Women2Women Summer 2025 by Hoffmann Publishing Group

iMADJine the possibilities.

Kirsten P. Haas, Managing Editor 606 Court Street • Reading, PA 19601 greaterreading.org/women2women • 610.376.6766

Women2Women Council: Tracy Parmer, Chairwoman

Rosa Arroyo-Vega, Kristi Bonanno, Tracey Ciesnolevicz, Laurie Grube, Katie Johnsen, Carissa Johnson, Sarah McDaniel, Jes Prutzman, Alyssa Redding, Brenda Roasdo, Erika Ruelas, Adelle Schade, Dennie Smith, Jackie Stiles, Emma Rose Strohl, Ruthann Woll

Women2Women is Greater Reading Chamber Alliance’s catalyst for developing women leaders and connecting women from diverse backgrounds to learn, share ideas, and mentor each other. W2W offers a forum for women to create connections, gain knowledge, and build strategic alliances to foster their personal potential and career advancement. Joining the network is open to all who support women and Women2Women Magazine is a publication of the Greater Reading Chamber Alliance.

To join: W2W@greaterreading.org Stay connected: Greaterreading.org/women2women

BerksWomen2Women berks_w2w Berks Women2Women

Reflections

W2W embraces the summer break by slowing down and taking a breathe. That said, we’re certainly not idle and the Summer 2025 issue is a great opportunity to recap the amazing events from Spring:

• Revisit the 2025 Conference + Expo

• Celebrate the 2025 ATHENA Award, inaugural EmpowHER Award and 2025 De Mujer a Mujer Award recipients

Plus,

• Get inspired by youth activism

• Consider picking up golf as a networking tool

• Refresh your mocktail knowledge

W2W knows it’s possible to relax and recharge while still being educated, entertained and inspired! Whether at the local pool, down at the shore or visiting an exotic locale, W2W Magazine is a summer read for all!

Kirsten P. Haas

Kirsten P. Haas Managing Editor, W2W Magazine

SUMMERTIME has always been my favorite time of year. As a kid, it was no more school time; lots of swimming pool time; and holiday celebrations (including my birthday) with family, friends and neighbors.

As an adult, summertime still ranks up there. Sure, I must work, and I don’t have ready access to a swimming pool. The holiday celebrations (including my birthday) still happen though and even across many miles, family, friends and neighbors partake in them.

Overall, it does seem like the world slows down. Perhaps it’s the heat or maybe it’s the humidity but the summer season remains a time to collectively exhale and relax. For me, it’s become a time to take stock of the recent past, to assess what I learned from it and to figure out how to parlay the lessons learned into new opportunities and how to turn the new contacts made into new friends.

Inspiration

This summer is off to an amazing start! I wrapped up a professional chapter that began during the pandemic—an experience like none other in that I left knowing that I got as much out of the organization as I gave it. I began my next professional chapter, finally getting a chance to work in an industry in which I have dabbled for years.

And personally? Well, I am taking a cue from other lessons learned recently and I am learning to embrace idleness, to recharge my batteries, and to simply be.

Stay cool! 2

Women2 Know

W2W Magazine wants to recognize the women from across the community who lend their experience, ideas and time to the Women2Women/De Mujer a Mujer organizations as volunteers. These women serve on a variety of committees who guide the direction of the organizations, provide content for the magazine and bring relevant, topical programming to our community. Together, these women work to lift the women of Berks County and beyond. Together, these women are the Summer 2025 Women2Know!

We asked the women of the W2W/De Mujer a Mujer committees a few questions to find out more about their “

• How long have you been involved with W2W/De Mujer a Mujer?

• How long have you served on a W2W Council and/or committee?

• What called you/inspired you to serve?

• Why do you feel W2W/De Mujer a Mujer is important to the community?

• Is there anything else W2W Magazine readers should know about you?

We hope you enjoy getting to know some of these incredible women who provide inspiration and support to the organizations!

EMILY BARRETT, Wellbeing and Sustainability Project Manager at Eurest, Compass Group

W2W Magazine Editorial Committee

This is a great opportunity to volunteer while meeting so many wonderful women in my community. W2W Magazine helps spread valuable, credible information and is a great resource for the local community. I am a Registered Dietitian, so I love the opportunity to share health and wellness information to help others.

KRISTI

BONANNO, Internship and School-To-Work Program Coordinator at Governor Mifflin School District

W2W Council/Advisory Board

I was initially invited to serve on the council about two years ago and I was inspired to be a voice for our younger high school generation of up-and-coming leaders. I had been looking for a way to connect our female and underserved students with industry powerhouses, and the mission of Women2Women was right in line with my goal to empower our youth. W2W and De Mujer a Mujer provide events, both on an intimate as well as large scale, to allow people to connect and empower each other. So many opportunities have developed from our events, from internships to job offers. It also allows our younger generation to have a voice, see potential and set goals for their future. Women2Women events always create an environment where participants leave feeling positive and inspired. We all lift each other up, provide a safe space to share stories and resources to become better versions of ourselves. We honor diversity, foster understanding, create relationships and provide connections. Our organization has welcomed my high school students and allowed them all to grow in their confidence and worth, and I will be forever grateful to these amazing women!

AURIA BRADLEY, Associate Vice President of Workforce & Continuing Education at Reading Area Community College

W2W R&D/De Mujer a Mujer Committee

I have been involved with W2W and De Mujer a Mujer for almost four years. I was inspired by the opportunity to network with other professional women in the

community. W2W/De Mujer a Mujer is important to the community because it provides women with an outlet to network, learn from other professional women and celebrate each other in a meaningful way. I would love for W2W Magazine readers to know that I feel that as a woman developing oneself professionally and/or personally is a life-long journey and it is so important for me to continue to learn from other women and celebrate each other.

JENNIFER GOLDSMITH CERRA, Director of Communications, Herbein + Company W2W Magazine Editorial Committee

When women support each other, incredible things happen. I’ve experienced how transformative it is to have other women believe in your potential, and I knew I wanted to pay that forward. The opportunity to help create pathways for other women to achieve their goals feels like the most meaningful way I can contribute to our community. W2W recognizes that women face unique challenges, and it creates a safe space where these experiences are understood, not explained. When women have access to mentorship, resources and a network that truly gets their journey, they don't just survive their transitions; they thrive. That ripple effect strengthens families, workplaces and our entire community. Whether someone needs practical advice, a listening ear or just someone to remind them they're capable of more than they realize, I want to be that person for other women.

TAMMY DAHMS, Vice President of Corporate Partnerships at Santander Arena/Reading Royals

W2W Governance Committee

I was inspired to get involved with Women2Women because I want to help women and especially women in business; to empower them and mentor them. I remember a time before either of these programs existed, when I was starting my career and there wasn't any group for women/minority to learn and grow professionally. It's important to build relationships and learn from each other. We're stronger together!

LAURIE GRUBE, SVP/Community Banking Division at Tompkins Community Bank

W2W Council/Advisory Board

ANN MARIE HAUS, VP Business Development & Community Outreach, Customers Bank

W2W R&D/De Mujer a Mujer Committee

I was inspired to serve because I believe deeply in the power of women supporting women to create lasting change in our communities. I've seen firsthand how collective giving and collaboration can uplift those who are often overlooked, and I wanted to be a part of that energy. W2W creates a space where women can come together to share stories, identify solutions and support one another in meaningful ways. W2W builds bridges across profession and experience and strengthens the fabric of our community through collaboration, compassion, and action. What drives my involvement with W2W over the past six years is my personal commitment to “Be the Reason.” For me, that means being the reason someone feels supported, seen, empowered or hopeful. W2W creates the kind of space where that mindset can thrive, becoming a catalyst for real change in women’s lives. I believe in the power of women coming together to uplift one another and to invest in solutions that come directly from the community. Through this

work, I hope to not just support meaningful initiatives, but also inspire others to “be the reason” change happens.

ALNEASA JORDAN, HR Manager & Safety Manager at Sunsweet; Owner of Alneasa Jordan Consulting Services, LLC

W2W R&D/De Mujer a Mujer Committee

I love networking and people. This provides me with an opportunity to use my voice and help educate many on my culture—the Latino culture—in addition to meeting and sharing ideas with some amazing women in my community. It's a platform for women like no other. It gives us the opportunity to connect and make each other better. I have been a big supporter for many years. And in return W2W has helped me grow by providing workshops and community events. I am proud that we have this amazing resource in our community.

AMY KLATT, CMO at Herbein + Company, Inc.

W2W R&D/De Mujer a Mujer Committee

I served on the magazine editorial committee for a long time and rolled off when a colleague expressed interest. Each committee experience has been engaging and rewarding. Engaging with W2W was one of my best personal and professional decisions. W2W leverages the power of the Chamber network to help women influencers, entrepreneurs, and business and community leaders support women in the workforce. The W2W experience has helped me grow by expanding my horizons, and I know our Herbein team has benefited from the initiative’s wide-ranging programming, particularly as we recently implemented our women’s initiative.

