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Contents • July 2019 Articles & Features

Events & Contests

04 This Month’s New & Renewal Members 05 President’s Message 05 Director’s Voice 07 Card’s Corner 07 Member Benefits Spotlight 10 Association Announcements 11 Thoughts from a CCE 15 Service: It’s an Honor! 16 2020 Board of Directors Nominees 21 The NICA Merchant Task Force is With Us! 22 Value of Membership 23 From the Camera Roll...

12 Planning for 2020 27 Don’t Miss Your Chance! 29 Coca-Cola Membership Contest 30 2019 Events Calendar

AdvertiSers 29 A to Z Meats 26 Allied Specialty Insurance 08 Alpha Baking Co. 14 Berk Concession Supply 27 Brakebush Brothers 19 Bunge Oil 02 Coca-Cola 29 Cusumano & Sons 14 Fanestil Meats 12 Fare Foods 06 Giant Ride, Inc. 22 Heinkel’s Packing Co 30 Hummel Group

27 JKJ Workforce 09 K&K Insurance 19 Lasco Foods 19 Mr. G’s Quality Cut Meats 24 Nathan’s Famous 18 Rio Syrup 25 RJ Schinner 20 Sysco 24 Tastemaker Foods 09 The Langlois Company 24 Valley / J&B Meats 28 Whirley 26 WNA

Dedicated to strengthening relationships with the Fair, Festival, and Special Events Industries through effective communication, education, benefits, leadership, and solutions The National Independent Concessionaires Association, Inc. is a Florida Corporation with an Editorial and General Office located at 1043 E. Brandon Blvd., Brandon, FL 33511 • Off ice: (813) 438-8926 • Fax: (813) 803-8460 • Online: The information contained in this Publication is based upon sources believed to be reliable. Readers should not act without professional advice. Cover to Cover © 1993-2019 NICA, Inc. All Rights Reserved. Make sure to stay cool in the summer heat! July 2019 NICA News


This Month’s Newest Members! Jamie Allen

Erin Hesters

Pat Marsillo

Jessica Parada

Jodi Buresh

Borjan Jaksic

Sarah Minter

Sandi Ryan

Arctic Wax Art Palmer, AK Norman County Ag Society Ada, MN

Taco Garden Walkerton, IN Boki Gelato Sioux Falls, SD

Tatiana Chavez

Fun Biz Concessions Adelante, CA

Pat Marsillo Concessions, Inc Fun Biz Concessions, Inc. Hamburg, NY Santa Ana, CA Santa Clara County Fairgrounds FMC San Jose, CA

Sandis Concessions LLC Girard, PA

Welcome to our 9 New Members! See page 29 for the 2019 Coca-Cola Membership Contest

This Month’s Member Renewals Altamont Fair Altamont, NY (2018)

Michael Curci

Todd Hawkins

Shawn Loter

Wayne Decker

Scott Henry

Brian Lynn

Highlands County Fair Association Sebring, FL (2008)

Dennis Merigian

Danny Andreini

Soda Parts Express Annandale, NJ (2010)

Virgil Bartlett

Future Vision Malabar, FL (2017)

Pronto Pup Company Memphis, TN (1993)

Amarillo Tri-State Exposition Darrell DeRouin Sr. Amarillo, TX (2011) Red Barn Food Wagon Escanaba, MI (2002) Jeff Beaver Old Style Foods Salisbury, NC (2012)

Matt Bribiesca

Duggan’s Concessions Fresno, CA (2007)

Gary Brown

Conifer Foods Woodinville, WA (2014)

Suzy Cason

JLT Concessions Clovis, CA (2017)

Bribiesca Concessions Holcomb, KS (1993) Gary Brown Concessions Heath, OH (2002) Oklahoma State Fair, Inc. Oklahoma City, OK (2014)

Nancy Chapman

Chapman Fashion International Oakhurst, CA (2016)

Harley Cheese

Charlie Cheese and Sons LLC Crestview, FL (2017)

Wanell Costello

Arizona Exposition & State Fair Phoenix, AZ (2013)

Tom Craft

Erma’s Sweet Rolls Montezuma, IN (2014)


Dan Duggan

July 2019 NICA News

Eben Elliott

James Elwell

Charmayne Fazackerley Fazackerley’s Fudge & Candy Pathrump, NV (2017)

Rodney Fazackerley

The Donut Family Inc. White Bear Lake, MN (2003) Old Time Portraits LLC Baileys Harbor, WI (2002)

Theresa Johnson

Michael Juarez

Rhonda Miller/Galen

Tim Kammeler

Jennifer Murad

Greg Kaupke

Dale Negus

Dawghouse Concessions Norwalk, IA (2018) Affinity Group Osage Lenexa, KS (2006) Indiana Beef Cattle Association, Inc. Indianapolis, IN (2015)

Bob Fiste

Bill Lauther

Frazier Fair Foods New Madison, OH (2003)

Teddy Gross

C S Concessions Craigsville, WV (2003)

Merigian’s Caramel Corn, Inc. Grand Rapids, MI (1993)

Mike Miller, Sr.

