September 2022 NICA News

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Wow, can you believe there are over five pizza-related holidays in September? Although this dish has existed in various forms since antiquity, the name “pizza” was coined over a thousand years ago in the year 997. Its modern-day equivalent surfaced in the 1800s and it has since become one of the most popular foods in and out of the Fairgrounds. Some say, even in the world! We are proud to have more than 125 members who specialize in this delicious Fair staple. “Together We Can!” 18 2022 Scholarship Recipients: Foundation to Thrive! 28 Save the Dates for 2023: Reserve Your Hotel room starting this Month 31 From the camera roll 33 2022 Membership contest 1818

Todd Brauch Happy D. Klown, LLC Lincoln, NE (2008) Rebecca Breese Washington County Fair, Inc. Greenwich, NY (2009) Julie Broetsky Broetsky Foods, Inc. Fountain Hills, AZ (1995)

Vickie Bragg The Donut Diner Chatham, MI (2006)

Paul Dobos Dobos Concessions, Inc. Linden, MI (1995)

Billy Fickling Sr. µ McKinney Food Services Hughes Springs, TX (1993)

Clay Chester Chester Built Trailers Ltd. Highland, IL (2021) Tim Commerford R.W. Commerford & Sons Goshen, CT (2007)

Fred Giovannoni, Jr. µ Mr. G’s Concessions New Boston, MI (1993)

The Sleek Greek Glendale, AZ (2016) Chance Boeger Happy Day Pony Ride, Inc. Cherokee, CA (1998)

Brad Denton Denton Fun Foods LLC. Knoxville, TN (2019)

µ 1993-2002 2003-2007 2008-2012 2013-2021

Dale Hershberger Audio Innovators Riverview, FL (2010) Rodney Albers Rodney & Lisa ‘’LTD’’ LLC Newcastle, OK (2013)

Russell DiPasquale µ Family-A-’Fair’ Food Service, Inc. Hamburg, NY (1993)

Holle Evert Nebraska State Fair Grand Island, NE (2011)

David Easterwood µ Waymatic, Inc. South Fulton, TN (1993)

Steve Cable Bavarian Almond Shoppe Baltimore, OH (2000)

Charles Giordano C & C Concessions, Inc. La Verne, CA (2007)

Kurt Bechler Bechler’s Fun Foods Bad Axe, MI (2009) Tracy Becker, IOM, PaCCE, CFEE

Shiawassee County Fair Corunna, MI (2010) Janet Cox Red Barn Elephant Ears Kewanna, IN (2005) Terri Crutchfield Terri’s Berries Inc. Hemet, CA (2021)

►► “Renewals” continued on page 32

Bryan Enloe Perfect Pie LLC dba Leimon’s Pizzeria / GSH Food Services Inc dba The Hideaway Harlingen, TX (2010)

Jennifer Giordano, CCE C & C Concessions, Inc. La Verne, CA (2007)

Aaron Ail Festival Food Services LLC Salem, OR Michael Martin Funnel Cake Express Willows, CA Miki Martin Funnel Cake Express Willows, CA Casey Osborne Lakeside Products Sacramento, CA Kendra Romero The Ice Cream Place Prospect, OR Donna Ruhm Donna Ruhm Vista, CA Larry Williams Gripps Grills ConcessionsCatering Moore, SC This Month’s Newest Members Welcome to our 7 New NicA Members! See Page 33 for the 2022 Membership contest leaderboard “Together We Can!”

Kenneth Giordano C & C Concessions, Inc. La Verne, CA (2013)

RoseMarie Ash Bob’s Concessions Spring Hill, FL (2021) Constance Barham Hot Dog on a Stick San Marcos, CA (2007) Sherry Bechler Bechler Family Concessions Dundee, MI (1998)

John Henninger Boone County Fair Belvidere, IL (2017)

This Month’s Member Renewals

Patrick Dunham Cousins Confections Inc. Raleigh, NC (2011)

Larry Fain Fain’s Concessions / Taylor’s Doughboys Mayo, FL (2012)

Ania Delahoyde Extreme Food & Beverage Ukia, CA (2019)

Paul Davis µ Florida Strawberry Festival Plant City, FL (1993) Tommy Davis Tommy D’s Enterprises Cave Creek, AZ (2011) Eddie Dearman Classy Caboose Stephens City, VA (2010)

Krista Duncan Block & Bridle Club at Virginia Tech Blacksburg, VA (2021)

Raymond Bianco Bianco’s Foods, LLC Anderson, SC (1995) Daniel Bianco Bianco’s Foods, LLC Anderson, SC (2005) Michael Bliss

Bev Fisher, CFE Canfield Fair Canfield, OH (2003) John Ford µ Ford Foods English, IN (1993) Peggy Fraser Walworth County Fair Elkhorn, WI (2000)

The Allegheny Toyota Autumn Leaf Festival Clarion, PA (2003) Dustin Beener Hardenbrook Concessions Urbandale, IA (2002)

Jana Granum M and J Custom Engraving Sioux Falls, SD (1996)

P R esident’s MessageP R esident’s Message

Daryl Whicheloe, CCE, President

I hope you are all having a great and profitable Summer. For me, I am about two-thirds of the way through my season and can see the light at the end of the tunnel. It has been a good year for the most part. The labor issue really hasn’t changed that much and I am forced to do more with less. By reducing the number of food stands I operate each week has helped with some of the labor deficiencies and also I have learned by eliminating one or two stands my gross sales may drop a bit but my net really hasn’t changed that much. Doing more with less isn’t all that bad. I truly see a trend in this direction for our Industry and the rest of the world. My biggest concern is the cost of doing business. We have all seen our fuel, labor, and food costs increase quite a bit this year so I understand the need to raise the prices on our menus. My concern is that I am seeing some price increases from Concessionaires that are beyond the cost increases we are incurring. There appears to be an opinion out there that “the customer will pay it so let’s charge more.” I do not see this as a sustainable way to do business.Ifeelthepain at the gas station, grocery store, and any entertainment activities I do, so I know our Fair Guests are experiencing this also. At some point I truly feel we will out price ourselves and become less relevant to our Fair Guests. As an example, a fairly large Fair I have worked at for many years had a nice quiet beer garden near my stand where most evenings myself and about five or six other Concessionaires would sneak off and have a couple (maybe three to four) beers every night. We would discuss how the day went as we relaxed together. I think beer was $5 a glass at the time. A new beer company came in about three years ago and raised the price to $9 a glass. That first year we got together in the evening and the main topic of the day was how expensive the beer was and we only had two beers each now. The next year less of us gathered every night and only had one beer and now we don’t go at all. This is my concern for our Industry. Staying relevant to our Fair Guest is critical to our future. Understanding what you need to charge, what you want to charge, and what the market is willing to

Having said that, I was at a large event in California this Spring that charged $40 for General Parking and $22 for a beer, while the place was packed, I still do not think this is sustainable. I would encourage you all to look at your businesses as if it was your Grandmother or Granddaughter at your counter buying from What would their I always have, and still believe in buying the best quality food items I can and charging a premium for my products. Quality is very important in our Industry team is doing a great job of providing quality benefits and services to you our members and also to the Fair Industry as a whole. I am proud to work with this group of individuals who understand value and the need to provide a quality product for a reasonable I look forward to seeing as many of you as I can as we work through our Summer season. If I don’t see you in the next couple of months, I hope I see you in Las Vegas this November for the NicA Marketplace event. ▲

