Nigeria packaging Journal Issue #6: July - September 2016

www.nigeriapackaging.com

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A Quarterly Journal of Institute of Packaging Nigeria

ISSN 2465-681X

Vol. 2 No. 3

July - September 2016

THE POTENTIAL OF

PHARMACEUTICALS, COSMETICS PACKAGING

REDUCING FOOD WASTE IN NIGERIA

JULY - SEPTEMBER, 2016

16 COVER The Potential in Cosmetics, Pharmaceuticals Packaging in Nigeria Stakeholders in the cosmetics and pharmaceutical packaging markets, the twin sub-sectors which are regarded as very significant industries in any worthwhile economy, have described the industries as ones beaming with untapped, promising potential for investments.

8 GLASS PACKAGING

Glass Packaging Industry and Sustainability

23 WORLD PACKAGING INSIGHT

Packaging from a Global Perspective

12 WORLD PACKAGING INSIGHT

Transformation Drupa 2016 Exceeded Expectations’

20 FOOD AND BEVERAGE PACKAGING

Tackling Food Waste in Nigeria

25 AFRICA - THE RISING CONTINENT

26 RESEARCH AND DEVELOPMENT

IOPPKenya Partners with IPSA

SON Establishes Standards for BOPP

27 WORLD PACKAGING INSIGHT

Nestlé launches Global Standard to Fight Food Waste

30 INDUSTRY NEWS

32 INDUSTRY NEWS

NACC Urges Buhari to Ensure Implementation of AGOA

ADVAN Advocates Right Branding, Packaging

JULY - SEPTEMBER, 2016

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EDITOR’S NOTE

Potential in Pharmaceuticals, Cosmetics Packaging

W

elcome to the July-September 2016 edition of the Nigeria Packaging Journal (NPJ), which focuses on cosmetics and pharmaceuticals packaging markets, the twin sub-sectors of the economy, which are regarded as very significant industries beaming with untapped, promising potential for investments.

It has been estimated that the Nigerian pharmaceuticals sector experienced a considerable growth of market size to the tune of US$717million in 2011. It is also indicated that premium cosmetics packaging revenue might appreciate to N48.6 billion in 2017.

Our spotlight on Drupa 2016, which was attended by NPJ, in Dusseldorf, Germany, from May 31st to June 10th discusses the print show with 1,837 exhibitors from 54 countries, 260,000 visitors from 188 countries and some 1,900 journalists from 74 countries.

There are also interviews and special feature on Sustainability of glass packaging industry. Included in this edition is a report on Postharvest Loss Alliance for Nutrition (PLAN) held in Lagos Nigeria by Global Alliance for Improved Nutrition (GAIN). On the occasion, experts in the packaging, crating, cold chain industry, government agencies, investors and international agencies came together to identify how to reduce post-harvest loss and waste (PHL/W) along the nutritious food value chain in Nigeria.

Food Nigeria 2016 Exhibition and Conferences, 2nd Agrofood & Plastprintpack Nigeria, with a theme: “Adding Value to the Modernisation of the Nigerian Agrofood and Plastprintpack Industries”, has been packaged for your reading delight.

Our vision in NPJ, therefore, is to be a reference point, where we bring you latest trends, developments as well as happenings in the packaging industry locally and globally.

...and still counting.

JULY - SEPTEMBER, 2016

6

Editorial Team Editorial Ahmed A. Omah Hillary Damissah Gbenga Kayode Folashade Oba

28B Gbemisola Street, Off Adeleke Street, Off Allen Avenue, Ikeja, Lagos, Nigeria.

Tel: +234 1 7616 6219, +234 903 000 5803 Email: media@iopnigeria.org Website: www.nigeriapackaging.com www.iopnigeria.org

Editorial Director Editor Editor Editor

Subscription subscription@iopnigeria.org Folashade Oba

Production production@iopnigeria.org Taofik Hassan Femi Solomon George Obaido

Videography Lekan Mejigbedu

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Marketing & Circulation marketing@iopnigeria.org Moji Alabi

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JULY - SEPTEMBER, 2016

GLASS PACKAGING

Glass Packaging Industry and Sustainability Ÿ Installed capacity of about 260,000 metric tonnes per year Ÿ Challenge of competition with other packaging formats Ÿ Stakeholders advocate aggressive innovation

M

anufacturing of glass packaging in Nigeria started in early 1970s by providing glass bottles and jars.

Glass is an important material, renowned worldwide as a costeffective premium packaging substance. It is a tried, tested and valued material, widely trusted for its inert nature, and the fact that it does not taint or affect the taste of foodstuffs, and its general stability as a packaging material. It has a high consumer acceptance rating.

The beverages packaging industry is a major consumer of glass.

The glass bottle has become an integral part of the marketing and branding strategy of many major

drink-producing firms.

Over the last 20 years, glass packaging has been replaced by plastics and steel or aluminium cans in the carbonated soft drinks and beer markets. However, some of its attributes such as convenience and high cost, are restraining its growth in the mass container market.

According to Mr. Mike Adekola, President, Institute of Packaging Nigeria (IOPN), the current installed capacity of the industry is about 260,000 metric tonnes of glass per year with the output capacity of about 220,000 metric tonnes for the same period.

He disclosed that about 90 percent of the total output is JULY - SEPTEMBER, 2016

supplied to the beer and soft drink sub sectors, while pharmaceutical and cosmetics industries take the remaining 10 percent.

On the glass packaging products being replaced with other form of packaging, Adekola affirmed that the glass packaging has been replaced because of the attendant constraint, ranging from weight, fragility/brittleness to cost, among others.

“The competition for glass packaging is now fierce, with rigid and flexible plastics and multi-layer paper board laminates being able to satisfactorily achieve hitherto unique glass properties, at a very reduced weight and far more user and 8

GLASS PACKAGING

Mike Adekola President, IOPN

environmentally friendly,” he reiterated.

While rating the demand for glass packaging products in Nigeria, Adekola revealed that there is a significant drop in the demand for glass packaging products. This, he said, is due to the dwindling economy.

There is low demand from all the sectors and competition from the alternative packaging materials is having an adverse effect on the market growth of all the sectors except the household wares.

Unfortunately, no facility to produce these wares of acceptable quality in Nigeria, he stated.

Adekola, however, called for aggressive innovations by taking advantage of inherent glass properties, such as high barrier, clarity, prestige.

“Without aggressive innovation, the future of glass packaging is cosmetics and some exotic wines and alcohol,” he declared.

Similarly, Mr. Chris Erhagbe, Technical Director, Guinness Nigeria Plc, said the glass packaging industry was heavily challenged due to the consumption pattern of consumers that has changed as well as the alternative packaging formats, such 9

as sachet, PET bottles and cans.

In the aspect of convenience, and high cost of production restraining the growth of glass packaging in mass container market, he stressed the need to reduce the cost of glass and equally develop a non-returnable glass format for sustainability in Nigeria.

“I think there's a need to continue looking for ways of reducing the cost of glass and equally develop one-way format, that is non-returnable glass format in Nigeria, so that it can compete well…,” he said.

On market situation, trend and

around the industry.

