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Contents • November 2020 Articles & Features 04 This Month’s New and Renewal Members 05 President’s Message 05 Directors’ Voices 07 Riffing with Rey 10 Thoughts from a CCE 11 Member’s Voice 13 Association Announcements 14 Are You Open for Business? 15 Retooling the Drive-Thru 16 2020 Board Election Results 17 Save the Dates! NICA Business Expo & Fare Foods Food Show 2021: Movin’ Forward! 20 All Alone Eating a Corn Dog

22 A Guide to Communication Committees 25 From the Camera Roll...

CONTESTS 29 2020 NICA Membership Contest Leaderboard

AdvertiSers 28 Coca-Cola 18 Fanestil Meats 02 Fare Foods 12 Firestone Financial 23 First Data 24 Hormel / Fontanini 19 Hummel Group 29 JKJ Workforce

26 Member Classifieds 18 Rio Syrup 21 RJ Schinner 30 Schantz Mfg. 09 Swanel Beverage 24 TasteMaker 29 Waymatic 27 WNA

Cover photo: Kern County Fair Food Drive-Thru by Rey O’Day NICA is a membership-driven organization dedicated to strengthening relationships with the Fair, Festival, and Special Events Industries through effective communication, education, benefits, leadership, and solutions The National Independent Concessionaires Association, Inc. is a Florida Corporation with an Editorial and General Office located at 1043 E. Brandon Blvd., Brandon, FL 33511 • Off ice: (813) 438-8926 • Fax: (813) 803-8460 • Online: www.nicainc.org The information contained in this Publication is based upon sources believed to be reliable. Readers should not act without professional advice. Cover to Cover © 1993-2020 NICA, Inc. All Rights Reserved. “Together We Can Communicate!” November 2020 NICA News


This Month’s Newest Member! Sam Gianino

King Distributing & Concessions LLC Estero, FL

We wish a warm welcome to our New Member! All New Member recruiters are eligible for the $500 cash awards in the NICA Membership Contest! See page 29 for the NICA Membership Contest Leaderboard, sponsored by Coca-Cola Refreshments. “Together We Can!”

This Month’s Member Renewals Hyrum Allen

Funnel Cake Express Inc Orland, CA (2019)

Doug Dills

Rick Oxford

David Higginbottom

Tracey Parker

Bob Batista

Rick Beaudrot

The Eatery Lenox, MI (2001)

Chesapeake Food Concessions Baldwin, MD (1993)

Carmel Dyer-Pittroff, CCE

Michael Hill

Western Idaho Fair Boise, ID (2016) The Butcher Shop Inc. Columbia, SC (1995)

Dustin Beener

Hardenbrook Concessions Urbandale, IA (2002)

Jacqueline Bradbury Sweet Cheeks, LLC Maricopa, AZ (2013)

Leonard Dunford

The Original Australian Battered Potatoes, LLC Balboa, CA (2007)

Robert Fulton

Hill’s Solutions, Inc. Olney, IL (2015)

Jim Johnson

Fun Rides and Events Sanford, NC (2015)

Mary Gambill

Brian Keller

Staci’s Sales, LLC E.N. Campbell’s Concessions, Wintersville, OH (2011) Inc. Jan Gary Leap of Faith Adventures, Inc. Cummings, IA (2000) dba JK Dots John Campbell Vista, CA (2005) JSCM Concessions / J.S. Campbell Management Dixon, CA (2007)

Audio Innovators Riverview, FL (2010)

Johnson Concessions / Southern Tier Show Salamanca, NY (2017)

Eric Campbell

Richard George, CCE

Florida State Fair Tampa, FL (1993)

Mike Kinnear

Dawghouse Concessions Des Moines, IA (2000)

R. A. Kissel

Andrew Cashman

George’s Fun Foods Gibsonton, FL (1993)

Kissel Entertainment, LLC Okeana, OH (2019)

Patrice Griffin

Kevin Coe

Erie County Fair Hamburg, NY (2013)

Scott Kolassa

Exhibit Coordinator

KC Concessions Ware, MA (2019)

Maryland State Fair Timonium, MD (2018)

Cathy Grout

Kolassa Enterprises, LLC Churchville, NY (1993)

Norfolk County Fair & Horse Show Simcoe, ON (2011)

Kelly Grout

Santillo’s, Inc. Naples, NY (2010)

Matt Cranston

Doug Guinsler

The Best Around Inc. Cape Coral, FL (2019)

Joe Cranston

John Harrington

The Best Around Cape Coral, FL (2004)

Brad Denton

Michael Hasselman

Patty Wagon Anchorage, AK (2011)

A & M Concessions River Falls, WI (2019) Cranston Concessions River Falls, WI (2019) Denton Fun Foods LLC. Knoxville, TN (2019)


Dale Hershberger

Dills Concessions / Peace River Venice, FL (2004)

November 2020 NICA News

Jack’s Fries Ware, MA (2014) Carousel Concessions Zanesville, OH (1996) Harringtons Greenhouse, Inc. Ellsworth, WI (2012) Atlantic Concessions LLC Chesterfield, VA (2018)

Vince Martino

Mike McGrath

Kevin McGrath II

Televac Products Versailles, MO (2005) Parker Family Concessions Lordstown, OH (2011)

Kevin Patterson

Red Barn Productions Navato, CA (2018)

Mark Piche

Piche Concessions Ware, MA (2015)

Fred Pittroff

Giant Ride, Inc. Balboa, CA (1995)

Michele Richards

OC Fair & Event Center Costa Mesa, CA (2017)

Craig Sawyer

J.J. & Sons / Piggly’s BBQ Phoenix, AZ (2013)

Mike Schantz

Schantz Mfg. Inc. Highland, IL (1993)

Gary Slater

Iowa State Fair Des Moines, IA (1993)

Celia Smith

Family A Fair, Inc. Hemet, CA (2008)

Dale Smith, CCE

Family A Fair, Inc. Hemet, CA (2008)

Nancy Smith, CFE

South Carolina State Fair Columbia, SC (1993)

►► “Renewals” continued on page 26 Year: 1993-2000 2001-2005 2006-2010 2010-2019

President’s Message

Don Delahoyde, CCE, President

I hope this finds all of you members and your families at a place where you can get safely through the next few months and holidays. I have little to report to you this month as there is not much happening in our business world. I do want you to know we are continuing to operate the organization in a business-like manner by making our funds and income stretch as far as possible, updating bylaws, producing the monthly magazine and trying to communicate helpful information to our members. Financially, NICA is secure and plans on being here through the bad and again with the good. We have been meeting with our Sister Organizations trying to figure out how to put on a Convention for 2020/2021. At the present time we do not know if

we will be virtual or face-to-face. Our partners at Fare Foods really want to give our members the opportunity to meet face-to-face and be able to network with friends. We will keep you posted on the possibility of that happening. Thank you to all that voted for the three Directors’ positions—the Director Elects are announced on page 16. On a bit of a different note, I have had the forced opportunity to retire fully. I started the retirement adventure in October 2018, selling two of my companies to family and management. I know many of our members are thinking about retirement and wondering how to navigate the journey. I can tell you it was not an easy journey for me. I had been self-employed since my 18th birthday, owning and managing as many as eight companies at a time. It is difficult to just put on the brakes. For me, I spent the first two years still

►► “Message” continued on page 6

Directors’ Voices

Carmel Dyer-Pittroff, CCE, Director

Remember to Hold on to Hope!

