+SPEEDCLUB
ABOUTUS
SpeedClub is a multi-faceted entity: a branding, content, experience machine A private membership collective driven by a shared passion for endurance sports and authentic connections Built on trust and camaraderie forged through shared effort We unite likeminded individuals who thrive in the transformative power of sport
With over 15 years of crafting iconic designs and developing strategies for global brands, SpeedClub blends a love of endurance and culture with sharp focus Rooted in authenticity, our thriving community is built on long-term relationships and enriched by over two decades of rides, events, and race promotion
We support the Michael Garrison Racing program, an ambitious professional cycling initiative across road, gravel, and mountain disciplines
Through SpeedClub Media, we share stories with our members and the broader endurance community via newsletters, behind-the-scenes racing content, and the Culture Edit Podcast, which consistently ranks among the top 5% globally in weekly podcasts
SpeedClub connects business-focused endurance athletes with carefully curated brand partners, exclusive networking opportunities, and meaningful experiences. Our retail and experience venue serves as a hub for community and collaboration, while our travel programs and design studio extend the SpeedClub ethos beyond the ride Together, we push limits, build trust, and design the future of endurance culture
+SPEEDCLUB
The Michael Garrison Racing Program captured the essence of its namesake, blending ambitious goals with a fearless and authentic approach to cycling. In 2024, the program set a groundbreaking schedule, spanning road, criterium, gravel, and MTB racing delivering standout results across every discipline
But more than just chasing victories, it embodied Michael’s unique philosophy, establishing him as a true provocateur on the U S racing scene
Michael’s unparalleled passion and sheer joy for racing turned every event into an electrifying spectacle His energy captivated fans, shattered expectations, and redefined what it means to compete, inspiring a deeper connection to the sport at every turn
None of this would have been possible without the unwavering support of our members and sponsors Their belief in our vision and dedication to the sport powered one of the most ambitious and diverse racing calendars the US has witnessed Together, we lit up the scene, creating unforgettable moments and setting a new standard for what’s possible in American cycling
The Michael Garrison Racing Program was about more than winning races it was about redefining the racing experience, fostering community, and inspiring athletes to chase their passions with authenticity, joy, and resilience
Thank you for being an essential part of this incredible journey
MICHAEL GARRISON RACING
+SPEEDCLUB
PRE-SEASON
Foundation Black, SpeedClub Saturdays, Design, A New Studio
TRAINING
PRESEASON
Long cold days, a steady pace, and a few boiled frogs
PRESEASON
O r i g i n a t i n g o u t o f a p a n d e m i c n e e d , o u r w i n t e r
t r a i n i n g s e r i e s h a s b e c o m e s y n o n y m o u s w i t h s t e a d y
m i l e s a n d s m i l e s . C u r a t e d r o u t e s v a r y b y w e e k ,
c h e c k i n g t h e b o x f o r a l l t h e i c o n i c l o o p s .
KITDESIGN
PRESEASON
Our designs are anything but accidental. The Paddock Collection draws its soul from the golden era of motorsports, a journey through speed and style We launched with bold British Racing Green a nod to timeless sophistication and raw velocity By midsummer, Hot Coral stole the spotlight, igniting every ride with unrestrained energy and daring flair This is not just a kit; it’s a statement of speed, legacy, and soul
PRESEASON
BORDER WARS GRAVEL ADVENTURE
PRESEASON
BRITISHRACINGGREEN
Uncompromising quality, innovative design, and exceptional service The long-term custom apparel partner of +Speedclub, Cuore has delivered performance-driven cycling apparel that meets the demands of every event
SPRING
MGR Kit Debut, Sea Otter, SpeedWeek, US PRO
KITDEBUT
Sunny King Classic, the first outing in the new British Racing Green Michael sprints to fourth after a chain-drop in the final
Nich Culture is a strategic consultancy and creative agency that drives innovation and business results through culture and people strategy They help world-class organizations understand, define, and promote exceptional work cultures that inspire success and foster growth
