H o m e S
WHATMAKESMEDIFFERENT
BROKER EST. 2014
Former Appraiser
Accredited Luxury Home Specialist
Certified Negotiation Expert
GOLF COMMUNITY EXPERT
University of Texas Varsity Golf Team
SELLER REPRESENTATIVE SPECIALIST
Graduate Realtor Institute
FAVORITE CHARITIES
Austin Pets Alive! 4 Ocean
WHAT I DO FOR YOU
DURING THE PROCESS
01
I proactively define problems during the transaction and differentiate the essential objectives from the less relevant concerns to guarantee results.
02
I fiercely negotiate your money to protect it like it’s my own.
03 A Negotiator A Consultant
Oversee the Complexity of the Transaction
There are many different parties, terms and deadlines involved in every transaction. My team and I will guide you through the process with skill and expertise.
"Istrivetomeet&exceedyourexpectations."
Youhavetherighttoberepresented. It’syourchoice.
Buyer Buyer’sAgent
Buyer’s Agent Professional Fee Paid by
Buyer
*Their goal is to get them the home for the least amount of money.
Seller
Seller’sAgent
Seller’s Agent Professional Fee Paid by Seller
*Our goal is to sell the house for the most amount of money possible.
The agency relationship outlines my duties and responsibilities to you, and explains the relationship between client and broker. The buyer representation agreement and listing agreement is meant to protect you, give clarification around the service you can expect and offer transparency around agent compensation.
WHAT to Expect
Get Started
We meet to determine THE BEST Strategy for YOU.
Establish a Price
Set the initial market position based on recent, relevant data.
Showings
Short notice showings may occur. Do your best to accommodate requests so you never miss a potential sale!
Prepare Your Home
View your home through the eyes of the buyer and ask yourself what you'd expect. Follow the staging plan and complete necessary repairs.
List It For Sale
Put home on the open market and make it as easy as possible for potential buyers to view.
Choosing An Offer
We will present the benefits and risks of each offer. You will have the opportunity to either accept, decline or counter.
Inspection
The buyer will perform a physical inspection of the home & will likely ask you to make certain repairs.
& Negotiations
A buyer’s agent will present us with an offer.
Under Contract
You and the buyer have agreed to all of the terms and all parties have signed the agreements.
Closing Funds and ownership are transferred.
Pack up, clean up and hand over the keys to the buyer.
MARKETING PLAN
ourprovenstrategyforsuccess
01 02
03 Proper Pricing Preparation Promotion
Create a strategy to start with the absolute best foot forward. Determine needed repairs, landscaping and staging.
Determine a compelling price to create a sense of urgency and excitement. Proper Pricing is Crucial. I promise you, the Market is NOT going to get it wrong.
Ensure your home stands out and captures buyers' attention. We need to: assess your home's condition and standout features align them with current buyer preferences create a compelling narrative and tell
EVERYONE!
Proper
I promise you, the Market is NOT going to get it wrong.
THE FIRST IMPRESSION IS THE MOST IMPORTANT
WE FOCUS ON:
01
We utilize Virtual Tours, 3D technology, drone featured photography, interactive floor plans and virtual staging.
02
We use optimized real estate websites/listing platforms for search optimization and data gathering, online advertising with targeted remarketing, mobile apps, analytics tools to gain insights into customer behaviors/preferences and track market trends.
03 Technology Innovation Video
Video content has the potential to captivate, engage, and convert potential buyers. By incorporating it into all advertising, it allows us to showcase properties more effectively, create emotional connections, and increase our reach and exposure.
04 Social Media
Social media enhances ALL marketing efforts, including increased reach, targeted advertising and engagement with potential clients.
MARKETING TACTICS
NEWSCHOOL
*Your home deserves Maximum E ure...We need to present your to the 1000's, not the few.
OLDSCHOOL
1.
t marketing techniques are we will spend the most of our ces.
ial Media Marketing: eraging Facebook, Instagram, Youtube to promote the ng through targeted ads and aging content.
l Estate Websites
ail Marketing: Targeted emails ocal agents with buyers
eo Marketing: Creating perty videos and 3D virtual rs to provide an immersive experience for potential buyers.