KAREN KLEIN, Owner at Fulcrum Information Resources

W2W Magazine Editorial Committee

I am a business researcher, project manager and technical writing consultant. I founded my business Fulcrum Information Resources in 2005. I have served on the W2W Editorial Committee and been a contributing writer since 2016. I was looking for a way to be more connected with the local community in a professional capacity. A business colleague and friend suggested I get in touch with the Women2Women magazine editor since she knew the editor wanted to add to her editorial staff. Women2Women Magazine shines a spotlight on women who truly make a difference. I love writing about women who are doing incredible things and go about it humbly without expecting

WOMEN2KNOW

recognition. I am inspired by the women I have interviewed over the years, as well as by my fellow committee members. Each one of the women I have met has a desire to help the greater good. I hope that sharing their stories has a ripple effect and inspires others.

SARAH MCDANIEL, Account Executive at Assured Partners W2W Governance Committee, W2W Council/Advisory Board

As professional women, we need a village. Success is such a subjective term, but we are able to achieve it more and better with a squad of empowered, passionate women championing for one another and generations to come. There is passion in the mission, and it very much aligns with my own, which is to provide space, support and opportunity for anyone who seeks to break through barriers (real or perceived). Imagine an entire community of silos. Women2Women/De Mujer a Mujer breaks them down, one connection at a time. I think we get to a certain point in our careers, maybe our lives, where we begin to get more by giving. I’m learning to do my part on a (community) macro level, and every week I see examples of how it is paying off for our company, our teams and even for me as a person. I’m a better person being involved in this organization.

YOHELI ORTIZ, Community Outreach Specialist at PA CareerLink Berks County W2W Magazine Editorial Committee

What inspired me to serve on a W2W Committee is my deep commitment to advancing the voices, leadership and potential of women in every space: personally, professionally and in the community. I’ve seen firsthand how powerful it is when women are not only supported but also empowered to lead, collaborate and create change. Being part of W2W allows me to contribute to a network that uplifts women through mentorship, opportunity and meaningful connection. I’m especially passionate about ensuring that women from all backgrounds feel seen, heard and equipped to succeed. Serving on the Committee is a way to turn that passion into action and help shape a community where women thrive— together. It is important for the community to see individuals who reflect their own backgrounds represented in the workforce and in leadership positions, especially those roles they might have previously believed were out of reach due to barriers they face. I am passionate about empowering, uplifting

and encouraging women from all walks of life and not only women but everyone I encounter. My motivation comes from the love of God within me, which guides how I treat and care for others, even those who may seem unlovable. I believe everyone has a unique testimony and deserves a safe and welcoming space to share their story.

TRACY PARMER, Consultant PA Regulatory Affairs at FirstEnergy W2W Council/Advisory Board Chair

I first heard about W2W in 2017 when I attended Lobster Fest on behalf of a friend who had purchased a ticket but was unable to go. The energy in that room was magical and I wanted more of W2W in my life! Attending W2W virtual events during the pandemic gave our community something to look forward to during a scary and uncertain time and I wanted to be a bigger part of this inspiration for other women. We actively listen to our community’s needs and shape our programming to reflect them. By fostering open, honest conversations on issues that impact women both personally and professionally, we’re creating space for meaningful dialogue and the value of that has been truly powerful. At the heart of my “why” for W2W is the belief that when women come together to share, support and uplift one another, incredible things happen. I’m passionate about creating spaces where women feel seen, heard and empowered. W2W gives me the opportunity to contribute to a community that values real conversations, meaningful connections and growth. That’s what drives me.

JESSICA PRUTZMAN, Owner at JPrutzman Enterprises

W2W Council/Advisory Board

I feel very honored and grateful to be a part of the W2W Council and serve next to local empowering successful female leaders. My inspiration to serve on the W2W Council comes from the passion I must aid the younger generation of female entrepreneurs and business leaders in their growth. I want to help them flourish and thrive through positive mentoring and the W2W program. W2W is important to the community as it provides a direct resource for females in the business community to learn and access to tools to prosper both professionally and personally throughout their careers. Mentors play an important role to all professionals and are not only for future leaders. W2W is an excellent resource and provides the perfect environment to facilitate connecting with your mentor or finding another mentor.

ALYSSA REDDING, Vice President Commercial Banking at JPMorgan Chase W2W Council/Advisory Board

I have been involved since I moved to Berks County in 2016. I attended as many events as possible to network and meet new people. I attended my first W2W Council meeting in November 2021. A former coworker was rolling off the Council and asked if I would be open to joining and filling her spot. I agreed for a few reasons: Expanding my network and working with women from different companies and industries; further supporting an amazing organization focused on a cause I am passionate about—developing women leaders and connecting women from diverse backgrounds to learn, share ideas and mentor each other; influencing the choice of speakers, topics and events that may be interesting to all who support women. I love everyone encountered at W2W events and always leave feeling inspired. W2W connects women from diverse backgrounds which the community needs!

BRENDA ROSADO, Director of Diversity and Community Engagement at East Penn Manufacturing

R&D/De Mujer a Mujer Committee-De Mujer a Mujer Chair

I have been involved since 2015. I have had the privilege to be a committee member for De Mujer a Mujer since 2018 and shortly after that I became the chair of De Mujer a Mujer. I was inspired while attending an event and saw all the amazing strong female leaders open the path for others to be elevate and making space for their voice to be heard. I knew I wanted to be part of what aligned with what is important to me: recognizing others for their achievements as well as their success. It is about creating a space for women to come and share experiences and make amazing connections. They leave inspired and with the tools to make a difference in any space. It helps them gain the confidence to make that difference every day, knowing that we are influencing the present and future leaders of our community. We make a difference every day. I invite our community to attend any event so that they can experience the passion, powerhouse presence of the inspirational speaker, how they share their journey, who gave them the opportunity, the struggles they had to overcome, but most importantly to come and meet the WOMEN that silently are building the pillars our community. This space is welcoming for all.

Continued on page 8

WOMEN2KNOW

ERIKA RUELAS, VP Branch Manager at Finata Credit Union

W2W Council/Advisory Board

I’ve been inspired to uplift, inspire, support and learn from amazing women in our community that help me become a better individual with my purpose, passion and growth experiences. I feel like W2W and De Mujer a Mujer are important because we create a safe, supportive and empowering space. This program is a movement of transformation, building stronger, healthier communities one women at a time. I'm a woman who deeply believes in the power of community, connection and lifting others as we rise. My own journey, personally and professionally, has been shaped by strong women who believed in me, challenged me and stood beside me. That's why I lead and why I care deeply about W2W. W2W is more than a committee: it's a movement of support, empowerment. Whether you're here to heal, lead, learn or to give back you belong here. W2W is for every woman who's ever needed a hand to hold, a push to grow or a reminder that she's not alone.

MONICA RUSH, Director Rehabilitation Services, Diabetes, Dental, Community Initiatives at Penn State Health

St. Joseph Medical Center

W2W Magazine Editorial Committee

I’ve been a member of the magazine committee for over 11 years! I am inspired by the opportunity to promote our health services and be a resource to the women in Berks County. We have a network of strong and powerful women who always support each other and make connections whenever possible.

ADELLE SCHADE, Founder at Total Experience Learning® and Vice President Innovation and Educational Ventures at Alvernia University

W2W Council/Advisory Board

I was inspired to get involved with W2W by the opportunity to connect with passionate, purpose-driven women who are committed to uplifting others and creating lasting change. Serving on the Council allows me to contribute meaningfully to a mission I deeply believe in. W2W and De Mujer a Mujer play a critical role in amplifying women’s voices, fostering leadership and addressing real needs through collective support and advocacy. They create space for empowerment, mentorship, and action—building a stronger, more inclusive community for all. My “why” is rooted in a

belief that when women support each other, incredible things happen. I’m committed to building bridges, opening doors and helping the next generation of women thrive.

DENNIE SMITH, Director of Business Development at Peak Capital Company

W2W R&D/De Mujer a Mujer CommitteeR&D Chair

For the past 10 years, I've been inspired by the opportunity to help foster meaningful connections, growth and confidence among women in our community. I believe in creating spaces where women can learn from one another, be supported and feel empowered to lead both personally and professionally. Women2Women plays a vital role in our community by offering a space where women can connect, grow and step confidently into leadership roles. It opens doors to new opportunities through mentorship, skill-building and shared experiences. Empowering women in this way strengthens not just individuals but also their families, workplaces and the community, creating lasting positive change. My Women2Women why is deeply connected to my superpower of helping others see potential in themselves that they might not yet recognize. I am passionate about guiding women to become the best versions of themselves, both personally and professionally. Women2Women provides the perfect platform to support this mission by creating a community where women can grow, gain confidence and lift each other up.

RUTHANN WOLL, Tax Services Group Partner at RKL LLP

W2W Council/Advisory Board, Governance Committee

When I first got involved, about eight years ago, I originally was involved in the Research & Development committee. It was a great opportunity to meet phenomenal women in our community while being a part of the W2W programming. Since its inception, W2W has been a cutting-edge program that allows women to connect and to build relationships. The programming is always diverse and allows women to find a variety of opportunities to connect on shared interests. Being involved in W2W has been such a rewarding experience for me. I have met inspiring women. Personally, I have grown as well as grown professionally and I thank W2W for all the opportunities I have been given.