It is now November: IAFE’s Convention will be virtual, Western Fairs Association’s Convention will be virtual, IAAPA has been canceled, and discussions for NICA Business Expo and Fare Foods Food Show are still in the works. When the Sydney Royal Easter Show was canceled in March (our biggest event in Australia and only three weeks before opening) we were all devastated. After the fires, the RAS (Royal Agriculture Society) gave away approximately 75,000 admission tickets to the fire service volunteers to offer them a sign of hope, which was a wonderful gift as most didn’t celebrate Christmas, New Year’s, or spend Summer with their families. Moreover, what was so frustrating was we had perfect weather for the 12 days when our show would have been on. (We usually get a couple of days of rain.)

Prior to the COVID-19 outbreak, the RASF (Royal Agricultural Society of NSW Foundation) agreed to an extra 10-15 scholarships for 2020 to support students in rural and regional Australia who have been affected by drought and bushfires. The Foundation awards scholarships in order to reduce some of the financial challenges faced by rural students. The biggest fundraiser for the Foundation is selling “Ag Bags” to the public at our annual show. These bags are full of donated items such as flour, magazines, coupons, potato chips, a drink, and they usually sell out. At the time, our country needed hope, especially after the fires and the Foundation had already committed themselves. After getting some publicity on the early morning show, the Foundation sold many of the bags online and people didn’t mind paying the postage. I started at the Sydney Royal Easter Show

►► “Voices” continued on page 8 November 2020 NICA News



President: Don Delahoyde, CCE 1st Vice President: Sandy Class, CCE 2nd Vice President: Daryl Whicheloe, CCE Treasurer: Jay “Rocko” Russell, CCE Secretary: Vincent Nelson, CCE


Kim Barr, CCE Jacqueline Bradbury Andrew “Bruno” Broomfield Carmel Dyer-Pittroff, CCE Kelly Grout Kevin McGrath, CCE Jeff Thornberry, CCE

Immediate Past President

Kathy Ross, CCE

Past Presidents’ Council

Dan Lusenhop Dominic Palmieri, CCE Paulette Keene, CCE

Joe Potillo, Jr. Greg Miller, CCE Tom Sattler, CCE Russ Harrison, CCE Richard Busse, CCE Tom Hodson, CCE Jim Hodson, CCE (Deceased) Tim O’Brien, CCE Ron Smith Adam McKinney, CCE Mike Pence, CCE Jack Woods, II, CCE Bob Hallifax, CCE Frank Parnell, CCE Larry Orme (Deceased) Larry Sivori Rich Wright Bill McKinney, CCE Arthur Pokorny, Jr. Gene O’Brien, CCE (Deceased)


Executive Director & West Council Coordinator : Rey O’Day rey@nicainc.org

Communications & Marketing Manager: Jesse Willard communications@nicainc.org

Office & Membership Manager: Linda Frisco nica@nicainc.org

East Council Coordinator & Social Media Coordinator: Jessica Gottsche jessica@nicainc.org

Central East Council Coordinator: Dennis Larson, CFE dennis@nicainc.org

east Council

Lindsey Constantine Thomas Hodson, CCE Gentry Miller Henry Mitchell Cameron Murray Kelley Myers Vincent Nelson, CCE Joshua Nicholson

West Council

Brandy Arredondo Kim Barr, CCE Irene Dugan Jan Gary, CCE Ryan Long Kara Moederndorfer Ryann Newman Erica Quintero Steve Vartanian Jay Wells

National Reps

Duane Fischer John Harkey David Higginbottom Charles Ivory, CCE Mike McGrath Kevin McGrath, II Etta Pence, CCE David Spann R. Josh Stremmel George Wandrey, Jr. Ted Wentz Nick White

Do you have any questions or would like to get involved with NICA? Contact us at (813) 438-8926 or nica@nicainc.org today!

or getting ripe. I think the question that comes up while thinking about retirement is how much money I doing a few events as a manager for my son. This need to live in retirement. For me, I find I spend involved about six weeks of work a year. I also kept much less than I did while working. I was able to pay off all debt before retirement and I do a brick and mortar business that I had a partner/ have a few sources of continued revenue from manager who operated the day-to-day duties. I still went to my office every day, finding that after I investments made while working. I still live in the town I went to school in. Many opened the mail I had little to do (video games; bad of my high school friends still live in the area. It habit). I sold my interest in that business January has been nice to have the time to go to lunch or 2020 just months before COVID-19. My girlfriend have a beer without the worry of what is happening was still working so some of the goals of travel to the business. We did a four week motorhome had to be put on hold until her retirement. I am tour last month and had the opportunity to visit happy to say that she is now retired, and we have many friends and NICA Members along the way. had the opportunities to do some travel and are NICA has also been a great source for me planning trips for the upcoming year. keeping up with our Industry, as well as being able The Pandemic has made me pretty much to visit and talk with my many Fair Friends. Being stop any form of work or business. I have stayed retired has allowed me to delegate as much time home, accomplishing lots of upgrades on my home, as well as having my first ever garden. I am to NICA as needed. If we were all working, it would have been more of a challenge. happy to report it only cost me $880 to produce Thank you for being a loyal member and know a box of tomatoes, a dozen zucchini and some that if there is anything NICA can help you with, we peppers. It was personally rewarding to go out in the garden each day and to see what was growing are available. Happy Thanksgiving! ▲

“Message” continued from page 5 ►►

Don’t Miss Another Issue! Contact the NICA Office to check if you are currently on the mailing list. You can also view NICA News online at our website www.nicainc.org or each week via NICA Now! 6

November 2020 NICA News

Riffing With Rey

Rey O’Day, Executive Director

Communicating Together!

