Page 1




All beverage-related trademarks are owned by PepsiCo, Inc., its subsidiaries or affiliates.

Contents • June 2017 FEATURES

29 A Membership that Pays for itself

10 Thoughts from a CCE


11 Member’s Voice

07 Hidden Object Contest 29 Coca-Cola Membership Contest leaderboard 30 2017 Events Calendar

Rick Pachell, CCE, Deluca Family Foods Jan Cates, The Cates Company; Rhonda Miller-Galen, The Pretzel Wagon; Darrell DeRouin, Sr., Red Barn Food Wagon; Sandy Rock, Rock Concessions; Carole Marcus, Vic Marcus Concessions

16 This Year’s Scholarship Winners! 24 Concessionaire Spotlight

Roger Westmoreland, Roger Westmoreland Concessions

NEWS & ARTiClES 04 This Month’s Newest & Renewal Members 05 President’s Message Dominic R. Palmieri, III, CCE

05 Card’s Corner Michelle Card

AdVERTiSERS 28 Allied Specialty insurance 10 Alpha Baking Co., inc. 15 Fanestil Meats 26 Fare Foods 08 Firestone Financial 23 First data 09 Fontanini 25 Heinkel’s Packing Co. 27 K&K insurance

08 lasco Foods 28 leon’s Texas Cuisine 04 Mr. G’s Quality Meats 02 Pepsi 27 Rio Syrup 26 RJ Schinner 09 Source1 Purchasing 26 Sugardale Food Service 30 Swanel Beverage 14 & 28 Whirleydrinkworks!

08 Tips to Beat the Summer Heat! 12 Association Announcements 13 Current Food Trends 21 Put On Your Best Fair Face! 22 Getting to Know Your Northeast Council Members Dedicated to strengthening relationships with the Fair, Festival, and Special Events Industries through effective communication, benefits, leadership, and solutions The National Independent Concessionaires Association, Inc. is a Florida Corporation with an Editorial and General Office located at 1043 E. Brandon Blvd., Brandon, FL 33511 • Off ice: (813) 438-8926 • Fax: (813) 438-8928 • Online: The information contained in this Publication is based upon sources believed to be reliable. Readers should not act without professional advice. Cover to Cover © 1993-2017 NICA, Inc. All Rights Reserved. June 2017 NICA News


This Month’s Newest Members! Heidi Duchow B and H Amusements, LLC Sarasota, FL

Emanuel Katsnelson Watkins Event Service Perris, CA

Evan Miller Downward Dog Concessions Carlsbad, CA

Welcome to our three new members!

This Month’s Member Renewals Gary Armstrong Armstrong Concessions Knoxville, TN (2016) June Arner R and J Food Concessions L.L.C. Valencia, PA (2015) Ronald Arner R and J Food Concessions L.L.C. Valencia, PA (2015) Eben Elliott Conifer Foods Woodinville, WA (2014)

Since 1947

William Gardiner Fat Franky’s Funnel Cake Lancaster, CA (2016)

Donnie Massie Alpine Amusement Co., Inc. Naperville, IL (2010)

Nathan Janousek Fun Biz Concessions, Inc. New Braunfels, TX (2014)

Keanan Moreno Family A Fair, Inc. Hemet, CA (2016)

William “Billy” Level Hog Wild BBQ Ronceuerte, WV (2016)

Walter Rojas Fun Biz Concessions, Inc. New Braunfels, TX (2014)

Michael Short Pence’s Concessions Stryker, OH (2014) Nick Strates Demetri’s Greek Foods Mt. Airy, MD (2009) Mary Wagner, CCE Treat Truck, Inc. Hampton, MN (1993) Larry Wynn East Coast Concessions Summerville, SC (2015)

Thanks goes out to all 14 Renewing Members for your support. “Together We Can!”

Email us at or call 800-444-6747 to order samples. For 60 years we have offered only the highest quality meat products.

Our products are available from Fare Foods 800-651-1601

 Beef, Pork & Chicken Kabobs  Specialty Kabobs  Beef Philly Steak  Marinated Ribeyes & More! 725 Industrial Rd., Chillicothe, MO 64601 4

June 2017 NICA News

PResIdeNT’s MessAge Dominic R. Palmieri, III, CCE, President

By the time you’re reading this article, the June 1st Board Nomination forms will already have been turned in. I had the pleasure of speaking with several members interested in running for this year’s elections. Conversations were passionate about philosophies of the future of NICA, thoughts about how to make Fairs better, ideas on how to make communications better, how to make NICA stronger, and most importantly, the conversation of integrity and the role the Board Member plays. One of the greatest things about serving an organization is the personal satisfaction one gets from the many new learned experiences. Integrity is the MOST IMPORTANT aspect of serving any organization. Explanation of governance guidelines to Directors with an overview of the

“Serving an Organization” structure of the Board and how it functions helps to set the record straight. With respect to its most important responsibilities and consistent with its fiduciary obligations, it is important with all new candidates to train them properly. NICA leaders help to mentor new Directors so it is not difficult to get involved either on a Council or the Board of Directors. I explain that a Council is also a great way to start learning about NICA. Becoming involved in social events, fundraising, and educational programming are all ways to learn about any organization. I stress the fact that the personal gain of learning from ten other people, serving with you on a Board, with different opinions, ideas, and experiences is remarkable. This year my focus as President was to support

►► “Message” continued on page 7

CARd’s CoRNeR Michelle Card, executive director

The last several months have been collaborative efforts with NICA, the MidWest Fairs Association and the Florida Federation of Fairs Conventions with a strong focus on marketing Fairs and Concessions to mass and local media outlets. Much discussion was had regarding the present and future of our Industry and what Fairgoers want. The common denominator amongst most of these discussions was tradition. Fair nostalgia is agreeably rooted in all of us, whether it is the first Fair visit of the year or the 25th. The smells, foods, rides, games, laughter, and memories are the same today as they were decades ago. So, what is it about Fairs that is changing? The expectation of the experience is one answer. With consumers enjoying greater

“Future of Tradition” choice and variety in everything from food to travel to on-demand entertainment, people are increasingly expecting and demanding events that more closely match their passions and pursuits. Fairgoers expect more choices and more personalized experiences. They still want and expect the smells, foods, rides, games, laughter, and memories—but they want it slightly faster and they want to be part of it. What does this mean for the Fair, Concessionaire, Carnival, and Exhibitors? It means being the “Future of Tradition.” Collaborating with technology is one sure way to capture the attention of Fairgoers. Social media plays a strong roll in encouraging today’s Fairgoer. While technology has changed the face of planning and

►► “Corner” continued on page 6 June 2017 NICA News



President: Dominic R. Palmieri, III, CCE 1st vice President: Dan Lusenhop 2nd vice President: Kathy Ross Secretary: Sandy Class treasurer: Jennifer Giordano


Don Delahoyde, CCE Carmel Dyer-Pittroff Richie George Tim O’Brien, CCE Mike Pence, CCE Daryl Whicheloe, CCE


PASt PRESIDENtS’ COuNCIL Joe Potillo, Jr. Greg Miller, CCE Tom Sattler, CCE Russ Harrison, CCE

Richard Busse, CCE Tom Hodson, CCE Jim Hodson, CCE (Deceased) Tim O’Brien, CCE Ron Smith Adam McKinney, CCE Mike Pence, CCE Jack Woods, II, CCE Bob Hallifax, CCE Frank Parnell, CCE Larry Orme (Deceased) Larry Sivori Rich Wright Bill McKinney, CCE Arthur Pokorny, Jr. Gene O’Brien, CCE (Deceased)