Robert Kolar

Mark Frazier

Victor Products Co. Richmond, VA (2016)

All American Restaurant & Grill Loxahatchee, FL (2013)

Fazackerley’s Fudge & Candy Pathrump, NV (2017) Fiste Enterprises, LLC dba Bowman’s Concessions New Madison, OH (2008)

Mississippi Valley Fair, Inc. Davenport, IA (1994)

Kolar Specialties Inc. Eastlake, OH (2017) Griff’s Catering Gibsonton, FL (2006)

Robert Lee

W. S. Lee & Sons Altoona, PA (2017)

Miller Foods Grand Rapids, MI (1993) The Pretzel Wagon Constantine, MI (2007) Antelope Valley Fair Lancaster, CA (2013) Fairplay Games Ocklawatta, FL (2018)

Ryann Newman

Glenn County Fair Orland, CA (2015)

Mark Nichols

Uncle Buck’s Concessions Central Point, OR (2004)

Joshua Nicholson

Dr. Vegetable, Inc. Wanatah, IN (2017)

►► “Renewals” continued on page 8

President’s Message Kathy Ross, CCE, President

to better communicate with the Commercial Sales sector of our Industry and I feel Vince Agnifili, CCE, CFE is the member that can bridge that gap. Vince “I am looking for a lot of brings soo much to the table with his experience as men who have an infinite a CEO of a Fair and his experience as a Commercial capacity to not know what Exhibitor. His broad knowledge of the Industry will can’t be done.” —Henry Ford benefit the members. Jackie brings international As July heats up and your expertise to the Board, born in New Zealand and Fair season is starting, there raised in the Carnival Industry in Australia. Currently are a couple of things I would like you to keep in mind. NICA’s she operates in the Western US and Australia. Her passion working on H-2B concerns will help NICA Board Elections occur during to reach its goals. Lee Stevens is a showman, in our Fair season. Discussion has been had many every sense of the word. He serves the Industry in times over my years on the board about moving vast ways and in many facets. His passion for the them. They say timing is everything and the Outdoor Amusement Industry will help to encourage logistics of having the elections completed prior to IAFE Convention in November/December seems new members. NICA News will be featuring these to work best for preparing the newly elected Board members and share more about them. Look for your ballot in the mail soon. Members for taking their seat on the NICA Board As you visit with your friends throughout your of Directors in February. We understand that this route, consider sharing the information for our First is not the best situation for our members to get Timer’s Scholarship. Ask those you visit with if they their ballots returned in a timely manner. Please have ever been to the IAFE or WFA Convention. take a few minutes to vote and mail the ballots We are offering five $500 scholarships to help back to us; your input is very important to us. folks that have never attended these events. The This year’s ballot contains three veterans of the Industry. It is my pleasure to introduce them to you: Vince Agnifili, CCE, CFE, Jackie Bradbury and ►► “Message” continued on page 9 Lee Stevens. NICA has acknowledged the need

Director’s Voice

Jay “Rocko” Russell, Treasurer

because of the lack of H-2B employees to set up and operate their equipment. Many smaller Fairs Greetings everyone! As and Festivals are put on by fire departments, we move closer to the 4th of churches, and other nonprofit organizations; July—the unofficial start of these events are typically their largest fundraiser the Summer route for most of the year. The effects and survivability on these Concessionaires—we still have smaller Events are unknown. NICA is actively obstacles to overcome. There working to help the OABA with funding and with are many Concessionaires letters of support to local and state politicians. and Carnivals that have not OABA lobbyists are working to pass useful and received their H-2B employees favorable legislation that is important to all or they will not receive them at all. While this Concessionaires and our Industry as a whole. mostly affects medium to large Concessionaires There are multiple fundraising events throughout and Carnivals, it also affects the smaller operators the year as well as call to actions sent out via at the event level. Many events are being email. PLEASE help support these events and cancelled or the ride provider is fielding less rides remember: “Together We Can!” ▲ July 2019 NICA News



Jim Hodson, CCE (Deceased) Tim O’Brien, CCE Ron Smith Adam McKinney, CCE Mike Pence, CCE Jack Woods, II, CCE Bob Hallifax, CCE Frank Parnell, CCE Larry Orme (Deceased) Larry Sivori Rich Wright Bill McKinney, CCE Arthur Pokorny, Jr. Gene O’Brien, CCE (Deceased)

President: Kathy Ross, CCE 1st Vice President: Don Delahoyde, CCE 2nd Vice President: Sandy Class Treasurer : Jay “Rocko” Russell Secretary : Vincent Nelson, CCE


Kim Barr, CCE Andrew “Bruno” Broomfield Carmel Dyer-Pittroff Kevin McGrath, CCE Mike Pence, CCE Daryl Whicheloe, CCE


Immediate Past President

Executive Director : Michelle Card

Dan Lusenhop

Past Presidents’ Council

Communications & Marketing Manager : Jesse Willard

Dominic Palmieri, CCE Paulette Keene, CCE Joe Potillo, Jr. Greg Miller, CCE Tom Sattler, CCE Russ Harrison, CCE Richard Busse, CCE Tom Hodson, CCE


Office & Membership Manager : Linda Frisco



West Council

Executive Manager of Councils & West Council Coordinator : Rey O’Day

Northeast Council, Southeast Council & Social Media Coordinator : Jessica Gottsche

Northeast Council

Lindsey Constantine Kelly Grout Henry Mitchell Cameron Murray Vincent Nelson, CCE Eddie Porcelli, III

SOUtheast Council

Jody Conklin Samantha Fairlie Thomas Hodson, CCE Gentry Miller

Jeff Ames Kim Barr, CCE Jan Gary Ryan Long Ryann Newman Erica Quintero Steve Vartanian Jay Wells April Wood

National Reps Duane Fischer John Harkey David Higginbottom Charles Ivory, CCE Mike McGrath Kevin McGrath, II Etta Pence, CCE David Spann R. Josh Stremmel George Wandrey, Jr. Ted Wentz Nick White

Do you have any questions for us? Contact us at (813) 438-8926 or today!

1:33 PM



Thanks for the Memories!



Sliding into 50 Years of Fun at the Minnesota State Fair!





