This Month’s Newest Members
Tyler Anderson
Dayna’s Curated Collections Lee’s Summit, MO
Jason Au
Tin Lizzy Concessions New Westminster, BC
Elaine Carpenter G-Gourmet Events LLC Hillsboro, OR
Samuel Constanzo T&A Concessions Candler, FL
Samantha Danna Eye Kandy Cosmetics Maplewood, MN
Mustafa Dos
Giant Baby Bottle LLC Gainesville, FL
Danny Gardiner Platinum Concessions Palmdale, CA
Robert Greene House of Flavours, LLC. Port Huron, MI
William Horstman Horstman Concessions Burgettstown, PA
Stephanie Jessen Steph & Mo Enterprises, LLC Des Moines, IA
John Kennedy Northwest Catering & Events Spokane, WA
Emily Lombard T&A Concessions Candler, FL
Dan Mouw Crave Cookies LLC Council Bluffs, IA
Cheri Neal
Jive Turkey’s, LLC Greensboro, NC
Roger M. Pinard
J & J Concessions Lakeville, MA
Kristine Ritchie
Mary Lou’s Ice Cream Skopkane, WA
Lori Wynn East Coast Concessions LLC Summerville, SC
Timothy Zickle G-Gourmet Events LLC Hillsboro, OR
the 2025 NICA Membership Contest Leaderboard.
This Month’s Member Renewals
Andrew Andrescavage
Lakeland Marketing
St Louis, MO (2010)
David Bagnall
Porter County Fair Valparaiso, IN (2011)
Rod Beach
Beach Concessions Hillsdale, MI (1995)
Kim Bentz
Martin County Fair Association Stuart, FL (2003)
Gary Crutchfield Crutchee’s, Inc. Sumner, TX (2012)
Tommy Davis
Tommy D’s Enterprises Cave Creek, AZ (2011)
David Easterwood µ Waymatic, Inc.
South Fulton, TN (1993)
Larry Fain
Fain’s Concessions / Taylor’s Doughboys Mayo, FL (2012)
Dan Smoots
Fanestil Meats Emporia, KS (2007)
Carolan Ferreria
Professional Event Services, Inc.
Colusa, CA (2023)
Barry Floyd Stardust Drive-In Theatre Lebanon, TN (2008)
Dan Ford
Smithfield Foods Cudahy, WI (2021)
Robin Hall
St. Lucie County Fair Ft. Pierce, FL (2007)
Wes Heinkel
Heinkel’s Packing Co., Inc. Decatur, IL (2004)
Duane Hickman, CCE Quality Concessions
Kiel, WI (1998)
Tracy Houin
Marshall County
Blueberry Festival Plymouth, IN (2009)
Andrew Imperati
Dutchess County Fair
Rhinebeck, NY (2010)
Mike Jackson
WNA Albuquerque, NM (2008)
Michael Kearney
Coastal Carolina Fair Ladson, SC (1997)
Sheila Kedrowicz Midway Sweets, LLC Custer, WI (2009)
Scott Kozelka
Steele County Free Fair Owatonna, MN (1995)
Allen Lindsey
Lindsey Concessions
Troy, MI (2006)
Don Long, CCE
L & L Concessions, Inc. La Verne, CA (2007)
Ron McKinney
McKinney Food Services
Hughes Springs, TX (2003)
Mark Nichols
Uncle Buck’s Concessions
Central Point, OR (2004)
Jeremy Parsons, CFE µ Iowa State Fair Des Moines, IA (1993)
Leslie Pence
Pence’s LLC Bryan, OH (2017)
Tony Ponce
Tony’s Concessions
Sanger, CA (2023)
Amy Powers Sweet and Salty Concessions, LLC Wilmington, NC (1999)
Craig Rudland µ North Dakota State Fair Minot, ND (1993)
Kris Ryan K & R Concessions, LLC Harrington, DE (2014)
Soni Ryan-Hochmuth K & R Concessions LLC Harrington, DE (2018)
Brienna Schuette Moxie & Drive Marketing White Bear Township, MN (2018)
Judy Wilson
J Wilson Group, LLC Arcadia, IN (2015)
Josh Woods
Greater Gulf State Fair Inc Mobile, AL (2017)
Thank you to our 35 Renewal Members for your continued support! “Together We Can!”
PRESIDENT’S MESSAGE
Jay Wells, CCE, President
A Year With Benefits PRESIDENT’S MESSAGE
This year truly has been amazing, something I didn’t realize or expect—a year with benefits. I have reintroduced myself and made many new acquaintances along the way. I attended several State and County Association Conventions earlier this year and answered questions about NICA, its benefits, and mission. I don’t know if you realize it, but our organization is growing and now has approximately 1,200 members, consisting of Food and Retail Concessionaires, Fairs, Festivals, Associate Members, and related companies in the Industry that specialize in Distribution, Insurance, Manufacturing, Supplies, and Special Services.
I’ve had the opportunity to visit and participate in many events this year. At several of these gatherings—whether through State Associations, Fairs, IAFE, OABA, or NICA—we’ve enjoyed Meetand-Greets, Potlucks, Golf Outings, Bowling, Picnics, and other informative sessions that bring our Industry together. I also met with US Legislators and introduced two of my H-2B Workers to them. I explained how challenging it has become to find reliable, honest, and qualified people who truly care about their work. Without the aid of the H-2B Program, many Fairs could be in jeopardy of losing their Carnivals and Concessionaires altogether.
At one Fair alone, I learned that Vendors and Commercial Exhibitors collectively employed more than 300 H-2B Workers—and when you include the Carnival, that number exceeded 1,000. It would be nearly impossible for that Fair to operate without their help. If you haven’t already, I encourage you to reach out to your State Representatives and share how vital these Foreign Workers are to the survival of our Fairs and Events. Many of us in the NICA Family have connections—whether through our Fairs, Businesses, or Local Communities—that can help us reach out to our State Representatives. In fact, in Minnesota, we met with US Senator Amy Klobuchar and drummed up $5,000 for P-Visa advancement! If we work together, we can move
both the CARE Act (House Bill H.R. 2729) and the RIDE Act (Senate Bill S.1281) forward. These acts would reclassify our H-2B Workers under a P-Visa, ensuring we can continue bringing back the trained, background-checked employees we’ve invested so much in over the years. The P-Visa would simplify the process and help guarantee that we receive the dedicated workers who make our Industry thrive.
I also had the pleasure of meeting with IAFE’s David Grindle, WFA’s Sarah Cummings, and OABA’s Greg Chiecko, CFE. I mention these organizations because NICA looks to each as a Sister Organization. As I have said before, these organizations are no longer “I or me” organizations. For all of our livelihoods and paychecks to continue, we must remember the common goal we all have—if it were not for OUR customers, the ones who purchase the entry tickets, none of us would be a part of this marvelous event business we are so actively involved in. All of these groups are strong, but they are strong because of their members! We—as members—can and will work together to make this Industry the best it can be and stronger than ever. One organization can’t do it alone. Each organization has a few things they specialize in and we need them to continue this and come together to make the Fair Industry the very best that we can. Make it happen and we will prosper!
Can you believe it? We are within weeks of our 4th Annual NICA Marketplace “Together!” event, taking place November 9–12 at the Tuscany Suites and Casino in Las Vegas. NICA Marketplace is our opportunity to learn, connect, and celebrate with one another through education, networking, and an interactive Trade Show experience—all in a relaxed and affordable setting. It’s where we explore practical solutions, strengthen our partnerships, and have a little fun along the way. If you haven’t registered yet, you still have time! Visit www.nicainc.org/marketplace today.
I will close with my cliché that I have carried with me since my high school days, “Look Sharp, Be Sharp!” and what I’ve picked up while serving with NICA, “Together We Can!”
