April 2021 NICA News by NICA Inc.

Contents • April 2021 Articles & Features AdvertiSers 04 This Month’s New & Renewal Members 04 Member Benefits Spotlight 05 President’s Message 05 Director’s Voice 07 Riffing with Rey: Getting Back to Business 10 Thoughts From a CCE 12 Association Announcements 14 Florida Fairs Open in 2021 16 NICA Together: A Marketplace of Ideas, Networking, Products & Services 18 The Next Chapter of Your Life! 20 2021 Strategic Plan 26 From the Camera Roll... 29 NICA Membership Contest Leaderboard

29 Berk Concession Supply 02 Coca-Cola 13 Fare Foods 11 Firestone Financial 30 Hummel Group Insurance 30 JKJ Workforce 27 K&K Insurance

13 McGowen Allied Insurance 28 Member Classifieds 19 Mr. G’s Quality Cut Meats 09 Rio Syrup 25 Schantz Mfg. 19 TasteMaker 30 Waymatic

Did You Know? Caramel Popcorn Day is observed each year on April 6th, conjuring up memories of Fairs, Festivals, and fun snacking in general. Though we can’t discount the tastiness of popcorn by itself, combining popcorn and other ingredients such as caramel, sugar, and molasses began in the early 1800s. Caramel popcorn as its own snack food gained popularity at the 1893 World’s Fair and became the specialty of many over the next century. NICA is proud to have close to 100 members who serve this treat each season!

NICA is a membership-driven organization dedicated to strengthening relationships with the Fair, Festival, and Special Events Industries through effective communication, education, benefits, leadership, and solutions. The National Independent Concessionaires Association, Inc. is a Florida Corporation with an Editorial and General Office located at 1043 E. Brandon Blvd., Brandon, FL 33511 • Off ice: (813) 438-8926 • Fax: (813) 803-8460 • Online: www.nicainc.org The information contained in this Publication is based upon sources believed to be reliable. Readers should not act without professional advice. Cover to Cover © 1993-2021 NICA, Inc. All Rights Reserved. “Making It Happen Together!” April 2021 NICA News

This Month’s Newest Members John Kilduff

Keurig Dr Pepper Las Vegas, NV

Cathrine Pomales

Da Portable Rican Inc. Portage, IN

Mickey Venegas

Mickey’s Massive Burritos laSalle, IL

Bob Oberst

Oberst Concessions Franklinville, NY

Welcome to our four New Members! Check the back cover to learn about the NICA Membership Contest. “Together We Can!”

This Month’s Member Renewals Marco Arredondo

Daniel Bullen

Aldora (Dodie) KJaer

Richie O’Neil

Brandy Arredondo

Thomas Burns

Doreen Miller

Jeremy Parsons

Sharon Barlow

Raymond (Geoff) Clark

Miller’s Homemade Soft Pretzels Millersburg, Ohio (2018)

Ryan Collmer

Oberst Concessions Franklinville, NY (2018)

Karen Gary

Wisconsin State Fair West Allis, WI (2010)

Noel’s Foods, Inc Bakersfield, CA (2015) Noel’s Foods, Inc Bakersfield, CA (2016) Midway Magazine, LLC Kannapolis, NC (2018)

Chris Bayle

CW Concessions Lakewood, OH (2018)

David Belcher

The Eatery Huts, LLC and Footsie Wootsie Princeton, KY (2014)

Bullen’s Food & Games Xenia, OH (2019) Grand Rapids Popcorn Co. Comstock Park, MI (2007) L H Ice Cream Lincoln, NE (2018)

Meatball Factory LLC Cape Coral, FL (2019)

D & D Concessions South Haven, MN (2020)

Lorie Oberst

Kathleen O’Leary, CFE

Leap of Faith Adventures, Inc. Leah O’Neil Vista, CA (2018) O’Neil Amusements LLC St. Paul, MN (2017) Robert Jackson Jackson Enterprises Dulzura, CA (2007)

O’Neil Amusements LLC St. Paul, MN (2017) Clay County Fair Spencer, IA (2014)

Dena Rizzardo

Tulare County Fair Tulare, CA (2014)

Patrick Sheridan

Sheridan Concessions Avon, CO (2013)

Brandon Smith

Tom’s Tasty Taters Plymouth, IN (2004)

Year: µ 1993-2001 2002-2006 2007-2011 2012-2020

Thank you to all 21 Renewal Members for your continued support. In 2021 all of the Renewal Members’ names will be placed in the drawing for the $2,000 Gift of Travel. See page 29 or the back cover for more details. “Together We Can!”

Member Benefits Spotlight Is it time for you to paint? Whether it’s your Food stand, your house, or anything else, SherwinWilliams is a one stop shop for all of your coating and application needs with nationwide coverage, local convenience, and expert service from more than 3,500 stores. Visit sherwin-williams.com for the location nearest you or call 1-800-4SHERWIN. NICA Members receive 30% off national account pricing on select paint products (some exclusions apply) and 30% off retail price on all sundry items such as brushes, rollers and drop cloths, etc. (excludes ladders and spray equipment). This discount is only available at 4

April 2021 NICA News

Sherwin-Williams stores. To receive your discounts when purchasing your items, provide the store attendant with the program account number on the back of your NICA Membership Card. ▲

President’s Message

Sandy Class, CCE, President

event was titled MOVIN’ FORWARD! It was well attended and thank you to all that came! Also, Greetings... Wow, I can’t thank you to our Sponsors—2022 Camping Spot: believe it’s already April. As Joe Potillo, Jr., Tom Sattler, CCE, Dennis Fraleigh, I said in last month’s article, and winner Michelle Siggins; One Year Free NICA Florida Fairs are “Movin’ Membership: winner Troy Beaver; and $25 dollar Forward” with many of the Fairs scratch off tickets: Richie George, CCE and Judy in good attendance. Honestly, George, and winner Ron Smith. NICA has once we are all just ready to move again been given the opportunity from the Florida forward through this Pandemic State Fair for a free camping spot for 2022. We and return to some sense of will do it a little differently this year by offering a normalcy. Our Florida Governor, Ron DeSantis, pull-tab card with the lucky number as the winner. along with his family, paid a visit to the Florida Thank you to Florida State Fair! Strawberry Festival. It was a welcome reminder NICA is stable and in a good place financially. that he too wants things to return to Pre-Pandemic. We are proud of the tenacity and professionalism We will always have this cloud of 2020, and I would of our members. We continue to work with our be remiss to not recognize all the lives we have sister organizations in providing safe “FAIR FUN,” lost. My heartfelt warmth and sadness to all the good food, and entertainment. We will all need to family members. As always, NICA hosted a NICA Member ►► “Message” continued on page 6 Social at the Florida Strawberry Festival. The

Director’s Director’S Voice

Jeff Thornberry, CCE, Director

Albeit far from a panacea, the month of March served up some positive developments that left me hopeful we will see many of our summer events return this year. Clearly, we are beginning to turn the corner on event restrictions and will soon be rebuilding. Vaccinations are in full swing and some states are already announcing an easing or elimination of their COVID-19 restrictions. Other positive developments are being announced at an everincreasing pace. Let us hope that these trends continue! Early March found me working a show for the first time since the shutdown began. Shortly thereafter, I received my first signed contract for one of my annual September Fairs. Within the same week, a brand-new Street Fair opened in Palm Desert, CA—no small feat given that state’s

Third Hand Skinny

resistance toward letting people congregate. On the very same weekend, the Phoenix Home and Garden Show and Florida Strawberry Festival opened. A few days later, the San Diego County Fair announced it would open a modified version of itself in June! That is by far the most positive news week I have experienced in quite a while! Obviously, our Industry has a long way to go before it gets back to anything that resembles normal. At this point, I am wondering if “normal” is even the right goal. We know we need to return to profitability, and I think the innovations of the past year can help us get there. We should take some of the lessons learned over the past year and apply them to the Post-Pandemic Fair Industry. Otherwise, many of the sacrifices we have endured over these many months would be for naught.

