Contents • March 2020 Articles & Features 04 This Month’s Newest & Renewing Members 05 President’s Message 05 Director’s Voice 08 Riffing With Rey 10 Thoughts from a CCE 11 Association Announcements 13 Member’s Voice 14 Thank You for Attending the 2020 NICA Business Expo and Fare Foods Food Show: Focus on the Future 18 First Timer’s Scholarship Recipients Present Their Post-Convention Responses 20 Concession Business Cost of Operation 21 It Was a Friendly Fair Family Shootout! 5th Annual Fair Partners Shootout Held During Florida Week! 23 Introducing the NICA Association Health Plan 25 NICA’s Strategic Plan at Work 26 Disney’s Four Keys Create a Great Guest Experience
28 Champions of Change Hard at Work 32 Fleet Safety 35 From the Camera Roll...
Events & Contests 41 2020 Coca-Cola Membership Contest 42 2020 Events Calendar
AdvertiSers 37 Allied Specialty Insurance 12 Alpha Baking Co. 09 Berk Concession Supply 07 Carts Blanche 02 Coca-Cola 36 Fanestil Meats 31 Fare Foods 37 Firestone Financial 41 Haas & Wilkerson 42 Heinkel’s Packing 37 JKJ Workforce 38 Member Classifieds
30 Mr. G’s Quality Cut Meats 19 Rio Syrup 31 Schantz Mfg. 27 Soda Parts Express 12 Swanel Beverage 40 Source1 Purchasing 22 Sysco 34 Tastemaker Foods 41 The Best Around Trailer Shells 36 WNA
Dedicated to strengthening relationships with the Fair, Festival, and Special Events Industries through effective communication, education, benefits, leadership, and solutions The National Independent Concessionaires Association, Inc. is a Florida Corporation with an Editorial and General Office located at 1043 E. Brandon Blvd., Brandon, FL 33511 • Off ice: (813) 438-8926 • Fax: (813) 803-8460 • Online: www.nicainc.org The information contained in this Publication is based upon sources believed to be reliable. Readers should not act without professional advice. Cover to Cover © 1993-2020 NICA, Inc. All Rights Reserved. Thank you for a great convention season! March 2020 NICA News
This Month’s Newest Members! Rochele Bateman
Aldora (Dodie) Kjaer
Jack’s Kettle Corn Olathe, KS
Colglazier Enterprise LLC North Liberty, IN
Idahoan Foodservice Idaho Falls, ID Bayou Concessions Shelburn, IN
D & D Concessions South Haven, MN Mr. Sticky’s Inc. Antes Fort, PA
Badichi LLC DBA Mazel Marketing Brooklyn, NY
Far From Boring Hospitality Boca Raton, FL
Welcome to our 8 New Members! See page 41 for the 2020 Coca-Cola Membership Contest Leaderboard. “Together We Can!”
This Month’s Member Renewals Amanda Alcantara
Concessions by Cox of Georgia, Inc. Perry, GA (2015)
Malone’s Taffy Marion, IL (2014)
Leon Leather Co. Port Orange, FL (2017) Bair’s Concessions, Inc. Lancaster, OH (2016)
Bair’s Concessions, Inc. Lancaster, OH (2016)
The Pretzel Lady, Inc Saint Augustine, FL (2018) Betty J. Fike’s Food Corydon, IN (2008)
Jeffrey JJ Hickey
Miller’s Homemade Soft Pretzels Millersburg, OH (2018) M & M Product Marketing Redondo Beach, CA (2008)
Fantasy Amusement Company / Arlington’s Best Concessions Prospect Heights, IL (2010)
Healthcare Solutions Team Franklin, TN (2013)
Poppie’s Fresh Onion Rings, Inc. Plainfield, MA (2016)
Bary Bunts, CCE
Airgas, LLC Largo, FL (2018) Beck’s Taffy & Concessions Melvin, IL (2015) The Apple Cart, LLC Ellsworth, OH (2016) Cassata Concessions Daytona, FL (1993)
Tulare County Fair Tulare, CA (2014)
Teti Bakery Cleveland, OH (2014)
SAN-JON Enterprises Apollo Beach, FL (2018)
Betty J. Fike’s Food Corydon, IN (2008) Big Jim’s Concessions Firebaugh, CA (2007) Big Jim’s Concessions Firebaugh, CA (2007) Staci’s Sales, LLC Wintersville, OH (2011)
The Corner Grill Altamont, NY (2016)
Eastern States Exposition, Home of The Big E West Springfield, MA (2019)
The Corner Grill Altamont, NY (2017)
Concessions by Cox of Georgia, Inc. Perry, GA (2015)
FanFare Attractions LLC Minneapolis, MN (2019)
Downs Concessions Russells Point, OH (2016)
March 2020 NICA News
A. W. K. Ent. Inc. Milford, PA (2016) Hohenwald Enterprises, Inc. Oakdale, MN (2016)
Dickerson & Kenna Concessions Lebanon, IN (2017)
Michael Kennedy, CCE
Old Time Saltwater Taffy Wildwood, FL (2014)
Key’s Koncessions Southwest Ranches, FL (2014)
Bryan’s Concessions Argos, IN (2017)
Mel’s Food Milltown, IN (1994)
The Corner Grill Altamont, NY (2017)
Ulster County Agricultural Society New Paltz, NY (2019)
Clay County Fair Spencer, IA (2014)
Tent Renter Supply Tampa, FL (2019)
Tons of Fun Foods Douglasville, PA (2018)
Playland Amusements Garrettsville, OH (2018)
Playland Amusements Garrettsville, OH (2009)
Edward Porcelli, III
Spaghetti Eddie Edgewater, FL (2013)
►► “Renewals” continued on page 9
President’s PresideNT’s Message Don Delahoyde, CCE, President
group is two or more and there are no preexisting concerns. People are signing up now for a September 1st roll-out. Be one of the first 100 to As I write this, I am benefit! reflecting on all the good Besides all the great education, there were experiences I had during Florida Week in Tampa, Florida. two evenings where Fare Foods showcased a The 2020 NICA Business Expo variety of food and non-food products and NICA showcased Concession services to a packed and Fare Foods Food Show house. was a big success. NICA Each evening after the Food Show there was presented a number of valuable workshops including an active a complimentary, late-night happy hour, a great shooter insurance program, a food trends tasting, place to meet new friends and enjoy each other’s company. In fact, if you have not been fortunate DOT new rules, propane 411, a presentation on enough to attend our Business Expo, it is not all how to build attractive stands from shipping business. Sunday night, Fare Foods hosted a containers, new POS report systems and Super Bowl party with free food and drinks, and roundtable discussions regarding sales tax, a few were big winners on our Super Bowl pool. tip jars, transfer of ownership and health care coverage. Moreover, there were sessions on social At the end of the Food Show, a lobby full of folks media, influencers, speaking with confidence and eagerly awaited to see if they were the winner of the $2,500 Allied Insurance Cash Bonanza. style, and Concessionaire safety and security. And yes, the Hummel Group also rolled out the newest benefit for NICA Members: the NICA ►► “Message” continued on page 6 Association Health Plan with Cigna, where a
Kathy Ross, CCE, Immediate Past President
The 2020 NICA Business Expo and Fare Foods Food Show was a great success! We would like to thank all those that attended, participated in sessions, and most importantly, we would like to thank our sponsors. Our event is PROVIDED FREE OF CHARGE to NICA Members and non-members alike. It is our goal to educate all that are interested in the Outdoor Amusement Industry and have a fun time doing it. The event was well attended and many positive comments were received from attendees. We would like to thank Fare Foods for their partnership in this event. Audrey Poole’s oversight allows this event to go off without a hitch. Her ability to graciously put out fires and fix problems
is unmatched. NICA Executive Director Rey O’Day’s program of educational seminars was well attended and created ongoing discussions amongst those attending. Thanks to Linda Frisco, Membership Manager, and Jesse Willard, Communications Manager, for their attention to details and hard work. The amount of time and effort that goes into creating this event each year is tremendous and it could not happen without their teamwork. Jessica Gottsche, East Council Coordinator, was also integral in delivering the event. She moderated a session on Fair safety and participated in our very popular roundtable session. This session provided informal discussion about tip jars, transfer of ownership, health insurance, and sales tax. Jessica was also able to meet with the NICA East Council because
►► “Voice” continued on page 7 March 2020 NICA News
President: Don Delahoyde, CCE 1st Vice President: Sandy Class, CCE 2nd Vice President: Daryl Whicheloe, CCE Treasurer: Jay “Rocko” Russell Secretary: Vincent Nelson, CCE
Kim Barr, CCE Jacqueline Bradbury Andrew “Bruno” Broomfield Carmel Dyer-Pittroff, CCE Kelly Grout Kevin McGrath, CCE Lee Stevens Jeff Thornberry, CCE
Immediate Past President Kathy Ross, CCE
Past Presidents’ Council Dan Lusenhop Dominic Palmieri, CCE Paulette Keene, CCE
Joe Potillo, Jr. Greg Miller, CCE Tom Sattler, CCE Russ Harrison, CCE Richard Busse, CCE Tom Hodson, CCE Jim Hodson, CCE (Deceased) Tim O’Brien, CCE Ron Smith Adam McKinney, CCE Mike Pence, CCE Jack Woods, II, CCE Bob Hallifax, CCE Frank Parnell, CCE Larry Orme (Deceased) Larry Sivori Rich Wright Bill McKinney, CCE Arthur Pokorny, Jr. Gene O’Brien, CCE (Deceased)
Executive Director & West Council Coordinator : Rey O’Day
Communications & Marketing Manager : Jesse Willard firstname.lastname@example.org
Office & Membership Manager : Linda Frisco email@example.com
East Council & Social Media Coordinator : Jessica Gottsche firstname.lastname@example.org
Lindsey Constantine Samantha Fairlie Kelly Grout Thomas Hodson, CCE Mike Kramer Henry Mitchell Gentry Miller Cameron Murray Kelley Myers Vincent Nelson, CCE Joshua Nicholson
West Council Brandy Arredondo Kim Barr, CCE Irene Dugan Jan Gary, CCE Ryan Long Kara Moederndorfer Ryann Newman Erica Quintero Steve Vartanian Jay Wells
National Reps Duane Fischer John Harkey David Higginbottom Charles Ivory, CCE Mike McGrath Kevin McGrath, II Etta Pence, CCE David Spann R. Josh Stremmel George Wandrey, Jr. Ted Wentz Nick White
Do you have any questions or would like to get involved with NICA? Contact us at (813) 438-8926 or email@example.com today!
