May 2025 NICA News

CONTENTS • MAY 2025 ARTICLES & FEATURES 04 New & Renewing Members 05 President’s Message 07 Director’s Voice 08 Riffing With Rey 09 Greetings From Spring Workshop 10 Association Announcements 12 Thoughts From a CCE 15 Enjoying Breakfast in Yuma 16 Shining Partnerships With Goodyear 18 Save On the Road!

20 Risks & Rewards of the Road 22 Getting to Know Your Regional Council Members 24 See Our Future Shine!

25 Register & Book Your Room for NICA Marketplace “Together!”

26 NICA Foundation: Join the Ben Franklin Club!

20

28 West Council hosted a successful Casino Night in April.

Learn more in “Fun & Games in Pima County” on page 28.

28 Fun & Games in Pima County 30 Shared Experiences With Read & Win! 31 From the Camera Roll 33 2025 NICA Membership Contest

ADVERTISERS 13 Alpha Baking Co. 02 Coca-Cola 29 Fanestil Meats 11 Fare Foods 33 Gold Medal 13 Heinkel’s 23 Hummel Group 34 JKJ Workforce 11 K&K Insurance

33 McGowan-Allied 32 Member Classifieds 27 RIO Syrup 32 Schantz 17 Swanel Beverage 14 WhirleyDrinkWorks!

23 WNA

May plays host to International Roadcheck and is when many of our members hit the road. Learn from our two experts in “Risks & Rewards of the Road” on page 20.

NICA is a Membership-Driven Organization dedicated to strengthening relationships with the Fair, Festival, and Special Events Industries through effective Communication, Education, Benefits, Leadership, and Solutions.

National Independent Concessionaires Association, Inc. is a Florida Corporation with an Editorial and General Office located at 1043 E. Brandon Blvd. Brandon, FL 33511 • Off ice: (813) 438-8926 • Fax: (813) 803-8460 • Online: www.nicainc.org The information contained in this Publication is based upon sources believed to be reliable. Readers should not act without professional advice. Cover to Cover © 1993-2025 NICA, Inc. All Rights Reserved. “Shining Bright On the Road!”

May 2025 NICA News 3

This Month’s Newest Members Gia DeMedici

Sugar Mama’s GF Sweet Treats Maple Grove, MN

Vanessa McClary Kiwanis Indiana Balloon Fest Bloomington, IN

John Speck

Farmer’s Daughter Angola, NY

Luvetta Stokes

Amusement Specialty Treats LLC Antelope, CA

Welcome to our 4 New Members! See page 33 for the 2025 NICA Membership Contest Leaderboard.

This Month’s Member Renewals Gary Armstrong

Cody Cashman

Colleen Helm

Jeff Rebh

Amy Ashby

Suzy Cason

Jeffrey JJ Hickey

Kyla Reusch

Leonard Baginski

Ryan Collmer

David Johnson

Armstrong Concessions Knoxville, TN (2016) Ashby, LLC Maupin, OR (2023) Durham Fair Durham, CT (2014)

Jon Baker

Pima County Fair Tucson, AZ (2013)

Robby Barona

Giant Ride, Inc. Roseville, MN (2015)

Sheila Bartlebaugh

Red River Valley Fair West Fargo, ND (2023) Oklahoma State Fair, Inc. Oklahoma City, OK (2014) Meatball Factory LLC Cape Coral, FL (2019)

Courtny Conkle, CCE

The Wyoming State Fair Douglas, WY (2022)

Teresa Cox-Hickey

Concessions by Cox of Georgia, Inc. Perry, GA (2015)

Bartlebaugh Amusement, Inc. Madisonburg, PA (2024)

Ron Crino

Christopher Barton

Dennis Cymbalski

Reilly Berk

Eugene Dean

Pride of Texas Shows Elm Mott, TX (2023) Berk Enterprises Warren, OH (2023)

Melissa (Lisa) Bogue

Boguey’s Concessions, LLC Palm Desert, CA (2022)

Samantha Brockelsby Sellallways Corp Fallon, NV (2023)

Andrew Broomfield µ Creamy Rich Bryan, OH (1993)

McMeens Taffy Blue Grass, IA (2023) M2 Peoria, AZ (2022)

Fiesta Shows Seabrook, NH (2019)

Danny DeCosmo

Roaming Railroad Suffield, CT (2024)

Michael Dill

Dill’s Deli Redding, CA (2015)

James & Jennifer Fraser Big Jim’s Concessions Firebaugh, CA (2007)

Randy Brown

Garrett Giordano

Bary Bunts, CCE

Ryan Hagy

Brown’s Concessions, Inc. Paris, TX (2015) The Apple Cart, LLC Ellsworth, OH (2016)

4 May May2025 2025NICA NICANews News

Apex Ceph Technologies Claremont, CA (2020) DeAnna’s Steak Sundaes Melbourne, FL (2022)

Helm Concessions Riverside, CA (2020) Concessions by Cox of GA Perry, GA (2015) KD’s Concessions Laporte, IN (2022)

Robert Julian

RTJ Concessions Inc. Dunstable, MA (2019)

Curt Kluth

Saz’s Hospitality Group Milwaukee, WI (1997)

Grayson Matchett

Matchett Experiences Tavares, FL (2023)

Chris Miladelaroca

MK Food and Beverage LLC Pinon Hills, CA (2019)

Innoseal Systems, Inc. Charlotte, NC (2015) Candys Sweets K Concession Madison, WI (2021)

Todd Rismiller

Rismiller Holdings dba Rismiller Concessions Powell, OH (2024)

Alejandra Salazar State Fair of Texas Dallas, TX (2022)

Horst Schacht

German Specialty Food Fort Morgan, CO (2018)

David Silvestri

Fun Time Foods LLC Anaheim, CA (2022)

Max Stabel

Jason Miller

Ranch House Concessions LLC Menard, TX (2024)

Casey Owen

James Staub

Michelle Palko

Mickey Venegas

Bob Phifer

Sierra Weiland

Phil Poorman

Sarah Williams

µ 1993-2005

2006-2010 2011-2015 2016-2024

Chester Built Trailers Ltd. Highland, IL (2021) Ozark Empire Fairgrounds Springfield, MO (2023) Funhouse FX Denison, TX (2021) Security Check Me LLC Tampa, FL (2024) Mr. Sticky’s Inc. Antes Fort, PA (2014)

Jims Tacos/Fries Colden, NY (2023) Mickey’s Massive Burritos La Salle, IL (2021) Duke’s Expositions North Freedom, WI (2023) Mr. Sticky’s Inc. Antes Fort, PA (2023)

Thank you to our 50 Renewal Members for your continued support! “Together We Can!”

PRESIDENT’S MESSAGE Jay Wells, CCE, President Hello Folks! Are you ready to get back on the road? It might be a little more challenging this year. I have read that the tariffs are affecting the cost of replacing and/or the purchasing of new restaurant equipment—especially parts for our equipment. Our Industry has proven to be resilient, just as it was during COVID, and we can overcome this obstacle as well.

On the Road Again!

spending $16 on only one. I have not raised my prices but I have started charging sales tax. This will give me a 6 to 10% raise since I am not digging into my pocket to pay the sales tax. I find people understand sales tax because they pay it on most everything they buy, but they do balk at paying credit card fees (convenience fees or transaction fees).

Credit cards were established so your company would get paid right away. It allowed the consumer to decide whether to pay the credit off, incurring no fees, or pay later, including the cost of interest. With We will have to investigate businesses passing along the fees, the consumer other avenues such as the is paying more. My company does not charge a Supplies on the Fly benefit “convenience” fee, viewing it as a necessary cost through Entegra and Sysco. of my doing business. I also appreciate the money Maybe they can find you being deposited right into my bank account. equipment and parts from a I hope everyone enjoyed the Easter holiday, but different supplier with lower as Fair people, we know some holidays affect us tariffs, thereby a lesser price. Supplies on the Fly more than others. Easter, Halloween, and Christmas will be transitioning to Edward Don & Company, don’t seem to be Fair holidays. These holidays can also known as DON, by June 30th. So between really impact attendance when they fall within your Entegra, Sysco, and DON, we have some of the Fair dates. That happened this year at the Pima best minds in the business working with us! The County Fair in Tucson, AZ. To alleviate the impact best part is that one FREE application process of Easter, Jon Baker, CEO of the Pima County does it for all of these associated companies.

Fair, offered FREE admission until 3 PM with the Sign up today at either www.nicainc.org/entegra donation of three cans of food for the food bank. or www.nicainc.org/sysco. Have your NICA The RCS Carnival also got on board with a greatly Member Number and financial information reduced armband price from 12 to 6 PM. The public available. After a few days, you will get a call loved it! As a result, they lined up to come in and or email back to finalize your application. they still had plenty of money for Commercial and Food Vendors. Everyone was happy. So, if your Fair I see people starting to raise prices in is having a slump in attendance, maybe a Retro Day preparation for the impact the tariffs may have. could help where prices dip back into the past like But we do have some things coming down in price at drive-in movies. Allow a carload in for 30 to 40 a little like eggs, fuel, and some groceries. You can dollars—that way everyone is paying and it feels like watch these items fluctuate on the NICA Now! it is worth it. newsletter which comes out every week by email.

