also helps golfers to play longer by recognizing swing faults that will create injuries in the long run and uses his training to conduct free TPI screenings at a local pilates studios which help generate lessons as well as create beneficial programs for the golfers who come to their studio.

N C P G A S P E C I A L AWA R D S

Growth of the Game Award President’s Plaque

Ron Kuwata, PGA

Sevillano Links at Rolling Hills Casino Corning, CA

hether it’s creating women’s clinics to support women’s cancer or encouraging doctors and their patients to play to improve their health, PGA Head Golf Professional Ron Kuwata is exposing golf to many people through his use of innovative programming and Play Golf America initiatives. His passion for growing the game is evident. It’s always been Ron’s belief that an effective golf instructor can change a person’s life. When Ron reflects on his accomplishments over the last 30 years, teaching juniors is at the forefront. Several of his junior students have advanced to collegiate golf and still others have chosen careers in the industry. A regular volunteer at Saving Strokes Clinics, he believes that golf is a game for everyone, and good for one’s health, both mentally and physically. As a Vietnam Veteran, he believes that it’s important to bring veterans, who were former golfers, back to the game especially if life has dealt them a serious physical and/or mental challenge such as a stroke or combat injury. Ron is proud of the work that he has done targeted at women golfers, many of whom are just taking up the game. During the past two years more than 628 women of all ages and ethnicities have participated in Girls Club: Golf Fore a Cause clinics designed for women to learn to play golf, enjoy camaraderie, and contribute to women’s causes.

Patriot Award

Pat Gould, PGA

Peach Tree Golf & Country Club Marysville, CA

ew this year, the Patriot Award is presented to a PGA Professional who personifies patriotism through the game of golf and demonstrates unwavering commitment and dedication to the men and women who have valiantly served and protected the United States of America. PGA Head Golf Professional Pat Gould has been spearheading innovative programs for our military for many years. Being so close to Beale AFB, just three miles away from Peach Tree Golf & Country Club, Pat has developed a military lesson program at a reduced rate and has consistently helped active duty personnel and veterans at this private club for the past 14 years. Most of the support comes at no cost to the active duty personnel. His facility has participated as a host site for Patriot Golf Day, the flagship fundraiser for the Folds of Honor Foundation the past five years. He also implemented The Patriot Golf Tournament Day, held on September 11th for the past three years, which raises funds that are directly distributed to active duty airman and their families at Beale. In total, this event has raised more than $130,000.

Northern California PGA - TEE.SHOTS Magazine

N C P G A S P E C I A L AWA R D S Bill Strausbaugh Award

BE THE

HUNTER

(not the HUNTED)

Mark Wotherspoon, PGA Buckingham Golf & Country Club Kelseyville, CA

eadership, mentoring and charitable involvement throughout the region are some of the many reasons we are honoring PGA Director of Golf Mark Wotherspoon. Mark has helped so many through golf. He has been a great leader as the founder of the North Coast Chapter of the NCPGA, he has mentored many golf associates, and is responsible for raising hundreds of thousands of dollars for local charities. Mark has been a leader within the Section, having helped found the North Coast Chapter and serving seven years in officer positions and three years as the Chapter Tournament Chairman. He founded the Lake County Amateur Golf Circuit 19 years ago and today it ranks as the third largest amateur golf circuit in the Northern California Golf Association. He takes pride in knowing he has mentored at least 10 current PGA Professionals whether it was a co-worker or an up and coming apprentice working toward membership.

CHOOSE YOUR WEAPON WISELY

Mark’s community involvement and charitable contributions are many and have resulted in tremendous benefits for organizations locally and abroad. He hosted the Lake County Wine Alliance Event and the Pepsi Celebrity Quarterback Shootout with Konocti Harbor Resort. Together, both events generated donations up to $350,000 of which funds were distribute locally and directed locally and abroad amongst several United Way-affiliated organizations. During his 20 years at Buckingham Golf & Country Club, he has been responsible for more than $100,000 being given back to the local community in green fees, cart fees, dinners and 19th hole donations.

Horton Smith Award

H EVO H

Demetria Moriarty, PGA Presidio Golf Course San Francisco, CA

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GA Teaching Professional Demetria “Dede” Moriarty is a model educator for PGA Golf Professionals and continues to provide outstanding contributions to professional education. She has inspired PGA Professionals to educate themselves in an effort to make them better for their students and for the game. Her passion for women’s golf, education and community philanthropy helps drive these efforts.