“Message” continued from page 5 ►► During the well-attended NICA Annual Meeting, The Modern Gentlemen filled the room with the National Anthem, the Year in Review was presented in photos and stories, the 2020 Board was installed by Past President Greg Miller, CCE, new CCE awards were awarded to Jan Gary and Bary Bunts, and the Coca-Cola Membership Contest winners were announced. The last event of the week for NICA is the Focus on the Future Gala. We had a hosted bar and appetizer hour, a tasty dinner with several courses, live entertainment, silent and live auction, and just a great evening of fun and fellowship. During our Gala Dinner, one of the exciting things we were able to do was announce the creation of our non-profit NICA Educational Foundation. This will enable us to award more scholarships and provide a tax advantage to all that contribute. The NICA Annual Meeting, Gala Dinner, as well as all the sessions, had very good attendance and I believe knowledge was acquired by all. The one perk of the week I did not mention is everything I have just listed above (sessions, parties, cocktails and dinners) are FREE TO OUR 6
March 2020 NICA News
MEMBERS! FREE REGISTRATION TO ATTEND ALL THE FUNCTIONS. If you have not been to this event, please mark your calendars for 2021. One last thing I would like to mention is a big THANK YOU to all our Directors, Sponsors, Audrey Poole and the Fare Foods folks as well as the NICA Staff that made the week flow seamlessly. The Board’s next face-to-face meeting will be our annual Spring Planning Workshop in April at the Marin County Fairgrounds in San Rafael, California. My hope is we will get the 2021 Expo plans in motion for an even bigger and better 2021 NICA Business Expo and Fare Foods Food Show for our Members. “Together We Can!” ▲
Don is a Grandfather! Congratulations to the Delahoyde family. Zoe June Delahoyde was born February 19th, 2020 to Phillip and Ania Delahoyde, Extreme Food and Beverage. What a wonderful blessing their family and for all of us in the extended family!
“Voice” continued from page 5 ►► most of them were in Tampa. These face-toface meetings help to bond our Regional Council together and are an important planning meeting for the coming year. Our Annual Meeting was standing room only. We presented two Certified Concessions Executive (CCE) recipients with their awards during the meeting. Congratulations to Bary Bunts, CCE and Jan Gary, CCE! After the meeting, we moved to our Gala. It was an amazing night! Mike Pence, CCE and Etta Pence, CCE were honored as our Hall of Fame recipients for their many years of service. Our newly formed NICA Foundation was announced and donations were offered from Ron and Laura Porter on behalf of Fare Foods, Fred Pittroff on behalf of The Giant Slide Company, and Carmel Dyer-Pittroff, CCE on behalf of Australian Battered Potatoes Company. Rey O’Day (to honor Eddie Porcelli, Jr.) and Jeff and I also made donations as individuals. The Past Presidents/Past Directors used the occasion to announce a $2,500 scholarship to be added to
Kathy Ross, CCE, Immediate Past President, opening the Annual Meeting with the Call to Order
the 2020 Scholarship Awards. The mission of the Foundation is to encourage education and foster leadership in the Industry. THANK YOU to all those who donated! I ended my Florida Week with the Fair Partners Shootout: a fundraiser sponsored by Florida Federation of Fairs, NICA and OABA. It is a great day of networking while having a fun time shooting shotguns. Thank you to all who came to the event and donated! As exhausting as Florida Week was, I love being able to visit with all of our Fair friends and family. Mark your calendars for the 2021 NICA Business Expo and Fare Foods Food Show: February 15, 16, and 17, 2021. Safe travels and see you next year! “Together We Can!” ▲
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Riffing With Rey
take it because now it is available and so am I?” Happy March, this is going I think that your life as to be a jam session riff—lots of Vendors encounters both of those thoughts as you rhythms and sounds. build routes by applying Our President Don for locations, don’t get them, Delahoyde, CCE is having Isabella Barona and then later they become speaking about her life quite the year: 2020 WFA Hall during the Focus on the available to you. I am glad of Fame recipient and 2020 Future Gala for the decision I have NICA President. As if that is not enough, this past month he made, and understand the mixed feelings that go with decision making. Our life experience builds had cataract surgery, which we hope will return his sight, and when I called him a few minutes ago empathy for each other. Thank You! When I came on board I had professional he was holding his first grandchild for the first goals, but I also made some personal goals: to get time; Zoe June was born on through to the end of convention season (now) February 19. I am glad to without catching anyone else’s flu or cold, gaining be sharing this banner year any weight, or increasing my blood pressure. I am with him. proud to say I did it! Several years ago, a For years I have listened to the conversation friend gave me a sign that about NICA forming its own foundation. Sometimes reads, “Sometimes when it was sitcom worthy dialogue. In the meantime, Don Delahoyde, CCE things are falling apart they and Kathy Ross, CCE we have put together a very strong Scholarship may actually be falling into Passing the Gavel at the Program and begun a First Timer Convention place.” That has been a NICA Board Meeting Scholarship that both deserve a new home in good thing to remember the NICA Foundation, where the mission is “to at different times in my life. August 1st, I came foster leadership development in the Fair and onboard as the Interim Executive Director and event Industries by providing support through on October 1st, the Board graciously hired me as educational scholarships, enhanced training, and NICA’s Executive Director. As many of you know, professional services.” One of my goosebump my commitment to this organization is long and moments during the NICA Expo Gala was to hear passionate. I also was pretty sure the position Isabella Barona share with our audience what her was never to be mine and that was ok with me. NICA Scholarships and education have allowed her Being offered the opportunity to serve made to do in her young life. Priceless! me ponder the question: “Do I pass on taking This month I made my first Fair visit of the something because it did not happen when I season to the Riverside County Fair and Date wanted it to, or do I reverse engineer my life and Festival. I was reminded how much I enjoy the reunion of possible New Members and current Members… always meaningful conversations. I have about 20 more visits in front of me including the Florida Strawberry Festival, Houston Livestock Show and Rodeo, and Miami Dade County Fair & Exposition. An anonymous thought to ponder: “There is a difference between knowledge and wisdom. Knowledge is knowing that a tomato is a fruit, not a Rey O’Day, Executive Director, at the Riverside County Fair vegetable. Wisdom is knowing not to include it in a and Date Festival with the Pacific Crest Family: fruit salad.” Keep tossing it up… cheers! ▲ Alan Barr, Kim Barr, CCE, Nate Wells, and Mat Wells
Rey O’Day, Executive Director
March 2020 NICA News
“Renewals” continued from page 4 ►► Laura Porter
Fare Foods DuQuoin, IL (2018)
Fare Foods DuQuoin, IL (2018)
Food Concession Signs Houston, TX (2016)
The Corner Grill Altamont, NY (2016)
The Corner Grill Altamont, NY (2016)
Earl Scheler, III
Aunt Martha’s Famous Foods Fairdale, KY (2017)
AGM Concessions - Alicia’s Mexican Kitchen Pasadena, CA (2019)
Advertise Your Business in
M. Stone Concessions Edgewater, FL (2014) Swain’s Concessions Crystal River, FL (2015) R & J Concessions, LLC DBA Rick’s Concessions Sarasota, FL (2019)
Ingo Van Styn
Euroshine USA Inc. Brooksville, FL (2019)
Villari Food Group Warsaw, NC (2014) Amusements of America Mt. Pleasant, SC (2014) Beak Amusements Greshom, SC (2015) Thank you to our 58 Renewal Members for your continued support! “Together We Can!”
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We have a variety of sizes to suit your ad—contact us at (813) 438-8926, email@example.com, or www.nicainc.org/advertising for additional information on sizes, prices, bulk rates, and more! March 2020 NICA News
Thoughts from a This month’s Statement of Communications & Management Philosophy is from our newest CCE Recipient Jan Gary, CCE, Leap of Faith Adventures, Inc. DBA JK Dots
Jan Gary, CCE
experience that engages with the guest, which can create a virtual reality experience and hopefully CCE Earned in 2020 a positive memory. So how does one get the “The following are my most out of life and work? By preparation. During personal and business mission our Employment Orientations, we discuss with statements. They mirror prospective employees what our business culture who I am and why I do what is, what our standards are and what we expect of I do, and how I do what I do. them—THEIR BEST! We share what I call ‘The Eight Going through the motions P’s to Success’ which if used will help them make of business and life are never more consistent choices with consistently better satisfactory to me if I do not keep my focus daily consequences and they will feel better about the on my mission below. consistency they have created in their life because My Personal Mission Statement: Have they have another tool to use in understanding a passion for life, be prepared, do my best, their decisions. These ‘Eight P’s’ are applied during listen, teach, encourage others to be their best, each presentation. appreciate the life God has allowed me to live, love 1. Your Philosophy of life determines whether and laugh often, and enjoy my family. you filter out other points of view or not and Company Mission Statement: To sustain learn from others. growth through education, training of staff and 2. Have a Passion for what you are about to do attention to details, empowering staff to make or you are wasting your time. postive memories with our Guests, supporting 3. Pray about the decisions you must make consumer loyalty and our brand, rewarding our allowing your mind to process all of your employees for best practices behaviors, and taste options. the fun! 4. Do the Preparation to be the best you can Everyday has it’s challenges, ups and be, or you are wasting your time. Set your downs. It is how I attack them that determines goals and objectives. the satisfaction I get at the end of the day. 5. Have the Persistence to read your objectives With ‘right’ or ‘wrong’ results, if I did my best, daily and keep your focus. the knowledge gained will help me make even 6. Praise the people who helped you on the better decisions next time. With that in mind, way. It will honor them and encourage them preparation is the best way to get the best in my to continue to help as it did you. life and in the workers we hire. Setting the bar 7. Have the Playfulness to enjoy the journey. of expectation at work allows those prospective employees to determine if they are willing and Every choice in life is usually followed by able to reach those goals or not. Those who are another decision caused by one’s first choice. may get hired. It comes down to simply this: Following these simple guides will help one ‘If you do your best, you never have to to make better choices in life with better make an excuse for it!‘ And the bar will never consequences, all of which are noticed by friends have to be lowered nor excuses made for seeing and family, and in your community of influence. ” ▲ and doing mediocre work. Young people today generally do not understand customer service Are you interested in applying for your CCE and customer expectations. With self-service, designation? Visit our CCE website today to one does not see someone else providing an learn about the process: www.nicainc.org/cce 10
March 2020 NICA News
Announcements Do you have any announcements that you would like to share with the membership? The deadline is the first day of each preceding month for your target issue. Contact us at (813) 438-8926 or firstname.lastname@example.org today!
