ARTICLES & FEATURES
This Month’s Newest Members
Cathy Combs
Calhoun County Agricultural & Industrial Society Marshall, MI
Scott Levenson
Win Win Concessions Cave Creek, AZ
Candido Ocampo
Antojito Raspados
Del Sur Santa Ana, CA
Mike Scranton MAFA Colrain, MA
Lisa Sovereign Licorice Ropes, LLC Greeley, CO
Welcome to our 5 New Members! See page 33 for the 2025 NICA Membership Contest Leaderboard.
This Month’s Member Renewals
Cynthia Ail
Ail Food Concessions
Salem, OR (2023)
June Arner
R and J Food Concessions LLC Valencia, PA (2015)
Ronald Arner
R and J Food Concessions LLC Valencia, PA (2015)
Brandy Arredondo, CCE
Noel’s Foods, Inc
Bakersfield, CA (2016)
Marco Arredondo
Noel’s Foods, Inc
Bakersfield, CA (2015)
Steve Aucoin
Aucoin Concessions
Litchfield, ME (2015)
Patricia Bair
Bair’s Concessions, Inc. Lancaster, OH (2016)
Trent Bair
Bair’s Concessions, Inc. Lancaster, OH (2016)
Anibella Barona
Barona Enterprises, LLC Roseville, MN (2022)
Isabella Barona
Barona Enterprises, LLC Roseville, MN (2022)
Marissa Britt
Top Notch Concessions Wichita, KS (2022)
Andrew Broomfield µ
Creamy Rich Bryan, OH (1993)
Raymond (Geoff) Clark L H Ice Cream Lincoln, NE (2018)
Shan Dobaria
Woody’Z Drinkware
Santa Ana, CA (2013)
Debbie Green
Casey’s Rides Inc. Utica, KY (2020)
Ronald Hull
Volusia County Fair Association, Inc.
Deland, FL (1999)
Jim McKiernan
Grant County Fair
Moses Lake, WA (2015)
Ann Menchen
The Thomas Hodson Company
Homosassa, FL (2022)
Carole Nickelson
Barona Enterprises, LLC Eagan, MN (2022)
Connor Nickelson
Barona Enterprises, LLC Minneapolis, MN (2023)
µ 1993-2005 2006-2010 2011-2015 2016-2024
David Olivares
Kaliff Insurance San Antonio, TX (2018)
Wayne Petersen
Oregon State Fair & Exposition Center Salem, OR (2020)
Michaela Pulaski
La Familia Mexican Food West Linn, OR (2023)
Mindy Reed
James Tea Company Perry, OH (2023)
Dena Rizzardo
Tulare County Fair
Tulare, CA (2014)
Bryce Scott
Scott Amusements
Pilot Mound, IA (2022)
Rob Scott
Scott Amusements
Pilot Mound, IA (2022)
Russell Scott
Scott Amusements
Pilot Mound, IA (2022)
Sandy Shayesteh
Santa Clara County Fairgrounds FMC San Jose, CA (2019)
Michael Short
Michael’s Surplus Concessions
Stryker, OH (2014)
Morgan Stremmel, CCE
Top Notch Concessions
Witchita, KS (2013)
R. Joshua Stremmel
Top Notch Concessions
Wichita, KS (2012)
Phil Teague, CIC, CRM
Hummel Group, Inc.
Wooster, OH (2013)
Jessica Underberg
Erie County Fair
Hamburg, NY (2014)
Joe Villari
Villari Food Group Warsaw, NC (2014)
Stacey Weber
K&K Insurance Group, Inc.
Fort Wayne, IN (1996)
Katie Wilson
Beak Amusements
Greshom, SC (2015)
Kristi Worm-Hunter
Indiana Ribeye Carmel, IN (1997)
Terry Young
JT’s Stovetop BBQ Company
West Union, OH (2011)
Mitch Zinder
Victor Products Co. Richmond, VA (1998)
Thank you to our 40 Renewal Members for your continued support! “Together We Can!”
Visit www.nicainc.org or search NICA on social media for the latest announcements, news, and pictures. We invite you to share your stories, photos, and more. Make sure to tag @NICAInc and use our hashtags #NICA #TogetherWeCan
PRESIDENT’S MESSAGE
PRESIDENT’S MESSAGE
Jay Wells, CCE, President
I would like to start this month with a few questions: Has the Fair lost camaraderie with its Community? What does the Fair do for the local Community? What does the Community do for its local Fair? How do they coexist harmoniously? Do they get along? Are they working together?
Science tells us the universe is expanding and so should our Fairs. If your Fair is not expanding, people might think it is the same old stuff. I was told at an early age that if you want your organization to flourish you need a “Joiner,” someone who goes out into the community and gets involved with the civic organizations such as the Lions Club, Boy Scouts, and Mothers Against Drunk Driving, where they can speak on behalf of the Fair and keep the community current on Fair matters. If you communicate with enough people, you will be surprised to find out how many want to and are willing to help! The community exists for 365 days per year. The Fair exists normally for only 3-12 days—or does it? Here are some important questions to consider this season:
• Does your Fair consider the Community as a friend or a customer?
• Does the Fair and Community look at each other as dollar signs only?
• How can the Fair support or help its Community?
• How can the Community be involved with the Fair besides attending?
• How can the Fair become friends with its Community?
• If it’s not working, how can you become friends with your Community again?
These are just a few questions to be asked if you truly want to support each other and be dynamic in the community: “You gotta start talkin’ to one another!” It might be difficult at first since the tech community has us all using apps, text, and email instead of verbal face-to-face conversation. I don’t have the answers, but if we start talking and
Does Your Fair Have Camaraderie With its Community?
discussing, we might find some ways to help each other grow and thrive together.
They say Summer is just around the corner on June 20th, but it is pretty hot out there not to be Summer. It is already 106° in California today! On your way out this Summer let’s not forget those Soft Drinks you all sell to help others cool off in the heat with something sweet. For Coca-Cola and Pepsi, you have most of your drinks covered by our National Pricing Benefits. All Food and Beverage Concessionaires are automatically eligible for these programs. They will require you to complete a FREE application and/or fill out required forms for each company. If you don’t yet know or are new to NICA, here is how to cash in on these “Sweet” Benefits and more:
For Coca-Cola, sign up at www.nicainc.org/coca-cola and create a list with your route, each venue and their dates, and any bottler contact information you may have. If you don’t sign up online, email your W-9 and route list to our Coca-Cola representative William “Bill” Beaty at wbeatty@coca-cola.com. Registration can take up to six weeks, and check with William at wbeatty@coca-cola.com or (813)-326-5727 at least three weeks before your event to ensure you receive your pricing.
