NCPGA TEE.SHOTS Magazine - Fall 2011 by Northern California PGA Section

TEE.SHOTS FALL ISSUE 2011

MAGAZINE www.ncpga.com

LIVING THE

DREAM Stuart Smith lives out every players dream by competing in the PGA Championship

NORTHERN CALIFORNIA SECTION 411 Davis Street, Suite 103 Vacaville, CA 95688 Phone: (707) 449-4742 Fax: (707) 449-4755 E-mail: ncal@pgahq.com Web site: www.ncpga.com Members Web site: www.ncpgalinks.com NCPGA OFFICERS Monte Koch- President: Chardonnay GC Len Dumas – Vice President/Treasurer: Contra Costa CC John Hughes - Secretary: Castlewood CC Bob Young- Honorary President: Stockton G&CC

CONTENTS FEATURES

PGA DISTRICT 11 DIRECTOR Sue Fiscoe, FM Golf – Northern California Section NCPGA DIRECTORS Bob Caldwell, Bodega Harbour Golf Links Gus Jones, Martis Camp Club Cathy Jo Johnson, Incline Village, NV Jim Kepler, Eagle Valley GC Dede Moriarty, Presidio GC Tom James, Kings CC Tracy Stansberry, Mare Island GC Paul Wilcox, Danville, Calif. Dan Brace, Independent Director CHAPTER PRESIDENTS Greg Enholm- Sierra Nevada: Carson Valley Inn Pat Gould- North State: Peach Tree G&CC Dave Lewis - San Joaquin Valley: Stripes Practice Center Eric Lippert – Monterey Bay: Del Monte GC Mark Naylor - Bay Area: Castlewood CC Greg Senestraro- North Coast: Redwood Empire G&CC NCPGA SECTION STAFF Chris Thomas, Executive Director Nancy Maul, Assistant Executive Director & Foundation Managing Director Jennifer Noël, Executive Assistant & Communications Specialist Nancy “Ida” French, Administrative Assistant Cameron MacGregor, Tournament Director Suzy Schneider, Administrative Assistant NCPGA CONSULTANTS Dan Brace: Legal Counsel Carol Pence: PGA of America Employment Consultant ADVERTISING For advertising information, please contact: Nancy Maul or Jennifer Noël at (707) 449-4742

TEE SHOTS MAGAZINE

Tee Shots Magazine is produced for the NCPGA by ACE Communications & Graphics (ACE) (951) 679-9644. Postage paid at Temecula, CA and additional offices. Editor: Nancy Maul Managing Editor: Jennifer Noël Production/Pre Press: Greg Flores Contributing Writer: Amal Nichols Tee Shots Magazine is distributed free to members and affiliates of the NCPGA. The articles and other information contained within this publication are informational and do not necessarily represent the views or opinions of the NCPGA. The NCPGA and ACE assume no responsibility or liability for claims made for or by any product in this publication whether reported or advertised. Reproduction in whole or in part without permission of the NCPGA and ACE is prohibited.

pg 16

pg 30

pg 7 7 – The PGA Brand: Promoting Your PGA Membership 10 – A LIfetime of Golf Through One Man's Eyes

16 – Somersett’s Stuart Smith Competes at the PGA Championship

DEPARTMENTS 3 – From the President: by Monte Koch, PGA 4 – From the Executive Director: by Chris Thomas 6 – Employment Services: by Carol Pence, PGA/LPGA 8 – Internet Marketing & Social Media: by Eric Jones, PGA 12 – Sponsor Spotlight: Capital Insurance Group (CIG) 18 – Tournament Recaps & Player of the Year Standings 26 – Pro-Pro Best Practices: Matt Holm, PGA 28 – Member Profile: Krystal Shearer-Kelly, PGA 29 – In Memoriam 30 – Short Shots

ON THE COVER PGA Club Professional Stuart Smith putts on the 9th hole during the 1st round of play at the 93rd PGA Championship at Atlanta Athletic Club in Johns Creek, Georgia, USA, on Thursday, August 11, 2011. (Photo Courtesy PGA of America). Stuart Smith of Reno, NV, winner of the Northern California PGA Professional Championship, August 2, 2011 at Lake Merced Golf Club turned in a winning total of 5-under-par 139 to capture the Northern California PGA Professional Champion title. As 2011 Champion, Smith will lead seven Section PGA Professionals to compete in the 45th PGA Professional National Championship, June 24-27, 2012, at Bayonet Black Horse in Seaside, Calif. Mitch Lowe of San Francisco, CA was runner-up, finishing at 3-under-par 141. Smith and Lowe are joined by Jeffrey Anderson (Mill Valley, CA), Steve Hummel (Reno, NV), Jason Schmuhl (Windsor, CA), Kris Moe (Glen Ellen, CA) and Steve Pellegrine (Kingsburg, CA). Read about Stuart’s once in a lifetime chance to play in The PGA Championship. (See page 16)

"Proudly Printed by Alamden Press"

P R E S I D E N T ' S

M E S S A G E

Here's Your Chance By Monte Koch, PGA NCPGA President

n my last article, I spent some time on the results of the Boston Consulting Group’s research for the PGA of America on the future for golf in our generation. After the research, the next step is implementation which is being rolled out through a new umbrella of programs called Golf 2.0. It is in this implementation process that the rubber will meet the road. Will you be part of paving the way, or will you be a roadblock? As PGA golf professionals, we have a tendency to be proud, stoic and individualistic in our operations and player development programming. These tendencies can be seen as strengths, but also as weaknesses. If my pride or individualism keeps me from using tools, ideas and programming that may be the ticket to keep my facility in the black, that’s a problem. If I am unwilling to shake things up or go in a different direction, it would seem I’m in my own way. Often, until I’m forced to make changes, it’s easier to stay in a bunker mentality and just try to survive to the next day, next month or next season.

Differentiate yourself and your facility from the golf course down the street.

What if someone who you trusted and respected came in to really shake things up with you, your staff and your facility? I’m a fan of the Food Network show called Restaurant: Impossible. Chef Robert Irvine, former Executive Chef for the White House, takes his expertise and frankness into failing restaurants, only months away from closing. In the show, he deftly tears down old facades, both figuratively and literally, scales back menus, helps create fresher menu items, forces them to improve their presentation and often tears apart the team in place, only to rebuild them to work better together and more efficiently. So what…what if our industry’s equivalent to Chef Robert Irvine came for a two day visit to your facility? What would they address in your operation to make things better? No matter how successful a facility or PGA golf professional is, there is always some area or areas that

are not working. What area or “menu item” in your operation isn’t working right or at all? Are the human and financial resources allocated to this area worth the spend or as our Executive Director Chris Thomas would say, “Is the juice worth the squeeze”? If not, cut it out of your menu of programming. What portion of your presentation to your clientele can you improve, re-brand and refresh? Chef Robert’s efforts in this area are always on a limited budget, and I’m always amazed at what he and his designers can do with creativity, repurposing and teamwork. What can your team accomplish at your facility? Finally, a central point of Chef Robert’s work is to force the owner and management of the failing restaurant to look inwardly at their management style, their view of themselves versus that of their staff and to re-address their commitment level to making these changes stick over the long haul. When their future depends on their attitude, it’s amazing how often these owners and managers get on board and get fully committed to the plan. Well, my friends our future depends on our attitude. Our facility depends on our willingness to see our facility through the eyes of someone like Chef Robert Irvine. Don’t leave it to someone else, who may come in and shake things up without your consent, do it beforehand. Keep track of the changes, programming adjustments and operational resets that you and your team make, and track the results. You will be able to prove your worth to those whom you report to, and better yet, provide a benchmark for those who wish to follow your lead. In the realm of the PGA of America’s rollout of Golf 2.0, this will be a decade of excitement and change for the long-term health of our industry and our members at the grassroots level. But, instead of waiting for the rollout, why not be the leading edge of the change? I believe it will be those who lead in this manner who are most successful as there is greater opportunity than ever before. I realize I’m talking to the 20% who are willing and not necessarily the 80% who would rather sit tight to see what happens. If you’re listening (as you read this), here’s your chance to: Innovate by developing new programming aimed at new, non-traditional customers or lapsed golfers who may not currently fit into standard menu offerings. Or innovate in your management style by delegating when appropriate, so you can focus on what’s important, continued on page 5

Northern California PGA - TEE.SHOTS Magazine

E X E C U T I V E

D I R E C T O R ' S

M E S S A G E

New Partnership Grows the Game and Strengthens Bonds Chris Thomas NCPGA Executive Director/COO

’m thrilled to report on the successful partnership we have with the Northern California Golf Association (NCGA). Our partnership has been focused on growing the game of golf and strengthening the relationship and bond between the amateur body and professional body.