Pima County Fair was a busy Fair for me.

If you are not receiving this valuable resource, Not only was I running three stands, but Sarah please contact the NICA Office at (813) 438-8926. Cummings and Jordan Solario of WFA came for a In the eight weeks I have been out on the road, meeting where lunch was provided by Andy Chan, I have experienced the public being very selective Jon Baker, and Jose’s Mexican Food. NICA was with their disposable income. The public has a well represented. We heard how the CARE Act was threshold they have difficulty passing. For me it advancing and what WFA and NICA had to offer its is 12 to 15 dollars. Others have noticed people members. The West Council held its Casino Night don’t mind spending $8 and buying two rather than on Tuesday after closing. Nathan and Stephanie May 2025 NICA News 5

Janousek of Fun Biz sponsored the Casino Night, along with many other Food and Table Sponsors.

Everyone was invited: Vendors, Carnival Owners and Workers, and Fair Staff. Approximately 250+ attended. You could play Texas Hold ‘Em Poker, Blackjack, Craps, or BINGO! We also learned a new game called Left-Center-Right. Some prizes were donated by Vendors and NICA purchased some too. The Council auctioned off many prizes and some were won by ticket draws. A Free Marketplace Registration was also awarded to one of the winners. If other Councils or NICA Members want to hold a fundraiser at their events, these ideas are not copyrighted. Call the office or me for more information on how to proceed. They are fun!

Another event held on the grounds at the Pima County Fair, hosted by Jon Baker, is the annual John Needham Hole-in-One Tournament. It’s a golf outing where whoever gets a hole-in-one or closest-to-the-pin wins pre-selected prizes like a cooler with adult beverages, golf balls, golf tees, golf towels, etc., all with the Pima County Fair insignia displayed very proudly. Jon and his people

OFFICERS

President: Jay Wells, CCE 1st VP: Stacey Pittroff-Barona, CCE 2nd VP: Michelle Allen, CCE Secretary: Sandy Class, CCE Treasurer: Bary Bunts, CCE

DIRECTORS

Brandy Arredondo, CCE Jacqueline Bradbury, CCE Phil Delahoyde Bryan Enloe, CCE Dan Lusenhop Nathan Vandewarker Mickey Venegas Nate Wells, CCE Daryl Whicheloe, CCE Trent Wilkes

PAST PRESIDENTS’ COUNCIL

Kim Barr, CCE Vincent Nelson, CCE Daryl Whicheloe, CCE Sandy Class, CCE Don Delahoyde, CCE Kathy Ross, CCE Dan Lusenhop

6 May May2025 2025NICA NICANews News

there are really into golf—what other Fair has a small three-hole pitch and putt? You purchase as many balls as you want in denominations of five.

No one made a hole in-one again this year, only closest-to-the-pin. Oh well, maybe next year!

Before you hit the road, check out the savings on RV Supplies from Arrow Distributing. They’re a benefit for NICA Members and we get 30-40% off retail, so call the NICA Office to create your PO Number and receive access to the contact information for ordering. Provide your Arrow PO Number when calling the supplied Arrow contact to set up your order. If you are a repeat customer, you can utilize the same Arrow PO Number.

Pay with your credit card and you are all set!

The next time you hear from me I will be in California—hopefully sunny and dry. So be safe and remember to “Look Sharp, Be Sharp!” and “Together We Can!” ▲

Dominic Palmieri, CCE Paulette Keene, CCE Joe Potillo, Jr. Greg Miller, CCE Tom Sattler, CCE Russ Harrison, CCE Richard Busse, CCE Tom Hodson, CCE (Deceased) Jim Hodson, CCE (Deceased) Tim O’Brien, CCE Ron Smith Adam McKinney, CCE Mike Pence, CCE Jack Woods, II, CCE Bob Hallifax, CCE Frank Parnell, CCE Larry Orme (Deceased) Larry Sivori Rich Wright Bill McKinney, CCE (Deceased) Arthur Pokorny, Jr. Gene O’Brien, CCE (Deceased)

OFFICE STAFF

Executive Director: Rey O’Day Office & Membership Manager: Linda Frisco Communications & Marketing Manager • NICA News Editor: Jesse Willard Office Clerk: Mary Vega Commercial Exhibits Council Coordinator: Jeff Thornberry, CCE

Interim East Council Coordinator: John Juliano, CFE Midwest Council Coordinator: Dennis Larson, CFE West Council Coordinators: Don Delahoyde, CCE & Julie Dunn

NICA FOUNDATION

President: Audrey Poole VP: Daryl Whicheloe, CCE Secretary: Rey O’Day Treasurer: Kathy Ross, CCE Michelle Allen, CCE Reilly Berk Carmel Dyer-Pittroff, CCE James McConnell Vincent Nelson, CCE Stacey Pittroff-Barona, CCE Larry Sivori Ron Smith

COMMERCIAL EXHIBITS COUNCIL

Nancy Chapman Nathalie Harrington Barbi Linde Christopher Nielsen Edward Reeder, Sr. Ryan Rickey James Toler Denise Warner David Webster Diana Wolf

EAST COUNCIL

Bary Bunts, CCE Ryan Collmer Whitney Fraleigh Robert Groscurth Ryan Hagy Vito Marotta Gino Orlandi Patty Tessari Michael Zdebiak, Jr.

MIDWEST COUNCIL

Connie Boesen Chad Kolar Bruce Kozelou James McConnell Richie O’Neil Matt Ribar Mickey Venegas

WEST COUNCIL

Carmel Dyer-Pittroff, CCE Rodney Fazackerley, CCE Alan Harrington Gigi Horowitz, CCE Miki Martin, CCE Kevin Peck Albert Valadez Nathan Wells, CCE Gus Whicheloe Nick White, CCE

DIRECTOR’S VOICE Bary Bunts, CCE, Treasurer

We all say it—but do we say it often enough?

“Thank you.” Two simple words that carry a lot of meaning, especially when directed at someone whose efforts we may take for granted, or when acknowledging something we might otherwise see as just “part of the job.”

My father taught me many valuable lessons.

Two that have stayed with me are the importance of being grateful for even the simplest things, and the value of respecting everyone—no matter their role. Two sayings of his still echo in my mind: “You’ll catch more bees with honey than with sh*t,” and “The janitor is just as important as the CEO.” With those principles guiding me, I’ve made a habit—some might say an obsession—of expressing gratitude often. And I don’t think that’s a bad thing.

If someone’s doing a good job, I thank them—whether they’re cleaning a venue, pouring a cup of coffee, processing paperwork, or flying a plane. I make it a point to thank every customer, and I’ve trained my staff to do the same.

Too often, we only speak up when something goes wrong. But we should be just as vocal when things go right. A little acknowledgment can make someone’s day—and create a ripple effect of positivity. Here are two quick stories that illustrate this idea.

A Changed Perspective Over Dinner I recently met my sister for dinner at a restaurant we chose because it was halfway

Gratitude Matters The Power of Two Simple Words between us—only to find it closed on Mondays.

We reluctantly went to a nearby spot where I’ve had two less-than-great experiences before. But this time was different: our server was fantastic, the food was excellent, and the whole experience exceeded expectations. I made sure to thank both the server and the manager. Their reaction?

Genuine surprise and appreciation. “We usually only hear complaints,” they told me. “It’s so nice to get positive feedback!”

Kindness at 30,000 Feet On a flight last year, I discovered that the premium seat I’d paid extra for wouldn’t recline.

After takeoff, I quietly informed the flight attendant—not to complain, but so she’d know. She apologized and offered me another seat, which I declined. “It’s okay,” I said. “I just wanted you to be aware in case the next passenger isn’t as understanding.”

She thanked me sincerely—and later surprised me with a couple of complimentary drinks. A small moment of kindness, returned with another.

I also believe in the lost art of the handwritten Thank-You Note.

In this age of rapid-fire emails and emojis, taking time to write a short, sincere card says something special. It tells the recipient, “I truly appreciated what you did—and I cared enough to show it.”

We live in a world that moves fast. We expect a lot—and often forget to say thanks for the everyday efforts that make things work smoothly. So the next time someone does something well—whether big or small—take a moment and say these two important words.