Sign up for Pepsi by completing the application process online at www.nicainc.org/pepsi or send a filled out W-9 and National Account setup form to buster.pruett@pepsico.com. Once enrolled, you can reach out to our Pepsi Representative Buster Pruett at (904) 631-7295 or buster.pruett@pepsico.com with any questions. You can also reach Pepsi Equipment Repairs and Service at (877) 386-4567 and ask any order-related questions at (800) 963-2424
If your event doesn’t have a dedicated bottler, Fare Foods has a good option at an affordable price, with Swanel Beverages. Swanel Beverages has all the popular flavors and it tastes great. You can also obtain those RIO Sno-Cone flavors, Shave Ice flavors, Slush flavors, and bases from Fare Foods as well. Contact a Customer Service Representative at (800) 651-1601 or visit www.farefoods.com. Oh, and did I mention they also deliver to your events onsite in 40 states?
I almost forgot that the NEW NICA 32 Refillable Cup is now available through Sysco. It is a clear cup with the mostly same NICA design that everyone loves, and a new blue lid. Contact your local Sysco Representative to order. They all have been sent emails and will be aware of the cup. Order in advance, as it will take a few weeks to get them in, and order enough for the Summer! Of couse, if you haven’t signed up for Sysco yet, visit www.nicainc.org/sysco today.
Now to get those CO2 and propane bottles filled. NICA has you covered there, too! Many may not realize, but by applying for a FREE Entegra account number and having Entegra register you with Airgas, you will be able to purchase CO2, propane, and welding supplies at a greatly reduced price. They have locations all over the country! To receive this benefit, call (866) Entegra (368-3472) or visit www.nicainc.org/entegra to sign up online.
OFFICERS
President: Jay Wells, CCE
1st VP: Stacey Pittroff-Barona, CCE
2nd VP: Michelle Allen, CCE
Secretary: Sandy Class, CCE
Treasurer: Bary Bunts, CCE
DIRECTORS
Brandy Arredondo, CCE
Jacqueline Bradbury, CCE
Phil Delahoyde
Bryan Enloe, CCE
Dan Lusenhop
Nathan Vandewarker
Mickey Venegas
Nate Wells, CCE
Daryl Whicheloe, CCE
Trent Wilkes
PAST PRESIDENTS’ COUNCIL
Kim Barr, CCE
Vincent Nelson, CCE
Daryl Whicheloe, CCE
Sandy Class, CCE
Don Delahoyde, CCE
Kathy Ross, CCE
Dan Lusenhop
Dominic Palmieri, CCE
Paulette Keene, CCE
We are now all getting busy with our County and State Fair Routes, but before you get too busy, all of your NICA Directors are also getting busy planning your next NICA Marketplace event. Mark the dates: November 9-12, 2025. Register at Early Bird rates and make those Tuscany reservations at www.nicainc.org/marketplace. Be there and don’t be scared—it will be a lot of fun. Everyone be safe out there! Remember to “Look Sharp, Be Sharp!” and “Together We Can!” ▲
Joe Potillo, Jr.
Greg Miller, CCE
Tom Sattler, CCE
Russ Harrison, CCE
Richard Busse, CCE
Tom Hodson, CCE (Deceased)
Jim Hodson, CCE (Deceased)
Tim O’Brien, CCE
Ron Smith
Adam McKinney, CCE
Mike Pence, CCE
Jack Woods, II, CCE
Bob Hallifax, CCE
Frank Parnell, CCE
Larry Orme (Deceased)
Larry Sivori
Rich Wright
Bill McKinney, CCE (Deceased)
Arthur Pokorny, Jr.
Gene O’Brien, CCE (Deceased)
OFFICE STAFF
Executive Director : Rey O’Day
Office & Membership Manager : Linda Frisco
Communications & Marketing Manager • NICA News Editor :
Jesse Willard
NICA Foundation Liaison:
Ann Menchen
Office Clerk: Mary Vega
Commercial Exhibits Council
Coordinator : Jeff Thornberry, CCE
Interim East Council Coordinator :
John Juliano, CFE
Midwest Council Coordinator :
Dennis Larson, CFE
West Council Coordinators :
Don Delahoyde, CCE & Julie Dunn
NICA FOUNDATION
President: Audrey Poole
VP : Daryl Whicheloe, CCE
Secretary : Rey O’Day
Treasurer : Kathy Ross, CCE
Michelle Allen, CCE
Reilly Berk
Carmel Dyer-Pittroff, CCE
James McConnell
Vincent Nelson, CCE
Stacey Pittroff-Barona, CCE
Larry Sivori
Ron Smith
COMMERCIAL EXHIBITS COUNCIL
Nancy Chapman
Nathalie Harrington
Barbi Linde
Christopher Nielsen
Edward Reeder, Sr.
Ryan Rickey
James Toler
Denise Warner
David Webster
Diana Wolf
EAST COUNCIL
Bary Bunts, CCE
Ryan Collmer
Whitney Fraleigh
Robert Groscurth
Ryan Hagy
Vito Marotta
Gino Orlandi
Patty Tessari
Michael Zdebiak, Jr.
MIDWEST COUNCIL
Connie Boesen
Chad Kolar
Bruce Kozelou
James McConnell
Richie O’Neil
Matt Ribar
Mickey Venegas
WEST COUNCIL
Carmel Dyer-Pittroff, CCE
Rodney Fazackerley, CCE
Alan Harrington
Gigi Horowitz, CCE
Miki Martin, CCE
Kevin Peck
Albert Valadez
Nate Wells, CCE
Gus Whicheloe
Nick White, CCE
DIRECTOR’S VOICE DIRECTOR’S VOICE
Trent Wilkes, Director
It’s funny how many things change as you become an adult. Arguably for most children and even some adults, when you refer to “The Most Wonderful Time of the Year” they associate it with the Holiday Season. However, I must strongly disagree with the 1963 Andy Williams Christmas Classic that is overplayed on the radio every December. As a lifelong Indiana Hoosier, growing up only an hour and a half from the Indianapolis Motor Speedway, the most wonderful time of the year is the month of May. The month of May is full of excitement and anticipation leading up to the Greatest Spectacle in Racing: the Indianapolis 500, every Hoosier’s official kick-off to Summer! As the weather starts to gradually get warmer, the Checkered Flag decorations become more common in front yards and on light poles as you get closer to the track. Many restaurants and stores hang banners that read “Welcome Race Fans!” The iconic JW Marriott building in downtown Indianapolis has a giant Indy 500 logo on the side, and the Indianapolis Airport is full of Indy 500 decorations and souvenirs. It’s a tradition like no other, and there is no greater feeling than that moment when all 33 engines fire up on the last Sunday morning of May, followed by the cheers of nearly half a million people. As a child I grew up attending the race with my family and friends where we always had the same tickets in Turn 4. It always fell just a few
The Actual...
“Most Wonderful Time of the Year”
days into my Summer vacation. We would load the van the night before with coolers, grills, and lawn chairs; then wake up early on Sunday morning and drive to Indianapolis, hoping to beat the traffic. We would typically arrive around 8:00 in the morning and start tailgating until about 10:30 or 11 when it was time to head to our seats. Many of my fondest memories have been made at the track over the years. We always had four tickets that would get rotated around each year to different friends and relatives. It was always extra special when I got to introduce a friend to their first time at the track. The only Indy 500 that I missed in several years (other than COVID) was in 2017, only because I was on my honeymoon. Don’t get me wrong, it was nice watching it with Katie at a special hangout to us called the K&T Cantina! Then we immediately went to the beach after the race was over, but it was still not the same being 1,100 miles away from all of the festivities.
