Here’s your guide to all things Nichiha USA. Whether you’re interested in working with us or already do, we want everyone to be on the same page. Let’s take a closer look at who we are, what we do and how we do it – from the inside out.
BUILD BETTER
We take pride in creating the best and most reliable products. With a focus on fiber cement siding for commercial and residential buildings, our precision and quality is unlike any other in the industry. It’s what makes us stand out in the crowd.
In fact, you’ve probably seen our work in action. We help build top brands like:
Almont Homes
AMLI Residential
CVS Pharmacy
Hilton Hotels & Resorts®
Rooms To Go
Whole Foods Market®
It’s our upscale, composite building material that’s durable, stylish and low maintenance. Here’s an inside look at how we manufacture it:
A mixture of cement, fly ash, fiber, and water is distributed onto a belt to extract moisture.
The sheet is then pressed to apply various textures.
The pressed sheet then goes through the dryer and autoclave processes to complete curing.
The sheets are then cut and converted to desired sized boards.
The boards are sent to the painting process where primer is applied.
The finished boards are placed on pallets and ready to ship!
Our parent company is Nichiha Japan – and they’re a household name with massive market share. And that’s great news for us. With their resources and support by our side, we have the full backing of a well-established company.
GO NICHIHA JAPAN in annual revenue of the fiber cement market in JapanFounded in Japan, making wood fiber boards
Transitioned into manufacturing fiber cement exterior wall
Established Nichiha USA with headquarters in Johns Creek, GA
Opened a 300,000-square-foot manufacturing plant in Macon, GA
Launched a paint facility in Macon, GA – featuring a selection of 400+ colors
Exceeded USA sales goals with record-breaking revenue progression
Striving to double the size of Nichiha USA, by growing 15% over 5 years
Everything we do, we do it with intention. We understand why we’re here – and it helps us drive decisions that lead to something bigger than ourselves. So when it came time to put this core concept in writing, we knew exactly where we stood.
Our Purpose:
We believe in taking the time to provide the best products because it’s right for our customers today – and their communities tomorrow. And that’s something we can all get behind.
As a growing company with lots of ambition, we’re always thinking about what’s next. It’s how we’re able to set clear goals and keep moving forward. Because of this, we have a firm grasp on where we’d like to be in the future.
Our Mission:
To become the premium industry leader by creating exceptional products, developing genuine customer relationships and promoting unity across our global organization.
It all boils down to going the extra mile and building stronger relationships in every aspect of our business. We’re not all the way there yet, but it’s something we’re striving for together.
° Enhanced manufacturing support
° New processes for product quality
° Improved customer experience
° Open communication across teams
° Increased focus on developing talent
WHO WE ARE
We’re leading the way for quality – and it takes a lot of people with all kinds of skills to pull it off. Our teams play very different roles in our overall process, but the work they do goes hand in hand to achieve One Nichiha.
Manufacturing
Rolling up sleeves and working non-stop in our state-of-the-art plants to create the premium products we’re known for.
Sales
Partnering with customers and developing one-on-one relationships to connect our products to the right projects.
Our cultural phenomenon that unites our teams under one goal with mutual respect and camaraderie.
Backing every corner of our business, ensuring each team member has what they need to innovate and excel.
After we set our goals, it was time to figure out how we’d reach them. It all started with a little self-reflection. We took note of the things we were doing well – and also the things we’d like to do better. We put the two together and haven’t looked back.
We embody these concepts through and through. And we expect everyone who works with us to do the same. After all, success is a journey
and we want to be proud of how we get there.
Being proactive and tackling tasks on your own, without waiting for instruction from others.
Getting to know our customers and personally providing the products they need to build better projects.
“Around here, we just get stuff done –because it needs to happen and somebody has to do it.”
- Production Assistant
“It’s a great feeling to have a hand in bringing people’s visions to life from the ground up.”
- Customer Support Representative
In an agile environment like ours, things aren’t always spelled out. That’s why we look for entrepreneurial people who are ready to pitch in however, wherever and whenever needed.
Leading the way for innovative engineering techniques and the highest level of quality in the industry.
“We go above and beyond to do things right – down to every last cut and design detail.”
- Machine Operator
04 EMBRACING PERSPECTIVES
Staying open-minded and welcoming unique ideas that lead to the best results possible.
“My colleagues come from different backgrounds – and some even live in Japan, so it’s pretty cool.”
- Inventory Coordinator
Developing relationships with team members, trusting their abilities and learning from them.
“My favorite thing is getting together for team breakfasts and just talking about our weekends.”
- Project Manager
300 +
4
associates in 1998
associates today
4,000 +
commercial projects completed in 2017
81,000,000 ft 2 of residential product manufactured in Macon
Through the years, we’ve grown exponentially in more ways than one. We’re a group of builders and doers – and that means we’re constantly paving new career paths. There’s nothing holding us back. We’re fast-moving, we’re nimble and we’re free to explore our fullest potential. And that’s exactly what we intend to do.
17,000 +
With a parent company in Japan and a fast-growing team here in the USA, open communication is more important than ever. We’re constantly looking for new ways to bridge the gap – and that’s a big reason you’re reading this company-wide manifesto. With the power of sharing information, we’re opening the door to more alignment, more collaboration and more success.
single & multi-family homes built in 2017
Our company is built on a foundation of ideas – which means anything is possible. All it takes is the drive, the skills and the grit to make things happen, and you can have a major impact. While we’re still working on a more formalized development program, your hard work won’t go unnoticed. We make it a point to create opportunities and promote from within.
of our current leaders started their career path with us
We have a manufacturing plant in Macon, a corporate office in Johns Creek and a team out in the field. That’s why staying connected and united is always top of mind. With our Purpose, Mission and Guiding Principles in place, we have a roadmap for everyone to follow – and it leads to the same destination. Because even though we don’t all work under one roof, we certainly share one goal.
58 associates in Johns Creek
154 associates in Macon
41 associates in the field
We get that it’s important to be proud of what you do and where you do it – and we’re dedicated to creating that for you. Here, every day is new and exciting. Walking through these doors means you can expect to grow, develop and achieve. And since we’re a global company, you’ll open up a world of opportunity to learn from and work closely with other cultures.
It’s pretty clear by now that we have a lot of goals – and that’s because we see so much potential. Our premium products are well on their way to becoming a household name. Our customers are gaining more support every step of the way. And our team members continue to raise the bar for ingenuity through passion and initiative. It all leads to building a lasting future – and we hope you join us on our journey.
It’s an exciting time to join Nichiha USA, as we kick off our goal to grow 15% over 5 years to double in size.