NCGA Executive Director/CEO Lyn Nelson with Chris Thomas

Earlier this year, we merged our respective junior tours into the Junior Tour of Northern California. The merger presented an opportunity for the 4-year-old NCGA Junior Tour and the NCPGA Junior Tour, entering its second year, to continue the success in allowing young golfers to develop their skills against the top players in the region. The series of 17, tworound championships took place at some of Northern California’s best courses. I’d like to thank the facilities who hosted the events, the staff who administered them, and all our generous volunteers. We believe it is an important vehicle for growing the game of golf among our young people. We conducted an aggressive NCGA membership drive led by PGA-staffed facilities throughout our Section and increased amateur membership by 2,500. The NCGA contributed $10 for every new member toward our Section’s programs and activities, thus creating a new revenue stream for Section Programming. While the promotion is over for this year, membership is still available for only $75 and offers many benefits including discounted rates at popular courses, hotels and airlines so it’s really worthwhile for your golfers and helps make the entire golfing experience more attractive. We continue our tradition of holding the NCGA/ NCPGA cup matches, where our top NCPGA Professionals and top NCGA amateurs compete.

Northern California PGA - TEE.SHOTS Magazine

It is a great networking opportunity that helps promote the competitive side of the game. Many of you may be interested to know the history behind these matches. Regular Cup Matches, competition between professionals and amateurs, began in 1923. In 1963, the Regular Division Team -- Hannah-Wehrman Northern California Cup Matches sponsored by the NCPGA & NCGA were born. This was followed in 1991 when we began a Seniors Division, renamed in 2006 the Staedler-Jetter Team. Year after year, these Cup Matches continue to foster relations between Amateur and Professional Golfers, and thus grow our game. Finally, in an effort to augment NCPGA Staff, we are working jointly with the NCGA in accessing NCGA/USGA/PGA trained volunteer rules officials via their online scheduling tool. With over 40 tournament days, both Section & PGA TOUR events, each year administered by Section staff, and an average of four volunteers needed per event, we require 160 volunteer officials days annually! We strive to provide a quality tournament experience for our NCPGA Professionals and are pleased to be working with the NCGA to support our program. Our relationship with the NCGA will only grow stronger with time. This is a special time in our Section’s history; I extend my deepest appreciation for the support received thus far. Lastly, I look forward to seeing everyone at our NCPGA Special Awards Ceremony & President’s Dinner at Marin Country Club in Novato this December 4-5. I encourage you to join in this celebratory evening as we honor our 2011 Special Award Recipients and provide an overview of Section Business the following day. Sincerely,

The

President's Message by Monte Koch, PGA continued from page 3 PROUD PRESENTING SPONSORS OF THE NCPGA

instead of delegating tasks you just don’t enjoy. In our region, innovation is what drives the economy; the same applies in our Section. Differentiate yourself and your facility from the golf course down the street. Don’t rely on lowering your rates to bring golfers in, be creative and understand how the golfers in your area perceive your facility. Work to improve that perception, while maximizing the cost/value equation for your customers. Maybe there is a program that needs to be sun-setted because it’s not working, and it’s blocking the rise of a better, more productive program that will set you apart from the competition. Elevate the game and the perception of the PGA Professional in your local area by being an integral part of your community and work closely with those who do the same. This is a great way to be the “Golf Mayor” and the face for your facility. Teach your staff to do the same by the example you set. We should all be focused on working with our local media to provide them with information and tools they need to do their job, while at the same time giving them information about what we’re doing to use golf to bless others in our community.

PMS 8381C Varnished Metallic or PMS 7536C Non-Metallic

PROUD SUPPORTING SPONSORS OF THE NCPGA PEPSI_S1_2C_09

ANDY PAISAL GOLF SALES

PANTONE 2945

PANTONE 185

In conclusion, I can’t believe it’s been nearly two years already, and my term as President is coming to a close. It has been great traveling the Section visiting Chapters, attending meetings and competing in tournaments, all the while getting to meet so many of our Members and Apprentices along the way. Our Section is blessed with the best and the brightest, and I believe we can continue to lead the way for our Association in innovation and the elevation of our PGA brand in the next decade only if we are willing to ask, and answer, the tough questions that help us reset and improve when necessary. Remember, TOGETHER, WE’RE GIANT. Ever grateful to serve,

Northern California PGA - TEE.SHOTS Magazine

L O Y

C O

L T A

Fall Is the Time to Plan for Future Success By Carol Pence, PGA/LPGA – PGA Employment Consultant

n the September issue of PGA Magazine, Golf 2.0’s strategy to strengthen the core, engage lapsed golfers back to the game as well as drive new players has been outlined in an effort to help grow the game of golf and to generate business for facilities throughout the country. Now is the time to sit down with your staff and determine how you can utilize the information in Golf 2.0. Which are the best ideas to incorporate into your program offerings for 2012? Whether updating existing ones or designing new, it may take some research to determine your approach. However, one conclusion you will likely reach is that females need to be included. Do an audit to see if your current programs engage with different segments of women golfers. The core group of women golfers without kids has expressed a significant desire to play more. It seems that despite the fact that golf ’s best women customers spend as much or more than many men, when it comes to providing an opportunity to turn casual or beginner women golfers into best customers, our industry has not capitalized. In addition, studies show that of the 90 million lapsed golfers in the country, 70% report the desire to play again, females having the highest percentage at over 80%. The reason they left in the first place - the barriers are too high. Golf doesn’t fit the busy lifestyle so many lead in today’s society. The game can be very intimidating, both by its difficulty as well as the proficiency of their fellow playing partners (husbands!), and to some, it is very expensive. So what can you do? Examine your programming and services to determine if their needs are being met. Whether purchasing attire or equipment, taking lessons, course set-up, or finding tee times to fit their schedule, a close look at how your facility welcomes this group of golfers is key. Again, it has everything to do with how a woman is treated once she arrives in the parking lot. A friendly welcome from the golf staff, starter and marshal go a long way. In a learning situation, women prefer to learn with other beginners. So opportunities need to be provided for them to learn in a clinic or with other friends. They desire to learn some terms, a bit on rules and etiquette as well as how to navigate the golf course. A tour of the clubhouse to point out what’s where is important, as is how to buy a glove or make a tee time. To keep them in the game, they need oncourse experience right away and avoiding embarrassment is key. There are programs designed to break down the barriers to women entering the game. Check out the curriculum of

