Page 1

TEE.SHOTS SPRING ISSUE 2011

NCPGATSspring2011.indd 1

MAGAZINE www.ncpga.com

6/1/11 9:04:13 AM


NORTHERN CALIFORNIA SECTION 411 Davis Street, Suite 103 Vacaville, CA 95688 Phone: (707) 449-4742 Fax: (707) 449-4755 E-mail: ncal@pgahq.com Web site: www.ncpga.com Members Web site: www.ncpgalinks.com NCPGA OFFICERS Monte Koch- President: Chardonnay GC Len Dumas – Vice President/Treasurer: Contra Costa CC John Hughes - Secretary: Castlewood CC Bob Young- Honorary President: Stockton G&CC

CONTENTS FEATURES

PGA DISTRICT 11 DIRECTOR Sue Fiscoe, FM Golf – Northern California Section NCPGA DIRECTORS Bob Caldwell, Bodega Harbour Golf Links Gus Jones, Martis Camp Club Cathy Jo Johnson, Incline Village, NV Jim Kepler, Eagle Valley GC Dede Moriarty, Presidio GC Tom James, Kings CC Tracy Stansberry, Mare Island GC Paul Wilcox, Danville, Calif. Dan Brace, Independent Director CHAPTER PRESIDENTS Greg Enholm- Sierra Nevada: Carson Valley Inn Pat Gould- North State: Peach Tree G&CC Dave Lewis - San Joaquin Valley: Stripes Practice Center Eric Lippert – Monterey Bay: Del Monte GC Mark Naylor - Bay Area: Castlewood CC Greg Senestraro- North Coast: Redwood Empire G&CC NCPGA SECTION STAFF Chris Thomas, Executive Director Nancy Maul, Assistant Executive Director & Foundation Managing Director Jennifer Noël, Executive Assistant & Communications Specialist Nancy “Ida” French, Administrative Assistant Suzy Schneider, Administrative Assistant NCPGA CONSULTANTS Dan Brace: Legal Counsel Carol Pence: PGA of America Employment Consultant ADVERTISING For advertising information, please contact: Nancy Maul or Jennifer Noël at (707) 449-4742

TEE SHOTS MAGAZINE

Tee Shots Magazine is produced for the NCPGA by ACE Communications & Graphics (ACE) (951) 679-9644. Postage paid at Temecula, CA and additional offices. Editor: Nancy Maul Managing Editor: Jennifer Noël Production/Pre Press: Greg Flores Contributing Writer: Amal Nichols Tee Shots Magazine is distributed free to members and affiliates of the NCPGA. The articles and other information contained within this publication are informational and do not necessarily represent the views or opinions of the NCPGA. The NCPGA and ACE assume no responsibility or liability for claims made for or by any product in this publication whether reported or advertised. Reproduction in whole or in part without permission of the NCPGA and ACE is prohibited.

NCPGATSspring2011.indd 2

pg 8 12

pg 12

pg 24

Host a Saving Strokes Program and Make a Difference

24 TGA Offers Opportunities to Grow the Game

DEPARTMENTS 3

From the President: by Monte Koch, PGA

4

From the Executive Director: by Chris Thomas

6

Employment Services: by Carol Pence, PGA/LPGA

8

Sponsor Spotlight: Callaway Golf

9

Internet Marketing & Social Media: by Eric Jones, PGA

10

Pro-Pro Best Practices: Terry Gingell, PGA

14

In Memoriam

18

Tournament Recaps & Player of the Year Standings

28 Member Profile: Jamie Miller, PGA 32

Short Shots

ON THE COVER PGA Teaching Professional Jerrel Grow of The Bridges Golf Club defeated PGA Head Professional Rick Leibovich of Tehama Golf Club 3 & 2 during the final round match at Pebble Beach Golf Links, claiming title to the 2011 NCPGA Match Play Championship. Grow also had an impressive semifinal round win with one eagle and four birdies to come in 5 under par, despite that he and PGA Teaching Professional Mick Soli of the Links at Mariners Point played 21 holes to complete the round. A PGA Professional since 2004, Grow grew up in Hollister and now lives in Carmichael near Sacramento. (Pictured L to R) Match Play Champion Jerrel Grow, PGA with TaylormadeAdidas-Ashworth Representative David Cook.

6/1/11 9:04:16 AM


P R E S I D E N T ' S

M E S S A G E

Together, We Can Be Giant By Monte Koch, PGA NCPGA President

I

n late March, my fellow officers Len Dumas, John Hughes, Bob Young and our Executive Director, Chris Thomas attended the PGA’s Spring Conference of Leaders in St. Louis, Mo. It was a very fast turnaround, but the trip was well worth our time spent. The Conference provided discussion on two important resolutions. The first focused on Class F status and the second, more important presentation from the Boston Consulting Group focused on the state of our industry, including extensive detail regarding the consumer side of golf and the latent opportunity to attract interested would-be golfers. Regarding Resolution 1, it’s important to realize that the changes do not provide a free-pass for those in Class F, but instead provide a reasonable penalty with a possibility for recovery in contrast to the previous consequence so many deemed overly harsh and unfair. Resolution 2 then took a different track, and tightened the window for professionals to remain in Class F to just one MSR cycle, rather than for multiple MSR cycles. Part two of the Conference highlighted what is likely to be the future focus of our Association. The presentation from the Boston Consulting Group (BCG), one of the world’s preeminent research firms, outlined their findings from golf consumers and nongolf consumers alike, plus detailed market research on the golf industry as a whole, will provide our Association a better understanding of the challenges and trends we face in order to grow the game. What are the less obvious reasons for the decline in golf participation? What are the barriers we face in converting those interested in playing to actual players? The presentation also highlighted the many positives from playing the game including the social means for family, friends and business reasons, plus the benefits for health and wellness. Further, BCG presented findings on the misperceptions of golf for would-be consumers that the PGA and its members must purposefully address including the following myths: 1) golf is too expensive, 2) golf is too exclusive and 3) golf takes too much time. Although there will be many additional developments that arise from the BCG findings, there are three main areas, in my view, that each of us can (and should) focus on today, at a local facility level, to do our part in making a difference for the long-term health of our industry.

These areas of focus include: • Create fun, friendly, customer-oriented environments that offer a low stress escape. • Change our viewpoint on our main role as golf professionals – we need to view ourselves as “Player Development Coordinators” and/or “Fun Directors” at our facility. • Develop players, activity and opportunities through non-traditional programming based on gender, ethnicity, time-length, time of offering and more. • Develop new fee structures and related programs that focus on family and address the cultural shifts in play for golf including programs that take less time, such as 4 hole offerings, or alternate uses of range facilities for temporary family layouts or alternative golf formats with fewer rules and more fun. In writing this, it is clear that golf ’s traditional strengths in the rules and etiquette are still tenets in the foundation of greatness for the game, but for us to progress and grow, we must wholeheartedly allow and welcome alternatives that will bring players to our game. Many of them will undoubtedly fall in love with the game as we all know it, but without the bridge between where these would-be golfers are now, they are unlikely to get there. We have many exciting things going on this golf season at the Section and Chapter levels, so I encourage you to visit ncpgalinks.com to learn where you can get involved and make a difference. In conclusion, as I finish this thought, it is still spring and like most Giants fans I’m still reveling in their World Series Championship of last fall. I just saw one of the new Giants ads on television, and am moved by their new campaign tagline, “Together, We’re Giant.” That really resonates with me and it would seem to fit the current situation we all face in golf. On our own, we’re just a bunch of individuals who happen to be loosely connected by our Association. If we band together in support of player development, employment development and fraternal support, together we can be giant. Ever grateful to serve,