September 2022 NICA News 5

The Cost of Doing business


O President:FFICERSDaryl Whicheloe, CCE 1st Vice President: Vincent Nelson, CCE 2nd Vice President: Kim Barr, CCE Treasurer: Dan Lusenhop Secretary: Jacqueline Bradbury, CCE D IRECTORS Brandy Arredondo, CCE Phil ThomasKellyDelahoydeGroutHodson, CCE Stacey Pittroff-Barona Jeff Thornberry, CCE Jay Wells, CCE OFFICE STAFF Executive Director : Rey O’Day Office & Membership Manager : Linda Frisco Communications & Marketing Manager • NICA News Editor : Jesse Willard East Council Coordinator & Social Media Coordinator : Jessica Gottsche Midwest CoordinatorCouncil: Dennis Larson, CFE Event Planning Coordinator : Kathy Ross, CCE PAST P RESIDENTS ’ C O u NCIL Sandy Class, CCE Don Delahoyde, CCE Kathy Ross, CCE Dan DominicLusenhopPalmieri, CCE Paulette Keene, CCE Joe Potillo, Jr. Greg Miller, CCE Tom Sattler, CCE Russ Harrison, CCE Richard Busse, CCE Tom Hodson, CCE Jim Hodson, CCE (Deceased) Tim O’Brien, CCE Ron AdamSmithMcKinney, CCE Mike Pence, CCE Jack Woods, II, CCE Bob Hallifax, CCE Frank Parnell, CCE Larry Orme (Deceased) Larry Sivori Rich Wright Bill McKinney, CCE Arthur Pokorny, Jr. Gene O’Brien, CCE (Deceased) W EST C O u NCIL Brandy Arredondo, CCE Jodi KaraRyanGigiJanIreneDirksenDuganGary,CCEHorowitzLongMoederndorfer, CCE Ryann Newman Steve Vartanian F O u President:NDATION Audrey Poole Vice President: Greg Miller, CCE Treasurer : Jennifer Giordano, CCE Secretary : Rey O’Day Trustees: Kim Barr, CCE Carmel Dyer-Pittroff, CCE Mark Lancaster Don VincentKennaNelson, CCE Larry Sivori EAST C O u NCIL Bary Bunts, CCE Ryan Collmer Ryan ThomasHagyHodson, CCE Patty MichaelTessariZdebiak, Jr. Do you have any questions or would like to get involved with NICA? Contact us at (813) 438-8926 or today! M IDWEST C O u NCIL Connie Boesen Sandy Class, CCE Paulette Keene, CCE Bruce BradMattJamesKozelouMcConnellRibarSchroder April Smith

▲ On Your Marks... Get Set... Go!

Wow, the last two years have been challenging in so many ways but also rewarding in so many others. We’ve learned how to change our businesses plus enjoy our families at the same time. We’ve had Summers off that we’ve never had off before, we’ve learned how to deal with challenges that we’ve never had to deal with before, and we’ve all survived it just like our year’s motto, “Thriving While Surviving!”

A NicA Member who successfully refers a new or former member receives one chance for each one to win $500, and a member of NicA leadership also gets a chance for a separate $500 drawing. The NicA Member who refers the most members automatically gets a Free Membership, $100, and an engraved Championship Belt. Get your name in the game! Applications (both downloadable and digital) can be found online at, on the inside back cover of each issue of NicA News, or by request from the NICA Office. Contact us at at (813) 428-8926 for more details. Good luck!

NicA is a membership-driven organization founded to serve its members by strengthening relationships with the Fair, Festival and Special Events Industries through effective communication, education, benefits, leadership, and solutions. Growing our membership is what vitalizes “Together We Can!” Inviting New Members and renewing current members is something we, as the NicA Membership, should be doing whenever possible.

Each year the NICA Board is divided in groups where we focus on strategic Planning Goals. This year I am serving as the chair of the Membership committee, which focuses each year on strengthening membership in many ways through recruitment, communication, and engagement. I am proud that we are hitting the marks so far this year. Our most important goal is to increase and retain members, which we have expanded immensely from last year! To encourage our Membership to recruit New Members, we are once again creating an engraved Championship Belt for whoever brings the most members in for the 2022 NicA Membership contest. I encourage you to join! See the box below for more information and prizes, as well as the leaderboard on Page 33. I am very thankful for the Industry that we’re in and that we can deal with this with our sister organization partnerships with iAFe, OABA, WFA, and State Associations. I hope everyone can be in Vegas for NicA Marketplace in November and enjoy our Industry together! ▲

coca-cola generously sponsors our NicA Membership contest with three different prizes, with NicA sponsoring one prize. Like 2021’s contest, this year all of the renewing Members’ names will be placed in the coca-cola grand prize drawing for the $2,000 Gift of Travel Voucher.

The 2022 NICA Membership Contest is Thriving!

Strengthening the nICA membership d i R ecto R ’s Voiced i R ecto R ’s Voice

Jacqueline Bradbury, CCE, Secretary


September means bunches of Fairs are going on which means our members are hosting gatherings in Wisconsin, Iowa, Minnesota, California, North Carolina, New York, and Massachusetts to name a few. Food, Friendship, Fundraising, and Fun are all part of the experience. Enjoy one or two or three…

What’s the buzz? tell me Happening!What’s

to change. Visit for updates.

Besides Fairs going on everywhere, the flurry for the NicA staff is preparing for the NicA Marketplace where SpaceCommercialConcessionaires,Exhibitors,SalesManagers, Vendor Managers, Fair Managers, and Trade Show Associates will gather for 48 hours, November 6th to 8th, in Las Vegas at the Tuscany Suites and Casino. As of this moment while writing, it is less than 75 days away! The big question I am being asked is “What are we going to do in Vegas?” or “What are the Topics?” Here is a Sneak TradePreview!!!*ShowExhibitors what’s the buzz? I was speaking with a member earlier today who called for his NICA Number He planned to write it on the front page of his Directory so he could find it easily when signing up with NICA Benefit companies.

8 September 2022 NICA News

Great idea. Where do you keep yours? Wallet, truck, laptop, directory, phone, forearm, post-it, memory? Keep it handy… It is your passport to savings. This month’s story is Inflation!! The December 27, 2021 christian science Monitor observed, “Today the price of everything from cars to cantaloupes has surged as the economy roars back from its Pandemic depths and consumers rush to make purchases they have put off.” That is a perfect description of what we experienced last Fair season and are experiencing this Fair season. The article continues, “More money chasing insufficient goods is the classic recipe for inflation.” We know our Fair Guest is facing the same concerns, yet there still seems to be a pentup demand, some supply chains are ironing themselves out, and the change in disposable income is encouraging “staycations” which is always good for Fairs. Marilu Henner says “My number one key to a good life is how well you deal with plan B. Plan A is what you plan for, but Plan B is what actually happens.” Good advice… let’s plan AND be prepared for what actually happens.


Riffing WithRiffing subject


With Rey *Event details are

Include • Beach Cities Wholesalers • Berk Concession Supply • Boxed Water is Better • concession Mall • entegra • Fare Foods • Fiserv • Good Source Solutions • Holten Meats • Hummel Group • The Langlois Company • NicA • Sysco • Smithfield/Farmland & More! Rey O’Day, Executive Director So,

• Who Takes the Trailer Home?

2023 NICA Business Expo & Fare Foods Food Show: “all in!” The NICA Business Expo and Fare Foods Food show is also just around the 2023 corner. The theme is “All In!” We will celebrate President’s Weekend, Valentine’s Day, and Florida Week by attending a tasty Food show, announcing the Hall of Fame recipient, installing a new Board, recounting achievements during the Annual Membership Meeting, announcing winners, supporting the NICA Foundation, and celebrating TOGETHER at the Annual Gala.

• Cornhole Contest (NICA branded set on display)

It has been fun to share the “BUZZ” and “Tell You What’s Happening!” Stay tuned, there will only be more as we “Roar Through the Summer Together.” ▲

• Industry Leader Closing Celebration It also means preparing for other upcoming conventions in both 2022 and 2023: 2022 IAFE Convention & Trade Show: “fairs United” Our traditional in-person Board of Directors meeting, where we evaluate the current year and start planning for the next one, will take place during iAFe. So will our collegial Advisory Committee Luncheon. We will help raise money for the iAFe Education Foundation, network at our booth, participate in a new sister organization session, provide NicA blue notebooks for attendees, and host the “Two Views of the Food & Beverage Coin—A Conundrum,” where we will applaud that Food and Beverage is one of the primary reasons people come to the Fair and ponder how to ease the complaints regarding the price of food and beverage at the Fair. Does price positively, negatively, or not at all influence the perception of food?

