BRING ON THE
BUBBLES PROUD PARTNER OF THE
NATIONAL INDEPENDENT CONCESSIONAIRES ASSOCIATION
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Contents • June 2017 FEATURES
29 A Membership that Pays for itself
10 Thoughts from a CCE
ACTiViTiES & EVENTS
11 Member’s Voice
07 Hidden Object Contest 29 Coca-Cola Membership Contest leaderboard 30 2017 Events Calendar
Rick Pachell, CCE, Deluca Family Foods Jan Cates, The Cates Company; Rhonda Miller-Galen, The Pretzel Wagon; Darrell DeRouin, Sr., Red Barn Food Wagon; Sandy Rock, Rock Concessions; Carole Marcus, Vic Marcus Concessions
16 This Year’s Scholarship Winners! 24 Concessionaire Spotlight
Roger Westmoreland, Roger Westmoreland Concessions
NEWS & ARTiClES 04 This Month’s Newest & Renewal Members 05 President’s Message Dominic R. Palmieri, III, CCE
05 Card’s Corner Michelle Card
AdVERTiSERS 28 Allied Specialty insurance 10 Alpha Baking Co., inc. 15 Fanestil Meats 26 Fare Foods 08 Firestone Financial 23 First data 09 Fontanini 25 Heinkel’s Packing Co. 27 K&K insurance
08 lasco Foods 28 leon’s Texas Cuisine 04 Mr. G’s Quality Meats 02 Pepsi 27 Rio Syrup 26 RJ Schinner 09 Source1 Purchasing 26 Sugardale Food Service 30 Swanel Beverage 14 & 28 Whirleydrinkworks!
08 Tips to Beat the Summer Heat! 12 Association Announcements 13 Current Food Trends 21 Put On Your Best Fair Face! 22 Getting to Know Your Northeast Council Members Dedicated to strengthening relationships with the Fair, Festival, and Special Events Industries through effective communication, benefits, leadership, and solutions The National Independent Concessionaires Association, Inc. is a Florida Corporation with an Editorial and General Office located at 1043 E. Brandon Blvd., Brandon, FL 33511 • Off ice: (813) 438-8926 • Fax: (813) 438-8928 • Online: www.nicainc.org The information contained in this Publication is based upon sources believed to be reliable. Readers should not act without professional advice. Cover to Cover © 1993-2017 NICA, Inc. All Rights Reserved. June 2017 NICA News
This Month’s Newest Members! Heidi Duchow B and H Amusements, LLC Sarasota, FL
Emanuel Katsnelson Watkins Event Service Perris, CA
Evan Miller Downward Dog Concessions Carlsbad, CA
Welcome to our three new members!
This Month’s Member Renewals Gary Armstrong Armstrong Concessions Knoxville, TN (2016) June Arner R and J Food Concessions L.L.C. Valencia, PA (2015) Ronald Arner R and J Food Concessions L.L.C. Valencia, PA (2015) Eben Elliott Conifer Foods Woodinville, WA (2014)
William Gardiner Fat Franky’s Funnel Cake Lancaster, CA (2016)
Donnie Massie Alpine Amusement Co., Inc. Naperville, IL (2010)
Nathan Janousek Fun Biz Concessions, Inc. New Braunfels, TX (2014)
Keanan Moreno Family A Fair, Inc. Hemet, CA (2016)
William “Billy” Level Hog Wild BBQ Ronceuerte, WV (2016)
Walter Rojas Fun Biz Concessions, Inc. New Braunfels, TX (2014)
Michael Short Pence’s Concessions Stryker, OH (2014) Nick Strates Demetri’s Greek Foods Mt. Airy, MD (2009) Mary Wagner, CCE Treat Truck, Inc. Hampton, MN (1993) Larry Wynn East Coast Concessions Summerville, SC (2015)
Thanks goes out to all 14 Renewing Members for your support. “Together We Can!”
Email us at firstname.lastname@example.org or call 800-444-6747 to order samples. For 60 years we have offered only the highest quality meat products.
Our products are available from Fare Foods 800-651-1601
Beef, Pork & Chicken Kabobs Specialty Kabobs Beef Philly Steak Marinated Ribeyes & More! 725 Industrial Rd., Chillicothe, MO 64601 4
June 2017 NICA News
PResIdeNT’s MessAge Dominic R. Palmieri, III, CCE, President
By the time you’re reading this article, the June 1st Board Nomination forms will already have been turned in. I had the pleasure of speaking with several members interested in running for this year’s elections. Conversations were passionate about philosophies of the future of NICA, thoughts about how to make Fairs better, ideas on how to make communications better, how to make NICA stronger, and most importantly, the conversation of integrity and the role the Board Member plays. One of the greatest things about serving an organization is the personal satisfaction one gets from the many new learned experiences. Integrity is the MOST IMPORTANT aspect of serving any organization. Explanation of governance guidelines to Directors with an overview of the
“Serving an Organization” structure of the Board and how it functions helps to set the record straight. With respect to its most important responsibilities and consistent with its fiduciary obligations, it is important with all new candidates to train them properly. NICA leaders help to mentor new Directors so it is not difficult to get involved either on a Council or the Board of Directors. I explain that a Council is also a great way to start learning about NICA. Becoming involved in social events, fundraising, and educational programming are all ways to learn about any organization. I stress the fact that the personal gain of learning from ten other people, serving with you on a Board, with different opinions, ideas, and experiences is remarkable. This year my focus as President was to support
►► “Message” continued on page 7
CARd’s CoRNeR Michelle Card, executive director
The last several months have been collaborative efforts with NICA, the MidWest Fairs Association and the Florida Federation of Fairs Conventions with a strong focus on marketing Fairs and Concessions to mass and local media outlets. Much discussion was had regarding the present and future of our Industry and what Fairgoers want. The common denominator amongst most of these discussions was tradition. Fair nostalgia is agreeably rooted in all of us, whether it is the first Fair visit of the year or the 25th. The smells, foods, rides, games, laughter, and memories are the same today as they were decades ago. So, what is it about Fairs that is changing? The expectation of the experience is one answer. With consumers enjoying greater
“Future of Tradition” choice and variety in everything from food to travel to on-demand entertainment, people are increasingly expecting and demanding events that more closely match their passions and pursuits. Fairgoers expect more choices and more personalized experiences. They still want and expect the smells, foods, rides, games, laughter, and memories—but they want it slightly faster and they want to be part of it. What does this mean for the Fair, Concessionaire, Carnival, and Exhibitors? It means being the “Future of Tradition.” Collaborating with technology is one sure way to capture the attention of Fairgoers. Social media plays a strong roll in encouraging today’s Fairgoer. While technology has changed the face of planning and
►► “Corner” continued on page 6 June 2017 NICA News
President: Dominic R. Palmieri, III, CCE 1st vice President: Dan Lusenhop 2nd vice President: Kathy Ross Secretary: Sandy Class treasurer: Jennifer Giordano
Don Delahoyde, CCE Carmel Dyer-Pittroff Richie George Tim O’Brien, CCE Mike Pence, CCE Daryl Whicheloe, CCE
IMMEDIAtE PASt PRESIDENt Paulette Keene
PASt PRESIDENtS’ COuNCIL Joe Potillo, Jr. Greg Miller, CCE Tom Sattler, CCE Russ Harrison, CCE
