MERCHANDISING TIPS&TRICKS
ThankyouforconsideringNikwaxproductsforcrossmerchandisingopportunitiesinyourstore.
Yourwillingnesstoexplorenewstrategiesandpartnershipsis commendable,andweareexcitedaboutthepotentialto collaboratewithyou. Whatfollowsaresuggestionsbasedonotherstorelocationsas wellasNikwaxcross-merchandisingbestpracticesdeveloped overtheyears. -TheNikwaxTeam
MERCHANDISINGSPOTS
Nikwaxproductsaremerchandisedinthefootweardepartmentinall storelocations.However,manystoreshaveproventhatbyusingother “satellite”locationsthroughoutthestore,theyareabletomore effectivelyselltheproductasadd-ons,andtoaidcustomereducation aroundcare.
Camping
Impulse
FOOTWEAR
Themainmerchandising locationforNikwaxatallstore locations,thefootwear departmenthighlightsthe entireproductlineinaddition tothefootwearproducts.
TopTip: Keepthoseshelvesstocked andlookingfull!
Lelproductsaretopsellers. mneartheproductsthey ensuringquickerturns.
TopTip:
Setupasecond“base”locationbetween men’sandwomen’sapparelsections.
ductsfortents,anddown csleepingbagsfitnicely ampingdepartment.
TopTip: Makesuretostockbothcleanersand waterprooferswheneverpossible!
FITNESS
hereavailable,merchandiseSports freshinthefitnesssectiontohelp
TopTip: Placebottlesinavarietyof spotswhereavailable.
IM
Catchcustomersontheirway Nikwaxisagreat“ohyeah!”pr thatdoeswellinahigh-visibili
TopTip: Stockabroadassortmentofpr maximizecustomer“impulsiv
EDUCATIONALSIGNAGE
Helpcustomers“selfsell”bygiving themmoreinformationontheshelf. Manystoresusechalkboardstocreate funandvisuallyinterestingmessaging.
TopTip:
Youcanmakethesignage yourself,orwecansendyou materialstouse!
DISPLAYS&MATERIALS
Weofferavarietyofproductdisplaysandtrainingmaterialsthatwe canshipdirectlytoyourstoreatnocosttoyou.Pleasecontactusifyou areinterestedinanyoftheseitemsforyourstore!
COUNTERDISPLAY
Holds20bottlesofapparelproduct. MerchandiseNikwaxproductsonshelves, tables,andatthecashwrap.
DIMENSIONS:10”X12”X5” ALSOAVAILABLEWITHHEADER!
SHELF
Holds18bottlesoffootwearproduct.Can beplacedonthewallrightnextto footwearorotherrelatedproducts.Canbe usedoneitherslatwallorpegboard!
DIMENSIONS:6”X11”X2”
FLOORDISPLAY
Helporientyourcustomerstothe rightNikwaxsolutionswiththis attractiveself-selldisplay.Holds approximately48-96bottlesof product.Assemblesinminutes!Tools included.
DIMENSIONS:16”X17”X62”
DISPLAYS&MATERIALS
BACKROOMPOSTERS
Two-sided24"x18"postersfor staffeducation.
LITTLEBLUEBOOKS Ahelpfulaftercareguidethat fitsinavestpocket.