OFFICERS
President: Jay Wells, CCE
1st VP: Stacey Pittroff-Barona, CCE
2nd VP: Michelle Allen, CCE
Secretary: Sandy Class, CCE
Treasurer: Bary Bunts, CCE
DIRECTORS
Brandy Arredondo, CCE
Jacqueline Bradbury, CCE
Phil Delahoyde
Bryan Enloe, CCE
Dan Lusenhop
Nathan Vandewarker
Mickey Venegas
Nate Wells, CCE
Daryl Whicheloe, CCE
Trent Wilkes
PAST PRESIDENTS’ COUNCIL
Kim Barr, CCE
Vincent Nelson, CCE
Daryl Whicheloe, CCE
Sandy Class, CCE
Don Delahoyde, CCE
Kathy Ross, CCE
Dan Lusenhop
Dominic Palmieri, CCE
Paulette Keene, CCE
Joe Potillo, Jr.
Greg Miller, CCE
Tom Sattler, CCE
Russ Harrison, CCE
Richard Busse, CCE
Tom Hodson, CCE (Deceased)
Jim Hodson, CCE (Deceased)
Tim O’Brien, CCE
Ron Smith
Adam McKinney, CCE
Mike Pence, CCE
Jack Woods, II, CCE
Bob Hallifax, CCE
Frank Parnell, CCE
Larry Orme (Deceased)
Larry Sivori
Rich Wright
Bill McKinney, CCE (Deceased)
Arthur Pokorny, Jr.
Gene O’Brien, CCE (Deceased)
STAFF
Executive Director : Rey O’Day
Communications Manager & NICA News Editor : Jesse Willard
Senior Event & Project Manager:
Ann Menchen
Membership & Office Assistant:
Mary Vega
Commercial Exhibits Council
Coordinator : Jeff Thornberry, CCE
Interim East Council Coordinator :
John Juliano, CFE
Midwest Council Coordinator :
Dennis Larson, CFE
West Council Coordinators :
Don Delahoyde, CCE & Julie Dunn
NICA FOUNDATION
President: Audrey Poole
VP : Daryl Whicheloe, CCE
Secretary : Rey O’Day
Treasurer : Kathy Ross, CCE
Michelle Allen, CCE
Reilly Berk
Carmel Dyer-Pittroff, CCE
James McConnell
Vincent Nelson, CCE
Stacey Pittroff-Barona, CCE
Larry Sivori
Ron Smith
COMMERCIAL
EXHIBITS COUNCIL
Nancy Chapman
Nathalie Harrington
Christopher Nielsen
Edward Reeder, Sr.
Ryan Rickey
James Toler
Denise Warner
David Webster
Diana Wolf
EAST COUNCIL
Bary Bunts, CCE
Ryan Collmer
Whitney Fraleigh
Robert Groscurth
Ryan Hagy
Vito Marotta
Gino Orlandi
Patty Tessari
Michael Zdebiak, Jr.
MIDWEST COUNCIL
Connie Boesen
Chad Kolar
Bruce Kozelou
James McConnell
Richie O’Neil
Matt Ribar
Mickey Venegas
WEST COUNCIL
Carmel Dyer-Pittroff, CCE
Rodney Fazackerley, CCE
Alan Harrington
Gigi Horowitz, CCE
Miki Martin, CCE
Kevin Peck
Albert Valadez
Nate Wells, CCE
Gus Whicheloe
Nick White, CCE
DIRECTOR’S VOICE DIRECTOR’S VOICE
Phil Delahoyde, Director
Hi friends—as another Fair Season is wrapping up, it’s a good time to pause and look back. Like every year, there were challenges, lessons, and a few surprises along the way.
One thing that stood out this season (and last) has been pricing. Fairs want us to lock in numbers early, but it’s hard to predict what food costs will do. Between eggs, dairy, and other commodities, anything can shift. I do my best to stay fair and competitive, but sometimes you just have to adjust. It’s the reality of running a business when the ground keeps moving under you.
We kept things interesting this year with some new menu items—Hot Honey Chicken Strips, Skillet Cookies, and Hard Slushies were all big hits. It’s always exciting to see what connects with people. You can plan all you want, but at the end of the day, your guests tell you what works. When something catches on, it gives everyone a lift, from the crew to the customers. That’s the fun part of this business—solving problems on the fly and creating something fresh for our guests.
Branding has also been a big focus for us. You couldn’t tell all our stands are owned by one person—they each have their own name, look, and color scheme. Gone are the days of cookiecutter setups. Fairs are more exciting when there’s variety, and it keeps us sharp to continually evolve. Every Fair Crowd is different, and every event has
Wrapping It All Up!
its own personality. If you can match that with your setup, it makes a difference. The colors, the signage, the menu—it’s all part of the experience.
A lot of what we do now is handled in-house. Our shop has just about every tool imaginable, and we’ve taken control of building, signage, wraps, and uniforms. When you build something with your own hands and then watch it serve thousands of people, that’s a great feeling.
Labor is still a big topic across the Industry. We’ve been lucky to have a core group that’s been with us a long time, but like everyone else, we’re always looking for good help. Finding people who want to work, who understand what it means to take care of guests, and move with the pace of a Fair, isn’t easy. I try to make sure our team feels appreciated; they’re the ones who make it all run!
Serving on the NICA Board has been another rewarding part of my year. I’m now about halfway through my second term, and it’s been eye-opening to see how much work happens behind the scenes to support our members. It’s also given me a greater sense of community. Talking with other operators around the country, hearing what they’re charging for similar items, or how they’re handling challenges—it’s all valuable insight. Sometimes the best ideas come from those one-on-one conversations. We might all run different stands, but we’re dealing with a lot of the same challenges.
Balancing work and family is an ongoing challenge, especially now that our daughter just started school and our son is two. It’s a lot to juggle, but having a reliable team makes it possible. We’ve built a rhythm that works, even when the calendar doesn’t seem to slow down.
Looking back, this season reminded me how important adaptability, innovation, and strong relationships really are. It’s not just about showing up to sell food—it’s about being part of the bigger picture that makes the Fair work. I’m proud of what we’ve accomplished this year, and I hope to see many of you at NICA Marketplace it’s always great to share ideas, trade stories, and get ready for another season of doing what we love. ▲
Phil’s eye-catching Sharky’s stand on the Fairgrounds
RIFFING WITH REY
RIFFING WITH REY
Rey O’Day, Executive Director
I often wonder what time of day you read this so, “Good Morning! Good Afternoon! And Good Evening!”
The Fairs of this Summer and Fall Season
Join the Club!
and NICA Foundation have agreed to support the Florida State Fair’s Youth Livestock Grant Program for the next three years with a gift of $2,000 each
We are experiencing the results of “compound inflation” and “compound price increases” in a time when expected and unexpected events happen all around us very quickly. Hard to catch your breath? Join the club!
included during Monday’s Trade Show Happy Hour and during the “Meet, Greet, and Eat” Trade Show Lunch Buffet on Tuesday. A non-host bar is also provided during both Trade Show sessions. Whether you are looking for Food Manufacturers, possible Commercial Exhibitors, Equipment, or Business Services… it is all there!
All year we go in search of Speakers, “new voices” from whom we can see/hear/feel a different perspective. Meet a few of the ones you will see and hear at NICA Marketplace. Mark O’Shea, New Noise Media, will shed some light on AI and show us ways to present our businesses with better digital marketing. Justin Prestidge, Custom Trailer Pros, has a formula for building a successful business that includes an even more important formula for providing excellent Guest Service. Justin Agredano, Fuego, believes in the power of using the data you collect every day to help you save money by making better serving choices. Michael Wedaa, Augmentus, provides consulting advice on buying and selling businesses and forming corporations and LLC’s; and suggests ways to use your capital assets that better your tax position. Rachael Lough, CFE, Ohio State Fair, will summarize the inspirational IAFE Fairs Economic Impact National Report. I was proud and amazed by the facts revealed in this study… you will be too.
The NICA Refill Cup Program has returned following its COVID hiatus. It is a 32 oz clear cup with lid, straw, and Fair artwork covering it. It is designed to provide an affordable opportunity for medium and small Fairs to have a Refill Cup Program. It is a winner for Fairs, Vendors, and Fair Guests. See its roll out during NICA Marketplace.
The always popular “Chat and Chew” Roundtable Lunch on Monday includes a Box Lunch and Beverage. There are 22 total topics from which to choose the three topics that you want to discuss with your fellow Industry Colleagues.