ANDREA YODER, Bilingual Spanish/ English Insurance Agent at Spotts Insurance Group

W2W R&D/De Mujer a Mujer Committee

I was inspired from other women that served before on the Committee and that were connecting the Latino women at first to help each other and I wanted to pass this opportunity to serve onto a new generation. The merger of W2W/De Mujer a Mujer allows for a more unified group of women from different backgrounds with the same purpose of share knowledge, lift each other up and support each other. I believe W2W/De Mujer a Mujer community events are dedicated to improving people’s lives. These events connect women and people in personal and work levels to inform and help each other. I am a first generation Colombian immigrant that has learned a new culture, a new language and new customs. Women2Women/De Mujer a Mujer is helping me to understand more my community and their needs. I feel humble to be the voice of many women in Berks in this committee. 2

Behind the Curtain: OurVolunteers

Women2Women was founded by the Greater Reading Chamber Alliance (GRCA) in 2011. Women2Women (W2W) encourages women to create connections, gain knowledge, open doors, build strategic alliances, and much more. The goal of W2W is to develop more women leaders in Berks County by providing a forum where women from diverse backgrounds can learn, share ideas and mentor one another.

An initiative of the GRCA, Women2Women operates and is accountable to GRCA and ultimately takes its directive from leadership of the organization. GRCA is very proud to have Women2Women as a valued and highly regarded part of the organization and values the volunteers of W2W as integral to its success.

Women2Women has grown to be the region’s leading women’s network. W2W is not a separate 501(c)3 but operates under the umbrella of GRCA which is a 501(c)6. However, W2W utilizes the Chamber Foundation (501(c)3) for grants and other types of funding when appropriate.

Council / Advisory Board

The Women2Women Council is the advisory body of Women2Women. They take the role of planning the overall high-level scope of the programming initiatives of W2W on an annual basis and planning strategically every two/three years. They assist with driving the mission of Women2Women through the activities and initiatives undertaken by W2W.

Chair: Tracy Parmer

Members: Rosa Arroyo-Vega, Kristi Bonanno, Tracey Ciesnolevicz, Laurie Grube, Katie Johnsen, Carissa Johnson, Sarah McDaniel, Jes Prutzman, Alyssa Redding, Brenda Rosado, Ericka Ruelas, Adelle Schade, Dennie Smith, Jackie Stiles, Emma Rose Strohl, Ruthann Woll

Magazine Editorial Committee

The W2W Magazine Editorial Committee is responsible for broadcasting the mission and work of Women2Women in the quarterly magazine through timely articles, features, columns, interviews, and community outreach.

The committee is tasked with developing content, writing articles and researching topics under the directive of the Women2Women Director/Magazine Editor. Each committee member has a background in writing, editing, and/or the passion to find others in the community who have those skills.

Managing Editor: Kirsten Haas

Members: Megan Adukaitis, Emily Barrett, Jennifer Goldsmith Cerra, Katie Johnsen, Karen Klein, Karen Miller, Yoheli Ortiz, Monica Rush, Jackie Stiles

Governance Committee

The purpose of the Women2Women Governance Committee is to: ensure the vitality and mission of the GRCA’s Women2Women program; support the active engagement of current members; maintain best practices in board governance; provide onboarding to new members; and actively recruit new members who represent Women2Women’s key constituents, strategic goals, and mission.

The Women2Women Governance Committee develops member and committee role descriptions; establishes governance policies and practices; sets and monitors compliance with member term limits; conducts regular assessment of Council members’ skills, competencies, and backgrounds to ensure the ongoing growth and development of Women2Women.

Members: Heather Adams, Rosa Arroyo-Vega, Tammy Dahms, Sarah McDaniel, Tracy Parmer, EmmaRose Strohl, Ruthann Woll

Research & Development/

De Mujer a Mujer Committee

The Women2Women Research + Development/De Mujer a Mujer Committee develops opportunities for women of various cultural backgrounds in our community to grow, connect, and lead professionally and personally with monthly programming that drives the mission, vision and strategic goals of Women2Women. The committee assists with identifying community partners and reaching new audiences for growth.

R&D helps to identify speakers, topics and new offerings for W2W signature events including the annual Evening of Empowerment (fall) and the annual Conference + Expo (spring).

De Mujer a Mujer helps to identify speakers and topics for De Mujer a Mujer events.

R&D Chair: Dennie Smith

De Mujer a Mujer Chair: Brenda Rosado

Members: Megan Adukaitis, Auria Bradley, Margarita Caicedo, Edna Garcia-Dipini, Dayana Groff, Susan Kolb, Ann Marie Haus, Alneasa Jordan, Debora Joyce, Amy Klatt, Michelle Leguisamon, Yoheli Ortiz, Rachel Rowley, Andrea Yoder

2025 ATHENA Leadership Award: HonoringMeggan Kerber’s Relentless Drive to Serve

Meggan Kerber is the kind of woman who doesn’t simply meet a goal—she blows past it!

On April 16, Women2Women (W2W) proudly honored Meggan Kerber at the 2025 W2W Conference + Expo with the 41st ATHENA Leadership Award, a nationally recognized distinction that celebrates women who achieve excellence, give back to their community and lift up other women as they climb.

From her earliest days in nonprofit development, Meggan consistently demonstrated the initiative, creativity and passion that define ATHENA recipients. At just 20-something, she raised $1.2 million above goal for Penn State Berks' capital campaign, launching a career spanning nearly three decades of transformational work across Berks County’s nonprofit sector.

Her résumé reads like a playbook for impact. At the Girl Scouts of the Great Valley Council, she helped create the preamble event that would become the iconic Take the Lead awards. At Bethany Children’s Home, she raised $500,000 annually while stewarding a $32 million endowment. When she returned to Bethany years later, she brought with her an innovative and ambitious idea: a fundraising event where participants rappelled down a multi-story building. Over the Edge became Bethany’s most successful fundraiser to date—raising $95,000 in its first year and $110,000 in the second.

Meggan is known as a “fixer,” someone nonprofit boards and executives call when the stakes are high, and the challenges are complex. For example, as Executive Director of Berks Arts from 2018 to 2021, she stabilized the organization through major fiscal and programmatic restructuring. Her tenure left Berks Arts stronger, more efficient and poised for future success.

Even when she stepped away from the nonprofit world as Marketing Director at ViVA Good Life, Meggan took along her signature excellence, growing the company’s catering arm while mentoring a team of young women in business development and client care.

But it’s not just Meggan’s impressive fundraising totals that made her a legend among local leaders. It's her ability to see the potential in people and to lift others up alongside her. Whether mentoring young professionals, building diverse teams or revitalizing programs on the verge of being disbanded, Meggan’s leadership is fueled by service.

Most recently, in her role as Vice President of Institutional Advancement at Alvernia University, she brought new life to the Alvernia Women’s Council, launching meaningful programming and mentoring initiatives for current and future women leaders. She also exponentially increased giving to the Newcombe Scholarship Fund, which supports adult learners returning to finish their education.

Behind her success is more than strategy and skill; Meggan has heart. Her colleagues and friends describe her as someone who instinctively offers support, often without being asked. She’s the one who shows up in your hardest moments. The one who quietly helps other women get on their feet and cheers the loudest when they do.

“I don’t do what I do for awards or recognition,” Meggan once said. “I just love my work. I love helping women. I love helping our community. And I don’t need anything else. Those are my rewards.”

That said, the recognition is more than deserved.

Meggan’s leadership has been honored many times before. In 2007, she received the Outstanding Fundraising Executive Award from the Association of Fundraising Professionals (AFP) Berks Regional Chapter, a distinction so influenced by her legacy that in 2018, the chapter

L to R: Karen Norheim, Meggan Kerber

renamed it the Meggan Kerber Outstanding Fundraising Executive Award. She also received the Greater Reading Chamber Alliance’s (GRCA) Rising Star Award in 2013 and Alvernia’s Ellen Frei Gruber Alumni Award in 2014.

Through her consulting business, Professional Fundraising Counsel, Meggan continues to support and coach nonprofit leaders across the region, often for little or no compensation. Her expertise spans fundraising, marketing, board development, strategic planning and beyond.

She also holds a Certified Fund-Raising Executive (CFRE) accreditation and an MBA with a focus on Community Service & Economic Leadership. Her thesis? The Impact of Higher Education on Community Service. Even in her twenties, Meggan knew what her life’s work would be and she’s never wavered from it.

Meggan Kerber is the true embodiment of the ATHENA values: excellence, community service and the fierce empowerment of women. W2W is honored to recognize her leadership, celebrate her heart and thank her for the legacy she continues to build in Berks County. 2

As the premier Realtor in Berks County, Lisa Tiger uses her marketing, and extensive network to more quickly match buyers and sellers.

Lisa’s passion and tenacity combined with her sales and marketing skills have made her the most successful agent in Berks County. She would love to have the opportunity to share that success with you.

When you are ready to buy or sell, Team up with the Tiger!

