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COVER PHOTO

Nilorn Worldwide is an international company, established in 1977, focused on adding value to brands by using

Photo Olof Händén/Alexander ILIC

branding and design in the form of labels, packaging and accessories. Customers principally represent the fashion

Styling Andrea Albertyn

and ready-to-wear industry. Nilorn Worldwide offers complete, creative and tailored concepts in branding,

Hair/ Make up Johanni Nel

design, product development and logistic solutions. Satisfied customers are our principal asset, and it is therefore

Model Levi @Vision Models

important to establish, maintain and enhance customer relations through first-class service. Nilorn Worldwide is one of the leading European players, with turnover of ca 500 MSEK. The group operates through its own

PAPER

companies in Sweden, Denmark, the United Kingdom, Germany, Belgium, Portugal, Hong Kong, India, China,

Cover Tom Otto silk 300g

Bangladesh, Turkey, Pakistan and Italy. In addition, there are partner companies in Switzerland, Tunisia and USA.

Body Tom Otto 150g

Uncoated Edixion offset 150g Print Responstryck AB, Borås, Sweden

www.nilorn.com


table of

CONTENTS

9

WELCOME Dear Reader

11

NILORN WORLDWIDE India

18

LES DEUX Copenhague

26

PANTONE Coated / Uncoated

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HAMPTON BAYS 25 years of Hampton Bays

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PLACES YOU MUST VISIT Around the world

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FASHION WITHOUT WASTE Recycle, Rethink, Reward

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28 68

PANTONE Coated / Uncoated

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ROTTERDAM Creative and experimental

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17:1 DESIGN COLLECTION Creative branding and fashion shoot

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SANDLUND HOSSAIN Making bags that matter

114

RECAP OF PRODUCTS Woven labels

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HEADQUARTERS NILÖRNGRUPPEN AB Wieslanders väg 3 Box 499 501 13 Borås SWEDEN Tel. +46 33 700 88 88 Fax +46 33 700 88 19 info@nilorn.com www.nilorn.com

SUBSIDIARIES & PARTNERS NILÖRN AB Wieslanders väg 3 Box 499 501 13 Borås SWEDEN Tel: +46 33 700 88 00 Fax:+46 33 700 88 48 info@nilorn.com BALLY LABELS AG Schachenstrasse 24 CH-5012 Schönenwerd SWITZERLAND Tel: +41 62 855 27 50 Fax: +41 62 855 27 59 info@bally.nilorn.com NILORN BANGLADESH LTD. Millennium Castle, 12th fl. House 47, Road 27 Block A, Banani Dhaka -1213 BANGLADESH Tel: +88 02 8835912 Fax: +88 02 8835913 info@bd.nilorn.com NILORN BELGIUM NV Brusselsesteenweg 525 9090 Melle BELGIUM Tel: +32 9 210 40 90 info@be.nilorn.com NILORN DENMARK A/S Vestergade 48 5000 Odense C DENMARK Tel: +45 70 23 16 23 info@dk.nilorn.com NILORN EAST ASIA LTD Unit 1701, 17/F, Westley Square 48 Hoi Yuen Road, Kwun Tong Kowloon HONG KONG Tel: +852 2 371 2218 Fax: +852 2 371 2629 info@hk.nilorn.com

NILORN GERMANY GMBH Itterpark 7 40724 Hilden GERMANY Tel:. +49 2103 908 16 - 0 Fax: +49 2103 908 16 - 99 info@de.nilorn.com NILORN INDIA PVT. LTD Plot no. 9c, Sector – 3 Parwanoo – 173220 (HP) INDIA Tel. +91 1792 235232 Fax +91 1792 233176 info@in.nilorn.com NILORN ITALY Ribelle srl Via Oceano Altantico 21/A 41012 Carpi (MO) ITALY Tel: +39 3381611351 info@it.nilorn.com NILORN PAKISTAN (PVT) LTD 2nd Floor, Yasir Chambers Gulshan –E-Iqbal, Block 13A Main University Road P.O. Box 75300 Karachi PAKISTAN Tel: +92 21 349 92151 Fax:+92 21 349 92153 info@pk.nilorn.com NILORN PORTUGAL – INDÚSTRIA DE ETIQUETAS, LDA Rua Central de Barrosas, 304 4585 - 902 Recarei – Paredes PORTUGAL Tel: +351 22 411 95 80 Fax: +351 22 411 95 99 info@pt.nilorn.com NILORN SHANGHAI LIMITED Rm 701, 288, Chengjiaqiao Road. Minhang District, Shanghai, CHINA Poastal Code 201103 Tel: +86-21 345 512 90 info@sh.nilorn.com

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NILORN TURKEY Mimar Sinan Cad. Ünverdi Sok. No:50. Kat:3. 34540 Günesli Istanbul TURKEY Tel: +90 212 657 76 76 (pbx). Fax: +90 212 657 75 10 info@tr.nilorn.com NILORN UK LTD 1A Acre Park Dalton Lane Keighley West Yorkshire BD21 4JH UNITED KINGDOM Tel: +44 1535 673 500 info@uk.nilorn.com NILORN USA LLC 3499 Meier Street Los Angeles, CA 90066 UNITED STATES Tel: +1 888-315 1875 info@us.nilorn.com


Dear Reader A new year with new opportunities and challenges and looking back on last year, I am very pleased with the development of our company.

We have never been more global and we have opened new markets and increased sales in all our major markets during 2016. It was our best year ever which is, in a very challenging international market, an achievement we are very proud of.

It is my great pleasure to hereby present the first edition of Nilorn’s Branding & Design magazine of 2017.

Our ambition is to spread the latest news within branding - we have articles from our operation in India,

a city report from Rotterdam and a very interesting section on sustainability within the textile and fashion industry. Many things are happening here at Nilorn and our ambition is to be at the forefront in order to offer

and recommend the best solutions within branding. We also present our latest design collections which we hope will inspire you. This issue features a photoshoot in South Africa - which was inspired by one of the collections – where we found the perfect surroundings in order to present the concept with the right image.

As always, myself and the Nilorn team offer our high level of service both for whole concepts and smaller projects - I am confident that we can help you to develop a strong branding identity to make your brand

become more unique. Nilorn has more than a half a century of experience in creating and supporting brands ensuring that they are more visible and successful. We can do the same for you and create a partnership between us - we aim to be your first choice in branding

I wish you an interesting and inspiring time with our magazine.