Executive Director: Michelle Card

Executive Manager of Councils: Rey O’Day

Business Manager : Christina Arriaga

Communications, Marketing & Design: Jesse Willard


Coordinator : Jessica Castro

Council Members: Lindsey Constantine Kelly Grout Russ Harrison, CCE Cameron Murray Vinnie Nelson Eddie Porcelli, III Tonio Viscusi


Coordinator : Rey O’Day

Council Members: Kim Barr Nate Janousek Ryan Long Ashley Murray Mike Newman Lisa Thompson-Baker Jay Wells Daryl Whicheloe, CCE April Wood

NAtIONAL REPRESENtAtIvES Duane Fischer John Harkey David Higginbottom Charles Ivory, CCE Mike Markowitz Mike McGrath Kevin McGrath, II Etta Pence, CCE David Spann R. Josh Stremmel George Wandrey, Jr. Ted Wentz Nick White

Are you Interested in becoming a National Representative or Council Member, starting a Communications Committee, or learning more about NICA? Contact the NiCA Office by phone at (813) 438-8926 or via email at

memories. What about the experience? One consideration to combining the experience with tradition is operating a Fair and created better experiences online ordering. This opportunity allows for the for attendees, social media has definitely had Fairgoer to order long before they walk the Fair a tangible impact on marketing awareness and and arrive at the stand with instant pick-up. revenue. Social media has grown to be a major That experience allows for additional time to be component in driving attendance at consumer spent at the Fair and the instant gratification of events. Fairgoers can find one another quickly, holding, smelling, and eating their favorite Fair and build communities around common interests food. Mounted TV’s on stands is also a trend and passions before, during, and after the Fair. that allows the customer to watch how the Twitter, Snapchat, Instagram, Pinterest, Storify, food is being prepared in real-time—a learning and Facebook, to name a few, assist in capturing experience. For Fairs, the opportunity to teach the attention of the potential audience and a cultural dance and showcase local music even more so upon their arrival. They generate and artists are a few noteworthy examples. excitement, encourage conversation and sharing, Additionally, an Exhibitor who sells cookware may and build a following that can be promoted year want to have a hands-on cooking demonstration after year. When people “Like” your Fair or food, utilizing their pots and pans. they post a photo, video, or update to your feed These examples are listed to stir your mental and become instant promoters, driving more visits pot and consider options that will work for you to your event page and ultimately more sales. and your establishment. Do you already provide a The impact can be significant. Advertising photos unique opportunity to your patrons that is gaining of Fair food (both staples and the latest unique momentum? If so, please share your ideas as we’d and trendy plate) on social media capitalizes love to hear about them. on tempting the pallet and stirring nostalgic “Together We Can Be the Future of Tradition!” ▲

“Corner” continued from page 5 ►►


June 2017 NICA News

serves. It is you, the member, that should be looking for ways to get involved. It is as easy as calling the NICA Office. They can help connect you with others in the NICA leadership. You don’t the Board in their personal growth. I wanted this have to run for election to serve others in NICA. experience to be one that helped to make them You just need some capacity of giving back to this better directors through personal experiences. Industry that also serves you. Helping to mentor Directors in the Board Room The stakes are considerably higher than hopefully lends to empowering them to use their ever before. We are the voice of the members newly found experiences in their operations and and we work hard to lobby on behalf of ALL our reflects to their customers, which in turn, shows members. We know we have different needs from our Fairs how much we care about the customer. different members from different regions across This can be achieved through financial training, public speaking, interaction with other Committee the country. This is why it is important to have Members, and working to problem solve in groups, diversity on our Board from companies large and etc. Mostly, I asked that we serve with the utmost small, from companies located in the North, South, ethical means. I am very clear about transparency East, and West, from companies that do few Fairs to those that do many events. Strategically, and how potential Directors are here to serve the organization and not their personal agendas. One there is nothing more important than having members from all over the country participating should always consider being a selfless servant in the governance of NICA. Uniting NICA as a rather than a self-serving sort. The experiences NATIONAL ORGANIZATION is MISSION CRITICAL. and benefits a Director gets from serving any Board, are an understanding of the direction of the This is where YOU come into play. What will you do to help support NICA, how will your sphere of Industry, new trends that will affect positively or influence help to solve problems, how will your adversely our businesses, and the knowledge of resources help to promote good will and most other events across the country and what makes importantly, when will you step up and be part of them successful. Having this knowledge and experience are invaluable to helping your business the process? Remember, no matter how small or large an effort you give, it is important to know in a true ethical way. It shows the Industry that all of it is very important. Small social events, that you care about all aspects of what we are signing up a new NICA Member, convincing an old as an organization. Bringing positive energy, NICA Member to re-join because of the progress creative ideas, and thoughtful communication you have seen, or just showing up to help set to the Industry through our NICA efforts will be respected by all and will define us with our peers. up tables and chairs is a sign of support for the others that are trying to do more for NICA. ALL OF The Industry should view the directors of any THESE THINGS MATTER AND HELP. organization as leaders. We should in turn act as “Together We Can” continue to achieve leaders. Character, Courage, Collaboration and greatness with everyone lending a helping hand. Confidence are the attributes we should invoke I wish you all a prosperous summer season, to be sure we are correct in honoring traditions of safe travels and most of all, great balance with the past while guiding our direction of the future your family and businesses! ▲ of NICA. The future of NICA lies in the members it

“Message” continued from page 5 ►►


ContESt! Find the Water Bottle

It’s so very hot outside, but I have lost my water bottle somewhere in this issue of NICA News. If you locate it, you can win a gift Card!

So... What if you find it?

Well, lucky reader, tell us where you found it by entering online at

You may also call the NiCA Office at (813) 438-8926 or send us a letter with the page number, and page location to NICA, Hidden Object Contest, 1043 E. Brandon Blvd., Brandon, FL 33511. Member entries must be sent in by June 30, 2017. June 2017 NICA News


Tips to Beat the Summer Heat!

Ah, the start of Summer! Many events all over the country are held this month, which is a great thing for the the Concessionaire, Fair, and Special Event Industry. This also comes with the rise in temperatures, length of days, and depending where you are, an extreme boost of humidity! That means that working outside just got a little more dangerous. According to Injury Facts 2017, the annual statistical report on unintentional injuries produced by the National Safety Council (NSC), “In 2014, 244 people died in the U.S. from exposure to excessive heat. Heat-related illnesses can escalate rapidly, leading to delirium, organ damage and even death.” This resource goes on to list heatstroke, heat exhaustion, and heat cramps as the main heat-related illnesses that can affect you this Summer. The most dangerous of these is heatstroke, which can be the ultimate result of less serious illnesses such as heat exhaustion. According to NSC, “It can occur when the ability to sweat fails

and body temperature rises quickly.” Someone experiencing heatstroke will have extremely hot skin, and an altered mental state, ranging from slight confusion to coma. Seizures also can result. Ridding the body of excess heat is crucial for survival. Although it is impossible to fully escape the summer heat, the CDC offers some tips: • Drink more fluids (nonalcoholic), regardless of your activity level. Don’t wait until you’re thirsty to drink. • Stay indoors and, if at all possible, stay in an air-conditioned place. • Check regularly on: Infants and young children, People aged 65 or older, People who have a mental illness, Those who are physically ill, especially with heart disease or high blood pressure The most important tip is awareness of your own health. If you are feeling sluggish, overheated, naseaus, or worse, don’t wait until it’s too late. Good luck and stay cool out there this Summer! ▲

FIRESTONE FINANCES THE CONCESSION INDUSTRY Contact us to learn how we can help grow your business! ⋄ ⋄ ⋄ ⋄

Seasonal payment options Secured working capital loans Financing for new and used rides Finance your concession trailers, bunkhouse, trucks, rides, generators and more!