Thank you—and Thank YOU for taking the time to read this article. ▲ May 2025 NICA News 7

RIFFING WITH REY Rey O’Day, Executive Director

5 Ways to Wow!

I read an article called “5 Ways to Wow!” It suggested of their own. They have upgraded their yummy that with a proper plan, one Donuts by intricately decorating them. In so could easily find amazement doing, the senses of seeing, smelling, tasting, and anywhere. The directions touching were all engaged. In our conversation were as follows: Schedule I learned that she and her boss, Craig, served an outing, Venture deeper, Donuts and Coffee to the RCS Carnival Crew Connect with your senses, following their long and fast haul from the Pima Embrace others, and County Fair to the LA County Fair. Forwarding Dwell on the unexpected.

Kindness!

So I decided to walk my home Fair, not to be One of my Fair Traditions is that on my first trip entertained, not to eat, not to explore exhibits, to my local Fair I eat a piece of Buttered-Garlicbut to engage my friends in conversations and be Parmesan Cheese Fry Bread. I visited my friend WOWed. One of the primary activities mentioned Manny, and he told me they now had a half-sized in surveys about Fairs is to socialize… catch up portion. For me the smaller serving size was with friends, be with family, say hi to neighbors, perfect… also perfect for grazing the Fair. It was see acquaintances, speak to strangers, and laugh also just as perfect… fresh, crunchy, and smelly… out loud together. as I remembered it.

I asked Mike, “What’s new?” and “What have Next Dominic walked me over to his new pride you been working on?” Mike proudly walked me and joy, a new stand serving fresh Strawberries through the new all-electric stand he built this covered in silky Chocolate. Large, luscious year so he could sell food outside and inside Strawberries in clear cups surrounded the stand. buildings. I was glad he was not only Once purchased, they are then slathered thinking about today but planning for in creamy Chocolate that stays soft tomorrow. He was truly grateful because the Strawberries are at a for the opportunity to present natural temperature, not cold. Talk No matter what is a new stand and for the many about senses-overload! Now add going on in your life, people who generously shared the sound of Fair Guests “oohing” I encourage you to their ideas and talents to make and “aahing” as they indulge. embrace living life to it possible. He also shared a In conversation with Dominic I the fullest… it is the new product he is selling that learned more about Strawberries only one we have. he and his wife Lisa found at than I knew I needed to know. BTW, the NICA Marketplace Trade the Chocolate machine was not only Show. The Empanada and the functional, but a metal work of art.

Potato Ball were tasty and attractive.

Paying attention to the details of product He remarked, “I like serving the foods from preparation and presentation make for a happy my childhood.” His drinks were being dispensed Guest Experience. from drink stands that he won at Marketplace.

Lastly I visited Scott and Sherry, who I hired The Berry flavor was perky and refreshing. They over 35 years ago. They manage the Food and also operate Vegetarian and Grilled Meat stands Beverage Program skillfully and thoughtfully. successfully. Sign of the times!

We reminisced, we crystal-balled the future, we Leanne talked about evolving friend discussed what happened to (fill in the name), we relationships. Today she is the manager for a laughed through stories that you can’t make up, we company that she and her husband were once brainstormed some ideas, and we were happy to partners in, and her family now has stands be in the presence of each other in real time.

8 May 2025 NICA News

Under an expansive stormy sky I explored sections of the Fair I don’t usually visit, I contemplated a new layout, I saw a great signage opportunity, I experienced kindness, I enjoyed the enthusiasm that successful creativity generates, I asked questions that were promoted by the unexpected, I fully connected with my senses, and most importantly, I fully socialized in this environment teeming with people. Visiting the Fair definitely provided an afternoon of WOWs!!!

What are some other things that might bring some WOW to your life: • • • • • • • •

Go to the gym Travel alone Learn to swim Jump from a parachute Cut your own hair Read a book Donate money Share knowledge

• • • •

Take up a musical instrument Ride a motorcycle Create a recipe Toss your smartphone (I can hear you rolling your eyes)

I will close with this quote from Andy Anderson, “Life itself is a privilege, but to live life to the fullest— well, that is a choice.” No matter what is going on in your life, I encourage you to embrace living life to the fullest… it is the only one we have.

PS: If you are on the road or preparing to hit the road, please send photos of your WOW moments to communications@nicainc.org or tag @NICAInc on Social Media. Also, when you win awards, send us a note and a photo of it. We would like to show the collective of your professionalism during NICA Marketplace and Expo. Enjoy and be proud of the WOWs that YOU provide for Fairs and their Guests all across the country, ▲

Greetings From Spring Workshop

Kim Barr, CCE, Past President, taking a selfie with the Board of Directors and guests during their dinner at Bistecca, the Tuscany Suites and Casino’s Italian Restaurant, after their first day

Rey O’Day, Executive Director, leading a SWOT Analysis with Directors Daryl Whicheloe, CCE and Mickey Venegas, as Jay Wells, CCE, President, chimes in

Kevin, our favorite server at Bistecca, also known as Chocolate Thunder, presenting the dessert for a surprised Rey O’Day, Executive Director

While we are hard at work in the last day of Spring Board, Alan Barr, CCE and Rebecca Wells, CCE were in the pool!

Nathan Vandewarker, Director, Brandy Arredondo, CCE, Director, Vincent Nelson, CCE, Past President, and Mickey Venegas, Director, taking turns Vincent Nelson, CCE and Alan Barr, CCE with their Strategic Planning Goals winning big (or not) in the casino!

May 2025 NICA News 9

Association

ANNOUNCEMENTS Do you have any announcements you would like to share? Contact us at (813) 438-8926 or nica@nicainc.org

Our Condolences to the Friends & Family of Mary Wagner, CCE We are deeply saddened to report on the passing of Mary Wagner, CCE, longtime NICA Member and Concessionaire with the Treat Truck.

Our thoughts and prayers are with the family, who shared the following: Mary Wagner, 88, passed away on March 11, 2025, surrounded by the blessing and presence of family members. If you met her, you never forgot her. You do not forget authenticity.

Mary moved to Hampton, MN with her parents, John and Julia Tate, from the Iron Range at the tender age of 12 years old. She spent a lifetime contributing to and living in that community until her passing. She loved Hampton and fostered countless relationships over the years. It was here that Mary and Al, her loving husband of 58 years, raised their family. Mary’s greatest sense of joy came from being the matriarch of a beautiful, large family of five children, fifteen grandchildren, and twenty-five great-grandchildren. Mom, Gram, Booma, GG, Moola—Mary answered to many names. No matter what you called her, she loved it.

For the past 25 years, Mary enjoyed spending Winters at her seasonal place in Mesa, AZ. A staple in the Mission Square community, Mary was known by all. During that time, Mary developed deep friendships with her neighbors. As time went on, these relationships and the sun’s warmth were two of Mary’s truly special joys.

Mary enjoyed an extraordinarily successful career as a Concessionaire providing Food and Refreshments as the Treat Truck to hundreds of

Fairs, Carnivals, and Special Events. Her reputation within these confines was nothing short of legendary.

Her decades of dedicated service and involvement culminated in her being elected as President of The Midwest Showmen’s Association in 2005–a true testament to her incredible legacy as a pioneering businesswoman. She was also an early member of NICA’s CCE Program. See page 12 to learn more.

Simply put, Mary’s superpower was her ability to create relationships. This served her exceptionally well in both her personal and professional life. Quick to make friends, she was a master class in making people feel special.

Mary will now be reunited with her husband, Al, to continue the most important relationship of all.

Mary was preceded in death by her husband Al Wagner, parents John and Julia Tate, brother John Tate Jr., and sister Jane Lucking. Mary is survived by her children Terri, Steve (Cathy), Mike (Jill), Liz (Jim), and Kelly (Dave), as well as sister Peg (Bud), brother Tom (Cheri), brother-in-law Earl (Mary), and the dozens of grandchildren and greatgrandchildren whom she adored.

A Mass of Christian Burial was held on April 10th. In lieu of flowers, memorial donations are preferred to The Midwest Showmen’s Association, P.O. Box 18204, West St. Paul, MN 55118-0204. ▲

Membership Directory Updates Are Due By May 31st Do you have any changes to your Directory Listing? We sent out Membership Directory Update Reminder emails to all members this month and physical mail to all members who do not currently have an email on file. Please make any changes

by May 31, 2025 by logging in to your account at www.nicainc.org/login, calling (813) 438-8926, or emailing communications@nicainc.org. “Together We Can!” ▲ 10 May 2025 NICA News

WE ARE YOUR

SUPPLIER! You can design your own custom print products!

Submit your own design or our graphics department will be happy to assist you.

Contact your Fare Foods Sales Representative for more details on special prints.

SALES BEEN A LITTLE DULL??

ADD SOME WITH A SPECIAL PRINT FROM FARE FOODS

May 2025 NICA News 11

Thoughts From a This month’s Statement of Communications and Management Philosophy is presented in honor of the late Mary Wagner, CCE, Treat Truck, who earned her CCE Designation in the early years of the program:

Mary Wagner, CCE

CCE Earned in 2001

Communication and Management go hand in hand in this business. Where would we be without either one? I am the Management, Owner, Operator, Booking Agent, the Bank, Truck Driver, Advisor, and Handler of All the Beefs.