All the best,

Claes af Wetterstedt

CE O

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NILORN WORLDWIDE

India

N I L O R N W O R L DW I D E all lights on

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NILORN

India, the Fashion World’s Next Manufacturing Powerhouse? Fashion comes from within... India’s romance with fashion has been tender and has grown leaps and bounds over the centuries marking its presence in a treasure trove of fashion inspiration promised to the global arena. Its dominance in fashion is unrivalled and dates back 5000 years to the INDUS valley civilisations. Buoyed by its trade in dyed cloth and advances in textile trade, block printing and resist dyed fabrics during the second century and it is now heading towards being the second largest producer of textile and garments in the world. Statistics show that India’s fashion industry contributes 27% to the country’s

foreign exchange flows and is expected to grow to a size of US$223 billion by 2021. Indian fashion’s impact on the worlds runways has become so omnipresent it cannot be dismissed by even the most fashionably cynical. Take Indian ladies kurti for instance, which is revelling in the global fashion limelight to become a repertoire of popular stores such as H&M, CHLOE, GUCCI, DOLCE AND GABBANA, ROBERTO CAVALLI and VALENTINO to name just a few. The Indian raw material coupled with its diverse culture is feeding the imaginations of many


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NILORN WORLDWIDE

WITH 19 TEAM MEMBERS ON-BOARD OUR MAIN AIM IS TO GIVE WORLD CLASS MERCHANDISE AND LOGISTICAL SUPPORT TO OUR CLIENTS AND THEIR FACTORIES IN THE SUB-CONTINENT.

fashion hungry international designers. For instance, Cavalli T-shirts with Indian gods made international headlines at MILAN fashion week last year. GIORGIO ARMANI parading into the fashion plates with jodhpuri trousers in his lines and young passionate designer ZAC POSEN from the US draws his inspiration from India in his ‘tribalite’ section. However the path has not been without its bottlenecks. Unfortunately, many short term, medium term and long term risks in geopolitical tensions, volatile financial markets with low potential growth in advanced economies having uncertain outlook and uncertain demand is taking away its clamorous share. Plus the quagmire of frequent indirect tax policy changes, the rise of triangle manufacturing with the incongruent duty structures have made way for neighbours like Bangladesh and Vietnam to steal a march over India. Internally the decision of demonetisation has shaken the industry into a crippling short term setback. The ‘Make in India’ campaign is raising the profile and prospects of India’s garment and textile industry. The future outlook for Indian textile is promising with government rushing to re-engineer the existing scheme of policies, technological upgradation fund and scheme for integrated textile parks. With strong commitment to uplift the complete value chain focussing right from fibre to fashion in a planned organised growth allowing itself to give cut throat competition to its so called rivals and will proudly say that it is INDIA’S century.

in India is mostly concentrated in 2 major zones. The first being the National capital region (NCR) which comprises Delhi and its surrounding areas and second being the triad of Bangalore, Chennai and Tiruppur in South India. Keeping in mind the requirements of existing customers the office was established in the central business zone of Delhi - this also meant we were close to our factories located in the outskirts of Delhi. The business grew modestly over the years to reach an annual revenue of INR 210million by the end of 2016. With 19 team members on-board our main aim is to give world class merchandise and logistical support to our clients and their factories in the sub-continent.

NILORN INDIA

Nilorn India Private Limited, services customers not only in India but in other south east Asian countries as well. Our warehouse with its 6-member team offers a total area of 1500m2 allowing us to deliver 300-400 orders every day. Our aim is to provide next day dispatch for goods in stock. The 9-member team of our customer service unit ensures customers are well aware of the current status of their orders.

Nilorn India was set up in 2008 to offer more localised service to our European customers who had already been making garments in India for a long time. The textile industry

The future growth strategy includes offering our world class service and web platform to Indian retailers and brand owners so we can be part of the Indian growth story.

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NILORN WORLDWIDE

Production facilities in Nilorn India

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T H E C R I T I C A L S L I D E S O C I E T Y. C O M | @ T C S S

MICK RODGERS IN MALIBU. SHOT BY COLE BEAL


T H E C R I T I C A L S L I D E S O C I E T Y. C O M | @ T C S S

MICK WEARS THE DEJA VU BOARDSHORT & TCSS JUMBLED STEAMER


ARTICLE

IN THE HIGH-SPEED WORLD OF FASHION TODAY, LARGE SCALE CORPORATE COMPANIES CHURN OUT NEW BRANDS ON A WEEKLY BASIS, MAKING IT VERY DIFFICULT FOR YOUNG AND INDIVIDUAL BRANDS TO GET A BREAK IN THE INDUSTRY - NO MATTER HOW GOOD OR PASSIONATE THE DESIGNER MAY BE. IN DENMARK, THE BRAND ‘LES DEUX’ HAS PROVED THAT WITH NOT ONLY A GOOD IDEA BUT WITH PASSION, BELIEF AND DETERMINATION, IT IS STILL POSSIBLE TO MAKE IT IN THE HARD WORLD OF FASHION! SINCE 2009, IS HAS GROWN TO BE A STABLE AND RELIABLE BRAND - NOT ONLY HAVING SUCCESS IN DENMARK BUT IN MANY OTHER COUNTRIES. BRANDING & DESIGN ASKED MATHIAS JENSEN, ONE OF THE BRAND’S CO-FOUNDERS, HOW IT ALL STARTED!

ALL PHOTOGRAPHY AND TEXT COURTESY OF LES DEUX.

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ARTICLE

»WE CREATED OUR LES DEUX SNAPBACK, AND IT SOLD OUT VERY QUICKLY; ALMOST TOO QUICKLY. SO WE BEGAN TO INCREASE PRODUCTION.”

Les Deux’s story begins in the Danish capital of Copenhagen, where two young men raised with different cultural backgrounds met with an idea to create a distinctive fashion brand. Together, they identified a niche in the fashion market and so, in 2009, ʻLes Deux’ was born. The French name reflects the two different backgrounds of the founding members named Andreas and Virgil. Additionally, it reflects the preppy and street fashions upon which the brand was founded. The two entrepreneurs decided that their fashion brand would combine the preppy fashion reminiscent of North Zealand, with the darker roots of Nørrebro, Copenhagen. To begin with, they found a few old English patches and sewed them onto a white t-shirt. The t-shirt was then revealed to friends and family, who praised their design. This became a catalyst which fuelled the entrepreneurial duo. Now, all they had to do was sell the t-shirt to a few stores in Denmark and the brand would be born. One June morning, Andreas and Virgil jumped in their car and went for a road trip to visit all of the menswear shops in Denmark. The duo were stoked and raring to go as they toured the country with their one t-shirt in their Mini Cooper.

