Saturday,
More than $660,000 has been donated to the West Reading Disaster Recovery Fund since it was established on Saturday, March 25. Donations have been made by more than 1,500 individuals, families, and businesses across Berks County and the country.
To assist with urgent, immediate needs, on March 30 the fund distributed a total of $220,000 to the families of those who died and to those displaced from their homes. An additional $230,000 will be distributed to those groups in the coming days.
“Out of respect for the families, we will not be providing specific details regarding those distributions,” said Kevin K. Murphy, president of Berks County Community Foundation, which created the fund in partnership with the United Way of Berks County at the request of West Reading Borough Council. “Our hope is that the funding will ease their burden as they cope with their loss. “Based on the level of donations received, the fund will continue to provide grants until it is depleted.
The priority of those grants is as follows:
1. Support to the families of individuals killed in the explosion for immediate financial losses.
2. Support to individuals displaced from their homes as a result of the explosion.
3. Support to organizations helping individuals displaced from employment as a result of the explosion.
4. Support to the Borough of West Reading for planning and/or implementation of historical commemoration of the explosion (including, but not limited to, the creation of a memorial to those lost).
“We are grateful to everyone who has given to the fund,” said Tammy White, president of the United Way of Berks County. “The outpouring of support of neighbor helping neighbor has been inspiring. The magnitude of this event transcends geography as local giving from Berks Countians is joined by contributions from people across the United States showing their support for our community. We thank everyone for the kind generosity.”
Art on the Ave on June 17th this year is one of the biggest events of the summer in West Reading. We will have more local artists and look forward to a greater participation from the GoggleWorks, Berks Art Council and the Reading Public Museum. Our Plein Air art event, hosted by Art Plus Gallery, will be bigger than ever this year. This event leads up to Art on the Ave and attracts fine artists from around the region who take the week to paint landscapes of our local area. The paintings are judged and auctioned off on Friday, June 16th. This is a perfect time to purchase some amazing fine art of our area at a great price.
Our Sunday Farmers Market continues every week in the summer, 2nd Fridays will gear back up this summer and the West Reading French Fry Festival hosted by West Reading Tavern will be on August 12th this year. The West Reading Shopping Center will be getting a facelift and some new shops including the Legacy Cigar Lounge in the old Chef Alan’s space. With over 30 food and drink locations in West Reading, this will be a nice addition to our community. There is no better time to spend the weekend meeting friends and enjoying everything West Reading has to offer this summer.
West Reading has been fortunate to receive grant funding from the DCED to help us improve our lighting along the Ave and improve the entrance or “gateway” into West Reading. Look for those improvements this year as well.
Businesses and other new spots in Avenue’s communities are worth celebrating! This is where we give you the scoop on what’s new and what’s changed along the Avenue. If you have news, please email us at Avenues@hoffpubs.com.
Adrienne Beck Photography
Adrienne offers authentic maternity, newborn, and portrait sessions and wants to present her subjects as they really are. She believes her photos should express everyone’s unique beauty.
95 Fourth Avenue, West Reading (behind double sunrise yoga) 760-238-2789 • adrienne@ellexcel.com www.adriennebeckphotography.com
Brooklyn Place
Opening their second breakfast and lunch location in Berks County, the staff at Brooklyn Place are proud to bring New York style foods to central Pennsylvania. They want customers to come and experience what they call the “most tasty” food in town. Open daily 8:00 a.m. to 7:00 p.m. 101 South Fifth Avenue, West Reading 484-755-5107
Delune Gems
Delune Gems relocated to their newest space in April. The boutique brings “permanent jewelry” to Penn Avenue, jewelry options designed as infinity pieces welded to adorn wrists, necklaces, or ankles with no clasps. Delune also offers customers an array of apparel, fragrances, accessories, clean beauty, and adaptogenics. Store hours vary by day. 724-815-6621
607 Penn Avenue, West Reading delunejoy@gmail.com www.shopdelune.com
Tinsel & Twig LLC
Owner and operator Cara Dzurek of Exeter Township brings a unique customer experience to Penn Avenue. Tinsel & Twig carries custom laser engraved gifts, t-shirt printing, laser engraved jewelry and more.
702-300-0973
tinselandtwigcd@gmail.com
Telia perfect. greek
Taking over what everyone knew as the Friendly’s Restaurant building, Telia is reinventing the ethos of Greek cuisine with their passion for food, love, and life in a modern setting. They believe life’s purpose is to be happy together, to be content and complete with all life offers. To be Perfect. Opening Spring 2023. 400 North Park Avenue, Wyomissing
Tristen and Sons Cakes and Shakes
This new family-run shop offers specialty cheesecakes, sno-cones, and cotton candy. Their specialty milkshake assortment even incorporates popular Little Debbie snack cakes like cosmic brownie, birthday cake, and peanut butter wafer. Tristen and Sons also brings freshly prepared breakfast items, pastries, and specialty coffee drinks. Both indoor and outdoor seating is available. Shop hours are Monday through Thursday, 8:00 a.m. to 6:00 p.m., Fridays and Saturdays, 8:00 a.m. to 8:00 p.m., and Sundays, 9:00 to 4:00 p.m.
10 South Fifth Avenue, West Reading
484-650-1598
West Reading Borough
Announces Recent Grant
West Reading Borough received the Local Share Account Grant from the Department of Economic Development for improvements to the West Reading Borough and Community.
The grant totals $265K and will be used to update the security systems and cameras along Penn Avenue and around the Borough. Additional cameras will be placed for more security, as well as more safety and resources to help the officers and borough.
On top of that grant, the Borough also received the Local Share Account Grant in Category 4, a Facilities Program grant funding
By Laura Reppert, City of Reading, Photos by Susan L. Angstadt
The City of Reading marks a milestone this year, its 275th Anniversary. Incorporated March 16, 1748, the city is now the Commonwealth’s fourth largest city. With 45 nationalities represented within a population of 95,112 (2020 Census), Reading shines as an example of the nation’s melting pot.