►► “Voice” continued on page 8 April 2021 NICA News

Dominic Palmieri, CCE Paulette Keene, CCE Joe Potillo, Jr. Greg Miller, CCE Tom Sattler, CCE Russ Harrison, CCE Richard Busse, CCE Tom Hodson, CCE Officers Jim Hodson, CCE (Deceased) President: Sandy Class, CCE 1st Vice President: Daryl Whicheloe, CCE Tim O’Brien, CCE 2nd Vice President: Vincent Nelson, CCE Ron Smith Adam McKinney, CCE Treasurer: Kim Barr, CCE Mike Pence, CCE Secretary: Jacqueline Bradbury, CCE Jack Woods, II, CCE Directors Bob Hallifax, CCE Phil Delahoyde Frank Parnell, CCE Carmel Dyer-Pittroff, CCE Larry Orme (Deceased) Kelly Grout Larry Sivori Rich Wright Thomas Hodson, CCE Bill McKinney, CCE Kathy Ross, CCE Arthur Pokorny, Jr. Jeff Thornberry, CCE Gene O’Brien, CCE (Deceased)

Immediate Past President

Don Delahoyde, CCE

Past Presidents’ Council

Kathy Ross, CCE Dan Lusenhop

OFFICE STAFF

Executive Director & West Council Coordinator : Rey O’Day rey@nicainc.org

east Council

Communications & Marketing Manager: Jesse Willard communications@nicainc.org

Office & Membership Manager: Linda Frisco nica@nicainc.org

East Council Coordinator & Social Media Coordinator: Jessica Gottsche jessica@nicainc.org

Central East Council Coordinator: Dennis Larson, CFE dennis@nicainc.org

Foundation

Bary Bunts, CCE Ryan Collmer Thomas Hodson, CCE Bethany McDonald Gentry Miller Henry Mitchell Kelley Myers

West Council

Brandy Arredondo, CCE Kim Barr, CCE Irene Dugan Jan Gary, CCE Ryan Long Kara Moederndorfer Ryann Newman Steve Vartanian Jay Wells

President: Audrey Poole Vice President: Greg Miller, CCE Treasurer: Jennifer Giordano, CCE Secretary: Rey O’Day Trustees: Mark Lancaster Don Kenna Vincent Nelson, CCE Daryl Whicheloe, CCE

Do you have any questions or would like to get involved with NICA? Contact us at (813) 438-8926 or nica@nicainc.org today!

“Message” continued from page 5 ►► be flexible, resilient, and tenacious as we continue to see our Industry opening. I am optimistic that we will have a summer unlike any other. Let’s face it, people want to get out; the winter was cold and wet! NICA Board of Directors Spring Planning Workshop is planned for May 4-6, 2021 at the Tuscany Suites and Casino, Las Vegas. As part of it we will host, in conjunction with West Council, NICA Together: A Marketplace of ideas, networking, products, and Services. It begins with a Welcome Reception on Tuesday evening. On May 5th, the conference will open with a discussion on the aspects of “Getting Back to Business” followed by roundtable topics and workshops. The event will also provide a showcase for manufacturers, distributors like Sysco, and our service companies. You can register for the conference and book your room at the Tuscany Suites and Casino online at www.nicainc.org/together. We would like to encourage everyone that can, to attend Vegas in May! And the price is right! $59 room, no resort fee and free parking at a clean, beautifully maintained 6

April 2021 NICA News

Sandy Class, CCE leading the Movin’ Forward Member Social event at the Strawberry Festival in March

resort. What could be better! NICA will also have presence at the Florida Federation of Fairs Convention scheduled for May 13-15, Naples, FL. NICA will present “The Changing Landscape of Commercial Exhibits” on Friday, May 14th at 9:00 AM and “What Can NICA Do For You?” on Friday, May 14th at 10:45 AM. I am incredibly happy to say that the Board approved the appointment of Kathy Ross, CCE to a one-year Ex-Officio Director position as Special Events Planner. Kathy is perfect for this position; she is a doer and well accomplished. Thank you, Kathy Ross, CCE, for your leadership. “Be kind and understanding, you can always listen.” Healthy, happy, safe, prosperous, and MOVIN’ FORWARD together in 2021! ▲

Riffing With Rey

Rey O’Day, Executive Director

Getting Back to Business

Greetings, I have been thinking about all of you this month with a cautious optimism that we are entering the “beginning of the end” of this Pandemic. The biggest thing on my mind is NICA Together: A Marketplace of Ideas, Networking, Products, and Services to be held at the Tuscany Suites and Casino in Las Vegas, NV from May 4-6. An event that has come to be because our members wanted to see each other… and not on a screen; because many wanted to connect with Vendors to discuss going back to work; and because there are important conversations to share regarding “getting back to business.” Masks are required and social distancing will be in place. The room rate is $59, no resort fee, and parking is free! Read more about it on page 16. Sign up and come enjoy! Despite COVID-19 placing many activities on hold, NICA and Fare Foods successfully produced the 2021 NICA Business Expo and Fare Foods Food Show. NICA also carried out the 2020 Strategic Plan, published NICA News monthly, favorably received SBA Loans and Grants, and launched the NICA Foundation which exceeded its sponsorship distribution goal. Two more hallmarks of our year are before us: Scholarship applications are due on June 1 and Nominations for the Board are due May 25; see page 12 for more details. During this past month there has been a huge variety of Fair news. Last month Randy Reichert, CCE asked the question “To open or not to open?” Florida decided to open! This issue features some of the experiences our members have had there on page 14. They are enlightening, hopeful, and educational. On the other side of the spectrum Ventura County Fair, Houston Livestock and Rodeo Show, and LA County Fair have sadly canceled their 2021 Fairs. Some Fairs are still waiting to announce what they plan to do, causing this year to have a lot of the “wait and see” feel of last year, but with more opportunity for work as the year progresses. For

instance, “Grab and Stay” at Alameda County Fair has been successful, but due to Health Department approvals, they are still quiet about their Fair dates. The ambiguity of approvals is causing many Fairs to consider “hopscotching” to dates later in the year. This will cause a disruption in routes and available labor that will require the ability to flex. In many cases Fairs are impacted by proudly assisting their communities with COVID-19 services. For instance, San Diego County Fair has announced what it can do successfully in a small space with a small number of attendees and a shorter event. Pima County Fair is on county land that will not allow it to produce their regular Fair in the Spring, so they are talking a smaller Fall Festival. Arizona State Fair is using its regular dates and moving to an Indian Reservation this year. Marin County Fair will be virtual, smaller and include a Drive-Thru. With a move to the “Orange Tier,” OC Fair hopes to be a full go on its usual dates, though like any professional organization, it has a backup plan which we hope will never be used. Vaccinations are happening and the eligible categories are growing. Most of us are now eating inside and outside, and not walking through the back door for hair and nail appointments. Our schools are carefully reopening. Many people are planning and working hard to bring our daily activities back to life. I appreciate them. And I admire the many of you who have embraced new and different solutions. News about Fairs that have opened, Spring, and vaccinations have given me my stronger sense of optimism. I feel like I have the power to shift my perception and change my outlook. I recognize we all have doubt days; however, let’s stay committed to NICA’s 2021 theme of MOVIN’ FORWARD! I realize the more I focus on the good in my life, the more of it I am discovering. Each one of you is a part of the good in my life! I hope to see you May 4-6 in Vegas at NICA Together: A Marketplace of Ideas, Networking, Products, and Services where we will connect with our Fair friends and family, share what is working in our Fair community and develop back to business content and best practices. With deep respect, Rey. ▲ April 2021 NICA News

“Voice” continued from page 5 ►►

Fun Activities While You’re Waiting Last year we experienced the advent of Fair Food Drive-Thru events. This innovation was more than just an economic opportunity for Concessionaires—it offers a new way to promote the Fair brand and telegraph future events. The innovative ideas employed at some of these events offer a possible solution to another common problem threatening Fairgoer satisfaction at large events, which is the boredom and frustration of being stuck in traffic! Goodness knows, being stuck in Fair traffic rates high on the list of Fairgoers’ biggest complaints. Why couldn’t we extend the Fair experience to include Guests’ travel to and from the event? To keep Customers, and more importantly their children, from becoming bored while waiting in long Drive-Thru lines, some Concessionaires employed games, contests, and other forms of entertainment as ways of entertaining the public while they waited their turn to be served. Is it possible that these concepts could be expanded to include Fair Guests’ travel to and from the Fair?