Unfortunately, their first stop was unsuccessful. Andreas and Virgil were almost laughed at when they presented their t-shirt. “What’s the concept, boys?” asked one man. “What can we do with this one t-shirt from a completely unknown brand?”. Needless to say, they didn’t sell anything to that store - and nor did they in the next thirty stores. Yet the duo possessed an indomitable spirit and they continued their journey until they were in Aarhus, Denmark’s second largest city. Here, they met Nikolaj and Steffen, whose shop was in the heart of this vibrant city. When their eyes fell on the t-shirt, they loved it from the outset. They bought twelve t-shirts and thus, a connection with Les Deux was established. The t-shirt sold extremely well and in the summer alone, they had sold over 500 t-shirts.

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ARTICLE

Speaking of this initial success, Les Deux’s Creative Director Mathias Jensen elaborates on the brand’s focus, “We mainly focused on telling our story and we gradually became aware of our place in the market. We just needed time to distinguish our existence. Who were we, and how do we get our name out there?”

brand recognisable. Les Deux grew from one simple t-shirt, to now over a hundred items available in different colours. The brand is growing steadily with a presence in around ten countries, together with their dreams and indomitable spirit fuelling their expansion. Les Deux is a fresh, authentic brand which strikes the balance between street and smart apparel. Their range is versatile because it resonates with the inner sexuality of the individual. So whether you’re a trimmed businessman or a fashionconscious teenager, Les Deux’s fashion is complementary.

Mathias further elaborates on the process Les Deux went through in order to come up with the portfolio, “We played around with different styles and ideas of how to present our brand. Eventually we came up with the idea to make a snapback. This may sound like an easy choice, but at the time, no other fashion brand was making caps. We were alone in this and so we had a chance to become more exclusive. We created our Les Deux snapback, and it sold out very quickly; almost too quickly. So we began to increase production.”

From the very first sketch until the final stitch, love is infused into each detail. It is this very love which makes Les Deux’s apparel timeless and tailored to every person.

By the summer of 2010, Les Deux had sold almost 25,000 snapbacks, making the

For further information contact: www.lesdeux.dk

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PANTONE 2301 C 16-0230 TPG CMYK 48, 0, 100, 14


PANTONE 2301 U 15-0343 TPG CMYK 34, 0, 72, 27


ARTICLE

WORDS: STEPHANIE DUVAL

25 is a beautiful age. It’s young enough to have the world at your feet, yet old enough to have accumulated some life experience and have a better sense of who you are. If Hampton Bays were a young woman, she’d have a bright and happy personality and would be counting down the days to her birthday festivities.

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ARTICLE

“IT’S JUST THAT WE DON’T MAKE CONCESSIONS ON QUALITY, EVER. IT’S IN OUR DNA.”

To properly tell the story of Belgian fashion label Hampton Bays, we need to dive into a bit of East Flemish family history. The entrepreneurial Santens family was involved in many different businesses, but best known for its terry cloth factory in Oudenaarde; while the Andries family founded fashion company Andries & Co in 1927 in Destelbergen and launched fashion label Andres in 1968. The fates of the two families intertwined when in 1985 Marc Santens bought the Andres brand and put his youngest daughter, Isabelle, in charge. Isabelle Santens worked tirelessly to turn the fashion company around and succeeded in making Andres – which changed to Xandres in 1997 – an internationally renowned and iconically Belgian brand. She also enlarged mother company Andres’ portfolio, by adding Xline for bigger sizes in 2003 and by creating Hampton Bays in 1992. In 2016, the Andres corporation was bought by the French Damartex group, still

guaranteeing its autonomy but at the same time enabling the company to overcome its financial woes to thrive and expand. Isabelle Santens has referred to the Andres labels as ‘her children’ and is happy to see they will be in good hands. She is sticking around for the birthday celebrations of Hampton Bays though, which turns 25 in 2017. WHAT WOMEN WANT

“In 1992 I felt there was a place on the Belgian market for a more casual brand, in the spirit of American brands such as GAP and Banana Republic”, explains Isabelle. “The first two seasons, we focused on a menswear collection, but we were having difficulties reaching an attractive price point because we needed volume for that. When we added a women’s collection that took flight immediately, we decided to phase out the men’s collection and focus on the Hampton Bays woman instead.” A few years later Andres also stopped producing

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the Xandres collection for men, effectively turning the company into a place that revolves around ‘what women want’. Thanks to the addition of Hampton Bays, it certainly wasn’t just about what one particular woman wanted. “With the new brand we wanted to attract a slightly younger audience at a slightly lower price point” says Isabelle. “The price difference with our Xandres collection is maybe 10 or 15%, mostly thanks to a choice for other materials. The quality of both brands is at the same high level. I always say: you don’t see a Beetle driving out of a Rolls Royce factory… which is not to say that I’m comparing our company with Rolls Royce,” she adds with a hearty laugh. “It’s just that we don’t make concessions on quality, ever. It’s in our DNA.” The biggest difference between Xandres and Hampton Bays is that both collections are meant for another time in a woman’s life.


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Xandres is a bit more dressed up, while Hampton Bays is largely casual, with a dressier piece here and there. “We’ve always loved being able to combine a casual look with a sweet touch, or a romantic silhouette with a clean look. We’ve incorporated a lot of trends throughout the years, but that sense of wanting to create a total look has always been there. I think it’s typically Belgian,” explains Isabelle. “You see it at Dries (Van Noten, ed.), too. We try to have a bit of casual, a dressier look, a touch of cotton - a combination of all those things in every collection.”

detail in sync - from the fit and finish of the clothes to the photography of the campaigns, the design of the labels, the accessories and even the invitation to the seasonly fashion shows. Andres, and by extension, Hampton Bays, certainly adhere to this philosophy. Which is why, when she opened the first Hampton Bays stand-alone shop in the stylish Belgian coast town Knokke, Isabelle asked Belgian architect Vincent Van Duysen to create a space that would perfectly translate the world of the Hampton Bays woman. “It was the first time we could show the entire lifestyle of the brand”, Isabelle says. “The shop was not very big, but it did tremendously well right from the beginning.”

