FORECOURT FOCUS
Everything you need to know about EV charging, from obstacles to opportunities P15-18 2020 25 FEBRUARY-9 MARCH g.com betterRetailin
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ADVICE RGING ELECTRIC CAR CHA
NEW PLUG IN TO IT OPPORTUN IES ON finds out how DARYL WORTHINGT lise on the rapidly forecourts can capita of electric cars growing popularity
PLANNING AHEAD
that independent 2020. inevitable vehicles in January (EV) forecourts will experience 4 February tric electric vehicle THE government’s in EV-driving cusit plans “The the an increase announcement that ending market is increasing by says Frankie Melthe more tomers,” charging at to bring forward with more and lon, head of EV combustion day, being introduced com- Rolec Services. of the sale of 2035, sub- models the demand. It is engine vehicles to news bined with is , consultation ject to need to that all forecourts planning bear in mind when their future. end Even if the UK doesn’t diesel and the sale of petrol direction vehicles by 2035, the ns veof travel to zero-emissio elecbattery hicles is clear, and most poputric vehicles are the motorists. lar answer for most to reIndeed, according Society cent data from the ers and of Motor Manufactur 4,054 were there Traders, elecregistrations of battery
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DRIVING FOOTFALL
ing a great way of compliment and this means service. Altert fore- takes time, store an EV charging convenience IT’S rare for independen but customers will be in your natively, a strong courts to have EV charging, are for longer. With that in mind, range could see customers use as signs to shop as a seating area alongthat could change drive extra offering food and drink op- the opportunity it could be a way to side hot EV is charging. business. Wi-Fi, could be their customers to your are tions, even free “The routes peoplegoing going to take aren’telectric to change with the forecourts revolution, and are exactly are where they on busy, because they are says André regular routes,” Europe vice ten Bloemendal, . president at ChargePoint “The potential customers even after will still be there electric, everything has gone to stop need still will and they with elecand fill up, only trons, not fuel.” an EV Of course, charging
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Frankie Mellon, head of EV charging, Rolec Services
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push is a great way to “OFFERING EV charging store – this can be actioned via your to charge the customers to visit the mobile app used push marketing via EV driver’s vehicle. s offer exclusive offers to EV “Some destination the driver chooses to park at if a free drink. drivers, for example, driver benefits from shoppers are their premises, the further custom – their “With this comes items to accompany additional a competitor’s likely to purchase to stopping by at free drink as opposed their journey after recharging during eat to bite a for your their vehicle. infrastructure within “Deploying EV chargingopportunity for forecourts to retail space is a brilliant increase revenue.”
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