September 2022 NICA News 9 “How To” Workshop Series • How to Price Shop and Find Comparable Products • How to Clover (Tipsters / Hands On) • How to Use NICA Benefits • How to Attract Media Attention • How to Create a Food Safety Program • How to Fill Out the CCE Application • How to Use Event Hub • How to Use the Goodyear Fleet Tire Finder • How to Speak With Confidence • How to Say NO Using Professional Etiquette • How to Work with Propane Educational Sessions • What is Your Exit Strategy / Succession Planning • Payment Options and Outcomes • We Are in the Temporary Labor Business • Supply Chain Sticker Shock / Pricing Challenges • Menu Do Overs / Menu Management • Safe Trucking Tips and Highway Updates • Why 1% is Not 1% at the Bottom Line • Meet the Next Generation of Concessionaires • Entertainment Increases Business • What Creates Net Profit for Fairs and Vendors? • Can Concessionaires Afford to Operate at Your Rent Structure? Commercial Exhibitor Sessions • The Ever, Ever-Changing Landscape of Commercial Exhibits • Location! Location! Location! • The Nuts and Bolts of Successful Selling • The Commercial Exhibits and Sponsorship Conundrum • Where Do We Go From Here? • Trade Show Exhibitors Roundtable Box Lunch Sessions • Future of Sustainable / Plant-Based / Green Products • What Creates Length of Stay and Why Does it Matter? • Fair Hours • Price of Bottled Water • Tipping Policies • Menu Duplication • Multi-Year Contracts • What Should the Public See or Not See? • Single Item Stands vs. 711 Stands Special Events • Welcome Hospitality Reception • Keynote with Michael Bradley, “Think Like Walt” • Regional Advisory Council Breakfast • Generation Forward Social • Sysco Warehouse Tour • Trade Show Happy Hour

Association Announ C

It’s that time of year again! This year’s Nominees for NICA’s Board of Directors are Jacqueline Bradbury, CCE, sweet cheeks; Bryan Enloe, Perfect Pie; and Jeff Thornberry, CCE, Pristine Systems. Read more about them in this issue on Page 14 Good luck to all Candidates!

Jan Gary, CCE, West Council, and Karen Gary, Leap of Faith Adventures were the first recipients of the program in 2020, and wrote about their experiences: “Thank you for the opportunity to attend the NICA Business Expo. We enjoyed the opportunities to meet and share with Concessionaires from other parts of the country. The Food Show was delicious, plus we saw new ideas and products. The First Timer’s Scholarships definitely made it affordable at a time of year when we are watching the budget closely. It was a wonderful gift and a blessing to be in Tampa and meet new friends with the same focus and dedication to Fairs.” To learn more and apply online, visit ▲

We are saddened to share the news of the passing of Robert Dills, founder of the UniGlide Trailer Company, longtime NicA Member, and father of Doug Dills, Dills concessions. Our thoughts and prayers are with his family, who shared the following tribute online: Robert W. Dills, originally from Clyde, OH, peacefully passed away Sunday, August 7, 2022, with family by his side. Robert graduated from Defiance College in Ohio going on to teach math and coach basketball. Upon moving his family to Florida, Robert begin operating Cotton Candy Concessions in the Carnival Industry. After passing that business on to his sons he opened up uniGlide trailer manufacturing business in Venice, FL. Building trailers for the Carnival Industry alongside his wife Martha and daughter Michelle Robert is preceded in death by his son Jeff Dills and wife Martha Dills. He is survived by his son Douglas Dills, daughter Michelle Wojcik, and many grandchildren. ▲

Election Ballots Were Sent Out in August

We sent out election ballots on August 15th to Voting Members. Members without email, nonworking emails, or those with a shared email address were sent the election ballot via mail. If you do not receive a mail ballot or have received an online ballot, but would prefer it to be sent by mail, make sure to reply to this email or contact (813) 438-8926 All votes must be in by October 30th to be counted. Thank you for your continued support! ▲

Do you have any announcements you would like to share? Contact us at (813) 438-8926 or ements

Our Deepest Condolences to the Dills Family

Apply for a NICA Foundation First Timer’s Convention Scholarship

Have you always wanted to attend a NICA Convention but just haven’t committed to it? Whether it be because of expense, timing, or any other reason, the NICA Foundation is here to help get you there! We encourage you to apply for the First timer’s convention scholarship, which offers an opportunity for NicA Members to attend a NicA convention in 2022 and 2023.

10 September 2022 NICA News

September 2022 NICA News 11 Premium Fountain Syrups • Real Fruit Juices • Simple Syrup Tasting Is Believing! Fountain Syrup Dispensers and Ice Machines available for purchase. Talk to your FARE FOODS salesman today or call for details 800-651-1601 You can beat the high cost of brand name syrups & make your beverage program more profitable! Whatever we do for you...Service is at the core of all we do since 1941!

• Ramping up our CDL Basic Training academy: Each of the recent graduates who were able to achieve their CDL previously worked in a warehouse role at Sysco. We believe this program will enhance our ability to deliver to you, improve retention in critical driver roles, and benefit our associates by increasing opportunities—a win-win-win for everyone.

Have You Signed up?

Thriving Partnerships with

Sysco is also proud to announce substantial progress toward meeting our goal to electrify our fleet. We recently announced an agreement with Daimler Truck North America to deploy nearly 800 battery electric tractors to serve Sysco customers in the US by 2026, with the first of these vehicles arriving later this year. Our drivers love these trucks and we expect this will be another differentiating factor in attracting and retaining Industry-best driver talent. We’re also piloting new zero emission technology for our refrigerated trailers. The results so far have been promising and allow us to see not only a cleaner future for transportation, but a much quieter one as well. Thank you for your business and the trust you place in Sysco. It means everything to us and enabling your success inspires our team to be the best and do the best for you. ▲

In addition, our sales and culinary teams are providing solutions to help bolster your profitability such as introducing Sysco-brand products that bring greater value and supporting your efforts to streamline your menu and operate more efficiently. This dynamic environment highlights Sysco’s unique strength and resources to support your business not just during the best of times, but especially during the most difficult ones. Our people are the best in the business, driven by our purpose of Connecting the World to Share Food and Care for One Another. It’s why our Recipe for Growth continues to be so important. Our strategy is enabling us to work smarter to deliver a seamless customer experience, a stronger, more capable workforce and the Industry-leading service and value you expect and rely on. Recent achievements include:

The NICA Sysco Marketplace is a program that was designed exclusively for NicA Members at no cost to enroll. Sign up is a snap! Contact your local Sysco Representative, Rebecca Kelley at or (281) 381-2222, and/or visit today.

Today, like many of you, Sysco is focused on addressing rising inflation—not only in our own business but also to mitigate the impact to your business. We’re negotiating aggressively with suppliers to limit higher prices and finding alternative sources of supply.

• Implementing a full, six-day service week, which increases our ability to serve our customers and expand our delivery capabilities, while allowing our drivers to benefit from three days off each week to rest and recharge. We’re excited about this new approach and greatly appreciate your willingness to partner with us in this important change.

Kevin Hourican, President & CEO, Sysco

Attention Members! now offering Classified Ads Is your Fair in search of the next big thing, a unique item, or even some all-around help for your Fair in Concessions or Straight Sales? Are you a Vendor who needs to sell equip ment or is in need of staff? We can help! Member ads start at $25. Contact us at or (813) 530-4750 to learn more! 13

I am a third generation Concessionaire, born in New Zealand and raised in the Carnival Industry in Australia. At 21 years of age I came to the United States to experience and learn how the Industry worked in other countries around the world. When I came to America, I started working for family friends at rcs Shortly after that I met my husband at the iAFe convention in Las Vegas, NV in 1995 through a mutual friend. From there we became the proud owners of sweet cheeks; my husband Brian and I own and operate sweet cheeks, Grandma Sweet Cheeks • Maricopa, AZ

Something that is affecting the whole Industry is inflation. The cost of goods and supplies has gone way up and it is safe to say that everybody is dealing with that. As a Board Member, I would love to research more benefits and bring them to NicA to help keep costs down, as well as anything that we can do to help the members as a whole. “Together We Can!”

