NMIMS September 2024 Assignment | NMIMS Assignment Writing Services
Business Economics
Q1. With the help of the concept of production function. Briefly explain the Law of Variable Proportions and Law of Returns to Scale. Elaborate your answer by citing real world examples.
Q2. Countries are making every effort to cut back on their usage of petroleum products, particularly gasoline, in light of the rising cost of crude oil. Results from this will only become apparent over time. To cut down on the usage of private automobiles, the majority of nations are working to increase public transportation systems’ popularity. For the reasonably developed countries, the income elasticity of spending on private vehicles has been calculated to be approximately 2.5. Some nations, like India, are highly irritated that despite fare reductions, there is no movement towards public transportation. The following describes the user profile of the public transportation system:
They belong to the middle and low income categories with income elasticity less than one and the absolute value of price elasticity also less than one With the above given statement, you are required to suggest your point logically as to why the public transport is not becoming popular and why the use of private vehicles is only continuing to increase.
You can build your answer by keeping income elasticity in mind and analysing it.
Q3a. A corporation in the USA that works in the telecommunications industry is called SNDL. Their intention is to join the Indian telecom industry. Prior to entering the Indian market, they would like to examine the market structure. They are doing this in order to determine how much price power they may have in the Indian telecom market. If you were giving them advice on the same thing, how would you go about comprehending the structure of the market? Explain which test or technique you would choose for determining the market concentration.
Q3b. ABC Ltd sought to determine the nature of the relationship between goods A and B, specifically if they are complementary or substitutes. Regarding the price and quantity requested for commodities A and B, the following information was available.
The price of A remained unchanged, but the price of B dropped from Rs 240 to Rs 200, which increased the demand for A from 3500 to 4000 units. Determine the cross-elasticity of demand between goods A and B, and then provide a commentary on the relationship between the two goods based on the results.
Financial Accounting & Analysis
Q1. Company ABC, a manufacturing company, is preparing its cash flow statement for the fiscal year ending December 31, 2023. The company experienced various cash inflows and outflows during the year from its operating, investing, and financing activities. Based on the provided data, calculate the net cash provided by operating activities, investing activities, and financing activities for Company ABC for the fiscal year ending December 31, 2023. Additionally, determine the net increase or decrease in cash and cash equivalents for the period.
Category Amount (₹)
Net Income
Depreciation Expense
Increase in Accounts Receivable
₹500,000
₹100,000
₹50,000
Decrease in Inventory (₹30,000)
Increase in Accounts Payable
₹20,000
Purchase of Property, Plant, and Equipment (₹200,000)
Proceeds from Issuance of Long-term Debt
₹300,000
Repayment of Long-term Debt (₹150,000)
Payment of Dividends (₹50,000)
Beginning Cash and Cash Equivalents ₹400,000
Instructions:
1. Calculate the net cash provided by operating activities using the indirect method.
2. Determine the net cash used in investing activities.
3. Determine the net cash provided by financing activities.
4. Calculate the net increase or decrease in cash and cash equivalents.
5. Provide the final cash flow statement for Company ABC for the fiscal year ending December 31, 2023, showing the net cash provided by (or used in) each category and the net increase or decrease in cash and cash equivalents.
Note: Assume all transactions are cash transactions unless otherwise specified and use the indirect method for operating activities.
Q2. DEF Pvt. Ltd. is considering introducing a new product line. Conduct a cost- volumeprofit (CVP) analysis on hypothetical data (per unit basis) to determine the breakeven point and assess the profitability of the new product. Discuss the implications of your analysis on the company's decision-making process. (You can present the answer with the help of hypothetical data if required).
Q3. (A) Compare and contrast ratio analysis with other techniques of financial analysis. Provide examples of situations where each technique would be most appropriate and discuss the insights, they offer to stakeholders in assessing a company's financial performance and position.
Q3. (B) You are a newly appointed financial analyst at a manufacturing company, tasked with preparing the balance sheet for the fiscal year ending December 31, 2023. As part of your role, you need to identify and explain the basic concepts underlying the preparation of the balance sheet. Additionally, you are required to discuss the key components of a balance sheet and their role in portraying the financial position of a company.