Giant Ride, Inc. (p) (626) 644-3001 (f) (626) 793-3636


July 2019 NICA News

Card’s Corner Michelle Card, Executive Director

What is NICA to you? Is it a benefit? A savings on supplies, product or hotel rooms? I have often started a NICA conversation with members and potential members about member benefits paying for the membership, such as the Accidental Death insurance policy included in the annual member fee or the 30% savings a Fair can obtain on purchasing paint from Sherwin Williams when building renovations are in their plans. 26 Years ago, NICA was created to be a Voice for Independent Concessionaires in the Fair Industry. Hence the NICA motto “Together We Can!” Reflecting upon NICA’s mission and history has inspired me to collect many of the advances our organization has achieved as a united voice in the Industry. To name a few:

• • • •

• •

• The IAFE/NICA Transfer of Ownership (viewable at • The Advisory Committee of Fair Managers and

Advertise Your Business in

“A Voice in the Industry!”

the NICA Board that confronts the concerns shared by the Fair and the Concessionaire. Support of OABA efforts with H-2B and ELD legislation and education to benefit the needs of NICA Members. Reduction of rent in many Fairs that assist the Concessionaire in keeping patron costs down. Most recently, the removal of deposit for a Fair in California so that the Concessionaire can make improvements to their stand(s). Educational workshops and roundtables at IAFE, WFA, State Association Conventions and the NICA Business Expo and Fare Foods Food Show that keep members and even nonmembers up-to-date on current events, laws and trends. NICA Communication Committees that partner with Fair Management to solve concerns and create marketing campaigns that work. The continued development of NICA Regional Councils to represent geographical specific concerns of Concessionaires.

►► “Corner” continued on page 11


Reach your targeted audience through national exposure to key decision makers including Concessionaires, Fairs, and more! Gain name recognition via our publications, website, and sponsorships available at Industry events; ask for more details. Receive a superb value through quality marketing opportunities.

We have a variety of sizes to suit your ad—contact us at (813) 438-8926,, or for additional information on sizes, prices, bulk rates, and more!

Member Benefits Spotlight One of the most important features of NICA Membership is the cost saving benefits that are offered on many items that serve your business. This month we focus on Sherwin-Williams. Is it time for you to paint? Sherwin-Williams is a one stop shop for all of your coating and application needs from more than 3,500 stores. NICA Members can save 30% off national account pricing on select paint products and 30% off retail

price on all sundry items such as brushes, rollers and drop cloths, etc. (some exclusions apply). This discount is only available at store locations. Provide the store attendant the account number on the back of your NICA Membership Card to receive your discounts. ▲ July 2019 NICA News


“Message” continued from page 5 ►► requirements are that they are a current NICA Member, must be currently active in the Industry, must register for the Convention they desire to attend and be referred by a current NICA Member. While at the Convention, they must assist NICA

“Renewals” continued from page 4 ►► Ken Nunn

Pet I.D. Tags Hudson, FL (1993)

Leslie Pence

Meggers Road Concessions, Inc / Hot Wisconsin Cheese Kiel, WI (1993)

Brandon Petree

D & A Silver Dollar Bakery Merryville, LA (1998)

Marty Pinson

Ginsberg’s Foods, Inc. Hudson, NY (2013)

Tracy Reichert

State Fair Mini Donuts Minnetonka, MN (2013)

Pence’s LLC Bryan, OH (2017) Louis & Claire Concessions Austin, TX (2017) Pinson Novelties Summerville, SC (2018) Meggers Road Concessions, Inc. Kiel, WI (1995)


Randy Reichert, CCE

July 2019 NICA News

Alice Rowlett

John Scarano

Dan Sher

during the Convention and submit an article to NICA News about their awesome experience. The opportunity to grow as a professional and to foster relationships that will benefit you as a Independent Concessionaire are endless at these events. We don’t know what can’t be done until we try, “Together We Can Find Out!” ▲ Lee Stevens

Kevin Veitch

Holly Swartz

Ken Vose

Thomas Talley

Eddie Westmoreland

Melissa Thum

David Yonan

John Traxler

Marty Zinder

Julees, LLC Gibsonton, FL (2014) Hitch-Hiker Mfg. New Middletown, OH (2011) Schafer Food Ft. Worth, TX (2015) Thum Insurance Agency, LLC Grand Rapids, MI (2014) Captain Ken’s Foods Saint Paul, MN (2016)

Saratoga County Fair Ballston Spa, NY (2006) Vose Concessions Springfield, IL (2009) Westmoreland Concessions Queen City, TX (2005) Space Age Food Concessions Pine Grove, CA (2008) Victor Products Co. Richmond, VA (2016)

Thank you to our 59 Renewal Members for your continued support! “Together We Can!”


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K&K Insurance Group, Inc. is a licensed insurance producer in all states (TX license #13924); operating in CA, NY and MI as K&K Insurance Agency (CA license #0334819)

July 2019 NICA News



Announcements Do you have any announcements that you would like to share with the membership? The deadline is the first day of each preceding month for your target issue. Contact us at (813) 438-8926 or today!

