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Contents • September 2019 Articles & Features

Events & Contests

04 This Month’s New & Renewal Members 05 President’s Message 05 Director’s Voice 07 Member Benefits Spotlight 09 Association Announcements 11 Thoughts from a CCE 15 The Northeast Council Hosts Successful Rally at Erie County Fair 16 Convention Season is Just Around the Corner 19 From the Camera Roll... 21 Bingo & Poker at the Alameda County Fair 27 Getting to Know Your Regional Council Members

12 NICA Business Expo & Fare Foods 2020 Food Show Information, Hotel Reservation Link & Exhibitor Form 17 Don’t Miss Your Chance: Apply for the 2019 First Timer’s Convention Scholarship Today! 29 Coca-Cola Membership Contest 30 2019 Events Calendar

AdvertiSers 25 Allied Specialty Insurance 25 Brakebush Brothers 29 Bunge Oil 02 Coca-Cola 10 Fanestil Meats 18 Fare Foods 07 Gehl Foods 29 JKJ Workforce 22 K&K Insurance 10 Hummel Group 24 Member Classifieds

18 Mr. G’s Quality Cut Meats 30 Rio Syrup 22 RJ Schinner 06 Schantz Mfg. 26 Sugardale Food Service 28 Sysco 26 Tastemaker Foods 25 Valley Foods / J&B 20 Whirley DrinkWorks!

Dedicated to strengthening relationships with the Fair, Festival, and Special Events Industries through effective communication, education, benefits, leadership, and solutions The National Independent Concessionaires Association, Inc. is a Florida Corporation with an Editorial and General Office located at 1043 E. Brandon Blvd., Brandon, FL 33511 • Off ice: (813) 438-8926 • Fax: (813) 803-8460 • Online: The information contained in this Publication is based upon sources believed to be reliable. Readers should not act without professional advice. Cover to Cover © 1993-2019 NICA, Inc. All Rights Reserved. Dear readers, Fall is coming...! September 2019 NICA News


This Month’s Newest Members! Hyrum Allen

Mamadou Diop

Lisa Patterson

Michelle Allen

Steven Jankiewicz

Paul Patterson

Funnel Cake Express Inc Orland, CA Funnel Cake Express Inc Orland, CA

Mamadu’s Village Pisgah Forest, NC Event Catering, Inc. Camillus, NY

Eli Zucker

Fairtime Fudge Syracuse, NY

Paul’s Products Syracuse, NY

Danielson Co. Chico, CA Welcome to our 7 New Members! See page 29 for the 2019 Coca-Cola Membership Contest Leaderboard

This Month’s Member Renewals Erica Abenroth

Steve Cable

Brian Fairlie

Rodney Albers

Eric Campbell

Billy Fickling Sr.

Collier County Agricultural Fair & Exposition Naples, FL (2016)

Bev Fisher, CFE

Karen’s Concessions, LLC Owasso, OK (2007)

Bradenton, FL (2011)

Canfield Fair Canfield, OH (2003)

Vicki Clements

Bob Fiste

Golden West Concessions San Diego, CA (2007)

Heart of Illinois Fair Peoria, IL (1993) Rodney & Lisa ‘’LTD’’ LLC Newcastle, OK (2013)

Dane Baldwin

E.N. Campbell’s Concessions, Inc. Cummings, IA (2000)

D & D County Fair Cinnamon Rolls Oakhurst, CA (2009)

Robert Carter, CFE

Rod Beach

Triple Treat Shows, Inc. Cincinnati, OH (1996)

Beach Concessions Hillsdale, MI (1995)

Lee Blanchette

Lab Concessions and Catering North Grosvenor Dale, CT (2015)

Michael Bliss

The Sleek Greek Glendale, AZ (2016)

Connie Boesen

Applishus Inc. Des Moines, IA (2015)

Bonnie Bribiesca

Bribiesca Concessions Holcomb, KS (2012)

Jeffrey Brick

Universal Concessions, Inc. Rhinebeck, NY (2012)

Ronald Burback

Fun Enterprises, Inc. Portland, OR (1997)

Donna Burgoon

Mrs. J’s Ice Cream Chico, CA (2015)

John Burgoon, Jr. Mrs. J’s Ice Cream Chico, CA (2015)


Bavarian Almond Shoppe Baltimore, OH (2000)

September 2019 NICA News

KB Foods Brandon, FL (2012) McKinney Food Services Hughes Springs, TX (1993)

Lou Hoegsted

Art Jencks

Kenneth Kasinak

Renae Korslien

Janet Cox

Fiste Enterprises, LLC dba Bowman’s Concessions New Madison, OH (2008)

Courtney Fry

Kathy Kramer

Mike Cruz

Missouri State Fair Sedalia, MO (1993)

Red Barn Elephant Ears Kewanna, IN (2005)

Canadian National Exhibition Fred Giovannoni, Sr. Toronto, ON (2010) Mr. G’s Concessions New Boston, MI (1993) Brenda Curran

North Dakota State Fair Minot, ND (1993) OC Fair & Event Center Costa Mesa, CA (2017)

Don Long, CCE

L & L Concessions, Inc. La Verne, CA (2007)

Dennis Haack

Ryan Long

Jack Hammer

Dottie Maile

Miami-Dade County Youth Fair & Exposition Miami, FL (1993)

Cheryle Hartley

Carole Marcus

Donald Delahoyde, CCE

Judy Henbury

Sherrie Martin

Michael Demarco

John Henninger

Marshall County Blueberry Festival Plymouth, IN (2009)

Leroy Hildebrand

Alpine Amusement Co., Inc. Naperville, IL (2010)

J and B Sales Sumterville, FL (2017)

Paul Davis

Haack’s Concessions Wenona, IL (2018)

Patty Dee

Three Rivers Festival Fort Wayne, IN (2007)

Florida Strawberry Festival Plant City, FL (1993)

Five Star Catering Ukiah, CA (1997)

Houston Livestock Show Houston, TX (1993)

William DiMondi

The Delaware State Fair, Inc. Harrington, DE (2011)

David Easterwood

Waymatic, Inc. South Fulton, TN (1993)

Dixie Classic Fair Winston-Salem, NC (1997) J & M Concessions Nipomo, CA (2007) Boone County Fair Belvidere, IL (2017) Classy Caboose Slaton, TX (2010)