Always having Concession Trailers since the age of 15, my friends used to joke as we would walk into the race and say, “Trent you should be up here selling food.” As a high schooler and early 20’s boy that was way more interested in “partaking of the festivities,” working during the Indy 500 never sounded very appealing. As I got older, and my business continued to grow while I was supporting a family, that idea became more and more appealing. In 2021, the first in-person race since COVID, I was presented with the opportunity to take one Concession Trailer and set-up outside Turn 1. We had two weeks to get ready; we had no idea what to expect or what the desired menu would be. We had no idea when we would be busiest. I think all Concessionaires can relate to the struggles, anxiety, and uncertainty of working a new event for the first time. Somehow we made
A selfie while enjoying the Indy 500 from the ground level
it through. I ran out of Sugar before Raceday, did not have near enough help, and I learned the hard way that I could not keep my race tickets and go watch the race once it started, leaving the trailer with my parents. As everyone knows, you write everything down in the book and improve for next year. We now have three Concession locations out there serving Breakfast, Corndogs, Elephant Ears, Lemonade, and Chicken Strips. Over the years, I have recruited some of my friends that used to attend the race with me to come and help. We stay up all night baking Cinnamon Rolls to be open at 5:00 AM on race morning. Some of the best memories over the past couple of years have been made sitting outside in the lawn chairs sharing race memories while the Rolls are in the oven. All of my friends and family are always telling me early that they want to work the race because they have such a good time. It’s also extra special being able to work beside my wife, parents, and sister as we have spent many years going to the race together, and we are still continuing on the tradition, just in a different fashion. Even though we are swamped most of the time, the atmosphere takes all the stress and anxiety away. We have made a lot of great memories over the last few years. We talk about events and sights at the race throughout the entire season. The most memorable was probably last year after the race was delayed four hours due to the rain, and everyone was absolutely so exhausted that it was unsafe to drive home. So, we all crammed into my camper and made the
best of it! Everyone was too tired to care where they laid down. Whether it’s the all nighters with the race fans on Georgetown Road, or the thrill we get when we all step outside the trailers to listen to “Back Home Again in Indiana” and watch the Flyover; the Indy 500 is still the day of the year that gives me the most fun and memories. I am blessed to share those moments with all of my friends and family that come to help me. I always tell them that they are not working for me, they are helping me. I couldn’t do it without them and I’ve said many times; when this Concession Business becomes something I dread and it seems like I’m going to work at the same old job everyday, the trailers will be up for sale. Being a family owned and operated business is what we pride ourselves in most and being able to work beside people who are close to me is truly a blessing. ▲
The Wilkes Concessions “crammed in the camper” selfie Katie serving up sweet Cinnamon Rolls from The Baker Man
The Wilkes Concessions family at their Raceway Stand
RIFFING WITH REY RIFFING WITH REY
Rey O’Day, Executive Director
Greetings! Spring has sprung and “June is busting out all over!” As I put the bunnies away and bring out beachy and red, white, and blue themed tchotchkes, I know we are fast approaching the entrance to the pinnacle
Busting Out All Over!
of the most recent stories and information guides, and a summary of why they are important:
CARE & RIDE Act Resources & Guidance
Collectively our Industry has been working on Congressional legislation that will provide a more
NICA’s New
Membership is up 50% and Renewal Membership is up 44%. Come enjoy in 2025… Without YOU we cannot be an US THANK YOU!!!
the group has said.” Meanwhile, uncertainty around the effect of the duties on prices has prompted many diners to be more cautious about eating out.
Sysco’s push to find more domestic suppliers across its business intensified during the pandemic when global supply chains were disrupted. That effort has ramped up this year as trade disputes have been reignited. According to Chief Merchandising Officer Victoria Gutierrez, the firm’s US operations now import less than 10% of its goods. “We see the strategic benefit in bringing supply chains closer to home because you reduce exposure to disruption,” Gutierrez said, adding that “the food is fresher and handled better when it’s sourced nearer to customers.”
Many of you have told me that your pricing and food supply concerns have you searching for substitutes in order to keep a lid on costs. Sysco is a national resource available to you if/when you are looking to source alternative products and ingredients more carefully for your menus.
Ranking This Year’s Crazy Food Found at the (Fill in the Blank) Fair
This headline is universal across the country. Voting occurs amongst different population groups that include Fairgoers, Press, Panel of Foodies, or Community Leaders, to name a few. Here is an example: “Returning for a second year, the Food Contest showcases a variety of new and unique culinary delights, including the Cheeseburger Egg Roll, Bacon-Pickle Pizza, and Hot-Honey-Chicken Fries. Fairgoers will have the opportunity to vote in (fill in the date) for their favorite food item in two
order to experience the wonderment of tasting them and answering, “Is it disgusting or delicious?”
Blue Ribbon Iowa State Fair Foundation T-shirt Contest
On a lighter note, no Fair is complete without a community contest of some sort.
Iowa held its third annual t-shirt design contest choosing one from 80 design submissions. 9,400 votes were cast. The wining stamp featured the Butter Cow, a Pie, and the Sky Glider. Agriculture, Food, Rides, and a Logo’d T-Shirt… that’s what we’re all about!
We are busy and count on many to assist us to open, prepare, serve, and pack up, so my closing thought is one of my favorite LOL stories:
This is a little story about four people named Everybody, Somebody, Anybody, and Nobody. There was an important job to be done and Everybody was sure that Somebody would do it. Anybody could have done it, but Nobody did it. Somebody got angry about that because it was Everybody’s job. Everybody thought that Anybody could do it, but Nobody realized that Everybody wouldn’t do it. It ended up that Everybody blamed Somebody when Nobody did what Anybody could have done.
