1. You are representing your state in the national Macroeconomic conference. Please make a note on Macroeconomic Goals and Instruments.
2. You are working for NGO which is invited by government for highlighting the issues of Unemployment and Poverty. Please prepare a note highlighting the issues of Unemployment and Poverty.
3. You are helping a senior research analyst for his research on inflation. For this research, please prepare a note on types of inflation
a. Demand side Inflation.
1. You are the marketing director of Roxy industries your company is in B2B space making ball bearings your company is launching a new
Create a marketing communication plan for your
2. You have been appointed the marketing director for the Pro Kabaddi league your league has top players it, but the audience response has been tepid and the TV ratings are very low. What could be the reason for it? Assess the reasons with relevant arguments and suggest how you shall increase consumer engagement for the event.
3. Your company has built an auditorium with a capacity of 500 people to host live events, plays and entertainment shows in your city, In this context
a. Evaluate the market situation and suggest solutions for acquiring and attracting footfalls.
b. Create a marketing plan for the theatre suggest potential revenue options.
Business Ethics and Corporate Governance
Q1. Raj is the founder and CEO of a tech start-up in India that focuses on developing affordable and accessible healthcare solutions. Raj is deeply passionate about leveraging technology to address healthcare challenges in the country. As a leader, he emphasizes the importance of social impact and inclusivity in his company’s mission. Raj encourages his diverse team to develop innovative solutions that not only meet market demands but also have a positive impact on the health and well-being of underserved communities. He actively promotes a work culture that values empathy, collaboration, and a shared commitment to making a difference in people's lives.
Based on this scenario, how can Raj's approach to leadership be understood through the concept of "Leading by Values"? How does his commitment to social impact and inclusivity shape his decision- making and interactions within the company?
Q2. Anita is the CEO of a software development company based in India. The company has been thriving in the competitive tech industry, and Anita has been dedicated to maximizing shareholder value. Her decisions often revolve around strategies that aim to boost the company's stock price and provide substantial returns to shareholders. However, some employees have raised concerns about job security and have expressed a desire for the company to contribute more to social causes in the local community.
Based on this scenario, how can you differentiate between the shareholder and stakeholder perspectives in terms of Anita's decision-making as the CEO? How might her focus on shareholder value potentially impact other groups of stakeholders such as employees and the local community?
Q3. Part 1 - Positive Emotions and Engagement: Rohan is a software developer who recently joined a tech startup. He is passionate about coding and finds deep satisfaction in tackling complex programming challenges. Rohan often loses track of time when immersed in coding tasks, experiencing a flow state where he is fully engaged and focused. He appreciates the collaborative nature of his team and actively participates in coding sprints and collaborative problem-solving sessions. For Rohan, the positive emotions derived from his work and the sense of engagement contribute to a fulfilling professional experience.
Part 2 - Relationships and Meaning: Priya, a marketing executive, is dedicated to making a positive impact beyond her professional role. Outside of work, she volunteers at a community outreach program aimed at empowering underprivileged youth through education. Priya forms strong connections with the students she mentors, helping them navigate academic challenges and envision a brighter future. The meaningful relationships she builds with both the students and fellow volunteers bring a sense of purpose to her life. Priya sees her efforts as a meaningful contribution to the community and a way to create lasting positive change.
Question:
3a. Based on the scenario provided, how does Rohan's experience as a software developer align with the concepts of positive emotions and engagement in the PERMA model? Discuss how his work- related positive emotions and engagement contribute to his overall well-being.
3b. In the context of the PERMA model, how does Priya's involvement in a community outreach program illustrate the aspects of relationships and meaning? Explain how her connections with the students she mentors and fellow volunteers, along with her contribution to the community, provide her with a sense of meaning and fulfilment.
Financial Modeling
1. Create a dynamic model for Portfolio Optimization of 5 Stocks of your choice. Use historical 1-year daily data (from Yahoo Finance/ Google spreadsheet/ NSE Website) for computing asset returns. Optimize the portfolio for minimum variance, maximum return, and maximum Sharpe ratio (risk-adjusted return). Detail the step-wise approach to analyzing and solving the problem.