Richard Busse, CCE Tom Hodson, CCE Jim Hodson, CCE (Deceased) Tim O’Brien, CCE Ron Smith Adam McKinney, CCE Mike Pence, CCE Jack Woods, II, CCE Bob Hallifax, CCE Frank Parnell, CCE Larry Orme (Deceased) Larry Sivori Rich Wright Bill McKinney, CCE Arthur Pokorny, Jr. Gene O’Brien, CCE (Deceased)
Executive Director: Michelle Card
Executive Manager of Councils: Rey O’Day email@example.com
Business Manager : Christina Arriaga firstname.lastname@example.org
Communications, Marketing & Design: Jesse Willard email@example.com
Coordinator : Jessica Castro
Council Members: Lindsey Constantine Kelly Grout Russ Harrison, CCE Cameron Murray Vinnie Nelson Eddie Porcelli, III Tonio Viscusi
Coordinator : Rey O’Day
Council Members: Kim Barr Nate Janousek Ryan Long Ashley Murray Mike Newman Lisa Thompson-Baker Jay Wells Daryl Whicheloe, CCE April Wood
NAtIONAL REPRESENtAtIvES Duane Fischer John Harkey David Higginbottom Charles Ivory, CCE Mike Markowitz Mike McGrath Kevin McGrath, II Etta Pence, CCE David Spann R. Josh Stremmel George Wandrey, Jr. Ted Wentz Nick White
Are you Interested in becoming a National Representative or Council Member, starting a Communications Committee, or learning more about NICA? Contact the NiCA Office by phone at (813) 438-8926 or via email at firstname.lastname@example.org
memories. What about the experience? One consideration to combining the experience with tradition is operating a Fair and created better experiences online ordering. This opportunity allows for the for attendees, social media has definitely had Fairgoer to order long before they walk the Fair a tangible impact on marketing awareness and and arrive at the stand with instant pick-up. revenue. Social media has grown to be a major That experience allows for additional time to be component in driving attendance at consumer spent at the Fair and the instant gratification of events. Fairgoers can find one another quickly, holding, smelling, and eating their favorite Fair and build communities around common interests food. Mounted TV’s on stands is also a trend and passions before, during, and after the Fair. that allows the customer to watch how the Twitter, Snapchat, Instagram, Pinterest, Storify, food is being prepared in real-time—a learning and Facebook, to name a few, assist in capturing experience. For Fairs, the opportunity to teach the attention of the potential audience and a cultural dance and showcase local music even more so upon their arrival. They generate and artists are a few noteworthy examples. excitement, encourage conversation and sharing, Additionally, an Exhibitor who sells cookware may and build a following that can be promoted year want to have a hands-on cooking demonstration after year. When people “Like” your Fair or food, utilizing their pots and pans. they post a photo, video, or update to your feed These examples are listed to stir your mental and become instant promoters, driving more visits pot and consider options that will work for you to your event page and ultimately more sales. and your establishment. Do you already provide a The impact can be significant. Advertising photos unique opportunity to your patrons that is gaining of Fair food (both staples and the latest unique momentum? If so, please share your ideas as we’d and trendy plate) on social media capitalizes love to hear about them. on tempting the pallet and stirring nostalgic “Together We Can Be the Future of Tradition!” ▲
“Corner” continued from page 5 ►►
June 2017 NICA News
serves. It is you, the member, that should be looking for ways to get involved. It is as easy as calling the NICA Office. They can help connect you with others in the NICA leadership. You don’t the Board in their personal growth. I wanted this have to run for election to serve others in NICA. experience to be one that helped to make them You just need some capacity of giving back to this better directors through personal experiences. Industry that also serves you. Helping to mentor Directors in the Board Room The stakes are considerably higher than hopefully lends to empowering them to use their ever before. We are the voice of the members newly found experiences in their operations and and we work hard to lobby on behalf of ALL our reflects to their customers, which in turn, shows members. We know we have different needs from our Fairs how much we care about the customer. different members from different regions across This can be achieved through financial training, public speaking, interaction with other Committee the country. This is why it is important to have Members, and working to problem solve in groups, diversity on our Board from companies large and etc. Mostly, I asked that we serve with the utmost small, from companies located in the North, South, ethical means. I am very clear about transparency East, and West, from companies that do few Fairs to those that do many events. Strategically, and how potential Directors are here to serve the organization and not their personal agendas. One there is nothing more important than having members from all over the country participating should always consider being a selfless servant in the governance of NICA. Uniting NICA as a rather than a self-serving sort. The experiences NATIONAL ORGANIZATION is MISSION CRITICAL. and benefits a Director gets from serving any Board, are an understanding of the direction of the This is where YOU come into play. What will you do to help support NICA, how will your sphere of Industry, new trends that will affect positively or influence help to solve problems, how will your adversely our businesses, and the knowledge of resources help to promote good will and most other events across the country and what makes importantly, when will you step up and be part of them successful. Having this knowledge and experience are invaluable to helping your business the process? Remember, no matter how small or large an effort you give, it is important to know in a true ethical way. It shows the Industry that all of it is very important. Small social events, that you care about all aspects of what we are signing up a new NICA Member, convincing an old as an organization. Bringing positive energy, NICA Member to re-join because of the progress creative ideas, and thoughtful communication you have seen, or just showing up to help set to the Industry through our NICA efforts will be respected by all and will define us with our peers. up tables and chairs is a sign of support for the others that are trying to do more for NICA. ALL OF The Industry should view the directors of any THESE THINGS MATTER AND HELP. organization as leaders. We should in turn act as “Together We Can” continue to achieve leaders. Character, Courage, Collaboration and greatness with everyone lending a helping hand. Confidence are the attributes we should invoke I wish you all a prosperous summer season, to be sure we are correct in honoring traditions of safe travels and most of all, great balance with the past while guiding our direction of the future your family and businesses! ▲ of NICA. The future of NICA lies in the members it
“Message” continued from page 5 ►►
ContESt! Find the Water Bottle
It’s so very hot outside, but I have lost my water bottle somewhere in this issue of NICA News. If you locate it, you can win a gift Card!