To everything I respond, “Together WE Can!” Happily,
Association ANNOUNCEMENTS
Do you have any announcements you would like to share? Contact us at (813) 438-8926 or nica@nicainc.org
Berk Enterprises Announces Partnership with Alex’s Lemonade Stand Foundation
Berk Enterprises is proud to announce its new partnership with Alex’s Lemonade Stand Foundation (ALSF), a national leader in the fight against childhood cancer. Known as the original innovators of the iconic Lemonade Cup, Berk Enterprises is excited to collaborate with ALSF to launch a special 16-ounce paper cup that shares the organization’s colors and message. A portion of the proceeds from every case of cups sold will be donated back to ALSF to help fund vital cancer research and support for children and families affected by the disease. Reilly Berk, NICA Foundation Trustee and President and CEO of Berk Enterprises, shared, “We feel this partnership was simply meant to be. Together, we hope to make a positive impact and inspire our customers to join us in raising awareness for such an important cause.” Berk’s ALSF-inspired 16-ounce cup is now available to Concessionaires and Vendors nationwide. Berk is honored to support ALSF in their fight and look forward to many impactful years ahead with this incredible organization. Visit www.berkbrands.com and www.alexslemonade.org to learn more. ▲
The Glenn County Fair Presents “Best of” Awards to NICA Members
Congratulations to all “Best of” winners from the Glenn County Fair, including NICA Director Phil Delahoyde, Extreme Food and Beverage, for Best Concessionaire, Dustin Stafford, Total Event Access Management, for Best Customer Service, and Boguey’s Concessions for Best Carnival Game. The Fair shared, “The Glenn County Fair would not be what it is without the hard work, dedication, and ingenuity of our Fair Industry Business Partners. From the moment that our patrons enter the gate until the last Lemonade is consumed and every thrill and laugh in between, these business are what makes the magic happen. Show all of these hardworking companies some love for making Glenn County Fair ‘Where Memories Are Made.’ Please help us congratulate this year’s Best of Glenn County Fair winners.”▲
NICA Board of Directors Nominations Are Due September 1st
It’s that time of year! NICA is accepting nominations for next year’s Board of Directors. Joining NICA’s Board offers many opportunities to have your voice heard, connect with other professionals in the Fair Industry, and to further the work of NICA. The due date is September 1, 2025, so don’t delay! All nomination forms can be found online at nicainc.org/nominations and must be emailed to nominations@nicainc.org, mailed to NICA, 1043 E. Brandon Blvd. Brandon, FL 33511, or faxed to (813) 803-8460. Call the NICA Office at (813) 438-8926 if you have any questions. ▲
Kathy Bartels, Glenn County Fair CEO, with “Best Concessionaire” winner Phil Delahoyde, Extreme Food and Beverage
Attention NICA Members! We are proud to announce a NEW 32 Oz NICA Refill Cup, manufactured by WNA and available to order NOW through Sysco. As many of you know, Refill Cup Programs send Fair Guests right back to your stands and reduce trash at events, while providing a great value for all involved. This Reusable Clear Cup includes a Blue Lid and Clear Straw and Fun Fair Artwork. The item can be special ordered through your local Sysco Sales Representative at a competitive price with Item #7387650. If you are not yet enrolled in the NICA Sysco Marketplace, let your Sysco Representative know, apply online for FREE at www.nicainc.org/sysco, or contact Angela Ginsbach at (800) 797-2627 or angela.ginsbach@sysco.com. Once enrolled, you will be assigned an Account Number and you can begin ordering your products immediately! ▲
icate
Thoughts From a
What is the CCE Program?
The Certified Concessionaire Executive Program was developed over 20 years ago to recognize the professionalism of Concessionaires. The title of CCE is attractive to potential events, represents a deep understanding and respect for the Fair and Festival Business, and indicates that the titleholder will perform at their highest ability. This designation is awarded only after a detailed application process has been successfully met. Before applying, the applicant must have a minimum of seven years as a full-time Chief Operating Manager of an Independent Concession Business and be a current member of NICA, and of one of the following associations—CAFE, IAFE, IFEA, and/or OABA—and at least one State or
The CCE pin is given to each new CCE Recipient in addition to their CCE Award and Certificate at an Industry Event
Provincial Association (like Florida Fed or WFA). Are you interested in joining the 93 other CCEs who have earned their designation? Visit the CCE website today to apply: www.nicainc.org/CCE
Phil Tommy Julie Gina Andy Lynn
Running Away to Join the Circus
The Journey From Center Ring to Behind-the-Scenes Labor Leadership
James K. Judkins, JKJ Workforce
In 1975, while attending Haverford College, I ran away and joined the circus—literally. Between my freshman and junior years, I joined Circus Kirk, an all-student big top circus that toured the East Coast from Memorial Day through Labor Day, performing one-day stands in towns large and small.
I started off as a cook and dishwasher, but quickly took on more jobs and skills. That first Summer, I became the “Inside Talker” in the Sideshow, performed as a Fire Eater, Magician (Blade Box, Bed of Nails, Electric Lady, etc.), and was a Puppeteer for the Punch and Judy Show. I learned how to drive a semi, lay out lots, put up directional arrows, and make midnight donniker dumps into local sewer systems.
By the next Summer, I was the Show Manager and Ringmaster, with even more duties. When the owner became ill during the summer, the cast and crew took over operations, booking, and promoting the show. The inmates took over the asylum! We voted not to end the season on Labor Day, continuing shows until December 6th, when we finally closed in Ocala, FL.
When the show ended in Ocala, we still had “Baby Lisa,” a six-year-old elephant leased from Carson and Barnes Circus of Hugo, OK. I only had $600 left, so I rented a Bobtail U-Haul and started driving her from Ocala, FL to Hugo, OK. When I arrived in Hugo, Baby Lisa used her trunk to carefully rip the truck apart—the bobtail truck had now become a flatbed.
That journey changed my life. I was hired by D.R. Miller to work in the Carson and Barnes Elephant Barn, which housed 27 elephants. Before long, I moved into management, eventually becoming General Manager of what was then the world’s largest Five-Ring Wild Animal Circus.
My life became the circus, and I never returned to Haverford College for my Senior Year. I spent 20 years with Carson and Barnes before founding Circus Chimera, a well-regarded theatrical production that toured the US and Canada for eight seasons. When I closed Chimera, I shifted my focus entirely to Foreign Labor for the Mobile Entertainment Industry.
Animal Wrangling to Talent Scouting
As Vice President and General Manager of Carson and Barnes Circus, one of my jobs was to scout for Circus Artists and support persons for the Circus from around the world. I would contract with the artists and support persons, file petitions Immigration and Naturalization Service, and then go to the various consulates to secure Visas—typically for around 150 staff members each season. I began this work in 1978.
In 1986, during the Reagan Administration, new Visa categories were introduced. I worked with
After many years on the road, “Baby Lisa” is enjoying retirement at the Endangered Ark Foundation, in Hugo, OK
Senator Don Nickles of Oklahoma to help refine legislative language for the P-1B (for performance
The first season we provided 16 workers to two different shows. Word of mouth in the Industry
It wasn’t until these groups began collaborating on issues such as Foreign Labor that real momentum—and a shared sense of purpose—took hold. This collaboration has been a genuine “aha!” moment and a force multiplier for progress.
Companies in the Mobile Entertainment Industry do not offer employment to legal foreign workers appear to be disappearing, and those who do utilize legal H-2B workers appear to be expanding their market share.
In 1992, Congress “capped” the number of H-2B workers at a total of 66,000 per year. Employers filed applications with the Department of Labor for at least four times the number of Visas available under the statutory cap.
The efforts of the named organizations listed above, working with the Seasonal Employment Alliance, was able to pass legislation and bludgeon the various administrations, creating a pathway to various releases of “supplemental” Visas. The system is a cobbled-together “hot mess” with employers not knowing which workers they will be able to hire, or when the the workers they are able to hire will arrive to start work.