Northern California PGA - TEE.SHOTS Magazine

Get Golf Ready, as it envelops these best practices. Always keep in mind to teach them in a low key environment with the focus on fun. Course set-up also affects their enjoyment. Work with your superintendent to ensure that the tees are aligned to landing areas, there are appropriate landing areas for their driving length and multiple tee options. A recent roll out of the new initiative Tee It Forward was very successful. This program was designed to encourage golfers to play from tees best suited to their game and abilities. By doing so, they would play better, faster and have more FUN! Initial responses from a consumer survey indicated that 70 percent of the respondents found golf more enjoyable; 90 percent said they played faster or at about the same pace; 91 percent were likely to recommend Tee It Forward to a friend and would likely use it again; and 52 percent stated they were likely to play golf more often knowing they could use Tee It Forward. All are important factors in retaining women golfers. More information about this program and to obtain a chart of recommended tees, please log into PGALinks. com. Women are also willing to consider a non-traditional golf experience versus the norm of playing 18 holes. They want to play in less time. Do you offer loops of under 9 holes all day long for less greens fees? Do you put together leagues for women with friendly formats to play? Do you offer after-work clinics and social gatherings? Do you offer opportunities at the same time as your junior clinics or camps? Research and utilize resources available from Golf 2.0 as well as best practices. A new website for Golf 2.0 has been developed (www.golf20.pgalinks.com) and is accessible using your PGALinks user name and password. PGA Magazine is devoting the next few monthly issues to provide a more in depth look at the core elements of this initiative. Along with PGALinks, under research and player development, the magazine offers a vast array of best practices and can be accessed through links on the left of the home page at www.pgamagazine.com. In conclusion, women especially need the opportunity to learn, re-learn or play golf in a fun and friendly environment. Devote some planning to this segment of golfers. If you give her a chance to feel at home, you will be rewarded with many new women customers who can contribute a lot to your bottom line. Carol Pence is a PGA and LPGA member serving the Northern California Section. She can be reached at (510) 706-1583 or e-mail cpence@pgahq.com.

G A

The PGA Brand:

Are You Promoting Your PGA Membership? he PGA is a brand, a brand that each of you has spent years of hard work to become associated with. Every impression you make on the playing public, spectators, employers and the golf industry reflects on the game, and by extension, The PGA. Each of the simple acts below will help to create a greater awareness of PGA Professionals and a greater awareness of The PGA of America’s role in golf, sports and entertainment. The ultimate goal is to raise your value in the marketplace as the leader in the game and business of golf.

Every impression you make on the playing public, spectators, employers and the golf industry reflects on the game.

There are two easy ways that each member of the Association can utilize to promote their PGA membership and share with the golfing public that they are a PGA Golf Professional. First, use the PGA Logo. Second, use the PGA credentials.

Using the PGA Professional Logo There are strict usage guidelines in place to protect the membership that you worked so hard to attain and work hard to maintain. Unfortunately, apprentices are unable to use the PGA Professional logo. Be sure that the PGA Professional logo is printed on your business cards, facility stationary and next to your name on your office door. You can also help promote your facility’s teaching program by bringing awareness to the expertise of the qualified golf professional by using your name and the PGA logo in all print advertising. Lastly, next time that you place your facility uniform order, make sure that the PGA Professional Logo is embroidered on your shirt as well. By wearing the PGA Professional logo, everywhere you go, everyone you encounter will know that you are a PGA Golf Professional.

PGA Professional Logo bring credibility to you as a golf professional, but in turn it also brings credibility to your facility. Using the PGA Credentials Being referred to as a PGA Golf Professional evokes an image of the game of golf in players and non-players alike. It is these three letters that set you apart from the rest of the golf professionals out there. Be sure that you are identifying yourself with the PGA brand by referring to yourself as the “PGA Head Professional” on all of your collateral materials and promotional vehicles. Be sure that on your facility website or next time you write a letter to your members, customers, colleagues or community organization that you are using the PGA credential after your name (example: Jim Smith, PGA or Bob Jones, PGA Apprentice). This is another, simple and cost free way, to identify yourself with the world’s largest sports organization. The PGA Professional logos and PGA Professional Guidelines are available online at PGALinks. com. Contact the Section Office should you have questions about how you can better brand yourself as a PGA Professional or Apprentice. These are both, simple and cost free methods which you are able to utilize as a member, to identify yourself with the world’s largest sports organization.

The logo may be used anywhere that you conduct your business such as in the golf shop, locker rooms and practice ranges, however must be accompanied by your name. Not only does the

Northern California PGA - TEE.SHOTS Magazine

Social Media Doesn't Have to Mean "Social" by Eric Jones, PGA

ou know you should have a Facebook presence but you've held off creating one for your golf business because you're not sure what to do with it, or maybe you're on Facebook but it doesn't seem to be generating the kinds of activity, followers, or leads the way you thought it would. What to do? Here are four rules to follow for effective Facebook marketing. Provide Content, not Chatter Chatter is what you had for breakfast or your opinion of Lady Gaga's latest music video. Content is information relevant to golf, your business, and the conversation already going on inside your prospective customer's mind. When you post chatter you attract people who like to chat, but if you want buyers, post content relevant to their needs. Teaching professionals can post about anything going on in the golf world

Narrow Your Audience Focus on potential buyers, not everybody who's ever been on Facebook. You want to talk to current and potential customers exclusively. Think quality, not quantity. Give them an incentive to follow you through contests, incentives, and content. Post Consistently You don't always have to post just your own content. Answering your follower's questions qualifies as posting. The main thing is to show that you are involved and that you care. If you batch-process your posts you could create a dozen posts in a couple of hours, say at the beginning of the month. Then schedule your posts to release every other day or so. On the days when you are not releasing posts, take 15 minutes to pick a question to answer or comment to reply to. By setting aside a few hours a month you can create a robust social presence. Build Relationships Facebook marketing for business is based on the value you add to your buyer's lives. If you continually ask yourself "how can I add value to my golfers today?" and exercise a little creative thinking, you'll never run out of highly relevant content. It is the consistency and the relevancy of the content, which over time will establish you as a trusted resource. Remember, buyers love to spend money with a trusted resource.

Chatter is what you had for breakfast or your opinion of Lady Gaga's latest music video. Content is information relevant to golf, your business, and the conversation already going on inside your prospective customer's mind.

such as new equipment, trends, tournament results, recommended lessons on YouTube, special programs, interesting articles, mini-tips, nutrition or fitness. Golf facilities can post similar information, but expand it to include recommendations for a vacation or outing tips, local hotels, restaurants, activities, the best-priced gas stations close to you; things your buyer would be thinking about before, after, or in conjunction with playing your facility. It's ok to post about Lady Gaga, but do it when she is in town and you suggest that playing a round of golf would be a relaxing way to fill the day prior to the concert and that you have set aside special tee times to ensure that all concert goers arrive on time.

Northern California PGA - TEE.SHOTS Magazine

Eric Jones is a Class A PGA Professional and World Long Drive Champion. He holds a masters degree in Sport Psychology, is the author of two golf books, and is an expert in social media and internet marketing. Eric's passion is helping golfers learn, play better golf, and have more fun. Eric is the creator of the "Golf Coach Program," an innovative teaching model that provides golfers greater access to instruction at an affordable price. Eric teaches at the Pleasanton Golf Center in Pleasanton, CA. His website is http://www.targetcenteredgolf.com and he can be reached at ejones@targetcenteredgolf.com

Northern California PGA - TEE.SHOTS Magazine

A T

A Lifetime of Golf Through One Man's Eyes N

ot many people can say they have been passionate about the game of golf for 87 years, but Ray Forrester can. At age 97, he is the oldest PGA Professional in the Northern California Section and still goes to Fresno’s Airways Municipal Golf Course daily.

We all aspire to practice the things that are most meaningful to us in our lives.

“I come here, rain or shine – seven days a week, 365 days a year,” he said proudly.

Ray started playing golf at the age of 10 in Tulsa, Oklahoma, where he was asked to caddie by a local Professional, who he used to watch putt at a nearby course. He caddied until he was 16. He then joined the high school golf team and as a senior, became its captain. He joined Southern Hills Country Club in Tulsa and started entering tournaments, hitch-hiking his way to compete in Fort Worth and Los Angeles. He worked in Sante Fe, New Mexico for six years and then in Needles, California in 1941. It was not long before World War II was in full force and Ray joined the Army in 1943. He was honorably discharged a year later after rupturing a disk in his neck. That ended his golf tournament career. Teaching and Inspiring Others Ray used his talents to teach others the game he loved so much and began a long career as a Teaching Professional. He became a PGA member in 1950 while teaching at Riverside Golf Course in Fresno. He also was an Assistant Professional at Modesto Municipal Golf Course and joined Airways in 1955. Ray gave back to golf as much as it gave him.