L & L Concessions, Inc. La Verne, CA (2007) Maile & Son, Inc. Mesa, AZ (2004) Vic Marcus Concessions Hemet, CA (2002)

Donnie Massie

Bob Matthews

BJ’s Concessions Groveland, FL (2004)

►► “Renewals” continued on page 8

President’s Message Kathy Ross, CCE, President

The Fair absorbed the cost of processing the steer meat, so that roughly 2600 pounds of meat were donated to the Western New York Food Bank by Henry Ford once said “You the Concessionaires. This is only one example of don’t have to hold a position our NICA leaders giving back to communities in in order to be a leader.” NICA which they work. produces leaders every So far this year, our members have also day: our owners, managers, donated to the Boys and Girls Club of South San cooks, front line employees, Diego, CA, the Arizona Fairs Association, the and Council Members are all Florida State Fair livestock grant; the Arizona developing leadership skills State Fair Foundation, the OABA H-2B fund, the on our Fairgrounds. One of Fairplex Child Development Center, and the Vero the skills leaders learn is how to “give back.” As Concessionaires, we strive to give our customers Beach Firefighter’s Burn Fund. NICA Members hold many successful fundraising events to friendly service and quality products as they join support our educational projects and scholarship us at our events. We also strive to “give back” to program. It is part of our practice to “give back” a the communities in which we work. portion of the funds to the communities where the This past month, the Concessionaires of the Erie County Fair in Hamburg, NY came together as fundraising was held. leaders and collected over $17,000 to purchase four steers and make sure that every youth ►► “Message” continued on page 7 exhibitor in the sale received at least $3 a pound.

Director’s Voice

Dan Lusenhop, Immediate Past President

for another beverage/snack or meal, increasing the per cap revenue! Greetings valued members! Also, at my last event when I picked up my As our Organization continues Vendor packet, it included a tri-fold pamphlet to be the Voice in the Industry, of “Vendor Guide and Services,” an overview of we have focused on revolving daily Fair promotions as well as listings of local topics at many Regional and businesses, restaurants, post offices, banks and State Associations for the other services that we all need in each town we past several years. One that operate in. What I was really impressed with was continues to be a work in the personal mobile numbers for Maintenance progress is “Guest Length of Assistance, Head of Security, Staff contacts and Stay.” Sometimes it felt like we were beating the the Fair CEO directly! When I had the chance to same drum over and over, but they say you have to talk to Dave, the Fair Manager, I thanked him for hear something three times for it to sink in! Well, the reference guide of local services. He surprised I think our persistence is paying off. I’ve noticed me by saying that he couldn’t take the credit for a real investment at some Fairs that are on my the idea; it came from Jon Baker, Pima County Fair route, as well as other events that I personally Manager (Tucson AZ), a great supporter of NICA, have visited as a Director this year: more shaded who spoke on a panel at an Association meeting to seating areas, misting cooling zones, additional pass along this idea to the Industry leadership. restroom facilities, WiFi access, and much more. We all know that the more comfortable the Guests ►► “Voice” continued on page 8 are, the longer they stay, giving us the opportunity September 2019 NICA News



President: Kathy Ross, CCE 1st Vice President: Don Delahoyde, CCE 2nd Vice President: Sandy Class Treasurer : Jay “Rocko” Russell Secretary : Vincent Nelson, CCE


Kim Barr, CCE Andrew “Bruno” Broomfield Carmel Dyer-Pittroff Kevin McGrath, CCE Mike Pence, CCE Daryl Whicheloe, CCE

Immediate Past President Dan Lusenhop

Past Presidents’ Council Dominic Palmieri, CCE Paulette Keene, CCE Joe Potillo, Jr. Greg Miller, CCE Tom Sattler, CCE Russ Harrison, CCE Richard Busse, CCE Tom Hodson, CCE

Jim Hodson, CCE (Deceased) Tim O’Brien, CCE Ron Smith Adam McKinney, CCE Mike Pence, CCE Jack Woods, II, CCE Bob Hallifax, CCE Frank Parnell, CCE Larry Orme (Deceased) Larry Sivori Rich Wright Bill McKinney, CCE Arthur Pokorny, Jr. Gene O’Brien, CCE (Deceased)

OFFICE STAFF Executive Director : Rey O’Day

Communications & Marketing Manager : Jesse Willard Office & Membership Manager : Linda Frisco

West Council

Executive Manager of Councils & West Council Coordinator : Rey O’Day

Northeast Council, Southeast Council & Social Media Coordinator : Jessica Gottsche

Northeast Council

Lindsey Constantine Kelly Grout Henry Mitchell Cameron Murray Vincent Nelson, CCE Joshua Nicholson Eddie Porcelli, III

SOUtheast Council

Jody Conklin Samantha Fairlie Thomas Hodson, CCE Mike Kramer Gentry Miller

Jeff Ames Kim Barr, CCE Jan Gary Ryan Long Ryann Newman Erica Quintero Steve Vartanian Jay Wells April Wood

National Reps Duane Fischer John Harkey David Higginbottom Charles Ivory, CCE Mike McGrath Kevin McGrath, II Etta Pence, CCE David Spann R. Josh Stremmel George Wandrey, Jr. Ted Wentz Nick White

Do you have any questions for us? Contact us at (813) 438-8926 or today!


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September 2019 NICA News

“Message” continued from page 5 ►► Speaking of giving back, we are proud and honored to have just awarded $25,000 in college and vocational school scholarships to 14 students from all over the country who are family members and/or employees in our businesses. In order to continue to better serve our communities and develop leadership, the Board is moving forward on developing a NICA Foundation. The paperwork has been filed and we are writing Bylaws and building a Foundation Board for this important project. As part of our Annual Report at the Expo, I would like to share the many “giving back” stories in which our members participate. Please share those stories with me or send them to the office. While at the Fair in Erie, I heard their CEO, Jessica Underberg, CFE, say many times over, “Isn’t it amazing what happens when no one needs to get the credit?” In that spirit, don’t worry about “holding the position.” Simply step up to the plate and “be the leader” who supports awesome “giving back” projects in the communities where we work, visit, and serve. “Together We Can!” ▲

Advertise Your Business in


Don’t Forget About The Dispenser! Call Your Account Rep for More Information


Reach your targeted audience through national exposure to key decision makers including Concessionaires, Fairs, and more! Gain name recognition via our publications, website, and sponsorships available at Industry events; ask for more details. Receive a superb value through quality marketing opportunities.