Information System for Managers
1) GNJ Jewellers has now its several branches across different cities in India. The Jewellers started from very small shop in Mumbai and expanded their business in several years across India. Initially when they started, they have appointed different personnels to keep a track of jewelleries sold, orders given and inventory required. With the expansion of business in different cities, GNJ Jewellers are now finding it difficult to manage/ track the details at global level and to get an overview of Jewellery details across all stores of various cities. They contacted a solution providing firm to get solution of the same and were told to shift their business to Cloud wherein, all the operations of different stores can be monitored/detailed out very easily. Discuss how migrating to Cloud will help GNJ Jewellers to smoothen up the process of monitoring/tracking details from one location for other stores across various cities. Also, discuss which types of cloud and cloud service will be suitable for their organization.
2) Mantra Edutech has started its educational institute which provides certification courses related to various IT skill-based programs. They have setup their educational setup in offline mode in New Delhi. The institute has several departments such as admission, finance, academics, examination, HR etc. Mantra Edutech is finding it difficult to manage the operations of its institute manually; hence they need to automate the activities of all the departments. Discuss, how technology can help them in integrating and automating the activities of all the departments. Also, highlight 5 key benefits.
3) Xrbian Technology Solutions is new IT Company with the motive of providing solutions to different Organisations by catering to their specific product requirements. The company has been assigned a project development task that is relatively straightforward, with clear requirements. As a new venture, this organization is not fully aware of the different vulnerabilities and threats. Considering the above scenario, discuss and suggest various options for the following:
a) What can be the various threats and vulnerabilities that Xrbian Technology Solutions may face? What security measures can Xrbian Technology Solutions adopt to respond to these threats and vulnerabilities?
b) Discuss various software Development Life Cycle models Xrbian Technology Solutions can use for development of the Project. Support your answer with examples. State any assumptions made (for the project and the company).
Management Theory and Practice
Q1. Dr. Rohit Mahajan, a promising young researcher, has secured a prestigious research grant. However, claiming the funds requires navigating a complex bureaucratic maze within the university administration. Long forms, unclear procedures, and seemingly endless approvals threaten to delay his crucial project. In light of this case, what principles of bureaucratic managements must Rohit consider? Please elaborate on the relevant principles of bureaucratic management.
Q2. The Marketing Manager, Alex, is implementing a complex communication policy with lengthy approval processes for emails and documents. This coincides with a new CEO who rarely interacts with lower-level employees, creating a sense of isolation and lack of transparency.
How do these communication barriers affect employee morale, engagement, and productivity? How can these communication barriers be fixed to improve communication flow?
Q3. Mohit, a store manager at a university cafeteria, faces two challenges. First, he needs to order enough food items like sandwiches and salads to meet daily demand, which fluctuates based on class schedules. Second, a new student group has requested for a specialized vegan menu option.
Mohit has two decisions to deal with. First, how much of each standard food item he should order. Second, whether he should implement the new vegan menu option.
a. Which of the above two decisions fall under the programmed or non-programmed categories? Explain your answer.
b. What are the benefits and drawbacks of each decision in this situation?
Marketing Management
Case Study: E-JOSH Technologies
E-JOSH Technologies is a startup company founded in 2020 by a group of tech enthusiasts with a vision to revolutionize the education sector through innovative digital solutions. EJOSH Technologies primarily targets students, teachers, and parents in the K-12 education sector. The company's products and services are designed to cater to the diverse needs of these groups, providing personalized and interactive learning experiences.
E-JOSH Technologies offers a range of products and services designed to enhance the learning experience for students, teachers, and parents. These products are built on the foundation of artificial intelligence (AI) and machine learning (ML) to provide personalized and interactive learning opportunities. Some of the key features of products include:
AI-Powered Learning Platform: The core product of E-JOSH Technologies is its AIpowered learning platform. This platform offers a wide range of educational content, including interactive lessons, quizzes, and virtual classrooms. The AI technology used in the platform analyzes the learning patterns and preferences of each user to provide personalized recommendations and feedback, helping students learn more effectively.
Mobile App: E-JOSH Technologies also offers a mobile app version of its learning platform, allowing users to access educational content on-the-go. The app is designed to be userfriendly and intuitive, making it easy for students to navigate and engage with the content.
Teacher Dashboard: For teachers, E-JOSH Technologies provides a teacher dashboard that allows them to track the progress of their students, assign tasks and quizzes, and communicate with students and parents. The dashboard is designed to streamline the teaching process and enhance collaboration between teachers, students, and parents.
Parent Portal: The parent portal provides parents with insights into their child's learning progress, including their performance in quizzes and assignments. Parents can also communicate with teachers through the portal, enabling them to be more involved in their child's education.
