We welcome you to the last edition of Nigeria Packaging Journal for 2017. In this issue we are highlighting International trade-fairs, the several benefits for companies, including the fact that they may promote their services and products in a targeted way, meet and network with some other professionals in their field and make contact with prospective clients. There are various key elements and build a strong relationship with them probably the most crucial to exhibition and trade fair success.
Trade shows and exhibitions has been discovered overtime to be a very effective marketing communication tool that supports brand awareness and in increasing market share of any business. The reason is that exhibition is a one stop solution which brings a company in contact with a wide range of potential customers. It is also a platform to introduce or launch new products and services into the market. Trade show or exhibition also provides an opportunity for organisation to generate leads....