Meggan Kerber

Leadership Engagement Officers: Championing ATHENA’s Legacy of Excellence with Adelle Schade & Trish Doll

Leadership

Leadership is not simply about titles or accolades: It’s about impact, inspiration and lifting others up as you rise.

Few programs embody these aspirations better than the ATHENA Leadership Award, and in 2024, Women2Women (W2W) renewed efforts to breathe fresh energy into this legacy with the passionate leadership of ATHENA recipients Trish Doll and Adelle Schade.

ATHENA International traces its roots back to 1982, when trailblazer Martha Mayhood Mertz, the only woman on the Board of the Chamber of Commerce in Lansing, Michigan, noticed a gap in the representation of women leaders.

“I was told women aren’t leaders,” she recalled. “I wanted to spotlight one who proved otherwise!”

That spark led to the creation of the very first ATHENA Award — a recognition that has since grown into a global movement. Backed by a grant from the W.K. Kellogg Foundation, leadership

L to R (seated row): Charlotte Cooper, Adelle Schade, Meggan Kerber, CJ Joyner, Sue Reese, Robin Costenbader-Jacobson;

L to R (standing): Sandy Graffius, Trish Doll, Virginia Dodge, Christi Terefenko, Joanne M. Judge

researchers identified eight core principles from over 400 recipients, now known as the ATHENA Leadership Model:

~ Live Authentically

~ Learn Constantly

~ Build Relationships

~ Foster Collaboration

~ Act Courageously

~ Advocate Fiercely

~ Give Back

~ Celebrate

These principles are a blueprint for leadership — not just for women, but for all who strive to lead with heart and purpose. Since 1982, over 8,000 leaders across 500 communities and 11 countries have received the ATHENA Leadership Award. In Berks County, 41 women have been honored since 1993, thanks to the vision of the small but mighty Women’s Business Committee of the Greater Reading Chamber of Commerce & Industry.

In 2024, W2W had the privilege of sitting down with Trish Doll, a 1996 ATHENA Award recipient and the owner of PUBLICITY WORKS, along with her longtime colleague Wayne Stephany. In 2023, in recognition of her many years of dedication and service, Trish was recognized with the honorable title Ambassador Emerita by Martha Mertz, founder of ATHENA International. Trish enthusiastically recounted the history of ATHENA in Berks County: How in the early 1990s, a local Chamber's Women in Business committee, of which Trish was a member, helped spark a movement that continues to inspire women today. Her high energy and passion for preserving and advancing this legacy is truly contagious.

“As ATHENAs,” Trish explained, “we strive to pursue every engagement with purpose, grounded in the ATHENA Leadership Model (ALM) Principles: Live Authentically, Learn Constantly, Build Relationships, Foster Collaboration, Act Courageously, Advocate Fiercely, Give Back, and Celebrate.” She continued, “As I reflect on my own leadership journey, I continually ask myself: How can I create meaningful change? This model not only guides us—it challenges and inspires us, providing a powerful roadmap for impactful leadership.”

W2W is also fortunate to have among its ATHENA sisterhood, 2023 recipient Dr. Adelle Schade, a dynamic force in revolutionizing education. As Vice President of Innovation and Educational Ventures at Alvernia University and founder of Total Experience Learning®, Adelle brings energy and strategic vision to everything she touches.

“Being part of the ATHENA community has reminded me that leadership isn’t just about rising in a title or position — it’s about lifting others as you climb,” reflects Adelle. “In Berks County, there are countless women whose stories, struggles, and successes will light the path for the next generation. Reinvigorating ATHENA is about building meaningful connections that strengthen our community, support one another’s growth, and ensure that every woman sees herself as a leader.”

While W2W currently honors our recipients twice a year, at our Conference & Expo in April and a more intimate summer luncheon, there is opportunity for more involvement: networking socials, mentorship circles, spotlight features and collaborations that highlight their ongoing achievements as well as amplify the ATHENA influence.

W2W, along with Trish and Adelle, are discussing exciting new ways to keep the 41 local ATHENA recipients connected and engaged year-round.

“As with any meaningful initiative, I view the ATHENA program as something we must continually nurture and invigorate, or rather evolve,” stated Trish. “Since the first ATHENA Leadership Award in 1993, we’ve grown into a powerful platform for leadership and community impact. Each year brings a new voice, a new story and renewed energy —keeping the spirit of ATHENA alive and ever-evolving.”

She continued, “Looking ahead, I envision a “TEAM ATHENA”—those united as a dynamic force for continued growth and impact. Future opportunities for evolution include establishing a strong, recognizable presence on the GRCA website to elevate the ATHENA brand and create open channels for communication and connection with each recipient. We can also expand our reach through mentorship programs and community-focused initiatives grounded in the ALM. In addition, we can explore engagement strategies from ATHENA International, such as ATHENAPowerLink®, the Young Professional Leadership Award, the Organizational Leadership Award, the Champion Award, and the Youth Leader Award.”

Reinvigorating ATHENA in Berks isn’t merely about nostalgia. It’s about building on the past to empower the future. As Trish elaborates, “Our focus remains on purposeful growth, carrying our legacy forward while expanding our reach and deepening our relevance in enduring and meaningful ways.” With the support of leaders like Trish and Adelle, and the continued dedication of Women2Women, there is a renewed commitment to growing this community of powerhouse women.

Why?

As Women2Women says often and believes deeply, we are greater together. 2

By Jackie Stiles, Director of Women2Women, and Trish Doll, Owner of PUBLICITY WORKS

Coaching & Counseling for individuals, families, couples, groups, and businesses. Help for anxiety, depression, grief and loss, behavioral problems, trauma, and addictions, plus much more! Psychological testing also available for learning disabilities, autism, or ADHD.

Empow Award HER

EmpowHERing a Generation: Sindura Sridhar Becomes First Recipient of Women2Women’s New Youth Award

In communities across Berks County, young people are stepping up in remarkable ways and Women2Women (W2W) believes it’s time they got the spotlight. This year, W2W launched the EmpowHER Award, a new initiative to honor a rising leader who is already creating change and empowering others through her actions, voice and vision.

The EmpowHER Award, created to recognize a high school, college or graduate student who shows promise to be a future leader, is more than a gold star on a resumé; it’s a celebration of bold ideas, compassionate leadership and the ripple effects of young women who activate and inspire the people around them. The award reflects W2W’s core mission: to empower and develop women leaders.

These qualities are a fitting description of the recipient of this inaugural award: Sindura Sridhar, a Wilson High School senior whose resume is as dazzling as her character is grounded. Described by mentors as a “transformational leader,” Sindura exemplifies what it means to lead with intention, empathy and purpose.

Sindura’s leadership journey began with VOiCEup Berks, a nonprofit organization focused on youth leadership through service learning. Under the mentorship of Executive Director Christi Terefenko, Sindura emerged not just as a participant, but as a visionary. As a founding leader of the Stand Together Against Racism (STAR) initiative, she facilitated vital conversations around racism, privilege and inclusion. She helped create STAR’s “Ally Workshop,” a youth-led training that has reached over 200 participants among students, educators and professionals alike, locally and beyond. Sindura even co-facilitated the workshop on a national stage, representing Berks County at a youth leadership summit in Tulsa, Oklahoma.

Her ability to build bridges within communities doesn’t end there. She served as host of The Powerful Youth Perspective podcast, using her voice to uplift others and platform underrepresented youth on topics from mental health to equity in education.

Sindura’s leadership also extends to her school and community. She’s the editor of the school newspaper, captain of the Academic Challenge Team and leader of the debate team—roles that demonstrate her intellectual rigor and commitment to amplifying student voices. As the leader of Wilson High School’s Chamber String Quartet, she connects the arts with service, performing at both school and community events. As a regional officer of Future Business Leaders of America (FBLA), she’s built leadership skills that will undoubtedly carry her into future boardrooms or laboratories.

Speaking of laboratories, Sindura is a fierce advocate for using science to address systemic inequalities. After completing a research internship at the Children’s Hospital of Philadelphia (CHOP), she co-authored a scientific paper on rare genetic disorders and she has continued her research into healthcare disparities through competitions like The Regeneron International Science and Engineering Fair (ISEF) and Science Olympiad. Her academic path, rooted in STEM and public service, reflects her

L to R, Lucine Sihelnik (GRCA President & CEO) and Sindura Sridhar

commitment to ensuring scientific advancement reaches everyone, not just the privileged few.

Sindura’s community impact is backed by more than 400 volunteer hours with the Youth Volunteer Corps of Reading, where she’s helped organize service projects, mentored peers, and contributed her voice to both local and international advisory boards. From food pantries to environmental cleanups, to work with older adults at Berks Encore, she shows up again and again, where help is most needed.

What is most remarkable, notes mentor Terefenko, is how Sindura leads with grace, humility and a rare ability to listen deeply. “Sindura inspires not just through her impressive resume, but through her genuine empathy, relentless curiosity and unwavering belief that young people can change the world,” Terefenko says.

These qualities are at the heart of the EmpowHERAward: Spotlighting young women who aren’t waiting to grow up to make a difference—they’re doing it now. W2W created this award to recognize emerging leaders like Sindura, and to challenge those in power to not just mentor, but to amplify the youth voices already leading the way.

