A Family Tradition
At Redner’s, every customer is a welcomed guest and part of our extended family. Whether you love to cook from scratch or grab something fresh and ready to go, you’ll always find quality, variety, savings and value nearby.
• Fresh, ready-to-enjoy produce
• Grab-and-go chef-inspired meals
• Prepared subs, wraps, salads
• Our famous fried chicken
• Freshly prepared sushi
• Vast meat and seafood selection
Employee and family owned since 1970.
• Full-service bakery
• Grocery for those everyday needs
Conveniently located throughout Berks County 10 Redner’s Markets | 7 Quick Stops
Order online, pick up curbside at no extra cost.
Earn grocery and fuel discounts with Redner’s Rewards.
ONE Platform
Providing a full range of legal, investment banking, financial advisory, insurance risk management, public affairs and government consulting services to the Greater Reading community and beyond.
Stevens & Lee
Griffin Financial Group
FSL Public Finance
Pinnacle Risk Services
GSL Public Strategies Group
SES ESOP Strategies
Stevens & Lee Public Affairs
Reliance Search and Settlement
When you choose Tompkins, you get things that other banks think are impossible to combine—like the most forward-thinking technology and the kind of relationships that only happen in a tight-knit community.
Open an account at openanywhere.tompkinsbank.com
TABLE OF
Contents
BUILD INNOVATION
The Future of Innovation
An immersive dive into NeoPangea
Driving Industry Forward
Meet Locals who call Greater Reading home 6 8 12 15 18 20 22 24 26 28 29 32 6 8 20 15 28 24
How Greater Reading powers America’s supply chain
Local Legends
From pretzels to soda, meet the products made in Greater Reading
Cutting-Edge Cultivation
Rodale Institute’s mission to redefine agriculture is rooted in Greater Reading
BUILD COMMUNITY
Forge Bonds
Find your people in Greater Reading
Festival Fever
Catch some fun at this ultimate guide to annual Greater Reading events
A Finger on the Creative Pulse
Learn how to jam to Greater Reading’s artistic beat
From Brunch to Brews
Must-try dining spots in Greater Reading
Hidden Treasure Trove
Why Greater Reading is a thrifter’s dream destination
BUILD YOURSELF
From Classroom to Career
Greater Reading provides numerous experiential learning opportunities
Meet the college students finding their way in Greater Reading
BUILD SUCCESS
EDITOR-IN-CHIEF
Lane Lannan
ASSISTANT EDITORS
Leah Fassnacht
Aaron Gantz
Audrey Krupiak
Keith Stamm
CONTRIBUTING WRITERS & PHOTOGRAPHERS
Julian Collazo
Jeremy Drey
Lauren Little
Anthony Matz
Joe McCracken
Katie Moyer
Reading Eagle/Bill Uhrich
Rodale Institute
Corrina Verdieck
Nat Zeamer ART
GreaterReading MEET
(pronounced Red-ding), where people live a greater life.
Located in southeastern Pennsylvania, Greater Reading (Berks County) offers a compelling blend of experiences: the energy of a growing urban center, the ease of suburban living and the tranquility of surrounding countryside. Its strategic location places you within one to three hours of East Coast hubs like Philadelphia, New York City and Washington, D.C. With access via Reading Regional Airport, and the anticipated return of passenger rail, Greater Reading is on the move.
But this region is far more than a convenient stop between major cities; it’s a vibrant destination in its own right. Our diverse economy is anchored by top employers in advanced manufacturing, healthcare, including renowned institutions like Reading Hospital and Penn State Health St. Joseph, and education, with nationally ranked universities such as Alvernia University, Albright College and Kutztown University. It’s also a place where small businesses thrive, innovation is embraced and opportunity exists at every stage of life.
Greater Reading is a community where cultures and connections flourish. We proudly celebrate our diversity—traditions, creativity and voices that enrich every corner of the region. From the Puerto Rican Day Parade to the Oley Valley Community Fair to the global flavors in our restaurants, you will find a vibrant mix of people and perspectives.
Here, you can enjoy a high quality of life without the high price tag. From a thriving arts scene and outdoor gems like Nolde Forest and Mount Penn Preserve to farm-fresh food and walkable main streets, Greater Reading offers beauty, value and charm in every season. Explore independent shops like Paisley & Company in Kutztown, stroll local parks and mark your calendar with community events year-round.
With four distinct seasons—from snow-covered trails and spring blooms to lively summer festivals and the fiery colors of fall—there’s always something new to discover.
Inside this publication, you will meet the people, places and possibilities that make Greater Reading special. Whether you are building a career, launching a business, raising a family or seeking your next great adventure, we invite you to meet Greater Reading, Pa. and imagine a greater life here.
Greater READING, PA
Location
100
430,000+ 33,000+ MILLION people within an overnight drive most populous city in Pennsylvania
4th
Innovation FUTURE OF THE
An Immersive Dive into NeoPangea
A building along South Fifth Avenue in West Reading catches the eye with its bold decorations and the name “NeoPangea” displayed across the front. Upon stepping inside, it’s like entering another world—from the custom office pods with immaculately designed themes, inspired by Indiana Jones or Twenty Thousand Leagues Under the Sea, to the research projects present and on display. It is a fusion of technology and artistry where innovation and imagination collide. This is the home of NeoPangea HQ, a national digital creative agency pushing the boundaries of storytelling in the modern age.
The Art of Innovation
NeoPangea has built a reputation for transforming the way people interact with digital experiences. From interactive exhibits and game-based learning tools to augmented and virtual reality applications, the company thrives on pushing creative and technological boundaries.
“Innovation means never getting too comfortable. If we see a tech trend emerging, we don’t just adopt it—we challenge ourselves to use it in a way no one else has,” Emily Rhinehart, NeoPangea’s Director of Client Strategy, said.
This philosophy has led to projects across education, entertainment and beyond. One notable example is their work with Harry Potter: The ExhibitionTM, where they were part of the team that developed an immersive exhibit incorporating Radio Frequency Identification (RFID) technology. Visitors receive a wristband that interacts with the media, creating a personalized journey through the experience.
“RFID technology has been around for years, in our phones, in our watches and our credit cards, and we see enormous benefits utilizing it in the experiential space,” Rhinehart said. “When you attend Harry Potter: The ExhibitionTM, you register at a kiosk and receive a custom RFID bracelet. As you move through the exhibit, every interactive encountered greets you by name.”
Embracing Risk & Experimentation
At the core of NeoPangea’s success is a willingness to take calculated risks. According to Rhinehart, their most innovative projects often begin with a simple question: “Wouldn’t it be cool if…?