1-800-851-1001 ext. 42 |


June 2017 NICA News

ᰠ䈀攀 瀀愀爀琀 漀昀 琀栀攀 瀀氀愀渀℀ 䈀攀 瀀愀爀琀 漀昀 琀栀攀 昀愀洀椀氀礀℀ᴠ

ⴀ䐀愀瘀椀搀 䬀漀爀攀琀猀欀礀 愀琀 匀漀甀爀挀攀㄀ 倀甀爀挀栀愀猀椀渀最

吀栀攀 琀攀愀洀 愀琀 匀漀甀爀挀攀㄀ 倀甀爀挀栀愀猀椀渀最 栀愀猀 瀀爀漀瘀椀搀攀搀 一䤀䌀䄀 一䤀䌀 ⼀ 匀礀猀挀漀 䴀愀爀欀攀琀瀀氀愀挀攀 洀攀洀戀攀爀猀 眀椀琀栀 愀渀 攀砀挀氀甀猀椀瘀攀 洀攀洀戀攀爀猀栀椀瀀 挀愀爀搀 眀椀琀栀 瘀愀氀甀愀戀氀攀 椀渀昀漀爀洀愀琀椀漀渀 琀漀 攀渀猀甀爀攀 瀀爀漀最爀愀洀 愀渀搀 瀀爀椀挀椀渀最 猀甀挀挀攀猀猀⸀ 吀栀椀猀 挀愀爀搀 椀渀挀氀甀搀攀猀 琀栀攀 渀愀琀椀漀渀愀氀 瀀爀椀挀椀渀最 䤀䐀 甀猀攀搀 戀礀 匀礀猀挀漀 琀漀 椀搀攀渀琀椀昀礀 琀栀攀 一䤀䌀䄀 ⼀ 匀礀猀挀漀 䴀愀爀欀攀琀瀀氀愀挀攀 瀀爀漀最爀愀洀 愀渀搀 瀀爀椀挀椀渀最 猀琀爀甀挀琀甀爀攀 眀椀琀栀椀渀 琀栀攀椀爀 猀礀猀琀攀洀⸀ 刀攀昀攀爀 琀漀 琀栀椀猀 挀愀爀搀 眀栀攀渀 眀漀爀欀椀渀最 眀椀琀栀 匀礀猀挀漀 琀漀 挀漀渀昀椀爀洀 琀栀愀琀 愀氀氀 礀漀甀爀 椀渀搀椀瘀椀搀甀愀氀 愀挀挀漀甀渀琀猀 愀爀攀 挀漀渀渀攀挀琀攀搀 琀漀 琀栀攀 渀愀琀椀漀渀愀氀 瀀爀椀挀椀渀最 䤀䐀 ⴀ 一䤀䌀䄀一䤀䌀䄀⸀ 䄀渀礀 漀爀搀攀爀猀 瀀氀愀挀攀搀 眀椀琀栀 匀礀猀挀漀 愀渀搀 渀漀琀 氀椀渀欀攀搀 琀漀 琀栀椀猀 䤀䐀 眀椀氀氀 渀漀琀 爀攀昀氀攀挀琀 礀漀甀爀 渀愀琀椀漀渀愀氀氀礀 渀攀最漀琀椀愀琀攀搀 瀀爀椀挀椀渀最 漀爀 攀愀爀渀 瘀愀氀甀愀戀氀攀 爀攀戀愀琀攀猀⸀ 倀氀攀愀猀攀 渀漀琀椀昀礀 匀漀甀爀挀攀㄀ 倀甀爀挀栀愀猀椀渀最 漀昀 挀栀愀渀最攀猀 琀漀 愀挀挀漀甀渀琀猀Ⰰ 爀漀甀琀攀猀 漀爀 挀漀渀琀愀挀琀 椀渀昀漀爀洀愀琀椀漀渀 琀漀 攀渀猀甀爀攀 挀漀渀琀椀渀甀攀搀 猀甀挀挀攀猀猀⸀ 䌀栀愀渀最攀猀 漀爀 焀甀攀猀琀椀漀渀猀㼀 䌀愀氀氀 ⠀㠀㔀㔀⤀ 㠀㠀㠀ⴀ一䤀䌀䄀 漀爀 攀洀愀椀氀 一䤀䌀䄀䀀匀漀甀爀挀攀㄀倀甀爀挀栀愀猀椀渀最⸀挀漀洀

June 2017 NICA News


Thoughts from a This month’s Statement of Communications & Management Philosophy is from Past Director Rick Pachell, CCE, Deluca Family Foods, who earned his CCE in 2010: “Communications is a vital asset in any industry. It is especially important in the Outdoor Amusement Industry because we are constantly on the move. Keeping in touch with owners, organizers, suppliers, Fair management, and employees is a must at all times to ensure the Fairgoers have the best experience possible. In these tough economical times, keeping the lines of communication open are essential to keeping our Industry profitable for Dairs and Concessionaires. Communicating with the public and finding ways to keep them interested in the event is in order to maximize their enjoyment. My philosophy on the management aspect in our Industry focuses on customer satisfaction to ensure repeat business. I feel this is achieved by creating a friendly, clean, and presentable atomsphere to which customers will enjoy the event and return again. In today’s economy, the Fairgoers are now shopping for the best ‘bang for their buck.’ The quality and value of the product is very important. I feel to keep the lines of communications open and to have a great management program in place is essential to a profitable experience for the Concessionaire and the Fair Industry.” ▲ Would you like to apply for your CCE designation? Applications are available at ▲


June 2017 NICA News

Member’s Voice The greatest part of NICA is the Membership! The Member’s Voice influences where the organization is headed and what it can improve, among other aspects. The NICA Office has been continuing their survey of responses, checking to see if members are utilizing their benefits and enjoying their experience with the organization. Some of our recent responses are featured below: Jan Cates, The Cates Company from Perryville, OH, sells jewelry and as a Commercial Exhibitor, of course, does not use any of the food discounts. She became acquainted with NICA at the IAFE Convention and ended up joining and coming to our convention in Florida. She has made use of AutoZone for vehicle supplies and First Data for all her credit card usages. She likes the Code of Ethics that NICA promotes and also the professionalism the organization conveys. She enjoys reading the NICA News because, in her words, “It keeps me abreast of what’s going on in areas all over the country.” She travels from the East Coast to the West Coast and from Texas to Wisconsin. Rhonda Miller-Galen, The Pretzel Wagon of Constantine, MI, has been in business for more than 17 years and with her grand children coming in, it makes it a third generational business. She described her relationship with NICA as ”pretty good.” She added that they are not a big operation, but they make use of the Coca-Cola benefits and this more than pays for the yearly dues to NICA. She lives in a rural area and has to go into town to have her contracts that are sent by email downloaded and printed because of her poor reception. She makes her pretzels from “scratch” with their own recipe developed by her and her husband. She felt that part of their success was due to the fact that, at the time, there was not a lot of competition. She enjoys reading the NICA News because it keeps them up to date in what is going on with other Concessionaires that have become part of their “Fair family.” She says that it is nice to learn about people you know as fellow Concessionaires “who had babies, who

got married,” and more. Darrell DeRouin, Sr., Red Barn Food Wagon hailing from Escanaba, MI, has been a NICA Member for more than 15 years. Regarding his relationship with NICA, he said, “It’s been good.” He had attended the Florida Week activities for a couple of years in the past and plans to do it again. He attended the Upper Peninsula State Fair from the time he was in a stroller until the present and only missed two years when he was in Vietnam. He has made use of NICA’s discounts with AutoZone, Coca-Cola, Pepsi, and SherwinWilliams, “which is a very good paint with good prices.” He enjoys reading the NICA News and wished that it could provide a list of people that were seeking specific Concessionaires for their event. We talked about how it would be hard to make that be a timely thing due to publishing dates. He then talked about a Fair that held a “Two Dollar Tuesday” where the admission price, rides, and foods all had specials for two dollars. It was a good promotion. Another promotion that worked well, in his opinion, was “Free Opening Day” for the first 1,000 attendees.