Education has always been important to Dede and she serves as a role model, finishing in the top five percent in both PGA Business School 1 and 2 (now the PGA of America Professional Golf Management Program). She has served as the Education Committee Chairman of the NCPGA Section for nearly four years, charged with finding and implementing educational programs that will benefit the membership. Among her accomplishments, Dede has increased the Committee to more than 10 members, has helped manage events and introduced many new seminar topics. Dede is always taking advantage of opportunities to mentor those she comes in contact with by promoting education and volunteering. She understands the importance of being a role model and has worked with numerous organizations in her community. Dede’s leadership roles are many. She serves as a Director on the NCPGA Board, she is the current Education Committee Chairman, is a member of the Section Finance Committee, and she has served as Women’s Division Chair actively working to promote networking and a venue for competitive women’s golf amongst female pros in the NCPGA Section. In early 2011 she joined the NCPGA Foundation Board of Directors as an at-large Director, assisting with fundraising efforts for community programming through duties as Chairman of the 100 Holes campaign.

Northern California PGA - TEE.SHOTS Magazine

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N C P G A S P E C I A L AWA R D S

Merchandiser of the Year Public

Merchandiser of the Year Private

Poppy Hills Golf Course Pebble Beach, CA

Tehama Golf Club Carmel, CA

Justin Williams, PGA

ustin Williams, former PGA Head Golf Professional at Poppy Hills Golf Course, says his retail philosophy is simple. “I keep my vendor list small, and offer a variety of price points within that vendor list. Doing business with fewer vendors means better service, more buying power, and a great shopping experience for the members and guests.” Justin encourages his assistants to get involved in the buying process as he believes that when they help order the merchandise, they are more active in selling that product because they were responsible for ordering it. Most importantly, Justin listens to his members and guests. “They are the consumers, so it is important to understand their buying habits and what they are interested in purchasing. Asking questions is a key ingredient in having a successful golf shop.” Justin spent approximately 25 percent of his time each day checking in, receiving, merchandising, and promoting the products in the golf shop. Approximately 45,000 18-hole rounds are played at Poppy Hills annually.

Merchandiser of the Year Resort

Pete Smith, PGA Northstar-at-Tahoe Resort Truckee, CA

GA Head Golf Professional Pete Smith’s merchandising philosophy is to stay on top of trends and new product offerings, keeping the shop fresh and affordable.

Northstar-at-Tahoe Resort, offers everything resort guests may need for their golf outing, along with logo wear for gifts and vacation memorabilia. Pete and his staff try to balance their shop’s selections to cater to both the younger and hipper resort guests along with their more traditional, more conservative golfing guests. As a mid-level resort golf course amongst many high-end facilities in Truckee, Pete’s customers vary greatly in terms of socio-economic factors. They have some very affluent guests, some customers in the middle income zones, and some that stretch their budget to play at the facility. Pete spends 15 percent of his time daily in the pro shop. Approximately 17,000 rounds of golf are played each year and the course is typically open only from mid-May through mid-October due to the snow.

2012 SPECIAL AWARDS NOMINATIONS March 1 - June 1 Visit NCPGALinks.com for more information

Northern California PGA - TEE.SHOTS Magazine

Eric Goettsch, PGA

GA Assistant Professional Eric Goettsch believes in offering the finest goods to a discerning membership, while still providing good value for their hard-earned dollar. For his clientele, Eric creates an environment that allows comfort and relaxation for an easy going selling atmosphere. The most successful promotion this year was the creation of a specialty store, called “The General Store,” which opened during their largest event, “The Clint.” The General Store has a cowboy western theme in honor of the event’s namesake and Tehama Golf Club owner Clint Eastwood. Eric spends anywhere from 50 to 100 percent of his time daily in the merchandising area at Tehama. At this private course, approximately 15,200 rounds of golf are played each year. Twenty manufacturers are represented in the Tehama golf shop and displays are changed two to three times per year.

Sales Representative of the Year

John Vetter, PGA

he NCPGA is pleased to name John Vetter the Sales Representative of the Year for his service to Northern California PGA Professionals, their merchandising team members and to the Section. John is well-regarded as a model sales representative throughout our Section. His dedication to each and every facility throughout his 30 year career is remarkable as he insures that every account, big or small, receives the best possible programs. John’s territory spans Northern California and Northern Nevada. He has approximately 175 accounts and represents leading manufacturers including Antigua Sportswear, EP Pro, Weatherproof, RHI Course Signage, Weather Company Rainwear, and Scottish Winds Sweaters. He attends all the buying shows from Monterey to Orlando, bringing golf facilities the latest trends in golf wear and accessories. John thrives on bringing creativity to his job. He has been hosting trunk shows since the early 1980’s and since the late 1980’s, he has also managed his own local golf and tennis shows, which have morphed into the Reno Golf Show. He continues to manage it since its inception more than 20 years ago and finds that this mini-show concept has proved extremely helpful to both sales representatives and buyers. John has also participated as a member of the NCGRA Board for more than 10 years, currently serving as Secretary/Treasurer of the Board and is a long-time sponsor for the Nor Cal PGA Section via Antigua Golf.

