March 2023 NICA News

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*Offer expires June 30, 2022. Offers valid for First Data customers only. New merchant account required and is subject to credit approval. Requires merchant acceptance of applicable Terms and Conditions and an active NICA Membership. Qualifying merchants will receive a credit of $250, if they purchase rented equipment, which will be applied as a statement credit. Applicable rebates and credits will be issued to your funding account approximately 60-days after the month in which the rebate requirement has been met.

022. Offers valid for First Data customers only. New merchant account required and is subject to credit approval. Requires merchant acceptance of applicable Terms and Conditions and an active NICA Membership. Qualifying merchants will receive a credit of $250, if they purchase rented equipment, which will be applied as a statement credit. Applicable rebates and credits will be issued to your funding account approximately 60-days after the month in which the rebate requirement has been met.

First Data is solely responsible for this offer. Offer subject to change without notice. Offer not valid with any other offer. Offer void

First Data is solely responsible for this offer. Offer subject to change without notice. Offer not valid with any other offer. Offer void where prohibited.

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CONTENTS • MARCH 2023 ARTICLES & FEATURES 04 This Month’s Newest and Renewal Members 05 President’s Message 07 Director’s Voice 08 Riffing With Rey 10 Association Announcements 11 Thoughts From a CCE 12 Getting to Know Your Regional Council Members 14 “All In!” Partnerships With Fiserv 16 Thank You For Attending “All In!” 2023 NICA Business Expo & Fare Foods Food Show 24 NICA Foundation Spotlight 26 Hearing From a First Timer Convention Attendee 28 Collaborating For a Successful Night of South Florida Bowling 29 Attention Members! 30 From the Camera Roll... 33 2022 Membership Contest Winners & 2023 Leaderboard ADVERTISERS 31 Berk Concession Supply 15 Concession Mall 13 Entegra / Smithfield 23 Fare Foods 02 Fiserv 15 Hummel Group 23 McGowan Allied 32 Mr. G’s Quality Cut Meat 34 Pepsi 06 Schantz Mfg. 15 Waymatic 33 WhirleyDrinkWorks! March 2023 16 National Independent Concessionaires Association, Inc. is a Florida Corporation with an Editorial and General Office located at 1043 E. Brandon Blvd., Brandon, FL 33511 • Off ice: (813) 438-8926 • Fax: (813) 803-8460 • Online: The information contained in this Publication is based upon sources believed to be reliable. Readers should not act without professional advice. Cover to Cover © 1993-2023 NICA, Inc. All Rights Reserved. “We Are All In Together!” NICA is a membership-driven organization dedicated to strengthening relationships with the Fair, Festival, and Special Events Industries through effective communication, education, benefits, leadership, and solutions. National Something on a Stick Day is observed each year on March 28th and is all about celebrating foods we love to eat and make for others— that just happen to come on a stick! So no matter what it is, enjoy! NICA is proud to have over 200 members who serve these delicious foods each and every season. 16

This Month’s Newest Members

Justin Aquino

San Mateo County Fair

San Mateo, CA

Amy Ashby

Ashby LLC

Maupin, OR

Thomas Costello

Kontos Foods

Paterson, NJ

Tom Craft

Erma’s Sweet Rolls

Edmonton, KY

George Frazee

Frazee’s Concessions and Equipment

Comstock Park, MI

Dustin Hagy

Dustin’s Donut Burgers

Melbourne, FL

Matthew Immel

Fond du Lac County Fair

Fond du Lac, WI

Ryan Ledakis

Ledakis Concessions

Northfield, OH

Jody Lopez

Lopez Concessions, LLC

Casa Grande, AZ

Paul Patterson

Paul’s Products / Fairtime


Garden Valley, CA

Josh Pickering

Pickering Events

Indio, CA

Laura Riddle

Schatzi’s Pretzel LLC

Aurora, CO

Preston Taylor

Taylor Concessions

Monticello, IA

Jeff Vogrin

Jumbo Iced Tea

Marysville, OH

Dustin Wilson

Rose’s Concessions

Coplay, PA

Keith Wren

Cool Beads Ice Cream

Colorado Springs, CO

This Month’s Renewal Members

RoseMarie Ash

Bob’s Concessions

Spring Hill, FL (2021)

George Atsidakos

The Original Minneapple Pie

St. Michael, MN (2019)

Robby Barona

Giant Ride, Inc.

Roseville, MN (2015)

Michael Barr

Celebration Services, Inc.

Ridgefield, WA (2014)

Phyllis Bidwell

Bidwell’s Concessions

Crossville, TN (2004)

Jack Bidwell

Bidwell’s Concessions

Crossville, TN (1995)

Wesley Boyd Bierwirth

Wesley Stevens Concessions

Oklahoma City, OK (2013)

Shari Black, CFE

Wisconsin State Fair

West Allis, WI (2010)

Samantha Bluhm

Solem Concessions, Inc.

Rochester, MN (2016)

Connie Boesen

Applishus Inc.

Des Moines, IA (2015)

Andrew Bryan

Bryan Holdings LLC

Hutchinson, KS (2019)

Tony Cassata µ Cassata Concessions

Daytona, FL (1993)

Raymond (Geoff) Clark

L H Ice Cream

Lincoln, NE (2018)

Ryan Collmer

Meatball Factory LLC

Cape Coral, FL (2019)

Teresa Cox-Hickey

Concessions by Cox of Georgia, Inc.

Perry, GA (2015)

Michael Davis

Toucan Enterprises

Apple Valley, CA (2012)

Todd Desgranges

Stuart Confections, Inc.

Stuart, FL (2014)

Teresa Farnum

Giant Ice Cream Cone and Lemonade

Riverside, CA (2018)

Susan Fraleigh

Fluffy’s Hand Cut Donuts

Hobe Sound, FL (2020)

Dondi Frenkel

Pensacola Interstate Fair, Inc.

Pensacola, FL (2017)

Robert Gottsche

Eastern States Exposition

West Springfield, MA (2019)

John Gray

Focus Photography

Cornville, AZ (2008)

Bryan Gresham

Miss Piggy’s Seymour, IN (2021)

Jeffrey JJ Hickey

Concessions by Cox of GA

Perry, GA (2015)

Mark Hohenwald

Hohenwald Enterprises, Inc.

Oakdale, MN (2016)

Gigi Horowitz

Fun Time Foods LLC

Garden Grove, CA (2015)

Fred Jackson

Manna Foods

Arley, AL (2014)

Belinda Jaycox

Jaycox Mobile Concessions

Columbus, OH (1995)

John Jaycox

Jaycox Mobile Concessions

Columbus, OH (1995)

Donna Kramer

Floyd’s Enterprizes

Reinholds, PA (2018)

Guy Leavitt

Ray Cammack Shows, Inc.

Laveen, AZ (2016)

Carol Lundgren

Nikis Concessions

Golden Valley, AZ (2017)

James Malmquist

Keys Koncessions, Inc.

SW Ranches, FL (2014)

Heather Meadors

Red Team

Terre Haute, IN (2022)

Doreen Miller

Miller’s Homemade Soft Pretzels

Millersburg, OH (2018)

►► “Renewals” continued on page 32

µ 1993-2003 2004-2008 2009-2013 2014-2022
Welcome to our 16 New Members! Check out the Leaderboard on page 33 and the back cover for prizes. “Together We Can!”


Wow, what a great NICA Business Expo and Fare Foods Food Show! We had two days of Educational Workshops, from a Heartsaver CPR Class to Nuts and Bolts of Successful Selling, Working Together on Affordability, Roundtables on current topics, and lots of great information between.