Northern California PGA - TEE.SHOTS Magazine

While at Airways, Ray started the Junior Golf Program. The program grew over the 20 year period that he was involved and at one time boasted 275 students. He also started the Pro-Am League in the Fresno/Modesto area. He played in more than 100 Pro-Am tournaments and as he says, “I even won a few times.” After it was built, he was the Assistant Professional at Del Rio Country Club in Modesto and then moved on to Phoenix Lake Golf Course in Sonora, where he remained the Pro until he retired at age 75. Shining Brightly Through His Golden Years For more than 20 years, Ray has been a friendly face that graces Airways. “I would go there every day to practice my golf swing,” he said. “Unfortunately, I can’t do that anymore since my legs gave out,” he added. Ray is proud of his many accomplishments on the course. “I have all my memorabilia here. I had 23 hole-in-ones at Airways alone and I held the course record of 61 for two years.” Studies have shown that golf brings many health benefits. It helps by giving people a cardiovascular workout, proper exercise, and plenty of Vitamin D. This type of exercise also helps people sleep better, which is critical to good health. And finally, it brings the social benefits that are attributed to a healthy lifestyle and longevity through finding new friends. “Golf keeps a person in good shape. It keeps your mind going well,” he said. Golf has taught Ray many life lessons, the most important of which is, “Be patient with whatever you do.” We all aspire to practice the things that are most meaningful to us in our lives. Ray has accomplished that with golf. “It’s been my life blood. After all these years, I still love it.”

Northern California PGA - TEE.SHOTS Magazine

o t

capital insurance group

protects your golf Equipment and all sports Equipment

“How did I make a twelve? I had a long putt for an eleven.” – Clayton Heafner, former PGA tour golfer

aybe Capital Insurance Group® (CIG) golf Equipment coverage won’t help you shave strokes off your score, but we can get you back on the course quickly after a loss. Available only to CIG Homeowner’s Insurance clients (including renters and condo owners), our coverage provides exceptional protection for your golf equipment at home, on the course or on vacation.

cig golf Equipment insurance includes: • Choice of the specific level of coverage you want • Coverage available for golf clubs, clothing, shoes, bags, distance finder, golf carts, and other related items • Coverage applies while golf equipment is being transported • CIG “All Risk” coverage—All losses are covered except those that are specifically excluded • Cost-saving deductible options from $100, $250 or $500 for both golf equipment and golf carts • Worldwide coverage protection on land, at sea or in the air • Errant Shot protection in the event of injury, or property damage such as a broken window • Liability coverage for golf carts owned by an insured and operated on a golf course or a private residential community where the golf carts can legally travel CIG also offers sports Equipment coverage —to help you get back in the game quickly after a loss. Available only to CIG Homeowner’s Insurance clients (including renters and condo owners), our coverage provides exceptional protection for your sports equipment at home, on the road, on the slopes or wherever your athletic endeavors take you.

proud sponsor thE ncpga Foundation, thE langlEy and Junior tour oF northErn caliFornia

if you have a claim prompt claims action CIG’s On-the-Spot Response is the best in the insurance industry. When you have a loss, time is critical. The CIG 24/7 Claims Reporting Center gets an A+ from clients — 95% of respondents consistently say they are pleased with the quality of service and speed of response. Claims are processed quickly and professionally through CIG FastTrack ProcessingTM.

Enjoy peace of Mind With cig insurance Capital Insurance Group® (CIG) is the leading property and casualty insurer serving the Western U.S. CIG insures personal auto, homeowners, condo owners, vacation property, renters, apartment building owners, and many kinds of commercial and agricultural property. The more than 112-year-old company is rated “A” (Excellent) by A.M. Best, the independent financial monitor of the insurance industry. For the seventh time in the past ten years, the company has been selected for the Ward’s 50 as one of the safest and most efficient property-casualty insurers in the U.S. CIG manages personal, business, and agriculture risks underwritten by one of its five affiliates: California Capital Insurance Company, Eagle West Insurance Company, Nevada Capital Insurance Company, Monterey Insurance Company, and Capital Risk Management Insurance Company. Types of policies may vary from state to state. For more information, please visit www.CIGinsurance.com

cig inquiries: (800) 682-9255 www.ciginsurance.com

DISCLAIMER: This information is provided for illustrative purposes and is intended solely to present a general overview of potential coverage. It does not represent a contract or any other obligation. Only an insurance policy can define actual terms, conditions, rates and exclusions. Please consult your local agent for complete details. © 2011 Capital Insurance Group®. All rights reserved.

Northern California PGA - TEE.SHOTS Magazine

Bobby Schultze | Bobby.Shultze@ogolf.net | 650.504.2229 | 707.552.9222

NC PGS Magazine Rory Sun 8.5 x 11.indd 1

3:12 PM Northern California PGA - TEE.SHOTS Magazine 11-08-04 13

The flexible decoupled heel and zonal traction elements adapt to every lie on the course.

Every Lie. Conquered.

Sergio Garcia plays the new TOUR360 ATV. © ©2 ©201 1 Ta a ylor lor Ma Mad e Golf Go lf Compa C ompa o om ny, Inc. adidas, das, the 3-B 3- arss log l logo , and an the th e 3-Stripes pes mark k are registe e red trad d emarks of the adidas Group.

Northern California PGA - TEE.SHOTS Magazine

S T U A R T S M I T H AT T H E P G A C H A M P I O N S H I P

Somersett’s Stuart Smith Competes at the PGA Championship F

or the rest of his life, Stuart Smith of Somersett Golf & Country Club in Reno, Nevada can say he competed amongst PGA TOUR players, seeing the action and competition up close and personal.

What a privilege it was to be there and represent my club, my Section and the PGA of America.

Stuart is one of a growing community of Northern California Section PGA Professionals to compete against PGA TOUR players. The venue was the 93rd PGA Championship, which was held in August at Atlanta Athletic Club at Johns Creek, Georgia. The road there was difficult, but Stuart was up for the challenge.

He had a great pairing, playing alongside veterans Scott Verplank, who tied for 4th, and Jerry Kelly, who was tied for the lead after the first round. Not everyone has the opportunity to play side by side with athletes of this caliber. Completing the first round with a final score of 72, Stuart showed just how competitive PGA Club Professionals can be.

Northern California PGA - TEE.SHOTS Magazine

Last year, during the 2010 Northern California PGA Professional Championship he was one of our Section qualifiers to be able to compete in this year’s national event — The 2011 PGA Professional National Championship, which was contested at the Hershey Country Club in Pennsylvania last June. He played very well, tied for 12th, and was one of only 20 PGA Club Professionals who qualified for the 93rd PGA Championship. “I had a fabulous experience at the PGA Championship. What a privilege it was to be there and represent my club, my Section, and The PGA of America. I enjoyed every minute of it,” said Stuart. “I started out a little bit nervous but got more comfortable with every hole.” “Just as I advise my students about their play, my goal there was to try to hit the best shot I can every time and have fun. I definitely accomplished that,” he added. Of course, this level of competition is in addition to his day job as PGA Director of Golf, where his passion is helping others improve their game and increase their enjoyment of it. Stuart was disappointed that he didn’t make it to the weekend competition at the PGA Championship, but with his busy schedule, he is only able to practice 27 holes every two

S T U A R T S M I T H AT T H E P G A C H A M P I O N S H I P

PGA Club Professionals pose with the Wanamaker trophy on the 18th green during the 93rd PGA Championship at Atlanta Athletic Club in Johns Creek, Georgia, USA, on Tuesday, August 9, 2011. Smith is pictured fourth from left, wearing a black shirt. (Photo by Montana Pritchard/The PGA of America).

