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March 2015

plus: AASP-MN Legislation Progressing at Capitol

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CONTENTS AASP-MN News is the official publication of the Alliance of Automotive Service Providers, Minnesota, Inc. 1970 Oakcrest Ave., Suite 102 • Roseville, MN 55113 Phone: 612-623-1110 • Fax: 612-623-1122 email: • website: All rights reserved. To keep its readers better informed, AASP-MN News allows its columnists to fully express their opinions. All views expressed are not necessarily those of the publication. AASP-MN News is published by Thomas Greco Publishing, Inc. Cover image, pg. 15-17, pg. 20 ©

AASP of Minnesota is an association of independently-owned automotive service businesses and industry suppliers dedicated to improving the state’s automotive service industry and the success of its members.

Vol. 23 No.3

PRESIDENT’S MESSAGE....................................................................6 Get Involved, It’s Worth It! by Jerald Stiele, AASP-MN President

2014 - 2015

LEGISLATIVE UPDATE ......................................................................7 AASP-MN Legislation Progressing at Capitol by Kevin Walli, AASP-MN Lobbyist

PRESIDENT Jerald Stiele

LOCAL NEWS ................................................................................8




CASH IN ON YOUR MEMBERSHIP!........................................................19 Net Driven Knows Your Business


NATIONAL NEWS ............................................................................20


ADVERTISER’S INDEX ......................................................................22





STAFF EXECUTIVE DIRECTOR Judell Anderson, CAE, AAM OFFICE ADMINISTRATOR Jodi Pillsbury MEMBERSHIP COORDINATOR Tom Kluver PUBLISHED BY: Thomas Greco Publishing, Inc. 244 Chestnut St., Suite 202 Nutley, NJ 07110 PHONE: 973-667-6922 • FAX: 973-235-1963 PUBLISHER: Thomas Greco ( DIRECTOR OF SALES: Alicia Figurelli ( MANAGING EDITOR: Jacquelyn Bauman ( EDITOR: Joel Gausten ( ART DIRECTOR: Lea Velocci ( OFFICE MANAGER: Sofia Cabrera (

April 11, 2015 SkillsUSA Contest Hennepin Technical College, Brooklyn Park April 15-17, 2015 AASP-MN Annual Meeting & Convention Crowne Plaza Minneapolis West, Plymouth June 16, 2015 AASP-MN 21st Annual Golf Outing 3M’s Tartan Park Golf Course, Lake Elmo For more information, contact the AASP-MN office at 612-623-1110 or visit the Association’s website,


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Get Involved, It’s Worth It! by Jerald Stiele, AASP-MN President

Just about 13 years ago, a few people nudged me to get involved with AASP-MN. I have to admit I was fairly skeptical at first. What was in it for me? Would it be a waste of time? Would I fit in? Reluctantly, I decided to give it a try and joined the Government and Regulatory Affairs Committee. I learned fairly quickly that this was an easy group to get along with, and something that I wanted to be a part of. Here was a group of people sharing the same problems and challenges I had. And they are willing and eager to work on and share solutions. You could say I became hooked on the organization, as here is what I have been involved in since then: • Two separate three-year terms on the Government and Regulatory Affairs Committee • Two separate three-year terms on the Collision Committee • Two separate three to four-year terms as a Board Member • Two “Lights On For Safety” events • Seven AASP-MN golf outings • Too many insurance relations meetings to remember • Six ”Race For Education” events • Five trips to the Capitol to meet with State Legislators

• Three half-day Strategic Planning Retreats • Six Board Orientation workshops • An SCRS affiliate meeting in Denver • Eight AASP-MN Conventions • Two meetings as part of a MPCA Pollution Prevention/Reduction Focus Group • Countless hours BS-ing with the brightest minds in our industries

I’m sure I’m forgetting several things, but I think this makes it clear that I whole-heartedly believe in this Association. Getting involved in AASP-MN has been the best business decision I have made. Not just from what I have learned, but also from the invaluable relationships I have formed. I encourage anyone who has not attended an AASP-MN event to give it a try. Sign up for the Annual Meeting & Convention coming up in April, or simply contact the office and let them know you want to get involved. I know it has been worth it for me and my business! I’m fortunate and honored to have had the opportunity to be involved in this organization.

Welcome New Members:

FEBRUARY 2015 AA Auto Technicians

Heartman Agency



Autoshop Solutions

Lerum Auto

Apex, NC

Richfield & St. Louis Park

Brisco Transmissions

Riverland Community College

Hopkins Chaneys2 Detriot Lakes

Austin St. Croix Collision Hastings Valley Auto Care,

Faribault Tire & Auto

Apple Valley

Faribault Wholesale Tire & Wheel of Minnesota Morristown

6 March 2015



AASP-MN Legislation Progressing at Capitol AASP-MN’s legislative proposal has been introduced in both the House and Senate. The legislation would prohibit insurers from:

• Requiring that insureds go to a particular shop for an estimate, • Requiring that shops utilize specific products, vendors, distributors, manufacturers or suppliers • Imposing the terms of pricing agreements an insurer has negotiated with manufacturers, distributors or suppliers of products, parts, supplies or materials used for vehicle repair on a motor vehicle repair shop.