Celebrations for the bicenterquasquigenary year kicked off in March with events and delegate visits from Sister Cities Reading, England, and Reutlingen, Germany. Activities included a gala at the Reading Public Museum presented by Customers Bank, an official proclamation ceremony at City Hall, 14 community parties held across the city thanks to Redner’s Markets, fireworks and a 275th-themed Reading Royals game. Representatives from each of the cities also participated in a panel discussion on the importance of Sister City relationships hosted by the World Affairs Council of Greater Reading.
Throughout the week the delegates visited 20 city businesses, schools, landmarks, museums and organizations. In April, the Fightin’ Phils and Earth Day Berks joined the celebration. The home opener for the baseball
team featured players in a vintage jersey with a special 275th anniversary patch, activities in the plaza, presentation of a 275 numbered jersey to the 275th Committee, and all city employees were given tickets to the game thanks to sponsors Reading Recreation Commission, Seltzer Group Partners and Discovery Credit Union. And Earth Day Berks planted a tree in City Park in honor of the anniversary.
May featured a history hike and open house for the 100th Anniversary of the Mother Tree located in Antietam Lake Park on May 13. The Women’s Center of Reading celebrated its building’s history with music and storytelling on May 18.
In June, a special exhibit will open in the Berks History Center’s Model Room. The exhibit will take visitors on a journey through Reading’s history using pieces from its collection. The Mid Atlantic Air Museum will kick off its WWII weekend with a procession of vintage vehicles to downtown Reading. Live entertainment, food vendors and reenactors will all be a part of the event in the 500 block of Penn Street on June 2.
This fall, Reading will partner with the Berks Cultural Diversity Festival, holding its 275th Anniversary Parade with the Oct. 1 festival in City Park. The parade will take place on Penn Street running from 2nd Street to the 11th Street entrance to the park.
Other events for the year include block parties, historical walking tours, partnership with existing city events and opportunities to participate in a public art collaboration between Berks Community Murals and Total Experience Learning®. Numerous concerts also will take place featuring both local and national artists such as The Ringgold Band and John McEuen, founding member of The Nitty Gritty Dirt Band.
Celebrations for the 275th Anniversary are made possible through the support of generous sponsors: Customers Bank, Penske, Carpenter Technology, Visions Federal Credit Union, The Stevens and Lee Companies, Alvernia University, Tompkins Bank, Berks History Center and the Greater Reading Chamber Alliance.
To find out more visit www.readingpa.gov/visitors/275 or follow @CityofReading275 on Facebook.
Avenues: Where did you each grow up and go to school and in which area of Berks County do you live these days?
Stephanie: I grew up in Berks County where I graduated a Wilson Bulldog and within ten months graduated from Empire Beauty School. After meeting the love of my life, Ed, I moved to Blandon with him and his three kids. Currently, I am working towards a degree in Business Management, trying to catch up to the four of them!
Ed: I grew up in Ocean City, New Jersey, and graduated from Ocean City High School. In 1994, I moved to Fleetwood while attending Alvernia University and currently live in Blandon.
Avenues: Stephanie, how long have you owned Salon Avanti, and how many people are you employing? Why did you think Penn Avenue would be the best spot for your business?
Beginning as an assistant in 2007 at Salon Avanti on South Sixth Avenue, a four-station salon, I soon earned a position as a stylist, then manager/stylist, and in 2011 Ed and I bought Salon Avanti.
In 2014, we merged with On the Fringe, a salon located at 548 Penn Avenue, increasing our space and visibility. Nine years later, Salon Avanti’s team consists of 13 talented stylists. Penn Avenue is ever-growing and offers fun community events allowing the establishments to work together and promote our businesses.
“Penn Avenue is ever-growing and offers fun community events allowing the establishments to work together and promote our businesses.”
Stephanie Delozier
Avenues: Ed, what inspired you to choose law enforcement as your career and how many years have you been on a police force? Why did you choose to serve in the Avenues communities?
After graduating from Alvernia University with a degree in Physical Therapy, I spent the next six years at a sports injury center in King of Prussia before transitioning into Law Enforcement when I enrolled in the Reading Police Academy. I have served with the West Reading Police Department for the past 23 years, where I enjoy the challenges of this career and remain motivated to positively impact the community and contribute towards creating a safe environment for residents and visitors.
Avenues: With two such different careers, how does it work and what are your common goals and interests?
Stephanie: We both are very social individuals, one within a building, the other on the streets. We love and care for those we encounter throughout our workdays. At the end of each day, we ask each other, “How was your day? What was the best part of your day?” We both love what we do and love to understand the ins and outs of each other’s day.
Ed: Our careers require us to work long shifts with everchanging schedules. We found that shared responsibilities were an effective approach when managing household and life responsibilities, ensuring that our children’s needs were met, and always prioritizing our time as a couple.
An active lifestyle is important to Steph and me. We are members at Orange Theory Fitness, helping us stay healthy while working out. In 2013, we began running in full and half marathons and most recently venturing overseas allowing us to explore diverse cultures. This shared passion for travel and fitness has allowed us to create amazing memories and aids in our physical and mental well-being.
Avenues: How do you each support the area with the help of your careers, especially considering cases of true need like in the aftermath of the R.M. Palmer explosion?
Stephanie: One of our greatest accomplishments was bringing a dunk tank to Fall Fest and Art on the Avenue, where people truly enjoyed donating and playing all day. If there is a way to collect donations and involve the community, I sign Salon Avanti up to make it happen. Additionally, I offer an ear to my husband if and when he needs it. He is a tough cookie; even if he says he is okay with something, I think of how I may feel after a long day of trying to make situations right and just want to be there for him and his department.
Avenues: Why do you, your coworkers, clients, and community members love to spend time along the Avenues, and which are some favorite spots to hang out and enjoy the area?
The charming and diverse businesses along Penn Avenue are a major draw for people to visit West Reading and with most of them being independently owned, each business can showcase its unique personality and creativity. This personal touch cannot be replicated by larger chain stores, making the area stand out and creating a one-of-a-kind experience for every visitor.