Northern California PGA - TEE.SHOTS Magazine

NCPGATSspring2011.indd 3

3

6/1/11 9:04:18 AM


E X E C U T I V E

D I R E C T O R ' S

M E S S A G E

Summer Events Promise Great Fun Chris Thomas NCPGA Executive Director/COO

T

his year is going by fast as summer is quickly approaching. The beginning of summer also includes the start of a new cycle of the PGA of America Member Service Requirement (MSR). The current three-year cycle concludes on June 15. Among the resolutions passed at the Spring Leadership Conference in March by the PGA Delegation was a ruling on Class F status. It was decided to allow members who are in Class F to transfer out once the deficit MSR and an amount equal to the deficit in the new period is earned. The member is then responsible to meet the remainder of the MSR requirement for the new period to avoid being transferred to Class F again. Should you have questions about your status or need assistance regarding MSR credits, please contact the Section Office and we will help you navigate through the process. A great way to start meeting your new MSR requirements would be to attend the SemiAnnual Meeting on July 10 at the Eldorado Hotel Casino Reno in Reno, Nevada. This would entitle you to four meeting credits, already one third of the 12 meeting credits required in the three-year cycle. Plus it is a great deal of fun especially if you compete the next day in the 4-Pro Scramble at Somersett Country Club on July 11. The Semi-Annual Meeting is a wonderful opportunity to connect with old friends and network with new ones, while sharing in some good food, fun and of course…golf. Please visit NCPGALinks.com or call the Section Office to register. Please mark your calendars for other upcoming events including the ever-popular Nor Cal Open (Sept 12-14) at Sevillano Links Golf Course in Corning, California and the

4

Sr. Nor Cal Open (Sep. 26-27) at Genoa Lakes Golf Club in Genoa, Nevada. One of the most rewarding events in our Section has to be The Langley – A Tribute to Legends. This year marks the 4th annual fundraising gala conducted through the NCPGA Foundation. For 2011, The Langley will honor golf greats Johnny Miller and our very own Nor Cal PGA Professional R.J. Harper. A Bay Area native, PGA TOUR Player and 1996 World Golf Hall of Fame inductee Johnny Miller is best known for playing one of the best rounds in golf history at the 1973 U.S. Open. R.J. Harper, Senior Vice President of Golf at Pebble Beach Company, is well known throughout our Section and has been recognized as the Most Admired Golf Operator in the World by Golf, Inc. Magazine. This year’s event will be held at the prestigious Silverado Resort & Spa in Napa on August 29-30. In only four years, The Langley has evolved into quite a high profile event, having confirmed the participation of Jack Nicklaus in 2012! As you know, The Langley is a fundraising golf and social event designed to honor the game’s legends where proceeds are donated to worthwhile community programs such as Folds of Honor, Saving Strokes, and the Langley Scholarship Fund. It is through the NCPGA Foundation that you are also able to host fundraising events at your local facilities through this 501(c)3 organization. For Langley event ticket information, visit ncpgafoundation.org. I hope to see you all there! Sincerely,

Northern California PGA - TEE.SHOTS Magazine

NCPGATSspring2011.indd 4

6/1/11 9:04:18 AM


PROUD PRESENTING SPONSORS OF THE NCPGA

PMS 8381C Varnished Metallic or PMS 7536C Non-Metallic

PEPSI_S1_2C_09

PROUD SUPPORTING SPONSORS OF THE NCPGA PANTONE 2945

PANTONE 185

ANDY PAISAL GOLF SALES

Northern California PGA - TEE.SHOTS Magazine

NCPGATSspring2011.indd 5

5

6/1/11 9:04:51 AM


P

G

A

E

M

P

L O Y

M

E

N

T

C O

N

S

U

L T A

N

T

Are You Wondering How to Achieve Better Employment Opportunities? By Carol Pence, PGA/LPGA – PGA Employment Consultant

O

ne major key to achieving better employment opportunities is to broaden your skill-set. This may include on-the-job training, more education, and conversations with Section leaders as well as taking advantage of the tools the PGA currently offers. Spurred by the thoughts shared by employers during the Employment Forum held at our 2010 Annual Meeting, a panel of industry leaders from our Section recently formed a focus group to discuss the needs of our membership.

Budget Development and Management Formerly, at a minimum, it was important to be able to manage a budget. Now it is critical not only to develop and manage budgets, but to also make creative corrective adjustments on a weekly and even daily basis. Managing the bottom line requires being personally accountable for the department’s performance.

Staff Management - Increasingly, the performance of PGA managers is being judged in large measure on their success in this area. It encompasses a great many functions including recruitment, training, mentoring, supervising and evaluating. Understanding the unique differences in working with the Millennials and Generation X and Y needs to be understood.

Merchandising - Owners want to know that if $100k of their money is going to be tied up in inventory, it must be strategically purchased based upon customers’ needs. From buying to display, this is a critical skill.

Business Management - This includes such things as time management, organization, communication and prioritization. More than ever, it is indispensable to utilize technology from point of sale to electronic tee sheets and other emerging and productivity technologies.

Food and Beverage - From cost analysis, to portion and labor control to basic management skills, this is one area that employers relay is a weakness.

Agronomy - Are you knowledgeable about the different grasses on your course, the irrigation schedule, basic cultural practices and most common diseases? This is the start of understanding golf course agronomy, another skill that employers feel is not developed.

There were many skills identified by the employers as critical for those desiring to leap from Assistant Professional to Head Professional or Head Professional to General Manager. Being able to balance a checkbook does not qualify one to manage a multi-million dollar golf operation. Here are the three broad skill-sets that have been identified by employers to be the most important:

The Game: PGA Professionals continue to be the gold standard for teaching and playing the game. Employers appreciate the credibility teaching and playing brings to their facility and the added value it provides their golfers and businesses. The People: PGA Professionals have traditionally prided themselves on their ability to relate to their golfers. This relationship is more critical, and perhaps more valuable, now than in the past. The Business: While business skills have always been important to employers, the current business climate has necessitated a reordering and a reemphasis on them. Top competencies requested by employers are: •

Sales - From golf balls to memberships, this skill-set is critical for success today.

Marketing and Promotion - With the number of golfers remaining static, finding new, creative ways to attract new players and stimulate additional activity is a critical skill. In this new era, utilizing social media is increasingly important, as is having an effective website.

6

Customer Service and Retention - Happy, satisfied customers have always been important, now however, they are a financial and strategic necessity.

Yield Management - In the past, many facilities implemented discounting to fill tee sheets. This may not be effective, especially long term. Owners desire utilization of more effective revenue or tee sheet management methods such as demandbased pricing and effective use via the internet.

It's a fact that more employers are looking to hire PGA Professionals for a General Manager role. In my 18 months as Employment Consultant, half of the CareerLinks positions have been for GM’s. So how do you work into this role? Employers tell us that first, you have to have desire and must develop a strong working knowledge of all of the skill-sets listed above. Start by utilizing PGA programs and offerings. Education is key and on-the-job training is effective. It is unfortunate that some of us do not have other PGA Professionals working alongside us in the Golf Shop. Because there is a lack of “team”, it is up to you to commit to broaden your skillset. How driven are you to achieve better employment opportunities? Carol Pence is a PGA and LPGA member serving the Northern California Section. She can be reached at (510) 706-1583 or e-mail cpence@pgahq.com.

Northern California PGA - TEE.SHOTS Magazine

NCPGATSspring2011.indd 6

6/1/11 1:24:33 PM


Dustin Johnson is a 4-time PGA Tour champion entering 2011. He plays FORMOTION polo + ClimaCool® with COOLMAX® ENERGY fabric and adiPURE™ footwear.

Inside every golfer, is a better golfer. Even the world’s best can reach a higher level. And with adidas Golf, they do. adidas Golf is Tour-tested and Tour-proven to increase performance. The result is the sport’s most advanced footwear and apparel - equipment that exceeds potential, enabling golfers to exceed theirs. BE GREATER. adidasgolf.com

twitter.com/adidasGolfUS

facebook.com/adidasGolfUS

©2011 Taylor Made Golf Company, Inc. adidas, the 3-Bars logo, and the 3-Stripes mark are registered trademarks of the adidas Group.