The Sysco-Las Vegas Tour and Lunch is a MUST STAY for Wednesday morning special $10 activity. Sign up and board the bus at 9 AM to take a tour of the entire Sysco Warehouse and Dock, learn about the Logistics of Food Delivery, meet Chefs that provide Ideas and Food Samples, and end the event with a flavorful Lunch “Together” where you can ask questions and visit. The bus will return you to the Tuscany at 1 PM. This is a Wow!
Matches Are Made at Marketplace! Depending on the day, I know it is an uncertain, delightful, and frustrating time which makes it even more important to be together. No one succeeds alone. “Together WE Can!” See you in Vegas,
Mark O’Shea Justin Prestidge
Michael Wedaa
Justin Agredano
Rachael Lough, CFE
Association ANNOUNCEMENTS
In Memory of Hall of Fame Recipient Olivia Orme
It is with much sadness that we announce the passing of Olivia Orme, NICA Hall of Fame Recipient and Past Owner of Carousel Foods. Our thoughts and prayers are with the family, who shared the following:
Olivia Ruth Orme, 84, of Corydon, IN, passed away Sunday, September 14, 2025, at Harrison Springs Health Campus near Corydon. She was born April 22, 1941 to the late Chester Floyd Miller and Ida Mae Lynch Miller. With her husband, Larry, they were longtime Concessionaires and the former owners of Carousel Foods, Frisch’s Big Boy, Best Western Old Capitol Inn, and Old Capitol Cleaners in Corydon, and later worked for Storm Services doing disaster relief. She, along with Larry, were members of NICA since its inception and were inducted into NICA’s Hall of Fame in 2007. She also was a strong proponent of Women in NICA (WIN) and contributed to the first edition of The History of NICA, where she wrote, “NICA’s success from the beginning has been, in part, due to a happy circumstance not foreseen at the time of formation. The NICA Board had a remarkable resource in the talented wives of its members. What a staff they became writing, typing, and organizing all the many policies, minutes, and agendas to name just a few of the jobs they carried out... When NICA left Las Vegas in 1993 they were finally a true Organization ready to speak for its Membership.”
She was preceded in death by her parents; her husband, Larry Joseph Orme; her brother, Chester Miller; her half-sisters, Mary Crone and Mavis Lasley; her half-brother, Bill Singleton; and her brother-inlaw, Butch Ray. Survivors include her son, Michael Anthony Orme (Diane); her daughter, Cheryl Elaine Orme Reas (Dennis); her brother, Larry R. Miller (Nancy); her sisters, Carol Ray, Diane Coates and Janet Zimmerman-Bischoff (Jim); her grandchildren, Jeremy Orme (Taylor), Joshua Orme (Beth), Isaac Orme (Britany), Blake Reas (Crystal) and Kyle Reas (Josey); and seven great-grandchildren. Funeral services were held on September 23, 2025 in Corydon, IN.
The family requests that expressions of sympathy be made to St. Jude Children’s Research Hospital, 501 St. Jude Place, Memphis, TN 38105 or at www.stjude.org and to Wounded Warrior Project, P.O. Box 758516, Topeka, KS 66675-8516 or at www.woundedwarriorproject.org ▲
Apply for a First Timer’s Convention Scholarship
Have you always wanted to attend a NICA Convention but just haven’t committed to it? Do you have a favorite Fair Manager or Business Associate who hasn’t yet attended, and you want to see them? Whether it be because of convention expense, timing, or any other reason, the NICA Foundation is here to help! Up to five NICA Members will receive $500 each towards travel expenses when attending the 2025 NICA Marketplace “Together!” event in Las Vegas, NV or the 2026 NICA Business Expo in Tampa, FL. To qualify, you must be a first-time attendee to a NICA Convention, a current NICA Member, active in the Industry, and available to assist NICA during your convention of choice. Once you attend, you are also required to submit an article of convention experience to NICA News Time is running out! Apply by October 31st for NICA Marketplace and December 31st to attend the NICA Business Expo. Apply online at nicainc.org/first-timers. ▲
Our Deepest Sympathies to the Juliano Family
It is with heavy hearts that we report that John Juliano, Sr., father of John Juliano, Jr., East Council Coordinator and Co-Founder of Mellowship Entertainment, has passed away. His family shared the following tribute:
John J. Juliano, Sr. passed away peacefully at home, surrounded by his loved ones, on Friday, September 19, 2025. He was 89 years old. Born and raised in Springfield, MA, John was a proud member of his community before moving to Agawam, where he married the love of his life, Rosemarie Baggetta, in a union that spanned an incredible 69 years. Together, they built a life filled with love, laughter and memories that will last forever.
John’s educational journey took him through Springfield schools and culminated in a Master’s Degree in Business Management from Western New England College. His career at Monsanto Company in Springfield was marked by hard work and dedication, where he spent 25 years rising from the mailroom to a position of Engineering Accountant. After retiring, John and Rosemarie spent many Winters in Naples, FL, making lifelong friends and continuing to enjoy each other’s company.
John enjoyed spending time in his yard, and working around the house, but most of all, being with his family. He was a man who always offered a helping hand to anyone in need and will be remembered for his generosity, kindness and unwavering devotion to his loved ones.
He leaves behind his beloved wife, Rosemarie (Baggetta) Juliano; his son, John J. Juliano Jr. and wife Ann; his daughters, Judy Gonyea and husband Larry, Joann Juliano and fiancé Michael Mirski, and Carol Ann Greene and husband Jeffrey. John was a proud grandfather to Stephanie Pouliot and her husband Eric, Ashley Juliano, Nicolette Gonyea, Emily Gonyea, Julia Nadolny, Aidan Greene and Abby Greene. He also leaves behind several great-grandchildren: Alexander, Gavin, Liam, Milo, and Elliana, all of whom brought him immense joy. John’s legacy will live on in the hearts of all who knew him. He was a man of great integrity, a loving husband, father, grandfather, and a friend to all who had the privilege of knowing him. He will be deeply missed by his family, friends and all who had the honor of sharing in his life. Private services will be held at the convenience of his family. ▲
2026 NICA Board of Directors Election Candidates Announced!
It’s that time of year again! This year’s Candidates for NICA’s Board of Directors are Bary Bunts, CCE, The Apple Cart; Ryan Collmer, Meatball Factory; and Vincent Nelson, CCE, Vinnie’s Fine Foods. All of them have a long history of NICA Membership and Service, with each of them originally from the East Council. We appreciate their continued commitment to serve NICA Members with their time, resources, and leadership. Read more about them in the upcoming November issue of NICA News and at www.nicainc.org/elections. We will be sending out Election Ballots to Voting Members on November 15th. It is NICA’s ongoing intent to use a “secure online election system that provides a ballot that is accessible, secure, and guarantees anonymity.” However, members without email, non-working emails, or those with a shared email address will be sent the election ballot via mail. Thank you for your continued support! ▲
Share Your News, Photos & More on NICA Live!
Have you joined us yet on NICA Live? NICA Live is focused on bringing live communication to the forefront of NICA. Scan this QR Code or visit facebook.com/groups/nicalive to join! We look forward to seeing your news, photos, and more. ▲
Gathering With You!
What an incredible season it’s been! With record-breaking attendance at events this year, NICA’s Board of Directors and Regional Councils continued their traditions of NICA Gatherings designed to offer Food and Beverage Vendors, Commercial Exhibitors, Fair Staff, and other participants a chance to escape the heat, enjoy food and refreshments, socialize, and even win prizes! Throughout the 2025 Fair Season, NICA has hosted and participated in over 30 NICA Gatherings at Fairs nationwide, providing meals, fundraising opportunities, benefit updates, giveaways, and fellowship for over 2,000 attendees. As Summer drew to a close, the gatherings showed no signs of stopping in August, with nationwide events held at Illinois State Fair, Iowa State Fair, Minnesota State Fair, North Idaho State Fair, and Wisconsin State Fair, among others. There were so many we had to save some for next time, too! We are grateful to everyone who attended these events and we look forward to gathering with you again next season.