Collectively it is safe to say that some of our favorite spots include Bold Café, Benchwarmers, Sweet Ride Ice Cream, Say Cheese, and Comalli Taqueria for snacks and meals. As for beverages, we turn to The Beer Wall, Willow Creek Brewing Company, and Wine Down!
“I have served with the West Reading Police Department for the past 23 years, where I enjoy the challenges of this career, and remain motivated to positively impact the community and contribute towards creating a safe environment for residents and visitors.” Ed Delozier
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Serving Berks County since 1983, Commonwealth Auto Tags has been a staple in the West Reading borough since 1989.
Commonwealth’s Zach Biechy describes the business as a multiservice agency, but mainly contracted through PennDOT to provide vehicle and drivers’ license services. For its customers’ convenience, Commonwealth is also an agent for the PA Fish & Boat Commission and the Department of Conservation and Natural Resources (DCNR).
Every member of the Commonwealth staff is a Notary Public and can help with general office services like copying and faxing.
Zach says that Commonwealth is first and foremost a customer service company and that the staff loves to see customers leave both happy and relieved that they did not wait in line for hours. He adds the best compliment they receive is, “Wow, we’re already done?”
The Avenues communities have come to rely on Commonwealth’s forty years of experience, according to Zach, and customers know their work is being processed with both knowledge and precision.
Zach confirms that the Commonwealth staff loves to help the people in West Reading and the diverse communities surrounding the business.
Its location on Penn Avenue has allowed Commonwealth to participate in the growth and revitalization West Reading has undergone over the last 34 years. Zach truly believes West Reading is a great place for both new and existing businesses to engage in the incredible activities that serve the community.
Saki and Lucine Sihelnik opened Great American Creamery in downtown Reading about a year ago, with the concept of creating a micro-creamery where a small portion of ice cream is made in-house and the remainder sourced from other Pennsylvaniabased creameries, specifically Berkey Creamery at Penn State University. Other flavors are brought in from The Nesting Box Farm Market & Creamery in Kempton, a Berks location known for its ultra-premium flavors, Saki notes.
In the Great American Creamery shop, Saki says the most popular item on their menus is milkshakes, with 36 flavors to choose or mix and match to create fun and unique milkshake options.
The Sihelniks operate a full concession stand at the Santander Arena serving every Reading Royal Hockey game, concert, and show. Saki believes his Santander customers love his Hot Fudge Royal Sundaes most, while delivery customers choose ice cream flights as a favorite treat.
Great American Creamery products are also available at the DoubleTree by Hilton Hotel gift shop and on the menu at the Cheers restaurant in the hotel.
A native of Reading, Saki feels strongly about their downtown location across from the Santander Arena and next to the DoubleTree Reading, businesses which have been valuable and supportive partners, providing growth opportunities for the Silhelniks. In turn the Sihelniks employ who Saki describes as the best young men and women the city has to offer.
Saki believes there are a lot of reasons to love Reading, which like any city, he says comes with both its good and its bad. He is striving to tap into the city’s potential, its residents, and its work force to grow his business. The Silhelniks and the Great American Creamery are proud to be part of Reading trending upward.
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As the premier Realtor in Berks County, Lisa Tiger uses her marketing, and extensive network to more quickly match buyers and sellers.
Lisa’s passion and tenacity combined with her sales and marketing skills have made her the most successful agent in Berks County. She would love to have the opportunity to share that success with you. When you are ready to buy or sell, Team up with the Tiger!
A family-owned, New Age Taqueria with Mexican roots, Taqueria Commali opened its doors in November of 2019.
Owner Erik Arizmendi chose his Court Street location in West Reading because of the community’s unique business district, a spot which he felt would be a great fit for the restaurant.
Curating the menu to be small enough to provide guests with the freshest products he can create is key to Arizmendi. He confirms the unique tacos served at his Taqueria are held to a high-quality standard that sets his restaurant apart from other Taquerias.
Taqueria Comalli offers tacos, dillas, tazones, tostadas, and quac, and Arizmendi says some of his guests’ favorite options are the El Gallo and the Brulee, both of which are his own creations and influenced by dishes he loved growing up.
Describing West Reading as a place which has become open to all new and one-of-a-kind dining experiences, Arizmendi confirms Taqueria Commali is thriving within that demand.
Colleen Stamm, director of Wyomissing Public Library, grew up in Fleetwood, and went on to Kutztown University for her Bachelor’s degree in Library Science. While working at the library, she earned her Master’s in Library and Information Science from Drexel. She lives in Kenhorst with her husband and two children.
Colleen has been a librarian for 22 years. After a few years as the Children’s Librarian, she was promoted to her position as director in 2008. Colleen’s mother was a school librarian for 35 years and inspired Colleen’s love of libraries and reading. A high school librarian also encouraged Colleen’s career path. Colleen’s desire to help people find the information and resources they need made the library a great career choice for her.
Intent on bringing the arts to the community, Colleen explains that the library has been working over the last six months with local artist Sara Miller to offer a program called The Artist In You. The free monthly event introduces children to famous artists and the techniques they use to create their masterpieces. Miller helps each child create artwork using the methods they learn about in class and she displays the works within the library.
In April, the library began offering an adult art option with their program Art for Adults, a free four-week series of art classes, including still life drawing and painting, a program that has been well received in the community and will be continued in a new session, Colleen confirmed.
Colleen loves how the unique shops and restaurants offer something for everyone in her family and appreciates all the festivals along the Avenue.
By Karen L. Chandler
One of the most recognizable buildings in the Avenues communities, the Wyomissing Public Library was born from the inspiration of women hoping to promote public spirit in a new borough.
After the idea of a library followed a winding path through the borough’s history, the current colonial-style, red brick building was gifted through a donation to the Wyomissing Public Library Association by Anna Marie Thun, the wife of Wyomissing Industrialist, Ferdinand Thun.
The beautiful fireplace in the library’s juvenile area is graced by the framed portrait of the building’s benefactor, Anna Thun.
In 1911, twenty women gathered to form the Civic League, a Wyomissing organization focused on bringing a library to their community.
Civic League members each asked ten friends to donate two books as seeds to grow the new library, resulting in a collection of about a thousand books which were kept safe in the home of Mrs. Howard F. Fry.