I personally learned from the Workshop, Making Social Media and Marketing Work for You, moderated by Jessica Gottsche, NICA’s Social Media Coordinator. I currently have a very dull Social Media presence, but after listening to what the three Panelists, Bary Bunts, CCE, Director, Rachel Lough, Carolina Classic Fair, and Maria Zaffuto, Sweet Adventure Concessions and Fairology, had to say—I’m going add QR codes to try to include my customers more. Hopefully I can also plan a themed photo op (I have wanted to do that for a few years); hearing how it makes it fun for Fairgoers makes me want it even more. At the end of the day, any way we can interact with our customers and have a longer more enjoyable stay at a Fair for them is worth it.

There were two days of the Fare Foods Food Show where I picked up some great ideas for next season. I cannot thank the Porter family enough for what they give back between educational scholarships, sponsoring events like our Annual Gala Dinner, and so much more. While I was in Florida, I also like supporting other organizations, I had a great time at Top Golf supporting the OABA with members of the NICA Board and some friends and family. Also, every year I go visit the International Independent Showmen’s Association (IISA) Gibtown event. I have been going there since I was 18 years old.

Rey O’Day, Executive Director, and I even enjoyed a 90-minute trip to Florida State Fair in Tampa. We both like to talk so I’m surprised we saw as much of the Fair as we did.

Overall, Florida Week was a success! We enjoyed time with our Fair Family, did some business, and maybe had too much fun while doing it! “Together We Are All In!” ▲

March 2023 NICA News 5
Vincent Nelson, CCE, President Vincent Nelson, CCE taking a selfie at OABA’s Top Golf event with (Front Row) Sandy Class, CCE, Past President; Kim Barr, CCE, 1st Vice President; Alan Barr, Pacific Crest Concessions; Kristin Whicheloe, CCE, Southern Oregon Food and Beverage; Kathy Ross, CCE, Past President; (Back Row) Chris Conkle, CCE, Conkle’s Concessions; Don Delahoyde, CCE, Past President; Daryl Whicheloe, CCE, Past President, Jeff Thornberry, CCE, Director; Bryan Enloe, Director; Jay Wells, CCE, Director; and Jennie Enloe, Leimon’s Pizzeria Daryl Whicheloe, CCE and Vincent Nelson, CCE Passing the Gavel during the NICA Board of Directors Annual Meeting Vincent Nelson, CCE, 2023 President, speaking during the NICA Annual General Membership Meeting


President: Vincent Nelson, CCE

1st Vice President: Kim Barr, CCE

2nd Vice President: Kelly Grout

Treasurer: Dan Lusenhop

Secretary: Stacey Pittroff-Barona, CCE


Brandy Arredondo, CCE

Jacqueline Bradbury, CCE

Bary Bunts, CCE

Phil Delahoyde

Bryan Enloe

Jeff Thornberry, CCE

Jay Wells, CCE


Daryl Whicheloe, CCE

Sandy Class, CCE

Don Delahoyde, CCE

Kathy Ross, CCE

Dan Lusenhop

Dominic Palmieri, CCE

Paulette Keene, CCE

Joe Potillo, Jr.

Greg Miller, CCE

Tom Sattler, CCE

Russ Harrison, CCE

Richard Busse, CCE

Tom Hodson, CCE

Jim Hodson, CCE (Deceased)

Tim O’Brien, CCE

Ron Smith

Adam McKinney, CCE

Mike Pence, CCE

Jack Woods, II, CCE

Bob Hallifax, CCE

Frank Parnell, CCE

Larry Orme (Deceased)

Larry Sivori

Rich Wright

Bill McKinney, CCE

Arthur Pokorny, Jr.

Gene O’Brien, CCE (Deceased)


Executive Director : Rey O’Day

Office & Membership Manager : Linda Frisco

Communications & Marketing Manager • NICA News Editor : Jesse Willard

East Council & Social Media Coordinator : Jessica Gottsche

Midwest Council Coordinator : Dennis Larson, CFE


President: Audrey Poole

Vice President: Greg Miller, CCE

Treasurer : Jennifer Giordano, CCE

Secretary : Rey O’Day


Kim Barr, CCE

Carmel Dyer-Pittroff, CCE

Kelly Grout

Tom Hodson, CCE

Mark Lancaster

Don Kenna

Vincent Nelson, CCE

Larry Sivori


Bary Bunts, CCE

Ryan Collmer

Ryan Hagy

Patty Tessari

Michael Zdebiak, Jr.


Connie Boesen

Sandy Class, CCE

James McConnell

Richie O’Neil

Matt Ribar

Brad Schroder

April Smith


Michelle Allen

Brandy Arredondo, CCE

Amy Ashby

Irene Dugan

Gigi Horowitz

Ryan Long, CCE

Kara Moederndorfer, CCE

Albert Valadez

Steve Vartanian

Nate Wells

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As we enter into 2023, NICA has just completed two very important conventions! The most recent was the NICA Business Expo and Fare Foods Food Show, held February 13-15th, in Tampa, Florida! We had outstanding attendance along with amazing Workshop sessions that were full of both Concessionaires and Fair Management. We did our first ever CPR Class, which was a full session. The Food Show was full to capacity as well, with Vendors showcasing their finest products for all of us to taste as well as products we were able to see in person. To finish off the week, we had the opportunity to have a wonderful Gala Dinner, sponsored by Fare Foods. During the evening we inducted our good friend Don Delahoyde, CCE, Past President, into NICA’s Hall of Fame! What an honor it was to share some of our greatest memories together. As some of us are in what we call our OFF SEASON, we were mixed in with Concessionaires and Fair Management, either in FULL SEASON, or getting ready to start their Season/Fair within days.

In NICA, as our Councils meet monthly in the East, Midwest, and West, we have so many ideas as a group to make our Industry a better place, both at the Fairs and as Concessionaires. Our great Directors also had a Bucket List. At the top of that list, was to take a huge risk as an Organization to branch out on our own, and create our “OWN” NICA Marketplace! We started brain storming when COVID took place, with the intention to make it happen in the Fall of 2021. After much discussion, it was determined that wasn’t the time. With much discussion from our Board and Councils, we put our date into cement, and pulled it off last November! We had many TOP FAIRS attend our NEW CONVENTION and had Concessionaires from all over the United States! There were amazing conversations had

by all, Roundtable Discussions on topics that want to be continued, as well as “How To” Sessions and many other learning opportunities that Concessionaires and Fair Managers/Staff attended. Let me just say, the word is spreading like WILDFIRE about this first convention! I believe our SECOND ANNUAL CONVENTION this year, December 3-6, 2023, will be AMAZING and BIGGER than last year! Please Save the Date!

By attending either of these conventions, it continues to make all of us, including myself, want to be the best Concessionaire that we can be. We get to converse together and come up with more ideas that better our Industry as a whole.

As some of us are getting ready to start the 2023 Season, by hauling equipment out of storage, etc., I think this year will again be an awesome Fair Season to be had by all.

I would encourage all of you to take a look at your route. If you haven’t been asked to come to a Communication Committee meeting before or during your Fair you’re attending, please feel free to reach out to anyone on the Board and or Council to get one started. Our MOTTO in NICA is, TOGETHER WE CAN! Always remember that Communication is the key to our Industry and together we get better ideas and ways of doing business together! ▲

March 2023 NICA News 7
The Annual Gala’s Hall of Fame Presentation for Don Delahoyde, CCE featured stories and memories as told by Kristin Whicheloe, Southern Oregon Food and Beverage, Daryl Whicheloe, CCE, 2022 President, Chris Conkle, CCE, Conkle’s Concessions, Jacqueline Bradbury, CCE, Director, Billy Davis, Miller Food Concessions, Kim Barr, CCE, 1st Vice President, and Alan Barr, Pacific Crest Concessions Kim Barr, CCE, 1st Vice President



It is a long way from Pomona to Indianapolis, Reno, or Tampa… a long time to hang in the sky but so worth it. One of my favorite Fair Seasons is the Convention Season when we gather to meet new friends and enjoy old friends, and share our seasonal tales and


because President Daryl Whicheloe, CCE asked them to stand up, take them, and send them to Jesse ( and Jessica ( Many of them have been seen on Social Media and in our recent NICA News editions. Speaking of Jessica, how can we forget her in a Corn Cob costume during the Marketing/Social Media session? Another happy moment is seeing our Ribbon Cutting ceremonies and other events up on Facebook LIVE which brought a new energy to what can be forgettable moments. How about Foundation Trustee Don Kenna’s “ah hah moment” when he realized he sold the winning Cupid ticket in both 2022 and 2023! I will close with me smiling proudly when I entered a CPR Class where people were physically and verbally encouraging their “dummies” to breathe.

