Ultimate Seller Guide

Home Selling Guide

TABLE OF CONTENTS

01 04 07 09 15 17 19 22 29 31

What Makes Us Different

Fiduciary Responsibilities

Home Selling Road Map

Marketing Plan

Marketing Assets

100% Guarantee

Frequently Asked Questions

Home Preparation

Testimonials

Mission Statement & Core Values

Checkout www.AustinAreaSpecialist.com/seller for quick tip videos!

WHAT MAKES ME DIFFERENT

BROKER EST. 2014 Former Appraiser Accredited Luxury Home Specialist Certified Negotiation Expert

GOLF COMMUNITY EXPERT University of Texas Varsity Golf Team

FAVORITE CHARITIES Austin Pets Alive!

4 Ocean

SELLER REPRESENTATIVE SPECIALIST Graduate Realtor Institute

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WHAT'S IMPORTANT TO YOU?

Full-Service Excellence Going beyond your expectations before, during and after the transaction to deliver an extraordinary experience.

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WHAT I DO FOR YOU DURING THE PROCESS

01

A Consultant

I proactively define problems during the transaction and differentiate the essential objectives from the less relevant concerns to guarantee results.

02

A Negotiator

I fiercely negotiate your money to protect it like it’s my own.

Oversee the Complexity of the Transaction

03

There are many different parties, terms and deadlines involved in every transaction.

My team and I will guide you through the process with skill and expertise.

"I strive to meet & exceed your expectations."

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MY FIDUCIARY RESPONSIBILITY TO YOU... which means I PROTECT YOU Loyalty: As your agent, I must be loyal and keep your best interests ahead of those of any other party, including myself.

Obedience: As your agent, I must obey your instructions.

Disclosure: I will disclose all material facts to you.

Confidentiality: My fiduciary duty of confidentiality means that I do not disclose anything that I learn about you, your business, financial or personal affairs or motivations. This duty survives closing and lasts forever.

Accounting: Accounting for all documents and funds in the transaction.

Reasonable Care: I will be able to advise and guide you through the process with skill and expertise.

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You have the right to be represented.

It’s your choice.

Buyer

Buyer’s Agent

Buyer’s Agent Professional Fee Paid by Buyer *Their goal is to get them the home for the least amount of money.

Seller

Seller’s Agent

Seller’s Agent Professional Fee Paid by Seller *Our goal is to sell the house for the most amount of money possible.

The agency relationship outlines my duties and responsibilities to you, and explains the relationship between client and broker. The buyer representation agreement and listing agreement is meant to protect you, give clarification around the service you can expect and offer transparency around agent compensation.

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WHAT to Expect Get Started We meet to determine THE BEST Strategy for YOU.

Prepare Your Home View your home through the eyes of the buyer and ask yourself what you'd expect.

Follow the staging plan and complete necessary repairs.

Establish a Price Set the initial market position based on recent, relevant data.

List It For Sale Put home on the open market and make it as easy as possible for potential buyers to view.

Showings Short notice showings may occur.

Do your best to accommodate requests so you never miss a potential sale!

cont...

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cont...

Offers & Negotiations A buyer’s agent will present us with an offer.

Choosing An Offer We will present the benefits and risks of each offer.

You will have the opportunity to either accept, decline or counter.

Under Contract You and the buyer have agreed to all of the terms and all parties have signed the agreements.

Inspection The buyer will perform a physical inspection of the home & will likely ask you to make certain repairs.

Closing Funds and ownership are transferred.

Pack up, clean up and hand over the keys to the buyer.

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MARKETING PLAN

our proven strategy for success Preparation 01

Create a strategy to start with the absolute best foot forward. Determine needed repairs, landscaping and staging.

Proper Pricing 02

Determine a compelling price to create a sense of urgency and excitement. Proper Pricing is Crucial. I promise you, the Market is NOT going to get it wrong.

03

Promotion

Your Needs Your Dreams Your Concerns Your Questions Your Finances

Ensure your home stands out and captures buyers' attention. We need to: assess your home's condition and standout features align them with current buyer preferences

Your Time Your Life

create a compelling narrative and tell EVERYONE!