Our Condolences to the Powell Family Thomas Joseph “Tom” Powell, a past NICA News Living Legend (June 2015), passed away at Alive Hospice in Nashville on January 21, 2020 at the age of 86. Tom was born in Scranton, PA on July 18, 1933. He was a proud graduate of the University of Scranton. Tom was preceded in death by his parents Tom and Alice, his brother Bobby, and his first wife and mother of his children, Rosamond. He is survived by his wife, Christine, his children, Julia Mulherin and her husband Paul, Alice Stanley, Thomas and his husband Paul Hill, Kevin and his wife Anne Marie, his five grandchildren, four great-grandchildren and cherished nephew and nieces. Tom was a sportswriter for the Tennessean newspaper from 1958 to 1972. He was the race announcer at the Nashville Speedway in the 1960s and 1970s. Tom was editor of the Amusement Business newspaper from 1972 to 2006. Since 2007, Tom has written a weekly column for OABA. During his long career, Tom was the recipient of many awards and honors including a board of director’s special award from IAAPA, being inducted into the IISA Hall of Fame, and the Showmen’s League of America Hall of Honor, as well as countless others. The funeral service for Tom was held at Holy Rosary Catholic Church in Donelson at 1:30 on Saturday, January 25, 2020. A celebration of Tom’s amazing life was held immediately after the church service at the VFW in Nashville. In lieu of flowers, please send a donation to the IISA Scholarship Fund in Tom Powell’s name: IISA Scholarship Fund, 6915 Riverview Dr. Riverview, FL 33578 As Tom would say at the end of each his columns, “Have all great days and God Bless!” ▲
2020 NICA Foundation Scholarships Available Online It’s time to think about college scholarships! For YOU or those of you with young people heading off to or planning on entering college, the 2020 NICA Foundation Scholarship Application is now online at www.nicainc.org/scholarship. We invite you to apply as soon as possible, as the deadline is June 1st, 2020. We have strengthened the scholarship program with the addition of the Regional Councils Scholarship in the amount of $3,000 and a Past Presidents and Directors Scholarship in the amount of $2,500, for a total of $30,500 this year. The Scholarship Program will continue to award two Gene O’Brien, CCE Vocational School Scholarships and one scholarship with a donation from Coca-Cola in honor of CCEdesignated members. The remaining scholarships will be provided using donations from the NICA Membership. Start planning for the next chapter in your life today! ▲
Calling All Contributers—Submit Your Photos, Stories & Videos! We love to hear from our NICA Members on such subjects as life on the road, the work of the Concessionaire, member announcements (births, weddings, etc.), food trends, transportation issues, and more! Send your stories, photos, videos, and anything else to email@example.com for consideration. You can also utlitize our submission tool at www.nicainc.org/submit-your-content or post it on our Facebook page www.facebook.com/nicainc. ▲ March 2020 NICA News
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March 2020 NICA News
Member’s Voice The greatest part of NICA is the Membership! The Member’s Voice influences where the organization is headed and what it can improve. The NICA Office has been continuing their survey of responses from Renewing Members. John Uhl, Century Industries, LLC, from Sellersburg, IN, has been an Associate Member since 1993. He describes his relationship with NICA as both “educational and social.” When he thinks of NICA, he thinks of both the Organization and the Membership. As the Industry evolves, he believes it is “important to stay abreast of Industry trends, and NICA has proven to be a key resource.” In addition to the information published by the Organization, he values the ability to “gain firsthand information on an issue from front line Members.” John believes that an important facet is NICA’s pursuit of issues that are vital to its members. He states, “These issues are frequently ones that can only be approached as a group with a common goal. When NICA works on behalf of my customers, it is working on my behalf as well.” He also explains his appreciation for the support provided by individual Members: “NICA Members are always ready to pitch in and help each other when assistance is needed. This attitude and approach to business benefits the Industry as a whole.” Century Industries designs and builds custom Food Concession trailers that, as John puts it, “help elevate our customers’ businesses to the next level.” The company began operation in 1978 and has innovated a number of Industry-firsts that have contributed to the advancement of Concession design including welded all-aluminum body construction and trackless sliding glass serving windows. Regarding his choice of favorite event: “If I have to choose one Fair that I attend that I feel stands at the top of the Industry, it would have to be the Minnesota State Fair. This is due to outstanding Fair Management in conjunction with top professional Concessionaires, and a customer community that embraces and supports the Fair
John Uhl, Century Industries, showcasing at the 2020 NICA Business Expo and Fare Foods Food Show
with an enthusiasm that I have not encountered elsewhere. Combined, you have an extraordinary Fair experience.” Regarding NICA Benefits, John feels that “NICA does a good job of negotiating preferential supplier terms for members, and keeping Members apprised of these arrangements.” He looks forward to receipt of the monthly NICA News, especially the commentary and profiles of individual Members. “I primarily read the print version as the battery is always fully charged.” He believes that the Fair business offers creative, innovative, hard-working people an environment in which to build a successful business. “If I could wave a wand and change any one aspect of the Fair, it would be business succession. While I understand the issue from the Fair Management’s viewpoint, I think that it is unreasonable to reach the end of a successful career, and only be able to recover the current market value of equipment.” He concludes on one last thought: “For people willing to make the effort, the Fair Industry offers business opportunities that are not commonly found in other sectors. Yes, it has its challenges, and while we all experience challenging days from time to time, it is still an Industry offering room to grow and a bright, long-term future.” Thank you for your responses John! ▲ March 2020 NICA News
for Attending the 2020 NICA Business Expo & Fare Foods Food Show
Focus on the Future This year’s event was the biggest ever! Two days of educational panels, seminars, workshops, and roundtables, closed out with the annual Food Show. The third day finished out with the last of the workshops and panels before launching into the Annual Membership Meeting and the Focus on the Future Gala. We couldn’t have done it without your continued support!