►► “Member’s Voice” continued on page 12 June 2017 NICA News



AnnounCements Do you have any news that you would you like to share? Contact us at (813) 438-8926 or

Four NICA Fundraisers Coming this Month There are four fun events that have just been announced that will take place in this summer. First off, on Monday, June 19, 2017, during the San Diego County Fair, the NICA West Council will host the 11th Annual San Diego Golf Tournament at the Lomas Santa Fe Country Club in Solana Beach, CA. The player fee is $125, which includes green fees, golf cart, amenities, and awards dinner following the tournament. Contact Ryan Long, L & L Concessions, at (909) 732-4260, or Ashley Murray, M & M Marketing, at (310) 316-7510 for more information on entering, sponsorship, and more! On Tuesday, June 20, 2017, during the State Fair Meadowlands (New Jersey), there will be a NICA-sponsored trip to the New York Yankees vs. Los Angeles Angles game at Yankee Stadium in New York City, NY. Tickets are $75 per person, which includes transportation, game ticket, and tips. Contact vinnie Nelson, Northeast Council Member, at (845) 656-7647 to reserve your tickets. On Monday, June 26, 2017, during the Alameda County Fair, there will be a NICA-sponsored trip to the San Francisco Giants vs. Colorado Rockies game at AT&T Park in San Francisco, CA. Tickets are $110 per person, which includes transportation, game ticket, and limited refreshments. Contact Don Delahoyde, CCE, NICA Director, at (707) 480-6312 to reserve your tickets. Lastly, there is the 2nd Annual Del Mar Poker Tournament, hosted by NICA President Dominic Pamieri, CCE coming to the San Diego Fair on June 12, 2017. Buyin/Donation is $50 and table/prize sponsors are encouraged. Registration is at 5:00 PM and the tournament starts at 5:30. Location details are still TBA but stay tuned for more information this month. Contact Dominic Palmieri, CCE at (602) 763-7194 or Nate Janousek at (214) 403-0706 to reserve your fun and/or sponsorship. ▲

“Member’s Voice” continued from page 11 ►► Sandy Rock, Rock Concessions out of Gas City, IN, took time from getting ready to do her first event to talk with us. She admitted that she does not make use of the many benefits NICA offers, but really likes the fact that NICA provides Concessionaires “a voice in the industry.” Her company has been a member for more than 18 years and is in their second generation of a family business which “prides ourselves on the quality of our product, and makes service the number one priority.” Sandy said that she tells her help 12

June 2017 NICA News

to “treat the customer as though they are always right.” She reads the NICA News every month and loves the stories about the people, as so many of them are very similar to her own experiences. Carole Marcus, Vic Marcus Concessions from Hemet, CA, has been a NICA Member for more than 15 years. She “definitely” uses the NICA Sysco Marketplace, and while she knows there are a lot of other benefits, it seems she is always in a hurry so she does not make use of them when she should. She said, “I love NICA!” and wanted to tell the readers “everything is beautiful!” The NICA Office plans to continue these calls to our Renewing Members. See you next month! ▲

Current Food Trends Adapted from an article by Heather Gims, gold Medal Products

In concession foods, you rely heavily on established, tried, and true favorites. Yet, there are advantages if you are able to also find ways to incorporate food trends into your menu. Typically, trending foods will have a higher perceived value or convenience factor, meaning they can be more profitable. In addition, you increase sales opportunities by offering something that sets your Food Concession operation apart. With so many food options available at Fairs, it can even potentially expand your reach by attracting new customers. Let’s take a look at which trends are most influencing concession foods and practical ways that Concessionaires can incorporate them.


Local Flare Makes a Difference

Philadelphia has cheesesteaks. In Maryland, it’s crab cakes. And the Chicago-style hot dog is a classic. It’s no secret that certain cities or regions have foods they take pride in. Use this to your advantage and be creative at how you incorporate it. For example, Cincinnati has its own well-known style of chili that is now available as a popcorn seasoning. Another suggestion is to dress up your hot dogs or nachos with toppings that reflect your local area. In the South, it may be a special blend of BBQ sauce. Or in California, you may add avocado slices. You can also make your own

unique flavor combinations and start your own trend!


Presentation Matters

You can sell the same product, but suddenly attract more attention just by changing up your presentation. For example, funnel cakes are mostly sold in the traditional cake style. However, you can also serve up funnel cakes in many different ways, even in a cone! Guests enjoy having options. Another factor you can influence is your packaging. An oversized jumbo package of popcorn or cotton candy is like a walking advertisement for your concession operation.


Connect with Nostalgic Tastes

Consumers are craving something more than just new or different flavors; they want an experience that engages theme. Throwback flavors encourage an emotional connection. Try a birthday cake flavoring, available for either candy glaze for popcorn or as cotton candy floss sugar.

►► “Trends” continued on page 15 June 2017 NICA News


NICA June Ad.pdf 1 5/1/2017 12:00:15 PM

k c o t Soncessionaire C

s t c u d Pro

ar All Ye n o i t u istrib ouse D h e r a W MAJ-24


24 oz. TIKI CUP TIK-24

S-32FC 32 oz.

32 oz.

24 oz.

32 oz. SHAKER CUP PILS-02 20 oz.










Orang Available



64 oz. XM-64F NESTING 64 oz. DRINK BUCKET B-643


32 oz.

We’ve got what you want, when you need it. All Season. Count on USA Quality and Service. Custom Imprints are available for all of the products shown above. Ask Fare Foods for details!

Call Joe Betras at 1-864-542-4345

Call Fare Foods at 1-800-651-6101

for blanket & large order information

to place orders & arrange deliveries

“Trends” continued from page 13 ►► Another new twist on an old favorite is red velvet funnel cake topped with a rich, cream cheese icing.


Worldwide Influence

Seasonings and sauces can help create flavors with worldwide appeal, whether used on popcorn, wings, fries, or other foods. This includes Mediterranean-styled Greek herbs, Thaiinfluenced heat, Tex Mex-inspired sauces, or anything you can think of that may round out a food’s taste. Sometimes one of the biggest challenges food There isn’t a one-size-fits-all solution, and concessionaires have is being able to serve a long we know the mobile Food Concessionaires are line of customers as quickly as possible without creative, but the great part is that you can have sacrificing quality. To manage those busy times, the ability to customize and determine what will you need responsive “grab-and-go” solutions work best for you. The main takeaway is to try like prepackaged foods, including caramel corn, something and you’ll find new ways to make the nachos, and cotton candy. Many of these types most of your food concession biz! ▲ of products also do not require refrigeration which can also be helpful. If your location has the This article was originally featured in OABA’s ability, you may consider having a mobile serving May 2017 ShowTime issue. Have you seen any station to meet the crowds where they are. trends that you would like to share with NICA? Convenience impacts purchase decisions, so be Contact us today at ▲ accommodating to your customers.