“Some of our most successful projects started as wild ideas that, at first, didn’t seem feasible,” she said. “We believe in experimentation, in embracing the unknown. If you’re not failing occasionally, you’re not really innovating.”
This mindset has allowed NeoPangea to lead in immersive storytelling, using cutting-edge technology to blend physical and digital realities. From Augmented Reality for National Geographic to interactive installations for The Franklin Institute, to a twoplayer Virtual Reality experience at The Kennedy Space Center, the company continues to redefine audience engagement. NeoPangea has also worked on several local projects, most notably “Nefrina: A Living Hologram” at Reading Public Museum, as well as a current project with Berks History Center assisting with its Master Plan to update the storytelling throughout the entire museum.
Technology as a Storytelling Tool For NeoPangea, technology is not just a tool—it’s an integral part of
the storytelling process. Rhinehart emphasized that innovation means using technology meaningfully, not just chasing trends.
“We don’t just throw technology at a problem and hope it works,” she said. “Every decision we make is driven by the story we want to tell or the experience we want to create. The tech serves the vision, not the other way around. And really excellent tech solutions are hidden expertly so that a visitor is more focused on the story itself than on how it’s delivered.”
Its work with RFID not only enhances interaction but also improves accessibility. Personalized accommodations can be embedded into these systems, ensuring that all users have an inclusive experience tailored to their needs.
Features like high-contrast text and captions support visitors with visual or hearing impairments.
“RFID technology has the capability to serve up an experience tailored to the unique needs of the visitor,” Rhinehart said. “I think I can speak for everyone on the team to say, we’re so passionate about accessibility, and we want to harness technology to create the best experiences for everyone.”
Collaboration & Creative Synergy
Beyond technology, NeoPangea thrives on a culture of collaboration. The company’s greatest successes stem from a team of diverse minds working together to bring ambitious ideas to life.
“We’re lucky to have a team of brilliant minds who all bring something different to the table,” Rhinehart said. “Everyone has a unique perspective and that diversity of thought is what fuels our creativity.”
NeoPangea’s cross-disciplinary approach results in experiences that are both innovative and immersive. Whether working with museums, media companies, commercial architects, or educational institutions, NeoPangea leverages interdisciplinary expertise to craft unique, immersive experiences.
The Future of Innovation
Looking ahead, Rhinehart sees endless potential for evolution. NeoPangea is exploring advancements in artificial intelligence, machine learning and spatial computing. But amidst the evolution of technology, its guiding principle remains: challenge the norm and push creative boundaries.
“Technology will always change, but our core philosophy remains the same—never stop experimenting, never stop pushing,” Rhinehart said. “We’re constantly evolving, and that’s what makes this work so exciting and fulfilling.”
With a growing portfolio of innovative projects, NeoPangea is redefining the future of digital storytelling. As it continues to break new ground, its influence on the industry is undeniable, ensuring a future that is more interactive, immersive and boundary-pushing than ever before.
Forward DRIVING INDUSTRY
How Greater Reading powers America’s supply chain
Every mile driven, every shipment delivered, every warehouse humming with activity; much of it traces back to Greater Reading, Pa. This region doesn’t just sit along the nation’s supply chain; it drives it. With a legacy of manufacturing excellence and powered by industry-leading companies, Greater Reading is a vital logistics hub with national reach. From high-tech truck bodies to the batteries that fuel them, the innovations made here move goods across the country every day. With a skilled workforce and strategic location, Greater Reading isn’t just keeping up with the future of transportation; it’s helping build it.
Industry Leaders Driving the Region Forward
Greater Reading is home to nationally respected companies that are setting the pace for the transportation and logistics industry:
Penske Truck Leasing & Penske Logistics
A global powerhouse headquartered in Greater Reading, Penske operates a vast fleet and delivers innovative, AI-driven supply chain solutions. From local hubs to global delivery routes, Penske keeps businesses moving efficiently.
East Penn Manufacturing (Deka Batteries)
Operating the world’s largest singlesite lead battery facility, East Penn powers transportation across the globe. As one of Greater Reading’s largest employers, it also leads the charge toward electrification and energy storage innovation.
Reading Truck
For more than 65 years, Reading Truck has been a leader in designing and upfitting specialized work trucks. Supported by a nationwide service and distribution network, Reading Truck delivers dependable, Americancrafted truck bodies tailored to today’s commercial fleets.
EnerSys
A global leader in stored energy solutions, EnerSys is headquartered in Greater Reading and powers mission-critical applications across logistics, aerospace, defense, and material handling. Their batteries, chargers, and power systems serve high-demand industries worldwide and reinforce the region’s leadership in energy innovation.
Morgan Truck Body
Headquartered in Greater Reading, Morgan Truck Body is one of
“As a company founded and headquartered in the Greater Reading area more than 56 years ago, we take pride in our local community and heritage as a leader in the region and within our industry. Today, Penske continues to invest here with our workforce, facilities and driving new, high-tech solutions for the transportation and logistics industry.”
— Art Vallely, President, Penske Truck Leasing
North America’s largest truck body manufacturers. From last-mile delivery vehicles to electric and autonomous-ready designs, the company is building the future of freight.
Reitnouer Trailers
Reitnouer revolutionized flatbed hauling with all-aluminum trailers engineered for strength, safety and efficiency. As Reitnouer continues expanding its headquarters in Greater Reading, its designs remain the gold standard for heavy-duty transport.
Why Greater Reading? The Built-In Advantages
The success of these industry leaders is no accident. They are rooted here because Greater Reading offers a powerful combination of location, workforce strength, infrastructure investment and forward-thinking leadership.
Strategic Location
Located near I-78 and the Pennsylvania Turnpike (I-76), Greater Reading offers direct access to major markets like Philadelphia, New York
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“At EnerSys, we’re proud to call Greater Reading home. This region offers the talent, infrastructure and community spirit that fuel our continued innovation in energy storage and system solutions. Our commitment to advancing battery technology goes beyond innovation—it’s about investing in the people and partnerships that power progress here and around the world.”
— Shawn O’Connell, President & CEO, EnerSys
City and Washington, D.C., making it a strategic hub for manufacturing and distribution. With over 103 million people and more than $2 trillion in consumer spending within a day’s drive, companies here operate with a geographic advantage.
Skilled Talent Pipeline
Greater Reading’s workforce is built through strong collaboration between employers and educators. More than 20,000 residents work in transportation and material-moving occupations, and another 30,000 in manufacturing. A growing talent pipeline supports these industries at every level.
But infrastructure is only part of the story. Local companies are leading the charge in next-generation logistics and sustainability:
• Penske is redefining logistics through advanced fleet management and predictive telematics.
• Morgan Truck Body and Reitnouer are pushing vehicle
technology forward, from electric and autonomous-ready builds to lightweight trailer designs that improve fuel efficiency.
