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WINTER 2017

MAGAZINE

INSPIRING WOMEN IN OUR JUDICIAL SYSTEM Understanding EMOTIONAL INTELLIGENCE


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MAGAZINE

Contents

WINTER 2017

Karen Marsdale, Senior Editor • Danielle Antos, Editor 201 Penn Street • Suite 501 • Reading, PA 19601 berkswomen2women.com • 610.376.6766

Women2Women Advisory Council Margarita Caicedo, Karen Collins, Valerie Downing, Vicki O Ebner, Toni Eckert, Lizette Epps Kim Hippert-Eversgerd, Delphia Howze, Bethany Kirkner, Karen Marsdale, Kimberly Musko, Julia Nickey, Mary Jean Noon, Chiara Renninger, Connie Skipper, Alison Snyder, Tricia Szurgot, Vanessa Wanshop, Kelly Beaver Women2Women, managed by the Greater Reading Chamber of Commerce & Industry, encourages women to create connections, gain knowledge, open doors and build strategic alliances, and much more. Our goal is to create more women leaders in Berks County by providing a forum where women from diverse backgrounds can learn, share ideas and mentor each other. Membership is free and Women2Women Magazine is a publication of the Greater Reading Chamber of Commerce & Industry.

Women2Know

wORK2LIFE

 6

34

O  N THE COVER: Inspiring Women in Our Judicial System

Bringing Balance To Your Life

37 Can You Really Balance it All?

10 Mission-Minded Entreprenuers 12 Constance Morrison Shares Her Lessons Learned Along the Way

To join: W2W@GreaterReadingChamber.org Stay connected: BerksWomen2Women.com Facebook.com/BerksWomen2Women LinkedIn: Berks Women2Women Sponsors Title Investors Penn State Health St. Joseph UGI Wells Fargo Platinum Investors Alvernia University BB&T Boscov’s Department Store Capital Blue Cross Carpenter Technology Corporation Penske Truck Leasing Reading Eagle Company Reading Health System Santander Bank Schneider Electric UPMC Gold Investors BCTV Bell Tower Salon, Medi-Spa & Store Berks County Bar Association Berks County Living Comfort Keepers East Penn Manufacturing Elegance Derma Spa Fulton Bank Herbein + Company Highmark BlueShield L.A. Spa & Nail Bar M&T Bank Peritech Home Health Associates, Inc. Reading Dermatology Associates RKL, LLP Skin Care by Alyce Sweet Street Tompkins VIST Bank VA Productions Wyomissing Hair Studio

The opinions expressed in this material are for general information only and are not intended to provide specific advice or recommendations for any individual.

For Advertising Opportunities: call 610.685.0914 Ext. 1 Read W2W Magazine Online at BerksWomen2Women.com

14 Girls on the Run of Berks County Gets a New Executive Director

Growth2Go 18  Get to Know Our W2W Council Members

21  Seven Last Minute Tax Tips for 2016

38

It's Not Too Late! Late Bloomers

40  Cozy Decorating Ideas for Winter

Health2Wellness 42  The Treatment of Heroin and Opioid Addiction

44  Anxiety: What is Your Body Telling You?

22 Understanding Emotional Intelligence

24 Downtown Reading Mural Project

In Every Issue

46 Comfort Foods

for Your Winter Blues

  5 Editor’s Desk 32 W2W Events © 2016 All rights reserved. No portion of this publication may be reproduced electronically or in print without the expressed written permission of the publisher. Women2Women Magazine is published quarterly by Hoffmann Publishing Group, Reading, PA • HoffmannPublishing.com • 610.685.0914 ON THE COVER: Berks County Judges (L to R) Teresa Johnson, Jill Koestel, Mary Ann Ullman, Eleni Geishauser, and Madelyn Fudeman. COVER & STORY PHOTOS BY: Don Carrick, Studio 413

Like us at Facebook.com/BerksWomen2Women

Looking for your own copy of Women2Women Magazine? We invite you to view our distribution list, located on page 13, to find a destination near you, or view our digital issue online at berkswomen2women.com


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Editor’s Desk

F

rom all of us at Women2Women, HAPPY NEW YEAR! We are looking forward to bringing you exciting and informative programming in 2017.

Dave Zerbe Studio of Photography

You may not realize it unless you have had to seek legal counsel for one reason or another, but there are many women in Berks County who are legal professionals: lawyers, para-legals, and yes, judges! We wanted to hear from our five female Berks Country judges on how they chose their career path and about their journeys. They each have a unique perspective about the profession and have great stories to share. Speaking of inspiring women, check out “Mission-Minded Entrepreneurs” on page 10. These women do not fit the typical stereotype we often see – they are entrepreneurs. The Missionary Sisters of the Most Sacred Heart have a long history in Berks. Read about their journey and their new program, Sharing the Heart Series. This series offers evening gatherings throughout the year where women gather and discuss issues such as stress management, positive thinking and spiritual journeys – giving women, and men, in the community the opportunity to learn, share and grow. You will definitely be surprised by these sisters.

Danielle Antos Editor, Women2Women Magazine

Director of Marketing & Communications at Greater Reading Chamber of Commerce & Industry

Women2Women Magazine EDITORIAL COMMITTEE Danielle Antos

Greater Reading Chamber of Commerce & Industry

Tracie Barrett Sweet Street

Jessica Bezler

Reading Health System

Tracy Hoffmann

Hoffmann Publishing Group

Sara Braun Radaoui

Hoffmann Publishing Group

Kristin Golden Mancuso KGM Marketing LLC

Wendy Kershner Axia Marketing

Karen Klein

Fulcrum Information Resources

Kristin Kramer Wilson School District, Wilson Education Foundation

Britany LaManna Loomis Company

Karen Marsdale

Greater Reading Chamber of Commerce & Industry

Monica Rush

Penn State Health – St. Joseph

Connie Skipper

Berks County Intermediate Unit

Melissa Varone

Reading Public Museum

We have a few articles featuring takeaways from recent Women2Women programs. Constance Morrison, CEO of Home Health Care Management, Inc. was our Women2Know speaker in December and shared her diverse background – from a physician’s assistant in the Navy to her current role in a healthcare organization. We also included encouraging words from Dr. Deborah Bevvino’s presentation on work/life flow and how to create internal balance in our lives. You may have heard that Girls on the Run has a new Executive Director. Jennifer Strock shares her perspective on building confidence in girls at a young age that will carry through to adulthood. What is the confidence gap? Read more on page 14. We also chat with three women who serve on the Women2Women Council about their experience and motivation for volunteering. Hear why Karen Collins, Allison Snyder and Lizette Epps, women from completely different backgrounds and careers, come together and inspire each other and help to drive the Women2Women initiative on page 18. Elizabeth Hassler, CPA at Herbein + Company gives “Seven Last Minute Tax Tips for 2016” on page 21. These are great tips for saving a few bucks come April 15th. You may find ideas that can help you and your family save on your taxes. Have you seen the new mural art project downtown? We have an amazing collection of public art right here in downtown Reading! We highlight the roles that many volunteers have played to enhance Penn Street with art that everyone can enjoy. If you’re on Penn Street, stop by and check it out. I’m sure everyone is familiar with Ted Talks and has viewed several online. Women2Women shares the Top 10 Must-See Ted Talks. Take a few moments to view the ones that appeal to you. My favorites are “Ken Robinson: Do Schools Kill Creativity” and “Brené Brown: The Power of Vulnerability.” See pages 28 and 29 for the complete list and check out the talks on ted.com. Now that the holiday decorations are put away (well, mine are still out), consider decorating for the season. Everyone wants a cozy home to return to after work and school and there are inexpensive ways to bring warmth to every room in your home. Tamara DeLoretta, interior designer at Saylor House Home Furnishings shares her expertise on page 40. And speaking of cozy, we have delicious recipes on page 47 that are sure to comfort you through the cold winter months. We continue to hear stories on television news programs about the heroin addiction epidemic that is running rampant across the nation. In this issue, we focus on the treatment of heroin and opioids. The article on page 42 by Dr. Kristen Sandel, from Reading Health System discusses treatment options available locally. We are gearing up for our continued programming in 2017! Don’t forget to save the date for our Women2Women Spring Renewal Expo on April 25th. Don’t forget to check out the upcoming Women2Women events on page 32. Mark your calendar and plan to attend! All the best,

Danielle Antos berkswomen2women.com 5


Community & Business Profiles, Insights & Highlights

INSPIRING WOMEN IN OUR JUDICIAL SYSTEM Compiled By Women2Women

In a recent Women2Women Magazine editorial committee meeting, it was noted that women make up a strong percentage of practicing attorneys in Berks County.

W

e wondered what draws women to become lawyers and have a career relating to the judicial system. As the conversation continued, we were able to list several female judges in Berks County – and we were impressed! Surely, the journey to this achievement will inspire others. The questions we posed below are guidelines. Perhaps you have additional information to share with our readers that would provide inspiration – and insight!

WHY DID YOU DECIDED TO BECOME A LAWYER? Teresa Johnson: As an undergraduate at Penn State University I thought that I wanted to become a Physical Therapist. My final semester of college I completed an internship at a rehabilitation hospital. During that internship, I realized that PT was not the right career path for me. After graduation, I moved to Washington, D.C. and held several different jobs. During my last job, I was in contact with many people who had post-college degrees, including my cousin, who at the time was an attorney for AARP. After much discussion, I came to understand the number of opportunities I would have with a post-graduate degree and researched obtaining my law degree versus an MBA degree. My research led me to understand that my thought process was more in line with careers in law vs. an MBA degree. Jill Koestel: I graduated from college in December 1972. I entered law school in August 1985. In between I spent 12 years working for the federal government. I was dissatisfied and bored with my job and decided to go to law school, specifically to practice family law. I thought that being a lawyer in the family law arena would give me the opportunity to help kids.

6 Women2Women Winter 2017

Madelyn Fudeman: As the eldest child in my family, I acted as an advocate for my two younger siblings. That role just seemed to carry on into school where I defended classmates who were being bullied. I have always had a passion for fairness and common sense. Eleni Geishauser: The decision to become a lawyer was not a difficult one for me. I grew up in a household with a lawyer. My father was born in Greece and truly valued our system of justice. From an early age he began my indoctrination in the law and the foundational concepts of our system.

WHAT INFLUENCE DOES BEING A WOMAN HAVE ON PRACTICING LAW? Jill Koestel: I believe that being a woman in my particular practice area has given me emotional insights that a man would not have. I understand clients who have been through rough marriages and the impact that has had on their abilities to be reasonable and rational in their litigation. I have tried to always remain my client’s voice of reason and make every effort to guide my clients to a resolution that is beneficial to them with the least amount of emotional trauma. I also believe that my role as a mother and grandmother has helped me understand and try to minimize the amount of damage that divorce and nasty custody litigation can do to a child. I have spoken with many children in my career and in general, they respond to me in a positive way as I try to help them navigate the legal process that is involving them. Madelyn Fudeman: I was in the first generation that experienced as many women as men in law school and in professions which had previously been populated predominantly by men.


NAME ONE OBSTACLE THAT YOU FACED ON YOUR JOURNEY.

I believe that being a woman in my particular practice area has given me emotional insights that a man would not have.

Teresa Johnson: I graduated from law school in 1994 and had my first child in 1996 followed by my second in 1998 and my third in 2000. Working full time and raising kids has been the most difficult part of my journey. Jill Koestel: I am very lucky – I have not had real obstacles in my career. The only obstacle was discovering that I was pregnant in my 4th week of my first year of law school. I had to totally reevaluate how I was going to obtain my law degree, and switched from night school to day school after my first year and the birth of my son. The readjustment made things a little more difficult for me but it was all well worth it in the end. I received my law degree and have a child who has made my life complete.