weeks, which doesn’t even come close to what the TOUR players do. That makes his accomplishment even greater. From Toddler to Teacher Stuart began hitting balls in the backyard at only three years old and grew up in a home situated on a golf course. Stuart’s destiny was in front of him every day. As an only child, he spent endless hours on the golf course and even laid out his own golf course in the backyard. Stuart was an active competitor throughout his life — first in junior golf, then at UCLA, and later when he turned professional in 1984. During his nine-year pursuit of the PGA TOUR, he went to the final qualifying stage four times, earning him playing privileges on the Ben Hogan Tour and Nike Tour — now known as the Nationwide Tour. Stuart also played overseas on the South African Tour. Stuart switched gears and became an assistant golf professional in 1992 to continue his passion for golf. He worked his way up through the ranks to Director of Golf. In 2007, he moved to Reno taking on the role of Head Golf Professional at Somersett Golf & Country Club. Stuart still enjoys being competitive and recently captured the 2011 Northern California PGA Professional Championship and earned the title of Stroke Play Champion. He was Northern California PGA Player of the Year in 2004 earning him a spot in the 2005 AT&T Pebble Beach Pro-Am. Stuart was also named Sierra Nevada Junior Golf Leader (2007), earned Section honors for the same award in 2010 and Sierra Nevada Chapter Player of the Year (2009). From a toddler playing golf in the backyard to accomplishing so much on the business and professional level, Stuart has been blessed to have golf as part of his life. Northern California PGA - TEE.SHOTS Magazine

tournament recaps Get in the game! The NCPGA BlueGolf App includes a number of great tournament, course, news and standings features including the ability to view detailed Tournament Information Pages (TIP) for each event with contentrich sections like Pairings, Players, Sponsors, Leader Board, Photo Galleries, Course Info, Schedule of Events, Rules, detailed scorecards and individual stats for each player plus safe and secure mobile registration for all tournament and education events. Scan now to get the free, must have app for your iPhone or Android. ______________________________________________________________

Senior-Junior Championship Presented by E-Z-GO Textron Supported by Cutter & Buck and SunSport Optics Palo Alto Hills Golf & Country Club (Par 71) – Palo Alto, Calif. Host Professional – Mark Sivara, PGA Shawn McEntee, PGA (Marin CC) & Joe Dolby, PGA (Palo Alto Hills G&CC) – 125 (-17) ______________________________________________________________

SkyCaddie® is the closest thing to a PGA TOUR Caddie’s yardage book, because only SkyCaddie walks every distance on every course. Nothing else comes close!™ Start playing better golf with better information! Ask your local SkyGolf representative about SkyCaddie or visit:

www.skygolf.com

(Pictured L to R) NCPGA Tournament Director Cameron MacGregor, PGA with Senior Pro-Scotch Champions Chris Bitticks, PGA and Al Weinhold, PGA, Pro Scotch Champions Ray Otis, PGA and Brett Viboch, PGA Apprentice with event partner Tyler Flake representing ILT Golf Vacations.

Pro-Scotch Championship Presented by ILT Golf Vacations Winchester Country Club (Par 72) - Meadow Vista, Calif. Host Professional – Dylan Hills, PGA Regular Division: Brett Viboch, PGA Apprentice (Moraga CC) & Ray Otis, PGA (CordeValle GC) -127 (-17) Senior Division: Chris Bitticks, PGA (Poppy Ridge GC) & Al Weinhold, PGA (Placerville, CA) -130 (-14) ______________________________________________________________ ©2011 SkyHawke Technologies, LLC. All rights reserved. SkyCaddie and SGX are trademarks owned by SkyHawke Technologies, LLC. U.S. patent numbers 7,118,498; 6,456,938; 5,740,077; 5,507,485 and patent pending.

Northern California PGA - TEE.SHOTS Magazine

4-Pro Scramble Champions (Pictured L to R) Steve Hummell, PGA, Mike Paul, PGA, Mike Cook, PGA, Chase Stigall, PGA, and event partner Allen Lee, PGA representing Club Car.

4-Pro Scramble Presented By Eldorado Hotel Casino Reno, Club Car & Oakley Supported By Antigua Somersett Country Club (Par 72) – Reno, Nev. Host Professional – Stuart Smith, PGA Steve Hummel, PGA, Chase Stigall, PGA, Mike Paul, PGA, Mike Cook, PGA – 53 (-19)

Northern California Open Championship Proudly Presented by Rolling Hills Casino Sevillano Links at Rolling Hills Casino (Par 72) – Corning, Calif. Host Professional – Ron Kuwata, PGA Jeff Rangel (Martinez, Calif.) – 206 (-10) Top Amateur: Kyle Souza (Chico, Calif.) – 217 (+1) Top NCPGA Professional: Mitch Lowe (Half Moon Bay Golf Links)

____________________________________________

EVENT SPONSORS

Northern California PGA Professional Championship Presented By Club Car & Mercedes Benz Supported By Titleist/Footjoy, Callaway, Nike Golf, TaylorMade/Adidas/Ashworth & PGA TOUR Local Partners ILT Golf Vacations & SunSport Optics Lake Merced Golf Club – Daly City, Calif. Host Professional – Dan Burke, PGA Stuart Smith, PGA (Somersett CC) -139 (-5)

2011 Northern California PGA Professional Champion, Stuart Smith.

SP12

COLLECTION

A Collection of Authentic Golf Products Influenced by Contemporary Style

Northern California PGA - TEE.SHOTS Magazine

tournament recaps ASSISTANT APPRENTICE DIVISION AA Stableford Championship Peninsula Golf & Country Club – San Mateo, Calif. Host Professional – Tom Toschi, PGA Joe Dolby, PGA (Palo Alto Hills G&CC) & Dennis Mitchell - 18

____________________________________________ AA 2 Person 36 Hole Championship Palo Alto Hills Golf & Country Club (Par 71) – Palo Alto, Calif. Host Professional – Mark Sivara, PGA Joe Dolby, PGA (Palo Alto Hills G&CC) Joe Moulton (Cameron Park CC) - 128 (-14) Tim Sands (Oakdale CC) & Philip Dawson (Morgan Creek GC) – 128 (-14)

____________________________________________ AA Medal Play 3 Peninsula Golf & Country Club – San Mateo, Calif. Host Professional – Tom Toschi, PGA Jason Schmuhl, PGA (Windsor GC) & Mark Lawless (Turlock G&CC) – 70 (-1)

____________________________________________ AA/Senior Pro-Scratch Proudly Presented By Titleist/Footjoy Silver Creek Valley Country Club (Par 72) – San Jose, Calif. Host Professional – Jeff Sanchez, PGA Christopher Galvin (Sierra View CC) & Eric Salazar (a) – 62 (-10)

____________________________________________

(Pictured L to R) Joe Murphy, representing Callaway Golf with Champion Scott de Borba and Assistant Apprentice Division President Eric Lippert, PGA.

Northern California Callaway Golf Assistant Championship Proudly Presented by Callaway Golf Diablo Grande Resort (Par 72) – Patterson, Calif. Host Professional – Kasey Wallace, PGA Scott de Borba (Valley Hi CC) -138 (-6)

____________________________________________

www.loudmouthgolf.com

Northern California PGA - TEE.SHOTS Magazine

“Ranked #7 in the Nation by Golf Digest for Best New Public Course...”

Packages including Golf, Meals and Cozy Accommodations just steps from the casino ﬂoor starting at just $119 per person...

Home of the 2011 Northern California Open 90 Minutes North of Sacramento

(530) 528-4600

Exit I-5 at Liberal Avenue, Corning, CA

www.sevillanolinks.com

Northern California PGA - TEE.SHOTS Magazine

tournament recaps

AA Match Play Championship Final Round: Pasadera Country Club (Par 71) – Monterey, Calif. Host Professional: Brett Mathis, PGA Kevin Lozares (Palo Alto Municipal GC) def. Steve Watanabe (The Bridges) 19 holes

____________________________________________ SENIOR DIVISION

Senior Match Play Champion Bob Klein (l) with Super Senior Match Play Champion Rick Rhoads (r).

