NMIMS JUNE 2024 ASSIGNMENT - CALL 09741410271

NMIMS ASSIGNMENT JUNE 2024,

NMIMS SOLVED ASSIGNMENT SOLUTION, NMIMS SOLVED ANSWERSHEET JUNE 2024

MBA Solved Assignment Solutions

Project Report & Thesis

Contact us: - PRAKASH

Mobile: - +91- 9741410271

Email: - smu.assignment@gmail.com

Visit: - www.mbaassignmentsolutions.com

Business Economics

Q1. Seema has just completed her MBA and joined a startup company. The company was planning to launch a new product in the market. The management wanted to understand the different factors that can impact the supply of a product in the market. Help Seema to prepare a report on the various factors impacting supply of products in the market.

Q2. From the given hypothetical table, enumerate the term Total cost, Average total cost and Marginal cost and calculate the below components.

Q3a. Suppose during the year 2017, weather/climatic condition was favorable for the growing maize, jowar and cotton. There was a goodamount ofrain which contributed to higher water levels in the fields which helped these crops to submerge in the water for proper growth. Enumerate how climatic condition is an important determinant for Demand analysis for these crops. Also, cite similar examples to demonstrate the relationship between climatic factor and quantity demand of a goods.

b. Enumerate Economies of scale by giving relevant example from the industry

Q1. Two companies, CompanyAand Company B, operate in the same industry. Company A reports higher profits than Company B. Upon further analysis, it is discovered that Company Acapitalizes a significant portion of its operating expenses, while Company B spends all operating expenses immediately. Analyze the implications of these accounting practices on the financial statements and compare the financial performance of both companies.

Q2. CompanyABC is a manufacturing firm that produces electronic gadgets. During the fiscal year, it purchases raw materials, incurs manufacturing costs, sells its products, and manages its finances. The companyfollows accrualaccounting principles and prepares financial statements annually. Explain the accounting process involved in recording the transactions and events of Company ABC throughout the fiscal year, from the initial purchase of raw materials to the preparation of financial statements.

Q3a. Following are incomplete Trading & Profit and Loss A/c. and Balance Sheet

TradingA/c.

Balance Sheet

Find out missing items with the help of other details are as under:

1. Current ratio was 2:1.

2. Closing stock is 25% of sales.

3. Proposed dividend was 40% of paid up capital.

4. Gross profit ratio was 60%

5. Amount transfer to general reserve is same as proposed dividend.

6. Balance of P&L account is calculated 10% of proposed dividend.

7. Commission income is 1/7 of net profit.

8. Balance of general reserve is twice the current year transfer amount.

Q3b. Company XYZ, a retail company, provides the following financial information for the fiscal year ending December 31, 2023:

 Net Sales: ₹2,500,000

 Cost of Goods Sold: ₹1,200,000

 Gross Profit: ₹1,300,000

 Operating Expenses: ₹700,000

 Net Income: ₹500,000

 TotalAssets: ₹3,000,000

 Total Liabilities: ₹1,200,000

 Shareholders' Equity: ₹1,800,000

Identify the type of ratio that can be calculated using the provided financial information. Calculate the ratio and interpret its meaning in terms of Company XYZ's financial performance. Additionally, discuss the limitations of ratio analysis and how these limitations may impact the interpretation of financial ratios.

Q1. Radical Manufacturing Ltd., aproduct-based company, has now its several branches across different cities in India. This Company has started with a small setup in New Delhi and then expanded their business across several states of the Country. The business process involves various complex business operations leading to development ofproduct.The complex business operations include management ofdata relatedto various complex processes as well. As a new venture, this organization is not fully aware of the different vulnerabilities and threats related to the data of the Organization. Considering the above scenarios, discuss the threats and vulnerabilities which Radical Manufacturing Ltd., may come across and the various security measures to overcome them.

Q2. The Software Development Life Cycle (SDLC) model is the cost-effective and timeefficient process that development teams use to design and build high-quality software’s. The Agile model is being extensively used by various organisations/projects to develop the SoftwareProduct. Discussthe featuresofAgileModelandexplainany2Agile models indetail.