A view down one of the socially-distanced Commercial Exhibitor buildings’ halls at this year’s Strawberry Festival

particular event becomes large enough to represent a significant part of the event’s total online presence. At that point, Commercial Exhibits’ primary benefits to the show evolve beyond just revenue generation and entertainment programing to also include event marketing and promotion! COVID-19 has been an unexpected accelerator of this trend, thus moving us closer to this new Commercial Exhibits’ paradigm, one that will contribute even more meaningfully toward the future success of Fairs. These two trends promise to revitalize, if not revolutionize, the way Commercial Exhibits impact the Fair Industry!

New Ways to Communicate

Probably the most profound long-term impact of COVID-19 on the Fair Industry will be how we communicate. Prior to 2020, I had never participated in a video conference; in the last twelve months I have been in dozens of them! Virtual meetings and Adding an Online Presence gatherings began as the only option for us to get together during the darkest days of the shutdown; Commercial Exhibitors faced a real reckoning now they are commonplace. Given the seasonality during the COVID-19 shutdown too. Those who lacked an online outlet for their goods and services and dispersed nature of this Industry, this type of communication will only grow in frequency and found themselves profoundly disadvantaged as sophistication as more and more events embrace they struggled to survive an economy without live events. Many have since accepted the need for an them as tools for disseminating information, team building, and relationship management. online presence. Facing a similar challenge, Fairs I was struck by the possibilities of this began expanding their Commercial programs to technology for communicating between Fairs and include online marketplaces. Concessionaires when the Houston Livestock Adding an online presence to a Commercial Show and Rodeo held a Zoom meeting to present Exhibit sounds simple enough; however, their plans to temporarily move their event to May maintaining it while on the road can be a real challenge. As a result, many Fair-based businesses 2021. Those plans were ultimately spoiled by the continuing health emergency; however, the format skip building digital outlets for their brands. they used should be held up as a model for the entire Younger entrepreneurs, as well as those burned Industry. This type of communication syncs well with by the COVID-19 shutdown, see digital marketing as a necessary extension of their business model, NICA’s longstanding commitment to fostering better communication between Fairs and Concessionaires. regardless of the difficulties of applying them to My first experience with video meeting technology Mobile Concessions. As the number of Exhibitors was entirely positive and I look forward to with an online presence increase, their collective participating in more of them in the future. impact on public awareness of the event grows In Houston’s Zoom call, only the four event too. A tipping point comes when Exhibitors’ representatives were visible on the screen. One by collective online activity associated with a 8

April 2021 NICA News

one they shared their aspirations for the event and outlined specific details about the changes that would occur as a result of the date change. Interestingly, this was not a presentation of the finalized plans, but more of a pulling back of the curtains to reveal where they were in the planning process at that time. Finally, the Manager of Exhibits and Events answered attendees’ typed questions in the comment section. A recording of the meeting remained available for a few days as well. Seeing your counterparts’ faces helps you to read into their meaning more deeply than just through the printed word or a phone call. It definitely helps strengthen the connection between people. As such, this technology positions our Industry to engage its participants in a way that builds stronger, more cohesive teams. Video conferencing gives us a tool that can reach across space and time in a way that otherwise could only be achieved in person—something that is difficult to do in the off season.

Reasons to Go to Vegas The most profound outcome of this troublefilled year for Fair-based businesses will be the

NICA Together conference planned for this May. Others will write more about the origins of the concept and its merits; however, it is clear that this would not have happened this year without the catalyst of the health crisis. Now that the stars have aligned, the hard work begins, and we as an association need to pull this off. See page 16 for more information about this event! All of us have been financially impacted by the circumstances thrust upon us by the Pandemic. This has caused me to tighten my belt and avoid any unnecessary spending until I can get back to work. Normally a trip to Las Vegas would fit in this category. However, I caution you not to think of this as discretionary, but as an opportunity to invest in your business! NICA needs you to help it now by supporting this fledging venture so that it can better support you and your company long into the future. This gathering presents a powerful opportunity for us to build something truly worthwhile—a marketplace that serves us! For the cost of a quick trip to Vegas, you can say, “I was there and helped make it happen.” Looking forward to seeing you in Las Vegas and again on the road this summer! ▲

RIO SYRUP CO.

St. Louis, MO 63103 | 800-325-7666 | www.riosyrup.com Distributed through Fare Foods 1-800-651-1601

April 2021 NICA News

Thoughts From a This month’s Statements of Communications & Management Philosophy are from longtime members Michael Kennedy, CCE & Karon Kennedy, CCE, Old Time Saltwater Taffy:

Michael Kennedy, CCE

Old Time Saltwater Taffy CCE Earned in 2009

The very heart of any successful business is communication. Whether it is in the daily operation of a Concession business or in the dealings with help, Vendors, Fair Management, or other Concessions. Most any problem we encounter in our daily operation can be traced back to either poor or lack of proper communication. Beginning with myself, it is most important I become well versed in whatever I do. That is my responsibility. I am certain anyone who tends to shoot from the hip usually finds himself or herself in some sort of difficulty. In order to become successful, I will draw first on my own experience, and then my peers’ in whom I value their knowledge. I also will call upon those associated in the business such as Fair Management or those with knowledge in our business. With this communication, I am able to make informed decisions on whatever the circumstance. I have, over the years, found it was best to hire a person who could replace me. As an Owner or Manager, teaching, not training, is the best use of any person’s ability. Teaching allows the employee the thought process that encourages growth and stimulates greater evolvement in the success of any business. A person’s capacity to achieve is determined by their leader’s ability to empower (teach). Over the years I have been most successful in the teaching style of Management. ▲

Karon Kennedy, CCE Old Time Saltwater Taffy CCE Earned in 2009

Communications are, of course, the least understood part of Management. We think we are only communicating when we talk or write. Not so; we communicate every time we smile, frown, grunt, glare, wink, with the clothes we wear, or how we wear the clothes. It’s in most everything we do. I always try to be aware of this in everything I do, working with employees selling the all-important Customer. Just thanking a Customer or even a Vendor is a positive form of communication. Management is an extension of communicating our needs to those who we are working with. My biggest desire is to work with my employees, teach what I know about my business, and instill in them the same ethics I believe. These include managing time in order to arrive on time set up and ready to open, working closely with my Vendors, as without them I could do little business, and dealing with Fair Management in a professional manner. ▲

Q: “So, How Do I Get My CCE?” It’s easy! Any time is the perfect time to apply for your CCE! The Certified Concessionaire Executive Program was developed to recognize the professionalism of Concessionaires. Visit the CCE website today for more information, as well as the downloadable CCE Application, at www.nicainc.org/CCE ▲ 10