2. Using the same historical data collected for 5 Stocks, create a dynamic model to demonstrate the Capital Asset Pricing Model. The user should have option to select the stock of his choice and the corresponding Beta and Expected Rate of return for the stock will be displayed automatically.
3. Create a Dynamic Model
a. To capture Present Value of Future Cash Flows (Lump Sum or Annuity or perpetuity).
b. To capture the Future Value of Cash Flows (Lump Sum or Annuity)
Make necessary assumptions for user Input.
Integrated Marketing Communications
1. Citing from your own practical experience which is the type of promotions which are important in the retail scenario for a product in a supermarket to sell?
2. Your start up is in the process of launching a new type of chocolate on the lines of Cadburys perk and Ferro Rocher? What is the strategy for the launch and what are the types of products variants and displays you are planning to ensure its success?
3. Case Study
Aiwa returns with a new strategy for its TVs
In the late 1990s, Japanese electronics brand Aiwa tied up with a maverick entrepreneur, Kabir Mulchandani, to sell its consumer electronic products. Founder of Baron International, Mulchandani, 26 at the time, had already disrupted the TV market through a tie-up with another Japanese player, Akai.
With a strategy that relied on heavy discounts, exchange offers and freebies, Akai was selling in huge volumes. But Mulchandani's relationship with it was strained. So, he decided to move and replicate the same magic with Aiwa in TV, audio, headphones and other electronics. Aiwa was ready to offer its completely knocked down (CKD) TV sets at a much lower rate than Akai. Mulchandani's strategy, however, did not work for very long. He lost money, faced alleged excise evasion cases and was forced to shut shop.
Aiwa is back now-this time with a fundamentally changed strategy. Today, when the brand launched its LED television sets, it made it amply clear that this would not be a price warrior. Instead, it is pricing these TVs between the more expensive Sony and Samsung on one hand and the mass market Chinese brands such as Xioami on the other.
"We have found the sweet spot. We are not a cheap product," says Ajay Mehta, managing director of Aiwa India.
"We will be 20-30 per cent cheaper than Sony and Samsung, but 10-15 per cent more expensive than the Chinese brands. We will lever age the fact that we are designed in Japan and produced in India," says Mehta.
Starting at Rs16,000, the TVs -ranging from 32 inches to 75 inches will cost up to Rs150,000. Aiwa India has tied up with Dixon Technologies as its contract manufacturer. Given its notso-successful history in the country, Aiwa is taking great pains to shake off its "pricesensitive" image. So, it has decided not to sell online.
"We cannot succeed as a discount brand. That is why in the initial phase, we will not sell online where one has to offer discounts," says Mehta.
"We want consumers to experience the product and see the difference."
By December-end, it expects to be present in 600 stores in 20 cities. Talks are also on with one of the country's largest consumer electronics retail chains to stack Aiwa products.
Mehta's target is moderate: a 4-5 per cent share of the TV market in 4-5 years. Currently, 1718 million TV sets are sold in the country in a year and the market has been growing at 8-9 per cent per annum. But the big question is: will Aiwa's new strategy work?
Says a competitor, "There are so many brands, like Akai, which tried to make a re-entry. Or like Sharp, which had a Japanese pedigree, but did not make a dent."
"The Indian TV market," says this person, "is consolidated at the upper end with Sony and Samsung and at the afford able end by the Chinese, who are offering many tech features that only top brands used to give. So, it will be an uphill task."
The company set up its regional headquarters in India in February 2021 and despite the pandemic, launched its luxury brand of speakers. To reiterate its focus on quality rather than price, these speakers cost up to Rs60,000 (the brand also has an entry-level model priced at Rs2,500). Imported as a completely built up (CBU) product and launched in October last year. it hopes to double its run rate from Rs30 crore to ₹60 crore per month, though it will always remain a niche market.