Senior Match Play Championship Presented by Golf Insurance Services Final Round: Monterey Peninsula CC (Par 72) – Pebble Beach, CA Host Professional – David Vivolo, PGA Bob Klein, PGA (Whitehawk Ranch GC) def. Ed Hester, PGA (Cameron Park CC) 1up Super Senior: Rick Rhoads, PGA (San Francisco GC) def Gary Plato, PGA (San Jose, CA) 1up

____________________________________________ Senior Pro-Pro 4 Presented by Club Car & Eldorado Hotel Casino Reno Morgan Creek Golf Club (Par 72) – Roseville, Calif. Host Professional – Charlie Gibson, PGA Mike Cook, PGA (Mountain Springs GC) – 69 (-3) Jim Collart, PGA (Lincoln, Calif.) – 79 (+7)

____________________________________________ Senior Pro-Pro 5

www.antigua.com White 22

Northern California PGA - TEE.SHOTS Magazine

Presented by Club Car & Eldorado Hotel Casino Reno Crow Canyon Country Club (Par 69) – Danville, Calif. Host Professional – Brent Mulanax, PGA Ron Parsons, PGA (The GC at Roddy Ranch) – 63 (-6) Super Senior: Al Krueger, PGA (Alamo, Calif.) – 69 (E)

____________________________________________ Senior Northern California PGA Professional Championship Presented By Southworth Development & Mercedes-Benz Local Partner Golf Insurance Services Half Moon Bay Golf Links (Par 72) – Half Moon Bay, Calif. Host Professional: Bill Troyanoski, PGA MP Al Weinhold, PGA (Placerville, Calif.) – 142 (-2) Super Senior Stroke Play Champion: Jim Collart, PGA (Lincoln, Calif.) - 147 (+3)

(Pictured L to R) Local Presenting Partner Rick Sigel with Golf Insurance Services, Super Senior Stroke Play Champion Jim Collart, PGA and Half Moon Bay Golf Links PGA Director of Golf Kevin Niessner.

____________________________________________ California PGA Senior Challenge Cup Presented by Pima Direct Rancho Maria Golf Club (Par 72) – Santa Maria, Calif. Host Professional – Jack O’Keefe, PGA & Michael O'Keefe, PGA Final Results: SCPGA 18½ – NCPGA 17½

____________________________________________ (Pictured L to R) Half Moon Bay Golf Links PGA General Manager Bill Troyanoski, Local Presenting Partner Rick Sigel with Golf Insurance Services, Senior Northern California PGA Professional Champion Al Weinhold and Half Moon Bay Golf Links PGA Director of Golf Kevin Niessner.

Northern California PGA - TEE.SHOTS Magazine

tournament recaps Senior Pro-Pro 6 Presented by Club Car & Eldorado Hotel Casino Reno Saddle Creek Resort (Par 72) – Copperopolis, Calif. Host Professional – Bob Higgins, PGA Mike Cook, PGA (Mountain Springs GC) – 67 (-5) Super Senior: Walt Abraham, PGA (Tri Valley Golf Center) – 76 (+4)

___________________________________________ Senior Pro-Pro 7 Presented by Club Car & Eldorado Hotel Casino Reno Claremont Country Club (Par 72) – Oakland, Calif. Host Professional – Jay McDaniel, PGA Mitch Thomas, PGA (Morgan Creek GC) – 67 (-1) Super Senior: Gary Plato, PGA (San Jose, Calif.) – 74 (+6)

___________________________________________ Senior Pro-Pro 8

Pictured L to R) Genoa Lakes Golf Club & Resort Host Professional Lou Eiguren, PGA with Senior Nor Cal Open Champion Kris Moe, PGA and Carson Valley Inn Golf Sales Manager Greg Enholm, PGA.

(Pictured L to R) Genoa Lakes Golf Club & Resort Host Professional Lou Eiguren, PGA with Super Senior Nor Cal Open Champion Rick Rhoades, PGA and Carson Valley Inn Golf Sales Manager Greg Enholm, PGA.

Senior Northern California Open

Presented by Club Car & Eldorado Hotel Casino Reno Tahoe Donner Golf Course (Par 72) – Truckee, Calif. Host Professional – Edward Leinenkugel, PGA Charlie Gibson, PGA (Morgan Creek GC) – 67 (-5) Super Senior: Gary Plato, PGA (San Jose, Calif.) – 77 (+5)

Presented By Carson Valley Inn Genoa Lakes Golf Club & Resort (Par 72) – Genoa, Nev. Host professional – Lou Eiguren, PGA Kris Moe, PGA, (Kris Moe Golf Schools) 138 (-6) Super Senior: Rick Rhodes, PGA (San Francisco Golf Club) 145 (+1) Top Amateur: Jack Anthony (Fairfield, CA) 144 (E)

___________________________________________

WOMEN’S DIVISION

Player of the Year Standings Presented by Yamaha Golf Cars

1. 2. 3. 4. 5.

Mitch Lowe................................................................................. 998.44 Steve Hummel............................................................................. 828.81 Rick Leibovich..............................................................................782.17 Jason Schmuhl...........................................................................702.43 Jeffrey Anderson........................................................................ 634.2

Senior & Super Senior Division Player of the Year Standings Presented by Nike Golf On the Professional (PGA/LPGA) Team this year were (Pictured L to R) Sara Lester, LPGA (Castlewood CC), Trish Hinze, PGA (Tilden Park GC), Kelly Spooner (Stockton G&CC), Angie Rodriguez, PGA (Golf Courses at Incline Village), Captain Wendy Stuart, PGA (The Bridges GC), Sue Fiscoe, PGA (Dryden Park GC), Cathy Jo Johnson, PGA (Incline Village, NV), Jennifer Alexander (Crystal Springs GC), Dede Moriarty, PGA (Presidio GC), Shannon Donlon, PGA (Stanford GC), Katherine Marren, PGA (Golf Courses at Quail Lodge). Not pictured: Kathy Dais, PGA (CSU Chico).

Senior Division: 1 2 3 4 5

Shawn Kelly................................................................................. 192.00 Michael Paul..................................................................................175.75 Al Weinhold.................................................................................. 168.75 Michael Cook...............................................................................167.00 Charlie Gibson............................................................................. 164.75

Super Senior Division: Northern California Women’s Cup Presented by Ahead The Course at Wente Vineyards (Par 72) – Livermore, Calif. Host Professional – Steve Ficovich, PGA Amateurs 13 - Professionals 11

Women’s Stroke Play Championship Half Moon Bay Golf Links (Par 72) – Half Moon Bay, Calif. Host Professional: Bill Troyanoski, PGA MP Louise Fleming (Saratgoa CC) - 75 (+3)

Northern California PGA - TEE.SHOTS Magazine

1 2 3 4 5

Jim Collart.................................................................................... 116.00 Al Krueger..................................................................................... 115.25 Gary Plato..................................................................................... 113.00 Rick Rhoads.................................................................................107.00 Fred Elliott ....................................................................................99.75

Assistant Apprentice Division Player of the Year Standings 1. 2. 3. 4. 5.

Joe Dolby.................................................................................... 869.00 Steve Watanabe......................................................................... 712.67 Timothy Sands.......................................................................... 709.90 David Solomon......................................................................... 689.40 Joe Moulton................................................................................632.50

Marival Residences & World Spa

Westin Resort & Spa, Los Cabos

Wyndam Grand Bay Hotel, Isla Navidad

NORTHERN CALIFORNIA'S MOST

Reliable, Successful & Affordable

GROUP GOLF VACATIONS LOS CABOS • MANZANILLO-ISLA NAVIDAD NUEVO VALLARTA • HAWAII AND MORE! Unique ILT Trip Features: • Non-Stop Flight Exclusively on ILT's Virgin America Charters from San Francisco, Sacramento & Reno • Free or Discounted Greens Fees • Pre Blocked and Preferred Tee Times • Full Promotional and Onsite Support • Earn $$$ Every Time

We do the planning...

