July 2025 NICA News Online

CONTENTS • JULY 2025 ARTICLES & FEATURES 04 New & Renewal Members 05 President’s Message 07 Director’s Voice 08 Riffing With Rey 10 In Memory of Linda Frisco 13 Association Announcements 14 Defining Leadership 17 The Tipping Point 20 NICA Marketplace “Together!”

Moments From Last Year 22 NICA Foundation: Hearing From a First-Timer Convention Attendee 24 Summertime Gatherings 26 Hot Off the Grill!

29 Getting to Know Your Regional Council Members

24

26 July is National Grilling Month and NICA is proud to have over 200 members who offer savory items from on and off the grill. Find out what’s “Hot Off the Grill!” on page 26.

31 From the Camera Roll 33 2025 NICA Membership Leaderboard

ADVERTISERS 16 Berk Brands 32 Brakebush 32 Bunge Oil 02 Coca-Cola 33 Cusumano & Sons 18 Entegra / Heinz 19 Fanestil Meats

19 Fare Foods 16 Hummel Group 34 JKJ Workforce 25 K&K 30 Mr. G’s 32 Nathan’s Famous 12 RJ Schinner 12 Schantz

NICA’s Commercial and West Councils held two fun and successful gatherings that brought us together in June.

Read all about it in “Summertime Gatherings” on page 24.

NICA is a Membership-Driven Organization dedicated to strengthening relationships with the Fair, Festival, and Special Events Industries through effective Communication, Education, Benefits, Leadership, and Solutions.

National Independent Concessionaires Association, Inc. is a Florida Corporation with an Editorial and General Office located at 1043 E. Brandon Blvd. Brandon, FL 33511 • Off ice: (813) 438-8926 • Fax: (813) 803-8460 • Online: www.nicainc.org The information contained in this Publication is based upon sources believed to be reliable. Readers should not act without professional advice. Cover to Cover © 1993-2025 NICA, Inc. All Rights Reserved. “Shining Bright With Leadership!”

July 2025 NICA News 3

This Month’s Newest Members German Arteaga

Darrin LeDuc

Arteaga Family Concessions Pasadena, CA

BBQs Roll N’ Smoke Concordia, KS

Emily Navarrete

Katie Baker

Homemade Fried Bread Creswell, OR

Sarah Pelle

Yolo County Fair / 40th DAA Woodland, CA

Mami Churros & Creamery Albert Lea, MN

Dan Price

7 Sons Traders / AK Name Rings Kingston, WA

Anthony (TJ) Tessari TNT & Just Wingin’ It Concessions Elton, PA

Welcome to our 7 New Members! See page 33 for the 2025 NICA Membership Contest Leaderboard. “Together We Can!”

This Month’s Member Renewals Sergio Acosta

Marsha Edwards

Brent Jacobsen

Michael Miller

Richard Allen

Jennifer Flinton

Nathan Janousek

Daniel Moore

Danny Andreini µ

Shawn Freeman

Acosta Concessions Pomona, CA (2024) Sierra Korn Enterprise Oroville, CA (2013) Pronto Pup Company Memphis, TN (1993)

Fowler Berry

Highlands County Fair Association Sebring, FL (2008)

Jameson Graham Ltd. Lockport, IL (2022) Saratoga County Fair Ballston Spa, NY (2006) Freeman Enterprises Anderson, CA (2022)

Katie Greene

Katie’s Concessions & Catering Myakka City, FL (2023)

Giant Slide Newport Beach, CA (2024) Fun Biz Concessions, Inc. New Braunfels, TX (2021)

John Koutoufaris

John The Greek Food Concession Bethel Park, PA (2022)

Glen Kusak

Robert Groscurth

Yoakum Packing Co. Yoakum, TX (2023)

Alan Harrington

Awesome Apple Crisp, LLC Glastonbury, CT (2019)

Arizona Exposition & State Fair Phoenix, AZ (2013)

Todd Hawkins

Berk Concession Supply Warren, OH (1995)

Darrell DeRouin Sr.

Scott Henry

Mississippi Valley Fair, Inc. Davenport, IA (1994)

Emily Chambers

Lisa Chambers

Groscurth Equipment, LLC dba Super Dog Tampa, FL (2022)

Wanell Costello

We Have Your Flag Tucson, AZ (2023)

American Food Service Dade City, FL (2023) American Food Service Dade City, FL (2022)

Red Barn Food Wagon Escanaba, MI (2002)

Dan Duggan

Duggan’s Concessions Fresno, CA (2007)

µ 1993-2005

The Donut Family Inc. White Bear Lake, MN (2003) Old Time Portraits LLC Baileys Harbor, WI (2002)

Mitch Hoss

S&H Concessions Portland, OR (2023)

2006-2010 2011-2015 2016-2024

Todd Lavigne

Yvonne Lepor

Shawn Loter, GM

Dennis Merigian µ Merigian’s Caramel Corn, Inc. Belding, MI (1993)

Crystal Miller

California Ice Cream Company Acampo, CA (2019)

Miller Food Concessions, LLC Mauckport, IN (2017) American Food Service Dade City, FL (2023)

Ken Nunn µ

Pet I.D. Tags Hudson, FL (1993)

Risa Sanders

Oasis Concessions McLean, VA (2017)

Gerald Sawyers

JJ and Sons Concessions Mesa, AZ (2024)

Scott Suchomski

Tennessee Valley Fair Knoxville, TN (1995)

Charlene Wallway A Taste Above Kelso, WA (2023)

Jordan Wisdorf

2nd Gen Oompah Tacos LLC Cheyenne, WY (2024)

David Yonan

Space Age Food Concessions Pine Grove, CA (2008)

Michael Zdebiak Meester Mikes of Coral Gables Miami, FL (2022)

Thank you to our 37 Renewal Members for your continued support! “Together We Can!”

Visit www.nicainc.org or search NICA on social media for the latest announcements, news, and pictures. We invite you to share your stories, photos, and more! Make sure to tag @NICAInc and use our hashtags: #NICA #TogetherWeCan

4 July 2025 NICA News

PRESIDENT’S MESSAGE Jay Wells, CCE, President Greetings from “Can’t Afford Ya,” California (as my wife laughingly calls it). With 25–30% higher rent, expensive health licenses ($140 to over $400 for a four day event), fuel way over $5 per gallon, a sales tax base rate of 7.25% that goes up from there according to city and county add-ons, and minimum wages of $17 to $20 per hour because the Labor Department says we fall under the Fast Food Industry. For those who use H-2B Workers, prevailing wages are actually higher than minimum wage and change by the county they are working in each week. Out here, the cost of goods is not getting any less at this time, and we are seemingly still paying the higher prices brought about by COVID in 2020. This year also seems to be the year that some Fairs are experimenting with the idea of booking more Vendors, including Food Trucks. They were expecting the overall grosses to increase, but they found out that is not happening and per cap spending is down.

Everyone is just working for less money—so, how many slices can they cut that pie in?

In general, I feel the public, our customers, have two misconceptions about how our business operates at the events where we all participate.

One is that they do not realize we actually pay a

Dollars & “Sense”

fee or percentage of the gross for the privilege of being at the event, or that the fee or percentage is as high as it really is. The second one they have is “Why are you charging me sales tax?”

Historically, the Fair Food Industry has consumed, eaten, or concealed the tax within the price of the item. When we sold a $5 Cotton Candy, $5 Corn Dog, $8 Funnel Cake, $8 Hamburger, or $15 Turkey Leg, the sales tax was most likely in the 5% range. Sugar was not yet at $1/lb. (only at $0.25/lb.), and Turkey Legs are now at $3.55/lb., versus under $2/lb. Making the food cost of that Turkey Leg at $8.87, not $4.39, makes working out of a cash box tough. It had to be easy to add and make change back then! But time marches on and change happens. Retail prices have had to go up as the cost of goods and the baseline expenses have risen. We are in the Retail Business, just like any other Fast Food Restaurant, Clothing Store, Tire Shop, or Car Lot. Sales tax on any retail item must be collected and remitted to the Governing Entity which levied it. We are considered a collection station for that Governing Entity in which these events are held, and we receive no compensation for collecting, filing, and remitting sales tax to that Entity.