As Sindura prepares for her next chapter, whether in science, service or both, there’s no doubt that her impact will continue to grow. She’s not just a future leader, she’s one now.

If this is the future of Berks County’s leadership, it is in very good hands. 2

KAREN H. COOK

KCook@MasanoBradley

2 conference expo the & 2025

New Venue!

All on one floor, with attached parking, attendees were excited to be at the DoubleTree by Hilton Reading this year, with plenty of room for everyone to eat together and to network.

Introducing: Coaching Sessions

This year, we invited 16 powerhouse individuals to do mini-coaching sessions with attendees. These coaches were professionals with experience and connections all over Greater Reading who answered questions about professional development, next steps and so much more.

Expanded Networking Opportunities

In addition to informal networking in the halls and amongst the Expo vendors, attendees were able to engage in dedicated networking time in two formats: traditional networking and structured networking.

Record Attendance

More than 400 women (and men!) attended this year! Most attendees stayed for the entire event day, but some folks came just to hear the keynote speaker, Jane Winchester Paradis, or to celebrate the newest ATHENA Recipient, Meggan Kerber.

Inaugural EmpowHER Award

Brand new this year, we celebrated a brand new award to celebrate a future leader who is already making waves in her community.

What people are saying:

• Being in a roomful of women is always inspiring—the camaraderie and support are amazing. This year's keynote was particularly impactful. Hearing the stories from Berks County women and how that intertwined with Jane Win's story was sheer magic.

• I love the way this event brings women of all kinds together. Various ages, various walks of life, and we all come together as one!

• There is so much power to being among so many amazing women in the community! Attending is a treat I give to myself!

• I loved the openness of everyone wanting to connect/talk. I usually go alone, but I never feel actually alone there!

• Find your tribe, they are here!

L to R, Lucine Sihelnik (GRCA President & CEO) and Sindura Sridhar

STRONG ROOTS, STRONGER WOMEN: THE POWERHOUSE TEAM

BEHIND NEW CASTLE LAWN &

In an industry where women represent just 10% of the workforce, according to Green Industry Pros, New Castle Lawn & Landscape is proud to rise above the national average. Here, nearly 13% of our fulltime workforce is made up of driven, fearless women who play a vital role in shaping the daily success and long-term growth of our company. That percentage increases to 22% if we include our part time female team members!

These women are not just checking boxes — they’re running departments, leading client relationships, and showing up every day as the backbone of our operation. From scheduling and accounting, to client satisfaction and team leadership, the women of New Castle hold diverse roles that keep our business moving forward. What’s even more inspiring is the way they support one another in an industry traditionally dominated by men. They champion each other’s wins, provide encouragement through challenges, and create an empowering environment where everyone is motivated to grow and succeed.

While their titles may vary, their impact is unmistakable. You’ll often find our team representing New Castle at local community events, a responsibility many of our women proudly embrace. This visibility not only reinforces our commitment to giving back but also strengthens our brand in the community — a core reason behind our remarkable employee retention rate of under 5%.

Culture is at the heart of New Castle’s identity, and the powerful women on our team help cultivate it every day. They lead with heart and hustle, showing younger generations that there is space — and success — for women in landscaping. Their presence is proof that leadership isn’t defined by gender, but by passion, purpose, and performance.

WE BELIEVE THAT A DIVERSE AND SUPPORTIVE TEAM CREATES BETTER OUTCOMES FOR EVERYONE — OUR EMPLOYEES, OUR CLIENTS, AND OUR COMMUNITY. AT NEW CASTLE, THE WOMEN OF OUR COMPANY AREN’T JUST MAKING HISTORY IN THE LANDSCAPE INDUSTRY — THEY’RE PLANTING THE SEEDS FOR A STRONGER, MORE INCLUSIVE FUTURE.

Celebrating Strength and Sisterhood

The 6th Annual DeMujeraMujer Awards on May 16 brought together an inspiring community of Latinas and allies at a brand-new location, Tec Centro Reading, for an evening filled with celebration, connection and empowerment. The event, held in Spanish with live English interpretation provided by Our Konnection, exemplified inclusivity and cultural pride. It was a celebration of individual achievements as well as a collective affirmation of what is possible when women champion one another.

This year’s theme, Séunacampeonaparatiyotrasmujeres(Beachampionforyourselfandotherwomen), came to life in a powerful way during keynote remarks by Brenda Rosado, Mujer Chair of Women2Women’s R&D Committee and Diversity & Inclusion Manager at East Penn Manufacturing Company. Brenda challenged attendees to view their personal and professional growth not as isolated victories, but as open doors.

“When you walk through a door,” she said, “leave it open for the next woman.” Her words set the tone for a morning that honored courage, leadership and the community impact of the three remarkable honorees whose journeys embody the spirit of De Mujera Mujer

Community Impact Award:

Ericka Ruelas

For over 17 years, Ericka Ruelas has quietly but powerfully shaped Berks County through her unwavering commitment to service. As a mother of a daughter with special needs, Ericka’s passion for inclusive community support is deeply personal and profoundly impactful. Her work spans countless organizations, including the United Way of Berks County, Salvation Army’s Angel Tree Program, Helping Harvest Food Bank, Hope Rescue Mission and Baseballtown Charities’ Dream League. Whether she’s organizing holiday gift drives, tutoring second graders in literacy, distributing food to families in need or championing inclusion in youth sports, Ericka brings heart, humility and action to everything she does.

Ericka’s advocacy is as intentional as it is expansive. She’s a Leadership Berks graduate, a board member at Prospectus Berco (supporting adults with special needs), a committed Women2Women Council leader and a fierce advocate for Latina empowerment through De Mujera Mujer. Her service isn’t driven by accolades; it’s rooted in a belief that every person matters, and that giving your time is one of the most powerful ways to say so.

“Service is not something I do, it’s who I am,” Ericka says. That authenticity radiates in every meal she serves, every student she mentors and every woman she lifts. This award honors her deep and lasting impact, but more importantly, it reflects the community she’s helped build: One full of dignity, hope and possibility.

Small Business Owner Award: Limarys Rodriguez

As the founder and CEO of LMG Marketing Solutions, Limarys Rodriguez is a dynamic force in the small business landscape, merging strategy, creativity and community into every campaign. Through her agency, Limarys has helped countless businesses build powerful brands, master social media and leverage digital tools to grow sustainably. Her expertise is matched by her generosity. She’s not just building her own success; she’s investing in others, particularly women and minority entrepreneurs.

Limarys is known for mentoring fellow small business owners, offering workshops and donating her time and talents to those just getting started. Her commitment to uplifting others has made her a trusted partner and a respected voice in Berks County's entrepreneurial ecosystem.

However, it’s her innovative spirit that truly sets her apart. From her contributions to Berks County Living, Commerce Quarterly and Women2Women, to her comedic web series Get To Work, which shines a spotlight on local businesses in a fun, engaging format, Limarys proves that marketing can be both impactful and inventive.

Her work embodies what this award is all about: courage, creativity and community. This award honors not just her business achievements, but the ecosystem she’s helped grow: One where success is shared and every voice has the chance to be heard.

Young Changemaker Award: Samantha Martinez

When it comes to leadership rooted in empathy, service and transformative action, few young people shine as brightly as Samantha Martinez. A standout student leader, advocate and change agent, Samantha has spent the last six years building a legacy that most adults would be proud to claim, clocking in over 850 volunteer hours, co-founding impactful youth initiatives and amplifying voices that need to be heard.

Samantha journey began with the Youth Volunteer Corps of Reading in middle school and quickly became a force for change. As a co-founder of Girls Supporting Girls. Period., she helped launch a campaign for free menstrual products in underserved schools. As a youth facilitator and codeveloper of the powerful YVC STARAllyWorkshop, she led hundreds of students, educators and professionals in meaningful conversations about anti-racism and allyship, reaching audiences across eight states and even Canada.

Locally, her leadership includes everything from mentoring peers at Wilson High School to hosting cultural awareness events and racial justice film screenings. She is a twotime Presidential Service Award winner, YVC Youth of the Year and has earned accolades from both Senator Judy Schwank and Representative Johanny Cepeda-Freytiz.

However, Samantha’s greatest achievement may be her ability to inspire others. She doesn’t just create change; she grows it, nurtures it and brings others along for the journey. Her work is a reminder that age is no barrier to impact, and her voice is one our community is lucky to have.

As this year’s De Mujer a Mujer award recipients, Ericka, Limarys and Samantha reminded us, whether community service, entrepreneurship or youth leadership, advocacy isn’t simply about speaking up, it’s about lifting others as we rise. Their stories are powerful examples of what happens when women support women, and when one woman’s courage becomes a path for many. 2

At the 2025 Women2Women (W2W) Conference + Expo on April 16, W2W Magazine Managing Editor Kirsten Haas met Stella Belinski, a student at Governor Mifflin High School, at the afternoon’s one-on-one coaching session. What followed was an inspiring conversation about youth advocacy and what anyone can accomplish when they take seemingly small ideas and put them into big action.