Board of Directors Election Ballots going out in July Congratulations to our Director Nominees for being nominated to be on the NICA Board of Directors. See page 16 for a first look at our 2019 Director Nominee lineup, as well as their individual backgrounds. We will be sending out ballots on July 15th to Voting Members; if you have a change or know that you will not be at your listed address before then, contact us at (813) 438-8926. ▲

Do You Use Pepsi? Send NICA Your Receipts! This year we are continuing our protocol when it comes to tracking your Pepsi purchases so the NICA Members who utilize the Pepsi pricing and rebate program can make sure they get their full rebate. Whenever you make a purchase, send a picture of your receipt/ticket/invoice to—we will assist you in case your receipts have degraded by the November due date. For more details, visit ▲

Our Condolences to the Sivori Family Edgar John Sivori II, 88, passed away June 16, 2019. He was a loving husband to Norma Jean for 65 years. He was a father, uncle, grandfather, great-grandfather. He was the founder of Sivori Catering, Inc, and was Mr. Chowwagon (aka) “Chuckwagon” for 25 years. He is survived by his loving children Jack (Norma), Steve (Christi), Larry (Ruth), Susan (Mike) and Michael (Monica), 11 grandchildren, and 19 great grandchildren. It was appropriate that he passed on Father’s Day as he was the “Greatest Father anyone could ask for.” Our hearts go out to the Sivori family. ▲

Congratulations to the Miller Family Emily and Gentry Miller, Josephine’s Glazed Donuts, welcomed their newborn daughter Vera Jane Miller to the world, and by extension the NICA family, on March 23, 2019. Congratulations on your new addition and we wish you the very best for many years to come! ▲

Calling All Contributers—Submit Your Content! Were you here since the very beginning? Did you join recently but want to share your story too? We love to hear from our NICA Members on such subjects as life on the road, the work of the Concessionaire, member announcements (births, weddings, etc.), food trends, transportation issues, and more! Send your stories, photos, or anything else you’d like to share to for consideration. You can also utlitize our online submission tool at in case you don’t have access to your email. ▲ 10

July 2019 NICA News

Thoughts from a This month’s Statement of Communications and Management Philosophy is from 2002 inductee Greg Miller, CCE, Past President and owner of Miller & Company: My philosophy of life—walk a mile in another man’s shoes—has served me very well in life and especially in managing my concessions and communicating with the Fair Industry. NICA has been a wonderful tool of communication for me. It has opened doors and allowed acceptance. For the first five of our ten years in business I found it difficult to find my place within the “good ole boys club.” Because of this experience I’ve made it my policy to make myself open to all Concessionaires, new and old. I’ve achieved this by being active in NICA meetings held at the local, state, and national levels. In the past, it was common for Concessionaires to withhold valuable information from each other in hopes of increasing one’s own business. Now, open communication has helped make our entire Industry stronger. NICA has also offered me a valuable link to Fairs and Festivals. I feel that open lines of communication between myself and Fair Management has been a win-win situation because we have learned our goals are the same. In management, practice makes perfect! Each year I gain from the experiences behind me. Because of this experience, my management responsibilities have become simpler and more enjoyable. Managing a Concession business encompasses many diverse responsibilities—from handling a DOT inspection at the side of the road to meeting with the CEO of some of the largest Fairs of the country. Not to mention making the best decision for my family’s future. I always make quality a priority! Quality in what I give to a Fair, a Fairgoer, an Employee, a fellow Vendor, to my family, and to myself is the most rewarding aspect of management. ▲ The CCE program was developed to recognize the professionalism of Concessionaires. The title of CCE represents a deep understanding and respect for the Fair and Festival business and indicates that the titleholder will perform with the highest level of professionalism. This prestigious designation is awarded only after a detailed application process has been successfully met. If you are interested, visit for more information on requirements and instructions on how to apply.

“Corner” continued from page 7 ►► • Providing educational and vocational scholarships to the Generation Forward of Concessionaires. • Will be providing travel scholarships to first time attendees of the IAFE and WFA Conventions in 2019. These accomplishments are the core foundation of NICA’s creation. The many benefits provided to members such as the Fare Foods Food Show, NICA/Sysco Marketplace, national Coke and Pepsi pricing, national First Data pricing, CLC Lodging discounts and national

truck purchase agreements with Ford and Crystal Automotive (to name a few) are the by-products of an organization working hard for you as a Voice in the Industry. NICA is proud to provide the many benefits that not only save you money but also help your business grow. The strength behind these benefits is our mission: “The National Independent Concessionaires Association is dedicated to strengthening relationships with the Fair, Festival, and Special Events Industries through effective communication, education, benefits, leadership, and solutions.” See page 22 in this issue for more on the “Value of Membership.” ▲ July 2019 NICA News


Planning for 2020

Reserve Your Hotel Room While They Last Audrey Poole, Fare Foods Plans are well underway for the 2020 NICA Business Expo and Fare Foods Food Show. The event will once again be held at the Sheraton Tampa Brandon Hotel in Tampa, Florida. This year’s theme is “2020 Vision: Focus on the Future.” What could be more appropriate? The theme depicts our vision to continue to grow our businesses. As we discussed in last month’s issue, hotel reservations can be made beginning last month. If you did not receive the NICA Now! newsletter or Fare Foods weekly newsletter with the link, look on the next page for more information, including links at the websites for both NICA and Fare Foods. Remember, make your reservations early! The hotel will sell out quickly. The special discounted rates are $144 plus tax for standard rooms. If you are interested in upgrading your

room, please contact Audrey Poole for additional details at (618) 542-2155. We are very excited about the 2020 NICA Business Expo and Fare Foods Food Show. Watch the monthly NICA News for updated details on the event and mark your calendars for February 3-5, 2020. You don’t want to miss this event! ▲

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July 2019 NICA News

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SHERATON TAMPA BRANDON HOTEL To reserve your hotel accomodations you must book your room through the online reservation site. Visit either site below for more information.