Q.3) MITCONS Technology Solutions is new IT Company with the motive of providing solutions to different organisations by catering to their specific product requirements. With the expansion of business in different cities, MITCONS Technology Solutions are now finding it difficult to manage/ track the details at national level and to get an overview of product details across all stores of various cities. They contacted a solution providing firm to get solution of the same and were told to shift their business to Cloud wherein, all the operations of different stores can be monitored/detailed out very easily.

a) Discuss how shifting/migrating to Cloud technology will help MITCONS Technology Solutions to smoothen up the process of monitoring details from one location for other stores across various cities.

b) Discuss which types of cloud and cloud services will be suitable for MITCONS Technology Solutions.

Management Theory and Practice

1. Geometric Clinical Solutions, a clinical research lab, struggles with inefficiency and low team morale. Communication is poor, tasks overlap, and deadlines are frequently missed. Dr. Srinivasan the CEO of Geometric is inspired by Henri Fayol's principles, wants to restructure the work culture. How can Dr. Srinivasan apply Fayol's principles to improve efficiency, communication, and team spirit? Use any 5 principles for answering this question.

2. Two postgraduate students, Maya and Alex, are tasked with pitching their project to secure funding for an NGO. Maya prefers a concise written proposal, while Alex champions an engaging spoken presentation. They must decide how to best present their work. Should they p resent a written proposal, a spoken presentation, or utilize both? Consider the strengths and weaknesses of each communication method for their project.

3. "Music Mania," a music festival company, faces planning their annual flagship event. Sarah, the project manager, must oversee everything frombooking artists to managing logistics within a tight budget and timeline.

a. Explain the concept of planning and organizing as management functions.

b. How can effective planning and organizing contribute to the festival's success and risk management?

GET MBA Solved Assignment Solutions

Pocket Vault Bank is a small finance bank located in the heart of a bustling metropolitan area, known for its diverse financial offerings and convenient accessibility. Strategically positioned to cater to the financial needs of local residents, small businesses, and commuters, the bank ensures a seamless banking experience throughout the day. The ambiance is designed to evoke a sense of trust and reliability, with modern yet welcoming interiors and efficient customer service representatives ready to assist clients with their financial needs. Products and Offerings:

Basic Banking Services: Pocket Vault Bank offers a range of basic banking services tailored to meet the everyday financial needs of its customers. This includes savings and current accounts, fixed deposits, recurring deposits, and safe deposit lockers, providing clients with secure and reliable options to manage their finances.

Digital Banking Solutions: In addition to traditional banking services, Pocket Vault Bank provides innovative digital banking solutions to enhance convenience and accessibility for its clients. This includes mobile banking apps, internet banking portals, and digital payment platforms, allowing customers to bank anytime, anywhere, with ease.

Loan Products: Pocket Vault Bank offers a variety of loan products to support individuals and businesses in achieving their financial goals. This includes personal loans, home loans, vehicle loans, and business loans, eachdesigned to provide flexible repayment options and competitive interest rates to suit the diverse needs of its clientele.

Investment Opportunities: Recognizing the importance of financial planning and wealth management, Pocket Vault Bank offers a range of investment opportunities to help clients grow their savings and achieve long-term financial stability. This includes mutual funds, fixed-

income securities, equities, and other investment products, all managed by experienced investment professionals to maximize returns while minimizing risk.

Financial Education and Counseling: In addition to its product offerings, Pocket Vault Bank provides financial education and counseling services to empower clients with the knowledge and tools they need to make informed financial decisions. This includes workshops, seminars, and one-on-one consultations with financial experts, helping clients build a strong foundation for financial success.

Overall, Pocket Vault Bank offers a comprehensive suite of financial products and services, tailored to meet the diverse needs of its customers and support them on their journey towards financial well-being and prosperity.

Q1. Explain various product positioning strategies used by all the competitors in the selected (Small Finance Bank) category and suggest one for the Pocket Vault Bank with reasons.

Q2. As a new entrant in the market, what are the various types of promotion mix tools and strategies that you will suggest to the management to get more customers?

Q3a. Explain the buyer decision process that a customer will have to follow to open a Savings account.

b) Explain various types of buying decision behavior for the various products of a bank. Cover the same for Saving Accounts, Fixed Deposits, and Mutual Fund services offered by the bank.