...so you don't have to!

WWW.ILTGOLF.COM INFO @ILTGOLF.com

CALL US TODAY

1.800.848.5655

PROUD PRESENTING SPONSOR OF THE

NORTHERN CALIFORNIA PGA

CALIFORNIA TRAVEL PROMOTER #1008684-40

Northern California PGA - TEE.SHOTS Magazine

S T

A C

Best Practices:

Using Junior Golf Programming to Attract Families to the Game by Matt Holm, PGA

Matt Holm on the importance of using junior golf programming to attract families to the game

to encourage their older siblings and grandparents to join in and play as well. We are really trying to make it a family experience.

My facility is part of the Cosumnes Community Services District: Parks & Recreation Department as is the Tiny Tots Preschool. In order to expose the children to golf at an early age, I decided to create a series of special events for preschoolers. Since 2008, I have hosted six sessions the Thursday and Friday before Father’s Day. Each session attracted 40-50 children, ages 4 and 5, and their fathers. Each session lasts an hour and a half with a 15 minute break. This year we hosted 260 children plus dads and teachers!

I continue to run these sessions every Father’s Day weekend. I have also added events on the major holidays including Memorial Day, Fourth of July and Labor Day. We offer a Junior Camp for 8 year olds and up and I have realized that we have a gap and an opportunity to design a program for 6-7 year olds. I am considering a two day camp for 1.5 hours each day to close that gap. Overall, it is a simple way to expose the next generation to the game we all love so much.

The theory was to expose these children at a very young age to the game of golf and draw new patrons to our facility. Most of the kids at that age and approximately 70-80 percent of their parents do not play golf.

Matt Holm is the PGA General Manager at Emerald Lakes Golf Course in Elk Grove, Calif. Do you have a Best Practice that you would like to share? Please contact Nancy Maul (nmaul@pgahq.com) or Jennifer Noel (jnoel@pgahq. com) at the Section Office at (707) 449-4742.

The equipment needed for the sessions includes 60 junior putters and a few clubs for chipping. For staff, I enlist the help of our PGA Head Professional Nelson Hirst and two range workers. We divide the kids into three groups, rotating them to three stations every 25 minutes. The first stop is the 9-hole putting course. Next we teach them how to chip a ball. Lastly, we conduct a walking tour of the facility. We explain each area — the driving range, the putting green, the grass vs. mat areas, and how to make a starting time. It is important to educate the parents as well so they become familiar and comfortable with the terminology and etiquette. Matt Holm on the Business Opportunity of using junior golf programming to attract families to the game The costs were minimal — only $250-300. I charged each child/parent $5 and in return they were placed in a session and received a snack (chips or cookies) and a drink (juice or water). I also gave them a $3 token to exchange for a bucket of 30 balls. We track the range tokens to see who returns to the facility. In total, we raise approximately $1,000 per event. The events generated interest among the kids and their parents to continue with golf. Some parents began to play and many purchased items from the Pro Shop. It was amazing how many shoes we sold! We kept the putting course open until 8:00 p.m.

Northern California PGA - TEE.SHOTS Magazine

MEMBER PROFILE

BE THE

MEMBER PROFILE

HUNTER

(not the HUNTED)

Krystal Shearer-Kelly, PGA

PGA Head Golf Coach – Santa Clara University PGA Assistant Professional – Silver Creek Valley Country Club

How did you get your start in the golf business and what made you decide to become a PGA Professional? I turned pro the day after the NCAA D1 Championship in May 2004. I played professionally and worked at a private club part time. My boss at the time highly recommended that I join the PGA PGM Program. After playing professionally for a few years, I decided to hang up the clubs and focus on my career in the golf business. I was a Level 1 apprentice when I arrived at Silver Creek Valley Country Club. Jeff, Avery and Paul were all very supportive during the process of receiving my Class A Membership.

CHOOSE YOUR WEAPON WISELY

H EVO H

LEARN MORE AT huntermahanvision.com Exclusively Distributed by AMA Golf in California

Dealer and Consumer inquiries welcome :

800.635.8062 Ryan Chin 415.215.0378 Mike Snowden-Nor CA/Reno 209.988.7949 Jim Vincent Jr.-Central CA 619.243.4793

Northern California PGA - TEE.SHOTS Magazine

What positions have you held throughout your career? Since entering the golf business I have been an Assistant Golf Professional at Porter Valley Country Club and Woodley Lakes in the Southern California Section. In 2008, I moved into the Northern California Section when I was hired as an Apprentice Assistant Professional at Silver Creek Valley Country Club. In 2010 I completed the PGA PGM and became a Class A Professional. I am currently the Head Women’s Golf Coach at Santa Clara University as well as serve as Assistant Professional at Silver Creek Valley Country Club. Tell us about your position at Santa Clara University and how it is helping to grow competitive women’s golf. I’m really excited about being at Santa Clara. Obviously it’s really important to grow the game of golf, and being in my new position gives me the opportunity to do just that. I’m able to interact with my teammates, members at Silver Creek Valley Country Club and also members and guests at the clubs we play and practice at. It’s amazing to me how many members come watch the girls play for a few holes, or watch them do drills on the practice tee or putting green, or just simply interact with them. We are creating awareness for women’s golf, in a small way. I’ve had the opportunity to meet a variety of people through SCU’s Bronco Bench Foundation. Every time I go to a function, I leave them with two or three people saying they want to learn more about the game, and start taking lessons. What is your teaching philosophy? My teaching philosophy has changed over the years and is constantly evolving. There is no “perfect” swing out there. Everyone’s “body” is so different that it can be challenging to have an idea of the perfect swing. To me, I want to see good positions at the critical points in the swing. I also am trying to get my students and team to focus more on course management and short game. We can all hit the ball from point A to point B, maybe not exactly as we have pictured in our mind, but can we make smart decisions out there -risk versus reward? Can we make a ten footer or get up and down from a green side bunker when it really counts? These are some of the concepts I’m currently working on. How has your on-course experience prepared you for your position at Santa Clara University? I believe my playing experience has greatly prepared me for my position at Santa Clara University. I think differently than my current players, thanks to the experiences that I have a as PGA Professional and competitive amateur player! I’m trying to give them a new perspective out on the golf course. We’ve had some success, but it’s something that we will continue to work on. I have all of them keep stat cards for every round they play, and I enter all the data into a program that spits out three pages of data. From this report I have tailored a report to meet all my criteria.

IN MEMORIAM

Mike Beveridge, PGA Nov. 3, 1954 - May 28, 2011 Who would join you in your fantasy foursome? Julie Inkster, Annika Sorenstam, Lorena Ochoa. Julie Inkster has been my hero since I started playing. She is such a great ambassador to the game of golf. I also find it inspiring that she is so accomplished while having a family too. Annika because she's Annika, she is one of the best female professionals the game has to offer. I played some junior golf with Lorena and have enjoyed watching her career blossom. She is an inspiration to so many young players out there. Other facts on Krystal I am currently working to complete the PGA Certified Program focusing on Instruction. I married the love of my life, Matt, last year and we just recently purchased our first home together. To date, I am the youngest Head Coach at Santa Clara University and am honored to have been given the charge to coach this great group of female golfers. I am a big fan of TaylorMade and Adidas gear and specifically the golf gear that is girly and sparkly like Bonjoc Ball Markers. My career low is also the course record 62 at Table Mountain in Oroville, Calif. I am proud to have received honors as the 2004 NCAA Champion with the UCLA Bruins, 2004 NCAA All American, 2004 All Pac 10 Team Selection and California Players Tour Womenâ&#x20AC;&#x2122;s Player of the Year in 2007.