We have a variety of sizes to suit your ad—contact us at (813) 438-8926,, or for additional information on sizes, prices, bulk rates, and more!

Member Benefits Spotlight Does your business need a new look? OCC Signs has you covered with special pricing! Products include graphics and wraps, banners and fence panels, custom branding and design, menus and shape cut signs, product photos, stickers, full-color prints, backlit signs, register covers, displays, design, and more! To receive your free estimate and special discount pricing, call (714) 447-4484 or visit and let them know you are a NICA Member. ▲

September 2019 NICA News


“Renewals” continued from page 4 ►► Larry McConnell, CCE

McConnell Concessions Indianola, IA (1993)

Jim McGuire

C.E. Norris

Lake County Fair Association Eustis, FL (1995)

Du Page County Fair Association Wheaton, IL (1997)

Denis Opolski

Ron McKinney

Jeff Pokorny

McKinney Food Services Hughes Springs, TX (2003)

Helen McPeak

D & C Express Pit Stops Rockford, MI (2005) Eddie Shore Enterprises, Inc. Agawam, MA (2005)

Amy Powers

Wilson County Fair Lebanon, TN (1999)

Sweet and Salty Concessions, LLC Wilmington, NC (1999)

John Meigs

Jerry Price

Meigs Concessions Lisbon, NY (1993)

Fiske Concessions, Inc. Brooksville, FL (1993)

Kathleen Meigs

Lynette Rawlings

Kara Moederndorfer

Nancy Lou Rex

Meigs Concessions Lisbon, NY (2003) The Sleek Greek Glendale, AZ (2016)

Gary Morse

Gary Morse Concessions Banning, CA (2008)

Rawlings Concessions Atwater, CA (2000) The Sandwich Fair Association, Inc. Sandwich, IL (1993)

Katie Richmond

Rodeo Austin Austin, TX (2008)

“Voice” continued from page 5 ►► It just shows us that a simple idea can be recycled and repurposed to fit your needs! So, if you see something that works from another event, pass it on! With many changes to health and safety, I’ve had several Vendors contact me about Fire Marshall inspections requiring changes to layout and operations. I was told in one of the Fairs that I operate at, the night before we opened, that all Concessions were going to have our exhaust hoods and ansul linkage and cabling “professionally cleaned.” With the Fair’s assistance along with our input, we were able to postpone to the next season in order for the Departments to inform us in writing of

Brad Schroder

Rodney Spivey

Brienna Schuette

Jack Sturgeon

Schroder Concessions, Inc. Faribault, MN (1993) Moxie & Drive Marketing White Bear Township, MN (2018)

Dan Sharp

Washington State Fair Puyallup, WA (2000)

Susan Sharp-Farias

Big Bubba’s Bad BBQ Paso Robles, CA (2004) Shiawassee County Fair Corunna, MI (2010)

Bruce Short

Short’s Hardware Archbold, OH (2007)

Gary Slater

Spivey’s Southern Grill, Inc. Plant City, FL (2011) Jack’s Shack North Fort Myers, FL (2000)

David Sulmonetti

Pronto Pup Co., Inc. Portland, OR (2016)

Rory Tipsword

Hoelting Food Service, Inc. Decatur, IL (2004) Utah State Fair Salt Lake City, UT (2008)

Carl Vance

Vance Concessions Salem, IN (2000)

Roger Westmoreland

Iowa State Fair Des Moines, IA (1993)

Roger Westmoreland Concessions Hughes Springs, TX (1996)

Robin Smith

Judy Wilson

Michelle Spivey

Mitch Zinder

The Gobblin Gourmet Hillsborough, NC (2011) Spivey’s Southern Grill, Inc. Plant City, FL (2004)

J Wilson Group, LLC Arcadia, IN (2015) Victor Products Co. Richmond, VA (1998)

Thanks to our 83 Renewal Members! “Together We Can!”

...[I]f you see something that works

from another event, pass it on!

requirements with proper notice. I have made a recommendation to our President to form a Committee to compile upcoming required changes to local codes. If you experienced any similar requests by Health or Fire Departments, please let the NICA Office, a Board Member, or Council Member know so we can accurately collect this information. Whether you’re in Idaho or South Carolina, or anywhere between, we all experience these obstacles that affect our businesses. Please help communicate to us and help your fellow Vendors. “Together We Can Plan for Tomorrow!”▲

Don’t Miss Another Issue! Even if you are currently traveling, you can always stay up to date by viewing NICA News online at our website or by clicking on the link in the latest NICA Now! 8

September 2019 NICA News


Announcements Do you have any announcements that you would like to share with the membership? The deadline is the first day of each preceding month for your target issue. Contact us at (813) 438-8926 or today!

The Voting Deadline is September 30th! Ballots were sent out on July 15th, so you should have received your ballot by now, or soon in case your mail is being forwarded. If you have not received your ballot for any reason by September 16th, contact NICA at (813) 438-8926 or to be sent a duplicate. All votes must be sent in no later than September 30th, 2019 to be counted. ▲

Apply for the First Timer’s Convention Scholarship Have you always wanted to attend the IAFE and/or WFA Conventions but just haven’t committed to it? Whether it be because of expense, timing or any other reason, NICA is here to help get you there! It is with much excitement that we share a new Scholarship Opportunity to five current NICA Members. See page 17 for scholarship amounts and more details and/or visit to apply! ▲

The Dugans Win Award of Excellence Congratulations to Chuck and Irene Dugan, owners of Chuckwagon, for being the recipient of the 2019 OC Fair & Event Center Randy Smith Concessionaire Award of Excellence! They were also the first recipients in 2003. Chuck was an original member of the NICA West Council and on the Committee that developed the NICA Sysco Marketplace program. Chuck and Irene faithfully volunteer to work and support NICA and other Industry events. They have been proudly serving OC Fair guests since 1974. The award was presented at the OC Fair Awards Banquet by Howard Sandler, OC Fair Director of Events. ▲

