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Contents • July / August 2018 Articles & Features


04 This Month’s New & Renewal Members 05 President’s Message 05 Directors’ Voices 07 Card’s Corner 09 Thoughts From a CCE 12 See You in Tampa in 2019! 16 Association Announcements! 19 An Act of Trust 20 Quick Tips for Working With Elected Officials During Fair Visits 23 Northeast Council Hosts Bus Trip 25 Southeast Council Launched! 26 This Year’s Scholarship Winners! 30 Ask the Candidates 32 & 47 A Blast From the Past 38 Get Social with NICA 41 The Power of We vs. I 44 Just Add Bingo 48 2018-2019 Strategic Planning Goals 49 Persistence Pays in Life

54 A to Z Meats 58 Allied Specialty Insurance 45 Berk 56 Berry Plastics 10 Brakebush 54 Bunge Oil 22 Coca-Cola 17 Concession Mall 46 Cusumano & Sons 54 Dawn Food Products 11 Fare Foods 08 Fanestil Meats 18 First Data 17 Fontanini Meats 57 Haas & Wilkerson Insurance 45 Heinkel’s 40 JKJ Workforce 06 K & K Insurance 46 Lasco Foods 39 Leon’s Texas Cuisine

Contests & Events 57 Coca-Cola Membership Contest 58 2018 Events Calendar

56 Morty Pride 46 Mr. G’s Quality Meats 10 Nathan’s 02 Pepsi 39 Perfect Stix 39 Rio Syrup 07 RJ Schinner 10 Soda Parts Express 37 Source1 Purchasing 25 Swanel Beverage 56 Tastemaker Foods 40 Teti Bakery 40 Texas Twist / Pretzels, Inc. 40 Valley Meats 51 Whirley Drink-Works! 23 WNA Specialty Cups

Dedicated to strengthening relationships with the Fair, Festival, and Special Events Industries through effective communication, education, benefits, leadership, and solutions The National Independent Concessionaires Association, Inc. is a Florida Corporation with an Editorial and General Office located at 1043 E. Brandon Blvd., Brandon, FL 33511 • Off ice: (813) 438-8926 • Fax: (813) 803-8460 • Online: The information contained in this Publication is based upon sources believed to be reliable. Readers should not act without professional advice. Cover to Cover © 1993-2018 NICA, Inc. All Rights Reserved. Supporting the Industry this Summer! July / August 2018 NICA News


This Month’s Newest Members! Charlie Boghosian

Karlye Dennis

Tom Montoya

David Olivares

Natasha Cincotta

David Koons

Karen Nicklas

Jerrod Seivers

Chicken Charlie’s San Diego, CA Cincotta LLC Myakka City, FL

Two Guys Concessions Inc Penticton, BC

GCF Foods Phoenix, AZ

WindWalker Concessions, Inc. The Great Frederick Fair Inc. Hennessey, OK Frederick, MD

Kaliff Insurance San Antonio, TX Seivers Tents and Events Grove City, PA

Welcome to all 8 of our New Members! See Page 57 for the Membership Contest Leaderboard. “Together We Can!”

This Month’s Member Renewals Brenda Adame

Jeff Beaver

Gary Brown

Tom Craft

Vince Agnifili

Cindy Bellew

Dan Carroll

Gary Crutchfield

Art ‘Eagle’ Carroll II

Kristin Cullaz

Jeannie Cezar

Michael Curci

Grant County Fair Moses Lake, WA (2015) Oasis Aqua Massage Nuevo, CA (2015)

Old Style Foods Salisbury, NC (2012)

Danny Andreini

Georgia National Fair & Agricenter Perry, GA (1997)

Andrew Andrescavage

Berk Concession Supply Warren, OH (1995)

Barb Applegate

Sugardale Food Service Findlay, OH (2006)

All-Rite Custom Manufacturing Hollister, CA (2012)

Joe Betras

David Athey

Whirley Drink-Works! Warren, PA (2012)

Ron Cheatle

Daniel Bianco

Brent Bair

Bianco’s Foods, LLC Anderson, SC (2005)

Jonathan Chestnut

Raymond Bianco

George David Ciganovich

Constance Barham

Bianco’s Foods, LLC Anderson, SC (1995)

Gary Barham

Wesley Stevens Concessions Teti Bakery Oklahoma City, OK (2013) Cleveland, OH (2014)

Madison Barnes

Kraft-Heinz Pittsburg, PA (2016)

Virgil Bartlett

D & F Enterprises Corfu Foods, Inc. North Tonawanda, NY (1999) Bensenville, IL (2004)

Pronto Pup Company Memphis, TN (1993) Lakeland Marketing St Louis, MO (2010) Con Agra Foods Gretna, NE (2012) Specialty Foods Indianapolis, IN (1999) Bair’s Concessions, Inc. Lancaster, OH (1993) Hot Dog on a Stick San Marcos, CA (2007) Hot Dog on a Stick San Marcos, CA (2007) A to Z Portion Control Meats Bluffton, OH (2007)

Robert Berk

Brian Berry

Greater Baton Rouge State Fair Baton Rouge, LA (1995)

July / August 2018 NICA News

WNA Specialty Cups Lenexa, KS (2008) Eagle Food Service Connersville, IN (1993)

Swanel Beverages, Inc. Hammond, IN (2010)

Croessmann Wholesale, Inc. DuQuoin, IL (2012)

Joe Cipriani

Bob Bisesi

Chris Conkle

Frank Boeck

Jerry Constantine

Matt Bribiesca

Bribiesca Concessions Holcomb, KS (1993)

Maggie May’s Concessions Montezuma, IN (2014) Crutchee’s, Inc. Sumner, TX (2012) Gehls Foods, LLC Germantown, WI (2007) Soda Parts Express Annandale, NJ (2010)

Rex Cusumano

Cusumano & Sons, Inc. Mt. Vernon, IL (2006)

Mark Davis

Log Cabin Concessions Chestnut Identity Apparel, Inc. Coarsegold, CA (2014) Brookdale, CA (2005) Wayne Decker

Wesley Boyd Bierwirth

Amarillo Tri-State Exposition Chance Boeger Amarillo, TX (2011) Happy Day Pony Ride, Inc. Cherokee, CA (1998) Cliff Barton


Gary Brown Concessions Heath, OH (2002)

Conkle’s Concessions Lakeport, CA (2016)

Wanell Costello

Arizona Expo & State Fair Phoenix, AZ (2013)

Future Vision Malabar, FL (2017)

Michael Demarco

Houston Livestock Show Houston, TX (1993)

Darrell DeRouin Sr.

Red Barn Food Wagon Escanaba, MI (2002)

William DiMondi

The Delaware State Fair, Inc. Harrington, DE (2011)

Tina Doolan

Doolan Amusement Co. Stuart, FL (2017)

►► Renewals” continued on pages 14 & 15

President’s Message Dan Lusenhop, President

As I write this message, you are soon to receive your ballot for our upcoming Board Election. While it’s fresh in your mind, make your choice and send it back in for the count. Webster’s Dictionary defines “Vote” as a “formal expression of opinion or choice.” Well, I have never met anyone who didn’t have their own opinon, so please make your choice for

“Together We Can Vote!”

the Candidates who will best serve your Voice and continue to strengthen our Organization. I am honored to serve with our Board of Directors, develop Regional Councils as potential future leadership, and to promote open ideas for our independent businesses and growth in our Industry. “Together We Can!” ▲

DirectorS’ Directors’ VoiceS

Sandy Class, Secretary

the new design, Membership Cards, and the streamlining of all the benefits that NICA has to I hope this finds everyone offer. Jesse continues to perfect our new website, well and earning lots of income! with more exciting user-friendly tools to come. Summer is well underway Membership continues to grow—many thanks for many of us; it’s been a to our councils that continue host Rallies and rollercoaster of heat, humidity, Fundraisers! I would like to encourage all of our and here in the Midwest, even members to go to these events. some cool temperatures! NICA has a great membership drive to Congratulations to all the encourage you to sign up New Members. For Scholarship Winners (see page every New Member you sign up, you will receive 26) and a big thank you to the Readers for their a $25 credit towards your renewal (not to exceed time and effort. Here at NICA, the current Board $125). So, if you sign up five members, your is very compassionate about the Scholarship membership will be free upon renewal! Program. Each year, we take it to new levels, I wish everyone a safe and prosperous offering more in Scholarship Awards. The NICA Summer, filled with laughter and smiles for Office was also very busy putting together our our Fair Guests. We are proud to be part of the NEW Membership Packets; I hope everyone likes “Greatest Show on Earth!” ▲

Carmel Dyer-Pittroff, Director In my last NICA Director’s Voice, I mentioned the great Board you have and still do. We are all unique and have different levels of expertise. Our Directors are from all parts of the country, which makes it a good balance. Our common goal is to make our

organization stronger, help our members use their benefits, and encourage annual Scholarship Program participation. This year I am honored to be running for a seat on the Board with Sandy Class, Secretary, and Daryl Whicheloe, CCE, Director, two hardworking and dedicated NICA Members. Sandy has done an amazing job, juggling her business commitments

►► “Message” continued on page 6 ►► “Voices” continued on page 12 July / August 2018 NICA News


Past Presidents’ Council

Paulette Keene, CCE Joe Potillo, Jr. Greg Miller, CCE Tom Sattler, CCE Russ Harrison, CCE Officers Richard Busse, CCE President: Dan Lusenhop Tom Hodson, CCE 1st Vice President: Kathy Ross nd 2 Vice President: Don Delahoyde, CCE Jim Hodson, CCE (Deceased) Tim O’Brien, CCE Secretary: Sandy Class Ron Smith Treasurer: Jennifer Giordano Adam McKinney, CCE Mike Pence, CCE Directors Jack Woods, II, CCE Andrew “Bruno“ Broomfield Bob Hallifax, CCE Carmel Dyer-Pittroff Frank Parnell, CCE Richie George Larry Orme (Deceased) Kevin McGrath, CCE Larry Sivori Vincent Nelson Rich Wright Tim O’Brien, CCE Bill McKinney, CCE Mike Pence, CCE Arthur Pokorny, Jr. Jay “Rocko” Russell Gene O’Brien, CCE (Deceased) Daryl Whicheloe, CCE

Immediate Past President Dominic Palmieri, CCE


Executive Director: Michelle Card

Executive Manager of Councils: Rey O’Day

Communications & Marketing Manager : Jesse Willard Interim Office & Membership Manager : Linda Frisco

Northeast Council

Council & Social Media Coordinator : Jessica Gottsche

Council Members: Lindsey Constantine Kelly Grout Henry Mitchell Cameron Murray Vinnie Nelson Eddie Porcelli, III Tonio Viscusi

West Council Council Coordinator : Rey O’Day

Council Members: Jeff Ames Kim Barr Stacy Doane Ryan Long Erica Quintero Steve Vartanian Jay Wells Daryl Whicheloe, CCE April Wood

National Representatives Duane Fischer John Harkey David Higginbottom Charles Ivory, CCE Mike McGrath Kevin McGrath, II Etta Pence, CCE David Spann R. Josh Stremmel George Wandrey, Jr. Ted Wentz Nick White


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July / August 2018 NICA News

Card’s Corner Michelle Card, Executive Director

As most of you are in the “heat” of your Fair season, the NICA Office is gearing up for Convention Season! NICA has partnered with IAFE at this years IAFE Convention in San Antonio. We are proud to be a Presenting Sponsor on the evening of Tuesday, November 27th at 5:45 PM for a NICA Happy Hour! We hope that you will join us for food, beverages and entertainment. This year, NICA will host and present a session titled “What is the Right Mix of Food at Your Fair?” We highly encourage you to attend the IAFE Convention as well as the NICA Happy Hour. Please contact the office if you plan to attend as we would love to connect with you in San Antonio! We are well underway planning the NICA

Business Expo and Fair Foods 2019 Food Show (see pages 12 and 13 in this issue for more details). I invite you to submit topics you would like presented for workshops and roundtables. Whether you are a Concessionaire, an Associate Member, Ride Owner, Fair, or Commercial Vendor, I want to hear from you. We’re all in this Industry together and your concerns are often all our concerns. Please submit your topics by email to by August 31st for consideration. I have heard stories of blistering heat waves across the country, from California to Pennsylvania (Florida is always HOT!)—start thinking of “cool” Conventions and how you can be part of them! ▲

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July / August 2018 NICA News

Thoughts from a This month’s Statements of Communications & Management Philosophies is from Frank Parnell, CCE and Ollie Parnell, CCE, Parnell Foods, who both earned their CCEs in 2002:

Frank Parnell, CCE “I’m not sure if I have ever had a clearly-defined management philosophy. I simply try to communicate openly and honestly with all people, especially those with whom I do business, whether it be Fair Management, wholesalers, business associates or employees. I have said many times, and I still believe, that it is not enough to pay employees well; they must also be treated well. The message should be conveyed to each and every customer that their business is not only welcomed but appreciated. A pat on the back or a ‘thank you’ to a Supplier or anyone else who goes out of their way to help you is not necessarily a requirement, but rather a moral obligation. This philosophy could be described in one word: COMMUNICATION. I firmly believe that communication is the key to success and the lack of it is the undeniable reason for failure. There is an old saying: ‘Be careful what you ask for, you may get it.’ But without communication, nothing happens. I believe we should all endeavor to make something happen.” ▲

Ollie Parnell, CCE “In my opinion, communciating with your employees and with the Fair Committee is a very important part of this business. Employers must be able to talk with and listen to their employees. A big part of communicating is listening. Sometimes we hear the words but don’t really hear the complete statement. Communication is so very important to keep a smooth-running operation. Communicating with our suppliers is also a very important part of our business. Without this conversation, we will be acquiring the wrong stock items for our operation and then this will cause problems with our day-to-day business. To make our business run smoothly, we all have to have conversation daily. As our NICA motto states, ‘Together We Can!’ We must all be open with our conversation with each other. In my opinion, you can accomplish much more in our business by being honest and considerate with our employees, our Fair Committees and our Suppliers than by making demands of them. I have always heard that you must treat others as you would like to be treated. I have tried to use this in my business relationships and my personal relationships.” ▲

What is the CCE Program?