Stella and her classmate Lillyanne DeLoretta share with W2W Magazine their mission to encourage an end to single-use plastic bags in Berks County.

Advocating for Mother Earth: Youth Advocates in Action

Tell us a little about yourselves and how you got involved with What'SUP Berks.

We are two students from Governor Mifflin High School who are passionate about using our voices to create positive lasting change. We both have an extensive background in volunteering, stemming from our service with Immanuel United Church of Christ. We enjoy challenging ourselves in school with rigorous classes, while pushing ourselves to be the best versions of ourselves in all that we endure.

What inspired your mission to end single use plastics in Berks? Why is this issue important to you?

Over the past few months, we have been presented with amazing opportunities to build connections and advocate for our beliefs. We became involved in the organization What’SUP Berks through our friend Garrett Hyneman.

What’SUP Berks is a local organization founded by three retired individuals. The mission of the group is to end single-use plastics in Berks County. After attending a meeting, our passion for ending single-use plastics began to grow. Since then, we have conducted hours of research, attended community events and engaged with many leaders.

When we joined What’SUP Berks, we began to notice the devastating effects that single-use plastics were having on both the environment and our health in Berks County. Initially, we focused on eliminating plastics in our county. However, as we did more research, we discovered that 12 other states currently have bag bans, which inspired us to aim for change at the state level. We understood that it wouldn't be an easy task, but we had the passion and drive for transformation. Along with three of our peers, we wrote a bill aiming to eliminate singleuse plastic bags in the state of Pennsylvania. We are ecstatic to share that our bill is sponsored by Senator Judy Schwank and Representative Johanny Cepeda-Freytiz.

How did you find out about Coffee with Constituents? What was that experience like?

Our relationship with these two incredible leaders (Senator Schwank and Representative Cepeda-Freytiz) began at the Coffee with Constituents event at Queens Cafe in early April. Prior to the event, we did not know what to expect. We walked in with a few flyers and a rough draft of our bill. We introduced ourselves to everyone and made many meaningful connections. Senator Schwank and Representative Cepeda-Freytiz provided the opportunity for community members to advocate and voice their concerns. We decided to speak out and inform others about our passion for ending single-use plastic bags at

the state level. Everyone who attended the event was incredibly supportive of our goals. We left feeling empowered to continue our advocacy and grateful for the connections we made that have helped us succeed.

Did you go to the state Capitol and present the bill? How was it received?

On May 5th, we presented our bill at the Pennsylvania Capitol with the group Berks4Peace. The leader of Berks4Peace, Edna Garcia-Dipini, organized this empowering day. We are incredibly thankful for her continuing efforts to help us become young change-makers.

At the Capitol, we presented our bill in the main rotunda in front of many legislators, leaders and fellow student advocates. We received a lot of positive feedback from audience members who expressed to us that our work inspired them. Along with our presentation, we were granted the opportunity to attend a private meeting with the Deputy Chief of Staff and the Policy Director for Senator Scott Martin. They educated us about the legislative process and outlined the next steps we need to take for our bill. After our meeting, we visited Senator Schwank's office and spoke with her legislative director, Tess Hoffert. Ms.

Hoffert has played an incredible role in bringing our bill to life. This day was amazing! We learned so much and are very grateful to everyone involved.

What

words of wisdom do you have for other people who think such issues are too big for one to

influence?

We truly believe that everyone has valuable thoughts, opinions and ideas. If you initiate change, leaders are willing to listen and support you in reaching your goals. We want to remind everyone that they are not just students or employees: They are changemakers, leaders, entrepreneurs and advocates. Finding others with similar goals and beliefs can be incredibly beneficial because they can help motivate and inspire your work. Continue to pursue your goals and follow your dreams with the support of those who empower you.

What inspires you on a daily basis?

Who inspires you?

We constantly inspire each other to learn and grow! We have always supported each other, and we believe that is why we have been so successful. One of the most inspiring people in our lives is our teacher, Ms. Kristi Bonnano. She has consistently provided us with unconditional support and empowerment. She is someone we can rely on no matter what. She has offered countless opportunities and connections that have led us to success.

We also want to thank our families for their endless love and encouragement as we pursue our goals, helping us grow into strong, passionate and independent women. We understand the importance and influence that strong female leaders can have on young women, and we hope to be a source of inspiration for others who want to create change. 2

By Stella Belinski and Lillyanne DeLoretta

SwingInto Connections: Say to Golf! Yes

If someone told me a few years ago I’d be writing an article about golf, I probably would have laughed. I’ve never considered myself a “golfer,” not a good one, anyway. But my journey into this sport began in 2023 with a simple invitation I literally couldn’t refuse.

A board member extended an invite to a golf outing.

I gave every excuse in the book:

“I don’t play.” — “That’s okay.”

“I don’t have the shoes or a golf outfit.”

— “Come as you are.”

“I don’t own clubs.” — “You can borrow mine.”

“I have to leave early to pick up my kids.” — “No problem.”

And just like that, I was on the course.

What happened next surprised me. During those few hours, I connected with a C-suite executive from one of the largest companies in Berks County, an executive director from a respected nonprofit and a community

development officer from a bank. All in one outing. And those relationships? Still strong today.

That experience taught me something important: professional women need to say YES to golf.

A lot of good business happens on the golf course. Think about it: Where else do you get four uninterrupted hours with potential clients or partners? It’s a unique opportunity to build trust, to deepen relationships and to have real

conversations in a relaxed environment.

Men don’t ask for PTO to golf; they see it as business development. That’s what I want for the women of Berks County.

In May, Women2Women (W2W) took a powerful first step by hosting Swing into Connections at The Manor Golf Course, led by owner and operator, Cheryl Heckman. Cheryl is a powerhouse with over 20 years of experience in the golf industry. More importantly, she’s a generous mentor who creates a welcoming, supportive environment for women to explore their interest in the game.

Her passion for growing the sport among women in Berks County is contagious. She offers thoughtful, encouraging sessions that aren’t about being perfect; they’re about being present. Cheryl helps women overcome the nerves and

uncertainty that often come with trying something new. She’s the kind of woman who inspires you to show up, swing big and not worry about where the ball lands.

Our Swing into Connections event is just the beginning. We want to grow it into an annual golf experience; a way to get out of the office, connect with other professionals and yes, crush a golf ball or two.

Don’t have clubs? Borrow a set. Don’t know the rules? We’ll teach you. Feel like you won’t fit in? You already do. Golf can open doors both personally and professionally.

So, say YES to golf! You never know where one round might take you. 2

By Jackie Stiles, Director of Women2Women

Cheryl Heckman, Owner of The Manor Golf Course

CONNECT GROW LEAD

Women2Women (W2W) is Greater Reading Chamber Alliance’s catalyst for developing women leaders and connecting women from diverse backgrounds to learn, share ideas, and mentor each other through offering a forum for women to create connections, gain knowledge, and build strategic alliances to foster their personal potential and career advancement. Joining the network is open to all who support women.

De Mujer a Mujer, una iniciativa de W2W, continúa conectando a mujeres de diversos orígenes al ofrecer programación especializada en la noche y destacar a oradores de diversos orígenes.

AUGUST 2025

LEAN IN CIRCLE INFORMATION SESSION

Empower Her. Strengthen Your Team. Lean In Circles: A Leadership Development Experience

for Women

Lean In Circles are small, supportive peer groups of women, led by trained facilitators, who come together regularly to build leadership skills, share experiences and grow in a space rooted in trust and encouragement.

Each Circle consists of 12–14 women and follows a curriculum developed by the Lean In Foundation, co-founded by Sheryl Sandberg (former COO of Facebook) and entrepreneur Rachel Thomas. Participants gain access to a rich library of expert-led content on topics like confident communication, navigating bias, building influence and leading with authenticity; skills they can use immediately in both their professional and personal lives.

This free event is your chance to experience what a Lean In Circle is all about. Whether you’re an individual looking to grow or a company exploring ways to develop your rising talent, join us for a live, interactive session led by Denise Lee, Senior Human Resources Consultant at Herbein + Company and one of our trusted Lean In facilitators.

For Individuals: If you’re thinking about what’s next in your career or simply craving a space to connect, learn and be inspired, this is your opportunity to invest in yourself.

For Employers: If there are women in your organization who show promise, drive or leadership potential, Lean In Circles offer a powerful way to support their growth. It’s a low-cost, high-impact investment in your future leaders.

Join the movement. Experience the power of Lean In—for free. Come see how a single session can spark connection, confidence and momentum.

Plus – an exclusive opportunity! One attendee will win two tickets to the Reading Public Museum’s signature fundraiser, “Night at the Museum.” This high-profile event is a great chance to put your leadership and networking skills into action in a fun, confidencebuilding setting.

Register at https://business.greaterreading.org/events/ details/lean-in-circle-information-session-202511897?calendarMonth=2025-08-01

DATE: TUESDAY, AUGUST 26, 2025

Time: 5:30 p.m. – 7:00 p.m.

Venue: Center for Business Excellence (CBE) 49 Commerce Drive; Reading, PA 19610

SEPTEMBER 2025

REGIONAL BUSINESSWOMEN’S NETWORKING MIXER

Women2Women is thrilled to host this year’s Regional Businesswomen’s Networking Mixer, right here in Reading at the beautiful Reading Public Museum!