At only seven years old I began chasing those Midway lights, and I knew it was where I belonged. Growing up in the amusement arena allowed me to see the opportunities that life on the road will bring, though many hard lessons were learned at the same time. When I was a kid my family had Carnival games and I helped with some rides as a teenager in various Carnival companies. I switched to Food Concessions and I’ve been working in Food ever since. Branching out on my own in 1999, I began specializing in Pizza and Fried Meet the candidates seeking election to the 2023 NICA Board of Directors. All of them have a long history of NicA Membership and service. We appreciate their commitment to serve NicA Members with their time, resources, and leadership. Their biography and nomination statements are below: Perfect Pie • Harlingen, TX Bryan Enloe

Meet the CandidatesMeet the Candidates

Jacqueline Bradbury, CCE

Herzberg’s Pretzels, the Mac shack, Hog Daddies, and The Road House Grill on a route that takes us through Texas, Arizona, California, Oregon, Utah, Washington, and Australia. My husband Brian and I are raising a son and two daughters whom we believe will be the fourth generation of Concessionaires. As a member of NicA, iAFe, WFA, and OABA, I regularly attend workshops, conventions, and work passionately on H-2B concerns. I also support each organization by actively hosting and participating in fundraising events. My work with the NICA West Council and as NICA Board Secretary have increased my desire to serve the Industry through working in more leadership capacities. If re-elected, I would do my best to continue my work on these fronts. Treat stands around the Midwest and all the way down to the tip of Texas. Together my wife and I also own and operate The Hideaway at the Minnesota state Fair. We enjoy traveling with our children Joe, Danny, and Grant passing down the family tradition. We joined back when NicA was very first starting out and we’ve been supporters for a long time. I like that they stand up to represent us in the Industry, and the discounts are always a plus.

I have been working at Fairs for 41 years, 29 as the owner of Pristine Systems, Inc., dba Gadgets And Neat Stuff. My wife Jo and I work tirelessly to present a unique quality product line in a highly entertaining style at Fairs and Rodeos, with eight shows in total. The friendships and acquaintances I have made within this Industry have enriched my life. More importantly, they have helped to shape me as a person. The stories, adventures, and hard work of my peers inspire me to do better as I continue down life’s path. With over 70 years of insurance expertise, K&K concessionairesprotectsandvendors with affordable coverage designed for your needs. And when claims occur, our colleagues are here to respond quickly and Visiteffectively.ourwebsite to quote and buy online. 15

Pristine Systems • St. George, UT

I am a proud recipient of the WFA Barham Award, the NICA Certified Concessionaire Executive title, and I was the Houston Livestock Show and Rodeo’s 2018 Salesman of the Year. I have served two years as the Commercial Exhibits Representative to WFA and three years on the WFA Board. I am a Past President of the college of the Desert street Fair’s Merchant Association and I am currently finishing up two years of service on NICA’s Board of Directors. I also currently hold a seat on the iAFe commercial Exhibits and Concession Committee and the NICA Commercial Exhibits Taskforce I have come to realize that one of this Industry’s greatest strengths is its ability to embrace families as an important part of its infrastructure. In some instances, a family’s involvement within this business can span multiple generations and fill numerous roles. These familial connections are what make our Industry so resilient! If elected, I will continue my work focusing on these “Fair Families” and expanding the representation of Commercial Exhibitors within NicA and the Fair Industry.

K&K Insurance Group, Inc. is a licensed insurance producer in all states (FL license #L007299, TX license #13924); operating in CA, NY and MI as K&K Insurance Agency (CA license #0334819)

Jeff Thornberry, CCE

Dear Business Owners/Managers, Fair Industry Leaders, Trade Show Exhibitors, and YOU : we are proud to announce the upcoming N ic A Marketplace c onvention and trade s how , taking place November 6-8, 2022 at the Tuscany Suites and Casino in Las Vegas, NV In 48 hours you will network with colleagues, discuss practical solutions, enjoy storytelling, and return enriched. “Together We Can!” This inaugural event will feature a EducationalTradenon-exclusiveShow, Sessions led by hands-on Event comfortable—areOpportunitiesandThoughtIndustryLeaders,Networkingthatwelcomeand a place where we all understand we are Customers of each other and “Together” we share a Fair Guest to serve. The event will be held at the beautiful Tuscany Suites and Casino , Las Vegas, NV. $79 Room Rate Sunday, November 6 th through Thursday, November 10 th with no resort fee ($39 waived) , suite sized rooms with kitchenettes, free Wi-Fi, and Free Parking! See you in Vegas!

Early Bird Pricing Ends October 13th Register yourself and additional attendees for NicA Marketplace by October 13th to save $50! After that date, all registrations will increase to the $149 Member or $179 Non-Member registration rate. All you have to do is select the link online at or in NicA Now! emails and log into your NicA Membership Account to receive your member rate. Contact the NICA Office at (813) 438-8926 if you do not have a login account or need assistance. On-site registration will increase an additional $50 per person. November 6, 2022 2:00 – 6:00 PM: Registration 4:00 – 7:00 PM: NICA Marketplace Welcome Hospitality Evening on your own Monday, November 7, 2022 7:00 AM – 4:00 PM: Registration 9:30 – 10:45 AM: Marketplace General Session featuring Keynote Speaker Michael Bradley, “Think Like Walt,” and NICA Benefits Review, “Together We Can Save!” 11:00 AM – 12:15 PM: Workshops 12:30 – 1:45 PM: Box Lunches and Roundtables 2:00 – 3:15 PM: Educational Workshops 3:30 – 4:45 PM: Educational Workshops 5:00 – 8:30 PM: Marketplace Trade Show and Happy Hour Evening on your own Tuesday, November 8, 2022 9:30 – 10:45 AM: Educational Workshops 11:00 AM – 1:00



PM: Marketplace Trade Show 1:15 – 2:15 PM: Ask Me Anything: Fair Leadership 2:30 – 3:30 PM: Ask Me Anything: Business Owners 3:45 – 5:00 PM: Educational Workshops 5:15 – 7:00 PM: Industry Excellence Reception Evening on your own Book Your Hotel Room Online Book your hotel reservation at $79 with no resort fee at by selecting your check-in and check-out dates, along with your occupancy needs. Don’t delay! Note: Room block rate of $79 and waived resort fee ends October 13, 2022. Become a NICA Marketplace Exhibitor Reserve your Marketplace Trade Show Booth for $1,095 (two attendee registrations, draped space and Exhibitor ID sign, 8’ x 10’ location, and more included) at Schedule is subject to change; visit and check NICA Now! for updates. 17 Marketplace Membership Promotion: When registering, add or become a new NICA Member for $100 and you will also get the $99 Early Bird rate ($80 savings)

Olivia Owens 25th Anniversary Scholarship 2022

Foundation to Thrive! Florida UniversityState Foundation to Thrive!

Olivia Owens, of Tampa, FL, daughter of Ron and Beth Owens, Blue Moon tavern at the Park, is receiving the $4,000 25th Anniversary Scholarship. She is continuing her education at Florida State University to earn her Bachelor’s Degree in Civil Engineering. She will be graduating next spring. She has been working in the Concession business since she was 12: “It’s been an absolute privilege to be a part of the Fair Industry and work in our family business. Initially, I was overwhelmed and shell-shocked having to work alongside other employees who were more experienced and older than me. I had no idea about the importance of hard work and discipline. Ten years later, I feel so lucky to be able to have had that exposure at such a young age.” This taught her important lessons about “perseverance, adaptation, and attention to detail.” She explained, “There are no shortcuts or secrets to success in this Industry. It is during these times that real character building happens.” After graduation, Olivia plans to earn her Master of Science in Civil Engineering with a specialization in Structural Engineering. She said, “In the engineering field, I will have to work long hours, I will have to be as accurate as possible, and some days will be challenging and discouraging. The Fair Industry has taught me to take one day at a time, be the best version of myself, and always have a positive attitude. I have been taught to adapt to the situation to ensure we deliver the best quality product. This skill is crucial to

The NICA Foundation is pleased to announce the selection of the 2022 NicA scholarship recipients. After a thorough, confidential, and anonymous review of the many applications received, the NICA Foundation is proud to award 17 scholarships this year, for a total of $33,500, to our commendable Scholarship Recipients. Three anonymous members within the Fair Industry were selected to be the Scholarship Readers. The copies that they received were redacted so there is no evidence of who the Applicant might be. The Readers work individually on each entry, allotting points for eight categories. Afterwards, they submit their results to the NicA Office where they are tallied, averaged, and ranked by average score. “We are confident that our Scholarship Recipients and Applicants will do great things with their education in our Industry and/or on their own individual path,” NICA Foundation President Audrey Poole said. “This Scholarship Program is the foundation for future students to learn, grow, and THRIVE!” NicA wants to thank everyone who is involved in this process. Congratulations to all! Scholarship

Devin Coffman, from Wabash, IN, is the son of Jared and Marie Coffman and grandson of Sam Coffman, coffman concessions, and is receiving the $3,000 coca-cola cce scholarship. After graduation, he will be attending Brigham Young University to study Biochemistry and Pre-Med.