What the states tell us, the Vendors: Businesses with a nexus in a state are required to register with that State’s Tax and Fee July 2025 NICA News 5

Administration Department and collect and remit sales tax on their sales. Prepared foods, like those sold at Restaurants, or ready-to-eat items, are often subject to sales tax. There are some states like Alaska, Delaware, Montana, New Hampshire, and Oregon that do not have statewide sales tax, but many cities or counties HAVE added some type of tax. Some states have no tax on bottled water, but sometimes that is determined by admission to the event—is it free or paid? There are 50 states, approximately 19,500 cities, towns, and villages, and about 3,144 counties and county equivalents in the United States (including parishes and organized boroughs, census areas, councils of government, and 41 independent cities). That’s a lot of governmental people we have to account to. Any one of these Entities can impose a tax on sales, which we as Vendors are responsible for collecting and remitting to those Entities.

Legal Talk: A tax is a compulsory contribution to state revenue, levied by the government on workers’ income and business profits, or added to the cost of some goods, services and transactions. See “compulsory” and “levied by the government,” so don’t shoot the collector!

Sales tax is no longer 5%. It is now approaching 10%, and in some cases, is higher. It can no longer be absorbed, so it must be passed on. McDonald’s and all other Retail Establishments and Operations list their prices without sales tax included. They may use psychological strategies, also known as “Charm” pricing or “Odd” pricing. This technique makes products seem more affordable, like 49 and 99 cents for example. At this time, I’m not getting into an in-depth discussion on “Charm” or “Odd” pricing, so “Google” it for more information.

In my opinion, and in today’s sales atmosphere, we should follow McDonald’s and all other Retail Sales Establishments and list our menu prices without sales tax included. Therefore, the price on the menu should be the lowest price. We only need the public to understand that our prices are just like those you see and pay on eBay and Amazon, as well as your local Supermarket, Clothing Store, and Auto Dealer. It needs to become commonplace to pay sales tax based on the menu price.

You ask, “How can I do this and handle all that change?” Pennies will not be around much longer we are told, since they will no longer be produced.

In today’s world if you are not taking credit cards, you are leaving A LOT of money on the table. When 6 July 2025 NICA News

I say on the table, I mean it better be on the table.

“You should pick it up!” With today’s modern Point of Sale (POS) and cloud services, at least 50% or more of your gross through the POS will be credit card purchases, and therefore digital. Well at least, there’s 50% less change! You say counting all that change will slow your operation down, and maybe we have counter help who might not be able to count and hand back correct change. I am told they make change machines that hook up to the POS system, and all you have to do is load the cartridge and change it when it runs out of coins.

It automatically gives back the correct amount of change! If you are considering buying a POS, speak with your events to see what they require, so you won’t be traveling around the country with a truck full of POS systems. There are many companies out there offering POS systems and cloud-based registers, so find the one that works best for you!

Let’s Talk Benefits!

The Clover POS system, offered by Fiserv, will do all of the above. Through Fiserv, we have a very good rate on those charge cards. It is a rate we, as NICA Members, have been grandfathered into for many, many years! It is one of the lowest rates in the Industry to process all those credit cards you are taking. Visit nicainc.org/fiserv to fill out a FREE application and/or contact a representative in your area. NICA Members also have access to dedicated Clover Support line at (800) 350-2720 and Non-Clover Support at (800) 319-6236.

Provide the NICA MID & MPI# -002695885 so they can best assist you with your business.

I have just finished my 4th of July event and I am getting ready to start the heart of my season with some larger State Fairs. More on this next month! If you haven’t registered for NICA Marketplace “Together!” in Las Vegas, November 9-12, 2025, don’t delay! Register while you can still save some money, and don’t forget to book your room at www.nicainc.org/marketplace. It comes with plenty of perks, including FREE parking and NO resort fees at the Tuscany Suites and Casino.

Until next time, be safe out there! Always “Look Sharp, Be Sharp!” and please remember, “Together We Can!” ▲

DIRECTOR’S VOICE Kim Barr, CCE, Past President

I hope this month finds you well into your season. We are deep into our 2025 Fair Life! We have started the year with sales off from the 2024 Fair Season, as it seems that people are tightening their belts again.

We have seen this in years past after an election year, but I recently have heard encouraging words that an event was actually UP from last year. We continue to do the best we can and hope for the best!

We just received our workers finally as well, and we are super glad they are back. As we get older, we find ourselves doling out more jobs to them.

They are hardworking individuals that love our Industry just as much as we do!

Our 2025 NICA Foundation Scholarships are currently being reviewed by our group of anonymous Scholarship Readers. We are excited as an organization to have this thriving program for the students in our Industry! We just recently lost our most amazing Office Manager Linda Frisco.

This NICA and NICA Foundation Program was one of the things that she had so much passion for during her years of service. She was the glue that held our organization together, and she loved us so! She will be greatly missed, but her fight with cancer is over and she is no longer in pain. She is in heaven, maybe even starting her own NICA organization, awaiting us to join her someday.

In other news, the ever-changing dynamics of our business has changed how we tow trailers Past President Kim Barr, CCE presenting the Good Neighbor Award to State Fair of Virginia’s Melody Hill and Marlene Pierson-Jollife, CFE at NICA Marketplace

Good Neighbors

in our 2024-25 Season! It made sense for us to change from 5th Wheels to Super C’s that we can tow something behind. It has been a complete game-changer for us. I actually love pulling a trailer now. Look out, here I come!

NICA has also brought back our popular 32 Oz Souvenir Refill Cup! As in the past, it can be ordered through Sysco. Make sure you take a look at the Cup–it’s an eye-catcher for sure! As many of you know, Refill Cup Programs send Fair Guests right back to your stands and reduce trash at events, while providing a great value for all involved. The item can be special ordered through your Sysco Representative with Item #7387650.

Remember that NICA presents Good Neighbor Awards every year in Las Vegas at NICA Marketplace “Together!” Last year, we awarded the State Fair of Virginia, and have already received a nomination for the Indiana State Fair this year. If someone next to you has done something over-the-top, LET US KNOW! Good Neighbor Award Nominees should: • • • •

•

Follow the Golden Rule: “Do unto others as you would have others do unto you” Be selfless and give without expecting a reward Have a smile and a positive word to share Willingly volunteer to help in a manner that is beyond any expectations with regard to NICA Activities, Fairgoers, NICA Members, and Industry Events Given in the spirit of “Together We Can!”

The easiest way is to nominate someone online at www.nicainc.org/goodneighbor or call the NICA Office at (813) 438-8926. We would love to consider them for this great award!

As you continue to travel this season, please be safe, make sure your trailers are hooked up correctly, don’t drive when you’re tired, and make sure to be a Good Neighbor and help someone out at one of your events. “Together We Can!” ▲ July 2025 NICA News 7

RIFFING WITH REY Rey O’Day, Executive Director

The Heart of the Matter

Since late 2018, Jesse Willard, Jessica Gottsche, This Riffing With Rey started with me in our Tampa office, with Linda Frisco, and I have met almost every Monday Jesse and I grieving the loss of our dear and talented colleagues at 10:00 AM for our NICA Staff Meeting where we Linda Frisco (RIP 6-17-2025) and dreamed, planned, organized, Jessica Gottsche (RIP 2-28-2025), while embracing the entrance of Ann Menchen and Mary Vega established, produced, delivered, celebrated, and to our full-time NICA Team. Ann and Mary are curious, skilled, innovative, and committed. Mary even sometimes cursed all things NICA. came to us as a part-time clerk to assist Linda We were dedicated to serving as faithful and Jesse almost two years ago. She comes with stewards of the ideas initiated by our Boards and well-developed office and computer skills and a Councils. Most importantly, YOU, our Members, million-dollar upbeat attitude. Ann once served were the drivers of our passion! We loved each the Florida State Fair as Executive Assistant other and being Team NICA. The result was and NICA as its Office Manager. She went onto Growth and Deep Friendships. being employed by Hillsborough Community Together as NICA, WE came through College Foundation in numerous positions. Her COVID-19 stronger than we went into it! We professional management skills, knowledge of our founded a successful NICA Foundation that Industry, experience with nonprofit organizations, awards Scholarships to Students and First-Time and tenacity are serving us well right now.

Convention Attendees, and funds Certification All of this change sent me thinking about Programs like CPR Training for our members. By the difference between Aspiration and stabilizing our Strategic Planning process, Inspiration. Aspiration comes internally we have discovered the joy of being from our soul; it is our dreams. a Voice in the Leadership of our Hold on tightly It is the hope, strong desire, or Industry; provided money-saving to your Aspirations ambition to achieve something Benefit Programs like Entegra because they remind you higher or greater than we and Goodyear; seen New and why you do what you thought possible… it drives us Renewal Membership growth; do...

Inspirations keep our to try new things and bring them shaped NICA Marketplace Aspirations fresh, cause us to fruition. Inspiration comes “Together!”—a new convention to grow, try new ideas, and to us externally from other in Las Vegas focused on build strong businesses people, ideas, and conversations. the exchange of ideas with and organizations.