June 2017 NICA News


This Year’s Scho Investing in Our Future An often overlooked NICA Benefit is the group of Scholarships awarded each year. This year, NICA is awarding the Coca-Cola CCE Scholarship, worth $3,000, presented in honor of all NICA Members who achieve the distinction of Certified Concessionaire Executive (CCE). NICA is also awarding a brand new $2,000 Gene O’Brien, CCE Vocational Scholarship for a student seeking vocational training. Three other NICA Scholarships worth $2,000 and six more worth $1,000 are provided by fundraising events. One of the hardest working committees in NICA this time of year is the Scholarship Committee, featuring Sandy Class, Secretary, and

Jennifer Giordano, Treasurer, as Co-Chairs. They select three NICA Members to be the readers of every scholarship that has been properly processed through the NICA Office. The copy they receive has been redacted so there is no evidence of who the applicant might be. The readers work individually with each entry, allotting points for nine varied categories. Afterwards, they discuss who tallied the most to determine the winners. It is often a tight race and requires a lot of time to select who the readers feel are the best recipients. NICA wants to thank all involved in this process, especially the anonymous “readers.” Congratulations to all!

$3,000 Scholarship Winner Jacob William Elomina

Attending Florida State University

Jacob William Elomina is the son of Donnie and Holly Elomina and the grandson of tom Hodson, CCE, originally with the Thomas Hodson Company and a Past President of NICA. Jacob was awarded the Coca-Cola CCE Scholarship for $3,000 and will be attending Florida State University to pursue a Bachelor of Science Degree in Accounting. Jacob has been going to Fairs every summer to work since he was seven, where counting back change led to a lifelong love of mathematics and played a major factor in choosing accounting as his major. He also helped with setup, tear down, and other events at the Fair. Jacob is also very active in athletics, playing soccer, baseball, and golf in high school. He won several awards and was voted “wittiest” male for the class of 2017. Jacob established “Kids Come First—Jacob’s Closet,” a nonprofit agency in his hometown of Key West, FL to collect and distribute sporting goods including equipment, apparel, and shoes. He has helped 165 kids through this work since 2014. Those who recommended him said, “his drive and determination make him successful and able to achieve the goals he sets for himself.” 16

June 2017 NICA News

olarship Winners $2,000 Scholarship Winners Russell Groscurth

Attending Florida State University

Russell Groscurth, the son of Norine and Rusty Groscurth of Super Dog, won the Gene O’Brien, CCE Vocational Scholarship worth $2,000 and will be attending Florida State University to pursue a Bachelor of Science Degree in Electrical Engineering with an emphasis on Signal Processing. He has been in the Fair Industry since his baby shower at the MiamiDade County Fair, working in various capacities in his father’s concessions from drink filler to full time cahsier and server. He learned to be quick on his feet, a trait he feels is “universally sought after and rarely obtained.” He hopes his intended major sets him up for aerospace or military manufacturing while keeping open a path towards ride or equipment manufacturing for machines commonly used at fairs and festivals. In high school, he has served as a club officer for the Digital Communications Club and a small group leader for the peer ministry club. He also played varsity football and was an equestrian athlete. Russell has been described as a “hardworking and dedicated student who has always exceeded expectations” and is noted for his “intelligence, maturity, and inquisitiveness.”

Jenna Ford

Attending Indiana State University

Jenna Ford, the daughter of terri and John Ford of Ford Foods, was awarded a NICA Scholarship worth $2,000. Jenna is attending Indiana State University to pursue a Bachelor of Arts Degree in English/Theater Education. Jenna has worked in the carnival business her whole life, beginning her experience at age five pouring drinks at her parents’ concession business. She eventually moved up to waiting the window, making corn dogs, using the grill and fryer, and even running the entire trailer on occasion as of last year. Jenna was also her school’s National Honor Society President and arranged a blood drive, hosted clothing drives, and raised money for Norton’s Children’s Hospital. She was also Events Coordinator for Keystone Club, a volunteer for Habitat for Humanity, and co-founder of a book club to encourage reading at the high school level. As a result of her community involvement, she won her county’s 2017 Youth of the Year award. According to others, Jenna is “an absolute delight to be around—funny, witty, and extremely smart.”

►► “scholarship Winners” concluded on page 18 June 2017 NICA News


“scholarship Winners” continued from page 17 ►►

Dustin Kenna

Attending Indiana University

Dustin Kenna is the son of Donald and Cecelia Kenna of Dickerson & Kenna Concessions. He was awarded a NICA Scholarship worth $2,000. He is attending Indiana University pursuing a Bachelor of Science Degree in Marketing. He plans to take the information he has learned in the marketing sector and apply it to the State Fair Marketing Division and the Concession Industry. He hopes that he can continue his education to obtain a MBA. He has been involved in the concession and fair industry his whole life, sharing that his earliest memories were playing with boxes while his parents worked at fairs; he worked with them when he got older and helped manage the business during his summers off from school. Additionally, he has been involved as an intramural sports captain, a member of Camp Kesem as Committee Leader and Summer Counselor, a member of Christian Student Fellowship, and as a member of 21st Century Scholar Volunteer Corps. Dustin has been defined as “a great leader and shows genuine care for those he works with.”

Callie Pfile

Attending Bowling Green State University

Callie Pfile, daughter of Melissa Pfile, with Playland Amusements, was awarded a NICA Scholarship worth $2,000. Callie is attending Bowling Green State University in Ohio, pursuing a Bachelor of Science Degree in Nursing. Callie started out working with her mother’s Concession Business at a very young age and it taught her many valuable life lessons such as hard work, perserverance, and leadership that she believes will help her in her transition to become a Registered Nurse. In her own words, “Whether it’s moving trailers, setting up, tearing down, cleaning, or helping my mom with the owner’s aspect of the business, I’ve taken part in it all.” Additionally, she participated in sports such as basketball, softball, and golf, and was the Secretary of her school’s National Honor Society. Callie also worked with her community as a reading mentor, safety village volunteer, and camp counselor. Callie has been described as “a dedicated and hard working student who strives for greatness at anything she does.”

$1,000 Scholarship Winners Kinsey Gillette

Attending Emmanuel College

Kinsey Gillette, daugher of Griffin and Dawn Gillette of Polar Bear Homemade Ice Cream Parlor, was awarded a $1,000 NICA Scholarship. Her plans are to pursue a Bachelor of Arts Degree in International Studies at Emmanuel College in Massachusetts. In her own words, she “grew up not in one place, but on many fairgrounds throughout the country,” handling the responsibility of managing employees 18

June 2017 NICA News

and money and working long days “only to do it again the next week in a new place.” She feels that due to her experiences in the Fair Industry, she is confident that she can handle the challenges of college and her ideal career of translation and/or international human rights law. While in high school, Kinsey served in clubs such as Future Business Leaders of America, Spanish Club, and Rotary Youth Exchange. She also served as Class Treasurer and became ServSafe certified among other activities. According to others, “Kinsey is a thorough, conscientious student with a true desire to learn” and she “has a genuine understanding, inquisitive nature, and sense of creativity.”

Elizabeth Henry

Attending Columbia College Chicago

Elizabeth Henry, daughter of Scott and Cathy Henry of Old Time Portraits, was awarded a $1000 NICA Scholarship. She is attending Columbia College Chicago to pursue a Bachelor of Fine Arts Degree in Musical Theater. Elizabeth worked for the last three years in her father’s portrait business at the Iowa and Minnesota State Fairs, specializing in women’s costuming and assisting the photographer. In her own words, “Working here has provided me with the opportunities to develop my relationship with people which I find will be beneficial in the world of theater as I work with other actors and directors.” She graduated “with distinction” in the top 20% of her class and also received a Fine Arts Award for Choral Music and Drama. She also served as Co-Editor for the yearbook, Class Treasurer on the Student Council, a member of Math and Ecology Teams, volunteer at the Ronald McDonald House, and was in several musical productions during her time at high school. Regarding her love of performing, she wrote, “When I listen to a musical, I get chills and want to be up on a stage performing. I cannot wait to continue my education for musical theater and keep following my dreams.” According to one of her recommendation letters, Elizabeth is known as a “self-assured, responsible, and talented young woman. Following through on her commmitments, arriving on time, and communciating effectively have shown that she is responsible.”