1. Explain your work profile and assume that you have to hire an assistant for yourself. Would you prefer someone who is high in conscientiousness but low in agreeableness, or someone

who is high in agreeableness but low in conscientiousness? Explain your answer by referring to the Big 5 model of personality and stating a rationale for your choices.

2. Do you believe that stereotyping at the workplace is common? Explain situations where you have been stereotyped at work and you have stereotyped someone else at work. Cite the major reasons for both these situations. How can workplace stereotyping be dealt with?

3. The vice president of a small manufacturing organisation has approached you with a major problem. Though everything looks fine with the older workforce, the young workforce is the one that is posing a challenge for this organisation. The company spends a lot of its money on training the new employees, however it is noticed that above 70% of these new employees quit withinworking for less thana year. On interviewing a few young employees, it is observed that these employees feel negatively about their jobs, theydo not identifywith their jobs and do not feel supported bytheir organization. This has been a trend in the last few years now. It has also come to everybody's notice that these new employees have been found taking up jobs with this company's biggest competitors.

Answer the following questions relevance to the given situation.

a) With context to job attitudes, which major attitudes are a cause of concern in the given situation?

b) With context to organisational commitment what advice can you offer to the vice president of this manufacturing organization.

1. John is ready to travel for his new assignment to India. While he had been visiting India often during last 3 years of company expansion, he had been communicating primarily with

his colleagues. But in his new role as a business head in Hyderabad, his responsibilities include being directly involved in customer and distributor communication. John will be delivering some formalpresentationsto thecustomersandwill beconductingsomesemi- formal meetings with potential distributors. All these interactions will be in mixed groups. John obviously does not knowthe language spoken bythese people and hence is worried about the difference in his accent being understood by those people and vice versa.

Please share some tips and insights for communicating across cultures.

2. Malti is a manager with Taraasha Inc. Ahigh-end jewelry designer company. The company is more into exporting and customizing jewelry for celebrity customers, Malti thinks, it will help them to make more ready to wear sets, jewelry pieces and participate in high end exhibition events. Her boss asks her to submit a report for the same idea. Malti knows that while she will have to present an objective report about her findings based on her observations, she must make this document more in the form of a proposal. Please help Malti with some clarity on drafting the content for a report and proposal.

3. Saanvi is appointed to conduct writing workshops for teenage students. The participants come from a good understanding of literature studies and understand linguistics very well. While checking on the students’previous work, Saanvi understands that the students’ level of use of language is very well developed, there are some weak spots in how they develop ideas. Answer two questions given below based about developing messages.

a. Describe in detail five techniques for developing paragraphs.

b. List five techniques for writing effective messages for mobile devices. Business Law

Q1. “India’s growth as a developing nation depends on how it leverages the conscious exploitation its natural resources”, support the foregoing statement by highlighting important provisions and features of the law that conserves biological diversity in India along with regulating the access to Biological Resources in India.

Q2. Illustratethe composition of the Competition Commission of India under the Competition Act, 2002 and how does it handles enquiries and complaints.

Q3. Mr. Joglekar, a Mumbai citizen has found that a private developer in Mumbai has found it is hosting a cultural event its employees in Mumbai. He wants to find more information on the cultural event including the details of the guests attended so that he can identify the associates of the developer. As a citizen of India, he went ahead and filed an application under Right to InformationAct, 2005 with the private developer. However, he was denied the information.

a) Can you explain why informationcannot be provided to himunder Right to InformationAct, 2005?

b) What are the specific instances under which informationunder the Right to InformationAct, 2005 can denied?

Decision Science

1. In the world of social media, understanding the factors that contribute to the number of likes on a post is crucial for content creators. Let's consider a scenario where you want to predict the number of likes on Instagram posts based on two variables: the number of followers and the length of the caption.

Note: Well, you must do these calculations using EXCEL and write the interpretation of the following.

 Hypothesized regression model

 R-square adjusted

 Multiple R

 ANOVATable

 Significance of Regression coefficients.