April 2021 NICA News

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April 2021 NICA News

Association

Announcements

Do you have any announcements you would like to share? Contact us at (813) 438-8926 or nica@nicainc.org

2021 NICA Foundation Scholarships Available Online It’s time to think about college scholarships! For YOU or those of you with young people heading off to or planning on entering college, the 2021 NICA Foundation Scholarship Application is online at www.nicainc.org/scholarship. We invite you to apply as soon as possible, as the deadline is June 1st, 2020. We have strengthened the scholarship program with the addition of the Regional Councils Scholarship in the amount of $3,000 and a Past Presidents and Directors Scholarship in the amount of $2,500, for a total of $30,500 this year. The Scholarship Program will continue to award two Gene O’Brien, CCE Vocational School Scholarships and one scholarship with a donation from Coca-Cola in honor of CCEdesignated members. The remaining scholarships will be provided using donations from the NICA Membership. The next chapter of your life could start today… Apply now! ▲

Start a Communication Committee Today! As Fairs and Events start to reopen for 2021, Communication Committees are more important than ever! YOU are the important piece of the puzzle and you need to be part of the decision process. All you need is a group of Vendors and Fair Management that meets on a systematic basis to discuss and seek solutions that address mutual concerns. Throughout the country, Communication Committees have found success with regards to practical training in Guest Services and Health Department rules, achieved unprecedented Food and Beverage per cap growth by working with the Fair to increase length of stay, researched, developed and launched a successful souvenir cup program that is profitable for both Fair and Vendors and increased the Fair’s brand recognition, raised the Guest Service score of “completely satisfied” with Vendor Customer Service from 38% to 64% over a three-year period, and experimented with promotions to find ones that increased revenues and Guest satisfaction. Now is the time to begin the conversation to strengthen relationships across the board. If you need more information, contact the NICA Office or view the brochure at our Peer-to-Peer Resource Center at www.nicainc.org/resources ▲

Director Nomination Deadline is May 25th It’s that time again! NICA is accepting nominations for next year’s Board of Directors. Joining NICA’s Board offers many opportunities to have your voice heard, connect with other professionals in the Fair Industry, and to further the cause of NICA. If this sounds like something you are interested in, we invite you to participate in the nomination process. To qualify, all that is required is a signed “Statement of Commitment,” an “Election Nomination Form” with 10 signatures supporting the nomination, a biography, a photograph suitable for publication, and the answers to four questions listed on the “Statement of Commitment.” All forms can be found online at www.nicainc.org/director-nominations. Materials must be emailed to nominations@nicainc.org, faxed to (813) 803-8460, or mailed to 1043 E. Brandon Blvd. Brandon, FL 33511 no later than May 25, 2021. This is your chance to be a part of the governing body of this great organization, so don’t delay! Call the NICA Office at (813) 438-8926 if you have any questions. ▲ 12

April 2021 NICA News

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April 2021 NICA News

Florida Fairs OPEN in 2021

On the Eve of the Strawberry Festival, a Fair Fan wrote this poem: “‘Twas the night before Festival, when all through the grounds, the only creatures stirring are security making their rounds; the Vendors have setup their booths with care, in hopes that you and your family soon will be there; the pigs are nestled all snug in their beds, while visions of strawberries dance in their heads. Now Shortcake! Now Chocolate! Now Cookie and Milkshake! On Corndog! On Elephant Ear! On Fries and Funnel Cake! To the top of the Ferris Wheel! Such beautiful sights. Happy Festival Eve to all, and to all a good night!” Overall, the experience of the Winter/Spring Florida Fair season has been satisfying, bold and seemingly safe. Some like Florida State Fair and Miami Dade Youth Fair pushed their dates out further into the year. Some like South Florida Fair held a Mini-Fair in January and are coming back in May to produce a larger Fair. The Strawberry Festival opened on their regular dates with an ongrounds entertainment focus rather than a concert line-up. Since January 2021, Florida Fairs have been on a roll of opening with conviction. Tim Herrick of Carnival Warehouse used some questions in an interview with Fair Manager Fran Crone (FC) from Southwest Florida and Lee County Fair, the answers to which she sent out to share the good news. We posed the questions with two of our Member Concessionaires: NICA President Sandy Class, CCE (SC), SAN-JON Enterpries, and IAFE Associate Director Kathy Ross, CCE (KR), Ross Concessions. The content of all three interviews reflects the joy of opening from a Fair, Vendor and Fair Guest perspective.

How was your Fair experience this year? FC: We had an amazing Fair! We had beautiful weather on all but one day; people were happy to be out. The smile on their faces tells the story!

A group of Fair Guest families maintaning a safe distance while strolling the grounds at the Strawberry Festival

“normal” in their world.

Which of your Fairs opened? SC: Manatee County Fair, Charlotte County Fair, Pasco County Fair, Florida Strawberry Festival, and currently the Clay County Fair. KR: All our Florida Spring Fairs have opened. Some made changes to their layout, or entertainment lineup, but they opened.

What seems to be the most striking difference between the 2021 Fairs and what came before? FC: We feel like we provided the same awesome product this year that we have always given to our community. We followed the CDC guidelines, had plenty of hand sanitizing stations, signage, and we actually brought in less Rides and Vendors in order to allow for spacing. SC: Hand sanitizer stations and signs to encourage the six foot social distancing.

SC: So far, it has been very good, attendance has been decent, many still in face masks; Patrons want to get out and experience the Fair. KR: So far, we have had a great Fair season but understand after what we went through last year, we feel blessed to be able to work in any capacity: Fair, Festival, or parking lot. The Patrons seem happy to be out doing something that feels 14

April 2021 NICA News

Hand washing and sanitization stations were plentiful at Florida Fairs

KR: Honestly, I don’t see striking differences… kids are still running around, animals are being shown, families are enjoying themselves, and I am serving fun Fair Food. I see masks on some folks… that is the only change I see.

What was the most challenging aspect of putting on a Fair during the Pandemic conditions? FC: The nay-sayers! But our Board went forward with a very positive attitude, and that we were not going to back down. Even on social media, if there was a negative comment our supporters and the positive public would respond to them in a positive manner. SC: Adapting to the changes of the Fairs’ requirements, which are in compliance with the governing Health Department rules and every county has been different. KR: For my Fair Boards, it seems to be trying to make everyone happy. If the Fairgrounds is privately owned it seems easier because they can be like any other business and make their own rules. If the grounds is county-owned there are a few more hoops to jump through.

How many Food Vendors were at your Fairs? FC: We had 40 independent Vendors—32 of which were Food. I told our Vendors last fall that if anyone felt that they could not return this year due to financial reasons, that they would not lose their place. They may not have the same physical location, but that we would hold room for them. We had four Food Vendors who could not make it this year. SC: The same as in previous years; however, Manatee County Fair did limit the amount of stands per operator which helped with the gross. Personally, ALL Fairs need to look at this moving forward. KR: Some Fairs reduced duplicate trailers on their midways to make spreading out the trailers easier.

Did 2021 exceed expectations? Why or why not?

The last day of the Southwest Florida Fair had patrons lined up at Concession stands and the ticket boxes

to adapt and play in the messy wet cement. The sandbox is open and you either want to get in the sand or not… it is the reality for 2021. We are all in this together! KR: An Industry Leader said “2021 was going to be ‘MESSY’” and I agree. With supply chain issues, unexpected attendance, and spending increases, trying to keep up with everything this year is going to be a challenge. We were left with a huge amount of stock when we were shut down on March 13, 2020, which has left us very leery of over-buying stock. Therefore, we have been forced to buy stock multiple times throughout the Fairs, where normally we would purchase enough stock for the entire event prior to the Fair. These struggles are also a blessing at the same time, so please don’t take it as a complaint. Again, we are blessed with a chance to work again!

