This Month’s Newest Members
Kim Burt
Albie’s Finger Foods
St. Louis, MO
Angie Eggers
Kent Precision Group Muscatine, IA
Patricia Hansen
YaYa’s Investments LLC Manteca, CA
Becky Harrison
Hain Celetail
St. Louis, MO
Meme Hupy
Deep River Snacks Brandon, FL
Bryan Huston
T. Marzetti Foods St. Louis, MO
Peter Kerr Fry Foods Tiffin, OH
Mickey Mariani Tropical Acai LLC
Pompano Beach, FL
Brittany Moran Generations Concessions Columbus, WI
John Muller Idahoan
St. Louis, MO
Tim Niemeyer
Sue Bee Honey
St. Louis, MO
Mark Parent
Lyons Magnus St. Louis, MO
Welcome to our 12 New Members! See page 33 for the 2025 NICA Membership Contest Leaderboard. “Together We Can!”
This Month’s Member Renewals
Judy Baret
JB Product Sales Inc
Clifton, NJ (2024)
Gary Barham
Hot Dog on a Stick San Marcos, CA (2007)
Constance Barham
Hot Dog on a Stick San Marcos, CA (2007)
Jeff Beaver
Old Style Foods Salisbury, NC (2012)
Raymond Bianco
Bianco’s Foods, LLC Anderson, SC (1995)
Shari Black, CFE
Wisconsin State Fair West Allis, WI (2010)
Matt Bribiesca µ
Bribiesca Concessions Holcomb, KS (1993)
Michael Broetsky
Broetsky’s Family Ent. Ocean City, MD (2006)
Vy Bui
Que Viet Concessions, LLC Fridley, MN (2022)
Kim Carroll µ Eagle Food Service Connersville, IN (1993)
George David Ciganovich Croessmann Wholesale, Inc. DuQuoin, IL (2012)
Chris Conkle, CCE
Conkle’s Concessions Association, Inc.
Lakeport, CA (2016)
Lisa Gallegos
Cruzer’s Cocina Fullerton, CA (2022)
Alexandra Graf Schnitzels & Giggles Bowie, TX (2011)
Erica Haag
Emma’s Cookie Kitchen / Kora’s Cookie Dough Greenbush, WI (2019)
Melody Hill µ State Fair of Virginia Doswell, VA (1993)
Keaton Irwin Nebraska State Fair Grand Island, NE (2011)
R. A. Kissel
Kissel Entertainment, LLC. Okeana, OH (2019)
Kathy Kramer, CVE, CFEE Central Washington State Fair
Yakima, WA (2006)
Siegrid La Fratta
Perfection Confections, Inc Ruskin, FL (1996)
Bill Lauther
Griff’s Catering Gibsonton, FL (2006)
Ryan Long, CCE
L & S Concessions, Inc. San Dimes, CA (2007)
Schuyler MacPherson
Ten Pound Buns / SDM Concessions, LLC Long Beach, CA (2011)
Stacia Markowitz
Mike’s Concessions Inglis, FL (1996)
John Meigs µ Meigs Concessions Inc Ogdensburg, NY (1993)
Letrice Midgett North Carolina State Fair Raleigh, NC (1994)
Saree Miller
Allegan County Fair Allegan, MI (2004)
Jennifer Murad Antelope Valley Fair & Event Center Lancaster, CA (2013)
Bill Olson
Greater Jacksonville Agricultural Fair Jacksonville, FL (2011)
Mary Prange
Emma’s Cookie Kitchen / Kora’s Cookie Dough Greenbush, WI (2019)
Nate Romig
Cellular Sales / Verizon
Authorized Retailer
Tampa, FL (2024)
Sal Serio
Sal’s T-Shirt Company
Gulf Breeze, FL (2023)
David Strum
Pretzel Factory Aurora, CO (2002)
Holly Swartz
Hitch-Hiker Mfg.
New Middletown, OH (2011)
Skye Tancer
Canfield Fair
Canfield, OH (2003)
Jon Tartaglia
Washington State Fair
Puyallup, WA (2000)
Melissa Thum
Thum Insurance Agency, LLC
Grand Rapids, MI (2014)
Jeff Tobin
Citrus County Fair
Inverness, FL (2017)
David Wilson
Chautauqua County Fair
Dunkirk, NY (2009)
James La Fratta µ Perfection Confections, Inc. Ruskin, FL (1993) µ 1993-2005 2006-2010 2011-2015 2016-2024
Thank you to our 40 Renewal Members for your continued support! “Together We Can!”
PRESIDENT’S MESSAGE
Jay Wells, CCE, President
During the first part of June, I received a call from Rey O’Day, our Executive Director. Realizing that Daryl Whicheloe, CCE, NICA Past President and Ex-Officio Director of Succession and Transition, Rey O’Day, and myself were going to be in close proximity of each other the week of June 8th, we all made arrangements to meet and spend the day together in Vallejo, CA. To no one’s surprise, there was a Fair getting ready to open June 12th through 15th—the Solano County Fair
This month I will take you through the day that we spent pre-Fair and the people we met. I’ve included some pictures—while I’m not a professional photographer, I did have my cell phone handy. After lunch we walked the grounds. The Fair is under relatively new management and a lot of the current staff there are also new to the Solano County Fair, but not new to the Fair Industry. We noted a lot of improvements that had been made recently or were in the process of being made to the grounds, buildings, etc. as we strolled. It was noted that live Horse Racing would not be part of the Solano County Fair in 2025 but you could enjoy the best Horse Racing from around the world in the comfort of a newly renovated Satellite Horse Racing Facility called “The Winners Circle.” Now we were off to the Administration Office to see who might be able to meet with us since the Fair was only a few days away. Everyone there was busy getting everything done that’s on the list. The only problem is when
A Meeting of Serendipity PRESIDENT’S MESSAGE
it’s finished, someone is always there with another list. The office was very busy with people coming and going. With all the questions being thrown around, “Oh Boy!” And YOU think you have a list of things to get done before you get open?!
We were able to meet with the new CEO Tom Keaney between phone calls and questions, snapping a few pictures and introducing ourselves. Tom, no stranger to the Fair Business, was previously the CEO of the Cloverdale Citrus Fair. The Pickering Events team was also well represented there. As many of you may know, Rick Pickering retired from his position as CEO of the California State Fair in 2022. I am starting to realize that word “retire” is only a word when you are part of the Fair Industry. Do you ever retire??? Think about it. Your knowledge and experience are still valuable as Rick has shown us by starting his company, Pickering Events, doing what he loves along with his family. Here at Solano, Rick, along with his sons Chris and Josh, were handling the Parking, Security, and Vendor Auditing. Another veteran of the Fair Industry was Rich Gravelle, the new Senior Business Analyst He is helping Tom gather and assimilate past Fair information to help Tom organize and utilize the information to produce a Fair that appeals to the Fair’s demographic. Rich is not a newcomer either, he has years of experience at the SonomaMarin Fairgrounds and Event Center in Petaluma, CA where he was their Business Analyst for 20
Tom Keaney, Solano County Fair CEO, and Rey O’Day, Executive Director
Rey O’Day with Josh, Chris, and Rick Pickering, Pickering Events
Jay Wells, CCE, President, Rey O’Day, Executive Director, Jessica Carpenter, Solano County Fair, and Daryl Whicheloe, CCE, Ex-Officio Director and Past President
years. While in the office we also met Jessica Carpenter, Business Assistant / Concessions and Commercial Exhibit Sales. We took time to explain and invite her to this year’s NICA Marketplace, which she plans to attend! A case of serendipity.
Back to School With NICA’s Benefits!