Three of my full circle moments were learning our Trailer Recipient was in Washington hoping to begin her dream business and seeing the finished Chicken and Waffles trailer in Tampa. Thank you, Forever Concessions Trailers, for your generous contributions to the NICA Foundation and commitment to complete the circle of entrepreneurship for our members.

Another was to laugh out loud during the

Hall of Fame Induction of Past President Don Delahoyde, CCE at stories told by and with his friends. He confidently led NICA and our leadership teams through COVID-19 without letting Staff go, insisted we publish NICA News monthly, kept our commitments to award $30,000 in scholarships, encouraged us to continue participating in Industry events all over the country, believed we could hold a safe EXPO during COVID (thanks to the 400 Attendees that followed the rules), and moved us forward to successfully produce Marketplace, “Together!” in 2022. I respect that he is not a man who wishes and wills; he truly looks for opportunities, rolls up his sleeves, and figures out how to make things happen alongside his team. Well Deserved!

Today our Membership is growing, our voice in the Industry is present, our Benefits are beneficial, our Alliances are solid, and our Organization is stable. How Right it is to Care! How Right it is to Live Ambitiously! NICA Members use two great renewable fuels: perseverance and optimism. During the Gala, IAFE President and CEO, Marla Calico, CFE inspired us even more with her mashup of our two 2023 themes: “TOGETHER WE ARE ALL IN, AND TOGETHER WE WILL RISE!”

March 2023 NICA News 9


Our Deepest Condolences to the Kenna Family

We are deeply saddened to share the news that Dorothy Fay Averett Kenna, passed away on February 18, 2023, at the age of 89. She was the mother of Don Kenna, Foundation Trustee. Our thoughts and prayers are with the Kenna family, who shared the following:

Dorothy Fay was born February 22, 1933, in Level Plains, Alabama—the fifth of six children born to Nora Bell Byrd and Lewie Ray Averett. Her early years were spent helping on her family’s farm, caring for the chickens, and picking crops. After finishing high school, she attended Campbell’s Business College and completed a Criminal Investigation course, then began working at the local police department, where she met her husband Roswell Kenna, Jr. She moved to Tampa,

FL with Ros and raised five boys (where her experience caring for livestock on the farm came in handy!), before moving to Sun City Center, FL in retirement.

Dorothy is preceded in death by her husband Roswell E. Kenna, Jr. and her first born son Edward Ray Kenna. She is survived by her five sons, James Kenna (Chong) from San Antonio, TX, John Kenna from Houston, TX, Donald Kenna (Cecelia) from Lebanon, IN, Wayne Kenna (Valerie) from Suwanee, GA, and Scott Kenna (Lisa) from Brandon, FL. In addition, she is survived by 13 grandchildren and nine great-grandchildren, her younger sister Reba Nelsen of Titusville, FL, and many nieces, nephews, and cousins. Oh, how she loved her family!

In lieu of flowers, contributions to The Gideons International or Sun City Center Emergency Squad would be appreciated. A Celebration of Life was held on February 25, 2023. ▲

Registration Coming This Month for NICA Marketplace, “Together!”

We are proud to announce that online registration is coming online this month for NICA Marketplace, “Together!” being held December 3-6, 2023 at the Tuscany Suites and Casino in Las Vegas, NV. This event will feature a non-exclusive trade show, educational workshops led by hands-on event Industry thought leaders, roundtables with Fair Management and fellow Concessionaires, and networking opportunities that are welcome and comfortable. Take advantage of the $119 Early Bird Pricing and $79 Room Rate available starting this month at Stay tuned to NICA communications for more information and programming coming soon! ▲

NICA’s Pepsi Representative Has Changed to Eric Young

We are proud to welcome Eric Young as your new Pepsi National Account Sales Manager. He will be replacing Kelly Bisbey, who has worked with NICA Members since 2018. We appreciate Kelly’s help over the last five years and wish her the best!

Eric will be your new point of contact when signing up for the program and for other inquiries including rebates. You can reach him by phone at (803) 309-4134 or email at If you need to sign up for the Pepsi program, visit or reach out to Eric directly. ▲

10 March 2023 NICA News Do you have any announcements you would like to share? Contact us at (813) 438-8926 or

Thoughts From a

This month’s Statement of Communications and Management Philosophy is from NICA Secretary Stacey Pittroff-Barona, CCE, Giant Ride, Inc., who received her CCE Designation in 2023:

The Fairs have always been and always will be a fundamental part of my life. I grew up on the grounds of many Fairs, each of which have individually shaped me into who I am today in both professional and personal aspects. My family’s business in the Concession and Amusement Industries dates back to the late 1970s and the legacy continues today with my children, the third generation to be part of our business in the Fair Industry.

As a Business Owner and Operator there are distinct philosophies that I not only follow but live by. Such philosophies I hold to the highest standards include the following: safety and cleanliness above all else, world class customer service, outstanding presentation, efficiency, and most importantly, continuing to keep alive the excitement and fun of our Fairs today and for the future generations to enjoy.

Since day one I was taught and maintain the business mantra of the 3 F’s, “Fast, Fresh, and Friendly,” meaning service should always be fast and efficient while making wait times short, resulting in happy customers and return visitors to our Concession stands. Second, the product should not only be fresh but exceptional every time a Guest orders off our menu. Our stand, staff, and surrounding area should also be immaculate. Lastly, although appearances are important, they are not everything. What is even more important is the lasting impression made with our customers.

From the time our customers come in contact with our stand and staff to the moment they leave they should be welcomed with a friendly face and a genuine concern to make their experience excellent. To create this experience for our customers, I believe it is above all else crucial to invest in our Employees and create a space where

free-flowing Communication is encouraged. Being able to treat Employees with respect, to teach them ways to better themselves professionally and personally, and to bring them into the Fair community is essential to a successful work environment and business. More importantly, on the flip side, I believe I too have learned so much from my Employees and am always willing to listen to any input that is offered. When it comes to Communication, I strive to lead by example and teach my Employees to do the same should a concern arise. Through such Communication I have maintained many long lasting and lifetime relationships with people I have employed, so that when they go out in the world to start their own careers, they will carry with them the lessons they were taught. Consequently, they will be taking many pieces of the Fair with them to benefit other Industries.

Lastly, it is not only important to have great Communication with our Employees but also our fellow Fair Vendors and Fair Management. When you combine all these aspects together, something truly remarkable can happen for all involved—Owner, Employee, Fair Management, and Guest creating an all-around great experience for everyone. The Fairs are not just my career but my passion and way of life. I hope I can continue to contribute to what makes going to the Fair nostalgic and special for the Concessionaires and the Fairgoers of the future. ▲

The Certified Concessionaire Executive Program was developed to recognize the professionalism of Concessionaires, with the title representing a deep understanding and respect for the Fair and Festival business and indicates that the titleholder will perform with the highest level of professionalism. Apply online today at ▲

What is the CCE Program?


Regional Council Members

We had the chance to interview the Midwest Council’s very own Connie Boesen, based out of Des Moines, IA. Her responses are below :

What is the name of your business and what products do you sell?