“There is something around glass that you associate glass with premium. It will be difficult to sell premium products in plastics such as whiskeys, wine and all that. People probably, would buy because they are premium; the cost of glass will not be such a big issue and the presentation. So, glass would still be there for premium quality. Yes, it might be impacted with plastics and other forms of packaging, but it will still hold its own. We have some unique area where plastics cannot

There is something around glass that you associate glass with premium. It will be difficult to sell premium products in plastics future outlook for glass packaging products, Erhagbe said glass packaging could not go into extinction, but it would be an integral part of packaging format which will exist side by side with other form of packaging. He added that Nigeria needs to start looking at other options of producing glass in different colours to entice customers and create excitement JULY - SEPTEMBER, 2016

hold, and that is mainly in the area of premium,” he added.

E r h a g b e , h o w e v e r, s a i d compared to other forms of packaging, bad road infrastructure, poorly developed logistical systems, badly behaved and poorly-trained drivers, among others, constitute a very big challenge the glass packaging industry is facing at the moment.

INTERVIEW

Glass Packaging Won't Be Extinct – Chris Eragbe Nigeria Packaging Journal interviews Mr. Chris Eragbe, Technical Director, Guinness Nigeria Plc on some of the burning issues in glass packaging.

NPJ: With the present seemingly stagnant economy, how is the glass packaging market affected?

Eragbe:There is an evolving scenario in terms of how packaging is being done from glass. You now have alternative packaging such as sachet, PET, and cans. So, glass is now heavily challenged because the consumption pattern of consumers has changed. Before now, when you were organising a party, one of the things you thought about was 'How am

I going to be able to retrieve my glass?'

Because they are all returnable and merely because of that headache, a lot of people now go into one-way packaging which is basically other forms, except glass.

NPJ: What are the strengths and weaknesses of the glass packaging market?

Eragbe: I think one of the strengths of glass traditionally, is that it's being known to preserve food products pretty well. It a wellknown and developed act in terms of production and we have glass manufacturing industry in Nigeria, so it can be sourced

locally. Its weaknesses have to do with some restrictions or limitations, including fragility.

So, anytime it needs to be handled with care.

higher level of carbonation in glass than other forms of packaging, and you can vouch for its retention of that carbonation.

NPJ: Report has shown that glass packaging market has been cannibalised by alternative packaging, such as plastic and metals. How true is this?

Eragbe: It's been cannibalised for the reasons earlier stated. It's heavily cannibalised.

NPJ: How do you rate the demand for glass packaging products in Nigeria?

Eragbe: I think it is still pretty high, but the other question is affordability. So, people most times will prefer to drink a product from a glass bottle. They are constrained because most times, they will like to drink on the go. Thus, there is still a high demand for glass-packaged products .

NPJ: With the way plastics packaging is being embraced, do you think glass packaging will soon go to extinction?

Eragbe: Not really. Glass packaging will not disappear in the very near future; it is still going to be an integral part of our packaging format. I think there is an opportunity for them to exist side by side. For instance, there is something around glass that you associate it with premium.

NPJ: Inconvenience and high cost of production are restraining the growth of glass packaging in mass container market. What do you think is the way out?

Eragbe: I think it is to continue to look for ways of reducing the cost of glass and equally develop one-way format that is nonreturnable glass format in Nigeria so that it can compete well with the take home trade.

In fact, one of the advantages of glass over other forms of packaging is that with glass you can actually achieve more. With carbonated products, you can achieve a JULY - SEPTEMBER, 2016

NPJ: What are the challenges faced by the glass packaging industry?

Eragbe: Some of the challenges with glass are our bad road infrastructure and poorlydeveloped logistics systems. Regarding the trucks that are available to carry drinks, a lot of them are rickety, and they are not wellmaintained. Generally, the roads are bad, the drivers are badly behaved and not very well-trained and the vehicles themselves are bad. It is a big challenge for glass; when you move it around, and once there is an accident, you lose everything. But in other formats you might salvage some.

NPJ: Could you let us into your private and business world?

Eragbe: I am a leisure golfer, and hold a B.Sc and Master's Degree in Biochemistry. I have worked in the beverages industry for over 22 years. I am also a Master Brewer of the Institute of Brewing and Distilling in London.

I have worked in a couple of countries across Africa and Europe. I am happily married with children.

10

WORLD PACKAGING INSIGHT

'Transformation Drupa 2016 Exceeded Expectations' –Stakeholders Ÿ Manufacturers launched new technologies Ÿ Exhibitors surpassed show's sales targets Ÿ Marketing Leader says it's 'best attendance at any Drupa'

A

cross-session of stakeholders, including manufacturers, exhibitors, suppliers, and sales representatives, among others, have described the recent Transformation Drupa 2016 as an international trade show that simply “exceeded expectations”.

The atmosphere at Drupa 2016, the world’s biggest and most important trade fair for print and cross media solutions, can hardly be topped: the investment climate is extremely good and as far exceeded all

expectations. The 11-day trade fair closed with 1,837 exhibitors from 54 countries unanimously reported excellent business deals, extremely promising contacts and a positive spirit for the global print industry.

Approximately 260,000 visitors from 188 countries and some 1,900 journalists from 74 countries travelled to Dusseldorf to learn about technology innovations, further developments and new business lines.

“This is the transformation JULY - SEPTEMBER, 2016

Drupa,” says Sabine Gelderman, Director of the Show, saying, “we are taking a completely different approach this time. The technology on offer is all about Industry 4.0 and in our case, Print 4.0. It's about 'the Internet of Things', connection of workflow and process, streamlining, digitalisation, and automation.”

In terms of the significance of the global print show, Gelderman stressed that “it will enable individualisation and personalisation in digital printing and rapidly diversify industrial 12

WORLD PACKAGING INSIGHT

DISCOVERING THE FUTURE OF PRINTING

VISIT TO PRINT MEDIA CENTRE IN WIESLOCH - WALLDORF, GERMANY

and functional printing solutions.”

“The concept of Industry 4.0 (essentially the fourth industrial revolution) is going to have a massive impact on print going forward. This is the real focus for Drupa 2016,” says Gelderman, as 'Touch the Future' “illustrates how the technology you are going to see here is a window to the future.”

Many of the mammoth stands belonging to industry heavyweights and show regulars, such as KBA, HP, Heidelberg, Xerox, Canon, Kodak, EFI and Konica Minolta, had taken weeks to construct, while other smaller presences, including some of this year's circa-500 debutants, only materialised in the days before the doors finally opened at 10a.m. on 31 May, 2016, and the 13

first notes of this year's Drupa song hit the airwaves. Irrelevant of size and discipline, from premedia to post-press and everything between, “incredible innovation” will be abundant, Gelderman earlier, had said during the preparations for the show.

Among the multitudes that attended the event, many of the show's first-timers fall into a relatively new and rapidly expanding exhibitor profile for Drupa, including those delivering cutting-edge technology for printed electronics, prototyping and 3D printing and additive manufacturing.

One of the names many looked out there was Massivit 3D Printing, while offerings in these new technologies were also JULY - SEPTEMBER, 2016

presented by household names such as Mimaki, Roland, Ricoh and HP. Thus, many stakeholders of Drupa 2016 said that the show could not have come at a better time than the time it was held this year. This is because a crosssession of the stakeholders, gleefully, and having participated in the world-class event, have said that it witnessed the launch of new technologies to the delight of thousands of participants.