We are having NICA Special Events almost every week somewhere in the country, many on Fairgrounds where you are and others at destination spots. Whether it is one of the two conventions held yearly or one of the many gatherings held nationwide, these events offer the extended benefit of networking, education, and “camaraderie” (here’s that word again) with fellow NICA Members, Industry Professionals, and Fair Management. NICA is no longer that little organization with little to no input; it continues to grow, not only in its membership and benefits, but with our continued education, communication, and partnerships we have created in the Fair Industry. NICA has become a well-respected organization that others are looking to for information and guidance; they are asking for OUR INPUT!
It was just a few weeks ago that school was out for the Summer, and now it’s “Back to School” time again. Thankfully, NICA has a few Benefit Partners that will help you out during this time. You can find all those pencils, notebooks, and more at Office Depot thanks to our partner Entegra. Enroll in their FREE Local and Direct Savings Program by calling 866-ENTEGRA (368-3472) or by visiting www.nicainc.org/officedepot.
If your students are in need of a computer, let me point you in the direction of Dell Technologies, another NICA benefit. To sign up, go to www.nicainc.org/dell, select the “Get Coupon” button, and enter your email when prompted. You will receive a “stackable” coupon by email that will highlight various deals. So, if you or your student needs a new computer—the more you purchase, the more you can save!
The Certified Concessionaire Executive (CCE) Program is not just limited to those in NICA Leadership it is available to all NICA Members. Visit www.nicainc.org/CCE to complete the application. If you need assistance, reach out to anyone in the Office or on the Board and we will help you achieve this prestigious award. When you are a CCE, wear your pin to show you are a professional. Fairs look to see if you have it, too!
As I write this, please remember we are less than three short months—90 days—from our premier event of the year. NICA Marketplace will again be held at our home away from home, the Tuscany Suites! This is now our fourth year and it just keeps getting greater. If you haven’t made those reservations yet, stop reading and dig out your phone—make those convention registrations and hotel accommodations happen. Last year NICA Marketplace was and still is the talk of our Industry. This is YOUR convention and it will surpass last year. Your leadership has been busy these last few months reviewing topics you will want to hear and learn about. We will be releasing the complete itinerary very soon. The Trade Show will be bigger than ever before with more new Exhibitors as well as ones you have come to expect. Remember this convention is for you, our membership, so take advantage of it and slide things over on the calendar. Remember the dates: November 9–12, 2025 in Las Vegas. Last year over 40 Fairs attended that you could spend time with, talk to companies about your insurance coverage, review and consider new signage and graphics, new food ideas, and Commercial Exhibits for potential Fairs to consider. Everything we use in our Business, Education, Roundtable Discussions, and did I mention... it’s cheap, cheap, cheap! Your organization is doing it right, and it’s something that all our members can afford, so make a week of it with your family. Everyone is welcome!
Until next month, be safe and careful! As my motto goes, “Look Sharp, Be Sharp!” and NICA’s motto goes, “Together We Can!”
Daryl Whicheloe, CCE, Past President
DIRECTOR’S VOICE DIRECTOR’S VOICE A Day in the Life
I hope wherever you are, you are having a good Fair Season! For me, working in Oregon, California, and Washington, we are right in the middle of our busiest time of the year. This is what I refer to as “my crazy chaotic schedule.” July, August, and September are by far my busiest months, between ordering supplies and products, finding enough employees to work the Food Stands (something that seems to be improving slowly as time goes on), and having enough trucks and drivers to move all the equipment where it needs to go. Plus, keeping up with all the maintenance and breakdowns is definitely a challenge and a little chaotic!
A typical day starts with me having a plan—a plan that almost never stays the same as when it starts. I get up pretty early, I get on my golf cart and head from the RV Park to my Food Stands, and a Sysco driver will call and say they are at the Fairgrounds and can’t find where to go to deliver my supplies. “No problem,” I say. “I will come find you.” They say they don’t know what gate they came in, but they are close to a Ferris Wheel. That narrows it down a little, and I head in the direction I think they are at. I run into the Propane delivery guy and he doesn’t know how to get to the Food Court, so I turn around and show him where it is. Next, the Bread guy calls and says he will be there in fifteen minutes and asks if I could have a check ready for him. “No problem,” I say as I call my wife to get the check ready for him. Now the Pepsi provider
is waving me down and needs an order ASAP as their truck needs to be off the grounds by 9 AM. “Give me fifteen minutes to check my inventory and I will get back to you.” Then, an employee will call saying he is at the front gate and left his pass at home. “Give me a few minutes and I will bring you another pass.” He might be there for more than a few minutes with the way my day is starting. Then I get a call from security about one of my vehicles blocking a gate. I rush over to find it is not my truck, but I do know whose it is and give them a quick call to come move it. This is the first problem that has been solved this morning. Then the Fair Manager calls and says the Local TV News Crew just arrived and wants to do a Live TV Interview with me in thirty minutes, and asks if I could also bring about half a dozen of my newest Corn Dog items. “Sure, I can do that,” I say. I sit back on my golf cart, take a deep breath, smile, and remember that I am the one who created this crazy, chaotic life that I live. I smile again, take another deep breath, and hit the ground running.
I know like myself, 99% of Concessionaires also enjoy this crazy life that we have. We don’t commit to this lifestyle for the money, although it does help to pay the bills. For me, there is something very rewarding and precious about this time of year. Along with all of the challenges comes a great sense of community spirit and a large “CAN DO” team effort attitude from all the different people, groups, organizations, and businesses that are involved in putting on these great events week after week. It turns the crazy chaos into FUN crazy chaos.
I couldn’t think of or wish for a better way to go to work and raise my family. Wherever you are, I hope you enjoy a little crazy. We picked this career choice and should embrace it whole heartedly. And yes, the Sysco driver did get shown where to go!
I wish you all a great season and hope to see you in Las Vegas, November 9–12, 2025, for NICA Marketplace “Together!” or in Tampa for the next NICA Business Expo, February 9–11, 2026. Safe travels until we meet again. ▲
Sysco’s delivery truck making its rounds on the Fairgrounds
OFFICERS
President: Jay Wells, CCE
1st VP: Stacey Pittroff-Barona, CCE
2nd VP: Michelle Allen, CCE
Secretary: Sandy Class, CCE
Treasurer: Bary Bunts, CCE
DIRECTORS
Brandy Arredondo, CCE
Jacqueline Bradbury, CCE
Phil Delahoyde
Bryan Enloe, CCE
Dan Lusenhop
Nathan Vandewarker
Mickey Venegas
Nate Wells, CCE
Daryl Whicheloe, CCE
Trent Wilkes
PAST PRESIDENTS’ COUNCIL
Kim Barr, CCE
Vincent Nelson, CCE
Daryl Whicheloe, CCE
Sandy Class, CCE
Don Delahoyde, CCE
Kathy Ross, CCE
Dan Lusenhop
Dominic Palmieri, CCE
Paulette Keene, CCE
Joe Potillo, Jr.
Greg Miller, CCE
Tom Sattler, CCE
Russ Harrison, CCE
Richard Busse, CCE
Tom Hodson, CCE (Deceased)
Jim Hodson, CCE (Deceased)
Tim O’Brien, CCE
Ron Smith
Adam McKinney, CCE
Mike Pence, CCE
Jack Woods, II, CCE
Bob Hallifax, CCE
Frank Parnell, CCE
Larry Orme (Deceased)
Larry Sivori
Rich Wright
Bill McKinney, CCE (Deceased)
Arthur Pokorny, Jr.