Applishus Inc. I actually have two different Concessions, Applishus and the Salad Bowl. Top items at Applishus are the Apple Egg Roll, Apple Slush and the Apple Stick Pastry. The Salad Bowl features Wrap Sandwiches, Fruit on a Stick, and Fresh Fruit Smoothies.

How did you get into the Concession business?

I started the Applishus Concession business 37 years ago at the Iowa State Fair. I thought it would be a great way to earn extra income and I always held a full time job. The Fair was how I spent my vacation.

What do you like most about being a Concessionaire?

Coming up with an idea and creating a business. Having customers enjoy the product and keep coming back every year to purchase their favorite item is a plus!

Is your family active in the business?

The Midway was our front yard growing up. My Father, Ken Fulk, managed the Iowa State Fair for fourteen years and then managed the Orange County Fair. When he retired, we built our first trailer to do the California circuit with

Applishus. He did California Fairs for a few years and then I brought the trailer back to Iowa. I had three booths and this gave us our first trailer. My husband Ted and I now run the business.

How has the Concession business changed?

It is much more costly to get started in the business.

How long have you been a NICA Member?

Eight years in 2023, since 2015. Kevin McGrath, CCE, The Best Around, and other Concessionaires like Eric Campbell, Campbell Concessions, at the Iowa State Fair recruited me.

Why did you join the Midwest Regional Council?

I felt that it would be good to have perspective of a part-time Concessionaire. I hope the Council works to get more people involved and give a voice to the Concessionaires here in the Midwest.

What is your most valuable NICA benefit?

Learning from others.

What’s something you like to do in your free time?

I love visiting family in my free time.

We appreciate your responses. What is the best way for a NICA member to reach you?

You can reach me at or (515) 240-7929

12 March 2023 NICA News
Connie Boesen, Midwest Council, in her Applishus stand Applishus at the Iowa State Fair


Smithfield Culinary partners with NICA, offering lower prices on items you use in your business every day.

By purchasing SMITHFIELD, you can save* big:


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Angie Ray, Senior Business Consultant, Fiserv Clover

Hello NICA Members! My name is Angie and I have been with Fiserv for six years, and almost three years working with NICA. The other members of the Fiserv team include Tina Hollis, Milton Price, Richard Viana, and Steve Wrobel.

Tina has been with Fiserv for 16 years, Milton has been with Fiserv for four years, Richard has been with Fiserv for nine years, and Steve has been with Fiserv for eight years.

The success of each NICA Member is very important to our team and we take personal ownership when it comes to your ability to accept payments. More importantly, we have a clear understanding of the demands and challenges that come with the Mobile Amusement and Concession Industry. Our goal is to walk alongside each client to navigate, adjust, and keep up with high-speed payment demands and creative ways to accept payments in today’s changing environment.

It can be challenging for seasonal businesses to find merchant services that work for them. You need flexibility and a powerful processor that can handle volume during your busy season. Traditionally, these services for seasonal businesses have been more expensive due to year-round fees even in, “off season.”

To accommodate your seasonality and avoid closing and reopening accounts each year, Fiserv Clover is pleased to announce there’s no more year-round fees. With the seasonal indicator on your account, you will not be charged non-PCI, monthly minimums, platform fees, Clover Security fees, cancellation fees, or any other monthly fees. If you have leased the devices (subscription) these charges are not waived during off season.

Over the last few years, the only consistency

we have witnessed in our everyday lives and business is cost increase. The COVID-19 Pandemic impacted supply chains, created major delays in shipping, increased labor shortages creating short supply and increased shipping cost. These circumstances along with today’s demand for higher wages and increase in consumer spending have led to price increases impacting the overall cost of living.

Fiserv is proud to be a cost-effective option for accepting payments in the Concession and Outdoor Entertainment Industry. Though, the rental price of Clover devices today has marginally increased to offset cost of manufacturing devices, processing costs have remained unchanged at Pre-Pandemic rates, with reduced chargeback fee to $5 from the $30 original fee.

Fiserv is dedicated to the Industry and providing resources to support you in managing and growing your business in the new year. From the Clover point of sale systems, employee management tools, inventory management, Clover Capital to fund new equipment, analytics to understand your customers and much more, Fiserv is here for you. “Together We Are All In!”

Have You Signed Up? Apply online at or contact the following representatives based on location and needs: Angie Ray at or (423) 480-7727 for Concessionaires in AZ, CA, CO, ID, IL, IA, KS, MN, MO, MT, NE, NV, NM, ND, OR, SD, UT, WA, WI, and GA. Richard Viana at or (786) 559-3764 for Concessionaires in TX, OK, MI, IN, NY, AR, LA, MS, AL, TN, KY, OH, PA, ME, VT, NH, MA, RI, CT, NJ, DE, MD, WV, VA, NC, SC, and FL. Tina Hollis at or (239) 287-8221 for Fairs, Associations, Software Providers, Wholesalers, and Non-Concession related members.
March 2023 NICA News 15 T W I T H I N M I N D Commercial Insurance Team 800.860.1060 | 330.335.2521 MEET YOUR CONCESSIONAIRE TEAM Health Plan Team Call your NICA Health Plan contacts at 866.569.1304 for a quote or visit:

Cheers! Cheers!

to the 2023 NICA Business Expo and Fare Foods Food Show! With our record numbers seen this past season, this Industry is coming back strong! This year we are celebrating the spirit of “All In!” together to make sure 2023 is even better. We are also very happy to report that the event was a tremendous success with over 1,000 people in attendance (an increase of over 250 from 2022).

On Monday and Tuesday, important topics were discussed by Concessionaire, Fair, and Associate voices in the NICA Business Expo’s Educational Workshops and Roundtables, and the Fare Foods Food Show ran in five groups showcasing over 50 Exhibitors! Wednesday featured the NICA Leadership Luncheon and Meeting, Annual General Membership Meeting, and Annual Gala to close out the week.

The NICA Business Expo opened on Monday, February 13th with a sold out Heartsaver CPR Class, Presented by Melissa Mashaw, Tampa Bay CPR and Sponsored by Sweet Cheeks. CPR is a must-have skill for anyone who works or attends public social events like Fairs and Festivals. The class taught how to perform adult, child, and infant CPR, as well as other skills to prevent choking and use AEDs. American Heart Association cards were issued to all Attendees upon completion.

The afternoon began with “How To” Sessions, Moderated by Daryl Whichloe, CCE, 2022 President, teaching Attendees about the important topics of Propane, Presented by Vincent Nelson, CCE, 2023 President, and Accessibility, Presented by Erin Ribar, Duke’s. Using New Products for Media Attention followed, Moderated by Audrey Poole and

Trampas Porter, Fare Foods. Panelists included Food Show Exhibitors Dillon Maag, Boxed Water, Doug Mathison, Glove 2 Go, Georgine Miley, Mrs. T’s Pierogies, and Dan Ford, Smithfield, who demonstrated popular products, addressed current Industry concerns, and took questions from the audience.

Next, a group of diverse Panelists with Concessions and Fair Management experience joined on stage for Why the Choices You Make During Move-In Matter, Moderated by Kathy Ross, CCE, Past President. Panelists included Kevin McGrath II, The Best Around; Rey O’Day, Executive Director; Jeff Thornberry, CCE, Director; and Matt Wallsmith, South Florida Fair Vice President. Attendees received tips on how to be successful with the common thread of building and maintaining Communication between Concessionaires,

Fairs, and Suppliers. NICA and Fare Foods Leadership toasting the 2023 NICA Business Expo and Fare Foods Food Show Erin Ribar, Duke’s, discussing Affordability Vincent Nelson, CCE, 2023 President, showing how to work with Propane Don Ford, Smithfield, speaking about the supply chain in Using New Products for Media Attention Kathy Ross, CCE, Past President, showing off NICA’s Communication Committee brochure Matt Wallsmith, South Florida Fair VP Jay Wells, CCE, Director, and Matt Ribar, Midwest Council, leading Roundtable Discussions Kevin McGrath II, The Best Around, speaking in Why the Choices You Make During Move-In Matter Heartsaver CPR Class started the morning off

Monday closed out with Roundtables focusing on the topics of Convenience Fees, Sustainable Packaging, and Staffing with Moderator Jay Wells, CCE, Director, and Facilitators Kim Barr, CCE, 1st Vice President; Matt Ribar, Midwest Council; and Stacey Pittroff-Barona, CCE, Secretary.