Inspiration is the feeling of Fairs and our Vendor members; enthusiasm you get from someone strengthened the programming and or something that gives you new and celebrations at NICA Business Expo creative ideas. It uplifts and encourages and Fare Foods Food Show; embraced the us forward. It has taken both of these attributes plethora of communication mediums available to bring all of you to create your businesses and today; hosted several hundred “gatherings” also to bring NICA to 2025. Hold on tightly to your across the country; and actively supported our Aspirations because they remind you why you do Sister Organizations in their quest to fortify our what you do. Keep enhancing them by looking shared values. We accomplished all of this and for Inspirations every day. Inspirations keep our more by standing tall on the shoulders of both Aspirations fresh, cause us to grow, try new ideas, the Members and Staff who came before us. and build strong businesses and organizations.

How grateful we are for them!

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In parallel with all written above I received a call from my Doctor saying she was retiring. I asked if there were any loose ends we should tie up and she suggested a few things including that I take an echocardiogram. It has been eleven years since the last one. The test surmised that I had symptomless extreme stenosis of my aortic heart valve. On July 1st I had a TAVR heart procedure that successfully replaced that valve. It is truly the miracle of modern robotic medicine! Open heart surgery used to be the only option. Today, they place a new valve (mine is bovine) at the end of a catheter and using your veins as a river to your heart, they pop the old one out and replace it with a new one. AMAZING!!! And so is the recovery. While I need to rest as I welcome my new valve, I am driving, walking, dancing, and taking a baby aspirin for the rest of my life. Your prayers, good wishes, notes, calls, love, and concern formed a wonderful safety net for me to recover within. For me it has brought new meaning to TOGETHER WE CAN! PS: I had planned to write about foreverchemicals and plastics, credit card and

Rey O’Day, Executive Director, with her friend Lisa Donahey, who gave the NICA Office daily updates after Rey’s surgery

convenience fees, cashless transactions, the promise and fear of artificial intelligence, things we love about Fairs, great supplier news, and the changing buying habits of our Fair Guests.

Invite your Fair Managers and come to NICA Marketplace “Together!” in Las Vegas, November 9–12, and we will talk about all these topics and so much more. In the meantime, embrace the ebb and flow of the 2025 Fair Season, travel safely, and take good care of our customers.

I can hardly wait to see you, ▲

Joe Potillo, Jr. Greg Miller, CCE Tom Sattler, CCE Russ Harrison, CCE OFFICERS Richard Busse, CCE President: Jay Wells, CCE 1st VP: Stacey Pittroff-Barona, CCE Tom Hodson, CCE (Deceased) Jim Hodson, CCE (Deceased) 2nd VP: Michelle Allen, CCE Tim O’Brien, CCE Secretary: Sandy Class, CCE Ron Smith Treasurer: Bary Bunts, CCE Adam McKinney, CCE Mike Pence, CCE DIRECTORS Jack Woods, II, CCE Brandy Arredondo, CCE Bob Hallifax, CCE Jacqueline Bradbury, CCE Frank Parnell, CCE Phil Delahoyde Larry Orme (Deceased) Bryan Enloe, CCE Larry Sivori Dan Lusenhop Rich Wright Nathan Vandewarker Bill McKinney, CCE (Deceased) Mickey Venegas Arthur Pokorny, Jr. Nate Wells, CCE Gene O’Brien, CCE (Deceased) Daryl Whicheloe, CCE Trent Wilkes

PAST PRESIDENTS’ COUNCIL

Kim Barr, CCE Vincent Nelson, CCE Daryl Whicheloe, CCE Sandy Class, CCE Don Delahoyde, CCE Kathy Ross, CCE Dan Lusenhop Dominic Palmieri, CCE Paulette Keene, CCE

STAFF

Executive Director: Rey O’Day Communications & Marketing Manager • NICA News Editor: Jesse Willard Senior Event & Project Manager: Ann Menchen Membership & Office Assistant: Mary Vega Commercial Exhibits Council Coordinator: Jeff Thornberry, CCE

Interim East Council Coordinator: John Juliano, CFE Midwest Council Coordinator: Dennis Larson, CFE West Council Coordinators: Don Delahoyde, CCE & Julie Dunn

NICA FOUNDATION

President: Audrey Poole VP: Daryl Whicheloe, CCE Secretary: Rey O’Day Treasurer: Kathy Ross, CCE Michelle Allen, CCE Reilly Berk Carmel Dyer-Pittroff, CCE James McConnell Vincent Nelson, CCE Stacey Pittroff-Barona, CCE Larry Sivori Ron Smith

COMMERCIAL EXHIBITS COUNCIL

Nancy Chapman Nathalie Harrington Barbi Linde Christopher Nielsen Edward Reeder, Sr. Ryan Rickey James Toler Denise Warner David Webster Diana Wolf

EAST COUNCIL

Bary Bunts, CCE Ryan Collmer Whitney Fraleigh Robert Groscurth Ryan Hagy Vito Marotta Gino Orlandi Patty Tessari Michael Zdebiak, Jr.

MIDWEST COUNCIL

Connie Boesen Chad Kolar Bruce Kozelou James McConnell Richie O’Neil Matt Ribar Mickey Venegas

WEST COUNCIL

Carmel Dyer-Pittroff, CCE Rodney Fazackerley, CCE Alan Harrington Gigi Horowitz, CCE Miki Martin, CCE Kevin Peck Albert Valadez Nate Wells, CCE Gus Whicheloe Nick White, CCE

July 2025 NICA News 9

In Memory of Linda Frisco It is with heavy hearts that we announce the passing of our beloved friend and colleague, Linda Frisco, who left us peacefully in the early morning hours of June 17th after a long-fought battle with cancer. Surrounded in spirit by the love of so many, Linda faced her final moments with the same grace, courage, and deep inner strength that defined her. “Together We Can!” was more than a motto to Linda—it was the way she lived her life.

Linda grew up in the Mobile Entertainment Industry, where she was known not only for her dedication but also for her adventurous spirit. She and her family exhibited animals, including Tigers and Elephants, creating memorable experiences for countless audiences over the years. This unique background gave Linda a deep understanding of the people and values that shape our Industry each and every day.

In 2017, Linda joined the NICA Family as Office Manager, quickly becoming an essential part of NICA’s “Dream Team.”

From day one, she worked tirelessly to improve office workflow and communication, making the NICA Office the strong, friendly, and efficient hub it is today. Linda was truly the backbone of our operations, helping our events, programs, and membership services run smoothly. Whether answering member questions, managing projects, or coordinating behind-the-scenes details, Linda brought professionalism, creativity, and a personal touch to everything she did.

Even while quietly enduring a long battle with cancer, Linda remained steadfast in her commitment to NICA and to each of us. She brought warmth, thoughtfulness, and optimism to her work every day.

Her sense of humor, high standards, and ability to make others feel seen and supported were gifts we were lucky to receive. Linda held a special place in her heart for the NICA Scholarship Program, one of her favorite initiatives. Fittingly, on the day of her passing, the 2025 Scholarship Applications were mailed out for review—a fitting tribute to her legacy of service and support for future generations.

A staple of Linda’s service to NICA was always saying, “Thank you!” In fact, that was one of her last actions as a staff member to Kathy Ross, CCE, Past President, who originally introduced Linda to NICA. Her family extends their deepest thanks for the many kind messages, donations, and gestures of support received over the past year and going forward. That outpouring of love reminded Linda how deeply she was cherished and helped lift the weight from her shoulders during this difficult time.

A Celebration of Life will be held this Fall, with details to be shared at a later date. If you have any memories, stories, or photos you’d like to share, Linda’s sister Lisa will put them in a book for her daughter, Felicia, as well as her family and friends. We invite you to send them to us at office@nicainc.org. As we reflect on a year marked by significant loss in the NICA Family, we hold close the lasting impact of Linda’s kindness, resilience, and dedication. May we continue to honor her by bringing those same values into the work we do and the lives we touch. “Together We Can!” ▲

“Words cannot express the sadness of the passing of a remarkable woman, showperson, friend, mother, and sister. Her infectious smile and personality will remain in my heart always. She is not suffering anymore. Linda put up a hell of a fight, all while working to keep the office and staff intact. She will be missed! In God’s arms and in our hearts forever!” — Sandy Class, CCE, Secretary & Past President 10 July 2025 NICA News

“To say the least, my heart is sad. Linda was a great friend and Office Manager. The love she had for all of us was amazing. She will never be forgotten and always remembered!” — Kim Barr, CCE, Past President “I am really going to miss Linda. She helped me with so much... all you had to do was call her. Life is short, but we will bond together and make Linda, Jessica, and Tom all proud of the accomplishments that we will make in the coming years.” — Audrey Poole, Foundation President July 2025 NICA News 11

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12 July 2025 NICA News

Association

ANNOUNCEMENTS Do you have any announcements you would like to share? Contact us at (813) 438-8926 or nica@nicainc.org

Our Condolences to the Lusenhop & Truman Families We extend our condolences to Dan Lusenhop, Director and Past President, and Darin Lusenhop, Jeanne’s Artichokes. They recently lost their mother, Linda Truman, who passed away on May 22, 2025 at her home in Idaho. She was a lifelong example of strength, unwavering faith, and generous love.