Do You Use Pepsi? Send NICA Your Receipts! This year we are continuing our protocol when it comes to tracking your Pepsi purchases so the NICA Members who utilize the Pepsi pricing and rebate program can make sure they get their full rebate. Whenever you make a purchase, send a picture of your receipt/ticket/invoice to—we will assist you in case your receipts have degraded by the November due date. For more details, visit ▲

Reserve Your 2020 Hotel Rooms While They Last! The 2020 NICA Business Expo and Fare Foods Food Show is just on the horizon. The special discounted rates are $144 plus tax for standard rooms. See page 13 for the reservation link. If you are interested in upgrading your room, please contact Audrey Poole at (618) 542-2155. ▲ September 2019 NICA News


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September 2019 NICA News



Workers’ Compensation

Thoughts from a This month’s Statement of Communications & Management Philosophy is from Charles Cox, CCE, Concessions by Cox of Ohio, Inc.:

Charles Cox, CCE

CCE Earned in 1999 “A deciding factor in how well a company succeeds lies in the communication between management and their employees. In order for communication to be successful within the Concession company, management must first learn to keep it simple, remain open and honest, and have written communication with the employees. The number one key to effectively communicating with employees is to keep it simple. The more complex a statement, the more others can read into what is being said, and perhaps misconstrue the initial statement. Management should be brief and to the point in all that they are asking of the employees so as not to confuse and clutter the remark. Secondly, management should keep the lines of communication open and always remain honest with the employees. One should remain open to comments and suggestions from employees, because within the workforce, may lie some very good ideas. The management should always remain honest with the employees so that they will reciprocate the honesty in their work, and communication with the management. Finally, written interaction is equally important when communicating with employees. If a member of management has a written form to back up what they have already verbally stated, perhaps, the employees will be more likely to understand and follow through with each task at hand. Additionally, written communication aids in lack of confusion between management and employees. As well as helping with the confusion, written communication also helps to reiterate what has already been spoken. In today’s Concession Industry, communication is the key. Without fortuitous

communication between management and the employees, success lies far out of reach. To obtain a good rapport with employees, management should remember three basic principles, simplicity, honesty, and openness, as well as a written contact with the employees. If managers in the Concession Industry can abide by these three principles, then the ‘sky is the limit’ in all of their business ventures.” ▲ The CCE Program was developed to recognize the professionalism of Concessionaires. The title of CCE represents a deep understanding and respect for the Fair and Festival business and indicates that the titleholder will perform with the highest level of professionalism. The applicant must have a minimum of seven years as a full-time chief operating manager of an independent concession business and be a current member of NICA, at least one State Association, and of one of the following associations: CAFE, IAFE, IFEA, OABA, or the WFA. The applicant must then complete a questionnaire and a 150-200 word personal philosophy of communication and management as it relates to the Fair Industry. Applications are due this year by October 1st, 2019. Once approved, the official ceremony of presentation takes place during the NICA Business Expo and Fare Foods 2020 Food Show. If interested, visit for more information on requirements and instructions on how to apply. ▲ September 2019 NICA News


NICA Business Expo & Fare Foods 2020 Food Show February 3rd, 4th & 5th 2020 Join us at the beautiful

Sheraton Tampa Brandon Hotel 10221 Princess Palm Ave. Tampa, FL The NICA Business Expo provides Workshops and Discussion Groups which cover the issues and the daily challenges our industry is faced with today. The Workshops are facilitated by experts in their fields. Workshops and Discussion Groups Available on


Feb. 3rd, 4th & 5th

The Fare Foods 2020 Food Show features exhibitors showcasing the latest food trends and technology that define the 2020 Fair Season.


Fare Foods Food Show:

Delivering Great Service For Over 25 Years

Feb. 3rd & 4th, 5 pm - 9 pm

(Vendor Setup: Feb. 3rd, Noon - 4 pm)

NICA Membership Meeting and Evening Entertainment:

February 5th




YEARS Delivering Great Service For Over 25 Years

NICA Business Expo & Fare Foods 2020 Food Show February 3rd, 4th & 5th 2020 SPECIAL REDUCED RATES FOR 2020

SheRaton tampa BRanDon hotel To reserve your hotel accommodations you must book your room through the online reservation site. Visit either site below for more information.

www.FArEFoodS.Com/EvENtS King Single / Double Bed Room.................$144.00 (plus tax) Breakfast vouchers available for $14.50 per person, per day (inclusive of tax & gratuity) for each guest in room. You will only be charged when voucher is redeemed. Vouchers provided at check-in. (Redeemable at Panfilo’s Restaurant)

If you have questions/issue with the reservation process please call or email Audrey (618) 542-2155 • *Entire hotel contracted until Sept. 15th, after that date rooms will be based on availability. RESERVAtIoNS muSt BE mAdE No lAtER thAN JAN. 3, 2020 to receive these special reduced rates, Room rates revert to full price after JANuARY 3, 2020. Credit card required to reserve room.

NICA Business Expo & Fare Foods 2020 Food Show 1994-2019

EXHIBIT SPACE APPLICATION February 3rd & 4th, 2020

YEARS Delivering Great Service For Over 25 Years

Vendor Setup: Feb. 3rd, Noon - 4 pm • Food Show: Feb. 3rd & 4th, 5 pm - 9 pm

Please Select a Sponsorship level  Platinum ........ $7,500  Gold ................. $5,000

 Silver ............... $3,000  Bronze ............ $2,000

Return completed form by november 15, 2019 to: Fare Foods, p.o. Box 407, Du Quoin, Il 62832 Phone: (618) 542-2155 • Fax: (618) 542-4798 E-mail: All payments must be made in full by December 27, 2019 or booth space will be forfeited.