We’re hosting powerhouse women from across eastern Pennsylvania for an evening of meaningful connections, shared inspiration and hometown pride. Join us, along with:

• Lancaster Chamber's Women in Business

• York County Economic Alliance's Women's Business Center Organization

• Harrisburg Regional Chamber Business Women

This is your chance to expand your circle, build new relationships across county lines and show off the incredible energy of Greater Reading, the GRCA and the Women2Women community. Enjoy appetizers, a cash bar and an atmosphere buzzing with collaboration and possibility. Let’s show them how Reading networks!

Preregistration is required!

DATE: THURSDAY, SEPTEMBER 18, 2025

Time: 5:30 – 7:30 p.m.

Venue: Reading Public Museum 500 Museum Road; Reading, PA 19611

OCTOBER 2025

SAVE THE DATE: EVENING OF EMPOWERMENT

An evening designed to spark confidence, courage and connection, Women2Women’s Evening of Empowerment is our most anticipated event of the year. Join 200+ women from across Berks County for a powerful night of networking, inspiration and actionable takeaways you can use right away to elevate your personal and professional life.

We can’t reveal our speaker just yet but trust us, you won’t want to miss her. The big announcement drops at the end of summer on our socials, so stay tuned! This year’s theme? Let’s just say it’s about standing strong, speaking up and knowing exactly what you bring to the table.

DATE: THURSDAY, OCTOBER 9, 2025

Time: 5:30 – 8:00 p.m.

Venue: Redner’s Event Center, FirstEnergy Stadium 1950 Centre Avenue; Reading, PA 19605

Dates, times and locations may be subject to change. Please go to the Events Calendar at https://greaterreading.org/women2women for the most up-to-date information.

a customized

plan

for your loved one. We are locally owned and operated, giving us a stake in your community.

4.16.2025

Photos by Lauren Adele Little

Opportunity House Names Alyssa Bushkie as Next CEO

Trailblazer Becomes First Woman to Lead the Organization as CEO

Opportunity House is proud to announce the appointment of Alyssa Bushkie as its new Chief Executive Officer. A Berks County native and proven leader, Alyssa is the first woman to serve as CEO in the organization’s history. She was also the first Chief Operating Officer of Opportunity House, making her a true trailblazer in the organization’s leadership.

Since joining Opportunity House in 2022, Alyssa has made a remarkable impact by enhancing programming, expanding services, and leading facility renovations that have directly improved the lives of those we serve. Her work has elevated our mission, strengthened our infrastructure, and positioned the organization for long-term success.

Alyssa earned a bachelor’s degree in education from Penn State Berks, a master’s degree in strategic human resource management from St. Joseph’s University and holds a nonprofit leadership certification from La Salle University. Before joining Opportunity House, she served as Director of Operations at the YMCA of Reading and Berks County. “I’m honored to lead an organization that has been helping the most vulnerable in our community since 1984,” said Alyssa. “I’m committed to building on the incredible foundation we have at Opportunity House and working collaboratively to create even more solutions for individuals and families facing homelessness.”

430 North Second Street Reading, PA 19601 (610) 374-4696

During her time as Chief Operating Officer, Alyssa led several transformative initiatives, including:

• Renovations to the men’s and women’s dorms, shelter day room, and kitchen

• Major updates to Beacon House’s 13 permanent housing units

• Recertification of Keystone STARS 4 at Second Street Learning Center

• Expansion of PreK Counts with a third classroom

• Operation of the Eckert House Code Blue Shelter

• Development of the Patton Avenue Learning Center in Oakbrook

• Securing Berks County’s first HUD-funded TH/RRH housing project, launching this fall

The Opportunity House Board of Directors stated, “Alyssa has demonstrated outstanding leadership, and we are confident in her ability to guide Opportunity House’s continued mission to serve our community.” As CEO, Alyssa will focus on expanding permanent housing and early education access, while building strong partnerships to advance innovative solutions to homelessness in Berks County and beyond.

About Opportunity House

Opportunity House is a multi-service nonprofit organization offering emergency shelter for individuals experiencing homelessness, affordable childcare through the Second Street Learning Center, and job training via our Reuse & Recycle program. Our OppShop, thrift store, offers affordable clothing, furniture, and housewares for the community while supporting our mission. To learn more, go to opphouse.org.

Photos by Zerbe Photography

Mujer Awards Photos by Zerbe Photography

Changing Attitudes Towards Alcohol Consumption The Spirit is Weak

For a variety of reasons, the number of young people in the United States that consume alcohol on a regular basis seems to be decreasing. In fact, an August 2024 Gallup Poll1 showed that when asked their opinion of the best health advice for a person who drinks an average amount of alcohol, 77% of U.S. adults polled said the best advice for such drinkers is to reduce the amount they drink or even that they should stop drinking alcohol altogether.

The reduction in alcohol consumption in the U.S. seems to be led by Millennials, the generation of young people defined by the Pew Research Center as anyone born between the years 1981 and 19962. The “Sober Curious” trend, largely fueled by Millennials who tend to drink less than older generations, seems to be one reason for this decrease in alcohol consumption. According to a September 2024 article published on the website of The National Institute on Alcohol Abuse and Alcoholism, “Sober Curious” focuses

on a mindful way of considering alcohol consumption and the impact drinking has on overall health and wellness3.

Perhaps thinking differently about alcohol consumption is an idea that all people of legal drinking age should ponder. According to an article on the website of The United States Centers for Disease Control and Prevention (CDC) published in October 2024, drinking less can promote positive physical health4. The article shares that drinking less can lower risk for health conditions such as cancer, heart and liver disease.

The CDC recommends people of legal drinking age consume alcohol in moderation. This means having two drinks or less in a day for men; one drink in a day for women; and no alcohol consumption for pregnant women (CDC 2024).

The Merriam-Webster dictionary defines Cocktails as “an iced drink of wine or distilled liquor mixed with flavoring ingredients”5. The flavorings can include

items such as juices, flavored syrups or tonic water. Cocktails appeal to many individuals because of their fruity flavors and eye-catching appearance. If you are drawn to cocktails for these reasons, but want to cut out the alcohol, consider Mocktails which are, just what the name implies: Cocktails minus the alcohol.

Fortunately, there is no shortage of tasty recipes that allow you to make these drinks right at home. The University of Florida Institute of Food and Agricultural Sciences developed a variety of mocktail recipes to promote the consumption of fresh produce such as berries, herbs and mint. Two easy mocktail recipes, Strawberry Basil Lemonade and Blueberry Mint Cooler, both from this collection were published in a December 2024 blog post6. Prepare them for your next summer party or cookout; they are sure to be a hit with guests! 2

By Mandel Johnson Smith, MS, RD, LDN, CDCES

Lead Diabetes

Education Coordinator, Registered Dietitian Penn State Health

Continued on page 32

Recipes

Strawberry Basil Lemonade:

Ingredients: lemon juice, basil leaves, simple syrup, still water.

Instructions: Muddle strawberries and basil in a glass, add lemon juice and simple syrup, then fill with still water. Stir and garnish with a basil sprig and a strawberry slice.

Blueberry Mint Cooler

Ingredients: A handful of fresh blueberries, mint leaves, lime juice, honey and sparkling water.

Instructions: Muddle blueberries and mint leaves in a glass, add lime juice and honey and then top with sparkling water. Stir and garnish with a mint sprig and a few blueberries.

References:

1. Gallup

mocktails Do You Know What's In Drink?Your

Brenan, M. (2024, August 13). Alcohol Consumption Increasingly Viewed as Unhealthy in U.S. Gallup.com; Gallup. https://news.gallup.com/poll/648413/ alcohol-consumption-increasingly-viewed-unhealthy.aspx

2. Pew Research Center

Dimock, M. (2019, January 17). Defining generations: Where millennials end and generation z begins. Pew Research Center. https://www.pewresearch. org/short-reads/2019/01/17/where-millennials-end-and-generation-zbegins/

3. The National Center for Alcohol Abuse and Alcoholism

Sober-Curious Young Americans May Be Changing the Conversation Around Alcohol | National Institute on Alcohol Abuse and Alcoholism (NIAAA). (2024, September 12). Nih.gov. https://www.niaaa.nih.gov/news-events/ spectrum/volume-16-issue-3-fall-2024/sober-curious-young-americansmay-be-changing-conversation-around-alcohol

4. The United States Center for Disease Control and Prevention

CDC. (2024, October 7). Drinking Less Matters. Drink Less, Be Your Best. https://www.cdc.gov/drink-less-be-your-best/drinking-less-matters/index. html

5. The Merrian Webster Dictionary Merriam-Webster. (n.d.). America’s most trusted dictionary. MerriamWebster. https://www.merriam-webster.com/

6. The University of Florida Institute of Food and Agricultural Sciences Bauer, M. (2024, December 12). Mix up your holiday drinks with these Florida-inspired mocktails - News. News. https://blogs.ifas.ufl.edu/ news/2024/12/12/mix-up-your-holiday-drinks-with-these-florida-inspiredmocktails/

Mocktails, spirit-free cocktails, virgin cocktails or zeroproof cocktails, are some of the new terms popping up regularly on drink menus and on social media. These drinks are gaining in popularity as people look for alcohol alternatives while still wanting a fun, seasonal and delicious drink.