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Proper Pricing is Crucial.

I promise you, the Market is NOT going to get it wrong.

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WE WANT TO CREATE A SENSE OF URGENCY & EXCITEMENT!

t n e m e t i c x E THE FIRST IMPRESSION IS THE MOST IMPORTANT

Timing!

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WE FOCUS ON:

01

Innovation

We utilize Virtual Tours, 3D technology, drone featured photography, interactive floor plans and virtual staging.

02 T e c h n o l o g y

We use optimized real estate websites/listing platforms for search optimization and data gathering, online advertising with targeted remarketing, mobile apps, analytics tools to gain insights into customer behaviors/preferences and track market trends.

03 V i d e o

Video content has the potential to captivate, engage, and convert potential buyers. By incorporating it into all advertising, it allows us to showcase properties more effectively, create emotional connections, and increase our reach and exposure.

04 S o c i a l M e d i a

Social media enhances ALL marketing efforts, including increased reach, targeted advertising and engagement with potential clients.

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MARKETING TACTICS NEW SCHOOL *Your home deserves Maximum Exposure...We need to present your home to the 1000's, not the few.

Current marketing techniques are where we will spend the most of our resources.

1. Social Media Marketing: Leveraging Facebook, Instagram, and Youtube to promote the listing through targeted ads and engaging content.

2. Real Estate Websites 3. Email Marketing: Targeted emails to local agents with buyers 4. Video Marketing: Creating property videos and 3D virtual tours to provide an immersive experience for potential buyers.

OLD SCHOOL 1. Print Advertising: Brochures, flyers, and direct mail campaigns to neighbors and known interested parties.

2. Yard Signs: Placing a "For Sale" sign on the property.

3. Open Houses: We want the neighbors to know about your home too so they can market to their friends.

We combine all techniques to ensure your home gets maximum exposure.

WHERE WILL YOUR HOME BE MARKETED? Multiple websites, platforms and audiences: Multiple Listing Service (MLS) Popular Home Search Sites (Zillow, Trulia, Realtor.com, Redfin, and more) Facebook & Instagram Ad Audiences Proprietary Email List YouTube & Google Ad Audiences

*Exposure = Currency. Better Exposure equals better offers on your property.

ASSETS Our full-service marketing includes the creation of the following assets to use in our marketing campaign for your home: Professional Photography - HDReal® produces absolutely consistent high quality images that are designed specifically to make buyers click on your listings.

Full Property Tour Video Drone Aerial Video Footage Highlight-Feature Social Videos Marketing Narratives Written for Landing Pages, MLS & Syndication Featured Property Landing Page Facebook Ads Creative (Copy, Design & Video) Instagram Ads Creative (Copy, Design & Video) YouTube Ads Creative (Copy & Video) Digital Property Flyers

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MY COMMITMENT TO YOU...

GET YOUR HOME SOLD!

For the MOST amount of money In the LEAST amount of time With no HASSLE on your part

“Good service can be expensive, but bad service can cost you a fortune.”

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Easy Exit Listing Guarantee If you’re unhappy with the service I am providing you, I ask that you first discuss it with me because I would like the opportunity to improve. Simply tell me the problem, and give me 5 days to fix it.

If you are still unhappy, ask for an unconditional release in writing. You’ll have your release in writing, and you’ll receive a copy of the MLS data sheet showing "Cancelled" status within 48 hours of receipt of your request.

I believe that if you are unhappy with the service you receive, you should have the power to FIRE your agent. It takes a strong belief in the quality of one's service to make this kind of stand, but we never settle for less than the highest professional standards. We are confident you will be happy with our service and results.

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Leveraging My Expertise

"My business is built on referrals. My goal is to serve you in such a way that you will be delighted enough to refer your friends and family for years to come.”

My aim is to provide you with outstanding service and care before, during and after the sale! Even after your closing, I’ll be there to assist you with all your real estate needs.