Print Advertising: Brochures, flyers, and direct mail campaigns to neighbors and known interested parties.
2.
Yard Signs: Placing a "For Sale" sign on the property.
3.
Open Houses: We want the neighbors to know about your home too so they can market to their friends.
Multiple websites, platforms and audiences:
Multiple Listing Service (MLS)
Popular Home Search Sites (Zillow, Trulia, Realtor.com, Redfin, and more)
Facebook & Instagram Ad Audiences
Proprietary Email List
YouTube & Google Ad Audiences *Exposure
ASSETS
Marketing Narratives Written for Landing Pages, MLS & Syndication
Featured Property Landing Page
Facebook Ads Creative
(Copy, Design & Video)
Instagram Ads Creative
(Copy, Design & Video)
YouTube Ads Creative
(Copy & Video)
Digital Property Flyers
FortheMOSTamountof money
IntheLEASTamountof time
WithnoHASSLEonyour part
EasyExitListingGuarantee
If you ’ re unhappy with the service I am providing you, I ask that you first discuss it with me because I would like the opportunity to improve. Simply tell me the problem, and give me 5 days to fix it. If you are still unhappy, ask for an unconditional release in writing. You’ll have your release in writing, and you’ll receive a copy of the MLS data sheet showing "Cancelled" status within 48 hours of receipt of your request.
I believe that if you are unhappy with the service you receive, you should have the power to FIRE your agent. It takes a strong belief in the quality of one's service to make this kind of stand, but we never settle for less than the highest professional standards We are confident you will be happy with our service and results.
"My business is built on referrals. My goal is to serve you in such a way that you will be delighted enough to refer your friends and family for years to come. ”
My aim is to provide you with outstanding service and care before, during and after the sale! Even after your closing, I’ll be there to assist you with all your real estate needs.
Consider me your source of referrals for all types of businesses, whether related to a real estate transaction or not. I’ve partnered with competent professionals who would be happy to serve you.
You’ll receive valuable information from me in the mail or via email on a monthly basis to keep you educated and informed.
Are there things we should do to our home to help ensure the maximum price?
Yes. There is a benefit to making sure your home looks its best prior to offering it for sale. I can advise you about specific improvements that will increase your home's marketability and value.
What are the costs involved in selling my home?
Closing costs, commissions, title fees and more will be outlined in a net sheet to estimate all costs involved.
How often will you advertise our property?
24 hours a day, 7 days a week. I will customize a marketing plan to reach the types of buyers most likely to purchase your home and maximize the power of the Internet and social media, while also using traditional methods including brochures, yard signs and direct mail.
Will you be present at all showings?
For showings, potential buyers will bring their own agents to see your home. Most buyers prefer only their own agents be present when evaluating a prospective new home. *No one should be in the home when being shown.
e
FAQs
What if another agent tells us they can get us more for the house?
Some agents will quote a higher listing price just to get your business, but an overpriced house will not sell. If you choose to work with me, I will conduct a market and trend analysis prior to recommending an asking price for your home. I will explain how I arrived at the price, but ultimately the decision is up to you. I will offer my professional opinion on how the market will value your home. Do we have any responsibilities during the marketing of our home?
Your primary job during the sale of your home is to keep it neat and clean for showings and open houses. A large part of a home's appeal involves staging, which is everything from furniture placement to home fragrance. I will advise you on how to stage your home well, giving you easy tips and quick fixes to maximize your home's appeal. What happens once we get an offer?
I will help you consider each offer and negotiate the best deal for you. Once you ' ve accepted an offer, I will guide you through the entire closing process and ensure everything proceeds smoothly.
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HOME PREPARATION & CURB APPEAL
*Buyers want to fulfill a wish list, not a to-do list.
Did you know well-placed furniture can open up a room and make rooms seem larger than they are?
Or that opening drapes and blinds and turning on all lights make a room seem bright and cheery?
It's a fact: acquiring the highest market value and elevating your home above others in the same price range often comes down to first impressions.