Olivia has earned recognition on the Florida State University Dean’s List and serves as Vice President of Operations for the Delta Delta Delta Sorority. She has been described as “exemplary,” a “strong team player,” having an “attention to detail,” and a “dedication to doing what is right.”

cholarship Recipients

Having worked in Concessions since he was young, he shared, “Learning to work hard is an invaluable skill when working as a Concessionaire.” He explained, “One of my managers references people who work exceptionally hard as ‘shifting up a gear’ when they start giving the job their all. When it’s closing day of the Three Rivers Festival and I’m pushing elephant ears out the front window as hard as I can for the last few hours before the event closes, I can either ‘shift up a gear’ or get out of my coworker’s way. In this orderly chaos it’s apparent that if any single person lets up, the whole machine can come to a halt.”


Although Devin is still in high school, he is on his way to earning an Associate’s Degree in Business Administration before he graduates, utilizing his knowledge of business to open his own medical practice after college. He said, “While at face value, being a Concessionaire might seem completely different from being a physician, they share many important skills. Being able to ‘shift up a gear’ as I move into the field of medicine past college will help me be a greater asset to my medical team and make a difference in the lives of my future patients. Working as a Concessionaire has helped me obtain the skills of hard work, responsibility and integrity and will leave me a stronger person and a better physician. Just like I learned in an elephant ear trailer, in my future career in medicine I’ll ‘shift up a gear’ and prepare to give it my all.”

Devin has served with the Boy Scouts, is a three-year Varsity athlete, and participates in many community volunteer projects. He is known by others to exhibit “self-discipline, academic prowess, and leadership,” is “extremely driven,” and is respected for his “work ethic and his professionalism.”

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Devin Coffman Brigham UniversityYoung my success in the engineering field. I have an excellent work ethic and I am confident that I can adapt and be successful in any environment or workplace setting. Additionally, the Concessions Industry has taught me to take pride in my work. I am so fortunate to be able to say that I learned it all from the Fair!”

Coca-Cola CCE Scholarship

Sam Beach, from Hillsdale, MI and the son of Barbara and Rodney Beach of Beach Concessions, is receiving the $3,000 Hall of Fame scholarship. He will be attending the United States Naval Academy for his third year, studying Operations Research.

Kylie spent her childhood surrounded by Carnival rides and an everchanging setting “that revolved like a carousel.” She explained, “My life on the Carnival made me into who I am today; without it, I would have never developed the qualities that made me motivated and successful. Every Kylie Kastl Summer since I was born my family would leave for California. During this time our home would become the San Diego County Fair and later in July, the Ventura County Fair. During these summers, I learned qualities such as hard work, determination, patience, customer service, and conflict management. I began learning this at the young age of eight when I would follow my parents around like a shadow. As I grew older I began doing these things on my own and taking on more difficult tasks to help out.”

Regional Councils’ Scholarship Hall of Fame Scholarship United

Sam shared, “The Fair Industry has been an incredibly prominent part of my life. My involvement in the Fair Industry started at an age when I was old enough to make change. From that point, my parents would take me with them to the Fairs and Festivals that they were working at and I would get

Kylie Kastl, of Casa Grande, AZ, is the daughter of Frank and Kay Kastl, Kastl Amusements, and is receiving the $3,000 Regional Councils’ scholarship. She is continuing her education at Arizona State University to pursue a Bachelor of Science Degree in Aerospace Engineering and Astronautics.

Sam Beach

Kylie credits her Dad when it comes to her future career goal as an Aerospace Engineer: “My Dad always taught me how things operate by helping me take them apart and put them back together. These real-world technical skills and strong leadership qualities will help me stand out amongst my peers when I can lead team projects and be a knowledgeable engineer, both in college and in my career.” She graduated high school as the Salutatorian and has since earned a leadership Development Award during her first year in college. Kylie is described as an “absolute super star“ who is “committed to quality,” has “tenacity and a strong work ethic,” and is a “natural leader.” States Academy Arizona UniversityState


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I was born into this Industry, as my grandfather owns his own Concessions

Kennedy Tutak, of Faribault, MN, is the daughter of Kelly and Chancy Tutak, and granddaughter of NicA Member Brad Schroder, schroder Concessions, Inc. She is receiving the $2,500 NicA leadership scholarship and will be continuing her undergraduate education at Hamline University. She plans to earn a Bachelor of Science Degree in Neuroscience, with minors in Pre-Med and Political Science.

“How many years, might you ask? The answer is 19 years, AKA my whole life.

Leadership Scholarship ►► “scholarship Recipients” continued on page 22 the experience of working ‘the window.’ My role in this Industry eventually progressed to the setup and teardown process before and after events. It was in this role that I learned the complexities of getting a trailer on location, leveling it out, getting power and water, and unpacking the trailer.” Through his involvement with the Fair Industry, he has learned many lessons, such as “the comradery and personal connections that my Dad has made and has taught me how to make.” He explained, “Being in the Concession Industry, many things can go wrong, But what I love and what I find to make this field of work incredibly special is the respect that Vendors have for each other and the helping hand that they always lend to others. That type of respect, companionship, and trust is incredible.” He shared, “If there is one word to describe my Father and his commitment to the Concession business it is hardworking. He, as well as people I’ve met through Fairs and Festivals, taught me that a hardworking mindset and a good attitude will get you far in life. I always try to carry these values and aspects of the Concession business into my personal life and my time here at the Naval Academy.”

Kennedy has been involved in the Concession business for many years:

One of the biggest things she’s learned about while working in the Fair Industry is patience and a more well-developed ability to communicate with others. She explained, “I have been able to develop my social skills through working at the Fair, and these skills will be critical in helping my future patients. Additionally, my ‘developed patience’ will be a crucial skill to use, not only in my dream career in psychiatry, but also as I go through the process of being accepted into medical school and graduating into the medical field.” She stated, “While the Fair Industry may not be the most glamorous Industry and job out there, it has been built into my life since birth. In the past 6-7 years that I’ve spent working at Fairs, I’ve learned many new things. I’ve learned the importance of patience, why to be kind to those that serve us (even if they aren’t in the most prestigious job), and how to effectively work with and serve others. These skills will no doubt follow me into the rest of my life and help me immensely as I seek to fulfill my dreams.”

Kennedy Tutak

UniversityHamline 21 business. It was a lot of fun! I still intend to (and hope to) work at the Fair as much as I possibly can.”

After graduation, Sam wants to commission as a Marine Corps Officer. He is known as a “man of strong character,” who is “motivated to work towards his own success and eager to help others.”

While in college, Kennedy has earned University Honors and volunteers with Big Brothers Big Sisters among other roles. She is described by others as “passionate,” an “an excellent student,” an “inquisitive problem solver,” and able to think both “inside” and “outside of the box.”

Lauren Distad, of Roseville, MN and daughter of Diane Holmgren, is an employee of Stacey Pittroff-Barona, Giant Ride. She is receiving a $2,000 Arthur Pokorny Visionary Scholarship and is currently attending George Mason University to earn her Bachelor of Science degree in Biology. She started working the Fair Industry in 2017 with the Giant slide at the Minnesota state Fair. She shared, “After a couple of years working at the Slide, I was then moved to the Cheese-On-a-Stick Concession booth. I have learned a lot throughout the past five years. All of these skills I have learned shaped me to be a better and more caring person and employee. I love the Fair business and how much joy and pleasure it brings to the customers and people in the community.” As she plans to become a Physician’s Assistant, she will utilize her “customer service skills to treat patients and not only provide the best service, but also the best care.”

