Spring/Summer 2025
OVERVIEW
The intent of the NNA Formulated for Adventure campaign is to freshen up the Nikwax look & feel to create a younger, more exciting vibe.
This will be achieved through:
• Bold colors
• Accent patterns
• Imagery featuring happy people in bright clothing
• Imagery featuring water beading to help showcase product effects
OVERVIEW
WATCH THE VIDEO!
SHELF TALKERS
• Affordable seasonal additions to retail
• Easy to implement in many departments
• Helps retail staff remember to sell aftercare
• Aids in customer self-sell
ACTIVITY CARDS & CARD HOLDER
• Updated message and characters that align with new campaign and look. Fits with new card holder display.
• Activity cards are a cheap, customizable option for all retail stores, easy to ship.
• First card to be available will be the Runner Card. More will be added to Formstack as they become available.
GEAR CARE NOTEPAD
Allows for a record of conversation about specific pieces of gear a consumer may have, with room to mark which products would be necessary, and room to add notes if something else is discussed - e.g. “comes in a DUO-pack” “wax cotton proof”
• For retail staff when speaking with customers
• Easy to put in a pocket at REI
• Also used when speaking to consumers at events
STICKERS
Three options for maximum fun!
SALES CONTEST– SPRING 2025
Sales contest kits to encourage Nikwax sales and staff stoke. Sent to the attention of the store manager. Contest materials include:
Scratch off for prizes!
• Contest tracking poster
• Contest prizes: NEW Nikwax products, Nikwax Buffs, Nikwax hat
NEW! Nikwax Buff
RETAIL MAILOUT – SPRING 2025
Mailout kits to encourage a fresh and enthusiastic Nikwax retail presence. Sent to the attention of the store manager. Kits include:
• Sales Contest
• Gear Care Pads
• Shelf Talkers
• New Stickers
• Gear Care Expert cards
• Note to store manager explaining contents
Don’t forget to get your list of retailers to Mark for the mailout!
UPDATED RETAILER TOOLS
Current tools will be updated with new look/new products:
• Price list- new products being added
• Brand Book- change over to new look, and move to a workbook style
• Little Blue Book- will work through existing inventory then updated for fall 2025
Any Questions?
Reach out to Heidi or Mark