NICA and Fare Foods Leadership gathered for the Champagne Toast and Ribbon Cutting, officially opening the 2023 Food Show. This year’s Food Show showcased over 50 varied Exhibitors ranging from food, beverage, supplies, manufacturers, more! The Cypress Room and NICA Booth was home of many fun prize drawings including the Food Show Windfall, Sponsored by NICA and Fare Foods, where tickets were drawn at the close of each Food Show group. Each Attendee who preregistered for the event received two tickets, same day registrations received one ticket, and each Attendee of a NICA Business Expo session and visited Cypress Room Vendors received extra tickets as well. NICA and Fare Foods Leadership and Staff drew the winning tickets in the Cypress Room. Congratulations to

Kurt Miller, JAK Concessions, who brought home a fry cutter, and Chris Conkle, CCE, Conkle’s Concessions, who won a two-night stay at the Sheraton Tampa Brandon Hotel Tuesday morning’s Workshops started the day off with Successful Exit Strategies, Moderated by Rey O’Day, Executive Director. This discussion featured the Panelists Tom Hodson, CCE, The Thomas Hodson Company; Jim Sinclair, CFE, Minnesota State Fair (Retired); and Phil Teague, Hummel Group.This group of Industry professionals discussed retirement, succession plans, transfer of ownership, and more. The consensus was that the process will be financial and have many interpersonal dynamics, with the most important being trust.

At the same time, Nuts and Bolts of Successful Selling was held at the Florida State Fair, Presented by Jeff Thornberry, CCE, Director, and Moderated by Kathy Ross, CCE, Past President. This hands-on Workshop, focused on Commercial Managers and Exhibitors, discussed locations, booth display

design, merchandising techniques, product lighting, promotions, and island layouts. Joe Betras, Whirley DrinkWorks! Cecelia Kenna won the Grand Prize! Courtney and Joe Cetor, Forever Concession Trailers, with Jacqueline Bradbury, CCE, Director, in the trailer Doug Stacker, Randolph Packing, and Andrew Andrescavage, Lakeland Marketing Georgine Miley and Nikole Meckley, Mrs. T’s Pierogies Kelly Nieves, Conagra Foodservice Daniel Burcham, Rocket City Concessions, claimed the $200! Mark Hubbard, Villari Food Group Doug Mathison, Glove 2 Go Food Show Windfall winner Kurt Miller, JAK Concessions Food Show Windfall winner Chris Conkle, CCE, Conkle’s Concessions Food Show Windfall winner Mark Granum, M and J Custom Engraving

After lunch, What’s On Your Mind? featured a series of question and answer sessions, Moderated by Rey O’Day, Executive Director. Topics included Point of Sale

Fee Structures with Tina Hollis and Steve Wrobel, Fiserv; Reconciling Clover Deposits to Bank Statements with Kim Barr, CCE, 1st Vice President; Auditing with Shawn Brunk, Brunks Concession Auditing; and Third Party Companies with Rey O’Day, Executive Director Our group of experts led Attendees in a discussion of collaborative solutions to develop better Industry practices.

Making Social Media and Marketing Work

For You was next up and infused the day with a new energy. Jessica Gottsche, Social Media Coordinator, introduced Panelists Bary Bunts, CCE, Director; Rachael Lough, Carolina Classic Fair; Maria Zaffuto, Fairology and Sweet

Adventure Concession. Each Speaker explained how using QR Codes, Stories, Live Videos, and more can raise your social presence to the next level and build a new generation of followers and Fairgoers. Their visual examples made it clear how effective these methods were and

how easy they were to implement each day.

The last Panel Discussion on Tuesday was Working Together On Affordability, Moderated by Rey O’Day, Executive Director. Panelists included Vincent Nelson, CCE, 2023 NICA President; Greg Miller, CCE, Foundation Vice President; Audrey Poole, Foundation President; and Daryl Whicheloe, CCE, 2022 NICA President. This Panel discussed how all sides of the Industry can work together if we are going to take care of our Fair Guests and not lose value in their minds.

A second group of Roundtables finished out the afternoon with the topics of Tipping Practices, Product Duplication, and Fair Hours/ Length of Stay. Faciliators included Kelly Grout, 2nd Vice President; Jo Reynolds, CFE, Warren County Fair; and Rob Gottsche, The Big E.

The Fare Foods Food Show ran for three sessions on Tuesday. Congratulations to Myong Burcham, Rocket City Concessions, who won $200, Mark Granum, M and J Custom Engraving, who won the fry cutter, and Todd Desgranges, Stuart Confections, who won the two-night hotel stay. The NICA Foundation Trustees then gathered for the Cupid’s

Quik Pick drawing. Jeff Thornberry, CCE, Director, presenting Nuts and Bolts of Successful Selling at the Florida State Fair Tom Hodson, CCE, Past President, giving an example during Successful Exit Strategies Shawn Brunk, Brunks Concession Auditing, asking Attendees, What’s On Your Mind? Rey O’Day, Executive Director, and Greg Miller, CCE, Foundation VP, Working Together On Affordability Audrey Poole, Fare Foods, and Panelists in Working Together On Affordability Jessica Gottsche, Social Media Coordinator, Making Social Media and Marketing Work Maria Zaffuto, Sweet Adventure Concessions, Making Social Media and Marketing Work Jo Reynolds, CFE, Warren County Fair, leading a Roundtable Discussion on Tuesday afternoon Jim Sinclair, CFE, Minnesota State Fair (Retired), in Successful Exit Strategies

The $0.99 prize went to Randy Reichert, CCE, the $99 prize went to Norm Keene, the $999 went to Libby Class, and the Grand Prize of $3,899 went to Cecelia Kenna (she donated $500 back to the Foundation). Congratulations!

Wednesday, February 15th, marked the last day of the event, which facilitated the second ever face-to-face NICA Board of Trustees meeting. The NICA Leadership Luncheon, Sponsored by Hummel Group, preceded a very thoughtful discussion by current and past Board and Trustee Members about what NICA has accomplished in the last year and what to look forward to in 2023.

Later that afternoon, NICA’s Annual General Membership Meeting, Sponsored by Pacific Crest Concessions and R.E. Smith, began with the Call to Order by Daryl Whicheloe, CCE, 2022 President, an invocation by Carmel DyerPittroff, CCE, Foundation Trustee, and the Pledge of Allegiance led by Trampas Porter, Fare Foods. Next, Jennifer Giesike, CFE, IAFE Chair gave a greeting to the NICA Membership,

sharing words of inspiration and experience as we head into the 2023 season.