RECOMMENDATIONS
Deep Clean
Have windows washed
Mulch the flower beds
Freshen up Caulk around windows where needed
Follow Staging Guidelines
HOME SHOWING CHECKLIST
Complete a deep clean of the home, including the floors, baseboards, windows, appliances, bathrooms, counters and more
Set the temperature to a comfortable level
Open all curtains and blinds to let the light in
Air out the house and ensure there are no lingering odors
Bake fresh bread or cookies 30 minutes prior to showing for the aroma Or use a lemon scented freshener
Rearrange furniture to improve foot traffic and flow throughout the house, if necessary
Sweep and power wash the driveway, walkways and steps
Mow the lawn, trim hedges and trees, pull weeds and rake leaves
Simplify decor and keep it neutral
Declutter bedrooms, living room, kitchen and bedrooms to help rooms look larger
Remove bulky furniture to open up the room
Add a few healthy potted plants throughout the home
Remove about half the items from closets and drawers and straighten up the remaining items to help display storage and capacity
Remove personal items, like photos, kid's drawings, notes and memories from around the house
Add colorful throws or pillows to furniture to brighten up a room
Lock up, or entirely remove, any private effects, prescriptions, guns and/or valuables.
Check for leaks under all sinks and repair, if needed.
Remove personal toiletries and hang fresh hand towels in all bathrooms.
Close all toilet lids.
Arrange for pets to be out of the house.
Make everyone use the blue supra box for entry.
PREPARING FOR THE PHOTO SHOOT
Lighting
All interior and exterior lights on, including floor lamps, table lamps, under-cabinet lighting, stovetop lighting, bedside lamps, ceiling fan lights, and other secondary light sources Ensure that all light bulbs work Replace any burnt out bulbs
Bathrooms
Lower all toilet seats
Clear countertops of non-decorative items
Remove toiletries from bath/shower area (curtains/door are often opened to show off tiling/fixtures)
Kitchen
Remove all non-decorative items from counters (dish soap, paper towels, phones, cleaning supplies, etc.)
Remove magnets, photos, kids artwork, etc. from the refrigerator
Front&Backyards
Take down flags
Put hoses and other equipment away, organize patio/deck
Pick up pet waste, put away garbage bins, and generally clean up yard
Freshly-cut lawn and landscaping in good shape
Ensure all pool cleaning equipment is removed and the pool has been cleaned
Pets
Keep pets out of the way during the shoot(in the backyard, garage or unfinished basement, for example)
Put away pet supplies, including food/water bowls, crates, toys, etc.
VEHICLES
Ensure that no vehicles are in the driveway or on the street in front of the home
Close garage doors
Staging
If available, place unobtrusive decorative items on counters and tables - examples include fresh flowers, bowls of fresh fruit, pottery, vases, and new candles
YardSigns
We kindly ask agents to remove for sale signs from the yard if they do not want the sign in the exterior shots
WindowTreatments
Open curtains/blinds all the way in every room - blinds should be twisted open, not pulled up
Neighbors
Let the next door neighbors on both sides know about the scheduled shoot so that they can ensure their yards are clean, cars are out of the driveway, and garage doors are closed
HolidayDecor
Remove all holiday decor - examples include pumpkins, Christmas trees, menorahs, Christmas lights, wreaths from the front door, etc
Other
Turn ceiling fans off
Put all personal items away
Remove any religious symbols from view
Generally, make the house as clean as possible (remove streaks from mirrors, sweep/mop floors, etc )
REMODEL PROJECT COST ESTIMATES
Recycling&TrashResources
Travis County Recycling and Solid Waste Services https://www.traviscountytx.gov/recycling-waste-management
City of Austin Resource Recovery https://www.austintexas.gov/department/resource-recovery
Recycle & Reuse Drop-Off Center https://www.austintexas.gov/department/recycle-reuse-drop-center
Terry’s Trash Service (paid pick up and haul away) 512-787-4276
Rayburns Removal (paid pick up and haul away) (512) 965-4339
Goodwill of Central Texas https://www.goodwillcentraltexas.org/
Austin Hazardous Waste Drop Off Center https://www.austintexas.gov/dropoff
The Salvation Army https://satruck.org/
*Facebook Marketplace Sell or giveaway
ServiceResources
Cleaning:
Juany's - https://juanycleaningservice.com
Penny’s Personal Touch Services: www.pennypersonaltouch.com
Tile & grout cleaning/repair: Great Grout Tile Care - www.greatgrout.net
Carpet Cleaning:
Harts - https://hartssteamcleaning.com
Window & Power Washing: Gwyndows - https://gwyndows.com
Capital Window Cleaning - https://www.capitalwindowcleaning.com
Painters:
Nate Bardo – 512-845-9480
Julio Benzes – 512-701-0516
General Repair:
Tony Physco - 512-619-8477
Plumbing:
Clark Kent - https://www.clarkekentplumbing.com
Austin Area Plumbing - http://www.austinareaplumbing.com
Ham Bone - https://hamboneplumbing.com
Electrical:
Jeremiah Skinner – 512-657-1911
Dial One Electric – 512-371-0001
TESTIMONIALS...