Hailey stays involved with her community by participating with a refugee ministry and other local faith groups. She is described by others as “diligent and dedicated,” having a “strong work ethic and motivation to succeed,” and is known for her “kind, caring, and sweet personality.”

Lauren Distad


Arthur Pokorny Visionary Scholarships

Grand UniversityCanyon

At George Mason University, Lauren is on the Division 1 Women’s Lacrosse Team and the Student Athlete Advisory Committee. She said, “I brought the skills of teamwork and knowing how to effectively communicate with others, being a leader for a group of people with a common goal, follow directions and be open to new ideas, and work long hours and show up early.” She is known as a “rare gem,” with “excellent work ethic,” and having “strived and maintained high standards in each facet of her life.”

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For six generations, Hailey’s family has been traveling to Fairs and selling food: “I have been involved in the Fair Industry my entire life!” She shared, “One would think that some of the greatest things you will learn before you become an adult would be learned at school, but for me, my greatest lessons were

Hailey Miller mostly learned while working at the Fair. I believe that being a hard worker is one of the most important qualities that someone can have, and there is no doubt that is what working in the Fair Industry taught me.”

Hailey Miller is from Sun Prairie, WI and is the daughter of Monica and Doug Miller and granddaughter of Charlie and Mary Miller, charlie’s Food concessions. She is receiving a $2,000 Arthur Pokorny Visionary Scholarship and will be attending Grand Canyon University for a Double Major Bachelor’s Degere in Hospitality Management and Entrepreneurial Studies.

The lessons that she learned watching and helping her parents run their own business have given her a lot of firsthand experience that will help her in the entrepreneurial field. She said, “I most likely will open my own business doing something creative such as having an event venue or selling flower arrangements. Something else that interests me is planning and managing Fairs since I really do love the Fair Industry.”

George UniversityMason

Savannah’s focus on balancing her schooling and working has influenced her career choice of becoming a freelance animator. She shared, “Being allowed to choose my opportunities will ensure that

Hummel Group Visionary Scholarship

Westfield State University

Macey Kenna, from Lebanon, IN, is the daughter of Cecelia and Don Kenna of Dickerson and Kenna concessions, and is receiving the $2,000 Fare Foods Visionary Scholarship. She is continuing her education this year at Marian University to earn a Bachelor’s Degree in Management.

At Marian University, Macey is a cheerleader and a Student Orientation Leader. According to others, she is willing to “conquer anything that she puts her mind to,” and has “the ability to think fast on her feet, handle situations professionally, and treat everyone like she is trying to sell them a funnel cake.”

“The Fair Industry has always been a part of my life,” she shared. “My Grandfather started his business in 1962 and later passed it down to my Father. Having been in this Industry from a young age, I have learned so much and have been shown many valuable things.” She explained, “As the third Savannah Grout generation in this business, I have worked alongside and met some of the most amazing and hardworking people I have ever had the pleasure of meeting. Each has helped me to become the woman I am today.”

Fare Foods Visionary

Macey Kenna interested in how others ran their Concession stands, and why they did what they did.” This is how she learned how to run a small business. She explained, “I have learned through the Fair Industry that you should always ask questions because there is nothing wrong with wanting to understand.” She hopes to take after her family business: “Finding the path that works specifically for me is finding the best route to take as a traveling Concessionaire.”


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UniversityMarian 23

Savannah Grout, from Ware, MA, is the daughter of Cathy and Kelly Grout, Jack’s Fries. She is receiving the $2,000 Hummel Group Visionary scholarship and is continuing her education at Westfield State University to earn her Bachelor of Art Degree in Art Animation.

Since Macey’s parents are Concessionaires, she has been “working Fairs” her entire life. She shared, “Because of how I grew up on the road it not only shaped my personality but also my academic goals. My parents always told me that I would never meet a stranger, and I know this is because of the people and relationships I made while traveling with them. I was always

“There have been many instances at the Fair in which I have seen how the Concessions and the Fair Industry works,” Gage shared. “Seeing everyone running around enjoying the Fair and witnessing the workers at the Fair striving to make their businesses thrive is something a child can look up to for

Lilly has been showing pigs at Fair competitions since she was eight years old: “I was extremely shy but I developed a profound love for pigs. I was thrilled to go to the County Fair each year because I got to see all my friends and I got to show the judge all the hard work that I had put into my hog project.” The one thing she looked forward to the most was to educate the Lilly Underberg public. She shared, “I would answer questions from the Fairgoers all day long, for twelve days straight.” This knack for education has directly led to her career choice. She explained, “Showing livestock and working at Fairs helped shape my future by creating the venue that brought out my passion, which is educating the public about agriculture. It has also helped me learn to figure out what I want out of life.” When Lilly was in high school, she served in leadership for the springville FFA chapter, was active with 4-H, and spoke at the 2019 iAFe convention. She is known for being “extremely dedicated,” and “respectful, tenacious, focused, and kind,” with a “caring nature and upbeat personality.”

Lilly underberg is from Springville, NY and is the daughter of Mark and Jessica underberg, Erie County Fair. She is receiving the $2,000 Norma Jean and Edgar Sivori Visionary Scholarship and is pursuing an Agricultural Education degree at connor’s state college.

Connor’s State College

Southern UniversityIllinois Gage Morgenstern, of DuQuoin, IL, is the son of Douglas and Marsha Morgenstern, Fare Foods, and is receiving the $2,000 McConnell Family Visionary Scholarship. He will be attending Southern Illinois University where he will be earning a Bachelor’s degree in Business Management.

Gage Morgenstern

McConnell Family Visionary Scholarship

“scholarship Recipients” continued from page 23 ►► I can choose a career path that I know I will be happy in as well as help ensure that I will continue to push myself to work harder.” Throughout her years in high school and college Savannah participated in “many different activities and volunteered as much as [she] could.” She has been described by others as “a hardworking and enthusiastic leader,” with “strong work ethic” and a “caring nature and personality.”

Norma Jean & Edgar Sivori Visionary

Autumn McDaniel Texas UniversityTech

Visionary Scholarship became even more involved in the business itself. I loved working on the rides and being able to have this experience. I was able to understand from a young age how important hard work was.” This passion to work hard and care for others will extend to her future career. She explained, “I plan to obtain my degree in order to go into the field of foster care. I hope to use this opportunity to further my knowledge in order to contribute to the legacy of my family’s business.”

The additional fundraising efforts of the NICA Foundation Board of Trustees, NicA Past Presidents and Board of Directors, the NicA Regional Councils and the NicA Membership help to ensure this program truly makes a difference in the lives of our young people.

Thank you to the 2022 scholarship Program sponsors: Arthur Pokorny, Barb Wilson enterprises; coca-cola; Laura and Ron Porter, Fare Foods; Phil Teague, Hummel Group; Lawrence Sivori, sivori catering; and James and Larry McConnell, CCE, Mcconnell concessions.

►► “scholarship Recipients” continued on page 26 25 Autumn McDaniel is from New Braunfels, TX and is the daughter of Guy McDaniel, and niece of Nate and Stephanie Janousek, Fun Biz Concessions She is receiving the $2,000 Visionary Scholarship and will be pursuing a Bachelor’s degree in Social Work at Texas Tech University. Autumn shared, “Growing up in the Carnival business, life was always quite different for my family. For the majority of every year, my entire family would come together to run our family business.” When they grew older, they sadly lost their Mother due to cancer, leaving their father with three young children. Autumn said, “My Dad was the only person here to support us, so we

While in high school, she was the Head editor and Chief Writer at her school newspaper, on the yearbook production staff, and contributed to various school organizations. She has stood out for her “kind demeanor and a passion for helping others,” and is described as a “remarkable young woman.”