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If you have questions/issue with the reservation process please call or email Audrey (618) 542-2155 •

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July 2019 NICA News

SERVICE. It’s an Honor! Dominic Palmieri, CCE, Past President

As we move into the heart of the Summer Fair Season, we also move into a very important time of year for NICA: Elections! While I have been a member for many years I have only been actively participating for about 13 years. I served on the Board for approximately five years and now, whenever needed, I serve on the Past Presidents Council. Kind of like that old hat that still fits. Elections are about filling those new shoes that are ready for the years of walking and planning and touting on every Fairground: the NICA message of “Together We Can!” From the inception over 11 years ago and the ratification just over 10 years ago of the NICA Regional Councils, I have been a huge proponent of those Councils’ participation and their development of new leadership in different areas of the country. It all boils down to the importance of serving your Industry. By serving in some capacity on a Council or on the Board and continuing to serve as a Past President is how new ideas come to light and continue to help support others in their efforts to grow NICA. Being a part of serving the Industry is valuable to insuring longevity of all organizations. The vision may change slightly, or it may change drastically, but some form of change is good. I was asked the question, “What was it like to serve in many capacities during your tenure at NICA?” Well, I hope I am viewed as a conduit that supported our Industry by helping to start and grow the NICA/Sysco Marketplace, helped develop new Regional Councils, served honorably as a Director-at-Large and President, and finally, landed on the Past Presidents Council. It has almost been a rite of passage for me. I felt that supporting our organization and staying involved in our Industry through sister organizations was a path well chosen. From helping to coordinate fundraisers to being involved in some of the most important Industry discussions that were to

positively affect our members, I felt it was my duty to help wherever possible. Overall, I feel very good about the work that I accomplished and the people with whom I collaborated to make positive change for NICA. We really got poker and bingo events off the ground as a new style of fundraising (and wrote the SOP for that fundraiser), Transfer of Ownership happened during my tenure on the Board, touring Fairs across the country was valuable to NICA Members and potential new members who felt out of the loop, scholarship growth almost doubled, NICA’s By-laws and Policy and Procedures were updated (with the help of many amazing people, NICA Members, and Past Presidents, as well as Rey O’Day and Michelle Card), a surge in membership, and I was the Gala live auctioneer at the past two Business Expos. So to answer the question first asked? My answer is clear: “It was a great time to be in NICA and it was AN HONOR!” 12 years ago, as a Sysco liaison, I quickly realized the importance of bringing high-quality products to all our members while ensuring that value pricing could remain stable to the Fair customer. Serving as a Director on the Board and finally President proved to bring big picture items to evolve to fruition. Now serving as a Past President affords to help guide new leadership when asked to blend new and innovative ideas and energy while maintaining consistency and tradition of an organization that has fared very well over the past 26 years. The groundwork laid over the past two and a half decades was critically important work to the organization and will continue to be the DNA of whom we are and how we will evolve. OABA calls it Trustee, NICA calls it Past President, IAFE calls it Past Chair and WFA calls it Past President. Frankly, I don’t care what you call it; I just care that there was someone to actually be called “IT.” I love to say, “Better to be a HAS BEEN, than a NEVER WAS!” Be that person that has been there to help at fundraisers, has been there to serve on a council, has been there to serve on the Board, has been there to serve as President and has been

►► “Service” continued on page 18 July 2019 NICA News


2020 Board of Directors Nominees The summer months bring with it the start of the election season for NICA’s Board of Directors. This year there are three nominees; their introductory nomination statements are below:

Vince Agnifili, CCE, CFE

Oasis Aqua Massage • Nuevo, CA “My experiences are highlighted by six years as CEO of the Southern California Fair, over 16 years as a Commercial Exhibitor and over 25 years of Fair experience in total. I have served on Industry Boards including California Fairs Alliance (CFA), California Construction Authority (CCA) and California Authority of Racing Fairs (CARF) and Western Fairs Association (WFA) as a Commercial Exhibitor and as a Fair representative. I previously served on Communication Committees at the California State Fair and the San Diego County Fair. I have served on the IAFE Commercial/ Concessions Committee since 2007 and the IAFE Membership Committee since 2011. I am an IAFE Institute of Fair Management graduate, earning IAFE Certified Fair Executive (CFE) and National Independent Concessionaires Association Certified Concessionaire Executive (CCE) designations. My wife Sara and I have operated Oasis Aqua Massage for over 16 years as Commercial Exhibitors. Our route includes Houston Livestock Show and Rodeo, State Fair of Texas, San Antonio Stock Show and Rodeo, as well as the Minnesota and Iowa State Fairs. Other ventures include motorsport promoter, restaurant/night club manager, manufacturing plant administrator, motocross track operator, concrete/aggregate salesman, and 11-year career in banking, becoming Vice President in charge of operations for a nine branch independent bank at the age of 25.”

Jacqueline Bradbury

Sweet Cheeks, LLC • Maricopa, AZ “I am a third generation Concessionaire who was born in New Zealand, raised in the Carnival Industry in Australia; at 21 years of age I came to the United States to experience and learn how the Industry worked in other countries around the world. When I came to America, I started working for family friends at RCS. Shortly after that I met my husband at the IAFE Convention in Las Vegas, Nevada in 1995 through a mutual friend. From there we became the proud owners of Sweet Cheeks; my husband Brian and I own and operate Sweet Cheeks, Grandma Herzberg’s Pretzels, The Mac Shack, Hog Daddies, and The Road House Grill on a route that takes us through Texas, Arizona, California, Oregon, Utah, Washington, and Australia. My husband Brian and I are raising a son in college and two daughters in high school whom we believe will be the fourth generation of Concessionaires. As most owner/operator couples do, we split our responsibilities. I focus on the human resources, accounting, ordering, product control, and dayto-day operational aspects of our businesses. I am in the perfect career because I like people, relish cooking and enjoy traveling. As a member of NICA, WFA and OABA, I regularly attend workshops, conventions, and work passionately on H-2B concerns. I support each organization by actively hosting and participating in fundraising events. My work with the NICA West Council has increased my desire to serve the Industry through working in more leadership capacities within these organizations.” 16