2. Samantha Patel, employed as an analyst in a renowned technology firm, is contemplating investing her savings in the stock market. Recommendations from her friends, who possess expertise in stock market investments, led her to consider investing in ‘TechGen’ and ‘InnovateCorp’ shares. An economist friend, Rahul Kapoor, has outlined four different scenarios regarding potential returns on Samantha’s investments. The payoff figures for one unit of share in INR for each scenario are as follows:

i. Set up the opportunity loss table based on the provided payoff figures.

ii. Create a decision tree illustrating the decision-making process for Samantha's investment. You may use any software for making the tree diagram, but a handwritten snapshot will be unacceptable.

In making of this tree show the payoff values given above only.

iii. According to Rahul Kapoor’s latest research, he has assigned the following probabilities to the four scenarios (states of nature):

P(S1) = 0.3

P(S2) = 0.4

P(S3) = 0.2

P(S4) = 0.1

Determine the Expected Monetary Value (EMV) decision based on the probabilities assigned by Rahul.

3. Using the following data and analyze in EXCEL.

a. Which pattern is visible in all the crops across these many years? Suggest appropriate chart for this pattern detection task.

b. Identify two pairs of combination of the crops having negative correlations? Which graph will help you to detect that? provide that graph also.

Essentials of HRM

Q1. Explain the purpose of HRM in an organization. Illustrate the Human Resource Management responsibilities of line and staff managers.

Q2. Why is effective recruiting a challenge for manyemployers?What methods can employers use to effectively recruit a more diverse workforce?

Q3. Managersareproactively improvingtheemployee selectionprocesswith variousstrategies that will ideally enhance corporate success. Some of these strategies focus on improving the quality of the individuals who apply for work, as well as those individuals who are actually hired into the organization. Other strategies target the selection process itself and seek to improve the various activities involved in proper hiring. The overriding theme of these efforts is that the selection function is a key component of an organization’s strategy because the process ideally provides highly motivated and qualified employees who can ultimately impact the financial and operational well-being of a company.

Affinitya greeting card and gift company is one company that emphasizes selection. It recently developed a recruiting metric called “staffing index” that enables management to track the degree to which newly hired employees are performing as expected on the job. A series of evaluations are conducted over time, and scores are compared to obtain a longitudinal perspective on the quality of the hiring decisions.

Syntex, a prominent health company is another organization that has improved its selection activities with proper strategic planning and execution. The company’s vice president of recruitment services decided to modify hiring procedures within the organization by splitting job candidates into two basic groups. The first group of individuals was comprised of highlevel professionals who would be recruited by internal staffing specialists, while the second group included various staff and line personnel who would be acquired with outsourcing contacts. This “two pronged” strategy enabled the company to save money through increased control and efficiency.

These variousstrategicselectionapproaches enable companiesto improvethe manner inwhich employees are hired and placed within a hierarchy of jobs. Many other strategies could be employed in different employment situations to improve the efficiency and effectiveness of selection. Overall, these efforts should increase the degree of fit between employees and organizations and increase the completion of strategic objectives.

a. Make a comparative analysis of the two selection strategies used by the organizations discussed in the case.

b. Suggest some more new and innovative strategies which might help organizations better utilize and manage selection activities?

Operations Management

1. BYD Auto is considering options to set up its manufacturing facility outside China. What are the factors that the company must consider before narrowing down on a facility location? Also, justify your choice as you why you feel that location is appropriate for setting up the manufacturing facility.

2. Describe the importance ofeffective layout designand discuss various layout methodologies utilized in operations management, highlighting their individual strengths and weaknesses. Subsequently, assess the distinct obstacles and potentials linked with both cloud kitchen and traditional dine-in restaurants. Conclude by proposing the optimal layout for each format, substantiating your decision by examining how the chosen layout effectively addresses the distinctive requirements and challenges of each setting.

3. A renowned pizza franchise intends to launch a new medium-sized bakery in your area. Leveraging their proficiency in manufacturing and branding their product line, they express assurance in venturing into the bakery's operations. The typical offering, consisting of ready to-eat single items, demands approximately 20 minutes per worker, while producing extended bulk orders takes 30 minutes. Conversely, crafting custom-made items necessitates the efforts of three workers, each investing 25 minutes. The company is interested in identifying the right number of workers required in its shop.