Gene O’Brien, CCE (Deceased)
STAFF
Executive Director : Rey O’Day
Communications Manager & NICA News Editor : Jesse Willard
Senior Event & Project Manager:
Ann Menchen
Membership & Office Assistant:
Mary Vega
Commercial Exhibits Council
Coordinator : Jeff Thornberry, CCE
Interim East Council Coordinator :
John Juliano, CFE
Midwest Council Coordinator :
Dennis Larson, CFE
West Council Coordinators :
Don Delahoyde, CCE & Julie Dunn
NICA FOUNDATION
President: Audrey Poole
VP : Daryl Whicheloe, CCE
Secretary : Rey O’Day
Treasurer : Kathy Ross, CCE
Michelle Allen, CCE
Reilly Berk
Carmel Dyer-Pittroff, CCE
James McConnell
Vincent Nelson, CCE
Stacey Pittroff-Barona, CCE
Larry Sivori
Ron Smith
COMMERCIAL
EXHIBITS COUNCIL
Nancy Chapman
Nathalie Harrington
Christopher Nielsen
Edward Reeder, Sr.
Ryan Rickey
James Toler
Denise Warner
David Webster
Diana Wolf
EAST COUNCIL
Bary Bunts, CCE
Ryan Collmer
Whitney Fraleigh
Robert Groscurth
Ryan Hagy
Vito Marotta
Gino Orlandi
Patty Tessari
Michael Zdebiak, Jr.
MIDWEST COUNCIL
Connie Boesen
Chad Kolar
Bruce Kozelou
James McConnell
Richie O’Neil
Matt Ribar
Mickey Venegas
WEST COUNCIL
Carmel Dyer-Pittroff, CCE
Rodney Fazackerley, CCE
Alan Harrington
Gigi Horowitz, CCE
Miki Martin, CCE
Kevin Peck
Albert Valadez
Nate Wells, CCE
Gus Whicheloe
Nick White, CCE
During the Summer we are all Busy Bees!! “Busy Bee” is an idiom used to describe someone who is very active, industrious, and constantly engaged in a variety of tasks or activities. It implies a high level of energy and a tendency to accomplish a lot...
Saddle Up! Rey O’Day, Executive Director, visited Cheyenne Frontier Days with Courtny Hinds, CCE, Wyoming State Fair General Manager, and ran into members of their Fair Family, including Nate Janousek, Fun Biz Concessions, and more!
The agreement also removed fuel surcharges from deliveries. In addition, they continue to support NICA activities such as Marketplace through the annual conference allowance.
However, the biggest change is to the Sysco Margin Schedule. Sysco agreed to drop the “Frozen” Margin from 11% to 10% and the “Canned and Dry Goods” Margin from 13% to 10%. Within this category Shortening will be 7.5% and Sugar will be 6%. This positively affects some of our most commonly purchased items. Rarely does an agreement contain lower pricing formulas. Kudos to Sysco for doing so!!!
John Hanus, Entegra, Jared Hanselka, Sysco, and Drew Ammerman, Sysco, met for a day during the OC Fair with our NICA team to establish ways to provide better pricing and service across the country. Together we are committed to building better bottom lines and more dependable service, sometimes with mixed results, but always with optimism because we know that when the program entities work together seamlessly it is very good for you, the Fairs, and the Fair Guests.
We have a new three-year Office Lease at our location in Brandon, FL that includes a courtesy carpet, flooring, and paint refresh. We were able to hold the annual increase down to 1½% from their requested 3%. The location has served us well. We are also proud of persistently paring down, organizing, and digitalizing 32-plus years of stuff that has accumulated.
Our NICA Gatherings are in full swing. Our East, Midwest, West, and Commercial Exhibits Councils, along with onsite members provide refreshments, Industry news, access to Fair Management,
networking, and camaraderie. Since Summer began, our members have:
• attended a Field Day at Alameda County Fair and played Bingo at San Diego County Fair
• enjoyed a 4th of July Breakfast at Monroe County Fair
• learned about the benefits of the Ohio State Fair’s construction project
• honored a favorite maintenance team employee at OC Fair
• met Phil Teague, Hummel Group, who provided an update on the insurance world at the Wisconsin State Fair
• welcomed a visit from the Sysco team at the Illinois State Fair
• heard the latest news on the current Guest Worker Visa Initiative at the Iowa State Fair
As of this writing, the North Idaho State Fair, Minnesota State Fair, Oregon State Fair, and Sandwich Fair are all planning for their gatherings later this month, with more to come in September. Go enjoy some NICA Summertime Hospitality! One of the desirable results of our gatherings is New and Renewing Membership continues to increase. A huge Thank You to those who proudly and earnestly invite others to join. We are first a Membership Organization; YOU, our members are literally the LIFE Blood of NICA!
NICA Marketplace “Together!” planning is well underway. The Trade Show is developing a good mix of products and services that our members use and Commercial Exhibitors looking to expand their routes. It is not full yet, so if you have a lead please call the NICA Office at (813) 438-8926
Programming is shaping up around a “Dollars and Sense” theme with many Industry Leaderled Panels, “How To” Sessions, and Roundtables to support this concept. Right now we are all talking about money-related concerns and trying to provide common sense solutions to them. Thank you to the many who have suggested topic ideas. Our NICA team, NICA Council Coordinators, and collaborators Kathy Ross, CCE, Foundation Treasurer, and Courtny Hinds, CCE, Wyoming State Fair, are our NICA “Busy Bees” pulling it all together. We bring the Sights and Smells of Summer to our Fairs… Keep up the good work!!!! On a final note, “Chillax!!!!” is my new favorite word. Do it often!
Association ANNOUNCEMENTS
Do you have any announcements you would like to share? Contact us at (813) 438-8926 or nica@nicainc.org
Allegany County Fair Hosted a Picnic for Concessionaires in July
Allegany County Fairgrounds hosted their annual Independent Concessionaires Picnic on July 18th in Cumberland, MD. Fair Manager Kevin Kamauf provided updates, asked Concessionaires for their comments and concerns, and thanked them for being an essential part of the Fair’s success. County Administrator Jason Bennett also expressed his gratitude. Thank you to the Allegany County Fair for their support of Concessionaires and for another great event, as well as to Bary Bunts, CCE, Treasurer, for capturing it on NICA Live! Summer Gatherings are a great way to emphasize “Together We Can!” ▲
sign of
Share Your News on NICA Live!
Attention NICA Members, have you joined us on NICA Live? NICA Live is a Facebook page dedicated to bringing live communication to the forefront of NICA. To join, all you have to do is scan this QR Code or visit facebook.com/groups/nicalive. We look forward to seeing your news, stories, and photos! ▲
Director Nominations Are Due On September 30th
It’s that time of year! NICA is accepting nominations for next year’s Board of Directors. Joining NICA’s Board offers many opportunities to have your voice heard, connect with other professionals in the Fair Industry, and to further the work of NICA. The due date is September 30, 2025, so don’t delay! All nomination forms can be found online at nicainc.org/nominations and may be emailed to nominations@nicainc.org, faxed to (813) 803-8460, or mailed to NICA, 1043 E. Brandon Blvd. Brandon, FL 33511. “Together We Can!” ▲
County Administrator Jason Bennett thanking Concessionaires
Allegany County Fair Manager Kevin Kamauf speaking at the Independent Concessionaires Picnic
Allegany’s
support
What’s a Fair Picnic without Food?
For over 60 years and three generations, RJ Schinner has been a leader in the wholesale distribution of plastic and paper packaging and disposables, proudly serving the food service, supermarket, and sanitation markets as a partner in success.
As the largest independent redistributor in the US, our customers benefit from our enhanced flexibility, our quick to market operation, and the advantage we have of not being tied to Wall Street expectations like many of our competitors.