Fall has officially arrived in California… I had pumpkin pie for breakfast this morning! This weekend was cloudy and damp (no rain, only bone chillingly damp). This morning I opened the sliding glass door, the air was brisk and breezy, and leaves were swirling around. I feared I was going to enter Fall without my annual “farmer tan,” but thanks to some late Summer Fair Food Drive-Thrus, I have the beginnings, and ending, of my farmer tan for a few more days. What is a famer tan you ask...? Why, it is the tan lines developed when walking Fairs while wearing a short-sleeved blouse or shirt! You get the picture. How have I lost 12 pounds during this Pandemic time? Many of you know I barely cook the basics, so we all laughed and decided it was because I was “my own chef.” For instance, I made mac and cheese last week and put the butter in the microwave to defrost, only to find it still there two days later. I learned mac and cheese does not need a half stick of butter to taste good, only to be less dry. I always believed that the three things required to make all things taste good were butter, salt, and sugar. Hmmm... Anyway, after returning from one of my recent Fair Food Drive-Thrus, I found myself eating a delicious cinnamon roll smothered in frosting. It was then I realized maybe I lost weight because I have not been eating Fair Food all summer. Yet, be glad, that did not stop me from visiting the Kern County Fair Food Drive-Thru or the Arizona State Fair Drive-Thru or the Orange County Fair DriveThru. These Concessionaires are our members, our family, and I am honored to support them and listen to them on behalf of NICA. For several, this was their first event in 2020. I think Brianda Martinez, a spokeswoman for the Arizona State Fair, summed it up with, “In the privacy of your own car, you can get as much Fair Food as you want; no one’s going to see you; no one’s going to judge you. Bring your family and friends. It’s pretty cool.” She added, “the events

seem to have brought a lot of cheer at a time when people need something fun to do.” And I would add, “and provides work for our Concessionaires and their employees when so many opportunities were canceled.” A strong Health Department presentationprotocol developed by Howard Sandler, Events Director at the OC Fair and Events Center, has resulted in an extremely busy facility. Food Bank Drive-Thru, COVID-19 Testing Drive-Thru, Fair Food Drive-Thru, Queen Legends Drive-Thru Concert, and Urban Legends Halloween Drive-Thru events were all happening on the day I spent there. Jesse and Jessica are all about finding a variety of ways to communicate. Since the Pandemic began, NICA has averaged 22 unique social media posts per month, using Facebook, Instagram, and Twitter, and has doubled the amount of NICA Now! emails that are sent out. As we continue moving through week after week, where we cannot be together, we have been developing campaigns on social media to keep our members connected. Over the summer, we launched a Guess That Photo Contest, where the photos featured Fair Food, and our Facebook followers competed for $10 gift cards to guess the item correctly. We are also featuring a weekly “Member Reflection,” where our members share ideas they have learned from their time off, and the things that they appreciate about our Industry. Most recently, we launched a membership drive on Facebook, where we have more followers than members, tapping an audience that has expressed interest in our work, but may not have filled out the application. Send photos and your thoughts to Jessica and Jesse often. We love hearing from you! IAFE has pivoted from 2020 Vision when we thought our vision was clear and the convention was in San Antonio to 2020 Virtual Vision, an online educational event coming to a screen near you on November 30th and December 1st where we hope to move from uncertainty to the ways we will be

►► “Riffing” continued on page 10 November 2020 NICA News


“Voices” continued from page 5 ►► 44 years ago, unemployed. I now have 11 locations (eight just selling lemonade), so I was compelled to do what I could to give back and the joy of these recipients was rewarding (everyone was so excited to get flour because you couldn’t buy it in the grocery stores)! At the time I was quite confident this Pandemic would be over sooner rather than later; oh, how I was wrong! Thousands of other Concessionaires, myself, and Fairs and Fair organizations were hugely impacted. I had built a brand-new trailer that went straight into storage, no different than many other Concessionaires. Many very close friends who are Fair employees that have worked at the Fairs for years are sadly losing their jobs. I was in Australia for six months because the flights leaving were canceled. One Fair after the next canceled, which was not new to any of us. NICA has strived to communicate with its members regarding the new and latest updates on what they perceive our new Industry standards will be. Rey O’Day, NICA’s Executive Director, did a wonderful presentation for IAFE and NICA with “A 5-6-7-8: With the Health Department You Cannot Wait.” This was highly informative and I encourage every member to listen to this podcast and please share it with other members. Visit our page online at www.nicainc.org/announcements for the link. Personally, I learned a lot which I put into action when, yes, I was finally able to use my new stand in October at the OC Fair Food Drive-Thru. Please continue to support each other and our Fairs, as we remember the loss of many dear friends in our Industry who sadly and suddenly passed away this year. Our Industry and our world need our prayers to survive. Yes, Fred calls me a “wacko,” because

Fred Pittroff, Giant Slide, helping transport the “Ag Bags”


November 2020 NICA News

Carmel Dyer-Pittroff, CCE assisting the RASF in Australia with the very successful “Ag Bag” fundraiser

I walked our Fairgrounds in Sydney every morning on a Rosary Zoom call praying for the survival of our whole Industry. Many of our members have worked Fair Food Drive-Thrus all over the country­­—some very successfully. Many others have succeeded in setting up in a permanent location. We all know now that our customers have so missed the Fairs and are so appreciative when they can be part of a small Fair experience. Wishing you all an abundance of blessings for Thanksgiving and Christmas and continued strength for the vulnerable and anyone struggling. Remember to HOLD ON TO HOPE! All of us are blessed with the gift of wisdom and resilience; we will survive this year. “Together We Can!” ▲

My COVID-19 Drive-Thru Experiences this Summer: Who Would Have Thought? Kim Barr, CCE, Director In February 2020 who would have thought most of us would be where we are now? COVID-19… it surely has affected our Industry as a whole! I must admit, I was in denial that COVID-19 was going to affect us! But the reality is... it has affected us and many,

many others! With moving from our home state of Washington in October 2019 to Caldwell, ID it did put a bit of a damper on our business as far as our proximity for trying to do Fair Food Drive-Thrus. We did, however, participate in two! One in Medford, OR at the Jackson County Fairgrounds, as well as the Central Washington State Fair in Yakima, WA. Both events were great! But each came with different guidelines. Medford allowed the customer

to come into the Fairgrounds, park, and walk up to the four participating trailers. Central Washington State Fair advertised months in advance noting this was their first Fair Food Drive-Thru, and the staff worked diligently to put the logistics together to make it as successful as possible. Both were quite different Drive-Thrus for us. When the customer is limited to the car, it puts extreme pressure on each Concession trailer, because now you have a car full of people who may place one order with one form of payment, or multiple orders with multiple forms of payment. It made it particularly challenging! Much harder but rewarding at the same time! This method versus coming into the Fairgrounds, parking, and being able to walk up to place their order. Health Departments on both events, were to my surprise, close to what we are used to seeing. We already enforced hand washing, but now we add the sanitizing, placing “six feet apart” stickers on the ground as well as cash register employees wearing gloves and no drink refills. And that was it. It has been so wonderful to see Fairgrounds all over the United States come together, see what all of us are going through, and collaborate

Kim Barr’s Hawaiian Teriyaki Concession stand at the Jackson County Fairgrounds Fair Food event in Medford, OR

to put on the Drive-Thrus. And some Fairs have been so fortunate to continue with their Fair this year! Congrats to everyone for making the season somewhat successful. As a NICA Council and Board Member, I have been brainstorming what procedures and protocols we can put together so we can help move through this Pandemic together! Stronger than ever before. “Together We Can” and we will in 2021! ▲

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Thoughts from a This month’s Statement of Communications & Management Philosophy is from Dominic Palmieri, CCE, NICA Past President and Managing Partner of Odyssey Foods:

Dominic Palmieri, CCE

talking with them about what they look for when attending Fairs, what foods they love to eat, and CCE Earned in 2016 why they love our Fair Foods so much has helped I am the CEO and Managing me with my business decisions. I believe in the goals of NICA; the importance Partner of Odyssey Foods, of good communication between Fairs and a special events Food Concessions company that has Concessionaires, the value to its members through operated at Fairs and Festivals cost savings, the importance of raising quality standards, and in keeping the trust of our Fairgoing in Arizona, California, Nevada, customer. I encourage all members to become and Texas since 1989. I serve everything from pizza to cotton candy, and “The involved with NICA in some capacity. Whether Big Rib” to corn-on-the-cob. My route includes serving on the Board, participating in convention several stands on the Independent and/or on the round tables, or helping with NICA events such RCS Carnival Midway. as Golf Tournaments, Mixers, etc. It is an honor Odyssey Foods employs 150-200 seasonal to serve on the Board of Directors of any trade employees. My management skills have adapted association. If you are an organized individual and and have been fine-tuned over the years from believe in what NICA delivers to the Industry, then experience. Experience shows that food quality what it takes to be a great addition to the Board and customer service are the critical benchmarks is really not far beyond what you do with your for our business and I never compromise on either. business every day. ▲ It is my goal to always make my customers feel like they are number one. To accomplish this we Learn more about the CCE Program today by provide training to all our employees and I lead by visiting our website at www.nicainc.org/CCE example. Engaging customers at the point of sale,

“Riffing” continued from page 7 ►► gathering in 2021. Registration is $199. As a Silver Sponsor of Workshops, NICA will be presenting two workshops on Tuesday, December 1, 2020: “The Power of the Question – How Do We Do This Differently?” at 10:30 AM and “Building a Lasting Business in Uncertain Times” at 12:30 PM. Amy E. Herman will be the keynote speaker and the event will include a virtual trade show in which NICA will have a booth and some chat and networking opportunities. For additional programming and registration, visit www.fairsandexpos.com. As we enter this holiday season of Thanksgiving, if you are able, please donate to the NICA Foundation at www.nicainc.org/foundation so we can keep our promise to support our young 10

November 2020 NICA News

people with scholarships in 2021. Remember that any amount counts towards the total. I don’t know about you, but I am Pandemic weary and in search of a second wind! Sometimes I feel fearful and then remind myself that Mark Twain wrote, “Courage is resistance to fear, mastery of fear---not absence of fear.” Sometimes I feel anger and then realize it is a tiresome emotion to hold on to for very long. When I feel impatient, I take a deep breath, count, and think “common sense (as I perceive it) is a flower that does not grow in everyone’s garden.” Most often I feel blessed because I am healthy, safe, busy, and enjoying a delightful cadre of friends. ▲

Member’s Voice The greatest part of NICA is the membership! The Member’s Voice influences where the organization is headed and what it can improve. The NICA Office has been continuing their survey of responses from Renewing Members. Andy Glushakow, Phat Boyz Catering, hails from Hebron, MD and specializes in fresh seafood and smoked on site BBQ. His son, Colin Glushakow, is a NICA Foundation Visionary Scholarship recipient this year. Regarding his relationship with NICA, Andy states, “It is great to have a voice like NICA for our Industry.” Andy started his business almost 30 years ago: “I started in 1991 with Good Humor ice cream trucks and as we did more events we needed more than just ice cream so we added hot dog carts and fresh squeezed lemonade which eventually led to more food. Now we specialize in homemade Maryland Crab Cakes and fresh smoked BBQ.” Andy mostly does events in Maryland, Delaware, and Virginia, stating, “I do not have a favorite as I like them all. We do youth sporting events, local festivals, BBQ festivals, County Fairs and the Delaware and Virginia State Fairs.” What he enjoys most about the Fair Industry

Andy Glushakow’s stand at the Virginia State Fair

Andy Glushakow, Phat Boyz Catering, son Gavin and daughter Aubryn posing with Noah Cappe during an episode of Carnival Eats at the Prince William County Fair

is “seeing families come back year after year to enjoy [his] food and see how happy it makes them.” Although his route is not quite the same this year, Andy is keeping busy: “We had to adapt and we started setting up at our house on weekends. We have had a few small events still go on. We have expanded our catering business and have catered several weddings and events that normally we can’t do with being on the road.” When asked about his usage of membership benefits, Andy states, “I use the NICA Sysco Marketplace weekly and I like the pricing and rebates.” He adds that he also has successfully used the AutoZone, Ford Fleet and Pepsi discount programs. “I also enjoy reading the NICA News and occasionally read it online. Keep doing a great job!” His last statement is directed at other NICA Members: “We will get through this Pandemic and we will come out of it smarter and stonger!” The NICA Office plans to continue these surveys throughout the new year and beyond regarding your membership, use of benefits, experience in the Industry, and more. If you hear from us, let us know what’s on your mind! ▲ November 2020 NICA News


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November 2020 NICA News



Do you have any announcements you would like to share? Contact us at (813) 438-8926 or nica@nicainc.org

Dell Membership Benefit Page is Now Online NICA has teamed up with Dell to bring members savings on the products they need. Dell is focused on delivering affordable computer and technology solutions that enable NICA Members to make smarter decisions that impact their bottom line. Take advantage of exclusive discounts for NICA Members on select Dell products at www.dell.com/NICA by selecting the “Get Coupon” button. Enter your email and you will soon receive the current coupon valid for Dell laptops, desktops, servers, electronics, accessories, and more. In addition, your member discount is “stackable” with other current promotions. “We are thrilled to partner with NICA to offer our technology products and solutions to its members. We strongly believe that NICA Members will receive great value from this partnership and will save money on Dell’s portfolio of award-winning desktops, laptops, monitors, endpoint security solutions and more,” said Steven Shipe, Dell Technologies Account Executive for NICA Members. ▲

Our Condolences to the Porter Family We are very sad to announce the passing of Raymond Porter, father of Ron Porter, Fare Foods. Audrey Poole, Fare Foods, shares the following: “It’s with heavy hearts that we have to say ‘Goodbye’ to Raymond Porter, founder of Porter Foods and Produce. Raymond was 87 years old and a U.S. Army Veteran of the Korean War. In 1958, Raymond had a vision to start his own business resulting in the beginning of Porter Foods and Produce. Raymond and his wife Carolyn owned and operated Porter Produce until 1991. At that point, the company was sold to their son Ron. A few short years later, Ron had a vision to turn the company into a food service company that services the outdoor amusement business, Fare Foods. Raymond is survived by his wife Carolyn. They shared 65 years of marriage. Raymond is survived by his children, son—Ron and Laura Porter, daughters—Karen and Joe Wolfe, Jill and Richard Hester, and Lynn Hugus and special friend Scott McKee, seven grandchildren, and six great grandchildren, and one great granddaughter on the way. He was blessed with a beautiful and loving family. Raymond was a loving, hard-working individual that will live in our hearts forever. Rest in peace our dear friend.” ▲

Congratulations to the Wandrey and Sweet Families NICA Member John Wandrey, Wandrey Concessions, and Katrina Sweet welcomed their newborn baby boy, Tobias, on August 3, 2020 at 8:17 AM; he weighed in at eight pounds, nine ounces and measured 19 inches long. Extra special thanks goes out to the proud Grandpa, longtime NICA Member George Wandrey, A’s Mini Donuts, for sending us the announcement. Welcome Tobias John Wandrey to the NICA Family and congratulations to all! ▲

►► “Announcements” continued on page 27 November 2020 NICA News


Are You OPEN for Business? During this challenging time, we can count on the entrepreneurial spirit of Concessionaires to inspire others. We have heard stories of how some of our members are reinventing their businesses during this time, and we want to know if there’s anything you’d like to share regarding your experiences. In this edition, we take a look at a NICA Member who found his customers needed a new type of service.