• East Penn Manufacturing supplies cutting-edge battery solutions to power tomorrow’s transportation systems.
The Road Ahead
Greater Reading companies are leading the charge fueled by
For nearly eight decades, we’ve been helping to power everyday life — from vehicles to logistical networks to emergency power. In today’s increasingly electrified, digitized and connected world, our products are more essential than ever and so are the people who make them.
innovation, strategic investment, a skilled workforce and a prime location. They are not just part of the supply chain but actively shaping its future.
For companies ready to grow and talent ready to make an impact, Greater Reading is not just the destination, it is the driver.
OUR EMPLOYEES ENJOY EXCEPTIONAL BENEFITS INCLUDING:
• Comprehensive health insurance (medical, dental, vision, and prescription coverage)
• 401(k) savings plan
• Company-paid life insurance and employee assistance programs
• Industry-leading training and career development programs
WE ARE READY TO INVEST IN YOU.
Almost 40% of our team members have more than a decade of service. We respect the principle of equal pay for work of equal value and are committed to fair compensation. life insurance, employee assistance programs, and much more.
MOVE YOUR CAREER
For over 55 years, Penske has called Reading home. We’re now a company of 44,000 strong that works together to achieve one goal: to move lives and businesses forward. And we want you to join us.
We’re hiring both here in Central Pennsylvania and across North America. And chances are there’s a career at Penske for you. We’re looking for driven, dedicated people to fill roles within our company, including:
• Warehouse operations
• Maintenance and collision repair technicians
• Truck drivers
• IT
• Customer service
• Corporate
We’re committed to growing and training the best talent on the planet. Like you. Do you have what it takes?
Legends LOCAL
From pretzels to soda, meet the products made in Greater Reading
Nothing says summer like a great outdoor party. Lucky for you and your guests, you can bring the best to the table with products made right in Greater Reading, Pa. Crispy chips, fresh pretzels, delicious meats, decadent desserts and handcrafted sodas all from generations of family-owned businesses that blend tradition with innovation. So, fire up the grill, grab a snack, sit back in a comfortable patio chair (Even those are made here!) and enjoy the taste of Greater Reading.
TOM STURGIS PRETZELS
Tom Sturgis Pretzels, established in 1946, carries a rich family legacy in pretzel baking. Its diverse product range includes various pretzel styles such as Dutch, sourdough and chocolatecovered varieties, as well as flavored options like cheddar cheese and low-sodium pretzels. Additionally, it offers specialty items like potato chips and an assortment of pretzel gift packages. tomsturgispretzels.com
BERKS FOODS
Berks Foods is a third-generation, family-owned meat processing company. Over the past 87 years, the company has expanded its product line to include hot dogs, hams, ring bologna, bacon and deli meats. Berks Foods is committed to quality and innovation, offering organic options such as uncured beef franks and deli meats made from organically raised animals without antibiotics or added growth hormones. berksfoods.com
SELTZER’S SMOKEHOUSE MEATS
Seltzer’s Smokehouse Meats is renowned for its authentic Lebanon bologna. It produces 100% all-beef smoked meats crafted with a unique blend of spices and no fillers. Its product line includes Original, Sweet, Double Smoked Sweet, Sweet Chipotle and Smoke ‘n Honey Beef Roll varieties. The company operates one of the oldest continually USDAinspected facilities in the United States, maintaining traditional smoking methods in tall, wooden smokehouses over hand-tended fires. seltzerssmokehousemeats.com
UNIQUE SNACKS
Unique Snacks has been crafting pretzels since the late 1800s and is now in its sixth generation of pretzel bakers. It is renowned for its Splits, the original splitopen pretzel, created through a unique baking process that results in crispy bubbles and crunch. Its product line includes a variety of pretzel snacks, such as Pretzel Shells, Sourdough Rings, Sprouted Pretzels, Puffzels and the recently introduced Knead ‘Ems. uniquesnacks.com
DIEFFENBACH’S SNACKS
For over 55 years, Dieffenbach’s Snacks has specialized in crafting premium kettle-cooked potato chips in small batches. Its product lineup includes a variety of kettlecooked chips, such as Old Fashioned, Barbeque, Salt & Vinegar, Sour Cream & Onion and Sweet Potato. Additionally, it offers other snacks and it is known for its Uglies brand, which utilizes imperfect potatoes to create kettle-cooked chips. dieffenbachs.com
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SWEET STREET DESSERTS
Sweet Street Desserts is a leading innovator in the dessert industry. The company offers a diverse range of gourmet desserts, including cakes, cheesecakes, cupcakes, brownies, cookies and dessert bars. Its products are enjoyed in over 60 countries worldwide. sweetstreet.com
CLOVER FARMS DAIRY
For over 80 years, Clover Farms Dairy has been dedicated to providing high-quality dairy products, sourcing milk from over 170 local farms. Its product offerings include fresh milk, 100% fruit juices, iced teas and a variety of fruit drinks. Clover Farms has built a reputation for its commitment to the local community, offering delicious products but also supporting local agriculture. cloverfarms.com
READING SODA WORKS
Reading Soda Works specializes in handcrafted sodas made with 100% pure cane sugar and natural ingredients, offering a variety of traditional flavors such as root beer, birch beer, white birch, sarsaparilla and vanilla cream. It also has introduced seasonal flavors like pumpkin spice and cider ginger beer. Its sodas are crafted using a slow carbonation process, resulting in smaller bubbles that provide a smoother mouthfeel and more pleasant taste. readingsodaworks.com
edge CUTTINGCultivation
Where the soil is rich, so are the ideas. From its home in Kutztown, Pa., Rodale Institute is growing more than crops; they are growing solutions for the future of farming.
Rodale Institute, recently named one of Fast Company’s Most Innovative Companies of 2025, is continuing to shape the future of agriculture through its commitment to regenerative organic practices. With a legacy that spans over 77 years, the non-profit has become a catalyst for changes in farming practices and food production globally.
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“We have proven that organic farming is not only viable, but essential to humanity’s survival,” said Jessica Student, Chief Impact Officer at Rodale Institute.
That gives insight into one of the world’s most pressing challenges: building a global food system that prioritizes both human and environmental health. At Rodale, the belief is that organic farming innovations are the key to ensuring the longevity of agriculture.
“We believe organic farming innovations are key to future-proofing agriculture, and we’re committed to supporting farmers and agricultural communities,” said Student.
Rodale’s impact is grounded in its research. The work it does has informed national organic standards and continues to do so through a team of scientists conducting research across the United States and Europe. There is a consistent stream of “actionable” data available to producers of all sizes available in realtime, which helps those producers improve practices faster.