Simply Gluten
Free Won “Best New Food” at Saratoga County Fair
Congratulations to Linda and Vincent Nelson, CCE, who won the “Best New Food” Vendor Award from the Saratoga County Fair in July. The Saratoga County Fair’s announcement read, “A big congratulations to Simply Gluten Free and all of the other winners of the 2025 Saratoga Fair Vendor Awards. Well done everyone!” Although the Nelsons have specialized in traditional Fair Food Staples, they decided to try something a little different with Simply Gluten Free, their new Food Stand featuring 100% Gluten Free Fair Favorites such as Corn Dogs, Deep Fried Oreos, Funnel Cakes, and Chicken Tenders. So far, it’s been a big hit! Before hitting the road this year, the Nelsons shared, “We’re excited for some new adventures this Summer! Stay tuned to see what we’ve been cooking up. Big things are on the way, and we can’t wait to share them with you!” ▲
Jennifer Flinton, Saratoga County Fair General Manager, and Lauren Delaney, Fair Director, presenting the “Best New Food” Ribbon to Linda and Vincent Nelson, CCE, Foundation Trustee and Past President
Phil Tommy Julie Gina Andy Lynn
Commercial Growth
Jeff Thornberry, CCE, Commercial Exhibits Council Coordinator
NICA’s Commercial Exhibitor Membership is experiencing unprecedented growth, largely due to the association’s wide array of benefits. As a buyer’s group, NICA leverages the collective purchasing power of its members to secure substantial discounts on commonly used products and services. Beyond these significant cost savings, NICA also provides invaluable benefits that enhance our members’ relationships and strengthen their place within the Industry. These include opportunities for access, networking, and camaraderie.
Access
NICA excels at creating events where professionals can connect. For instance, NICA Marketplace “Together!” held in Las Vegas from November 9–12, 2025, provides an excellent venue for networking and showcasing products or services. Additionally, NICA Gatherings offer a wonderful opportunity for our members to relax, reconnect with friends, and network with their peers. Looking ahead, NICA will be hosting its Business Expo, February 9-11, 2026, in Tampa, FL. A great way to stay in the know is the weekly NICA Now! email for the latest event updates.
Networking
NICA events present opportunities for Fair Management and Businesses to connect and exchange information. These interactions help foster personal and business growth by building relationships and sharing ideas, ultimately enhancing members’ visibility and credibility within the Industry.
Camaraderie
Spending quality time together helps our members build mutual trust and respect. As we get to know each other better,
we strengthen our connections and work more collaboratively. This shared time outside of our daily routine brings us closer, contributing to a strong sense of community and making us more resilient to adversity. See the next page for a list of our Summer Gatherings so you can plan to attend or make a note for next year in case you missed it.
The NICA Commercial Exhibits Council recognizes the importance of access, networking, and camaraderie for Fair Professionals. To foster membership growth, we are asking you to invite prospective members to come to our NICA Gatherings at Fairs this Summer. We believe that by attending these events, they will experience the benefits of our association firsthand, clearly demonstrating the value of membership.
For example, the recent NICA Bingo Potluck Gathering at the San Diego County Fair was a resounding success. West Council Member Gigi Horowitz, CCE, Owner of Fun Time Foods, did an outstanding job organizing the event, with significant contributions from Carmel Dyer-Pittroff, CCE, The Original Australian Battered Potatoes Teri and Norma Crutchfield managed the Bingo Games and Opportunity Prize donations, while Lisa Porcelli of Candyland and David Silvestri of Fun Time Foods sold Bingo Cards and Tickets. Over 100 people attended, including eight young families with their children. Commercial Exhibits Council Member Denise Warner of Happy Cheeks offered face painting, which was a hit with guests, and Lisa Patterson of Fairtime Fudge and Gourmet Apples brought play sand that kept the kids entertained. Carmel added to the fun by donating balls, hula hoops, and bubble guns, which the children absolutely loved. Approximately 25% of attendees were Commercial Exhibitors, many of whom expressed interest in attending NICA Marketplace Council Members Gigi Horowitz, CCE, James Toler, and Alan and Natalie Harrington did a fantastic job encouraging Commercial participation. Exhibitors also stepped up with an impressive number of prize donations, and Brice Linglet, West Coast Innovations, provided the public address system. Thank you to everyone who helped make this event such a memorable gathering!
Those wanting to enhance their Commercial Exhibits Business will want to attend NICA Marketplace “Together!” November 9–12, 2025 at the Tuscany Suites and Casino in Las Vegas, NV. This convention is specifically for Commercial Exhibitors, Food and Beverage Concessionaires, the Companies that provide their supplies and services, and the Fair Management with whom they do business! This platform allows Exhibitors to network, promote their companies, and learn from one another all in one place. This event features a Trade Show, Networking Sessions, Educational Programs, and significant Sponsorship Opportunities. NICA Marketplace’s tight focus makes it extremely productive and cost-effective.
Alameda County Fair
To maximize your return on investment, I suggest that you include as many of its facets as possible into your marketing strategy! For example, Sponsors are recognized for their support, thus elevating their stature, and drawing positive attention from attendees. Setting up a display in the Trade Show guarantees that your Exhibit will be seen by key decision makers from some of the most successful events. You can sell your product here, too! Finally, you will want to attend as many Educational and Networking Sessions as possible. Attending NICA Gatherings is a simple and enjoyable way to support your association. To help NICA grow, please consider bringing a friend or fellow Business Owner to our next event. They will appreciate the invitation, and you will be introducing them to the many benefits of NICA Membership “Together We Can!” ▲
Summer Gatherings
Monday, June 23rd at 3 PM
Field Day at the RV Park
San Diego County Fair
Monday, June 23rd at 4 PM
Bingo at the Michelob Ultra Stage
Ohio State Fair
Tuesday, July 29th at 1 PM
Gathering at the Buckeye Room
OC Fair
Thursday, August 7th at 9 AM
Breakfast at Chuckwagon
Wisconsin State Fair
Thursday, August 7th at 11 AM
Gathering at Blue Moon Tavern at the Park
Illinois State Fair
Monday, August 11th at 10 AM
Gathering at the Director’s Lawn
Iowa State Fair
Tuesday, August 12th at 1 PM
Gathering at the Back Alley Bar
North Idaho State Fair
Monday, August 18th at 11:30 AM
Gathering Near the Grandstands
Oregon State Fair
Tuesday, August 26th at 12 PM
Luncheon at the Picnic Area
Minnesota State Fair
Tuesday, August 26th at 6 PM
Gathering at The Hangar
Sandwich Fair (IL)
Thursday, September 4th at 10 AM
Gathering at the Round House Picnic Area
New Mexico State Fair
Monday, September 8th at 8:30 AM
Gathering at Tingley Coliseum Foyer
Clay County Fair (IA)
Wednesday, September 10th at 1 PM
Gathering at the Coca-Cola Hospitality Tent
The Big E
Wednesday, September 10th at 7 PM
Bingo at Dolly’s Honky Tonk
What’s For Sale?
Each year, millions of visitors explore the vibrant aisles of Fairs, Festivals, and Special Events looking for something that catches their eye or speaks to their heart. While food may be a favorite draw, Commercial Exhibitors play a huge role in creating unforgettable experiences, offering one-of-a-kind items, live demonstrations, and a chance to connect with the people behind the products. This month, we spoke with four standout NICA Members from the world of Commercial Exhibits who share what inspires them, how they adapt to trends, and what keeps them coming back each year. These Concessionaires remind us that passion, creativity, and connection are “What’s For Sale!”