Judge Jill Koestel

Jill Koestel

Keller told me he was retiring at the end of January 2016, I decided that this would be the time to seek an appointment to fill his position until the next judicial election could be held. I felt I had the credentials and contacts to obtain that nomination and appointment and am so happy that it actually happened.

so that we apply the law correctly to the cases that come before us. So there is independent education that is required.

Madelyn Fudeman: Judges elected must attend Eleni Geishauser: Early on I faced the challenge a one-week course offered by the Administrative of establishing my credibility. I was “Manny Office of Pennsylvania Courts (“AOPC”). Dimitriou’s” daughter and in some ways that was Although there is presently no continuing edulike a target. One of the first pieces of advice my Eleni Geishauser: After practicing law for cation requirement in effect, it is expected that dad gave me was, “Don’t think you have to be nearly 18 years, before I ran for office the first judges will soon be required to complete a a man or do it like a man; always be a lady…let time, I was ready to serve in a different way. certain number of continuing education credits your preparation and hard work be your voice.” Practicing law can be frustrating because you each year. Even absent any official requirements, advocate for one party. As a Judge you have the AOPC has two statewide three-day judicial the freedom to at least try to get to the root conferences each year with full course schedules WHAT WERE THE KEY of issues and help. each day. Many judges take advantage of the INFLUENCERS THAT programs presented at the conferences to keep HELPED YOU DECIDE TO themselves informed on the latest developments IS THERE ADDITIONAL BECOME A JUDGE? in various areas of the law. Jill Koestel: Judge Arthur Grim told me very EDUCATION REQUIRED early in my career that I had the kind of problem (BESIDES A LAW DEGREE) WHAT IMPACT DO YOU FEEL solving ability and no nonsense attitude that TO BECOME A JUDGE? would be assets if I were to become a judge. He Teresa Johnson: No. However, it is a respon- BEING A WOMAN HAS HAD ON frequently encouraged me to run for judge, but sibility as a Judge to keep current on decisions ACHIEVING YOUR POSITION? something in my life always intervened when made by the Superior and Supreme Courts Jill Koestel: I really don’t believe that being a a judicial election was happening. When Judge woman had any impact on my obtaining the appointment.

Early on I faced the challenge of establishing my credibility.

Judge Eleni Geishauser

Eleni Geishauser

Madelyn Fudeman: I think being a woman impacts how people perceive you initially - sometimes for better and other times not, but if you work hard, persevere, behave honorably and try to be kind, you will succeed. Eleni Geishauser: I don’t think my gender alone impacted achieving this position. I believe, however, I had to work harder to gain the credibility necessary to be seriously considered, as opposed to my male counterparts. Continued on page 8 berkswomen2women.com 7


Women2Know DID YOU HAVE A MENTOR(S) WHO INFLUENCED YOU? Teresa Johnson: I had many individuals over the years who have impacted me in one way or another. I have watched individuals who I have considered to be extremely good litigators. As a former prosecutor, I practiced before many different judges with different styles and approaches. In addition, there were law enforcement officers who helped me and guided me; there were victims of crimes who motivated me to do my very best; there were even defendants, who cooperated with the prosecution, and as a result, I came to understand their situation and they had a positive impact on my career. Madelyn Fudeman: I am very grateful to have had a number of extraordinary mentors, chief amongst them, my mother. I also had teachers who were beyond encouraging and so supportive and gave me the confidence to never be afraid to ask questions. Law professors, particularly Jennifer Jaff and Alan Swan, who were instrumental in shaping my legal sensibilities. Jeff Weiner, the first attorney I worked for, remains one of the most talented writers and orators I have ever known. Janet Reno, under whom I served as an Assistant State Attorney in Florida; Joseph DeSantis, a legend of the local Bar; Judges Linda Ludgate and Elizabeth Ehrlich; Judge Forrest Schaeffer; Judge Art Grim; and Judge Frederick Edenharter. Eleni Geishauser: My mentor in the law was my father. I was very blessed to work with him for thirteen years until he passed away. Although working with him gave me great opportunities to assist in high profile cases, the true blessing was working with an

Work hard, persevere and always be honorable; try to allow kindness to be your default setting. Madelyn Fudeman

Judge Madelyn Fudeman

extraordinary lawyer, who had a great sense of the human condition.

HAVE YOU MENTORED ANYONE DURING YOUR CAREER? Teresa Johnson: Before becoming a Judge I was the First Assistant District Attorney. In that position, part of my responsibility was management and supervision of both the office and attorneys. As a supervisor I did my best to guide individuals both personally and professionally, so I am hopeful that I had some positive impact on those that I supervised.

help prepare them for the standardized college entrance testing. I also served as a mentor for the Berks County Bar Association’s mentoring program. Eleni Geishauser: I have not really mentored anyone during my career but I feel that in my new position I have the ability to do that and not just with new lawyers but also prospective lawyers. What is a key piece of advice you would share with women who may be considering a career as an attorney or aspiring to become a judge?

Jill Koestel: Yes. Younger and less experi- Teresa Johnson: Having a law degree opens enced female lawyers have sought me out on many doors, many of which are not your occasion for advice and direction. traditional job in a law firm. Depending on the path you choose, you can make your Madelyn Fudeman: Yes. When I was career flexible for your family. You need in law school I volunteered with a group to develop a circle of support with other called City Kids founded by one of my women in the activities your children are friends. We tutored middle and high school involved in to help with carpooling, etc. students in Liberty City, Dade County, to You need to commit to an end point of

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your work day. The work will be there the next day; participate in your kids’ activities. Lastly, learn to love your crock pot! Jill Koestel: You have to be prepared for hard work, but you also have to balance work with your family and personal life to be a well-rounded person. Honor your commitments because that indicates to others that you are dependable and reliable. Those are important qualities in a lawyer and in a judge. Judge Mary Ann Ullman

Her decisions are based solely on rules, code and the law set forth. She is firm and leaves no room for errors. Whether one agrees with her decisions or not, she is highly respected.

Madelyn Fudeman: Work hard, persevere and always be honorable; try to allow kindness to be your default setting. If you’re like me, you won’t always hit the mark, but only practice makes perfect! Eleni Geishauser: If you can dream it, you can achieve it. Focus on the solutions and not the obstacles.

-Anonymous T H E

I M P ORTA N CE

Judge Teresa Johnson

Having a law degree opens many doors, many of which are not your traditional job in a law firm. Teresa Johnson

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Women2Know

Their efforts grew into their administration of hospitals such as Sacred Heart in Allentown and Norristown, Pennsylvania and St. Mary’s in Athens, Georgia. Challenged by a lack of qualified nurses, the Sisters then originated and staffed their own schools of nursing, the largest being Sacred Heart Hospital School of Nursing, Allentown. The MSC Sisters persevered through many setbacks, took risks, and constantly improved themselves in order to handle the ever-evolving tasks at hand.

As a part of their Sharing the Heart Series, the MSC Sisters invited a few of Berks County’s female leaders to discuss their roles helping women through the nonprofit sector. Joining MSC U.S. Provincial Superior Sr. Mary Anne Bigos (second from right), these women included, left to right, Kimberly Rivera, Regina Rinehimer and Mary Kay Bernosky, Esq.

MissionMinded

ENTREPRENEURS

By Carrie Whitmoyer, Mission Advancement Director, Missionary Sisters of the Most Sacred Heart

U

pon hearing the word nun or religious Sister, any number of stereotypical images can flood our minds, each born of personal experiences or perhaps pop culture creations. Chances are many of us wouldn’t associate religious congregations of women with entrepreneurial women such as Nancy Brinker (Susan G. Komen) and Juliette Gordon Low (Girl Scouts). Taking a closer look, however, may change some of our notions.

Take for instance the Missionary Sisters of the Most Sacred Heart of Jesus (MSC). Originated in Germany in 1900, the MSC Sisters first traveled to Papua New and by 1908 the first group of MSC Sisters came to 10 Women2Women Winter 2017

Slatington, Pennsylvania to teach the children of Slovak immigrants. These young women risked everything. They left their families behind and dedicated themselves to learning the language and customs of a new country they would grow to call home. Assimilation was slow but successful. Like true entrepreneurs, MSC Sisters surveyed the needs and opportunities which surrounded them and responded with determination. Stepping beyond the traditional role of education, MSC congregational leaders responded to the desperate need for nurses in the United States. Adept at accomplishing much with very little, they educated themselves and began ministering to the sick and terminally ill.

THE SISTERS EARNED MASTER’S AND DOCTORAL DEGREES IN A TIME WHEN FEW WOMEN DID. This entrepreneurial spirit continued throughout the twentieth century as the Sisters earned Master’s and Doctoral degrees in a time when few women did and founded more nonprofit organizations. In addition to hospitals and schools, the Sisters opened orphanages during and following the Great Depression and WW II, including St. Paul’s Orphanage in Reading and Sacred Heart Home for Children in Coopersburg, Pennsylvania. Most recently, MSC Sisters have forged paths in circus ministry, prison ministry and elder care. Sr. Dorothy Fabritze says that she decided to join the circus when she “discovered that circus people were not sufficiently ministered to” because of their transient lifestyle. So in February of 2000 Sr. Dorothy began living among circus families in order to “journey with them,” ministering to their spiritual needs. A self-starter by nature, she had raised enough money by 2004 to purchase a Dodge Ram truck and a 30-foot trailer and convinced her friend Sr. Bernard Overkamp to join her in circus ministry. Since that time, the two Sisters, and now a third, Sr. Mary Seibert, have traveled thousands of miles in what they call their home; a simple trailer with modest


necessities made complete by a chapel to the Honored for her commitment and service by right of the doorway. This home-on-wheels such entities as DeSales University, Catholic is the hub from which these Sisters draw Charities and the Northampton County Area strength for their mission to the families of Agency on Aging, Sr. Virginia remarks that, circuses such as Ringling Brothers and Kelly “God has given me a gift to look at people and Miller. Sr. Dorothy sums up her entrepreneurial to see who they really are under the addiction.” mission with these words: “My trailer is my With this gift and her entrepreneurial spirit, home. These people are my family. In some Sr. Virginia has fulfilled her ultimate mission weird way I enjoy the physical labor of this. I to make Christ’s love known by “creating a enjoy sharing my faith with these people. This peaceful home” for men in need. is what God wanted me to do, so I accepted the challenge. This is a great gig.” In 2005 the MSC congregation once again assessed community needs and aligned them Another “great gig” originated by MSC with their resources to establish another 501c3, Sister Virginia Longcope is Stephen’s Place, Sacred Heart Villa Personal Care Home in a 501c3 incorporated in 1993 and located in Reading. The Villa provides homes for the Bethlehem, PA. A half-way house for men elderly and infirm Sisters and invites other newly released from prison, Stephen’s Place seniors to live in residence with them. Alive exudes Sr. Virginia’s mission in life: “to pro- with the spirit of love and care unique to the vide a safe, spiritual environment in order to MSC Sisters, Sacred Heart Villa presently address early recovery from substance abuse serves the needs of more than sixty residents as well as develop personal life skills to help and twenty Sisters. Although the Villa’s first these men transition back into the community administrator Sr. Mary Anne Bigos has been as productive citizens.” replaced with lay administrators, Sisters do remain on staff at the Villa to assist with As many who have been through the 501c3 pastoral care and admissions, thus fulfilling process could attest, Sr. Virginia experienced the mission of each MSC Sister – to share the various challenges along the way to incorpo- love of Christ through presence and service. ration. Zoning, financing and rehabbing the home she purchased proved daunting, but she Further defining their presence in the Berks responded to each challenge by remembering County community, MSC Sisters originated a Stephen, the home’s namesake. While work- Lay MSC Missionary program in the 1990s. ing for the South Carolina Department of This program invites men and women to Corrections in the 1980s, Sr. Virginia helped share in the life and spirit of the MSC Sisters a parolee named Stephen find an apartment through their ordinary daily lives. Additionally, and served as his support person. Stephen the Sisters initiated the Sharing the Heart Series. then encouraged Sister to do the same for This series offers evening gatherings eight others. Whenever her dream seemed destined to ten times a year and covers topics such as for failure, Sr. Virginia took motivation from Managing Stress, Positive Thinking and Spiritual Stephen’s faith in her. Even now, twenty-three Journeys. Most recently, in September of 2016 years later, Sr. Virginia is motivated by Stephen the Sisters invited three Berks County women and by every other parolee she has helped. leaders, Mary Kay Bernosky (Berks Women in

A WOMAN’S ENTREPRENEURIAL SPIRIT, WHEN MOTIVATED BY SOMETHING GREATER THAN HERSELF, CAN SERVE AS A DRIVING FORCE FOR CHANGE.