Apto Solutions is a leading provider of innovative technology solutions, specializing in data management, IT infrastructure, and cloud services The company helps businesses optimize their operations, enhance efficiency, and achieve long-term success through cutting-edge technology and expert support
SnapCare is a comprehensive platform designed to provide fast, reliable, and easy access to healthcare services With a focus on convenience and quality, SnapCare offers users a seamless experience for booking appointments, accessing medical advice, and managing their health needs all in one place
BIGWEEK
Arguably the biggest in the US and we delivered
MGRResults:
P2 Overall* Pro
P3 LaGrange Cycling Classic
P5 Athens Twilight Criterium
P5 Union City Criterium
IainMcKeithResults:
P1 Cat 2 - Athen’s Twilight
P5
SUMMER
Crossing Canada, Hot Coral Release, Unbound Gravel, Tulsa Tough, 129 on 29, SBT GRVL
JUNE
SPICERCROSSESCANADA
Kevin Spicer pushed the boundaries of human endurance and tenacity with his incredible transCanadian bike ride, completing the journey in just 30 days
Covering an astounding 4,501 miles and climbing a total of 170,908 feet, Kevin averaged 150 miles and nearly 5,700 feet of elevation gain per day, spending an average of 7 hours and 55 minutes in the saddle
Kevin put his career on pause to honor his father’s dream of riding across Canada and express his deep love for cycling Starting on May 23 in Vancouver and finishing on June 21 in St John’s, Newfoundland and Labrador
This awe-inspiring feat not only showcased Kevin’s determination but also became a powerful testament to the boundless possibilities of the human spirit and the enduring power of passion and purpose
STUDIO
SpeedClub Studio is the heart of our club and the ultimate hub for everything we love More than just a space, it’s where riders gather to gear up, share stories, and map out new adventures From casual meetups to postride hangouts, the studio is designed for connection, creativity, and a good time
It’s a place where relationships grow and ideas spark, whether over coffee or during a late-night brainstorming session. At its core, it’s a showcase for our partner brands, where every piece of gear and tech reflects the style, innovation, and quality that inspire us SpeedClub Studio is where passion meets purpose, and the story of our club comes to life
UNBOUNDGRAVEL
TULSATOUGH
Undoubtedly, the most dramatic and exciting race of the entire season
ARTS DISTRICT CRITERIUM
The most talked about and dramatic pro criterium of the season
129 miles on Atlanta’s most infamous stretch of road Highway 29 129 on 29 is our annual longest ride of the year, “For No Reason ”
SBTGRVL
ANANNUALPILGRIMAGE
SBT GRVL is a highlight of the year The quaint town known for its champagne gravel and jaw-dropping views always keeps us coming back
FALL
Final Hoorah. All Gravel. Rendezvous at Pendolino + Clayton.
PENDOLINO
Off the bike celebration for members + friends
LITTLESUGAR
A late addition to the calendar saw MG take on the world-class MTB race, just weeks after recovering from a collision with a car He delivered a remarkable performance, finishing top 15 against the world’s best
A weekend of big rides, beautiful views, smores, and a few swigs of wine and whiskey.
+SpeedClub athletes tackled a myriad of events on foot. Races include the Columbus and New York Marathons, PNC 10 Miler, Sky to Summit 50K, and Duncan Ridge 30K Strength and determination on display
SPEEDCLUBRUNS
Ciao.
Special thanks you to our members, sponsors, partner brands, and community
SpeedClubANNUAL
December2024
Publisher - SpeedClub LLC
659 Auburn Ave, Suite 152
Inman Park, ATL GEO 30312
Editor-in-Chief - Nikki Strickland
Managing Editor - Chad Strickland
Creative, Art, Layout, Design - Michael Garrison
Primary Photography - Michael Garrison
Notable Photography -
Pg 1, 30 - Hamilton Reinbold
Pg 11 - Wayne Whitesides
Pg 12 - Lee McDaniel
Pg 15 - Full Shutter Media
Pg 16, 26 - Wil Matthews
Pg 18 - Pedro Tietelbaum
Pg 19 - Ethic Inc / Andrew Hetherington
Pg 20,21 - Kai Caddy
Pg 25 - Hunter Long
Pg 27 - Jacob Scott
Pg 30 - Mitchell Vincent
Pg 40 - Wark Cycling Services
Taking animage, freezing amoment, reveals howrich reality trulyis.