What would your advice or guidance be to someone planning their 2021 Fair or Event? FC: Stay positive and keep reassuring your community that you are following CDC guidelines. Advertise accordingly, be prepared, and thank everyone you see for coming out. Ask them what their favorite ride was, or their favorite food… engage with them and let them know that you appreciate them.

FC: Our Board and our Staff felt strongly that this was going to be a great year and we are not disappointed. Although not our biggest year ever; but with four record-breaking days and being UP overall in our numbers, it’s a GREAT YEAR! This was SC: Be flexible, adapt, resilient, and positive. Let’s a very happy and hungry crowd and we welcomed get the 2021 season underway, whatever this may them with open arms! look like. SC: Yes, happy to be back to work; expectations KR: The patrons will let you know if you are doing are what they are and every Fair is going to right, so that they feel comfortable to attend. I wish be different. Souvenir Cup programs, social good luck to all events in 2021. “Together We Can!” distancing, face masks, and sanitizers are general Please enjoy additional photos of these Fairs and concerns of many Fairs. I think we will find all of more on page 26. ▲ the Fairs will be all over the map. WE WILL have April 2021 NICA News

Dear Owners, Exhibitors, Fair Industry Leaders and YOU, we invite you to attend NICA Together: A Marketplace of Ideas, Networking, and Services, taking place May 4-6, 2021. This inaugural event will feature a nonexclusive Marketplace, Educational Sessions led by hands-on Event Industry Thought Leaders, and Networking Opportunities that are welcome and comfortable—a place where we all understand we are

Customers of each other and together we share a Fair Guest to serve. The event will be held at the beautiful Tuscany Suites and Casino, Las Vegas, NV, six blocks off the strip on Flamingo Road and six minutes from the McCarran International Airport. If you are driving—free parking! The room rate (Sunday through Thursday) is $59 with no resort fee, suite sized rooms with kitchenettes, and free Wi-Fi. We hope to see you in Vegas!

Wearing a face mask will be required in the hotel and to attend all events. Seating layouts and Marketplace exhibits will use social distancing protocols. We are committed to following CDC guidelines in order to host a safe and fun event for all. 16

April 2021 NICA News

Tuesday, May 4, 2021 5:30 - 7:00 PM: NICA Together Welcome Reception (Siena) Dinner on your own

Wednesday, May 5, 2021 8:30 - 10:30 AM: Back to Business Symposium (Room C) 10:30 AM - 6:00 PM: Marketplace Trade Show in Three Sessions to Accommodate Capacity (Room A) 11:30 AM - 1:15 PM: Boxed Lunches and Roundtables (Room C) 1:30 - 2:30 PM: New Ideas (Room C) 2:45 - 3:45 PM: Educational Workshop I (Room C) 4:00 - 5:00 PM: Educational Workshop II (Room C) 6:00 - 7:00 PM: Happy Hour (Siena) Dinner on your own

Thursday, May 6, 2021 9:00 - 10:30 AM: Kitchen Tour (TBA) 10:30 AM - 12:30 PM: Brunch, General Session & Celebration of Life (Tuscany/Siena)

Travel home safely and Make it Happen, or stay a few more days and figure out How to Make it Happen!

Schedule is subject to change; visit www.nicainc.org/together and check NICA Now! for updates

Members: Save $25 by Pre-Registering

Book Your Hotel Room Online

Pre-register yourself and additional attendees for NICA Together by selecting the link at www.nicainc.org/together and logging into your Membership account. You may choose a Member ($89) or Non-Member ($129) rate. Contact the NICA Office at (813) 438-8926 if you do not have a login account or need your password. Pre-registration will close on Friday, April 30, 2021 at Midnight EST. On-site registration will increase $25 per person.

Book your hotel reservation at $59 with no resort fee at www.nicainc.org/together by selecting your check-in and check-out dates, along with your occupancy needs, at the top of the reservation page before choosing a room.

Become an Exhibitor at NICA Together! Reserve your Marketplace Trade Show Booth for $1,095 (all inclusive) by April 23, 2021 at www.nicainc.org/together. Don’t delay!

April 2021 NICA News

The Next Chapter of Your Life!

Apply Today for a NICA Foundation Scholarship

In 2021, the NICA Foundation Scholarship Program will award multiple scholarships for a total of $30,500, provided by generous sponsorships by Coca-Cola, Past Presidents and Directors, Regional Councils, the O’Brien Family and donations from fundraising efforts and the NICA Membership. Thank you for your help! Holland Miller, a recipient of a NICA Scholarship from 20112015, wrote the following: “Paul Harvey gave a speech in 1978 entitled ‘So God Made a Farmer.’ You can listen to that speech, replacing the word ‘farmer’ with ‘Concessionaire,’ and the message holds true. Growing up in a family-owned Concession business is a great education, one of the greatest a young person can receive.” Holland attended Marshall University in Huntington, WV where his NICA Scholarship helped with tuition and room and board. Today he is a CPA, providing financial analysis for small and medium sized businesses throughout North America. “I am sincerely appreciative for the opportunities provided by NICA to my family and myself. This organization serves as the backbone for a noble Industry—one focused on bringing happiness to families. When the world returns to accepting crowds, I know where I will be spending my time. And underneath the bright lights of the Midway, there will be some kid learning life’s lessons and having his tip jar filled—because this Industry filled mine so many times.” Don Jones, C&C Concessions, has twice received the Vocational Scholarship Award to study welding at San Bernardino Valley College. Read the difference his education is making in his own words: “I have been able to use the skills I learned to benefit the company. The personal and leadership skills I have learned make me a better Manager, and my welding skills now allow me to 18

April 2021 NICA News

help build and weld equipment and other materials. I hope that you will continue to offer these scholarships that provide people opportunities to better their lives and themselves. I know that continuing to do so would really make a difference in people’s lives, like the difference it has made in mine!”

Who can apply? • Any NICA Member in good standing for three years (including the current year) • Child of a new/current member • Grandchild of a new/current member • Employee of a new/current member for six months

What scholarships are available? • • • •

25th Anniversary Scholarship at $4,000 Coca-Cola CCE Scholarship at $3,000 Regional Councils Scholarship at $3,000 Past Presidents and Directors Scholarship at $2,500 • 2 Gene O’Brien, CCE Vocational Scholarships at $2,000 each • Numerous NICA Academic Scholarships at $2,000 and $1,000 each

When is the deadline? To qualify, applications must be submitted to the NICA Office no later than June 1, 2021. Start planning the steps for the next chapter in your life and pursue your potential by applying today at www.nicainc.org/scholarship. For more details, contact the NICA Office at (813) 438-8926 or scholarship@nicainc.org. Good luck! ▲

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2021 Strategic Plan Rey O’Day, Executive Director

Strategic Planning History In 2012, the NICA Board of Directors and Staff realized that as each President began their term, they brought their own list of goals; and as each new Executive Director came on board, they too brought their own list of goals. Each time this happened, the last list of goals was discarded and the new one was placed on the table. The result was that NICA lacked a focus for the future and the ability to work on anything long enough to finish it. In April 2012, the NICA Board of Directors created NICA’s first Strategic Plan. When the NICA Foundation was formed in 2020, some goals were moved to that organization. In 2021, it was determined that the Executive Committee would participate in the strategic goal planning process with their own long-term and short-term goals.

closed at the February Board Meeting. Completed goals are removed, in process goals remain and new ones are added. All Strategic Plan Committees report at the February, April, and November Board of Directors (BOD) Meetings. Thus far in 2021, each of the Committees have met for their first meetings in March, with subsequent meetings in the planning stages.

What is Strategic Planning?