Using the data given in the table below:

a. Calculate the total capacity needed for the pizza brand over the upcoming four weeks. Additionally, determinetheavailablecapacitybasedontheemployment of29workersworking six days a week, with shifts lasting 10 hours each day. Considering the demand and available capacity, assess whether the existing capacity is sufficient to meet the demand. If not, quantify the additional capacity required.

b. What alternatives would you recommend to the pizza brand to solve their capacity problem, and if they are ready to recruit, then how many workers should they recruit?

1. You are a leading technology company You see a massive opportunity in diversifying into digital marketing, what strategies can you adopt? Do you think acquiring a digital marketing agency be a good option? Justify your answers with suitable examples.

2. You want to launch a new sports league in swimming, an individual sport. How will you build consumer interest in this sport? What strategies would you recommend to the league management if you were its strategy consultant?

3. You are the marketing director for Alpha max streaming service. Before the commercial launch of the service what are the key issues that you need to address and understand?

a. As the marketing director plan a research program with clearly defined target groups, geographies, demographics you shall plan your research project.

b. Create a marketing plan for the service.

Note: This assignment is application based, you have to apply what you have learnt in this subject into real life scenario.You will find most ofthe information through internet search and the remaining from your common sense. None of the questions or answers appear directly in the textbook chapters but are based on the concepts and content covered in the chapters or live sessions, directly or indirectly.

1. “Business should provide goods and services in a manner that is sustainable and safe.” Prepareanexecutivesummary(inyour ownwords)to showcasehowthecompanyisdelivering on this Principle 2 of the National Guidelines on Responsible Business Conduct (NGRBC) from the Business Responsibility & Sustainability Report – 2022-23 (BRSR) of a company of your choice. Choose any ONE listed company from the BSE/NSE list of top 100 companies by market capitalization. You must mention the name of the selected company and include the weblink to its BRSR. (You may also refer to the company website or its sustainability report for additional information on this principle and its indicators) DO NOT copy paste.

2. Go through the ‘Corporate Governance’ section in the annual report (FY2022-23) of the company selected inQ1 and prepare ananalytical write up (in your ownwords)onits corporate governance philosophy, each board member’s profile analysis in terms of whether they are executive, non-executive, or non-executive & independent, their skillsets/ competencies, the committees they are a part of in this company and their other board positions outside of this company. Conclude with your analysis/insights about the contribution that these board members make to their fiduciaryduty of care and diligence as ‘trustees of social wealth’onthe board of this listed company. (You must go through their profiles as given on the company’s website in ‘investor’section for additional relevant information). You must mention the name of the company and include the weblink to its annual report 2022-23.

3. You are a sales manager in a mid-size IT company selling IT hardware. The purchase manager for a large company agrees to give you an order of Rs. 50 lakh (their first order with you) on the condition that you will agree to make a Rs. 50,000 donation to his favorite charity (NGO) that is supporting a local youth sports team being managed and trained by his wife.

a. What according to you is/are the ethical dilemma/s in this situation?

b. Explain the step wise process of how will you handle this situation?

1. One of the newly opened Gym in your area trying to understand what type of exercise is preferred by people these Days, how often they do their exercise and do they really enjoy it or they do just for the sake of doing. Which research design is most suitable for this situation? Write research proposal for this situation.

2. You are a HR manager in one of the major IT company. Design an experimental study to look into the factors that affect employee churn in the IT firm, with an emphasis on HR initiatives to lower attrition. Develop a designofexperiment ofthis studykeeping independent, dependent and extraneous variables into consideration. How you will apply control in this experimental research. Explain the variables and steps.

3. During pandemic Zepto has emerged as a major Quick commerce market in Mumbai; however; after the entry of Swiggy’s Instamart and Zomato’s Blinkit the market has become highly competitive. The market has been changing with respect to consumer preferences, market trends and consumer choices for apps.

a. Classify and distinguish the specific purposes for which Zepto may be able to use research effectively. Write down the problem statement and operational definition of this research.

b. Develop a questionnaire to study consumer preference for most preferred q-commerce app.