When Lupita Carrasco and her husband Mitch Politi launched Mi Amor Just For You in 2022, their mission was personal: to share a piece of Puebla, Mexico with the world. Born and raised in Puebla— the birthplace of Talavera pottery Lupita grew up surrounded by colorful ceramics and rich artisan traditions. After Mitch’s first visit to Puebla, he fell in love with both the culture, the craftsmanship, and especially the iconic Talavera mugs. One mug turned into a daily ritual, and soon the couple knew they wanted others to experience that joy too. Since then, Mi Amor has grown into a full-time Family Business, traveling to Fairs and Festivals around the country and offering handmade, meaningful goods to thousands of customers. Their offerings include hand-painted Talavera Pottery, Aromatherapy Candles made with soy wax and essential oils, and a Hat Bar that celebrates the hat-making tradition of Guanajuato using ecofriendly materials like vegan suede and Bolivian
wool. Even the Jewelry is personal, with each piece handmade by Lupita’s mother using quartz, freshwater pearls, and silver. As the business has evolved, so has their approach to selling. Lupita shared, “Being a Commercial Exhibitor has changed from simply setting up a Booth to creating a Full Brand Experience.” According to her, today’s customers are looking for more than just a transaction—they want connection, authenticity, and meaning. Mi Amor has embraced that shift by designing their Booth to reflect their brand’s heart and heritage, from seasonal color palettes to curated displays. Social media, too, plays an important role. “It helps us connect with people before and after the Fair,” she recalled, “turning one-time customers into long-term supporters.” Though the days can be long, Lupita said the Fair Industry continues to bring her joy: “One of the best parts is meeting new Vendors, discovering different cultures, and forming friendships that often turn into family.” Many of their customers return year after year, and those relationships have become a meaningful part of their journey. That sense of connection only deepened after joining NICA and exhibiting at last year’s NICA Marketplace: “NICA has truly opened doors for us,” Lupita said. She credits these relationships with helping them gain access to some of the country’s most prestigious events in the Southwest. “Now, we no longer walk this path alone—we have a network of support, guidance, and encouragement. It’s a community that believes in you and lifts you.” For those just starting out, Lupita offers heartfelt advice: “Start with passion, stay organized, and be open to learning. Small changes can make a big impact. Stay flexible, keep evolving, and be patient—growth takes time, but it’s worth it!”
Patricia Brinson founded Glamberry in 2021, selling handmade bath bombs online. What first began as a way to stay busy as a mom and housewife in Winnie, TX, has since blossomed into a fast-growing business fueled by creativity, innovation, and a lot of heart. When she made her debut at the Ohio State Fair in 2023, the experience changed everything. Patricia shared, “It was very well received. Especially once I incorporated 3D Products—they’re a hit with kids and families!”
Lupita’s wide assortment of items at Mi Amor Just For You
Today, Glamberry has left bath bombs behind and now specializes in high-quality, colorful 3D Printed Figurines, Fidget Toys, and Interactive Items. Her entire garage has been transformed into a full-fledged production space, complete with air conditioning and 20 3D Printers running from morning to night: “We’re producing constantly. If I’m not checking on printers, I’m doing paperwork or managing the business behind the scenes.” Patricia designs, prints, and assembles many of the pieces herself, with help from her husband Eric and her son. She shared, “It really is a Family Operation!” Patricia puts a strong emphasis on quality and finish: “With 3D Printing, you can make it cheap, but that’s not my goal,” she said. “I want to offer something that’s well made, has multicolor detailing, and won’t break easily. I get compliments all the time from professionals in 3D Printing who are impressed with our quality.” Her experience is also driven by fun and collectability. At her events, she offers deals like “buy four, get one free” to encourage collecting, gifting, and even trading among visitors. Patricia constantly cycles in new designs based on what customers are asking for. She said, “They’ll tell you what they want—you just have to listen!” She also keeps a close eye on social media trends to stay ahead of what’s popular: “We’re always researching. What’s hot right now? What are people actually going to buy? The goal is to keep evolving with what our customers need.” For Patricia, the best part of the Fair Industry is the people. She explained, “Every Fair is a social experience. You meet your Booth Neighbors, swap stories, and learn from each other. It’s always a wonderful environment.” In fact, Patricia joined NICA after being encouraged by one of her neighbors: “They said great things about NICA and how helpful it was for networking and growing your business.” She’s now planning
to attend NICA Marketplace as a Trade Show Exhibitor: “I’d love to network more, talk to Fairs, and see how far we can go!” When it comes to launching a business in the Industry, Patricia’s advice is simple: “Start small, learn your customer, and grow slowly. Once you really understand your customer, everything else will follow.”
With roots in the Netherlands and decades of global experience, Ingo Van Styn has built Euroshine into one of the most far-reaching Commercial Exhibitor Businesses in the Industry. From State Fairs to International Expos, he and his family have pitched products everywhere from Germany and Sweden to Alaska and Florida. “I grew up in it,” he said. “My Dad started doing this in 1960, and I joined him in 1970 when I was only 15 or 16. It’s exciting—you go different places, meet different people and cultures, and you deliver a good product. When you do a show for 30 or 40 years in a row, people come back.” After years of touring across Europe and operating offices in France and Holland, Ingo moved to the United States in 1985. Today, Euroshine attends nearly 300 events annually across nearly every state. Euroshine’s flagship product is the Euro Scooter, a lightweight, electric people-mover with a top speed of 22 miles per hour and a range of 35 miles: “It’s not a handicap scooter—it’s more like a Segway. You can take it camping, to Fairs and Car Shows, or even Disney World.” He joked, “Otherwise you’re walking 10 miles, and by 5 o’clock you’re dead!” The company also offers high-end items like 4x4 Golf Carts, the EuroBody Shaper (a vibration-based exercise platform), and long-time staples like handmade German Cookware, Pillows, Sheets, and other “As-Seen-On-TV” Favorites. Over the years, Ingo has even partnered with names like Billy Mays, selling products on the Home Shopping Network. But longevity in the business isn’t without
Patricia’s 3D Printed Items are a hit with kids and collectors Ingo’s Euro Scooters on display in the Commercial Hall
its challenges. He shared, “After COVID, America became really expensive. Parking at Fairs is $20–25, admission went up, and food is expensive—it’s hard for families. When people leave money at the gate, they have less to spend inside.” Euroshine has adapted by focusing on fewer, higher-ticket items and maintaining large inventories so they can always meet demand. Despite economic fluctuations, Ingo sees a bright future ahead. He said, “Things are a bit tighter, but the Fair Industry is still the easiest and best way to make money. If you have a good Fair with lots of people, you have a chance to do well. The only thing that changes are the products and the salespeople,” Ingo said. “The good Fairs are always there, so we keep going back, year after year.” His advice for newcomers? “Work hard! You’ll pay for your lessons. Some shows are good, some are bad, but stay focused—and always keep something for a rainy day.”
Wendy’s boutique selections keep customers coming back each year
Wendy Kupser’s journey into the Retail World began the way many great stories do—as a customer. After shopping at the Fair five years ago, she and her husband Brad took the leap and bought Simply Barbara, a well-established Clothing Boutique that had been operating for 35 years under its namesake founder, Barbara. “We were looking for something we could do together as a semi-retirement,” Wendy explained. “We wanted something fun and meaningful—and we found it in this business!” After testing the waters by doing a few shows with the original owner, they were sold—not just on the business model, but on the community. Wendy and Brad now travel to events in states like TX, OK, IA, WY, and NV, among others. Though Minnesota is still home, the road has become part of their rhythm. “We’ve enjoyed becoming friends with other Vendors along the road. You find out that you have a family out here,” she stated. When Wendy took over, she made it a point to honor the original customer base while also gently evolving the product selection. “I haven’t wanted to do too many changes to the Clothing lines,” she said. “I’ve kept a lot of the same Vendors Barbara used—tried and true—because people recognize it and look for it.” At the same time, Wendy has introduced new product lines, including Handbags, Tumblers, and Accessories
aimed at younger customers. She shared, “It’s really a blessing, seeing repeat customers year after year. I may not always remember their names, but I recognize the faces. Sometimes they’re even wearing what they bought from us the year before!” Through her involvement with NICA and exhibiting at NICA Marketplace, Wendy has gained valuable support, including new show leads and benefits like discounts through Fiserv. She added, “I’d love to come back to NICA Marketplace again so I could attend the training sessions, too!” Last year’s event also offered Wendy the opportunity to connect with leaders in the Fair Industry. She said, “It was great to talk to them without the rush of setup or business. That was really special!” As for what’s next, Wendy plans to continue growing the business while enjoying life on the road. She mused, “We’re 60 now, so we don’t know how many years we’ll be doing this, but we want to make the most of it!” For other new Vendors considering a similar path, her advice is simple: “You have to be willing to work hard. You can’t be lazy. If you enjoy people, and you’re willing to ride the ups and downs, there’s a lot to love about this life!”