The number of books grew and the need for more space meant the collection traveled to a new home in the publicschool building, but Mrs. Gustav Oberlaender realized the need for a more formal spot for the library. As the first chairperson of the Library Committee, she requested space in the Borough Hall.
1913 marked the official opening of the library to the community and the books lived at the Borough Hall until 1920. Two big names known for creating Wyomissing as one of the first planned industrial communities in Pennsylvania, Mr. Ferdinand K. Thun and Mr. Henry Janssen, donated a house for the library at 1118 Penn Avenue.
Despite the library’s new home, The Women’s Club of Wyomissing still dreamt of a building designed specifically for the community’s library and carried on with efforts to raise money to achieve their dream. With $2,600 invested by 1926, the women continued to increase the book collection with the interest on their investment.
The dedication and hard work of the women of Wyomissing meant the growing library needed even more space. In 1930, Mrs. Thun, Library Chair, offered to donate all the funds for a public library building, creating the need for a true Wyomissing Public Library Corporation to be formed.
On a prominent lot at the corner of Penn Avenue and Reading Boulevard, the library was created, with architect Charles Muhlenberg and contractor Edward A. Reider, Jr., spearheading the effort.
The library was opened in its current home on April 17, 1931, and today the library remains a relevant and beloved spot in the Avenues community.
Throughout its history, the Wyomissing Public Library has served as a vital source of knowledge and learning in the Wyomissing community, notes Library Director Colleen Stamm, with programming educating and entertaining almost 9000 children, teens, and adults in 2022 alone.
A standout feature at the Wyomissing Public library, according to Colleen Stamm, is an educational native plant garden hidden behind the walls of the library courtyard. Colleen says the beautiful outdoor space supports biodiversity in the local environment and creates a pleasant spot for people of all ages to enjoy.
Serving as a “Playground for Your Mind,” the library inspires children from birth to age five with a vibrant and engaging children’s program including two weekly story times. Programs drawing young members to the library are Sensory Friendly Family Yoga, Builders Blocks & Books, The Artist in You, Chess Club, and Kids in the Kitchen.
Area adults are heading to the library to enjoy programming like Book Club, Yoga, Qigong, Meet the Author, Movie Night, and Great Decisions.
Colleen Stamm believes it is key for the library to continue adding new programs and materials to meet the growing and changing needs of its patrons, while striving to stay current with technology and offering the best experience for the Avenues community.
With five public access computers, Wi-Fi throughout the building, and a self-check-out kiosk to support its patrons, the historic building continues to fit the needs of a modern Wyomissing area and serve as a multi-purpose community gathering place and a resource center for all ages.
It is a time of transition for the street tree population in the Borough of Wyomissing. It appears we are seeing the decline and demise of the first generation of shade trees, planted mostly in the early and mid-20th century, at the same time we are observing the growth and development of the younger, more vigorous trees planted as replacements from the early 1990s to the present day. The sight of so many large, mature trees disappearing from along the streets of the Borough in the past decade or so can certainly be alarming to many people, but residents can be assured that the process is not haphazard or arbitrary, and that each removal is thoroughly considered.
The tradition and practice of planting trees along roads in this country began shortly after the arrival of European settlers in the seventeenth century, the original impetus most likely to provide cooling shade to citizens and horses alike, but perhaps also to define the avenues and walkways
in an orderly way. We now know that trying to grow trees far from their native woodland habitat close to everyday human activity subjects them to damage and stresses they did not evolve to deal with. Through history, as U.S. villages, towns and cities grew and developed, planting street trees remained an important aspect of urban design. Unfortunately, the life of urban trees only got tougher with the burgeoning human population, the advent of automobiles, larger and taller buildings and the invention of long-lasting but impenetrable paving materials – modern-day asphalt and concrete.
Today, what we refer to as street trees, urban trees or community trees are usually planted in the area between curbs and sidewalks, commonly called the planting strip or tree lawn. The width of these strips, as well as proximity to utilities and buildings, has a huge impact on the health and lifespan of the trees planted there. All trees require a large area of rooting space where they can utilize the soil
volume necessary to get all of the water, organic matter and nutrients they need to grow and prosper. In the forest or countryside, trees’ root systems can easily extend over twice the distance of its branch spread. This is rarely the case in a built-up urban environment. Curbs, sidewalks and building foundations block the progress of growing roots, preventing them from finding and using the water and nutrients needed in larger quantities as the trees establish and grow larger. Compounding the difficulty is the fact that most urban soils are far from optimum for growing trees. They are often compacted from heavy use and traffic, low in nutrient content and high in discarded building materials – bricks, rock and cement. This is where most tree problems and stresses originate – under the ground. When a tree can’t get what it needs to fulfill its energy budget, its natural defense mechanisms often shut down, making it vulnerable to secondary attack from insect pests and diseases.
Nationwide, studies have estimated the average lifespan of a street tree at about ten to twelve years. Remarkably, Wyomissing’s trees do much better than this, with many now probably pushing the century mark. We can thank the founders, who from day one considered trees a vital part of the town’s infrastructure. Ahead of their time, they composed an ordinance and a list of rules and regulations, effectively giving the Borough full control of all trees in the right-of-way, forever protecting them from arbitrary removal or damage and insuring that only trained and experienced professional arborists would be caring for them into the future.
Since 1992, Wyomissing’s Tree Department has maintained a complete computerized inventory of every tree under the Borough’s control. As of the end of 2022, there are 7,612 trees in this inventory. Our database contains a complete profile of each tree, listing location, species, size and condition and allows us to keep detailed records including inspections, work histories and residents’ requests. The software also gives us the ability to generate reports and lists, for example, lists of priority removals, young trees needed to be trained or citizens’ communications. We upload and back up new data daily, assuring that the information is as accurate and current as possible.