Raised in Oxnard, CA, Linda was a lifelong member of Oxnard First Baptist, now Grace Bible Church, where she found community, faith, purpose, and the foundation of service in her life. She spent her professional career in telecommunications, starting out as an operator and working her way up into management. After retiring, she continued to have an impact in her community. She was preceded in death by her parents, Harold and Geneva Azbell, and her husband Mark Truman. She is survived by her children, Dan Lusenhop, Denise and Race Adkins, and Darin Lusenhop; her grandchildren, James and Kayla Adkins, Brandon Adkins, and Sydney, Ashleigh, and Maddison Lusenhop; siblings, Sue McQueen (Russ), Judy Kennedy, Jim Azbell (Kerry), Tim Azbell (Kathy); in-laws, Dr. W. Lee Truman (Dr. Ruth), Nathan Truman (Susan), Rebecca Truman (Brian), Tim Truman and Dana Sessan, Matthew Truman (Jaime) and son Aaron, as well as many nephews, nieces, cousins, and family members. Linda’s life was marked by her faith, devotion to others, and love for her family. Her kindness left imprints that time will never erase.

Her family is grateful for the care and support she received from St. Luke’s Hospice in Nampa, ID, and asks for others to please donate in her memory “if the spirit moves you.” A Celebration of Life will be on Saturday, July 19, 2025 at 11 AM at Grace Bible Church, 936 W. 5th Street, Oxnard, CA 93030. ▲

Share Your News on NICA Live!

Attention NICA Members, have you joined us on NICA Live? NICA Live is a Facebook page dedicated to bringing live communication to the forefront of NICA. To join, all you have to do is scan this QR Code or visit facebook.com/groups/nicalive.

We look forward to seeing your news, stories, and photos! ▲

Director Nominations Are Due By September 1st It’s that time of year! NICA is accepting nominations for next year’s Board of Directors. Joining NICA’s Board offers many opportunities to have your voice heard, connect with other professionals in the Fair Industry, and to further the work of NICA. The due date is September 1, 2025, so don’t delay!

All nomination forms can be found online at nicainc.org/nominations and may be emailed to nominations@nicainc.org, faxed to (813) 803-8460, or mailed to NICA, 1043 E. Brandon Blvd. Brandon, FL 33511. “Together We Can!” ▲ July 2025 NICA News 13

Defining Leadership Leadership isn’t just about holding a title— it’s about showing up, speaking up, and working together for a greater purpose. Within NICA, leadership means representing fellow members, solving problems, and building connections that last a lifetime. Our leaders are essential “puzzle pieces” that can solve even the hardest challenge “Together!” As NICA approaches its September 1st deadline for Board Nominations, we asked several Past Presidents and Directors to reflect on their leadership journeys—what they learned, how they grew, and why stepping up matters.

Paulette Keene, CCE served as NICA’s President in 2016, after originally joining the Board of Directors in 2011. She reflects warmly on her time as both Director and President. She shared, “It was both a privilege and challenge! We took both new and old ideas and blended them together with the different mindsets from the Board of Directors. We all had one goal to meet: what is best for the membership. The experiences helped me step up and out in many areas of my personal and professional life.” She also points to the unexpected skills she gained: “I had a great Board to work with during my time.

Although it’s always really difficult the first year of any Director’s term to absorb and get involved and up to date, we were able to accomplish it together.

As President, I learned even more about our Bylaws as well as our Policies and Procedures. I can’t even remember how many times I referred to them for making decisions! I also became comfortable at speaking to larger groups of people. Being on the Board even forced me to stay up to par with ever14 July 2025 NICA News

changing technology!” She added, “I just recently realized from a family vacation that I knew more about traveling by plane, using etickets, and renting cars than some of my children. Yahoo!” For Paulette, the friendships were just as important as the skills. She recalled, “I met a lot of people in all areas of the Fair Industry, and we brainstormed on how to continue improving and creating new benefits for NICA Members. I really miss spending time with the other Board Members and Staff who became good friends.” For others who are considering joining the Board, she advised, “Step up and out and join the Board of Directors for improving your knowledge of NICA and yourself!”

Vincent Nelson, CCE previously served as a Past President, Past Director, and East Council Member, and is currently a NICA Foundation Trustee. He shared, “Leadership means being present, approachable, and dependable. It’s about being available to any member who has questions—whether about benefits, programs, or simply needing guidance. A good leader listens, follows through, and advocates for the needs of the membership.” While President, Vincent even took on the challenging task of learning how to use every single benefit that NICA offers! Vincent counts NICA Foundation’s Scholarship Program among its greatest achievements: “Investing in the next generation and helping families within our Industry is a powerful way to give back and ensure a strong future for our community.” Looking ahead, he believes NICA is poised for continued growth in the near future. He said, “NICA is heading toward an even stronger national influence, with a

focus on member advocacy, modernizing benefits, and building partnerships with Fairs and Events.

With Industry challenges evolving, NICA is wellpositioned to be a voice of unity and progress.”

Reflecting on his own journey from Council Member to Board Member, Vincent stated, “After serving on the Council, I saw firsthand the positive impact NICA could have. Joining the Board was a natural next step to being part of the decisionmaking process and helping shape the direction of our organization.” His advice for those considering leadership is easy: “Start by showing up—attend meetings, ask questions, and volunteer for small roles. Once you see the impact you can make and the community you’re joining, you realize how rewarding your involvement can be.”

Carmel Dyer-Pittroff, CCE, Past Director, joined the Board in 2017 and currently serves on the West Council and as a NICA Foundation Trustee. She recalled, “At the time, they needed a Board Member to step in! Initially, I didn’t think I could give the commitment that was needed. Then I thought ‘Why would I hesitate to give back to an Industry that has been so good to me?’” Her time on the Board offered invaluable lessons and friendships. Carmel shared, “Whether you’re from the East Coast, the West Coast, or the Midwest, you’re making contacts and becoming friends with people that are in the Industry from all different parts of the country.” She believes that NICA Marketplace is an essential step in bringing these ideas together: “I just think it’s a fantastic convention!” Like Vincent, she also mentioned the importance of NICA Foundation’s Scholarship Program. She said, “It’s really encouraging when you’re raising money for scholarships and you know so many people who have received them.”

She also continues to stay involved with the West Council and local events. She shared, “That’s what we really love to do—just getting the families and everyone involved and making it a fun event.

Giving back to the community is what’s best.”

Regarding leadership, she said, “I strive to be the best of the best. You have to listen, set standards, and teach responsibility to be a good leader.” She encouraged members to get involved where they can: “If you want to meet new people, really see how NICA is run, and be part of a great Industry and organization, I encourage you to join the Board or a

Council… It’s worth it! You won’t be sorry you did!”

Mike Pence, CCE’s NICA story stretches back to its founding, taking him through every officer position—Secretary, Treasurer, Vice President, and eventually President in 2003. “I got started with NICA when it was first formed in 1993. I thought we needed an organization like that, and I became a lifetime member that first year. I think I served in every position on the Board,” he admitted. “There were some really good times, and there were some not so good times… but all in all, I met a lot of people that I would have never met if it wasn’t for NICA.” He described leadership simply but wisely: “It means pursuing the advancement of the organization in a manner that you think is functional and right, but at the same time, working with people who don’t necessarily see the organization from the same perspective that you do.” While Mike acknowledged that many of the same Industry issues kept resurfacing over the decades, he emphasized the need for steady involvement and persistence. He shared, “It’s just a matter of staying on top of it and putting your best foot forward and your best argument forward.”

He also stressed the importance of recruiting fresh faces. “We need to get newer, younger people involved with new perspectives and ideas,” he said.

“Convincing them that it’s beneficial to the Industry and to them personally—that’s tough, but it’s worth it.” Looking back on his time with NICA, Mike is realistic but proud: “We can only do what we think is right. Hopefully, the next generation picks up the mantle and carries on for us!”