Next was NICA’s Year in Review, prepared by Jesse Willard, Communications Manager, and Rey O’Day, Executive Director, which highlighted the high points of 2022 as the Industry thrived and NICA events continued to return to Fairs across the country. Representatives from NICA Benefit Companies Entegra, Fare Foods, Fiserv, and Hummel Group were introduced and greeted the Attendees. Afterwards, Daryl Whicheloe, CCE gave his Outgoing Remarks, leading into the Passing of the Gavel Ceremony, with Installing Officer Kathy Ross, CCE, Past President, and Vincent Nelson, CCE’s

Incoming Remarks

The 2023 CCE Award Presentation followed, with Stacey Pittroff-Barona, CCE, Secretary, recognized, along with the East Council Gas Card Giveaway, Presented by Jessica Gottsche, East Council Coordinator, and the Coca-Cola Membership Contest Drawing with Jacqueline Bradbury, CCE, Membership Chair, and Linda Frisco, Membership Manager. The winner of the

Jennifer Giesike, CFE, IAFE Chair Vincent Nelson, CCE and Daryl Whicheloe, CCE Sandy Class, CCE, Past President, presenting the CCE Award to Stacey Barona-Pittroff, CCE Bary Bunts, CCE, Jessica Gottsche, and Tom Hodson, CCE, awarded the $2500 Fuel Card to Jerry Snyder Congrats! Jacqueline Bradbury, CCE, Director, won the 2022 Membership Championship Belt Daryl Whicheloe, CCE with his Service Plaque Incoming President Vincent Nelson’s Remarks Phil Teague, Hummel Group Tina Hollis, Fiserv

Gift of Travel Grand Prize was Bryan Blair, York State Fair. Jeff Ross, CCE, Ross Concessions, won the Membership Referral Prize for $500, Tom Hodson, CCE, Past President, won the $500 National Leadership Prize and Jacqueline Bradbury, CCE, Director, won $100, a free membership, and a Championship Belt for bringing in the most New Members. Congratulations! Vincent Nelson, CCE, President, asked to adjourn the meeting, and invited everyone to join in the Annual Gala Celebration, Sponsored by Southern Oregon Food and Beverage and Vinnie’s Fine Foods. After the Gala Cocktail Reception and Dinner, generously provided by Fare Foods, Vincent Nelson, CCE, President, greeted all in attendance and introduced Greg Chiecko, CFE, OABA President, and Marla Calico, CFE, IAFE President and CEO, who let us know that “We’re On the Rise!” Foundation Trustees Rey O’Day and Audrey Poole then Presented the NICA Foundation Spotlight, where they introduced the Trustees, congratulated Past

Scholarship Recipients, thanked 2022 Donors, and announced all of the Scholarships that are planned for 2023 to total $35,000!

Jessica Gottsche, Council Coordinator, and Past Hall of Fame Recipient Tom Hodson, CCE, Past President, took the stage and invited Don Delahoyde, CCE up while they narrated a slideshow of Don’s life. Kristen and Daryl Whicheloe, CCE, Chris Conkle, CCE, Billy Davis, Jacqueline Bradbury, CCE, Kim Barr, CCE, and Alan Barr surrounded Don and shared many memories of their many adventures with him. Congratulations to Don Delahoyde, CCE!

The evening closed out with the annual Live Auction Presented by Auctioneer Matt Gallapoo, American Family Concessions. Congratulations to our Live and Pick-A-Ticket Auction winners!

An extra special thank you to our Speakers, Exhibitors, Sponsors, and Attendees who make this event possible. We couldn’t have done it without your continued support. If you were not able to attend this year’s event, don’t miss out in 2024. “Together We Are All In!” ▲

March 2023
Daryl Whicheloe, CCE presented the Hall of Fame Award to Don Delahoyde, CCE Greg Chiecko, CFE, OABA President Marla Calico, CFE, IAFE President and CEO Rey O’Day, Executive Director Auctioneer Matt Gallapoo, American Family Concessions, during the Annual Gala’s Live Auction Friends of Don offered their Hall of Fame tributes in the form of heartfelt memories, fun adventures, and great stories

Thank You Thank You

To Our

Generous Sponsors Generous Sponsors To Our


Pacific Crest Concessions • R.E. Smith


Hummel Group


Fare Foods • NICA


The Best Around • Forever Concession Trailers • Jack’s Fries Leimon’s Pizzeria • Sweet Cheeks • Wells Concessions


Five Star Catering • Forever Concession Trailers • NICA Foundation


Southern Oregon Food and Beverage • Vinnie’s Fine Foods


Fare Foods


Concession Mall • Eastern States Exposition

NICA • Ross Concessions • The Thomas Hodson Company


5centride • Giant Ride • Jack’s Fries • Leimon’s Pizzeria

Meggers Road Concessions • Pacific Crest Concessions • Ross Concessions

Southern Oregon Food and Beverage • Sweet Cheeks • Tavern at the Park

The Thomas Hodson Company • Vinnie’s Fine Foods • Wells Concessions


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Highlights from the Annual Gala’s Spotlight on Scholarships

On February 15, 2023, the NICA Scholarship Foundation held its second face-to-face meeting with the Board of Trustees. Fundraising for 2023 was discussed as well as our generous donors who have committed to supporting the Foundation through scholarships. $33,500 was awarded this past year, and the Foundation agreed to increase the scholarships awarded in 2023 to $35,000! We would also like to welcome new Board Trustees: Kelly Grout, NICA 2nd Vice President, and Tom Hodson, CCE, NICA Past President. They are committed to growing our Scholarship applicant pool including Vocational Applicants. We are excited about the coming year and how the Foundation can continue to assist those to further their education.

During the program for NICA’s Annual Gala, the NICA Foundation was featured in a special spotlight presentation given by Audrey Poole, Foundation President, and Rey O’Day, Foundation Secretary. After introducing the Trustees of the Board, both in attendance and remotely. They then congratulated all of 2022’s 17 very deserving Scholarship Recipients, and showcased a variety of Named and Unnamed Scholarship Opportunities that will be awarded

in 2023, including the $4,000 25th Anniversary Scholarship, $3,000 Coca-Cola CCE Scholarship, $3,000 Regional Councils Scholarship, $2,500 Leadership Scholarship, two $2,000 Gene O’Brien, CCE Vocational Scholarships and multiple $2,000 Visionary Scholarships, $1,000 Entrepreneurial Scholarships, and $500 Inspirational Scholarships. Donations of $5,000 each were made by Laura, Ron, and Trampas Porter, Fare Foods; Stacey Pittroff-Barona, CCE, Isabella Barona, Fred Pittroff, and Anibella Barona, Giant Ride, and Carmel DyerPittroff, CCE, The Original Australian Battered Potatoes; and Larry McConnell, CCE, McConnell Concessions, who greeted the attendees and presented their checks to the Foundation

The NICA Foundation Spotlight also served as an opportunity for Past Recipients to thank the NICA Foundation and let the attendees know how it has benefited them. Rey O’Day, Executive Director, introduced Chris Conkle, CCE, Conkle’s Concessions, on stage to reflect on his experiences as a First Timer Convention Scholarship Recipient for the 2022 NICA Business Expo and Fare Foods Show. Chris shared, “I was the lucky recipient of the 2022 NICA Foundation First Timer’s Convention Scholarship, and I couldn’t

Stacey Pittroff-Barona, CCE, Isabella Barona, Fred Pittroff, and Anibella Barona, Giant Ride, and Carmel Dyer-Pittroff, CCE, The Original Australian Battered Potatoes, presenting their combined donation to the Foundation Laura, Ron, and Trampas Porter, Fare Foods, making their annual donation to the Foundation and sharing stories

have been more pleased and excited. One of my favorite things was meeting new people and families with an interesting history in the Industry; people that I had read about in the NICA News or even Amusement Business way back when. I felt like I already knew them! It was just the push I needed to get me across the country and attend. This event made such an incredible impression on me that I will be attending from now on. I also came to the conclusion that NICA is the one organization that I am going to support and give back to. Thank you to the NICA Foundation, Staff, Board, Councils,

Fare Foods, and Rey O’Day for making this experience possible!”

We applaud all generations of Concessionaires who are not afraid to follow their dreams, whether it is going to college, attending Industry events, or starting their own Concession stand! It is heartwarming to know that the NICA Foundation Scholarship Program has impacted so many people in such a positive way. We cannot thank each and every one of you enough for your continuing commitment to the NICA Foundation. ▲

Donate Today to the 2023 Scholarship Program

The NICA Foundation was created by NICA to oversee and administer an academic and vocational educational scholarship program, foster development opportunities and training services, and provide a travel stipend for first time convention attendees. The NICA Foundation will be awarding $35,000 to many deserving individuals in 2023, with over 200 Scholarship Recipients awarded since 1996!