From handcrafted treasures to topselling demos, each of these Commercial Exhibitors brings something truly special to the Fairgrounds. Their stories are reminders that behind every Exhibitor’s Booth is a person— or family —full of passion, pride, and perseverance. As the Fair Industry continues to evolve, it’s these personal connections, cultural traditions, and innovative products that help define the experience. Whether it’s your first year or your fiftieth, there’s always something new— and someone inspiring —just down the next aisle. So the next time you find yourself wandering through a Commercial Exhibit Hall, stop and ask, “What’s For Sale?” You might just walk away with something unforgettable. ▲
All Meat Hot Dogs 10# Box:
Pre-Skewered 7” (9/1) Hot Dog
Pre-Skewered 6” (10/1) Hot Dog
Pre-Skewered 10” (6/1) Hot Dog
Pre-Skewered 11.25” (4.5/1) Jumbo Hot Dog
Regular Hot Dog 10” (6/1)
Regular Hot Dog 7” (6/1)
Pre-Skewered 10” (2.5/1) Jumbo Polish
Jumbo Polish 10” (2.5/1) Polish Sausage (3/1)
ALL BEEF Hot Dogs 10# Box:
Pre-Skewered 6” (10/1) Hot Dog
Pre-Skewered 10” (6/1) Hot Dog
Chicken Hot Dogs 10# Box:
Pre-Skewered 6” (10/1) Hot Dog
Pre-Skewered 10” (6/1) Hot Dog
By "SPECIAL ORDER"
Pre-Skewered Bacon Wrap Hot Dog
Pre-Skewered Jalapeño & Cheddar Hot Dog
BBQ Pulled Pork Tubs (5-lb tubs) 20# Box
Join us at NICA Marketplace “Together!”
November 9 –12, 2025 at the Tuscany Suites and Casino in Las Vegas, NV. This year we will feature a Non-Exclusive Trade Show, Educational Sessions led by Hands-On Event Industry Thought Leaders, and Networking Opportunities that are both welcome and comfortable— a place where we all understand we are Customers of each other and “Together” we share a Fair Guest to serve. Now is the best time to register!
This show is affordable, offers great networking, and is lots of fun! This is also where we will work on solutions to the concerns coming out of 2025 with our Trade Show Exhibitors, Fair Leaders, and each other. Much more than a conference, this event is uniquely tailored to the needs of a vital group of Industry Professionals. We urge you to invite others to attend, too! If you know you are coming, register and save with Early Bird Registration . See you in Las Vegas!
“I wanted to share what an impactful experience we’ve had with NICA . We were struggling to secure Retail Space for some of our new products, and despite frequently submitting applications, we weren’t getting into the events we targeted. A fellow Commercial Exhibitor recommended that we set up our display in the NICA Marketplace Trade Show We did, and it proved to be an invaluable opportunity to meet various Show Managers and Promoters in person, allowing them to see our products firsthand. As a direct result, we were accepted as a Vendor for one of the Fairs
we had been trying to get into. The amazing location we have at this event today is a direct result of our exhibiting in NICA Marketplace !”
$149 Early Bird Member Registration
Register yourself and additional attendees for NICA Marketplace by selecting the link at nicainc.org/marketplace and logging into your Membership Account. You may choose a Member ($149) or Non-Member ($179) rate. Marketplace Registration includes Monday Box Lunch, Tuesday Trade Show Lunch, Trade Show Reception, and Closing Celebration Reception. Register by October 1, 2025 & Save $50
Book Your $95 Hotel Room Online
Book your hotel reservation at $95 with no resort fee ($48) at nicainc.org/marketplace by selecting your check-in and check-out dates, along with your occupancy needs. Don’t delay!
Become a NICA Marketplace Exhibitor
Reserve your Marketplace Trade Show Booth for $1,195 (two attendee registrations, draped space and Exhibitor ID sign, 8’ x 10’ location, and more included) at nicainc.org/marketplace
Marketplace Membership Promotion: When registering, add or become a new NICA Member for $125 and you will also receive the $149 Early Bird rate ($80 savings)
Denise Ho, Luxe Retail
Luxe Retail onsite at the San Diego County Fair
Past Trade Show Exhibitor
Strengthening
Our Relationships
The NICA Advisory Committee represents a vital cross-section of the Industry, bringing together Fair Managers from across the country to share insights, foster collaboration, and address the challenges that shape the way we do business. This group meets annually with the NICA Board of Directors at the IAFE Convention, offering invaluable perspectives and sparking conversations that drive innovation and strengthen relationships across the Industry. Through their collective expertise, they shed light on key topics such as communication, safety, emerging trends, promotions, and, most importantly, strengthening relationships between Fairs and Concessionaires. We had a chance to speak with a few members of our Advisory Committee to learn more about them and their unique roles in the Fair Industry.
Amanda Schlatre, Senior Manager of Exhibits and Events at the Houston Livestock Show and Rodeo, is one of the newest members of the NICA Advisory Committee, bringing a fresh perspective from one of the largest and most complex events in the country. She shared, “When I joined the Committee, I was really excited to hear the conversations that were happening. They’re candid, constructive, and focused on long-term solutions. That’s exactly what this Industry needs.” Amanda’s role in Houston gives her a front-row seat to the intricacies of Exhibitor and Vendor Management at a large scale. With more than 300 Commercial Exhibitors and Food Vendors, she sees the importance of clear communication and strong partnerships daily. “We want our Vendors to succeed, and we want to give them the tools to do that,” she said. “But success doesn’t happen in a vacuum. It requires guidelines, expectations, and trust.” One of the ways her team fosters that trust is by maintaining
Advisory Committee
year-round relationships, not just transactional ones. She explained, “We’re in touch with our Vendors constantly. They know we’re here to help them grow their business while also protecting the Guest Experience. It’s a balance, and we don’t always get it perfect, but we do work hard at it.”
Amanda also values the collaborative spirit she’s found on the Advisory Committee: “It’s refreshing to be in a space where people genuinely want to solve problems together. We’re asking questions like ‘How can we better support Operators? How can Fairs be more transparent and consistent? And how can both sides better meet the needs of the public?’” She noted that the challenges Vendors face—like staffing, rising costs, and shifting consumer expectations—are echoed on the Fair side, too. “There’s real alignment if we take the time to see it,” she stated. “And when we can meet at the table with open minds and shared goals, we all benefit.” While her background is The crowds build at the Houston Livestock Show and Rodeo
rooted in large-scale planning, Amanda believes the core values of the business apply everywhere. She shared, “Whether you’re a County Fair or a Major Exposition, it all comes down to people. Strong relationships. Clear expectations. Mutual respect. That’s what builds a better Fair.”
Bryan Schulz, CFE, General Manager of the Kansas State Fair, has served on the NICA Advisory Committee since last year, and he approaches the role with the same straightforward style that defines his leadership. “Communication is everything,” he said. “We have to talk, and we have to listen. There’s a difference between reacting and responding, and sometimes you just need to pick up the phone and have the conversation.”