So... What if you find it?
Well, lucky reader, tell us where you found it by entering online at www.nicainc.org/pages/hiddenobject
You may also call the NiCA Office at (813) 438-8926 or send us a letter with the page number, and page location to NICA, Hidden Object Contest, 1043 E. Brandon Blvd., Brandon, FL 33511. Member entries must be sent in by June 30, 2017. June 2017 NICA News
Tips to Beat the Summer Heat!
Ah, the start of Summer! Many events all over the country are held this month, which is a great thing for the the Concessionaire, Fair, and Special Event Industry. This also comes with the rise in temperatures, length of days, and depending where you are, an extreme boost of humidity! That means that working outside just got a little more dangerous. According to Injury Facts 2017, the annual statistical report on unintentional injuries produced by the National Safety Council (NSC), “In 2014, 244 people died in the U.S. from exposure to excessive heat. Heat-related illnesses can escalate rapidly, leading to delirium, organ damage and even death.” This resource goes on to list heatstroke, heat exhaustion, and heat cramps as the main heat-related illnesses that can affect you this Summer. The most dangerous of these is heatstroke, which can be the ultimate result of less serious illnesses such as heat exhaustion. According to NSC, “It can occur when the ability to sweat fails
and body temperature rises quickly.” Someone experiencing heatstroke will have extremely hot skin, and an altered mental state, ranging from slight confusion to coma. Seizures also can result. Ridding the body of excess heat is crucial for survival. Although it is impossible to fully escape the summer heat, the CDC offers some tips: • Drink more fluids (nonalcoholic), regardless of your activity level. Don’t wait until you’re thirsty to drink. • Stay indoors and, if at all possible, stay in an air-conditioned place. • Check regularly on: Infants and young children, People aged 65 or older, People who have a mental illness, Those who are physically ill, especially with heart disease or high blood pressure The most important tip is awareness of your own health. If you are feeling sluggish, overheated, naseaus, or worse, don’t wait until it’s too late. Good luck and stay cool out there this Summer! ▲
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June 2017 NICA News
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June 2017 NICA News
Thoughts from a This month’s Statement of Communications & Management Philosophy is from Past Director Rick Pachell, CCE, Deluca Family Foods, who earned his CCE in 2010: “Communications is a vital asset in any industry. It is especially important in the Outdoor Amusement Industry because we are constantly on the move. Keeping in touch with owners, organizers, suppliers, Fair management, and employees is a must at all times to ensure the Fairgoers have the best experience possible. In these tough economical times, keeping the lines of communication open are essential to keeping our Industry profitable for Dairs and Concessionaires. Communicating with the public and finding ways to keep them interested in the event is in order to maximize their enjoyment. My philosophy on the management aspect in our Industry focuses on customer satisfaction to ensure repeat business. I feel this is achieved by creating a friendly, clean, and presentable atomsphere to which customers will enjoy the event and return again. In today’s economy, the Fairgoers are now shopping for the best ‘bang for their buck.’ The quality and value of the product is very important. I feel to keep the lines of communications open and to have a great management program in place is essential to a profitable experience for the Concessionaire and the Fair Industry.” ▲ Would you like to apply for your CCE designation? Applications are available at goo.gl/H3VKUf ▲
June 2017 NICA News
Member’s Voice The greatest part of NICA is the Membership! The Member’s Voice influences where the organization is headed and what it can improve, among other aspects. The NICA Office has been continuing their survey of responses, checking to see if members are utilizing their benefits and enjoying their experience with the organization. Some of our recent responses are featured below: Jan Cates, The Cates Company from Perryville, OH, sells jewelry and as a Commercial Exhibitor, of course, does not use any of the food discounts. She became acquainted with NICA at the IAFE Convention and ended up joining and coming to our convention in Florida. She has made use of AutoZone for vehicle supplies and First Data for all her credit card usages. She likes the Code of Ethics that NICA promotes and also the professionalism the organization conveys. She enjoys reading the NICA News because, in her words, “It keeps me abreast of what’s going on in areas all over the country.” She travels from the East Coast to the West Coast and from Texas to Wisconsin. Rhonda Miller-Galen, The Pretzel Wagon of Constantine, MI, has been in business for more than 17 years and with her grand children coming in, it makes it a third generational business. She described her relationship with NICA as ”pretty good.” She added that they are not a big operation, but they make use of the Coca-Cola benefits and this more than pays for the yearly dues to NICA. She lives in a rural area and has to go into town to have her contracts that are sent by email downloaded and printed because of her poor reception. She makes her pretzels from “scratch” with their own recipe developed by her and her husband. She felt that part of their success was due to the fact that, at the time, there was not a lot of competition. She enjoys reading the NICA News because it keeps them up to date in what is going on with other Concessionaires that have become part of their “Fair family.” She says that it is nice to learn about people you know as fellow Concessionaires “who had babies, who
got married,” and more. Darrell DeRouin, Sr., Red Barn Food Wagon hailing from Escanaba, MI, has been a NICA Member for more than 15 years. Regarding his relationship with NICA, he said, “It’s been good.” He had attended the Florida Week activities for a couple of years in the past and plans to do it again. He attended the Upper Peninsula State Fair from the time he was in a stroller until the present and only missed two years when he was in Vietnam. He has made use of NICA’s discounts with AutoZone, Coca-Cola, Pepsi, and SherwinWilliams, “which is a very good paint with good prices.” He enjoys reading the NICA News and wished that it could provide a list of people that were seeking specific Concessionaires for their event. We talked about how it would be hard to make that be a timely thing due to publishing dates. He then talked about a Fair that held a “Two Dollar Tuesday” where the admission price, rides, and foods all had specials for two dollars. It was a good promotion. Another promotion that worked well, in his opinion, was “Free Opening Day” for the first 1,000 attendees.