What’s Next for Labor?
Right now, this “hot mess” is all we have, but it appears that nearly all of the employers will be able to hire the H-2B workers they need this year.
A solution to the H-2B cap problem could take a variety of forms. The only pathway to solutions being put into place is as part of legislation passed by the US Congress and signed into law by the President of the United States.
Certified Employer Language is language that mandates that for Employers that have been Certified for H-2B workers for each of the last five years, the highest number that they were certified for in any single year, would be cap-exempt for the current fiscal year.
The P-Visa category has been designated for sports and artistic events. Specifically, the P-1B is for artistic troupes (dancers, singer, theatre, circus) and the P-1S is for support persons for those specific troupes (coaches, wardrobe, lighting, etc).
Without getting too far into the weeds, the CARE/RIDE Acts would correct a Congressional oversight from 1986. In the case of a bona fide Circus, Fair, Carnival, Food Concessions Operation, or Commercial Exhibitor, the “ARTIST” is the established FAIR/FESTIVAL and the P-4 is for workers to support (providing their talents and labor) in order to operate the event.
To get into the weeds and to see what YOU can do, read the Support Your Industry! article in this issue on page 20 and the Make-OneCall section on page 21. Learn what our Sister Organizations are doing to get the word out on this process and how you can help!
Practical Labor Advice for Employers
What can a business do to be more prepared for hiring before the season?
For the H-2B process, starting the filing process at least six months in advance, and using an agency with firsthand knowledge of your business.
How has minimum wage affected labor?
Increases in minimum wages have increased the costs for all businesses. The businesses then must raise the price of their goods and services. Consumers and businesses are hurt by the increases in minimum wages; it is like a dog chasing his own tail. The only winner is the government, raking in higher tax dollars on higher prices and wages.
What are the best practices for worker retention? Respect the workers as individuals.
What can a Concessionaire do to keep up with all the changes each season?
Work with an agent / agency that anticipates the changes and allows you to simply run your business. “Together We Can!” ▲
SUPPORT YOUR INDUSTRY!
Who hasn’t heard of the CARE or RIDE Acts?
As you have read in an email from IAFE, NICA, OABA, or on Social Media, the CARE Act is a BIG DEAL for our Industry. According to OABA, the purpose of this ongoing grassroots effort is to socialize and mobilize support for the Carnivals Are Real Entertainment Act, known as the CARE Act (H.R. 2729), and its companion legislation in the Senate, the Restoring Industry Development in Entertainment, or the RIDE Act (S. 1281).
Thanks to everyone’s efforts last season, the CARE Act gained 76 Co-Sponsors. However, there is still work to be done! New Bill Numbers for the 2025 CARE Act and RIDE Act have been introduced in both the House and Senate. If you were able to secure a Co-Sponsor in the last Congress, please reach out to them again. The new Bill Number for the CARE Act is H.R. 2729 in the House and the new Bill Number for the RIDE Act is S. 1281 in the Senate. By the time of publishing, the CARE Act currently has 16 Co-Sponsors. Way to go!
We had a chance to hear from Blake Huston, OABA’s Chairman of Government Relations, who shared, “Fellow Showmen and Concessionaires, if you have not heard about H.R. 2729 by now you’re living in the dark ages. This is a pivotal turning point in the history of Show Business. For the first time we have presented a Bill that is very narrow to specifically Concessionaires and Carnivals.” A small group of OABA and IAFE Members attended a fly-in to gain support to a group of high-profile supporters with much success. To gain more traction, OABA will hold a Washington DC Fly-in late October. By the Fall we should have most of the previous Co-Sponsors on the Bills and we can concentrate on new members.
What do these Bills do? Blake said, “They reclassify our Industry from the H-2B program to
the P-Visa category, which is an Entertainment Visa. This is the category we should have been in all along with our specialized Industry.” This may solve the Mobile Amusement Industry’s most pressing issue—having enough reliable workers to operate safely at full capacity—as well as free up about 10,000 H-2B visas for the many other industries (fishery, landscaping, resorts, etc.) that also need reliable foreign labor.
Blake urged, “We need EVERYONE’S help in calling at least your member of Congress and two Senators. You should also be calling your events and asking them to reach out and if they have any direct connections to any Legislator. We have a lot of momentum right now, but what we need are individuals like you to make the calls and make the ask to get H.R. 2729 across the finish line. Our lobbying team from Husch Blackwell Strategies (HBS) has led us this far. Now we have to do the rest.” Greg Chiecko, OABA President and CEO, added, “We need those not participating to engage. If you’re not making calls, please do!”
Over the next few weeks, our members will continue to receive important communication asking you to contact your Representatives and Senators to become either a Co-Sponsor for H.R. 2729, the CARE Act, or S. 1281, the RIDE Act. As OABA and others have stressed, “The CARE Act has bi-partisan support. It is not an immigration issue. It is a workforce issue. The time is now to solve our foreign guest worker labor issues”
OABA and HB Strategies have provided many resources online to help you contact your Legislators. Scan this QR Code to learn more, and see the next page for simple instructions on how to make your call. ▲
Fair Industry Leadership met with Legislators and proudly supported the CARE Act in Washington DC this Spring
Dear Business Owners, Managers, Fair Industry Leaders, Trade Show Exhibitors, and YOU ! Join us at NICA Marketplace “Together!” taking place November 9-12, 2025 at the Tuscany Suites and Casino in Las Vegas, NV, where we will share ideas, networking, products, and services “Together!” Ever since we held our inaugural NICA Marketplace event in 2022, we are continuing to receive positive responses. Attendees shared, “I loved that you have the opportunity to focus on just Food and Beverage, along with Commercial. Many of us do both!” and “It was amazing and I always get so much out of it. The networking is so amazing, and the show was so organized and
ran so smoothly. Thank you all so much for what you do and can’t wait until next year!” A Trade Show Exhibitor stated, “My experience at NICA was eye opening and informational. Not being involved with NICA before, it was wonderful to learn about the organization from multiple different facets.”
NICA Marketplace features a non-exclusive Trade Show, Educational Sessions led by trusted, hands-on Event Industry Thought Leaders, and Networking Opportunities that are welcome and comfortable— a place where we all understand we are Customers of each other and “Together” we share a Fair Guest to serve. Save the date and see you in Vegas!