Testimonial
"Nicoleisfantastic!She’sagreat communicator,easytoworkwith,and principledinhowsheconductsherself professionally.Shecompletelymanagedthe saleofourhomeforus,whichwegreatly appreciatedaswewerelivinginanotherstate atthetime.Shewasavailableanytimewe neededherandheradvicewasalwayson point.She’sbeeninthebusinessforawhile andreallyknowsherstuff.Youwon’tfinda betterrealtorinAustin!"
D.Eagan
Testimonial
Nicole is great to work with -- she's patient, she looks out for what you want, and she doesn't push you into anything you're not comfortable with. My wife and I first talked to Nicole about two years before we actually bought the house we're in now. She kept an eye out for properties we might be interested in, and showed them to us from time to time, even though she knew we weren't quite ready to make a move. She neither forgot about us, nor flooded us with things we didn't want. When we (finally) got serious, she did a great job selling our house and helping us find a new one. She found some great properties, and had some great ideas for ways to get into what we wanted at a price we could afford. Then she handled the negotiations and all the details of the closings exceptionally well. She's incredibly professional and hard working, as well as personable and a joy to work with. I would go back to her again, if we had to move again.
D.Brinks
TESTIMONIALS...
Testimonial
"Nicolemanagedtosellmyhousein Brentwoodwithinaday.Icouldn'thavebeen happierwiththewholetransactionand process.Shekeptmefullyinformedatevery stageleadinguptothehousegoingonthe marketaswellascalmingmynervesduring theactualsale.Iwouldabsolutelyhaveno hesitationinrecommendingherasareal estateagentintheAustinandsurrounding areas.AsalongtimeresidentofAustin,her knowledgeofthemarketwasreassuringasI completedmyfirsteversale."
D.Mills
Testimonial
"Nicole got us an offer over asking price within 27 hours of listing our home! We literally left the country and traveled to the other side of the world, and we were at complete ease on our vacation knowing Nicole was in Austin and would handle anything that may have needed to be addressed in our absence. We returned to the U.S. on a Thursday and closed on the following Monday. She knows Austin, TX and she will price your house right. She’s a total pro - friendly, honest and dedicated to service. 5 STARS!"
K.Booth
MissionStatement
Our mission is to establish enduring relationships by offering unparalleled expertise, fostering happiness and delivering exceptional service. By blending our expertise with a genuine passion for our clients' satisfaction, we aim to create a harmonious and joyful journey throughout the buying and selling process. Our commitment to excellence and happiness is ingrained in every interaction, ensuring that our clients feel valued, inspired, and truly delighted with their real estate experience.
CoreValues
• Uncompromising Integrity: We uphold the highest standards of integrity in every aspect of our business, ensuring honesty, transparency, and ethical practices in all our interactions and decision-making processes.
• Exemplary Customer Experience: Our goal is to create an exceptional experience for every person we engage with. We go the extra mile to make people feel valued, appreciated, and special by providing attentive and personalized service.
• Commitment to Growth: We believe in continuously improving ourselves and our services. We foster a culture of ongoing learning, innovation, and professional development to stay ahead of industry trends and deliver the best possible outcomes for our clients.
• Cultivating Joy and Positivity: We aim to spread happiness in everything we do. By fostering a positive and uplifting environment, we create a ripple effect of joy, positivity, and enthusiasm among our team members, clients, and the community we serve.