Each of these leaders took different paths to leadership, but their stories all share a common thread: leadership at NICA is about growth, connection, and commitment to the future of the Industry. Service isn’t just about giving back—it’s about gaining friends, skills, and experiences that can transform your life and career. As the deadline for Director Nominations approaches, now is the time to consider stepping up! Whether you’re new to NICA or a seasoned member, you are an important piece of the puzzle and your voice matters! As John Quincy Adams once said, “If your actions inspire others to dream more, learn more, do more, and become more, you are a leader.” NICA is ready for its next generation of leaders. Will you answer the call? ▲ July 2025 NICA News 15

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The Tipping Point

What’s Best for Fairs & Concessionaires?

Researched by Brandy Arredondo, CCE, Director, and Jessica Gottsche, Past Staff Tipping is a common practice that, when handled correctly, benefits both employees and customers. NICA encourages fair, transparent, and well-structured tipping procedures to support excellent customer service and workplace morale. This guide outlines best practices, types of tips, legal considerations, and training recommendations for owners and operators at Fairs, Festivals, and Special Events.

Tipping Procedures & Best Practices Before accepting tips, Concessionaires should review Fair-specific regulations. Some Fairs may prohibit tipping or have strict parameters, and these must be followed. If permitted, tips should be pooled and shared among the entire team—not just front-line staff—since all roles contribute to customer satisfaction.

It’s important that tipping is always optional.

Customers should never feel pressured to tip, and employees should understand that tips are not guaranteed. Additionally, business owners should never receive a share of the tip pool, and all tips should go directly to employees as a reward for excellent service.

A branded tip display can tie into the theme of your stand

Displays should reflect the professionalism of your business

Tips are not considered business gross income and should not be included in rent calculations.

Clear tracking and reporting—especially within cloud-based systems—prevents confusion and supports transparency.

Types of Tips Cash Tips—Cash remains a valuable method for tipping. To ensure proper tax reporting, pooled tips should be distributed through payroll. Be upfront about tip policies during hiring or offer discussions to avoid confusion later.

When accepting cash tips, it’s important that tip jars or signage are displayed in a clean, professional, and non-obtrusive manner. Tip jars should be clearly labeled, easy for guests to spot (without being pushed in their face), and aligned with the look and feel of your stand.

Avoid handwritten, sloppy, or aggressive signage.

A simple, polite message thanking guests for their generosity works best. Remember: Presentation matters—tip displays should reflect the professionalism of your business.

Credit Card Tips—Modern POS systems can accurately track credit card tips. Tip screens should be customer-friendly, offering modest July 2025 NICA News 17

preset percentages and always including a “No Tip” or “Skip” option. All tip prompts must be clearly marked as optional.

NICA supports a flexible tipping approach that allows guests to show appreciation using the method they prefer.

The Benefits of Tipping Instituting a tip-friendly culture often significantly improves customer service, especially from front-line staff. Employees motivated by tips are more likely to smile, engage positively, and return for future events.

A team of returning staff not only offers better service but often brings along other reliable workers, strengthening the business.

Tipping on POS systems is a reality for most businesses

avoid confusion by setting clear expectations.

Proactive communication prevents issues when employees ask about tipping policies.

Reaching a “Tipping Point” in our Industry means recognizing that fair, transparent, and well-managed tip policies benefit everyone— from Employees and Operators to Customers.

By following these best practices, you can foster a positive work environment, encourage exceptional service, and build lasting customer relationships. Let’s work together to make sure tipping remains a gesture of appreciation—not expectation—and continues to express the Guest Experience at every event. ▲

Tip Training and Compliance Clear tipping policies should be introduced during the hiring process. Operators must also stay informed about federal and state tip laws, including the difference between tipped and non-tipped wage requirements.

Tips should never be used to offset labor costs. They are taxable income and must be reported accurately on paychecks. Distribute pooled tips based on hours worked, and

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Join us at NICA Marketplace “Together!”

November 9-12, 2025 at the Tuscany Suites and Casino in Las Vegas, NV. This year we will feature a Non-Exclusive Trade Show, Educational Sessions led by Hands-On Event Industry Thought Leaders, and Networking Opportunities that are both welcome and comfortable—a place where we all understand we are Customers of each other and “Together” we share a Fair Guest to serve.

Now is the best time to register!

20 July 2025 NICA News

This show is affordable, offers great networking, and is lots of fun! This is also where we will work on solutions to the concerns coming out of 2025 with our Trade Show Exhibitors, Fair Leaders, and each other. Much more than a conference, this event is uniquely tailored to the needs of a vital group of Industry Professionals. We urge you to invite others to attend, too! If you know you are coming, register and save with Early Bird Registration. See you in Las Vegas!

July 2025 NICA News 21

Hearing From a First-Timer Convention Attendee The NICA Foundation was created by NICA to oversee and administer an Academic and Vocational Educational Scholarship Program, foster Development Opportunities and Training Services, and provide a Travel Stipend for First-Time Convention Attendees. Kady Porterfield, CFE, Kittitas County Fair, wrote about her experience at NICA Marketplace as a First-Timer Convention Scholarship Recipient below:

Kady Porterfield, CFE, Kittitas County Fair Last November, I had the incredible opportunity to attend the NICA Marketplace event in Las Vegas as a new member, thanks to a generous First-Timer Convention Scholarship from the NICA Foundation. The experience was both inspiring and educational, offering me valuable insights that I am excited to bring back to the Kittitas County Fair. It also reaffirmed the value of many practices our Fair already excels at, encouraging us to maintain these standards into the future.

As a newcomer to NICA, I wasn’t entirely sure what to expect. However, I quickly discovered that the event is a hub of connection and collaboration. The emphasis on Fair and Vendor relations resonated deeply, equipping me with practical tools to strengthen these Kady Porterfield, CFE, Kittitas Valley Event Center, taking a partnerships. For example, I learned strategies selfie with Madison Kansky, Oregon State Fair, and Brandi to streamline communication and enhance Ebner, Deschutes County Fair and Expo Center, at the event Vendor satisfaction—both critical to delivering a memorable Fair Experience for attendees.

One of the most rewarding parts of the event was moderating a Roundtable Discussion on Safety Measures and Enhancements. This session brought together perspectives from Concessionaires and Executives representing Fairs of all sizes. The diverse insights sparked thoughtprovoking discussions, offering actionable ideas to address challenges in the upcoming year. It was a reminder of the power of shared knowledge and collaboration in our Industry.

A standout highlight was Jim Teece’s Keynote Address, “Moving Forward Together!” His storytelling and innovative ideas were not only inspiring but also thought-provoking. One key takeaway was the importance of modernizing the Fair Experience to align with evolving audience expectations while preserving its nostalgic charm.

Kady Porterfield, CFE with The enormous Fair Food This session sparked several ideas that I’m eager NICA Marketplace Keynote balloon display that greeted Speaker Jim Teece Kady in the Trade Show to explore further.

22 July 2025 NICA News

The NICA Marketplace Trade Show was another vibrant aspect of the event. Sampling creative and delicious treats while discovering new food concepts showcased the innovation and quality within the Concessions Industry.

Beyond the Sessions and Exhibits, the sense of community at NICA Marketplace was undeniable. Engaging with Industry Leaders and fellow NICA Members broadened Kady’s sights during Generation Forward’s Visit to the High Roller in Las Vegas my understanding of the Fair and Concessions world. A particularly memorable diverse culinary experiences—a trend that offers moment was joining other young NICA Members opportunities for creative collaboration between for a ride on the High Roller. On Veterans Day, the Fairs and Concessionaires. While Fair size and patriotic lights adorning the Las Vegas Sphere and budgets may pose challenges to all, even small Big Wheel made the experience even more special. innovations can make a meaningful impact.

The Closing Session, led in part by Michael I am deeply grateful for the opportunity to Bradley, provided valuable insights from a attend NICA Marketplace! The tools, ideas, and nationwide Industry study on agriculture and food connections I gained will undoubtedly enhance the at Fairs. The findings underscored the importance Kittitas County Fair and contribute to its continued of innovation and partnership in meeting success. Thank you, NICA, for providing such an Fairgoers’ expectations. For example, attendees enriching experience and for supporting the growth are increasingly seeking unique and culturally of Young Professionals in our Industry. ▲

Apply for a First-Timer’s Convention Scholarship Have you always wanted to attend a NICA Convention but just haven’t committed to it?