Celebrating 45 Years in the Industry Sal Serio, Sal’s T-Shirt Company As one of the first founding members of NICA, I know the organization has been going strong to help Concessionaires with a lot of problems being in the Fair business. We are always having things happen to our equipment and NICA Members are always ready to help each other. This year celebrates 45 years in the Carnival Industry and all around silk screen and embroidery service to all groups. The Vendors of Sal’s T-Shirt Company started out in a goodie booth at our dirt track, which was the largest from Beaumont to Houston, and we then played our hometown Fair. We displayed in the archways that were the only way to enter the Fair. We had two booths set up and a trailer outside of another entrance before you hit the archways. We were lucky enough to be the only t-shirt Vendors there. We picked up a lot of custom work for them which my wife, Becky, ran. Sal’s has been out there since about 1969 traveling the East Coast, from Florida spots like Tampa and Miami all the way to New York, Massachusetts, and North Carolina. We also had the first t-shirt and souvenir shop on Pensacola Beach, FL back in 1975 that the rest of the family ran while my Dad, Mom, and I traveled the Fair route. Where on Earth can you meet the best people, than on the road? You can go up to a friend and ask to borrow $1,000 till after the weekend and they give it to you—no questions asked. Do you think your next door neighbor at home would do that? The NY State Fair, Erie County Fair, The Big E, and North Carolina State Fair were our favorites (and you all probably know why, LOL). Sal’s T-Shirts, the Concession business, is now known as ExTreme Airbrush, owned by Tracy St. Clair, and provides Sal’s T-Shirt original custom silk screen and embroidery, banners, signs, advertising promotional products, and the list goes on and 14

November 2020 NICA News

Sal Serio’s new location, now specializing in face masks

on for our Concessionaires that are still on the road. Becky Serio is now the owner of that end of the business. She retired me ten years ago, so I could draw my Social Security, and believe me— she keeps me busy with her honey-do lists. I think I work harder now than when I was on the road. We now only specialize in custom silk screen and embroidery for many Concessionaires and shows. The COVID-19 Pandemic cancellations have hurt us all; the Concessionaires that we typically serve could not order because of them. Since all of my customers were out of work, Sal’s T-Shirt Company jumped on selling youth and adult custom printed face masks with any logo they want, so we are doing well with that. The face masks start at $3.58 a piece (with a minimum order of 200). I still keep in touch with my customers through Facebook and have seen how well the Drive-Thru events have been doing for them. I hope to be able to service all my Concessionaires for the 2021 season. Call us if you need anything. “Together We Can” get through it! All of us just need to adapt our businesses to the best of our ability. We know when you all are back out there doing your usual Fairs, it will never make up for what you have lost, but it will become better. Go away COVID-19 and let us all go back to work! ▲

Retooling the Drive-Thru Rey O’Day, Executive Director

The Kern County Fair Food Drive-Thru was held September 25 – October 4 in Bakersfield in the main parking lot across the street from the Administration Office. Most Drive-Thrus are designed in a circular pattern, or enter in one gate, drive a path, and exit a different gate. Orders are usually taken and paid for as they approach each stand. Phillip and Ania Delahoyde, Extreme Food and Beverage, had a different idea. Because the Fairgrounds were under contract to the county for storing COVID-19 supplies, the only place available for this Drive-Thru was a very large rectangular parking lot. He knew he had to keep

cars off the street and enlarge capacity. His design was to enter at the middle driveway and divide the cars into two directions. They traveled in two serpentine lines and then returned halfway into the lot to eight order/pay stations in the middle. After choosing and paying for what they wanted to pick up, they split right or left again. The point of sale systems sent the orders to each stand. The Concessionaires had two stands serving identical menus, one on each side as a mirror of each other. They also wanted to entertain their Guests, so he partnered with Davey Helm, Helm and Sons, for some dinosaurs, Bubba Bear and the

►► “Drive-Thru” continued on page 19

Welcome to the Kern County Fair Food Drive-Thru! Drive-up…. and place your order!




FRIDAY, OCT. 2 - SUNDAY, OCT. 4 11 AM - 8 PM


Ania Delahoyde, Extreme Food and Beverage, following up with everyone regarding everything… every successful event must have this person and she is it!

And do not forget to buy snacks for in the car (they use mushroom popcorn for their caramel corn… delicious)!

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November 2020 NICA News



2020 Board Election Results We thank all Voting Members and Board Nominees for their participation in this year’s election. This year’s election had three nominees vying for the open spots on next year’s Board of Directors. Each newly elected Board Member will start their term beginning in February 2021. ▲

Phillip Delahoyde

Extreme Food & Beverage • Ukiah, CA Never in our lives or history have we seen the financial problems this Pandemic has created. How do these problems get solved? I believe we, as Concessionaires, need to reinvent ourselves; we will need to find locations on streets or participate with Fairs for Fair Food events. As a Director, I feel I can pass on my experiences and knowledge about rules, laws, permits and operating procedures that I have learned from doing these events. I think NICA is a good vehicle for members to keep track of what is happening nationally and a place where members can share their thoughts, problems, and solutions. I will work hard with the Board and Councils to meet the needs of the NICA Membership. “Together We Can!”

Kelly Grout

Jack’s Fries • Ware, MA The most challenging thing facing Concessionaires today are the costs of doing business, which includes payroll, over-the-road transportation, insurance and product costs. As a Board Member, I will work to increase the benefits package so that we can all save money wherever possible. I am honored to be on the Board of Directors and I will do my part in endorsing NICA and everything it stands for. I will continue to not only help grow the NICA Membership, but to also urge more of the members to use the benefits package we offer, as I have found that not many know about it and know how they work to save us all money, especially during these unprecedented times. “Together We Can Get Through This!”