Sunday, November 9, 2025
2:00 – 6:00 PM: Registration
Monday, November 10, 2025
7:30 AM – 5:00 PM: Registration
9:00 – 10:15 AM: Opening General Session
10:30 AM – 1:00 PM: Educational Sessions & “How To” Workshops
1:00 – 2:30 PM: Box Lunch (Included) & Roundtables
2:45 – 5:00 PM: Educational Sessions & “How To” Workshops
5:15 – 8:00 PM: NICA Marketplace Trade Show & Happy Hour (Included)
7:30 PM: Generation Forward Gathering
Tuesday, November 11, 2025
8:00 – 11:00 AM: Registration
9:00 – 11:15 AM: Educational Sessions & “How To” Workshops
11:15 AM – 1:30 PM: NICA Marketplace Trade Show & Tailgate Lunch (Included)
1:30 – 3:00 PM: Educational Sessions & “How To” Workshops
4:15 – 6:00 PM: Closing General Session, Industry Excellence Reception & Champagne Toast (Included)
Wednesday, November 12, 2025
9:00 AM – 1:00 PM: Sysco Las Vegas Tour, Chef Tastes & Lunch (Included)
Schedule is subject to change; visit www.nicainc.org/marketplace and check NICA Now! for updates.
$149 Early Bird Member Registration
Register yourself and additional attendees for NICA Marketplace by selecting the link at nicainc.org/marketplace and logging into your Membership account. You may choose a Member ($149) or Non-Member ($179) rate.
Marketplace Registration includes Monday Box Lunch, Tuesday Trade Show Lunch, Trade Show Reception, and Closing Celebration Reception.
Register by October 1, 2025 & Save $50
Book Your Hotel Room Online
Book your hotel reservation at $95 with no resort fee ($48) at nicainc.org/marketplace by selecting your check-in and check-out dates, along with your occupancy needs. Don’t delay!
Become a NICA Marketplace Exhibitor
Reserve your Marketplace Trade Show Booth for $1,195 (two attendee registrations, draped space and Exhibitor ID sign, 8’ x 10’ location, and more included) at nicainc.org/marketplace.
Marketplace Membership Promotion: When registering, add or become a new NICA Member for $125 and you will also receive the $149 Early Bird rate ($80 savings)
Getting to Know the Trustees of the
Created by NICA to oversee and administer an academic and vocational educational scholarship program and foster development opportunities and training services, as well as provide a travel stipend for first-time convention attendees, the NICA Foundation’s Board of Trustees collectively have over 250 years of experience in the Fairs and Events Industry! We recently had the chance to interview NICA Foundation Trustee Reilly Berk, from Warren, OH Her responses are below :
What is the name of your business and what products do you specialize in?
Berk Enterprises specializes in Food Service Disposables and Custom Packaging Solutions. In our Concession segment, we focus on Novelty Drinkware, French Fry Buckets, and Promotional Packaging designed to enhance brand visibility and customer engagement.
How did you get into the business?
As a third-generation leader in my family’s business, I have been immersed in this Industry for as long as I can remember. I began working part-time at Berk Enterprises at the age of 15 and have been back full-time for the past four years. Having grown up in this Industry, I developed a deep appreciation for the role our products play
in shaping experiences. Seeing our packaging used at Concession Stands, from Lemonade Cups to Fry Containers, reinforced my passion for the business. I believe our products help bring people together to create lasting memories, and that has always been meaningful to me.
What do you like most about the Industry?
I take great pride in helping our customers bring their visions to life—if they can imagine it, we can create it. Seeing the excitement on their faces when they receive their custom-printed products is incredibly rewarding. Ultimately, our work supports their success by enhancing branding and driving sales. As my father always says, “Flash is cash!”
Is your family active in the business?
I am proud to be the third generation in our family’s business and the oldest of five siblings. My father, after 45 years of leadership, now serves as an advisor and consultant to the company. While no other family members are currently
Reilly Berk, President and CEO of Berk Enterprises, showcasing different containers at the IAAPA Convention
Reilly Berk, Foundation Trustee, sharing a laugh with Audrey Poole, Foundation President, during the Annual Gala’s NICA Foundation Spotlight in February
involved, my brother Jaden has plans to join the business in the near future.
What inspired you to join the NICA Foundation?
I have always admired the NICA Foundation’s dedication to supporting students through scholarships. When the opportunity arose to join Audrey Poole’s Board, I was eager to contribute and help expand the Foundation’s impact. What do you hope the Foundation accomplishes?
My goal is to help the Foundation exceed its fundraising targets so we can provide even greater support to students pursuing their education.
Has your business changed since you started out?
The demand for custom-printed products has grown significantly, which is an exciting shift. More Concessionaires are recognizing that they can enhance their brand identity at a similar cost to standard stock designs. Customization is a powerful marketing tool that helps businesses differentiate themselves and increase profitability. What is your most valuable NICA Benefit?
The most valuable benefit is the opportunity to connect with a diverse and experienced network
What’s something you like to do in your free time?
I am passionate about traveling and have visited 36 countries so far. My goal is to explore 100 destinations in my lifetime. Is there anything else you’d like to share with us?
If we haven’t had the chance to work together yet, I would love the opportunity to earn your business. Feel free to reach out to learn how Berk Enterprises can support your needs.
We appreciate your responses! What is the best way for a NICA Member to reach you?
Apply for a First Timer’s Convention Scholarship
Have you always wanted to attend a NICA Convention but just haven’t committed to it?
Whether it be because of expense, timing, or any other reason, the NICA Foundation is here to help get you there! Up to five NICA Members will receive $500 each towards travel expenses when attending NICA Marketplace “Together!” or NICA Business Expo. To qualify, you must be a first-time attendee to a NICA Convention, a current NICA Member, active in the Industry, and available to assist NICA during your convention of choice. Apply online at nicainc.org/first-timers! ▲
Reilly and her father Rob Berk, Berk Enterprises, are longtime exhibitors at the Fare Foods Food Show
As Sweet As Can Be
When it comes to food that lights up your taste buds and your memory, few things do the trick like a sweet treat from the Fair. Whether it’s Cotton Candy, Fried Dough, Cookies, or Ice Cream with toppings galore, Fair Food Concessionaires know that sugary satisfaction is more than a product— it’s an experience. Across the country, Vendors are building loyal fanbases and family traditions, one bite at a time. These sweet makers bring passion, creativity, and heart to their craft. As members of the NICA community, they also bring something else: the togetherness that makes the Fair Industry a family of its own. This month we had a chance to talk with four of our sweetest NICA Members to learn how they are “As Sweet As Can Be!”