Northern California PGA - TEE.SHOTS Magazine AG_0012_DJ_NCPGA_AdResize.indd 1

NCPGATSspring2011.indd 7

7 4/28/11 3:10 PM

6/1/11 9:05:03 AM


N

C

P

G

A

S

P

O

N

S

O

R

S

P

O T

L

I

G

H

T

NEOX Technology:

The New Callaway Eyewear Enhances Performance and Protects Your Eyes

G

olf eyewear should protect your eyes from damaging UV rays, preventing any harmful or uncomfortable sun exposure out on the course. But did you know Callaway golf eyewear can enhance your golf game as well? Through revolutionary transitions SOLFX and NEOX technology, Callaway’s new line of golf eyewear provides superior clarity, game-enhancing performance and automatic UV protection whenever you play. These innovations are designed to benefit your shot perception and safely shield your eyes throughout the round. While ordinary sunglasses are useful in some instances, they often create issues for golfers. Distortions in both color and object sight, and decreased depth of field can create an improper picture of the lie, OCTANE the angle or the shot at hand. NEOX and Transitions SOLFX sun lenses solve these perception problems, using technology specifically designed to help golfers as they play the course. Transitions SOLFX sun lenses incorporate the same state-of-the-art photo chromatic technology used in transitions lenses, harnessing the power of the sun to change the darkness and color of the lenses. These products are designed to enhance visual performance while you play golf by automatically adapting to optimized color and darkness for changing light conditions. Although the eyewear constantly adjusts to the light, you won’t notice any shift in conditions. You will simply enjoy clear, crisp, enhanced vision throughout the entire day. Transitions SOLFX lenses are also engineered for premium UV protection. These performance sun lenses provide automatic UV protection as you work your way from hole to hole, preventing overexposure to the harmful effects of the sun’s damaging rays. These Transitions SOLFX lenses ensure a comfortable feel and tremendous protection every time out. Along with beneficial Transitions technology, new Callaway eyewear features spectacular NEOX technology. NEOX lenses are designed to adjust to the decreased depth of field caused by most sunglasses. The result is the sharpest and most accurate vision you can get for your game, every line, angle and contour is visible with remarkable clarity.

8

NEOX technology offers enhanced eye protection that dramatically reduces eye strain and protects against the elements. You’ll enjoy a comfortable view of each shot, regardless of what the weather holds. Enhanced eye protection actively supports the eye’s own natural sun blockers as well for long term ocular health. Increased depth perception allows you to clearly see terrain changes like never before and helps your vision adjust quickly and naturally. NEOX lenses also feature better distance vision so you can easily track the flight of your ball and see where it lands. There’s no guessing game involved on where to find your shot, you can simply follow the ball from contact to finish. Superior clarity makes the contours on the green more apparent so you can read putts like a pro. And to keep your eyes safe, NEOX lenses provide 100% protection from the harmful effects of UVA/UVB radiation. Callaway’s new eyewear is now available. Visit Callawaygolf.com to learn more about NEOX technology, Transitions technology or any of our eyewear products.

www.Callawaygolf.com Soft Goods Representative (Apparel/Footwear/Eyewear/Accessories) Erin Tolar – Northern California/Reno-Tahoe PH (602) 540-9456 erin.tolar@callawaygolf.com Hard Goods Representatives Michael Kaufman - San Jose Metro / Monterey Peninsula PH (916) 220-4653 michael.kaufman@callawaygolf.com Russell King – Sacramento/Reno-Tahoe PH (916) 799-7877 russellk@callawaygolf.com Joseph Murphy - Central California PH (559) 283-9957 joe.murphy@callawaygolf.com Aaron Young – Bay Area PH (925) 525-6159 aarony@callawaygolf.com

Northern California PGA - TEE.SHOTS Magazine

NCPGATSspring2011.indd 8

6/1/11 9:37:21 AM


M

A

R

K

E

T

I

N

G

&

S

O

C

I

A

L

M

E

D

I

A

Social Proof:

The Basics of Social Media for Golf by Eric Jones, PGA

I

t's so much easier today to communicate with golfers because of the many social media channels available. But even if you're not ready to dive into the social scene, almost everybody has the opportunity to convey value through the most common social media channel out there – email. Very few facilities are taking advantage of the triple-bonus benefits of using email well by providing valuable content. Through email you can: (1) position yourself as a leader, (2) differentiate yourself by providing a higher level of service, and (3) build tremendous customer loyalty.

Leadership Positioning Two characteristics of leaders are their ability to envision a more desirable future, and the ability to guide others through adversity, uncertainty, and transformation to that future. Doesn't that describe the needs of most golfers? They all want to play better, and they would all appreciate guidance on the path to an improved game. When you provide valuable content in your emails, especially when you do it consistently over time, you help golfers envision a better future and you guide them along the path. You demonstrate both your expertise and your leadership. But that's not all.

Differentiation Every time you give a lesson, do a club fitting or just talk golf with your customers you are not simply conducting a transaction. With a slight adjustment in your thinking and a subtle shift in language you can help customers see your interaction in light of the bigger picture. After all, the customer doesn't want a lesson for the sake of the lesson. They want the lesson or the new clubs for the sake of the better golf game those things represent which is the glorious future where their golf game is everything they dream it could be. As PGA Professionals, we have the specialized training and years of experience that give us the unique ability to recognize the future potential in every golfer and to see the steps they can take to reach their goals. By bringing the future vision into your every day transactional discussions you can substantially differentiate your services. Every time you send an email with valuable content you engage the reader in imagining that better future. In addition, targeted emails can help to differentiate you and your brand because you've also provided a valuable, cost-free service that inspires trust and customer loyalty.

Customer Loyalty In his seminal book "Influence" Dr. Robert Cialdini

describes a phenomena called the "Rule of Reciprocity." In essence, whenever someone does you a favor or gives you a gift it creates a feeling of obligation to reciprocate or repay the gift. This rule is so deeply ingrained in our culture that we have words like "saint" for people who do nothing but give and "moocher" for people who do nothing but take and don't give back. When you freely give the "gift" of your hard-won knowledge through content in your emails you create a psychic debt in the mind of your customers. The more you give, the stronger the feeling of indebtedness. And when you give freely, without the expectation of return, the gift creates no friction or resentment. Instead, when your customer is finally able to repay his psychic debt by playing at your facility, taking a lesson, or buying clubs and merchandise it cements the bond between you, because you have both fulfilled the implicit social contract and proved you can trust each other. High customer loyalty has its foundation in trust.

Next Steps Evaluate your current email communication strategy in light of the triple-bonus effect you can achieve by providing valuable content: 1. Positioning yourself as a leader 2. Differentiating yourself and your brand 3. Moving your customers up the loyalty ladder Ask yourself what specialized knowledge you have and can share that will help your golfers envision the future and guide them along the path. It's an asset you already own, that every golfer wants and would dearly love to have: your golf knowledge. P.S. – Knowing that we are all pressed for time and resources I have pre-written a series of articles for you that are designed to build your brand and drive customers back to your web site and facility. Contact me direct and I will be happy to share these articles with you. Eric Jones is a Class A PGA Professional and World Long Drive Champion. He holds a masters degree in Sport Psychology, is the author of two golf books, and is an expert in social media and internet marketing. Eric's passion is helping golfers learn, play better golf, and have more fun. Eric is the creator of the "Golf Coach Program," an innovative teaching model that provides golfers greater access to instruction at an affordable price. Eric teaches at the Pleasanton Golf Center in Pleasanton, CA. His website is http://www.targetcenteredgolf.com and he can be reached at ejones@targetcenteredgolf.com

Northern California PGA - TEE.SHOTS Magazine

NCPGATSspring2011.indd 9

9

6/1/11 9:05:05 AM


B

E S T

P

R

A C

T

I

C

E

S

Best Practices:

Creating a Partnership between PGA Professionals and High School Teams by Terry Gingell, PGA

Terry Gingell on the Importance of PGA Involvement with High School Golf

Terry Gingell on the Business Impact of PGA Involvement with High School Golf

Terry Gingell started volunteering as a golf coach at the local high school where his daughter attended – Carson High School. He noticed that there was not a strong relationship between the teams and their local facilities.