2021 Overview

Strategic planning is an organizational management activity that is used to:

• On February 17, 2021, the NICA BOD met to close the 2020 plan and compose the 2021 NICA Long-Term and Short-Term Strategic Goals. • Each Committee has a Chairperson determined by their Board Office, Staff Liaison, at least two BOD Members appointed by current President, a Past President and three NICA Members chosen by the Chair. Organizing meeting date and member names were reported to the President by March 1, 2021. • Each Committee will submit an oral report regarding their progress to the BOD as prescheduled two times a year. • The 2021 Strategic Planning Review of LongTerm and Short-Term Goals occurred during the February Board Meeting and the subsequent March Committee Meetings. Progress will be evaluated during the November meeting. • The final oral and written report of these goals is due at the January 2022 BOD Meeting.

• • • •

set priorities focus energy and resources strengthen operations ensure that employees and other stakeholders are working toward common goals • establish agreement around intended outcomes/results • assess and adjust the organization’s direction in response to a changing environment NICA is growing as an organization because this process delivers continuity by consistently setting direction and priorities, puts everyone on the same page, drives alignment of resources, provides flexibility within a context, and offers a simple way to measure results. NICA’s Strategic Plan revolves around four categories: Increasing and Strengthening Membership, Being a Voice in the Industry, Growing Benefits, and Building Financial Stability. Each year the plan is reviewed and approved at the April Board Meeting, evaluated at the November Board Meeting, and 20

April 2021 NICA News

The 2021 Board (both in person and via Zoom) discussing the Strategic Plan in mid-February 2021

Increasing & Strengthening Membership Chair: Jacqueline Bradbury, CCE, Secretary Director Members: Sandy Class, President, Carmel Dyer-Pittroff, CCE, Director, Jeff Thornberry, CCE, Director

• Direct Membership and Communication Managers to develop an exit survey of no more Committee NICA Members: Brandy Arredondo, than six questions to clarify the data regarding CCE, Stacia Markowitz lost members i.e. Food Vendors, Fare Foods Staff Member: Dennis Larson, CFE, Central East Advertisers, Commercial Vendors, Associate Council Coordinator Members, etc. due to Pandemic or other reasons. • Send membership applications by email to nonOrganizing Meeting: Friday, March 12, 2021 members who attended 2020 and 2021 NICA NICA is a member-driven organization that will Business Expos within three months of event. become a stronger organization throughout the • Continue to communicate with members during US and Canada by increasing membership and Pandemic with an upbeat Spring postcard to be member participation in organizational activities sent in May. by: • Expand “Most New Members” Membership Long-Term Goals Contest category from one Free Membership and $100 gift card to also include a Championship • Increasing membership by 100 annually through Belt that is passed from annual top membership retention of Current Members and recruiting salesperson to the next one. (names engraved). New Members (two members must be recruited • Direct Membership Manager to email digital to replace one lost member). NICA applications to the top 50 Fairs in the • Using targeted Membership Drives and current country and NICA Fair Members with a request data charts and maps to confirm category and to provide applications to their Vendors once or geographic membership growth or loss. twice a year. This might include a sales contest • Fully activating the updated NICA Regional between Fairs. Councils Action Plan (February 2019) • Requiring ALL NICA Leadership: Board, Council, • Direct Council Coordinator to develop and activate plan for beginning Central East Regional and National Reps to bring in ONE New Member Council in Spring 2021 with Committee’s full annually. support to help it happen. • Promoting the Coca-Cola Membership Contest • Membership Committee agrees to bring in two to NICA Members. New Members instead of the required one New • Supporting a company culture that requires Member in 2021. providing excellent member service. • BOD and Council Members each agree to host Short-Term Goals one social/fundraising/info event each season “Retention is even more important than to sell memberships and promote the benefits of recruitment. You can always get new people into membership. the fold, but keeping them is the real challenge.” Special Events Ex-Officio Project • Write and implement a 2021 Membership • Organize “Generation Forward” as a NICA group Drive that includes the needs of members who of under 45-year-old Professional Owners and/or dropped or are in the six month payment grace Managers in 2021 and create one activity/project period due to Pandemic event cancellations. with them for at least one event. “Keeping Members” is a good resource. • Develop a collateral piece focused on selling • Watch results of six month deferred membership to “Generation Forward.” membership payment program on drop and • Work with Social Media Supervisor to create a renewal numbers. Office Manager will provide communication place for them. monthly reports. Consider extending it based on data. Commercial Exhibit Ex-Officio Project: • Assign a NICA buddy to a Dropped Member and • Develop Commercial Vendors Council based repackage the value of membership to invite on Jeff Thornberry, CCE’s 2019 proposal to the them back. Board. • Explore sponsorship program that provides a portion of the membership fee for those ►► “Plan” continued on page 22 experiencing financial difficulties. Past President Member: Ron E. Smith

April 2021 NICA News

the NICA Expo and NICA Together • Board and Committee agrees that each one of them will participate in at least one National • Develop plan with Commercial and Concession Organization, State Association, or Zone panel Managers to develop training referrals to NICA and/or workshop annually. Peer-to-Peer Resource Center. • Direct Social Media Supervisor to hold at least • Develop a Commercial Vendors plan that will four online promotions to increase engagement. add 10 new Commercial Vendors in 2021. • Develop 2021 NICA Talking Points Presentations • Direct Communications Manager to develop a on: Multi-Year Agreements, Exclusive collateral piece focused on selling membership Sponsorships, Rising Rents and Deposits, to Commercial/Retail Exhibitors. Labor and H-2B, and Contract ManagementOverbooking and Menu Selection. Being a Voice in the Industry • Direct Staff to develop sessions and materials to Chair: Daryl Whicheloe, CCE, 1st Vice President use for speaking on these talking points. • Direct Special Events Ex-Officio to identify all Director Members: Sandy Class, CCE, President, Zone and State Fair Association meetings, assign Tom Hodson, CCE, Director, Kathy Ross, CCE, Leadership Members to attend with the goal of Ex-Officio Director adding three new state level conventions in 2021, Past President Members: Dan Lusenhop, Joe and assist Office Manager in making logistic Potillo, Jr. arrangements for these events. No speaking fee Committee NICA Member: Ryan Collmer will be requested and complimentary registration fee will be requested. Staff Member: Jessica Gottsche, East Council • Request Board to approve a $1500 line item Coordinator for State Fair Association and Zone meetings Organizing Meeting: Friday, March 25, 2021 that will be disbursed on a case-by-case basis. Because NICA is recognized as a professional Whenever possible assignments will be local. leader in the Event Industry NICA will: • Review IAFE schedule and P/L to propose the 2021 NICA schedule of events including Long-Term Goals sponsored event, workshops, and roundtable • Present balanced/well thought out procedures topics for discussion at Spring Board Meeting and solutions for long-time Industry issues with recommendations during May report. and regulatory concerns that are within NICA’s • Purposely invite at least three NEW speakers sphere of influence at convention workshops and panelists to 2020/2021 sessions hosted by and work for their adoption by Fair Associations. NICA. • Partner with Fair Management to create • Develop NICA Member Speakers to participate in Communication Committees that work in a Industry educational events using a format like spirit of cooperation to make decisions for the Promotions with a Positive Impact which uses a good of all involved. moderator, panel, and has a handout and short • Commit to using technology, social media, Power Point. and publishing outlets to communicate with • To bolster content in NICA News, NICA Now, members and colleagues in the Industry. and Facebook the Board and Committee will • Engage in active alliances with sister each write, contact someone to write, or solicit organizations regarding mutual Industry an already published article and submit it to the solutions. Communications Manager and/or Social Media • Oversee Advisory Committee selection, agenda, Supervisor in addition to their Director’s Voice and activities with Board approval. article. A monthly schedule will be created for • Oversee Programming of NICA Expo and NICA this goal by the Ex-Officio Special Events Director Together. and the Social Media Supervisor. Short-Term Goals • Direct Office Manager to create a list of 10 Fairs with more than 50 Concessionaires so • Develop a job description of what Committee can establish a new Communication responsibilities this Committee would have for

“Plan” continued from page 21 ►►

April 2021 NICA News

• •

•

Committee in each one using the NICA Communication Committee brochure. Each Committee Member will start one new Communication Committee and/or serve on one Communication Committee. Ex-Officio Special Events Director agreed to write a Read and Win SOP. Committee will Invite five NICA Regular Members to participate in the Read and Win Program in 2021. Direct Executive Director to send a letter over three signatures, inviting each Advisory Committee Member to write a NICA News article answering the following questions: How did you start in the Business? How has the Pandemic affected your organization? What changes are you making in 2021? How do we prepare for the next long-term catastrophe? President and Communications Manager will follow up and create a monthly calendar of writers. Promote programming and awareness of the Peer-to-Peer Resource Center.