Corporate Finance

1) Sanjana decides to invest in a Recurring Deposit at the rate of Rs. 2,000 per year for 5 years and at Rs. 3000 per year for next 10 years. What shall be the value of her investment at the end of 15 years, if the rate of interest is 10%?

If she wants to receive a lumpsum payment of Rs. 1,00,000 at the end of 15 years, what should be the sum invested each year for 15 years at the same interest rate?

Calculate showing formula and detailed working. Amounts may be rounded off to nearest rupee.

2) Atharva Textiles is suffering from declining profits, one of the key reasons for which has been pointed out as Inventory Management. The following details are collated by the Finance Manager:

Purchase price per unit is Rs. 1000.

Cost incurred at the time of each order is Rs. 600.

The no. of orders placed in a year are 30.

The firm incurs a cost of 5% to carry Inventory cost.

Average inventory held 2,500 units.

Determine the current Total Inventory Cost.

Also advise what should be the Optimum Order quantity to minimize the cost, if the annual demand for theenterprise is1,65,000units. What shall bethe TotalInventoryCost at that level?

3) a) Priya Industries sells their products at Rs. 80 per unit. They incur a Variable cost of Rs. 45 to make the product. Annual credit sales of Priya Limited is 50,000 units. They give a month’scredit and haveaclosingdebtor balanceofRs. 3,00,000.TheFinance manager decides to increase the credit period from existing 30 days to 45 days. They have an increase in sales quantity by 10% with the closing debtors balance going up to Rs. 4,24,000. Cost of funds for the firm is 20%.

Calculate the investment in additional receivables.

What should be the considerations to assess the effectiveness of the additional credit period? Should Priya Industries continue with the relaxed credit or reinstate it to 30 days?

b) A firm sells 2000 baskets at Rs. 100 each. The Basket has a making charge of Rs. 50 each and a fixed operating cost of manufacture of Rs. 50,000/year. Calculate the Contribution and DOL. Also show the impact if SP increases by 50% on the contribution and DOL. What does the change in DOL signify?

GET MBA Solved Assignment Solutions

Sales Management

1. Excellent Corporation, a multinational company operating in the consumer goods sector, is restructuring its sales territories. The company's products range from personal care items to household cleaning supplies, catering to diverse demographics & geographic regions. As the sales manager, you’re tasked with optimizing the sales territoryassignments to maximize sales performance & customer coverage. Outline the key factors you would consider when redesigning the sales territories for ABC Corporation.

2. Prepare a Sales Plan for a brand of consumer durable focusing in rural market.

3. Read the case & answer the questions based on the case:

Case Background:

You are a sales representative for a leading chemical manufacturing company specializing in high-quality housekeeping and cleaning solutions. Your company has recently introduced a new line of environmentally friendly and highly effective cleaning chemicals suitable for the hotel industry. Your target client is a luxury hotel chain with multiple properties worldwide.

Client Information:

Hotel Chain: Prestige Hospitality Group, a well-established luxury hotel chain with a focus on sustainability.

Decision-Maker: Ms. Rodriguez, the Director ofHousekeeping for Prestige Hospitality Group.

Current Suppliers: The hotel chain is currently working with a different supplier for its housekeeping chemicals.

Challenges:

 The hotel chain is already committed to a contract with a different supplier.

 Demonstrating the superiority and sustainability of your chemical products.

 Negotiating a deal that is competitive and aligned with the hotel's budget.

Objectives:

 Convince Prestige Hospitality Group to consider switching to your company's housekeeping chemicals.

 Highlight the environmental benefits & effectiveness of your products.

 Negotiate a mutually beneficial contract that meets the hotel's needs and aligns with your company's goals.

Questions:

a. Explain various Sales related marketing strategies.

b. What Negotiation tactics will you adopt to close the deal?

International Finance

1. Suppose a particular Multinational Company is striving research for further scope of Global Finance Factors at MACRO Level. Which arena will be stringent for Management to discover the further International Scope? Elaborate respective factors.

2. How the Bretton Woods System & Gold Standard affected 44 Countries Delegates at New Hampshire for new Currency USD as Global Reserve Currency? Elaborate the effective features of BWS in terms of International Finance regime.

3. a) What is the Cruciality of IMPERFECT MARKET THEORY in the era of International Trade & Finance as whether it can stand out as most different / Niche Global Theory?