Northern California PGA - TEE.SHOTS Magazine

N C P G A S P E C I A L AWA R D S

Sports Media Person of the Year

Dan Hinxman, PGA Reno Gazette - Journal Reno, NV

an Hinxman of the Reno Gazette-Journal is our Sports Media Person of the Year for his support and coverage of local Golf Professionals, events, and charities. Through his reporting, Dan is able to create a community around golf in the Reno area as readers become familiar with the local PGA Professional and make the connection that the PGA Teaching Professional at their facility is also an accomplished competitive player from whom they can take lessons to improve their game. Dan relies heavily on local PGA Golf Professionals as sources for many of the stories, whether it is talking with a local PGA Golf Professional on instruction tips or new equipment, or getting insight on happenings at local courses. Dan reports on many facets of the game and the local NCPGA Golf Professionals through the newspaper and website RGJ.com from daily scores to feature stories. He routinely reports the scores of NCPGA events and local club events as well as covers news involving area golf professionals such as awards won, hirings and promotions at local courses. He is most proud of the very popular list of charity tournaments, which the Reno Gazette-Journal started nearly eight years ago. Local charities have come to know that they can rely on the Reno Gazette-Journal to help spread the word about their upcoming tournaments.

Player of the Year

Mitch Lowe, PGA Half Moon Bay Golf Links Half Moon Bay, CA

fter 11 events, PGA Head Professional Mitch Lowe ended his tournament season with a total of 1,109.34 points to earn his fourth Player of the Year award. His exceptional performance throughout the year was marked by finishing as the runner up at the Nor Cal PGA Professional Championship, earning him a spot for the third consecutive year among six other Section PGA Professionals to compete at the 45th PGA Professional National Championship. He also tied for second at the 2011 Pro-Series 1 and Pro-Series 3. He came in third, earning bonus points in July for his finish in the National PGA Professional Championship. Mitch tied for fourth place at both the AA 2-person 36 Hole Championship in May and the Northern California Open in September. Overall, Mitch was in the top of the field in nine events.

Northern California PGA - TEE.SHOTS Magazine

Senior Division Player of the Year

Shawn Kelly, PGA Ridge Golf Club Auburn, CA

GA Head Golf Professional Shawn Kelly competed in 15 Senior Division events to finish the season with a total of 192 points. In October 2011, he had a final score of 293 at the 23rd Southworth Senior PGA Professional National Championship and as one of the top 35 finishers, he earned a berth in the 73rd Senior PGA Championship, held this May at Harbor Shores in Michigan. He tied for first this season in the Senior Match Play Championship & Finals and the 2011 Pro-Series 4 and MPQ. He was runner up in the Senior Pro-Pro 6 and the Nor Cal Sr. PGA Professional Championship and placed third at the Senior Pro-Pro 4.

Super Senior Division Player of the Year

Jim Collart, PGA

Lincoln, CA

im Collart finished the Super Senior Division Tournament Season, having competed in seven events and earning a total of 116 points. He won the Stroke Play Championship and the Senior ProPro 4. He was runner up in the Senior Nor Cal Open in September and tied for second in the Senior Pro-Pro 3 & Match Play Qualifier in April. Jim is no stranger to competition, as he has competed in the 1994 and 1996 Senior Open, as well as in numerous other events over the years. A PGA Professional since 1975, Jim served as the PGA Head Professional at Valley Hi Country Club from 1975 to his retirement in 1996.

Assistant Player of the Year

Joe Dolby, PGA

Palo Alto Hills Golf & CC Palo Alto, CA

GA Apprentice Joe Dolby finished the Assistant Apprentice Tournament Season with a total of 869 points. He competed in eight Assistant Apprentice division events over the season, tying for first place in the AA 2-Person 36 Hole Championship and the AA Stableford Championship. He placed third in the Callaway Assistant Championship, and qualified to compete in the 35th Callaway Golf PGA Assistant Championship. He also was one of the competitors on Division’s annual North South Cup Team. In addition to AA Division events and serving as the Division Tournament Chairman, he is an active competitor in Section events, having earned a berth in the PGA Professional National Championship held at Hershey Country Club in 2011.

NCPGA TOURNMENT RECAPS 2011 Pro-President Championship Presented By

Supported By

Club Car Rep Mike Hanks, Pro-President Champions Jason Schmuhl PGA and official Ken Rhoades with Club Car Rep Allen Lee, PGA.