►► “Member’s Voice” continued on page 12 June 2017 NICA News
AnnounCements Do you have any news that you would you like to share? Contact us at (813) 438-8926 or email@example.com
Four NICA Fundraisers Coming this Month There are four fun events that have just been announced that will take place in this summer. First off, on Monday, June 19, 2017, during the San Diego County Fair, the NICA West Council will host the 11th Annual San Diego Golf Tournament at the Lomas Santa Fe Country Club in Solana Beach, CA. The player fee is $125, which includes green fees, golf cart, amenities, and awards dinner following the tournament. Contact Ryan Long, L & L Concessions, at (909) 732-4260, or Ashley Murray, M & M Marketing, at (310) 316-7510 for more information on entering, sponsorship, and more! On Tuesday, June 20, 2017, during the State Fair Meadowlands (New Jersey), there will be a NICA-sponsored trip to the New York Yankees vs. Los Angeles Angles game at Yankee Stadium in New York City, NY. Tickets are $75 per person, which includes transportation, game ticket, and tips. Contact vinnie Nelson, Northeast Council Member, at (845) 656-7647 to reserve your tickets. On Monday, June 26, 2017, during the Alameda County Fair, there will be a NICA-sponsored trip to the San Francisco Giants vs. Colorado Rockies game at AT&T Park in San Francisco, CA. Tickets are $110 per person, which includes transportation, game ticket, and limited refreshments. Contact Don Delahoyde, CCE, NICA Director, at (707) 480-6312 to reserve your tickets. Lastly, there is the 2nd Annual Del Mar Poker Tournament, hosted by NICA President Dominic Pamieri, CCE coming to the San Diego Fair on June 12, 2017. Buyin/Donation is $50 and table/prize sponsors are encouraged. Registration is at 5:00 PM and the tournament starts at 5:30. Location details are still TBA but stay tuned for more information this month. Contact Dominic Palmieri, CCE at (602) 763-7194 or Nate Janousek at (214) 403-0706 to reserve your fun and/or sponsorship. ▲
“Member’s Voice” continued from page 11 ►► Sandy Rock, Rock Concessions out of Gas City, IN, took time from getting ready to do her first event to talk with us. She admitted that she does not make use of the many benefits NICA offers, but really likes the fact that NICA provides Concessionaires “a voice in the industry.” Her company has been a member for more than 18 years and is in their second generation of a family business which “prides ourselves on the quality of our product, and makes service the number one priority.” Sandy said that she tells her help 12
June 2017 NICA News
to “treat the customer as though they are always right.” She reads the NICA News every month and loves the stories about the people, as so many of them are very similar to her own experiences. Carole Marcus, Vic Marcus Concessions from Hemet, CA, has been a NICA Member for more than 15 years. She “definitely” uses the NICA Sysco Marketplace, and while she knows there are a lot of other benefits, it seems she is always in a hurry so she does not make use of them when she should. She said, “I love NICA!” and wanted to tell the readers “everything is beautiful!” The NICA Office plans to continue these calls to our Renewing Members. See you next month! ▲
Current Food Trends Adapted from an article by Heather Gims, gold Medal Products
In concession foods, you rely heavily on established, tried, and true favorites. Yet, there are advantages if you are able to also find ways to incorporate food trends into your menu. Typically, trending foods will have a higher perceived value or convenience factor, meaning they can be more profitable. In addition, you increase sales opportunities by offering something that sets your Food Concession operation apart. With so many food options available at Fairs, it can even potentially expand your reach by attracting new customers. Let’s take a look at which trends are most influencing concession foods and practical ways that Concessionaires can incorporate them.
Local Flare Makes a Difference
Philadelphia has cheesesteaks. In Maryland, it’s crab cakes. And the Chicago-style hot dog is a classic. It’s no secret that certain cities or regions have foods they take pride in. Use this to your advantage and be creative at how you incorporate it. For example, Cincinnati has its own well-known style of chili that is now available as a popcorn seasoning. Another suggestion is to dress up your hot dogs or nachos with toppings that reflect your local area. In the South, it may be a special blend of BBQ sauce. Or in California, you may add avocado slices. You can also make your own
unique flavor combinations and start your own trend!
You can sell the same product, but suddenly attract more attention just by changing up your presentation. For example, funnel cakes are mostly sold in the traditional cake style. However, you can also serve up funnel cakes in many different ways, even in a cone! Guests enjoy having options. Another factor you can influence is your packaging. An oversized jumbo package of popcorn or cotton candy is like a walking advertisement for your concession operation.
Connect with Nostalgic Tastes
Consumers are craving something more than just new or different flavors; they want an experience that engages theme. Throwback flavors encourage an emotional connection. Try a birthday cake flavoring, available for either candy glaze for popcorn or as cotton candy floss sugar.
►► “Trends” continued on page 15 June 2017 NICA News
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“Trends” continued from page 13 ►► Another new twist on an old favorite is red velvet funnel cake topped with a rich, cream cheese icing.
Seasonings and sauces can help create flavors with worldwide appeal, whether used on popcorn, wings, fries, or other foods. This includes Mediterranean-styled Greek herbs, Thaiinfluenced heat, Tex Mex-inspired sauces, or anything you can think of that may round out a food’s taste. Sometimes one of the biggest challenges food There isn’t a one-size-fits-all solution, and concessionaires have is being able to serve a long we know the mobile Food Concessionaires are line of customers as quickly as possible without creative, but the great part is that you can have sacrificing quality. To manage those busy times, the ability to customize and determine what will you need responsive “grab-and-go” solutions work best for you. The main takeaway is to try like prepackaged foods, including caramel corn, something and you’ll find new ways to make the nachos, and cotton candy. Many of these types most of your food concession biz! ▲ of products also do not require refrigeration which can also be helpful. If your location has the This article was originally featured in OABA’s ability, you may consider having a mobile serving May 2017 ShowTime issue. Have you seen any station to meet the crowds where they are. trends that you would like to share with NICA? Convenience impacts purchase decisions, so be Contact us today at firstname.lastname@example.org ▲ accommodating to your customers.