Consider me your source of referrals for all types of businesses, whether related to a real estate transaction or not. I’ve partnered with competent professionals who would be happy to serve you.

You’ll receive valuable information from me in the mail or via email on a monthly basis to keep you educated and informed.

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Are there things we should do to our home to help ensure the maximum price?

questions

FAQs

Yes. There is a benefit to making sure your home looks its best prior to offering it for sale. I can advise you about specific improvements that will increase your home's marketability and value.

What are the costs involved in selling my home?

Closing costs, commissions, title fees and more will be outlined in a net sheet to estimate all costs involved.

How often will you advertise our property?

24 hours a day, 7 days a week. I will customize a marketing plan to reach the types of buyers most likely to purchase your home and maximize the power of the Internet and social media, while also using traditional methods including brochures, yard signs and direct mail.

Will you be present at all showings?

For showings, potential buyers will bring their own agents to see your home. Most buyers prefer only their own agents be present when evaluating a prospective new home. *No one should be in the home when being shown.

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What if another agent tells us they can get us more for the house?

questions

FAQs

Some agents will quote a higher listing price just to get your business, but an overpriced house will not sell. If you choose to work with me, I will conduct a market and trend analysis prior to recommending an asking price for your home. I will explain how I arrived at the price, but ultimately the decision is up to you. I will offer my professional opinion on how the market will value your home.

Do we have any responsibilities during the marketing of our home?

Your primary job during the sale of your home is to keep it neat and clean for showings and open houses. A large part of a home's appeal involves staging, which is everything from furniture placement to home fragrance. I will advise you on how to stage your home well, giving you easy tips and quick fixes to maximize your home's appeal.

What happens once we get an offer?

I will help you consider each offer and negotiate the best deal for you. Once you've accepted an offer, I will guide you through the entire closing process and ensure everything proceeds smoothly.

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What Stays With the Property IMPROVEMENTS: The house, garage and all other fixtures and improvements attached to the above-described real property, including without limitation, the following permanently installed and built-in items, if any: all equipment and appliances, valances, screens, shutters, awnings, wall-to-wall carpeting, mirrors, ceiling fans, attic fans, mail boxes, television antennas, mounts and brackets for televisions and speakers, heating and air-conditioning units, security and fire detection equipment, wiring, plumbing and lighting fixtures, chandeliers, water softener system, kitchen equipment, garage door openers, cleaning equipment, shrubbery, landscaping, outdoor cooking equipment, and all other property attached to the above described real property.

ACCESSORIES: The following described related accessories, if any: window air conditioning units, stove, fireplace screens, curtains and rods, blinds, window shades, draperies and rods, door keys, mailbox keys, above ground pool, swimming pool equipment and maintenance accessories, artificial fireplace logs, security systems that are not fixtures, and controls for: (i) garage doors, (ii) entry gates, and (iii) other improvements and accessories. “Controls” includes Seller's transferable rights to the (i) software and applications used to access and control improvements or accessories, and (ii) hardware used solely to control improvements or accessories.

What Goes With the Seller Television, Table Lamp, Potted Plant, Bed, Couch, Dining Room Table, Area Rug, Lawn Mower, Hammock, Patio Grill (if not built in), Bookcase (if not attached to the wall), washer and dryer, refrigerator (if not built in), paintings and decorations.

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HOME PREPARATION & CURB APPEAL *Buyers want to fulfill a wish list, not a to-do list.

Did you know well-placed furniture can open up a room and make rooms seem larger than they are?

Or that opening drapes and blinds and turning on all lights make a room seem bright and cheery?

It's a fact: acquiring the highest market value and elevating your home above others in the same price range often comes down to first impressions.

RECOMMENDATIONS Deep Clean Have windows washed Mulch the flower beds Freshen up Caulk around windows where needed Follow Staging Guidelines

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HOME SHOWING CHECKLIST Complete a deep clean of the home, including the floors, baseboards, windows, appliances, bathrooms, counters and more.

Set the temperature to a comfortable level.