We thank all of our generous donors for their continuing commitment to the NICA Foundation (see page 27). We need your help to ensure the future success of this honored program. Our annual scholarships are funded through donations from purveyors, the NICA Boards, and members seeking to protect and sustain their

Industry by supporting educational growth. Please embrace the challenge to sustain NICA’s scholarship legacy and donate online today at, by mail, or by calling (813) 438-8926.

A donation from you in any amount will empower and expand someone’s opportunity to commit to their education. Your kindness and foresight will be used to build the foundation for future students to learn and grow!

For those who are entering or continuing your education, The 2023 Scholarship Application is available online at Applications must be received in the NICA Office no later than June 1, 2023 to qualify. Start planning the next steps for the next chapter in your life today.

Larry McConnell, CCE, with his check for $5,000 to the NICA Foundation with Rey O’Day, Foundation Secretary, and Audrey Poole, Foundation President Rey O’Day, Foundation Secretary, introducing 2022 First Timer Convention Scholarship Recipient Chris Conkle, CCE, Conkle’s Concessions

Hearing From a First Timer Convention Attendee

The NICA Foundation was created by NICA to oversee and administer an academic and vocational educational scholarship program, foster development opportunities and training services, and provide a travel stipend for first time convention attendees. Jay Bohannon, Camas Concessions, LLC, has written about his experience at NICA Marketplace as a First Timer Convention Scholarship Recipient:

As a new NICA Member, I was unsure what to expect attending the NICA Marketplace in Las Vegas recently. I’ve attended many different tradeshows and events in my professional career, often leaving with a stack of business cards I’ll never remember why I collected in the first place. The NICA event far exceeded my expectations with the engaging discussions, expert Panelists, and Roundtable Discussions with peers. Overall, the Speakers and Vendors were very knowledgeable and helpful, with several creative ideas we will likely benefit from in our future events.

I found many of the sessions to be thoughtprovoking and pleasing, however, the discussion Make it Pretty and Hide the Ugly struck me as the most impactful. While the general topics most of us face such as ample staff, fuel costs and unpredictable inventory levels were prevalent in

most discussions, the goal of making everyday special is key. It reminds me of our main objective as Concessionaires should be to focus on the guests and ensure every experience for them is unique and memorable. It was a great reminder to make each day extraordinary for the attendees and their families. As Rey O’Day so perfectly mentioned, “Every day should feel like opening day!”

In addition, the other Panelists were very knowledgeable and had some great insight and ideas on helping everyone improve the day-today experience for our Guests. The Moderators were terrific at keeping the discussions moving and engaging, with ample engagement from the audience. I especially appreciate the Panelists’ positive attitudes and enthusiasm for exceeding our Guests’ expectations.

As a new NICA Member, I’m impressed with the various benefits and discounts available to our group. I’m putting this stack of business cards to good use as I’ve engaged several NICA Vendors offering discounts on new equipment and services for our Concession stands. The whole experience so far has been very positive, so thank you Daryl Whicheloe, CCE for suggesting I join NICA and attend the NICA Marketplace in Las Vegas. ▲

Jay and Crystal Bohannon, Camas Concessions Daryl Whicheloe, CCE, 2022 President, encouraged Marketplace attendees to take pictures of each other during the General Session and throughout the event Jay Bohannon, Camas Concessions

Thank You to Our Donors!



RoseMarie Ash

Lynette Rawlings

CC Foods, LLC

Crown & Associates

Tina Doolan

Bradford Doolittle

Connie Featherstone

Scott Henry

Leap of Faith Productions

Loret Foods

James McConnell

Pacific Crest Concessions

Rawlings Concessions

Jim & Judy Sinclair

George Wandrey

Jason Warenburg

Richard Wright

SILVER LEVEL: $150-$499

SILVER LEVEL: $150-$499

Rod Beach

Terri Crutchfield

G & G Concessions

Keith Hoover

Hopkins Food Service, Inc.

David Johnson

Don & Cecelia Kenna

Joel McWater

Ron Smith

South Carolina State Fair

Wells Concessions

GOLD LEVEL: $500-$999

GOLD LEVEL: $500-$999

Helm Concessions

Bill Johnson

Frank Kastl

PLATINUM LEVEL: $1000-$2999

PLATINUM LEVEL: $1000-$2999

Australian Battered Potatoes

Brander Enterprises, Inc

Chicken Charlie’s

Galaxy Amusements

Giant Ride

Hummel Group

Mark Lancaster

Mojo Sports

Odyssey Foods, LLC

Rey O’Day

Audrey Poole

Schroder Concessions

Larry Sivori

Vartanian Concessions

DIAMOND LEVEL: $3000-$5000

DIAMOND LEVEL: $3000-$5000


Fare Foods

Forever Concession Trailers, LLC

NICA Fundraising

NICA Regional Councils

Collaborating for a Successful Night of


Each January, the East Council has hosted a Bowling Night during the South Florida Fair in West Palm Beach. The night has been an opportunity for fun, fundraising, and good strong competition for close to a decade.

NICA to help sell tickets, bring more participants and grow the event to what it is today. Each year, the event is bigger and bigger, and has cemented itself as a must-do for NICA and OABA supporters, as a way to kick off the new year. See the below for some fun moments from the night.

Cheers to NICA and OABA for proving that

Have you attended a NICA-related event? Send your photos or coverage to

Jessica Gottsche, East Council Coordinator

Attention Members!

Are You Taking Advantage of All That NICA Has to Offer?

One of the most important aspects of NICA is the access to benef its that we provide to our membership. No matter where you are in the country, you can have access to our Membership Benefits Guide in print or online editions. As we enter the 2023 Fair Season, we encourage you to look at all of our available benefits online at If you need benefit assistance, please contact the NICA Office at (813) 438-8926 Below is a list of a few of our benefits that can help you save money in 2023:

1 2

Visit to sign up via our online form or call 866-ENTEGRA (368-3472) to sign up via phone.

Once enrolled, you will be assigned an Entegra Account Number and you can begin ordering your products.

1 2 CDP number and the PIN code.

For easy sign up, go to or call 1-888-777-3807. Check the back of your Membership Card for the required

Once you are registered, login to your account at and/or take a look at their new offerings by selecting

“Rent a Box Truck or Cargo Van” from the “Rent” menu, located on the navigational bar.

Every NICA Member who is a Food and/or Beverage Vendor is automatically eligible for this discount and rebate program. Once enrolled, you can reach our Pepsi Representative Eric Young at or (803) 309-4134.

NICA Members can save up to 20% on Hertz Business Travel Rates at airport and off-airport locations. Active accounts receive quarterly statements and additional value-added offers and savings. Aside from cars, pickup trucks and cargo vans, a new line of modern, easy-to-drive 12’ and 16’ box trucks are now available for rent.


or fill out a W-9 form


Submit your completed rebate submission form along with copies of your receipts to Pepsi before November 30th each year.
and submit them to
NICA and Entegra have partnered to give you expanded savings on all purchases across your business, 24/7 purchasing data and insights through Savings Optimizer tools, complete access to a broader range of equipment and supplies, and support through Entegra’s Call Center Complete an application online at to
Pepsi National Account setup
1 2
NICA via
fax/mail to get enrolled.

From the Camera Roll... From the Camera Roll...