June 2017 NICA News
This Year’s Scho Investing in Our Future An often overlooked NICA Benefit is the group of Scholarships awarded each year. This year, NICA is awarding the Coca-Cola CCE Scholarship, worth $3,000, presented in honor of all NICA Members who achieve the distinction of Certified Concessionaire Executive (CCE). NICA is also awarding a brand new $2,000 Gene O’Brien, CCE Vocational Scholarship for a student seeking vocational training. Three other NICA Scholarships worth $2,000 and six more worth $1,000 are provided by fundraising events. One of the hardest working committees in NICA this time of year is the Scholarship Committee, featuring Sandy Class, Secretary, and
Jennifer Giordano, Treasurer, as Co-Chairs. They select three NICA Members to be the readers of every scholarship that has been properly processed through the NICA Office. The copy they receive has been redacted so there is no evidence of who the applicant might be. The readers work individually with each entry, allotting points for nine varied categories. Afterwards, they discuss who tallied the most to determine the winners. It is often a tight race and requires a lot of time to select who the readers feel are the best recipients. NICA wants to thank all involved in this process, especially the anonymous “readers.” Congratulations to all!
$3,000 Scholarship Winner Jacob William Elomina
Attending Florida State University
Jacob William Elomina is the son of Donnie and Holly Elomina and the grandson of tom Hodson, CCE, originally with the Thomas Hodson Company and a Past President of NICA. Jacob was awarded the Coca-Cola CCE Scholarship for $3,000 and will be attending Florida State University to pursue a Bachelor of Science Degree in Accounting. Jacob has been going to Fairs every summer to work since he was seven, where counting back change led to a lifelong love of mathematics and played a major factor in choosing accounting as his major. He also helped with setup, tear down, and other events at the Fair. Jacob is also very active in athletics, playing soccer, baseball, and golf in high school. He won several awards and was voted “wittiest” male for the class of 2017. Jacob established “Kids Come First—Jacob’s Closet,” a nonprofit agency in his hometown of Key West, FL to collect and distribute sporting goods including equipment, apparel, and shoes. He has helped 165 kids through this work since 2014. Those who recommended him said, “his drive and determination make him successful and able to achieve the goals he sets for himself.” 16
June 2017 NICA News
olarship Winners $2,000 Scholarship Winners Russell Groscurth
Attending Florida State University
Russell Groscurth, the son of Norine and Rusty Groscurth of Super Dog, won the Gene O’Brien, CCE Vocational Scholarship worth $2,000 and will be attending Florida State University to pursue a Bachelor of Science Degree in Electrical Engineering with an emphasis on Signal Processing. He has been in the Fair Industry since his baby shower at the MiamiDade County Fair, working in various capacities in his father’s concessions from drink filler to full time cahsier and server. He learned to be quick on his feet, a trait he feels is “universally sought after and rarely obtained.” He hopes his intended major sets him up for aerospace or military manufacturing while keeping open a path towards ride or equipment manufacturing for machines commonly used at fairs and festivals. In high school, he has served as a club officer for the Digital Communications Club and a small group leader for the peer ministry club. He also played varsity football and was an equestrian athlete. Russell has been described as a “hardworking and dedicated student who has always exceeded expectations” and is noted for his “intelligence, maturity, and inquisitiveness.”
Attending Indiana State University
Jenna Ford, the daughter of terri and John Ford of Ford Foods, was awarded a NICA Scholarship worth $2,000. Jenna is attending Indiana State University to pursue a Bachelor of Arts Degree in English/Theater Education. Jenna has worked in the carnival business her whole life, beginning her experience at age five pouring drinks at her parents’ concession business. She eventually moved up to waiting the window, making corn dogs, using the grill and fryer, and even running the entire trailer on occasion as of last year. Jenna was also her school’s National Honor Society President and arranged a blood drive, hosted clothing drives, and raised money for Norton’s Children’s Hospital. She was also Events Coordinator for Keystone Club, a volunteer for Habitat for Humanity, and co-founder of a book club to encourage reading at the high school level. As a result of her community involvement, she won her county’s 2017 Youth of the Year award. According to others, Jenna is “an absolute delight to be around—funny, witty, and extremely smart.”
►► “scholarship Winners” concluded on page 18 June 2017 NICA News
“scholarship Winners” continued from page 17 ►►
Attending Indiana University
Dustin Kenna is the son of Donald and Cecelia Kenna of Dickerson & Kenna Concessions. He was awarded a NICA Scholarship worth $2,000. He is attending Indiana University pursuing a Bachelor of Science Degree in Marketing. He plans to take the information he has learned in the marketing sector and apply it to the State Fair Marketing Division and the Concession Industry. He hopes that he can continue his education to obtain a MBA. He has been involved in the concession and fair industry his whole life, sharing that his earliest memories were playing with boxes while his parents worked at fairs; he worked with them when he got older and helped manage the business during his summers off from school. Additionally, he has been involved as an intramural sports captain, a member of Camp Kesem as Committee Leader and Summer Counselor, a member of Christian Student Fellowship, and as a member of 21st Century Scholar Volunteer Corps. Dustin has been defined as “a great leader and shows genuine care for those he works with.”
Attending Bowling Green State University
Callie Pfile, daughter of Melissa Pfile, with Playland Amusements, was awarded a NICA Scholarship worth $2,000. Callie is attending Bowling Green State University in Ohio, pursuing a Bachelor of Science Degree in Nursing. Callie started out working with her mother’s Concession Business at a very young age and it taught her many valuable life lessons such as hard work, perserverance, and leadership that she believes will help her in her transition to become a Registered Nurse. In her own words, “Whether it’s moving trailers, setting up, tearing down, cleaning, or helping my mom with the owner’s aspect of the business, I’ve taken part in it all.” Additionally, she participated in sports such as basketball, softball, and golf, and was the Secretary of her school’s National Honor Society. Callie also worked with her community as a reading mentor, safety village volunteer, and camp counselor. Callie has been described as “a dedicated and hard working student who strives for greatness at anything she does.”