When it comes to my business, the buck stops here! As we all know, this is how it is in owning our own business.

There’s nothing like a day when all the help shows up on time in a good mood, the sun is in the sky, and the event is crowded with people.

They’re coming to your stands, waiting in line to buy your product. When the day is over, you’re tired, your feet hurt, and you smell like Funnel Cakes, Sausage, French Fries, and Onions. Then you count out, and it’s the best day of all. In fact, it was the best grossing day I ever had!

That means you have communicated. You have done your job as management. This is why we are in this business. The feeling of achievement and success is very rewarding.

Oh yes! You know what’s coming up now: the road stories! There’s nothing like a day when... you’re trying to make that Circus jump, you’ve torn down in the rain, and you look like you’ve been in the wet t-shirt contest and lost!

“Where’s the electrician? What?? They went home? OK, Larry, can you take the electric out? I’ll

What is the CCE Program?

stand right here with the flashlight. I’ll knock you off the box if you take a hit.”

“Why won’t this truck start? I know we had running lights on that trailer when we came in here.” Half an hour later... “OK, we got lights. Let’s go!” 40 miles down the road, with 100 to go, over the radio comes, “This truck sounds funny; is there something knocking in the engine?!”

“Did you check the oil like I told you to?”

“Oh, you told Joe to do it.”

“Yes, I see the smoke! Everybody pull over! We have to change the truck and trailer around. We’ll come back after these later.”

We arrive at 5 AM: “What is this guy doing in my house trailer spot? These are supposed to be assigned. OK, Let’s put the trailers on location.”

(No marks! They washed off in the rain last night.)

It’s now 6:30 AM: “Let’s get some sleep until about 10 AM. I’m sorry we had to leave the bunkhouse behind.” The help sleeps in the truck seats, on counters in the trailer, and someone finds a table under a tent and wraps themselves up in a trash bag.

10 AM: “Get the help up. Here we go, another day in paradise!” Things go pretty well, trailers are set, and a faithful employee went after the bunkhouse.

5 PM: Trailers are all open, stocked, and ready to go! A customer stops by and says, “I’d like to do this when I retire. Do you make any money at this? It always looked fun!”

Then I know we have communicated and managed well, because to our customers, it still looks like fun! ▲

indicates that the titleholder will perform at their highest ability. This prestigious designation is The Certified Concessionaire Executive awarded only after a detailed application process Program was developed over 20 years ago to has been successfully met. recognize the professionalism of Concessionaires, Are you interested in joining the 93 other CCEs with the title representing a deep understanding who have earned their designation? Visit the CCE and respect for the Fair and Festival Business and website today to apply: www.nicainc.org/CCE ▲ 12 May May2025 2025NICA NICANews News

May 2025 NICA News 13

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To learn more visit: www.whirleydrinkworks.com 14 May 2025 NICA News

Enjoying Breakfast in Yuma Julie Dunn, West Council Coordinator A big thank you to everyone who joined us on April 4th for the first-ever Breakfast Gathering at the Yuma County Fair! Held in the Fair’s Beer Garden, this special event—hosted by the West Council in partnership with the Fair—celebrated the Ribbon Cutting for the brand-new Legacy Event Center and brought together 46 attendees for food, fun, and fellowship. “Together We Can!” Guests enjoyed a delicious Continental Breakfast featuring Cinnamon Rolls, Fruit, Coffee, and Juice, thanks to our generous sponsors Alexis and Jeff Parkhurst of Old West Cinnamon Rolls.

The Commercial Exhibits and West Councils sold 50/50 tickets as a fundraiser and also had items donated by Fair Vendors which they turned into grab bags. They drew numbers for chances to win them, and just like Forest Gump would say, “You never know what you’re gonna get!” The morning included great conversations, networking with fellow Vendors, Fair Staff, and Guests, and a fun 50/50 raffle. Congratulations to Steve Rosen, who took home the 50/50 prize, and Candido Ocampo, who won the Free NICA Membership!

Albert Valadez, West Council, Don Delahoyde, CCE, West Council Coordinator, Jay Wells, CCE, President, Julie Dunn, West Council Coordinator, Alan Harrington, West Council, and Denise Warner, Commercial Exhibits Council

We are incredibly grateful to our generous event sponsors and prize donors. Major Sponsors included Mike and Sandi Bliss with The Sleek Greek, Zach Sawyers with Stizzy Works, Lisa Baker with Lisa’s Concessions, Albert Valadez with Timbo’s Licorice, and John Gray with Focus Photo. Prizes were donated by We Have Your Flag, A Pop Above, Hortencia’s Purses, Buffy, Hick Tim, Amazon Wonders, and Luis Castillo. ▲

Don Delahoyde, CCE, West Council Coordinator, Attendees having a fantastic time, speaking during the Breakfast Gathering enjoying Fruit and Cinnamon Rolls

Free NICA Membership winner Candido Ocampo, Antojito Raspados Del Sur, pictured with Don Delahoyde, CCE, Jay Wells, CCE, and Julie Dunn

Teresa Farnum, Giant Ice Cream, and Zach Sawyers, Stizzy Works, with Camden Rocha and Carlos Diaz Guzman, Rock’s Concessions

Sponsors Alexis and Jeff Parkhurst, Old West Cinnamon Rolls

50/50 winner Steve Rosen, Steve’s Fun Balloons, with Don Delahoyde, CCE, Jay Wells, CCE, and Julie Dunn May 2025 NICA News 15

Victor Garnica, Fleet Solutions Sales Manager, Goodyear Hello NICA Members!

My name is Victor and I am based out of Overland Park, a suburb of Kansas City, KS. I have a total of 18 years in the Commercial Tire Industry, from Manufacturing work at a Retread plant to hands-on work on Commercial and Passenger vehicles, leading eventually to Management and Sales. My retread experience provided me with a lot of knowledge about the Tire Industry, what Fleets are looking for when it comes to ways to operate at a lower cost, and how retreading is a great way to recycle older tires. Joining Goodyear has been an eye-opener for me. These guys are truly the leaders of the Tire-Developing Industry— from Retail and Passenger to Light Truck and Commercial. I have now been with Goodyear for the last 13 years, and it has been quite a journey so far! Prior to my current role, I was a Fleet Tire Sales Specialist on the Commercial vehicle side.

Goodyear has been great to me, helping me learn the Industry. The training they have given me and the knowledge that I have acquired over the years has allowed me to grow and strengthen my career.

When I am not working, I enjoy the outdoors.

I exercise frequently and I am a Foodie at heart. I like everything from traditional American cuisine to more International tastes from Mexico and Peru.

I love anything that has to do with food! For me, playing sports is non-negotiable in my family. I grew up playing soccer since I was very young, and I still play when I can. Aside from staying active, being a parent is a full-time job.

I have exciting news for 2025! Cooper, which is an excellent mid-tier, budget-friendly tire, is now a part of Goodyear’s line up, alongside well-known brands like Calli and Roadmaster. Since taking over for Tim Koenigsfeld last year, I am happy to report that nothing has changed about the sign 16 May 2025 NICA News

up process for NICA Members. To save 20% off of our Consumer Tire Program instantly, use the NICA20 discount code when checking out your order at www.goodyear.com. You can also apply the discount code automatically to your order by visiting at www.nicainc.org/goodyear20. All you have to do next is select the tires you want to purchase, a Goodyear dealer or Goodyear’s mobile team for installation, and the date of installation before paying for your order. This will create a work order instantly that goes to your chosen installer. I recommend you do everything online. If you try to order at your local store first, most stores do not have the capability to add the code on their side.

To join our Commercial Tire Program, visit www.nicainc.org/goodyear to sign up with the online form or call me at (816) 572-2553.

Once you are signed up and approved with a Commercial Tire Account, you can arrange your tire purchase and/or installation at a local participating Goodyear dealer. Using the Online Pricing Tool at nicainc.org, you can find the right tires for your needs, connect with a dealer or our mobile installation service to install the tires, and keep on rolling. You can always use the Find an Installer tool on www.goodyear.com, too. Commercial Program members also have access to Goodyear’s Roadside Assistance by calling Goodyear Fleet HQ at (866) 353-3847. No matter where you are—pre-event, post-event or in between—the Goodyear network of dealers is never far away. Although your program does not include oil changes and other services, we encourage you to reach out to your local Goodyear dealer for any seasonal discounts they may offer.

As we approach the Summer, remember to always do your Pre-Trip and Post-Trip Inspections. My team at Goodyear understands that Concessionaires are a group that is always on the move, and we want to keep it that way. The right tires, when properly maintained, means you’ll

always arrive where you need to go and make this season one to remember! You wouldn’t want to plan a trip when your tires are not in the best condition. Tire issues will only slow you down!