E-JOSH Technologies operates on a subscription-based model, offering different tiers of access to its platform based on the user's needs. The platform provides a wide range of educational content, including interactive lessons, quizzes, and virtual classrooms, all designed to enhance the learning experience and improve academic performance.
The marketing team at E-JOSH Technologies focuses on traditional marketing strategies to reach a wider audience. The operations team ensures the smooth functioning of the platform,
managing content updates, user accounts, and technical support. They also work closely with the technology team to implement new features and improvements based on user feedback. The finance team is responsible for managing the company's finances, including budgeting, financial planning, and revenue analysis. They also oversee the billing process and ensure that subscription fees are collected on time. The technology team is at the core of E-JOSH Technologies, responsible for developing and maintaining the AI-powered learning platform. They continuously work on improving the platform's functionality, security, and user experience.
One of the major challenges facing E-JOSH Technologies is the competitive nature of the EdTech industry. There are several well-established players in the market offering similar products, making it challenging for E-JOSH Technologies to differentiate itself and attract new users.
E-JOSH Technologies has shown great potential to disrupt the education sector with its innovative AI-powered learning platform.
(You can make valid assumptions wherever applicable while answering the questions)
Q1. Explain various marketing management orientations and their alignment with E-JOSH Technologies.
Q2. What are the key geographic, demographic, psychographic, and behavioral characteristics of the segments that E-JOSH Technologies targets?
Q3a. How can E-JOSH Technologies leverage digital marketing channels?
Q3b. Which positioning strategy could be most appropriate for E-JOSH Technologies, explain with reasons.
Organizational Behaviour
1. Think about a person with whom you may have worked, who happens to be very different from you, such as someone of the opposite gender who also is a member of a different racial group and/ or from a different region or country. In what ways was this experience challenging for you? In what ways did these differences prove to be beneficial? What insight do you believe the field of OB can give you with respect to this experience?
2. A friend who runs a small media company has approached you for advice. He believes that the attitude of his employees seems to be getting very negative with each passing day. Performance seems to declining and attrition is on the rise, especially with new hires. At the exit interviews, a few employees reported that they felt dissatisfied with the working environment, had long working hours and unsupportive managers. The work seemed monotonous and no appreciation by managers is ever given. New employees have been found taking up jobs with this company's competitors.
Which major attitudes are a cause of concern in the given situation? How can this organization deal with the same?
3. You have recently started heading a very big hospital that has a lot of nursing staff. Upon joining as the director, the management has informed you that this hospital faces a peculiar crisis. This crisis is related to very poor moral and motivation among the nursing staff. Upon further research you are given to understand that the nursing staff has very high absenteeism and turnover and low patient care feedback.
Not just the patients, but the doctors are also unhappy with the services of the nursing staff. You are now responsible to diagnose the main issues here and help improve the situation. As you go ahead and speak with a few nurses you find three main problems. The first problem is that the nursing staff believes that no one in the organisation appreciates their work or encourages them in any way. The second major issue is that the nurses feel that their counterparts in other hospitals are paid much better than them. The third problem is that they feel bored with the routine jobs and roles that have been assigned to them since many years.
a. What theories of motivation can be applied in context to the first two issues faced by the nurses?
b) Explain the ways in which each of the three issues mentioned in case can be addressed.
Business Communication
Q1. While Bill Gates mentioned ‘Content is king’ in1996 in one of his essays, the new age presenters believe and have realized that while content is the king audience is the kingdom and hence the content king would need to behave as per the need of the kingdom. Any business communication course will include an important section covering Audience analysis topics. Considering this thought, please share some actions that would lead to analyzing the audience for business presentations.
Q2. Shubha is a manager in a large retail super store chain. She is heading the administration department and is responsible for a large cluster of geography which covers 6 stores of the organization. Writing and analyzing reports is a big chunk of her work, she is also involved in writing and analyzing proposals as a part of her job. In light of this case, please compare the elements of Body and Close for a proposal and report clearly.
Q3. Prof. Bala is a guide for international students for submitting their final thesis of PG degrees. He reads a lot of academic reports during the day and knows by now that the documents need to be edited to make them more concise and need to add more clarity of concepts. Considering these points, answer the two questions given below.
a. Share a few tips for editing the documents to add more clarity of thoughts.
b. Share a few tricks for editing for making documents concise.