Gathering at the Wisconsin State Fair
The Midwest Council kicked off its 2025 Gathering Season on August 7th at the Blue Moon Tavern on the Park during the Wisconsin State Fair. The midday event drew an impressive crowd of around 55 attendees, including NICA Members, Fair Staff, and special guests, all coming together for a lively afternoon of updates, networking, and camaraderie. Richie O’Neil, Midwest Council, welcomed everyone and led the first half of the meeting, recognizing fellow Council Members Sandy Class, CCE, Secretary, for once again hosting and Bruce Kozelou for his help organizing.
Jeff Thornberry, CCE with Erica Haag, Gene Cassidy, CFE, and Richie O’Neil
He also thanked Isabella Barona, Barona Enterprises LLC, Mark Lancaster, Vista Mobility, and Richie George, George’s Fun Foods, for handing out flyers, along with Kelly Dohse, Vendor Services Specialist, for producing and distributing materials through the Fair’s communication hub. Fair Staff were warmly welcomed, including Shari Black, CFE, Executive Director and CEO, who greeted the group and introduced her team: Lisa Immel, Chief Programs Officer; Kayla Thuemling, Director of Vendor Services; Kelly Dohse, Vendor Services Specialist; and Christopher and Allison Walden, Midway Coordinators. The crowd also had the pleasure of hearing from special guest Gene Cassidy, CFE, President and CEO of The Big E Michael Woods, Wonder Wheel, spoke about the OABA’s Guest Worker legislative efforts, and Phil Teague, Hummel Group, provided encouraging news regarding NICA’s insurance benefits. Jeff Thornberry, CCE, Commercial Exhibits Council Coordinator, delivered an energetic presentation highlighting key NICA Benefits and upcoming events, including NICA Marketplace and NICA Business Expo and Fare Foods Show, with over 30 gatherings planned this season. Jeff also emphasized how funds raised through these gatherings directly support NICA’s Educational Programming and the NICA Foundation’s Scholarship Program. He concluded with details on the Super Bowl Experience for Two. Many attendees signed up, with Council Members Sandy Class, CCE and Bruce Kozelou leading the charge. The event ended on a high note when Charlie Miller, Charlie’s Food Concessions, won the Free NICA Marketplace Registration and cheerfully declared, “I’m going to Vegas, baby!”
Black,
Larry
Shari
CFE, Lori Wynn, Libby Class, and
Wynn at the Wisconsin event
Richie O’Neil and Sandy Class, CCE awarding winner Charlie Miller
Gathering at the Iowa State Fair
On August 12th, the Midwest Council gathered during the Iowa State Fair, hosted once again by Campbell’s Concessions at The Depot’s Back Alley Bar. The event drew an impressive crowd of about 60 attendees, including around 10 Iowa State Fair Staff and Board Members, NICA Leadership, and members from across the Midwest. NICA President Jay Wells, CCE welcomed the group and opened the meeting by offering thoughts and prayers for those affected by the recent Wisconsin floods. He was followed by James McConnell, Midwest Council Member and NICA Foundation Trustee, who introduced NICA Leadership, along with Andrew Schoendienst, Luehrs Ideal Rides, and Phil Teague, Hummel Group. The Fair’s leadership also participated in the event, with Jeremy Parsons, CFE, Iowa State Fair Manager and CEO, welcoming everyone and introducing his team and Board Members. James Romer, CFE, Director of Vendor Services, shared remarks on behalf of the Fair, and Connie Boesen, Mayor of Des Moines and Midwest Council Member, welcomed attendees on behalf of the city, highlighting the Fair’s importance to the local community. Several updates followed, including Andrew Schoendienst’s report on OABA’s Temporary Worker Visa efforts, Phil Teague’s overview of insurance and benefits, and a comprehensive staff report from Jeff Thornberry, CCE, Commercial Exhibits Council Coordinator. Jeff highlighted NICA’s three pillars of membership—Access, Networking, and Camaraderie—and provided updates on upcoming events. The event wrapped up with Door Prizes and a lively 50/50 drawing. Winner Jamie Adkins, Breakfast Bar LLC, generously donated half of his winnings back to the organization. Rob Carnes, Uncommon USA, took home a certificate redeemable for either a Free NICA Membership
or NICA Marketplace Registration. Thanks to the Campbell Concessions Family for their continued hospitality and to Midwest Council Members
James McConnell, Matt Ribar, and Richie O’Neil for organizing another successful gathering. With three New Members joining during the event, and more expressing interest in becoming part of the NICA Family, Iowa once again proved that “Together We Can” is alive and well in the Midwest!
Gathering at the Minnesota State Fair
Near the end of August, there was a very successful Seventh Annual Gathering of NICA Members at the Minnesota State Fair on August 26th. Over 100 NICA Members, Fair Staff, and Industry Representatives gathered at The Hangar during the Minnesota State Fair for food, fellowship, and valuable updates from Industry leaders. The event, coordinated by Dennis Larson, CFE, Midwest Council Coordinator, kicked off with a warm welcome and an invitation to enjoy a Prime Rib Dinner provided by Nate and Stephanie Janousek, Fun Biz Concessions.
Among the attendees were several Second and Fourth Generation Vendors, including Amalie Fonquernie, CEO of Fab Brows and daughter of Lucinda Golden, Golden Hammocks/Old West Cinnamon Rolls, and Cierra Stafford, President of The Pilot Point Print Shop and daughter of Kevin and Shannon Stafford, Stafford Enterprises highlighting the strong family legacy within our Industry. Dennis introduced Ron Knafla, Chief of Police for the Minnesota State Fair, who reflected on his 37 years of service and discussed the Fair’s robust safety efforts, supported by 185 law enforcement officers from 65 agencies. He was joined by Assistant Chief Mike Coffey and Hennepin County Sheriff Dawanna Witt. Jay Wells, CCE welcomed everyone, introduced the speakers, and recognized VIPs in attendance. David Grindle,
Jeremy Parsons, CFE speaking to the crowd at the Iowa State Fair
Connie Boesen addressing the group alongside Jeff Thornberry, CCE and Jay Wells, CCE
Jeff Thornberry with Door Prize winner Rob Carnes
Minnesota State Fair Gathering attendees smiling for the camera!
Greg Chiecko, CFE discussing legislative efforts alongside NICA Leadership at The Hangar
President and CEO of IAFE, shared a positive message about collaboration among Industry Associations, while Greg Chiecko, CFE, President and CEO of OABA, provided an update on the CARE (Carnivals Are Real Entertainment) Act and ongoing efforts to address Temporary Worker Visa challenges. He noted that OABA, IAFE, and NICA continue to work closely together toward legislative progress, including support from US Senator Amy Klobuchar. From the Minnesota State Fair, Wally Levesseur, Deputy General Manager of Sales, welcomed everyone on behalf of the Fair and expressed appreciation for the role our members play in the event’s success.
The gathering concluded with a Door Prize drawing, featuring sweatshirts donated by Ashley Murray, M&M Product Marketing, and a 50/50 drawing with Romy Clark, Granny’s Cheesecake, taking home half the winnings. Special thanks to Dennis Larson, CFE, Midwest Council Coordinator, for organizing, Nate and Stephanie Janousek for their hospitality at The Hanger, and all those who attended and contributed to another successful Midwest Council Gathering in Minnesota!
Gathering for the First Time!
In the midst of these well established events, NICA’s Midwest and West Councils held their
Joe Khayyat, Illinois State Fair, discussing the Fair’s latest improvements and relationships
Morgan Stremmel, CCE and Mickey Venegas with winner Kimberly Wilcox in Illinois
first-ever gatherings at the Illinois State Fair and North Idaho State Fair in August, introducing New Members to NICA and giving Fair Leadership a new way to connect with their Vendors. In fact, plans for next year are already in motion!