Others opined that Drupa 2016, just as importantly the majority of exhibitors seemed to have smashed through their show's sales targets.

Incidentally, while overall visitors' numbers were down in 2012, manufacturers and

WORLD PACKAGING INSIGHT

DRUPA 2016 IN PICTURES

suppliers, nevertheless, were pleased with the quality of over 260,000 unique visitors that attended the event by the end of the final day.

Interestingly, 76% of visitors were reported to be international, coming from about 188 countries. For instance, in his remark on the occasion, Stephan Plenz, Heidelberg Board Member for Equipment, was quoted to have remarked that “Heidelberg recorded a high demand of over 1,000 orders over the whole value-added chain.”

The brand's Primefire 106 B1 industrial inkjet press, according to Plenz, had received a very positive reaction among the several thousands of visitors at the event.

Across the whole show, inkjet once again, created a massive buzz, but arguably it was corrugated packaging that emerged as a key trend, with a swathe of new inkjet machines targeted at the sector, an observer reportedly said of the new product.

In respect of Hewlett Packard (HP) family of products at the event, Francois Martin, HP Worldwide Marketing Leader for Digital Graphics Solutions, also commented that many people were already calling the show the 'corrugated Drupa'.

H P, i n M a r t i n ' s w o r d s , experienced its “best attendance at any Drupa” ever, adding, that “sales surpassed 2012 results by 20% and well exceeded our ambitious 2016 goal by 25% JULY - SEPTEMBER, 2016

overall.”

Benny Landa, Chairman, Landa, emphasised that he believed Drupa 2016 would be remembered as “the inflection point in the industry's transition from mechanical printing to digital.”

In terms of a marked leap in quantum sales at the event, Digital enhancement press manufacturer Scodix, declared that it sold “more than 100 machines”, which many observers have described as encouraging.

Roy Porat, the company's Chief Executive, reported an experience shared by many other exhibitors this way: “We reached our target on the third day, and since then, we've been overwhelmed.”

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WORLD PACKAGING INSIGHT

Sales Exceeded Expectations at Drupa 2016 Ÿ Visitors express enthusiasm for BOBST innovative solutions

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he BOBST range of equipment and services, and in particular the world premiere lines it revealed, resonated extraordinarily well with visitors to Drupa 2016, a post-event press statement from the company has said.

According to Mohamed Hassairi, the Communication Manager, Bobst Africa & Middle East Limited, the latest effort at the event has resulted in sales exceeding both expectations and the total recorded at BOBST's record breaking Drupa four years ago.

“Buyers were attracted to all aspects of the BOBST portfolio, and showed particularly strong interest in the new M6 Digital Flexo press, as 15

well as in mid-and-high-range converting for sheet-fed carton manufacture and in services such as online troubleshooting.

J e a n - Pa s c a l B o b s t , C h i e f Executive Officer (CEO) of BOBST said, “The industries we serve today are searching for drastic productivity improvement through innovations, services and people relationships.

“Moreover, the digitalisation of the packaging supply chain is paving the way for the future, Bobst added.

W e b - f e d s u c c e s s The M6 press impressed visitors with its automated systems that change jobs in under a minute, produce virtually no waste and need little operator intervention. The press gives users the speed JULY - SEPTEMBER, 2016

advantages of a digital workflow along with the cost advantages of the flexo process and an Extended Color Gamut ink set.

Highly productive sheet-fed e q u i p m e n t Both the MASTERCUT 106 PER and new MASTERFOLD 110, among others, premiered at Drupa surprised customers with their advanced technical solutions which make them the most productive machines in the market.

Creating fresh ideas BOBST and a group of partners came together to create the Elevated Drink Box - an innovative new 'bag in box' concept that was demonstrated for the first time at Drupa 2016.

COVER

The Potential in Pharmaceuticals, Cosmetics Packaging in Nigeria 타 Cosmetics packaging projected to hit N48.6bn in 2017 타 Over 120 pharma formulation manufacturing facilities 타 Stakeholders acclaim 12% annual pharma growth 타 Nigeria rated most promising pharma market in W/Africa

By Gbenga Kayode takeholders in the c o s m e t i c s a n d pharmaceutical packaging markets, the twin sub-sectors which are regarded as very significant industries in any worthwhile economy, have described the industries as ones beaming with untapped, promising potential for investments.

Whereas from the global arena, an agency report has stated that the global cosmetics packaging market is expected to be driven by a multitude of factors, such as increasingly busy lifestyles, culminating in more convenient packaging, people increasingly conscious about their looks, an ageing population driving the demand for anti-ageing products, the

S

increase in male grooming, fast growth in emerging economies, and in fact, the increasing demand for natural and organic cosmetics, among others.

In the report, which reveals the leading national cosmetics packaging market forecasts from 2016 to 2026, the latest survey findings attempt to answer questions on such relevant cosmetics market issues, as how the cosmetics packaging market evolving; and the factors driving and restraining the cosmetics packaging market dynamics among others.

The source maintains that the report is primarily meant to assist these stakeholders in strategic decision-making process; help to understand the JULY - SEPTEMBER, 2016

potential business opportunities in the market; show which emerging market opportunities to focus upon; increase investors' industry knowledge and brand positioning; tips on running a successful new marketing strategy; and building fresh partnerships available in the market.

Investment potential in Nigerian cosmetics packaging industry As far as cosmetics packaging industry in Nigeria is concerned, Mr. Kola Farayola, Commercial Manager, First Aluminium Nigeria Plc, in his earlier interaction with a news agency, had indicated that premium cosmetics packaging revenue might appreciate to 16

COVER

Generating wealth in pharmaceuticals packaging industry More important is the fact that the pharmaceutical industry in Nigeria is said to be full of untapped potential, just as it has been reported as one of the most promising and rapidly growing markets in West Africa.

According to the Pharmaceutical Manufacturing Group (PMG) of the Manufacturers' Association of Nigeria (MAN), there are huge investment opportunities for investors desiring to make considerable impact in the critical sector of the nation's economy.

This declaration, according to the PMG-MAN, is based on the premise that research has shown that there are more than 120 untapped pharma formulation manufacturing facilities across the country in this crucial sector, with a 12%

17

annual growth rate.

It would be recalled that the PMG-MAN had indicated that the rationale behind the submission the Nigerian pharmaceutical market is the sector for investors to put their money, following the World Health Organisation's (WHO)

estimated market size of US$717million in 2011.

However, a fresh report has shown that by 2017, the pharmaceutical market in the country will be worth far more than this figure.

The Group as well noted that as of now, about 60 per cent of

There is a high market for cosmetics consumption, following the observable changes in taste and fashion, especially by Nigerian and African women in recent times. collaboration with the National Agency for Foods and Drugs Administration and Control (NAFDAC), in 2009. That was in regard to the need to further activate the Nigerian Good Manufacturing Practices (NGMP) project.