Sr. Virginia congratulates Darius for achieving a milestone as a resident at Stephen’s Place

Crisis), Regina Rinehimer (Women2Women) and Kimberly Rivera (Girls on the Run) to discuss Women Helping Women. In April of 2017 the series will welcome speakers on the topic of Berks/Lehigh Grass Roots Organizations and will include speakers from Mary’s Shelter, Stephen’s Place and Bridge of Hope. These events gather women, and some men, from all walks of life who wish to learn, share and grow. Attendees and presenters describe the series as “uplifting,” “affirming,” and “positive.” Details regarding these opportunities can be found at www.mscreading.org and www. facebook.com/MSCSisters/. Entrepreneurism is a powerful asset to every community. Entrepreneurs drive our economies and our experiences. Particularly, a woman’s entrepreneurial spirit, when motivated by something greater than herself, can serve as a driving force for change. No one would argue the power and influence of nonprofits such as Susan G. Komen and the Girl Scouts. Having learned a bit about the Missionary Sisters of the Most Sacred Heart, perhaps our notions of nuns now can include “entrepreneurial” specifically an entrepreneurial spirit driven by mission, love and a willingness to take risks to do good for others.

berkswomen2women.com 11


Women2Know

Constance Morrison

SHARES HER LESSONS LEARNED ALONG THE WAY By Karen Klein, Owner Fulcrum Information Resources

W

eaving personal stories from her life set against a tapestry of family photos displayed behind her, Constance (Connie) Morrison, a self-described Type-A middle-child, charmed the Women2Know lunch attendees at Stokesay Castle with her self-deprecating wit, energy, and smarts. “I’m a fiercely competitive control freak who’s afraid to go anywhere,” she declared. Rather than standing at the podium, Connie strolled among the audience as she described pivotal moments in her life that propelled her to the woman she is today. Sandwiched in the family between a genius older sister, a cross-country star older brother, and a five-year-younger sister known to her family as “The Gift,” Connie knew from an early age that she wanted to find a way to separate from her siblings. Her mother saw the same streak in her and addressed it in an unconventional way at Thanksgiving dinner during Connie’s senior

12 Women2Women Winter 2017

year in high school. In front of her large extended family, Connie’s mother looked at her and said, “Of all my children, you have to leave home.” For Connie, who relishes structure, order, and rules, it was a shocking yet accurate pronouncement. And so the young girl who was afraid and does not like to be lost, set off to find her path. In the years since that fateful Thanksgiving, Connie has had innumerable memorable and life-altering experiences and shared some of the lessons she has learned along the way.

YOUR UNIQUE SKILLS ARE

VALUABLE – SOMETIMES IN UNEXPECTED WAYS

Connie reminded the audience that they have skills that they might not recognize in themselves but would be valued by others. Within a year after Connie joined the Navy, Desert Storm began in 1991. One of her colleagues asked her if she could rappel. She

replied in the affirmative and soon found herself rappelling from a helicopter into Kuwait City in front of an international CNN audience.

LOOK AT THE BIG PICTURE In her role as a physician assistant with the Navy, Connie also discovered that she was good at triaging patients, prioritizing who needed to be treated first, a skill that translates to numerous other settings including business management.

BE A CONSTRUCTIVE NON-CONFORMIST Ask the question “Why” with a positive attitude to generate new ideas and not settle for the status quo.

BE KIND Touch people’s lives in a positive way, giving meaningful compliments or sending a handwritten thank-you note.


“I’m a fiercely competitive control freak who’s afraid to go anywhere.” EMBRACE OPPORTUNITY “Just when you think you know something, things can change,” Connie said. During those moments you have to try to look at the big picture and not to close the door on something that might not make sense at the time. Holiday Hours Nov236 |- Mon. Dec. Mon. - Sat. 10-6/Sun. Holiday Hours Nov 6 - Dec. -23 Sat.| |10-6/Sun. 11-4 Hours Tuesday-Saturday 10-6 closed Sunday & 11-4 Monday

ASK FOR HELP AND BELIEVE IN EACH OTHER After her daughter was born prematurely at 26 weeks and required 18 months of ICU hospitalization, Connie had to adapt and ask for help. Years later, Connie enlisted the help of her female friends to get her daughter ready for her homecoming dance when Connie was away on business and unable to be there.

KNOW THE DIFFERENCE BETWEEN TRUTHFULNESS AND HONESTY One can be truthful without being critical or mean-spirited.

DON’T JUDGE PEOPLE Connie said that a few people told her that speaking in front of a group “must be so easy for you.” This thinking undermines the planning and preparation that it takes to make any task look “easy.” Chances are that if it looks easy, it didn’t happen by accident.

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SEMPER GUMBY Finally, with a play on words of the Marine Corps’ official motto Semper Fi or “always faithful,” Connie shared the Navy’s unofficial motto Semper Gumby or “always flexible.” Sometimes life does not deliver what you are expecting and you have to be open to new opportunities.

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Women2Know

Girls on the Run of Berks County

Gets a New Executive Director By Jennifer Strock Executive Director, Girls on the Run of Berks County

BEFORE YOU READ THIS ARTICLE, TAKE A MOMENT TO RATE YOUR COMPETENCE. DO YOU BELIEVE YOU MEET THE EXPECTATIONS OF YOUR ROLES AT WORK AND AT HOME? HOW DO YOU THINK YOU RATE AMONG YOUR PEERS? 14 Women2Women Winter 2017

I

f you’re like most women, you probably gave yourself a six or seven - maybe an eight if you’re feeling particularly positive today. The reality is, most women underestimate their abilities and performance, while men overestimate both. This is known as the confidence gap. And while the fact that it exists is generally accepted, its impact on our potential as women is both real and lasting.


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Experts don’t necessarily agree on the cause of the confidence gap, but there is a generally accepted way to combat it. Studies show that girls who engage in sports and physical activity are not only more likely to maintain higher levels of confidence and self-esteem, they’re more likely to graduate from college and earn more money in their careers. And that, folks, is the story behind the local non-profit organization, Girls on the Run. “I used to tell people, with pride, that I never asked for a promotion,” says new Girls on the Run of Berks County Executive Director, Jennifer Strock. “I was proud of the fact that my success was a testament to my accomplishments and not to my ambition. But now I look back and wonder, when did I learn to be proud of not trying? And how much did that cost me?” Girls on the Run is a twenty-year-old organization that was founded in North Carolina in 1996 with the goal of teaching girls confidence through accomplishment. The program aims to combat the moment in a girl’s development when self-doubt begins to stop her from taking risks for fear of failure. In this unique after-school program, girls in grades 3-8 undergo a 10-week curriculum that creatively integrates running with trained volunteer Girls on the Run coaches. They learn how to identify and stop negative self-talk, how to overcome fear of failure and how to set and reach a huge goal. At the end, participants complete their first 5K—and that’s exactly what 314 local Berks County girls did on December 11th at the Girls on the Run 5K at Reading Area Community College.

East Penn Manufacturing Co. would like to thank all of its employees, customers, suppliers, partners, and supporters as we celebrate 70 years of business together. We’ve come a long way from a one-room shop with a line of five batteries to over 450 product designs in our modern, stateof-the-art facilities that include the latest innovations in battery recycling. We remain forever thankful to the hardworking, quality-focused people of East Penn who are the heart of the company and who continue to shape our unique culture. If you are interested in joining our family or learning more about our company, please visit our website at dekabatteries.com.

“Girls on the Run uses running to teach the vital lesson: I can do this,” says Strock. “I was never an athlete. I never played team sports, and it was largely because I was too intimidated. But that’s the thing about Girls on the Run—it’s for everyone. You don’t have to be an athlete. You don’t have to be a runner. This is a safe, non-judgmental place for girls to learn that the only way to accomplish something big is to try.” Continued on page 16 berkswomen2women.com 15


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Strock became the Executive Director in September of 2016, after a 20-year career in media marketing, including a role as the Marketing Director/Associate Publisher of Marketing for the national women’s fitness publication Shape magazine. She aims to grow the reach and impact of Girls on the Run in Berks County, which currently serves over 600 Berks County girls annually. “Just think, what if self-doubt never stopped you from throwing out that idea, or taking that risk? Where would you be today? We’re going to change the pattern for the next generation of Berks County girls. It’s an awesome thing!” To find out more about how to get involved with Girls on the Run of Berks County, or to participate in the upcoming Girls on the Run 5K on December 11, visit www.gotrberks.org. References: Women’s Sports Foundation.

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Jennifer Strock Executive Director, Girls on the Run of Berks County

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Additional 2017 Workshops: Saturday, January 28 | 1pm | “Houseplant 101 Saturday, February 18 | 1pm | Bonsai for Beginners Sunday, March 19 | 1pm | Pond Opening 101 Sunday, March 26 | 1pm | Spring Gardening 101

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Get Your Own Copy of Women2Women Magazine Pick one up at any of the locations below while supplies last, or view it online at berkswomen2women.com. BOYERTOWN: Dancing Tree Creations BIRDSBORO Berks Hearing Professionals DOUGLASSVILLE: My Dad’s Flooring EXETER: The Spine & Wellness Center Martin Appliance FLEETWOOD: Simmeria Café and Bistro HAMBURG: Necessities New & Used Furniture Gallery of Hamburg KUTZTOWN: Dunkelberger’s Fine Jewelry & Gifts Sorrelli Jewelry MORGANTOWN: Weaver’s Orchard, Inc. OLEY: Evelyn & Harriette’s READING: Goggleworks Center for the Arts Judy’s on Cherry Double Tree Hotel

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Finance, Mentoring & Education

Get to Know

OUR W2W COUNCIL MEMBERS

L to R - Karen Collins, Allison Snyder and Lizette Epps PHOTO BY DAVE ZERBE OF ZERBE STUDIO

By Susan Shelly

T

he members of Women2Women (W2W), a program founded six years ago by the Greater Reading Chamber of Commerce & Industry, tend to be busy women. They come from all walks of life, with life experiences that vary dramatically. They represent a wide range of educational attainment and career goals, and vary in age from very young to life-seasoned. And yet, those who participate share the same excitement and enthusiasm for the programs and events offered, and voice almost unanimously the importance of the relationships they’ve formed through W2W. We talked to three members of the W2W Council – Karen Collins, Allison Snyder and Lizette Epps – who shared what the organization and their service as a Council member means to them.

Karen’s involvement with W2W, however, enables her to take time to meet other women and benefit from their experiences and knowledge. Karen, 40, is a strong advocate for W2W and has served as a member of Council since 2014. “Most of us have many priorities competing for our time and don’t often seek out new relationships, or even know how to do that,” she said. “W2W brings women together to share thoughts and ideas and help broaden all of our horizons.” KAREN COLLINS

Like all women who work while raising a family, Karen Collins has a lot on her plate. With a husband, two young daughters, a busy soccer schedule and travel involved with her job as vice president, financial planning and analysis for Boscov’s, Inc., her days are completely full.