On August 11th, the Midwest Council brought together an intimate group of around 10 NICA Members, Fair Staff, Commercial Vendors, and Sysco Representatives at the Illinois State Fair for an informative and collaborative afternoon. The event featured updates on Vendor relations and Fairgrounds improvements, including major infrastructure investments over the course of five years, and ongoing efforts to rebuild the Vendor base after past challenges. Fair Leadership emphasized the importance of Vendors to the overall success of the Fair, noting that nearly all Fairgoers come for the food, and encouraged continued feedback from participants. They hope to grow their numbers to over 100 Vendors next year! Representatives from Sysco-Lincoln shared news about their renewed service, highlighting daily deliveries, streamlined account management, and program benefits that includes rebate and cost-saving opportunities. Mickey Venegas, Midwest Council Ex-Officio Director, and Morgan Stremmel, CCE, Top Notch Concessions, presented information on benefits, upcoming
Nick White, CCE with winner
John Kennedy at the North Idaho State Fair Gathering
Julie Dunn, Don Delahoyde, CCE, Jordan Solario, and Nick White, CCE in Idaho
events, and how to join the Super Bowl Experience. Discussions also focused on H-2B labor and legislative advocacy, with attendees encouraged to support ongoing efforts to improve access to Temporary Workers for the Fair and Carnival Industries. Ending the event with a round of Door Prizes, Kimberly Wilcox, Illinois State Fair Space Rental Manager, won a registration for NICA Marketplace. Special thanks to the Illinois State Fair’s Rebecca Clark, Joe Khayyat, and Kimberly Wilcox, as well as Sysco-Lincoln for their support during the Illinois State Fair. Last time NICA was at this Fair, we were celebrating Paulette Keene’s Presidency close to 10 years ago, so it was nice to be back to renew the tradition!
On August 18th, the West Council hosted its first-ever gathering at the North Idaho State Fair in Coeur d’Alene, bringing together approximately 40 attendees for a midday event focused on networking, updates, and fellowship. Julie Dunn and Don Delahoyde, CCE, Council Coordinators, planned the event with the help of Council Member Nick White, CCE, who generously provided lunch, featuring sandwiches, snacks, cookies, and water.
Jordan Solario, WFA, also joined the gathering, adding a perspective from our Sister Organization. During the event, two New Members joined and many others registered for NICA Marketplace! A NICA Membership was awarded to John Kennedy, Northwest Catering and Events, and two attendees signed up for the NICA Super Bowl Experience Overall, the first North Idaho Gathering was an enthusiastic success, setting a strong foundation for future events in the state and underscoring NICA’s commitment to fostering connection, learning, and camaraderie across the West.
Join Us Next Time at a Fair Near You!
If you haven’t been able to attend our Regional Council events this season, we hope you consider joining us when we come through again next year.
On the other hand, if you wish we would come to your event, let us know! Stay tuned for the next issue, where we will highlight our additional events at The Big E, Bloomsburg Fair, Kern County Fair, Oregon State Fair, and New Mexico State Fair. We are looking forward to more opportunities next season where we are gathering with you! ▲
Join us at NICA Marketplace “Together!” taking place November 9-12, 2025 at the Tuscany Suites and Casino in Las Vegas, NV. This year we will feature a Non-Exclusive Trade Show, Educational Sessions led by Hands-On Event Industry Thought Leaders, and Networking Opportunities that are welcome and comfortable— a place where we all understand we are Customers of each other and “Together” we share a Fair Guest to serve.
Exhibitors, Fairs, and each other.
Now is the time to register! This show is affordable, offers great networking, and is lots of fun! This is also where we will work on solutions to the concerns coming out of 2025 with our Trade Show
Much more than a conference, this event is uniquely tailored to the needs of a vital group of Industry Professionals. We urge you to invite others to attend, too! Look around you. Who do you work with on a regular basis? It doesn’t matter if they are NICA Members , just get them to this show. They will be grateful that you did!
Early Bird Registration ended on October 1st, but you can still register for $199 before Registration closes on November 5th! If you know you are coming, save yourself the extra $50 off Onsite Registration and register now at nicainc.org/marketplace. See you in Vegas!
Sunday, November 9, 2025
2:00 – 6:00 PM: Registration & Networking
Monday, November 10, 2025
7:30 AM – 5:30 PM: Registration
Tote Bags sponsored by Entegra • Inserts by Rickey’s Jerky & Florida’s Best • Lanyards by Forever Concession Trailers
8:00 – 10:30 AM: Coffee & Tea Service (Included) Sponsored by Southern Oregon Food & Beverage
9:00 – 10:15 AM: Opening Keynote Session, “AI is Here to Stay!” featuring Speaker Mark O’Shea Sponsored by Pacific Crest Concessions & Wings of Fame
10:30 AM – 12:30 PM: Educational Sessions & “How To” Workshops
12:30 – 2:30 PM: “Chat & Chew” Roundtable Session (Included) Sponsored by GoCashless
2:45 – 5:00 PM: Educational Sessions & “How To” Workshops
5:15 – 8:00 PM: Marketplace Trade Show & Happy Hour (Included)
• Action Lighting
• Aguas Frescas Festival
• Aspire Bakeries
• Beach Cities Wholesalers
• Berk Enterprises
• Cellular Sales
• Custom Trailer Pros
• D&J Supply Traders
• Drawn Together
• Edward Don & Co.
• Entegra
• Epic Eateries
• Essity
• Eventeny
• Eye Kandy Cosmetics
• Fare Foods
• Fiserv / Clover
• Food Concession Signs
• Fuego
• Good Source Solutions
• Gaelic Heart
• Glamberry
• Great Lakes Cheese
7:30 PM: Generation Forward Gathering (40s & Under)
Tuesday, November 11, 2025
8:00 – 10:30 AM: Coffee & Tea Service (Included)
8:30 – 11:30 AM: Registration
9:00 – 10:00 AM: “Attracting, Converting & Delighting More Guests,” with Speaker Justin Prestidge
10:00 – 11:00 AM: “What’s On Your Mind?” Colleague Thought Groups
11:15 AM – 1:30 PM: Marketplace Trade Show & Tailgate Lunch (Included)
1:45 – 4:45 PM: Dollars & “Sense” Symposium: Educational Speakers, Roundtables & Solutions
5:00 – 6:30 PM: Industry Excellence Reception Sponsored Giant Ride & Wells Concessions • Champagne Toast by Giant Ride & The Original Australian Battered Potatoes
Wednesday, November 12, 2025
9:00 AM – 1:00 PM: Sysco-Las Vegas Tour, Chef Tastes & Lunch $10 Fee (Limited spots available!)
• Hummel Group
• JKJ Workforce
• JTM Food Group
• Kabobs
• The Langlois Company
• Lower Foods
• Mami Churros & Creamery
• McCain Foods
• McGowan Allied
• OA Finance
• OCC Signs
• Ocean Sales
Details related to the Schedule, Programming, and Trade Show are subject to change.
• Performance Food Group
• Pronto Pup / Gold Medal
• Rebel Dove
• Rich Products
• Simplot
• Slushy World
• Smithfield Foods
• Sysco
• Ventura Foods
• Whirley-DrinkWorks!
• Windy Hill
• Yambala Designs
NICA Marketplace will kick off on Monday morning with a Keynote Address by Mark O’Shea, Co-Founder of Noise New Media, as he presents “AI Is Here to Stay!”
With over 15 years at the forefront of digital marketing for live events, Mark has helped transform how Fairs, Festivals, and Entertainment can connect with their audiences in an increasingly digital world.
Mark co-founded Noise New Media in 2008 on Music Row in Nashville, TN, alongside his Business Partner Steve Richo. What began as a small basement startup has grown into a powerhouse agency that now drives over 15 million ticket sales annually. From State Fairs and Rodeos to Concerts and Expos, Noise has become a trusted digital partner for some of the largest and most successful events in North America—including the Indiana State Fair, The Big E, Wisconsin State Fair, San Antonio Rodeo, and more. Their data-driven campaigns leverage AI technology, connecting ad performance directly to ticketing platforms and ensuring every marketing dollar is optimized and accountable.
When he’s not turning the wheels of commerce at Noise New Media, Mark is on stage as one half of the musical duo O’SHEA, alongside his wife Jay. Together, they’ve earned eight Golden Guitar Awards (Australia’s
equivalent to the CMAs), performed everywhere from the Grand Ole Opry to the Sydney Opera House, and opened for artists such as Keith Urban, Tim McGraw, Blake Shelton, and Hanson. This blend of artistry and analytics gives Mark a rare perspective—he understands the heart and mechanics of what draws people to live events.