For instance, the Nigerian pharmaceutical sector was reported to have experienced a considerable growth with an

JULY - SEPTEMBER, 2016

drug manufacturing in the entire Economic Community of West African States (ECOWAS) subregion effortlessly, takes place in Nigeria.

Thus, this positive d e v e l o p m e n t , c e r t a i n l y, underscores the substantial sub-regional market Nigeria is: the one beaming with investment opportunities for ready and serious-minded

COVER

investors.

N48.6 billion by 2017.

Farayola, who made this disclosure at an edition of

As regards its comparative advantage to Nigeria, Farayola opined that the beauty and personal care products in

Research has shown that there are more than 120 untapped pharma formulation manufacturing facilities across the country in this crucial sector, with a 12% annual growth rate.

Pa c k a g i n g a n d L a b e l l i n g Exhibition (PROPAK), in Lagos, Nigeria, while quoting Euromonitor, a UK-based market research company, had said that the cosmetics and personal care products packaging had grown from N22.8 billion in 2010 and N32.4 billion in 2012.

According to him, the growth in the said year has indicated that there is a high market for cosmetics consumption, following the observable changes in taste and fashion, especially by Nigerian and African women in recent times.

Nigeria “is the second largest in Africa, after that of South Africa, which is the first…. A research by the agency states that Home, Beauty and Personal Care Products Market in Africa was valued at $12.9billion in 2011, making it one of the fastest growing sub-sectors in Africa.”

On the country's making fresh investments and new inroads into the industry, he said that “What we have had mostly in Nigeria is the mass production technique where local manufacturers, especially small-scale produce low-quality products with no manufacturing and expiry dates, and so on.

However, he maintained that JULY - SEPTEMBER, 2016

the good news is that the taste of most Nigerians is changing.

More people, especially women are getting conscious of the quality of beauty products they use. “Even international brands such as L'Oreal, Estee Lauder and Clinique, which are international brands, are tapping into this market, Farayola disclosed.

In respect of the rate at which the cosmetics packaging industry is growing, of recent, he stated that the packaging industry, as reported in a contemporary research, “is growing at a 12 per cent rate a n n u a l l y, w i t h f o o d a n d cosmetics products taking a major part of the growth.”

Though in form of a proviso for investors, he stated that worthy of note is compliance with international packaging regulations, especially the European Union (EU) rules which state that every food, drug or cosmetics product must state a maximum time of use after opening.

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INTERVIEW

Why Nigerian Government Should Support Packaging Industry - Farayola In this exclusive interview with Alhaji Kola Farayola, Commercial Manager, First Aluminium, he talks about the trends and challenges of Nigerian pharmaceuticals and cosmetics packaging industry. Excerpts: I look at most of the multinationals, I

distribution process and acceptance of

think they do them majorly in Nigeria. It's

cosmetics products in Nigeria?

almost close to 100 per cent.

Farayola: The self-salesman is actually the packaging. The growing trend in

NPJ: How is the market projected to

packaging has actually helped, especially

develop in the future?

the indigenous ones to have captured the

Farayola: As long as there is a buying

market. If you go to a typical salon now it

power, the future for cosmetics is bright.

is either you see a Soulmate product,

If the economy is good, I can say that the

Ozone, Emily Millionaire, or Dallas. These

main determinant in a tight economic

are the products virtually all the salons

environment is for people to start

are using. What have helped them are

prioritising, and rubbing cream might

actually the improvements in packaging.

NPJ: Who are the major players and purchasers of healthcare packaging in Nigeria? At what level of the value or supply chain are goods being packaged? Are the healthcare products primarily packaged in-country or do they mostly arrive as pre-packaged imports?

Farayola: When you talk about tube, I think First Aluminium and Lotus Industry are the major players for healthcare and pharmaceuticals packaging. Aluminium is used majorly for pharmaceutical ointment, but in the area of toothpaste which we can also classify as healthcare or personal care, Laminate tube is used majorly. The foils used for the tablet or the capsule are majorly being imported.

not be a priority. So, in the economy today I think I can tell you for

NPJ: At the moment what are the

pharmaceuticals, you don't have any

major challenges faced by the

issue because if you have malaria, you

pharmaceuticals and cosmetics

have to treat it. And, today a lot of girls NPJ: What is the typical size of

packaging industry?

are now realising that, 'Oh, we can go

cosmetics packaging industry? In

They are numerous. One is the scarcity of

natural.'

other words, what percentage of the

economy is good.

CBN's (Central Bank of Nigeria) 41-

NPJ: In what way would you say

problems for the packaging business

suitable packaging has supported the

now.

The driver is, as long as the

packaging used in the country is manufactured by local companies?

Farayola: I think it is 80 per cent, except if

19

the United States' Dollars generally. The prohibited items list is creating a lot of

JULY - SEPTEMBER, 2016

FOOD AND BEVERAGE PACKAGING

Tackling Food Waste in Nigeria The issue of food waste has become a very huge economic concern in Nigeria. It ranges from post-harvest loss, waste of micronutrient-rich perishable crops, lack of proper cold chain, crating to packaging, among others.

By Folashade Oba

D

ue to the fact that food loss and wastes are an allinclusive problem, eliminating both requires an allinclusive solution that looks across the global food system to identify where the biggest losses occur and provide incentives for solving the problems at the root.

Food waste problem in Nigeria The phenomenon called food waste manifests, sadly, from the production, post-harvest, storage, processing, and distribution stages in the food value chain. It also shows due to agricultural process or technical limitation in storage due to lack of cold chain, infrastructure, improper crating and packaging.

It is estimated that by 2020, the farming population will have reduced to 18 percent from 23.4 percent which obviously shows that we are food insecure and hungry.

The Food and Agriculture Organisation (FAO) estimated that of the roughly one third of the food

produced globally for human consumption, approximately 1.3 billion tonnes every year, is lost or wasted.

Chief Audu Ogbeh, Nigeria's Honourable Minister for Agriculture and Rural Development, recently reaffirmed the Federal Government's commitment to diversifying the Nigerian economy to guarantee food security and enable the growth of a multi-sectorial Nigerian economy.

Dissecting food problems Grappling with higher food waste in the country, especially in the area of fresh fruits and vegetables, as the strains of the economic crisis make it more important than ever for consumers from all countries and walks of life to have access to highquality, nutritious foods that are cost-effective, a workshop titled: “Postharvest Loss Alliance for Nutrition (PLAN) workshop was hosted recently in Lagos by Global Alliance for Improved Nutrition (GAIN).

JULY - SEPTEMBER, 2016

Mr. Emmanuel Ijewere, National Coordinator, Nigeria Agribusiness Group (NABG), has described the magnitude and complexity of the problem of postharvest losses and waste in Nigeria by highlighting some of the many causes as ranging from poor infrastructure, lack of financing for food storage equipment to technology acquisition.

Dr. Augustine Okoruwa, Project Manager, Plan, stated that for Nigeria to achieve a reduction of food waste, three key areas which are cold chain, crating and packaging, currently lacking in the country, had to be worked and improved upon.

Postharvest loss and waste in Nigeria: The first national PLAN Nigeria has been identified as the first national PLAN country due to the high potential for impact and enabling environment for successful implementation. It is one of 10 countries with the highest burden of malnutrition in the world with 37 20

FOOD AND BEVERAGE PACKAGING percent stunting, 29 percent underweight and 18 percent wasting.