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As mentioned earlier, Wyomissing’s trees are at a kind of crossroads. Even given the amount and quality of attention and care they have received, many of the oldest trees in the Borough are reaching the end of their useful lives, losing vigor, dying back and often quickly becoming hazardous. The age threshold of 80 to 100 years is being met by an increasing number of trees, especially the stately Boulevard oaks, which are probably the oldest in the Borough. The decision to remove a tree is never an easy one or something we ever take lightly. Obviously, the first and most important criterion is the overall condition of the tree which includes the number of large dead branches, presence of visible decay on the trunk or major limbs or structural defects like large cracks or splits at major branch attachments. Any or all of these conditions can be temporarily corrected to buy some time for the tree but it is fairly obvious to us when the decline is past the point of no return. Trees that may still seem viable may be subject to other considerations, including direction and extent of lean or signs of root damage or decay. After we place a tree on our removal list, we schedule it on our in-house work list or include it on a tree contractor bid request which we send out three to four times per year.
We replace virtually every tree we remove the following year except on the rare occasion that there is a compelling reason not to (too close to an intersection, conflict with trees or landscaping on private property, interference with underground utilities). Despite the fact that we consistently plant more trees than we lose each year, we are in a time of reduced tree canopy because it takes decades for young trees to grow and fill the space of the tree that was lost. Naturally, this will turn around as our younger trees grow into the grand giants which Wyomissing is known for. Our crop of younger trees may even have a better chance at reaching that goal than their predecessors did. We employ an intensive pruning program which involves visiting every tree we plant at one to two year intervals for the first ten to twelve years to train them to a sound form and structure, greatly reducing the chance of structural failure in the future. We are also working on diversifying species to eliminate major pest or disease outbreaks and encouraging an attractive and resilient urban forest for Wyomissing’s future.
Fraud is an omnipresent threat to companies large and small, and because scammers are always reinventing ways to obtain funds and secure information, there tends to be a surplus of misconceptions about fraud, its impacts, and how to prevent it.
Small businesses are a favorite target of scammers because they often lack the high-level security protections that larger corporations can afford. While fraud occurs across businesses of all sizes, large losses can have an outsized impact on smaller companies. That’s why it’s crucial for business owners to understand the truth about fraud, and what steps can be taken to best protect small businesses. Here are five misconceptions about fraud and the realities behind them:
1. Monthly financial reviews and account checks are sufficient.
Many small businesses check their books at the end of the month, but if suspicious activity is spotted then, it’s often too late. Making a habit of checking your books every day can help you spot fraudulent activity as soon as it occurs, which also gives you the best chance at stopping it in its tracks. If you have suspicions about a transaction, alert your bank immediately.
2. Email scams are a thing of the past.
Despite scammers’ evolving ways of reaching targets, email scams are alive and well. Through hacking the account of an internal employee, scammers can pose as the employee and request wire transfers or other changes to the standard methods of payment. If you receive an email from an employee within your organization or an organization you work closely with that makes a strange financial request, call the phone number that you have saved for that individual (not the
phone number listed in the email they sent) and verbally confirm their request. Often, the individual will be unaware of the request and the fact that they’ve been hacked, giving you the opportunity to stop the attack before any funds are lost.
3. Mailing checks is relatively secure. Mailing checks is common, but it is also risky. In a relatively new scamming trend, scammers are intercepting and stealing small businesses’ mail in search of checks. This is because checks are incredibly easy to counterfeit, difficult for banks to detect, and often contain your business’s account information, which scammers can then utilize to create ACHs. An ACH is an electronic fund transfer made between banks and credit unions across what is called the Automated Clearing House network. In short, ACHs are guaranteed funds that don’t require a name check, making them the simplest way for scammers to get access to your account. The fraudster can then use your bank information to initiate payments for purchases or to pay debt to the desired vendor. As a business your best option is to utilize online payment systems or use bill payment checks for your outgoing items. Bill payment checks do not include your account number and the bank usually mails them out at no cost, saving you the cost of a stamp and a major headache if the check gets stolen from the mail. If you must mail checks, the best way to do so is by delivering your mail containing checks to the post office by hand and frequently monitoring your account activity.
4. Fraud only occurs through hacking. Though we often think of fraud occurring through a security breach, scammers are inherently creative in their pursuit of funds or secure information. For example, if your business has an internet presence, one way you are susceptible to fraud is through unusually large order requests. Huge, expensive orders of your business’s merchandise might seem like a win, but if a customer places a large order and uses a counterfeit check to pay for your merchandise, you could find yourself out the product and the cash. Take a moment to legitimize the transaction before pushing it
through. Be wary of anyone who sends more money than is needed to cover the expense of your product—requests for additional funds to be used for shipping are often red flags, especially when the amount allotted to ship costs more than the item itself.
5. Fraud is an inevitable part of owning a business. While fraud is a very real risk that requires constant diligence, there are several steps you can take to protect your business. Make sure you are checking the work of your bookkeepers, investing in an anti-virus software for the computer that you bank on, and keeping an open line of communication with your bank. With community banks like Tompkins, the ability to build a meaningful relationship with your banker over time enhances your banker’s ability to assist you with individualized tools and resources. From automated check and ACH debit matching programs to additional protections like payee match, there are a wide range of services available to help you best protect your business.
June 12-17
For the week of June 12, 30 top artists from six states will be canvassing West Reading and Berks County and competing for $6500+ in awards. The art exhibit and sale will open to the public at Art on the Avenue on June 17.
Plein Air West Reading 2023, now in its eighth year, is produced by Art Plus Gallery and the Berks Art Alliance.
Indira Cariappa, Pottstown. Known for her joyful style in capturing “fleeting moments of beauty in Everyday life.”
Karen Burnette Garner, Robesonia. Transplant to Berks from the Southeast where she was well known on the CharlestonAtlanta art scene. Art Plus member.
Cheryl A. Hart, Pottstown. Avid plein air painter, exhibited in plein air events including PABV, River Townes, GNAL, Greenbank Mills, LandArt, and PAWR.
Charlene Jobe, Reading. Well-known Berks County artist and frequent exhibitor in art events and galleries in Florida as well as the mid-Atlantic region. Member of the Berks Art Alliance.
Zoungy Kligge, Reading. Known for realist and imaginative works in pencil, pen, watercolor, gouache, and acrylic; instructs at GoggleWorks; 2nd place in PAWR2022.