3. b) Elaborateas how International Bonds Markets forms the crucialparadigm in International Finance Markets? Elaborate any 2 Factors.

Financial Institutions and Markets

Q1. Ms. Suraksha, after completing her graduation, has recently joined a bank. With a steady income and good growth prospects for her career, she intends to save regularly and increase the amount of savings gradually over the years. Her colleagues in the bank have advised her investing in Mutual Funds (MFs), as a suitable option for her. However, Ms. Suraksha is not at aware with MFs. Help Suraksha to understand about mutual funds, types of MF and why she should invest through mutual fund?

Q2. You are appointed as a Senior financial research analyst in a reputed firm. Your manager asks you to advise him on the different ways to test market efficiency. Discuss the various test for market efficiency which will help the Firm’s investment to earn excess returns.

Q3. “PNB unearthed the scam onJanuary25, 2018, and submitted a fraud report to the Reserve Bank of India (RBI) on January 29. On that day, a criminal complaint for registration of FIR was also made with the CBI. This was followed by another fraud report being submitted to the RBI on February 7, the day when one more complaint was filed with the CBI”.

A. With reference to the PNB Fraud case, analyse the event in details.

B. Enumerate the various risk that is highlighted in this event and bring out the difference between Systemic Risk and Unsystematic Risk.

GET

Q1.An international athleisure brand is planning its foray in the Indian market but is unsure of whether to begin by importing its range of athleisure wear in India from its contract manufacturers located outside India or contracting a domestic Indian manufacturer to produce & supply its range ofathleisure wear. Help the company in its supply chain planning & suggest a supply chain strategy for its Indian foray.

Q2. An Indian manufacturer of copper wires wants to expand into international markets by exporting to two countries, SaudiArabia & Qatar. Explain the various factors to be considered in planning the logistics for the exports expansion, and suggest the appropriate choice of logistics strategy (in-house / 3PL / 4PL etc.) for the same.

Q3. An Indian chemical manufacturing company has been facing stiff competition in the domestic market from imports. While there is strong demand for the product, cheaper imports

from other countries such China, USAand Thailand, have limited the growth potential for the company. The company is therefore exploring sourcing its products from several low-cost suppliers based in these countries.

a. Identify the key factors the company must consider for procurement from these countries? How can it organize its international procurement function to ensure smooth procurement on a regular basis?

b. Explain the role of government agencies in such international procurement. What related procedural aspects will the company have to handle additionally for such international procurement?

International Marketing

1. Taking your business into the global marketplace can be a daunting task and also navigating it is tricky. What in your opinion motivates firms to engage in international marketing?

2. How in your opinion does India benefits when Foreign Direct Investments (FDI), and FII invest in India?

3. Read the following case study carefully and then answer the questions that follow:

Harley-Davidson Inc. is discontinuing sales and manufacturing operations in India as part of its company-wide restructuring. India hasn’t been an easy market for Harley, where it sells a few thousand bikes. The company operates a “complete knock-down” assembly plant, where components and parts are imported from U.S. and assembled into motorcycles. Finding the price sweet spot and gaining traction in India, even with models made for the market with smaller engines, has been difficult. Discounts sometimes help; at other times, they turn off buyers. Duties and taxes haven’t been lowered to keep pace, while ownership costs and road taxes have increased. State levies make up 50% of a vehicle’s on-road price. Many large domestic manufacturers though are exporting a significant proportion of their overall production.

Recently, an announcement was made after around a month of Harley-Davidson exit. “As per a distribution agreement, Hero Moto Corp will sell and service Harley-Davidson motorcycles, and sellparts&accessories and general merchandiseriding gear and apparelthroughanetwork of brand-exclusive Harley-Davidson dealers and Hero’s existing dealership network in India,” Hero Moto Corp said in a statement. Some industryexperts are considering it as an apt strategy for Harley-Davidson and Hero Motor Corp.

a. State any five likely reasons that led to Harley discontinuing its sales & manufacturing in India. Examine the stated reasons critically by providing suitable arguments.

b. Discuss the type of strategic alliance between Harley-Davidson with Hero Motor Corp. Provide your arguments if this alliance can be beneficial for both the companies.