The chief author of Senate File 135 is Senator Ron Latz (DFL-St. Louis Park). Senate co-authors include Senator John Pederson (R-St. Cloud), Senator Jim Metzen (DFL-So. St. Paul), Senator Barbara Goodwin (DFL-Columbia Heights) and Senator Karin Housley (R-St. Mary’s Point). On the House side, H.F. 458 is authored by Representative Bob Loonan (R-Shakopee). House co-authors include Representative Joe Hoppe (R-Chaska), Representative Greg Davids (R-Preston), Representative Joe Atkins (DFL-Inver Grove Heights), Representative Tim

by Kevin Walli, AASP-MN Lobbyist

Sanders (R-Blaine), Representative Leon Lillie (DFL-North St. Paul) and Representative Mike Sundin (DFL-Esko). We have met with our authors to prepare for hearings before the House and Senate Commerce Committees. Senator Latz is an experienced member of the Senate Commerce Committee and he has a solid grasp of our issue and concern. Representative Loonan is a freshman Representative. However, he comes from the insurance industry and is an enthusiastic supporter of the AASP-MN proposal. In his words, he would like to “put some daylight between the insurance companies and their vendors.” We are currently working to pin down hearing dates to move our bill out of Committee and on to the House and Senate Floors. We fully expect an onslaught of opposition lobbying activity from the insurance industry. We will be providing information to members as Committee hearings are held to ask that you contact your legislators to express your support for the bill and to ensure that our voice is not drowned out by the chorus of opponents that we are likely to face. When you contact your legislators, please let us know what feedback you receive. This can help our lobbying effort as we focus in on Committee actions.


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AASP-MN Announces Availability of “Preparing for an OSHA Inspection” Webinar

AASP-MN is pleased to announce the availability of a new video webinar, “Preparing for an OSHA Inspection.” The program presents the most frequently-cited and most commonly-found OSHA violations in automotive repair facilities. Viewers are advised of what to do if OSHA shows up, how to prepare ahead of time, what to do during an inspection and how to identify potential problem areas in their

own place of business. The program, a recording of a live workshop offered in November 2014, is approximately 97 minutes long and is divided into 5 chapters. Those who register receive a link and password that remain valid for two weeks, allowing them to access and view the program as many times as they wish during the two-week time period. The cost to register is $95.00 for AASP-MN members and $125.00 for non-members. “This is the Association’s first foray into delivering education to its members in

a digital format,” stated Judell Anderson, AASP-MN executive director. “Our goal is to provide the same high level of programming that we always have, but in a way that’s more accessible and convenient for our members. To that end, plans are underway to develop additional webinars that satisfy other areas of regulatory compliance, such as hazardous waste training and employee Right to Know training,” she added. To register for the video webinar, visit or call (612) 623-1110.

AASP-MN Uniform Pays Impressive Rebate to Participating Members

AASP-MN recently paid 199 members participating in the Association’s uniform program through AmeriPride Services a rebate equal to 10 percent of their purchases during 2014. In total, over $78,500 in rebates were distributed. That’s an average rebate of $394! To find out more about how you can save $$, compare the Association’s insurance, uniform, bankcard and other programs to your existing providers today!! A complete listing of available benefit programs is on page 19 or can be found on the AASP-MN website,

AASP-MN’s Automotive Scholarships Up For Grabs

8 March 2015


Thanks to another successful fundraising drive within the AASP-MN membership, the Association will be awarding scholarships to select students enrolled in post-secondary automotive (mechanical or collision) programs. Scholarship awards will be $1,000 per student. Recipients must be entering the second year of a two-year NATEF-certified automotive program in the fall of 2015. Applications will be reviewed by a committee of industry representatives, with consideration given to scholastic achievement, education and career goals, financial need and written recommendations. Applications must be postmarked no later than March 31, 2015. Applications can be submitted online at AASP-MN or downloaded from the Association’s website, Online submissions give students the opportunity to compete for several different awards, including those offered by the Global Automotive Aftermarket Symposium Scholarship Committee and over 20 other

automotive aftermarket organizations and companies. Specific requirements for each organization’s awards can be found at The Education Fund was established in 2002 to provide financial resources to support automotive students, enhance automotive programs and raise awareness of career opportunities in the independent automotive service industry. Since that time, nearly $161,000 has been distributed directly to students enrolled in automotive programs through the association’s scholarship program and SkillsUSA competition.