Business Law
Q1. Explain in details two (2) real-life instances of Anti-Competitive Agreements which have been prohibited by the Competition Commission of India.
Q2. Illustrate the essential features of Contract.
Q3. Surendra and Kashyap have entered into an agreement to license technology. However, Surendra did not complete the full delivery of the technology license to the satisfaction of Seema. Hence, disputes arose between Surendra and Kashyap. Surendra and Kashyap do not want to go through a protracted litigation process before the conventional forums/courts. Can you advise them on:
A) What should be done to conduct an arbitration between Surendra and Kashyap to resolve their disputes.
B) The difference between Arbitration, Conciliation and Mediation? What is the advantages and disadvantages of each of these?
Decision Science
1. Consider the following data on the categories of YouTube Shorts and their views. The table shows the number of YouTube Shorts in each category that have been classified as either “High Views” (more than 1,000,000 views) or “Low Views” (1,000,000 views or less).
What is the probability that a randomly selected YouTube Short is in the Music category?
ii. What is the probability that a randomly selected YouTube Short has High Views?
iii. What is the probability that a randomly selected YouTube Short has Low Views?
iv. If a YouTube Short is known to be in the Comedy category, what is the probability that it has High Views?
v. If a YouTube Short is known to have High Views, what is the probability that it is in the Gaming category?
2. Use 4 month moving average, and 5 month moving average too.
For which moving average Mean Square Error is less?
Aug-23
Sep-23
Jan-24
Feb-24
Mar-24
Apr-24
May-24
Jun-24
3. a) Use an appropriate chart to show the contribution of each category of sales with conclusion. Rahul has this channel and offers a variety of content to users.
3. b) Suppose we have the duration (in seconds) of 10 YouTube Shorts videos: 120, 130, 140, 125, 135, 150, 128, 132, 142, and 155. Calculate the mean (average) duration of these videos.
Essentials of HRM
Q1. How would you design and implement talent management strategies to effectively attract, develop, and retain millennial employees in your organization?
Q2. List down the key steps in designing a performance management system, and how does each of these steps enhance organizational effectiveness and employee development?
Q3. Ashish Chandana is the gold medalist of batch 2022 who has passed out of an excellent B- School, in Marketing and Finance. He is lucky to have got a PPO in COVID time. He has been hired by a data analytics and research-based company (XYZ) as a Research Associate for data mining, researching, developing data driven solutions for the company’s clients. Currently, he has been put in a team of five members who are working for an automotive giant of India. During the COVID, the company suffered an unmanageable loss of talented workforce as a result of mass exodus and migration of labour who had lost home and livelihood in lockdown. The client never wants to experience the disaster of facing the same
crisis ever again. They want XYZ to develop a HR Management System that would suggest and encourage digitization and create a balance between optimal human warehouses and strategically increase their efficiencies. The client is very competitive but is pro people also. For understanding the organizational need strategically, a research roadmap is created. As a part of that, Ashish is required to develop, execute and present a comprehensive human resource strategy that must be presented to the top management team.
a. Identify the various HR functions which Ashish can include in his presentation for representing the HR strategy and why?
b. How do you think Ashish can convince the client for improving the organization’s ability to attract and keep talented employees?
Operations Management
1. MegaMart stands out as a prominent retail chain celebrated for its online grocery shopping platform, renowned for its strong inventory management system. Delve into MegaMart’s unique approach compared to traditional brick-and-mortar stores, outlining prevalent inventory management techniques in the retail sector. Furthermore, explore MegaMart’s inventory management system, detailing its core components and strategies aimed at enhancing operational efficiency and customer contentment.
2. Explain the core principle of the Theory of Constraints (TOC) and its pivotal role in streamlining manufacturing operations. Considering a suitable example, describe the key principles of the TOC philosophy and its application in synchronous manufacturing to refine production scheduling. Furthermore, illustrate the effectiveness of Drum-Buffer-Rope (DBR) methodology in improving system efficiency, minimizing lead times, and increasing throughput within manufacturing settings, using any industry of your choice.
3. Quality management holds paramount importance in upholding patient satisfaction and safety within a large multi-specialty hospital. Quality management tools serve as indispensable assets in attaining operational excellence and upholding the highest standards of healthcare services. Furthermore, the operations manager assumes a pivotal role in overseeing quality control efforts.
a. Explain the operations manager’s responsibility in instituting and supervising quality control measures within the hospital.
b. Discuss the multiple dimensions of quality pertinent to the healthcare sector, elucidating how each dimension enhances overall patient care and experience.