The Certified Concessionaire Executive Program was developed to recognize the professionalism of Concessionaires. The title of CCE represents a deep understanding and respect for the Fair and Festival business. This designation is awarded only after a detailed application process has been successfully met. Applications are due this year by October 1st, 2018. Once approved, the official ceremony of presentation takes place during the following year’s Business Expo and Fare Foods Show. Visit for more information on requirements and instructions on how to apply. ▲ July / August 2018 NICA News


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July / August 2018 NICA News

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See You in Tampa in 2019! event planned and a lot of surprises you don’t want to miss. NICA and Fare Foods have partnered once 2019 marks Fare Foods’ 25th year in business, again to produce one of the most talked about delivering to America’s Amusements since 1994. events of 2019. The NICA Business Expo and The philosophy at Fare Foods has always been, Fare Foods 2019 Food Show will be held February “the customer’s company.” Without the continued 4th, 5th, and 6th at the Sheraton Tampa East support of our customers, we would not exist. We Hotel in Tampa, Florida. We are excited to bring strive every day to service the customer’s needs such an event during Florida Week. Last year’s to the best of our ability. event was over-the-top, and the 2019 event will In this month’s issue of NICA News, on the be even better. NICA is focusing on several new next page, you will find a hotel reservation form. workshops that will benefit the Concessionaire. At this time, reservations can only be made NICA has done a tremendous job over the years by completing and emailing the form to me at bringing new ideas and benefits to the Industry. Website reservations Additional details will be announced over the next will not be available until October; however, we few issues outlining the workshops. want to give you the opportunity to secure your Fare Foods will be producing the Food Show hotel rooms in advance. Rates will be $139, plus and bringing new exhibitors and expanding the taxes, per night for standard rooms. A special show. We, at Fare Foods, are tremendously excited discounted breakfast buffet rate will once again about our continued partnership with NICA. Fare offered at $13.50 per person, which includes tax Foods has been affiliated with NICA for over 20 and gratuity and is not included in the room rate. years producing and creating the Food Show. We encourage you to make your hotel reservations What an honor it has been to be a part of such a quickly since the hotel sells out early. prestigious organization, and we are very grateful Mark your calendar to attend one of the best for the opportunity. The Food Show has become events of 2019 and celebrate Fare Foods’ 25th one of the most talked about events during Florida Anniversary. We hope you will come and be a part Week and 2019 will be even better. We have a big of the celebration! ▲

Audrey Poole, Fare Foods

“Voices” continued from page 5 ►►

being in a hospital for a month. When Rey asked me to run for the Board, I was very reluctant, as and taking minutes for our monthly Board I wasn’t sure if I could make the commitment. Meetings (often for nearly two hours). She is When it was the deadline three weeks later, on passionate about the Industry and NICA. the last day I decided to run again. I needed Daryl has a unique route, playing around to support the Industry that was supporting 40 Fairs and Festivals a year; this brings him a us. The prayers, phone calls, texts, cards, and wealth of knowledge and experience. Daryl is a support from many fellow members, friends in the huge advocate for NICA and our Industry and I am Industry, and management at my Fairs, who also honored to be running for the Board with these went above and beyond during my setup, helped two very special people. make it as easy as possible. Being in the middle of Fair season has its We do need each other and the people in our challenges, but as an Industry, we always seem to Industry come together when needed and they make it happen! still are for us. We are all blessed to have so much The past five months have been a challenge support without ever asking. for my husband Fred and myself. Fred is still “Together We Can—But Not Alone!”▲ recovering from three surgeries, an infection, and 12

July / August 2018 NICA News

NICA Business Expo & Fare Foods 2019 Food Show February 4th, 5th & 6th 2019

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“Renewals” continued from page 4 ►► Dan Duggan

Duggan’s Concessions Fresno, CA (2007)

Charles Duquette Crystal Fantasies Largo, FL (1994)

Carmel Dyer-Pittroff

The Original Australian Battered Potatoes, LLC Balboa, CA (2007)

Charmayne Fazackerley Fazackerley’s Fudge & Candy Pathrump, NV (2017)

Danielle Fickel

Advanced Food Products, LLC New Holland, PA (2015)

Ron Flanigan

F.B. Purnell Sausage Co. INC. Simpsonville, KY (1998)

Jorge Flores

Lasco Foods St. Louis, MO (2009)

Joanne Fontanini

Fontanini / Capitol Wholesale Meats McCook, IL (1997)

Rob Forner

Joy Cone Company Hermitage, PA (2007)

Peggy Fraser

Walworth County Fair Elkhorn, WI (2000)

Jason Gardner

Gold Medal Products Co. Cincinnati, OH (2001)

Lexie Gentleman

Coca-Cola Refreshments Tampa, FL (1999)

Chris Giordano, CFE

State Fair of Louisiana Shreveport, LA (2002)

Rich Gockelman

Firestone Financial Needham, MA (2012)

Jana Granum

M and J Custom Engraving Sioux Falls, SD (1996)

Mark Granum

M and J Custom Engraving Sioux Falls, SD (1993)


July / August 2018 NICA News

Teddy Gross

C S Concessions Craigsville, WV (2003)

Chris Hall

TasteMaker Foods Memphis, TN (1998)

Highlands County Fair Association Sebring, FL (2008)

Deanna Harrison

Rudy’s Pizza & Slush Hernando, FL (2006)

Wes Heinkel

Heinkel’s Packing Co., Inc. Decatur, IL (2004)

Judy Henbury

J & M Concessions Nipomo, CA (2007)

Scott Henry

Old Time Portraits Baileys Harbor, WI (2002)

Trey Higdon

Perfect Stix, LLC Vero Beach, FL (2006)

Betsy Hutchins

Rainbow Concessions Yucaipa, CA (2016)

Andrew Imperati

Dutchess County Fair Rhinebeck, NY (2010)

Adam Jobe

Valley Meats, LLC Coal Valley, IL (2009)

Brian Jones

BCSS Concessions Avon, IL (2003)

Bob Kaiser

Kaiser Pickles Cincinnati, OH (2017)

Kenneth Kasinak

Golden West Concessions San Diego, CA (2007)

Jeanne Keaton

St. Lucie County Fair Ft. Pierce, FL (2007)

James Kekelis

James Tea Company Perry, OH (2010)

John Kerrigan

Bunge Oil Chicago, IL (2007)

Renae Korslien

Dennis Merigian

Bill Lauther

Merigian’s Caramel Corn, Inc. Grand Rapids, MI (1993)

Sandra Lewis

North Carolina State Fair Raleigh, NC (1994)

Jeff Lindsey

Allegan County Fair Allegan, MI (2004)

Allen Lindsey

Miller Foods Mauckport, IN (1993)

Shawn Loter

Fabri-Kal O’Fallen, MO (2015)

Brian Lynn

Antelope Valley Fair Lakeport, CA (2013)

North Dakota State Fair Minot, ND (1993) Griff’s Catering Gibsonton, FL (2006) Nathan’s Famous Ft. Lauderdale, FL (2015) Alpha Baking Waukee, IA (2007) Lindsey Concessions Troy, MI (2006) Mississippi Valley Fair, Inc. Davenport, IA (1994) Victor Products Co. Richmond, VA (2016)

Schuyler MacPherson

Ten Pound Buns / SDM Concessions, LLC Long Beach, CA (2011)

Letrice Midgett

Saree Miller

Mike Miller, Sr.

Bill Morrissey

Jennifer Murad

Ronald Netterfield

Netterfields Popcorn & Lemonade, Inc. Land O’ Lakes, FL (1994)

Ken Nunn

William Madaus

Pet I.D. Tags Hudson, FL (1993)

Tim May

Nebraska State Fair Grand Island, NE (2011)

Karen McGrath

Pence’s LLC Bryan, OH (2017)

Michelle McGrath

Dawn Food Products Kansas City, MO (2006)

Rick McMillen

Fare Foods DuQuoin, IL (2007)

Helen McPeak

Citrus County Fair Inverness, FL (2017)

John Meigs

Texas Twist Pretzel Carrollton, TX (2016)

Kathleen Meigs

Godfather’s Pizza Spirit Lake, IA (2005)

Country Fair Cinnamon Rolls Ahwahnee, CA (2014) Handy Wacks Sparta, MI (2016) The Best Around Cape Coral, FL (2017) The Best Around Cape Coral, FL (2017) Brakebush Brothers, Inc. Auburn, IL (1994) Wilson County Fair Lebanon, TN (1999) Meigs Concessions Homosassa, FL (1993) Meigs Concessions Homosassa, FL (2003)

Ralph Mellard

Coastal Carolina Fair Ladson, SC (1997)

Jaime Parr

Leslie Pence

Mike Petzel

Audrey Poole

Hal Porter

Kim Pozderac

Brad Price

Alan Putter

Amusement Management International Louisville, TX (2015)

Carl Ratermann

Ratermann & Associates Kirkwood, MO (2015)

Attention Members!

You may notice that this issue is a bit larger than usual; we want to hear your feedback! Did you like this double-issue format for July and August or would you prefer that these issues stay separate? We value any and all comments as well. Send any feedback you may have via email to or via our online survey at We look forward to hearing from you! ▲

Danielle Rice

Leon’s Texas Cuisine McKinney, TX (2015)

Tony Rickard

Edgar Sivori, III

Kentuckiana Specialty Caterers Sheperdsville, KY (1994)

Western Carolina State Fair Foundation, Inc. Aiken, SC (2008)

Renate Skinner

Robert Riggs

Celia Smith

Alice Rowlett

Dale Smith, CCE

CVP Palm City, FL (2017) D & A Silver Dollar Bakery Merryville, LA (1998)

Scot Sanders

B & J Concessions Peoria, AZ (2016)

John Scarano

Ginsberg’s Foods, Inc. Peoria, AZ (2013)

Andy Schaefer

R.J. Schinner Overland, MO (2011)

Josh Seivers

Three Rivers Concessions, LLC Grove City, PA (2008)

Kate Sharpe

Cabarrus County Fair Concord, NC (2003)

Deborah Shepherd

D2 Concessions Terre Haute, IN (2016)

Dan Sher

State Fair Mini Donuts Minnetonka, MN (2013)

Ralph Shoptaw

Arkansas State Fair Little Rock, AR (1994)

Skinner’s Amusements Harvard, IL (1998) Family A Fair, Inc. Hemet, CA (2008) Family A Fair, Inc. Hemet, CA (2008)

Kenny Smith

Scott Suchomski

Eric Wade

Pat Sutton

Brady Waite

Michael Tanner

Robert Walsh

Tennessee Valley Fair Knoxville, TN (1995) Funnel Cake Express, Inc. Orland, CA (2009) Heidi Jo’s Jerky Dunbarton, NH (2005)

Phil Teague

Hummel Group, Inc. Wadsworth, OH (2013)

Jeff Thornberry, CCE

Rocken Graphics Gibsonton, FL (2012)

Pristine Systems, Inc. DBA Gadgets and Neat Stuff St. George, UT (2012)

Robin Smith

Melissa Thum

Wade’s Pan Pizza, LLC South Bend, IN (2004) GoCashless Corp South Napa, CA (2009) Bellwinart dba Baskin Robbins Muncie, IN (2008)

Lawrence Wensil

Wensil’s Concessions China Grove, NC (2004)

Daniel West

Manatee River Fair Association Palmetto, FL (1994)

Eddie Westmoreland

Zach Smith

Thum Insurance Agency, LLC Grand Rapids, MI (2014)

Phillip Tomber

Dave Williams

Dan Smoots

RIO Syrup Company, Inc. St. Louis, MO (1997)

Jeff Townsend

Mark Williams

David Spann

Saratoga County Fair Ballston Spa, NY (2006)

Jay Tyson

Cheryl Wilson

The Gobblin Gourmet Hillsborough, NC (2011) Berry Plastics Evansville, IN (2017) Fanestil’s Quality Meats Emporia, KS (2007) Fat Boys Concessions Girard, IL (2001)

Sherry Spann

Fat Boys Concessions Girard, IL (2005)

Jay Spicer

Martin County Fair Association Stuart, FL (2003)

Hopkins Food Service, Inc. Thomasville, GA (2007)

John Uhl

Century Industries, LLC Sellersburg, IN (1993)