Bryan’s career began at the Red River Valley Fair in ND, where he worked his way up from Marketing Director to CEO. Now at the helm of the Kansas State Fair, he brings decades of experience—and a firm belief in accountability. He shared, “I’m not afraid to ask the tough questions, but I also don’t want to operate without guidance. The Advisory Committee gives us the chance to sit down with Concessionaires and say, ‘What’s working? What’s not? And what can we do better?’ It’s a chance to be honest, respectful, and solution-focused.” In Kansas, Bryan has placed a high priority on building consistency across the Fairgrounds— from electrical standards and signage to pricing transparency and contracts. “We did a full audit of what we were charging Vendors and why,” he explained. “We want to be fair, but we also want to make sure we’re running a sustainable operation. You can’t just guess; you have to know what things
cost.” He’s also been outspoken about making sure that Fairgoers get the best experience possible. He reflected, “At the end of the day, we’re here for the Guest. That means good food, good service, and clean grounds. If we’re not delivering on that, we’re not doing our jobs. And that applies to everyone— Management, Operators, the whole team.” Bryan appreciates that the Advisory Committee allows both sides to learn from each other. He said, “Sometimes we forget that Fair Managers and Vendors are dealing with the same issues—staffing, costs, changing expectations. We’re more aligned than we think. This Committee helps highlight that.” He’s also encouraged by the direction things are heading: more transparency, more fairness, and more collaboration. He noted, “We have a lot of good people in this business. If we treat each other with respect and keep the lines of communication open, there’s nothing we can’t work through.”
Jo Reynolds, CFE, General Manager of the Warren County Fair in Iowa and Past Chair of IAFE, is entering her third year on the NICA Advisory Committee. She brings with her the unique perspective of someone who has grown up on the Fairgrounds. She recalled, “I’ve known nothing else my whole life! I basically was brought up as the Third Generation of Fair Managers in my county.” Since her Dad was the Fair Manager, that’s who she learned from the most: “I worked in many different areas of the Fairgrounds while growing up. As I grew older, I realized he was teaching me how to adapt to situations, and what the whole picture looks like to run a Fair.” Today, Jo leads a Fair that prides itself on community
The night is much brighter on the Warren County Fair’s Wheel
An end to another successful day at the Kansas State Fair
connection and strong partnerships between the Fair and its Vendors: “We need them and they need us, and I think we all need to realize that.” That’s part of why she values her time on the Advisory Committee. She shared, “Where do we, as Fair Managers, need to step up our game to help? What are we doing that has them thinking, ‘Why do they do it that way?’ If we know where our shortcomings are, that’s how we learn.” As 2024 Chair of IAFE, Jo saw has seen firsthand how these conversations influence the Fair Business: “NICA has become a real partner in the Industry, and the camaraderie, the conversations, and the networking that we all do is really an asset. We’ve been doing it for years, and it’s always a productive discussion.” She adds that building trust is about meeting people where they are located. At Warren County, that includes annual events like a Carnival Picnic for workers and meetings with Food Vendors before the Fair to share feedback and expectations. She said, “It’s nice to have that connection with people who will be honest with you. We have a really good relationship, not only with our Carnivals but our Concessionaires, too. We’re not always going to agree, and that’s okay. If we’re working toward a common goal and taking the time to understand one another, that’s when real progress happens.” Looking to the future, Jo believes the Industry needs more collaboration: “There’s power in sitting across the table, working toward something better,” she said. “That’s how we move the Industry forward—together.”
Dan Mourning, General Manager of the New Mexico State Fair, has served on the NICA Advisory Committee for several years. He shared, “It’s been extremely beneficial and educational. I really believe the NICA Advisory Committee has been a great resource. I’m a solution-driven person, and I see that same mindset in the NICA Board. Let’s solve problems together!” Dan is known for his straightforward leadership style: “I’m a very frank person. I don’t sugarcoat anything. And I feel comfortable in this environment being able to be open and honest.” He didn’t grow up in the Fair Industry—in fact, his career began in hospitality and real estate development before leading the New Mexico State Fair over 15 years ago. He explained, “It was the first time I was ever in the Fair Business. So, I had to go out
and learn my craft. I traveled to Fairs across the country—and I still do. I bring what I learn back to New Mexico and apply it, and I send my staff out to learn, too. I’m 15 years in and I still feel like a novice sometimes. But I love it—and I’m not going anywhere.” In 2024, he credited the Fair’s success to a focus on safety and accessibility. He recalled, “People won’t come if they don’t feel safe. That’s something we work hard at, and we’ve achieved it. This event is for all New Mexicans!” Looking to the future, Dan is focused on staying fresh and evolving the Guest Experience. He shared, “The worst thing you can say is, ‘It’s just the same old event.’ That means I haven’t done my job. Every year, we have to reinvent ourselves. That includes infrastructure—like putting in permanent restrooms instead of porta-potties or burying our Midway cables so families with strollers and wheelchairs don’t have to navigate over them. The challenge now is how to make it even safer, even more entertaining.” As for technology, Dan emphasized the importance of adapting. He said, “Social media, digital marketing, even AI—they’re all moving so fast, and we’ve got to keep up. That’s how we stay relevant.” Dan summed up his philosophy this way: “We all want to make money, but for me, it’s about Customer Satisfaction. What’s going to bring people back? That’s the ultimate goal—and it takes all of us working hand-in-hand to make it happen.”
As the Fair Industry continues to evolve yearafter-year, strengthening relationships by way of NICA’s Advisory Committee remains as crucial as ever. The shared insights and experiences of this group of Industry Professionals underscore the importance of working together to ensure the continued success and growth of Fairs and Concessionaires for generations to come. ▲
New Mexico State Fair offers a beautiful view at night
Gathering in Ohio
What goes together better than NICA and Summer Gatherings? The NICA Gathering at the Ohio State Fair, held July 29th in the Buckeye Room at Kasich Hall, brought together 35 Vendors, Fair Management, and Industry Partners to share updates and strengthen relationships. Midwest Council Member Chad Kolar, Kolar Concessions, served as Event Organizer and Host, with Kolar Concessions, Molnar Concessions, and Wells Concessions generously donating food and beverages for the meeting.
Chad welcomed Ohio State Fair’s Alicia Shoults, CFE, Assistant General Manager, and Construction Liaison Mike Cray, who delivered an excellent presentation on the redevelopment taking place across the Fairgrounds, set to begin following the end of the event. Attendees also heard from Jeff Otterbacher, Otter’s Concessions, speaking on behalf of OABA, who provided an update on the legislative process for Temporary Workers’ Visas. He explained that the effort now focuses on both H-2B and P Visas—the latter having no caps on the number of recipients.
Phil Teague, Hummel Group, introduced his new associate, Mike Apina, and announced that Hummel now has a dedicated claims agent at Westfield Insurance who will oversee all NICA Members’ claims. Phil emphasized that this will greatly improve service due to an insured claim.
Rachael Lough, CFE, Assistant Rental Director at the Ohio State Fair, shared that IAFE is concluding its nationwide economic impact study, with results available to participants later this year. She noted this will be a powerful tool in
gaining political support for Fairs, as it will clearly demonstrate the substantial financial impact Fairgrounds have on their communities.
Jeff Thornberry, CCE, NICA Commercial Council Coordinator, reported on the growth of NICA’s Commercial Exhibitor Membership and their increasing involvement through NICA Regional Councils. He also highlighted the value of networking, connecting with decision makers, and fostering camaraderie, which in turn builds visibility and credibility within the Industry.
The gathering concluded with multiple prize drawings. Beth Bevertrap (aka Elizabeth Tapp), The Busy Beaver, was the lucky winner of a Free NICA Membership Congratulations!
This year’s Ohio State Fair Gathering showcased the strong partnership between Vendors, Fair Management, and Industry Leaders, reinforcing the importance of collaboration to ensure a vibrant future for our Industry. ▲
Rachael Lough, CFE, Ohio State Fair, Bary Bunts, CCE, Treasurer, Chad Kolar, Midwest Council, and Jay Wells, CCE, President, at the Ohio State Fair Gathering
Chad Kolar, Midwest Council, with Jeff Otterbacher, Otter’s Concessions
Alicia Shoults, CFE, Ohio State Fair, going over their exciting plans for 2026
Beth and Dean Tapp, The Busy Beaver, won the Free NICA Membership
SOUTHERN -STYLE
Wheat flour, fritterstyle breading with flecks of butchergrind pepper.