The perishable horticulture sector is highly productive, yet it is estimated that postharvest loss and waste reaches between 40 per cent and 70 per cent. The new government has articulated a food security and nutrition strategy that prioritizes value chain efficiency for improved nutrition.

As the largest economy in Africa, Nigeria has a robust and growing agro-industrial private sector; agro supply services and technologies, processors, distributors and grocery chains, but has limited availability of quality private sector postharvest loss solutions. These qualities align with PLAN's country criteria of high potential for impact and high feasibility of successful implementation.

Call for proper packaging, crating and cold chain Mr James Eason, Supply Cold Chain Expert, GAIN has stressed the need for stakeholders in the food industry to follow global standards in packaging for export business as well as documentation to ensure that the standard is being adhered to.

Mrs Magaret Eshiett, Director, Business Support Services, Trade/ Codex, Standards Organisation of Nigeria (SON) said there were standards guiding the packaging, crating and cold chain industry, adding, that the raffia baskets are no longer allowed to package fresh produce, especially tomatoes to ensure food safety.

M r. S y e d L u q m a n F a r a z , Engineering Manager, Guntner, said the role of packaging could not be overemphasised that right standard of packaging products must be 21

strictly adhered to. This is with a view to making it big in business. It is an initiative that has to be built for manufacturers and farmers to package their fruits and or products well.

Need to revive the Railway System Stakeholders blamed much of the problem of food wastage on transportation. They emphasised

that the transportation sector is limiting the quality of commodities that Nigerian consumers need and get. According to them, even if the farmers do everything right, the product will be damaged before reaching markets due to nonrefrigerated transportation, poor road conditions, and lack of understanding of how to transport the produce properly. Regulations are not enforced for weight restrictions on roads. They called for an efficient transportation system JULY - SEPTEMBER, 2016

that guarantees delivery of fresh and high quality produce to processors in locations far away.

A call for government incentives Stakeholders highlight the need for more involvement between government agencies and private sector to understand which department is the regulatory body of their link of the cold chain.

Mrs. Abimbola Francis, General Secretary, All Farmers' Association of Nigeria (AFAN), Lagos state chapter, solicits the Federal Government to reduce the Interest Rate on loans to farmers to 5% for them to be able to access the loan.

She stressed the need for more training and re-training, capacity building, farming equipment and cooling fan for farmers to make their work easier and as well reduce the rate at which food is being wasted.

INTERVIEW

“SON, NAFDAC's Roles Are Complementary” Interview with Mrs. Margaret Eshiett, on assumed duplication of roles between SON and National Agency for Food and Drug Administration and Control (NAFDAC).

NPJ: What is the role of SON in the food packaging industry in Nigeria?

Eshiett: Well, you know SON, as our name implies provides standards.

Everything starts with the standards before we talk of compliance. We have to put standards in place, in terms of packaging. We have worked with the industry to ensure that packaging requirements for commodities are met.

That is our role also because without proper packaging, the produce cannot be delivered with the right qualities to consumers.

NPJ: Please shed more light on assumed duplication of roles between SON and NAFDAC. Eshiett: It is not. For example, this meeting we are in now is for fresh produce from the farm you can really see NAFDAC has no business there. If it is packaged, for example, if the tomatoes are processed and they are packaged, then NAFDAC comes in. NAFDAC does not deal with commodities that are not processed.

What we do is certification. There is a difference between registration and certification. Certification means anywhere in the world this thing can fit in.

Quality certification is the one that is embedded in the Act of SON and not NAFDAC. For registration, yes, for traceability of who is manufacturing what?

So, if we come to an establishment it's assumed that NAFDAC must have worked with you to make sure that your factory is particularly established. SON is not coming to say where is your toilet?

Where is it located? We are not after that!

We just know that you have been registered, and then, we work only with the quality and the packaging of that product. NAFDAC does not come into packaging, but some people don't understand. “NAFDAC was here; why is SON coming, too?” some have complained. A product is complex. The product is different from even the packaging. I say it here today that SON is working to develop packaging for products. Between SON and NAFDAC, it is a complementary role but people are always saying its duplication. It is not duplication. No NAFDAC staff will come

Mrs. Margaret Eshiett, Director, Business Support Services, Trade/Codex, Standards Organization of Nigeria and talk about packaging. Why? Because we are already established to develop packaging for products in Nigeria. We have been trained; many of our staff go to Indian Institute of Packaging and they come back. Food has to be NAFDAC and we cannot come and start talking about your location because if you want to set up a factory now, you go to NAFDAC. They lay out your land, and where you put your toilet. All those things were to ensure that hygienic system was in place. So, SON will not come again looking at your hygiene, but in terms of issuing ISO certification globally, it belongs to a standards body.

NPJ:What is SON Certification Requirements?

Eshiett: First of all you must go to NAFDAC, you then show us your NAFDAC registration number which shows that you have gone through NAFDAC approval. Beyond that, the people that are even working in that factory must have gone through certain tests. We would not go into details, again, asking you whatever NAFDAC has already done with you but we would now take a sample because you have to show the final test of the product, it is with the result we would know that your product has met quality.

Again, for the certification to be accepted

JULY - SEPTEMBER, 2016

for the Economic Community of West African States (ECOWAS) Trade Zone once you put the quality mark, the product can move freely; you go to Ghana you don't have to be subjected to another test within ECOWAS itself. It is the standards body that gives the quality mark.

You may be registered with NAFDAC but you don't have the quality mark. So, we are to give the quality mark for certification of products. The activities of NAFDAC are part of what SON will be asking for. We do not necessarily duplicate our roles; we just ensure that having met proper requirements, the next thing we have to do is to ensure that your production is okay, and then your packaging material is satisfactory. If the packaging is not okay, we will not certify you. Even if your product meets NAFDAC registration it does not automatically translate that your products has met quality. SON does certification; NAFDAC does regulatory activities of may be ensuring that the product is safe for use.

NPJ: What is role of SON on poor packaging of products that are not acceptable at international market?

Eshiett: Well, for us it is all about training.

We will continue to create awareness, as well as planning various workshops.

22

WORLD PACKAGING INSIGHT

Packaging from a Global Perspective Ÿ WPO Board 1st meeting held in Budapest, Hungary Ÿ International Packaging Conference “ Packaging Innovation for Sustainabilty, Safety”. Ÿ WorldStar Award considered the ‘Oscar’of Packaging Industry

By Ahmed Omah, Editorial Director

T

h e Wo r l d P a c k a g i n g Organisation (WPO) first Board meeting in the year was held from 22nd to 26th May, 2016, in Budapest, Hungary.

WPO usually holds two meetings a year -spring and Autumn- customarily hosted by one of the member associations.

This year's event with the theme: “ Pa c k a g i n g i n n o v a t i o n s f o r sustainability and safety”, was hosted by the WPO's Hungarian m e m b e r, t h e H u n g a r i a n Association of Packaging and Materials Handling (CSAOSZ).

Members hosting a WPO meeting often organise a conference to give packaging professionals from different parts of the world an opportunity to network and discuss industry issues.