Make sure your tires have a good tread depth and tire pressure, and identify if your existing wear can handle the road in terms of traction and side bend across its footprint. You don’t want to enter into areas that are too hot when your tires are underinflated. It won’t only slow you down; it can lead to a catastrophic, critical breakdown. If you do have a blowout or similar event occur, the first thing to do is to find a safe space to pull over, call Goodyear’s Fleet HQ, and check the conditions of the other tires and the overall condition of the vehicle. Most importantly, keep calm. Although hazard lights are important, I recommend you carry a travel kit with safety cones, a reflective vest, and a few other things that can make other drivers aware of your location when you are on the side of the road. If something happens, you’ll be prepared!

I hope to visit a Fair, Festival, or event soon and meet with you. I have previously only been to these types of an event as a “walking consumer” not fully

understanding the Industry, but still having fun. I appreciate the opportunity to work with NICA and NICA Members. I can offer help with all of your tire service needs wherever you go. No Matter Where You Are, Goodyear Goes With You! If you have any questions about applying to the program, either for Consumer or Commercial Tires, please reach out to me and I can walk you through the process. I wish you a successful season this year. Stay safe this season and keep “Shining Bright!” while on the road. ▲

Have You Signed Up?

NICA Members have access to Goodyear’s leading Commercial and Consumer Tires and Retreads. Complete the FREE Goodyear Commercial Program sign up form online at nicainc.org/goodyear or save 20% instantly on Consumer Tires at nicainc.org/goodyear20.

Need help? Contact Victor Garnica today at (816) 572-2553 or vgarnica@goodyear.com.

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Save On the Road!

Attention NICA Members! Don’t forget to take advantage of NICA’s many auto, insurance, travel, and related benefits from our growing list of NICA Benefit Partners. For more information, visit the NICA Member Benefits page at www.nicainc.org/benefits, call the NICA Office at (813) 438-8926, or view the NICA Membership Benefits Guide in both online and in print editions. Stay safe this season and save some money on the road!

SAVE ON AUTO PARTS! SAVE ON DOT/FMCSA TESTING! Advanced Testing Solutions (ATS) offers DOT/ FMCSA-specific drug and alcohol testing, nonDOT drug testing, and background screening services. ATS offers competitive pricing for all NICA Members, including a $100 discount.

1

To receive your custom quote and special pricing, call 1-866-413-6872 and let them know that you are a NICA Member when signing up to receive your discount.

AutoZone is a leading retailer and distributor of automotive replacement parts and accessories in the US, committed to providing the best parts, prices and customer service in the Industry. NICA Members are able to get special discounted pricing on products and services offered at AutoZone’s many locations. To find your local store, visit www.autozone.com today.

1

Provide your AutoZone Commercial Account Number when purchasing your items; it can be found on the back of your Membership Card.

SAVE ON RV PARTS & MORE! NICA Members get Dealer’s Pricing (30-40% off retail) and shipping discounts off of thousands of items sold by Arrow Distributing—from electrical, lighting, and appliances to awnings, hardware, accessories, and more! View Arrow’s huge online 2025 catalog at www.arrowdist.com.

1

Call the NICA Office today at (813) 438-8926 to create an Arrow PO Number and get access to the main contact information for ordering.

2

Provide the PO Number when calling the supplied Arrow contact to set up your order.

18 May 2025 NICA News

SAVE ON VEHICLE RENTALS! Budget is one of the world’s best-known car rental brands and offers quality vehicles (now including trucks and vans) and a rewarding rental experience at more than 3,000 locations. NICA Members have access to great savings off of Budget’s already discounted rental vehicles and rates.

1

Call 1-800-214-6094 or visit www.budget.com to register an account with your BCD Number, available on the back of your Membership Card.

SAVE ON TRUCK & VAN RENTALS! SAVE ON YOUR FLEET NEEDS! NICA Members can go further with Ford Pro’s discount pricing. Find your local Ford Pro dealer today by searching online at www.fordpro.com.

1

At your local Ford Pro Fleet Network dealer, give the salesperson your Fleet ID number and the account name, available on the back of your Membership Card.

NICA Members can save up to 20% on Hertz Business Travel Rates at airport and off-airport locations. Active accounts receive quarterly statements and additional value-added offers and savings. In addition to a variety of pickups and cargo vans, make any job easier with Hertz’s new line of modern, easy-to-drive 12’-16’ box trucks.

1

Providing AD&D Insurance & the NICA Health Plan for Members

SAVE ON TIRES & SERVICE! NICA Members have access to Goodyear’s leading Commercial and Consumer Tires and Retreads with 24/7 Emergency Roadside Service (and more) at more than 5,700 locations.

1

Consumer Tires: Visit nicainc.org/goodyear20 to automatically apply a 20% coupon to your order. Then select your tires and installation, whether by a dealer or Goodyear’s mobile team.

2

Commercial Tires: Complete the sign up form online at nicainc.org/goodyear or contact Victor Garnica at (816) 572-2553 or vgarnica@goodyear.com.

3

Once approved for the commercial program, sign into nicainc.org/login to view the Goodyear Online Pricing Tool or visit nicainc.org/goodyear to review program details before ordering.

For easy sign up, go to bapgold.hertz.com or call 1-888-777-3807. Check the back of your Membership Card for the required CDP Number and the PIN Code.

Every Regular and Additional Member automatically receives access to $10,000 Accidental Death and Dismemberment (AD&D) Coverage when joining NICA. In addition, NICA and Hummel Group have created a NICA Health Plan that is available for all NICA Members.

1

If you need to make an AD&D claim, please call the Hummel Group at 1-800-860-1060. Your beneficiary may be noted in your NICA account by calling the NICA Office at (813) 438-8926.

2

Sign up for the NICA Health Plan by calling (866) 569-1304 or visit www.nicainc.org/health.

Hummel Group’s Andy Yost or Morgan Dey will follow up with you to help you take the next steps.

But That’s Not All!

As a NICA Member, your travel-related discounts aren’t the only ones that “travel” with you; in fact, all Benefit Programs that NICA offers are nationally based, ensuring that your food, beverage, supply, and other programs follow you wherever you go. Just remember to bring your NICA Membership Benefits Guide and NICA Membership Card. ▲ May 2025 NICA News 19

RISKS & REWARDS

OF THE ROAD

As the Spring Season moves on, the roads are becoming home to many Concessionaires in various states of preparation for their season.

Every year in May, the Commercial Vehicle Safety Alliance (CVSA) holds the International Roadcheck, scheduled May 13-15 this year, with an emphasis on record of duty status (RODS) and tires. We had a chance to speak with two experts in the field about navigating the risks and rewards of the road while staying safe when you drive.

Robert Kaferle, Carrier Software and Safeguard Trucking, knows a thing or two about safety! He shared, “In one way or another, I’ve been involved with DOT and safety since I got out of high school.

I started working for a trucking company when I turned 21 and I earned my CDL. I’ve been either driving or working in transportation in some aspect ever since.” Years later, while working at a trucking company, an insurance company needed a Loss Control Representative. Robert said, “They reached out to me and said they needed somebody to help them evaluate risk and help their clients with safety. I said I didn’t know anything about insurance. They said they can teach that, but they can’t teach trucking. From a safety perspective as well as operations, when you’re in trucking, you are involved in pretty much everything from pricing, driver retention, safety, sales, developing clients, maintenance, and insurance.” Since then he has developed safety programs for multiple insurance companies before joining Carrier’s team. He shared, “We take the same data that insurance companies see and share it with trucking or transportation companies. In Safeguard, we’ve created tools for transportation companies specifically to utilize. You have to have a maintenance file on every piece of equipment 20 May 2025 NICA News

Robert Kaferle and Buddy Walls, Carrier Software, at the NICA Marketplace Trade Show last November

that you have as a DOT entity. We created a place to keep and manage those documents, along with driver qualification files, for CDL drivers. You can use it for non-CDL drivers as well.” He and Buddy Walls presented the DOT Update at last year’s NICA Marketplace and were also present as Trade Show Exhibitors. He said, “We’d like to develop that relationship and get more visibility for these topics with the organization.” In regards to current trends Robert advised, “The cost of insurance is reaching a critical point. One of the things that we talk to our clients about is understanding what insurance companies are seeing as risk, understanding the risks that they see, and addressing them. If you have a high Unsafe Driving Score, well, that’s a higher risk category, and your insurance premium is going to reflect that.” New regulations are also influencing driving in 2025. He said, “The President recently signed an executive order mandating that the Federal Government look at the English requirements for CDL drivers. Previously, the English requirement was not an out-of-service violation, and it was not necessarily a violation unless the driver couldn’t speak or communicate with the officer and admitted that they couldn’t speak English.” This requirement is now law as of early May. Robert stressed, “Just be careful out there on the roads.

Speed and space management are critical. During the Summer, there’s more congestion on the roads, too, so stay safe!”

Ryan Long, CCE, L&S Concessions and Past West Council Member, isn’t only a Concessionaire.