For Sue and Gary McBrien, Crown & Associates, sweetness runs in the family. Sue’s parents, Johnny and Beth Moore, launched the business in 1981 with Shave Ice, Corn Dogs, Lemonade, and Funnel Cakes—back when Funnel Cakes were still a novelty in the Midwest. Sue recalled, “My dad really just wanted to be a supplier of Funnel Cake Mix. He even helped launch Show Me Trailers into the Concession Business with his own design.” Eventually, they just kept making the food—and people kept lining up. They also helped to introduce the popular Chocolate Dipped Cheesecake on a Stick in the 90s! Today, Sue and Gary proudly carry that legacy forward, specializing in Funnel Cakes with toppings ranging from the classic Strawberries and Cream and Red Velvet to Oreo, Maple Bacon, and everything in
between. Though Gary “married into the business,” he’s just as dedicated, ensuring every batch of oil is fresh and every lemon is squeezed by hand. “Our Lemonade is lemon, sugar, water, and ice—no shortcuts,” Gary said. “We only use cane sugar. It’s what sets us apart. We don’t want just a person to buy our product—we want them to come back the next year, and the year after that.” According to Sue, their needs have changed when it comes to their annual route: “When my folks started, they did a lot more than we do! Over the years, we realized we have simple needs.” Crown’s reach has narrowed geographically—they now focus primarily on longtime events in Oklahoma and Kansas— but their impact hasn’t. Gary shared, “We have grandkids of our original employees working with us now. That’s the heart of this business. Some even bring their own families to work! We’re not just selling food—we’re building tradition.” Sue added, “Our grandson even said, ‘Please don’t retire until I’m old enough to do this by myself!” For any newcomers to the business, the McBriens shared that “Location is everything!” Gary explained, “Anyone can buy a trailer. It’s the locations that are hard to come by now.” Sue added, “Don’t just go one year. You have to give the Customer an opportunity to find you, try your product, and come back and find you again. You need to give an event at least two or three years.” After 20 years, Sue and Gary still feel at home at the Fair: “We always say, it’s a neighborhood with miles and miles between it, but it’s still a community and we’re still family!”
In rural Pennsylvania, Maria Zaffuto has found a delicious niche—one Bubble Waffle at a time. After growing up as a Second Generation Concessionaire and taking a detour into the “normal career” world, Maria launched Sweet Adventure Concessions eight years ago: “My parents had a Sandwich stand and that’s mostly what we did—Sandwiches, Fries, that kind of stuff. People ask me, ‘Why Ice Cream? How’d you get that idea? Where did it come from?’ I think I just liked Ice Cream! All those trailers are always so pretty and fancy, and I knew I could do some cool things. I built my own brand, my own business, and my own route. It’s been full-time ever since!” Her trailer specializes in colorful, viral, over-the-top desserts like Bubble Waffle Sundaes, Ice Cream Nachos, and Bubble Teas topped with Cotton Candy. “I always say we offer things from trendy to traditional,” Maria explained. “We still serve Cones and Sundaes, but the Bubble Waffle is our staple and is fresh-made, topped with Ice Cream, Cupcakes, and Sprinkles.” She admitted, “I’m just inspired by trends as we go. Maybe I’ll have to do a Pickle Bubble Tea!” According to her, her sweet treats are meant to be photographed and devoured! Maria runs her own 13-week route across the state from June to October, with a handful of events before and after, managing everything herself from setup to social media: “Nothing about this business is simple— even the simple stuff,” she laughed. “But it’s worth it when you see a family come back year after year, or someone lights up when they take a bite. My job every day is just to put a smile on someone’s face… that really can make an impact.” It’s that moment—the sweet smile—that drives her: “That’s the magic of this Industry!” Maria is a frequent
contributor to Industry conventions, including NICA Business Expo and NICA Marketplace. She shared, “The biggest benefit to me has been the networking. I’ve met so many people and I’ve just learned about how different businesses operate. It’s very eyeopening and it gives you options on how you want to run your business.” Her advice for new Vendors is that “anything’s possible!” However, she added, “If you want to do this, it’s not going to be easy. It takes years and years to learn the ins and outs of this unique business, and I’m still learning! It’s super rewarding. If anyone is interested, go for it!”
Not long ago, Vincent Guerrera, was reminiscing about his upbringing in the Fair Industry as a Second Generation Concessionaire, where he helped his parents at Chuckwagon, cutting Brisket, frying Blooming Onions, cooking the Fries, taking orders, and bussing tables: “They’ve been in the business for years!” Two decades later, he’s back with a business all his own, and this time, it’s sugary to the core. Sugar Puff Candy specializes in freeze-dried favorites like Skittles, Starburst, Gummy Worms, and Nerd Clusters—light, crunchy, and flavor-packed. Vincent said, “It was an up-andcoming thing that we saw on all of our social media. The kids wanted them for Christmas a few years ago, and I realized, this would be huge at the Fair. People would love it! I saw an opportunity, and jumped on it.” He now operates three stands at Fairs across California, including those in Los Angeles, Orange County, and Indio, often featuring Candy-inspired takes on beverages, like the Jolly Rancher Slushie. He mused, “It’s been three years already, and we’re growing fast! I really enjoy being back, talking to all the people and doing everything that we do as a Concessionaire. I love making people laugh and having a good time while at work.” Making the Candy is no easy feat, either. He explained, “We make all the Candy off-site, so we have to have two different locations running, and making the Candy takes a very long time. It’s very time-consuming and requires a lot of electricity! Every Candy has a different recipe, too, and reacts differently to the freeze-drying process. We only sell batches less than a month old and we have to keep it cold! We hear from other people that other Vendors’ Candy is not like our Candy. That freshness is what makes people come back.” With animated video loops showing how the Candy is made, and a strong social media presence, Vincent keeps things fun. However, he’s also serious about giving back. “We love hiring first-time workers,”
Maria’s Bubble Waffle Sundaes are packed with flavors!
Vincent’s Sour Skittles are only one of the many types of Freeze-Dried Candy he features each season
he said. “Teaching them upselling, how to count change—we make it fun, but we also build skills and confidence.” Since starting this new foray into Freeze-Dried Candy, he knows what its like starting all over again. For others who are just beginning this sweet experience, he said, “Don’t give up! Be ready to work hard during the event, and it’s a plus if you have mechnics, electrical, and plumbing skills. As a Concessionaire, you learn how to fix things!”
Emily Navarrete is a First Generation Concessionaire, with only about five years under her belt, the journey to Churros started with a challenge: “A Fair told me to come back when I had something different!” At the time, she was selling Snow Cones and Mini Donuts— familiar territory in the Midwest. But Emily wanted more. Inspired by her mother’s love of Churros and her own Hispanic heritage, she created Mami Churros and Creamery last year, focusing on fresh-made, from-scratch Churros: “Most people can’t say they love their job, but I love mine. When someone bites into our Churro and says ‘Wow!’—that reaction is priceless.” She added, “I traveled to five states to find the right Churro recipe. I didn’t want it sweet in the dough—I wanted the toppings to do the talking. Everything from the temperature of the water to the temperature inside and outside your stand, it all matters. Otherwise, your Churro will not come out the way a Churro should taste. For instance, if you go somewhere and you try a Churro and it tastes like a Breadstick, that’s not good!” A recent popular development has been the Churro Sundae. From Nutella Drizzle (thinned and smoothed for perfect texture) and Fruity Pebbles to Oreo Crumble and Dulce de Leche, Emily’s flavors are thoughtfully
Emily’s variety of Churro Sundaes includes Chocolate, Birthday Cake, Fruity Pepples, Oreo, and Nutella varieties
crafted. She didn’t forget her Mini Donuts, either, which feature homemade cream cheese icing that melts right into the hot dough: “It’s like heaven!” She hopes to add some trending items to her menu soon, like a Dubai Chocolate variety. Keeping up with trends but keeping things simple is key. She said, “There has to be a balance because it depends on where you’re going. You want to keep things simple because you want to take care of people as quickly as possible, but you should change your menu up a little bit to make it more exciting for particular events.” Emily also built the brand around family. Her Food Trucks and Trailers are staffed by her partner and kids, and her mother’s face is the illustrated “Mami” on the company’s logo: “She worked in the fields when I was a kid and this is a tribute to everything she taught me—hard work, pride, and love.” Now licensed in three states and setting her sights on more states and bigger events, Emily still values the Fairs that believed in her early on in her career: “Steele County Fair was the first to give me a shot. I’ll never let that Fair go!” For others like herself, who are new to the business, she said, “Research, research, research! Go with your gut and try to always be creative!”