Congratulations to 2014 Winners’ Circle Members

The Winners’ Circle is a points-based program that recognizes and rewards AASP-MN members for their support and participation in the Association’s activities, events and benefit programs throughout the year. Members that accumulated 100 points or more will receive a FREE AASP-MN sponsored seminar in 2015. They are: • • • •

• • • • • • • •

• • • • • • • • • • • • • • • • • • • • •

3M Company, St. Paul 4th St. Auto Repair, Duluth aaa Auto Parts, Rosemount Alexander’s Import Auto Repair, Minneapolis Autoworks Diagnostic & Repair, Woodbury Bill’s Auto Body, Forest Lake Crystal Lake Automotive, Lakeville Dale Feste Automotive, Hopkins Downtown Tire & Auto, Hastings Ed’s Collision & Glass, Maple Grove Gorshe Auto Service, Minneapolis Highland Autostar Collision Center, St. Paul Hopkins Auto Body, Hopkins IDENTIFIX, Roseville Lake Marion Collision, Lakeville LaMettry’s Collision, Richfield Lancer Service Auto Care, St. Paul Latuff Bros., St. Paul Lehman’s Garage, Bloomington Lowell’s Performance Coatings, Edina Medi-CAR Auto Repair, Rosemount P.P.G. Automotive Finishes, Edina PAMs Auto, St. Cloud Pearson Auto Body, Shakopee Peter’s Body Shop, St. Cloud PJW Automotive, New Brighton Pro-Tech Auto & Truck Repair, Corcoran Rick’s 36 Automotive Services, Stillwater Schoonover Bodyworks, Shoreview St. Paul Automotive, St. Paul Suburban Chevrolet, Eden Prairie Superior Service Center, Eagan Twin City Autobody, Bloomington


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10 March 2015


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To find out more, contact an official supplier of the Silver Lining®. For the name of an agency near you, visit


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12 March 2015



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14 March 2015


2015 AASP-MN Annual Meeting & Convention:

AIM HIGH! April 15 - 17, 2015 Crowne Plaza Minneapolis West 3131 Campus Drive Plymouth, MN

AGENDA AT A GLANCE Wednesday, April 15 4:00 - 8:00pm 4:00 - 8:00pm 4:00 - 8:00pm

Diagnosing & Repairing the Top Auto HVAC Problems, Peter McArdle, Standard Motor Products Common Fixes for Light-Duty Diesel Trucks (Ford, GM & Dodge/Ram), Jim Watson, Jim Dow & Terry Clennon, IDENTIFIX VirtualPaint & Spray Application Training, Iowa Waste Reduction Center

Thursday, April 16 7:30 - 11:30am 8:30 - 11:30am 8:30 - 11:30am 8:30 - 11:30am 8:30 - 11:30am 11:30am - 1:30pm 1:30 - 3:15pm 1:30 - 4:30pm 3:30 - 4:30pm 3:30 - 5:00pm 3:30 - 5:00pm 4:30 - 6:30pm 6:30 - 9:30pm

I-CAR Alternative Fuel Vehicle Damage Analysis & Safety, Mitch Becker Template Estimating, Ron Kuehn, Collision Business Solutions Chemistry Lessons for a Multi-Generational Workforce, Bill Haas, Haas Performance Consulting Tracking Internet Marketing, Danny Sanchez, Autoshop Solutions Brake Technology Update, Bob Pattengale, Bosch Diagnostics Membership Meeting & Luncheon With Keynote Address: The Art of Success, Bob Stromberg Roundtable Discussions & Speed Networking, AASP-MN Members & Industry Experts Marketing Automotive Service to Generations X and Y, Bill Haas, Haas Performance Consulting Failing Fearlessly: How Failure Propels Us Forward, Josh Dye, Convene, LLC Dispelling the Common Myths about Aluminum Repair, Shawn Collins, 3M Developing a Business Continuity Plan, Dennis Begley, CBIZ Happy Hour & Vendor Displays Industry Dinner & Casino Party

Friday, April 17 8:00 - 10:00am 8:00 - 10:00am 8:30 - 11:30am 10:15am - 12:00pm 10:15am - 12:00pm

Stand Out from the Competition, Danny Sanchez, Autoshop Solutions Simple Cycle Time Solutions, Ron Kuehn, Collision Business Solutions Selling the Value Nobody Can Compete With, Bill Haas, Haas Performance Consulting Employment Practices: Do’s & Don’ts, Megan Beckman, CBIZ Payroll Building a Team Administrative System, Ron Kuehn, Collision Business Solutions AASP News