Special Thanks Go to Our Sponsors: Annual meeting Miller & Company
Cash Bonanza Allied Specialty Insurance
Cocktail Reception Five Star Catering Rudy’s Pizza and Slush
The Thomas Hodson Company Southern Oregon Food & Beverage The Best Around
Food SHow Ribbon Cutting & Champagne Toast Fluffy’s Hand Cut Donuts C&C Concessions
Gala Auction Chester Built Trailers Cornbelt Concessions 14
First Data Hummel Group Odyssey Foods Ross Concessions SAN-JON Enterprises White’s Concessions
March 2020 NICA News
Fare Foods R.E. Smith Russell Foods Vinnie’s Fine Foods Wings of Fame Productions
Membership Contest Coca-Cola North America
Past Presidents & Directors Luncheon & Meeting Paulette’s Food Service
The NICA Business Expo opened on Monday, February 3rd with “Active Shooter & Other Emerging Insurance Risks,” presented by Phil Teague, Hummel Phil Teague, Hummel Group, discussing Group. He discussed emerging insurance active shooter insurance, risks catastrophic loss and the unique needs that the Fair Industry, especially Concessionaires, have in regards to safety and regulatory compliance, and what is ahead. “Food Trends Cooking Demonstration” was up next, presented by Audrey Poole, Fare Foods. This seminar highlighted Mr.G’s staff asking Vendors that were who uses certain exhibiting in the Food Show, popular products including Mr. G’s, Rio Syrup, Lakeland Marketing, and more. Poole stated, “We had some great feedback and even after the show we were still getting compliments. I was really excited for the opportunity to be able for our Vendors to do this.” “Have You Seen Your Fair?” followed, presented by Eddie Porcelli, III, Spaghetti Eddie’s, who passionately made the case for taking good care of the customer and raising our quality standards. After a brief recess and a thorough setup Eddie Porcelli, III, and preparation by each Spaghetti Eddie’s, exhibitor, the Food Show speaking about the was about to began. “most important Suddenly, a bustling of asset of the Industry”
The ceremonial Ribbon Cutting and Champagne Toast opened the 2020 Food Show on Monday evening
activity at the registration booth signalled that it was time for the ceremonial Ribbon Cutting and Champagne Toast to occur, involving the 2020 NICA Board, along with Laura, Ron, and Trampas Porter of Fare Foods, and the Ribbon Cutting Sponsors Jennifer Giordano, CCE, C&C Concessions, and Dennis Fraleigh, Fluffy’s Hand Cut Donuts. This was followed by the official opening of the Food Show. Tuesday, February 4th began with a “DOT” seminar, presented by Francisco Acuna Francisco Acuna, DOT answering an attendee’s question Commercial/Safety Regulations Investigator. This session was very well attended and dealt with upcoming changes in DOT regulations and what that might mean for inter-state and intrastate travel during the course of the 2020 season. “Propane 411” was next, presented by Vincent Nelson, CCE, NICA Vincent Nelson, CCE, NICA Secretary, Secretary. This session discussing the do’s was dedicated to how to and don’ts of propane operate propane in your operation safely and effectively. Significant takeaways were “some new things about how a regulator works on our Concession trailers,” according to the presenter. Tom Hodson, CCE, East Council, and Mike Kramer, East Council, led the next workshop Tom Hodson, CCE, entitled “From Container to East Council, during a Concession Stand” where light moment
The Food Show filled up quickly with attendees! March 2020 NICA News
the presenters taught the audience the most effective way to construct a stand using common items that you would already have. “What Can Your Point of Garrett Giordano, Sale Do for You?” followed, Apex Ceph, and Tina Hollis, First Data, presented by Tina Hollis, hearing an attendee’s First Data. She went over thoughtful question Clover website updates, software options, and the new Clover enterprise reporting tool coming this Fair season, aided by a walkthrough of features by Garrett Giordano, Apex Ceph. “Sales Tax, Tip Jars, Transfer of Ownership Experience & Health Care Jessica Underberg, Insurance Roundtables” CFE, Erie County Fair, closed out Tuesday discussing Tip Jars afternoon, with Jessica Gottsche, East Council Coordinator, hosting Sales Tax, Jessica Underberg, CFE, Erie County Fair, hosting Tip Jars, Deb Aschmann, DAschmann, Inc., hosting Transfer of Ownership Experience, and Steck Johnson, Healthcare Solutions Team, hosting Deb Aschmann, Health Care Insurance. DAschmann, Inc., tackling the Transfer These discussions were of Ownership very well attended and covered a lot of ground on very popular topics that are relevant today. After the sessions for the day ended, Tuesday night’s Food Show picked up the momentum and was even more packed than the previous night! The evening ended with this year’s Cash Bonanza drawings sponsored by
Cash Bonanza winner George Moniz, NAME, with members of NICA, Allied Insurance, and Fare Foods
March 2020 NICA News
Allied Specialty Insurance. The Grand Prize went to George Moniz, NAME. Congratulations! Wednesday, February 5th opened with “Social Jessica Gottsche, Media & Influencers Social Media Tour,” presented by Coordinator, and Dominic Palmieri, Jessica Gottsche, Social CCE, Past President, Media Coordinator, and during their session Dominic Palmieri, CCE, Past President. This session discussed what to do and what not to do when promoting your business online and how to grow your followers. Next up was “Speaking with Confidence & Style,” presented by Rey O’Day, A group stretch, led Executive Director. She by Rey O’Day helped provided a valuable lesson everybody speak with in what to do and what confidence and style not to do when it comes to speaking. She ended the session with a group stretch exercise to loosen everyone up. “Safety & Security,” followed, presented by Jessica Gottsche, East Council Coordinator, and a panel consisting of Gene Cassidy, CFE, CEO, The Big E, Michael Doolan, Big Fun Inc., and Cheryl Flood, CEO, Florida State Fair. Each panelist gave a Jessica Gottsche, good overview about what Council Coordinator, they encounter each year moderating the Safety & Security and what they have learned discussion in regards to keeping their Staff, Vendors, and Guests safe and prepared. “Health Insurance,” closed out the afternoon, presented by Brian Thompson, Hummel Group. This session introduced the NICA Association Health Plan, which is explored in more detail on page 23 in this issue. After presenting the plan in more detail, there was a question and answer period where Brian Thompson, the attendees were able to Hummel Group, introducing the new voice their individual needs NICA Association and concerns. Health Plan
Installing Officer Greg Miller, CCE during the Passing of the Gavel Ceremony
NICA’s Annual Membership Meeting began with a rousing rendition of the National Anthem by The Modern Gentlemen, and went into the Year in Review, prepared by Jesse Willard, Communications Manager, and presented by Rey O’Day, Passing of the Gavel Ceremony, with Installing Officer Greg Miller, CCE, the 2020 CCE awards presentation, Food Show update, and remarks from both the 2019 and 2020 Presidents. Next up was the CocaCola Membership Contest Drawing with Lexi Gentleman, Coca-Cola. The winner of the Carnival Cruise Grand Prize was Jeff Horbowicz, Erie County Fair. Dennis Larson won both the $500 Membership Prize and $100 for bringing in the most New Members. Dan Lusenhop, Past President, won the National Leadership Prize. Attendees then entered the Cocktail Hour leading up to the Focus on the Future Annual Gala. Rey O’Day, Executive Director, took the stage to greet the attendees before breaking Rey O’Day, Executive Director, hosting the for dinner and introducing Focus on the Future the live entertainment by Gala evening The Modern Gentlemen. This was followed by words of wisdom from guest speakers Nancy Smith, CFE, IAFE Chair, Greg Chiecko, OABA President and CEO, and Marla Calico, CFE, IAFE President and CEO. Each of them commented on their continued support of NICA, shared concerns in the Industry, and the importance of Sister Organizations working together. After dinner, Hall of Nancy Smith, CFE, Fame recipients Gayle IAFE Chair, speaking McGrath, CCE, Past to Gala attendees
Hall of Fame recipients Mike Pence, CCE and Etta Pence, CCE with past recipients Gayle McGrath, CCE and Ron Smith
Director, and Ron Smith, Past President, took the mic and invited Etta Pence, CCE, and Mike Pence, CCE to approach the stage as the newest recipients of NICA’s Hall of Fame Award. They reminisced about their times together as selected photos scrolled past. Congratulations Etta and Mike! Afterwards, Rey O’Day, Executive Director, Audrey Poole, Fare Foods, Jennifer Giordano, CCE, C&C Concessions, and Audrey Poole, Fare Foods, Jennifer Giordano, CCE, Greg Miller, CCE, C&C Concessions, and Miller & Company Greg Miller, Miller & Co. took the stage to rollout the NICA Foundation. 2019 Scholarship Winner, Isabella Barona, then took the stage to tell the audience how much help that the NICA Scholarship Program has provided her. Donations were then offered from Ron and Laura Porter, Fare Foods, Fred Pittroff, The Giant Slide Company, and Carmel Dyer-Pittroff, CCE, Australian Battered Potatoes Company. Rey O’Day (to honor Eddie Porcelli, Jr.) and Jeff Ross, CCE and Kathy Ross, CCE also made donations as individuals. The evening closed out with the annual Live Auction and a handful of opportunity drawings, presented by the ever-energetic Dominic Palmieri, CCE, Past President. The camaraderie was wonderful, the fellowship outstanding, and the final tone set by the NICA Members and their generosity showed how the true spirit of our Organization really shines. We certainly made our Focus on the Future known. “Together We Can!” ▲ March 2020 NICA News
First Timer’s Scholarship Recipients Present Their Post-Convention Responses Congratulations to First Timer’s Scholarship Recipients Rachael Wolfe, Highlands County Fair, for being selected to attend the 2019 IAFE Convention and Jan Gary, CCE and Karen Gary, Leap of Faith Adventures, Inc. DBA JK Dots, for being seleted to attend the NICA Business Expo and Fare Foods 2020 Food Show. One requirement is to compose a report of their convention experience for this issue:
Jan Gary, CCE & Karen Gary
Well, I have always heard that things are bigger in Texas, and y’all, they were not kidding! The IAFE Staff and Committees pulled off a feat of brilliance that left every attendee wiser and hungry for more. As a first time attendee, it is tough to describe the feeling of walking into a conversation with some of the bust in the business and having them treat you as an equal but it gives me hope that despite the obstacles thrown at Fairs in these modern days that our Industry will remain strong and relevant under the guidance of those mentors. Needless to say, there was no shortage of fabulous information. Sunday morning started with a bang at the Principles of Food and Beverage course given by NICA’s Executive Director Rey O’Day. It was standing room only as attendees received a crash course in all things food from one of the most respected veterans in the Industry—don’t forget, food drives your attendance! Truthfully the week was a blur, as I found it nearly impossible to choose between the different talks, courses, roundtables and other activities; I needed three more of me to soak in all of the information that could have been taken in. From the keynotes to the Trade Show to the roundtables, to the Ed Shed, if you are not attending this event what is your excuse? This is a one stop shop for all things Fair, and as I came to find out, you have an entire Industry cheering you on and ready to help. Above all, a huge thank you to everyone at NICA who helped make my trip possible. It was an eye opening week and it reaffirmed that I am exactly where I want to be. ▲
Over the years of NICA Membership we’ve thought how educational and interesting it would Focus on the Future be to go to Florida 2020 NICA Business Expo & Week, be part of the Fare Foods Food Show NICA Business Expo, experience Gibtown, and meet new people, but February is the time of year we build equipment and put our resources into the season ahead. This year we learned of the First Timer’s Scholarship Program and turned in our applications. To our surprise and amazement we were chosen! And it was surely worth our effort! Thank you for the opportunity to attend the NICA Business Expo. It was relaxing yet invigorating, educational yet not overwhelming. We enjoyed the smaller more friendly venue and opportunities to meet and share with Concessionaires from other parts of the country. The Food Show was delicious, plus we saw new ideas and products. The First Timer’s Scholarships definitely made it affordable at a time of year when we are watching the budget closely. The NICA Business Expo had a fully engaging, enthusiastic crowd from all parts of the country, mostly Midwest and East and generally more low key than our Western friends, but all fully committed to the Industry we call Fairs. Rey O’Day’s enthusiasm and organization were evident and Kathy Ross, CCE had the meetings well in hand. Meeting the NICA Office Staff—Jesse and Linda—was a delight, putting faces with the voices with whom we speak. From comfortable resort garb to dressy dress, from soft Southern voice to New Englander brisk, we met and enjoyed new friends from all regions of the country and all sizes and types of Fairs and
Highlands County Fair
March 2020 NICA News
Leap of Faith Adventures DBA JK Dots
events. The scene is a gentler pace than our West Coast rush, and events are generally smaller in acreage and days, but the level of dedication is top notch all across the country. Highlights were sessions by talented speakers discussing finding and keeping employees, safety, vehicle travel, new foods, honing your public speaking skills, developing social media and its business value to reach today’s Fairgoer among them. The Food Show with Fare Foods was intimate, not overwhelming, and delicious with lots of yummy tastes and treats, and some new ideas to bring back West. Discussions of all the Benefits NICA makes available to each Member were very important, especially the introduction of what will prove to be a very necessary NICA Association Health Plan—in its infancy but being carefully planned for the valuable medical care we must provide for our families and businesses. Our visit to Gibtown was much too short, and there was not enough time to visit the International Independent Showmen’s Museum. We definitely need to plan a trip back to see that. One of the items that stood out was the well
run Annual Meeting—it was well organized, well thought through, opened with tribute to our wonderful United States, and was organized with Robert’s Rules of Order! It was a refreshing statement of leadership and the process of doing official business! We are oh so glad we applied and were accepted as recipients of the First Timer’s Scholarship. It was a wonderful gift and a blessing to be in Tampa and meet new friends with the same focus and dedication to Fairs. Now we return with West with renewed energy for the 2020 Season. Thank you NICA family! ▲
2020 First Timer’s Scholarships Now Available Online Have you always wanted to attend the IAFE, WFA and/or NICA Conventions but just haven’t committed to it? Whether it be because of expense, timing or any other reason, NICA is here to help get you there! Visit us online to apply today: www.nicainc.org/first-timers
RIO SYRUP CO.