The initiative brought numerous business benefits including growth of the game, particularly among young female golfers, a customer segment not always catered to. They learned to enjoy the game, feel comfortable on the course, and become life-long golfers. “There was a disconnect. Many high school It created a positive community exposure for the coaches didn’t have PGA facilities as well. This Professionals involved relationship between the with their programs and facilities and the high These are the steps Terry took the facilities lacked the school teams grew as many to accomplish his goal: community exposure courses started fundraising among the golf teams,” he tournaments for high 1. He reached out to the PGA said. “I felt the girls golf school golf and other high Professionals in the Chapter through teams needed the type school sports teams. the Board of Directors. of coaching only a PGA Professional could offer, Team players were 2. He has received positive feedback not only golf technique motivated to further from his fellow professionals, which but the integrity of the their golf skills and began gave him the momentum to proceed game, rules and etiquette. taking private lessons with programs. I felt that with the help and attending junior golf of PGA Professionals, camps. In addition, their 3. He compiled a list of all the teams the girls would enjoy families got involved and a in the region and found out which the game more and have renewed interest in playing facilities served as host. more inclination to play golf among parents was more frequently and generated as families took 4. He asked the PGA Professionals at encourage their friends to the course. For Terry, each facility to reach out to all the to play. When I became the benefits were more high school golf coaches to become the coach, the Carson personal. “It was certainly involved with their programs. team consisted of only a positive experience for 6-10 players, now the me as my kids were part of 5. The PGA Professionals offered team consists of 20-24 the high school team. I was instruction 1-2 times per week players.” able to spend more time including rules, etiquette and golf with them.” Terry helped techniques. Terry saw that there was coach his daughter, who a tremendous need for has since graduated, and PGA Professionals and currently coaches his son’s their facilities to become involved in high school team. He feels good about being an active member of golf programs. To drive this initiative, Terry became his community and creating some life-long golfers. a Board Member of the Sierra Nevada Chapter of the NCPGA in 2008. His proposal was to have The Program continues to go strong and there is still a PGA Professional in the role of either the head support at the Chapter level. Terry’s advice for other coach or assistant coach for every high school golf members looking to implement a similar initiative, team within the Chapter’s boundaries. Terry led “It is important for the PGA Professionals at the the way and became the Head Coach at Carson host facility to make the team feel comfortable as it High School when the former coach retired. Gus will yield many short term and long term benefits.” Jones, the Chapter’s President at the time, was also instrumental in getting the program off the ground. Terry Gingell is the PGA Director of Instruction at Eagle Today, of the 14 high schools in the area, there are at Valley Golf Course in Carson City, NV least 10 Class-A PGA Professionals actively involved in their programs. While it began as a program for girls’ golf, it evolved into boys’ golf as well.

10

Northern California PGA - TEE.SHOTS Magazine

NCPGATSspring2011.indd 10

6/1/11 9:05:06 AM


For NCPGA PROS & Your Members

THE ULTIMATE ALL INCLUSIVE

GOLF VACATION...

Give your members the resort golf experience of a lifetime

Rave Reviews from real guests who have been there

Call for Details on Exclusive Fall & Winter Charters

800-848-5655

Northern California PGA - TEE.SHOTS Magazine

NCPGATSspring2011.indd 11

11

6/1/11 9:10:19 AM


Host a Saving Strokes Program and Make a Difference!

M

any of our members have heard of the American Heart Association’s (AHA) Saving Strokes program that has changed the lives of so many stroke victors. What you may not know is that it also brings tremendous rewards to the PGA Professionals who partake in the program. PGA Head Professional Shawn Kelly is unique in that he understands the benefits of the program from both perspectives. Shawn first became involved with the program at its inception, which was inspired by NBA Basketball Player and broadcaster, the late Derrek Dickey.

PGA Professional and Stroke Victor Shawn Kelly

“I had befriended Derrek before his stroke, we played golf and I gave him lessons, I even saw him make a hole in one on the first hole at Cherry Island, a par 4, with a three iron,” said Shawn. Derrek suffered a stroke in 1997 and lost the use of his left arm and leg. Through rehabilitation, he regained his ability to walk and resumed his broadcasting duties. “After his stroke, our friend Grant Napier would pick Derrek up at his home in Sacramento and bring him to Champions Driving Range where we worked with him to learn how to swing with one arm. After a few months he was getting stronger and he was able to swing and make good contact and maintain some balance. Derrek was so inspired by the experience and wanted to give back to golf so he approached the AHA and the idea for Saving Strokes was created.” “I believe late PGA Professional Ruben Samaniego who was at Haggin Oaks in those days was the Professional that took the lead. He had expertise in helping disabled golfers. I was asked to participate on a committee, but I had other obligations that didn’t allow me to at the time,” added Shawn.

www.loudmouthgolf.com

Bill Dodd and his wife Marilyn

12

That changed in 2005, when he too suffered a stroke. Although Shawn permanently lost some peripheral vision on his right side, he was so appreciative of fully recovering, that he felt compelled to help

Northern California PGA - TEE.SHOTS Magazine

NCPGATSspring2011.indd 12

6/1/11 9:12:05 AM


S A V

I

N

other stroke victors. Shawn contributes his time at the annual Saving Strokes event held at Haggin Oaks, teaching other stroke victors golf skills. “It is very satisfying and fulfilling to me. While the commitment is very small, the impact is huge,” said Shawn. “I encourage other PGA Professionals to get involved with the program. It is a great way to give back to the community.” “While the Saving Strokes program at the Haggin Oaks Golf Complex is well known, it is difficult for stroke victors who do not live in the greater Sacramento area to participate. They need similar programs closer to home at their local facilities. It would make such a difference in their lives,” said Chris Thomas, executive director & C.O.O. of the NCPGA.

Creating Meaning in People’s Lives “You don’t have to have ever played golf to participate, it just creates a great feeling of camaraderie and gets people out of the dumps,” said Marilyn Dodd, whose husband Bill suffered six strokes between 1981 and 1992 and was getting frustrated at his inability to play again. A great golfer before his stroke, Bill lost his sense of balance. Via the Saving Strokes program, he is once again able to enjoy the game using a “Model Tee” cart, which comes equipped with an adaptable seat that swings out so that he can stand while being strapped to the modified seat with the seatbelt. This allows Bill to take a natural swing. “Since Bill has been involved in the Saving Strokes Program, it gives him something that he looks forward to that is an activity designed for him. It has allowed him to take an interest in golf again, after so many years of having to let it go,” added Marilyn. In addition to the one day kick-off event, Haggin Oaks offers stroke victors group lessons, comprised of six weekly lessons that take place in May and again in August. Each lesson is one and a half hours and PGA Professionals teach them different skills each time, concluding with time on the 3-hole course. “The teaching professionals gain a lot. It expands their understanding of the human experience,” said Steve Koire, who had a stroke in 2009 at age 49 while undergoing brain surgery to remove a tumor. He continues to have balance issues and

G

S

S T

R

O

K

E

S

P

R

O

G

R

A

M

tremors in his left arm and has since retired from his dental practice. Prior to his stroke, Steve was very athletic. He cycled, swam and played basketball – but never played golf. Now he plays weekly. “Participating in the program combats depression in people who’ve had their lives radically altered,” added Steve. Chuck Cavalier rode his mountain bike 20 miles on a beautiful day in August 2003. Little did he know that his life would dramatically change just 24 hours later. He suffered a massive stroke as a result of taking the wrong medication, given to him by his doctor for a migraine. He lost the use of most of the left side of his body and today plays golf one-handed. “I was not a golfer before, but now...I am an ADDICT! I am hooked,” he professed. “The Saving Strokes program did more for me than all my doctors combined – both physically and psychologically.” “I may not be very good, but you can bet that I’m having more fun than anyone else,” Chuck added.

Stroke Victor Steve Koire

As a result of the program at Haggin Oaks, he and a few other stroke victors get together every week and play nine holes at Bradshaw Ranch as well. This year, Saving Strokes programs will also take place at Riverside Golf Course in Fresno, Harding Park in San Francisco, Metropolitan Golf Links in Oakland, Los Lagos Golf Course in San Jose, Foxtail Golf Course in Rohnert Park, Stonetree Golf Club in Marin, Hiddenbrooke Golf Club in Vallejo and McInnis Park Golf Center in San Rafael.

Please visit www.ncpga.com for upcoming Saving Strokes events. For information on starting a Saving Strokes program at your facility or to participate in an upcoming event, please contact Jennifer Halldorson, State Stroke Alliances Director at (916) 431-2362 or jennifer.halldorson@ heart.org. Photographs courtesy of Marcia LaRosa & American Heart Association.