But it doesn’t stop there. According to Isabelle, Belgian fashion labels are known for creating an entire universe, with every

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NEW DIRECTION

A while ago, Hampton Bays underwent a rebrand, for which it collaborated with Nilorn. “We never see suppliers as only that – they are also partners in a sense,” tells Isabelle. Bart Van Trimpont of Nilorn Belgium wholeheartedly agrees: “We always strive to form partnerships where we can build a fruitful long-term relationship. It had been a while since we’d been invited to get creative with Hampton Bays, so we had a lot of fun creating and developing their new logo and labels.” The new logo is not a complete break with the past, but rather a sharper focus on the future of the brand. It comes with a laser-focused strategy, too. “We’re going to redirect our focus to the product categories in which we can lead,” says Isabelle. “Knitwear remains very important for us and throughout the years our dresses have become a strong category too. Some other categories have always underperformed a bit because the consumer looks to other brands for them, so we’re not going to keep building collections around them.” As Head of Design, Isabelle remains very closely involved in the creative direction of the brand. “It’s all a bit more playful and fun again,” she says, “Colour has always been very important to us, too. I remember years when no other brands were doing colour and yet the colourful items from our collections had a great sellthrough. We have to keep that fresh and vibrant touch alive.”


ARTICLE

Isabelle Santens

BORN IN BELGIUM

When asked if Isabelle has a favourite between the three brands she helped create and develop, she smiles and shakes her head: “Xandres is the biggest kid and asks for the most attention, while Xline sort of tags along with that. Hampton Bays, on the other hand, has been under pressure quite a bit. The question has been asked whether it made sense to continue and I fought to make that happen. We’ve been through a lot and it hasn’t always been easy, but 25 years is not nothing.” Isabelle refers to the licence deals between Hampton Bays and JBC for kids clothing and Torfs for shoes, when she recounts the challenges she’s come across at the head of the brand. “I didn’t take into account the negative comments we’d get from our distribution network, when we started these

collaborations. Here I thought we were being a modern company – finding exciting ways of collaborating with other beautiful Belgian companies. To this day I am still very happy with these deals. JBC succeeded in translating the Hampton Bays identity to kids: the girl was easier to imagine – she’s her mother’s daughter, but the boy didn’t have a men’s collection to look to. I think JBC did a great job in creating the little guy.” The licensed collections were another sign on the wall the Hampton Bays name had come to mean something in Belgium. “It certainly felt like a confirmation, especially when the collections ended up having great sell-throughs”, admits Isabelle. “Yet many people still don’t know Hampton Bays is a Belgian brand and that’s something I’d like to change in the near future. We’ve never

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promoted it, but it feels like the right time to join the #IkKoopBelgisch initiative, for example. Marketing is about stories, but their content has to make sense. Lots of American brands have really big stories, but it amounts to thin air when they can’t be transparant about where their clothes are sourced or produced. We try to be very honest in that department. Social responsibility is another thing we should be talking about more often”.

IT’S OBVIOUS ISABELLE SANTENS IS READY TO TURN ANOTHER PAGE IN THE BOOK OF HAMPTON BAYS, BUT SHE’S NOWHERE NEAR THE END OF THE STORY.


PLACES YOU MUST VISIT

PLACES YOU MUST VISIT Our ‘places you must visit’ pages offer an insight into just a few of the interesting sites, venues and shops we visit around the world that inspire us here at Nilorn.

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PLACES YOU MUST VISIT

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PLACES YOU MUST VISIT

TRANSFORMER FITZROY THE SITE OF AN EX-TRANSFORMER WAREHOUSE, HAS BEEN RE-DEFINED INTO THE LATEST OFFERING FROM THE TEAM BEHIND THE VEGIE BAR, PANAMA DINING ROOM, ST JUDE´S CELLARS AND RICE QUEEN. PAYING HOMAGE TO ITS HISTORY THEY HAVE CALLED IT TRANSFORMER FITZROY.

TRANSFORMER FITZROY 99 ROSE STREET FITZROY 3065 AUSTRALIA www.transformerfitzroy.com

OPENING HOURS: MON-THU 5:30pm - 10pm FRIDAY 11:30am - 11pm SATURDAY 9am - 11pm SUNDAY 9am - 10:30pm

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PLACES YOU MUST VISIT

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PLACES YOU MUST VISIT

Vacant for many years, Laki Papadopoulos and partners have worked alongside award winning sustainable architecture specialists, Breathe, to bring the warehouse back to life. “The existing building had layers of character from its past life, so the obvious choice was to insert the new works within the existing shell. Tucked behind the warehouse is a small courtyard that was the key to the design concept. Sitting in the courtyard, which was an oasis of ivy, was so inspiring it gave us the idea to extend the experience of the garden inside. This concept interlinked perfectly with Laki’s

passion for vegetarian food & good quality produce,” - Bettina Robinson, Breathe. There are two defining elements to the design - THE SHED and THE GARDEN. Low height concrete planter boxes create ‘plots’ of intimate dining spaces. The bold timber clad shed nestled under the existing pitched roof, houses the back of house ‘tools’ of the restaurant. Texture and lowtech simplicity was the key to making the new design fit humbly within the existing building. The material palette is a collection of low embodied energy materials, common

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to the garden. In-situ concrete, recycled timber, mild steel, cyclone wire, raw brass fixtures, cement sheet, outdoor fabrics & and an abundance of plants come together. Transformer Fitzroy modus operandi is quite simply to celebrate the seasons. “We will build the menu around what vegetables are in season because this is obviously when they are at their best and most importantly taste the best”, Chef Bryce Edwards. It’s a sophisticated, refined and experimental menu with an emphasis on the seasons, with a large range of Vegan and Gluten free options.


PLACES YOU MUST VISIT

WORDS: CHRIS PICKINGS

The idea came about 5 years ago when my wife and I first moved to Melbourne from Sydney. I am originally from the UK and had always been interested in clothing, style, history and good things in general. When we arrived in Melbourne, a city known in Australia for its style and creativity, I was shocked by the lack of good menswear stores. None of the brands and things I liked were available in Melbourne and could only be bought online, which, for me, lacks the experience factor in shopping. It dawned on me that experience was being lost in retail, particularly for men, as online shopping grew and high streets became saturated with big name brands selling fast fashion.

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PLACES YOU MUST VISIT

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PLACES YOU MUST VISIT

Once we decided to start the business 4 years ago, we focussed on Gertrude St in Fitzroy - a vibrant inner city suburb. The street was known for a handful of female boutiques and some great restaurants, but there was virtually nothing for men. The Barbershop had to be part of the store as this creates a focus and reason to come by even if you aren’t shopping - it also adds to the experience and community feel of the store.

have a connection to a certain historical area of style. We don’t focus on any­ partic­­ular­ era of men’s fashion, although collections are often workwear or military inspired. We aim to collate a selection of garments from around the world to give our clientele the opportunity to learn about new things and create their own individual style.

PICKINGS AND PARRY

Our entire concept is built on authenticity, quality, individuality and a story. The interior is made up of interesting and practical pieces, such as the 1964 La Faema E61 Coffee Machine, the 1930’s School Bench Seat, 1940’s Cake Counter, 1940’s Union Special 3200G Chain Stitch Machine, 1965 Michael Caine Ipcress File Lithograph, Railway and Tram Car luggage racks, Raynor Barber Chairs, 1970’s School Gym Racks, 1905 National Cash Register, 1950’s Map Draws - the list goes on.