St. Louis, MO 63103 | 800-325-7666 | www.riosyrup.com Distributed through Fare Foods 1-800-651-1601
March 2020 NICA News
Concession Business Cost of Operation In order for Fairs and Concessionaires to understand each other, it is important to understand the Cost of Operation for each. NICA has been providing that information for decades, which also means occasionally we need to update it. In the past few years it has become important to understand the impact of rent on the net profit and therefore the impact on pricing to our Fair Guests.
Net Profit Gross Sales Tax (7%)
Annual Costs from Profit & Loss $10,000 $700
Food Cost (25%)
Labor Cost (18%)
Fixed Cost (3%)*
*Camping, Stock Trucks, Electric, Rubbish, Permits FIRST NET at fair $2,500 or 25%.
Truck & Trailer permits (5%)
Off Season Storage (0.5%)
Merchant Services (1%)
Tags & Registration (0.5%)
Additional costs leaves $950 NET NET or 9.5%.
When rent is increased from 22-24% (a 2% increase as it is generally portrayed) it would be a $200 increase in cost to the Concessionaires. When you take that $200 from the Actual Net of $1,550 (in this case), that represents 12.9% of the net to the Concessionaire. When that happens, a Concessionaire needs to increase prices by approximately 10% to recoup the additional cost imposed by a rent increase of only 2%! Food prices to the patron tend to be a complaint frequently noted in Fairgoersâ€™ surveys. We must understand the effect that rent has on the price of food to our patrons. To every action there is a reaction! â–˛ 20
March 2020 NICA News
It Was a Friendly Fair Family Shootout!
5th Annual Fair Partners Shootout Held During Florida Week Kathy Ross, CCE, Immediate Past President & Dan West, Florida Federation of Fairs On a beautiful Florida day with temperatures in the 70’s and sunshine it was a great day for the 5th Annual Fair Partners Shootout. Attendance was up and a great crowd gathered to network and have a fun time. Mother nature kept the winds gusty which added to the fun! Teams gathered from all over the Industry. Thanks to the support and cooperation of many people, including NICA, OABA, and the Florida Federation of Fairs, the event was a great success! The concept for the Shootout started with the idea that there was a need for a networking event in February when so many of the Fair Industry associations were in town for their national meetings. The Florida Federation of Fairs, NICA and OABA joined in with their support and help. All three organizations promoted the event through communication with their members. A special thanks to Jeff and Kathy Ross, CCEs with Ross Concessions, as well as Linda Frisco, NICA Membership Manager, who worked diligently on behalf of NICA to round up silent auction items, promote the event to potential shooters and sponsors, and assisted with all aspects of the event. A special thanks also to OABA and those that participated squeezed it into an already tight schedule of events for that week. The Florida Federation of Fairs was also well represented with numerous Fair teams. It was also a special treat to have Nancy Smith, CFE, IAFE Chair, Jessica Underberg, CFE, Past IAFE Chair, and Marla Calico,
Dan West, Florida Federation of Fairs Executive Director, and Matthew Reithoffer, High Shooter winner
Marla Calico, CFE, IAFE President and CEO, and Nancy Smith, CFE, IAFE Chair, with some of the raffle prizes
Nancy Smith, CFE, IAFE Chair and South Carolina State Fair, Jessica Underberg, CFE, Past IAFE Chair and Erie County Fair, Lisa Hinton, Past Florida Federation of Fairs Executive Director, and Marla Calico, CFE, IAFE President and CEO
CFE, IAFE President and CEO, to join us for the shootout! Throughout the day, shooters and viewers enjoyed drinks, snacks, strawberries, and a great Cuban food buffet to finish out the day. It was an event that novices, as well as experienced shooters, enjoyed and an event which has become a tradition in efforts to bring a great networking opportunity to the Fair Industry partners. Highest team score went to Reithoffer Shows, with Matthew Reithoffer as High Shooter. David Belcher, The Eatery Huts and Footsie Wootsie, was awarded the Lowest Shooter designation. Plan to gather a team and join us in 2021! A special thanks to our 2020 Fair Partner’s Shootout Sponsors! Corporate Sponsors: Belle City Amusements; Deggeller Attractions; Florida Strawberry Festival; North American Midway Entertainment; Ray Cammack Shows; Reithoffer Shows; Strates Shows; and Tons Of Fun Shows. Ammo Sponsor: South Florida Fair. Awards Sponsors: Deggeller Attractions and Manatee County Fair. Station Sponsors: Central Florida Fair; Citrus County Fair; Clay County Fair; Danny Grant’s Cowboy Circus; The Dennis Lee Show; Florida Strawberry Festival; Gabby’s Kitchens; Greater Jacksonville Agricultural Fair; GrooverParrish Grove, Inc.; Hardee County Fair; Harmony Artists; Lake County Fair; Lightning Wireless Solutions; O’Brien’s Food Services; Pasco County Fair; Pickle Barrel Steak Tips; Show Me Safari Petting Zoo; St. Lucie County Fair; Super DogOn-A-Stick; and Suwannee County Fair. Beverage Sponsor: Pepin Distributing Company. Strawberry Sponsor: Hinton Farms. ▲ March 2020 NICA News
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March 2020 NICA News
Strategic Plan At AT Work WORK Rey O’Day, Executive Director This is the time of year when last year’s Strategic Plan gets buttoned up and this year’s begins. This process was developed in the Spring of 2012 and continues today. NICA’s Strategic Plan is steered by four guideposts: Serving Membership, Being a Voice in the Industry, Growing Benefits and Obtaining Financial Stability. It is based on creating SMART (specific, measurable, attainable, relevant, and time based) goals. One of the packed corners of the Commercial Exhibits It is our living document: when goals are met Symposium at the IAFE Convention or no longer relevant they leave the plan, and when new attainable ideas are brought fourth they of $500 to encourage members to attend IAFE, find their way into the plan. This process provides WFA or NICA Business Expo for the first time— focus for the Organization that is not disrupted by there were three recipients (see page 18) Staff or Board leadership changes. Here are a few • Announced the formation of the NICA of the goals that have been met using Strategic Educational Foundation in 2020 Planning: The work of the plan is accomplished in • Formed the NICA Merchant’s Task Force to committees led by NICA Officers, facilitated by prepare the Commercial Exhibits Symposium Staff and powered by NICA Members. The Chair in collaboration with the IAFE Commercial of each committee is determined by office. The Exhibits and Concessions Committee that was 1st Vice President, Sandy Class, CCE, chairs held during the 2019 IAFE Convention Professional Voice in the Industry; the 2nd Vice • Upgraded the new NICA Membership Package President, Daryl Whicheloe, CCE, chairs Benefits; • Wrote a protocol for NICA leadership to follow the Secretary, Vincent Nelson, CCE, chairs when visiting any function on behalf of NICA Membership; and the Treasurer, Jay Russell, including Fair visits chairs Finance and Budget. The President, Don • Updated and published the NICA Delahoyde, CCE, is an ex-officio member of each Communication Committee brochure committee. • Pursued a NICA Association Health Plan with Jessica Gottsche, East Council Coordinator, the Hummel Group that was announced at facilitates Professional Voice in the Industry, the NICA Business Expo and will roll-out in Jesse Willard, Communications Manager, September 2020 (see pages 23 and 24) facilitates Benefits, Linda Frisco, Membership • Added a classifieds section to 2019 Manager, facilities Membership, and Rey O’Day, publications (see page 38) Executive Director, facilitates Finance and Budget. • Created a credit card annual auto bill pay as a renewal option ►► “Plan” continued on page 30 • In 2019/20 offered “First Timer” scholarships March 2020 NICA News
Disney’s Four Keys
Create a Great Guest Experience Rey O’Day, Executive Director
As some of your know, I am an Event Management Instructor at University of California – Riverside to J-1 Visa Students whose program includes an internship program at Disney World, Florida. As part of this program, they write several reflective reports for me. They regularly mention the power of learning to use Disney’s Four Keys in every situation: Safety, Courtesy, Show and Efficiency. They were designed as a hierarchy, so Safety always comes before Courtesy; Courtesy always comes before Show and so on in that order. I think there is much to be learned as Fair Business Owners from this program about how to train temporary labor in our Industry. In 1956, Walt Disney created the roots of the concept which was codified in 1971. More than fifty-five years later, these Four Keys serve as the foundation for everything Disney does. Because they are simple, concise, and easy to understand, Employees feel empowered to prioritize and make decisions based on these core work values. Safety is first because it must be the priority in every decision and never be sacrificed for another key. For our Industry, it involves safe food handling, booth set up, product recalls, fires, drunkenness, rule following, emergency exit locations, and dangerous weather to name a few concerns. Because we are the front line of our events, we must also emphasize that when we see or hear something suspicious, one must report it immediately to Supervisors and/or Security. The primary responsibility all companies have for their employees and patrons is Safety! Courtesy must be at the heart of contact with Guests of all ages and nationalities as well as with colleagues and partners. One of my students wrote, “I’ve gained the skills to hear the guest’s story to the end and sympathize and suggest solutions and alternatives even if it was not my fault.” This is about developing eye contact, positive energy, and enthusiasm for smiles. A Disney tip is to use two or five fingers when giving 26
March 2020 NICA News