Karen discovered W2W early on through Toni Miller, her boss at Boscov’s who is a strong supporter, and her friend, Michele Richards, a W2W founding member. She has become increasingly enthusiastic about the role of the organization and its potential to make a difference in the lives of its members. “Every W2W event that I attend, whether a Council meeting or programming event, leaves

18 Women2Women Winter 2017


me feeling energized and excited about something that I’ve learned,” Karen explained. “There’s always something that I want to incorporate into my daily life or share with others. You can’t help walking away feeling empowered to make a difference, not only in your own life, but to help empower others, as well.” In addition to being a Council member, Karen, who holds a bachelor’s degree in management from Moravian College and an MBA with finance concentration from Lehigh University, is part of W2W’s recently formed Data Analytics committee. The goal of this committee, she explained, is to analyze data around attendance and study survey responses to make sure W2W is effectively meeting the needs of its members.

Currently the personnel director at East Penn Manufacturing Company, Allison, 52, envisioned a career in television after graduating from Penn State with a bachelor’s degree in communications.

Former East Penn CEO Sally Miksiewicz, who was hit by a car and killed in June 2014 “I never dreamed I would work for a battery while jogging near her home, was one of company,” she said. “All of my college intern- Allison’s dearest friends. After she died, Allison ships were with TV stations.” dedicated her work to Sally’s honor, vowing to keep East Penn moving forward as a first-class, However, television jobs turned out to be family run organization. hard to come by, and she accepted a position producing and editing training films with “I hope to continue helping Sally’s twin sons in East Penn. any way that I can, and to mentor others within our company so that its fantastic, unique culture Nearly 30 years later, she’s still with the will continue to grow and flourish long into the company, and expects to remain until she retires. future,” Allison said.

Allison’s work with East Penn does not “We are hoping to help the program grow and preclude her from pursuing her interest in evolve so that our programs are always timely television. As part of her role with W2W, and relevant to the women of Berks County,” she hosts the organization’s show on Berks Karen said. Community Television (BCTV). The show is a platform to grow awareness about W2W in While Karen, whose goal is to one day serve the community by showcasing the programs, as CFO of a company, raises her family and events and speakers. She also serves on the continues to advance in her career, she remains W2W Council. grateful to W2W for the breadth of information it has provided, along with support and career In addition to putting her in front of the reinforcement. camera, her involvement with W2W has helped her to maintain a positive perspective on her “There’s a great positivity to this organization, work and provided access to women whose and I’ve gotten a chance to meet and get to know expertise varies from her own. some really fabulous women,” she said. “W2W has been extremely valuable to me.” “W2W provides a unique opportunity to not only network with those who are similar to you, but to meet women who can help guide and mentor you in areas where you may have limited knowledge or experience,” explained Allison, who also earned an MBA in general business from St. Joseph University. “Let’s face it. We all can improve or learn something new every day.” A W2W member for just two years, she continually enjoys the programs and presenters, as well as opportunities as a Council member to interact with others.

ALLISON SNYDER

Allison Snyder’s career path has progressed differently than she expected, but she knows that she is exactly where she’s meant to be.

The mentoring and interaction that she values within W2W carries over to her position at East Penn in a very, very special way.

LIZETTE EPPS

It took just one speaker’s luncheon about three years ago for Lizette Epps to fall in love with Women2Women. “I was hooked,” recalled Lizette, 36, senior corporate buyer at Carpenter Technology Corp. “I was thrilled to have found such a wonderful group that encourages, inspires and supports women to learn and build positive connections and promotes the importance of growth and leadership.”

As her involvement with the group increased, she joined the Latina Initiatives Committee that organizes the programming for De Mujer A “The connections and re-connections that I’ve Mujer. And, in September, Lizette was invited made with other women have been so valuable,” to join the W2W Council. Allison said. “Attending a W2W meeting always gives me a refreshed feeling about work. These interactions between members are so important.” Continued on page 20

berkswomen2women.com 19


Growth2Go “I think that being a member of Council really gives me the opportunity to help and mentor other women to reach their career goals,” she said. “Belonging to W2W has helped me to expand my network and get more involved with the group and the community. Now I can help others do that same thing.” Lizette also has benefited from participating in two W2W Lean in Circles, professionally facilitated groups of 12 to 14 women who meet monthly to learn, grow and support one another.

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“It’s great to be surrounded by other successful women who can provide insight and are such a great support system,” Lizette said. “I have gained more confidence and grown both personally and professionally by being in the circles.” Lizette’s career as a buyer began rather accidentally in 2005 while working in a manufacturing facility in Texas. “I fell into a purchasing position and was the sole buyer for the company for four years,” she explained. “I didn’t have a formal education in procurement, but I learned the profession very quickly.” When she lost her job in 2009 due to the recession, Lizette, a single mother of three, decided to begin working online toward a college degree. She also relocated to Berks County and landed a job in procurement with the County of Berks. By the time she was hired by Carpenter in 2014, she had earned an associate degree in business fundamentals and a bachelor’s degree in supply chain management and operations from the University of Phoenix. She currently is working on an MBA degree with a concentration in technology management from the same school, and expects to graduate within a year.

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“Being able to take classes on line affords me the opportunity to work full time and raise my family while obtaining my education,” Lizette said. “I don’t have a lot of down time in my life, but it works out.” While it’s not always easy, the support Lizette finds through W2W lifts her up and helps to keep her positive. “Fostering career-supportive relationships and encouraging networking really helps women to realize they are not alone,” she said. “These supportive relationships create a greater well-being for women and can inspire them to take those next steps in furthering their educations and advancing in their careers.”


Growth2Go

Seven Last Minute Tax Tips for 2016 By Elizabeth F. Hassler, CPA Herbein + Company

2

017 is here, and it’s time to get your taxes in order! But the good news is that there is still time to implement some tax saving ideas and strategies for 2016.

Listed below are the top tax tips for the 2016 tax year. Have you looked into these tips to save some additional tax dollars this year? TAKE SOME CAPITAL LOSSES – Biting the bullet and selling some loser securities before year end can help to reduce your tax liability. If the security is currently worth less than what you paid for it, selling it will trigger a capital loss which can be used to shelter up to $3,000 of ordinary income. Any capital loss in excess of $3,000 is carried forward to the next year. CONTRIBUTE APPRECIATED STOCK – On the other hand, if you have appreciated stock that you’ve held for more than one year, consider donating the stock or mutual fund shares to charity. You’ll avoid paying tax on the appreciation, but are still able to deduct the donated property’s full value as a charitable contribution subject to certain adjusted gross income phase outs.

of courses related to the curriculum in which the educator provides instruction.

are $6,750 for family coverage and $3,350 for individual coverage, plus an additional $1,000 for anybody who is 55 or older at the end of 2016. Any distributions used to pay unreimbursed medical expenses are tax free. The funds can remain in the HSA indefinitely.

CHILD AND DEPENDENT CARE CREDIT – If you paid to have someone care for your child who is under 13 years old you might be eligible for this credit. The credit percentage allowed ranges from 20% to 35% MAXIMIZE CONTRIBUTIONS TO and depends on how many children you have 401(K) PLANS – If you have a 401(k) plan enrolled in someone’s care and your adjusted at work, this is typically the time of year in which gross income for the year. Also consider check- you can change the amount of contribution that ing with your employer to see if they offer a you want to set aside on a tax-free basis. Try dependent care benefit plan. A dependent care to contribute as much as your budget allows benefit plan allows married couples to contribute as any contribution you make directly reduces up to $5,000 of tax free benefits which then the amount of wages on which you will pay can be used to help offset the cost of child federal tax. Some employers make matching care. Since the costs of dependent care can contributions, so if yours does, try to maximize add up fast, consider using both a dependent your contribution so that you are not giving care benefit plan and then claim the child and away “free money.” dependent care credit for the costs incurred exceeding $5,000. Whatever tax saving strategies you are using, always be aware that at a minimum you should SAVERS CREDIT – This credit is meant to evaluate your current and at least one future benefit low to moderate income taxpayers who tax year. Without looking at multiple years, tax are making eligible retirement contributions to savings in one year could backfire and cost you a 401(k) or individual retirement account. The additional money in the future. credit can be as much as $2,000 and is based on a percentage of the contributions made and varies based on your income level.

TEACHERS’ CLASSROOM EXPENSE DEDUCTION – Last year’s tax legislation per- CONSIDER A HEALTH SAVINGS manently extended this above-the-line deduction. ACCOUNT – If you are enrolled in a high Eligible educators may claim a deduction for up deductible health plan and do not have any other to $250 for classroom expenses and starting in medical coverage, you may be eligible to make 2016 eligible expenses now include professional either pre-tax or tax deductible contributions development expenses which include the cost to a Health Savings Account (HSA). The limits

Elizabeth F. Hassler, CPA Herbein + Company

berkswomen2women.com 21


Growth2Go

RELATIONSHIP MANAGEMENT

SELFMANAGEMENT

Understanding

Emotional Intelligence

SELFAWARENESS

SOCIAL AWARENESS

By Joni Naugle, Founder & President – Naugle Associates, LLC

S

ince the early 1900s, IQ (Intelligence Quotient) has been used to assess human intelligence. It has long been believed to be the single best predictor of success. That is, until the birth of EQ (Emotional Quotient), more commonly referred to as EI (Emotional Intelligence).

WHAT IS EQ? Emotional Intelligence is a set of emotional and social skills that influences the way we perceive and express ourselves, develop and maintain social relationships, cope with challenges, and use emotional information in an effective and meaningful way. More simply stated, it’s the ability to not only control our emotions, but also perceive them in others.

While emotional intelligence can be traced as early as the 1960s, it wasn’t until Daniel Goleman published his book in 1995 titled “Emotional According to Goleman, individuals with high Intelligence, Why it can matter more than IQ” levels of emotional intelligence make better leaders. that EQ became more widely known. This makes sense because even in today’s highly automated and electronic world, work still gets 22 Women2Women Winter 2017

done through people. And people are emotional beings. The better someone is at understanding emotional intelligence, the more effective they will be. During our professional journeys, most of us have encountered the amazingly brilliant manager who was excellent at the technical requirements but was totally ineffective at interacting with employees. If a leader’s role is to get work accomplished through the team, being able to relate to employees in order to help them perform at their highest level will deliver the best results.


ELEMENTS OF EQ Mastering emotional intelligence involves four major categories; self awareness, self management, social awareness and relationship management. The first requirement for mastering emotional intelligence is developing self awareness. We all have triggers that result in ineffective behaviors. Those ineffective behaviors result in defensiveness, close-mindedness, short-tempers or even rudeness. Behaviors of this nature have a tendency to shut down those around us, especially if we hold any type of authority over the people we are around. Once we are more aware of how we behave, the second requirement is self management. Simply being aware of our bad behaviors doesn’t give us license to continue to be ineffective. The key to emotional intelligence is the ability to be aware enough that we can catch ourselves before we behave badly and channel our behavior in a more productive manner.

Mastering emotional intelligence involves four major categories; self awareness, self management, social awareness and relationship management. With self awareness and self management in check, the third requirement is social awareness. How aware are you of how you influence others? Each of us can greatly impact others by things we do or don’t do. With a high level of emotional intelligence, we are constantly watching for how others are responding to the environment we are creating. Which brings us to the final requirement of relationship management. With greater social awareness, we can be more effective at developing meaningful relationships that help those around us excel. As a leader, recognize that people are emotional first and rational second. Logic makes people think, but emotions make people act. How does your emotional intelligence either maximize or interfere with your performance and the performance of those around you? A higher level of emotional intelligence will help both you and your team reach your highest potential. Joni S. Naugle is the founder and president of Naugle Associates, LLC, Reading, where she works with clients on leadership, strategy and company culture. She also leads executive peer advisory groups through an alliance with Vistage Worldwide. Joni writes a column for the Reading Eagle Business Weekly on leadership topics.

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Reading Railroad Steam Engine, located on the north-facing wall of New Hunan Chinese Restaurant in the 300 block of Penn Street, by Baltimore artist Edward Williams.   