Strategic Management
Q1. You are the CEO of a bank which has a profitable consumer banking division. Do you think the bank should sell out a profitable business like this? What according to you could be the reasons for a retrenchment strategy? If you were the strategy advisor to the bank, would you advise the bank for such a move?
Q2. The ISL is India’s leading football league but lately, it is struggling with issues such as sponsorship and viewership. What could be the reasons for this lack of interest in sponsors, according to you? What strategies would you recommend to the league management to increase consumer engagement, if you were its strategy consultant?
Q3. WPP became a global advertising behemoth because of its relentless acquisition strategy. This has led to its global dominance. In such a scenario:
a. If you were the owner of a small full-service advertising agency then what strategies would you adopt to compete with the big players like WPP.
b. In your opinion is advertising relevant to marketing anymore? Analyze the complexities of Marketing communications in the post pandemic era. Can AI be solely depended on to solve all the marketing problems or would you still need human intervention while reaching out to the consumers?
Business Ethics, Governance & Risk
Q1. “Business should Respect and Promote Human Rights.” Prepare an executive summary (in your own words) to showcase how the company is delivering on this Principle 5 of the National Guidelines on Responsible Business Conduct (NGRBC) from the Business Responsibility & Sustainability Report 2022-23 (BRSR) of a company of your choice. Choose any ONE listed company from the BSE/NSE list of top 100 companies by market capitalization. You must mention the name of the selected company and include the weblink to its BRSR. (You may also refer to the company website or its sustainability report for additional information on this principle and its indicators) DO NOT copy paste.
Q2. Go through the ‘Management Discussion & Analysis’ section in the annual report (FY2022-23) of the company selected in Q1 and prepare an analytical write up (in your own words) on all the risks identified by the company and the mitigation/management strategy/action deployed to manage each of those risks. Conclude with your learnings or insights about risk management in this company. (You may need to look at other sections
covering risks in the integrated report or annual report of the company. Please mention the name of the company and include the weblink to its annual report 2022-23. DO NOT copy paste.
Q3. Albert, a Customer Relations Executive from your Southeast Asia third party manufacturing vendor will visit your Head Office to meet with your sales team. Your independent Southeast Asian agent requests that you reimburse the Customer Relations Executive for his expenses, including personal expenses that could violate your company’s policies. The independent agent promises to reimburse you.
A. Explain the process/steps you will follow to handle this situation?
B. We need Ethical Managers more than ever today. Briefly explain what are the five most important values/virtues that help/guide a manager take ethical decisions, according to you.
Research Methodology
Q1. A consultancy company providing services in the area of Digital Transformation and Analytics is seeing a considerable amount of attrition among its employees. The company is interested in reducing the level of attrition as the cost of recruiting new employees is adding to the burden of its overall cost. Discuss the management problem and convert it into a research problem. Write down the research plan for this study.
Q2. You have been working in HDFC bank as marketing manager. You have to study the relationship between new adverting campaign themes and customer’s liking of the campaign. Explain independent, dependent and extraneous variables for this study. State the design of experiment, null and alternative hypothesis for this situation. What are the potential threats of internal and external validity?
Q3. The real estate boom has seen significant rise after the pandemic is over from last two years. The prices of mid-size flats for the middle class has gone up considerably. One of the real estate branded company (Paradise Group) has been following ethical practices and RERA (Real Estate Regulatory authority) standards. They have been providing Semifurnished housing, quality material, timely possession and legal rights to its customers. However, the prices offered by Company is slightly higher than those of customers in the same area/zone. They relied on both paid adverting and word of mouth (WOM) promotion as they believe in real estate has to leverage both.
a. Develop suitable research questions, research objectives and variables to be studied and measured.
b. Develop a suitable questionnaire for answering the developed research problems and objectives. Explain the type of scale after each question. Call:
Digital Marketing
DesiBazaar is an e-commerce company based in Bengaluru, Karnataka, specializing in quirky, Indianized products. Founded in 2020 by young entrepreneurs Priya Sharma and Kunal Verma, DesiBazaar aims to bring a modern twist to traditional Indian culture through unique and innovative products. The company quickly gained popularity due to its distinctive offerings and vibrant brand personality.
Products:
Funky Home Decor:
Products include colorful cushions with Indian motifs, hand-painted kettles and trays, and wall hangings featuring Bollywood posters and famous Indian landmarks.