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MANAGEMENT SEMINARS Template Estimating 8:30 - 11:30am, Thursday, April 16 (Collision) Presented by Ron Kuehn, Collision Business Solutions Sponsored by Axalta Coating Systems Creating a final, bill-quality estimate prior to the repair is a constant challenge of a collision repair business. Learn how to utilize the efforts of previous repairs to speed up the estimating process, while creating more thorough and complete repair plans and accurate parts orders. This session will cover: • Creating an electronic estimate template and parts list library • Organizing technical repair information • Improving total loss assessment and processing • Training new estimators and repair planners

Chemistry Lessons for a Multi-Generational Workforce 8:30 - 11:30am, Thursday, April 16 (All) Presented by Bill Haas, Haas Performance Consulting Sponsored by CARQUEST Do you ever find members of your team frustrated, tense, distracted, upset or unreasonable with other members of the team? Wonder why? Well, Gen Y thinks Gen X is a bunch of whiners. Gen X believes Gen Y is arrogant. And everyone thinks the Boomers are self-absorbed workaholics.

While the younger generation’s entitled attitude is clashing with the older workers’ values, Gen Y’s presence is improving workplace policy for everyone. Once we understand their differences and learn what is important for each group, we can work together effectively.

Tracking Internet Marketing 8:30 - 11:30am, Thursday, April 16 (All) Presented by Danny Sanchez, Autoshop Solutions Sponsored by Autoshop Solutions Running your business is oftentimes a numbers game. Running your marketing and making sure you’re getting the best bang for your buck is also, without question, a numbers game. Join AMI Accredited Instructor Danny Sanchez in his brand new class about the marketing numbers that drive your profits. This class will cover key performance benchmarks and the important numbers to watch for in all of your marketing efforts: • Learn how to measure traditional marketing, including direct mail, print and word-of-mouth. • Delve into the numbers of your Internet marketing, including website performance, PPC, display ads and organic search.

This powerful class will help every business owner use their marketing dollars more effectively and show more dollars on the bottom line - the numbers don’t lie!

Marketing Automotive Service to Generations X & Y 1:30 - 4:30pm, Thursday, April 16 (All) Presented by Bill Haas, Haas Performance Consulting Sponsored by CARQUEST Meeting their expectations is the easy part. Communicating a message to attract and engage them seems to be the challenge. You cannot ignore these two groups at 120 million strong - the opportunities are enormous. We will examine what makes them unique and what influences their decision-making. Understanding the obstacles of reaching them beyond their incredible filters will lead your business to connecting with an extremely loyal customer. 16 March 2015

Roundtable Discussions & Speed Networking 1:30 - 3:15pm, Thursday, April 16 (All) Facilitated by AASP-MN Members & Industry Experts Back by popular demand! Attend this interactive session to get ideas, ask questions and meet and learn from your peers. You’ll have the opportunity to participate in two roundtable discussions and meet one-on-one with at least a dozen fellow shop owners/managers. Choose from the following topics: • Cyber Security - facilitated by Danny Sanchez, Autoshop Solutions • Email Management - facilitated by Josh Dye, Covene, LLC • Free Money - facilitated by Mike Jost, Carol Keyes & Patrick Hanlon • Loaner Car Management - facilitated by Bob Pearson, Pearson Auto Body & Wayne Watson, Autoworks Diagnostics & Repair • Using Technology in the Shop - facilitated by Mars Overlee, Rick’s 36 Automotive Services & Jim Siegfried, Crystal Lake Automotive Dispelling the Common Myths about Aluminum Repair 3:30 - 5:00pm, Thursday, April 16 (Collision) Presented by Shawn Collins, 3M Sponsored by 3M This presentation, featured at the 2014 SEMA show, focuses on the common myths associated with aluminum repairs in the collision shop. Topics covered include: • Physical properties of aluminum • Different alloys • Work hardening • Thermal conductivity • Electrical conductivity • Hardness/malleability and how these properties effect repair procedures In addition, we will dispel the myths about: • Straightening • Heating • Fixturing and setting rivets • Corrosion protection • Body filler • Welding

Developing a Business Continuity Plan 3:30 - 5:00pm, Thursday, April 16 (All) Presented by Dennis Begley, CBIZ Sponsored by CBIZ This workshop will give attendees an overview of what it means to have a business continuity plan and how to go about creating one. Attendees will learn: • The importance of a proper business valuation • Different types of business continuity agreements • How to fund an agreement for death, disability or retirement • How to choose a buyer • Death costs and costs of transferring ownership A key point will be to discuss options for treating family members in the business and outside equitably, not necessarily equally.