PGA Professional Michael Beveridge passed away peacefully on Saturday, May 28, 2011. Michael was born on November 3, 1954, in Castro Valley, Calif. Michael attended school in Castro Valley and graduated from Canyon High School in 1973. Mike's passion for golf began when his father taught him the game. That inspired him to pursue a career as a golf professional. In 1990, Mike was elected to membership as a Class A PGA Professional. With the love of his life Lori, and their children, Mike moved from Southern California to Vacaville in 1993. Mike worked for Green Tree Golf Club, Trilogy Golf Club at Rio Vista and Cypress Lakes Golf Course at Travis Air Force Base in Solano County before finding his second family at Rancho Solano Golf Course. He happily served as Assistant Professional from 1999 to 2011. As a member of the PGA, Mike's golf accomplishments were numerous and were a great source of joy to him. He was an active tournament competitor, competing in both Section and Senior Division Events, and a member of the Section willing to help in any way possible. A resident of Vacaville, Mike is survived by wife Lori, children William and Nicole and brother, Robert.

Northern California PGA - TEE.SHOTS Magazine

NCPGA SHORT SHOTS KVIE Channel 6 television program, Tee Time: Golf in Northern California, recently visited The New Links at Bodega Harbour. (Pictured L to R) Videographer Martin Christian captured show host and NCPGA Foundation At-Large Director Frank LaRosa interviewing PGA Head Golf Professional Bob Caldwell. Photo by Marcia LaRosa.

Club Car Territory Manager Allen Lee, PGA takes his golf car out for a ride to watch the competition at the Northern California PGA Professional Championship this last August at Lake Merced Golf Club. Along with Mercedes-Benz and OMEGA, Club Car was a presenting partner for this National Qualifier.

SkyGolf GPS Representative Craig Lunt and Regional Sales Director Dave Burningham share the latest technology with seminar attendees at the Teachers Teaching Teachers Education Seminar held at the Presidio Golf Course. A special thanks to our NCPGA Professional presenters Rich Marik, PGA, Kris Moe, PGA, Jamie Miller, PGA, and LPGA Teaching Pro Janet Coles as well as Education Chairman Dede Moriarty, PGA, for making this event a success. 30

Looking for ways to reach new players? Try a sporting event! Nor Cal PGA Professionals offered swing clinics and mini-lessons to attendees at a San Francisco Giants Game this last August in an effort to expose people to the game (Back - Pictured L to R) NCPGA Tournament Director Cameron MacGregor, PGA, NCPGA President Monte Koch, PGA, Chardonnay GC Teaching Professional Kevin Buckles, Executive Director/COO Chris Thomas and Randy Gresh, PGA Apprentice (Front - Pictured L to R) Kris Moe, PGA with clinic volunteers.

Northern California PGA - TEE.SHOTS Magazine

We are pleased to introduce Cameron MacGregor, PGA, the new Tournament Director for the NCPGA. A PGA Professional with over twenty years of membership, Cameron comes to us with excellent tournament operations skills including rules knowledge, course set-up, calligraphy and playing experience. He has enjoyed lengthy on-course stints with Northern California facilities including Crow Canyon Country Club, Chardonnay Golf Club and most recently at Yocha Dehe Club. Cameron can be reached at cmacgregor@pgahq.com. Please take a moment and welcome him to the team.

– STAY AND PLAY AT CARSON VALLEY INN –

CA$H REWARD$ for PGA Members!

The Carson Valley Inn and Genoa Lakes Golf Club & Resort are here to put money in your pocket! PGA Members or Apprentices will earn $20 per person and a complimentary trip when accompanying groups of twelve or more. Minimum two night stay & two days of golf at Genoa Lakes and Genoa Resort Courses are required – it is that simple! Spring into the 2012 golf season with a trip to the Carson Valley. To schedule your visit contact: Greg Enholm, PGA , Golf Sales Manager Carson Valley Inn Hotel & Casino 775.722.5946 E: Grege@carsonvalleyinn.com

CVI | 1627 US HWY 395 | Minden, NV | 775.782.9711 Northern California PGA - TEE.SHOTS Magazine

N C P G A

It’s a fleet that performs as well as it looks. That offers industry leading battery warranty, longer daily range and more energy efficiency. Drives smoother. And delivers even greater operational savings. Spencer Hughes shughes@textron.com (916) 751-6291

S H O R T

S H O T S

Congratulations to Apprentice Assistant Professional Jerrod Allen Coddington from San Jose Municipal Golf Course and his new wife Tina who wed on August 6th in Saratoga, Calif. The happy couple celebrated their new life together with some rest and relaxation on the island of Moorea for their honeymoon.

Adrian Meyer ameyer01@textron.com (510) 301-7617

Proud sponsor of the Northern California PGA

ezgo.com

Northern California PGA - TEE.SHOTS Magazine

It’s always surprising to see who you run into on the golf course. During the Senior Nor Cal PGA Professional Championship this last August, Executive Director Chris Thomas ran into the former Secretary of State Condoleezza Rice at Half Moon Bay Golf Links. Condoleezza was enjoying a round of golf with friends from Stanford University where she serves as Professor of Political Economy & Science and Senior Fellow on Public Policy.

NCPGA SEMI-ANNUAL MEETING

NCPGA Semi-Annual Meeting Proudly Presented By:

Proudly Supported By

Event Partners Tim Clayman (L) and Brent Welsh, PGA representing GolferAid (www.golferaid.com) shared samples of their new sports beverage with meeting attendees.

John Bearden, PGA

e-mail: sales@vwgolfgrips.com www.vwgolfgrips.com

PGA Professionals and Apprentices gathered to get caught up on Section business and enjoy the camaraderie (Pictured L to R: PGA Professionals Ben Alexander, Dave Lewis and John Snopkowski).

Vern Waskom Co. 1933 Davis St. #273 San Leandro, CA 94577

MAIN (510) 306-GOLF PH (510) 635-3707 Northern California PGA - TEE.SHOTS Magazine

NCPGA SEMI-ANNUAL MEETING

The 2011 Northern California PGA Board of Directors (Back L to R: John Hughes, Mark Naylor, Gus Jones & Greg Enholm. Middle L to R: Bob Caldwell, Bob Young, Eric Lippert, Dan Brace, Dave Lewis & Tracy Stansberry. Front L to R: Executive Director Chris Thomas, Dede Moriarty, Len Dumas, Sue Fiscoe, Monte Koch & CJ Johnson. Not pictured: Jim Kepler, Greg Senestraro, Tom James, Pat Gould & Paul Wilcox, Jr.).

Cutter & Buck (www.cutterbuck.com) representative Pete Santora (l) generously handed out beautiful shirts to all meeting attendees.

PGA Director of Golf Kenny Collins, PGA from Eagle Springs G&CC in Friant, Calif. was the lucky recipient of the championship belt raffled off by John Higgins (pictured) representing Winnerâ&#x20AC;&#x2122;s Award Group (www.winnersawardgroup.com).

NCPGA Foundation and Junior Tour of Northern California Partner Walt Bennett, Vice President of Underwriting/Field Operations for Capital Insurance Group with past Section President and Langley Committee Co-Chairman Mike Mazzaferri, PGA.

Scott Chandler of Rolling Hills Casino and PGA Head Professional Ron Kuwata of Sevillano Links Golf Course shared information about the upcoming Northern California Open Championship, specifically the drawing for free lodging and meals for one contestant during competition.

Northern California PGA - TEE.SHOTS Magazine

Carries golfers, bags and

your operation to a new level.

Increase revenues, reduce expenses, manage your key assets and deliver a superior customer experience. Only a Club Car fleet can deliver all of these. Sound too good to be true? Contact your Club Car representative today.

1.800.CLUBCAR

CC_NCPGA_TeeShots_fall.indd 1

â&#x20AC;˘

clubcar.com

Northern California PGA - TEE.SHOTS Magazine

7/30/11 7:11 AM

PRSRT STD U.S. POSTAGE PAID San Jose, CA Permit No. 1513

e PGA TOUR Returns to Silicon Valley