Company name ________________________________________

list products/services to be exhibited:

Contact person _________________________________________

_____________________________________ _____________________________________ _____________________________________ _____________________________________ _____________________________________ _____________________________________

phone _____________________ Cell ______________________ address ________________________________________________ _________________________________________________________ City _______________________ State_______ Zip ___________ e-mail:__________________________________________________ ☐ Master Card

☐ Visa

Credit Card No. __________________________________________ Expiration Date:__________________________________________ Signature _______________________________________________ 14

name Badges: Please print first and last name of individuals working your booth

_____________________________________ _____________________________________ _____________________________________ _____________________________________ _____________________________________ _____________________________________

Credit card payments accepted, *3% Processing Fee Applies September 2019 NICA News

The Northeast Council Hosts Successful Rally at Erie County Fair Jessica Gottsche, Northeast Council Coordinator

On the evening of August 13, after a busy opening weekend in Hamburg, New York, NICA Members, NICA leadership and Erie County Fair staff met after the Fair closed for an evening of networking, fundraising and education. Over 75 attendees filled the Grapes & Hops Pavilion, where we held a 50/50 drawing, as well as a drawing for a lottery ticket package. All funds raised will go to Northeast Council activities and initiatives, including the NICA Scholarship fund. Special guests included members of the Concessions staff of the Erie County Fair, as well as Jessica Underberg, Erie County Fair CEO, and Marla Calico, IAFE President/CEO. Speakers included Rey O’Day, Executive Director of NICA, Jessica Gottsche, NICA Council Coordinator, as well as Jessica Underberg and Marla Calico. Rey shared updates from the NICA Office, including the announcement of 14 new 2019 scholarship recipients. Jessica Underberg thanked the members for being such valuable members of the Fair community, and Marla Calico talked about the importance of communication between Fairs and Vendors, as well as the new scholarship program for first time attendees to the IAFE Convention (see page 17 for scholarship information). Finally, the program closed with members of the Northeast Council, Cameron Murray, Lindsey Constantine and Kelly Grout, announcing that they were accepting donations to purchase a

We are so proud of the Vendors and Concessionaires at the Erie County Fair, who raised $17,000 and purchased four steers during the 4-H Steer Auction

The Grapes & Hops Pavilion was the perfect backdrop for the Northeast Council’s 2019 Rally

steer during Erie County Fair’s 4-H Steer Auction. They set a goal of raising $15,000, and during the Rally collected pledges of nearly $7,000 toward their $17,000 total, eclipsing their goal. The Concessionaires were able to purchase four steers from the 4-H students. The Erie County Fair donated the money for the meat to be processed and all will be donated to the Western New York Food Bank. A true example of “Together We Can!”

The Fair’s Perspective Jackie Cammarano, Erie County Fair On Tuesday, August 13th, as the sun set at the 180th Erie County Fair, NICA’s Northeast Council prepared to have their annual Rally. An outdoor wine and beer Concessionaire located in a quaint park like setting, Grapes & Hops, was the venue for the evening’s gathering. All Concessionaires, members and non-members alike, were invited to join NICA for food and drinks. Jessica Gottsche, NICA’s Northeast Council Coordinator, explained the night’s festivities and the fundamental purpose of NICA. There were about 80 guests in attendance, a great showing for the first ever Rally held at the Erie County Fair. Guests participated in a basket raffle and 50/50. We enjoyed some out of town guests which included Kathy Ross, CCE, President of NICA, and family, Rey O’Day, Executive Director of NICA, and

►► “Rally” continued on page 21 September 2019 NICA News


Convention Season IS Just Around the Corner Rey O’Day, Executive Director

sure to kick off Tuesday evening from 5:45-7:00 PM at the NICA-sponsored Happy Hour. Refreshments, music, fun, and fellowship will be the gathering’s It is time to get out your calendars and make some plans to attend Conventions, Zone Meetings only agenda. On Wednesday, the NICA Advisory and Association Conferences where we share our Committee will hold its annual Luncheon Meeting, followed by the NICA-hosted workshop at 3:15 PM story with the rest of our Fair and Special Events Industry, create relationships that make it possible on “Affordability.” On Thursday, December 5th, the NICA Board of Directors will hold one of their three to effect change, engage in a workshop to learn something new, and enjoy each other’s company. face-to-face Board Meetings.

IFEA Convention, Expo & Retreat WFA Convention & Trade Show IFEA, International Festivals and Events Association, is meeting September 25-27, 2019 in Williamsburg, VA at the Williamsburg Lodge. NICA will be participating in their Trade Show on the 26th and 27th and present a workshop entitled “What is NICA?” on the 26th. “Bold Choices” is the theme of this new event with one of our Sister Organizations.

IAFE Convention & Trade Show IAFE, International Association of Fairs and Expos, holds their Convention from December 1-4, 2019 in San Antonio, TX at the Henry B. Gonzalez Convention Center to encourage all of us to be “Champions of Change.” Rey O’Day, NICA Executive Director, will teach the Principles of Food and Beverage as part of the IAFE Institute courses on Sunday morning. That afternoon, the IAFE Concessions and Commercial Exhibits Committee and the NICA Merchant Task Force will host an interactive symposium on “The Changing Landscape of Commercial Exhibits.” Throughout Monday and Tuesday, all will be listening to world class speakers and exploring new ideas in a variety of presentational ways. While you are at the IAFE Convention, make 16

September 2019 NICA News

WFA, Western Fairs Association, meets in Reno, NV from January 19-22, 2020 at the Grand Sierra Resort. The West Council and Source1 Purchasing will produce the NICA Sysco Marketplace Food Show, host a NICA Membership Meeting with an emphasis on Insurance Planning, provide prizes for the Service Member Bowling Tournament, hold a fundraiser with a Cummins Money Counter, and lead workshops on “Promotions That Have a Positive Impact,” “Changing Landscape of Commercial Exhibits,” and “Experience Planning Builds Length of Stay and Loyalty.”

NICA Business Expo & Fare Foods 2020 Food Show All roads lead to the NICA Business Expo and Fare Foods 2020 Food Show, from February 3-5, 2020 in Tampa, FL at the Sheraton Tampa Brandon. Great minds think alike: both WFA and NICA have chosen “2020 Vision” as their theme. NICA’s Vision will be a “FOCUS on the FUTURE!” NOW THE BEST PART: a Convention registration and $500 travel scholarship for FIVE NICA Members who are first-time attendees to the IAFE or WFA Conventions is now available. To apply, read on! ▲

Don’t Miss Your Chance!

Apply for the 2019 First Timer’s Convention Scholarship Today! Have you always wanted to attend the IAFE and/or WFA Conventions but just haven’t committed to it? Whether it be because of expense, timing or any other reason, NICA is here to help get you there! It is with much excitement that we share a new Scholarship Opportunity for NICA Members! Up to five current NICA Members will receive $500 towards travel expenses (transportation and hotel) and basic attendee registration covered by the Organization hosting the Convention selected. Below are the criteria and obligations required for each Convention:

NICA Criteria • • • • • • •

Must be a first-time attendee to the Convention. Must be a current NICA Member (annual dues must be satisfied if due). Winner of Scholarship must submit proof of registration for desired Convention. Must be available to assist NICA and/or Convention host during the Convention. Must submit an article of Convention experience to NICA News. Must be currently active in the Outdoor Amusement Industry. Must be referred by current NICA Member.

