LOW-SUGAR SOFT DRINKS Take advantage of health kicks now and high fat, sugar & salt legislation later this year 11-24 JANUARY 2022 betterRetailing.com
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ICE CATEGORY ADV T DRINKS LOW-SUGAR SOF
DRIVE LOWSUGAR SOFT DRINKS SALES
11-24 JANUARY 2022 STRICTLY FOR TRADE USERS ONLY
the stat
61.1%
SUPPLIER
soft switching to low-sugar those looking for low- drinks following the launch of cent of cater to “EIGHTY-NINE per improve and no-sugar alternatives, Coca-Cola Zero and Pepsi Max. and to is often asTango Sugar Free shoppers are trying “The phrase ‘diet’ specifi- such as negative contheir diet, with 29% reduc- Pepsi Max.” Local sociated with therefore diet cally focused on sugar Jai Singh, of MJ’s Nisa notations and Burgess, has also noticed something tion,” explains Amy ons in Sheffield, his customers. drinks are seen as want to with senior trade communicati consume when you Europa- this shift has forced you “Now, manager at Coca-Cola “The pandemic weight,” he says. lose their to think about more open to cific Partners (CCEP). to help shoppers it’s clear they don’t customers are option “It’s important but choosing a low-sugar right de- health, shoppers make the offering want to compromise on taste,” that doesn’t use this phrase.” by the pancisions for them, he says. But it’s not just about shoppers to low- or no-sugar options.” He was hesitant encouras demic that causeshealth. JanuThe pandemic has about stocking some lines, such think about their think Energy Zero Carib- ary is the time where shoppers aged shoppers to 59% people Lucozade introtheir health, with Crush, but since Year’s resolutions considering bean it as a trial, it’s now make New decisions, stating they are to make healthier be more when they ducing a permanent line. their health more become weight or simply lose out-ofI shop. Phil Sanders, “It was quite surprising. mindful in general. director at your it wouldn’t sell, but home commercial Make sure to review the health thought to Britvic, says: “These growth shoppers have continued EPoS data to determine the be stocking he adds. trends have driven wellness buy it,” also says shop- lines you should of the low-sugar and Singh throughout January. been more open to drinks segments. vital to pers have “As a result, it’s
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on The growing penetrati of sugar-free varieties
ally in January when to consumers, especi BIRCH Health is important make healthier choices. TAMARA to a sure sales winner shoppers pledge gar soft drinks are explores why low-su
WHAT’S THE ? OPPORTUNITY
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Paid for by Britvic
VIEW
Phil Sanders, director, out-of-home commercial Britvic lines, such back the bestselling “RETAILERS should Free and Pepsi Max, with the new as 7Up, Tango Sugar sales, as well as showcasing This will potential to drive be given extra visibility. Include different. products, which should to try something encourage customersit’s a new addition. of different PoS to highlight that states with a variety “Cater to all need and at-home occasions,tary complemen pack formats for on-the-go fixtures to locate and create dedicated encourage cross-category to example, site products together, basket spend. For purchases and increase formats with healthier snacks drinks soft single-serve occasions. promote any and salads for meal-deal media as a tool to encourage “Finally, use social in store. This will offers you are runningand check them out, even picking in customers to come the way.” up other items along