126 Gertrude Street, Fitzroy VIC 3065 AUSTRALIA www.pickingsandparry.com

OPENING HOURS - RETAIL: Monday - Tuesday - Wednesday Friday - Saturday 10am - 6pm Thursday 10am - 7pm Sunday 12am - 5pm

OPENING HOURS - BARBERSHOP: Monday - Tuesday - Wednesday Friday - Saturday 10am - 6pm

We select brands that have either a long heritage in their manufacture and quality, or

Thursday 11am - 7pm Sunday - Closed

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PLACES YOU MUST VISIT

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Sculpture by the sea Between 20 October and 6 November 2016, once again the coastal walk between Bondi Beach and Tamarama Beach was transformed into a 2km temporary sculpture park, with over 100 sculptures by artists from Australia and around the world. Three members of the Swedish design team were there.


PLACES YOU MUST VISIT

Previous page; Yumin Jing, Travelling Bag Below; Lou Lambert, Boolaloo Right; Inge King, “Celestial rings I”

BONDI PARK

BONDI BEACH

WHAT IS SCULPTURE BY THE SEA?

Staged on the spectacular Bondi to Tamarama

Coastal walk Parks (Bondi, Hunter, Marks)

coastal walk, Sculpture by the Sea, Bondi - is

Bondi Icebergs

one of Sydney’s most popular events, with

Sculptures (pictures) Beach

520,000 visitors viewing over 100 sculptures by artists from around the world. Held since 1997,

HUNTER PARK

this free to the public exhibition captures the imagination of Sydney and its visitors for three weeks each spring and is the largest annual sculpture exhibition in the world. The exhibition generates an almost unprecedented level of MARKS PARK

excitement among the public as they enjoy one

MACKENZIES POINT

of the most unique events in the world. www.sculpturebythesea.com

AMARAMA BEACH

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PLACES YOU MUST VISIT

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PLACES YOU MUST VISIT

Jette Mellgren, Nests

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PLACES YOU MUST VISIT

Top left; Oliver Stretto-Pow, Infrastructure 5 Below left; Jonathon Leahey, Signed Top right; Seung-Hwan Kim, From the Nest Below right; Lang Ea, pop bang boom little pom poms always turn into the mother of all pom

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JEANS YOU CAN TAKE OFF-ROAD

Ossoami produces the world’s first children’s jeans with Cordura® Denim, to reinforce the knee - a fabric that is as soft as regular denim but over 15 times more durable to abrasion and wear! Guaranteed to be the market’s most durable children’s jeans that let children be children.

WWW.OSSOAMI.COM


DISCOVER OUR ONLINE STORE WWW.HAMPTONBAYS.BE


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WORDS: LOUISE HARVIG OLSMAR

FASHION WITHOUT WASTE Have you joined the sustainability movement? Started recycling your PET bottles, riding your bike to work and limiting power use at home? These are all small but important actions that can help create a more sustainable world. Many fashion companies want the world to become a greener place and have also joined in - and Nilorn is among them. We understand that producing environmentally friendly products involves recycling, sustainable production and the reduction of both energy consumption and transport use across the entire supply chain. We’re constantly working to find commercially viable alternatives that are good for the planet. As the second biggest industry in the world, fashion requires immense resources. To take care of both current and future generations, we need to ensure that natural resources are used responsibly.

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In recent times, a range of steps have been taken towards creating greater sustainability within fashion. One of these came in the early autumn of 2016 at Munich Fabric Start, one of Europe’s leading textile trade shows. While in the past the show has set aside a small corner to sustainable fashion, organisers this year decided to focus on sustainability and to educate visitors about its importance. An entire hall – Key House – was dedicated to sustainability with a wide selection of suppliers’ certified organic fabrics placed on display.

I:CO, recover and MUD jeans, to name a few. Take the case of I:CO, an international service provider for collecting, reusing and recycling clothing and shoes. Through the use of an innovative ‘take-back’ system and a worldwide network of partners, the company is able to facilitate the re-use of both clothing and shoes, and it pre-processes constituent materials so that they can be returned to various production cycles. This reduces waste, preserves resources and relieves pressure on the environment. This ingenious take-back system provides the retail sector with the ability to take responsibility for their products, allowing companies to use their points-of-sale as hubs for taking back clothing and shoes for re-use and recycling. Some 60 partners, including H&M, are already taking advantage of this offering and are co-operating with I:CO in keeping valuable resources in the loop. Consumers in 65 countries can now take their old clothes and shoes and drop them off easily and conveniently at any of the many I:CO trading partners. If you do, you will receive a voucher for your next purchase in return. All items collected are consolidated and brought to a dedicated sorting plant run by external partners or by SOEX Group in Wolfen, Saxony-Anhalt, Germany. Here every single piece of clothing is sorted by hand and categorised according to its best possible use. Clothing that is still wearable accounts for about 60 percent of turnover and is retained for use. Clothing that can no longer be worn – about 40 percent of turnover – is processed according to the characteristics of the individual items. So, your old woollen sweater might become a woollen winter hat. Textiles that are particularly absorbent are used in the production of rags. Others fabrics are mechanically recycled (torn into fibres) and used for applications such as insulation. Zippers, buttons, and other metallic material are removed during this

Major clothing companies are also focusing on sustainability and others are following in their footsteps. Levi Strauss, for example, has modernised and transformed its brand, in part through a strategy of emphasising the sustainability of its garments right from their origins to their sale and life after the consumer has taken them home. Meanwhile, H&M´s ‘Conscious’ collection highlights sustainable products, including those made from more sustainable raw materials. Fashion giants including Mango, Zara and Benetton are also doing their bit by incorporating sustainable fabrics and design approaches. RECYCLE, RETHINK, REWARD

So, what’s the difference between recycling and upcycling? One way of describing recycling is that you alter or adapt a product for a new use without changing its essential form or nature - for instance, a coffee cup might be used as a flower pot. Upcycling, on the other hand, is the process of transforming by-products, waste materials and useless or unwanted products into new materials or products that are of better quality or that have greater environmental value. Instead of recycling a PET bottle into a PET bottle, you upgrade the material. Many global companies and organisations are working towards upcycling without waste, including

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process and then sent for use within the metal working industry. A percentage of the fibres obtained are used as raw material in the production of new yarn. For each kilogram of clothing and shoes processed, two euro cents are donated to selected organisations or to the CharityStar initiative.