Open all curtains and blinds to let the light in.

Air out the house and ensure there are no lingering odors.

Bake fresh bread or cookies 30 minutes prior to showing for the aroma. Or use a lemon scented freshener.

Rearrange furniture to improve foot traffic and flow throughout the house, if necessary.

Sweep and power wash the driveway, walkways and steps.

Mow the lawn, trim hedges and trees, pull weeds and rake leaves.

Simplify decor and keep it neutral.

Declutter bedrooms, living room, kitchen and bedrooms to help rooms look larger.

Remove bulky furniture to open up the room.

Add a few healthy potted plants throughout the home.

Remove about half the items from closets and drawers and straighten up the remaining items to help display storage and capacity.

Remove personal items, like photos, kid's drawings, notes and memories from around the house.

Add colorful throws or pillows to furniture to brighten up a room.

Lock up, or entirely remove, any private effects, prescriptions, guns and/or valuables.

Check for leaks under all sinks and repair, if needed.

Remove personal toiletries and hang fresh hand towels in all bathrooms.

Close all toilet lids.

Arrange for pets to be out of the house.

Make everyone use the blue supra box for entry.

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PREPARING FOR THE PHOTO SHOOT

Lighting All interior and exterior lights on, including floor lamps, table lamps, under-cabinet lighting, stovetop lighting, bedside lamps, ceiling fan lights, and other secondary light sources Ensure that all light bulbs work.

Replace any burnt out bulbs

Bathrooms Lower all toilet seats Clear countertops of non-decorative items Remove toiletries from bath/shower area (curtains/door are often opened to show off tiling/fixtures)

Kitchen Remove all non-decorative items from counters (dish soap, paper towels, phones, cleaning supplies, etc.)

Remove magnets, photos, kids artwork, etc. from the refrigerator

Front & Backyards Take down flags Put hoses and other equipment away, organize patio/deck Pick up pet waste, put away garbage bins, and generally clean up yard Freshly-cut lawn and landscaping in good shape Ensure all pool cleaning equipment is removed and the pool has been cleaned

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Pets

Window Treatments

Keep pets out of the way during the shoot(in the backyard, garage or unfinished basement, for example) Put away pet supplies, including food/water bowls, crates, toys, etc.

Open curtains/blinds all the way in every room - blinds should be twisted open, not pulled up

Neighbors

VEHICLES Ensure that no vehicles are in the driveway or on the street in front of the home Close garage doors

Staging If available, place unobtrusive decorative items on counters and tables - examples include fresh flowers, bowls of fresh fruit, pottery, vases, and new candles

Yard Signs We kindly ask agents to remove for sale signs from the yard if they do not want the sign in the exterior shots

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Let the next door neighbors on both sides know about the scheduled shoot so that they can ensure their yards are clean, cars are out of the driveway, and garage doors are closed

Holiday Decor Remove all holiday decor - examples include pumpkins, Christmas trees, menorahs, Christmas lights, wreaths from the front door, etc

Other Turn ceiling fans off Put all personal items away Remove any religious symbols from view Generally, make the house as clean as possible (remove streaks from mirrors, sweep/mop floors, etc..)

REMODEL PROJECT COST ESTIMATES

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Recycling & Trash Resources Travis County Recycling and Solid Waste Services https://www.traviscountytx.gov/recycling-waste-management

City of Austin Resource Recovery

https://www.austintexas.gov/department/resource-recovery

Recycle & Reuse Drop-Off Center

https://www.austintexas.gov/department/recycle-reuse-drop-center

Terry’s Trash Service (paid pick up and haul away) 512-787-4276

Rayburns Removal (paid pick up and haul away) (512) 965-4339

Goodwill of Central Texas

https://www.goodwillcentraltexas.org/

Austin Hazardous Waste Drop Off Center https://www.austintexas.gov/dropoff

The Salvation Army https://satruck.org/

*Facebook Marketplace Sell or giveaway

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Service Resources Cleaning:

Juany's - https://juanycleaningservice.com Penny’s Personal Touch Services: www.pennypersonaltouch.com

Tile & grout cleaning/repair:

Great Grout Tile Care - www.greatgrout.net

Carpet Cleaning:

Harts - https://hartssteamcleaning.com

Window & Power Washing:

Gwyndows - https://gwyndows.com Capital Window Cleaning - https://www.capitalwindowcleaning.com

Painters:

Nate Bardo – 512-845-9480 Julio Benzes – 512-701-0516

General Repair:

Tony Physco - 512-619-8477

Plumbing:

Clark Kent - https://www.clarkekentplumbing.com Austin Area Plumbing - http://www.austinareaplumbing.com Ham Bone - https://hamboneplumbing.com

Electrical:

Jeremiah Skinner – 512-657-1911 Dial One Electric – 512-371-0001

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TESTIMONIALS...

Testimonial "Nicole is fantastic! She’s a great communicator, easy to work with, and principled in how she conducts herself professionally. She completely managed the sale of our home for us, which we greatly appreciated as we were living in another state at the time. She was available anytime we needed her and her advice was always on point. She’s been in the business for a while and really knows her stuff. You won’t find a better realtor in Austin!"

D. Eagan

Testimonial

Nicole is great to work with -- she's patient, she looks out for what you want, and she doesn't push you into anything you're not comfortable with. My wife and I first talked to Nicole about two years before we actually bought the house we're in now. She kept an eye out for properties we might be interested in, and showed them to us from time to time, even though she knew we weren't quite ready to make a move. She neither forgot about us, nor flooded us with things we didn't want.

When we (finally) got serious, she did a great job selling our house and helping us find a new one. She found some great properties, and had some great ideas for ways to get into what we wanted at a price we could afford. Then she handled the negotiations and all the details of the closings exceptionally well. She's incredibly professional and hard working, as well as personable and a joy to work with. I would go back to her again, if we had to move again.

D. Brinks -29-

TESTIMONIALS...

Testimonial "Nicole managed to sell my house in Brentwood within a day. I couldn't have been happier with the whole transaction and process. She kept me fully informed at every stage leading up to the house going on the market as well as calming my nerves during the actual sale. I would absolutely have no hesitation in recommending her as a real estate agent in the Austin and surrounding areas. As a long time resident of Austin, her knowledge of the market was reassuring as I completed my first ever sale."

D. Mills

Testimonial

"Nicole got us an offer over asking price within 27 hours of listing our home! We literally left the country and traveled to the other side of the world, and we were at complete ease on our vacation knowing Nicole was in Austin and would handle anything that may have needed to be addressed in our absence. We returned to the U.S. on a Thursday and closed on the following Monday. She knows Austin, TX and she will price your house right. She’s a total pro - friendly, honest and dedicated to service. 5 STARS!" K. Booth -30-

Mission Statement Our mission is to establish enduring relationships by offering unparalleled expertise, fostering happiness and delivering exceptional service. By blending our expertise with a genuine passion for our clients' satisfaction, we aim to create a harmonious and joyful journey throughout the buying and selling process. Our commitment to excellence and happiness is ingrained in every interaction, ensuring that our clients feel valued, inspired, and truly delighted with their real estate experience.

Core Values

• Uncompromising Integrity: We uphold the highest standards of integrity in every aspect of our business, ensuring honesty, transparency, and ethical practices in all our interactions and decision-making processes.

• Exemplary Customer Experience: Our goal is to create an exceptional experience for every person we engage with. We go the extra mile to make people feel valued, appreciated, and special by providing attentive and personalized service.

• Commitment to Growth: We believe in continuously improving ourselves and our services. We foster a culture of ongoing learning, innovation, and professional development to stay ahead of industry trends and deliver the best possible outcomes for our clients.

• Cultivating Joy and Positivity: We aim to spread happiness in everything we do. By fostering a positive and uplifting environment, we create a ripple effect of joy, positivity, and enthusiasm among our team members, clients, and the community we serve.

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Thank You!