Failing Fearlessly: How Failure Propels Us Forward 3:30 - 4:30pm, Thursday, April 16 (All) Presented by Josh Dye, Convene, LLC Sponsored by AASP National Failure surrounds us and is a part of our lives every day. It is also filled with valuable lessons…if we have the courage to learn from them. Featuring high-profile examples from celebrities we all know (and some personal examples too), Josh will show how failure can propel us forward, helping us innovate, form better personal and professional relationships and make sound decisions - even when gripped with fear. Stand Out from the Competition 8:00 - 10:00am, Friday, April 17 (All) Presented by Danny Sanchez, Autoshop Solutions Sponsored by Autoshop Solutions The best brands in any industry get paid a premium because they are the most trusted brand and your shop is no different. Want to stand out from your competition and be able to charge a premium? Don’t miss this class!

Your brand is far more than just your logo; it’s the entire customer experience. From online reviews to the messages on your website, customers are using many resources when choosing their next repair shop. This class will outline the many moving parts of a powerful brand, including: • Building and maintaining online reviews • Brand-building best practices • Marketing • Telephone procedures • Sales processes • Customer service • Ways to leverage your brand with inexpensive tools

Simple Cycle Time Solutions 8:00 - 10:00am, Friday, April 17 (Collision) Presented by Ron Kuehn, Collision Business Solutions Sponsored by Axalta Coating Systems Cycle time is a major focus for collision repair shops to better satisfy vehicle owners and insurance companies. Learn a common sense approach on how to communicate, implement and measure these simple operations to help you become a market leader in efficiently processing vehicles through your shop. Topics covered include: • Measuring administrative and production cycle time • Staging the customer • Staging the vehicle • 100 percent disassembly • Improving repair vs. replace percentages • Documentation for compensation • Managing segmentation for maximum throughput • Optimizing work-in-process

Selling the Value Nobody Can Compete With 8:30 - 11:30am, Friday, April 17 (Mechanical) Presented by Bill Haas, Haas Performance Consulting Sponsored by CARQUEST Finally, all your marketing and promotion is working. Now what do we do about the phone that won’t stop ringing? Turn those calls into valuable conversations, ask powerful questions, solve their problems and capture new business. Be prepared to present a VALUE that nobody can compete with. Never feel pressured to discount or price match again and avoid price-based selling when you: • Utilize powerful questions • Become a better listener • Create presentations to help communicate your value • Differentiate your solutions

Have valuable conversations with customers and learn to ask the powerful questions. Their answers will tell you the value they are looking for. Now, you can offer solutions to their problems and meet their expectations.

Employment Practices: Do’s & Don’ts 10:15am - 12:00pm, Friday, April 17 (All) Presented by Megan Beckman CBIZ Sponsored by CBIZ Payroll Frequently-changing regulations and employee issues can be challenging to every organization. This workshop will focus on understanding the fundamentals of employment practices and the potential for associated risks. We’ll identify the dos, don’ts and best practices that will keep you out of hot water! • Hiring: application, interviews, job postings and background checks • Performance management and discipline • Termination • Avoiding harassment and discrimination claims • Privacy and social media in the workplace • Employee handbook basics • Providing references • General compliance - FMLA, FLSA, etc. Building a Team Administrative System 10:15am - 12:00pm, Friday, April 17 (Collision) Presented by Ron Kuehn, Collision Business Solutions Sponsored by AASP National If you find your organization struggling to keep up with the increasing demands and costs of the administrative side of the business, this program is for you.

Explore new methods of staffing and improving the efficiency of your office by segmenting the duties based on necessary skill sets versus a job title. This session will cover: • Training and leading for a successful team environment • Establishing job accountabilities - regardless of job title • Cross training for back-up support • Creating estimating systems for efficiency and insurance compliance • Creating a shared team bonus program


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Diagnosing & Repairing the Top Auto HVAC Problems 4:00 - 8:00pm, Wednesday, April 15 (Mechanical) Presented by Peter McArdle, Standard Motor Products Sponsored by Auto Value Parts Stores and Automotive Parts Headquarters With the pressure of increased fuel economy and reduced emissions, the automotive HVAC system continues to undergo changes. Attend this class for more information on: • New refrigerant, R1234yf, and new components such as AC line heat exchangers, oil traps in compressors, electronic displacement control and Thermal Storage Material-equipped evaporators used in idle stop vehicles • Updated diagnostic and service techniques required by new components and reduced refrigerant and oil capacity • Hybrid vehicle system service and compressor replacement • Pattern failures and fixes • Dual AC system diagnosis and service techniques The goal of this class is to prepare the technician with the skills needed to properly diagnose these systems, verify proper system operation, improve post-repair HVAC system performance and reduce comebacks.