But that is not where its research ends.
“We have proven that organic farming is not only viable, but essential to humanity’s survival.”
“The Institute has also expanded its capacity to serve producers anywhere in America by establishing five strategically located regional resource centers. These physical centers are hubs for geographically relevant research and education,” said Student.
This commitment to accessibility extends to partnerships with colleges and universities, with the goal of broadening access to practical scientific research and regenerative organic farmer training programs that result in students being workforce-ready in under 12 months.
Rodale also offers a specific track for U.S. Veterans, first-generation farmers and former conventional farmers, all
of which help the Institute meet the nation’s need for skills-based training that is accessible to individuals of all socioeconomic and educational walks of life.
That is not where its dedication ends. Through Rodale’s Organic Consultancy division, there is further support provided to major agricultural states like Pennsylvania. This is done by offering multi-year, on-the-ground transition services from conventional to regenerative organic practices, which is completely free of charge, removing barriers that farmers worldwide often face.
“Pennsylvania is also a powerhouse producer in the organic sector and
— Jessica Student, Chief Impact Officer at Rodale Institute
ranks third in the nation for organic sales,” Student said. “With strong partners in the Governor’s office, Pennsylvania’s House and Senate, the Pennsylvania Department of Agriculture, and the private sector with Pennsylvania-based supporters such as Bell & Evans, the commonwealth is the ideal home for Rodale Institute’s headquarters.”
These efforts are key to Rodale’s philosophy, as well as its dedication to Pennsylvania. The Institute remains deeply rooted in Kutztown.
“Rodale Institute was born in Berks County, and we continue to call Kutztown home,” said Student. “The Institute’s longest-running research trial, the Farming System’s Trial (FST), is based at our Main Campus in Kutztown and applies real-world practices and rigorous scientific analysis to document the different impacts of organic and conventional grain cropping systems. FST’s over 40 years of accumulated data and findings make it one of the most
consequential studies of organic agriculture anywhere.”
Rodale’s leadership in these sectors of agriculture is sustained by a wide variety of supporters. From the support in the Pennsylvania government to Fortune 500 companies, there is a wide net of support around the research and work that Rodale does for agriculture.
“The public and private support of the Institute is a testament to the need for our work in the American agricultural sector as well as the effectiveness of both our programming and illuminating
scientific research,” Student said.
This support has not gone unnoticed by Rodale, who has launched a “Seasonal Organic Dinner series.” This series will enable investors and local donors to learn more about the work that Rodale does.
“We couldn’t do this work without our donors’ investments and every dollar counts,” Student said.
For more information, visit Rodale’s website at rodaleinstitute.org.
Information about how to donate and the Seasonal Organic Dinner series also can be found there.
YOU CARE FOR OTHERS, WE CARE FOR YOU
WHY TOWER HEALTH?
Award Winning: Nationally recognized for excellence.
Collaborative Environment: Individual expertise are supported and impactful.
Work/Life Balance: Generous time off, tuition assistance, and comprehensive benefits.
Find your people in Greater Reading
Bonds FORGE
Whether you’re new to Greater Reading, planning to move here, or have called it home for years, you will find your community waiting for you! There are several organizations and groups that will allow you to create bonds with those that share your interests and ideals.
GREATER READING CHAMBER ALLIANCE (GRCA)
GRCA hosts 70+ networking events each year and houses two special programs that allow business professionals to connect:
Women2Women (W2W) is GRCA’s catalyst for developing women leaders and connecting women from diverse backgrounds to learn, share ideas and mentor each other. greaterreading.org/women2women/
The Berks Family Business Alliance (Berks FBA) provides diverse programming and numerous interactive opportunities for family-owned and closely held businesses. greaterreading.org/berks-family-business-alliance/
UNITED WAY OF BERKS COUNTY
Improves lives by inspiring collaboration, volunteerism and financial support to build a stronger community. Its work includes:
Leadership Berks is a program that trains and develops individuals to serve in nonprofit leadership roles. uwberks.org/leadership-berks
Emerging Leaders United is a group of individuals between the ages of 21 and 45 looking to make a difference through philanthropy and volunteerism. uwberks.org/emerging-leadersunited/
NEMESIS
Nemesis has a goal of creating and elevating the fitness community by encouraging people of all shapes, sizes and fitness levels to get off the couch.
nemesisfitness.com
PAGODA PACERS
A club devoted to living healthy lifestyles through running, cycling and social events. It welcomes all fitness enthusiasts from beginner to advanced. pagodapacers.com
BERKS AREA MOUNTAIN BIKING ASSOCIATION (BAMBA)
BAMBA is a nonprofit trail association whose mission is to create, enhance and preserve great trail experiences for all levels of mountain bikers in Berks County. berksmountainbiking.org
LGBT CENTER OF GREATER READING
Provides services, advocacy and support to the Greater Reading LGBTQ+ community.
lbgtcenterofreading.com
FIT4MOM
The nation’s leading prenatal and postnatal fitness program, providing fitness classes and a network of moms to support every stage of motherhood. reading.fit4mom.com
Greater Reading is a well-connected community and those living here are waiting to meet you and welcome you in.
Festival FEVER
Catch some fun in this ultimate guide to annual Greater Reading events
The Greater Reading area is home to an incredible variety of festivals that bring the community together with art, culture and food. From seasonal celebrations to music-filled events, there’s something for everyone to enjoy. Which event will you attend?
READING FILM FEST
Every October, the ReadingFilmFEST is hosted for filmmakers and film lovers to experience the best of independent cinema, featuring films from around the world, engaging panel discussions following films and film blocks. readingfilmfest.com
BERKS JAZZ FEST
Bringing nearly 30,000 visitors to Greater Reading, this 10-day music celebration, hosted at the beginning of April, showcases world-class performances in jazz, blues, R&B, funk and more. Featuring major concerts, free local events, collaborative performances and educational programs, the festival highlights both renowned and emerging artists while fostering a vibrant arts community. berksjazzfest.com
PENNSYLVANIA CANNABIS FESTIVAL
Located at Renninger’s Farmer’s Market in Kutztown, Pa., this is Pennsylvania’s premier Cannabis festival featuring over 200 vendors, 20+ unique food trucks, live music, sponsor activations and live art exhibitions. This dynamic event celebrates cannabis culture with exclusive deals and an immersive experience for enthusiasts and newcomers alike.