Mariano Vanoli

Mark St. Jacques, CFE

Italian Chocolate Twister Miami, FL (2016)

Randy Stephenson

Vose Concessions Springfield, IL (2009)

Washington County Fair, Inc. Greenwich, NY (2009) Alabama National Fair Montgomery, AL (1994)

Ken Vose

Westmoreland Concessions Queen City, TX (2005) Mr. G’s Quality Cut Meats Chillicothe, MO (2004) Hillsdale County Fair Hillsdale, MI (2004) Porter County Fair Valparaiso, IN (2011)

David Wilson

Chautauqua County Fair Dunkirk, NY (2009)

Kristi Worm-Hunter Indiana Ribeye Carmel, IN (1997)

Mitch Zinder

Victor Products Co. Richmond, VA (1998)

Marty Zinder

Victor Products Co. Richmond, VA (2016)

Wow! Thank you to all 165 of our Renewal Members for your continued support. “Together We Can!” July / August 2018 NICA News



Announcements Do you have any news that you would you like to share? Contact us at (813) 438-8926 or

Do You Use Pepsi? Send NICA Your Receipts! This year we are changing our protocol when it comes to tracking your Pepsi purchases so the NICA Members who utilize the Pepsi pricing and rebate program can make sure they get their full rebate. Whenever you make a purchase, send a picture of your receipt/ticket/invoice to—we will assist you in case your receipts have degraded by the November due date. We would also like to announce the addition of Kelly Bisbey as our new Pepsi Representative; if you would like to connect with her, you can email her at or call her at (813) 361-9583. We are working towards simplifying the application, rebate, and other processes and will update you as soon as we learn more. For more details, visit ▲

Calling All Concessionaires! We Want to Hear From You! Were you here since the very beginning? Were you part of NICA’s leadership during these years? Did you join recently but want to share your story too? Has the Industry changed in 25 years? We want to hear from you! Send your stories, photos, etc. to for consideration. ▲

Election Ballots are on their Way! Ballots have been sent out on July 15th, so you should have received your ballot by now, or soon in case your mail is being forwarded. If you have not received your ballot for any reason by August 31st, contact the NICA Office at (813) 438-8926 or to be sent a duplicate. All votes must be sent in no later than September 30, 2018. ▲

Refer One Member and Get a $25 Credit! In addition to qualifying for our Coca-Cola Membership Contest (leaderboard on page 25 and rules on the back cover), referring new members after May 1st, 2018 gets you a $25 credit, up to a total of $125 for a limit of five new members—paying for a whole year of regular membership! Are you up for the challenge? Although there is a limit of five to earn credit, we encourage you to recruit as many new members as possible. To learn more about this contest, stay tuned to upcoming issues. Good luck! ▲

Be On the Lookout for your new Membership Directory The NICA Membership Directory is an often overlooked resource that you can refer to if you are on the road or cannot access the directory at (available from your Online Member Account) due to poor cell service or no internet access. In case your 2017 Directory is all worn out, missing pages, covered in notes, stains, or even lost, missing somewhere along the route last year, do not fret! The newly updated 2018 Directory is on its way to you soon. If you don’t receive a copy by August 30th and you need one, contact us via email at or phone at (813) 438-8926 and we can send you a replacement. ▲ 16

July / August 2018 NICA News

July / August 2018 NICA News


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An Act of Trust Rey O’Day, Executive Manager of Councils Imagine if you received a letter like this: “Hi All, Good news! I’m pleased to announce that Concessionaires will not be required to submit Guaranteed Payments in advance of the 2018 OC Fair. The OC Fair team recognizes that your preFair cash flow is very important, and we believe this change should help all of you pursuant to the many comments we’ve heard from several of you over the years. Since this change will hopefully streamline activities within the OCFEC Concessions and Accounting Departments as well, we want to ensure that all goes well collectively. With that thought in mind, it’s essential to understand that any cancellation of contracted rental space may be subject to Guaranteed Payment even if a Concessionaire does not operate in the space as contracted. We hope you find the removal of Guaranteed Payment requirement in advance of the Fair as exciting as we do. We look forward to this resulting in mutually beneficial change. If you have any questions regarding this matter, please let us know. Thanks, Howard Sandler Director of Events” On March 2, 2018, the Concessionaires at the OC Fair and Event Center in Costa Mesa, CA did! As we all know Deposits are handled in many different ways and collected for many different reasons. For example, some are collected a year out and others 60 days out; some are $500 and some are 50% of last year’s rent payment; some are collected to assure “showing up” and others are collected to augment the Fair capital for preFair spending, much like a loan. The result is that Concessionaires who participate in multiple Fairs have their working capital sitting in many Fair bank accounts for many months. It is the same money they need to

Howard Sandler, Director of Events, Kathy Kramer, CEO of OC Fair and Events Center, Adam Carleton, Vice President of Finance

make the maintenance and business upgrades that Fairs desire. This decision was a collaborative one made between OC Fair CEO Kathy Kramer, CVE, CFEE, CMP, Vice President of Finance Adam Carleton, and Director of Events Howard Sandler. The discussion began with a question: “How do we simplify our business processes?” Which led to “Is it essential that people pay a pre-Fair deposit ($2500 per stand and $750 per cart)?” Which led to two observations: “no one has ever stiffed us or not shown up so the risk is low” and “we have enough money in the bank to open the Fair without the deposit money.” As CEO Kramer observed, “This was an archaic practice of burdening Staff and Concession partners with unnecessary transactions that fell under the ‘this is the way we have always done it’ bucket that needed to change,” and when it did it was a win for all parties! This surprise decision brought on an onslaught of gratitude from our NICA Members. These thank you notes express the power of the decision for our members:

“Trust” continued on page 21 ►► July / August 2018 NICA News


QUICK TIPS FOR WORKING WITH ELECTED OFFICIALS DURING FAIR VISITS Marla Calico, CFE, President & CEO, IAFE Michelle Card, Executive Director, NICA Bob Johnson, President & CEO, OABA Elected officials love to make public appearances at Fairs! These visits provide ample photo opportunities in positive, familyfriendly settings but also allow elected officials more direct contact with their constituents. In many situations, the official’s visit to the Fair will be somewhat coordinated through the Fair Administration or Board of Directors. When such arranged visits occur it would be greatly beneficial to also involve Mobile Amusement Operators and Mobile Concessionaires/Exhibitors. Even if it is an un-announced visit, try to involve stakeholders when appropriate. Maryland Governor Larry Hogan touring the Maryland State The IAFE, OABA, and NICA have worked Fair CEO Becky Brashear, CFE, Fair staff, and members of together to develop the following “quick tips” the Maryland Department of Agriculture among others to maximize the impact of these visits. We truly c. Activities or promos for special groups (i.e. believe that we are all in this together—each differently abled, elderly, foster kids, etc.) individual member’s success contributes toward that you do in cooperation with the Fair all members’ success—and our Guests will be the and/or Mobile Amusement Operator. ultimate winners. d. Consider unique photo ops and media The “Quick Tips” as noted below are merely exposure (i.e., first to try a new food item, some reminders of the basic steps of relationship meeting a star employee). building with elected officials when they visit e. Point out family elements of your operation a fair where you are operating and will provide (multi-generational, returning H-2B some framework for you to customize for workers, etc.). your own unique situation—educating before f. Utilizing local service groups as employees. asking. We encourage our members—Fairs, 2. Have a “one-sheeter” available to provide Mobile Amusement Operators, Independent official (or key staff member). Concessionaires and Exhibitors—to work together 3. Stay on top of the current and most pressing to ensure that contact with elected officials during talking points from NICA. the fair benefits all! 4. With sufficient advance notice do your Concessionaires & Exhibitors homework on the official (background, priorities, time in current office, etc.). 1. Have a standing list of “story ideas” and 5. Be flexible! Schedules and priorities will talking points that can BE used based upon change very quickly—have options available. officials’ interests, time available, potential 6. Have good line of communication with others photo ops, etc. Here are some basics to always on the “team” throughout process. consider: 7. THANK YOU! Follow up with a written thank a. Economic impact (be sure to quantify—use you, perhaps accompanied by photo. numbers!) in the community. b. Key metrics (number of employees, gallons “Tips” continued on page 24 ►► of fuel, number of hot dog buns, etc.). 20

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►► “Trust” continued from page 19 “Wow, double wow, and thanks to you and your team.”—Lori Southerlend, Lori’s Concessions “Please let your staffs know how appreciative Food Concessionaires are for not requiring an advanced deposit per location this year. It truly is a very significant decision that will be shared at every WFA Fair and also through the NICA organization.”—Jan and Karen Gary, Leap of Faith Adventures / JK Dots “(We) would like to express our deepest thanks to you all and the OC Fair and Event Center for waiving the Guaranteed Deposit payment this year. It goes without saying that this helps us a lot.”—Cathy, Ken, and Taylor McKnight, Reno’s Fish and Chips

opening. In a letter he writes, “If your stand/cart and its ‘attached pieces’ are weathered, worn, chipped, banged up and/or dated, the time is now to improve because such blemishes generally present an unfriendly, unappealing and/or somewhat dirty appearance to our Guests.” He knows that buying new and continually upgrading require an eye for detail and money to reinvest in one’s business. He knows that freeing up deposit money is a step in the right direction for Concession Owners to be more successful. On opening day of the Fair he wrote: Subject: Thank You For Your Efforts

“Congratulations! The Fair is open and we’re off to a great start! Now that we’re rolling, I just want to take a moment once again to sincerely thank all Concessions partners who have upgraded their operations this year as well as in the recent past by updating their concept, “Thanks for going to bat for us on this. I know replacing/rewrapping trailers and service it will allow people to be better prepared for the counters, enhancing signage/menu boards, season with the financial flexibility it helps with.” adding new panels/flags, installing modern —Mike Peterson, Bacon-A-Fair POS systems, maintaining equipment and making every other effort necessary to improve “Thank you to you and the OC team for making a decision that provides relief to partners who serve presentation and guest experience. Your actions the fairgrounds and the opportunity to improve the go a long way toward making a great impression and complimenting the $40M+ (and counting) guest experience by giving concessionaires the ability to make improvements to their equipment, investment that the OC Fair and Event Center has made in facility improvements over the past service and products.” —Dominic Palmieri, CCE, few years. Please know how much we recognize Odyssey Foods and NICA’s Immediate Past and appreciate your efforts. Collaboratively, we President make the OC Fair and this property one of the best “This is impressive! I am not aware of any other around.” Fair that is listening to Concessionaire’s issues NICA is grateful to CEO Kathy Kramer, Howard and actually taking steps to work through to a solution. This particular issue has been discussed Sandler, and Adam Carleton for encouraging their teams to attend, listen, and implement Industry since I entered the business in 1973. Thanks to convention workshop ideas. It is where the “seeds you and the rest of the management team for for change” are planted so that “Together We Can” recognizing an issue and taking the lead. I hope this will serve as an example for other large Fairs.” maintain first class Fairs that feature businesses that are attractive and current. —John Campbell, JSCM Concessions NICA understands that not every Fair can make The OC Fair has appropriately high appearance this decision; however, it does hope that there standards for concession stands, carts and/or are some examples that could be implemented booths that require upkeep and maintenance. like reducing deposits by half or requesting During the Fair, Howard discusses with Owners them closer to the opening of the Fair. Fairs and the upgrades and/or fixes he would like before Concessionaires need stable income streams next year’s Fair. He follows up with reminder and responsible fiscal planning in order to make letters in January and February so there is plenty capital improvements that contribute to the of time to complete the work for a July Fair “greater good of the total guest experience.” ▲ July / August 2018 NICA News


Northeast Council Hosts Bus Trip to Yankee Stadium Jessica Gottsche, Northeast Council Coordinator On a warm Summer night at the end of June, The Northeast Council boarded a bus at the State Fair Meadowlands in New Jersey, with approximately 40 other NICA Members, and headed to the Bronx to see the New York Yankees take on the Seattle Mariners. The home team took the win, but the real winners were the NICA Members, and friends who enjoyed a night off while supporting our Organization. The Northeast Council’s next event will be the 3rd Annual Rally, on Thursday, September 20th. We are shaking up the event this year, and

Northeast Council Members at the Stadium: Eddie Porcelli, Spaghetti Eddie, Tonio Viscusi, Angela’s Pizza, Lindsey Constantine, Red’s Red Apples, and Vincent Nelson, Vinnie’s Fine Foods

will hold it during The Big E, on the Fairgrounds. Check NICA’s Facebook ( nicainc) and NICA Now! for more information as plans come together. If you would like information Shots from the crowd of the happy Council Members with on sponsoring the event, please contact Jessica other NICA Members, friends, and family enjoying the game Gottsche, at ▲

Fa re Foods

July / August 2018 NICA News


►► “Tips” continued from page 20

Fairs 1. Be proactive! Maintain relationships yearround and invite the officials—city, county, state/province, federal. 2. Communicate with official and/or staff as early as possible to confirm the date and time of visit as well as any goals for the visit the official may have. 3. Sometimes you may not have advance notice of a visit! If you become aware an official is on the grounds, then make every effort to. welcome them, assist and communicate with other stakeholders that the official is on the grounds and may be stopping by. 4. Choose the right person (Board or staff) to be the liaison. 5. Involve others in the planning whenever possible: a. Mobile Amusement Operator b. Concessionaires and Exhibitors c. 4-H, FFA and Exhibitors in livestock shows/ competitive exhibits d. Volunteers e. Sponsors 6. Go into Fair time with a standing list of “story ideas” and talking points that can be used based upon officials’ interests, time available, potential photo ops, etc. Here are some basics to always consider: a. Economic Impact (be sure to quantify—use numbers!). b. Key metrics (number of employees, number of volunteers, number of youth impacted, amount of scholarships, number of out-oftown exhibitors and guests, etc.). c. Service groups working at the Fair to raise funds which remain local. d. Activities or promos for special groups (i.e., differently abled, elderly, foster kids, etc.), and especially those done with Concessionaires and Carnival Operators. e. Consider unique photo ops and media exposure (i.e., serving as a “judge” or involved in a goat milking contest, at awards recognitions, etc.). 7. Develop timeline and guided tour plan for each visit. 24

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8. When appropriate (and cleared in advance with official’s staff) utilize social media and contact traditional media to promote the visit. 9. Be flexible! Schedules and priorities will change very quickly­—have options available. 10. Have good line of communication with others on the “team” throughout process. 11. Have a “one-sheeter” available to provide official (or key staff member). 12. THANK YOU! Follow up with a written thank you, perhaps accompanied by photo and/or media clippings, links to stories online, etc.