NMIMS ASSIGNMENT JUNE 2024,

NMIMS SOLVED ASSIGNMENT SOLUTION, NMIMS SOLVED ANSWERSHEET JUNE 2024

MBA Solved Assignment Solutions

Project Report & Thesis

Contact us: - PRAKASH

Mobile: - +91- 9741410271

Email: - smu.assignment@gmail.com

Visit: - www.mbaassignmentsolutions.com

Digital Marketing

You are a digital marketing specialist working for a growing e-commerce company that specializes in selling organic skincare products.

The e-commerce company, named "EcoGlow Skincare," was founded with a mission to offer high-quality skincare solutions that prioritize both effectiveness and environmental sustainability. Established by a team of skincare enthusiasts and environmental advocates, EcoGlow Skincare aims to revolutionize the beauty industry by providing consumers with access to natural, eco-friendly alternatives to traditional skincare products.

Product Portfolio:

EcoGlow Skincare offers a diverse range of organic skincare products formulated with responsibly sourced, cruelty-free ingredients. The company's product portfolio includes cleansers, moisturizers, serums, masks, and specialized treatments, all designed to nourish and rejuvenate the skin while minimizing environmental impact. Additionally, EcoGlow Skincare recently introduced a new line of environmentally-friendly sunscreen lotions, which are free from harmful chemicals and reef-safe, catering to consumers who prioritize sun protection without compromising on sustainability.

Values and Commitments:

At the core of EcoGlow Skincare's ethos are values of transparency, integrity, and environmental stewardship. The company is committed to sourcing ingredients ethically, utilizing sustainable packaging materials, and minimizing its carbon footprint throughout the production and distribution process. EcoGlow Skincare actively supports initiatives aimed at

preserving natural habitats and reducing plastic waste, reflecting its dedication to fostering a healthier planet for future generations.

Market Positioning:

EcoGlow Skincare positions itself as a premium brand within the organic skincare market, offering products that deliver exceptional results without the use of harsh chemicals or synthetic additives. The company's target audience consists of environmentally-conscious consumerswho seeksafe, effectiveskincaresolutionsalignedwiththeir valuesofsustainability and holistic wellness. Through its digital marketing efforts, EcoGlow Skincare aims to differentiate itself from competitors by emphasizing its commitment to purity, efficacy, and planet-friendly practices.

Distribution Channels:

In addition to its e-commerce platform, EcoGlow Skincare distributes its products through select retail partners that share its values and commitment to sustainability. The company also participates in trade shows, wellness events, and pop-up shops to engage directly with consumers and raise awareness about its brand and product offerings. However, the primary focus remains on expanding its online presence and leveraging digital marketing channels to reach a wider audience of skincare enthusiasts globally.

EcoGlow Skincare is not currently heavily involved in the digital space and has been reserved to enter. They hire you as a consultant in the Digital Marketing space.

1. Explain ways through which you will promote EcoGlow Skincare online. Elaborate on the campaign.

2. Explain the ASCOR Digital Marketing Model framework for the brand EcoGlow Skincare.

3. a. How will you convince the management to go ahead with digital marketing of the products?Also, share the difference between traditional and modern marketing.

3. b.At anorganizationallevel, what arethevarious challengesthat youwill face in introducing and establishing Internet Marketing for the EcoGlow Skincare products?

Marketing Research

1. You are the marketing director of Alpha motors your organization wants to launch a range of EV’s. Your company wants to conduct market research to establish customer needs and expectations prepare a research plan. MentionTG, Priority markets, research hypotheses in the plan along with success benchmarks for your research.

2. “Understanding TG is critical for marketing success” Prove or disprove this hypothesis by applying the 4 P’s of marketing for the companyAlpha motors mentioned in question no 1.

3. Your company is planning to launch a new range of soaps targeted to the Indian family. The category is cluttered with many similar products in such a scenario:

a. Define the TG and markets you shall target give justifications for your selection, whydo you think target grouping is so important in market research. How will you target consumers differentiate your product with competition?

b. Create a 10 question questionnaire to conduct primary research in the target consumers, which sampling techniques would you use? Justify your reasons.