The goal is to inspire more sustainable consumption and conscious fashion choices. DESIGNED TO BE MADE AGAIN

A SYSTEM THAT GUARANTEES THE USE OF RECYCLED FABRICS

If you love your jeans as much as you love this planet, then you should try a pair of MUD jeans. MUD Jeans is a Dutch denim brand whose owners dream of a world without waste.

Have you ever wondered where and how that gorgeous silk embroidered blouse or those cool, snug-fitting jeans you just bought were actually made? There are now organisations working to provide consumers with just that type of information. Take the case of REMOkey. It’s an organisation that promotes the recycling of fabrics and the sustainable production of recycled goods. In other words, it’s a system that guarantees the use of recycled fabrics, ensuring transparent traceability, environmental savings and manufacturing experience.

The company’s passionate philosophy is based around the principles of a circular economy. This basically means not only recycling products but designing them so they can be made again. This includes the recycling of worn or returned jeans and the upcycling of returned jeans, either through repair or resale. Plus, you don’t even have to buy a pair of jeans – you can lease them. This represents something revolutionary in terms of the role played by brands, as the interaction between the brand and the consumer doesn’t end with the purchase – it’s just the beginning of a relationship.

REMO delivers information on the origin and past life of that blouse or those jeans, along with the precise percentage of recycled content used and the resulting environmental savings with regard to water, CO2 and energy. The REMOkey label gives both you and the reseller extremely reliable and transparent information about the use of recycled fibres in the product.

It’s a simple reality that we can’t continue using up materials for packaging and clothing, and that we need to instead use and re-use our precious resources. We can’t, for example, keep using 8,000 litres of water to produce ONE single pair of jeans. Not when a pair of returned jeans can be upcycled into a vintage pair and eventually recycled and used

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again for new items, such as new jeans or sweaters. But there’s more than one way to upcycle. Shipping can also be carried out in a sustainable way. MUD Jeans, for instance, uses Repack, a unique innovation already being used by 20 online shops in Finland. This green approach to shipping was invented by a number of industrial designers and environmental specialists who were worried about the growing amount of disposable packaging being shipped from e-commerce sites to consumers. This concern about waste prompted the founders to develop a reusable and returnable form of packaging called Repack. The package can be used over 20 times and is extremely easy to use. You simply fold it after use and drop it into a post box anywhere in the world. TURNING WASTE INTO TEXTILES

The recycling process for MUD jeans involves shredding them into pieces using machinery and then processing them back into cotton fibres which can be used later on. The fibres are then sent to Recover, which is located south of the Spanish city of Valencia. Here in the pretty town of Banyeres de Mariola, Hilaturas Ferre opened a textile manufacturing company in 1914, producing hard-wearing fibres for technical use. In 1947, the Ferre family started recycling cotton textile waste into cotton yarn.


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Since then, the Ferres have turned textile waste into the world’s finest quality recycled yarn. Hilaturas Ferre called the unique system ‘Recover’ – a name that reflected both the process and the purpose. Today, Recover yarns are used to make materials for almost every type of fashion accessory and home product. The technology used in Recover is state of the art in terms of garment and clothes recycling. The process takes advantage of the fact that the cotton involved has already been farmed and processed - and it makes use of the dyes that have already been selected. Recover cotton fibre is combined with carrier fibres such as RPET to help strengthen the yarns and create consistent and unique colours. Recover now works with global brands, collectors and retailers and recovers high-quality cotton fibre from carefully selected post-consumer or pre-consumer waste. TO MAKE A DIFFERENCE IT IS NECESSARY TO BE PERSISTENT

It is clear that a growing number of businesses within the fashion industry see sustainability as an obvious choice, despite the many challenges involved. However, there are many issues that need to be solved and many obstacles to be passed in order to achieve sustainability throughout the entire production chain. Issues include the fact that recycling networks are not yet as extensive as conventional supply chains and the challenge of ensuring transparent traceability throughout all production stages. Hopefully, we have only seen the beginning of what can be done within the fashion industry, in terms of sustainability. One thing that we can be sure of is that people will keep using clothes as a way of expressing themselves, and the way clothes are used will affect the choice of materials, design and the way they are produced. Upcycling without waste is here to stay.

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PANTONE 553 C 19-0419 TPG CMYK 67, 47, 61, 60

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PANTONE 553 U 18-6011 TPG CMYK 67, 47, 61, 21

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51.924°N / 4.4777°E

WORDS AND PHOTOS: EVELYNN VERCAEMST

CREATIVE AND EXPERIMENTAL Second cities. What Milan is to Rome, Porto to Lisbon and Barcelona to Madrid - that is what Rotterdam is to Amsterdam. Although a little overshadowed by their main counterparts, being second in size and population is not always a disadvantage. Second cities tend to be more self-assured, existing for themselves rather than for tourists and from this, creativity and an experimental mind-set stems. Unpretentious and daring architecture, art galleries and concept stores - Europe’s largest port has it all.

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INSTEAD OF REBUILDING, ROTTERDAM DECIDED TO START ANEW

BUILDINGS & SKYLINE

After the bombing in 1940, which put the whole city centre in flames and destroyed more than 24,000 houses, Rotterdam adopted a real progressive attitude to the post-war reconstruction. Instead of rebuilding, they decided to start anew. The urge for modernisation and renewal resulted in striking architectural landmarks and an impressive skyline defined by highrise buildings and sky-scraping glass towers. All of this makes for the beauty that is ‘Manhattan on the Maas’ today

MUSEUMS – HET NIEUWE INSTITUUT

Old Masters, modern art, contemporary design and whale skeletons - Rotterdam’s museum district caters for every cultural preference. The renowned Museum Boijmans Van Beuningen is home to some famous pieces by world-class artists such as Rembrandt, Mondriaan, Van Gogh and Dalí, while Kunsthal Rotterdam showcases the oeuvre of fashion photographer Peter Lindbergh. Less well known, but equally worth a visit, is Het Nieuwe Instituut. Focusing more on design, innovation and digital culture, Het Nieuwe Instituut displays exhibitions as well as carrying out research and publishing reports on the outcome of these projects. Their most recent exhibition ‘The Life Fair’ examines the influence of technology on the human body. With universal topics such as health, work and sex, the fair lets its visitors explore commercial products, services and scenarios to help them monitor and even improve physical functions.