Growing Benefits Chair: Vincent Nelson, CCE, 2nd Vice President Director Members: Sandy Class, CCE, President, Phil Delahoyde, Director, Kelly Grout, Director Past President Member: Larry Sivori Staff Member: Jesse Willard, Communications Manager Committee NICA Members: Jan Gary, CCE, Ryan Long, Henry Mitchell, Jay Wells Staff Member: Jesse Willard, Communications Manager Organizing Meeting: Tuesday, March 23, 2021 Recognizing that member benefits create value and are important to NICA for membership savings and organizational revenue, NICA will:

Long-Term • Provide members with numerous channels to learn how to use member benefits. • Oversee, review, and manage the NICA Benefit Company Protocol. (Apr–2016) • Use the buying power of membership to annually obtain at least one new national and/or regional benefit that meets the Benefit Company Protocol. • Increase rebates by 10% annually.

• Measure benefit usage by gathering data from annual membership surveys and collecting member stories using different communication mediums. • Oversee Exhibitors at annual NICA Business Expo. • Oversee the Certified Concessionaire Executive (CCE) Program.

Short-Term • Review and update CCE application. Ask Communications Manager to develop a pin that will be given to all awardees. Develop a budget to accomplish this. • Develop a job description of what responsibilities this committee would have for the NICA Expo and NICA Together. • Direct and support each Council to hold two events in 2021 that include highlighting the benefits and value of NICA Membership. • Direct Office Manager to send Board and Councils the tools they need (Including website instructions and Benefit Guides) to explain NICA benefits. (Ongoing) • Review the NICA Media Kit and use it to solicit two new benefits. • Direct Communications Manager to survey NICA Membership in 2021 on their specific utilization of NICA Benefits, send a summary to the Committee Chair, and then the Committee will make report based on survey. (On hold) • Provide suggestions to Executive Director regarding the Fiserv and Sysco agreement negotiations. • Direct Communications Manager to explore developing a NICA Benefits App. • Direct Office Manager to keep benefit company agreements and files current and up to date and provide a summary to the Board and to the Benefits Committee. • Develop a plan and execute messaging for the Peer-to-Peer Resource Center. Explore how this becomes a training site for the Industry. • Complete Goodyear tire benefit project or move on to another tire company possibility. • Solicit a proposal from Enterprise Rent-A-Car that includes cars and trucks. • Review sanitizing product options for future benefit consideration.

►► “Plan” continued on page 24 April 2021 NICA News

“Plan” continued from page 23 ►►

Building Financial Stability Chair: Kim Barr, CCE, Treasurer Director Members: Sandy Class, CCE, President, Don Delahoyde, CCE, Director, Jeff Thornberry, CCE, Director Past President Member: Mike Pence, CCE Committee NICA Members: Irene Dugan, Gayle McGrath, CCE, Kevin McGrath, CCE Staff Members: Linda Frisco, Office and Membership Manager, Rey O’Day, Executive Director Organizing Meeting: Friday, March 19, 2021 When NICA membership is growing, NICA’s voice is respected in the Industry and NICA’s buying power is increasing the net profits of members. NICA will achieve annual financial and administrative stability by:

• Monitor the use of the SBA Emergency Disaster Loan that was funded in July 2020. Board voted to set it aside in savings account as insurance for one year and then review. • Watch financial results of six month deferred membership payment program on drop and renewal numbers. Office Manager will provide monthly reports. • Direct Council Coordinators to write Fundraising SOP and create Fundraising Form by June 2021 • Direct Office Manager to prepare for the annual audit to be held on Friday before NICA Business Expo in the Brandon office. Treasurer will provide report at February BOD Meeting. (Completed) • Executive Director to assign fundraising budgets to the Board and Regional Councils:

Budget East Council West Council Board-Expo

2020 Actual (Pre-Pandemic) $26,759 $17,250 $83,456

• Direct Executive Director to develop Sponsorship Protocol based on 2019 Expo Program including category levels, items to be sponsored, and Long-Term benefits of sponsorship for the NICA Business • Managing by objectives and values so financial Expo. goals are met in accordance with core values. • Monitor consequences of Pandemic on the • Diversifying revenue while increasing revenue current rebate programs. 5% a year by retaining and increasing • Work with Benefit Committee on developing membership, optimizing selling opportunities, other rebate possibilities. soliciting benefit rebates, and holding • Provide funding to NICA Foundation for the fundraising events. following scholarships: 25th Anniversary: $4,000; • Monitoring financial controls and appropriate Coca-Cola: $3,000; Regional Councils: $3,000; insurances. and Leadership: $2,500. • Managing expenses within the following • Direct Office Manager to provide a summary of formula: Membership Category fees and usage for review • 55% day to day operating expenses at February 2020 meeting. (Completed) • 30% member / regional / educational events • Direct Executive Director to provide 2021 budget • 15% reserves projections quarter to quarter as we move out Short-Term of the Pandemic. Direct Executive Director to present draft of 2022 budget at January 2022 • A session on NICA core values will be held Board Meeting. during Board spring planning meeting with all • Develop funding strategy in a separate line item past and present directors invited. in the amount of $50,000 for Executive Director • Monitor the Morgan Stanley cash account and transition plan. decide where to place it and when to invest it again. With earning power down it is currently in • Direct Office Manager to prepare convention P&L’s for review at the third Board Meeting after cash and acting as insurance to be used as last the close of the event to enable planning for next resort. year. • Submit forgiveness report for the 2020 Payroll • Review insurances annually and make Protection Plan (PPP) Loan from SBA. ($34,278) recommendations at Spring Board Meeting. ▲ • Accept the 2021 PPP Loan ($34,278). 24

April 2021 NICA News

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From the Camera Roll...

Current and Past Directors and Presidents honoring the Current President Sandy Class, CCE at the Movin’ Forward Member Social: Lee Stevens, Richard George, CCE, James La Fratta, Justin Sattler, Tom Hodson, CCE, Andrew “Bruno” Broomfield, Joe Potillo, Jr., Ron Smith, and Tom Sattler, CCE

Visitors at the Indian River County Firefighters Fair: Jeff Ross, CCE, Kathy Ross, CCE, and AJ Ross, Ross Concessions, Danny Alfonso, Manatee County Fair Manager, Jim Ward, Pasco County Fair Manager and Florida Federation of Fairs President, Wayne Howard, IRCFF General Manager, and Dan West, Florida Federation of Fairs Executive Director

Sandy Class, CCE, President, giving flowers to Miss Sara, who is retiring from the Strawberry Festival

April 2021 NICA News

Corina, Tonio and Ziggy Viscusi, Angela’s Concessions at the Central Florida Fair

Kathy Ross, CCE, Director, presenting Christine Iannotti, St. Lucie County Fair, with the CocaCola sponsored $2,000 Gift of Travel voucher from NICA

Peggy Reid, Wade Shows, giving the thumbs up

Larry Habeck, TBA Concessions, taking a popcorn break at the Central Florida Fair

Sandy Class, CCE, President, with Movin’ Forward Member Social prize winners Troy Beaver, TDB Concessions (Free Membership), Ron Smith, Past President (Scratch Off Tickets), and Michelle Siggins, Sunshine Concessions (Camping Spot)!