Stroke Victor Chuck Cavalier

Northern California PGA - TEE.SHOTS Magazine

NCPGATSspring2011.indd 13

13

6/1/11 9:12:17 AM


I N

M

E

M

O

R

I

A

M

In Memoriam Walter “Mike” Mitchell, PGA

Roger Graves, PGA

P

P

July 16, 1948 January 8, 2011

GA Life Member Mike Mitchell was born and raised in Reno, Nevada participating in golf and baseball throughout his high school and college years. Mike started his career in golf as an assistant professional at Washoe County Golf Club in 1967. He joined the PGA of America in September 1972 and later landed a head professional position at Sierra Sage Golf Course in 1978. A long time Golf Professional at Sierra Sage Golf Course in Reno, NV, Mike served in numerous positions including as Head Professional and Director of Golf up until his retirement in 2009. Mike was awarded with quarter century membership to the PGA of America in 1997. An active member of the Sierra Nevada Chapter, Mike served on its board of Directors for 12 years, was an active committee chairman as well as a supporter of local golf events and their PGA Professionals. He enjoyed the outdoors and was an avid hunter and fisherman and served as a committee member for the Reno Rodeo Association. Mike was also volunteer and supporter of numerous other community projects.

William Helms, PGA September 15, 1932 – December 27, 2010

P

GA Professional Bill Helms of Orangevale, California passed away this last December at the age of 78. A graduate of New Brockton High School in Alabama in 1950, Bill turned professional in 1977 and served as Head Professional at Alta Sierra Country Club from 1978-1981, Sunset Whitney Country Club from 1981-83 and Lawrence Links Golf Club from 1983-1989. Bill was elected to PGA membership in June of 1992 and retired in May of 2006. Bill held the positions of PGA Assistant Professional and later as Teaching Professional at Auburn Valley Country Club from 1992-2000.

14

April 1, 1943 – December 27, 2010

GA Life Member Roger Graves of Cupertino, California joined the PGA of America in 1967. In 1977, he resigned membership from the Association. In 1978, he began work at Palo Alto Hills Golf and Country Club as an Assistant Professional to Bill Hartley and decided to return to the PGA. He then was re-elected to membership in July of 1981. Throughout his career he held positions at Vista Oaks Golf Center in San Jose, Crystal Springs Golf Course in Burlingame and the National Hole in One Registry based out of San Jose. He attained quarter century honors in 2001, after 25 years of loyally serving the game of golf as a PGA Professional.

Forrest “Ron” Anderson, PGA January 13, 1947 – October 5, 2010

P

GA Professional Ron Anderson of Oroville, California began his career in golf in 1971 after graduating from the University of New York and earning an Associate of the Arts Degree. He began his PGA Apprenticeship in 1975 while employed at Kelly Ridge Golf Links as head golf professional then moved to Riverview Golf & Country Club where he served as first assistant golf professional for one year. In 1979, Ron joined the United States Navy and served this country up until 1985. After being discharged, he returned to the golf industry and served as head golf professional and manager of Kelly Ridge and Table Mountain Golf Course. Ron was elected to membership in April of 1990 and served as PGA Head Professional at Table Mountain Golf Course, Lake Oroville Golf & Event Center and South Ridge Golf Course and General Manager at Plumas Lake Golf & Country Club and Table Mountain Golf Course. Ron embraced a teaching philosophy that focused on simplicity and primarily taught new golfers as he enjoyed seeing them gain interest in the game and watch it grow to a love of the game.

Northern California PGA - TEE.SHOTS Magazine

NCPGATSspring2011.indd 14

6/1/11 9:12:20 AM


Jody Lindroth, PGA

August 22, 1951 – November 18, 2010

B

orn in Colorado Springs, Colorado, Jody graduated from Lakewood High School in 1969. She then went on to earn a Bachelor of Arts degree from California State University San Diego in 1973. Her career in golf began in the 1980’s working as an assistant professional at courses throughout Northern and Southern California. In 1989, she decided to take the playing ability test and registered for the PGA Program. After attaining PGA Class A status in 1995, she served as a PGA Assistant Professional at Graeagle Meadows Golf Club then accepted the position of PGA Head Professional at the Feather River Inn and remained there for seven years. Jody returned to Graeagles’ Golf Center in 2003 to serve as a PGA Teaching Professional for many years. She also held an PGA Assistant Professional position at Whitehawk Ranch Golf Club, but returned to Graeagle Meadows where she finished her career. An active competitor, Jody competed on the NCPGA women’s cup team every year since becoming a member and competed in numerous women’s division and Section tournaments.

Proud supporter of the Northern California PGA Section fine crystal trophies, awards and tournament gifts www.sterlingcutglass.com/golfawards contact Hayley Hill at 800-543-1317 or hhill@sterlingcutglass.com

Robert McCaffery March 29, 1924 March 11, 2011

Bob McCaffery grew up in the San Francisco bay area where he started out as a golf caddie with his best friend Tony Lema. While he was working under the tutelage of Ernest Jones at his New York City indoor teaching facility, and giving lessons on weekends at Montauk Downs Golf Club on Long Island, he earned a good teaching reputation which brought him celebrity students such as Joe DiMaggio, Lucille Ball & Desi Arnez, and many others. Working summers in Long Island and winters in Florida eventually led him to become a Professional Tour Player. After leaving the TOUR in the late 50's, he relocated to San Leandro and became the Head Pro at Round Hill Country Club. McCaffery was elected to membership in 1965. He soon discovered a way to make golf more affordable for the middle class by starting McCaffery's "discount" golf shop. The first of many McCaffery's golf shops was located at One Market St. in San Francisco. Bob was a lifetime Member of the PGA, however resigned from his membership in 2005. He also loved fishing and hunting with his close friends at Butte Sink, his duck club.

Represented by: Pete Santora 707-224-2699 pjs1golf@sbcglobal.net Vendor Partner Association of Golf Merchandisers

Official Licensee of Churchill Downs and the Kentucky Derby

Northern California PGA - TEE.SHOTS Magazine

NCPGATSspring2011.indd 15

15

6/1/11 9:12:26 AM


AMERICAN EXPRESS/ PGA FRIEND OF A CARDMEMBER • ATTRACT NEW GOLFERS TO YOUR FACILITY • BOOST YOUR EXISTING CUSTOMERS' SATISFACTION • GAIN EXPOSURE TO MILLIONS OF AMERICAN EXPRESS CARDMEMBERS American Express Cardmembers who book and pay for a lesson with an American Express Card can bring a friend at no additional cost.

Register to participate in the American Express/ PGA Friend of a Cardmember program today!

ENROLL NOW ON PGALINKS.COM

16

Northern California PGA - TEE.SHOTS Magazine

NCPGATSspring2011.indd 16

6/1/11 9:12:28 AM


Northern California PGA - TEE.SHOTS Magazine

NCPGATSspring2011.indd 17

17

6/1/11 9:12:29 AM


tournament recaps 2011 Pro-Series 1 Del Rio Country Club (Par 72) - Modesto, CA Host Professional – Fred Rodriguez, PGA Don Winter (Trinitas GC) – 69 (-3)

Host PGA Professional Mike Green congratulates Pro-Series 2 Co-Champion Steve Watanabe.

SkyCaddie® is the closest thing to a PGA TOUR Caddie’s

2011 Pro-Series 2 Del Paso Country Club (Par 71) - Sacramento, Calif. Host Professional – Mike Green, PGA Steve Watanabe (The Bridges GC)– 67 (-4) Ray Otis (CordeValle GC) – 67 (-4)

yardage book, because only SkyCaddie walks every distance on every course. Nothing else comes close!™ Start playing better golf with better information! Ask your local SkyGolf representative about SkyCaddie or visit:

www.skygolf.com

NCPGA Pro-Series 3 Champion Mark Lawless (R) with event partner David Halldorson representing Loudmouth Golf.

©2011 SkyHawke Technologies, LLC. All rights reserved. SkyCaddie and SGX are trademarks owned by SkyHawke Technologies, LLC. U.S. patent numbers 7,118,498; 6,456,938; 5,740,077; 5,507,485 and patent pending.