Mobile Amusement Operators 1. Have a standing list of “story ideas” and talking points that can be used based upon officials’ interests, time available, potential photo ops, etc. Here are some basics to always consider: a. Economic Impact (be sure to quantify—use numbers!) in the community. b. Key metrics (number of employees, gallons of fuel, etc.). c. Activities or promos for special groups (i.e., differently abled, elderly, foster kids, etc.) that you do in cooperation with the Fair and/or Concessionaires. d. Consider unique photo ops and media exposure (i.e., first to be on a new ride, meeting a star employee). e. Point out family elements of your operation (multi-generational, on-site school or church operations, returning H-2B workers, etc.). 2. Have a “one-sheeter” available to provide official (or key staff member). 3. Stay on top of the current and most pressing talking points from OABA. 4. With sufficient advance notice do your homework on the official (background, priorities, time in current office, etc.). 5. Be flexible! Schedules and priorities will change very quickly—have options available. 6. Have good line of communication with others on the “team” throughout process. 7. THANK YOU! Follow up with a written thank you, perhaps accompanied by photo. ▲ Did you like this article? Suggest topics that interest you to

Southeast Council Launched! Jessica Gottsche, Southeast Council Coordinator In May, the NICA Southeast Council met for the first time to begin some Strategic Planning, and set goals for the first year. The Council will be launching events, fundraising, and membership drives throughout the region, beginning this Fall. The Southeast Region is comprised of the following states: Kentucky, West Virginia, Virginia, Arkansas, Tennessee, North Carolina, Louisiana, Mississippi, Alabama, Georgia, South Carolina, and Florida. In order to sit on the Southeast Council, you must be a NICA Member in good standing, an Owner or Employee, and work in at least one of the states in this region. You must also want to help NICA grow, and strengthen our relationships with members, Fairs, and Sister Organizations throughout the Industry. If you are interested in joining the Southeast Council, please contact Council Coordinator Jessica Gottsche, at

Southeast Council Current members of the Southeast Council include Samantha Fairlie, Jody Conklin, Gentry Miller and Thomas Hodson. Stay tuned to upcoming issues of NICA News to learn more about the Southeast Council Members, and our planned activities. We are looking forward to working closely with our members in the weeks and months to come. “Together We Can!” ▲

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This Year’s Scho Investing in Our Future An often overlooked NICA Benefit is the group of Scholarships awarded each year. In 2018, NICA will award $25,000 in scholarships (up from 2017’s $17,000). In honor of our 25th Anniversary, we have added a $4,000 scholarship category. In addition, we strengthened the scholarship program with the addition of $4,000 for Gene O’Brien, CCE Vocational School Scholarships, and will continue to award one $3,000 scholarship with a donation from Coca-Cola in honor of CCEdesignated NICA Members. The remaining $2,000 and $1,000 scholarships will be provided using donations from the NICA Membership.

Three anonymous members of the Fair Industry were selected to be the Scholarship Readers. The copies that they received were redacted so there is no evidence of who the Applicant might be. The Readers work individually with each entry, allotting points for nine varied categories. Afterwards, they submit their results to the NICA Office. There were a total of 39 qualified applicants, but only 15 recipients. As you can imagine, it was very tough for them to decide. NICA wants to thank all involved in this process: the Applicants, the Office Staff, and especially the Readers. Congratulations to all!

$4,000 Scholarship Winner Isabella Barona

Attending College of St. Benedict

Isabella Barona, the daughter of Robert and Stacy Pitroff-Barona of Giant Ride, and granddaughter of Fred Pittroff, Giant Ride, and Carmel Dyer-Pittroff, The Original Australian Battered Potatoes, has been awarded a NICA Scholarship worth $4,000 in honor of NICA’s 25th Anniversary. She will be attending the College of St. Benedict persuing her Bachelor’s Degree in Global Business and Entrepreneurship. Since her “grandparents are successful inventors and owners of the Giant Slide as well as Concessionaires,” she has “been blessed with being able to travel around the world to experience the Concessionaire and Amusement Ride profession first hand.” She has learned invaluable life lessons by working first hand in the Industry, and was taught that hard work is the only way to get where she wants to be in life. She is grateful of the Fair lifestyle for giving her real-life experiences that she will take with her throughout her career. She was a National Honor Society Member, and volunteered as a mentor and tutor to children in high school. While in college, she is serving in the Joint Events Council and is on the Dean’s List. She is described as “dedicated” and “hard working,” and a “talented young lady with a bright future.” 26

July / August 2018 NICA News

olarship Winners $3,000 Scholarship Winner Kaitlyn Zell

Attending Mount Saint Joseph University

Kaitlyn Zell is the daughter of Chuck and Kelly Zell, Chuck’s Foods, and won the $3,000 Coca-Cola Scholarship, sponsored in honor of NICA’s CCE Members. She will be attending Mount Saint Joseph University to pursue her Bachelor of Science Degree in Health and Wellness. Kaitlyn has been working Fairs every since she was a little girl. Growing up in the Industry, she learned that to be successful in the concession business and life in general “you must develop communication, organizational, leadership and people skills.” The skills she has developed in the Industry will help in her career choice to become an Athletic Trainer. She is a Campus Ambassador at Mount Saint Joseph, Division 3 softball player and in the Athletic Training Club. She has volunteered at the Cincinnati Bengals’ football games and the FC Cincinnati soccer games. She believes that “if you want something good to happen, you need to go out and get it instead of sitting around and waiting for it to come.” Kaitlyn has been described as a “young woman who is very determined and works very hard both in her studies and on the softball field.”

$2,000 Scholarship Winners Elizabeth Henry

Attending Carthage College

Elizabeth Henry, daughter of Scott and Cathy Henry of Old Time Portraits, was awarded a $2,000 NICA Membership Scholarship. She is attending Carthage College to earn a Bachelor of Arts Degree in Music. Elizabeth has worked in her father’s Old Time Portraits stand for the past few years; while working with both costume design and as a photographer’s assistant, she has learned how to confidently approach and

►► “Scholarship Winners” continued on page 28 July / August 2018 NICA News


“Scholarship Winners” continued from page 27 ►► talk to those she may not know. It has also helped her to develop strong communication skills and confidence that will be beneficial in the world of theater. Her “passion and hard work to achieve goals and the service to others” is what drives her college career. She was awarded the Fine Arts Award in both Drama and Choral Music, she was the Math Varsity Team Captain and Treasurer of the Student Council. She has also volunteered at the Ronald McDonald House and at Shalom Center of Interfaith in her free time. While in college, she has joined the the National Theatre Honor Society and Alpha Psi Omega. It is her life long dream to become an aspiring actress on Broadway someday, but acknowledges that it will be “difficult.” Elizabeth has been described as being “dependable,” having “enthusiasm” and “integrity,” and as “always bringing a positive attitude and a strong work ethic to every task.”

Don Jones

Attending San Bernardino Valley College

Don Jones, employed by Jennifer Giordano, C&C Concessions, won a Gene O’Brien, CCE Vocational Scholarship worth $2,000. He will be attending San Bernardino Valley College to pursue a General Welding Degree. He started working for C&C Concessions in 2014 as a cashier and has since moved up into a managerial position. He learned how to balance a drawer, do refunds, make schedules and help to train and direct other employees. Everything he has learned has made him a better person, as well as a more proficient worker. He has also learned to be more patient and precise, which has helped him in the welding field. He first wants to weld on concession stands and bunk houses before moving on to buildings and boats. Eventually, he would like to obtain his Commercial Diving Certification, so he can weld underwater. Don has volunteered with many different organizations, first helping out with his family’s church, building low income housing in Mexico. He has spent a lot of time with his church youth group doing different community services, such as feeding the homeless and planting trees. Just last year, he volunteered to help clean up a natural reserve in Forest Falls, California. He has been described as a “role model to his coworkers” and an “exceptional employee.”

Gino Palmieri

Attending University of Southern California

Gino Palmieri, son of Dominic Palmieri, CCE and Kim Palmieri of Odyssey Foods, was awarded a NICA Membership Scholarship worth $2,000. He will be attending the University of Southern California to earn a Bachelor of Science Degree in Business Administration/Pre-Law. He has grown up in the Industry, starting at the bottom with filling sodas, and has worked his way up into a managerial position. He has learned that “you can’t earn something without hard work” and “that success does not come overnight.” The lessons he has learned will help him when he pursues his post-collegiate dream of owning an insurance business in the leisure industry. While in high school, Gino had internships in Europe with prominent Insurance and Finance companies and has been an Officer in the Leadership and Organization Club and Catholic Academy for Life Leadership. He was also the Captain of the Varsity Volleyball Team and President of both the Young Republicans and Entrepreneurs Club. He has earned awards in the National Honor Society along with being an AP Scholar with Distinction and a Familia Veneto Scholar. Gino also finds time to 28

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volunteer by coordinating fundraisers for the Special Olympics and Make a Wish Foundation. He has been described as a “diligent hard worker,” “problem solver,” “confident,” and a “great leader among his peers.” Some of his peers have been so motivated by him that they even developed a phrase: “the Gino standard.”

Callie Pfile

Attending Kent State University

Callie Pfile, daughter of Missy Pfile of Playland Amusements, was awarded a NICA Membership Scholarship worth $2,000 and is attending Kent State University, pursuing her Master’s Degree in Nursing. While working for her family’s business, she has learned countless life lessons and valuable people skills. As she puts it, “from a young age” she “learned the value of a dollar and how important it is to make ends meet.” Growing up in the Industry has also taught her there is more to the business then just selling corn dogs: there is scheduling, stock orders, contracts, and making sure equipment is clean enough to function properly. She states that this will also carry over to her becoming an RN, since she will have multiple duties to fulfill to make her patients’ satisfaction as high as possible and “make a positive difference in people’s lives.” Callie has worked hard to maintain a 4.0 GPA during her first year of college at Bowling Green State University. She has been on the Honor Roll for all 4 years of high school and was on the Dean’s List at BGSU while playing Basketball, Softball, and Golf. She is a Counselor at Camp Fitch and volunteers at the Safety Village and the American Red Cross, all while still helping out with the family business. Callie has been described as exemplifying many of the core values in life: “respect, kindness, communication, creativity, integrity, responsivity, loyalty, teamwork and engagement.”

Delaney Woods

Attending Miami University

Delaney Woods, the daughter of Jack and Denise Woods and the granddaughter of Jack Woods, II, CCE and Jackie Woods, CCE, Woods Family Concessions, has been awarded a NICA Membership Scholarship worth $2,000. She will be attending Miami University pursuing her Bachelor’s Degree in Interdisciplinary Business Management/Pre-Law. Delaney’s family has been in the Carnival Industry since 1927 and she was raised on the Fairgrounds. Her parents own Durant Amusements, providing entertainment to American families at Fairs and Festivals for six months out of the year. She says it’s not all sugar and smiles—it’s full of long hours and hard work, while being away from friends, school, and family; however, she wouldn’t trade the lessons she has learned in this business for anything. Growing up in the Industry, she has learned every aspect of the business, from running the Games to Office Management. One of the most valuable lessons she has learned is flexibility. In the Carnival world, things can change quickly and you must always be able to adapt quickly and efficiently under pressure. She says this experience has been nothing but a blessing and the skills she has learned will help her through her career and life. She hopes to become a Lawyer. Delaney graduated Valedictorian of her high school class and belongs to the National Honor Society, Student Council, Spanish Club, and Key Club, and is President of the Business Professionals of America among other activities. She has been described as a “young woman who has been taught the value of hard work and dedication” and an “effective leader.”

►► “Scholarship Winners” continued on page 34 July / August 2018 NICA News


Ask the Candidates This year there are three candidates running to retain their current positions on the Board: Sandy Class, SAN-JON Enterprises, Carmel Dyer-Pittroff, The Original Australian Battered Potatoes, and Daryl Whicheloe, CCE, Southern Oregon Food and Beverage. This feature contains each candidates’ nomination statements and their answers to four important questions regarding challenges facing Concessionaires, their solutions to these challenges, and NICA’s future.