$1,000 Scholarship Winners Kinsey Gillette
Attending Emmanuel College
Kinsey Gillette, daugher of Griffin and Dawn Gillette of Polar Bear Homemade Ice Cream Parlor, was awarded a $1,000 NICA Scholarship. Her plans are to pursue a Bachelor of Arts Degree in International Studies at Emmanuel College in Massachusetts. In her own words, she “grew up not in one place, but on many fairgrounds throughout the country,” handling the responsibility of managing employees 18
June 2017 NICA News
and money and working long days “only to do it again the next week in a new place.” She feels that due to her experiences in the Fair Industry, she is confident that she can handle the challenges of college and her ideal career of translation and/or international human rights law. While in high school, Kinsey served in clubs such as Future Business Leaders of America, Spanish Club, and Rotary Youth Exchange. She also served as Class Treasurer and became ServSafe certified among other activities. According to others, “Kinsey is a thorough, conscientious student with a true desire to learn” and she “has a genuine understanding, inquisitive nature, and sense of creativity.”
Attending Columbia College Chicago
Elizabeth Henry, daughter of Scott and Cathy Henry of Old Time Portraits, was awarded a $1000 NICA Scholarship. She is attending Columbia College Chicago to pursue a Bachelor of Fine Arts Degree in Musical Theater. Elizabeth worked for the last three years in her father’s portrait business at the Iowa and Minnesota State Fairs, specializing in women’s costuming and assisting the photographer. In her own words, “Working here has provided me with the opportunities to develop my relationship with people which I find will be beneficial in the world of theater as I work with other actors and directors.” She graduated “with distinction” in the top 20% of her class and also received a Fine Arts Award for Choral Music and Drama. She also served as Co-Editor for the yearbook, Class Treasurer on the Student Council, a member of Math and Ecology Teams, volunteer at the Ronald McDonald House, and was in several musical productions during her time at high school. Regarding her love of performing, she wrote, “When I listen to a musical, I get chills and want to be up on a stage performing. I cannot wait to continue my education for musical theater and keep following my dreams.” According to one of her recommendation letters, Elizabeth is known as a “self-assured, responsible, and talented young woman. Following through on her commmitments, arriving on time, and communciating effectively have shown that she is responsible.”
Attending Arizona State University
Brooke Kozelou, the daughter of Bruce and Cindy Kozelou, of 3B Concessions, was awarded a $1,000 NICA Scholarship this year. She is currently attending Arizona State University to pursue a Bachelor of Arts Degree in Fashion Design and Merchandising. Brooke has worked in her family’s concession business for as long as she can remember. Standing on a foot stool to be able to work the counters, she learned the importance of working pleasantly with the customers. At the age of 14, she bought her first lemonade stand to accompany her gumball machine. She continues to work this unit when out of school during the summer. She also helps her parents with their units by managing and training staff and being the creative force behind the signage and uniforms. Brooke worked as a volunteer for several organizations in high school and college including the Wisconsin Senior Center, Children’s World Impact Organization, Anti-Bullying Initiative, and Pennies for Pedals. She was recently initiated into and plays intramural volleyball for Delta Gamma, a sorority that partipicates in multiple philanthropic opportunities that give back to the community. Brooke has been described as an “incredible, mature, hardworking, independent person who is business minded and creative.”
►► “scholarship Winners” continued on page 20 June 2017 NICA News
“scholarship Winners” continued from page 19 ►►
Grace Genevieve Owens
Attending Manhattan College
Grace Genevieve Owens, daughter of Ronald and Elizabeth Owens and niece of Sandy Class, SAN-JON Enterprises, was awarded a $1,000 NICA Scholarship. She will be attending Manhattan College in New York, pursuing an Allied Health-General Science Degree as a pre-medical student. Grace has been involved in the Concession and Fair Industry for four years, working every summer at her family’s business and various other food stands at the Wisconsin State Fair. In her own words, “While working the Fair Industry I have developed a very strong work ethic. I have learned the importance of giving extra effort into every job that I am doing in order to have the best possible outcome.” In high school, Grace played lacrosse all four years, winning “Heart of a Champion” along with several other awards. She was also a member of National Honor Society, Beta Honor Club, and Mu Alpha Theta while volunteering for American Red Cross and Teens in Action. Others have said, “grace epitomoizes what it means to be a true team player. She is a student who stands out amongst her peers because she is constantly challenging herself without fear of consequences and she accomplishes all she sets out to achieve to her own high standards.”
Attending University of Florida
Emily Porcelli, daughter of Sandi and Edward Porcelli III of Spaghetti Eddies, was awarded a $1,000 NICA Scholarship. She is attending the University of Florida, pursuing a Bachelor of Science Degree in Biochemistry and a minor in Business Administration. Emily has been in the concessions business for, as she puts it, “practically” her entire life and she has learned the “value of a dollar.” One of the biggest lessons that this profession has taught her has been how to deliver customer service and deal with different types of situations and customers—skills that will aid her in her future career in Dentistry. In school, Emily is a member of several organizations including UF’s Pre-Professional Service Organization, Pre-Dental ASDA, Phi Kappa Honor Society, Society for Collegiate Leadership and Development, and Delta Delta Sigma. She is also a researcher in the UF College of Dentistry’s Oral Biology Department. Emily has been described as “one of the most driven young women I have ever met! You can rest assured that if she sets her sights on a goal, that it is done with distinction. Her biggest asset is her character. She is genuine and has a big heart.”
Attending Indiana University
Kaitlyn Zell, daughter of Chuck and Kelly Zell, CCEs of Chuck’s Foods, was awarded a $1,000 NICA Scholarship. She will be attending Mount Saint Joseph University to pursue a Master of Science Degree in Athletic Training. Kaitlyn has been working in the Fair Industry for a long time, spending every summer on the Fair circuit, even running her own trailer since she was only 13. In her own words, with these experiences, she “developed good communications skills with others, a strong work ethic, learning to be more self-reliant, and how to look at things with an open mind.” Along with 20
June 2017 NICA News
Athletic Training, she hopes to continue her family business in the summer and go to as many Fairs as possible. In school, Kaitlyn played softball, basketball, and participated in student athletic training. She was inducted into the National Honor Society, worked on her school’s yearbook, earning the title of Outstanding Yearbook Student of the Year, helped serve senior citizens lunch, and served breakfast with Santa. Kaitlyn also was on the Leadership Team, Homecoming Court, Prom Court, and was a member of Students Against Destructive Decisions Club among other activities. According to others, “Kaitlyn is a leader with strong morals and a caring heart. She will be an individual who will make a difference in the world!” Well, that about does it for this year’s Scholarship Program. Thank you again to all applicants, our Scholarship Committee, and the Office Staff who helped process the applications. Congratulations!