Whether it be because of expense, timing, or any other reason, the NICA Foundation is here to help get you there! Up to five NICA Members will receive $500 each towards travel expenses when attending NICA Marketplace “Together!” or NICA Business Expo. To qualify, you must be a first-time attendee to a NICA Convention, a current NICA Member, active in the Industry, and available to assist NICA during your convention of choice.

Apply online at nicainc.org/first-timers! ▲

Donate Today to ensure that our future is “Shining Bright!”

July 2025 NICA News 23

SummerTime Gatherings Each year in California, Alameda County Fair and San Diego County Fair feature successful gatherings, organized by NICA’s Commercial and West Councils. This year, both events fell on the same Monday, June 23rd. You may think it was hard for us to be in two different places at the same time, but we did it! Both events lived up to the pressure and provided their attendees with fun and fellowship while they ate food and won prizes.

At the Annual Bingo Potluck, the West Council’s Carmel Dyer-Pittroff, CCE and Gigi Horowitz, CCE did an exceptional job organizing the event.

We owe our gratitude to “our man on the ground” and provider of pizzas, Gene Edick, Linda’s Pizza.

Terri, Jeremy, and Norma Crutchfield, Crutchfield Concessions, prepared Bingo and organized prize donations, and Lisa Porcelli, The Snax Shack, coordinated the sales. Shout out to David Silvestri, Fun Time Foods, and Bingo Callers Mark Hill, CCE, Jan Gary, CCE, and Jeff Thornberry, CCE! Over 100 people attended, including more than eight young families, and 15 children in attendance.

Denise Warner, Commercial Exhibits Council, provided face painting for the kids which was an overwhelming success. Lisa Patterson’s donated play-sand was a big hit, and Carmel provided balls, hula-hoops, and bubble guns. The children absolutely loved it! Gigi, Jeff, James Toler, Commercial Council, and the Alan and Nathalie Harrington, West and Commercial Councils, did an excellent job of bringing 25 Commercial Exhibitors to the gathering. They stepped up and gave an overwhelming number of prize donations for the event. We almost had too many prizes! A big thank you to all the folks that made this event successful and congratulations to the winners!

A few hours north, the Alameda County Fair featured the Annual NICA Field Day event, organized by Jacqueline Bradbury, CCE, Director, and Albert Valadez, West Council, with the terrific help of Buffy Altman, J&B Family Affair, and Kara Morderndorfer, Past West Council. It was a beautiful day with over 50 attendees, and an excellent way to unwind during a busy event! NICA

“So many prizes, Bingo players gathering at the San Diego County Fair so little time!”

Jeff Thornberry, CCE, Commercial Exhibits Council Coordinator, calling numbers

24 July 2025 NICA News

The Country Fair Cinnamon Rolls Team was trying their best to call “Bingo!” first

Tommy and Rachel Shin, The Happy Place, and Jan, CCE and Karen Gary, Dippin’ Dots, having fun

Denise Warner, Commercial Exhibits Council, sharing her painting skills

Soccer players celebrating NICA Field Day in Alameda

Members, friends, and their employees soaked up the sun and embraced the spirit of friendly competition with a wide range of exciting sports Excited attendees checking to see if they won some prizes and activities for all ages (and even pets)! From inflating the pool for Water Volleyball to a field full of Soccer players, even those who preferred to hang out on the sidelines in their golf carts had fun watching the action in the picnic-like atmosphere!

By the end of the event, almost everyone won something! Special thanks to Kara and Savannah for selling all the tickets, Jacque for all of the pizza and extra prizes, and Albert for bringing the chicken and potatoes.

Thank you to the NICA Leadership, Attendees, Volunteers, and Sponsors for making these Kids of all ages were “Woof!” The dogs ending up taking gatherings “Shine Bright!” See you next time! ▲ up for pizza and fun! over the pool for Water Volleyball

July 2025 NICA News 25

Amber’s Grilled Jerk Chicken is a popular choice!

Hot Off the Grill!

Nothing draws a crowd at a Fair quite like the smoky aroma of food sizzling on the grill. From Grilled Veggies and Jerk Chicken to Juicy Burgers and Bacon-Wrapped Dogs, grilled foods have remained a timeless staple on Fairgrounds across the country. They satisfy cravings, bring comfort, and in many cases, spark conversation. In this issue, we’re taking you behind the scenes with four seasoned Concessionaires who know their way around a grill. They each bring something unique to the table, but share a passion for highquality ingredients, crowd-pleasing menus, and the traditions that keep customers coming back year after year. Let’s see what’s “Hot Off the Grill!”

At Dee’s Concessions, it’s all about family, tradition, and time-honored recipes. Amber Coleman, now the Third Generation to run the business, carries on the legacy her grandmother Dee Coleman started in 1961. Amber said proudly, “That’s why it’s still called Dee’s Concessions!”

Amber grew up in the business, learning the ropes in her father’s Mexican Food Stands and her grandmother’s Chicken Barn. Today, she has streamlined all of the family’s Concessions under Dee’s, focusing on grilled specialties at the San Diego County Fair. For Amber, the Fair Business shaped more than just her work ethic—it shaped her identity. She shared, “It gives you something that other jobs will never give you. It gives you this sense of pride.” She remembers working at the counter from a young age, taking orders, making nachos, and stepping up wherever needed. “I 26 July 2025 NICA News

grew up refilling the chips, changing the soda, and doing what needed to be done,” she recalled. That resilience has stuck with her throughout the highs and lows of the business. “It’s Show Business,” she stated. “There are good years and bad years…

You never know who’s going to be the manager next.” Their menu highlights include Grilled Jerk Chicken—a Caribbean-style dish with “a little tropical kick” from Brown Sugar and Paprika—along with Grilled Corn, Asparagus, Artichokes, and a Grilled Vegetable Medley featuring 10 different Veggies. Amber noted, “Our Grilled Chicken is gluten-free and dairy-free,” adding that it’s now outselling their Fried Chicken. Freshness is key to Dee’s approach: “We get local deliveries daily.

It’s a little more expensive, but it’s fresh, and we grill everything.” Keeping it simple has also been the key to her success. Amber explained, “I like being simplified. In the long run, that’s the steady route. We don’t chase gimmicks.” Still, she’s open to creative ideas and occasionally participates in theme items or budget meal programs. One legendary family story has followed them through the years: “I don’t know if it’s true or not, but it was rumored that Colonel Sanders dated my grandma Dee and they were going to go into KFC together,” Amber laughed. “But she said her recipe was better than KFC’s!” After so many years, Dee’s Concessions is more than just a Food Stand—it’s a symbol of legacy. Amber added, “I hope we keep true to my grandma’s legacy. Her food quality was unbeatable. We still have customers who’ve been

coming to the same spot for 50 years!” Amber’s advice? “If you stay true to a good product and concept, you’ll succeed.”

Tucked between the Sheep, Horse, Swine, and Cattle Barns at the Iowa State Fair, Stockman’s Inn has been feeding Farm Families and Fairgoers for over 50 years. “We are located right in the heart of the Livestock area, and our main clientele are those Farm Families showing their animals,” shared Brian Kreps, who proudly operates this longtime favorite. Their menu celebrates Iowa’s agricultural roots with hearty, meat-forward options like the Top Sirloin Steak Sandwich, Pork Tenderloin Sandwich, Bone-In Pork Chop Sandwich, Pulled BBQ Pork Sandwich, and Pork Shank “Wings” on a Stick. “We serve the products they produce,” Brian said simply. He sees his approach as mirroring the Fair itself: “When we first started it was mostly dirt, sawdust, and heat… Now the Iowa State Fair is a huge attraction for people from Des Moines and all over the country. Facilities need to keep pace with expectations, and I think the leaders of the Fair have done a great job while still maintaining that classic feel.” That balance of old and new is at the heart of Stockman’s philosophy too. Brian said, “Many people love tradition, but many others are always looking for something new. We try to offer both.” While their focus remains on tradition, Stockman’s also isn’t afraid to shake things up with new creations. “We like to continue to give them what they have come to expect, with a few new (relatively small) updates to what we offer and what we do,” Brian explained. One of those updates is the Burger de Burgo, a twist on a classic Des Moines Steakhouse dish. This 1/3-pound beef patty is sautéed in Olive Oil, topped with a

Buttery Garlic, Oregano, and Basil Sauce, then served with optional Mushrooms. “The de Burgo recipe was famously created in Des Moines in the late 1940s and has been a part of the region’s food lore ever since,” he added. Another hit has been the Bacon Mac Dog—a Certified Angus Beef Hot Dog topped with Creamy Mac and Cheese and bits of Crispy Bacon—which made the Iowa State Fair’s “Top 10 New Foods” list in 2021. According to Brian, “Many visitors to the Fair make a point to try all the new foods every year, and that brings them to our doors!” For those seeking success on the Fairgrounds, Brian advised, “It’s a balance of offering what’s familiar while still being creative.”