Russell Slocum, Wyomissing. Co-director of Art Plus Gallery, co-founder of Plein Air West Reading, winner of Berks History Award in PAWR2022.
Donna Unger, Reading. One of Art Plus Gallery’s most versatile painters. Widely known for her abstracts, first place winner of the first Plein Air West Reading 2015.
Karen Weber, Saint Lawrence. Director of Art Plus Gallery 2016-2019, co-founder of Plein Air West Reading. Second Place winner in River Towns Plein Air 2023.
Steven J. White, Birdsboro. Acclaimed impressionist and representational artist. Art Plus member, winner of Best of Show in BAA’s 2022 juried winter exhibition.
Traveling artists include emerging talents as well as experienced pros who’ve participated in some of America’s most prestigious plein air competitions.
Visiting artists who’ve been in previous Plein Air West Reading competitions.
Lissa Abrams, Baltimore, MD
Sarah Baptist, Wilmington, DE
Bruno Baran, Nottingham, MD
Ed Bell, Philadelphia, PA
Melissa Carroll, Lancaster, PA
Jay Dombach, Lancaster, PA
Paul Gallo, Middletown, PA
Marita Hines, Marietta, PA
Fred Jackson, King of Prussia.
Jane Knighton, Glenwood, MD
Melanie Landrith, Media, PA
Denise McDaniel, Columbus, NJ
Debra Moffitt, Williamsport, PA
Joanne McIlvaine, Lancaster, PA
Visiting artists competing in Plein Air
West Reading for the first time.
Lori Cusick, Dallas, TX
Cary Galbraith. West Chester, PA
Edwin Humpal, Spring City, PA
Gwen Leuschner, Williamstown, PA
Ed Lewandowski, Bridgeville, DE
Mimi Little, Port Republic, MD
Mitchell Saler, Middletown, NY
Thursday, June 15, 10am-noon
To help make the whole community part of the picture, Plein Air West Reading will stage a Quick Draw for all ages at Reading Public Museum Park. Artists will bring their own supplies and start painting/drawing at 10:00am. Promptly at noon, they’ll all bring their art to display in the tent across from the museum entrance. Entries will be judged by Allison Shannon, and awards will be presented in both Adult and Student categories:
1st: $100
2nd: $75
3rd: $50
Honorable Mention: $25
Coordinated by Art Plus/BAA members Gloria Powell and Helen Reinhold, the event is open to the entire community, with a modest $10 entry fee (free for all students, K-12 and college). Register at the museum tent on the morning of the event, 8:00am-10am. Details at www.artplusgallerypa.com.
West Reading will host Berks County’s premiere art and music festival, from 11 a.m. to 7 p.m., on Penn Avenue. The event sponsored by Customers Bank is rain or shine showcasing the work of local and regional artists, crafters, vendors, West Reading businesses, and musicians.
The entire festival, spanning four pedestrian friendly blocks and boasting upwards of 200 artists and vendors, is free and open to the public. Food and beverages will be available for purchase.
Art on the Avenue is hosted by the West Reading Community Revitalization Foundation (WRCRF), a nonprofit organization. West Reading’s Main Street Manager Mark Ratcliffe noted, “We are excited to have this new mix of businesses out on the Avenue and we look forward to a great Saturday.”
The Official Art on the Avenue Artist, Crafter, and Vendor Maps by block and the June 17th Online Marketplace to connect with all our participants will be posted closer to the event date.
Prior to the opening at 11 a.m., Safe Berks (formerly Berks Women in Crisis) will hold its “Walk for No More” against domestic abuse, which begins at the 700 block and will continue east on Penn Avenue to the 400 block.
Reading City Church, located on the SE Corner of 7th And Penn Avenue, will sponsor a free “Kid’s Zone.”
The week of Art on the Avenue, 50 artists from across the country will spend time capturing the beauty and character of West Reading and Berks County on canvas. Their best work will be unveiled Saturday across from Art Plus Gallery at 605 Penn Avenue.
For more information, please visit visitwestreading.com/art-on-the-avenue
6th Avenue Stage
12:15 - 1:00: Emme Ryan Music
1:15 - 2:00: Dylan Zangwill
2:20 - 3:15: Bad Slice
3:35 - 4:20: thequietcampaign
4:40 - 5:40: Mojo Hotel
6:00 - 7:00: Echoes Talk Back
7th Avenue Tent
12:00 - 12:45: MILEN The Band
1:00 - 1:45: Lone Cricket
2:00 - 2:45: Beautiful Red Panda
3:00 - 3:45: Dashboard Professional
4:00 - 4:45: James Clark
5:00 - 5:45: Axe Dungeon Music Band
4th Avenue Stage (Nitro Bar)
12:30 - 1:15: Airspace
1:35 - 2:20: Faux Fear
2:50 - 3:35: Ruby Dear
3:55 - 4:40: Stateside
5:00 - 5:35: Dr. Money
5:55 - 6:45: Big Green Limousine
7:15 - 8:30: Die Tired
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Look no further than GoggleWorks Center for the Arts, located in the heart of Reading, Pennsylvania. This vibrant arts center, in a former goggle factory, offers a wide range of activities and events that cater to art enthusiasts of all ages and interests.
Step into a world of artistic wonder as you stroll through four premier galleries at GoggleWorks. We seek to make art accessible. Our galleries are open from 9am-9pm every day with cost-free admission and parking. Featuring a diverse range of art styles and mediums, the galleries showcase the work of both local and national artists. The curated exhibitions change regularly, offering remarkable artwork that is sure to ignite your creativity and spark your imagination.
This summer you can enjoy the Albert and Eunice Boscov Theatre any day of the week. We believe in the power of cinema and theatre to inspire, educate, and entertain. Because of this, our theatre is more than just a place to watch movies or experience a performance – it’s a community hub for film lovers and the theatre community. All screenings and programs offer a cozy atmosphere; delicious snacks, beer, and wine; and a friendly staff. So, come and celebrate the art of stage and screen while supporting our nonprofit mission.