Vincent Nelson, CCE

Vinnie’s Fine Foods • Kingston, NY This is a hard time for every Concession owner, Fair, and Carnival. There is nothing we can do to prevent events from being canceled due to COVID-19. I do feel a strong business plan for the future is important for all Vendors. Going forward, as a group, we need to work on this by building a plan. In five years, I see NICA being bigger, stronger, and even more connected with our Industry. We need to promote our brand by showing the value of a NICA Membership. We also need to work with younger members and work on retention of our members. NICA needs each and every member to feel that they are valued. I will continue to work hard for NICA as well as all of its members. “Together We Can!” 16

November 2020 NICA News

The Convention season is upon us and like so many events since the arrival of COVID-19, the NICA Business Expo and Fare Foods Food Show is planning for A) in person, B) all virtual, and C) a hybrid of in person/live and virtual. We have confirmed with the Sheraton Tampa Brandon Hotel, while exploring virtual options for workshops, trade show exhibitors and meetings. Steep learning curve, interesting and uncertain. Why are we creating Plan A, B, and C? Because we know that the key reason you come to conventions is to network live and be together; so, if that is possible to do safely, we will try. Saying we also know that our members are affected by travel restrictions, the need to conserve financial resources, and quarantine requirements. Moreover, we have many members who participate in Florida Fairs during that time. Those Fairs are also working on Plan A, B, or C. And then of course there is the Super Bowl to consider!

The good news is that during the Pandemic we have all learned there are ways to find the good deals and sign up for them, conduct educational sessions, check in on each other on Zoom, and watch, and in some cases, engage in live meetings virtually. Virtual also means that we will be able to open our event to the participation of all our members across the country who have been unable to attend and participate in the past. We will have a trade show, we will have exhibitors, we will honor a Hall of Fame recipient, we will hold an Annual Meeting, we will have some favorite workshops, we will have panel discussions, we will raise money for scholarships, and our audio/visual tribute this year will be to the Power of Drive-Thrus! NICA and Fare Foods will be MOVIN’ FORWARD from February 15-17, 2021. So, SAVE THE DATES and know that one way or another, we will be TOGETHER! ▲ November 2020 NICA News



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November 2020 NICA News

“Drive-Thru” continued from page 15 ►► Badland Band, arches, and added a word scramble game to the order form. The event was well laid out, consumer friendly, and entertaining. They efficiently served take-out Fair Food to 13,000 cars in two weekends. He also observed that the per-capita spending per the number of people in the car was much higher than the per person per-capita spending during a regular Fair day. For example, instead of buying two ears of corn, a person would purchase a dozen ears of corn to take home to the neighborhood. Phillip noted that “when you have the traffic controlled you can make the experience service friendly and financially successfully for everyone.” Mike Olcott, Kern County Fair CEO, said it was a “professional and welcome partnership.” The Fair agreed to a reasonable rent, installed water hook ups, provided power and sewer, parking employees, cones, barricades, and Chelsea Roberts who managed consistent marketing and social media. The event provided income for Concessionaires and the Fair, and goodwill and

Celebrating a successful event: Phillip Delahoyde, Extreme Food and Beverage, Event Producer, and incoming NICA Director; Rey O’Day, NICA Executive Director; Davey Helm, Helm and Sons; and Mike Olcott, CEO, Kern County Fair

memories for the Guests. The Kern County Fair has joined NICA and said they are available to help NICA anytime. Once again demonstrating that “Together We Can” make lemonade out of lemons. ▲

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The Arizona State Fair Food Drive-Thru

All Alone EATING a CORN DOG Dennis Larson, CFE, Central East Coordinator

There are many cliches I could start with; unprecedented, unique, challenging, unparalleled, freakish, topsy turvy, and the over used “new normal,” my least favorite, as there is nothing normal about the times we are all enduring in today’s world. We could certainly make an argument that no other faction of the economy could have possibly been hurt more than us, the traveling Food and Carnival Industry. I’m sure the bar and restaurant, theater, concert, major league sports, convention and travel industries would argue they were hurt the most. I would say we are all struggling for survival and who will survive, succeed, and thrive will be the biggest challenge most all of us will ever have to endure. Those words, “the good that will come of this,” are certainly haunting while still in the middle of this, but we need to look at the options and opportunities. We have all noticed the new marketing catch phrase, as it doesn’t seem to matter if you are selling jewelry, automobiles, bagels, or landscape timbers the retailers all declare, “We offer you a clean and safe” shopping experience; when I hear this new catch phrase I’m always a bit amused. Why now? Was it dirty and dangerous before? Because of the times we are in what we should have taken for granted is now shouted from the rooftops as something new and unique as the market feels this is what the consumer is demanding, I would argue, should have always been. I don’t feel those of us in the traveling mobile Food Industry have to bang the “clean and safe” drum as if it’s something new. I believe clean and 20

November 2020 NICA News

safe is who we are and hopefully our customers know that and have come to expect it and certainly will continue to receive it just that way. We’ve always known that Fair Food folks have offered a high level of quality and uniqueness of food offerings that you just can’t typically get outside of a Fair, Carnival, or event. This year with virtually no Fairs, Festivals, or events to feed Fair Foodies’ desires, the crisis has required some creativity (which is what Fair Food people are best at). After all, who brought the world the deep fried candy bar and a donut burger, right? It’s become a season of hop scotch locations at everything from big box retailers, grocery stores, implements, motorsports, Harley Davidson dealerships, and even a few fishing bait shops. Most all temporary pop-ups have been very successful with long lines and some Foodies driving long distances to satisfy their Fair Food desires. Many of the Fairgrounds have sponsored Drive-Thru Fair Food offerings reverse-parade-style, with many using them as community fundraisers, once again showing how important food is and oh, so critical to Fairs. What my mantra for years, as a Fair Food and Beverage Manager, was, “It’s all about the show,” it’s gotta be “hot and fresh” and absolutely “a memorable experience.” That’s what makes Fair Food special and unique. If we don’t offer that trifecta we are just another storefront sandwich shop in a strip mall. People come to the Fair to be entertained and as simple, but important as, seeing their donuts or corn dog frying in front of them and/or their pork chop or ear of corn being grilled in plain sight. They take ownership of their food at the Fair and they want to watch “their own” funnel cake, cinnamon roll, or hamburger being

How crowds used to fill a space back in 2019

A socially distanced cheese curd line as seen in 2020

made just for them. Along with the show they want a showman, someone engaging who is really selling it and loves what they are selling as much as you love buying it. This is what will continue to separate us in the “Fun Food Business” from just another fast food on the corner they can get anytime, anyplace. The thing that occurred to me visiting the pop-ups this Summer is what was missing— the experience, which is driven mostly by the congregate atmosphere of enjoying Fair Food. The foods had a good show and were always hot and fresh, but to retain “social distance” (I now call it anti-social distancing), it removed the human factor from enjoying the typical food in a crowd. Eating a corn dog alone in my car driving home

just wasn’t the same as the experience of enjoying it on a crowded Fairgrounds, Carnival lot or favorite community event. After all, we are a “people” people, and the more, the better for a true Fair Food experience. I would summarize, perhaps nothing really all that new, but as we get back on our feet, get our wheels back up on the asphalt, and to survive and hopefully thrive we need to keep it:

1. Cleaner and safer than we ever did! 2. Hot and fresher than ever! 3. It’s all about a really good show, so put on a good one! 4. Sell it like you mean it and really believe it! 5. And always create a truly memorable experience! ▲

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A Guide to Communication Committees Throughout the country, Communication Committees have found success, sometimes in unexpected places: 1. Offered practical training for owners, temporary employees, and alcohol servers in areas like Guest services, Health Department rules, and responsible alcohol consumption. 2. Achieved unprecedented Food and Beverage per cap growth by working with the Fair to increase length of stay. 3. Researched, developed and launched a successful souvenir cup program that is profitable for both Fair and Vendors and increased the Fair’s brand recognition. 4. Raised the Guest service score of “completely satisfied” with Vendor customer service from 38% to 64% over a three-year period. 5. Experimented with promotions to find ones that increased revenues and Guest satisfaction.