IAFE Convention Criteria • Must be a current IAFE Member at the time of the application.

WFA Convention Criteria • Volunteer for WFA at the WFA Convention. • Participate in post-Convention interview.

When is the Submission Deadline? The deadline is October 15th for the IAFE Convention and November 15th for the WFA Convention. Go to or cut out and complete the form below to apply! Mail your completed form to NICA at 1043 E. Brandon Blvd. Brandon, FL 33511 or scan and email it to before the deadline to qualify. ▲ &



2019 First Timer’s Convention Scholarship Application Name: _______________________________________ Company : Address: Phone: ______________________________________ Email: Current Membership: q NICA q IAFE q WFA Convention Choice: q IAFE q WFA Have You Attended the IAFE Convention previously? q Yes q No Have You Attended the WFA Convention previously? q Yes q No NICA Member Who Recommended You Apply for this Scholarship:

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September 2019 NICA News

From the Camera Roll... Rey O’Day, Executive Director & Kathy Ross, CCE, President

Wisconsin State Fair staff meeting attended by the Florida Federation of Fairs

Kathy Ross, CCE, President, with Andy Chan, Chan’s Concessions, and staff at the Wisconsin State Fair

Nathan and Rebecca Wells, Pacific Crest Concessions

Kelly and Hunter Manzo, A Pop Above, and Donna Burgoon, Mrs. J’s Ice Cream Dana Stoehr, CEO, and Justin Aquino, Fair Manager, San Mateo Fair

April Wood, Rawlings Concessions, and Rey O’Day, Executive Director

Longtime friends Jennifer Giordano, CCE, Past NICA Treasurer and C&C Concessions, and Ashley Murray, Past West Council and M&M Marketing

Nathan and Amber Vandewarker and family are the new owners of Crutchfield’s Fish and Chips

John Little, Wax Hands, Brandy Arredondo, Noel’s Foods, and Kara Moederndorfer, Sleek Greek

Alan and Kim Barr, CCE, enjoying time with their grandson, Adan Wells

Ryan Long, West Council, and his wife Wendy, L&L Concessions, on their way to a Martina McBride concert to celebrate Ryan’s birthday at the Ventura County Fair

Darin Lusenhop, Jeanne’s Artichokes, with daughters Maddison and Ashleigh

►► “Camera” continued on page 23 September 2019 NICA News


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Bingo & Poker At the Alameda county fair Don Delahoyde, CCE, 1st Vice President

NICA has been doing events at Alameda County Fair for at least six years, Last year was a wine tour, tasting, and lunch in the Livermore Valley wine area. In 2016 and 2015, we traveled to San Francisco on a tour bus to watch the San Francisco Giants, and in 2015, we had a poker and bunco tournament. Don Delahoyde, CCE, 1st Vice President, and Jackie Bradbury, West Council, hosted this year’s event. It was held on a Tuesday evening (Fair is closed Mondays and Tuesdays). We had a catered dinner by Carlos, Susan and Sergio with West Coast Concessions. Helen Matthews helped with a great fruit salad, Don Delahoyde, CCE provided dessert and all ate well. In addition, Spectra provided beer and wine all at no expense to our members and guests. West Council Member Jay Wells came and ran the bingo; all seemed to enjoy their games. Bill Cutting was gracious enough to provide all the things needed for poker as well as running the tournament. There were six table sponsors

including Gary Morse Concessions, Juicy’s, The Sleek Greek, Timbo’s, Lynette Rawlings, and Brian Bradbury. Mike Coffee, from Timbo’s, was the big winner at poker. Over 30 Prizes for the tournament and raffle were provided by Katie Young, Cloverdale Citrus Fair CEO, Jackie Bradbury, West Council Member and owner of Sweet Cheeks (who also created all the baskets), Don Delahoyde, CCE, Fay’s Sports Memorabilia, Pepsi, Sysco, Young’s Market, Dustin from Team Events, and Jerome and Jennifer from the Alameda County Fair. Nate and Stephanie Janousek, Fun Biz Concessions, created a silent and live auction to raise money for the H-2B advocacy fund. Donations were made by many including a campsite for 2020 and some great items from Lance and Jill at Butler Amusments. I’m happy to say that over $3100 was raised for that fund and will be donated by NICA. Thanks again to all who donated prizes as well as our friends who purchased some great items. I would also like to thank all of the NICA Members that were at Sonoma Marin Fair who were able to come and participate; it truly shows the level of involvement that you have: “Together We Can!” ▲

“Rally” continued from page 15 ►► Marla Calico, President/CEO of IAFE. The Northeast Council, which includes Cameron Murray, Lindsey Constantine, and Kelly Grout, along with Past President Joe Potillo, Jr. continued a tradition that they started last year. In 2018, they collected money from the Concessionaires—around $11,000 dollars—to purchase the Grand Champion steer from the livestock auction and donated it to the Western New York Food Bank. Pledging to raise more this year they stood in front of the crowd and began their quest to raise donations. In just three days, they collected over $17,000, were able to purchase four steers from the auction and donate over 2,600 pounds of meat to the Food Bank. That is in addition to the 53,000 pounds of non-

NICA’s Rey O’Day addressing the Rally’s attendees

perishable canned goods that were collected by the community on opening day of the Fair. Congratulations to NICA, the Northeast Council, and the Concessionaires at the Erie County Fair. In a business where you could come into town and make your money and leave, these folks leave a lasting impression on our community. Thank you from all of us at the Erie County Fair. ▲ September 2019 NICA News



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September 2019 NICA News

“Camera” continued from page 19 ►►

Dale Smith, CCE, Past West Council and Family-A- Fair, cruising around the OC Fair with the 4th generation of Smiths

Jeff Saty, Sysco Oregon MA, delivering our product to each NICA Member individually at the Clackamas County Fair

Thank you to Pepsi Sales Rep Chuck Gilbert! He provides excellent service to the Vendors at the Eden Corn Festival and the Erie County Fair; he always makes sure you know you are getting the NICA National Account Pricing. When in the Buffalo, NY area look for Chuck for all of your Pepsi needs!