MARKTHAL

Probably one of the prime examples of Rotterdam’s creative and innovative character is the Markthal, which opened in 2014. When EU regulations restricted the outdoor sale of fruits and vegetables, the experimentally-minded metropolis saw this as an opportunity rather than a restriction and responded with The Netherlands’ first - and Europe’s largest - indoor market. Aside from providing 4,600m2 of market stalls and food stands, the Markthal also houses 230 apartments, curving over the food hall in a spectacular arch. What tops this architectural masterpiece is the 11,000m2 large artwork by Arno Coenen, which displays an almost hallucinogenic panorama of supersized fruits and vegetables.

Museumpark 25, www.hetnieuweinstituut.nl WEENA

Rotterdam is one of those cities that continues to surprise you everywhere you look. Located between the dozens of sky-high buildings surrounding Central Station, you will find the welcoming and green oasis that is Weena. While being a nice spot for coffee or tea, you can also head to Weena for breakfast, lunch or dinner.

Dominee Jan Scharpstraat 298, www.markthalrotterdam.nl

Weena 202, www.weenarotterdam.nl

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Markthal - Europe´s largest indoor market

Het Nieuwe Instituut

WEENA Restaurant

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GROOS offers products that have been made in Rotterdam

GROOS

HOTEL NEW YORK

For pure Rotterdam pride, GROOS is the place to be. The name is an old Dutch word for feeling proud, referring to the fact that the shop only offers products that have been made in Rotterdam. GROOS displays and sells a vast array of items, from prints and bags to homeware design.

Just across the Erasmus bridge at the end of the Wilhelmina Pier, surrounded by some of Rotterdam’s finest high-rise architecture, you will find the iconic building of Hotel New York. Housed in the former head office of the Holland America Line, every inch of this hotel breathes history. From 1873 until 1978, this was the place where thousands of Europeans started their boat journey to New York, in search of a better life. Nowadays, Hotel New York offers luxurious rooms as well as a unique and atmospheric place to have lunch or dinner.

Schiekade 203, www.groosrotterdam.nl

Koninginnenhoofd 1, www.hotelnewyork.nl

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Hotel New York


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Watertaxi

Fenix Food Factory

FENIX FOOD FACTORY

WATERTAXI & PORT

Skip dessert at Hotel New York and head to Fenix Food Factory, only five minutes away. The old port warehouse is not huge, but does offer a nice variety of food and drinks. Upon entering, the smell of bread and pastry draws you over to Jordy’s Bakery, famous for their hazelnut brownies and spelt chocolate chip cookies. Beer connoisseurs will find something to their liking at Rotterdam brewery Kaapse Brouwers, which serves no less than thirty beers straight from the tap. Walking further through the warehouse you will encounter book shop Bosch&deJong, right before passing by Booij Kaasmakers, which sells more than a hundred types of cheese, Holland’s tasty trademark.

Water plays a major role in Rotterdam’s daily activities. The Port of Rotterdam is the largest port in Europe, and the third busiest worldwide, after Shanghai and Singapore. With the river Nieuwe Maas flowing through a large part of the city, it provides a unique and adventurous way of transport. Harbouring more than fifty landing stages, Watertaxi Rotterdam brings you from the Euromast to De Kuip and from Hotel New York to the Witte de Withstraat in no time. www.watertaxirotterdam.nl

Veerlaan 19D, www.fenixfoodfactory.nl

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BRASCHIFUR.NET


DESIGN COLLECTIONS

17:1 DESIGN COLLECTION

CREATIVE LABELS AND BRANDING On the following pages, we present our latest design collections. Our aim is to provide our customers with inspiration and ideas on how they can take their labels and branding to a new level. We are always on the lookout for new materials and production techniques, whilst continuing to fine-tune the interaction between design, production and logistics. In this issue we asked photographer Olof Händén/Alexander ILIC, together with the stylist Andrea Albertyn, to interpret one of our latest collections, ’Georges Leroux’.

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FÖRSTA MODEBILDEN

PHOTO: OLOF HÄNDÉN/ALEXANDER ILIC STYLING ANDREA ALBERTYN


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Elegance throughout. | In every button, in every stitch, in every detail there is elegance. Leroux brings it all to the ultimate level through their history and the knowledge of how to create high end goods. | The skills and elegance of the company are demonstrated in their packaging and other branding material. Leroux has a legacy to uphold which means that their vision must transcend everything, down to the smallest details. Elegance is a legacy worthy of momentum and strength, and in so solidifies the image, the name – Georges Leroux.

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MODE BILD


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Photo Olof Händén/Alexander ILIC Styling Andrea Albertyn Hair/ Make up Johanni Nel Model Levi @Vision Models

The model is wearing clothes from a variety of brands:

H&M ZARA ADRIAAN KUITERS WOOLWORTHS SECOND TIME AROUND TOP SHOP EDGARS YOUNG & LAZY


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High performance in body and mind may require a boost from technical materials. Materials that are high performing and lead you one step closer to success and your goal. The structures we create have fewer limits than before. That, in combination with the composition of materials, make the products an extension of the body, more than a mere cover. Something that protects and strengthens us when we perform, work and exercise - with less effort than before. | To succeed we need to put in a bit of Effort.

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Who doesn’t love a little bit of rebel? | No matter which image we portray, deep down we all want to be a bit Rock ‘n’ Roll. To be the one who lives life on the edge, the one who has stepped over to the wild side and survived to tell the tale. | Mark your body and show which tribe you belong to. Slip into the clothes and let there be no mistake what kind of man you are. Finish the look off with the right accessories and you are ready to take on the world. Be bold, be daring and show the world that you take no prisoners.

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Simplicity at its best. | Aiiro, meaning indigo, is a Japanese/Swedish fusion. Both cultures have one thing in common, they prefer minimalism and simplicity in clothing and interior design. | Aiiro is versatile fashion with clean silhouettes, which can be combined with ease to meet the needs of the modern woman. The clothes easily make the transition from day to evening if the situation calls for it, as it often does in today’s society. | Courage can be said to be the guiding force behind the brand - You set the rules.

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A woman who has seen the seasons pass knows herself and which style is hers. Stylish, classic clothes with a modern touch is the recipe for success. | Femininity is something to be celebrated, with all its attributes expressed through lace and flowers. Imagine an English rose in full bloom, pruned to perfection, at the height of its beauty. A feeling every woman deserves to experience. | Pure Luxe. Pure Woman.

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Hear the waves crashing against the shore, feel the sand between your toes and, instead of following other people’s trails, make your own path on the beach and in life. | Natural materials in your clothes marry well with sun, sand and sea. You should always feel a part of the elements and live in unison with them, not against them. Gabeira’s style is effortless - you can share your clothes with your girlfriend, or your boyfriend, or … well, whoever? | You are attracted by a carefree lifestyle where the spur of the moment decides how you spend your day.