 Guest Experience

Making Blue Ribbon memories is our shared passion.

 Community Public Relations

The Fair’s community IS the Vendor’s community. Let’s both make them better!

WHAT is a Communication Committee?

WHERE can you form a Communication Committee?

A group of Vendors and Fair Management that meets on a systematic basis to discuss and seek solutions that address mutual concerns.

Any Fair or Festival!

WHEN can you form a Communication Committee?

WHY have a Communication Committee?

The sooner the better!

 Communication

WHO can form a Communication Committee?

Concerns are solved by recognition, mutual discussion, and joint effort to solve the concern.

 Shared Knowledge

When we share the observations of our employees, we will have fewer leaks, improved traffic patterns, safer events, and increased profits.

 Impactful Promotions

Collectively design promotions that increase attendance, revenue, and quality of life in the community.

 Trends

Because trends travel, as do Vendors, Vendors are a valuable resource of ideas.


November 2020 NICA News

YOU! Because you care! Vendor Benefits  Communicating consistently means good ideas are shared sooner  Learning how others conduct their business  Keeping costs down and revenues up  Working together as an ensemble, not as competitors  Expecting to make critical choices that are successful is empowering  Conducting businesses more intentionally and conscientiously  Building loyalty and relationships

NICA is a membership-driven organization dedicated to strengthening relationships with the Fair, Festival, and Special Events Industries. This year, we sent a letter and brochure to over 250 members of the Fair Industry to encourage the creation of Communication Committees. We also wanted to make sure the NICA Membership had access to this information so that you could start contacting your Fairs. YOU are the important piece of the puzzle and you need to be part of the decision process as Fairs start to open during the next year.

HOW can you organize a Communication Committee? Ask a NICA Member, the NICA Office, and/or a Fair Manager to help you organize a Communication Committee.

Here are some basic steps for starting your Communication Committee: ˆˆ Set goals for what you want to accomplish ˆˆ Determine how many members your Committee will have ˆˆ Select the representation of one or multiple groups: Exhibitors; Concessionaires; Carnivals; Purveyors

ˆˆ ˆˆ ˆˆ ˆˆ ˆˆ ˆˆ ˆˆ ˆˆ ˆˆ ˆˆ ˆˆ

Invite Communication Committee members Choose time and place Prepare list of Committee members Decide when to meet: quarterly, during the Fair, off-season, or at conventions Develop meeting agenda discussion points Invite special guests Order refreshments or a meal when necessary Send reminders leading up to the event Take notes during the meeting Listen for understanding, not agreement Distribute notes, comments or suggestions to all Fair Vendors

“Together We Can Communicate!”

November 2020 NICA News


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November 2020 NICA News

From the Camera Roll...

John Giordano, C&C Concessions, and Dominic Palmieri, CCE, Odyssey Foods, meet to discuss the Arizona State Fair Drive-Thru

NICA Member Marco Arredondo, Noel’s Foods, cooking corn-on-the-cob, cornin-a-cup and other entrée staples

NICA Members Michelle Simpson, Suck it Up Concessions, and Mike Davis, Toucan Enterprises, preparing to serve funnel cakes

Kim Barr, CCE, Director, and Don Delahoyde, CCE, President, with their significant others Alan and Julie, sharing a meal together

Jennifer Giordano, CCE, C&C Concessions and NICA Foundation Treasurer, came by to visit with Rey at the Arizona State Fair Drive-Thru. She shared that the event helped them meet their PPP requirements, and later she shared that they sold approximately 900 cases of turkey legs in five weekends at an event that they thought they would sell about 300 cases. Like many of our members, this October event was the first time they had worked since March. Cheers to the Power of Drive-Thrus!

Old West Cinnamon Rolls headed into the oven at the Kern County Fair Drive-Thru

NICA Member Collen Helm, Helm Concessions, fixing corn dogs and lemonade

Welcome to the Arizona State Fair Food Drive-Thru

Turkey legs hot off the grill will fill the bill—Happy Thanksgiving!

Rey O’Day, Executive Director, stopped by to say thank you to Michael Searle, Assistant Fair Manager, for being a consummate host for all of us. His wife Karen (behind the camera) was my airport ride, and he understands how to support our members so that together we can all take care of our hungry Fair Guests! November 2020 NICA News


MEMBER CLASSIFIEDS Would you like to place a classified ad with us? Contact us at (813) 530-4750 or communications@nicainc.org

Restaurant Building & Business For Sale MARKET DEVELOPMENT: With this current asset remaining relatively inexpensive, in this 4th quarter, NOW is the time to take advantage of this great investment. With Markets rebounding with a strong rapid recovery, Investors are moving onward and upward and looking right through the current wall of worry and focusing on where the economy can go, versus the current state of the economy. They are seeing a future of desirable profitable results. Snatch it up, don’t get left behind! Turnkey, Well Established, Profitable, Yearly Blue-Ribbon Winning State Fair located Business, includes 2160’ Air-Conditioned Permanent Building, Equipment, Supplies, Inventory, Indoor

Seating, Take-Out Window, servicing Fair and Special Events, including continuous “Drive-Thru Fair Food” called “Taste of the Fair.” Call Theresa at (561) 386-1709 or email theresa@tcjohnsonrealty.com. ▲

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Custom Tote Bag Sets from $100 Tote Bags: $50 - $60 Quilts from $60 - $120 Also jewelry boxes, coffee mugs, wallets, mirror compacts, and many more items, starting at $10 Many available with your logo for business gifts. Contact Sue Nichols at fivecentride@yahoo.com or on her Facebook page by searching 5centride. ▲

Northwest Washington Fair Seeks Commercial & Food Vendors Newly expanded dates: August 12-21, 2021. Commercial space starting at $550, Food Concessions at 20%. Premium spaces available. Contact Frances Negranza at frances@nwwafair.com. ▲

“Renewals” continued from page 4 ►► Owen Stern

National Food Group, Inc. Novi, MI (2015)

Earl Strickland

Eagle Concessions, Inc. Candler, NC (2003)

Stephen Swika III

Pies N Cakes Scott Township, PA (2014)

Richard Valentine Jac & Do’s Pizza Tiffin, OH (2003)

Steven Van Horn

Jay Wells

Mary Wagner, CCE

Brandon Wood

Brady Waite

Carla Wood

Grandma’s Cookies Venice, FL (2019) Treat Truck, Inc. Hampton, MN (1993) GoCashless Corp Napa, CA (2009)

Wells Concession Wichita, KS (2002) Carl’s Concessions, LLC Johnston, IA (2019) Carl’s Concessions, LLC Johnston, IA (2019)

Thank you to all 59 Renewal Members for your continued support. This year all of the Renewal Members’ names will be placed in the Coca-Cola drawing for the $2,000 Gift of Travel. “Together We Can!”