As a seasoned Industry Speaker, Mark has made 20+ appearances at the IAFE over the past 15 years, reaching audiences of more than 5,000 attendees. He’s also been featured as an IEBA Power Panelist and guest lecturer at institutions including Belmont University, Middle Tennessee State University, and the Delta Music Institute. Known for his zero-buzzword approach and engaging, down-to-earth style, Mark delivers insights that are both practical and entertaining.
In “AI Is Here to Stay,” Mark will demystify artificial intelligence and show how it’s already reshaping the Fair and Event landscape. He will cut through the hype to focus on what AI really is—and isn’t—along with tangible strategies for using it to streamline marketing, grow ticket sales, and strengthen audience relationships. His session will equip attendees with real examples, proven tools, and a new mindset for the future.
Start your NICA Marketplace week inspired and ready to innovate with Mark’s Keynote Address. It will set the tone for what’s ahead for the Industry—embracing technology, creativity, and connection in equal measure. As he’ll remind us, AI isn’t the future... It’s already here!
• Changing Tastes of Fair Guests
• Growing From One to Many
• Multiple Payment Systems
• Commercial Exhibit Booth Content Matters
• The Art of Selling
• Finding the Right Mix of Food at Your Fair
• Your Data Makes a Difference at the Bottom Line
• Are We Killing the Golden Goose?
• Positive Employee Experiences
• Dollars & “Sense”
• Attracting, Converting & Delighting the Guest
• Measuring Value of Vendor / Fair Relationships
• Promotions That Work
• Move-In & Move-Out Logistics
• Corporation & LLC’s Secret Strategies
• Let’s Talk Mental Health
• The Price is Right! …Right?
• AI is Here to Stay! (And More!)
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Lessons Learned
Fair Communication
Pam Simon, CFE is the Sales Director at the Minnesota State Fair, also known as the “The Great Minnesota Get-Together.” She is a longtime NICA supporter and has been a Guest Speaker at NICA Marketplace and NICA Business Expo. Pam grew up near the Fair. In fact, she used to ride her bike through the Fairgrounds! Never did she imagine she’d be working there one day. But now, she is one of the most important people on staff and is essential in their communication on the grounds. Pam and I recently talked about the importance of communication and how podcasts and videos can better connect us. Here was our conversation: We spoke at the NICA Business Expo in February in “Move-In / Move-Out Choices Matter” and you brought up an interesting topic. The idea was to make a podcast of your Fair’s rules and regulations. How did this idea come about?
After watching a Delta Airlines safety video recently, I was struck by how engaging it was— even though it delivered a message I’ve heard countless times. They presented it in a fresh, upbeat, and even somewhat humorous way that really kept me engaged. It made me think: Why couldn’t we do something similar? Creating a video or podcast that delivers important information in a fun and memorable way could be a great tool for us. It’s definitely something I’d like to add to the to-do list this year. It could be especially helpful for Vendors and Exhibitors while they’re on the road—something they can easily listen to and stay informed without reading through pages of print. Podcasts that are funny, informative, or witty are the most popular. Which coworker in the office would make the best podcaster and why?
We have several people in our office who would be fantastic in playing roles for a podcast or video. It feels like a natural fit to involve the our marketing
and creative team, as they’ve already done such a great job with some really fun and engaging TikToks with staff members throughout our staff. With their creativity and energy, I think we could create something that’s both informative and entertaining—something Vendors and Exhibitors would actually want to watch or listen to. It’s a great way to deliver important updates and tips in a more modern, digestible format.
Let’s say that a famous person invites you onto his or her podcast show. What are some talking points that you would bring up during the conversation? They would be intrigued—and probably amazed—by the wide variety of personalities and trades we work with. From Entertainers to 4-H Goat Owners, from the Traditional to the Extravagant, we really see it all. Behind the scenes, there’s a whole world most guests never realize. We work hard all year long—our full-time staff, part-time team members, and dedicated volunteers—all coming together to bring the Fair to life. Our Fairgrounds operate like a small city, complete with its own police force, and yes… even a jail, just in case! And with that comes stories. So many stories. When our part-time staff
Ryan Hagy, East Council
Ryan Hagy
Pam Simon, CFE
returns, it feels like a reunion at Summer Camp— full of memories, laughter, and a shared love for what we do. They come back each year not just for a paycheck, but because they love the Fair. And we love them for it.
Talking on podcasts brings up all kind information about a person. What is something that most Business Colleagues do not know about you?
What people may not know about me… I’m not sure I’ve ever attended an event without noticing all the behind-the-scenes details that most people (hopefully!) never even think about—things like exposed electrical cords, cluttered or unkept spaces, whether Vendor Staff are engaging with Fairgoers, or how visually welcoming the grounds feel. It’s just how I see things. I always want to be the team member who helps bring something unexpected and special to the Fairgrounds. Before joining the Fair World, I had an exciting career as a “Girl Friday” in an engineering firm that built some of the most iconic entertainment venues across the country. It was an incredible experience—and still, I feel even luckier to have spent just shy of 25 years doing what I love here at the Minnesota State Fair. I actually grew up close to the Fairgrounds. As kids, my brothers and I would sneak around to watch the setup before opening day, totally fascinated by the transformation. I guess you could say I’ve always been drawn to the magic behind the scenes.
A main topic at conferences and talk amongst Young Professionals is older Fair Board Members being unwilling to adapt with the times, embrace technology, and consider change. Minnesota State Fair has been around for many years. How do you balance an excellent tradition along with being innovative and creative?
One of the most important things to remember is that we’re not just putting on an event—we’re creating the magic of a day where people can truly relax, connect, and enjoy something special. What makes the Fair so unique is our ability to blend tradition with the unexpected. It’s a place where guests can come back year after year for their favorite foods and experiences, and still be surprised by something new they never imagined trying. Whether it’s a twist on a classic or an experience that teaches something hands-on, the Fair offers more than just fun—it’s an unexpected education that brings learning to life in a visual,
interactive, and joyful way. Our guests come with high expectations, and I’m proud to say our team always rises to meet them. I was taught early on that the most successful events engage all five senses: sight, smell, taste, sound, and touch. When we connect with people on every level like that, we create moments that are memorable and meaningful. That’s the heart of the Fair—a place for everyone, rooted in tradition but always open to wonder.
Media can be very helpful. We listen to podcasts while we drive and watch DIY YouTube tutorials when we need to fix something. Are short videos that answer commonly asked Vendor questions worth creating?
I think offering video content would be extremely helpful to many. We need to remember just how busy everyone is, and how differently people process information. Video has a way of holding attention, and it delivers instructions or updates in a format that’s engaging and easier for a wide range of people to absorb. It’s not just efficient—it’s inclusive. What’s most important for Vendors to understand is the Hours of Operation. It’s crucial that guests arriving at 6 PM have the same great experience as those arriving at 10 AM. That means businesses need to be open and ready for guests during all required hours. In addition to operating hours, Vendors must be familiar with:
• Setup hours and expectations
• Parking information
• Emergency procedures
• Who to contact for specific needs
• Proper participation in the trash/recycling process
• Entry gate times and procedures
These details can—and often do—change from year to year. It’s each Vendor’s obligation to stay informed and to make sure their staff is wellinformed, too. Ultimately, this shared responsibility helps ensure everyone’s success: the Vendor, the Fair, and most importantly, our Guests. A well-run event doesn’t happen by accident—it’s a team effort!
Contracts, rules, and regulations are oftentimes sent via email now. Do you use a specific software program to help you with applications, contracts, camping, and deposits?
In the past few years, we’ve transitioned to having contracts reviewed and signed online, along with
most required forms for special day promotions, giveaways, IT needs, ticket orders, and camping. This shift has proven to be incredibly helpful, as most of our Vendors and Concessionaires are now familiar with doing business through the portal. It’s streamlined communication, reduced paperwork, and helped us stay more organized overall. The Vendors asking questions and being proactive in communicating prior to the Fair usually aren’t causing you any trouble come Fairtime. What are some ways that you try to keep the troublemakers from giving you a headache during the Fair?