Rey O’Day, Executive Director, greeting Mike Davis, Toucan Enterprises, at the OC Fair Administration Lobby to begin a day with a fully bandaged hand because he had surgery the day before; he ended the morning being a recipient of the NICA Good Neighbor Award!

The injured Mike Davis, Toucan Enterprises, giving the WFA Service Member report with help from his backup team Irene Dugan, Chuckwagon Concessions, keeping him cool; Michelle Card, Past Executive Director, holding his notes; and Maria Coffee, Timbo’s, holding his mic—that is fine service! NICE! Mike’s wife Linda had to come down from their Northern California spots so he could have this big day—Thank you Linda!

New NICA Members Melissa and Chris Miladelaroca, Teriyaki Rice Bowls, placing their order with Tim Benado, Sysco Ventura MA

A Fred Pittroff, Giant Ride, and Minnesota Fair cup sighting—we know the season is in full swing!

Rey O’Day, Executive Director, with Barbara Quaid, Ventura County Fair CEO, and Madalyn Johnson, Concession Coordinator

Avocado-shaped cornhole boards make you want to play at the OC Fair

Rey O’Day, Executive Director, meeting Tim Lewis (Joe Lewis’s Brother) at Mojo’s Pitching Cage at San Diego County Fair; he sponsored a golf hole sign for the NICA Neagles Tournament—thanks! September 2019 NICA News


MEMBER CLASSIFIEDS Would you like to place a classified ad with us? Contact us at (813) 530-4750 or

Restaurant Building & Business For Sale Turnkey, well established, profitable yearly blue-ribbon winning state fair located business. Includes 2160’ air conditioned permanent building, equipment, supplies, inventory, indoor seating, and take-out window, servicing Fair and Special Events. All American Restaurant & Grill—call Theresa at (561) 386-1709 or email ▲

Concession Business For Sale Serving Fairs and Special Events. Beer stands, pizza stand, churro and pretzel carts, concession equipment and much more. L and L Concessions— ask for Don: (909) 596-5155 (Office) or (909) 732-5074 (Cell). ▲

Food Vendor Business For Sale Island Noodles is a unique Food Vendor for special events which specializes in “Hawaiian Style Wok-Fired Soba Noodles.” We, Brad and Monica Jensen, natives to Wisconsin, and owner of Island Noodles, present a healthy, entertaining and cost effective alternative for organizers of special events to offer their patrons. Island Noodles has proven to be extremely popular for over 20 years, especially among the health-conscious festival attendees. Currently we operate in over 30 venues annually providing enjoyable results for attendees and organizers alike. We have been operating and growing our business for over 12 years. We are at the point in our lives where we would like to retire and spend time with our children and grandchildren. We are looking to transfer ownership of our well established business to an entrepreneur who is looking to buy and run a mature, secure business with excellent growth opportunity. We have built up our route of events at many high-profile venues throughout Wisconsin, Minnesota and Texas—including some of the largest State Fairs and Music Festivals in the country. There is tremendous growth potential to augment our already impressive revenue streams. This is truly a turn-key opportunity—with an established customer base which only continues to grow—for a serious operator or investment group. Please go to to check it out. There you will find our booth creations, display of the making of our delicious product, our fan base and also schedule of events. You can also go to our Facebook page “Island Noodles WI & MN Inc.” to see for yourself! Photos and videos of the exhibition-style, interactive cooking process is showcased so you can see how Island Noodles comes to life. Please call with questions and to find out more details of owning this established business. An exciting opportunity awairs you! Ahola and Mahalo! Contact Brad at (715) 220-0173 or Monica at (715) 222-7292. ▲ 24

September 2019 NICA News

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September 2019 NICA News


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September 2019 NICA News

Getting to Know Your

Regional Council Members Rey O’Day, Executive Manager of Councils We had the chance to interview the West Council’s very own Jan Gary, Leap of Faith Adventures, Inc. dba JK DOTS, based out of Vista, CA. His responses are below:

How did you get started in the Fair Industry? My wife, Karen, and I started in the Fair business in 1991. It all began the year before, when we were a Vendor showing custom imprinted products at the IAAPA Show. One Guest came by our booth eating what looked like styrene dots. The Guest said these dots were Ice Cream dots and gave me a small bite. WOW! The Dippin’ Dots had the best flavor of any ice cream I had ever eaten. I went down to get a sample and met the founder of Dippin’ Dots, Curt Jones, and the rest is history. By the time the show was over we were in Dippin’ Dots distribution. We had a 24/7 business at that time which our boys had no interest in, but this new ice cream dots was an opportunity to get our two boys to learn about business. Besides, they could hire friends and hang out together during each Fair. As parents, we banked the startup costs, helped them with a business model, employee packets, inventory control, and other business related things. The first year found us at Del Mar Fair, now San Diego County Fair, and the Los Angeles County Fair at Pomona. Corporate wanted us to develop shopping malls but we had no time or interest, so we stayed with Fairs and Festivals. The boys quickly discovered the long hours weren’t as fun as they thought it would be. Our business developed from two Fairs to what it is today. We serve eight Fairs (two with calendar events throughout the year), seven festivals, wholesale and retail distribution that includes wholesale routes, as well as contracts with schools, and the military in San Diego.

What are your goals for doing business?

Jan Gary, West Council, with his wife Karen

encourage others to be their best, appreciate the life God has allowed me to live, love, laugh often, and enjoy my family.” Our company’s mission statement is “to sustain growth through education, training of staff and attention to details, empowering staff to make positive memories with our Guests, supporting consumer loyalty and our brand, rewarding our employees for best practices behaviors and to ‘Taste the Fun!’”

What inspired you to join the NICA West Council? NICA has been the one organization that we belong to that we can actually see value before membership. Every association needs to ask themselves, “What’s in it for the member?” Group buying power is amazing! We have saved using the power of the group with AutoZone, Graybar, Coca-Cola, Pepsi, and especially SherwinWilliams paint—when we repainted the inside of our home, we saved hundreds of dollars! I want to keep up the great work, along with NICA Members, to offset your membership cost with the discount purchases from the sources with whom we have group buying power. It makes membership free!

We appreciate your responses Jan! What is the best way for a NICA Member to reach you?