November 2020 NICA News

“Announcements” continued from page 13 ►►

Deadline for Pepsi Rebates is Approaching! Are you planning to submit for your Pepsi rebate this year? The deadline to submit it is November 30th. Rebate forms are available in the “resources” area of your Online Member Account, at www.nicainc.org/pepsi, or by contacting the NICA Office. If you need assistance, contact us at (813) 438-8926 or nica@nicainc.org today. ▲

Al Hohenwald, Hohenwald Concessions, Has Passed It is with much sadness that we announce the passing of Al Hohenwald, longtime NICA Member before retirement, and a father of NICA Members Mark and Paul Hohenwald, Hohenwald Concessions. “I was infatuated by the Fair, so I went out and got a job, and I’ve worked out there every year since,” he told the Pioneer Press in a 2016 interview. Al Hohenwald got his strong work ethic from his parents, Fred and Theola, who owned a luggage shop, son Mike Hohenwald said. “He never sat still,” he said. “Even when he was retired and living at the cabin, he would get up at six in the morning, and he would go out to the pole barn and work until seven at night. He was always out doing something: working in the shop, working in the yard.” “I started working when I was 10,” Mark Hohenwald said. “I think I made 50 cents an hour, and I thought I was a high roller. He taught me to save. He always said, ‘If you can’t afford to pay cash, don’t buy it.’” Hohenwald is survived by his wife, three sons, five grandchildren and four great-grandchildren. View his full obituary at bit.ly/3oPRZhP for more information. ▲


YEARS Delivering Great Service For 25 Years

November 2020 NICA News



November 2020 NICA News

2020 Membership Contest Leaderboard* General Membership Jennifer Giordano, CCE........................................................ 2 Marcy Poorman.................................................................... 1 James Pope......................................................................... 1 Wayne Smith........................................................................ 1 Lee Stevens.......................................................................... 1

Councils Gentry Miller......................................................................... 3 Tom Hodson, CCE................................................................ 2 Brandy Arredondo................................................................ 1 Lindsey Constantine............................................................ 1 Kara Moederndorfer............................................................. 1 Kelly Myers........................................................................... 1 Ryann Newman.................................................................... 1 Erica Quintero....................................................................... 1 Jay Wells.............................................................................. 1

Board of Directors Jacqueline Bradbury............................................................ 5 Don Delahoyde, CCE............................................................ 2 Daryl Whicheloe, CCE........................................................... 2 Kim Barr, CCE....................................................................... 1 Andrew “Bruno” Broomfield................................................. 1 Sandy Class, CCE................................................................. 1 Vincent Nelson, CCE............................................................ 1 Kathy Ross, CCE................................................................... 1 Jeff Thornberry, CCE............................................................ 1

*Referral listing as of 9/30/20. Contact us if you see any inaccuracies. See back cover for rules and prizes.

Follow Us Online! Visit www.nicainc.org or search NICA on social media for the latest announcements, news, and pictures. We invite you to share or post your announcements, stories, photos, videos, and anything else that you would like to share to our accounts any chance you can. #TogetherWeCan

Do You Need a Card? All Renewal Members should receive a new Membership Card in the mail once they renew. If you haven’t received your card, please contact nica@nicainc.org or call (813) 438-8926 today! November 2020 NICA News



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November 2020 NICA News

National Independent Concessionaires Association, Inc.

For Off ice Use Only

1043 E. Brandon Blvd., Brandon, FL 33511 Phone: (813) 438-8926 • Fax: (813) 803-8460 Email: nica@nicainc.org • Website: www.nicainc.org

Date: #: q Member Renewal


First Name:

Last Name:

Name of Business: Physical Address: Mailing Address:

City :

City :

Primary Phone Number :





Cell / Secondary Phone Number :



Age Range: q 20-35 q 35-50 q 51-70 q 70+ q Other:

NICA News Preference: q Mail q Email

Referred by :

Annual Membership Fees Associate Membership

Regular Membership q

A person or entity who provides services to the Concession Industry.

Regular Member..............................................................$150


Fair / Festival (over 75,000 attendance)......................$150


Fair / Festival (under 75,000 attendance)...................$100

q Retired Member................................................................. $50


Manufacturer / Distributor / Supplier...........................$150

Business / Group Membership


Carnival / Circus Operator..............................................$150


Association / Special Services......................................$150

q Additional Member..........................................................$100 q Employee Member............................................................. $75

Includes five Memberships in one: one Regular Member, one Additional Member, and three Employee Members ($475 value).


Business / Group.............................................................$400

Additional Member : _______________________________________ Employee Member 1: ______________________________________ Employee Member 2: ______________________________________ Employee Member 3: ______________________________________ Regular membership categories Check a category below and provide a detailed description of your company’s services in the next column under Business Description.

Business Description Provide a detailed description of your business, products, and/or services below. This information will be used for your entry in the annual NICA Membership Directory and as keywords to search for your business on the NICA website.

________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________


Food / Beverage


Commercial Exhibitors / Retail / Merchants



Attractions / Entertainment


Cash q






Guest Services

Credit Card #:

General Routing Information List all states / provinces where you conduct your business.






Security Code:

Money Order q


American Express



Expiration Date:


___________________________________________________________ ___________________________________________________________ Accidental Death & Dismemberment Insurance The NICA-sponsored $10,000 Accidental Death and Dismemberment (AD&D) Insurance Policy is provided to Regular Members. List a beneficiary and a phone number below.

Beneficiary : _________________________ Phone : _____________

Applicant’s signature


Signature of Credit Card Holder q I authorize NICA to charge the agreed amount listed above to my credit card information provided above. I agree I will pay for this purchase in accordance with the issuing bank cardholder agreement.

Automatic Renewal Option q I authorize NICA to make automatic renewal payments for my Membership using the credit card information above. I shall update NICA with all changes to payment information or my intent to cancel automatic renewal payments prior to my next renewal month.

National Independent Concessionaires Association, Inc. 1043 E. Brandon Blvd., Brandon, FL 33511 Time Sensitive Mail • November 2020 Issue


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November 2020 NICA News  

"We Can Communicate Together!" Featuring Retooling the Drive-Thru, 2020 Board Election Results, Save the Dates for 2021: Movin' Forward, and...

November 2020 NICA News  

"We Can Communicate Together!" Featuring Retooling the Drive-Thru, 2020 Board Election Results, Save the Dates for 2021: Movin' Forward, and...

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