DOWNTOWN READING MURAL PROJECT By Wendy Kershner, Owner, Axia Marketing

24 Women2Women Winter 2017

Y

ou may have heard about Philly’s Mural Arts Program. It is a best-in-class initiative that other cities around the world use as a model for their mural arts and public art programs. What you might not know is that we have our own amazing collection of public art and murals in Berks County, and we have three new additions. Two new public art projects were recently installed along Penn Street in downtown Reading. They are the result of the National Endowment of the Arts’ (NEA’s) Main Street Public Art Initiative and Our Town Program. The NEA $25,000 grant requires matching funds from the community, and River Place Development Corporation stepped up to provide the matching $25,000 funds to make the project a reality.


The initial idea for pursuing the NEA grant was championed by Crystal Edwards, former Reading Community Development Manager (now Program Manager, Operations & Grants Development, School District of Philadelphia), and long-time community volunteer Pier Ignozzi Shaeffer. Once underway, the initiative was led by a collaborative group including Patricia Vasquez, Community Development Coordinator, and Craig Peiffer, Zoning Administrator, both for the City of Reading, and other interested parties including Penny Golden, STORE Manager at GoggleWorks Center for the Arts.

“ART IGNITES CHANGE IN OUR LANDSCAPE, CHANGE IN OUR INSTITUTIONS, CHANGE IN OUR NEIGHBORHOOD, AND CHANGE THAT TAKES PLACE WITH OUR OWN HEARTS AND MINDS.” -Jane Golden, Founder, Mural Arts Philadelphia

One of the first steps was to talk with and identify area businesses that were interested in allowing a public work of art to be done on their property. Another critical step was to announce the project and invite artists to present their ideas and proposals. 30 entries for the project were exhibited in the café at GoggleWorks in the fall of 2015, and the public was invited to vote for their favorites. Ultimately they were culled down to 5 finalists by the committee. Local artist Jane Runyeon, owner of All Together Art, got involved with the project in February 2016. Jane’s expertise is speaking the language of art, and her role was to vet each of the finalists to determine the viability of their proposed art work. Some of the key concerns were whether or not it could be safely placed in a public area and whether or not the artist or artist teams had the right expertise and experience to undertake a largescale public art project. Selecting the locations, logistics of how the work would be executed and cost were other factors to be carefully considered for each project. Ultimately the group unanimously agreed on and selected two very competent artists with different artistic visions. A balance of a more traditional mural with a nod to the past and a more contemporary sculpture looking towards the future wasn’t planned—it happened naturally as part of the process. Continued on page 26

Prime Commodity, located at 7th and Penn along the sidewalk of a business parking lot across the railroad tracks from the Santander Arena and the Doubletree Hotel, by Indianapolis, IN, artists Luke Crowley and Quincy Owens.

View Jo Painter’s video of the NEA projects for The People Chronicles at www.facebook.com/PeopleChronicles

berkswomen2women.com 25


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Revolutionary War-period mural, sponsored by the Berks County Chapter of  the DAR (Daughters of the American Revolution), planned for the northeast side of 348 Penn Street.

Indianapolis, IN, artists Luke Crowley and Quincy Owens’ piece, Prime Commodity, is located at 7th and Penn along the sidewalk of a business parking lot across the railroad tracks from the Santander Arena and the Doubletree Hotel. A modern aluminum and plexi-glass sculpture, 3 free-standing components are lit within using brightly colored LED lighting. Landscaping will be done around the sculpture to enhance the site. Their work speaks to transitions and shifting dynamics. Baltimore artist Edward Williams’ more traditional painted mural depicts one of our area’s icons—the Reading Railroad. Steam Engine is on the north-facing wall of New Hunan Chinese restaurant in the 300 block of Penn Street, facing a business parking lot across from the Reading Eagle offices. Jane shared some of the anecdotal feedback the group heard: the owner of Hunan, Tefa Gao, loved being part of the process, and once the mural was in place, he joked that he thought his building was in good shape but now wants to make improvements to have the entire building look as nice as the mural.

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TheHighlands.org A member of Reading Health System 26 Women2Women Winter 2017

And that’s a big part of the success of public art programs—it’s a win-win with the community being inspired by the beautification of their neighborhoods which then inspires everyone to step up to that same level. To paraphrase a familiar saying, ‘good begets good!’ Another public art project that is underway is a Revolutionary War-period mural sponsored by the Berks County Chapter of the DAR (Daughters of the American Revolution). Berks’s rich patriotic history lends itself to a large and diverse mural featuring colonial era items and activities, famous local figures, and historic


Now Accepting New Patients landmarks. The mural will speak to our community’s roots, values, and aspirations—shining a bright light on the area’s history and the role Berks County played in the founding of our country. The mural is planned for the northeast side of 348 Penn Street, a building owned by Domenic and Candy Fantilli, and rented by Bravo for Rose Catering. It will face the new Steam Engine mural across the parking lot. Patriotic and historical organizations in Berks County are invited to participate in and contribute to the collaborative project along with interested individuals. Wyomissing Area Art Teacher Michael Miller has taken on the project in his Public Art Workshop in the current 2016-17 school year. Mike is well-known and well-regarded for his work on murals throughout the county. His collaborative style and passion for public art work are underscored in over 25 murals in Reading, West Reading and Wyomissing. Students will work on the mural during school hours. Additional students in Berks, along with organization members and businesses near the mural site, will be invited to assist with finishing the work on-site. Once the installation is complete, a public dedication ceremony will be held in the summer. Art ignites change! With only a small percentage of people going to museums, public art is accessible to everyone. Some of the most visible public art can be seen in West Reading, with most funded by the West Reading Elm Street program. Even with well over 50 public arts works in Berks County, there’s certainly room for many more. Jane would love to “extend public art projects all the way up Penn Street” in downtown Reading. The NEA-driven projects in particular have helped lay a foundation for future art projects in the City of Reading. Public art is for everyone—and the transformative power of art impacts each of us!

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10

Must-See

TED

Talks In 2006 TED Talks posted six videos online as an experiment to see how their talks would translate and be received by visitors. Today they are being viewed at a rate of 1.5 million times a day — which means that a new viewing commences 17 times a second. The bottom line, people are hungry for knowledge on a diverse range of topics. Visit Ted.com to view the top 10 must-see Ted Talks and more!

28 Women2Women Winter 2017

TED is a nonprofit devoted to spreading ideas, usually in the form of short, powerful talks (18 minutes or less). TED began in 1984 as a conference where Technology, Entertainment and Design converged, and today covers almost all topics — from science to business to global issues — in more than 100 languages.


1 KEN ROBINSON:

Do schools kill creativity?

It’s where they help builders.

It’s where we make decisions. Deb and Tom Kearse, Owners Kohl Building Products

19:24 minutes

Sir Ken Robinson makes an entertaining and profoundly moving case for creating an education system that nurtures (rather than undermines) creativity.

2

Locally focused. A world of possibilities.

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DAVID GALLO: Underwater astonishments

A Holistic Approach to Employee Benefits Power Kunkle delivers localized, high-touch services: Dedicated Client Relations Manager • Administration Support Services ACA Compliance Support • Benefits Compliance Review

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David Gallo shows jaw-dropping footage of amazing sea creatures, including a color-shifting cuttlefish, a perfectly camouflaged octopus, and a Times Square's worth of neon light displays from fish who live in the blackest depths of the ocean. This short talk celebrates the pioneering work of ocean explorers like Edith Widder and Roger Hanlon. Continued on page 30

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3

SARAH KAY:

If I should have a daughter 19:25 minutes

"If I should have a daughter, instead of Mom, she's gonna call me Point B ... " began spoken word poet Sarah Kay, in a talk that inspired two standing ovations at TED2011. She tells the story of her metamorphosis — from a wideeyed teenager soaking in verse at New York's Bowery Poetry Club to a teacher connecting kids with the power of self-expression through Project V.O.I.C.E. — and gives two breathtaking performances of "B" and "Hiroshima."

4

HANS ROSLING:

The best stats you've ever seen 19:50 minutes

You've never seen data presented like this. With the drama and urgency of a sportscaster, statistics guru Hans Rosling debunks myths about the so-called "developing world."

30 Women2Women Winter 2017

CHIMAMANDA NGOZI ADICHIE:

The danger of a single story 18:49 minutes

Our lives, our cultures, are composed of many overlapping stories. Novelist Chimamanda Adichie tells the story of how she found her authentic cultural voice — and warns that if we hear only a single story about another person or country, we risk a critical misunderstanding.

HUGH HERR:

The new bionics that let us run, climb and dance 19:00 minutes

Hugh Herr is building the next generation of bionic limbs, robotic prosthetics inspired by nature's own designs. Herr lost both legs in a climbing accident 30 years ago; now, as the head of the MIT Media Lab’s Biomechatronics group, he shows his incredible technology in a talk that's both technical and deeply personal — with the help of ballroom dancer Adrianne Haslet-Davis, who lost her left leg in the 2013 Boston Marathon bombing, and performs again for the first time on the TED stage.

6


7

BRENÉ BROWN:

The power of vulnerability 20:19 minutes

Brené Brown studies human connection — our ability to empathize, belong, love. In a poignant, funny talk, she shares a deep insight from her research, one that sent her on a personal quest to know herself as well as to understand humanity. A talk to share.

BRYAN STEVENSON:

We need to talk about an injustice 23:41 minutes

In an engaging and personal talk — with cameo appearances from his grandmother and Rosa Parks — human rights lawyer Bryan Stevenson shares some hard truths about America's justice system, starting with a massive imbalance along racial lines: a third of the country's black male population has been incarcerated at some point in their lives. These issues, which are wrapped up in America's unexamined history, are rarely talked about with this level of candor, insight and persuasiveness.

8

ALEJANDRO ARAVENA:

My architectural philosophy? Bring the community into the process

15:49 minutes

When asked to build housing for 100 families in Chile ten years ago, Alejandro Aravena looked to an unusual inspiration: the wisdom of favelas and slums. Rather than building a large building with small units, he built flexible half-homes that each family could expand on. It was a complex problem, but with a simple solution — one that he arrived at by working with the families themselves. With a chalkboard and beautiful images of his designs, Aravena walks us through three projects where clever rethinking led to beautiful design with great benefit.

10

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Amy Cuddy: Your body

language shapes who you are

21:02 minutes

Body language affects how others see us, but it may also change how we see ourselves. Social psychologist Amy Cuddy shows how "power posing" — standing in a posture of confidence, even when we don't feel confident — can affect testosterone and cortisol levels in the brain, and might even have an impact on our chances for success.

Amy Cuddy is from Reading, PA. berkswomen2women.com 31


Upcoming W2W Events

Mark your calendars for these exciting Women2Women events: Path2Personal Development (P2D) This series has a personal development focus and is comprised of a series of interactive programs throughout the year which provide a place for women to connect, collaborate and support each other in a relaxed environment.

Women2Know Speaker Series (W2K) Women2Know is a speaker series featuring notable inspiring women who want to share their life lessons and stories of hope and triumph. We invite you to register for any or all of our Women2Know events as unique networking opportunities, while gaining insight from these dynamic women.

Growth2Go Leadership Series For Education & Preparation (G2G) Growth2Go is a professional “Lunch & Learn” series designed for women by women who want to share ways to help you succeed in a competitive world. Lunch is included with these educational sessions.

De Mujer a Muger Estableciendo Conexiones Part of our Latina Women2Women Initiative. Each month, we feature a different speaker who will share her inspiring story, accomplishes and challenges. All attendees will receive FREE admission to Caliente!* This adult program is for women only; all women are welcome to attend! Must be present by 5:45 p.m. to receive ticket to enter Caliente. *Must be 21 to enter!

32 Women2Women Winter 2017

IT’S NOT TOO LATE, LATE-BLOOMERS! (P2D)

Presented by Felicia Fisher, Esq., Founder of the Black Buggy Baking Company 1 JAN 1 Date: Wednesday, January 11, 2017 Location: Chamber’s Center for Business Excellence Time: 4:30-5:15 p.m. Networking; 5:15–6:30 p.m. Program Cost: FREE!