Shirley and Lewis Harvell, Harvell’s Family Concessions/Pronto Pups

“Crabby” Patty Tessari, Layton Concessions and Bary Bunts, CCE, East Council

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MEMBER CLASSIFIEDS Would you like to place a classified ad with us? Contact us at (813) 530-4750 or communications@nicainc.org

Northwest Washington Fair Seeks Commercial & Food Vendors Newly expanded dates: August 12-21, 2021. Commercial space starting at $550, Food Concessions at 20%. Premium spaces available. Contact Frances Negranza at frances@nwwafair.com. ▲

Concessions, Trucks & Route For Sale Original sirloin dinner—attends Illinois State Fair, Oklahoma City, and Tulsa State Fair. Concessions, trucks, and route for sale. Operates August through beginning of October. Trailers include a triple axle 24’ dinner booth, stainless steel everywhere, four refrigerators, char grill, six 20” cast iron pan presentation, built in 2018. Second booth serves sandwiches, sides, and pork chops and sirloin on a stick. Built in 2011, lengthened and upgraded in 2015. Includes A/C, char grill, griddle, deep fryer, two refrigerators, fountain soda, Crathco drink dispensers. Double axle, 18’ long. Trucks—two 16’ box trucks. Both 7.3 Ford Turbo Diesel, 1995 and 1997 E350 Cutaway.

Front of trucks converted to living quarters, total accomodations for seven. Rear halves are frozen, refrigerated, and dry storage. Also includes one EZGO Golf Cart. All Fair contracts are active. For more information, call (954) 270-4278. ▲

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April 2021 NICA News

Seating, Take-Out Window, servicing Fair and Special Events, including continuous “Drive-Thru Fair Food” called “Taste of the Fair.” Call Theresa at (561) 386-1709 or email theresa@tcjohnsonrealty.com. ▲ We have a variety of sizes to suit your ad—contact us at (813) 438-8926, communications@nicainc.org, or www.nicainc.org/advertising for additional information on sizes, prices, bulk rates, and options for ad opportunities on our website and NICA Now!

2021 Membership Contest Leaderboard* Renewal Members ($2000 Gift of Travel) Marco Arredondo Brandy Arredondo, CCE Deborah Aschmann Patricia Bair Trent Bair Sharon Barlow Robby Barona Chris Bayle Lois Bender David Belcher Wesley Boyd Bierwirth Samantha Bluhm Bary Bunts, CCE Thomas Burns Tony Cassata Raymond (Geoff) Clark

Evan Colglazier Ryan Collmer Janice Coroneos Teresa Cox-Hickey Randy Dewitz Teresa Farnum Charmayne Fazackerley Rodney Fazackerley James Fraser Jennifer Fraser Karen Gary Dominic Gemmiti John Giordano Robert Gottsche Debbie Green Jack Hammer

Kevin Hauser Jeffrey JJ Hickey Mark Hohenwald Robert Jackson Borjan Jaksic Belinda Jaycox John Jaycox Scottie Jeter Aldora (Dodie) KJaer Guy Leavitt Timothy Lisko Bethany McDonald Wayne McMurtry Doreen Miller Phil Miller Trey Miller Susan Moynihan

Lorie Oberst Leah O’Neil Richie O’Neil Kathleen O’Leary, CFE Jeremy Parsons Bill Perlman Laura Porter Trampas Porter Robert Pugh Dena Rizzardo Rebecca Santorelli Robert Santorelli Patrick Sheridan Brandon Smith Dominic Vivona Jr

Referrals: General Membership Ron Porter..................................................................................... 1

Referrals: Board of Directors Sandy Class, CCE.......................................................................... 1 Thomas Hodson, CCE................................................................... 1

*Referral listing as of 2/28/21. Contact us if you see any inaccuracies. See back cover for rules and prizes.

Visit www.nicainc.org or search NICA on social media for the latest announcements, news, and pictures.

April 2021 NICA News

INSURANCE PROGRAM BUILT WITH Exclusive rates and coverages Developed with concessionaires

member benefit

IN MIND Doing business in 48 states Work with industry experts

Property | Fleet | Liability | Workers' Compensation 800.860.1060 | 330.335.2521

April 2021 NICA News

www.FocusedOnConcessionaires.com

info@focusedonconcessionaires.com

National Independent Concessionaires Association, Inc.

For Off ice Use Only

1043 E. Brandon Blvd., Brandon, FL 33511 Phone: (813) 438-8926 • Fax: (813) 803-8460 Email: nica@nicainc.org • Website: www.nicainc.org

Date: #: q Member Renewal

MEMBERSHIP APPLICATION q Mr. q Mrs. q Ms.

First Name:

Last Name:

Name of Business: Physical Address: Mailing Address:

City :

Primary Phone Number :

State:

Zip:

State:

Zip:

Cell / Secondary Phone Number :

Email:

Website:

Age Range: q 20-35 q 35-50 q 51-70 q 70+ q Other:

NICA News Preference: q Mail q Email

Referred by :

Annual Membership Fees Associate Membership

Regular Membership q

A person or entity who provides services to the Concession Industry.

Regular Member..............................................................$150

Fair / Festival (over 75,000 attendance)......................$150

Fair / Festival (under 75,000 attendance)...................$100

q Retired Member................................................................. $50

Manufacturer / Distributor / Supplier...........................$150

Business / Group Membership

Carnival / Circus Operator..............................................$150

Association / Special Services......................................$150

q Additional Member..........................................................$100 q Employee Member............................................................. $75

Includes five Memberships in one: one Regular Member, one Additional Member, and three Employee Members ($475 value).

Business / Group.............................................................$400

Additional Member : _______________________________________ Employee Member 1: ______________________________________ Employee Member 2: ______________________________________ Employee Member 3: ______________________________________ Regular membership categories Check a category below and provide a detailed description of your company’s services in the next column under Business Description.

Business Description Provide a detailed description of your business, products, and/or services below. This information will be used for your entry in the annual NICA Membership Directory and as keywords to search for your business on the NICA website.

________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________

Food / Beverage

Commercial Exhibitors / Retail / Merchants

payment

Attractions / Entertainment

Cash q

Games

Visa

Guest Services

Credit Card #:

General Routing Information List all states / provinces where you conduct your business.

___________________________________________________________

Check

Mastercard

Security Code:

Money Order q

American Express

Discover

Expiration Date:

TOTAL:

___________________________________________________________ ___________________________________________________________ Accidental Death & Dismemberment Insurance The NICA-sponsored $10,000 Accidental Death and Dismemberment (AD&D) Insurance Policy is provided to Regular Members. List a beneficiary and a phone number below.

Beneficiary : _________________________ Phone : _____________

Applicant’s signature

Date

Signature of Credit Card Holder q I authorize NICA to charge the agreed amount listed above to my credit card information provided above. I agree I will pay for this purchase in accordance with the issuing bank cardholder agreement.

Automatic Renewal Option q I authorize NICA to make automatic renewal payments for my Membership using the credit card information above. I shall update NICA with all changes to payment information or my intent to cancel automatic renewal payments prior to my next renewal month.

National Independent Concessionaires Association, Inc. 1043 E. Brandon Blvd., Brandon, FL 33511 Time Sensitive Mail • April 2021 Issue

PRSRT STD U. S. POSTAGE PAID STEVENS POINT WI PERMIT NO. 272