Sandy Class

SAN-JON Enterprises “If elected, I will bring honesty and integrity to an organization that I am fond of and to an Industry that I have a passion for. I would like to see the Industry continue to become a better place for all of us that will continue to succeed in our ever-changing world and Industry. We are show people with a business that contains viable interests, and whether it’s a storefront, a franchise, or contracts with a mobile unit on wheels, we all possess a business with assets. This business provides an income for improvements, and a source for living. One would like to think it also provides a retirement for those of us who, at some point in their life, would like to sell their business and retire. In corporate America, a successful business has a price tag attached to it—why shouldn’t our business be looked at in the same way? My agenda is this: no agenda! However, my passion would be to continue to work with the Board and Fair Management to gain knowledge on both sides for a better understanding of how they think and the way we think. Quality operators are the fruits of success of Fairs. It’s a partnership on a two-way street with goals of all of us someday being able to retire. As a business owner, where do we turn when we know we hold a contract that is not transferrable? Does the career path we worked so hard to build and maintain now suddenly have no cash value for a future business owner? I ask you, ‘Who works an entire career to realize there are no benefits for a retirement?’ As entrepreneurs, we have the opportunities to invest in 401K’s, IRA’s, and stocks, but what about our equipment that we continue to maintain, upgrade, and/or replace to stay on the forefront? Shouldn’t this too have market worth? If you ask any NICA Member, hands down, all of us would say, ‘Yes!’ We are ‘Show’ people doing what we do best—putting smiles on millions of faces when the Fair rolls in to town. At the end of our rainbow, we just want to be able to pass our legacy on to the next of greatest entertainers. As owners, we want to be able to share and teach the fruits of our success to the future generations. If elected, this is what I will campaign for”

What is the single most important challenge facing Concessionaires today? “Labor and the cost of doing business.”

As a Board Member, how would you help overcome this challenge? “As a current Board Member, the Board that I have served with has made continuous efforts to work with our sister organizations on the H-2B program; we still have a lot of work to do, which is why I am running for re-election.”

Where do you see NICA in five years? “I see NICA in five years as an organization that is member-driven, open communication through 30

July / August 2018 NICA News

fundraising, rallies, and increasing our benefits.”

What would you plan to help NICA get there? “Continue to work on our Strategic Plan, planting new seeds and fostering old ones.”

Carmel Dyer-Pittroff

The Original Australian Battered Potatoes “I have been in the Fair Industry for over 40 years and, over time, I have joined the following organizations: NICA, IAFE, OABA, WFA, Showmen’s League, and RAS (Royal Agricultural Society Sydney). I encourage you to belong to these organizations that work so hard for us. Participating at four major Fairs in Sydney, Australia, California, and the Midwest has taught me so much. We all need to work together so that we can learn from and help eachother. NICA’s Membership needs to continue to grow and my goal is to encourage more Concessionaires to join. Through the hard work of the very committed Board Members, our NICA benefits are probably the best in the Industry. ‘Together We Can!’”

What is the single most important challenge facing Concessionaires today? “Labor is the most challenging for me. With time, expense, and stress involved in the H-2B program, the new minimum wage and the continual training and compliance. As a small business owner, this is my biggest challenge. Answering the above question inspired me to ask other NICA Members their thoughts and what their challenges were and it surprised me how different we all felt. Their responses included ‘living on the road,’ ‘housing and feeding employees,’ and ‘rising costs.’”

As a Board Member, how would you help overcome this challenge? “The challenges will always be there; overcoming them is learning hwo to adapt with this everchanging Industry and the times we live in.”

Where do you see NICA in five years? “With new ideas from members and Directors and continued extra benefits, I see NICA in five years doubling their membership—‘Together We Can!’”

What would you plan to help NICA get there? “Encouraging Concessionaires, Commercial Exhibitors, and Ride Operators to join NICA. We need numbers to grow, and as Directors, we should do this on a personal level. We all know so many people and have many contacts.”

Daryl Whicheloe, CCE

Southern Oregon Food & Beverage “I grew up in England and after spending four years in college to be an engineer, my father suggested I spend six months traveling before I get serious about working in his engineering company. My aunt and uncle lived in Oregon, so I thought that would be a good place to start. My uncle had a small Concession business and also sold sunglasses and cowboy hats, something I knew nothing

“Candidates” continued on page 33 ►►

July / August 2018 NICA News


A Blast from the Past


July / August 2018 NICA News

►► “Candidates” continued from page 31 about. After one day at the Fair, I loved this Industry and spent the whole summer working the Fairs. I became partners with my aunt and uncle after a couple of years and later went on my own. I met my wife Kristen at her family’s meat company that we purchased product from. We raised our three children in the Fair Industry and feel they learned a lot about business and life from the experience. I have been in the business now for 32 years, living in Oregon and doing Fairs and events in Oregon, California, and Washington. My typical menu is kurly fries, corn dogs, sausages, and burgers, with a few funnel cake locations. I truly love this Industry and the people involved in it, and I feel blessed to be a part of it.”

What is the single most important challenge facing Concessionaires today? “The biggest challenge Concessionaires face today is simply the cost of doing business. Under this heading we have many smaller challenges such as rising food costs, rising labor costs, and lack of labor, government regulations, rising rents and fees, costly equipment upgrades, DOT and transport issues, changing Fair dates and schedules, and staying competitive. All these challenges affect our bottom line.”

As a Board Member, how would you help overcome this challenge? “After being a Concessionaire for 30 years, along with my success, I have made some mistakes. It is the mistakes that make you better and teach you the right way to do things. I have had some great mentors over the years and I think the wealth of knowledge gained from them is important to share with fellow Concessionaires. This is what I have to offer as a Board Member and also as a Concessionaire. The cost of doing business is always going to be an issue, but the hard work of NICA and its Board of Directors, we can be a voice of reason and commitment to our Industry. This is helpful to Concessionaires and the cost of doing business.”

Where do you see NICA in five years? “NICA is growing financially more stable. It is bringing more member benefits to its members. It is also gaining respect among the other Associations in our Industry, and most importantly, gaining the respect and commitment from the Fairs and their staff. I truly believe that in five years we will be even more the organization our Industry turns to for any and all Concession issues and advice.“

What would you plan to help NICA get there? “Having seen and been a part of NICA’s recent success and growth in the Northwest, due in large part to the involvement of the West Council, and now watching the Northeast Council have similar success, I think it is important to help develop more Councils in areas where NICA has less of a presence and I would really like to help and work on achieving this goal. Ultimately, NICA has some great Member Benefits saving members money. If we can save our members money and help them be more informed, while giving them tools to be betteer business people, NICA will be even better than it already is and this is my goal for NICA.”

Attention Voting Members! Ballots have been sent out on July 15th, so you should have received your ballot by now, or soon in case your mail is being forwarded. If you have not received your ballot for any reason by August 31st, contact the NICA Office at (813) 438-8926 or to be sent a duplicate. All votes must be sent in no later than September 30, 2018. We will announce the winners as soon as the results are tabulated and made official. Good luck to all Candidates! ▲ July / August 2018 NICA News


“Scholarship Winners” continued from page 29 ►►

$1,000 Scholarship Winners Emily Chambers

Attending Valdosta State University

Emily Chambers, daughter of Michael and Lisa Chambers, American Food Service, has been awarded a NICA Membership Scholarship worth $1,000. She will be attending Valdosta State University, pursuing her Bachelor’s Degree in Nursing. Growing up fourth generation in the Fair Industry, she has learned the value of hard work and working for what she earns. She says that working since a young age has given her a strong work ethic that will continue throughout the years and assist her with her future career. When she was younger, she witnessed her mother being hit by a car outside her driveway; she watched as the trauma nurses and doctors tirelessly worked to save her mother. This entire event impacted her and made her realize she wanted to dedicate her life in helping others and becoming a Registered Nurse. Emily graduated Cum Laude with a 3.8 GPA and took advantage of dual enrollment program at Pasco Hernando State College, giving her 48 hours towards her Bachelor’s Degree. Additionally while in high school, she was in the National Honor Society and was active with Cheerleading, Softball, and Marching Band, all while volunteering at Florida Hospital Zephyrhills. She has been described as a “role model,” “leader,” and someone who is “dedicated to hard work.”

Hannah Chambers

Attending University of Kentucky

Hannah Chambers, the daughter of Michael and Lisa Chambers of American Food Service, has been awarded a NICA Membership Scholarship worth $1,000. She is currently attending the University of Kentucky, seeking a Bachelor of Science Degree in Mathematics. She has been involved in the Fair Industry since she was a baby and believes that the Industry has helped to shape her morals, work ethic, and character into the individual that she is today and “taught her hard work, dedication, and extreme ownership.” She understands that work is the key to success and hard work can help you accomplish anything. She believes that learning these skills early on put her a step ahead of other sudents and is “much better perpared and confident” in her abilties for the challenges and struggles that college sudetns face day-to-day as young adults. Hannah has enrolled in the Air Force ROTC at University of Kentucky and will be training to become an Officer in the United States Airforce while finishing her degree. After graduating, she will commission as a Second Lieutenant for the Airforce, and hopes to become a Maintenance Officer. She is also the Financial Appointed Officer for Kappa Delta, Epsilon Omega and Chapter Assistant for University of Kentucky Panhellenic. She has been described as “thorough,” “friendly,” “helpful,” “dedicated,” and an “extremely hard worker.”


July / August 2018 NICA News

Isaiah Euhus

Attending Piedmont Virginia Community College

Isaiah Euhus, the stepson and son of Michael Kramer and Cindy Fortunato, Fun Time Foods, won a Gene O’Brien, CCE Vocational Scholarship worth $1,000. He will be attending Piedmont Virginia Community College to earn his Associate’s Degree in Chiropractic. While working in the Fair Industry, he has developed a stronger understanding of the importance of teamwork. He states that he has clearly seen how much smoother operations can run when a team “stays motivated, cooperative, and communicative” and looks forward to applying that knowledge to his future career. He hopes to become a Chiropractic Assistant while in school, but once he graduates, he wants to offer reliable Chiropractic services for a lower cost to those who can’t afford it. He has volunteered with his local food drives, helping to hand out food to the homeless; he also has volunteered with Feeding America, assisting with transporting food for the needy. Isaiah has been described by others as “honest,” “tenacious,” “sincere,” and an “extremely hard worker.”

Cameron Fairlie

Attending St. Johns River Community College

Cameron Fairlie is the son of Samantha Fairlie, The Pretzel Lady, and has been awarded a Gene O’Brien, CCE Vocational Scholarship worth $1,000. He is attending St. Johns River Community College to pursue his Associate of Arts Degree. He then plans to transfer into Engineering. His experience with the Fair Industry has taught him patience and a strong work ethic. He believes these skills have allowed him to power through his first term at St. Johns, with plans to continue that momentum to complete his second term with a 4.0 GPA as well. In high school, Cameron volunteered as a math tutor, a percussion instructor, and with his local Rotary Club. He has also won the 2017 Outstanding Youth Volunteer Award. Cameron has been described as a “hard worker who never complains” and someone who “treats others with respect.”

Kylee Hansen

Attending University of Minnesota

Kylee Hansen, the daughter of Paul and Shellee Hansen of Hansen’s Festival Concessions, won a NICA Membership Scholarship worth $1,000. She will be attending the University of Minnesota to attain her Bachelor’s Degree in Biochemistry for Pre-Med. She has grown up working in the Concession Industry and it has greatly prepared her for a career in the medical field as a Doctor. Being “personable and empathetic” are the most important qualities she has developed. She has also gained experiences with people that she otherwise wouldn’t have had, which helps her resolve issues and organize others to work towards the same goals. While in high school, Kylee was Class President and a member of the Honor Society and Student Council. Kylee has also volunteered at Community Meal, UMM Cougar Volleyball Camps, and the Lions Club. She has been described as “phenomenal with people, tasks, and relationships.”

►► “Scholarship Winners” concluded on page 36 July / August 2018 NICA News


“Scholarship Winners” continued from page 35 ►►

Niko Van Noord

Attending Michigan State University

Niko Van Noord, son of Kevin and Paraskevi Van Noord, and grandson of Maria Costis, Olympic Kitchen, was awarded a $1,000 NICA Membership Scholarship and will be attending Michigan State University, pursuing his Bachelor’s Degree in Communications and Journalism. Since the age of five, Niko was accustomed to the Concession business and Fair Industry through his strong bond with his grandmother. For as long as he can remember, his summers have been spent holding a basket of fries in one hand and a gyro in the other. Every year his role in his grandmother’s business has grown stronger, from serving customers to cooking orders and purchasing product. He says having this experience has given him a vital skill for college: “communication.” Over the past three years Niko created his own YouTube channel with thousands of subscribers and over four million views. He says he has a “passion to entertain.” Niko has been described by one of his teachers as “an excelling student in academics, theater, community service” and an “extremely hard worker.”