July 2019 NICA News

Lee Stevens

Julees, LLC • Gibsonton, FL “My legal given name is actually Stephen Mitchell, however, I’ve been Lee Stevens longer than I was Stephen. I left home when I was 15 years old and I have been known as Lee Stevens since then. There’s a long story behind my new name, but it would take too much time to tell it now! Suffice it to say, the name has taken me through a varied and wonderful career in the Circus, the Fair entertainment business, and now, as a Concessionaire. This July will be my 34th wedding anniversary to my fabulous wife Judy. We have four children; Alexander, our oldest, is a child psychologist, Sebastian, our other son, works with us on the road, as does our oldest daughter Madeline. Our youngest, Michelle, is a junior in college and plans a medical career, but she does join us on the road when she can. I am rather proud of my accomplishments over the years. I am a Past President of the International Independent Showmens Association (IISA) and am currently going through the Chairs for the second time! I am also a Past President of the Greater Tampa Showmens Association. I am a two-time Past President of the Worldwide Showmens Shrine Club and am a permanent member of the Board of Directors for the IISA. I am a past president of the Showmens Charity Corporation and continue to serve on its Board as well. I am on the Board of Directors for the Showmens Museum Corporation and serve on the Committee that oversees the senior retirement village at the Showmens Club in Riverview, Florida. I have been the “Mayor of Gibtown” for several years and have an ongoing relationship with several County Commissioners and with our State Representative Kathy Castor. I am a proud inductee into the John and Mabel Ringling Museum Hall of Fame in Sarasota, Florida, the Hall of Fame at Circus World Museum in Baraboo, Wisconsin, as well as the IISA Hall of Fame. I’ve been a very blessed man to say the least! I am honored to have this opportunity to apply for the Board of Directors for NICA. If I am lucky enough to be voted in, I shall do my best to uphold the goals set forth in NICA’s mission statement.”

Attention Voting Members! Next month we will be featuring answers to five important questions from this year’s nominees: 1. What is the single most important challenge facing Concessionaires today? 2. As a Board Member, how would you help overcome this challenge? 3. Where do you see NICA in five years? 4. What would you plan to help NICA get there? Ballots will be sent out on July 15th. If you have not received your ballot for any reason by August 31st, contact the NICA Office at (813) 438-8926 or to be sent a duplicate. All votes must be sent in no later than September 30, 2019. We will announce the winners as soon as the results are made official. Good luck to all Candidates! ▲ July 2019 NICA News


“Service” continued from page 15 ►► there to continue to support. Be the “HAS BEEN” that helped to make a difference. As election season comes upon us, it reminds me that I have seen a great transformation. 15 years ago, it seemed that the Industry struggled to find NEW leadership that wanted to lead and actually do the work to serve. Now, I see a vibrant new energy in NICA and the sister organizations attracting new leaders to keep our Industry moving forward. The leadership comes from different regions of the country and a lot of great work executed by the Councils has proven to continue the interest for others to serve. In the past few elections, we have had more potential NEW Directors running for the Board than I can remember in many years gone by. Leadership is important. Leadership makes a difference and GOOD leadership breeds more GOOD leaders. Be a leader; it makes a difference. Supporting NICA helps your business and it helps your Industry. “Together We Can Lead!” “Together We Can Support!” “Together We Can!” ▲


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July 2019 NICA News

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Merchant Task Force

Rey O’Day, Executive Manager of Councils The NICA Board of Directors is very interested in the concerns that our Commercial Exhibit / Straight Sales members have expressed regarding contract management, training, rising rents, exclusive sponsorships, booth attractiveness and the quality of products. Some of this is the result of “Generational shifts in buying habits coupled with direct competition from the internet which has altered the way patrons interact with Fair Commercial Exhibit programs,” notes Jeff Thornberry, CCE. Vince Agnifili CCE, CFE writes that “Fair surveys continue to rank the shopping experience high on the motivating factor of why Fairgoers choose to attend events.” Instead, for many Fairs, it has become the forgotten event. He continues: “An event that recognizes Commercial Exhibits as an asset, instead of just space, will attract a better quality Exhibitor. To be successful, the Commercial Exhibits Manager needs training and experience to be effective in their position.” On April 30th, the NICA Merchant Task Force held its first meeting and agreed that it would work closely with the IAFE Concessions and Commercial Exhibits Committee. Let me introduce you to this group of geographically and product diverse owners: Vince Agnifili, CCE, CFE, Oasis Aqua Massage, Nancy Chapman, Chapman Fashions, Wayne Decker, Future Visions, Brice Linglet, West Coast Innovations, Ashley Murray, M&M Product Marketing, Tara Nunley, Chapman Fashions, Michelle Page, Mattress Firm, Cathy Palmisano, International Housewares, James Romer, North Carolina Assistant Fair Manager, Pam Simon, CFE, Minnesota State Fair, Jeff Thornberry, CCE, Pristine Systems, David Webster, Webster Enterprises, and Rey O’Day, NICA Task Force Convener. This group has since met on June 3rd as well.