The WorldStar Awards is 23

considered the Oscar of the sector, with the creative packaging design and manufacturing excellence, recognised and rewarded both nationally and now internationally.

Also, their accomplishments are recognised during the course of the evening at the ceremony, as 100 of the 194 winners of the 2016 WorldStar Packaging Awards were awarded at the gala ceremony and dinner. Winners of the Special Sustainability, Marketing and President's Awards were also announced during the evening.

Earlier, the 2016 edition of WorldStar Packaging Awards had received a total of 293 entries from 34 countries, with Japan leading with 31 entries and 13 awards.

Besides the usual categories as Beverages, Electronics, Food, Health and Beauty, Household, Luxury, Pharmaceuticals and JULY - SEPTEMBER, 2016

Medicals, Point of Sale and Transit, there were awarded projects in special categories such as the President´s Award, Sustainability, Marketing and WorldStar Student Award. This y e a r, t h e S t u d e n t A w a r d inaugurated a new category entitled: the Save Food Student Packaging Award that registered 12 entries.

“The idea is to encourage students to develop new solutions on packaging preventing food waste. The project presented can be new. That means it does not need to have previously run for a national award,” explained Thomas Schneider, President, WPO. According to Johannes Bergmair, WPO's Sustainability Vice-President, “Save Food is a topic related to the whole supply chain.

WORLD PACKAGING INSIGHT

Some of the Speakers at the Conference Prof. Pierre Pienaar Education Director,AIP Vice-President,Education WPO TOPIC: Ingenuity in Packaging Design Chakaraverthi AVPS, CEO Ecobliss, India TOPIC: Innovations in Pharmaceutical packaging in Changing World Dr. Johannes Bergmair, Vice President, Sustainability WPO Director, OFI Packaging Institute.

TOPIC: Global Food Loss - An Approach

L-R Mr Keith Pearson, General Secrertary WPO, Mr Tom Schneider, Presidesnt WPO, Mr. Carl Osmat, GPC/ Ex-SecretaryGeneral WPO

Luciana Pellegrino

Tom Schneider with Chakaraverthi AVPS,

Dr. Johannes Bergmair

Tom Schneider with Prof. Pierre Pienaar

Bernd Jablonowski, G l o b a l Po r t f o l i o D i r e c t o r Packaging & Processing Messe Dusseldorf- Interpack TOPIC: Save Food- a Global Initiative Luciana Pellegrino, Vice President, Marketing WPO Executive Director, Brazilian Packaging Association TOPIC: Packages in the context of Circular Economy.

L-R Prof. Pierre Pienaar, Chakaraverthi AVPS and Michael Grima

L-R Ahmed Omar, Luciana Pellegrino, Chakaraverthi AVPS

L-R Ahmed Omar, Balazs Sipos, Abhishek Arumilli and Prof. Saha

Purnima Saha & Deanna Piernaar

JULY - SEPTEMBER, 2016

24

AFRICA - THE RISING CONTINENT

Mr. Joseph Nyongesa, General Secretary, IOPPK and Mr. Joseph Kuria.

IOPPKenya Partners with IPSA · Gets WPO's endorsement · Set to obtain SETA accreditation

T

he Institute of Packaging Kenya (IOPPK) and the Institute of Packaging, South Africa (IPSA) are into a partnership to promote IPSA Diploma in Packaging Technology in Kenya and The East Africa Region.

In the new arrangement, IPSA charges some overheads costs, provides The Packaging Textbook – A H a n d b o o k o f Pa c k a g i n g Technology, as IOPPK charges the students the market rates in Kenya which has to cover the IPSA costs, IOPPK administrative costs and a profit.

The Diploma programme is targeted to the following Product a n d Pa c k a g i n g D e v e l o p m e n t Managers, Marketing, Brand, Sales Managers, Factory/Production Managers and Engineers, Plant Managers, Supply Chain/Logistics Managers, Packaging Buyers, Quality Managers, Packaging Materials 25

Converters and Printers, Packaging Graphic and Structural Designers.

The Diploma covers Business Aspects of Packaging, Packaging Planning and Practices, Materials and Design, Impact of Packaging on Branding, Optimising Distribution Packaging. Packaging development p r o c e s s , Pr i n t i n g Pr o c e s s e s , Packaging development process' Pa c k a g i n g S t a n d a r d s , S a f e t y, Traceability and Environment.

IPSA, a packaging training

institution with over 45 years of experience in Packaging Education, has designed and developed many packaging technical courses that have now been endorsed by the World Packaging Organisation (WPO).

With an extremely high emphasis on training and education, while setting the bar to world-class standards, IPSA continues to satisfy the packaging industry requirements not only in SA but globally as well.

IPSA will also tailor short courses in specific aspects of packaging and will conduct these in house as the need may be.

The programme is enabling students to build on the initial OneYe a r D i p l o m a i n P a c k a g i n g Technology, whilst integrating critical supply chain aspects into a wholesome business related packaging training programme, preparing students for senior management positions in packaging.

IPSA is currently pursuing SETA accreditation on its training courses, and this process is expected to be completed within 18 months.

Two students: Joseph Kuria and Enock Okoth have graduated, while Ivan Saidia is half way through the course. The key success factor has been to target CEOs of organisations to sponsor their employees.

Mr. Joseph Nyongesa, General Secretary, IOPPK and Mr. Kishan Singh, Chairman IPSA

JULY - SEPTEMBER, 2016

RESEARCH AND DEVELOPMENT

SON Establishes Standards for BOPP Ÿ Technical Committee meets at Tempo Paper Pulp and Packaging Limited

T

he Standards Organisation of Nigeria (SON) has established standards for the manufacturing and importing of Biaxially Oriented Polypropylene (BOPP) films and Laminated Collapsible Tube Packaging in Nigeria.

The deliberation of the draft standards which took place recently at a technical committee meeting, held at Tempo Paper Pulp and Packaging Limited, had in attendance SON experts, members of the Institute of Packaging Nigeria (IOPN), Federal Institute of Industrial Research (FIIRO) and Manufacturers Association of Nigeria (MAN).

Dr. Paul Angya, Acting DirectorGeneral of SON, ably represented by Mr. Abiola Komolafe, Director, Standards Development, SON,

disclosed that the products for which the standards were being elaborated are critical to the Nigerian economy, adding that “packaging is a very vital aspect of products.”

“Standardisation as a tool for industrial growth and international competitiveness is no longer in doubt, as standard being the powerful unifying factor, has turned the whole world into a global village with one voice. Hence, the need to strengthen the competitiveness of this class of products by providing necessary guidelines on specifications of plastic packaging materials through elaboration of appropriate standards to ensure that consumers have value and safety in the use of such products…,” he remarked.

The SON boss, however, reiterated the organisation's commitment to

JULY - SEPTEMBER, 2016

promoting industrial development. The S ON w i l l c o n ti n u e to p ro m o te competitiveness of 'Made in Nigeria' products in the domestic and international markets through elaboration and implementation of appropriate standards, he added.

Prof. Abiola Kehinde, Director, National Centre for Energy Efficiency and Conservation (NCEEC), has stated that the advantage of the creation of the standards is to ascertain minimum quality of the products wherever you are buying from any manufacturer.