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Sprout, every child is a sprout that eventually will blossom into a full grown individual. That journey should be a fun, adventurous one – each child is unique and should be dressed to reflect his/her individuality. | Playful without being childish is the concept behind Sprout. An abundance of colour can go hand in hand with being cool. | However, the colours are calm and not ones that scream at the top of their lungs. Patterns, if any, are graphic and give a hint of the budding adult.

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Who writes our future? Us? Or someone else? | The future is a fusion of what has been and what is to come. | A fusion of natural materials and technological advancements to create a modern feel. | The resulting combination affects your experience through sight and touch. | The code is in the details. Break the code and visualise the path into the future. The signs are all around us, in art and fashion, for us to decipher, analyse and absorb.

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More is more! | Denim is more than mere fabric and fashion. It is a lifestyle. Denim can be worn to most of life’s occasions. Vizzini Jeans are the ones you wear to ‘red carpet’ occasions. | Let the denim envelope your skin, feel the satisfaction of a perfect fit and let the studs and leather tell a story - your statement to the people you meet on the path of life. | With a uniform of layer upon layer of denim you are ready to take on the world. You don’t follow. You lead. | Opulence has never been more tantalising.

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SANDLUND HOSSAIN MAKING BAGS THAT MATTER

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“WE AIM TO CREATE AN ENDURING BRAND THAT TAKES FULL RESPONSIBILITY OF OUR OWN SUPPLY CHAIN FROM RAW MATERIAL TO FINISHED PRODUCT, OR AS WE SAY, FROM COW TO WOW!”

NEW BEGINNINGS

Back in 1977 my parents, Jan and Inger Sandlund, made a life changing decision. They left the small village of Böle, located along the Pite River just south of the Arctic Circle, and joined The Swedish Swallows to work as volunteers in Bangladesh. The Sandlund family hail from a long tradition of tannery and bag making. The tannery in Böle is famous for being the only birch bark tannery in the world, a craftsmanship passed down from one generation of Sandlunds to the next since 1899. Today it´s a brand steeped in tradition and famous for its superior quality, attracting fans over borders and ages. In their new home, the rural village Bagatipara, Jan and Inger made many new friends, among them Atiq and Dolly Hossain. Atiq, a former teacher in Bagatipara, and his wife shared the same ambition as Jan and Inger, to strive for progress and social development, especially amongst the poor and young.

When Jan and Inger moved back home to Böle in 1979, the Hossains and Sandlunds kept in touch. It would take a long 20 years before they saw each other again - and when they finally did it was like they had never parted. This time around I got to tag along, that was when I met Tulin, Atiq and Dolly’s son, for the first time.

to Böle was in April 2006, he witnessed the breaking up of the ice at Piteå River, skied in the mountains of Arjeplog and tried some ice fishing - but it was not all about sightseeing. During his two-month stay he practiced in the tannery together with Jan and in the saddlery workshop to learn the basics of tannery and bag making.

Although 20 years had passed, Jan and Atiq still nourished the same vision for the region. They realised that the best way to bring about change was to create new jobs - so they started to investigate the possibilities of manufacturing leather goods in Bangladesh and they eventually started a joint venture.

For the past 10 years, Tulin and I have produced quality leather goods in Bangladesh for other brands. But our passion and enthusiasm for the trade and our ambition to change the mindset of leather production goes far beyond being mere providers. We want to create something that matters.

Tulin and I hit it off from the moment we met. 1999 was the beginning of a beautiful friendship that eventually evolved into a beautiful partnership, carrying on our parents bond and work. Tulins first visit

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A FAMILY AFFAIR

In 2015 things fell into place and our dream materialised into a small leather goods studio in Dhaka. We can now fully dedicate


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Anders & Tulin

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ourselves to the bags we always wanted to create – bags that matter. Our brand appeal lies not only in the quality but also in a heritage that spans over four generations of family-owned business and the common values that we share. We believe that beauty is important and that the important can be beautiful. Our way to contribute is by making the world a better place, one bag at a time - not only by making beautiful bags, but ensuring beauty in the working conditions and production.

TRANSPARENCY IS KEY

We are in the humble, early days of our brand. Our studio in Dhaka comprises 30 employees, giving us all a sense of ownership in the company and a sense of pride. Most importantly it allows everyone to be involved. We all strive to do the right thing every single day, not only in the way we make our products but also in the way we contribute to the community and the planet.

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We think there is more to business than just profit. Our CSR policy is not about ticking the boxes. We want to make our mark in the world by making the strongest, longest lasting, most beautiful bags around. We aim to create an enduring brand that takes full responsibility for a sustainable production and allows us to control our own supply chain from raw material to finished product, or as we say, from cow to wow! We have taken the first steps towards our vision, to create the most sustainable process for


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producing leather goods in the world. As soon as we are done trimming and tuning the process in Dhaka, we plan to relocate the production to where it all once began, the rural village of Bagatipara, to provide work opportunities where it´s needed the most. MADE TO LAST

We believe that one of the best things you can do for the environment as a company is making quality products that last. Our

earnest approach in crafting with the finest leather materials makes our bags look beautiful when brand new and smashing when broken in. When our customers take good care of their bags they´re not just making them more beautiful with patina, they´re making them more beautiful for the environment and ultimately the planet. We see our customers as owners, not consumers. For us, a purchase becomes

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an investment over time. Every bag is handcrafted in the finest leather, in a natural and considerate manner, so it can have a long and prosperous life - products that are deliberately made not to last are simply unacceptable in this day and age. That´s why every bag is made under fair conditions for both human and nature. In other words, it represents the sum total of our and our parents dream. Making bags that matter.


RECAP

DUNMORE BROTHERS DUN 208

AURORA AUR 109

BROWN SUGAR BSCO 104

NUCHONI STUDIOS NS 211

ADRIAN FORAY AF 103

GENES GNS 205

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RECAP

ASHCROFT CLOTHING ASH 003

MISS MAYFIELD MAY 005

AMMY AMMY 103

SUN & MOON SM 106

ETC. ETC 104

WARDROBE WJJ 108

NO LIMIT NOL 113

SUN & MOON SM 105

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Powder day.

HENRIK IN ART NO 30820 HENRIK LEATHER PRO MODEL

Henrik Windstedt. Professional skier and outdoor enthusiast - here in his backyard in Åre, Sweden. Believes that the best days are those spent outdoors. “There is a Hestra glove for every sport I do. In any weather. Every day.” hestragloves.com


Branding & design (Fashion Magazine)  

Branding & design (Fashion Magazine) Branding & design is a biyearly magazine produced by Nilorn Group containing a mix of articles and prov...

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