penncannafest.com
IX ART SHOW
CHILI PEPPER FESTIVAL
Each September, the Chile Pepper Festival brings bold flavors to Bowers, Pa. From fiery hot sauces to smoked crabby pepper poppers, the chefs serve up spice alongside a pepper eating contest, salsa contest and field excursions where visitors can pick their own chile peppers and heirloom tomatoes. pepperfestival.com
HAMBURG-ER FESTIVAL
Hamburg, Pa., comes alive each year in August as the Taste of Hamburg-er Festival celebrates all things burgers with mouthwatering creations, non-stop entertainment, beer and wine gardens and family-friendly activities. Spanning eight blocks downtown, the festival features over 40 vendors serving up creative burgers, delicious sides, sweet treats and exciting competitions, making it the ultimate destination for burger lovers.
tasteofhamburger.com
Dedicated to imaginative realism, IX is the premier art show bringing together artists, students, collectors and fans for a one-of-a-kind celebration. Hosted every October in Downtown Reading, it offers an inspiring space where emerging and established artists push creative boundaries, explore new opportunities and showcase stunning works that bring imagination to life. imaginativerealism.com
WEST READING ART ON THE AVENUE
Celebrating over 30 years, Art on the Avenue turns Penn Avenue into a dynamic hub of creativity every June, featuring local and regional artists, crafters, musicians and vendors. Stretching across four pedestrian-friendly blocks with over 200 vendors, this free, rain-or-shine event offers a day of art, entertainment and culinary delights. visitwestreading.com/ festivals-events
WORLD WAR II WEEKEND
World War II Weekend is North America’s largest reenactment event and the premier fundraiser for the Mid Atlantic Air Museum. Held the first full weekend of June, it offers an immersive experience with authentic aircraft, interactive exhibits and living history reenactments that honor the era’s aviation legacy. maam.org/wwii/
CreativePulse A FINGER ON THE
Learn how to jam to Greater Reading’s artistic beat
Greater Reading and the arts go hand in hand. Whether it’s the sweet orchestration of the Reading Symphony Orchestra, the big-name shows at Santander Arena, the arts education at the Yocum Institute, or the creative experiences at GoggleWorks, the region offers no shortage of artistic inspiration. So grab your tickets, reserve your seat and dive into Greater Reading’s vibrant arts scene.
SANTANDER ARENA & PERFORMING ARTS CENTER
Santander Arena hosts concerts, sporting events, family shows, conventions, and is home to the Reading Royals, a Philadelphia Flyers affiliate. Known for its excellent acoustics and modern amenities, it offers a premier experience for audiences.
Nearby, the Santander Performing Arts Center presents smaller-scale theatrical productions in a more intimate setting. Together, these venues form a cultural cornerstone in Greater Reading’s entertainment landscape.
santander-arena.com
YOCUM INSTITUTE FOR ARTS EDUCATION
The Yocum Institute offers arts education in music, theater, dance and more for learners of all ages. It houses the Schumo Theater and Holleran Gallery, hosting performances and exhibitions, and also runs a preschool and kindergarten that incorporate the arts into early education. Dedicated to creative expression, Yocum connects and enriches the community through innovative programming. yocuminstitute.org
READING SYMPHONY ORCHESTRA
Established in 1913, the Reading Symphony Orchestra (RSO) is a true cornerstone of Berks County’s arts landscape. Under the direction of Music Director Andrew Constantine, the RSO presents a diverse lineup of concerts—from classical performances to family-friendly events. It also supports music education through programs like the Reading Symphony Youth Orchestra and Junior String Orchestra, nurturing young talent in the community. readingsymphony.org
GOGGLEWORKS CENTER FOR THE ARTS
GoggleWorks Center for the Arts is one of the largest interactive art centers in the country, spanning more than 140,000-square-feet. It serves as a dynamic space for artists, educators and the public, with artist studios, an exhibition gallery, and the 125-seat Boscov Theater for performances and film screenings.
PROUDLY SERVING THE GREATER READING REGION &
Herbein is an award-winning CPA advisory firm proudly serving Greater Reading businesses while delivering accounting, tax, and advisory services, to clients across the U S and beyond
Your growth starts here, at the heart of Greater Reading.
BrunchBrews FROM TO
Must-try dining spots in Greater Reading
From cozy cafés to vibrant eateries, Greater Reading is filled with incredible dining options for every craving. Whether you’re in the mood for a delicious brunch, authentic cultural flavors or a refreshing craft cocktail, these local spots offer something special. Get ready to explore a mix of beloved favorites that will keep you coming back for more. Here’s where to grab your next great meal!
B2 BISTRO
Dine in an authentic industrial setting with a modern take on American and Mediterranean cuisine. Offering a variety of wood-fired pizzas, sushi, specialty cocktails, soups and more, B2 Bistro provides a vibrant and refreshing dining experience.
701 Reading Ave., West Reading b2bistro.com/west-reading
ANDY PEPPER’S
Your new weekend brunch spot! This small family-owned spot serves up fresh, homemade breakfast and lunch favorites. From Cinnamon Swirl French Toast to the Cuban Reuben Sandwich, along with delicious vegan and vegetarian options, every dish is made to keep you coming back for more.
820 Limekiln Road, Douglassville andypeppers.com
AVE MARIA TAQUERIA
Enjoy a vibrant, flavorful experience with authentic Mexican food. The menu features a variety of dishes, from tostadas and tacos to quesadillas and more.
706 N 9th St., Reading facebook.com/p/Ave-MariaTaqueria-100057173421243/
GANLY’S IRISH PUB & RESTAURANT
Serving up a traditional Irish pub experience, it’s a great spot to relax with friends over classic dishes and a variety of craft beers and cocktails.
500 Brownsville Road, Sinking Spring ganlysirishpub.com
BOEHRINGER’S DRIVE-IN
Serving up classic favorites and delicious ice cream since 1936, all with awesome outdoor seating by a beautiful creek—it’s the perfect spot to seasonally enjoy great food with a nice view!
3160 N Reading Road, Adamstown facebook.com/BoehringersDriveIn
FAIRGROUNDS FARMERS MARKET
Whether you’re enjoying a warm pretzel from Stoltzfus Soft Pretzels, shopping for local farm fresh produce or grabbing a sweet treat from Sunnyside Pastries, the market offers a large selection of local vendors all under one roof.
2934 N 5th Street Hwy., Reading fairgroundsfarmersmarket.com
FORK & ALE
Offers a refined yet casual gastropub experience with a focus on craft beer, house-made cocktails and elevated classics made from locally sourced, all-natural ingredients. From their signature Fork & Ale Burger to panseared salmon, every dish reflects a commitment to quality and flavor.
1281 E Main St., Douglassville forkandale.com
THE BARLEY MOW
A must-visit for beer lovers, offering over 700 craft brews from more than 100 American breweries and hand crafted dishes, it’s the perfect spot for a casual pint or discovering a new favorite brew in their cozy taproom or outdoor patios.