Experts and professionals at the meeting, therefore, opined that formulation of standards was timely and successful, as there is a need for national standards to regulate the industry.

26

WORLD PACKAGING INSIGHT

Dow Brings “Face of Innovation” to K2016 Ÿ Ÿ

Latest technologies to be showcased 50 years of leaping ahead in the world of chemical

T

he Dow Chemical Company (NYSE: Dow) will showcase world-class expertise, technologies and award-winning innovations from its Packaging and Specialty Plastics (P&SP), Elastomers, and Electrical & Telecommunications

businesses at K2016, the largest global gathering of the plastics and rubber industry on October 19-26, 2016, in Dusseldorf, Germany.

The event which has its theme, 'Face of Innovation', will demonstrate Dow's latest developments in technologies and applications, as well as share a light on what is behind every innovation with a team of world-class scientists, researchers, marketing experts and value chain partners. The arrangement is planned to result in accelerating transformative ideas into real-world solutions for customers worldwide.

Diego Donoso, Business President, Dow Packaging and Specialty Plastics, said that Dow was at the forefront of the plastics industry with innovations for markets, ranging from food packaging, transportation,

infrastructure and appliances to consumer durables, utilities, healthcare, medical and more.

Donoso disclosed that Dow's joint venture in the Middle East, the Sadara Chemical Company, has begun ramping up polyethylene production and delivered its first product to India in February this year.

At K 2016, Dow will provide a dynamic, first-class experience for customers, with a business and hospitality centre, an interactive collaboration zone, and application/sample spaces on its stand.

This is said to be the ideal space for Dow's customers and other partners to meet with the company and see the Face of Innovation and industry thought leaders, engage and learn more about the many exciting innovations happening across the industry.

Nestlé launches Global Standard to Fight Food Waste

N

estlé, one of the world's largest food companies, has launched the global Food Loss and Waste Accounting and Reporting Standards, at the Global Green Growth Forum Summit, in Copenhagen, Denmark.

It would be recalled that in the last three years, Nestlé, within the framework of World Resource Institute (WRI), has played a significant part in developing the standard as a tool that can be adapted worldwide by all parts in the food chain from farm to fork.

Mr. Michiel Kernkamp, Nordic Market Head, Nestlé, said that the standard which was seen as a massive global step, would be significantly beneficial to help in addressing food loss and waste across the value chain.

27

“We clearly see this standard as a massive global step in fighting food loss and waste. The standard is outstanding in its setting of clear targets and in its full transparency.

Mr. Michiel Kernkamp, Nordic Market Head, Nestlé, JULY - SEPTEMBER, 2016

But maybe most of all, it is outstanding as a tool where you can measure your steady progress within food loss and waste…,”Kernkamp reiterated.

He stated that one of Nestlé's efforts is improving nutrition, health, and wellness while simultaneously fighting food waste, saying, that the Nestlé Portion Guidance Initiative is a voluntary initiative designed to bridge international dietary recommendations and nutrition labelling regulations.

In recent years, there has not been full clarity to the consumers of how much is right to eat. Nestlé is committed to improving communications on, for instance, the packs to enable the consumers to eat the portion sizes that are right for every individual.

FOOD AND BEVERAGE PACKAGING supply chain from grass to glass, we guarantee high quality of all our products. Next to a supply-driven business, our portfolio consists of many strong commercial brands all over the world.”

“Our success lies in adding more value to milk. Understanding what customers and consumers are looking for is an important part of this. We always strive for long-term

FrieslandCampina in Focus Ÿ

Nigeria's Agric Minister visits company's headquarters in Netherlands

F

rieslandCampina is a unique multinational Fast Moving Consumer Goods (FMCG) and Business-to-Business (B2B) company aiming to stay successful in an ever-changing and increasingly complex world.

“We are unique because our suppliers, the farmers, are also our owners,” the company has stated, adding, “since we own the entire

success, and always keep 'our eyes on the ball' by getting things done today,” the conglomerate said.

FrieslandCampina discloses that doing fair business and having a sustainable vision on growth for the company and its farmers make a fundamental element in the company's DNA. We aim to grow climate neutral

JULY - SEPTEMBER, 2016

and help our farmers to do the same.

The company is fully owned by Zuivelcoöperatie FrieslandCampina U.A, with over 19,000 member dairy farmers in The Netherlands, Germany and Belgium, one of the world's largest dairy cooperatives.

For a first-hand information about the multinational's business operations, Chief Audu Ogbeh, Nigerian Minister of Agriculture and Rural Development, visited The Netherlands to get an insight into the Dutch dairy sector and FrieslandCampina in particular.

During the two-day call, Chief Ogheh visited FrieslandCampina, in Leeuwarden, to discuss the longstanding relation between The Netherlands and Nigeria. The delegation visited the FrieslandCampina Innovation Centre and the Wageningen University.

The delegation visited the FrieslandCampina Innovation Centre and the Wageningen University.

28

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JULY - SEPTEMBER, 2016

INDUSTRY NEWS

Panel of Discussants

Urges Buhari to Ensure Implementation of AGOA Ÿ Nigeria remains the lifeline of Africa Ÿ Nigeria is desperate for exportation

T

he Nigerian-American Chamber of Commerce (NACC) has called on President Muhammadu Buhari to ensure the implementation of the African Growth and Opportunity Act (AGOA), signed by the U.S President Barack Obama. AGOA is meant to enable manufacturers to access the US market at this time that Nigeria is positioning for exportation.

Chief Olabintan Famutimi, President, NACC, at the conference held recently in Lagos, said “Nigeria is desperate for exportation and it has arrived at the point of no going back by using AGOA, an economic policy to enable over 40 Sub-Saharan African countries to export 360 listed products,” aside from petroleum products to the USA markets thereby assisting economic growth.

He said that the AGOA Policy

had been signed in September 2015 by President Obama to cover 10 more years, as it is expected to end by September, 2025. He advised on the need for collaboration and sensitisation of the public to bring the desired result.

Famutimi stated that if products are good for exportation to the US market, they will definitely be good for other African countries as multiplier effect, adding that Nigerians are bewildered about the continuous survival on oil.

He stated that the economy of a country should be built by its sweat and entire productivity and not from labour, as in the case of oil where Nigerian producers and exporters are not up to 500,000 of the population.

Brian McCleary, Commercial Co u n s el l o r, U S M i s s i o n to Nigeria, in his keynote address JULY - SEPTEMBER, 2016

held that the signing of AGOA is a phenomenon and available legislation to aid marketers to export products to the USA markets.

He also stated that the policy is intended to create millions of direct and indirect jobs, adding, that Nigeria is the lifeline of Africa and shall continue to be through increased opportunities for investment by exportation of duty-free products among others.

Major participants in the conference included Manufacturers Association of Nigeria (MAN), Bank of Industry (BOI), Institute of Packaging Nigeria (IOPN), Association of Nigerian Exporter, Nigerian Export Promotion Council (NEPC), Nigerian Custom Service, and Nigerian Association of Chambers of Commerce, Industry, Mines and Agriculture (NACCIMA), among others.