The reasons for seeking out mocktails vary. Some people eliminate alcohol for health reasons or to avoid the dreaded hangover. Others simply don’t drink alcohol out of preference, making these drinks a welcome alternative. There is also the group of individuals who drink alcohol but want to cut back at certain times. The growing preference has spurred creativity and innovation in the alcohol-alternatives market, so whatever the reason to select a mocktail, there are now so many options for people to try while out to eat, at home and even at work.

Yes, even at work!

Mocktails Midday

Eurest is a contracted foodservice company providing services in business and industry. They have added mocktails to their menus in several ways to enhance the experience for guests. In the lunch setting, a mocktail may be offered as a pairing with a chef’s special dish to provide a refreshing compliment to the flavors of that recipe and to take the dish to the next level. At catered events, mocktails are being added to elevate events and to provide more variety for guests. A team of Registered Dietitians regularly interact with guests to demonstrate seasonal mocktails or how to incorporate fresh fruits and vegetables into drinks.

Benefits of Mocktails

Let’s start with hydration. The recommendation for water for adults is 15 ½ cups for men and 11 ½ cups for women per day. These guidelines are just a start.

If you are exercising or doing any work that exerts a lot of effort, this amount may need to be increased. Drinking water is the main way to reach these goals, but consuming hydrating foods often found in mocktails like celery, cucumbers or watermelon will also help one reach these numbers. Consuming drinks like mocktails adds a more exciting way to get in fluids and reach daily hydration goals.

As far as health benefits are concerned, it is important to look at what is being removed along with alcohol. Alcohol contains seven calories per gram. By comparison, carbohydrates contain four calories per gram. Alcohol on its own before any mixers or sweeteners are added, is high in calories, so eliminating alcoholic drinks will lead to a calorie decrease which can help support a healthy weight.

Alcohol is also associated with the risk of certain diseases like heart disease, types of cancer and depression, so taking alcohol out of a drink can help to decrease some of the risk. One of the reasons for this benefit is that alcohol causes inflammation in the body which can eventually contribute to the start of certain diseases. If you are ever advised by a doctor or medical professional to go on an anti-inflammatory diet, cutting out alcohol is a great step.

There are also so many nutrients that mocktails can add to your day. Many of these drinks incorporate fresh fruits that provide many essential vitamins, minerals and phytonutrients that impact all different parts of the body. Mocktails often get their complex flavors from incorporating fresh herbs like mint or basil and even spices like cinnamon or cayenne. Ingredients like these are great for building flavor without needing added sugars. Some mocktails even include vegetables; talk about a fun way to get in a serving of this nutrient-packed food group!

To avoid excess sugar with mocktails, look for options without sugar. When ordering a mocktail, you can always ask for it to be less sweet. If you do like some sweetness, honey is always a great option. For something bubbly, look for options that use sparkling water varieties over soda. With so many sparkling water flavors out there, there are many delicious options.

Whatever your reason, the mocktail trend is one that is fun to enjoy and can be very beneficial for your health.

Cheers! 2

By Emily Wunder Barrett, MSCN, RD, LDN Project Manager-Eastern Division, Eurest

There are mocktails and other beverages that are pre-bottled, so you can enjoy these drinks with minimal effort. To get the most health benefits, always check the ingredient list under the nutrition fact panel. Look for short lists and whole ingredients, and keep an eye out for these:

Added Sugars: glucose, fructose, sucrose, brown sugar, caramel, dextran, high fructose corn syrup, lactose, malt, maltose, syrups. There are so many natural ways to sweeten beverages, like using fresh fruit or honey, that it seems silly to have added sugars. Too much of these sugars can contribute to weight gain and elevated blood sugar levels.

Concentrated fruit cocktails In similar fashion, these ingredients are concentrated and high in sugar. They provide a lot of sweetness without the nutrients from a 100% fruit juice.

Artificial Sweeteners: aspartame, sucralose, saccharin and acesulfame potassium

These ingredients have links to potential health issues like headaches, digestive health, and in some new studies, even cancer. The sweetness of these ingredients is higher than sugar, which can lead to your body craving more sweetness and sugar to achieve an increased sweetness level.

Sodium Benzoate

This additive helps with preserving some food and drinks as well as the prevention of harmful bacteria and mold growth. The concern around this chemical is that when combined with certain acids it can create benzene, a carcinogen. When levels of benzene become high in products, they are changed, but we do not have conclusive studies at this time to show that low level exposure is safe or unsafe.

Brominated Vegetable Oil (BVO) Come August 2025, you will not need to worry about this one because it has been banned by the FDA. However, keep your eyes peeled and avoid this additive as it has been linked to thyroid issues.

you’re soaking up the laid-back vibes, grooving to live tunes or making business connections with a drink in hand, this event is the perfect way to wrap up the season. Join us at FirstEnergy Stadium for an unforgettable afternoon of fun, networking and celebration.

 Tuesday, Aug. 19

 4:30 p.m. - 8 p.m.

 FirstEnergy Stadium

Scan code to purchase tickets or visit GreaterReading. org/picnic25

WE’RE MORE THAN BONES & JOINTS

We’re now Berks Ortho and we’re better than ever.

We’re excited to announce that Bone & Joint Care Center is now Berks Ortho! While our name has changed, our commitment to exceptional orthopedic care remains stronger than ever. You’ll still find the same expert team providing best-in-class care options that help our patients relieve pain, regain mobility, and restore quality of life.

• Dedicated Case Manager and Physical Therapist for Joint Replacement Patients

• Fracture Care

• Infection Free Dedicated Joint Replacement Unit with Private Rooms

• Iovera° Cryotherapy

• Mako Robotic Assisted Joint Replacements with Same Day Discharge for Qualifying Patients

• Ligament Repair and Reconstruction

• Complete Shoulder Care

• Non-Surgical Treatment Options

• Partial Joint Replacements

• Personalized Care Plans

• PRP Therapy

• Revision Surgery

Kenneth McAlpine Jr., MD • Denise Donahue, MD • Christopher Schumacher, MD • Stephen Longenecker, MD

◦ Free home delivery*

◦ Entrega gratuita a domicilio*

◦ Open 365 days a year**

◦ Abierto los 365 días del año**

◦ Competitive prices for your prescriptions

◦ Precios competitivos para sus recetas

◦ Skilled pharmacy staff and superior customer service

1220 Broadcasting Road, Suite 101, Wyomissing Home Delivery

Reading Hospital Doctor's Ofﬁce Building, 301 S. 7th Avenue, Suite 145, West Reading 1001 Reed Avenue, Suite 400, Wyomissing

For hours and information, scan the QR code or visit TowerHealth.org/Pharmacy.

◦ Personal de farmacia cualiﬁcados y un servicio de atención al cliente de calidad

◦ Personalized patient care

◦ Atención personalizada al paciente

Women2Women Summer 2025

SPONSORS

Reflections

Kirsten P. Haas

Inspiration

Women2 Know

WOMEN2KNOW

WOMEN2KNOW

Behind the Curtain: OurVolunteers

Council / Advisory Board

Magazine Editorial Committee

Governance Committee

Research & Development/

2025 ATHENA Leadership Award: HonoringMeggan Kerber’s Relentless Drive to Serve

Leadership Engagement Officers: Championing ATHENA’s Legacy of Excellence with Adelle Schade & Trish Doll

Leadership

Why?

Empow Award HER

EmpowHERing a Generation: Sindura Sridhar Becomes First Recipient of Women2Women’s New Youth Award

2 conference expo the & 2025

New Venue!

Introducing: Coaching Sessions

Expanded Networking Opportunities

Record Attendance

Inaugural EmpowHER Award

What people are saying:

STRONG ROOTS, STRONGER WOMEN: THE POWERHOUSE TEAM

BEHIND NEW CASTLE LAWN &

Celebrating Strength and Sisterhood

Community Impact Award:

Ericka Ruelas

Small Business Owner Award: Limarys Rodriguez

Young Changemaker Award: Samantha Martinez

Advocating for Mother Earth: Youth Advocates in Action

What

influence?

What inspires you on a daily basis?

Who inspires you?

SwingInto Connections: Say to Golf! Yes

CONNECT GROW LEAD

AUGUST 2025

LEAN IN CIRCLE INFORMATION SESSION

for Women

SEPTEMBER 2025

REGIONAL BUSINESSWOMEN’S NETWORKING MIXER

OCTOBER 2025

SAVE THE DATE: EVENING OF EMPOWERMENT

Opportunity House Names Alyssa Bushkie as Next CEO

About Opportunity House

Changing Attitudes Towards Alcohol Consumption The Spirit is Weak

Recipes

mocktails Do You Know What's In Drink?Your

Mocktails Midday

Benefits of Mocktails

WE’RE MORE THAN BONES & JOINTS

We’re now Berks Ortho and we’re better than ever.