Fork’et Me Not is a family-run business from the Outer Banks of North Carolina. Kerstin Everhart and her family bring bold, indulgent creations to the Fair scene. She explained, “We’ve been in the Restaurant Business for 40 years, but we’ve been in the Fair Business for six.” The company is truly multigenerational, with children, grandchildren, and even great-grandchildren involved. Fork’et Me Not specializes in a variety of items such as Smashburgers, Chicken Sandwiches, Loaded Fries, and their unique invention: the Smashadilla—a Smashburger Quesadilla inspired by social media food trends. Kerstin said, “Smashburgers are a relatively new hype item that we saw gaining traction a few years ago. We decided to take the Smashburger Taco trend a step further by turning it into a Quesadilla.” While her smash-inspired dishes feel modern, at their heart, they remain familiar.

“Smashburgers are a twist on a classic American dish that we fell in love with,” she noted. In addition, freshness is non-negotiable: “We only use fresh produce and never frozen beef.” For Kerstin and

Brian’s Burger de Burgo is a classic at the Iowa State Fair

Kerstin’s “Hellapeño” Smashburger is a flavor sensation!

July 2025 NICA News 27

her family, the perfect Smashburger is a science: “There’s a fine line between too thinly smashed and just right for a Burger to have that nice lace/sear that you’re looking for,” she explained. “The better the lace/sear, the more flavor—but if it’s too thin, you’ll end up with a dry Burger.” While limited space on a Food Truck can be challenging, it also ensures quick inventory turnover. Kerstin added, “It forces us to fly through our inventory.” To keep costs in check, Fork’et Me Not relies on strict portion control. “Inventory costs can make or break you in this business,” she shared. “We even weigh our French Fry portions during operations to keep them consistent.” Despite being relatively new to Fairs, the Everharts were quickly drawn to the Industry’s community spirit—and to NICA. “We encountered NICA at the Ohio State Fair,” she recalled. “It was nice to know there was a community of individuals who had Independent Concessionaires’ interests at heart.” Kerstin believes success comes from thoughtful balance: “It’s a balancing act. You want to keep things as simple as possible while remaining fresh and innovative by constantly pushing the boundaries of what we do.” For new Concessionaires in the Industry, she urged, “Stick with it! It won’t come easy and it won’t come fast, but if you remain consistent and constantly learn and grow, you’ll do just fine.”

For Eddie Barrera, owner of Hot Doggin out of Sacramento, CA, grilling isn’t just a business—it’s a passion project that became a full-time career.

Eddie was originally a musician who toured for years and stumbled into Concessions by chance in the early 2000s. He said, “It was so similar to music. The traveling, dealing with people, the contracts—it was basically the same, just without the stage.” He started with Shaved Ice before realizing his true calling: Hot Dogs. “I’m a connoisseur myself,” Eddie shared. “I couldn’t find the kind of Gourmet Hot Dogs I wanted—so I decided to make them myself!” His dedication to quality has been the foundation of his business: “I wanted to offer a great quality Hot Dog at a decent price.” His menu now features over a dozen varieties, including the best-selling Street Dog—a Bacon-Wrapped Hot Dog topped with Sautéed Onions and Bell Peppers that boosted his sales by 30% when he introduced it. Other favorites include the Chicago Dog, Western Bacon Dog, and CheetoTot Dog. “We’re constantly looking for new things to offer,” Eddie said. He’s also mindful of changing 28 July 2025 NICA News

Eddie’s Street Dog is Bacon-Wrapped with Sautéed Veggies

economic times. He explained, “We’ve seen the return of one-item sales! People are sharing meals again and we’re trying to offer a value so they don’t feel like they’re getting gouged.” Eddie knows his success also comes from understanding his audience. “It depends on the area,” he said. “Classic Car Shows go through a lot of Polish Hot Links and Sausages, but kid-focused shows are more about Hot Dogs.” After years of running up to five stands, Eddie now operates from one large, custom-built trailer. He shared, “I do the same and more than I did with multiple stands, and I can be there to make sure the quality stays high.” His shift from multiple stands to one also came from staffing realities.

“You can find employees, but the only thing you can’t get them to do is work,” he said with a laugh.

His solution is to stay hands-on: “I like to make my presence known!” His love for the Industry shines through his words: “It’s a big family, but also a small one,” he said. “I love opening up the Fair, standing there and seeing everyone walk by. You can talk to people and hear their food stories—it’s the best part of the job.” His advice for others in the Industry is simple but hard-earned: “You never stop learning!

Times change, people change, and you just have to try and keep up if you want to stay ahead.”

Whether it’s a Hot Dog, a juicy Smashadilla, a reinvented Iowa classic, or a plate of Grilled Jerk Chicken and Veggies, each of these Vendors shares one thing in common: passion. They’re not just serving food—they’re carrying on legacies, building community, and adapting to changing tastes while staying true to their roots. From Coast to Coast, these Grill Masters prove that dedication, creativity, and heart will always keep the fires burning, with their food “Hot Off the Grill!” ▲

GETTING TO KNOW YOUR Regional Council Members This month, we talked with Vito Marotta, East Council, who is based out of Marston Mills, MA. His responses are below: What is your business and what do you sell?

My business is Porky’s BBQ Concessions.

We are most known for our Barbecue Stand but we do have a small Grab Trailer we run at some small home town events. The top three best-selling items? Number one would have to be Smoked Turkey Legs. Coming in at second place would be our BBQ Sundae, which consists of Corn Bread, Baked Beans, Garlic Mashed Potatoes, and Pulled Pork or Beef Brisket topped with Coleslaw and Cherry Tomatoes, all in an easy to hold Sundae Cup. The third item would either be our Pork Chop Sandwich or Beef Brisket Sandwich.

What is your annual route?

Right now, I travel the Northeast and Florida.

I’m looking forward to expanding our travels more.

How did you become a Concessionaire?

I was born and raised in the Fair Culture and I have been a Concessionaire my whole life. I am a Second Generation owner. My father, also named Vito, was the one who started this business with my three siblings who work with me: two sisters Porky’s Pork Palace offers a variety of BBQ Fair Staples

Vito Marotta, East Council, in front of his BBQ Stand

and one brother. Since all of us have been working in the family business since we were very young, I am grateful they are still active in some sort of way with the business. My older sister Dawn tends to help on the bookkeeping side of things. My older sister Audrey helps with the paperwork and will help out at events when she can. She has two kids who, while still young, love to come help out their Uncle Vito at events that are close to home. My older brother Carlo is the one who travels with me to most of my events and helps out with the set up and preparation of the food. After my father passed in 2024, I became the sole owner of Porky’s BBQ Concessions. It’s something I truly love doing. I can’t imagine doing anything else!

What do you enjoy most as a Concessionaire?

It’s so hard to pick just one. I love the aspect of being able to travel and not being in one spot for too long. I also truly enjoy being able to see all my friends. After being in this Industry for so many years I’ve definitely built some long-lasting friendships that I wouldn’t trade for anything.

How long have you been a NICA Member?

I’m not quite sure, but I have been a NICA Member for around 6-7 years, on and off. I want to say the first person to tell me about NICA was Russ Harrison, CCE, Past President.

July 2025 NICA News 29

How has the Concession Business changed?

I would say there is a lot more technology use in the day-to-day operations now compared to when we first started. What I would change would be how expensive purchasing stock has become.

I’d love to be able have the price of stock be what it used to be. That way I could lower my prices on my menu items! It’s so hard to have to ask a high price for an item, but there is just no way around it at the moment. I won’t cut costs, because that would mean I would be offering a lesser quality product.

That is something I just can’t get behind. I always want my customers to truly enjoy the items I am serving them every single day.

What inspired you to become a Council Member?

After attending NICA Marketplace in Las Vegas last year and meeting some of the Board Members, I saw the sense of community that was there and I was inspired to join the East Council.

able to help other people learn how to grow their own businesses as well.

What are your most valuable NICA benefits?

My most valuable NICA Benefits are currently Goodyear and Budget—they help out on the road!

What do you do in your free time?

Something I like to do in my free time is going to see live music with my friends. I love spending time on the beach or on the boat. I also love spending time with my dog Lola. She’s a silver lab and just a really great companion. She keeps me company on our long travels to different events.

Anything else you would like to share?