719 Penn Ave., West Reading barleymowbeer.com
THE VAN REED INN
A must-visit for wing lovers, serving the best smoked wings alongside a wide selection of flavors. Paired with great cocktails, friendly staff and indoor or outdoor dining, this local favorite never disappoints.
2707 Bernville Road, Reading
STATE HILL CRAFT COCKTAILS & KITCHEN
Serving up a mix of global tastes with an American twist and a quarterly changing menu to highlight seasonal flavors, the restaurant creates a memorable dining experience with a newly renovated dining room and cocktail lounge.
1 Wellington Blvd., Wyomissing statehillcocktailsandkitchen.com
Treasure HIDDEN TROVE
Why Greater Reading is a thrifter’s dream destination
Greater Reading is a treasure trove for thrift lovers! This region hosts a vibrant thrifting scene that stands out. With over 40 thrift and consignment stores scattered throughout, the region offers greater variety and ample affordability. When compared to nearby counties, this area is tops. Lancaster County has about 30 thrift shops, while Lebanon County offers roughly 15, which makes Berks County an easy to choose destination for bargain hunters and vintage enthusiasts alike!
What sets Greater Reading apart is its blend of history, culture and community spirit. Reading, the county seat, was once a booming industrial hub known for its railroad and textile production. The area’s manufacturing past contributes to a steady stream of vintage workwear, antiques and unique home decor items finding their way into local thrift stores like CommunityAid, located on Allentown Pike in Temple. You may even snag a piece of Pennsylvania’s history, discovering the county’s roots in Pennsylvania Dutch heritage as you shop for secondhand finds.
Whether you’re looking for history, home decor, vintage fashion or everyday essentials, the area’s thrift stores offer endless possibilities. To make the most of your thrift trips, here are some insider tips and tricks.
Start by creating a wish list before you visit. Having a plan helps you focus on what you truly need or want. This simple step can save you time and money while preventing impulse buying. Looking for your favorite clothing brands, kitchen gadgets or gently used furniture? Write it down!
Another tip? Visit thrift stores regularly. Inventory changes often, so frequent visits increase your chances of finding hidden gems. Timing matters, too. Early mornings and weekdays can mean fewer crowds and the newest selection.
Stay up to date on extra savings by following your favorite secondhand retailers on social media. The local thrift stores you love are posting regularly about flash sales, discounts or special promotions. For example, CommunityAid in Temple offers four discount days that save shoppers 50% off select tags each week. Shop and
save on its most popular days like Wednesday’s Family Day for everyone, or Thursday’s Education Appreciation Day, for students, teachers and school staff.
Get creative, discover the potential and uncover your style. Thrifting can be practical or imaginative. Let these tips help your thrift trip work for you.
CommunityAid
5370 Allentown Pike, Temple, Pa. @communityaidpa
OppShop
3045 N 5th Street Hwy., Reading, Pa. @oh_oppshop
Finders Keepers Thrift
Boutique
805 Hiesters Lane, Reading, Pa. @finderskeepersthriftboutique
Welcome
Home
Thrift & More
2800 N Reading Road, Suite 430, Adamstown, Pa. @shop.welcomehome
That’s why Newsweek named Reading Hospital one of the World’s Best Hospitals.
Behind this honor is a team of exceptional doctors, nurses, clinicians, and support staff—each one committed to delivering outstanding care to every patient, every day.
Because for us, it’s not just about recognition. It’s about making a difference in the lives we touch.
Learn more at TowerHealth.org/Newsweek.
Classroom Career FROM TO
Greater Reading provides numerous experiential learning opportunities
Greater Reading, Pa., offers growing opportunities for experiential learning that connect students and job seekers to real-world skills and clear career pathways. With strong collaboration among schools, employers, and workforce partners, the community delivers hands-on experiences that prepare individuals for success in today’s competitive job market.
Local school districts are embedding career exploration and project-based learning into graduation requirements, working with partners like the Berks County Intermediate Unit, Career Ready Berks, the Berks Business Education Coalition and the Greater Reading Chamber Alliance to connect students with employers. Career and technical schools, including Berks Career & Technology Center and Reading Muhlenberg Career & Technology Center, provide hands-on training that links education directly to employment.
Colleges and universities such as Albright College, Alvernia University, Kutztown University, Penn State Berks, Reading Area Community College and the Reading Hospital School of Health Sciences offer a wide range of experiential learning, from internships and clinical rotations to apprenticeships and service-learning projects.
Greater Reading’s leading sectors—manufacturing, healthcare, construction, and agribusiness—offer students and job seekers diverse career pathways. Organizations like the Berks County Workforce Development Board and PA CareerLink® provide training, career coaching and earn while you learn models like apprenticeships and on-the-job training.
Institutions like Alvernia’s O’Pake Institute for Economic Development and Entrepreneurship also connect students with real business challenges, giving them professional experience while contributing to local growth.
These initiatives strengthen the regional economy and create a pipeline of work-ready talent. By continuing to invest in education-to-employment strategies, Greater Reading is building a promising future for individuals and employers.
NICHOLAS GEPPI
Alvernia University | RKL LLP Intern
Where are you from originally? Finksburg, Maryland
What advice would you give other students considering internships in Greater Reading? For other students looking for internships in the Greater Reading area, I advise them to keep an open mind and work hard. There are many different worldclass companies and businesses in the Greater Reading area that offer unique opportunities, which other companies in different areas cannot. These companies have been built through hard work and are looking for hardworking interns.
Meet the college students finding their way in Greater Reading
VINCENT SIMMONS
Albright College | Baker Tilly US, LLP Intern
Where are you from originally? Glassboro, New Jersey
How has your experience in Greater Reading shaped your academic or career goals? It’s shown me how hard I need to work to progress in my career. It also has helped to propel me with more experience than I would usually get in other areas.
What advice would you give other students considering internships in Greater Reading? Be open to new things. Internships in Greater Reading can help prepare you for your career at a faster rate than your peers so it’s important to give them a try!
TYLER ECKERT
Kutztown University of Pennsylvania | East Penn Manufacturing Intern
Where are you from originally? Harleysville, Pennsylvania
What inspired you to pursue an internship in Greater Reading? After leaving the town that I had spent my entire life in to come to college, I quickly fell in love with the community of Kutztown and the surrounding areas. I am proud of the life I have made at college in just a few short years, and I am also proud of following in my mother’s footsteps as she is a Kutztown alumna. Because of these reasons, I wanted to further plant my roots here, which is why I was overjoyed to have the chance to work in Lyons, as it is just 10 minutes away from campus. I work in the procurement division at East Penn Manufacturing, and it has offered me both the chance to begin my professional career, and to confirm that I am majoring in a field that I enjoy.