18

2011 Pro-Series 3 Presented By Callaway Golf Supported By Loudmouth Golf & PGA TOUR Catta Verdera Country Club at Twelve Bridges (Par 72) Lincoln, Calif. Host Professional – Jeff Wilson, PGA Mark Lawless (Diablo Grande GC) – 72 (E)

Northern California PGA - TEE.SHOTS Magazine

NCPGATSspring2011.indd 18

6/1/11 9:12:33 AM


2011 Pro-Assistant Champions Joe Carlton (L) and Jason Schmuhl from Windsor GC. Pro-Assistant Championship Presented By Callaway Golf & Club Car Supported By Sundog Eyewear & AMA Golf Bayonet & Blackhorse GC (Par 72) - Seaside, Calif. Host Professional – Pat Jones, PGA Jason Schmuhl & Joe Carlton (Windsor GC) – 134 (-10)

Pro-Series 4 & Match Play Qualifier partners Bobby Schultze, PGA representing Oakley Golf, Craig Lunt of SkyGolf GPS, Host Professional Shannon Donlon, PGA with assistant professional Bammer Flippo. 2011 Pro-Series 4 & MPQ Presented by Oakley Supported by Golf ScoreCards, Inc., Sharpie & SkyGolf GPS Stanford University GC (Par 70) - Stanford, Calif. Host Professional – Shannon Donlon, PGA David Solomon (Burlingame CC) – 66 (-4)

BEYOND

COMFORT.

HYPERBOLIC XL™

WINNERS PLAY CALLAWAY

www.callawaygolf.com

11-0154_Horiz_NCPGA_TeeShotsMag_Ad.indd 1

NCPGATSspring2011.indd 19

Northern California PGA - TEE.SHOTS Magazine

19

4/28/11 4:06 PM

6/1/11 9:12:36 AM


tournament recaps 2011 Match Play Championship Presented By Supported By

Jerrel Grow (The Bridges GC) def. Rick Leibovich (Tehama GC) 3&2

Host PGA Professional Chuck Dunbar, Taylormade-AdidasAshworth Representative David Cook, runner-up PGA Professional Rick Leibovich, Match Play Champion Jerrel Grow, PGA; Taylormade-Adidas-Ashworth Western Regional Sales Manager Steve Splavec and NCPGA Executive Director & COO Chris Thomas.

Final Round: Pebble Beach Golf Links - Pebble Beach, Calif. Host Professional – Chuck Dunbar, PGA Semi-Final Round: Cypress Point Club - Pebble Beach, Calif. Host Professional – Casey Reamer, PGA Quarter-Final Round: Tehama Golf Club - Carmel, Calif. Host Professional – Rick Leibovich, PGA Third Round: Pasadera Country Club - Monterey, Calif. Host Professional - Brett Mathis, PGA Second Round: CordeValle Golf Course - San Martin, Calif. Host Professional – Nick Bailey, PGA First Round: Coyote Creek Golf Club - San Jose, Calif. Host Professional – Steve Vigiano, PGA

Host PGA Professional David Knox with AA Medal Play 1 Champion Brett Viboch. Event partners Nancy Tomich & Darren McCray r epresenting Nike Golf. California State Club Championship Presented by Eldorado Hotel Casino Reno & Nike Golf ArrowCreek Country Club (Par 72) - Reno, Nev. Host Professional – Bob Bowker, PGA Tour Division: Rick Leibovich, PGA & Jerry Ledzinski (a) (Tehama GC) -62 (-10) Mixed Division: Don Thames & Josh Twist (a) (Rancho Murieta CC) - 63 (-9) Championship Division: Ted Antonopoulos, PGA & Paul Balatti (a) (Mayacama GC) – 67 (-5)

20

ASSISTANT APPRENTICE DIVISION AA Medal Play 1 Presented By Andy Paisal Golf Sales El Macero Country Club (Par 72) - El Macero, Calif. Host Professional – David Knox, PGA Brett Viboch (Moraga CC) – 68 (-4) AA Medal Play Series 2 Presented By Andy Paisal Golf Sales Spring Creek Golf & Country Club (Par 72) - Ripon, Calif. Host Professional – Jim Toal, PGA Joe Moulton (Cameron Park CC) – 68 (-4)

Northern California PGA - TEE.SHOTS Magazine

NCPGATSspring2011.indd 20

6/1/11 9:12:41 AM


“Ranked #7 in the Nation by Golf Digest for Best New Public Course...”

Packages including Golf, Meals and Cozy Accommodations just steps from the casino floor starting at just $119 per person...

Home of the 2011 Northern California Open 90 Minutes North of Sacramento

(530) 528-4600

Exit I-5 at Liberal Avenue, Corning, CA

www.sevillanolinks.com

Northern California PGA - TEE.SHOTS Magazine

NCPGATSspring2011.indd 21

21

6/1/11 9:12:53 AM


tournament recaps SENIOR DIVISION Sr Pro-Pro 1 Presented by Club Car & Eldorado Hotel Casino Reno Visalia Country Club (Par 72) - Visalia, Calif. Host Professional – Tom Ringer, PGA Mitch Thomas (Morgan Creek GC) – 70 (-2) SUPER SENIOR: Eddie Duino (Aptos, Calif.) – 76 (+4) Raul Quezada (Copper River CC) – 76 (+4) Sr Pro-Pro 3 Presented by Club Car & Eldorado Hotel Casino Reno Spring Creek Golf & Country Club (Par 72) - Ripon, Calif. Host Professional – Jim Toal, PGA Mitch Thomas (Morgan Creek GC) – 71 (-1) Glen Stubblefield (Spring Creek G&CC) – 71 (-1) SUPER SENIOR: Rick Rhodes (San Francisco GC) - 69 (-3) PLAYER OF THE YEAR STANDINGS Presented by

1. 2. 3. 4. 5.

Mitch Lowe ......................................................... 474.44 Jerrel Grow ......................................................... 432.34 Steve Hummel ....................................................430.81 Lance Johnson ................................................... 419.27 Jeffrey Anderson ..............................................367.24

SENIOR & SUPER SENIOR DIVISION Player of the Year Standings Presented by

SENIOR DIVISION 1. Michael Cook ....................................................... 45.00 2. Bob Klein ...............................................................40.00 3. Terry Myers ............................................................33.50 T4. Ed Hester ............................................................. 32.00 T4. Mike Roberson ................................................... 32.00 SUPER SENIOR DIVISION 1. Rick Rhoads ......................................................... 42.00 2. Gary Plato ............................................................. 26.00 3. Fred Elliott ............................................................ 25.00 4. Ken Towns............................................................. 24.00 T5. Jim Collart ............................................................ 20.50 T5. Al Krueger ............................................................ 20.50

www.antigua.com White 22

ASSISTANT APPRENTICE DIVISION 1. Joe Dolby ............................................................. 217.00 2. David Solomon ................................................ 202.00 3. Timothy Sands .................................................. 184.00 4. Joe Moulton ........................................................ 163.50 5. Terry Myers .......................................................... 162.33

Northern California PGA - TEE.SHOTS Magazine

NCPGATSspring2011.indd 22

6/1/11 9:13:03 AM


OAKLEY’S INNOVATIVE STRETCH WOVEN FABRIC AND QUICK DRY TECHNOLOGY LETS RORY KEEP HIS EDGE WHEN HE’S PLAYING CLOSE TO IT.

©2011 Oakley, Inc.

800.501.5835 // oakley.com/golf

Northern California PGA - TEE.SHOTS Magazine

NCPGATSspring2011.indd 23

23

6/1/11 9:18:34 AM


TGA Premier Junior Golf Provides Franchise Opportunity for PGA Professionals to grow the game and own their own business

O

ne of the country’s fastest growing recreational programs for kids is rapidly becoming a golden franchise opportunity for PGA professionals and self starters who enjoy working with children in a business venture that provides a unique entry into youth sports, education, and the golf industry. TGA makes golf elementary by bringing golf to schools through an after school enrichment program that teaches the fundamentals of the game of golf, its rules, etiquette, and life values, while promoting education concepts. Since its inception in six Los Angeles schools in the fall of 2003, the Premier Junior Golf program is now offered nationwide in 22 states, reaching 2,200 schools and 128,000 students. TGA is also running 625 summer camps across America at 150 partner courses in 2011. TGA founder and CEO, Joshua Jacobs says, “Bringing golf to the masses in schools and engaging the 92% of America that doesn’t play golf is the key to growing the game at the grass roots level. TGA has created an affordable and accessible structured program that captures new players at schools and transitions them and their families to the course.” Obtaining a franchise and establishing a territory is a full turnkey business solution. The average franchise fee is $17,000; franchise fees depend on the affluence of the area and the number of people

24

in the desired territory. Every new franchise receives $2,000 worth of equipment, on-site and on-going training in your territory, a 500page manual with everything you need to get set up and established in the business. For more information about TGA Premier Junior Golf or acquiring a TGA franchise, visit www.franchisetga.com, www.golftga.com or call (310) 333-0622.