From Funnel Cakes and Sweet Waffles to Crispy Candy and Delicious Churros, each Vendor in this story proves that the Fair Industry is built not just on sugar, but on spirit. These Concessionaires, much like the rest of the NICA Membership, innovate, hustle, and care—not only about their products, but about the people they serve and the communities they represent. And in that community, “As Sweet as Can Be” isn’t just based on flavor. It’s a way of life! ▲
Gathering at the LA County Fair
On May 25th, more than 30 Commercial Vendors and Concessionaires at the LA County Fair gathered for breakfast at Irene Dugan’s Chuckwagon to enjoy some classic NICA fun and fellowship! Coordinated by the West Council’s Gigi Horowitz, CCE and Albert Valadez, the breakfast was a festive celebration of Memorial Day Weekend and the last week of the Fair.
Guests were treated to a hearty potluck breakfast buffet, complete with colorful decorations honoring the LA County Fair’s 2025 theme, “Art Unleashed!” A bounty of door prizes— generously donated by fellow Commercial Vendors and Concessionaires—meant everyone went home with two or more prizes! Congratulations to Vincent Guerrera, Sugar Puff Candy, for winning the Free NICA Marketplace Registration! Special thanks to Chuckwagon, Mom’s Bakeshoppe, Timbo’s Licorice, Pink’s Hot Dogs, The Original Australian Battered Potatoes RCS, and Odyssey
The morning concluded with a celebration of Rey O’Day, Executive Director and former LA County Fair Concession Manager, recognizing her 30+ years of hosting events for Concessionaires. Thank You to NICA Leadership, Attendees, Sponsors, and Volunteers for their efforts in planning this event. Their dedication and hard work makes these experiences possible and creates lasting memories. “Together We Can!” ▲
Attention Members!
Do you need our help?
Are you a Concessionaire or Vendor who needs to sell equipment or in need of staff? Alternatively, is your Fair in search of the next big thing, a unique item, or even some all-around help for your Fair in Concessions or Straight Sales? We can help!
Ads start at $25 per month, can include multiple photos, and are made available to view in print, weekly NICA Now! emails, and online on our website at www.nicainc.org/classifieds for the duration of your ad. Contact us at communications@nicainc.org or (813) 530-4750 to learn more!
Gigi Horowitz, CCE, West Council, Karen Gary, Dippin’ Dots, Carmel Dyer-Pittroff, CCE, West Council and Foundation, Rey O’Day, Executive Director, Schuyler MacPherson, Ten Pound Buns, and Albert Valadez, West Council, in Pomona
Cheers from the LA County Fair Breakfast Gathering attendees, including NICA Leadership and Members, at Chuckwagon
From the Camera Roll
From the Camera Roll
Rey O’Day, Executive Director, and Gigi Horowitz, CCE, West Council, presenting a cake with a message of “Love, Blessings, and Prayers”
Rachael Lough, CFE, and Kathy Ross, CCE, Foundation Trustee and 2024 Hall of Fame Recipient, at Florida Fed
Rebecca Wells, CCE, Pacific Crest Concessions, Nate Wells, CCE, West Council, and Alan Barr, CCE, Pacific Crest Concessions, visiting West Council Coordinators Don Delahoyde, CCE and Julie Dunn in Yuma
Rey O’Day, Executive Director, stopping by to see Guy Leavitt, CEO of Ray Cammack Shows, and have a bite at “GUYHOP,” Guy’s annual breakfast event
Julie Dunn, West Council Coordinator, with Kim Barr, CCE, Past President, and Alan Barr, CCE, Pacific Crest Concessions, hitting the golf course this past month: ”It’s a great day to golf 18!”
Phil Delahoyde, Director, Dustin Stafford, Total Event Access Management, and April Wood, Past Council, at the Glenn County Fair
Bary Bunts, CCE, Treasurer, in front of a stellar view on his European trip last month, representing The Apple Cart
Dominic Palmieri, CCE, Past President, and Rey O’Day, Executive Director, showing off this year’s NICA Marketplace Save the Dates
Have you attended a NICA-related event? Send your photos or coverage to communications@nicainc.org
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First Name:
National Independent Concessionaires Association, Inc.
Address: 1043 E. Brandon Blvd. Brandon, FL 33511
Phone: (813) 438-8926 • Fax: (813) 803-8460
Email: nica@nicainc.org • Website: www.nicainc.org
MEMBERSHIP APPLICATION
Last Name:
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Age Range: q 20-35 q 36-50 q 51-70 q 71+ q Other : NICA News Magazine: q Mail q Email Referred by :
First Name:
Last Name:
Primary Phone / Cell : Email :
Age Range: q 20-35 q 36-50 q 51-70 q 71+ q Other : NICA News Magazine: q Mail q Email Referred by : Name: Website:
Mailing Address: City : State: Zip:
ANNUAL MEMBERSHIP FEES
BUSINESS DESCRIPTION
REGULAR MEMBERSHIP
Active / Retired Independent Concessionaires and Employees.
q Regular Member
q Additional Member
q Employee Member
q Retired Member
$175
$125
$75
$50
THREE-YEAR REGULAR MEMBERSHIP PROMOTION*
Save $75 by prepaying for three years (only $150 per year)
q Regular Member
REGULAR MEMBERSHIP CATEGORIES
Check one category below that best describes your business.
$450
q Commercial Exhibitors / Retail q Food / Beverage
q Attractions / Entertainment q Games
q Guest Services
GENERAL ROUTING INFORMATION
List all states / provinces where you conduct your business.
ACCIDENTAL DEATH & DISMEMBERMENT INSURANCE
NICA-sponsored $10,000 Accidental Death and Dismemberment (AD&D) Insurance is provided to Regular and Additional Members.
ASSOCIATE MEMBERSHIP
A person or entity who provides services to the Concession Industry.
q Association
q Fair / Festival / Event
q Manufacturer / Distributor / Supplier
q Carnival / Circus
q Insurance / Special Services
$175
$175
$175
$175
$175
Provide a detailed description of your business, products, and/or services below. This information will be used for your entry in the online and print NICA Membership Directory and as keywords to search for your business.
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National Independent Concessionaires Association, Inc.
1043 E. Brandon Blvd., Brandon, FL 33511
Time Sensitive Mail • June 2025 Issue