What is SWOT? SWOT analysis is a strategic planning technique used to help identify Strengths, Weaknesses, Opportunities, and Threats

is with us! NICA Merchant Task Force Members Jeff Thornberry, CCE, Pristine Systems, Ashley Murray, M&M Marketing, Brice Linglet, West Coast Innovations, and Nancy Chapman, Chapman Fashions, meeting at the San Diego County Fair

Already they have done a SWOT analysis, put a proposal together to present break-out and educational sessions at IAFE, WFA and the NICA Business Expo, exploring a certification concept, and are working on a Building Supervisor Job Description. Their Desired Outcomes Statement includes:

• To bring stakeholders together to address the critical issues facing Commercial Exhibits programs throughout our Fairs and Exhibitions. Stakeholders are not limited to Commercial Exhibit/Concession Managers and Exhibitors but also includes Fair CEOs, financial officers, marketing managers, sponsorship personnel, board members, and Fair guests • To identify and form an action plan on how best to educate, attract, encourage and retain quality Commercial Exhibitors while simultaneously examining how the entire Fair Management team perceives, interacts and manages this valuable and vital Fair component that is facing unprecedented generational and technical changes • To stabilize and improve the overall Commercial Exhibits program at all levels • To ultimately preserve and enhance the quality of the desired guest experience It has been an energized and productive beginning. The NICA Merchant Task Force has agreed to meet throughout the year and then reevaluate the next steps. If you are interested in working with this group, contact the NICA Office at (813) 438-8926. “Together We Can!” ▲ July 2019 NICA News


Value of Membership Vincent Nelson, CCE, Secretary & Northeast Council

can help them in one respect or another. We do so many great things for each other. A few years ago I was playing a Fair new to me with one of our lemonade stands and to be People always ask me honest, I underordered my product for the event. “What will NICA do for me,” Unfortunately, there was no commissary on the or “What do I get when I sign fairgrounds or any place to get products that I up?” I always go on about needed once I realized I did not have enough. how much I save from Pepsi I went and talked to the owner of a lemonade National Pricing or how I use that was across the street from my lemonade. Check Inn Direct to save on lodging; both of these are great I had never met this person before playing this event, but after talking with him, he helped me benefits, along with discounts out with a few cases of lemons. Come to find on products from HD Supply, Sherwin-Williams, AutoZone, Arrow, and GrayBar and rental vehicles out, it was because I had mentioned NICA in our conversation and it turned out that he was also a from Budget and Hertz. But that’s not all! To be honest I’ve learned the best thing a NICA member, so he helped me. So, to me, the most important part of NICA is Membership gives to me is its members. There its members and the great things we do for each is nothing better in our Industry then getting other. It does not matter if you are a big operation to an event and seeing our members and their or a small one. Just always be willing to help each willingness to help you, or sometimes the role is other. “Together We Can!” ▲ reversed, when members are waiting on me so I


July 2019 NICA News

From the Camera Roll...

Vincent Nelson, CCE, Secretary & Northeast Council; Rey O’Day, Executive Manager of Councils

Dan Lusenhop, NICA Past President, Judy Carrico, WFA President, Liz Waxstein, WFA Convention and Trade Show Manager, Sarah Cummings, WFA Executive Director, April Wood, West Council, and Rey O’Day, NICA Executive Manager of Councils, discussing trends in the Industry and next year’s WFA Convention

April Wood, Rawlings Concessions and West Council, Rey and April greeted most of the Dixon May Fair Vendors on behalf of NICA

Jim Fraser, Big Jim’s Concessions, and his longtime manager Ryan in an encounter with Rey’s camera

Monica, Orange Julius, Ashley Murray, M&M Marketing, and Lucia Perez, Dandy Souvenirs Todd Lavigne, Awesome Apple Crisp, LLC, with his daughter Holly Deb and Angelo Aldnini, Leo’s Lunch, and Northeast Council Member Henry Mitchell, Red’s Red Apples The one and only Kevin McCarten, Crow’s Nest Mexican Food

Aaron Mathews, Sign Shop, and Thomas Sanders, B&J Concessions, talking about playing golf at June’s NICA Neagles Golf Tournament

Dominic Palmieri, CCE, Odyssey Foods and NICA Past President, Kathy Kramer, OC County Fair CEO, Emma Ryder, Source1 Purchasing, Rey O’Day, NICA Executive Manager of Councils, Tim Fennell, San Diego County Fair CEO

View from the rooftop of the San Diego County Fair Independent Midway

►► “Camera” continued on page 25 July 2019 NICA News


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“Camera” continued from page 23 ►►

Emma Ryder, Source 1 Purchasing, Rey O’Day, NICA, and Rebecca Kelley, VP Sysco, at the Sysco-Dallas Food Show for the State Fair of Texas Concessionaires

Tiffany and Chad Dugan, TC Dugan Enterprises, at their Ice Cream Stand

Nate March, West Coast Weenies, his wife Madina, and his family

NICA West Golf Tournament Committee Ryan Long, L&L Concessions, Karen Gary, Dippin’ Dots, Ryann Newman, Fruit Caboose, and Gary Barham, Hot Dog on A Stick

Tommie Fomby, retired OC County Fair, Jennifer Giordano, C&C Concessions, and Kathy Kramer, OC County Fair CEO

Jenny Fraser, Big Jim’s Concessions and Past West Council, Dan Lusenhop, Jeanne’s Artichokes, and Rey O’Day, NICA, reconnecting

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Fare Foods............................................................................ 3 Nate Janousek..................................................................... 3 Ralph Berkeypile................................................................... 1 Wayne Decker....................................................................... 1 Kim Netterfield...................................................................... 1 Vincent Navarra.................................................................... 1 Dominic Palmieri, CCE......................................................... 1 Robert Poole......................................................................... 1 Pasco County Fair................................................................ 1 Randy Reichert, CCE............................................................. 1 Julie Schmidt........................................................................ 1

Councils Henry Mitchell...................................................................... 2 Samantha Fairlie.................................................................. 1 Jan Gary������������������������������������������������������������������������������� 1 Jay Wells............................................................................... 1

Board of Directors Kathy Ross, CCE................................................................... 9 Dan Lusenhop...................................................................... 5 Vincent Nelson, CCE............................................................. 5 Don Delahoyde, CCE............................................................. 2 Kim Barr, CCE........................................................................ 1 Andrew “Bruno” Broomfield................................................. 1 Kevin McGrath, CCE............................................................. 1

Administration Office................................................................................... 30

*Referral listing as of 5/31/19. Contact us if you see any inaccuracies. See back cover for rules and prizes.