Grace Owens

Attending University of Florida

Grace Owens is the daughter of Elizabeth Jo Owens, Blue Moon Tavern at the Park, and won a NICA Membership Scholarship worth $1,000 and is attending University of Florida to earn her Bachlor’s Degree in Biology Pre-Med. She aspires to be an Orthopedic Physician’s Assistant. She has worked every Summer for the Blue Moon Tavern at the Park at the Wisconsin State Fair for the past five years. While working in the Fair Industry, she has acquired a good work ethic and has learned that the quality of work matters. She has earned the status of Kitchen Manager and has developed a sense of confidence and leadership that is “contagious to everyone around her.” While in high school, Grace was in the Division 1 Women’s Lacrosse Team, elected as Freshman Class Vice President, and served in the National Honor Society, Beta Honor Club and La Sertoa Service Club. She has been described as “a kind, patient, hardworking and a remarkable young adult.”

Sally Young

Attending Walden University

Sally Young, the daughter of Ron and Dixie Withers, Withers Concessions, was awarded a NICA Membership Scholarship worth $1,000 and will be attending Walden University in Baltimore, Maryland, attaining her Master of Science Degree in Nursing; her goal is to become a Nurse Practitioner. Sally has spent each Summer working in her family’s Concession business, which teaches her a great deal of hard work, integrity, and the American dream. Her experience in this business has molded her personal character and has helped to make her a dependable employee. She volunteers as a youth leader at the LDS Church, mentors troubled teens, and is in the Phi Theta Kappa Honors Society. Sally’s career goals involve both continuing to work in Withers Concessions and the health care industry. She has been described as “a shining example of hard work and intelligence.” ▲ 36

July / August 2018 NICA News

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Get Social with NICA Jessica Gottsche, Social Media Coordinator

Social media provides us with an opportunity to network and connect with like-minded individuals and with companies and organizations that we support. Web-based social networks can be with us wherever we go, which makes it a perfect way for our members to connect with NICA. NICA currently has nearly 1,000 followers on Facebook, which offers nearly 1,000 professionals in our Industry to connect with. Follow us on Facebook today at So, what can you learn from our Facebook page? NICA publishes information on all of our upcoming events, as well as Council activities. We also publish information on Industry trends, news in politics that affect your businesses, important reminders, and surveys that help us learn what is important to you. Additionally, we also share information from our sister organizations that is valuable to all of us. Whether you’re a social media professional, or just enjoy dabbling in it, you can learn a lot from following us! NICA is also active on Twitter—you can follow us under the username @NICAinc. In addition, we are building our Instagram ( and LinkedIn ( accounts! Connect with us on your device on any of these networks!

Here Are a Few Social Media Definitions:

specifically for the business community, allowing registered users to establish and document networks of people they know and trust professionally. Companies and organizations can also use the site to connect with supporters in a more businesslike setting. Like: A feature that allows a user to show support for a post on a social media network. Comment: A feature that allows a user to voice their opinion or response to post on a social media network. Share: A feature that allows a user to copy a post onto their own newsfeed to reference later or allow their own followers to view, like, comment or share.

Tweet: A post on the social networking site, Twitter. The post must be less than 280 Facebook: An online, free Social Networking site where users can create profiles, share information, characters, recently up from 140. photos and videos about themselves and their Retweet: The sharing feature on Twitter. interests, and can also share information about their friends and companies/organizations that Hashtag: By putting a Hashtag in front of a term they support. in your social media post, it allows that term to become searchable, making it easier for users to Twitter: A free social network that allows users to find a specific theme or content. For instance, we microblog, using tweets, or short posts that are often use #TogetherWeCan, and can then search visible to others. for it on a social site to see if anyone else is using it. Instagram: A free, online photo-sharing If you would like more information on the application and social network platform that is benefits of social media, and how to connect with owned by Facebook. us, please email Jessica Gottsche, NICA’s Social LinkedIn: A social networking site designed Media Coordinator, at ▲ 38

July / August 2018 NICA News


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July / August 2018 NICA News


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July / August 2018 NICA News

The Power of WE vs. I Kathy Kramer, CVE, CFEE, CMP, CEO, OC Fair & Event Center

The key note speaker for the conference was due to give his presentation and one could feel the excitement in the air. After all, he is a respected Industry leader and an accomplished professional who oversees a very successful event in his city. (To protect a revered gentleman, let’s refer to him as John Doe.) Arriving early and settling into my second row center seat, I was armed with my notebook and pen feeling sure I would be taking copious notes. After a rousing introduction, John Doe took the stage. Although I was anticipating savoring every word of Mr. Doe’s presentation, minutes into his delivery, I felt myself shrinking in my seat and the enthusiasm and the huge smile on my face, began to fade. Mr. Doe was standing in front of his colleagues, all intent on hearing him deliver a message about successful leadership and share trade secrets that we could take home to make our events better. Unfortunately, all I could hear coming out of his mouth was the word ‘I.’ Repeatedly, he would say “I did this,” “I did that,” … you get the picture. This guy said he did all these things—not once did I hear him mention the contributions of his team or say the words “we.” For a while, to squelch my inner anger and disbelief of his pompous performance, I made a game of counting all the “I’s” he said. Fifteen

Kathy Kramer, CVE, CFEE, CMP, CEO, OC Fair & Event Center, is a very supportive NICA Associate Member. This article about “The Power of WE vs. I” was published for Industry Leaders in Fairs and Expos Magazine. Our NICA Member Owners are part of that Special Club and her words are a reminder of how important “Together We Can!” is to our businesses and our organization.

minutes into his presentation I stopped counting at 125 “I’s!!!!” Can you really say “I” 125 times in fifteen minutes when you are talking about your organization? My first thought was if you were part of his team, how demoralizing his speech would have been if they would have been in the audience. I was quite sure his team put in a lot of hard work and many late nights to ensure their event was a success, for their leader to take all the credit. All I could think was how turned off I was by the focus on himself and that I, yes “I” would never want to work for or with a guy like him! How could this be? An esteemed Industry leader that does not understand the power of “We vs. I.” His guiding leadership philosophy was not tied to servant leadership, but rather to selfserving leadership. Do self-centered leaders really understand

“Power” continued on page 42 ►►

Reprinted with permission: Fairs & Expos Magazine, September/October 2017, International Association of Fairs and Expositions July / August 2018 NICA News


of Boards of Directors, Shareholders and Stakeholders, and bosses who hold us accountable for profit and productivity, while portending to pay equal homage to things such as the damage they are causing to their organizations; and how this narcissistic behavior employee and customer satisfaction, as measures is alienating the team and slowing destroying the of success. It can be too easy to get caught up in the latest profit and loss statement and lose site organization? The unintended consequences of of our real role as leaders. Frustration can easily self-serving leaders who focus on the use of “I” instead of “We” are destructive to organizations in lead to thoughts such as, “I will just do it myself” or “If I want something done right, I will have to many ways: do it myself.” These are cop outs and the old, 1. It puts the Team Second: When given the outdated habits of “I” centered leadership. opportunity to highlight accomplishments, it Robert Greenleaf, the father of servant is best for the organization when the leader is leadership, described servant leaders as: highlighting the team “we” over the individual “A servant-leader focuses primarily on “I”. When there are opportunities to talk about the growth and well-being of people and the our organizations, the conversational default communities to which they belong. The servantshould be set on “we” not “I” because it is leader shares power, puts the needs of others first, reflects a team effort. and helps people develop and perform.” 2. It Masks Efforts of Others: An His words are as true and relevant in 2017 as accomplishment, big or small which may they were when he first proffered his theory of appear as an individual achievement, it is servant leadership in 1970. almost certain that others had contributed to If we are to be true servant leaders how do we this success. Accomplishments, especially organizational ones, should not be diminishing define the differences and move from “I” to “We” leaders? How can we live the principles rather or demoralizing to those who contributed to than just pay lip service to them? How do we shift the task. the focus from our success, to the success of 3. It Promotes Selfishness: If a leader is others? perceived as getting ahead by promoting Remembering that just because we think we him or herself over the team, others will can do some things better than others, it doesn’t duplicate these tactics. The net result is mean we should and this is one of the most basic an increasingly self-centered organization ways we serve our teams. We need to constantly with decreasing teamwork. As a matter of remind ourselves that we are the custodians of survival, teams will work in silos resulting in decreased communications and the reduction our teams, not the controllers; it’s imperative to of organizational innovation because everyone serve with and for our team in order to keep the organization thriving, relevant and successful. is fearful their ideas will be swooped up and General Electric’s Jamie Irick said in Discover “management” will take all of the credit. Your True North, “If you want to be a leader, you’ve 4. It Decreases Morale: If your team is got to flip the switch and understand it’s about demoralized it is also most likely to lack serving the folks on your team. This is a very motivation. In fact, most employee exit surveys tell us that the reason people leave an simple concept, but one many people overlook. The sooner people realize it, the faster they organization is because of indifference with a become leaders.” boss who doesn’t show appreciation for their Being a servant leader is a life long journey efforts. in which every day, and in every way, we must Leaving the conference disappointed and remember and practice the guiding principles of somewhat upset by this experience; I was more Servant Leadership: motivated and determined to ensuring that my 1. Listening. Traditionally, leaders have been conversational default is set on “We” not “I” valued for their communication and decision when given an opportunity to talk about my making skills. Servant leaders must reinforce organization. these important skills by making a deep Let’s face it, we all live with the reality

►► “Power” continued from page 41


July / August 2018 NICA News







commitment to listening intently to others. Servant leaders seek to identify and clarify the will of the group. Ask questions, instead of providing solutions in group settings. The next time you want to instinctively provide someone the solution, stop and ask them a question as to his or her opinion for the solution first (and truly listen). Empathy. Servant leaders strive to understand and empathize with others. People need to be accepted and recognized for their special and unique spirit. It’s important to assume the good intentions of employees/partners and not reject them as people, even when forced to reject or call into question their behavior or performance. Building Community. Servant leaders have a strong sense of community spirit and work hard to foster it into an organization. They demonstrate this by building an organization that functions as a community. Awareness. General awareness, and especially self-awareness, strengthens the servant leader. Do others believe you have a strong awareness for what is going on? Servant leaders have a strong sense of what is happening around them. They are always looking for cues related to their opinions and decisions. And because of this, they know what’s going on and will rarely be fooled. Persuasion. Servant leaders rely on persuasion, rather than positional authority in making decisions. They seek to convince others, rather than coerce compliance. A servant leader is effective at building consensus within groups. Conceptualization. Servant leaders seek to nurture their creative abilities to “dream great dreams.” They have the ability to look at the organization, and any issues within the organization, from a conceptual perspective. This means the leader must think beyond dayto-day realities and seek a delicate balance between conceptualization and day-to-day focus. Foresight. Foresight is a characteristic that enables servant leaders to understand lessons from the past, the realities of the present, and the likely consequences of a decision in the future. Having this foresight is deeply rooted in the intuitive mind.

8. Growth. Servant leaders have a strong commitment to the growth of people. They believe that all employees have something to offer beyond their tangible contributions. They find ways to help them reach their true potential. 9. Stewardship. Taking responsibility for the actions and performance of your team is essential. This might be the only time “I” is acceptable language as a leader… as in I am ultimately accountable for the performance of team members in the organization; I understand where we made mistakes. Servant leadership is about setting people up for success, and allowing space for the best performances. Develop the skills and potential of those you lead by asking them where they want and what they need to thrive. 10. Calling. Servant leaders have a natural desire to serve others. The notion of having a calling to serve is deeply rooted and value based. Servant leaders desire to make a difference for others within the organization that will impact the lives of employees, the organization and the community… never for their own gain. It takes courage and vulnerability to be a true servant leader. We have to fully show up and risk being completely transparent when developing the leaders of tomorrow. Brene Brown, in her ground breaking book Daring Greatly, says “Vulnerability sounds like truth and feels like courage. Truth and courage aren't always comfortable, but they're never weakness.” Above all, servant leadership is about being human. It is being honest, acting ethically and inspiring confidence and commitment. It is showing up every day, wholeheartedly and warmheartedly. It is walking the walk in the shoes of your team. It is making an emotional connection with your people. It is genuine care and concern for every member of the organization. It is compassion and it focuses on others first. Martin Luther King said, "Life's most urgent question is, 'What are you doing for others?' As servant leaders, the most important thing we can say every day and to everyone is... ”What can I do for YOU?” These principles set forth standards to live by everyday as you continue your journey of servant leadership. Choose for yourself whom you will serve. ▲ July / August 2018 NICA News


Just Add Bingo

Rey O’Day, Executive Manager of Councils

You know how it is… you have been holding an event for a while and you want to change it up. The Pima County Fair Poker Tournament was entering its fourth year. This has become a tradition that folks look forward to, and now there are others who do not want to play poker who want to join in the fun! What do you do with the folks who do not want to play poker? You invite them to play BINGO! It was a hit! 42 poker players and 30 bingo players partied from 10:00 PM to 1:50 AM in The Cantina. The table sponsors were Mike Coffee, Timbo’s, Andy Chan, Chan’s Concessions, Mike and Sandy Bliss, Sleek Greek, Nate and Stephanie Janousek, Fun Biz Concessions, and Kim and Alan Barr, Pacific Crest Concessions. Prizes were provided by Nathan Marcus, West Coast Weenies, Justin Murray, Ryan’s Hat Company, Pepsi, Promac Treasure Hunting, Ann Perry, Pima County Fair, and NICA. The most coveted prize of the The final round of the poker entire night was the tournament would soon 2019 RV Spot at the determine the lucky winners

If poker was not your thing (which it wasn’t for 30 attendees), the bingo table was the place to be!