If someone is visiting the Greater Reading area, what hidden gem would you recommend they check out? I would recommend checking out Snuzzles. It has a great atmosphere and fantastic food for its low prices. Sizeable, restaurantquality, chicken sandwiches for under 10 dollars are quite hard to find nowadays, and Snuzzles has them and more!
VINH LU
Penn State Berks | Berks County Medical Society Intern
Where are you from originally? Sai Gon, Vietnam
What inspired you to pursue an internship in Greater Reading? I was drawn to Greater Reading because of the opportunity to intern with the Berks County Medical Society. It’s known as one of the most respected medical organizations in the country, and I really connect with the organization’s mission to serve a diverse community with compassion. That focus on both excellent care and inclusivity made me feel like this would be a meaningful place to learn and grow.
If someone is visiting the Greater Reading area, what hidden gem would you recommend they check out? I would recommend visiting the West Reading area for its amazing food and beverages. I’d also suggest catching a performance at Genesius Theatre. The talented local artists put on incredible shows that give visitors a closer look at the area’s creative spirit and vibrant arts community.
Reading Area Community College | Greater Reading Chamber Alliance Intern
Where are you from originally? Reading, Pennsylvania
What advice would you give other students considering internships in Greater Reading? The importance of networking cannot be overstated. Every internship opportunity I have had came through the connections I made. Networking can feel difficult as a student, but the people in Greater Reading truly want to support you. That said, it is just as important to show your work ethic and capabilities. Strong relationships will open doors, but your performance is what keeps them open.
JULIAN COLLAZO
CELEBRATING 60 YEARS OF INNOVATION AND PARTNERSHIPS
Since 1965, Brentwood has been innovating solutions that make a di erence—right here in Greater Reading and around the world.
DanielEDWARDS
CENTER FOR UROLOGIC CARE OF BERKS COUNTY LIVES IN WYOMISSING
Where are you from originally and what brought you to Greater Reading?
I am originally from Philadelphia, and my wife is from Montgomery County. We both have the good fortune of coming from large, tight-knit families. In the years after college we lived in different locations around center city and South Philadelphia. However, by the time I had finished residency our son Owen was turning three and we started to feel a bit cramped by the downtown city life. After interviewing with seemingly every practice in the Philadelphia area, I reached out to the Center for Urologic Care of Berks County. I knew little of the area. We were drawn to the idyllic small town feel of Wyomissing Borough with proximity to West Reading, which we felt had Manayunk-esque vibes. We appreciated the convenience to reside within an hour of larger suburban or urban areas, but also the nearness to lakes, small mountains, hiking and biking trails, and the largest Cabela’s in the United States. Ultimately, the area had the right balance of the resources we enjoyed while living in the city, excellent schools for our children and ease of access to the great outdoors.
What advice would you give to someone who is thinking about making Greater Reading home?
The variety of cities and towns available means almost anyone can find their “home” here, but it may take some time to look around and experience the area to know what feels best. I think the obvious benefits of the area are the decreased traffic congestion, the ease of access to outdoors activities, the well-established communities and the friendly people who reside here. I think less obvious benefits would be the strong school systems, the highquality healthcare options, the numerous industries with excellent employment opportunities and the central location to nearby “urban centers.”
When family comes to visit, what is one place you must take them and why?
There are many opportunities for excellent hikes in the area, but we have a soft spot for Hawk Mountain. There is an excellent information center that hosts educational programming and has a well-stocked gift shop. The hiking trails range from simple paved paths to strenuous 3-point rock scrambling and everything in between, and the views are quite profound at the higher elevations. There is also ease of access to nearby Blue Rocks campground and the Appalachian trail. It really showcases the natural splendor of the area. It also gives me an opportunity to “stop by” Cabela’s, which I am always looking for an excuse to do.
BenROSS
OWNER OF CARICATURES BY COURTNEY INC. LIVES IN EXETER TOWNSHIP
BURKEY CONSTRUCTION LIVES IN SHILLINGTON
Where are you from originally and what brought you to Greater Reading?
I am from Aurora, Ohio, a suburb of Cleveland. My wife and I moved to Greater Reading in the spring of 2003, with the plan of moving to Philadelphia later that fall. However, we fell in love with the people and are still here 22 years later.
What advice would you give to someone who is thinking about making Greater Reading home?
Putting down long-term roots in a place is a gift, and I am so glad that my family chose to do so in Greater Reading. Our community is filled with special places, traditions and people; when you are here long term, your appreciation for those things only grows stronger. I am extremely excited and optimistic for what lies ahead for Greater Reading, and I believe that it will become only more special to call this place home.
When family comes to visit, what is one place you must take them and why?
I would take them to a Fightin’s game at FirstEnergy Stadium on a fireworks night. There’s great baseball, great entertainment and a beautiful new stadium upgrade for them to enjoy. It’s a place where the community of Greater Reading really shines.
What motivated you to start your business in Greater Reading?
I am a fairly recent transplant from the Philly area. I met my nowhusband in 2019 and moved to his area (Reading) to be closer to him and his job during the pandemic. It only made sense to bring my business to Reading to continue to support my growing family.
How has the local community contributed to the success of your business?
I have noticed that when connecting with other local business owners and community members, there is a genuine enthusiasm to learn about your business, support it, and even hire your services. In a smaller town, word of mouth spreads quickly, allowing my business to grow at an impressive rate.
What’s been your biggest challenge as a business owner here, and how did you overcome it?
Relocating a business over 50 miles and having to start new can be a challenge. However, I’ve discovered that building connections with local businesses and actively participating in community events has been instrumental in overcoming the loss of former local clients.
What advice would you give to aspiring entrepreneurs in the area?
Embrace the charm of the small-town feel of the Reading area. The community here is warm and welcoming, eager to hear about your business ideas. People are genuinely interested in collaborating, as many have been in your position themselves.
What’s your go-to place or activity in Greater Reading when you need to unwind?
A good friend of mine is a skilled massage therapist, and she runs a delightful studio on Penn Avenue—West Reading Posture and Mobility Studio. Taking an hour to unwind in a peaceful, dimly lit room is absolutely essential every now and then. After all, massages are a must when I sometimes find myself drawing for up to 9 hours straight.
Courtney EBERT
DaniZEAMER SarahDEISHER
OWNERS OF CLEAN EATZ LIVES IN READING
What motivated you to start your business in Greater Reading?
We’ve always been inspired by our mentors—Sarah’s dad and Dani’s grandpa—who both ran family businesses. Their entrepreneurial spirit motivated us to follow in their footsteps and build something meaningful. Clean Eatz was a perfect fit for us because it aligns with our core values: helping others, fostering community and promoting healthy lifestyles. It was a nobrainer to start a business where we could be our own bosses, feel
How has the local community contributed to the success of your business?