VirtualPaint Spray Application Training Program 4:00 - 8:00pm, Wednesday, April 15 (Collision) Presented by Iowa Waste Reduction Center This VirtualPaint training session will give attendees the opportunity to learn or refresh best practices and techniques for improving spray painting efficiency. The VirtualPaint technology is precise, offers unbiased on-screen data output and displays immediate visual results to highlight good techniques and identify where tweaking usual habits might make a significant difference. During this interactive session: • Attendees will take turns using a familiar spray gun setup to spray typical automotive images on a screen that will visually show the amount of paint they’re using. • The smart technology will immediately show and tell how much overspray and film-build variation was created, as well as whether gun handling skills are consistent or not. • Attendees will get detailed feedback and a new perspective on spray application that cannot be easily replicated in a spray booth. Every spray painter will get valuable skill insights out of attending this class. And competing for top score is always a lot of fun!

Common Fixes for Light-Duty Diesel Trucks (Ford, GM & Dodge/Ram) 4:00 - 8:00pm, Wednesday, April 15 (Mechanical) Presented by Jim Watson, Jim Dow & Terry Clennon, IDENTIFIX Sponsored by IDENTIFIX This course will cover common issues and fixes for: • Ford 6.0L, 6.4L, and 6.7L Powerstroke diesel • GM 6.6L Duramax diesel • Dodge/Ram 5.9L and 6.7L Cummins diesel

In addition, a few of the not-so-common issues encountered by the specialists at IDENTIFIX will be discussed.

I-CAR: Alternative Fuel Vehicle Damage Analysis & Safety 7:30 - 11:30am, Thursday, April 16 (Collision) Presented by Mitch Becker, I-CAR This course explains safety measures when working on hybrid electric and alternative fuel vehicles. This session will help you: • Understand high voltage issues with electric A/C systems • Identify new applications for hybrid technology and unique hybrid system features • Properly care for a high voltage battery, prior to and during the repair process • Identify the different types of alternative fuel vehicles currently on the market, as well as concepts in tomorrow’s technology

Brake Technology Update 8:30 - 11:30am, Thursday, April 16 (Mechanical) Presented by Bob Pattengale, Bosch Sponsored by Bosch This session will cover the practical braking application of hydraulic theory and diagnostic procedures with a focus on brake service tips to help avoid costly comebacks. Anti-Lock and Electronic Stability Control systems are reviewed with a focus on wheel speed, lateral acceleration, yaw rate and steering angle sensors, with theory of operation and how to diagnose and service these systems. Topics covered include: • Fundamentals of braking forces review • Anti-lock brake system (ABS) overview • Electronic stability control (ESC) • Best recommended practices for brake service • Systematic brake inspection process • Top 10 tips to ensure a successful brake service


Membership Meeting & Luncheon with Keynote Address: The Art of Success 11:30am - 1:30pm, Thursday, April 16 Sponsored by PPG Automotive Finishes In this hilarious and inspiring keynote address, comic and storyteller Bob Stromberg remembers Christmas Eve 1963. His grandfather opened a present…a Craft Master Paint-by-Number set. Over the next two weeks, Bob watched him carefully paint the numbered shapes one color at a time. Then always, his grandfather cleaned his brush. Weeks later, the canvas was transformed and so was his grandfather.

The presentation highlights the importance of accepting responsibility for one’s work - Rule #1: Paint Your Color! And, the importance of accepting responsibility for one’s self - Rule #2: Clean Your Brush! Happy Hour & Vendor Showcase 4:30 - 6:30pm, Thursday, April 16 You’ll have the opportunity to visit AASP-MN’s convention program and hospitality sponsors. This is your chance to catch up on the latest and greatest in products and services, make some new contacts or get answers to those questions that you haven’t found the time to pick up the phone and ask, all in a fun and relaxing setting.

Industry Dinner & Casino Royale 6:30 - 9:30pm, Thursday, April 16 Casino Royale sponsored by Dent Impressions (Additional charge of $40 per person or $75 per couple) Become the High Roller you’ve always wanted to be at AASP-MN’s Industry Dinner & Casino Royale on Thursday evening, April 16. Eat, drink (cash bar) and be merry while enjoying the evening with fellow members and industry professionals. Choose between blackjack, three and four card poker, red dog and more as you wager your “casino money” in hopes of having enough at the end of the night to bid on valuable prizes.

HOTEL ACCOMMODATIONS Crowne Plaza Minneapolis West

3131 Campus Drive, Plymouth, MN Make your hotel room reservations by calling (763) 5596600. Be sure to tell the reservationist you are with the Alliance of Automotive Service Providers room block.

Reservations must be received by March 27, 2015 to guarantee the rate of $119.