Unleash your creative potential by enrolling in one of the many art classes offered at GoggleWorks. Whether you’re a beginner looking to try your hand at a new art form or an
experienced artist looking to refine your skills, GoggleWorks has a wide range of classes to choose from. Our classes are taught by experienced artists who are passionate about sharing their knowledge and helping you achieve your artistic potential. With small class sizes and personalized instruction, you’ll receive the guidance and support you need to develop your craft and take your art to the next level.
GoggleWorks is a nonprofit organization committed to transforming lives through unique interactions with art, regardless of financial means. We offer a variety of scholarships year-round on a rolling basis, limited to one class or camp per child or adult per term.
GoggleWorks offers engaging and fun-filled summer camps that are sure to ignite the creative spirit of any young, aspiring artist. Summer camps provide a hands-on and immersive experience where kids can explore various art mediums, learn new techniques, and create their own masterpieces. The camps offer a stimulating environment where young artists can unleash their imagination and develop their artistic skills in a supportive and nurturing setting. Scholarships are also available for summer camps.
As always, Avenues is bringing you a sampling of the fantastic events, programs, and exhibits you’ll find in the Avenues’ communities.
June through September 4
Into the Limelight exhibit: The Art of Joseph A. Pecsenke with scenes from the theatre
Reading Public Museum
500 Museum Park Road, Reading
THE ROBOT ZOO exhibit – the magic of nature with eight robot animals plus hands-on activities
June through September 4, 2023
Reading Public Museum
500 Museum Park Road, Reading
June Weekday Star Show Schedule (Purchase tickets at the Museum Admissions desk.)
2:00 p.m. – The Zula Patrol: Under the Weather – Pre-K through 2nd graders learn science and astronomy.
3:00 p.m. – Dream to Fly – a touching story of aviation development through the ages.
4:00 p.m. – 5000 Eyes: Mapping the Universe with DESI, Dark Energy Spectroscopic Instruments.
5:00 p.m. on Wednesdays and Sundays - special showing of the James Webb Telescope Update Show.
Neag Planetarium at Reading Public Museum, 500 Museum Road, Reading
June Sundays – Star Show Schedule (Purchase tickets at the Museum Admissions desk.)
1:00 p.m. – Magic Globe: A Story of the Seasons, where Mia discovers a tool to change the world’s seasons.
2:00 p.m. – The Zula Patrol: Under the Weather - Pre-K through 2nd graders learn science and astronomy.
3:00 p.m. – Dream to Fly – a touching story of aviation development through the ages.
4:00 p.m. – 5000 Eyes: Mapping the Universe with DESI, Dark Energy Spectroscopic Instruments.
5:00 p.m. – James Webb Telescope Update Show, upated with new content directly from NASA.
6:00 p.m. – Black Holes: The Other Side of Infinity (Spanish-Language Version).
Neag Planetarium at Reading Public Museum, 500 Museum Road, Reading
June 1
(through September 15)
Exhibit - “The Nature of Berks”Paintings of Angelica Creek, Mt. Penn Forest Preserve, Neversink and other areas managed by Berks Nature
The Nature Place
Route 10 and St. Bernadine Street, Reading
June 2
(through August 6)
15th Annual National Juried Exhibition of 2D Artwork
Irvin & Lois E. Cohen Gallery
GoggleWorks Center for the Arts
201 Washington Street, Reading
June 2
(through June 28)
Illusion exhibit - Art Plus Gallery
painter Donna Unger offers her abstract explorations
The Highlands of Wyomissing
2000 Cambridge Ave.
June 3
(through September 10)
Carlos Luna: Beyond the Surface Exhibit, a dynamic voice in contemporary Latin-American art Reading Public Museum
500 Museum Road, Reading
Every Sunday
West Reading Farmers Markets, every Sunday through December
9 a.m. to 1:00 p.m. 500 block of Penn Avenue and 6th Avenue at Penn and Cherry
June 9
Turning Dreams into Reality, 55th Anniversary Breakfast supporting Literacy Council of Reading-Berks
7:30 a.m.
DoubleTree by Hilton
701 Penn Street, Reading
June 9
“Reunited We Art” Reception
Featuring art by the Friends of Art Plus Gallery
5:00 p.m. to 8:00 p.m.
Show runs through June 1-18
Art Plus Gallery
604 Penn Avenue
West Reading
June 9
2nd Friday on the Avenue –Celebrate West Reading shops and restaurants and listen to live music by Mr. Nice Guy
6:00 to 8:00 p.m.
June 10
Mini-Makers! Garden Eco Dye Bandana (Ages 7-12) –learn about local plants, plus Japanese printmaking
2:00 p.m. to 4:00 p.m.
GoggleWorks Center for the Arts
201 Washington Street, Reading
Loud and Live, Ricardo Arjona – Blanco y Negro Volver
Blanco Y Negro Volver
8:00 p.m.
Santander Arena
700 Penn Street, Reading
June 15
Museum Park Quick Draw! –Paint en plein air in the park. Details at www.artplusgallerypa.com
8:00 a.m. to 3:00 p.m.
Reading Public Museum Park
500 Museum Road, Reading
Glass Blown Terrarium Workshop
6:00 p.m.
GoggleWorks Center for the Arts
201 Washington Street, Reading
2023 Play Reading Series –Shadows from the Past, The Seanchai, by Douglassville playwright Andrea Hart, detailing the life and loves of Whistlin’ Jack McConnell
7:00 p.m. to 9:00 p.m.
GoggleWorks Center for the Arts, presented by Boscov Theatre and Reading Theater Project 201 Washington Street, Reading
June 16
(through June 25, multiple times)
Head Over Heels, a bold, new musical comedy with music and lyrics by the Go-Gos Genesius Theatre
153 North Tenth Street, Reading
Plein Air West Reading
2023: Patrons Preview & Awards, contact PAWR@ artplusgallerypa.com.
6:00 p.m. to 8:00 p.m
Olympian Ballroom
603 Penn Ave., West Reading
June 17
Plein Air West Reading
2023 – exhibit opens to the public as the centerpiece for Art on the Avenue
11:00 a.m. to 7:00 p.m.