Thank You to Our Sponsors

“scholarship Recipients” continued from page 25 ►►


Another important thing that I have learned from this Industry is responsibility and maturity, being surrounded by adults all the time and not many kids my age taught me to confidently speak to adults and act older than my age. Everyday I look back and see how blessed I was to be raised in this Industry because of all it has taught me and how it made me the successful person I am today.” The Fair Industry has also influenced her career to be a lawyer: “Seeing how my parents and their friends struggle each year to get foreign workers made me inspired to help. ”

University of Colorado Boulder

Kahner Hartler, from Winston Salem, NC, is the son of Cheryle and Kevin Hartley, carolina classic Fair, and is receiving a $1,000 Entrepreneurial scholarship. He will be attending Greensboro college to study Criminal Justice and History.

Allessia was captain of the Girl’s soccer team and participated in many volunteer organizations while in high school. She has been described as handling situations with “grace,” and has “a combination of a positive attitude and the belief that she can continually improve.”

In high school Kahner was on the Varsity Football Team, was on the Honor roll, participated in reading programs for local school children, and volunteered for various organizations. He has “tremendous interpersonal skills,” and is “extremely well-rounded,” with a “drive to succeed.”

“Ten days before I was born, I was at the Fair!” Kahner shared. “I’ve been to every Fair since and I plan to attend the Fair every year I’m on this Earth! The thing that has made the biggest impact on me are the people.” For many years he helped with exhibit set-up and check-in, acted as a “runner” for the Fair Office and other Fair Departments and helped Concessionaires and other staff as needed. He said, “I have learned many lessons from my experience


Allesia ukmar, of Sarasota, FL, is the daughter of Rick and Julie ukmar, r & J concessions. She is receiving a $1,000 Entrepreneurial Scholarship and will be attending University of Colorado Boulder to study Pre Law.


Kahner Hartley working in the Entertainment/Concessions Industry. The ability to communicate with many diverse personalities stands out the most.” In recent years, he has worked non-Fair events in security, which will help in his interest in moving into law enforcement or contracted security as a career. He explained, “I have enjoyed my experience working as security for entertainment facilities and hope to expand my knowledge in order to help me advance in the coming years.”

Ever since she could remember, the Fair has always been her second home. She shared, “Looking back to when I first started working at around the age of eight and seeing how much it has taught me, not only did it teach me good work ethics, but it taught me to always work hard for what I want.


Sahian Saucedo Esquivel is from Orland, CA, and is the daughter of Maria Elena Saucedo Esquivel and employee of Daryl and Kristen Whicheloe, Southern Oregon Food and Beverage. She is receiving a $1,000 Entrepreneurial Scholarship and will be attending Butte College to become a Registered Nurse. “If you work in the Fair Industry, you know you see hundreds of people everyday; all with different attitudes, personalities, and levels of friendliness.”

Estella has been very active in sports and the community ever since high school. Others know her as someone who “values the power of honesty, communication, and commitment,” and is “accustomed to working under pressure, being accountable, and organizing her time.”

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Estella Collmer

While in high school, Sahian was an active volunteer and athlete, held the position of Vice President in her Student Council, and received a Seal of Biliteracy in English and Spanish. She has been described as “dedicated,” “focused,” having a “strong work ethic,” and as someone who “doesn’t quit.”

Sahian Saucedo Esquivel

Sahian has been an employee of a Food Concession for several years: “This job has made me admire people in the Industry who are always so willing to help others.” One of the biggest lessons she has learned from working in the Fair Industry has been adaptation. She explained, “Because you work with different coworkers every day, you need to know how to complement each other’s work to make a cohesive, smooth-running environment.” She wants to use this experience to become a travel nurse “somewhere down the line.” She said, “Thanks to the Industry I’ve sharpened my people skills, communication skills, leadership skills, adaptation skills and have realized the benefits treating others with kindness and respect can bring.”

Estella has been out at Fairs with her parents since she was born. She shared, “Everything about it I loved and still love to this day. My life began on the Fairgrounds, from attending school in the beginning, to now working weekends and Summers with family. As I continue to work the Fairs I learn more, and the more I learn, the more it shapes me into a stronger person.”

Now entering her Junior year, Estella is pursuing psychology. She explained, “I wanted to go into therapy and help people, especially children.” However, the future is still unwritten: “Everything I have learned through my years of working the Fairs I have kept with me and applied to everyday life. I can’t wait to see what the future has in store for me!”

Palm Beach Atlantic University

Inspirational Scholarships

Estella Collmer, from Cape Coral, FL and the daughter of Ryan and Nichole Collmer, Meatball Factory, and is receiving a $500 inspirational scholarship. She will be attending Palm Beach Atlantic University where she will study Child Psychology.

This year’s scholarship Program would not be possible without the generous donations of so many of our supporters. more about the NICA Foundation

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To learn

September 2022 NICA News 29 distributedProudlythroughFareFoods800-651-1601 Proudly Distributed Through Fare Foods! For product or purchasing information call 800-651-1601 • 755 Thomas Drive • Bensenville, IL 60106 P: (630) 595-2510 / F: (630) 595-3884 •

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From the Camera Roll... Susan Fraleigh, Butcher Boys, serving up delicious sandwiches at the Wisconsin State Fair Have you attended a NICA-related event? Send your photos or coverage to Randy Reichert, CCE, Past Director, is successfully transferring the ownership of Meggers road concessions to Piper uhl, daughter of John uhl, Century Industries 31 Fred Pittroff, Giant ride, not only drives a RED truck he drives a RED scooter, too!!! Longtime members retiring soon: Francine Riggan and Bob Hutchins, Rainbow / Blue and White Concessions, with Rey O’Day, Executive Director, at OC Fair Rey O’Day, Executive Director, Mike Bradley, Consultant, and Jill Albanese, Wisconsin state Fair’s Premier interior Designer and Competitive Exhibits Coordinator From the Camera Roll... Jeff Thornberry, CCE, Director, and Rey O’Day, Executive Director, met to build the Commercial Exhibits Workshop track for the NicA Marketplace while at the 2022 OC Fair Congratulations to Sandy Class, CCE, Past President, and Beth Owens, Blue Moon tavern at the Park, who won a 2022 Best Overall Atmosphere Award at the Wisconsin State Fair It is the third generation of the Boeger/Newman families: Hayden and Mayson Newman, daughters of Mike and Ryann Newman, Fruit caboose, at OC Fair. Both young ladies said, “We are ready!”


Weigel, Benno’s concessions, signing up for his NicA Membership while browsing the NicA News in Wisconsin

Jeff Rebh InnoSeal Systems Charlotte, NC (2015)

Schuyler MacPherson Ten Pound Buns / SDM Concessions, LLC Long Beach, CA (2011)

Tracy Thomas Sweet and Concessions,SaltyLLC Wilmington, NC (2000)

Phil Mostaccio Completely Nuts, Inc. Arlington Heights, IL (2011)

Stacia Markowitz Mike’s Concessions Inglis, FL (1996) Donnie Massie Alpine Amusement Co., Inc. Naperville, IL (2010)

Renate Skinner Skinner’s Amusements Harvard, IL (1998)

Barbara Quaid, CEO µ Ventura County Fair Ventura, CA (1993)

Steven Sims µ Missouri State Fair Sedalia, MO (1993)

Kris Ryan K & R Concessions Harrington, DE (2014)

Stacey Wade Lake County Fair Association Eustis, FL (1995)

Jim McGuire Du Page County Fair Association Wheaton, IL (1997)

Katherine Threatt Eatery Huts Fair Oaks, IN (2019)

Shawn McKinney McKinney Food Services Hughes Springs, TX (1995)

Larry McConnell, CCE µ McConnell Concessions Indianola, IA (1993)

Allen Lindsey Lindsey Concessions Troy, MI (2006)

Gary Slater µ Iowa State Fair Des Moines, IA (1993)

Helen McPeak Wilson County FairTennessee State Fair Lebanon, TN (1999)

Robert Monroe L.T. Concessions, Inc. Marion, IN (2007)

James Kropp Kropp Enterprises, Inc. Green Bay, WI (2000)

Dale Smith, CCE Family A Fair, Inc. Hemet, CA (2008)

Michelle Spivey Spivey’s Southern Grill, Inc. Plant City, FL (2004)

Lorie Stinson South Florida Fair & Palm Beach County Expositions, Inc. West Palm Beach, FL (2008)

Emilie Morrison E.M. Enterprises Lake Wales, FL (1999)