Aiwa India is looking to launch other products, too air-conditioners, washing machines and refrigerators - in the next one to two years and hopes to hit $1 billion in revenues in 4-5 years. TV, however, will be its anchor product, accounting for over 40 per cent of the turnover.
The rest is up to consumers.
a. What is the strategy of Aiwa to relaunch its products in the Indian market? How is it priced and what do you think of the strategy?
b. What are the targets set by Aiwa for the Indian market? What other products are they planning to launch in the Indian market?
International Marketing
1. Your company is planning to enter an international market. Suggest a suitable mode of entering that international market. Do mention the nature of business along with appropriate reasons for selecting a specific mode.
2. Suggest a suitable International promotional strategy for a newly introduced product in services market. (You may decide the brand while answering the question).
Read the case & answer the questions based on the case:
3. ABC Pharmaceuticals, a leading pharmaceutical company based in the United States, is seeking to enter the Chinese market, which presents significant growth opportunities due to its large population & increasing healthcare expenditure. However, navigating the complex regulatory environment & cultural nuances poses challenges for ABC Pharmaceuticals. As a result, the company is considering a joint venture (JV) or strategic alliance as a mode of entry into China.
a. Discuss the strategic rationale behind ABC Pharmaceuticals' decision to pursue a joint venture or strategic alliance as a mode of entry into the Chinese market.
b. Identify the strategic objectives and potential synergies that ABC Pharmaceuticals aims to achieve through the joint venture or alliance in China.
Project Management
1. Ravi Verma owns a business specializing in handcrafted 100% dark chocolates. His chocolates are made using a unique blend of ingredients sourced from various regions of India, including Cocoa Beans, Sugar, Vanilla, and Salt. As of September 10th, 2024, all ingredients are available in his inventory except for Vanilla and Salt, which are on backorder. These two ingredients are expected to take 3 more days to arrive at inventory. Ravi placed an order for all the ingredients a week ago to fulfill an upcoming consignment of 500 chocolate bars.
Currently, Ravi’s team members, Ankit and Priya, are roasting the cocoa beans, a process that takes approximately 2 days. Meanwhile, Aarav and Rohan are preparing the chocolate mix using available ingredients, they will complete this in 1 day time. Aradhya is in charge of setting up the packaging station, this plan of hers is expected to be finalized by the end of day. while Divya and Ishan have ordered custom packaging materials, which are expected to arrive in 3 to 4 days. Once the packaging materials arrive, they will commence the packaging process.
Task/Activity Order:
• Order all ingredients.
• Store ingredients in inventory.
• Roast cocoa beans.
• Prepare chocolate mix.
• Set up packaging station.
• Order custom packaging materials.
• Package chocolates.
• Prepare for dispatch.
You can visualize this information on a task board for today (12th September 2024), organizing tasks in a linear order and tracking their progress as they move through different stages.
2. Prepare the Gannt chart using MS EXCEL for the following activities.
In the following table activities are sequential in nature, any subsequent activity can start once Predecessor is majorly completed. This table contains starting and ending dates against each activity according to plan. Delayed taken places in almost all the activity, so their numbers are also provided in the table.
• In introduction write the usability of Gannt chart.
• Write inference form the above as a part of your discussion.
NOTE:
i. Don’t take a snapshot of the excel chart, copy properly AND PASTE IN YOUR ASSIGNMENT FILE.
ii. You may use Gannt project planner template if you wish, or else you can design by your own.
3. For the following activities Draw the network Diagram.
Krishna Chocolates is planning to establish a new chocolate manufacturing unit in a bustling industrial area in Bangalore, India. The unit will produce a wide range of chocolates including dark, milk, white, and flavored varieties. Before the unit can start production, several tasks need to be completed:
A Conduct market research and identify potential locations for the unit. 6
B Develop the initial layout and design of the unit, considering space optimization and production flow.
C Obtain approval from the local municipal corporation for establishing the unit.
D Select an architect or interior designer to finalize the unit layout and interior design.
F Finalize the unit layout and interior design with the selected architect or interior designer.
G Secure financing from a bank or financial institution for the unit setup.