Besides hitting the road with his motorcycle, he also moves trucks and trailers all over the Southwest. In fact, he moves them so well NICA has featured him multiple times in “How To” Workshops at NICA Marketplace, teaching others how to move equipment safely and securely. He shared, “I have been driving forever! My Dad, Don Long, CCE, started L&L Concessions in 1975, and I started working for him when I was 12. I pulled my first trailer for him when I was 16, and when I turned 21, I went to work for Budweiser and they made me a driver. They got me my first Commercial Driver’s License (CDL); after I retired from there, I started working for my Dad full-time as a Concessionaire.”

He currently owns and operates L&S Concessions and plays a California-based route. He specializes in Roast Beef Sandwiches, Philly Cheesesteaks, Hot Dogs, Hamburgers, Cheeseburgers, and a unique Fry menu “with a little bit of everything.”

Although he still juggles between Concessions and driving, he also finds ways to innovate in his Food Business: “I’m trying to do a Peanut Butter and Jelly Cheeseburger this year. It’s something different!”

He added, “I’m driving as a side job right now. It’s all local, and I’m home for most of the time. We’re just making sure we’re dotting the I’s and crossing the T’s, because they are cracking down in the scale houses.” Most recently, he has been driving with Maverick Equipment, helping those who were affected by the Los Angeles Wildfires. He said, “It’s still pretty busy and we’re still doing a lot of stuff for the fires. We do work for Sunbelt, and their number one customer is Edison, our power company in Southern California, who had to rebuild everything that burned up. It was a mess!” Ryan’s job was to deliver generators to those who needed it: “Everything had to be shut down, but since people were starting to move back in, they had no power.

We’re delivering generators and bringing power to the houses that survived.” He typically uses a Ford F-550 to move the generators, but if there’s a giant container generator, that requires a semi: “It’s a lot of weight!” Since the start of the season, Ryan shared that California has been cracking down on people who are pulling RVs with trucks “that probably shouldn’t be pulling them.” He explained,

Ryan Long, CCE, L&S Concessions and Past Council, teaching “How To” Move Equipment at NICA Marketplace

“They’re looking for DOT numbers, if it’s required.

Even a Concessionaire might fall into that problem, using a toy hauler to move golf carts or a whole bunch of products. Then the trailer is overweight, and once you are over 10,000 pounds, you will need a log book. Thankfully, log books are easier now.

There are even apps available on your phone!” Ryan also shared that they’re also checking on people that have a CPAP. He said, “In fact, if you have a CPAP now, you have to get your physical every year, not every two years.” Ryan emphasized that a driver should visually inspect his vehicle and trailer, especially for any stress cracks, before driving.

He said, “You really need to pay attention to cracks because these trailers go through so much stress because of bad roads.” He also mentioned that knowing how to read a tire is very important, too.

On the inside of a trailer, Ryan said that equipment should be either placed on the floor or tied down really well. He also uses a CAT Scales app, which will locate the closest CAT Scale on your route: “I recommend weighing your vehicle every now and then, especially if you are doing something different. Make sure you have the right truck to pull it, too! If you are overweight, the trailer could start swaying and you could lose stopping power. It could be dangerous!” While he is driving, Ryan is always planning his next move. He reflected, “I enjoy it because I get in deep thought and I think of a lot of new ideas. You get a lot of good thoughts like, ooh, I can do this and I can do that! It’s comforting to me.”

As you are traveling this season, make sure you stay rested, practice safety, keep accurate logs, and perform routine maintenance. This will ensure that you prepare for the risks and reap the rewards of arriving safely this season. ▲ May 2025 NICA News 21

GETTING TO KNOW YOUR Regional Council Members This month, we talked with Commercial Exhibitor Albert Valadez, West Council, from Desert Hot Springs, CA. His responses are below: What is your business and what do you sell?

Sir Sir Licorice Ropes, also known as Timbo’s Licorice Ropes. Timbo’s is a Fourth Generation Business. We sell two-feet Licorice Ropes in many varieties. That’s all we do! Everybody has different taste buds, but most of our flavors are all popular.

What is your annual route?

California and Arizona. We went to New York and Pennsylvania and did some shows out there, too. You have to go where the love is! My season ends after the Arizona State Fair in late October.

How did you become a Concessionaire?

Steven Avila and I started out in 1988. We worked for a couple different Food Vendors in Southern California. We started doing Funnel Cakes back in 1999 and bought the Licorice route from Mike Coffee in 2018. It was a great opportunity! We were getting kind of burned out with Funnel Cakes. We’re getting older after all!

Mike said, “Well, you know what Albert? I have this Licorice that I’m selling. This would be perfect for you guys!” After checking it out, we decided to move on from making Funnel Cakes. We left on good terms and I am thankful for the experience!

What do you enjoy most about the Industry?

Now that I have been inside more with the Commercial Vendors, I’ve learned the difference in Albert Valadez setting up his Timbo’s Licorice Ropes booth in the Yuma County Fair’s Commercial Building

Albert Valadez, West Council, helping out at the prize table during the Yuma County Fair Breakfast Gathering

what they expect from others on the Fairgrounds.

During the Fairs on slow days, your Vendors are your best customers! I’ve learned from NICA that we’re all Concessionaires since we all sell tangible items. Really, we are a family in the end!

How long have you been a NICA Member?

Since 2016 when I was still working for Funnel Cake Express, under Pat and Lorie Sutton’s membership. I joined NICA myself a few years later when we started selling Licorice Ropes.

How has the Concession Business changed?

Each Fair is different. Some of the Fairs are outpricing themselves by raising their Food Fees, and charging for every single Stock Truck.

Hopefully prices stabilize and don’t scare people away too much. It’s one of those things that keeps on rising and people get a little scared. The consumer is the one that buys the product and makes it successful for you.

What do you do in your free time?

Nothing! Relax, rest up, recuperate, and get ready for the next year, which is Indio in February.

What is the best way for members to reach you?

Call or text (909) 919-8811 or email me at sirsirangel@gmail.com. ▲

22 May 2025 NICA News

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See Our Future Shine!

Apply Today for a 2025 NICA Foundation Scholarship In 2025, the NICA Foundation Scholarship program will award multiple scholarships for a total of $60,000, provided by our generous donors.

With your continued help, we can ensure that our future leaders are “Shining Bright!” During February’s NICA Foundation Spotlight, Past Scholarship Recipients joined us by video to thank the Foundation and let us know how much the support has helped them. Meet two of these individuals and learn what they had to say: James MacPherson, of Long Beach, CA and son of Lisa and Schuyler MacPherson, Ten Pound Buns / SDM Concessions, LLC, received the $4,000 Marcus Family Scholarship in 2024 and $4,000 25th Anniversary Scholarship in 2023. He is currently finishing up his sophomore year at California State University Long Beach to pursue his Bachelor’s Degree in Criminology and Criminal Justice. James shared, “Thank you to the NICA Foundation and the Marcus Family for giving me this opportunity and awarding this scholarship.

You’ve been the backbone of my college career and have given me so much help. As always, you don’t need to worry! Your money is going towards a noble cause of paying my tuition and bringing me closer to my goal of becoming a prosecutor. I’m working hard every day to be worthy of this scholarship.

Currently, I have all A’s in my classes, and I intend to keep it that way. None of this would be possible without your support.”

Sam Beach is from Hillsdale, MI, and is the son of Barbara and Rodney Beach of Beach Concessions. He is the proud recipient of both the $4,000 25th Anniversary Scholarship in 2020 and $3,000 Coca-Cola CCE Scholarship in 2021. He recently graduated the United States Naval Academy and is now completing 24 May 2025 NICA News

a series of training courses as a 2nd Lieutenant Marine Officer. Sam said, “I’m currently at The Basic School (TBS), where all Marine Officers go to train and become provisional Rifle Platoon Commanders. I wanted to reach out and thank the NICA Foundation for giving me scholarships when I was in college, which really helped give me a lot of financial freedoms and in turn allowed me to focus all my efforts on to my military training, academics, and other things. Upon graduation from TBS, I will be going to the Infantry Officer Course, where I will learn and train to be an Infantry Officer in the Marine Corps. I could not thank NICA enough for supporting my education. Thank you very much!”

Who can apply?

• • • •

YOU or any NICA Member in good standing Child of a new/current member Grandchild of a new/current member Employee of a new/current member for six months

What Scholarships are available?

• • • • • • •

25th Anniversary Scholarship at $4,000 Coca-Cola CCE Scholarship at $3,000 Regional Councils Scholarship at $3,000 NICA Leadership Scholarship at $3,000 2 O’Brien Vocational Scholarships at $2,000 each Numerous Named Visionary Scholarships at $2,000 each Various Entrepreneurial Scholarships at $1,000 each and Inspirational Scholarships at $500 each

When is the deadline?

To qualify, applications must be submitted to the NICA Office no later than June 1, 2025.