Jerry Price µ Fiske Concessions, Inc. Brooksville, FL (1993)

Don Long, CCE L & L Concessions, Inc. La Verne, CA (2007) Linda Lund Babcia’s Pierogi Buffalo, NY (2019)

Dottie Maile Maile & Son, Inc. Mesa, AZ (2004) Carole Marcus Vic Marcus Concessions Hemet, CA (2002)

Christine Iannotti St. Lucie County Fair Ft. Pierce, FL (2007)

Troy Stroh Destroy Productions Valley Center, CA (2018)

Monica urick Urick Concessions, LLC Carmel, IN (2001)

John uhl µ Century Industries, LLC Sellersburg, IN (1993) Rick ukmar R & J Concessions, LLC DBA Rick’s Concessions Sarasota, FL (2012)

Matt Wallsmith South Florida Fair & Palm Beach County Expositions, Inc. West Palm Beach, FL (2012)

Dan Leimon Leimon’s Pizzeria, Inc. Harlingen, TX (2021)

Dave Westrum Westrums Quality Foods Delano, MN (2014)

Josh Woods Greater Gulf State Fair Inc Mobile, AL (2017)

Kara Moederndorfer, CCE The Sleek Greek Glendale, AZ (2016)

John Stewart J and J Concessions Inc. Indianapolis, IN (2019)

Thank you to all 106 renewal Members for your continued support! All renewal Members are placed into the running to win the $2,000 travel Package in the 2022 NicA Membership contest, sponsored by coca-cola refreshments “Together We Can!” “Renewals” continued from page 4 ►►

Randy Stephenson Alabama National Fair Montgomery, AL (1994)

Charles Ivory, CCE µ Famous Gabby’s, Inc. Brooksville, FL (1993)

Ronald Hull Volusia County Fair Association, Inc. Deland, FL (1999)

Amy Powers Sweet and Salty Concessions, LLC Wilmington, NC (1999)

Judy Wilson J Wilson Group, LLC Arcadia, IN (2015)

Nancy Lou Rex µ The Sandwich Fair Association, Inc. Sandwich, IL (1993) Michele Richards OC Fair & Event Center Costa Mesa, CA (2017)

Karen Oneal Marshall County Blueberry Festival Plymouth, IN (2009) Missy Pfile Playland Amusements Garrettsville, OH (2009)

Steven Jankiewicz Event Catering, Inc. Syracuse, NY (2019) Scott Kolassa µ Kolassa Enterprises, LLC Churchville, NY (1993) Kathy Kramer, CVE, CFEE, CMP Central Washington State Fair Yakima, WA (2006)

Jennifer Ramsey Ramsey Food Service Huntsville, OH (2020)

Rebecca Leimon Leimon’s Pizzeria, Inc. Harlingen, TX (2021)

Soni Ryan-Hochmuth K & R Concessions LLC Harrington, DE (2018)

Kate Sharpe Cabarrus County Fair Concord, NC (2003)

Steve Taft Taft’s Mr. Ribeye Rochester, IL (2003) Tina Tanner BKE Concessions Muskogee, OK (2020)

Rhonda Ward Collier County Agricultural Fair & Exposition Naples, FL (2016)

Brad Schroder µ Schroder Concessions, Inc. Faribault, MN (1993) Brienna Schuette Moxie & Drive Marketing White Bear Township, MN (2018)

2022 Membership Contest Leaderboard* Renewal Members ($2000 Gift of Travel) For a complete list, visit Referrals: General Membership Rod Beach 1 Chris Conkle, CCE ................................................................ 1 Carmel Dyer-Pittroff 1 Rusty Groscurth 1 Russ Harrison, CCE .............................................................. 1 Mark Hill, CCE 1 Don Long, CCE 1 Timothy Packer 1 Audrey Poole 1 Dale Smith, CCE 1 Referrals: Regional Councils Steve Vartanian 3 Gigi Horowitz 2 Ryann Newman 2 Jan Gary, CCE 1 Ryan Hagy ............................................................................. 1 Patty Tessari 1 Referrals: Board of Directors Tom Hodson, CCE ................................................................ 8 Jacqueline Bradbury, CCE 6 Jay Wells, CCE 5 Kathy Ross, CCE ................................................................... 4 Phil Delahoyde 3 Daryl Whicheloe, CCE 3 Dan Lusenhop ...................................................................... 2 Vincent Nelson, CCE 2 Stacey Pittroff-Barona 2 Brandy Arredondo, CCE 1 Kim Barr, CCE 1 Sandy Class, CCE ................................................................. 1 *Referral Listing as of 7/31/22. See back cover for more information, rules, and prizes. Visit or search NicA on social media for the latest announcements, news, and pictures. Follow#TogetherWeCanNICAon Social Media! NICA Now! Are you receiving our emails? Sign up for our weekly NICA Now! emails by updating your email online and/or subscribing at Family Owned & Operated • Serving Our Customers Since 1904 Proudly serving the industryconcessionswiththeirproduceneeds. Distributed Through Fare Foods Call 800-651-1601 For More Information

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A SS o CIAt E M EM b E r S h I p A person or entity who provides services to the Concession Industry. q Fair / Festival (over 75,000 attendance) ..................... $150 q Fair / Festival (under 75,000 attendance) .................. $100 q Manufacturer / Distributor / Supplier .......................... $150 q Carnival / Circus Operator ............................................. $150 q Association / Special Services $150 b u SINESS D ESC r I pt I o N Provide a detailed description of your business, products, and/or services below. This information will be used for your entry in the annual NICA Membership Directory and as keywords to search for your business on the NICA website. rE gul A r M EM b E r S h I p q Regular Member $150 q Additional Member $100 q Employee Member............................................................ $75 q retired Member ................................................................ $50 b u SINESS / g roup M EM b E r S h I p Includes five Memberships in one: one Regular Member, one Ad ditional Member, and three Employee Members ($475 value). q Business / Group $400 Additional Member : Employee Member 1: Employee Member 2: Employee Member 3: rE gul A r MEM b E r S h I p CAt E gor IES Check a category below and provide a detailed description of your company’s services in the next column under Business Description. q Food / Beverage q Commercial Exhibitors / Retail / Merchants q Attractions / Entertainment q Games q Guest Services gENE r A l r out IN g I NF or MAt I o N List all states / provinces where you conduct your business. A CCIDEN tA l D EAth & D ISMEM b E r MEN t I NS ur ANCE The NICA-sponsored $10,000 Accidental Death and Dismemberment (AD&D) Insurance Policy is provided to Regular Members. List a beneficiary and a phone number below.

cancel automatic renewal payments prior


Beneficiary : Phone : Natio N al iN depe de Co NC essio aires sso iatio N , iNC . 1043 E. Brandon Blvd., Brandon, FL 33511


Phone: (813) 438-8926 • Fax: (813) 803-8460 Email: • Website: I authorize NICA to charge the agreed amount listed above to my credit card information provided above. I agree I will pay for this pur chase in accordance with the issuing bank cardholder agreement. MAt IC rENE wA l o pt I o I authorize NICA to make automatic renewal payments for my Membership using the credit card information above. I shall update NICA with all changes to payment information my intent to to next month.






Applicant’s signature Date MEMbErShIp ApplICAtIoN A NN u A l M EM b E r S h I p F EES pAy MEN t q Cash q Check q Money Order #: q Visa q Mastercard q American Express q Discover Credit Card #: Security Code: Expiration Date: totAl: Signature of Credit Card Holder q Mr. q Mrs. q Ms. First Name: Last Name: Name of Business: Physical Address: City : State: Zip: Mailing Address: City : State: Zip: Primary Phone Number : Cell / Secondary Phone Number : Email: Website: Age Range: q 20-35 q 35-50 q 51-70 q 70+ q Other : NICA News Preference: q Mail q Email Referred by : For Off ice Use Only #:Date: q Member Renewal

National Independent Concessionaires Association, Inc. 1043 E. Brandon Blvd., Brandon, FL 33511 Time Sensitive Mail • September 2022 Issue PRSRT STD U. S. STEVENSPAIDPOSTAGEPOINTWIPERMITNO.272

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