Yocha Dehe Golf Club at Cache Creek Casino Resort (Par 72) - Brooks, Calif. Host Professional - Rusty Seymour, PGA Jason Schmuhl, PGA and Ken Rhodes (a) (Windsor GC)- 63 (-9)

Congratulations to the members of our 2011 NCPGA/NCGA Cup Teams proudly presented by Callaway Golf! Hannah-Wehrman Cup Team

Pictured L to R: Back – Steve Pellegrine, Jeff Anderson, Tournament Chairman Tracy Stansberry, Mitch Lowe; Middle – Jason Owen, Steve Hummel, Lance Johnson, Stuart Smith; Front – Jason Schmuhl, Eric Goettsch, Callaway Representative Erin Tolar, Chris Borrego, Rick Leibovich.

Staedler-Jetter Cup Team

Pictured L to R: Back – Al Weinhold, Gary Plato, Rick Dudley, Shawn Kelly, Charlie Gibson, Ed Hester; Middle – Jim Collart, Glenn Stubblefield, Dave DeLong, Ron Parsons; Front – Mike Cook, Al Krueger, Rick Rhoades, Mitch Thomas.

Northern California PGA - TEE.SHOTS Magazine

NCPGA SHORT SHOTS

NCPGA Annual Meeting Proudly Presented By

Proudly Supported By PMS 8381C Varnished Metallic or PMS 7536C Non-Metallic

Newly elected PGA Professionals were honored by the membership during the 2011 Annual Meeting December 4, 2011 at Marin Country Club.

NCPGA leadership serving our Section in 2012-2013: Secretary Tracy Stansberry, Vice President John Hughes, President Len Dumas, Honorary President Monte Koch and Foundation President Bob Young.

Northern California PGA - TEE.SHOTS Magazine

NCPGA SHORT SHOTS NCPGA Past President & Nominations Chairman Bob Young (r) swears in new Board Members (from left) Bill Troyanoski, Mark Naylor, Dede Moriarty & Mike Dowd.

PGA of America Senior Director of Golf 2.0, Darrell Crall, delivered an informative presentation on the new Golf 2.0 industry initiative. Pictured with Honorary President Monte Koch (L) and Executive Director & COO Chris Thomas (R).

Northern California PGA - TEE.SHOTS Magazine

GRow ThE GAmE wITh Golf 2.0

Golf 2.0 encourages you to increase the number of golfers and rounds played at your facility. Take advantage of the flexibility to pick and choose what works for you and your facility. Keep your customers satisfied and coming back for more!

RETAIN AND STRENGTHEN THE CORE Offer your customers activities to get and keep them playing

GET GOLF READY 2 PGA FREE FiTTiNG & TRADE-UP MONTH TEE iT FORWARD TiME FOR NiNE/9-HOLE RATES AMERiCAN EXPRESS/PGA FRiEND OF A CARDMEMBER

ENGAGE THE “LAPSED” GOLFER

Offer your customers a “Welcome Back to Golf” experience and get them playing

GET GOLF READY and iT’S OKAY HiNTS WELCOME TO GOLF MONTH / PGA FREE LESSON MONTH WOMEN’S GOLF FAMiLY GOLF MONTH

DRIVE NEW PLAYERS

Fun options for juniors and beginners

PGA SPORTS ACADEMY PGA /USGA COURSE ACCESS PGA FAMiLY COURSE LPGA/USGA GiRLS GOLF KiDS PLAY FREE

Plan to increase golfers and rounds in 2012 by registering at PlayGolfAmerica.com!

Northern California PGA - TEE.SHOTS Magazine

Spring is Almost Here!

Upcoming Events to Add to Your Calendars March 12-13, 2012

NCPGA Club Team Championship (Formerly Pro-Assistant Championship) Rancho Murieta Country Club Rancho Murieta, Calif.

March 19, 2012

Vector Green Reading Seminar Balbi Golf - San Carlos, Calif.

April 2, 2012

NCPGA Pro-Series 4 & Match Play Qualifier Lake Merced Golf Club - Daly City, Calif.

April 3, 2012

NCPGA Match Play Championship (Rd 1-2) Bayonet & Black Horse Golf Courses Seaside, Calif.

April 10, 2012

NCPGA Match Play Championship (Rd 3-4) Monterey Peninsula Country Club Pebble Beach, Calif. The Preserve - Pebble Beach, Calif.

April 11, 2012

NCPGA Match Play Championship (Semi-Final & Final) Cypress Point Club - Pebble Beach, Calif. Pebble Beach Golf Links - Pebble Beach, Calif.

April 30-May 1

NCPGA Cal State Club Team Championship Hidden Valley Country Club

May 14, 2012

NCPGA Pro/Super/GM/Official Invitational Rancho Murieta Country Club Rancho Murieta, Calif.

May 29, 2012

NCPGA Senior-Junior Championship Auburn Valley Country Club - Auburn, Calif.

For more information or to register for these events, please visit NCPGALinks.com.

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Northern California PGA - TEE.SHOTS Magazine

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D R I V E N