H Recruit and hire staff for various roles including production managers, quality control executives, and support staff.
a) Draw an AON diagram (Draw the diagram using MS word only)
b) Draw AOA diagram (Draw the diagram using MS word only)
Investment Analysis and Portfolio Management
Q1. Exchange trades fund is a collection of different investments such as shares, bonds etc. The assets that are underlying are owned by the fund provider, who then forms a fund to track the performance and offers shares in that fund to investors. Shareholders own a part of an ETF but not the fund's assets. There are different types of exchange traded fund elaborate it.
Q2. Variance of portfolio depends on the proportion invested in different asset, variance of their return & covariance between their return. If Weight of asset 1 = 0.6 & weight of asset 2 = 0.4, σ1 = 0.16, σ2 = 0.34, covariance = 0.0064 calculate portfolio variance.
3a. An annualized total return is the geometric average amount of money earned by an investment each year over a given time period. If Initial NAV = 20, Current NAV = 25 holding period of 7 months. 7 months calculated on days basis comprises of 210 days. Calculate Annualized Return.
b. There are two stocks. Stock 1 & stock 2. Stock 1 gives 25% return & stock 2 gives 15% return. Risk free rate = 8%. SD of stock 1 = 10% & SD of stock 2 = 12%. Calculate sharp ratio for two stocks also inform which stock is higher risk adjusted returns?
Operations and Supply Chain Management
Q.1 Examine the Sales and Operations Planning (S&OP) process, including strategies for adjusting capacity and managing demand. Discuss quantitative techniques for aggregate planning, considering the hierarchical nature of planning and its application in both manufacturing and service industries.
Q.2 Discuss the concepts of Enterprise Resource Planning (ERP) and Product Lifecycle Management (PLM) in modern business operations. Also, explain their applications and significance in optimizing organizational efficiency and competitiveness.
Q.3a Explain the concept of Lean Systems and discuss its basic elements, implementation strategies, and application in any one sector, either manufacturing or services.
Q.3b Give a short note on concepts of scheduling in manufacturing and operations management.
Strategic Management
1. A company was started by Mr. Rahul Swarup 15 years ago as a partnership company. This company was offering telecom solutions. Over a period of time this company expanded its scope of operations to offer telecom solutions, set up its own data center and offered cloud services etc. It grew rapidly under the leadership of Mr. Rahul Swarup into a medium sized company generating a revenue of Rs. 300.00 crores as of March 2024. Mr. Rahul Swarup wants to take this company to a Rs. 1000.0 crore company by 2028-2029 and wants to create the 5-year Strategic Plan for that. Till it was a small company the strategy of the company was driven by Rahul Swarup himself. But now that the company the grown into the medium size company and has ambitions to become a large sized organization, Mr. Swarup feels that strategy making should change. Can you please determine the Strategic Planning Approach that Mr. Rahul Swarup should take? Please give your reasons for the same.
2. Reliance Communications Limited (RCOM) was an Indian mobile network provider headquartered in Navi Mumbai, Maharashtra that offered voice and 2G and 3G and 4G data services. It filed for bankruptcy in February 2019 as it was unable to sell assets to repay its debt. British Telecom from UK is keen to revive Reliance Communications and wants to make an application to the National Company Law Tribunal [NCLT] for the same. As a part of the revival application, they have to give a high-level Turnaround Strategy. You have been tasked to create this high-level Turnaround strategy for Reliance Communications. What will be your recommendations for the same?
3. Please answer the following:
a. A tech start-up is wanting to enter the Artificial Intelligence space of ChatGPT. They wish to conduct a “GAP Analysis” on ChatGPT to get a first-hand understanding from customers and users on the shortcomings of ChatGPT. How should they go about conducting this GAP Analysis.
b. Moradabad is renowned for brass work and has carved a niche for itself in the handicraft industry throughout the world. The modern, attractive, and artistic brass ware, jewelry and trophies made by skilled artisans are the main crafts. Analyze how has Moradabad created this competitive advantage for itself.