Northern California PGA - TEE.SHOTS Magazine

NCPGATSspring2011.indd 24

6/1/11 9:18:48 AM


Marival Residences & World Spa

Westin Resort & Spa, Los Cabos

Wyndam Grand Bay Hotel, Isla Navidad

NORTHERN CALIFORNIA'S MOST

Reliable, Successful & Affordable

GROUP GOLF VACATIONS MANZANILLO-ISLA NAVIDAD • NUEVO VALLARTA LOS CABOS • HAWAII AND MORE! Unique ILT Trip Features: • Non-Stop Flight Exclusively on ILT's Virgin America Charters from San Francisco, Sacramento & Reno • Free or Discounted Greens Fees • Pre Blocked and Preferred Tee Times • Full Promotional and Onsite Support • Earn $$$ Every Time

We do the planning...

...so you don't have to!

WWW.ILTGOLF.COM INFO @ILTGOLF.com

CALL US TODAY

1.800.848.5655

PROUD PRESENTING SPONSOR OF THE

NORTHERN CALIFORNIA PGA

CALIFORNIA TRAVEL PROMOTER #1008684-40

Northern California PGA - TEE.SHOTS Magazine

NCPGATSspring2011.indd 25

25

6/1/11 9:19:05 AM


26

Northern California PGA - TEE.SHOTS Magazine

NCPGATSspring2011.indd 26

6/1/11 9:19:11 AM


Northern California PGA - TEE.SHOTS Magazine

NCPGATSspring2011.indd 27

27

6/1/11 9:19:19 AM


MEMBER PROFILE

BE THE

MEMBER PROFILE

HUNTER

(not the HUNTED)

Jamie Miller, PGA PGA General Manager Presidio Golf Course San Francisco, California

How did you get your start in the golf business and what made you decide to become a PGA Professional? I picked up the game through my Dad. When I was young I can remember he and I heading to the course nearly every chance we had on the weekends. Golf became our valued time together until I graduated college and moved away from Louisville. I started working with the Kentucky PGA Section and Kentucky Golf Association as a teenager helping them with tournaments and junior golf camps. I decided to stay involved with golf and become a PGA professional after graduating college and finishing my playing career due to my love and passion for the sport that I have been associated with throughout my entire life.

CHOOSE YOUR WEAPON WISELY

H EVO H

LEARN MORE AT huntermahanvision.com

What positions have you held throughout your career? I was the Head Golf Professional at Bayonet at Puppy Creek in North Carolina from 1999-2001. I then accepted another Head Professional position at The Carolina in Pinehurst, North Carolina. In 2002, I joined the PGA PGM program and was promoted to General Manager at The Carolina / Woodlake Resort & CC, Pinehurst until 2004. I made the move to Michigan to serve as General Manager of Forest Dunes Golf Club. I then made the move to California and was hired as the General Manager of Brentwood Golf Club. After being elected to membership in 2007, I was offered the position of General Manager of Presidio Golf Course in San Francisco in 2008. The Presidio is a perfect match for the skills I have developed over the years. It is a fast paced public facility with a firm focus on being successful, both operationally and financially. Beyond the facility and job matching my skills, the Bay Area is the most beautiful place I have ever lived. I am not sure that anyone that is from here originally really understands how nice California is. Most Californians have never lived anywhere east of the Rockies and felt the sweltering heat combined with humidity, the violent storms, the mosquitoes and bugs, and the huge seasonal weather swings. Because of this they are not likely to totally appreciate the mild temperatures and climate that the Bay Area has. Tell us about your teaching philosophy and the impact made by your amateur and professional competitive playing experiences.

Exclusively Distributed by AMA Golf in California

My playing career taught me so much about the most proper way to practice and instruct. Golf has unfortunately been littered with far too much technical instruction. Technical instruction has its place and that will never change but we must begin addressing the far greater significance of teaching people how to play the game with what they have technically. Golf has a tremendous amount of strategy and strategy can be learned in a far faster and more consistent manner than technical game improvement. It is my belief that fewer golfers would leave our game if instruction was delivered through strategic means more often. Remember great shots don’t always equate to great scores.

Dealer and Consumer inquiries welcome :

800.635.8062 Ryan Chin 415.215.0378 Mike Snowden-Nor CA/Reno 209.988.7949 Jim Vincent Jr.-Central CA 619.243.4793

Who has influenced your instruction style and philosophy? Jim Flick was my first and greatest influence as his confidence in me and his passion for golf lead me to immediate improvement. Later, Dr. Jim Suttie showed me differing methods of swing types and how to relate those to my body type and swing habits. Tommie Smith of Louisville CC, however, taught me the most about playing the game and how to best use what I had each day to beat the course. All three of these

28

Northern California PGA - TEE.SHOTS Magazine

NCPGATSspring2011.indd 28 2011_NCPGA_ad.indd 1

11-02-18 3:02 PM

6/1/11 9:19:24 AM


gentlemen taught me so much about the game and have impacted how I teach to this day.

Jamie's Ultimate Fantasy Fivesome?

Who would join you in your fantasy foursome? Lance Armstrong, Chris Rock and Dan Patrick (the ex-ESPN anchor). If it were a five some, I would add Mark Wahlberg. Lance Lance Armstrong Dan Patrick Chris Rock Mark Wahlberg is my only true hero. He is the most amazing athlete I have ever studied and has done it in a sport that I am deeply Amateur at Merion, the 1990 British Amateur at Muirfield, placed passionate about. Cycling at that level is so incredibly difficult and third in the 1990 Kentucky State Amateur and fourth in the 1989 for him to win seven times at the hardest event in the sport is simply Kentucky State Open. I am passionate about investing and retirement indescribable. I also admire the way he lives his life; constantly busy planning. I am active in my daily life with a large interest in overall with his family, his foundation and making a difference during his time health & fitness. Since 2008 I have participated in cycling’s California on this planet. The rest I have chosen because I think they are all Tour of the Alps Death Ride. The Death Ride consists of five unique individuals in their given fields along with being incredibly mountain passes and includes climbing both sides of Monitor Pass, interesting personalities that would be so much fun to spend four both sides of Ebbetts Pass, and the final climb up the east side of Carson Pass ending in Markleeville, CA. The whole ride is 129 miles hours with on the golf course. and over 15,000 feet of vertical climbing. The event this year will take place in July and I continue my training year round. Cycling and the Other facts on Jamie‌ I am a 4 year letterman from the University of Louisville (1985-1989) people that I train with have meant so much to my overall fitness and and was the Team Captain, earning Most Valuable Player in my Senior well being. The Death Ride is an annual ritual and rite of passage for Year. I was an active amateur competitor; I played in the 1989 US California cyclists and as long as I am healthy I plan on riding!

Northern California PGA - TEE.SHOTS Magazine

CB_NCPGA_TeeShots_Ad.indd 1 NCPGATSspring2011.indd 29

29

5/3/11 3:27 PM 6/1/11 9:19:27 AM


TAKE YOUR SHOT AT

$2000.00 Carl Cowan - Sales Representative 530-758-4653 carlcowan@sbcglobal.net

HOW IT WORKS

Join the Hole in One Pool presented by Bionic Gloves - Entry $20

NOTE: If you joined in 2010, you will still be eligible in the current pool as there was no hole in one made. • If a hole in one is made by a player who has entered the pool at one of the eligible events they will be placed in the pool for the end of the year payout. • At the end of the year, all the players who made a hole in one will be paid out of the pool that includes the $2,000 from Bionic Gloves plus each player's $20 fee. • If no hole in one is made, all players and the pool will carry over to the following year.