July / August 2018 NICA News

Let the games begin! The players checked their cards and placed their bets, officially starting the tournament

Pima County Fair. The event netted $3,402. Third place Poker winner was Rodney Fazackerly, Fazackerly’s Calling some winning Fudge and Candy, Second bingo numbers Place went to Gina Lockaby, and 1st Place went to Blake Bishop, Bishop’s Amusements. In Bingo, everyone was a winner! A big “Thank You!” to NICA West Council Members: Jay Wells, Wells Concessions, Kim Barr, Pacific Crest Concessions, Stacy Doane, Pony Espresso, Money Keep’r Trackers Jan Gary, Dippin’ Dots and Morgan Stremmel, Top Notch Concessions, NICA’s Immediate Past President Dominic Palmieri, CCE, Odyssey Foods, and Jon Baker and Phyllis Ellis, Pima County Fair. ▲

Congratulations to 2nd Place Poker Winner Gina Lockaby, 3rd Place Poker Winner Rodney Fazackerly, Fazackerly’s Fudge and Candy, and 1st place Poker Winner Blake Bishop, Bishop Amusements

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July / August 2018 NICA News

A Blast from the Past

July / August 2018 NICA News


2018-2019 Strategic Planning Goals Rey O’Day, Executive Manager of Councils

2018 NICA Strategic Plan

In 2012, the NICA Board of Directors and Staff realized that as each President began their term, they brought their own list of goals, and as each new Executive Director came on board, they too brought their own list of goals. Each time this happened, the last list of goals was discarded and the new one was placed on the table. The result was that NICA lacked a focus for the future and the ability to work on anything long enough to finish it. In April 2012, the NICA Board of Directors created NICA’s first Strategic Plan.

Increasing and Strengthening Membership Chair: Sandy Class, Secretary Director Members: Dominic Palmieri, CCE, Carmel Dyer-Pittroff, Andrew “Bruno” Broomfield Committee NICA Members: Eddie Porcelli III, Wayne Decker, Harley Steiner Organizing Meeting: April 16, 2018 Specific Agenda Reports are due at March and September BOD meetings NICA is a member-driven organization that will become a stronger organization throughout the US and Canada by increasing membership and member participation in organizational activities by:

What is Strategic Planning? Strategic planning is an organizational management activity that is used to: • set priorities • focus energy and resources • strengthen operations • ensure that employees and other stakeholders are working toward common goals • establish agreement around intended outcomes/results • assess and adjust the organization’s direction in response to a changing environment NICA is growing as an organization because this process delivers continuity by consistently setting direction and priorities, puts everyone on the same page, drives alignment of resources, provides flexibility within a context, and offers a simple way to measure results. NICA’s Strategic Plan revolves around four categories: Increasing and Strengthening Membership, Being a Voice in the Industry, Benefits and Financial Stability. Each year the plan is reviewed and approved at the April Board Meeting, evaluated at the November Board Meeting and closed at the February Board Meeting. Completed goals are removed, in process goals remain and new ones are added. All of the Goal Committees report at the February, April and November Board of Directors Meetings.

“Goals” continued on page 52 ►► 48

July / August 2018 NICA News

Long-Term • • • • • •

Fully activating the NICA Regional Councils Action Plan Increasing membership by 100 annually through retention of current members and recruiting new members Using current data charts and maps to confirm category and geographic membership growth Continuously researching new member categories from which to recruit membership, especially where there is limited representation Requiring ALL Board, Council, and National Reps to bring in ONE new member annually Overseeing the Certified Concessionaire Executive (CCE) Program

Short-Term • • • • •

Promote the value of NICA Membership: savings, professionalism, fellowship, and access to targeted benefits Membership Committee agrees to bring in two new members annually Research potential new member categories like young people, food truck operators, Canadian, states with fewer members, and festival vendors Develop plan (including creating a Commercial Vendor benefit book) to encourage Commercial Vendors to become members With the Benefit Committee develop a benefit list of companies/products that would attract

Persistence Pays in Life &

in our H-2B Advocacy Michael Wood, OABA Officer & Trustee 2015 Chair, Government Relations Committee Seasonal Employer Alliance Chairman

As you think about paying your OABA dues this month and wondering what has the OABA done for me lately, let me explain what continues to consume much of our time and resources. Ten years ago, your OABA stepped up to the plate with its advocacy efforts, hiring our first federal government lobbyist in 2008, since the OABA was founded in 1965. Her name, Laurie Flanagan of DCLRS, who today is a co-chair of the greater H-2B Coalition and a member of the Seasonal Employer Alliance. Back then, the OABA Political Action Committee was giving away a mere $3,000 to $5,000 in campaign donations, and our advocacy efforts totaled less than $20,000 annually. We focused primarily on animal welfare issues for our circus members, and we had just begun to actively engage in the H-2B visa program in DC. From 2000 to 2008 the Amusement Industry had become increasingly reliant on the federal Department of Homeland Security’s H-2B seasonal visa program for its staffing needs, each successive year, moving this issue higher-up the priority list, as major carnivals and others got involved with this visa program. When the first cap crunch hit, we were caught flat footed, and vowed to never let that happen again. In 2009, with the recommendation of Jim Judkins with JKJ Workforce Agency, we changed lobbyists, hiring John Meredith’s Meredith Advocacy Group. He was charged to work solely on the H-2B issue, in response to our members being adversely affected by the cap, and the following statement released by the US Department of Labor under the leadership of Secretary Hilda Solis: “Review of the H-2B regulations will assist in supporting the Secretary’s goal to increase workers’ incomes

and narrow wage and income inequalities by protecting the wages and working conditions of both American workers and foreign nationals working temporarily in the United States,” thus supporting the Secretary’s “good jobs for everyone” policy. Other H-2B coalition groups were simultaneously working the issue in response as well. The support of the coalition’s efforts gave us a three-year returning worker exemption, thanks to then-Senator Barbara Mikulski (D-MD). Yet, that effort unfortunately came with an expiration date, and we all knew it. By this time, OABA total expenditures on this single H-2B issue skyrocketed 450 percent to almost $90,000 annually, and the Board determined that more efforts were clearly needed. Careful not to rest on our laurels from our recent gains and knowing full well that our victory would soon expire, we added Kelly, Drye and Warren to the mix to further bolster our efforts on cap relief. Both Joan Galvin and Mark Anderson from that firm worked H-2B, and Joan continued with her work on both H-2B and animal welfare issues for our performing exotic animal owners. Through these lobbying efforts and minor victories, we learned something about ourselves – that our needs were always slightly different from many of the other coalition members. Forestry seemed to be the only industry similarly parallel

“Advocacy” continued on page 50 ►►

Reprinted with permission: ShowTime Magazine, July 2018, Outdoor Amusement Business Association July / August 2018 NICA News


►► “Advocacy” continued from page 49 to us. Those differences eventually caused strain within the coalition, and on our part as well, primarily because we were itinerant employers and many of the others were not. With the H-2B efforts topping $120,000 annually of the OABA’s operating budget, in 2014 we had to make a hard choice at the time — continue to support the greater coalition or chart our own course to ensure our specific needs as itinerant employers would be met. We chose the latter, ended our longstanding relationship with Meredith, and hired a seasoned lobbyist, Gregg Hartley, who had just formed his new firm Cloakroom Advisors to specifically represent the needs of the OABA’s Mobile Amusement employers. Continuing to maintain our relationship with Kelly, Drye and Warren, this alone pushed our total H-2B initiatives well over the $250,000 mark annually by the end of 2014. That was more than ten-fold of what we were spending just seven years earlier, and not counting the countless volunteer hours that accompanied the effort. I cannot stress enough the thanks we owe those who have gave their personal time and financial resources, on behalf of everyone who uses this program in our industry, even our manufacturers and suppliers. To this day we still retain these two top notch H-2B advocacy firms at the federal level, in addition to multiple at the state advocacy level. Annual expenditure on your single most important issue, H-2B, is well above $350,000 annually alone, and total annual advocacy approaching $500,000 when you add our OABA PAC fundraising and legal costs to challenge DOL. OABA spearheads effort along with other things like the Mobile Income Tax Simplification Act, raising the mileage exemption threshold for the Heavy Vehicle Use Tax (form 2290), DOT ELD’s and on the state and local level. So, if you ever wondered how we spend your money, now you know. Remember, as your trade association, we advocate on behalf of the entire industry, members of the OABA or not, because it is the right thing to do and it’s our mission. Your OABA now leads the way in the federal government H-2B lobbying efforts, our lobbyist 50

July / August 2018 NICA News

Gregg Hartley is a co-chair of the H-2B Workforce Coalition, and we are a solid force on Capitol Hill. This effort currently commands a budget of over $100,000 per month collectively across all industries, and we have a large influence over it. Thanks to the OABA Board for my role as chair of government relations, I have been personally vested in overseeing this effort on behalf of our membership. I am proud of our accomplishments in such a short period of time, and I hope you are too. Lobbyist Gregg Hartley routinely touts the fact that OABA always plays beyond our “weight class!” A testament to the commitment and tenacity of our Board and H-2B stakeholders when it comes to preserving the business we all know and love. We are very close to making a real difference finally, and with just a little more help from everyone I believe we can win a long-term victory on this issue. In closing, it would be only just to point out that we did not do this alone; the facts are we had many helping hands along the way. That said, there are far too many to mention here, so please do not be offended if we miss you, but rest assured we know who you are. Nonetheless, I would like to thank a few: Butler Amusements, Deggeller Attractions, Fiesta Shows, Luehrs’ Ideal Rides, N.A.M.E., Powers Great American Midways, Ray Cammack Shows and Wade Shows ­­for their over-the-top financial contributions. Also, thanks to this industry’s largest processor of H-2B seasonal guest workers, Jim Judkins of JKJ Workforce Agency, for his unwavering commitment to the H-2B issue, and our attorney, Wayne Pierce, for taking on and continuing many legal changes with DHS/DOL. Lastly, Frank Zaitshik for his efforts that ultimately brought us Gregg Hartley, and to you, our members, for the trust, faith and confidence in us to advocate on your behalf. It’s not over… the most basic, yet important thing any of us can do is to advocate on behalf of the OABA to our friends and colleagues, urging them to join our ranks and support the good fight. With the help of many, we have come a long way; with help of all, we can reach new heights! So, join the cause. No matter how big or small your contribution, it all adds up in the end to a victory. In DC there truly is strength in numbers, so help us get stronger and to cross the H-2B finish line to preserve this Industry. ▲

Professional Voice in the Industry Chair: Kathy Ross, 1st Vice President Director Members: Tim O’Brien, CCE, Jay “Rocco” Commercial Exhibitor/Retail Vendors as members Russell, Richie George Consider organizing a Commercial Exhibitor’s Committee NICA Members: Rick Busse, Russ Committee Harrison, CCE With Voice Committee organize “Generation Forward,” a committee of under-45 year-old Organizing Meeting: March 23, 2018 professional owners and/or managers who would Specific Agenda Reports are due at May and have their first meeting in February 2019 October BOD meetings Encourage spousal membership by suggesting Because NICA desires to be recognized as a cross insuring Accidental Death and professional leader in the Event Industry NICA will: Dismemberment Insurance On February 1st, June 1st and October 1st each Long-Term

►► “Goals” continued from page 48 • •

• •

• • • • • •

• • •

year send or email NICA applications to all IAFE Fairs with attendance over 100,000 with a request to place them in their Vendor packets Develop a Membership Retention Plan with interactive activities and goals that includes reaching out to members consistently, not just when renewing or dropping membership; and tenaciously following up with non-renewing and dropped members Finish upgrading member renewal package Send applications to non-members who attend NICA Business Expo Offer one free view of website to introduce potential member to NICA Write a motivational message that states communication is a two way highway: NICA to Members and Members to NICA BOD and Council Members each agree to talk to one unknown Concessionaire at every fair played about NICA Membership and its benefits Provide a PDF of applications, benefit collateral pieces, and NICA News advertising rates to all BOD and Council Members for their use in recruiting and/or informing members about NICA BOD and Council Members each agree to host one social/fundraising/informational event each season Obtain commitment from four BOD members to submit CCE application by 12/31/18 With Voice Committee proactively encourage members from across the country to consider BOD, Regional Council, committee, fundraising and social event participation Support other NICA Committees efforts to promote membership, website, news feeds, benefits, and fundraisers

Are there any other topics that NICA should consider? Contact us at 52

July / August 2018 NICA News

• • •

Present balanced/well thought out procedures and solutions for long-time industry issues and regulatory concerns that are within NICA’s sphere of influence at convention workshops and work for their adoption by Fair Associations Partner with Fair Management to create Communication Committees that work in a spirit of cooperation to make decisions for the good of all involved. Commit to using high tech, social media, and publishing outlets to communicate with members Agree that BOD members will participate in at least one state or Zone panel or workshop annually Oversee Advisory Committee agenda and activities