Brooke Kozelou

Attending Arizona State University

Brooke Kozelou, the daughter of Bruce and Cindy Kozelou, of 3B Concessions, was awarded a $1,000 NICA Scholarship this year. She is currently attending Arizona State University to pursue a Bachelor of Arts Degree in Fashion Design and Merchandising. Brooke has worked in her family’s concession business for as long as she can remember. Standing on a foot stool to be able to work the counters, she learned the importance of working pleasantly with the customers. At the age of 14, she bought her first lemonade stand to accompany her gumball machine. She continues to work this unit when out of school during the summer. She also helps her parents with their units by managing and training staff and being the creative force behind the signage and uniforms. Brooke worked as a volunteer for several organizations in high school and college including the Wisconsin Senior Center, Children’s World Impact Organization, Anti-Bullying Initiative, and Pennies for Pedals. She was recently initiated into and plays intramural volleyball for Delta Gamma, a sorority that partipicates in multiple philanthropic opportunities that give back to the community. Brooke has been described as an “incredible, mature, hardworking, independent person who is business minded and creative.”

►► “scholarship Winners” continued on page 20 June 2017 NICA News


“scholarship Winners” continued from page 19 ►►

Grace Genevieve Owens

Attending Manhattan College

Grace Genevieve Owens, daughter of Ronald and Elizabeth Owens and niece of Sandy Class, SAN-JON Enterprises, was awarded a $1,000 NICA Scholarship. She will be attending Manhattan College in New York, pursuing an Allied Health-General Science Degree as a pre-medical student. Grace has been involved in the Concession and Fair Industry for four years, working every summer at her family’s business and various other food stands at the Wisconsin State Fair. In her own words, “While working the Fair Industry I have developed a very strong work ethic. I have learned the importance of giving extra effort into every job that I am doing in order to have the best possible outcome.” In high school, Grace played lacrosse all four years, winning “Heart of a Champion” along with several other awards. She was also a member of National Honor Society, Beta Honor Club, and Mu Alpha Theta while volunteering for American Red Cross and Teens in Action. Others have said, “grace epitomoizes what it means to be a true team player. She is a student who stands out amongst her peers because she is constantly challenging herself without fear of consequences and she accomplishes all she sets out to achieve to her own high standards.”

Emily Porcelli

Attending University of Florida

Emily Porcelli, daughter of Sandi and Edward Porcelli III of Spaghetti Eddies, was awarded a $1,000 NICA Scholarship. She is attending the University of Florida, pursuing a Bachelor of Science Degree in Biochemistry and a minor in Business Administration. Emily has been in the concessions business for, as she puts it, “practically” her entire life and she has learned the “value of a dollar.” One of the biggest lessons that this profession has taught her has been how to deliver customer service and deal with different types of situations and customers—skills that will aid her in her future career in Dentistry. In school, Emily is a member of several organizations including UF’s Pre-Professional Service Organization, Pre-Dental ASDA, Phi Kappa Honor Society, Society for Collegiate Leadership and Development, and Delta Delta Sigma. She is also a researcher in the UF College of Dentistry’s Oral Biology Department. Emily has been described as “one of the most driven young women I have ever met! You can rest assured that if she sets her sights on a goal, that it is done with distinction. Her biggest asset is her character. She is genuine and has a big heart.”

Kaitlyn Zell

Attending Indiana University

Kaitlyn Zell, daughter of Chuck and Kelly Zell, CCEs of Chuck’s Foods, was awarded a $1,000 NICA Scholarship. She will be attending Mount Saint Joseph University to pursue a Master of Science Degree in Athletic Training. Kaitlyn has been working in the Fair Industry for a long time, spending every summer on the Fair circuit, even running her own trailer since she was only 13. In her own words, with these experiences, she “developed good communications skills with others, a strong work ethic, learning to be more self-reliant, and how to look at things with an open mind.” Along with 20

June 2017 NICA News

Athletic Training, she hopes to continue her family business in the summer and go to as many Fairs as possible. In school, Kaitlyn played softball, basketball, and participated in student athletic training. She was inducted into the National Honor Society, worked on her school’s yearbook, earning the title of Outstanding Yearbook Student of the Year, helped serve senior citizens lunch, and served breakfast with Santa. Kaitlyn also was on the Leadership Team, Homecoming Court, Prom Court, and was a member of Students Against Destructive Decisions Club among other activities. According to others, “Kaitlyn is a leader with strong morals and a caring heart. She will be an individual who will make a difference in the world!” Well, that about does it for this year’s Scholarship Program. Thank you again to all applicants, our Scholarship Committee, and the Office Staff who helped process the applications. Congratulations!

Put On YOur Best Fair Face Rey O’Day, executive Manager of Councils

Mike Searle and tom Youngs, Arizona State Fair, visiting with Ryan Needham, Ryan Needham Concessions, at Riverside County Fair

Darin Lusenhop, Jeanne’s Artichokes, helping out with NICA Members MBM Concessions, who specialize in funnel cakes

Nicco Ysiano, Sysco Master Associate, Ryan Long, L&L Concessions and West Council, and Wendy Rich, L&L Concessions

veronica Casper, CEO of Riverside County Fair and National Date Festival in Indio, CA

Rey O’Day, Executive Manager of Councils, grazing at the Florida State Fair with her sister Joan O’Day

Are you selling your equipment, business, or need assistance running it? Contact the NICA Office today at (813) 438-8926 or and we will do our best to get the word out. We have many options available to help! June 2017 NICA News


GettinG to Know Your Northeast Council Members Jessica Gottsche, Northeast Council Coordinator This month’s installment focuses on the Northeast Council’s own Eddie Porcelli, III, based out of Edgewater, FL. Jessica Gottsche: What is the name of your business and what do you sell? Eddie Porcelli, III: My company name is Spaghetti Eddie’s Pizza and Pasta. I sell a full line of Italian Food—from walk away food to sit down dinners. JG: What is your route? EP: I start out on the East Coast, move to the Midwest in mid-season, and then finish on the Southeast Coast. JG: How long have you been a NICA Member? EP: I have been a NICA Member for 12 years. JG: Tell us about your family. Are they active in the business? EP: My father had a pizza shop in Rhinebeck, NY and a man named Sam Lloyd, who was the Dutchess County Fair Manager, asked him to put a location in the Fair. He made as much money in six days as he did in six months, so he bought a old UPS truck and built a family business that has been one fun ride in life. Today, I am continuing the journey with my wife Sandi (who is my strength) and my daughter Emily. Emily is our pride and joy; she is finishing up at the University of Florida and hopes to be accepted into the Dental School there. I have a brother Anthony who has become a Federal Judge. He is married to a wonderful woman (Julie) with two boys (Alex and

The Spaghetti Eddie family with Northeast Council Member Eddie Porcelli, III (5th from the left)

Nicholas). Finally, I have a sister (Barbara) who is married to a great guy (Rick). They are in the business traveling in the Northeast. I would not have wanted to grow up any other way than in this business nor wanted to raise Emily and other way. Thank you to my parents Ed and Phyllis Porcelli for choosing a great way to raise a family. JG: Who first recruited you as a member? EP: Ed Porcelli, Sr. JG: What is the most valuable NICA benefit? EP: Having a voice to Fair management that speaks to the issues facing all of us in this business. The challenge is getting management to understand and care enough to work together to solve some difficult issues to keep the industry strong. In my opinion, we all need to remember fairs are for the community they are in. That needs to come first because with a loyal community to a Fair means great success to management and Concessionaires. JG: Who inspired you to join the Northeast Council? EP: Kathy Ross, Ross Concessions. JG: What do you hope the Northeast Council accomplishes during your tenure? EP: Build a strong foundation for the Council and speak loud for the membership to the Board. JG: We appreciate your responses Eddie! What is the best way for a NICA Member to reach you? EP: I can be reached at (386) 299-9983 or ▲


June 2017 NICA News

NICA 0517 pr.pdf



2:55 PM

Are you ready for a rush in credit card sales?