Put On YOur Best Fair Face Rey O’Day, executive Manager of Councils
Mike Searle and tom Youngs, Arizona State Fair, visiting with Ryan Needham, Ryan Needham Concessions, at Riverside County Fair
Darin Lusenhop, Jeanne’s Artichokes, helping out with NICA Members MBM Concessions, who specialize in funnel cakes
Nicco Ysiano, Sysco Master Associate, Ryan Long, L&L Concessions and West Council, and Wendy Rich, L&L Concessions
veronica Casper, CEO of Riverside County Fair and National Date Festival in Indio, CA
Rey O’Day, Executive Manager of Councils, grazing at the Florida State Fair with her sister Joan O’Day
Are you selling your equipment, business, or need assistance running it? Contact the NICA Office today at (813) 438-8926 or email@example.com and we will do our best to get the word out. We have many options available to help! June 2017 NICA News
GettinG to Know Your Northeast Council Members Jessica Gottsche, Northeast Council Coordinator This month’s installment focuses on the Northeast Council’s own Eddie Porcelli, III, based out of Edgewater, FL. Jessica Gottsche: What is the name of your business and what do you sell? Eddie Porcelli, III: My company name is Spaghetti Eddie’s Pizza and Pasta. I sell a full line of Italian Food—from walk away food to sit down dinners. JG: What is your route? EP: I start out on the East Coast, move to the Midwest in mid-season, and then finish on the Southeast Coast. JG: How long have you been a NICA Member? EP: I have been a NICA Member for 12 years. JG: Tell us about your family. Are they active in the business? EP: My father had a pizza shop in Rhinebeck, NY and a man named Sam Lloyd, who was the Dutchess County Fair Manager, asked him to put a location in the Fair. He made as much money in six days as he did in six months, so he bought a old UPS truck and built a family business that has been one fun ride in life. Today, I am continuing the journey with my wife Sandi (who is my strength) and my daughter Emily. Emily is our pride and joy; she is finishing up at the University of Florida and hopes to be accepted into the Dental School there. I have a brother Anthony who has become a Federal Judge. He is married to a wonderful woman (Julie) with two boys (Alex and
The Spaghetti Eddie family with Northeast Council Member Eddie Porcelli, III (5th from the left)
Nicholas). Finally, I have a sister (Barbara) who is married to a great guy (Rick). They are in the business traveling in the Northeast. I would not have wanted to grow up any other way than in this business nor wanted to raise Emily and other way. Thank you to my parents Ed and Phyllis Porcelli for choosing a great way to raise a family. JG: Who first recruited you as a member? EP: Ed Porcelli, Sr. JG: What is the most valuable NICA benefit? EP: Having a voice to Fair management that speaks to the issues facing all of us in this business. The challenge is getting management to understand and care enough to work together to solve some difficult issues to keep the industry strong. In my opinion, we all need to remember fairs are for the community they are in. That needs to come first because with a loyal community to a Fair means great success to management and Concessionaires. JG: Who inspired you to join the Northeast Council? EP: Kathy Ross, Ross Concessions. JG: What do you hope the Northeast Council accomplishes during your tenure? EP: Build a strong foundation for the Council and speak loud for the membership to the Board. JG: We appreciate your responses Eddie! What is the best way for a NICA Member to reach you? EP: I can be reached at (386) 299-9983 or firstname.lastname@example.org. ▲
June 2017 NICA News
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Concessionaire Spotlight ROGER WESTMORELAND Roger Westmoreland Concessions Hughes Springs, TX - Roger Westmoreland specializes in concessions including corn dogs, pizza, roasted corn, turkey drumsticks, funnel cakes, sausage, baked potatoes, smoothies, daquiries, and lemonade. We had a chance to ask him a few questions about his experience as a Concessionaire and a NICA Member. NICA News: Thank you for being able to speak to us! How long have you been a member of NICA? Roger Westmoreland: I have been an independent concessionaire since 1976 and a NICA Member since NICA was established. NN: How did you get in to the business? RW: I was raised in the concession business. My grandfather and his brother went into the business in 1927 and our family has been a part of the Industry since that time. NN: What do you like most about being a Concessionaire? RW: The friendships and relationships we have formed over the years. NN: What’s your bestselling food item? RW: Fresh Squeezed Lemonade.
Roger, Justin, and Paula Westmoreland of Roger Westmoreland Concessions
NN: Do you have any new items coming to your menu this year? RW: A variety of deep-fried candy items have been added this year. NN: What’s something people don’t know about you or your business? RW: We are a family oriented business. My wife Paula is a large part of the success of our business. Outside of business I love spending time on our cattle ranch in Texas. NN: How has the business changed since you first started out? What’s something you wish would change? RW: Over they years we have seen more and more people come into this business not realizing the amount of hard work and effort it takes to be successful, and they quickly decide that its not worth effort. Hard work is the cornerstone of any successful business.
Westmoreland Concessions lighting up the night!
June 2017 NICA News
NN: What’s been the highlight of your career? RW: In 2016, we celebrated 40 years of success in a very competitive and tough Industry. In those years, we have received many awards and honors as well as having the privilege of contracting with some of the largest Fairs and Festivals in the United States.
NN: What’s been most influential to your personal or business success within the past five years? RW: Our fundamental Christian beliefs. My Parents and Grandparents were excellent role models and taught us a lot, as well as the support of our family and business associates. These things have influenced us the most, not just in the last five years. NN: What’s the funniest thing that has happened in your concession career or through your concessionaire travels? RW: Once, years ago, before cell phones and emails, we experienced every Concessionaire’s nightmare and showed up after an event was over. It was not one of our finest moments! NN: What’s something you like to do in your free time? RW: Ranching, piloting my own airplane, vacationing with family, and spending time at home. NN: What do you like best about NICA? RW: Networking and contact with other members.
Westmoreland Concessions’ staff “backing the blue!”