I would like to share one of my favorite quotes: “Chase the vision, not the money. The money will end up following you.”

What is the best way for members to reach you?

The best way for members to reach me is by cell phone at (774) 521-9207 or by email at I’d hope to learn more about continuing to grow bbqvito@icloud.com. ▲ my business in my area. I would also love to be What do you hope your Council accomplishes?

Email us at customerservice@mrgsmeats.com or call 660-646-3600 to order samples.

For over 70 years we have offered only the highest quality meat products.

Our products are available from Fare Foods 800-651-1601

 Beef, Pork & Chicken Kabobs  Specialty Kabobs  Beef Philly Steak  Marinated Ribeyes & More!

725 Industrial Rd., Chillicothe, MO 64601 30 July 2025 NICA News

www.mrgsmeats.com

From the Camera Roll

Jan Gary, CCE, Past Council, as one of our Bingo Callers in San Diego

Sean and Charity Rocha, Boba King, with Alan and Nathalie Harrington, West and Commercial Councils, playing Bingo

Anne-Alise Pietruska, Mellowship Entertainment, John Juliano, CFE, Interim East Council Coordinator, Emily Lombard, Nicole Collmer, Meatball Factory, Estella Collmer, Past Scholarship Recipient, and Ryan Collmer, East Council, together on the last day of the Miami-Dade County Youth Fair

James Toler, Commercial Exhibits Council, with Josh Reeder, Rosemary and Sage, and Edie Borel, Cajon Elite

Gene Edick, Brogdon Concessions, won!

Dennis Forel, Balloonacy, seen with his Penny-Farthing Bicycle, ready to entertain the crowds at the Marin County Fair

Reilly Berk, NICA Foundation Trustee, and husband John McDermott visited several California Fairs over the 4th of July. Of course they had to stop for a sweet treat at Phil’s Dessert Stand!

Trent Wilkes, Director, shared, “It’s a proud Dad moment when your daughter shakes her first Lemonade!”

Have you attended a NICA-related event? Send your photos or coverage to communications@nicainc.org July 2025 NICA News 31

ucts

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Proudly Distributed by Fare Foods Call 1-800-651-1601 for more information Golden Award® Liquid Butter Alternative is liquid at room temperature and requires no refrigeration. It can be used to replace butter, margarine or butter substitutes in most kitchen applications.

SOUTHERN -STYLE Wheat flour, fritterstyle breading with flecks of butchergrind pepper.

5567 Select, Line Flow Tenderloins

GOLD’N’SPICE® BREADED BREAST STRIPS We lightly bread our shaped, all breast meat chicken strips with our signature Gold’N’Spice breading to seal in all the juicy flavor.

5842 Gold’N’Spice Breast Strips, 1.6 oz. Approx. 100 pcs. per case

• Economical to use, costs less than butter

ZIPPITY DOO-WA DITTIES®

• Gives foods that “prepared in butter” taste

6266 Wingettes,1st & 2nd Wing Portions, Approx. 7-11 pcs./lb.

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FAJITA CHAR-GRILLED It’s a fiesta for your tastebuds! These whole-muscle strips are marinated and seasoned with authentic south-of-theborder flavors.

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32 July 2025 NICA News

Proudly Distributed Through Fare Foods

Call 800-651-1601 For More Information • www.farefoods.com

2025 Membership Contest Leaderboard* Referrals—General Membership

Family Owned & Operated Serving Our Customers Since 1904

Proudly

serving the concessions

industry with

their produce needs.

Cameron Murray................................................................... 4 Lorie Oberst........................................................................... 2 Rod Beach............................................................................. 1 Greg Chiecko, CFE................................................................. 1 Melanie Conklin..................................................................... 1 Brandi Ebner.......................................................................... 1 Kelly Grout............................................................................. 1 Becky Harmon....................................................................... 1 Rachael Lough, CFE.............................................................. 1 Chris Pickering...................................................................... 1 Jeff Ross, CCE....................................................................... 1 George Wandrey, Jr............................................................... 1

Referrals—Regional Councils Albert Valadez....................................................................... 3 Gigi Horowitz, CCE................................................................ 2 Patty Tessari.......................................................................... 1

Referrals—Board of Directors Jay Wells, CCE....................................................................... 3 Bary Bunts, CCE.................................................................... 2 Michelle Allen, CCE............................................................... 1 Daryl Whicheloe, CCE............................................................ 1 Trent Wilkes........................................................................... 1

Referrals—Foundation Ron Smith.............................................................................. 1 * Referral Listing as of 5/31/25. See back cover for rules.

NICA Now! Are you receiving our emails? Sign up for our weekly NICA Now! emails by updating your email online and/or subscribing at www.nicainc.org

Do You Need a Membership Card? ber

NICA Mem

Name

Business ber #9999 Regular Mem mber 2025 gh Dece Valid throu er Since 1993 Memb

Distributed Through Fare Foods Call 800-651-1601 For More Information www.farefoods.com

All Renewal Members receive a new card in the mail once they renew. If you misplaced your card or would like a digital card, contact office@nicainc.org or call (813) 438-8926.

July 2025 NICA News 33

Let’s get you moving in the right direction

Book a free consultation

www.EZY-Bookkeeping.com specializing in the mobile entertainment industry (956) 368-5590 info@EZYPayroll.com

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34 July 2025 NICA News

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National Independent Concessionaires Association, Inc.

For NICA Office Use Only

Address: 1043 E. Brandon Blvd. Brandon, FL 33511 Phone: (813) 438-8926 • Fax: (813) 803-8460 Email: nica@nicainc.org • Website: www.nicainc.org

Date: #: q Member Renewal

MEMBERSHIP APPLICATION Primary Member

First Name:

Last Name:

Primary Phone / Cell :

Email :

Age Range: q 20-35 q 36-50 q 51-70 q 71+ q Other:

NICA News Magazine: q Mail q Email Referred by :

Additional Member

First Name:

Last Name:

Primary Phone / Cell :

Email :

Age Range: q 20-35 q 36-50 q 51-70 q 71+ q Other:

NICA News Magazine: q Mail q Email Referred by :

Business

Name:

Website:

Mailing Address:

City :

State:

Zip:

ANNUAL MEMBERSHIP FEES BUSINESS DESCRIPTION

REGULAR MEMBERSHIP Active / Retired Independent Concessionaires and Employees.

q

Regular Member...........................................................$175

Provide a detailed description of your business, products, and/or services below. This information will be used for your entry in the online and print NICA Membership Directory and as keywords to search for your business.

q Additional Member.......................................................$125 q Employee Member..........................................................$75 q Retired Member..............................................................$50 THREE-YEAR REGULAR MEMBERSHIP PROMOTION* Save $75 by prepaying for three years (only $150 per year).

q

Regular Member...........................................................$450

REGULAR MEMBERSHIP CATEGORIES Check one category below that best describes your business.

q

Commercial Exhibitors / Retail q

Food / Beverage

q

Attractions / Entertainment

Games

q

Guest Services

q

ROUND UP WITH A $25 NICA FOUNDATION DONATION Give the gift of education today by rounding up your total by $25. Your contribution directly supports scholarships for academic and vocational students, first-time convention attendees at NICA events, and more!

q

Donate $25 q

Donate Other Amount:

PAYMENT

GENERAL ROUTING INFORMATION

q

Cash q

Check q

Money Order

List all states / provinces where you conduct your business.

q

Visa q

Mastercard

q

#:

American Express q

Discover

Credit Card #: Security Code: ACCIDENTAL DEATH & DISMEMBERMENT INSURANCE NICA-sponsored $10,000 Accidental Death and Dismemberment (AD&D) Insurance is provided to Regular and Additional Members.

ASSOCIATE MEMBERSHIP A person or entity who provides services to the Concession Industry.

q

Association...................................................................$175

q

Fair / Festival / Event....................................................$175

q

Manufacturer / Distributor / Supplier..........................$175

q

Carnival / Circus...........................................................$175

q

Insurance / Special Services.......................................$175

* Promotion valid through December 31, 2025.

Expiration Date:

TOTAL: q I authorize NICA to charge the agreed amount listed above to my credit card using the provided payment information. I agree to pay in accordance with the issuing bank’s cardholder agreement.

AUTOMATIC RENEWAL OPTION q I authorize NICA to process automatic renewal payments for my membership using the credit card information above. I agree to notify NICA with any changes to my payment information or my intent to cancel automatic payments before my next renewal date.

Applicant’s Signature

Date

National Independent Concessionaires Association, Inc. 1043 E. Brandon Blvd., Brandon, FL 33511 Time Sensitive Mail • July 2025 Issue