As a valued member of NICA, you can get great savings on credit card processing. NICA and First Data® have teamed up to make doing business easier by letting you securely and reliably accept more payment types and appeal to more customers credit, check, cash, debit, gift cards, mobile pay, and more. With a First Data payment processing account, you get: • Low Preferred Rates – As a NICA member, First Data helps you keep more of each transaction with no early termination fees.

• Reduced Equipment Pricing – As a NICA member, you receive reduced pricing on the Clover Business Solutions.

• 24/7 Customer Service – Your business never stops, so neither does our support. • Security and Reliability – Help your business be EMV® and PCI compliant with industryleading security.

• Trusted Global Payments Leader – We help businesses around the world with simple solutions that drive success.

Get ready for the rush & save today! Call Tina Walker, Senior Commercial Business Consultant at 239.287.8221 or

Clover Station

Clover Mobile

Clover Mini

Clover Flex

Clover Go


© 2017 First Data Corporation. All Rights Reserved. The FIRST DATA and CLOVER names, logos and related trademarks and service marks are owned by First Data Corporation and are registered or used in the U.S. and many foreign countries. EMV® is a registered trademark or trademark of EMVCo, LLC in the United States and other countries. All trademarks, service marks and trade names referenced in this 2017 material NICA are the property June News of their respective owners.

Concessionaire Spotlight ROGER WESTMORELAND Roger Westmoreland Concessions Hughes Springs, TX - Roger Westmoreland specializes in concessions including corn dogs, pizza, roasted corn, turkey drumsticks, funnel cakes, sausage, baked potatoes, smoothies, daquiries, and lemonade. We had a chance to ask him a few questions about his experience as a Concessionaire and a NICA Member. NICA News: Thank you for being able to speak to us! How long have you been a member of NICA? Roger Westmoreland: I have been an independent concessionaire since 1976 and a NICA Member since NICA was established. NN: How did you get in to the business? RW: I was raised in the concession business. My grandfather and his brother went into the business in 1927 and our family has been a part of the Industry since that time. NN: What do you like most about being a Concessionaire? RW: The friendships and relationships we have formed over the years. NN: What’s your bestselling food item? RW: Fresh Squeezed Lemonade.

Roger, Justin, and Paula Westmoreland of Roger Westmoreland Concessions

NN: Do you have any new items coming to your menu this year? RW: A variety of deep-fried candy items have been added this year. NN: What’s something people don’t know about you or your business? RW: We are a family oriented business. My wife Paula is a large part of the success of our business. Outside of business I love spending time on our cattle ranch in Texas. NN: How has the business changed since you first started out? What’s something you wish would change? RW: Over they years we have seen more and more people come into this business not realizing the amount of hard work and effort it takes to be successful, and they quickly decide that its not worth effort. Hard work is the cornerstone of any successful business.

Westmoreland Concessions lighting up the night!


June 2017 NICA News

NN: What’s been the highlight of your career? RW: In 2016, we celebrated 40 years of success in a very competitive and tough Industry. In those years, we have received many awards and honors as well as having the privilege of contracting with some of the largest Fairs and Festivals in the United States.

NN: What’s been most influential to your personal or business success within the past five years? RW: Our fundamental Christian beliefs. My Parents and Grandparents were excellent role models and taught us a lot, as well as the support of our family and business associates. These things have influenced us the most, not just in the last five years. NN: What’s the funniest thing that has happened in your concession career or through your concessionaire travels? RW: Once, years ago, before cell phones and emails, we experienced every Concessionaire’s nightmare and showed up after an event was over. It was not one of our finest moments! NN: What’s something you like to do in your free time? RW: Ranching, piloting my own airplane, vacationing with family, and spending time at home. NN: What do you like best about NICA? RW: Networking and contact with other members.

Westmoreland Concessions’ staff “backing the blue!”

NN: Do you use any of the NICA Benefits? RW: Yes we use all of the NICA Benefits. It has been a great experience! NN: What’s something you’re looking forward to this year? RW: I was recently elected of the TAF&E (Texas Association of Fairs and Festivals) Board of Directors. I am looking forward to being a part of this team. ▲ Do you know anyone who should be nominated for Concessionaire Spotlight? Contact us today at (813) 438-8926 or ▲

June 2017 NICA News


WE DELIVER! We deliver to events on site in 44 different states and Canada. Customers value our friendly customer service and with our warehouses centrally located in Tampa, Florida and Southern Illinois they

Complete supply of all concession products! • Meats • Produce • Frozen Items • Dry Goods • Canned Goods • Paper Products • Fun Foods • Custom Printed Cups

appreciate consistent delivery of product to their events throughout the year.

Call and Speak with a Customer Service Representative Today!




Frozen Items

Dry Goods

Canned Goods

Paper Products

Fun Food

Custom Printed Cups

Sugardale Food Service is a leading provider of quality foods and customized product solutions since 1920.


When you want extraordinary flavor and performance, serve Sugardale Food Service wieners.

For over 60 years and three generations, RJ Schinner has been a leader in the wholesale distribution of plastic and paper packaging and disposables, proudly serving the food service, supermarket, and sanitation markets as a partner in success. As the largest independent redistributor in the US, our customers benefit from our enhanced flexibility, our quick to market operation, and the advantage we have of not being tied to Wall Street expectations like many of our competitors.


All Sugardale wiener items are Child Nutrition Certified.


Sugardale Food Service wieners, franks and coneys are available in many varieties, all delivering the same quality taste and nutrition you expect.

•JANITORIAL SUPPLIES •CHEMICALS •SOAPS LOTIONS Proudly Distributed Through Fare Foods Call 800-651-1601 For More Information •


June 2017 NICA News

Qu su ote ra an nc d e O Bu nli y ne !


Fun is a risky business—and it demands the experience and longevity that K&K Insurance provides. Concessionaires and vendors across the U.S. like you choose K&K for our deep understanding of the coverage needs that vendors require. And when claims occur, our colleagues are here to resolve your claims efficiently and effectively. Specialty coverage and reliable claims handling from a trusted expert. Shouldn’t you work with K&K Insurance?

K&K Insurance Group, Inc. is a licensed insurance producer in all states (TX license #13924); operating in CA, NY and MI as K&K Insurance Agency (CA license #0334819)


St. Louis, MO 63103 | 800-325-7666 | Distributed through Fare Foods 1-800-651-1601

June 2017 NICA News


2017 NICA Quarter Page Ad.pdf 1 3/10/2017 2:20:45 PM

Texas Giant Corny Dogs




32 oz. Shaker Cup








100 oz. Tanker


32 oz. Snack ‘N Sip

64 oz. Nesting Bucket

Call Fare Foods at 1-800-651-6101 to place orders & arrange deliveries

Call Joe Betras at 1-864-542-4345 for blanket & large order information

Visit our Fairs page at:

We Deliver!