The Greater Reading community has been absolutely incredible. The support we’ve received has been next level. From our amazing customers, who we often know by name, to partnerships with like-minded businesses and organizations like Retro Fitness, Orange Theory, Borough, local police stations, Healthy Kids Running Series, Girls on the Run and local hospitals— everyone has played a huge role in our success. There’s no better feeling than knowing our work is appreciated and seeing familiar faces walk through the door. Hearing our customers’ stories
What advice would you give to aspiring entrepreneurs in the area?
Know your “why”! Make sure it’s something that excites you, gets you out of bed every day, and fuels your soul. Don’t let fear or doubt hold you back and never let anyone dim your light. Building a business isn’t easy—if it were, everyone would do it. But when you believe in and love what you’re doing, even the hardest days are worth it.
What’s your go-to place or activity in Greater Reading when you need to unwind? We love a good Orange Theory Fitness workout to start or end our day—it’s challenging yet so
OWNER OF HOLISTIC SKATESHOP | LIVES IN MOHNTON
What motivated you to start your business in Greater Reading?
I wanted to make a difference in the lives of Greater Reading skateboarders and the action sports community.
How has the local community contributed to the success of your business? When Greater Reading residents come into the store to purchase apparel or footwear it helps sustain our business to give back to the local skateboard community through events, summer camps, donations and building new skateparks!
What’s been your biggest challenge as a business owner here, and how did you overcome it?
The biggest challenge is bringing skateboarding brands and the culture that are more well known in larger cities to our smaller community. Skateboarding wasn’t the most popular activity when I started the business in 2012, but now it’s accepted and is growing at a rapid pace every year!
What advice would you give to aspiring entrepreneurs in the area?
Never give up. My business went through so many ups and downs in the first five years and the skatepark project took 11 years to complete. If I can make it survive, so can other entrepreneurs.
What’s your go-to place or activity in Greater Reading when you need to unwind?
Most people would assume skateboarding at the new park, but I really enjoy hiking in Nolde Forest or Neversink Mountain. They are both amazing parks for our residents.
JenniferSTOLTZFOOS
JohnTURNER “JD”
PROGRAM MANAGER AT THE FOOD TRUST | LIVES IN WEST READING
What brought you back to Greater Reading?
I grew up in New York City, went to college in Vermont, moved to Reading and then moved to Indiana. I’ve lived in a few different places, all cities that varied in population size, and the environments were different. After living in Indiana I made the decision to move back to Reading. My family lives in Reading, and I missed the place I was just starting to get to know. The City of Reading and West Reading really felt like home; it’s the perfect size, and there are always events to keep me busy. I love the feeling of the local community, and Berks County pride. Throughout the years I’ve met people through work, and many of my coworkers have become really great friends. I can’t thank them enough for showing me all the cool places around us. Reading will always have a special place in my heart; it’s where I’ve decided to plant my roots. It’s the place where I met my husband and bought our first home.
How has Greater Reading changed since you first left?
I would say that the Reading area has changed with new businesses popping up in the area. Friends that come to visit really enjoy dining out and child-friendly activities. The events during the summer are a lot of fun; I slowly keep adding more to my calendar.
What do you appreciate most about living here?
I appreciate how close everything is to us—we have plenty of amenities throughout the county; libraries, major hospitals, great farmers markets, the Santander Arena, FirstEnergy Stadium, and the Reading Public Museum! It’s convenient to have an airport near us, and other major cities; my non-PA friends are able to easily come for a visit.
What advice would you give to others considering moving back to the area? If you grew up in the area, and left, consider experiencing Reading as an adult!
What did you miss most about Greater Reading when you were away?
Sense of community. I felt like I belonged; when people would find out I was new to the area, they were eager to share their favorite spots, connect me to their professional network, and invite me to friends’ outings/events. I truly think the Greater Reading area is the right size for me; as an introvert I didn’t get “lost” in the city, compared to other environments I was in.
FREDDY: FOUNDER OF FXV DIGITAL DESIGN
JILL: OWNER OF BERKS PET CARE
LIVES IN SPRING TOWNSHIP
What motivated you to start your business in Greater Reading?
Freddy: I moved here in 2009 from Florida just to be closer to home (NY). I had a family to take care of, and I needed to make a move in order to buy a house and support my wife and two daughters. I took on a job in 2011, was fired in 2016, and that inspired me to finally get out of my basement and become a member of the Greater Reading professional community. I haven’t looked back since.
Jill: Greater Reading is filled with passionate pet owners who treat their pets like family, and I wanted to be a trusted part of that support system.
How has the local community contributed to the success of your business?
Freddy: The local community is why you succeed. Once you gain the trust of the local community, they talk amongst themselves and you start to see a change in your every day. Greater Reading is a very small place, but powerful, and can literally make or break you.
Jill: We love building relationships with pet parents and their pets, and we’re grateful for the referrals, kind reviews and the sense of community that makes our work so rewarding. Whether it’s partnering with local shelters, participating in community events or just seeing familiar faces every day, we couldn’t do it without them!
What’s been your biggest challenge as a business owner here, and how did you overcome it?
Freddy: Finding the right people to grow my business with. I’ve been actively hiring since 2021, but I never really had success until 2023. I realized hiring someone I could vibe with was way more important than a skillset. Not to say they couldn’t have zero experience, but hiring a person you wouldn’t mind hanging out with on a daily basis leads to the creation of awesome content. It’s like any other relationship; when the vibe is there, only great things come out of it.
What advice would you give to aspiring entrepreneurs in the area?
Jill: Embrace the close-knit community! Word-of-mouth is powerful here, so focus on building genuine relationships and delivering top-quality service. Trust and reputation are everything in a smaller community. Also, don’t be afraid to network—connect with other local businesses (even your competition!), support community events and get involved. The more you invest in Greater Reading, the more the community will support you in return!
What’s your go-to place or activity in Greater Reading when you need to unwind?
Freddy: I love going to shows, especially at Reverb. I’m a metalhead at heart, and being able to see bands I love in a more intimate setting reminds me of growing up in NYC back in the ’90s.
Jill: I love all the dog friendly trails in the area—Nolde Forest, Wyomissing, Blue Marsh, Antietam Lake. It’s endless! So many beautiful areas to get outside with your dog and unwind in nature.
Freddy JillVASQUEZ &
HEIM MEANS HOME IN BERKS COUNTY!
PETER K. HEIM
Associate Broker
License # AB 048180L
Mobile: 610-745-3378 Office: 610-898-1441
PHeim@kw.com www.PeterHeimRealtor.com 60 Commerce Drive Wyomissing, PA 19610