600 block of West Reading
June 20
(through July 2)
Plein Air West Reading
2023 Extended Show
Art Plus Gallery, 604 Penn Ave. and Say Cheese! Restaurant, 600 Penn Ave., West Reading
Celebrating — Carlos Luna: Contemporary Tapestries, with catering by Gracie’s 21st Century Café
5:30 p.m.
Reading Public Museum
500 Museum Road, Reading
June 23
Mammoth Live – Cinderella’s Tom Keifer with Winger and John Corabi
8:00 p.m.
Santander Performing Arts Center
June 24
Brothers Osborne – American country music duo
8:00 p.m.
Santander Performing Arts Center
136 North 6th Street, Reading
June 27
Arboretum Education - Emily Dickinson: Poet Gardener, presented by Margaret Yevics
10:00 a.m.
(reservations required)
Reading Public Museum
500 Museum Road, Reading
June 30
Floyd Final Fridays - A classic rock album in amazing sound and full-dome imagery!
7:00 p.m. – Pink Floyd: Wish You Were Here
8:00 p.m. – Pink Floyd: Dark Side of the Moon
9:00 p.m. – Pink Floyd: The Wall
10:15 p.m. – Pink Floyd: Dark Side of the Moon
Neag Planetarium at Reading Public Museum
500 Museum Road, Reading
July 1
Mini-Maker! Fused Glass Night Light (Ages 7-12), plus safety tips on glass handling
2:00 p.m. to 4:00 p.m.
GoggleWorks Center for the Arts
201 Washington Street, Reading
July 2
(through July 8)
Inaugural 2023 Berks County Field of Honor - U.S. flags fly at the Wyomissing Stone House Pond as a tribute to heroes, a West ReadingWyomissing Rotary Club and community project
1216 Parkside Dr. North, Wyomissing
July 4
Wyomissing Independence Day Parade and Celebration (rain date July 8)
10:00 a.m.
For more information go to www.wyomissingpa.myrec.com
July 6
The Doobie Brothers
7:30 p.m.
Santander Performing Arts Center
136 North 6th Street, Reading
July 8
Fleetwood Mask – endorsed by Mick Fleetwood
7:30 p.m.
Santander Performing Arts Center
136 North 6th Street, Reading
July 10
Ceramic Ice Cream Bowl Workshop
6:00 p.m. to 8:00 p.m.
GoggleWorks Center for the Arts
201 Washington Street, Reading
July 14
Wings and Water/Art Plus Summer Show Opening Reception - artist Steve Fabian and all member show, running July 5 through July 30
5:00 p.m. to 8:00 p.m.
Art Plus Gallery
604 Penn Avenue, West Reading
July 4 - Aug 26
Driven to Abstraction: Accidental Arrangements in Black and White
Photography by Jay Ressler
Say Cheese! Restaurant, 600 Penn Ave., West Reading
2nd Friday on the Avenue –Celebrate West Reading shops and restaurants and listen to live music by Echo North
6:00 to 8:00 p.m.
July 19
Ceramic Berry Basket Workshop
6:00 p.m. to 8:00 p.m.
GoggleWorks Center for the Arts
201 Washington Street, Reading
Floyd Final Fridays
July 26
Old DominionNo Bad Vibes Tour
7:30 p.m.
Santander Arena, 700 Penn Street, Reading
July 26 (through August 9)
Plein Air Painting
GoggleWorks Center for the Arts
201 Washington Street, Reading
July 28
Floyd Final Fridays - the classic rock album in amazing sound and full-dome imagery!
7:00 p.m. – Pink Floyd: Wish You Were Here
8:00 p.m. – Pink Floyd: Dark Side of the Moon
9:00 p.m. – Pink Floyd: The Wall
10:15 p.m. – Pink Floyd:
Dark Side of the Moon
Neag Planetarium at Reading Public Museum
500 Museum Road, Reading
August 4
Intocable - Evolución Tour 2023
8:00 p.m.
Santander Performing Arts Center
136 North 6th Street, Reading
August 5
Ceramic Waffle Cone
10:00 a.m. to 12:00 p.m.
GoggleWorks Center for the Arts
201 Washington Street, Reading
August 11 (through August 20, multiple times)
School of Rock – Based on the Paramount movie by Mike White Genesius Theatre
153 North Tenth Street, Reading
“Van Gogh is in Stitches” Reception
Fiber artist Martha Ressler interprets the masters in raw edge quilts.
5:00 to 8:00 p.m.
(show runs August 1 through August 31)
Art Plus Gallery, 604 Penn Ave., West Reading
2nd Friday on the Avenue – Celebrate West Reading shops and restaurants and listen to live music by Love Shaak Jazz Trio
6:00 to 8:00 p.m.
August 12
West Reading French Fry Fest
11:00 a.m. to 6 p.m.
South 6th Avenue between Penn Ave and Franklin St, West Reading
August 20
Phil Wickham & Brandon Lake Summer Worship Nights
7:30 p.m.
Santander Arena, 700 Penn Street, Reading
August 25
Floyd Final Fridays - the classic rock album in amazing sound and full-dome imagery!
7:00 p.m. – Pink Floyd: Wish You Were Here
8:00 p.m. – Pink Floyd: Dark Side of the Moon
9:00 p.m. – Pink Floyd: The Wall
10:15 p.m. – Pink Floyd: Dark Side of the Moon
Neag Planetarium at Reading Public Museum
500 Museum Road, Reading
Venues
Art Plus Gallery… artplusgallerypa.com
Santander Events… Santander-arena.com
Miller Center for the Arts… millercenter.racc.edu
Reading Public Museum… readingpublicmuseum.org
Reading Community Players… www.readingcommplayers.com
GoggleWorks… goggleworks.org
Genesius Theatre… genesiusdifference.org
Yocum Institute for Arts Education… www.yocuminstitute.org
Your one-stop-shop for organic produce, local meat and dairy, grocery staples, specialty ingredients, supplements, and more! Conveniently located at the Knitting Mills, just a block from Penn Avenue in West Reading.