I look forward to serving you; the best way My personal mission statement is “have a passion for a NICA Member to get in touch with me is at for life, be prepared, do my best, listen, teach, or (760) 801-2301. ▲ September 2019 NICA News


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2019 Membership Contest Leaderboard* General Membership Fare Foods...........................................................................4 Nate Janousek....................................................................3 Ralph Berkeypile..................................................................1 Wayne Decker......................................................................1 Kim Netterfield.....................................................................1 Vincent Navarra...................................................................1 Dominic Palmieri, CCE........................................................1 Robert Poole........................................................................1 Pasco County Fair...............................................................1 Randy Reichert, CCE............................................................1 Julie Schmidt.......................................................................1

Councils Henry Mitchell.....................................................................2 Samantha Fairlie.................................................................1 Jan Gary������������������������������������������������������������������������������1 Ryan Long���������������������������������������������������������������������������1 Jay Wells..............................................................................1

Board of Directors

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Also Available from Bunge: Creamy Liquid Soy Frying Shortening Clear Liquid Soybean Frying Oil

Kathy Ross, CCE................................................................10 Don Delahoyde, CCE............................................................9 Dan Lusenhop.....................................................................6 Vincent Nelson, CCE............................................................6 Kim Barr, CCE.......................................................................1 Andrew “Bruno” Broomfield................................................1 Kevin McGrath, CCE............................................................1

Administration Office..................................................................................34

*Referral listing as of 7/31/19. Contact us if you see any inaccuracies. See back cover for rules and prizes.

Follow Us Online! Are you ready to get engaged in a fun social media project? We’re launching a photo contest, using our brand-new hashtag #MyFairFave! Using the hashtag #MyFairFave, on Facebook or Twitter, show us a photo or video of your favorite part of being in the Fair Industry. The owner of photo or video with the most likes will receive a NICA Swag Bag at the completion of the contest. Follow us online for the latest announcements! Visit or search NICA on social media

11720 Borman Drive • St. Louis, MO 63146 •

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2019 Events Calendar

Representing NICA & Its Industry Partners



2: Labor Day (Office Closed)

1: CCE Applications Due**

16: 13th Annual NICA West / Fairplex Tournament • Pomona CA

2-4: Wyoming Association of Fairs Convention • Cheyenne, WY

25-27: IFEA Annual Convention, Expo & Retreat • Williamsburg, VA

9: Big Fresno Fair Service Member Meeting • Fresno, CA

26: Kern County Fair Service Member Meeting • Bakersfield, CA

18-19: Kentucky Association of Fairs & Horse Shows Annual Fall Conference • Louisville, KY

25: First Timer’s Convention Scholarship Applications Due* 30: Director Election Ballots Due

24-26: Washington State Fairs Association Annual Convention • Spokane, WA

*See page 17 for application details.

**See page 11 for CCE information.

26: Association of Connecticut Fairs Annual Meeting • Terryville, CT

November 8-9: Colorado Association of Fairs & Shows Annual Convention • Colorado Springs, CO 8-9: Connecticut, Massachusetts, & Rhode Island Fairs Annual Joint Convention • Farmington, CT 13-16: Rocky Mountain Assoc. of Fairs Convention • Layton, UT 18-22: IAAPA Expo • Orlando, FL

Although these dates are based on sources believed to be reliable and true, they are subject to changes throughout the year. Visit our calendar at or view upcoming NICA News for updates, changes, additional dates, and more!


St. Louis, MO 63103 | 800-325-7666 | Distributed through Fare Foods 1-800-651-1601


September 2019 NICA News

National Independent Concessionaires Association, Inc.

For Off ice Use Only

1043 E. Brandon Blvd., Brandon, FL 33511 Phone: (813) 438-8926 • Fax: (813) 803-8460 Email: • Website:

Date: #: q Member Renewal


First Name:

Last Name:

Name of Business: Physical Address: Mailing Address:

City :

City :

Primary Phone Number :





Cell / Secondary Phone Number :



Age Range: q 20-35 q 35-50 q 51-70 q 70+ q Other :

NICA News Preference: q Mail q Email

Referred by :

Annual Membership Fees Associate Membership

Regular Membership q

A person or entity who provides services to the concession industry.

Regular Member..............................................................$150


Fair / Festival (over 75,000 attendance)......................$150


Fair / Festival (under 75,000 attendance)...................$100

q Retired Member.................................................................$50


Manufacturer / Distributor / Supplier..........................$150

Business / Group Membership


Carnival / Circus Operator..............................................$150


Association / Special Services......................................$150

q Additional Member..........................................................$100 q Employee Member.............................................................$75

Includes five memberships in one: one Regular Member, one Additional Member, and three Employee Members ($475 value).


Business / Group............................................................ $400

Additional Member : _______________________________________ Employee Member 1: ______________________________________ Employee Member 2: ______________________________________ Employee Member 3: ______________________________________ Regular membership categories Check a category below and provide a detailed description of your company’s services in the next column under Business Description.

Business Description Provide a detailed description of your business, products, and/or services below. This information will be used for your entry in the annual NICA Membership Directory and as keywords to search for your business on the NICA website.

________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________


Food / Beverage



Commercial Exhibitors / Retail / Merchants



Attractions / Entertainment








Guest Services

Credit Card #:

General Routing Information List all states / provinces where you conduct your business.


q q




Security Code:

Money Order q


American Express



Expiration Date:


___________________________________________________________ ___________________________________________________________ AD&D Insurance Policy The NICA-sponsored $10,000 AD&D Insurance Policy is provided to Regular Members. List a beneficiary and a phone number below.

Beneficiary : _________________________ Phone : _____________

Applicant’s signature


Signature of Credit Card Holder q I authorize NICA to charge the agreed amount listed above to my credit card information provided above. I agree I will pay for this purchase in accordance with the issuing bank cardholder agreement.

Automatic Renewal Option q I authorize NICA to make automatic renewal payments for my membership using the credit card information above. I shall update NICA with all changes to payment information or my intent to cancel automatic renewal payments prior to my next renewal month.

National Independent Concessionaires Association, Inc. 1043 E. Brandon Blvd., Brandon, FL 33511 Time Sensitive Mail • September 2019 Issue


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September 2019 NICA News  

September 2019 NICA News  

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