directions because it is more polite. Courtesy is also about an act of “Guest recovery,” when having to disappoint a Guest because of a safety concern like a recalled product, or providing another ice cream cone when a person drops one. Do everything in your power to avoid criticism regarding your service, quality, and honesty because your reputation is based on it. Show means ensuring that one’s work area is show-ready at all times. It requires wearing clean uniforms, having clean finger nails, no hand written signs, and lights bulbs that work. Remember, “Details create the big picture.”What is your company’s story and who and how do you tell it? Is it Grandma’s recipe, are you a local artist, are you a generational business, or do you have a Facebook page? Show is the essence of a business that builds relationships and makes good impressions. Efficiency is often about executing excellent communication techniques and sharing useful information with Guests, Employees, Fair Staff, and fellow Fair Businesses. It treats time as a resource to save, pays attention to data, keeps technology updated, and helps balance Employee energy. Efficiency is a requirement if you want to be successful without a lot of unnecessary drama. According to one student, here is how they work in hierarchy together: “The Four Keys have really helped me to know what to prioritize in each situation. For example, there are times when a child would come running or climb a tree and as ‘Safety’ is the first thing, I decided to shout or
call attention to the child (always politely) even if it is not a good ‘Show’ because people turn and worry about what is happening and interrupt their conversations.” Others wrote, “They helped me feel a little more confident declining an action if it jeopardized my safety and was helpful when explaining to a Guest the reasoning behind some of our rules.” And “It helps justify reporting problems or taking action because I could cite the Four Keys as a valid reason to do so.” I invite you to use Disney’s Four Keys or develop your own four core work values. You can do this for your company right now, this season. Then publish them, make decisions based on them, and train your Employees to use them enough that they become a habit at your company; one that unifies and standardizes the work of you and your Employees. Remember to motivate them with post-it notes, thank you’s, pins, kindness, and by paying attention. The goal is achieving consistent and excellent Guest experiences. Creating your own Four Keys helps you and
your Employees stay focused on just four areas of customer service versus trying to remember every little rule and guideline. I used this theory with the Los Angeles County Health Department as the Concessions and Commercial Sales Manager at Fairplex. I said, “Give me the five most important food safety practices and we will focus on and enforce them.” Our reports scores soared and our violations tanked. A Four Keys work philosophy helps everyone confidently know what really matters and what to prioritize when challenged with work situations. It is a relevant concept to good hospitality, good guest service and good management. And when you have accomplished this, bring it to your Fair’s Communication Committee so it can be shared Fair-wide and someday, maybe Industrywide. By the way, if you have already done this, please share it with Communication Committees where you play. Otherwise, if your Fair does not yet have a Communication Committee, please contact me at firstname.lastname@example.org and let’s get one started—AND publish your accomplishment in NICA News. ▲
March 2020 NICA News
Champions of Change Hard at Work Rey O’Day, Executive Director Convention season is “in the bag” and what a wonderful bag of good ideas and new tricks it was. Last NICA News, Don wrote about some of the highlights of the IAFE Convention like our well attended workshops and interactive Happy Hour sponsorship. Here are a few more highlights from the International Association of Fairs and Events Convention. One of our traditions is to host a conversation over lunch with our Advisory Committee, a group of Fair Managers (large Fairs and small Fairs) from all over the country who commit to a three year term to help us strengthening our relationships with each other. In recent years the safety and security of our NICA Members has become an important concern. Out of that conversation Gene Cassidy, CFE, Big E CEO, came to the NICA Business Expo and lead a panel on the topic. Next year, as incoming IAFE President, Gene assured us that it will be a topic at next year’s IAFE Convention. This is a perfect example of how effective communication that leads to solutions is at work throughout these conventions. A big shout
Enjoying lunch before the Advisory Committee Meeting
March 2020 NICA News
The 2019 Board of Directors with Rey O’Day, Executive Director, at the 2019 IAFE Convention: Don Delahoyde, CCE, 1st Vice President, Mike Pence, CCE, Director, Andrew “Bruno” Broomfield, Director, Kevin McGrath, CCE, Director, Jay “Rocko” Russell, Treasurer, Carmel Dyer-Pittroff, CCE, Director, Sandy Class, CCE, 2nd Vice President, Dan Lusenhop, Immediate Past President, Kim Barr, CCE, Director, Kathy Ross, CCE, President, Vincent Nelson, CCE, Secretary, and Daryl Whicheloe, CCE, Director
out to NICA Past President and Hall of Fame Award recipient, Ron Smith, who has sponsored this tradition for over a decade! When you see Bob Batista, CFE, Director, Western Idaho Fair, Shari Black, Chief Programs Officer, Wisconsin State Fair, Gene Cassidy, CFE President & CEO, Eastern States Exposition—“The Big E”, Vicki Chouris, Ron Smith, Past CFE, CEO, South Florida President and Advisory Fair & Palm Beach County Committee Luncheon Expositions, Brock Gilmour, Sponsor and Kevin Chief Executive, Royal McGrath, CCE, Director
Agriculture Society of N.S.W., Kent Hojem, CFE, CEO, Washington State Fair & Past IAFE Chair, Renae Korslien, CFE, CEO, North Dakota State Fair, Melanie Linnear, VP of Food Service, State Fair of Texas, Dan Mourning, General Manager, New Mexico State Fair, Jeremy Parsons, CFE, CEO, Clay County Fair (Iowa), James Romer, CFE, Assistant Fair Manager, North Carolina State Fair, Scott Suchomski, CFE, CEO, Tennessee Valley Fair, Nancy Smith, CFE, General Manager, South Carolina State Fair and 2020 IAFE Chair, and Jessica Underberg, CFE, CEO, Erie County Fair and 2019 IAFE Chair, please thank them for their commitment to support all the aspects of our Industry with their leadership. The other important meeting we hold there is our Business Review of the NICA Sysco Marketplace. Rodger Smith, Vice President of Business Development; Rebecca Kelley, Vice President of National Accounts-Entertainment; Bree Anne Gillespie, District Sales Manager, San Francisco; and Drew Ammerman, Senior Marketing Associate, Riverside represented Sysco. Emma Ryder, Senior Director of Program Development and National Accounts; and Anais Veiga, Regional Client Manager, represented Source1 Purchasing. The program has approximately 500 producing accounts and spending increased 9.17% or approximately 1 million dollars. Obviously Fair season (or 3rd quarter to the accountants) experiences the most participation. Our biggest purchase categories are protein, canned and dry goods, and frozen followed closely by produce. A pop up Food Show in San Francisco and Dallas were helpful to our Member Buyers. With Emma, Rey O’Day attended the National Restaurant Show in Chicago and the Buyers Edge Convention and Food Show. Many of our WFA Food Show Vendors and products came from
Annual NICA Sysco Marketplace Dinner following the Business Review
Daryl Whicheloe, CCE, Director, and Vincent Nelson, CCE, Secretary, staffing the NICA Booth during the 2019 IAFE Convention Trade Show
Kathy Ross, CCE, 2019 President, presenting CCE awards to Sandy Class, CCE, 2nd Vice President, and Carmel Dyer-Pittroff, CCE, Director
these shows. Also an intensive testing of Ventura Oils was conducted at the LA County Fair and written about in the last NICA News by Dominic Palmieri, CCE, Past President. Emma, Rebecca and Rey also updated the NICA Sysco Marketplace Playbook. One of the newer traditions that has developed at IAFE is that, in teams of two, our Board is invited to speak to each Zone Meeting. We also hosted well attended sessions such as “The Changing Landscapes of Commerical Exhibits,” and “What Makes Fairs Affordable.” This year we shared some of the ways NICA leaves the communities in which we play better by raising funds for livestock shows, foundations, and scholarships. We also put together a fun video of clips from nationally televised food shows where our Members presented their sense of fun and creativity with new food ideas. It played throughout the NICA-sponsored Happy Hour. The theme of the 2020 IAFE Convention is “Clear Vision.” Our two organizations are already meeting to create a clear vision for our participation plan at the convention to be held in San Antonio, TX: November 29 – December 2, 2020. ▲
What Makes Fairs Affordable session with Rey O’Day, Executive Director, and Panelists James Romer, Jennifer Giordano, CCE and Kevin McGrath, CCE March 2020 NICA News
“Plan” continued from page 25 ►► Each committee submits an oral report regarding their progress to the Board of Directors at two meetings a year and every committee presents a review/update of their work at the November and April Board of Directors meetings. The final oral and written report of these goals is due at the February face-to-face meeting. And then the cycle starts over again. This discipline allows us to see projects through even when leadership changes, and also provides a vehicle through which new leadership can add projects and ideas without causing disruption. Currently, every committee will have met once before the March 18th Board of Directors meeting. The Benefit Committee will be approaching some new companies, reviewing the NICA Benefit Protocols, appraising the CCE Program and encouraging Members to use Benefits by distributing the Benefits Guide at Fairs. The Membership Committee wants to put some fun competition into the membership drive with a new Championship Belt for the one who
Kathy Ross, CCE, Past President, and Lexi Gentleman, Coca-Cola, with 2020 Membership Contest Winner Dennis Larson, Minnesota State Fair (retired)