BYOB (Being Your Own Boss – that is!) Felicia Fisher, founder of the Black Buggy Baking Company in Oley, invites you to BYOB - Be Your Own Boss! Not your everyday situation, Felicia decided to put her 13-year NYC law career on hold to pursue a different passion – baking! Now she’s telling all in an exclusive presentation that is sure to leave you feeling empowered. Felicia’s BYOB presentation will feature her tried and true tips and tricks to breaking out of the box and branching out on your own, using your skillset to be successful, and owning your decision to be your own boss.

2 JAN 1

DE MUJER A MUJER

Presented by Isabel Monterrosa, Program Director, English Language Foundations Program – Berks Technical Institute

All attendees will receive FREE admission to Caliente!* Adult program is for women only! Must be present by 5:45 p.m. to receive ticket to enter Caliente. *Must be 21 to enter!

Date: January 12, 2017 Location: Crowne Plaza Reading Time: 5:30 p.m.-7:00 p.m. Cost: FREE!

Isabel Monterrosa, Program Director, English Language Foundations Program – Berks Technical Institute Isabel Monterrosa has been Program Director for the English Language Foundations Program at Berks Technical Institute in Wyomissing since 2012. She began her professional journey as a Registered Nurse, but upon relocating to Berks County, she quickly identified that her passion was teaching adult learners. The transition from health care education to ESL (English as a Second Language) education was natural. Since 2008, Isabel has taught English to adults in various settings – from community colleges and non-profit agencies to private individuals and companies. She is proud to manage a team of incredible professionals who are committed to our community.

DEVELOPING EMOTIONAL INTELLIGENCE FOR SUCCESS! (G2G)

Presented by: Joni Naugle, President, Naugle Associates, LLC Date: Tuesday, January 17, 2017 Location: The DoubleTree by Hilton Hotel Reading Time: 11:30 a.m.-1:00 p.m. Cost: $22/person (includes lunch)

In today’s challenging business environment, you can’t survive on your IQ (Intelligence Quotient) alone. Developing your EQ is equally, if not more, important for career success. Join us to learn more about EQ, what it is, why it’s important for your success and what you can do to improve your own emotional intelligence. Joni specializes in Leadership and Company Culture.

7 JAN 1


DE MUJER A MUJER FEBRUARY

FEB 9

Presented by Zylkia Rivera – Goodwill Industries

All attendees will receive FREE admission to Caliente!* Adult program is for women only! Must be present by 5:45 p.m. to receive ticket to enter Caliente. *Must be 21 to enter!

Date: February 9, 2017 Location: Crowne Plaza Reading Time: 5:30 p.m.-7:00 p.m. Cost: FREE!

Zylkia is a Certified Employment Support Professional (CESP) and manages the South Central Region for Goodwill Keystone Area. She was raised by her grandmother and mother in Bayamón, Puerto Rico, where she completed her Bachelor's Degree in Biology at the Interamerican University. After completing her degree, with limited English skills, she moved to Pennsylvania with her husband, Michael, to start a business. When she became a mother she decided to work part-time at Boscov’s Department store, practice her English skills and go back to college to complete her Master's Degree in Public Health at West Chester University. Some of Zylkia’s accomplishments include developing leaders and healthy communities through her work at the Hispanic Center Daniel Torres, the Council on Chemical Abuse, Latina Health Conferences and Goodwill Keystone Area. She is the first Latina appointed to serve on the Board of Trustees of the Reading Area Community College, where she also served as the Board’s vice-chair. 4 FEB 1

P. SUE PERROTTY (W2K)

Date: Tuesday, February 14, 2017 Location: Crowne Plaza Reading Time: 11:30 a.m.-1:30 p.m. Cost: $22/person (includes lunch)

Sue Perrotty retired from banking in 2002 after a 27-year career in the industry, most recently as Executive Vice President and head of global operations for First Union Corp., as a member of the Office of the Chairman in Charlotte, N.C. Following retirement from banking, Sue served as Chief of Staff to First Lady of Pennsylvania Judge Marjorie Rendell from 2003 through 2007. Sue is the CEO and Owner of AFM Financial Services and BAC Services and currently serves as an independent consultant to several small businesses and entrepreneurs in the Pennsylvania and New Jersey area. She also serves on several Boards for American Realty Capital related entities. She has received numerous awards for community leadership and professional accomplishments including the PA 50 Best Women in Business, the Franciscan Award from Alvernia University, the Albright College Distinguished Alumni Award, the Women of Distinction award from the March of Dimes, Take the Lead Award from the Girl Scouts, and the 2006 Champion of Youth Award from Olivet Boys & Girls Club. In 2009 she was awarded an Honorary Doctorate of Law Degree from Albright College. She was also the 2016 Athena Award winner in Berks County.

MENTORING AS A LIFE PHILOSOPHY (P2D)

8 MAR 1

Presented by Pat Schuster, General Manager at Polychem Systems, Div. of Brentwood Industries, Inc. Date: Wednesday, March 8, 2017 Location: Chamber’s Center for Business Excellence Time: 4:30-5:15 p.m. Networking; 5:15-6:30 p.m. Program Pat’s career spans several decades and she has a plethora of leadership success. She was the most senior leader at one of Reading’s most successful enterprises – AT&T. She currently runs a division at Brentwood Industries. Throughout her career, Pat has mentored countless women and men. Hear from this icon and what she really thinks is important in life and in business.

DE MUJER A MUJER – MARCH

MAR 9

Presented by Alneasa Jordan

All attendees will receive FREE admission to Caliente!* Adult program is for women only! Must be present by 5:45 p.m. to receive ticket to enter Caliente. *Must be 21 to enter!

Date: March 9, 2017 Location: Crowne Plaza Reading Time: 5:30 p.m.-7:00 p.m. Cost: FREE! Alneasa Jordan was born and raised in Newark, NJ and moved to Reading, PA in 2006. She started working in the hospitality business in 1999. Alneasa began her career as a telephone operator for a Marriott Hotel and quickly moved into management. After working at the Newark Airport Marriott, Newark Penn Station Hilton, and the Marriott Marquis in New York City, she realized that this was her passion. Alneasa is an active member of Reading Rotary, Reading Recreation, Reading Squires Club, and BCPS. She is also the founder of her own non-profit, G.E.M — Girls Empowerment Movement — which educates young women on how to set goals and what it takes to stay on the right path to accomplish them.

Register for any of these events at www.berkswomen2women.com or call 610.376.6766. To Join Women2Women, e-mail: W2W@GreaterReadingChamber.org Plus, stay connected at: BerksWomen2Women.com Facebook.com/BerksWomen2Women

LinkedIn: Berks Women2Women Group berkswomen2women.com 33


Work2Life

Balancing Life, Work & Family

Bringing Balance to Your Life By Kolin Good, MD, Reading Hospital, Chair, Department of Psychiatry

WE WERE RAISED TO BELIEVE THAT WE COULD HAVE IT ALL. AND, THANKS TO WOMEN AND MEN WHO CAME BEFORE US, WE CAN ATTEND COLLEGES, JOIN THE MILITARY, AND VOTE. WHAT HAS NOT CAUGHT UP WITH THOSE HARD-EARNED FREEDOMS ARE TWO VERY IMPORTANT THINGS: OUR CULTURE AND OUR BUSINESS PRACTICES.

W

ork/Life Balance lives as a stated and acted priority in many women’s lives. Why then, is the balance so elusive? What are the ways to “have it all”? Is “having it all” just a dream? Why do some women of older generations who have fought so hard for our freedoms as women mentor us to use the truths of ambition, trade-offs, and timing? While others who grew up seeing those same women pave the way have yet to see the pay-offs of equal numbers of women in leadership, equal pay, respect for family leave and family care? We were raised to believe that we could have it all. And, thanks to women and men who came before us, we can attend colleges, join the military and

34 Women2Women Winter 2017

vote. What has not caught up with those hard-earned freedoms are two very important things: our culture and our business practices. The same women and men who would cheer us on for our work might question our work ethic once time for family is involved, despite our society’s rhetoric about children and family coming first. A woman with children is 79% less likely to be hired than a woman without children or a man with or without children. At worst, these are labeled “women’s issues.” To have it all, for men and women and our children, these need to be family and society issues. Technology and the idea of remote work should make this easier, and in many cases, it does. Caution should be taken with the idea of information overload, which has been studied as the root of stress, burnout and the rise


of depression. Information overload is defined as “more information than the human system can process.” More information has been produced in the past 30 years than in the past 5,000 years (Jungwirth 2002). Another author notes that in the 17th century, an average person encountered as much information in their entire lifetime as what we encounter in one Sunday newspaper (Chard 2002). The key is, this is not sustainable, and women and men must develop strategies to deal with the overload. So, what can a woman do? These are important times and important issues for our partners, our businesses, our children, our families. Here is a list: PROMOTE EQUAL FAMILY LEAVE FOR ALL EMPLOYEES, NOT JUST PARENTS.

This means employees caring for children, family members and partners. FIND WAYS TO UTILIZE TECHNOLOGY.

Example: meetings after school time or during “family time” (usually evening hours) are hosted via phone or teleconference meetings; face to face meetings “after hours” occur less frequently.

WATCH FOR YOUR BIASES: do you judge other women and other parents when they engage in childcare activities? How do you know they are not working late at night or in the wee hours? How can you support them or support yourself to gain more flexibility?

ACTIVELY WORK TO SUPPORT WOMEN AND PROMOTE THEM. We have been 50/50

in grad schools since the 1980s. It is time for that to be seen in leadership.

subscriptions that you don’t read. Respond to phone calls and texts only during several designated times per day. TAKE A TECHNOLOGY VACATION. Stay off

of the internet, social media, and texting for a weekend or a week. Use the telephone for communication and restrict use for work only. Once back from vacation, set “times” for surfing and social media. Use your new-found free time for other things you like. SAY “NO.” Develop your own style for this and

WATCH FOR YOUR OWN BIASES AGAINST YOURSELF. Caring for your family and caring

for your work are two important parts of you. Do each part well without apology. Show your children how a professional conducts herself and how a parent conducts herself. Investigate flex time and work from home options. ADMIT TO THE TECHNOLOGY AND INFORMATION OVERLOAD.

admit that it is hard to do! Pick some phrases that work for you and that don’t make you feel fake or as if you are letting someone down. REHEARSE THEM. Some popular ones for social situations: “Thank you for thinking of me/us, that won’t work for me/us right now.” Continued on page 36

There is a reason you feel fried. Now, figure out how to filter it. Take a class to learn how to organize emails/filters. Cancel magazine

berkswomen2women.com 35


Work2Life “That’s a great opportunity, let me get back to you once I’ve had time to think it over” (gives you that much needed time to respond). Or just, “No, thank you. I’ve got too much on my plate right now.” LEARN YOUR OWN PATTERNS.

Too often, women overthink problems, and never get to the action part, the DOING part. Be aware of yourself, and what might be holding you back. To do this, ask yourself these questions, then take action. • Who Am I? Who Do I Want To Be? • What Kind Of Partner Would I Like To Be? • Who Would L Like To Be At Work? • What Kind Of Mom Would I Like To Be? These questions help you find your highest values and purposes and can help guide your many decisions. They are a great way to answer the many questions you are posed during the day. For example: Should I take that promotion that involves prestige and a lot of travel? Many of us schooled in the “having it all” philosophy would have a hard time turning this down: key words “promotion” and “prestige.” For you, having it all means answering the four questions. They will lead you to your true priorities. A quote, “I wish I’d had the courage to live life true to myself, not the one that others expected of me,” says it all.

Kolin Good, MD, Reading Hospital, Chair, Department of Psychiatry

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IF YOU ... MISSED IT

Can you really

BALANCE IT ALL? By Jessica Bezler, Public Relations & Corporate Communications – Reading Health System

T

he alarm clock buzzes and you are off and running. Time to start the day – get yourself ready for work, get the kids ready for school, pack lunches, start a load of laundry – even before your first cup of coffee! Many women often commend themselves on the ability to juggle it all – work responsibilities, family responsibilities, volunteering! Many women have multi-tasking down to an art.