Fashion Accessories:
Includes jhumkas (traditional earrings) with a contemporary twist, vibrant tote bags with Indian art prints, and quirky scarves and stoles featuring popular Indian idioms and proverbs.
Stationery and Office Supplies:
Notebooks and planners with Bollywood dialogues, pens and pencils shaped like traditional Indian instruments, and quirky desk organizers inspired by Indian street vendors.
Kitchenware:
Includes spice boxes shaped like autorickshaws, mugs with regional dialects, and aprons printed with famous Indian street food items.
Personal Care:
Natural, handcrafted soaps and lotions with Indian herbs, quirky bathrobes with traditional Indian prints, and aromatic candles infused with Indian spices.
DesiBazaar operates through an online platform, catering to customers across India. The company has a warehouse in Bengaluru where products are stored, packed, and shipped. DesiBazaar partners with local artisans and manufacturers to source its products, ensuring high quality and authenticity.
DesiBazaar collaborates with small-scale artisans and manufacturers to source unique products. The company uses a robust logistics network to ensure timely delivery, leveraging both traditional courier services and emerging hyperlocal delivery startups.
DesiBazaar adopts a competitive pricing strategy to attract a broad customer base while maintaining a balance between affordability and quality.
Eco-friendly packaging is used to minimize environmental impact, aligning with the company’s commitment to sustainability.
You can make necessary assumptions while answering the questions.
1. As a consultant to DesiBazaar suggest and explain the 8P’s for the business.
2. Explain the seven stages for setting up a marketing campaign management for DesiBazaar.
3. a. How will you promote DesiBazaar online?
3. b. Create and explain the segmentation 2.0, targeting 2.0, and positioning 2.0 for DesiBazaar.
Organisational Theory, Structure and Design
1. Analyze the utility of a line structure in an organisation. Explain which types of companies would prefer this structure. Evaluate the pros and cons of this structure. Give examples as required.
2. It is said that there is no magic formula for choosing the correct organizational structure. However, its suitability should be determined based on certain features. Evaluate the importance of each feature and add suitable examples wherever needed.
3. The external environment of a business is measured by a system called the PESTLE analysis which gives a holistic overview of all the associated contextual aspects influencing it. In the above context, explain with the help of suitable examples:
a. Evaluate the different relevant concepts of the external environment that help in strategy building.
b. Discuss the systems or approaches through which information can be collected regarding the external environment.
Marketing Research
1. You are the marketing director of Alpha motors your organization wants to launch a range of EV’s. Your company wants to conduct market research to establish customer needs and expectations prepare a research plan. Mention TG, Priority markets, research hypotheses in the plan along with success benchmarks for your research.
2. “Understanding TG is critical for marketing success” Prove or disprove this hypothesis by applying the 4 P’s of marketing for the company Alpha motors mentioned in question no 1.
3. Your company is planning to launch a new range of soaps targeted to the Indian family. The category is cluttered with many similar products in such a scenario:
a. Define the TG and markets you shall target give justifications for your selection, why do you think target grouping is so important in market research. How will you target consumers differentiate your product with competition?
b. Create a 10 questions questionnaire to conduct primary research in the target consumers, which sampling techniques would you use? Justify your reasons.
International Marketing
1. India assumed the presidency of the G20 grouping from Indonesia, on December 1, 2022, and held the post for a year. This gave India a unique opportunity to contribute to the global agenda on pressing issues of international importance. Discuss the significance of hosting G20 in our country.
2. Chinese brands commanded 75% of India’s smartphone market in 2022, down from 76% in 2021. What would be your strategy to promote and manufacture more of Indian brands in India. Also express your opinion on the impact of iPhone manufacturing in India.
3. Read the following case study carefully and then answer the questions that follow:
The concept of product patent drugs for pharmaceutical products is likely to make life saving medicines beyond the reach of the poor and deprived sections of society around the world. A number of African countries have been worst hit by the specter of AIDS. CIPLA an Indian pharmaceutical company, has offered to market anti aids medicine, at one fourth the cost of what is made by global pharmaceutical firms. However, due to product patent laws, substantial controversy has been generated all over the world due ethical grounds.
a. In your opinion is it right to deprive the needy sections of the society of the latest scientific inventions crucial for saving human life.
b. Suggest a strategy how this problem can be solved so that every person on the planet can get access to affordable medicine.?