Short-Term • • •

• • •

• •

Work with Social Media Coordinator to increase communicating through Social Media outlets Write a SOP for social media postings Focus on NICA Talking Points: Transfer of Ownership, Exclusive Sponsorships, Rising Rents and Deposits, Point of Sale Options, and Contract Management (Overbooking and Menu Selection) Organize a schedule of articles on hot topics to be written and published Develop materials to use for speaking on these talking points Identify all Zone and State Fair Association meetings (with map) and assign members to attend with the goal of adding three new state level conventions Review IAFE schedule and P/L and propose the 2018 NICA schedule of events including Industry Appreciation Reception and workshop and roundtable topics for IAFE consideration Purposely invite NEW speakers and panelists to sessions hosted by NICA Rebrand and update NICA Communication

• • • • •

• •

• •

Committee’s flyer Create a list of 10 Fairs with more than 50 Concessionaires in which Communication Committees could be developed. Assign members to contact those Fairs regarding organizing a committee Bolster NICA News, NICA Now, and Facebook content by inviting Fair Management, IAFE Liaison, members, Directors, Benefit Companies, Past Presidents, and the Advisory Committee to submit articles or be interviewed by Communications Manager Expand Read and Win Program (include article in NICA News and NICA Now) by encouraging members to invite Fairs to participate using their assistance Consistently promote the accomplishments of NICA BOD, Regional Councils, and Staff using a variety of mediums Stay focused on Labor concerns including coordinating Ad Hoc H-2B Committee Collaborate with Show Owners concerning operational issues With Communications Manager develop a Website/NICA News feature where Concessionaire hints are shared with fellow members With Membership Committee organize “Generation Forward” a committee of under-45 year-old professional owners and/or managers who would have their first meeting in February 2019 Fund scholarship opportunities for “Generation Forward” members to attend 2019 NICA Business Expo With Membership Committee proactively encourage members from across the country to consider BOD, Regional Council, committee, fundraising and social event participation Support other NICA Committees efforts to promote membership, website, news feeds, benefits, and fundraisers With other NICA Committees promote the value of NICA Membership: savings, professionalism, fellowship, and access to targeted benefits

Benefits Chair: Don Delahoyde, CCE, 2nd Vice President Director Members: Kevin McGrath, CCE, Mike Pence, CCE Committee NICA Members: Paulette Keene, CCE, Greg Miller, CCE, Erica Quintero Organizing Meeting: March 13, 2018 Specific Agenda Reports are due at June and December BOD meetings

Recognizing that member benefits are important to NICA for membership savings, and organizational revenue, NICA will: Long-Term • •

• • • •

Provide members with numerous channels to learn about member benefits Use the buying power of membership to annually obtain at least one new national and/or regional benefit that meets the Benefit Company Protocol (Apr-2016) Manage the annual Scholarship Program according to the Scholarship SOP Move scholarship funding from current 4% of annual revenue to 8% in 3 years Increase rebates by 10% annually Measure benefit usage by gathering data from annual membership surveys

Short-Term • •

• • •

• •

Actively oversee ad hoc Pepsi National Agreement procedures in concert with Membership Manager Change current scholarships mix to fewer scholarships that award more money in 2019. Option: $23,000. Examples: Coca-Cola Scholarship at $3,000, six Academic at $2500 and two Vocational at $2500 Push benefits to members through Communication Committees, Councils, regional meetings, and member meetings and rally gatherings Confirm Board and Council Members have the tools and are able to describe how to sign up and use NICA benefits Produce the 2019 NICA Business Expo/ Fare Foods Food Show in collaboration with Fare Foods: workshop offerings, fundraisers, evaluate event fees, design Wednesday General Membership Meeting and evening, write table top agreements, and invite Fairs to attend Expo Search and qualify new benefits that both provide discounts to members and/or rebates to the organization using the standards of the Benefit Company Protocol Pursue regional and national benefits such as tires, phone, and bread, etc. as requested Place a benefit story, that includes testimonials whenever possible, in every NICA News and NICA Now, on the NICA Facebook Page and include them on the website Establish a successful process for obtaining regular benefit testimonials from members

“Goals” concluded on page 55 ►► July / August 2018 NICA News



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July / August 2018 NICA News

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►► “Goals” continued from page 53 • • • • • • • •

• •

With Communications Manager develop “Member Benefits Spotlight” Send two monthly email blasts featuring two benefits with satisfied member testimonials With Communications Manager add classified section to publications: member rate $25, nonmember rate $100 With Communications Manager provide Fairs a free “products wanted” section when searching for new vendors Have Communications Manager survey NICA Membership annually on their utilization of NICA Benefits Send “Guide to Member Benefits” to Fairs with request to include it in contract packages Keep benefit company agreements and files current and up to date With the Membership Committee develop a benefit list of companies/products that would attract Commercial Exhibitor/Retail Vendors as members Support other NICA Committees’ efforts to promote membership, website, news feeds, benefits, and fundraisers With other NICA Committees promote the value of NICA Membership: savings, professionalism, fellowship, and access to targeted benefits

Finance and Budget Chair: Jennifer Giordano, Treasurer Director Members: Vincent Nelson, Daryl Whicheloe, CCE Committee NICA Members: Kim Barr, Randy Reichert, CCE, Dennis Fraleigh, Ron Smith Organizing Meeting: April 16, 2018 Specific Agenda Reports are due at July and January BOD meetings When NICA Membership is growing, NICA’s Voice is respected in the Industry and NICA’s buying power is increasing the net profits of members, NICA will achieve annual financial stability by: Long-Term •

• •

Increasing revenue 5% a year by retaining and increasing membership, optimizing selling opportunities, soliciting benefit rebates, and holding fundraising events. Moving scholarship funding from current 4% of annual revenue to 8% in 3 years Monitoring financial controls and appropriate

insurances Managing expenses within the following formula: • 60% day to day operating expenses • 30% member / regional / educational events • 10% reserves

Short-Term • •

• • • •

• • • • • • • • •

Evaluate and update the “managing expenses formula” in the above long term goal Review current long-term financial investments in order to build a balanced and comprehensive investment plan • Start a real estate ad-hoc committee to explore commercial real estate options as part of the investment plan (location, size, purpose and cost) Increase Sysco gross purchases by 5% • Update the OpCo and Concessionaire Sysco Playbooks • Encourage OPCo’s and NICA Members to use the playbooks • Sign up at least 50 members to the NICA Sysco Marketplace Write SOP for members to access and use website calendar to schedule fundraisers Write Fundraising SOP and create Fundraising Form. Collect the data on the annual individual cost of each member . Appraise current member fees: i.e. membership fee, multiyear membership, new member. discount, company membership, CCE and make recommendations to Board of Directors. Compile Regional Council Budgets with Council Coordinators and Executive Director Develop Sponsorship Protocol including category levels, items to be sponsored, and benefits of sponsorship Follow-up on current rebate programs and explore other rebate possibilities Review convention and meeting P/L’s and make recommendations Add an equipment-for-sale section to website Confirm placement of five year membership fees: $125 in checking and $450 in Savings which is drawn down each year until spent. Create credit card annual auto bill pay as a renewal option Support other NICA Committees’ efforts to promote membership, the website, news feeds, benefits, and fundraisers With other NICA Committees promote the value of membership: savings, professionalism, fellowship, and access to targeted benefits. ▲ July / August 2018 NICA News


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July / August 2018 NICA News

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2018 Membership Contest Leaderboard* General Membership Andrew “AJ” Ross..................................................................3 Connie Featherston...............................................................2 Doug Guinsler........................................................................2 Ron Porter..............................................................................2 David Belcher........................................................................1 Bess Brinkley.........................................................................1 Rick Busse.............................................................................1 Kelly Butler.............................................................................1 Karen Gary.............................................................................1 Lenny Dunford.......................................................................1 Charles Giordano...................................................................1 Bob Jackson..........................................................................1 Nancy Miller...........................................................................1 Connie McKinney, CCE..........................................................1 Randy Reichert, CCE..............................................................1 Karen Russell.........................................................................1 Craig Sawyer.........................................................................1 Tim Seivers............................................................................1 Dale Smith, CCE.....................................................................1 Ted Wentz..............................................................................1

Councils Stacy Doane..........................................................................4 Jeff Ames...............................................................................3 Jay Wells................................................................................3 Lindsey Constantine.............................................................3 Henry Mitchell.......................................................................2 Ryan Long..............................................................................1 Cameron Murray....................................................................1 Erica Quintero........................................................................1 Tonio Viscusi.........................................................................1

Board of Directors Dominic Palmieri, CCE..........................................................3 Jennifer Giordano..................................................................2 Kathy Ross............................................................................2 Carmel Dyer-Pittroff..............................................................1 Richie George........................................................................1 Kevin McGrath, CCE..............................................................1 Vincent Nelson......................................................................1 Tim O’Brien, CCE...................................................................1 Jay “Rocko” Russell............................................................. 1

Administration Office....................................................................................36

*Every new member referred gets you one entry into the contest. See the back cover for rules and prizes.

Advertise Your Business in Contact us at (813) 438-8926,, or for more information July / August 2018 NICA News


2018 Events Calendar

Representing NICA & Its Industry Partners


22: Antelope County Fair Service Member Meeting • Lancaster, CA


4: Independence Day (Office Closed)

October 1: CCE applications due in Office

3: Labor Day (Office Closed)

1: IFEA Annual Convention, Expo & Retreat • San Diego, CA

26: Northeast Council Membership Rally • Harrington, DE

17: 12th Annual NICA West / Fairplex CDC Golf Tournament • Pomona, CA

13: Kentucky Association of Fairs Annual Fall Conference • Louisville, KY

26: California State Fair Open House • Sacramento, CA

20: 3rd Annual Northeast Council Rally at the Big E • Springfield, MA

18-20: British Columbia Association of Agricultural Fairs & Exhibitions Annual Convention • Victoria, BC

15: Ballots go out to Voting Members

August 2: Day in the Life at the OC Fair • Costa Mesa, CA

20: LA County Fair Service Member Meeting • Pomona, CA 30: Board of Directors Election Ballots due in the Office

9: Ventura County Fair Service Member Meeting • Ventura, CA

See upcoming issues of NICA News or visit for future dates

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July / August 2018 NICA News

18-20: Washington State Fairs Association Annual Convention • Vancouver, WA

National Independent Concessionaires Association, Inc. 1043 E. Brandon Blvd., Brandon, FL 33511 Phone: (813) 438-8926 • Fax: (813) 803-8460 Email: • Website:

For Off ice Use Only

Date: #:


q Ms.



Name of business: Physical address: Mailing address:

City :

City :

Primary Phone Number :





Alternate / Cell phone number :



Age Range: q 20-35 q 35-50 q 51-70 q 70+ q Other :

NICA News Preference: q Mail q Email

Referred by :

Annual Membership Fees Independent Concession Membership

Associate Membership

q Independent Concessionaire............................................$125 q Additional Member...............................................................$75

q q q q q

A person or entity who provides services to the concession industry.



q Employee................................................................................$50 q Retired....................................................................................$50 five Year independent Concession Membership

Pay for five years up front and save $50.


Independent Concessionaire............................................$575

Concession Business / Group Membership

Includes five memberships in one: one Independent Concessionaire, one Additional Member, and three Employee Members ($350 value).

q Concession Business / Group..........................................$300 Additional Member : _________________________________________ Employee Member 1: ________________________________________ Employee Member 2: ________________________________________ Employee Member 3: ________________________________________ Check a category below and provide a detailed description of your company’s services below:

q q q

Commercial Exhibitors / Retail Attractions / Entertainment Services

q q

Fair / Festival over 75,000 attendance.......................... $125 Fair / Festival under 75,000 attendance...........................$75 Manufacturer / Distributor / Supplier............................ $125 Carnival / Circus Operator................................................ $125 Special Services................................................................ $125

Business Description

Provide a detailed description of your business, products, and/or services below. This information will be used for your entry in the annual NICA Membership Directory and as keywords to search for your business on the NICA website.

________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________

Food Games

Mail Check or Money Order to NICA’s Office at 1043 E. Brandon Blvd. Brandon, FL 33511

Concessionaire General Routing Information

q Visa q Mastercard q American Express q Discover

_____________________________________________________________ _____________________________________________________________

Credit Card #:

List all states / provinces where you conduct your concession business:

Fairs and Festivals

List three Fairs or Festivals worked in the past year :

1. __________________________________________________________ 2. __________________________________________________________ 3. __________________________________________________________

If accepted for membership in NICA, I hereby agree to abide by its by-laws and rules.

Security Code:

Expiration Date:


Signature of Credit Card Holder I authorize NICA to charge the agreed amount listed above to my credit card provided herein. I agree I will pay for this purchase in accordance with the issuing bank cardholder agreement. The NICA sponsored $10,000 Accidental Death and Dismemberment Insurance Policy is automatically provided to all Independent Concessionaire Members.

Applicant’s signature


Beneficiary ________________________________________ Phone ___________________

National Independent Concessionaires Association, Inc. 1043 E. Brandon Blvd., Brandon, FL 33511 Time Sensitive Mail • July / August 2018 Issue


July / August 2018 NICA News  
July / August 2018 NICA News