To register, log on to 18 March 2015



Net Driven Knows Your Business Today, over 97 percent of consumers search for local businesses online, and without the right website and Internet marketing program you could be losing a significant amount of potential new customers. If your website isn’t optimized for local searches and doesn’t provide the information that consumers are looking for, they will not set foot in your business. Net Driven is the leading and most trusted provider of websites and Internet marketing solutions designed exclusively for the automotive industry. We offer an end-to-end solution that takes customers from their couch directly to your front door. We are more than just a website company…we are Internet marketing specialists that will ensure that you have all of the tools that you need to capture more leads and convert those leads directly into sales. Did we mention that we only work in the automotive industry and that we were founded by a third generation independent tire dealer? In other words, nobody knows your business like Net Driven. Net Driven also has a customer retention rate of over 93 percent because we have the best support and consultation practices in the

industry. You get access to unlimited customer support with Net Driven. Your personal Net Driven Client Relationship Manager will contact you quarterly to answer questions, analyze your website results and make ongoing recommendations, ensuring that your website ranks higher than your competition and that your website is working to convert more leads into sales. As a Preferred Provider of AASP-MN, members who choose Net Driven are eligible for a $500 discount off their first year setup fees. In addition, we offer powerful add-on tools such as our Wheel Configurator, Virtual Showroom, TurboClick ads, Net Driven Testimonials, Net Driven Diagnostic Center and our Tire Advantage Calculator to ensure that you have a customized solution to meet your unique needs. Drive More Visitors. Drive More Leads. Drive More Sales. For more information, visit, or call us at 1-877860-2005.

AASP-MN MEMBER BENEFIT PROGRAMS WORKERS’ COMP INSURANCE Meadowbrook Insurance Group Contact: Dennis Spindler 763-549-2238 / Up-front scheduled credit makes Meadowbrook one of the most competitive programs around for Worker‘s Compensation insurance. In addition, members are eligible to receive an annual dividend based on the group’s loss ratio. For more information, log on to PROPERTY/LIABILITY INSURANCE CBIZ AIA Contact: Dennis Spindler 763-549-2238 / CBIZ AIA will present AASP-MN members with quotes from multiple carriers for property/liability insurance and members can choose the program that best fits their situation. As an added bonus, CBIZ AIA will offer members an exclusive 10% discount on their property/liability insurance premiums. EMPLOYEE BENEFITS CBIZ AIA Contact: Dennis Begley 763-549-2260 / CBIZ AIA will provide AASP-MN member with quotes from multiple carriers for life insurance, health insurance, long-term care and disability insurance. UNIFORM & LINEN SUPPLIES AmeriPride Services Contact: Jim Dillon 651-955-1398 / Discounted pricing to members on rental of uniforms, entrance mats, shop rags, etc. Purchases are also discounted. Members receive annual rebate equal to 10% of their business with AmeriPride each year.

CREDIT CARD PROCESSING Association BankCard Services Contact: Mac Hardin 952-933-2026 / Competitive rates for AASP-MN members. Terminals and printers sold at cost. Monthly rental of equipment is also available. INDUSTRIAL & PAPER PRODUCTS Wipers & Wipes, Inc. Contact: Dennis Julson 651-486-4866 Discounts on industrial supplies and paper products. Free, next-day delivery is available in the metro area. Shipping free to outstate members with $100 purchase. WEBSITE AND INTERNET MARKETING SOLUTIONS Net Driven Contact: Jon Napoli 218-623-7351 / Net Driven is a market leader in website and internet marketing solutions designed exclusively for the automotive industry. Net Driven assists independent tire and automotive industry dealers who are looking to increase revenue by selling more tires, service, and wheels. AASP-MN members who choose Net Driven are eligible for a $500 discount off their 1st year setup fees. For more information, contact Jon Napoli. Stormlogix Contact: Paul Switzer 732-364-1156 / Stormlogix extends a discount on its website packages to AASP members. Costs can be spread out over 6 months.

TECHNICAL INFORMATION HOTLINE IDENTIFIX 800-288-6220 Members enjoy discounted prices on the industry’s #1 technical information hotline. One free call is extended to all first-time AASP-MN member callers. BUSINESS FORMS/CALENDARS AASP-MN Contact: Jodi Pillsbury 612-623-1110 / Discount rate on printed business forms and calendars. SHOP SERVICES Summit eMarketing Sherpas Contact: Frank Terlep 888-377-2661 / AASP members receive a 5% discount on all Summit eMarketing Sherpas’ services, including: website design and development, search engine optimization, email marketing and communication, online review and reputation management and social media marketing. INFORMATION PROVIDERS Mitchell1 Contact: Mitchell1 Representative 888-724-6742 x 6986 AASP members are eligible for special Mitchell 1 information and management programs at significant discounts. For more information, log onto or contact the Mitchell 1 representative at 888-724-6742, X6986. Mitchell International Contact: Mitchell International Representative 800-238-9111 AASP members receive a 15% discount on any Mitchell RepairCenter TechAdvisor package. Visit Repair.aspx for more information.