For those of you who are entering or continuing your education, the 2025 Scholarship Application is available online at nicainc.org/scholarship.

If you need assistance, please contact us at scholarship@nicainc.org or (813) 438-8926. ▲

May 2025 NICA News 25

Join the Ben Franklin Club!

At this year’s Annual Gala, Hall of Fame Recipient Kathy Ross, CCE, Past President and newly appointed NICA Foundation Treasurer, launched the Ben Franklin Club. Kathy shared, “We may not have large amounts to donate but this is an opportunity for anyone to join us! Benjamin Franklin embodies the spirit of American ingenuity, hard work, and intellectual curiosity—everything needed to succeed in an education. The Ben Franklin Club invites individuals who share these values to invest in the future of students.” What resulted surprised us all and reinforced the power of collective giving.

Joining the Ben Franklin Club requires a donation of only $100, but when 32 people all donated $100 each, it raised an astounding $3,200 in record time!

Why Ben Franklin? Besides his status as one of America’s Founding Fathers, he was well known as a printer, publisher, author, inventor, scientist, diplomat, and expert in networking.

Close to 300 years ago, Benjamin Franklin started what he called a “club for mutual improvement.”

He gathered a group of his peers and fellow Philadelphia tradesmen to discuss 13 core virtues, explore how to better incorporate them in their lives, and use them as a foundation for enriching the world. The club became the launching pad 26 May 2025 NICA News

for all sorts of civic initiatives like the library, post office, and the volunteer fire department, which have had a lasting impact on society. As Ben Franklin once wrote, “When you’re good to others, you’re best to yourself.” This idea of gathering likeminded individuals together served as a model for later networking and civic groups throughout the country, including the many Trade Associations and Chambers of Commerce present today.

NICA essentially serves as a national “Chamber of Commerce” for the Concessionaire Industry.

We not only offer our members access to valuable resources, discounts, and relationships that help our members save money and market their products, but we also encourage our members to help each other through peer-to-peer engagement.

Supporting each other only strengthens our Industry and sustains our thriving community.

Being a part of the Ben Franklin Club is one of the many ways you can make a lasting impact.

Funds raised through the Ben Franklin Club are earmarked specifically for the NICA Foundation’s General Fund, supporting not only Scholastic and Vocational Scholarships but also First-Timer Convention Travel Scholarships, which allow up to five newcomers to attend NICA Business Expo

in February or NICA Marketplace “Together!” in November. Both events serve as gateways for our members to become more active in the Industry and also provide valuable, Industryspecific educational programming and networking opportunities.

From a young age, Ben Franklin understood the force of collective giving, and like you, was a firm believer in individual acts of kindness and generosity. Through combined giving, we as individuals can join forces and contribute to this powerful fundraising effort. Your Annual Donation of $100 will allow us to continue this

momentum, and we hope with your assistance we can expand the Ben Franklin’s Club’s reach within our membership and beyond.

If you are interested in learning more about the Ben Franklin Club or other ways you can make a difference, including Named Visionary Scholarships, please reach out to us.

Contact the NICA Office at (813) 438-8926 or scan the QR Code to make a donation (with annual option) and join the Ben Franklin Club today. ▲

We’d like to extend a huge thank you to the 2025 Charter Members of the Ben Franklin Club: • • • • • • • • • •

Pat Armstrong Alan & Kim Barr, CCEs Reilly Berk Sandy Class, CCE Courtny Hinds, CCE Tina Hollis Paulette Keene, CCE Michael Kramer James La Fratta James McConnell

• • • • • • • • • •

Charlie & Mary Miller Greg Miller, CCE Vincent Nelson, CCE Justine O’Brien, CCE Rey O’Day Elizabeth Owens Amie Petrovic Ron Porter Angela Ray Tracy & Randy Reichert, CCE

• • • • • • • • • •

Kathy Ross, CCE Horst Schacht Gary & Cheryl Shepard Ronald Smith Josh & Morgan Stremmel, CCE Phil Teague John Uhl Daryl Whicheloe, CCE Rich Wright Steven Wrobel

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Fun & Games in Pima County On the evening of April 22, 2025, the Pima County Fair’s Cantina (both inside and out) was transformed into a packed Casino floor for their 10th Annual Casino Night. A record attendance of over 250 Vendors and Employees from the Fair came together to celebrate a night of fun and games. They owe their successful turnout due to producing a bilingual flyer for the event. Nate Wells, CCE, West Council, was the night’s Bingo Caller, and other attendees played a variety of fun games while learning from the Casino staff onsite.

Auctions soon followed, led by Past President and Auctioneer Dominic Palmieri, CCE, raising money for NICA Foundation scholarships and NICA educational programming. Congratulations to all of our many winners, including Kiki Phu, 3P Enterprise, who won the Free NICA Marketplace Registration. As the night came to a close, the energy outside of the Cantina remained high as the poker games continued. Julie Dunn, West Council Coordinator, said, “Games went until after 3 AM!” The High Stakes Poker Tournament finished with Rodney Fazackerley, CCE, West Council, in first, Dylan Atkins in second, and Zach Sawyers, Stizzy Works, in third. Great job everyone!

We extend our sincerest gratitude to all those who contributed to the evening’s success. A huge “Thank You!” goes to our following supporters: • •

Event Sponsors—Amazon Wonders; Boba Tea; Fun Biz Concessions; Pima County Fair; Rock’s Concessions; Ryan Needham; and Viv’s Café Table Sponsors—The Sleek Greek; Piggly Wiggly; West Coast Weenies; Flaco’s Tacos; Fazackerley’s Fudge; and Licorice Ropes

Bingo players showing off their winning Bingo Cards

28 May 2025 NICA News

Sam Ho, 3P Enterprise, and Kiki Phu, winner of the NICA Marketplace Registration

Casino Night’s High Stakes Poker winners Dylan Atkins (2nd place), Rodney Fazackerley, CCE (1st place), and Zach Sawyers (3rd place), with Tracy, their dealer for the evening

• •

Food Sponsors—Sweet Cheeks; West Coast Weenies; Flaco’s Tacos; Chan’s Chinese; Pacific Crest Concessions; and Wells Concessions RV Space, Stock Truck Space, and Parking Space Sponsor—Pima County Fair

To add to the fun, NICA Members participated in the 6th Annual John “Shave Ice” Needham Memorial Hole-In-One Golf Tournament, hosted by Jon Baker, Pima County CEO, the next morning on the Fairgrounds, with Derald Cox in first, Nathan Janousek in second, Nate Wells, CCE in third, Kamden Rocha in fourth, and Sean Rocha in fifth.

Kim Barr, CCE, Past President, said, “Thank you Pima County Fair for giving everyone a great time!”

We look forward to seeing everyone again next year for another unforgettable week of fun and games at the Pima County Fair. ▲ Alan Barr, CCE, Pacific Crest Concessions, and Julie Dunn, West Council Coordinator

Attendees playing Poker at one of the outside tables

Jay Wells, CCE, President, and Kim Barr, CCE, Past President, with Morgan Stremmel, CCE and Marissa Britt, Top Notch Concessions, at registration

Alan Barr, CCE, Pacific Crest Concessions, trying to sink a hole-in-one

The 6th Annual John “Shave Ice” Needham Memorial Hole-In-One Golf Tournament players on the Pima County Fairgrounds

Golfers catching some R&R before the Hole-In-One Golf Tournament started

Golf Tournament winners Nate Wells, CCE (3rd place), Nathan Janousek (2nd place), and Derald Cox (1st place)

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SHARED EXPERIENCES WITH READ & WIN! Lori Hart, CFE, IAFE Director of Education & Member Services & Kathy Ross, CCE, NICA Past President & Foundation Treasurer The iconic Read and Win Ribbon Program, a cooperative effort between IAFE and NICA, is designed to unite Fairs with local Schools, Libraries, Concessionaires, Exhibitors, and Mobile Amusement providers.

How does it work? The Fair works with the local school or library system to set up a reading challenge, where local elementary students in grades one through eight are encouraged to read books, with the reward being the Read and Win Ribbon and a Voucher for use at the Fair.

The final details are determined by these two parties; depending on the Fair and Vendor(s) involved, these Vouchers can be redeemed for complimentary Fair Admission, Carnival Rides in the Midway, a soft drink or food item from their favorite Concessionaire, discounts on Commercial products, a special prize, or something completely different like teaching a kid how to make a product, such as putting powdered sugar on a Funnel Cake, twirling Cotton Candy, or frying Dough. The possibilities are endless!

“This program continues to serve as a valuable benefit for our members,” said Lori Hart, CFE, IAFE Director of Education and Member Services.

“Our relationship with NICA allows our Industry to unite together to serve our local communities and provide an unforgettable experience for young Fairgoers.”