Available for purchase from Fare Foods. Call your sales representative or 800-651-1601 more for details.

Masters in the art of insuring amusement risks. Since 1983, we’ve crafted risk management solutions solely for the Amusement, Entertainment and Leisure industries. That’s expertise we bring to your business. We find the perfect mix of innovative and affordable insurance programs for each and every individual client, then add 24/7 claims service to give you peace of mind. Call and see how we can help:

800.235.8774 XL Group and Allied Specialty Insurance are global brands used by XL Group Ltd’s insurance subsidiaries. Coverages are underwritten by the following XL Group Ltd insurance companies: Greenwich Insurance Company, Indian Harbor Insurance Company, XL Insurance America, Inc., XL Specialty Insurance Company and T.H.E. Insurance Company. Coverages not available in all jurisdictions.


June 2017 NICA News

A Membership that Pays for Itself It is possible that as a NICA Member, discounts and savings through one of our benefit partners could offset the entire cost of your NICA Membership and then some! If you have any questions on how to use any of these benefits, call the office at (813) 438-8926. The following list gives a snapshot of what comes with your membership:

• 5 Star Water Filtration & Equipment Discounts • $10,000 AD&D Insurance Policy • Affordable Health Insurance • Advanced Testing Solutions, LLC • Arrow Distributing Discounts • AutoZone Discount • Budget Rental Discount • CLC Lodging / CheckInn Direct Hotel Discounts • Coca-Cola National Pricing • Crystal Automotive Special Pricing & Free Shipping • Fare Foods Food Discounts • First Data Credit Card Processing • Ford Fleet Program Discount • GrayBar Electronics Discount • GreenZone Hero Discount • Hertz Rental Cars Discount • HD Supply Discount • NICA Sysco Marketplace Food Discounts & Rebates • OCC Signs Special Pricing • Pepsi National Pricing & Rebate • Sherwin-Williams Discount • Source1 Purchasing Discounts including Airgas, Cintas, Grainger, Office Depot & more

2017 Membership Contest Leaderboard* General Membership Robert Hutchins ...................................................................2 Etta Pence.............................................................................2 Robert Santorelli...................................................................2 Jennifer Allison.....................................................................2 Phil Teague ...........................................................................1 Lee Amos ..............................................................................1 Mike Knott ............................................................................1

Board of Directors Don Delahoyde, CCE .............................................................2 Sandy Class ..........................................................................1 Richie George .......................................................................1 Kathy Ross............................................................................1

Administration Office...................................................................................12

*See the back cover for rules and prizes


Advertise Your Business in

by calling the NICA Office today at (813) 438-8926 emailing, or by downloading the online insertion Order at Contact us today to reserve your spot! June 2017 NICA News


2017 Events Calendar

Representing NICA & Its Industry Partners June 1: Board of Directors election nominations due in office 19: 11th Annual NICA West Golf Tournament • Solana Beach, CA 20: Northeast Council Baseball Trip • New York City, NY 26: West Council Baseball Trip • San Francisco, CA

July 4: Independence Day (Office Closed) 15: Board of Directors election ballots go out to voting members

August 15: Directory Updates go out to membership

September 4: Labor Day (Office Closed) 14-16: IFEA (International Festivals & Events Association) Annual Convention, Expo & Retreat • Tucson, AZ 30: Board of Directors election ballots due in the office

October 1: CCE Applications due in the office 19–21: British Columbia Assoc. of Agricultural Fairs & Exhibitions Annual Convention • Victoria, BC 19–21: Washington State Fairs Assoc. Annual Convention • TBD 20–22: Oregon Fairs Assoc. Annual Convention • Albany, OR 22–23: Manitoba Association of Ag Societies Annual Convention • Winnipeg, MB

Although these dates are based on sources believed to be reliable and true, they are subject to changes throughout the year. Additional or revised dates may be announced in future issues of NICA News or at on our calendar.

Whatever we do for you...Service is at the core of all we do since 1941!

Premium Fountain Syrups • Real Fruit Juices • Simple Syrup

Tasting Is Believing! You can beat the high cost of brand name syrups & make your beverage program more profitable!

Fountain Syrup Dispensers and Ice Machines available for purchase. Talk to your FARE FOODS salesman today or call for details 800-651-1601 30

June 2017 NICA News

nAtionAl inDEpEnDEnt concESSionAirES ASSociAtion, inc. 1043 E. Brandon Blvd., Brandon, FL 33511 Phone: 813-438-8926 • Fax: (813)438-8928 Email: • Website:

For Office Use Only

Date: #:


q Mrs.

q Ms.



Name of business: Physical address:

City :



Mailing address:

City :



Primary Phone Number :

Alternate / Cell phone number :



Age Range: q 20-35 q 35-50 q 51-70 q 70+ q Other :

NICA News Preference: q Mail q Email

Referred by :

Fill out the information below as ACCuRAtELY, DEtAILED, and COMPLEtE as possible. INFORMAtION provided below will be used for your entry in the annual NICA Membership Directory and as KEYWORDS to search for your business on the NICA website.


ASSociAtE MEMbErShip

q independent Concessionaire ...........................................$125 q Additional Member ..............................................................$75

q q q q q

A person or entity who provides services to the concession industry.



q Employee...............................................................................$ 5 0 q Retired ...................................................................................$50 concESSion buSinESS / Group MEMbErShip

Includes five memberships in one: one Independent Concessionaire, one Additional Member, and three Employee Members ($350 value).

q Concession Business / Group .........................................$300 Additional Member : _________________________________________ Employee Member 1: ________________________________________ Employee Member 2: ________________________________________ Employee Member 3: ________________________________________ Check a category below and provide a detailed description of your company’s services below:

q q q

Commercial Exhibitors / Retail Attractions / Entertainment Services

q q

Fair / Festival over 75,000 attendance ......................... $125 Fair / Festival under 75,000 attendance ..........................$75 Manufacturer / distributor / Supplier ........................... $125 Carnival / Circus Operator............................................... $125 Special Services................................................................ $125

buSinESS DEScription

Provide a detailed description of your business, products, and/or services below:

________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________

Food Games

Mail Check or Money Order to NICA’s office at 1043 E. Brandon Blvd. Brandon, FL 33511 q

Concessionaire General Routing Information

List all states / provinces where you conduct your concession business:

_____________________________________________________________ _____________________________________________________________ Fairs and Festivals





American Express



Credit Card #: Security Code:

Expiration Date:


List three Fairs or Festivals worked in the past year :

1. __________________________________________________________ 2. __________________________________________________________ 3. __________________________________________________________ I understand that my application is subject to final approval by the NICA Board of Directors. I also understand that if my application is not accepted, the amount paid will be refunded to me. If accepted for membership in NICA, I hereby agree to abide by its by-laws and rules.

Signature of Credit Card Holder I authorize NICA to charge the agreed amount listed above to my credit card provided herein. I agree I will pay for this purchase in accordance with the issuing bank cardholder agreement. The NICA sponsored $10,000 Accidental death and dismemberment Insurance Policy is automatically provided to all Independent Concessionaire Members.

Applicant’s signature


Beneficiary ________________________________________ Phone ___________________

National Independent Concessionaires Association, Inc. 1043 E. Brandon Blvd., Brandon, FL 33511 Time Sensitive Mail • June 2017 Issue


June 2017 NICA News  

Featuring This Year's Scholarship Winners, Concessionaire Spotlight featuring Roger Westmoreland Concessions, Tips to Beat the Summer Heat,...

June 2017 NICA News  

Featuring This Year's Scholarship Winners, Concessionaire Spotlight featuring Roger Westmoreland Concessions, Tips to Beat the Summer Heat,...