PAYROLL PROCESSING CBIZ Payroll Contact: Carrie Hobrough 612-436-4620 / Members receive 20% discount off standard payroll products and services (excluding 401k). Members who switch prior to June 30 will receive first month of payroll processing free. CHECK GUARANTEE SERVICES Certegy Check Services Contact: Heather Ellis 952-240-5017 / Discount rate of .75% to AASP-MN members. Use existing credit card terminal. Fast claim payments. BUSINESS COACHING 180BIZ 540-833-2014 / 180BIZ offers BUSINESS COACHING to AASP members at a steep 20% discount! One Eighty Business Solutions LLC (180BIZ) has been helping shop owners increase profits and car count while decreasing stress since 2003. AASP members receive a discount on very affordable oneon-one coaching plans without long-term commitments and complicated contracts. 180BIZ offiers a risk-free trial of their services. To learn more, please call or email us, or visit our website. REPLACEMENT PARTS Dorman Products Phone: 800-868-5777, ext. 5329 AASP members receive insider information, special access and other perks from Dorman Products, a leading supplier of dealer “exclusive” automotive replacement parts. LEGAL CONSULTATION Fryberger, Buchanan, Smith & Frederick 800-496-6789 Members receive free, over-the-phone legal assessment and consultation (some restrictions apply) with an attorney who specializes in the area of law that is the subject of the call.

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AASP is Part of Industry Grassroots Network

The Auto Care Association, the Alliance of State Automotive Aftermarket Associations (ASAAA) and the Alliance of Automotive Service Providers (AASP) recently announced the formation of the Auto Care Advocacy Network. The Network was formed to create a more comprehensive and systemized auto care industry response to legislative and regulatory initiatives in

Washington D.C. and in the states. “There are auto care manufacturers, distributors, retailers and service facilities in nearly every legislative district in the country,” said Bruce Tschida, president of AASP National and owner of Lake Marion Collision in Lakeville. “The goal of the Network is to develop the ability to quickly activate these grassroots resources to ensure our industry has a unified voice on issues impacting our economic well-being.” “Issues are being considered by

Congress and state legislatures around the country, and it is critical that the industry has a strong and coordinated program to address these initiatives, whether they are positive or negative,” said Aaron Lowe, senior vice president, regulatory and government affairs, Auto Care Association. “State groups working together with our national associations represent a significant potential grassroots power,” said Gary Manke, ASAAA executive director. “Our members look forward to empowering our state groups and their membership to ensure an effective and powerful grassroots program in support of our industry.”

ASE Certification Testing Now Available All Year

The National Institute for Automotive Service Excellence (ASE) has changed its testing schedule to allow year-round access for automotive professionals. ASE testing is now available 12 months out of the year. Whether a candidate registers on the first day of a registration window or the last, they will always have 90 days to schedule an appointment and take a certification test at any of the 450+ Prometric test centers across the country. “This new testing schedule is designed to eliminate the last-minute crush and improve access to convenient dates and times at the testing centers,” said Tim Zilke, ASE president and CEO. “While ASE certification will still have quarterly registration cycles in winter, spring, summer and fall, the testing will be continuous. Certifications will expire in June and December, the same as before.” The new testing cycle effectively increases the availability of appointment times by 50 percent. You can find all the information on the ASE certification program, including registration deadlines, links to ASE Study Guides, recorded webinars to help you prepare and even a free “test drive” link to experience the computer based testing format on the ASE website at

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March 2015 21

ADVERTISERS’ INDEX aaa Auto Salvage ..............................................8 AmeriPride........................................................6 Axalta Coating Systems ....................................OBC Buerkle Hyundai................................................4 Choice Auto Rentals..........................................4 Dentsmart ........................................................22 Inver Grove Honda / Inver Grove Toyota..................3 Jack McClard....................................................3 Keystone ..........................................................10

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Lowell’s PCE ....................................................5 Maplewood Toyota............................................14 Meadowbrook Insurance ..................................20 Mercedes Benz of Maplewood ..........................7 Mills Parts Center ............................................22 Morrie’s ............................................................9 Motorwerks BMW ............................................IBC Motorwerks Mini ..............................................IBC MPA......................................................................................12-13


PAM’s Auto ......................................................21 Proven Force ....................................................21 Rosedale Chevrolet ..........................................10 Roseville Chrysler ............................................22 Straight & Square ............................................14 Toyota Group ....................................................IFC West Bend ........................................................11


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AASP-MN News March 2015  

Official Publication of the Alliance of Automotive Service Providers Minnesota (AASP-MN)

AASP-MN News March 2015  

Official Publication of the Alliance of Automotive Service Providers Minnesota (AASP-MN)