NN: Do you use any of the NICA Benefits? RW: Yes we use all of the NICA Benefits. It has been a great experience! NN: What’s something you’re looking forward to this year? RW: I was recently elected of the TAF&E (Texas Association of Fairs and Festivals) Board of Directors. I am looking forward to being a part of this team. ▲ Do you know anyone who should be nominated for Concessionaire Spotlight? Contact us today at (813) 438-8926 or firstname.lastname@example.org ▲
June 2017 NICA News
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June 2017 NICA News
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June 2017 NICA News
2017 NICA Quarter Page Ad.pdf 1 3/10/2017 2:20:45 PM
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June 2017 NICA News
A Membership that Pays for Itself It is possible that as a NICA Member, discounts and savings through one of our benefit partners could offset the entire cost of your NICA Membership and then some! If you have any questions on how to use any of these benefits, call the office at (813) 438-8926. The following list gives a snapshot of what comes with your membership:
• 5 Star Water Filtration & Equipment Discounts • $10,000 AD&D Insurance Policy • Affordable Health Insurance • Advanced Testing Solutions, LLC • Arrow Distributing Discounts • AutoZone Discount • Budget Rental Discount • CLC Lodging / CheckInn Direct Hotel Discounts • Coca-Cola National Pricing • Crystal Automotive Special Pricing & Free Shipping • Fare Foods Food Discounts • First Data Credit Card Processing • Ford Fleet Program Discount • GrayBar Electronics Discount • GreenZone Hero Discount • Hertz Rental Cars Discount • HD Supply Discount • NICA Sysco Marketplace Food Discounts & Rebates • OCC Signs Special Pricing • Pepsi National Pricing & Rebate • Sherwin-Williams Discount • Source1 Purchasing Discounts including Airgas, Cintas, Grainger, Office Depot & more
2017 Membership Contest Leaderboard* General Membership Robert Hutchins ...................................................................2 Etta Pence.............................................................................2 Robert Santorelli...................................................................2 Jennifer Allison.....................................................................2 Phil Teague ...........................................................................1 Lee Amos ..............................................................................1 Mike Knott ............................................................................1
Board of Directors Don Delahoyde, CCE .............................................................2 Sandy Class ..........................................................................1 Richie George .......................................................................1 Kathy Ross............................................................................1
*See the back cover for rules and prizes
CONNECT WITH US ONLINE nicainc
Advertise Your Business in
by calling the NICA Office today at (813) 438-8926 emailing email@example.com, or by downloading the online insertion Order at www.nicainc.org/pages/advertising. Contact us today to reserve your spot! June 2017 NICA News
2017 Events Calendar
Representing NICA & Its Industry Partners June 1: Board of Directors election nominations due in office 19: 11th Annual NICA West Golf Tournament • Solana Beach, CA 20: Northeast Council Baseball Trip • New York City, NY 26: West Council Baseball Trip • San Francisco, CA
July 4: Independence Day (Office Closed) 15: Board of Directors election ballots go out to voting members
August 15: Directory Updates go out to membership
September 4: Labor Day (Office Closed) 14-16: IFEA (International Festivals & Events Association) Annual Convention, Expo & Retreat • Tucson, AZ 30: Board of Directors election ballots due in the office
October 1: CCE Applications due in the office 19–21: British Columbia Assoc. of Agricultural Fairs & Exhibitions Annual Convention • Victoria, BC 19–21: Washington State Fairs Assoc. Annual Convention • TBD 20–22: Oregon Fairs Assoc. Annual Convention • Albany, OR 22–23: Manitoba Association of Ag Societies Annual Convention • Winnipeg, MB
Although these dates are based on sources believed to be reliable and true, they are subject to changes throughout the year. Additional or revised dates may be announced in future issues of NICA News or at www.nicainc.org on our calendar.
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June 2017 NICA News
nAtionAl inDEpEnDEnt concESSionAirES ASSociAtion, inc. 1043 E. Brandon Blvd., Brandon, FL 33511 Phone: 813-438-8926 • Fax: (813)438-8928 Email: firstname.lastname@example.org • Website: www.nicainc.org
For Office Use Only
MEMBERSHIP APPLICAtION qMr.
Name of business: Physical address:
Primary Phone Number :
Alternate / Cell phone number :
Age Range: q 20-35 q 35-50 q 51-70 q 70+ q Other :
NICA News Preference: q Mail q Email
Referred by :
Fill out the information below as ACCuRAtELY, DEtAILED, and COMPLEtE as possible. INFORMAtION provided below will be used for your entry in the annual NICA Membership Directory and as KEYWORDS to search for your business on the NICA website.
ANNuAL MEMBERSHIP FEES inDEpEnDEnt concESSion MEMbErShip
q independent Concessionaire ...........................................$125 q Additional Member ..............................................................$75
q q q q q
A person or entity who provides services to the concession industry.
q Employee...............................................................................$ 5 0 q Retired ...................................................................................$50 concESSion buSinESS / Group MEMbErShip
Includes five memberships in one: one Independent Concessionaire, one Additional Member, and three Employee Members ($350 value).
q Concession Business / Group .........................................$300 Additional Member : _________________________________________ Employee Member 1: ________________________________________ Employee Member 2: ________________________________________ Employee Member 3: ________________________________________ Check a category below and provide a detailed description of your company’s services below:
q q q
Commercial Exhibitors / Retail Attractions / Entertainment Services
Fair / Festival over 75,000 attendance ......................... $125 Fair / Festival under 75,000 attendance ..........................$75 Manufacturer / distributor / Supplier ........................... $125 Carnival / Circus Operator............................................... $125 Special Services................................................................ $125
Provide a detailed description of your business, products, and/or services below:
________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________
Mail Check or Money Order to NICA’s office at 1043 E. Brandon Blvd. Brandon, FL 33511 q
Concessionaire General Routing Information
List all states / provinces where you conduct your concession business:
_____________________________________________________________ _____________________________________________________________ Fairs and Festivals
Credit Card #: Security Code:
List three Fairs or Festivals worked in the past year :
1. __________________________________________________________ 2. __________________________________________________________ 3. __________________________________________________________ I understand that my application is subject to final approval by the NICA Board of Directors. I also understand that if my application is not accepted, the amount paid will be refunded to me. If accepted for membership in NICA, I hereby agree to abide by its by-laws and rules.
Signature of Credit Card Holder I authorize NICA to charge the agreed amount listed above to my credit card provided herein. I agree I will pay for this purchase in accordance with the issuing bank cardholder agreement. The NICA sponsored $10,000 Accidental death and dismemberment Insurance Policy is automatically provided to all Independent Concessionaire Members.
Beneficiary ________________________________________ Phone ___________________
National Independent Concessionaires Association, Inc. 1043 E. Brandon Blvd., Brandon, FL 33511 Time Sensitive Mail â€¢ June 2017 Issue
PRSRT STD U. S. POSTAGE PAID STEVENS POINT WI PERMIT NO. 272