Eligible 2011 Events June 13 June 27 July 18-20 Sept. 12-14

Pro Scotch Championship Pro Junior Championship SIerra Nevada Open Northern California Open

REGISTER ONLINE AT NCPGALINKS.COM 30

Northern California PGA - TEE.SHOTS Magazine

NCPGATSspring2011.indd 30

6/1/11 9:19:40 AM


Northern California PGA - TEE.SHOTS Magazine

NCPGATSspring2011.indd 31

31

6/1/11 9:19:48 AM


N C P G A

S H O R T

S H O T S

The NCPGA Foundation Board of Directors presented Peter Cazzolla of Capital Insurance Group (CIG) with an MVP award for his generous contributions as presenting partner of The Langley, A Tribute to Legends Foundation fundraiser as well as his service and contributions to its Board of Directors this last January (Pictured L to R) NCPGA Vice President/ NCPGA Foundation Secretary Len Dumas, PGA; President/CEO of Capital Insurance Group/At Large Director of the NCPGA Foundation Peter Cazzolla and NCPGA Foundation President Ken Morton, Sr, PGA.

C Maximum efficiency. Exclusive design. Unrivaled experience. It’s what the E-Z-GO® RXV® brings to your course. Featuring an advanced AC Drive, revolutionary braking system and sophisticated styling, it’s anything but the expected. And delivers the performance and cost savings to prove it.

Sales Representatives: Adrian Meyer (510) 301-7617 Spencer Hughes (916) 751-6291

© 2011 E-Z-GO Division of Textron Inc.

32

ezgo.com

ould you use extra money in your pocket? If so, take your shot at it and join the Hole in One Pool presented by Bionic Glove. All you have to do is join the pool for $20.00. *NOTE: If you joined in 2010, you will still be eligible in the current pool as there was no hole in one made. If a hole in one is made by a player who has entered the pool at one of the remaining eligible events they will be placed on the list for an end of year payout. At the end of the year, the total of all players (it can be one or five or even more) who made a hole in one will paid out of the pool. This will be split evenly and will include the $2,000.00 Bionic contribution as well as each player's $20.00 fee. If no hole in one is made, all players and the pool will carry over to the following year. Visit NCPGALinks.com or call the Section Office for more information and to register……Do your club members, friends, family or students follow the events you play in? How can we better promote you to the press after events? The NCPGA BlueGolf System which the Section uses for tournament entries has an area for you to include information about yourself and your professional career – just like the PGA TOUR! Add your photo and information for your bio by sharing career highlights, birthplace, family, year turned pro and information about what’s in your bag. You can also post your personal profile to facebook/twitter or share it via email with your contacts. Help us, help you, promote yourself. Access your player profile by logging on to NCPGALinks.com – Tournaments – About. Sign-in to the Blue Golf NCPGA Player’s Club and start adding your information. Contact Jennifer or Nancy at the Section Office should you have any questions……

Northern California PGA - TEE.SHOTS Magazine

NCPGATSspring2011.indd 32

6/1/11 9:19:52 AM


NCPGA SHORT SHOTS The San Joaquin Valley Chapter honored their 2010 Special Award recipients at their Annual Meeting this last February at Stevinson Ranch GC (Pictured L to R) SJVC Golf Professional and Player of the Year Dave Lewis, SJVC Assistant of the Year Spencer Wallis, SJVC Teacher of the Year Jeff Palmer, SJVC Co-Junior Golf Leader Greg Fedderson (not pictured: Michael Parsons, SJVC CoJunior Golf Leader).

Although the Annual Meeting was postponed due to a snow storm, several North Coast Chapter Members met this last February at Buckingham G&CC in Kelseyville, CA to discuss Chapter activities and business (Pictured L to R) NCC Honorary President Ted Mattila, PGA Employment Services Consultant Carol Pence, NCC Tournament Chairman Rex Denham & NCC President Greg Senestraro.

The Stockton Shoot-out Pro-Am at Stockton G&CC was a huge success. The winning team included PGA Apprentice Philip Dawson, PGA Professional Jerrel Grow & amateur Scott Watson with a winning score of 59, 12 under par. (Pictured L to R) PGA General Manager of Stockton G&CC Bob Young, Club Car Representative Mike Hanks, amateur player Scott Watson, PGA apprentice Philip Dawson, Club Car Representative Kevin Rosa, PGA Teaching Professional Jerrel Grow, and PGA Director of Golf at Stockton G&CC Richard Howarth. PGA Professional Greg Enholm (L) of Carson Valley Inn was sworn in to his two year term on the NCPGA Board of Directors as Sierra Nevada Chapter President by Honorary President Bob Young, PGA this last January in Sacramento, Calif.

Vern Waskom Co. P.O. Box 2353 Castro Valley, CA 94546

PH (510) 537-8934 FX (510) 538-3450 Northern California PGA - TEE.SHOTS Magazine

NCPGATSspring2011.indd 33

33

6/1/11 1:25:09 PM


34

Northern California PGA - TEE.SHOTS Magazine

NCPGATSspring2011.indd 34

6/1/11 9:20:02 AM


ADVERTISEMEN T

Res urceFull Club Car products and services are helping Waldorf Astoria and Etowah Valley increase revenues and lower costs.

Visage Helps Waldorf Astoria Record 100% F&B Increase When your facility’s namesake is one of the world’s most storied hotels and you’ve been chosen to lead an extension of the venerable Waldorf Astoria brand into golf, guests walk through your doors with certain expectations. A measure of credit for the club’s ability to deliver on those expectations goes to Club Car’s new Visage mobile communications system, according to Rob Turner, director of golf at the two-year-old facility in Orlando. “Visage is helping us deliver an experience that is worthy of the Waldorf Astoria name.” Waldorf Astoria management was “pleasantly surprised,” according to Turner, with the volume of menu orders coming from the golf course. The course runs two beverage vehicles most days, but saw on-course orders take off after Visage was installed. “Our on-course assumptions for food and beverage for 2010 were shockingly under what we actually generated,” Turner said. “We were roughly 100 percent over our planned budget. The Visage menu feature provided us with an additional revenue source we didn’t expect in year one.”

Doing Well by Doing Good at Etowah Valley

Your Typical Layout The Rees Jones-designed course can stretch more than 7,000 yards, and in addition to its length, offers plenty of other challenges, including water flanking eight

holes. When the course opened, the staff was bracing for pace-ofplay issues. But average rounds are running right at four hours and 30 minutes, another pleasant surprise Turner credits to Visage. “We haven’t had any pace-of-play issues because we don’t have a lot of players searching for yardages.”

Frank Todd, the second-generation president of Etowah Valley Country Club in Hendersonville, N.C., is tired of golf getting a bad rap when it comes to the environment. “Golf used to be considered something good for the environment, but it’s lost that reputation,” Todd says. “It’s time we looked at our entire industry to see what we can do to make it greener and cleaner.” Todd has changed Etowah Valley’s gas-powered golf car fleet to Club Car’s Precedent electric vehicles, eliminating emissions and reducing environmental noise at the course. Etowah Valley opened 43 years ago on the site of a former brickyard. “It was basically a clay mine. A golf course was one of the best land reclamation projects that could have happened here, and we’re committed to continuing our stewardship of the environment.”

The welcome news: Todd says the new Precedent fleet saved Etowah Valley more than $12,000 last year based on the difference in gas and electricity prices, as well as savings from parts and maintenance.

Find out more about how Club Car is helping courses better manage the business of golf. Visit clubcar.com. Northern California PGA - TEE.SHOTS Magazine

NCPGATSspring2011.indd 35

35

6/1/11 9:20:03 AM


PRSRT STD U.S. POSTAGE PAID San Jose, CA Permit No. 1513

FRYS full pg 8.5x11_. 5/17/11 3:21 PM Page 1

Official Event

2010 Champion Rocco Mediate with Spencer Levin, Ricky Barnes and Justin Leonard

The PGA TOUR Returns to Silicon Valley EVERYONE BENEFITS WHEN THE TOUR COMES TO TOWN! The Frys.com Open, now in its 7th year, has donated more than $3 million to charity. Local charities that will benefit from the 2011 event include; The American Institute of Mathematics, The First Tee of San Jose, the American Cancer Society and the Northern California Golf Association.

October 3-9, 2011 San Martin, CA www.frysopengolf.com

NCPGATSspring2011.indd 36

Visiti www.frysopengolf.com or call 408

ITS-GOLF for more information 6/1/11 9:44:27 AM

NCPGA TEE.SHOTS Magazine  

The official magazine of hte Northern California Section of the PGA of America

Read more
Read more
Similar to
Popular now
Just for you