FOCUS ON THE POWER OF NOW

Being in the moment takes practice and discipline. Check in with your self several times a day. Are you in the past? Are you in the present? Are you in the future? Schedule a designated “worry” time in your day. Taking a few minutes, at a designated time, will allow you to focus on the problem and develop the best course of action.

DR. BEVVINO’S RECOMMENDATIONS TO HELP ACHIEVE BALANCE:

 Slow down with CALM or BREATHE app. Both apps are free in iTunes and the Google Play store.

IMPACT OF THOUGHT

According to Deborah Bevvino, PhD, You spend all day thinking and the way you NP, Reading Health System, research shows think about something impacts your behavior. that multi-tasking is not as efficient as you Challenge your negative feelings and delete may think and can have negative effects “can’t” and “won’t” from your vocabulary. on your health. At a recent Path2Personal Development session, Dr. Bevvino gave IMAGERY our attendees tips on how to create internal When you are feeling stressed or overbalance to nourish yourself both at work and whelmed Dr. Bevvino recommends thinking in your personal life. These small changes back to a time you felt joyful to increase can have a dramatic effect! relaxation and increase your self-confidence. JOURNALING

Take a few moments every day to journal your feelings. Be sure to note both the positive and negative feelings you have. Journaling helps to reduce stress and can help increase focus.

Where were you? Who were you with? How were you dressed?

 Read The Power of Now: A Guide to Spiritual Enlightenment by Eckhart Tolle.  Write three blessings nightly for one week.  Write a letter to someone to whom you feel gratitude and meet with him or her to read it.  Laugh; because laughter really is the best medicine. It decreases stress, acts as a natural painkiller and improves breathing.  “Remember, Ginger Rogers did everything Fred Astaire did, but backwards and in high heels.” ~ Faith Whittlessey

berkswomen2women.com 37


Work2Life

It’s not too late

Late Bloomers By Felicia Fisher, Esq., Founder of the Black Buggy Baking Company

I

vacillate between felling like a rock star and a disorganized mess. There are days that being my own boss and running the company I founded on a whim are incredibly exhilarating. I love knowing how happy my baked creations make people. I love that people remember my story of how I gave up practicing law in Manhattan to pursue my hobby of baking as a career and I love that owning my own business has afforded my children an opportunity to learn that not everything in life is easy – that getting what you want means having perseverance.

My company, Black Buggy Baking Company, came into existence in 2006 as a part-time side gig because I bake really good cookies and my husband was looking for a baker to supply the family’s produce stand with baked goods. At the time I never imagined that I’d give up practicing law to bake but as popularity for my baked goods grew along with my desire to stay home with my children, the natural evolution away from my law career was to transition to one in baking. Everyone in my family was supportive of the idea because they understood how difficult it was to me to continue a full-time law career, especially one that entailed commuting to New York. 38 Women2Women Winter 2017

I never imagined that I’d give up practicing law to bake but as popularity for my baked goods grew along with my desire to stay home with my children, the natural evolution away from my law career was to transition to one in baking. My dad was one of my initial pie crust makers and my kids readily tested cookie recipes and suggested names for my creations. What made the transition to baking easier was finding other people doing something similar and having them guide me. For instance, a wife of a neighboring farmer who bakes for her family’s farm stand introduced me to a wholesale outfit she procured her supplies

from and invited me into her business so that I could see what running a bakery entailed.

I do not regret pursuing a career in law. I worked with incredibly interesting people on incredibly interesting matters and although I do not actively practice being a lawyer is very much part of my personality. One of my daughter’s recently remarked how I always think of the worst-case scenarios and I realized that’s what good lawyers do – they think in terms of worst case scenarios to anticipate and plan. That instinct will never leave me. As for baking, I bake pies, cookies and breads on a seasonal basis and sell them exclusively out of a barn on a property which has been in my husband’s family for 200+ years. My husband has supported and promoted my business along side his from the outset. Many of our customers have heard him say, “Have you ever tried my wife’s shoofly?” In addition, I rely heavily on social media to generate interest for my business. I also accept any offer to speak publicly about my story. While most people recognize that a year has four seasons, for me there’s only two –


baking season and “pieatus.” In baking season, I’m on the go for 12 hours a day. I have very forgiving children that recognize I am not always at their disposal. I have equally forgiving friends. When the farm stand closes at the end of October, I’m free to enjoy other pursuits. I love to read and I love to travel. I love to get my hands dirty and do home improvement projects. No matter what the season, I’m always excited to learn about other women engaged in business pursuits of their own. There is something genuinely special about meeting people who are doing something similar to me. The electricity of sharing ideas, of mentoring and being mentored is one of the genuine plusses of being one’s own boss. I always recommend that no matter what their business, they need to do their homework and to figure out the best possible way to get their product to the public. I’m always happy to share my resources with other people. I cringe when people tell me they buy their ingredients retail! While opening a bricks and mortar store is exciting, personally I’m not willing to sacrifice 365 days of my life to running a full-time enterprise. I know my limitations. I counsel people to recognize theirs. I’m on the verge of noting another completed season for the record books and with it I now have an entire winter to reflect and to plan. And to catch up on life.

Felicia Fisher, Esq., Founder of the Black Buggy Baking Company

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Work2Life

Cozy

Decorating Ideas For Winter By Tamara DeLoretta, Interior Designer Saylor House Home Furnishings and DĂŠcor

40 Women2Women Winter 2017


A

s the outside temperatures drop, it's time to bring some warmth back into your home. The décor of a home changes with the seasons so when winter starts to arrive it’s time to make your home feel warm and cozy. Cozy can be portrayed in many different styles from rustic, romantic, or charming, to traditional. Use these design tips to create comfortable rooms for your family to cozy up in this winter. LAYERING RUGS

You wear clothing layers in the winter, right? Throw an extra blanket on your bed? Try doing the same with your floors! Adding an area rug or switching out your seasonal summer sisal area rug to a thick, nubby, high pile rug instantly adds warmth to any room in your home. Although wood floors create an elegant look year-round, add warmth and texture underfoot with a fluffy area rug in your living room. Place a sheepskin rug beside your bed, a cozy greeting to feet on chilly winter mornings. Consider layering rugs to make an existing rug feel more luxurious by throwing smaller rugs on top, making sure that it won’t damage either rug.

SEASONAL SCENTS AND CASTING A SOFT GLOW

Accessories and décor go a long way toward cozying up your home, but it’s great to fill it with the smells of the season too! Turn off your overhead lights and use lots of scented candles of varying heights to give an appealing flicker that flatters everyone. Make the transition from fall into winter seamless with a classic spruce scent. This winter, scents that echo natural materials like wood, sage and leather are taking center stage. Leather brings back memories of curling up in a cozy leather recliner by the fireplace with a blanket, and combining the scent of vanilla makes those memories even sweeter. BUILD A FIRE, FOCUS ON THE HEARTH

As the thermometer dips lower, pull your furniture pieces in toward the center of the room and face them toward your fireplace to create a cozy spot for winter entertaining, naturally shifting your focus toward the hearth. A quick fireplace makeover for the season can easily be achieved by creating a focal point with a large mirror or winter-themed artwork above the mantle. Place a unique, ornate fireplace screen below to add both style and function. Don’t have a working fireplace? Spruce it up by filling a cute rustic crate with logs and pine branches and place it inside your fireplace opening.

MAD ABOUT PLAID

Great Scot! Plaid fabrics are having a huge style resurgence. Some things do get better with age! I think iconic plaid is perhaps the unofficial pattern of the season. There are fresh takes on the old classic pattern with bold bright colors. Try piling plaid on plaid for a cozy look. PILE ON THE PILLOWS AND THROWS

Throws with nubby knits are an ideal companion on cold nights at home whether reading a book on the sofa or curled up watching a movie. Paired with a warm blanket, snuggle up with seasonal throw pillows that add pattern and color to your home. Think about investing in large pillows for the floor that will become snuggle buddies while playing board games on the floor with your family in front of the fire. This time of year a little rearranging in your home can make those long, frigid nights much more pleasurable. Create warm ambiance by enjoying lush throws, propped up on fluffy pillows, and snuggle your toes into a thick sheepskin rug near the cozy fire with a cup of cocoa.

berkswomen2women.com 41


Health2Wellness

Mental, Spiritual, Physical Health & Wellness

The Treatment of

Heroin and Opioid

Addiction By Kristen Sandel, MD Associate Director of Quality and Education , Reading Hospital, Department of Emergency Medicine

T

he heroin and opioid epidemic is sweeping the nation and unfortunately, Berks County has not been immune to this terrible problem. In 2010 there were eleven heroin-related deaths in Berks County. As of September 2016, there were thirty-one deaths and that number is expected to grow. This epidemic is affecting people of all ages, races, socioeconomic statuses and cultures. It is not a city or rural problem, it is an everywhere problem. Some individuals have become addicted after taking prescribed medication for a legitimate injury or after a procedure, while others became addicted after using drugs obtained outside of the medical profession.

Each day Emergency Departments evaluate and treat overdoses from both heroin and prescription opioid medications. Many of these patients were given a life-saving reversal agent called naloxone by our first responders or by family and friends who found them in distress. Since the passage of Act 139 in September of 2014 which gave first responders the ability to administer naloxone to overdose patients, there have been 1,291 reversals in Pennsylvania and that number is growing rapidly. More recently, in October of 2015, Dr. Rachel Levine, the Physician General of Pennsylvania, signed a standing order for naloxone, which allows anyone to buy naloxone from a pharmacy without a prescription. This act by Dr. Levine has already started to save lives in the Commonwealth by allowing families to have this live saving reversal agent at their fingertips and not have to wait for first responders, saving valuable time. One of the major problems facing Berks County and other counties in Pennsylvania is the availability of treatment options for patients who wish 42 Women2Women Winter 2017

to enter a recovery program. In the past, if there was not an inpatient bed available for these patients, the only option was to discharge the patient and have that patient follow up without the availability of a safety net. Fortunately, this process is changing. In December 2015, a Warm Handoff program was initiated at Reading Hospital. With grant funding and a partnership with the Council on Chemical Abuse (COCA) and the Treatment Access Service Center, the program allows patients who overdosed on opioid medications the opportunity to meet with a recovery specialist during their stay in the Emergency Department. This practice has improved the continuity of care for patients who are interested in recovery but do not necessarily wish to enter inpatient treatment. Once the physician deems that the patient is medically stable, the physician discusses and in many cases encourages referral for rapid recovery treatment. A recovery specialist is then notified that a patient has been referred for their services and meets with that patient, and many times, their family while they remain in the Emergency Department. At that time, an individual plan of action is developed and the patient has a clear understanding of the next steps of their journey to recovery. From December 2015 until September 2016, there have been 118 Warm Handoff referrals from Reading Hospital. Before the Warm Handoff program began many of these patients would have left the Emergency Department and unfortunately continued to use and or abuse heroin or prescription medications. The program in Berks County has been recognized at the state level by Governor Tom Wolfe and Secretary of Drug and Alcohol, Gary Tennis.


ASK THE DOCTOR

Early detection of glaucoma is key to preserving your sight.

ONE OF THE MAJOR PROBLEMS FACING BERKS COUNTY AND OTHER COUNTIES IN PENNSYLVANIA IS THE AVAILABILITY OF TREATMENT OPTIONS FOR PATIENTS WHO WISH TO ENTER A RECOVERY PROGRAM. Most recently, in September 2016, Governor Tom Wolfe visited Reading Health System and announced its designation as one of 45 Centers of Excellence in Pennsylvania. This designation, as well as the $500,000 grant, allows additional education, resources, and funding to assist with the care and treatment of the opioid patient, with specific emphasis on those covered by Medicaid. As a Center of Excellence, Reading Health System will be able to develop a more comprehensive approach to patients who are addicted to this deadly class of drugs including both substance and behavioral health treatment. There have been many infants treated in the neonatal intensive care unit at Reading Health who were suffering from complications associated with maternal opioid use and this grant would be a wonderful step forward in the treatment of both mother and child. Locally, there have been various educational programs concerning opioid use and abuse offered to both the public and the medical community by entities such as the Reading Health System as well as the Berks County Medical Society (BCMS). Events such as prescription medication drop off programs held by the BCMS as well as drop off locations at local police departments have allowed patients to remove dangerous medications from their households.