Try Our...

Original Texas Tenderloins • Pizza Patties Premium Beef Patties • Beef Philly Steaks Pork Fritters • Jumbo Hoagies • Sausages Marinated Ribeyes & More

Follow Us Online! Are you ready to get engaged in a fun social media project? We’re launching a photo contest, using our brand-new hashtag #MyFairFave! Using the hashtag #MyFairFave, on Facebook or Twitter, show us a photo or video of your favorite part of being in the Fair Industry. The owner of photo or video with the most likes will receive a NICA Swag Bag at the completion of the contest. Follow us online for the latest announcements! Visit or search NICA on social media

Family Owned and Operated • USDA Inspected

1-800-338-6328 July 2019 NICA News


2019 Events Calendar

Representing NICA & Its Industry Partners


TBA: Iowa State Fair Communication Committee Meeting • Des Moines, IA

4: Independence Day (Office Closed) 15: Director Election Ballots go out to Voting Members

13: 4th Annual Northeast Council Rally at the Erie County Fair • Hamburg, NY

TBA: Elkhart Fair Communication Committee Meeting • Goshen, IN

27-29: Alaska State Fair Feature Fair Tour • Palmer, AK

25: California State Fair Open House • Sacramento, CA

25-27: IFEA Annual Convention, Expo & Retreat • Williamsburg, VA 26: Kern County Fair Service Member Meeting • Bakersfield, CA 30: Director Election Ballots Due



August 8: Ventura County Fair Service Member Meeting • Ventura, CA

1: CCE Applications Due

2: Labor Day (Office Closed)

2-4: Wyoming Association of Fairs Convention • Cheyenne, WY

TBA: 13th Annual NICA West / Fairplex Tournament • Pomona CA

24-26: Washington State Fairs Association Annual Convention • Spokane, WA

Although these dates are based on sources believed to be reliable and true, they are subject to changes throughout the year. Visit our calendar at or view upcoming NICA News for updates, changes, additional dates, and more!

focused on


“One of the cool things that Phil Teague did was, he came out and actually worked in our business...” -Ryan Kuzma, Linn Enterprises Inc.

Property 30

July 2019 NICA News



Workers’ Compensation

National Independent Concessionaires Association, Inc.

For Off ice Use Only

1043 E. Brandon Blvd., Brandon, FL 33511 Phone: (813) 438-8926 • Fax: (813) 803-8460 Email: • Website:

Date: #: q Member Renewal


First Name:

Last Name:

Name of Business: Physical Address: Mailing Address:

City :

City :

Primary Phone Number :





Cell / Secondary Phone Number :



Age Range: q 20-35 q 35-50 q 51-70 q 70+ q Other :

NICA News Preference: q Mail q Email

Referred by :

Annual Membership Fees Associate Membership

Regular Membership q

A person or entity who provides services to the concession industry.

Regular Member..............................................................$150


Fair / Festival (over 75,000 attendance)......................$150


Fair / Festival (under 75,000 attendance)...................$100

q Retired Member.................................................................$50


Manufacturer / Distributor / Supplier..........................$150

Business / Group Membership


Carnival / Circus Operator..............................................$150


Association / Special Services......................................$150

q Additional Member..........................................................$100 q Employee Member.............................................................$75

Includes five memberships in one: one Regular Member, one Additional Member, and three Employee Members ($475 value).


Business / Group............................................................ $400

Additional Member : _______________________________________ Employee Member 1: ______________________________________ Employee Member 2: ______________________________________ Employee Member 3: ______________________________________ Regular membership categories Check a category below and provide a detailed description of your company’s services in the next column under Business Description.

Business Description Provide a detailed description of your business, products, and/or services below. This information will be used for your entry in the annual NICA Membership Directory and as keywords to search for your business on the NICA website.

________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________


Food / Beverage



Commercial Exhibitors / Retail / Merchants



Attractions / Entertainment








Guest Services

Credit Card #:

General Routing Information List all states / provinces where you conduct your business.


q q




Security Code:

Money Order q


American Express



Expiration Date:


___________________________________________________________ ___________________________________________________________ AD&D Insurance Policy The NICA-sponsored $10,000 AD&D Insurance Policy is provided to Regular Members. List a beneficiary and a phone number below.

Beneficiary : _________________________ Phone : _____________

Applicant’s signature


Signature of Credit Card Holder q I authorize NICA to charge the agreed amount listed above to my credit card information provided above. I agree I will pay for this purchase in accordance with the issuing bank cardholder agreement.

Automatic Renewal Option q I authorize NICA to make automatic renewal payments for my membership using the credit card information above. I shall update NICA with all changes to payment information or my intent to cancel automatic renewal payments prior to my next renewal month.

National Independent Concessionaires Association, Inc. 1043 E. Brandon Blvd., Brandon, FL 33511 Time Sensitive Mail • July 2019 Issue


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July 2019 NICA News  

Developing Leadership! Board of Directors Election Nominees, Hotel Reservation Information, Service: It's an Honor! Event Photos, Benefits,...

July 2019 NICA News  

Developing Leadership! Board of Directors Election Nominees, Hotel Reservation Information, Service: It's an Honor! Event Photos, Benefits,...

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