brings in the most members, build a Council for Commercial Vendors, and improve communication with Renewing Members. They have also set their next meeting for May 19th. Of course, everyone who brings in a New Member is eligible to win $500 and/or a cruise package sponsored by Coca-Cola. The Voice Committee and the Finance and Budget Committee will meet shortly after this article goes to press. In closing, as so much of what we do reflects… NICA’s Strategic Long-term and Short-term Goal Planning works because we know “Together We Can!” ▲
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March 2020 NICA News
Fleet Safety Phil Teague, Jr. CIC, CRM, Hummel Group
Industry, I made a commitment to continually strive to add value in primarily three ways: the We (the Hummel Group, our clients, and product, the service, and through education. It is our insurance company partners) are rapidly the third of those three goals that will be the focus approaching the 10th anniversary of the first of this article. Concessionaire policy we built that was the When the opportunity presents itself to give springboard for the Concessionaire Insurance Insurance 101 seminars, and often when I meet Program and what has become my teamâ€™s focus. with a prospective client, I acknowledge that My primary goal when I met with Ryan and Kelly most people dislike insurance. Now there are Kuzma of Linn Enterprises was to provide a various reasons for this, but fundamentally I level of coverage that would assist their recently believe it boils down to two. Most people donâ€™t purchased business, survive a major incident understand the policy/contract that they buy that could threaten their ability to pay the bills, and that lack of understanding places them in and provide well for their five children. I found it a situation where they are not in control; so, difficult to find the type of program that would do education gives an insurance buyer a better what we needed it to do, and after asking/begging understanding and therefore greater control. Even I found an insurance company to do much of what though most people will never love insurance, was needed to accomplish my/their/our coverage my hope is that at the very least, an appreciation goals. When Ryan suggested others would be for what insurance is and what it has the power interested in what we put together for him and to do for your business will grow. Moreover, Kelly, I had no idea what the next nine years would as a Certified Risk Manager, I understand that bring, no idea. helping my clients avoid or reduce the impact of Today we are licensed in 48 contiguous states a loss will in the long run, help them to maintain and work with hundreds of Concessionaires a comprehensive insurance program at a cost and many other businesses in the Outdoor value. Amusement Industry all over this great nation. Typically, a Mobile Food Businessâ€™s largest When we made the decision to focus on building exposure to a catastrophic loss are their vehicles relationships and a book of business in this on the road. And with certainty, I can tell you 32
March 2020 NICA News
that the vast majority of the claims we see from Concessionaires are auto related. Most businesses we work with operate in multiple states and many of those operations require Commercial Driver’s Licenses (CDL). The operations often fall under DOT regulations, and fair or not, consistent or not, many of the same requirements of for-hire trucking operations are imposed and do apply to your fleet. Last year I gave a presentation at the NICA Business Expo and Fare Foods 2019 Food Show to discuss fleet risk management and I asked this question to the participants: Do you see yourself as a trucking company? And after a moment of consideration the answer I received, was; “Well, the DOT does, so I guess we should.” I am the father of eight children (yes, I am aware of how that happened), but until I saw myself as a father, I did not take my responsibilities as a father seriously. It wasn’t until I embraced that role and owned it, that I then became a much better dad. The same is true for the various hats you wear as restaurant owner, Human Resources Manager, R&D Department, Safety Manager and trucking company. Over the last several years the state of the commercial auto insurance market has hardened and has been under greater underwriting scrutiny. In laymen’s terms, rates have gone up, in some cases significantly, and underwriters are paying more attention to the details of individual businesses, especially businesses that fall under the purview of the DOT. Many insurance companies have decided to no longer provide coverage for large commercial auto fleets and/ or trucking companies in certain regions of the country, or simply removed themselves from the marketplace altogether. Why? Now, I am certainly not asking you to feel sorry for insurance companies; however, the reality is, many if not most are losing money on their commercial auto book and in some cases a lot of money. Here are some of the trends that are causing this:
• • • •
Increase in distracted and impaired driving More vehicles on the road Rising medical and vehicle repair costs Litigation (increased likelihood of a bodily injury lawsuit which has resulted in larger settlements)
There are others, but these, from my
perspective, are the most prominent. So, what does the Fleet Manager of a Concession-based trucking company do to protect his/her family, employees, equipment and increase the likelihood of maintaining the quality coverage and preferred rates that he/she and the Industry would like to enjoy? To a large extent, keep doing what you’re doing. That being said, here are some things to take a hard look at that can help. (These strategies are relevant whether or not you fall under the scrutiny of the DOT.) Fleet Safety & Procedures Manual
• Person in Charge, assigning a primary point of responsibility • Drivers selection, training and documentation • Vehicle Maintenance, routine and documented • Pre and Post Trip Inspections Understanding the FMCSA • Resources, Inspection Criteria, etc. • SMS - Safety Measurement System – Your Report Card (access and review) Telematics Program • Vehicle monitoring (vehicle use, fuel costs, maintenance) • Driver management (hard braking, speed, good and not good driving habits) • Insurance companies may offer discounts for utilization, performance based Claims Happen • • • •
Reporting and process Manage and mitigate How claims can affect insurance rates Retention, deductibles and determining what to self-insure
The most important item to consider with fleet safety is who you place behind the wheel. With little exception, drivers are the cause of accidents, not the equipment. Now I know that sometimes finding the ideal driver can be a bit of a challenge, but you can significantly increase the odds of success of any driver reaching their destination safely with intentional training and setting the appropriate expectations. Do your drivers know what is expected of them and are they capable of delivering on those expectations? One example
►► “Fleet” continued on page 34 March 2020 NICA News
“Fleet” continued from page 33 ►► of a tool to help set expectations is to have each driver sign a distracted driving policy, which shares with the employee what you expect them to do and not to do as it relates to the use of GPS equipment, cell phones, eating while driving, etc. A way to reinforce this behavior that I have seen to be effective, is incentivizing incident free track records and the use of telematics. The second most important item is making sure your equipment is ready for the road. The definition of “ready for the road” can be gleaned from the FMCSA and the requirements the DOT would impose during a vehicle inspection. Pre and Post Trip inspection check lists are available through the FMCSA as well as through a service our agency provides at no cost to our clients. And keep doing what you’re doing. The performance of the overall Concessionaire Program has been excellent. There are multiple reasons for this, but primarily it is a result of you taking care of your equipment and needing it all to arrive at each location, on time, looking good
We put the
and ready to go. With the spot and the income it generates on the line, and with the limited window to make it all happen, there is little margin for error. Strong, lasting relationships are a result of continually meeting expectations and delivering on the spoken and unspoken promises we make. You work hard, you tightly manage your operations, so you can, location after location, season after season, deliver on those promises. I have been asked to begin writing articles on a regular basis for the NICA News. In future articles I will elaborate on the four highlighted sections above. Additional topics may include active shooter coverage, insurance coverage basics, common coverage misunderstandings and a behind the scenes look at the world of insurance. And of course, whatever else that would be in my or my peers scope of knowledge and experience and helpful to the membership. A sincere thank you to the NICA Board of Directors, my clients and the Outdoor Amusement Industry. Even though when my team and I began this endeavor, I had no idea where we would be 10 years later; I can say with confidence that it has greatly exceeded our expectations! ▲
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March 2020 NICA News
From the Camera Roll... Sandy Class, 1st Vice President, Rey O’Day, Executive Manager of Councils, Jessica Gottsche, East Council Coordinator & Kim Barr, CCE, Director
John Little photobombing Rey and Carly Baldwin (2019 Scholarship Winner), Teresa Farnum, Giant Ice Cream Cone— proud dad Dane Baldwin and Cole we are glad he is feeling better! Baldwin, D&D County Fair Cinnamon Rolls
Kara Moederndorfer, the newest member of West Council, being welcomed by Kim Barr, CCE, Director
Ravi Seghal, CEO and second generation, House of Pistachios; Rey booked his parents in their first spot at the LA County Fair
Audrey Poole, Fare Foods, Bob Johnson and Rey O’Day, Executive Director
East Council Tech Package winner Evan Colglazier, Colglazier Enterprises
Shopping is alive and well at the Riverside County Fair A happy table at the Fare Foods Super Bowl Party
Rosie Ash, Past Director, drew the 2020 Florida State Fair RV Camping Spot ticket with Sandy Class, 1st Vice President. The lucky winner was Butch Ivory with Famous Gabby’s. Thanks to the Florida State Fair for donating the camping spot; NICA raised $1,100—thanks to all who participated!