5567 Select, Line Flow Tenderloins
GOLD’N’SPICE® BREADED BREAST STRIPS
We lightly bread our shaped, all breast meat chicken strips with our signature Gold’N’Spice breading to seal in all the juicy flavor.
5842 Gold’N’Spice Breast Strips, 1.6 oz. Approx. 100 pcs. per case
ZIPPITY DOO-WA DITTIES®
Lightly breaded with a spicy kick to heat things up. Not as hot as Inferno Wings, but hot enough to sit up and get noticed!
6266 Wingettes,1st & 2nd Wing Portions, Approx. 7-11 pcs./lb.
Unbreaded wings are ready for you to dress them up any way you want. 4600 Wingettes, 1st & 2nd Wing Portions, Approx. 8-12 pcs./lb.
FAJITA CHAR-GRILLED
It’s a fiesta for your tastebuds! These whole-muscle strips are marinated and seasoned with authentic south-of-theborder flavors.
5245 Sliced Fajita Breast, 3/8”; 5246 Sliced Fajita Dark Meat, 3/8” NAKED EXTREME WINGS®
GETTING TO KNOW YOUR
Regional Council Members
This month we had the chance to talk with the Midwest Council’s newest member Chad Kolar, from Valley City, OH. His responses are below:
What is your business and what do you sell?
Kolar Concessions, LLC. We have a vast menu of Fair Favorites, but our best sellers include our Fried Veggies, French Fries, and Lemonade.
What is your annual route?
We travel throughout Ohio, as well as Pennsylvania, West Virginia, Indiana, and Michigan.
How did you become a Concessionaire?
My wife, Carolann, and I are both a part of Multi-Generational Concessionaire families, so we have both been doing this our whole lives. It is all we have ever known, and we wouldn’t have it any other way. Carolann is a huge part of our business, too, running multiple routes, as well as all of our work behind the scenes. We have two small boys who are not active yet, but we hope they have the same passion for the business that we do.
What do you enjoy most as a Concessionaire?
We really enjoy that we get to carry on a legacy our families have built, and we are looking forward to continuing that with our children as well. We value the relationships we have built over the years, and we have a great community around us.
Chad’s signature French Fries Stand on the Fairgrounds
How long have you been a NICA Member?
We have been members for about three years, thanks to Bary Bunts, CCE, East Council, who introduced us to NICA.
How has the Concession Business changed?
Expenses have been rising at a faster rate than ever before. We wish some of the fees, regulations, and inspections would be limited to what is truly necessary.
What inspired you to become a Council Member?
I really wanted to be a part of an organization that supports our Industry and I wanted to have a voice for those of us in the Midwest.
What do you hope your Council accomplishes?
I would love to help to figure out a permanent fix to the H-2B Program.
What do like to do in your free time?
I love to spend my free time with my wife, two boys, and our families doing anything really. I also enjoy playing pool with my longtime friend, and now manager, Ben.
Anything else you would like to share?
We are really looking forward to building our relationships with other people in our Industry.
What is the best way for members to reach you?
You can call me at (440) 231-1879 or email c.chadkolar@gmail.com
Chad Kolar, Midwest Council, with his wife Carolann and their two sons, representing the Next Generation, in tow
From the Camera Roll From the Camera Roll
discussing what’s new with insurance at the Ohio State Fair
It’s a Family Business! Third Generation Concessionaires, the Delahoyde kids, planting lemon trees in front of Phil Delahoyde’s Fresh Squeezed Lemonade Stand at the California State Fair
Self-proclaimed “Rookie” Dominic Palmieri, CCE, Past President, with Legend Dale Smith, CCE, Family-AFair Concessions,
Happy Birthday to Nate Wells, CCE, West Council Ex-Officio Director, who was surprised with a Birthday Corn Dog on NICA Live! Nate said, “I guess this is how we do it in the Fair Industry!”
Have you attended a NICA-related event? Send your photos or coverage to communications@nicainc.org
Phil Teague, Hummel Group,
Bary Bunts, CCE, Treasurer, with Richie O’Neil, Midwest Council
Drew Ammerman, Sysco, and John Hanus, Entegra, with Sysco staff delivering at the OC Fairgrounds
at the OC Fair
Jay Wells, CCE, President, and Tiffany Sipe, Sipe’s Concessions, at the Ohio Gathering
Lorie Oberst, Oberst Concessions, showcasing her “Fly with the Bills” Baked Potato at the Erie County Fair’s Press Conference
Jay Wells, CCE, President, caught with his hand in the donut jar in Ohio
J-Burger Seasoned Beef Patties
First Name:
National Independent Concessionaires Association, Inc.
Address: 1043 E. Brandon Blvd. Brandon, FL 33511
Phone: (813) 438-8926 • Fax: (813) 803-8460
Email: nica@nicainc.org • Website: www.nicainc.org
MEMBERSHIP APPLICATION
Last Name:
Primary Phone / Cell : Email :
Age Range: q 20-35 q 36-50 q 51-70 q 71+ q Other : NICA News Magazine: q Mail q Email Referred by :
First Name:
Last Name:
Primary Phone / Cell : Email :
Age Range: q 20-35 q 36-50 q 51-70 q 71+ q Other : NICA News Magazine: q Mail q Email Referred by : Name: Website:
Mailing Address: City : State: Zip:
ANNUAL MEMBERSHIP FEES
BUSINESS DESCRIPTION
REGULAR MEMBERSHIP
Active / Retired Independent Concessionaires and Employees.
q Regular Member
q Additional Member
q Employee Member
q Retired Member
$175
$125
$75
$50
THREE-YEAR REGULAR MEMBERSHIP PROMOTION*
Save $75 by prepaying for three years (only $150 per year)
q Regular Member
REGULAR MEMBERSHIP CATEGORIES
Check one category below that best describes your business.
$450
q Commercial Exhibitors / Retail q Food / Beverage
q Attractions / Entertainment q Games
q Guest Services
GENERAL ROUTING INFORMATION
List all states / provinces where you conduct your business.
ACCIDENTAL DEATH & DISMEMBERMENT INSURANCE
NICA-sponsored $10,000 Accidental Death and Dismemberment (AD&D) Insurance is provided to Regular and Additional Members.
ASSOCIATE MEMBERSHIP
A person or entity who provides services to the Concession Industry.
q Association
q Fair / Festival / Event
q Manufacturer / Distributor / Supplier
q Carnival / Circus
q Insurance / Special Services
$175
$175
$175
$175
$175
Provide a detailed description of your business, products, and/or services below. This information will be used for your entry in the online and print NICA Membership Directory and as keywords to search for your business.
ROUND UP WITH A $25 NICA FOUNDATION DONATION
Give the gift of education today by rounding up your total by $25. Your contribution directly supports scholarships for academic and vocational students, first-time convention attendees at NICA events, and more!
q Donate $25 q Donate Other Amount:
PAYMENT
q Cash q Check q Money Order #:
q Visa q Mastercard q American Express q Discover
Credit Card #:
Security Code: Expiration Date:
TOTAL:
q I authorize NICA to charge the agreed amount listed above to my credit card using the provided payment information. I agree to pay in accordance with the issuing bank’s cardholder agreement.
AUTOMATIC RENEWAL OPTION
q I authorize NICA to process automatic renewal payments for my membership using the credit card information above. I agree to notify NICA with any changes to my payment information or my intent to cancel automatic payments before my next renewal date.
Applicant’s Signature Date
National Independent Concessionaires Association, Inc.
1043 E. Brandon Blvd., Brandon, FL 33511
Time Sensitive Mail • August 2025 Issue