We’re fortunate that we don’t have too many issues with our Vendors and Exhibitors, and we believe a big part of that is due to maintaining a strong open-door policy. Our staff is approachable, and we genuinely welcome questions, feedback, and ideas. We want our Vendors and Exhibitors and Media Partners to feel comfortable asking “Why?” and sharing suggestions. Many of them have participated in a wide variety of events across the country, and we recognize there’s a wealth of efficient, creative ideas they’ve encountered along the way. Their experiences help us continue to improve, and we value that partnership. We also have an audience that truly loves their Fair, and with that they set high expectations on us to provide a quality event. Those expectations then become the values of our Vendors as well.
Each year you prepare for another Summer of Fair Fun. What do you do to alleviate stress as deadlines and the event creep closer?
To relieve stress in the weeks before the Fair, spending time with family is key. We all put in our little get away at the lake just 25 minutes from home—being outdoors and soaking up the beauty of our short Minnesota Summers is the best kind of reset. If I can squeeze in a BBQ with friends and a pontoon ride, even better!
I have a six year old and a four year old who love to ask me questions about anything and everything. You have the mic. What’s your question?
As someone who’s been lucky enough to be part of this incredible Industry for nearly 25 years, I’d love hearing directly from you as our Vendors, our Partners, and our Fair Family with a few questions, because your voice matters:
• Why are you in the Concession Business?
• What makes a great experience for you at the Fairgrounds?
• Are there amenities or support Fairs could provide that would make your experience a Vendor easier or more profitable?
The Fair Industry has seen many great Fair Managers and office staff retire in the past few years. What words of wisdom would you give to a Young Professional who is trying to fill their shoes?
Get out there and meet people in the Industry. This business isn’t something that can be taught in a classroom—it’s learned through experience and by connecting with others. Don’t rely solely on email, either. Yes, email is helpful and efficient, but to truly know your Vendors, you have to talk with them, keep in touch, and build relationships. Ask questions of your Senior Staff—not just about how things are done, but why they’re done that way. Their experience is valuable, and understanding that context helps you make thoughtful changes. It’s absolutely okay to do things differently, and in fact, bringing fresh perspectives and new ideas is how we grow. But before changing something, it’s important to understand the “Why?” behind it. Be approachable. Listen. Put yourself out there and experience what’s happening not only in our own Industry, but at other events as well. Those experiences can bring inspiration and great ideas for improving what we do. Most importantly, never fall into the trap of doing something “just because we’ve always done it that way.” Although there are reasons, rules, and guidelines why things were done a certain way, listening to “Why?” before making change is important. Keep notes and journals for references to future management. Do you have any final words to share with us?
You are fortunate to be working in one of the greatest Industries—this is a gift! One that creates fun, unexpected learning moments, and gives families a rare opportunity to spend a day together. These days, that kind of quality time is hard to come by. So on opening day of your event, take five minutes. Pause. Watch the joy and excitement on the faces of the Fairgoers as they walk through the gates. That moment is a reminder of the magic you helped create. Love what you do—because what you do truly matters. ▲
Open Gates, Open Hearts Building More Inclusive Fairs for Every Guest
Rachael Lough, IFMG, CFE, Concessions & Vendor Relations Manager, Ohio State Fair
Fairs have always mirrored the communities they serve, celebrating agriculture, artistry, local traditions, and the joy of gathering. Recently, they have also begun to transform into spaces where guests feel acknowledged, safe, and genuinely welcomed for who they are.
As the Concessions Manager at the Ohio State Fair and someone who visits more than a dozen other Fairs each year, I see firsthand how even small touches can make a big difference. I have a longer list of foods I am allergic to than foods I can actually eat, so finding something safe at the Fair can be tricky. When I am searching for a Corn Dog I can eat without concern, that simple ability to enjoy Fair Food safely speaks volumes about inclusion and belonging.
When I walk a Fairgrounds and notice thoughtful features like adult changing tables, ECV charging stations, or culturally diverse performances, I feel seen not just as an attendee but as a member of the Fair Community. Those thoughtful touches send a message that every guest matters. Fairs should celebrate all things that make a community great, and that includes people with accessibility needs, dietary restrictions, and diverse backgrounds.
Across the Fair Industry, Vendors and Management are already bringing this inclusive
vision to life. From upgrades that enhance accessibility to allergen-aware menu options and inclusive programming that elevates visibility, these efforts show that inclusion is not only achievable, it is powerful. More often than not, it begins not with major renovations or big budgets, but with one conscientious choice to make someone feel seen.
Now, let me share some inspiring examples of how intentional and thoughtful choices can open the gates even wider and how you, as a Vendor, can bring that spirit of inclusion to your own Concession Stand or Commercial Booth.
Breaking Barriers Through Communication & Accessibility
Ohio State Fair
The Ohio State Fair has taken major steps to ensure every guest feels included, starting with its now-beloved Quiet Room. This dedicated space offers a calm environment for guests with sensory sensitivities, but that was just the beginning. With the help of the Ohio Department of Developmental Disabilities (DODD), the Fair added a custom communication board in 2024, designed to assist nonverbal guests or those using Augmentative and Alternative Communication (AAC) devices.
The board features symbols for common Fair locations and experiences, from the Butter Cow to the First Aid Center. This simple but effective tool was created in collaboration with the Fair’s Visual Communications and Design team and has already made a major impact. “Many families told us they had never seen a communication board tailored to a Fair Environment before,” said Chelsea Kent, Project Coordinator from the Ohio State Fair. “It helped reduce frustration and allowed guests to express where they wanted to go and what they wanted to see.”
The Fair also continues its strong partnership with Opportunities for Ohioans with Disabilities (OOD). What began with wheelchair charging stations has grown to include on-site mobile support units, increased ASL interpretation, and seasonal staff training that focuses on
The Ohio State Fair’s Quiet Room provides a calming space
accessibility awareness. In 2023, the addition of a permanent universal changing table in the First
Fair and National Date Festival, which now hosts a full “Out at the Fair” day complete with drag bingo, inclusive entertainment, community booths,
A group selfie from an Out at the Fair event in California
Vinnie’s Fine Foods, to create a fully gluten-free, celiac-safe Concession Trailer named “Simply Gluten Free.”
“My daughter Gabriella has Celiac, and we saw how limited her options were at the Fair,” said Vincent. “We knew we had to do something.”
What began as a passion project turned into a business driven by overwhelming guest response. At the Dutchess County Fair, visitors lined up to try items they hadn’t had in decades: Funnel Cakes, Deep-Fried Oreos, even Chicken Tenders—all gluten-free Vincent and his wife Linda have gone above and beyond, also making most items dairyfree, egg-free, and vegan to accommodate even more dietary needs. “We’ve had guests tell us it’s the first time they could eat at a Fair without worry,” Vincent shared. “We do this for the families who would otherwise miss out.”
The process hasn’t been easy. Ingredients are special-order, suppliers don’t always carry allergenfriendly stock, and cross-contact is a constant concern. But their commitment is unwavering. “You have to be 100% in,” Vincent said. “A fryer shared with gluten is all it takes to make someone sick.” Their dedication shows in every detail, and the results speak for themselves: guests leave with full bellies and even fuller hearts.
Putting Inclusion Into Action Tips for Vendors and Concessionaires
As a Vendor or Concessionaire, you play a pivotal role in creating an inclusive and welcoming environment at Fairs and Festivals. By making thoughtful adjustments to your operations, you can ensure that all attendees, regardless of their abilities, backgrounds, or needs, feel valued and included.
If your Fair offers sensory-friendly hours, be sure to participate by adjusting your operations to create a calmer atmosphere. This might include lowering music or other noise, softening bright lights, and being mindful of sudden sounds. If your Fair does not yet offer sensory-friendly hours, consider advocating for them, as they can make a huge difference for individuals with sensory sensitivities.
Physical accessibility is another key consideration. Make sure your booth or stand can be navigated by guests using wheelchairs or mobility assistance devices by keeping pathways wide, free of clutter, and easy to move
through. Consider the height of your counters or service windows and provide clear, easy-to-read signage so guests can navigate and place orders comfortably.