East Council Meeting held at DeAnna’s Diner on the Florida State Fairgrounds with Kathy Ross, CCE, Past President, Ryan Hagy, East Council, Jeff Thornberry, CCE, Director (and guest speaker), Ryan Collmer, East Council, Bary Bunts, CCE, Director, Patty Tessari, East Council, and Jessica Gottsche, Council Coordinator

NICA friends and family enjoying their time at Top Golf (Clockwise): Anibella Barona, Kristen Whicheloe, Alan Barr, Kim Barr, CCE, Daryl Whicheloe, CCE, Chris Conkle, CCE, Don Delahoyde, CCE, Vincent Nelson, CCE, Jennie Enloe, Jeff Thornberry, CCE, Isabella Barona, Larry McConnell, CCE, Jay Wells, CCE, and Bryan Enloe

Chris Walden, Florida State Fair, and his daughter Hadley announced that Ryan Collmer, East Council, won the 2024 RV Spot—streamed by Bary Bunts, CCE, Director, on NICA Live!

30 March 2023 NICA News
Daryl Whicheloe, CCE, 2022 President, showing off the Poker Set, donated by NICA, at the Live Auction Daryl Whicheloe, CCE, 2022 President, Brandy Arredondo, CCE, Director, Jacqueline Bradbury, CCE, Director, and Jay Wells, CCE, Director, showing their support at WFA Thank you to Courtney and Joe Cetor, Forever Concession Trailers, for driving the brand new trailer (won at NICA Marketplace) down for the Food Show Don Delahoyde, CCE, Past President, with his new grandson, Cruz Delahoyde, born in January
March 2023 NICA News 31
Michael Bradley, MHB Productions, Pam Shultz, WFA Director, and Dennis Forel, Balloonacy Kathy Ross, CCE, Past President, showing the Basket of Eggs to attendees at the Live Auction Sandy Class, CCE, Past President, and Business Expo Door Prize Winner Mickey Venegas, Mickey’s Massive Burritos Jay Wells, CCE, Director, Sarah Cummings, WFA President and CEO, and Daryl Whicheloe, CCE, 2022 President, at the WFA Convention Kris and Nick White, White’s Concessions Jennifer Gieskie, CFE, IAFE Chair, won a Construction Toy Set, donated by Ross Concessions, in the Gala’s PickA-Ticket Auction

Phil Miller

California Ice Cream Co.

Acampo, CA (2019)

Dan Mourning

New Mexico State Fair

Albuquerque, NM (2015)

Ryann Newman

Fruit Caboose Concessions

Oroville, CA (2015)

Boyd Newton

One Sweet World


Portland, OR (2021)

Gino Orlandi

Poppies Concessions

Cummington, MA (2022)

Timothy Packer

Packers Concessions LLC

Centre Hall, PA (2022)

Jessica Patterson

Robbeloth Concessions Inc

Riverview, FL (2019)

Russell Phillips

Russell’s Concessions

Daingerfield, TX (2014)

Stacey Pittroff-Barona, CCE

Giant Ride, Inc.

Roseville, MN (2015)

Laura Porter

Fare Foods

DuQuoin, IL (2018)

Trampas Porter

Fare Foods

DuQuoin, IL (2018)

Kenneth Ragley

Ragley Concessions

Houston, TX (2016)

Kenny Ryals

Lemonade and More

Riverview, FL (2008)

Ingo Van Styn

Euroshine USA Inc.

Brooksville, FL (2019)

Joe Villari

Villari Food Group

Warsaw, NC (2014)

Dominic Jr Vivona

Amusements of America

Plainsboro, NJ (2014)

Katie Wilson

Beak Amusements

Greshom, SC (2015)

For over 70 years we have offered only the highest quality meat products. Our products are available from Fare Foods 800-651-1601 725 Industrial Rd., Chillicothe, MO 64601  Beef, Pork & Chicken Kabobs  Specialty Kabobs  Beef Philly Steak  Marinated Ribeyes & More! Email us at or call 660-646-3600 to order samples.
“Renewals” continued from page 4 ►►
Thank you to all 52 Renewal Members for your continued support! “Together We Can!”
Attention Members! Now Offering Classified Ads Is your Fair in search of the next big thing, a unique item, or even some all-around help for your Fair in Concessions or Straight Sales? Are you a Vendor who needs to sell equipment or is in need of staff? We can help! Member ads start at $25. Contact us at or (813) 530-4750 to learn more!
Thank you to the Coca-Cola Company for their continued Sponsorship of the NICA Membership Contest! 2022 Membership Contest Winners Most New Members ($100, Free Membership & Belt) Jacqueline Bradbury, CCE, Director National Leadership Contest ($500) Tom Hodson, CCE, Past President Member Recruitment ($500) Jeff Ross, Ross Concessions Gift of Travel ($2000) Bryan Blair, York State Fair Door Prizes (Busch Garden Tickets) Billy Davis, Miller Food Concessions Steven Salazar, Bierworth Enterprises 2023 Membership Contest Leaderboard* Referrals—General Membership Horst Schacht 2 Dan Ashby 1 Andrew Cashman 1 Jeff Ross, CCE 1 Referrals—Regional Councils Ryan Hagy 1 Referrals—Board of Directors Jacqueline Bradbury, CCE 1 Jeff Thornberry, CCE 1 Visit or search NICA on social media for the latest announcements, news, and pictures. We invite you to share or post your stories, photos, and more on our main social media pages or on NICA Live! #TogetherWeCan Follow Us Online! Referral Listing as of 1/31/23. See back cover for more information, rules, and prizes. C M Y CM MY CY CMY K ai167786092531_NICA March Ad.PRINT.pdf 1 3/3/2023 11:28:47 AM



All beverage-related trademarks are owned by PepsiCo, Inc., its subsidiaries or affiliates.


1043 E. Brandon Blvd., Brandon, FL 33511

Phone: (813) 438-8926 • Fax: (813) 803-8460

Email: • Website:



q Regular Member $150

q Additional Member $100

q Employee Member............................................................ $75

q Retired Member ................................................................ $50


Includes five Memberships in one: one Regular Member, one Additional Member, and three Employee Members ($475 value).

q Business / Group $400

Additional Member :

Employee Member 1:

Employee Member 2:

Employee Member 3:


Check a category below and provide a detailed description of your company’s services in the next column under Business Description.

q Food / Beverage

q Commercial Exhibitors / Retail / Merchants

q Attractions / Entertainment

q Games

q Guest Services


List all states / provinces where you conduct your business.


The NICA-sponsored $10,000 Accidental Death and Dismemberment (AD&D) Insurance Policy is provided to Regular Members. List a beneficiary and a phone number below.

Beneficiary : Phone :


A person or entity who provides services to the Concession Industry.

q Fair / Festival (over 75,000 attendance) ..................... $150

q Fair / Festival (under 75,000 attendance) .................. $100

q Manufacturer / Distributor / Supplier .......................... $150

q Carnival / Circus Operator ............................................. $150

q Association / Special Services $150


Provide a detailed description of your business, products, and/or services below. This information will be used for your entry in the annual NICA Membership Directory and as keywords to search for your business on the NICA website.

q I authorize NICA to charge the agreed amount listed above to my credit card information provided above. I agree I will pay for this purchase in accordance with the issuing bank cardholder agreement.


q I authorize NICA to make automatic renewal payments for my Membership using the credit card information above. I shall update NICA with all changes to payment information or my intent to cancel automatic renewal payments prior to my next renewal month.

Applicant’s signature Date
APPLICATION q Mr. q Mrs. q Ms. First Name: Last Name: Name of Business: Physical Address: City : State: Zip: Mailing Address: City : State: Zip: Primary Phone Number : Cell / Secondary Phone Number : Email: Website: Age Range: q 20-35 q 35-50 q 51-70 q 70+ q Other : NICA News Preference: q Mail q Email Referred by : ANNUAL MEMBERSHIP FEES PAYMENT q Cash q Check q Money Order #: q Visa q Mastercard q American Express q Discover Credit Card #: Security Code: Expiration Date: TOTAL: Signature of Credit Card Holder
Off ice Use Only Date: #: q Member Renewal
National Independent Concessionaires Association, Inc. 1043 E. Brandon Blvd., Brandon, FL 33511
Sensitive Mail • March 2023 Issue