30

INDUSTRY NEWS

Advocates Right Branding, Packaging

L-R.Alhaji Garba Bello Kankarofi, Registrar, APCON, Mrs. Ediri Ose-Ediale,Executive Secretary, ADVAN, Alhaji Lai Mohammed, Honourable Minister for Information and Culture, David Okeme, President, ADVAN

S

takeholders at the maiden edition of Advertisers' Association of Nigeria (ADVAN) Marketers' Conference tagged: 'Connecting Brand Builders' held recently at the Lagos Sheraton Hotels and Towers, Ikeja, has advocated proper branding and packaging of products.

Pa n e l s o f d i s c u s s a n t s , anchored by Chidi Okoro, Managing Director (MD), UAC Foods Plc and Ugo GeriRoberts, MD, Milward Brown Nigeria, dissected various issues raised by the two main speakers with the panellists. They included Joan Ihekwaba, GMMarketing, UAC Foods Nigeria; Kachi Onubogu, Commercial Director, Promasidor Limited and Ken Onyeali Ikpe, Managing Director/Chief Executive

Officer of Mediacom Nigeria and others.

On the relevance of the digital space in marketing, they stressed the importance of f l e x i b i l i t y, c r e a t i v i t y a n d openness, while advising that brands should not just focus on what is “shining and new� but what can really deliver in the marketplace.

Mrs. Juliet Chiazor, Country Manager, Google Nigeria, presented a paper on 'Key D i g i t a l Tr e n d s a n d Opportunities for Advertisers'.

She said brands should start considering using digital platforms and tools for marketing if they don't want to go into extinction.

In his paper, 'Consumer C o n f i d e n c e Tr e n d s a n d E n g a g e m e n t ' , M r. L a m p e JULY - SEPTEMBER, 2016

Omoyele, Managing Director, Nielson Company, West Africa, urged brands not to succumb to the temptation of cutting down on their marketing budgets despite the difficult economic climate in Nigeria. Rather, he suggested that they must innovatively engage them in a positive and sustained manner while the crisis lasts.

Mr. David Okeme, President, ADVAN (Advertisers Association of Nigeria), earlier in his welcome address, said the conference was specially structured for collating, analysing and aggregating all shades of thoughts, ideas, knowledge and propositions that would place the relevance of marketing at the heart of strategic business discussions in Nigeria.

Alhaji Lai Mohammed, the Honourable Minister for Information and Culture, on the occasion, stressed the need for ADVAN and the government to work as a team. The government could learn from the professional marketers on h o w t o b u i l d consumers/citizens' confidence in a difficult situation and motivate them to rally around the government and support its policies, said Mohammed.

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FOOD AND BEVERAGE PACKAGING

2016:Experts Advocate Support for Local Manufacturers

M

rs. Margaret Eshiett, Director, Business Support S e r v i c e s , Tr a d e / C o d e x , Standards Organisation of Nigeria (SON), has stressed the need for local manufacturers to process food appropriately and seek help from the right agencies for proper certification.

She said this at the recently concluded 'Food Nigeria 2016 Exhibition and Conferences', which was held from 18 to 20 May, 2016, in Lagos.

Food Nigeria 2016 conference is a three-day multisector meeting which discusses current issues in food supply chain management.

According to her, “now that the country is focusing more on the food & agro allied products, we are trying to encourage our local manufacturers to

33

look inwards. Process our foods appropriately, get the right agencies to help,” she said “Today, government is focusing on SMEs because they are the bulk of people that produce food. So, if you help the SMEs, that means we are sure that the food we are processing is safe.

Not only being safe, the quality of the food should be in line with quality standard,” she remarked.

Obinna Obiekwe, Programme Coordinator, Safe Food Awareness Initiative, also said Food Nigeria 2016 was aimed at the creation of a viable platform to tackle prevalent food and agricultural issues.

Nafiu Chengiz, Exhibition Manager, Informa Life Sciences Group, remarked that the food industry in Nigeria and the

JULY - SEPTEMBER, 2016

continent in general was on the rise, emphasising the importance of creating a viable platform for stakeholders.

“The exhibition was aimed at bringing most food industry businesses together under one roof, and it served its purpose and we are delighted with the outcome. We look forward to next year's exhibition; we intend in future to expand the initiative to reach other parts of Africa,” he said.

The exhibition and conferences played host to no fewer than 150 exhibitors from over 18 countries.

Exhibitors showcased different food businesses, ranging from produce such as foods, drinks, equipment, foods and hospitality services to top food regulatory and management experts.

INDUSTRY NEWS

L- R: Martina Claus, Market Development Africa Food Processing and Packaging Machinery, Martin Marz; Managing Director/CEO, Fair Trade; Mosunmola Umoru, representative of Minister of Agriculture; Laurent Polonceaux, Consul General of France -Nigeria; Aude Roelly, Project Manager, China-South East Asia Livestock and Genders, and Francis Widmer, Economic Counsellor, France Embassy in Nigeria, at the official opening of Agrofood and plastprintpack Nigeria 2016 in Lagos.

2016: Stakeholders Solicit Improved Food Processing, Packaging

A

gainst the backdrop of the recent Agrofood 2016 events held in Lagos, Nigeria, Mrs. Mosunmola Umoru, Technical Adviser to Nigeria's Honourable Minister for Agriculture and Rural Development, Chief Audu Ogbeh, has said that there is a need to improve the nation's food and drink processing as well as packaging facilities to increase Nigeria's exports and gain foreign exchange.

Mrs. Umoru, who represented the Minister for Agriculture and Rural Development, made this call at the official opening of the 2nd Agrofood & Plastprintpack Nigeria. “Adding Value to the Modernisation of the Nigerian Agrofood and Plastpack Industries�, was the theme of the event, which held from 26 to 28 April, 2016, at Landmark Centre, Victoria Island, Lagos.

In his remark on the occasion,

Mr. Martin Marz, Managing Director, German Trade Show Specialists, Fairtrade, organisers of the fair, said Nigeria's Agrofood and Plastprintpack was supporting the Nigerian agrofood industry to meet its challenges in terms of food hygiene, food safety, cost-efficiency and creation of an ever greater diversity of food and beverage products.

He stated that the German Engineering Federation has reported that Nigeria's import of food processing and packaging machinery between 2010 and 2014 increased to 381 million Euros, indicating a plus of 92 per cent within four years.

Further still, during the same period, imports of packaging machinery and equipment had gone up from 85 to 201 million Euros, a plus of 136 per cent. And imports of JULY - SEPTEMBER, 2016

plastics machinery grew by 61 per cent, from 54 to 87 million Euros, he remarked.

According to WTO (World Trade Organisation), Nigerian imports of food products have increased from US$4.5 billion in 2010 to US$8.5 billion in 2014. And Nigerian exports of food products summed up to US$4.9 billion in 2014 after US$2.9 billion in 2010.

The event, according to a crosssession of participants, recorded a very huge success. And, it was wellattended by more than 85 technology leading exhibitors from 22 countries. Among others, it facilitated a great number of valuable partnerships. The huge success impressively underlines Nigeria's position as one of the most important Agrofood & Plastprintpack markets on the African continent.

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