Left untreated, glaucoma is one of the leading causes of blindness and the leading cause of preventable blindness. Glaucoma is a condition that causes damage to your eye’s optic nerve. And because there are virtually no symptoms, many people who have glaucoma don’t even know it. Vision loss begins with peripheral or side vision then progresses towards the center. Fortunately, glaucoma usually responds well to treatment, including medications, the latest minimally invasive techniques and advanced laser treatments. But early detection is key to preserving your sight. That’s why regular eye exams are so important. Don’t take chances with glaucoma. Make your appointment today.



Eye Consultants of Pennsylvania is the leading ophthalmology practice in the region, with experienced specialists in glaucoma, cataract, cornea, retina, LASIK, pediatrics and more. And all our glaucoma specialists— Dr. Mehul Nagarsheth, Dr. Abhishek Nemani and Dr. Justin Shaw—are Board-Certified, Fellowship-Trained and respected throughout the medical community. That’s experience you can trust. When it’s glaucoma, don’t take chances. Insist on Eye Consultants of Pennsylvania. Learn more at EyeConsultantsOfPA.com.

Call 610-378-1344 for an appointment.

Our glaucoma specialists: Abhishek K. Nemani, MD Mehul H. Nagarsheth, MD Justin M. Shaw, MD

The Glaucoma Eye Center

Although there is no doubt that the opioid epidemic has been worsening over the past few years, there is new hope that these existing programs as well as new programs developed with assistance from the Center of Excellence designation will combat the crisis and allow more patients to access and utilize these live-saving treatments in Berks County and beyond.

Kristen Sandel, MD

Associate Director of Quality and Education , Reading Hospital, Department of Emergency Medicine

WYOMISSING | POTTSVILLE | POTTSTOWN | BLANDON

610-378-1344 |

EyeConsultantsOfPA.com

berkswomen2women.com 43


Health2Wellness

Anxiety

WHAT IS YOUR BODY TELLING YOU? By Dr. Krista Schenkel Family Medicine Physician, Strausstown Family Practice, Penn State Health – St. Joseph

A

s women, we are very different than men in relation to our bodies, brains, hormones, and genetic make-up. So why wouldn’t we be different in the way we cope with stress? There is ongoing research searching for a reason why, and no solid answers have been found. What we do know is that as women, we have a great deal of responsibility which can create an overwhelming sense of anxiety in our lives.

ANXIETY CAN BE A NORMAL REACTION

TO EVERYDAY STRESSORS.

For example, you may have anxiety when your in-laws are visiting for the week, when you can’t afford to pay an unexpected medical bill that just arrived, or when you have an important examination that you have to pass. Although anxiety makes us feel uncomfortable, it is actually a normal reaction to stress and is a coping mechanism. Anxiety helps us manage our emotions when the in-laws arrive, motivates us to budget for those medical bills, or encourages us to study harder for that exam. Anxiety becomes unhealthy when it begins to interfere with our daily life. Dreading non-threatening everyday activities like riding the bus, talking to a co-worker, or going to a party are signs that anxiety is an interference. This is when it becomes a disorder which often times needs treatment. The Diagnostic and Statistical Manual of Mental Disorders (DSM IV) is a medical book published by the American Psychiatric Association which gives standard criteria for the classification of mental disorders. According to the DSM-IV, anxiety disorders usually present with excessive anxiety or worry over situations, last more than 6 months, occur more days than not, and interfere with social, work, family, or other aspects of daily life. This anxiety cannot be due to the psychological effects of a substance or cause of a medical condition or disorder.

44 Women2Women Winter 2017


According to the DSM IV, the panic attacks are an abrupt onset of intense fear or discomfort that reaches a peak within minutes and includes at least four of the following symptoms: heart palpitations, pounding heart, or accelerated heart rate, sweating, trembling or shaking, sensations of shortness of breath or smothering, feeling of choking, chest pain or discomfort, nausea or abdominal distress, feeling dizzy, unsteady, lightheaded, or faint, feelings of unreality or being detached from oneself, fear of losing control or going crazy, fear of dying, numbness or tingling sensations, and chills or hot flushes. Panic attacks can happen at any point in time, and unfortunately, many of these symptoms overlap with life-threatening medical conditions such as a heart attack or stroke. This makes the jobs of healthcare professionals very difficult and can create unnecessary labs, tests, and studies. This is why it is important to know the symptoms of panic attacks and try to immediately identify the source of the panic and have a plan on how to calm yourself down. If your plan does not work, then you need to seek help to make sure it is not something more concerning.

SEEKING HELP FOR ANXIETY DOES NOT MEAN THAT YOU WILL

BE IMMEDIATELY STARTED ON A MEDICATION.

There are many different modalities available for treatment of anxiety. Complementary or alternative medicine includes stress and relaxation techniques, meditation, yoga, and acupuncture. Increasing your physical activity level can also relieve stress and anxiety. There is cognitive behavioral therapy which focuses on identifying, understanding, and changing your thinking and behavior to relieve your anxiety. If all other methods fail, medications can be added. These include Selective Serotonin Reuptake Inhibitors (SSRIs) such as Prozac and Zoloft and Selective Norepinephrine Reuptake Inhibitors (SNRIs) such as Cymbalta and Effexor. Occasionally, benzodiazepines are needed for breakthrough panic attacks. Benzodiazepines need to be used with extreme caution

Threats 1.

Heart Disease

2. Cancer 3 .

Stroke

4. COPD (Emphysema & chronic bronchitis) 5. Alzheimer’s 6. Diabetes 7.

Kidney Disease

8.

Blood Poisoning-Septicemia

9.

ANXIETY DISORDERS/DEPRESSION

10. Osteoporosis List compiled from Everyday Health, Fox News, Office on Women’s Health, Del Mar Times and Hopkins Medicine. as they are highly addictive and only relieve anxiety for a short time. If you believe you may be suffering from anxiety, start by actively identifying the things in your life that cause anxiety as well as the things that make you happy and relaxed. Next, balance them out! Find ways to decrease your heavy workload day to day, force yourself to take time for yourself doing things you enjoy, and practice daily meditation exercises and yoga. Most importantly, try not to be wonder woman; she is a fictional character who doesn’t exist and you will be setting yourself up to fail. If needed, seek professional help.

There is nothing wrong with asking for help, however there is a problem with losing who you are because of things you cannot control on your own.

Dr. Krista Schenkel

Family Medicine Physician, Strausstown Family Practice, Penn State Health – St. Joseph

berkswomen2women.com 45


Health2Wellness

COMFORT FOODS FOR YOUR WINTER BLUES By Tracie Barrett

Research & Development Chef, Sweet Street

When the temperature drops and it’s too cold to play outside, it's time to stay home and cook! 46 Women2Women Winter 2017


I don’t know about you, but I fall into a winter hibernation mode and crave food that makes me feel warm and fuzzy inside. It’s all about soul-warming comfort food to help find refuge from harsh weather and the biting cold. When I think of the term ‘winter comfort foods’  a few things immediately come to mind: big pots of hearty soup or stew  or decadent creamy cheesy pasta. I think of things that might not take a lot of effort, but can sit on the stove or in a slow cooker and get better with time. Here are two of my favorite feel-good recipes sure to keep you warm and cure those winter blues.   

BAKE MUSHeRsOO6M PASTA

y and …so rich, nutt enough of them t in ge am n’t I ca e. I ut tit ms! r a meat subs LOVE mushroo them great fo ate comfort knows me, I es at tim ak th ul m y e ne m ur yo s xt it’ an For se…. meaty te se of this eam and chee mention their with pasta, cr u’ll love the ea earthy. Not to ht. Bonus: Yo ms are paired nig oo vor. ’s hr fla er us m int um n w axim cold heaven whe perfect for a e delivering m ake this dish d cleanup whil an ep pr en food which m s kitch e. It minimize one pot recip

Serv

INGREDIENTS:

6 T Butter iced 3 Shallots, sl d of baby to taste er pp pe (I use a blen & Salt ned & sliced ea cl s, m g) oo in lik 24oz Mushr – mix to your ke & button bellas, shita d es, mince 4 Garlic clov beef) (chicken or h ot br s 4 Cup pasta ty ar well) vorite he lli also work 1 lb of your fa e, ziti or fusi nn as you like) pe t tle bu lit i, pp much or as as (I use cavata se (U es thyme leav 3-4 T Fresh avy cream he of s up C 1¼ dded cheese, shre re ye 10 oz. Gru umbled cr , se ee ola ch 4 oz. Gorgonz at. er medium he sauté pan ov d de si ly gh ht hi in a large pper and lig - Melt butter ith salt & pe ic. ts, season w lo al sh ms and garl ed oo ic hr - Add sl lden brown. dd sliced mus go t.A e en ar s uc sl m an and mushroo cook until tr ed at or ap liquid has ev & - Cook until a boil to a simmer and bring to h reduce heat , er ov C e - Add brot e. th e thym sorbed by and half of th has been ab - Add pasta t of the liquid os m inutes. til m un 10 ly al roximately 8stir occasion pp A e. nt 2- 4 minde pasta is al Simmer for pasta & the the gruyere. of lf ha kened. d ic an th y cream has slightly . - Stir in heav d and sauce te er if need be el pp m s pe ha & eese son with salt ea utes until ch -s re d an eese. heat, taste rgonzola ch - Remove from uyere and go gr ng ni ai m - Top with re lden brown. inutes until go - Broil 2-4 m e – ENJOY! maining thym - Top with re

METHODS:

CURRY ST

Serves 6EW The word curr y comes from the southern It’s a catch al Indian word l term used to ‘Kari’ meanin refer to any nu dishes. So int g sauce. mber of hot, oxicating and spicy, gravy-ba rich, this dish will smell am sed is sure to plea azing! se plus your kit chen

INGREDIENTS:

3 T Olive oil 1 Medium on ion, peeled & diced 2 Red bell pe ppers, julienn ed Salt & pepp er to taste 2 T Fresh gi nger root, gr ated 4 Garlic clov es, minced 3 T Red curr y paste (Tha i Kitchen is a can be found good brand at most loca & l supermarke 2 Large yam ts) s, peeled & di ced 4 medium si zed carrots, peeled & dice 4 Cups broth d (vegetable or chicken) 1 Can of coco nut milk 8 oz. Green be ans, cut into bite size piec 1 Can of garb es anzo beans ½ Cup of gree n peas 2 Limes, juic ed

METHODS:

- Heat oil in in a large soup pot over med red bell pepp ium heat. Add ers. Season onions and with salt & pe until transluc pper. Lightly ent. cook - Add ginger , garlic and cu rry paste. Sa - Add yams, uté 2 minutes diced carrot until fragrant s & broth. C medium sim over pot, redu . mer & cook ce heat to a until vegetabl - Still in coco es are tender nut milk, gree n beans, garb and lime juic anzo beans, e. Simmer on green peas low until the dente. Taste green veggie and re-seaso s are al n with salt an - Serve warm d pepper if ne with Jasmin ed be. e rice or with - Greek yogu the following rt, fresh cila optional garn ntro, serran onions, lime o ishes: pe pp ers, green wedges, fish sauce – ENJO Y!

berkswomen2women.com 47


READING HEALTHPLEX

FOR ADVANCED SURGICAL & PATIENT CARE

ALL THE REASONS FROM

AtoZ

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