So if your Fair does not know about the program, how can a Vendor get this program started? Encourage your Fair to reach out to IAFE for ribbons, sponsored by NICA. The Fair then will provide their designated school/library with those ribbons and the Fair and Vendors can decide on what the ribbon will be used for at the Fair. The program works to attract more children to the Fair and encourages the Fair and its Vendors to provide an extra special day for them.

30 May 2025 NICA News

Through the support of NICA, the first 1,000 ribbons are provided to IAFE members at no cost, and additional ribbons may be purchased for 14 cents per 100 ribbons. IAFE members may place orders online on the IAFE website.

Each Fair that participates in this educational program receives a survey to provide their valued feedback. Here are some of the Fairs’ comments from the 2024 Read and Win Program:

“This is a wonderful program, thank you for providing the resources!”

“We promoted the Read and Win program in partnership with local libraries across the city.

It was a great success with 80% of the ribbons handed out and each recipient bringing at least one other guest to the Fair, resulting in 9,000 guests visiting KDays with this initiative.”

“We promoted Read and Win with our Library Story Times, where local FFA and 4-H clubs bring their animals to branches and interact with the public. As part of the program we gave away free tickets/ribbons to students that checked out five library books during the month of February. We also reserved a stack of ribbons and comp tickets to pass out at the Story Times.”

“This was our first year doing the program, which was a big success! We partnered with three libraries and who helped us distribute nearly 250 ribbons. We started just a few weeks before the Fair, so this next year we are excited for even more involvement and promotion in the community.”

There are no two Read and Win Programs alike, except that those children create great memories! This partnership between IAFE and NICA encourages reading and attending the Fair to youngsters all over the country. IAFE members may order their Read and Win Ribbons online at www.fairsandexpos.com or by sending an email to receptionist@fairsandexpos.com. ▲

From the Camera Roll Phil Delahoyde, Director, Jay Wells, CCE, President, Easter Brunch at the Vincent Nelson, CCE, Past President, Brandy Pima County Fair with Arredondo, CCE, Director, Mickey Venegas, Director, President Jay Wells, CCE and Stacey Pittroff-Barona, CCE, 1st Vice President, preparing a festive Ham headed for a night out before Spring Workshop

Jay Wells, CCE, President, speaking at the WFA Mixer at the Pima County Fair

Dominic Palmieri, CCE, Past President, and Jacqueline Bradbury, CCE, Director, at the Casino Night

NICA’s Board and their spouses meeting up for a dinner after Spring Workshop

West Council’s Alan Harrington, Albert Valadez, and Julie Dunn, West Council Coordinator, with Denise Warner, Commercial Exhibits Council

Nathalie Harrington, Commercial Exhibits Council, and her golden doodle Stella at the Yuma County Fair Breakfast Gathering

Jacqueline Bradbury, CCE, Director, Alan Barr, CCE, Pacific Crest Concessions, and Kim Barr, CCE, Past President, sharing a seat during the John Needham Golf Tournament

Have you attended a NICA-related event? Send your photos or coverage to communications@nicainc.org May 2025 NICA News 31

Member Classifieds 39.5’ 5th Wheel for Sale By Owner 39.5’ 2022 River Ranch Columbus 5th Wheel for sale in good condition. Features House Refrigerator, Queen Bed, Office / Loveseat that turns into a bed. Price is $71,000.

Call (618) 713-1729 if interested. ▲

Attention Members!

Are you a Concessionaire or Vendor who needs to sell equipment or in need of staff? Alternatively, Is your Fair in search of the next big thing, a unique item, or even some all-around help for your Fair in Concessions or Straight Sales? We can help!

Ads start at $25 per month and are also viewable online at www.nicainc.org/classifieds Contact us by email at communications@nicainc.org or phone at (813) 530-4750 to learn more!

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32 May 2025 NICA News

2025 Membership Contest Leaderboard* Referrals—General Membership Cameron Murray................................................................... 4 Lorie Oberst........................................................................... 2 Greg Chiecko, CFE................................................................. 1 Melanie Conklin..................................................................... 1 Kelly Grout............................................................................. 1 Becky Harmon....................................................................... 1 Rachael Lough, CFE.............................................................. 1 Jeff Ross, CCE....................................................................... 1 George Wandrey, Jr............................................................... 1

Let Gold Medal’s Experience Take Your Business to the Next Level The year was 1931. With just $2,000 and the strong work ethic of founder, David C. Evans, Gold Medal was born. The first product sold with the Gold Medal name was a simple drink concentrate. In the years that followed, the business evolved into a full line of concession equipment and supplies including popcorn, cotton candy, Sno-Kones®, and much more.

Referrals—Regional Councils Albert Valadez....................................................................... 3 Gigi Horowitz, CCE................................................................ 2

A lot has happened throughout our history. The third generation of the Evans family now leads the company and the fourth generation is working here as well. From our humble beginnings, we’ve grown to over 500 employees supporting efforts from engineering to manufacturing, marketing to customer service. We’ve been at the forefront of industry innovations, creating new products, continually improving processes and above all, serving the needs of our customers. Put our experience to work for you. Whether you’re new to Gold Medal or a decades-long, loyal customer, we will help you get the most out of your concession business.

Referrals—Board of Directors Bary Bunts, CCE.................................................................... 2 Jay Wells, CCE....................................................................... 2 Michelle Allen, CCE............................................................... 1 Trent Wilkes........................................................................... 1

We’re proud Gold Medal is trusted as the industry’s leading concession equipment manufacturer and supplier, and we are committed to continuing to earn your trust by providing top quality products, service, and support. Together, we will keep making history, now and in the future. You can count on us to deliver snacks, smiles & success!

Referrals—Foundation Ron Smith.............................................................................. 1

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National Independent Concessionaires Association, Inc.

For NICA Office Use Only

Address: 1043 E. Brandon Blvd. Brandon, FL 33511 Phone: (813) 438-8926 • Fax: (813) 803-8460 Email: nica@nicainc.org • Website: www.nicainc.org

Date: #: q Member Renewal

MEMBERSHIP APPLICATION Primary Member

First Name:

Last Name:

Primary Phone / Cell :

Email :

Age Range: q 20-35 q 36-50 q 51-70 q 71+ q Other:

NICA News Magazine: q Mail q Email Referred by :

Additional Member First Name:

Last Name:

Primary Phone / Cell :

Email :

Age Range: q 20-35 q 36-50 q 51-70 q 71+ q Other:

NICA News Magazine: q Mail q Email Referred by :

Business

Name:

Website:

Mailing Address:

City :

State:

Zip:

ANNUAL MEMBERSHIP FEES BUSINESS DESCRIPTION

REGULAR MEMBERSHIP Active / Retired Independent Concessionaires and Employees.

q

Regular Member...........................................................$175

Provide a detailed description of your business, products, and/or services below. This information will be used for your entry in the online and print NICA Membership Directory and as keywords to search for your business.

q Additional Member.......................................................$125 q Employee Member..........................................................$75 q Retired Member..............................................................$50 THREE-YEAR REGULAR MEMBERSHIP PROMOTION* Save $75 by prepaying for three years (only $150 per year).

q

Regular Member...........................................................$450

REGULAR MEMBERSHIP CATEGORIES Check one category below that best describes your business.

q

Commercial Exhibitors / Retail q

Food / Beverage

q

Attractions / Entertainment

Games

q

Guest Services

q

ROUND UP WITH A $25 NICA FOUNDATION DONATION Give the gift of education today by rounding up your total by $25. Your contribution directly supports scholarships for academic and vocational students, first-time convention attendees at NICA events, and more!

q

Donate $25 q

Donate Other Amount:

PAYMENT

GENERAL ROUTING INFORMATION

q

Cash q

Check q

Money Order

List all states / provinces where you conduct your business.

q

Visa q

Mastercard

q

#:

American Express q

Discover

Credit Card #: Security Code: ACCIDENTAL DEATH & DISMEMBERMENT INSURANCE NICA-sponsored $10,000 Accidental Death and Dismemberment (AD&D) Insurance is provided to Regular and Additional Members.

ASSOCIATE MEMBERSHIP A person or entity who provides services to the Concession Industry.

q

Association...................................................................$175

q

Fair / Festival / Event....................................................$175

q

Manufacturer / Distributor / Supplier..........................$175

q

Carnival / Circus...........................................................$175

q

Insurance / Special Services.......................................$175

* Promotion valid through December 31, 2025.

Expiration Date:

TOTAL: q I authorize NICA to charge the agreed amount listed above to my credit card using the provided payment information. I agree to pay in accordance with the issuing bank’s cardholder agreement.

AUTOMATIC RENEWAL OPTION q I authorize NICA to process automatic renewal payments for my membership using the credit card information above. I agree to notify NICA with any changes to my payment information or my intent to cancel automatic payments before my next renewal date.

Applicant’s Signature

Date

National Independent Concessionaires Association, Inc. 1043 E. Brandon Blvd., Brandon, FL 33511 Time Sensitive Mail • May 2025 Issue