Menus are an important accessibility tool as well. Use large, high-contrast fonts that are easy to read from a distance, and offer digital versions that guests can access on their phones—these can be particularly helpful for those using screen readers. If your Fair draws a diverse crowd, translating your menu into other languages can help guests feel more welcome and better able to enjoy your offerings.
Being allergen-aware is also critical. Clearly label items that contain common allergens like nuts, dairy, gluten, or shellfish, and train your staff on how to answer questions about ingredients and prevent cross-contamination. Offering a few allergen-friendly options shows thoughtfulness and can make a big difference to families managing dietary restrictions.
In addition to accessibility, inclusion also means supporting and welcoming diverse communities. You might highlight products and flavors that represent different cultures, hire staff from varied backgrounds, or partner with minorityowned suppliers. Displaying inclusive language and respectful imagery in your signage and marketing can further communicate that everyone is welcome at your stand.
Vincent’s Gluten-Free Funnel Cake in front of his stand
accessibility awareness and Customer Service for guests with different needs. Provide guidance on disability etiquette, communicating with guests who may have visual or hearing impairments, and offering assistance when needed. A team that is prepared, empathetic, and approachable will leave a lasting positive impression and contribute to a Fair Environment where every guest feels like they belong.
Inclusion isn’t just a trend. It’s a return to the heart of what Fairs have always been about: community.
Vendors and Concessionaires not only help meet accessibility standards but also show a genuine commitment to inclusivity, something that can strengthen customer relationships, boost community goodwill, and encourage repeat business year after year.
create ripples. When one guest feels seen, included, or simply safe enough to stay a little
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From the Camera Roll From the Camera Roll
Kim Barr, CCE, Past President, and her Pacific Crest Concessions staff enjoying the rush of working a Rodeo
New Members Elaine Carpenter and Timothy Zirkle, G-Gourmet Events, at the North Idaho State Fair
Wisconsin State Fair’s Lisa Immel, Director of Vendor Services, and Shari Black, CFE, CEO, with The Big E’s President and CEO Gene Cassidy, CFE
Former Show Owners Patty and Bill Swank stopped by to visit Steve Spingola, Stromboli Land, and Bary Bunts, CCE, The Apple Cart, at the Washington County Agricultural Fair
Congratulations to Katie and Director Trent Wilkes, Wilkes Concessions, who are expecting a new addition soon!
Jay Wells, CCE, NICA President, and other Industry Leaders met with Amy Klobuchar, US Senator from Minnesota, for a “one-on-one” private 45 minute legislation meetup during the Minnesota State Fair
Mickey Venegas, Director, with the Miss Illinois County Fair Queen
Larry “Rab” Brewer, Libberts Concessions, and Ron Smith, Past President, boast 110 years of combined experience!
Have
Member Classifieds
Member Classifieds
Gourmet Nut Roasting Business For Sale
Own a Gourmet Nut Roasting Business for sale so profitable over just a few months that you could even take a full-time or part-time operation. This uniquely profitable franchise opportunity delivers freshly roasted, cinnamonglazed almonds, cashews, and pecans, offering a veganfriendly and gluten-free snack that’s as health-conscious as it is indulgent. It’s as easy as Roast, Package, Sell!
With over 60 successful events since 2019 and an average profit margin of 34%, this Food Business For Sale has demonstrated consistent financial performance— even the lowest-yielding event posted a 19% profit. Most recent events have topped 40-60%+ margins, driven by the irresistible aroma of on-site roasted nuts, warm sampling, and an engaging branded setup that doubles as organic marketing. The operation is lean, easy to manage, and backed by excellent training, no debt, and clean books. Included are three licenses, though only one has been in active use—leaving enormous untapped growth potential. This fully equipped business includes a Commercial Cart, a Tent, a Kiosk, Branded Materials, Trailers, and all the equipment necessary for two simultaneous operations. Operate year-round or take time off as you wish. There are no territorial restrictions nationwide (except Utah), and franchisee presence in Colorado offers room to expand at Farmers Markets, major Festivals, Sports Events, performing venues like Red Rocks, and even Denver International Airport (DIA). The US Snack Food Industry is surging toward $156B by 2030, with nuts and plant-based options leading the charge. The Gourmet Nut Roasting Business stands out in the health-forward space, offering a clean-label, gourmet product that resonates with today’s consumers. The Colorado Events Market alone hosts over 3,500 opportunities annually.
Own a turnkey opportunity with strong cash flow, a premium brand, and a fun, flexible lifestyle! Ideal for individuals or families seeking freedom, financial gain, and community engagement. Price is $98,000. If interested, contact Allison at allison@wesellrestaurants.com or (903) 806-4124. ▲
Established Dippin’ Dots Mobile Franchise Business For Sale
#1 and Original Frozen Beaded Ice Cream, Dippin’ Dots, based in San Diego area but relocatable. Customers include Fairs and Southern California Retail and Wholesale Accounts including fundraising and catering. Contact (760) 801-2301 or jkdots@hotmail.com for more information. ▲
Attention
Members! Do you need our help?
Are you a Concessionaire or Vendor who needs to sell their business or equipment? Alternatively, is your Fair in search of the next big thing, a unique item, or even some all-around help for your Fair in Concessions or Straight Sales? We can help!
Ads start at only $25! Contact communications@nicainc.org or (813) 530-4750 to learn more!
First Name:
National Independent Concessionaires Association, Inc.
Address: 1043 E. Brandon Blvd. Brandon, FL 33511
Phone: (813) 438-8926 • Fax: (813) 803-8460
Email: nica@nicainc.org • Website: www.nicainc.org
MEMBERSHIP APPLICATION
Last Name:
Primary Phone / Cell : Email :
Age Range: q 20-35 q 36-50 q 51-70 q 71+ q Other : NICA News Magazine: q Mail q Email Referred by :
First Name:
Last Name:
Primary Phone / Cell : Email :
Age Range: q 20-35 q 36-50 q 51-70 q 71+ q Other : NICA News Magazine: q Mail q Email Referred by : Name: Website:
Mailing Address: City : State: Zip:
ANNUAL MEMBERSHIP FEES
BUSINESS DESCRIPTION
REGULAR MEMBERSHIP
Active / Retired Independent Concessionaires and Employees.
q Regular Member
q Additional Member
q Employee Member
q Retired Member
$175
$125
$75
$50
THREE-YEAR REGULAR MEMBERSHIP PROMOTION*
Save $75 by prepaying for three years (only $150 per year)
q Regular Member
REGULAR MEMBERSHIP CATEGORIES
Check one category below that best describes your business.
$450
q Commercial Exhibitors / Retail q Food / Beverage
q Attractions / Entertainment q Games
q Guest Services
GENERAL ROUTING INFORMATION
List all states / provinces where you conduct your business.
ACCIDENTAL DEATH & DISMEMBERMENT INSURANCE
NICA-sponsored $10,000 Accidental Death and Dismemberment (AD&D) Insurance is provided to Regular and Additional Members.
ASSOCIATE MEMBERSHIP
A person or entity who provides services to the Concession Industry.
q Association
q Fair / Festival / Event
q Manufacturer / Distributor / Supplier
q Carnival / Circus
q Insurance / Special Services
$175
$175
$175
$175
$175
Provide a detailed description of your business, products, and/or services below. This information will be used for your entry in the online and print NICA Membership Directory and as keywords to search for your business.
ROUND UP WITH A $25 NICA FOUNDATION DONATION
Give the gift of education today by rounding up your total by $25. Your contribution directly supports scholarships for academic and vocational students, first-time convention attendees at NICA events, and more!
q Donate $25 q Donate Other Amount:
PAYMENT
q Cash q Check q Money Order #:
q Visa q Mastercard q American Express q Discover
Credit Card #:
Security Code: Expiration Date:
TOTAL:
q I authorize NICA to charge the agreed amount listed above to my credit card using the provided payment information. I agree to pay in accordance with the issuing bank’s cardholder agreement.
AUTOMATIC RENEWAL OPTION
q I authorize NICA to process automatic renewal payments for my membership using the credit card information above. I agree to notify NICA with any changes to my payment information or my intent to cancel automatic payments before my next renewal date.
Applicant’s Signature Date