Don Delahoyde, CCE, President, Jennifer Giordano, CCE, Past Director, Dennis Fraleigh, Past Director, and Rey O’Day, Executive Director
Don Delahoyde, CCE, President, Cameron Murray, East Council, Jessica Gottsche, Council Coordinator, and Daryl Whicheloe, CCE, 2nd Vice President, at the Florida State Fair March 2020 NICA News
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March 2020 NICA News
MEMBER CLASSIFIEDS Would you like to place a classified ad with us? Contact us at (813) 530-4750 or firstname.lastname@example.org
Coin-Operated Foot Massage Chair Business Opportunity Jiggle Foot is a coin-operated foot massage chair business, operating in a number of large west coast fairs for close to 40 years. I bought the business from the original owner (one of the founders of the Footsie Wootsie franchise) in 2002, and have personally run it for the past 17 years. We have a great reputation and return to the same Fairs year after year. In addition to our long-established Fairs, there is also fantastic growth potential in this business. New Fairs often contact me, inquiring about my availability. However, I operate or manage other Fair businesses as well, so I have never tried to fill the summer schedule completely for Jiggle Foot. An ambitious new owner could easily expand their schedule and income greatly. For already-established Concessionaires, this is also a perfect business for double-dipping. Once set up at an event, these chairs require very little attention or maintenance. I have very profitably operated them at events in tandem with another of my businesses on many occasions. This business can be sold as one large business, or broken down into two separate businesses. I currently own two trailers, each of which carries enough chairs and equipment to
easily cover most Fairgrounds. They contain: Trailer #1 • 2002, 32’ triple-axle box cargo trailer with 8½’ ceilings. • 80 massage chairs of various body types (Big Feet, Rain Barrels, Little Logs, Footsie Wootsie chairs). • Change machine. • Extension cords, spare parts (timers, motors, trip switches, etc.), decals, hand trucks. Trailer #2 • 1984 27’ Grummond 5th wheel cargo trailer. • Small 4 x 8 trailer for use on grounds. (Attaches to front of Grummond trailer for transport.) • Steel mounting plate with 5th wheel hitch that can be attached to bed of pickup truck. • 60’ massage chairs (Big Hand body type). • Extension cords, spare parts (timers, motors, trip switches, etc), decals, hand trucks. Please contact Jason at email@example.com for more information. ▲
Food Vendor Business For Sale Island Noodles is a unique Food Vendor for special events which specializes in “Hawaiian Style Wok-Fired Soba Noodles.” We, Brad and Monica Jensen, natives to Wisconsin, and owner of Island Noodles, present a healthy, entertaining and cost effective alternative for organizers of special events to offer their patrons. Island Noodles has proven to be extremely popular for over 20 years, especially among the health-conscious festival attendees. Currently we operate in over 30 venues annually providing enjoyable results for attendees and organizers alike. We have been operating and growing our business for over 12 years. We are at the point in our lives where we would like to retire and spend time with our children and grandchildren. We are looking to transfer ownership of our well established business to an entrepreneur who is looking to buy and run 38
March 2020 NICA News
a mature, secure business with excellent growth opportunity. We have built up our route of events at many high-profile venues throughout Wisconsin, Minnesota and Texas—including some of the largest State Fairs and Music Festivals in the country. There is tremendous growth potential to augment our already impressive revenue streams. This is truly a turn-key opportunity—with an established customer base which only continues to grow—for a serious operator or investment group. There are options of splitting up events in said states, if there is interest for investors to start out on a smaller scale. Please go to www.islandnoodles.com to check it out. There you will find our booth creations, display of the making of our delicious product, our fan base and also schedule of events. You can also go to our Facebook page “Island Noodles WI & MN Inc.” to see for yourself! Photos and videos of the exhibition-style, interactive cooking process is showcased so you can see how Island Noodles comes to life. Please call with questions and to find out more details of owning this established business. An exciting opportunity awairs you! Ahola and Mahalo! Contact Brad at (715) 220-0173 or Monica at (715) 222-7292. ▲
Premier Frozen Drink Business Opportunity Coco Bongos is a unique frozen drink business vending in a variety of venues. We serve a selection of very high quality frozen beverages in an assortment of collectible cups. Coco Bongos LLC Daytona Beach, Florida started in 1994. We, Alyson and Chris Englert, have had an operating license with Coco Bongos for the State of New York since 2006. Our licensing agreement is unique in the fact that Coco Bongos LLC does not typically issue licensing agreements for entire states. We have been operating and still growing our business for the last 13 years in upstate New York (Syracuse and West). We have created a unique opportunity for someone interested in operating their own business in the densely populated area of Eastern New York. You can check us out at www.cocobongos.com. Several of our four vending units are featured on our Coco Bongos corporate home website. We would love to talk with anyone interested in building a profitable future owning their own business. You can start the conversation by emailing us at firstname.lastname@example.org. ▲
Restaurant Building & Business For Sale Turnkey, well established, profitable yearly blue-ribbon winning state fair located business. Includes 2160’ air conditioned permanent building, equipment, supplies, inventory, indoor seating, and take-out window, servicing Fair and Special Events. All American Restaurant & Grill—call Theresa at (561) 386-1709 or email email@example.com. ▲
Attention Members! Do You Need Our Help?
Is your Fair in search of the next big thing, a unique item, or even some all-around help for your Fair in Concessions or Straight Sales? Alternatively, are you a Concessionaire or Vendor who needs to sell equipment or in need of staff? We can help! Ads start at $25 and are viewable online.
Contact us by email at firstname.lastname@example.org or phone at (813) 530-4750 to learn more! March 2020 NICA News
Are You Following the Path to Golden Deals? You met them at the show! These manufacturers and suppliers brought solutions on current trends. From eco-friendly disposables to trendy meats, oils, candies and potatoes - your operation is covered.
Call Andrew Castaneda to enroll all your locations to start enjoying the benefits of contracted pricing, dedicated service, quarterly rebates, and more! Andrew.Castaneda@Source1Purchasing.com 855.888.6422 (NICA)
2020 Membership Contest Leaderboard* General Membership Dennis Larson.....................................................................1 Marcy Poorman...................................................................1
Councils Lindsey Constantine...........................................................1
Board of Directors Kathy Ross, CCE..................................................................1
*Referral listing as of 1/31/20. Contact us if you see any inaccuracies. See back cover for rules and prizes.
Follow Us Online! Visit www.nicainc.org or search NICA on social media for the latest announcements, news, and pictures. We invite you to share or post to our accounts any chance you can. #togetherwecan
March 2020 NICA News
2020 Events Calendar
Representing NICA & Its Industry Partners
March 3: East Council Casino Night & Taco Tuesday • Fort Pierce, FL 4: Member Benefits Social at the Strawberry Festival • Plant City, FL 19-22: Mid-West Fairs Association Convention • San Diego, CA 22-25: IAFE Zone 4 Annual Meeting • La Crosse, WI 27-29: IAFE Zones 3 & 6 Meeting • Tulsa, OK
April 4-6: 52nd Annual IAFE Management Conference • St. Louis, MO
March 2020 NICA News
TBA: Pima County Fair Poker & Bingo Social • Tucson, AZ 23-25: IAFE Executive Summit For State And Provincial Associations • Springfield, MO
May 3-5: Institute of Fair Management Summit • Columbia, SC 7-9: IAFE Zone 1 Annual Meeting • York, PA 14-16: Florida Federation of Fairs and IAFE Zone 2 Meeting • St Augustine, FL 25: Memorial Day (Office Closed) *See page 11 for more information on NICA Foundation Scholarships and how to apply.
June 1: NICA Foundation Scholarships are due in the NICA Office* 1: NICA Director Nominations are due in the NICA Office 22: 14th Annual Mark Neagles NICA West Invitational • Solana Beach, CA TBA: Alameda County Fair Top Golf • Pleasanton, CA Although these dates are based on sources believed to be reliable and true, they are subject to changes throughout the year. Visit our online calendar at www.nicainc.org or upcoming NICA News for updates, changes, additional dates, and more!
National Independent Concessionaires Association, Inc.
For Off ice Use Only
1043 E. Brandon Blvd., Brandon, FL 33511 Phone: (813) 438-8926 • Fax: (813) 803-8460 Email: email@example.com • Website: www.nicainc.org
Date: #: q Member Renewal
MEMBERSHIP APPLICATION q Mr. q Mrs. q Ms.
Name of Business: Physical Address: Mailing Address:
Primary Phone Number :
Cell / Secondary Phone Number :
Age Range: q 20-35 q 35-50 q 51-70 q 70+ q Other :
NICA News Preference: q Mail q Email
Referred by :
Annual Membership Fees Associate Membership
Regular Membership q
A person or entity who provides services to the concession industry.
Fair / Festival (over 75,000 attendance)......................$150
Fair / Festival (under 75,000 attendance)...................$100
q Retired Member.................................................................$50
Manufacturer / Distributor / Supplier..........................$150
Business / Group Membership
Carnival / Circus Operator..............................................$150
Association / Special Services......................................$150
q Additional Member..........................................................$100 q Employee Member.............................................................$75
Includes five memberships in one: one Regular Member, one Additional Member, and three Employee Members ($475 value).
Business / Group............................................................ $400
Additional Member : _______________________________________ Employee Member 1: ______________________________________ Employee Member 2: ______________________________________ Employee Member 3: ______________________________________ Regular membership categories Check a category below and provide a detailed description of your company’s services in the next column under Business Description.
Business Description Provide a detailed description of your business, products, and/or services below. This information will be used for your entry in the annual NICA Membership Directory and as keywords to search for your business on the NICA website.
________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________
Food / Beverage
Commercial Exhibitors / Retail / Merchants
Attractions / Entertainment
Credit Card #:
General Routing Information List all states / provinces where you conduct your business.
Money Order q
___________________________________________________________ ___________________________________________________________ AD&D Insurance Policy The NICA-sponsored $10,000 AD&D Insurance Policy is provided to Regular Members. List a beneficiary and a phone number below.
Beneficiary : _________________________ Phone : _____________
Signature of Credit Card Holder q I authorize NICA to charge the agreed amount listed above to my credit card information provided above. I agree I will pay for this purchase in accordance with the issuing bank cardholder agreement.
Automatic Renewal Option q I authorize NICA to make automatic renewal payments for my membership using the credit card information above. I shall update NICA with all changes to payment information or my intent to cancel automatic renewal payments prior to my next renewal month.
National Independent Concessionaires Association, Inc. 1043 E. Brandon Blvd., Brandon, FL 33511 Time Sensitive Mail â€¢ March 2020 Issue
PRSRT STD U. S. POSTAGE PAID STEVENS POINT WI PERMIT NO. 272
Featuring 2020 NICA Business Expo and Fare Foods Food Show coverage, IAFE Convention updates, Health Insurance Benefit, Photos, Fleet Safety...
Published on Mar 2, 2020
Featuring 2020 NICA Business Expo and Fare Foods Food Show coverage, IAFE Convention updates, Health Insurance Benefit, Photos, Fleet Safety...