CONNECT WITH YOUR AUDIENCE AT THE NEWPORT INTERNATIONAL BOAT SHOW
Located along fifteen acres of Newport, Rhode Island’s famed downtown waterfront, connecting six show sites both on water and land.
Attracts over 40,000 attendees from the affluent and highly-populated Northeast corridor; Boston to New York and beyond.
Exhibitors from over 21 countries showcase an extensive array of new powerboats, sailboats, marine products, services and accessories.
Celebrating over 50 years ofhistory, the Newport International Boat Show is one of the most prestigious and respected boat shows in the world!
newportboatshow.com
DESTINATION
Newport is a quintessential New England resort town, boasting a spectacular coastline, historic architecture and an ocean of opportunities for active play and relaxation.
Newport is know as “America’s First Resort” and the “Yachting Capital of the World.”
Abustling waterfront and world-renowned for it’s awardwinning restaurants, trendy boutiques, nightly entertainment and blazing sunsets.
Located just 1.5 hours from Boston and 3.5 hours from New York City by car. By ferry, Newport is 4 hours from Montauk, NewYork.
Newport provides easy access to NantucketSound, the Cape and Islands, and is a primary destination for professional and recreational cruising, racing and sailing.
newportboatshow.com
ATTENDEE SUMMARY: GEOGRAPHIC BREAKDOWN
CORRIDOR
ATTENDEE SUMMARY: DEMOGRAPHICS
Attendees of the Newport International Boat Show are welleducated adults with varied interests and active lifestyles. They are technologically savvy, financially stable and are consumers of high-end, quality products.
ATTENDEE SUMMARY:
HAVE PURCHASED A NEW CAR OR TRUCK WITHIN THE LAST 3 YEARS
DRIVE A LUXURY AUTOMOBILE 35% REGULARLY PARTICIPATE IN ROUTINE AUTO MAINTENANCE
OR CEO
HAVE PURCHASED A NEW HOME IN THE PAST 3 YEARS
ATTENDEE SUMMARY: TRAVEL HABITS
HAVE A PASSPORT
IN THE LAST YEAR…
90% have taken 1–10 airline domestic flights
25% have vacationed in the Caribbean
27% have taken an East Coast ski trip
99% have taken 1–10 international flights
23% have gone on an adventure vacation (hiking, biking, rafting, Bareboat Charter
NEWPORT INTERNATIONAL BOAT SHOW
EXPERIENCE
91%
RATED THE QUALITY OF EXHIBITORS AS EXCELLENT/GOOD
81%
RATED THE NEWPORT INTERNATIONAL BOAT SHOW AS EXCELLENT/GOOD FOR MAKING MEANINGFUL CONNECTIONS TO PRODUCTS AND PEOPLE
64% HAVE A MORE POSITIVE IMPRESSION COMPANIES’ SEEN AT THE NEWPORT INTERNATIONAL BOAT SHOW AS COMPARED TO OTHER SHOWS
66%
MADE A PURCHASE AT THE NEWPORT INTERNATIONAL BOAT SHOW
53%
SAID THE PRIMARY REASON FOR ATTENDING THE NEWPORT BOAT SHOW IS TO PURCHASE/COMPARE A SPECIFIC PRODUCT, SERVICE OR BOAT
OUR MARKETING/MEDIA STRATEGY
ATTRACT THE RIGHT AUDIENCE
PRINTADVERTISING
Over two months of advertising with 40 print ads across 25 publications amounting to over 3 million impressions.
RADIO
Two weeks of targeted radio advertising across four major stations reaching over 3.1 million.
EMAIL
Over 15 targeted email blasts and 6 issues of “Tell Tales and Insider” e-newsletters sent to exhibitor and consumerlists averaging 25,000 subscribers and totaling 152,000 total opens.
PUBLIC RELATIONS
Garnering a net reach of 600 million with over 200 articles.
MARKETING COLLATERAL
Over 15,000 printed pieces distributed regionally.
40,000 visitors from the affluent northeast corridor
OUTDOOR
Combined four weeks of advertising in three major markets(CT, MA, RI) amounting to over 9.1 million impressions.
TELEVISION
Two weeks of targeted broadcast across three major stations reaching over 3 million.
125+ Million total estimated media impressions
600 Million in public relations net reach with over 200 articles
DIRECT/WEB
Website traffic within 30 days and all paid digital advertising amounts to over 5.5 million impressions.
18 Million impressions from traditional marketing
MARKETING CAMPAIGN
BILLBOARD 9.1 MILLION IMPRESSIONS
Over 5.5 Million Impressions
MARKETING CAMPAIGN
SPONSORSHIP OPPORTUNITIES
• Presenting (SOLD)
• Official Category
• Supporting
• VIP Reception Sponsor
• Exhibitor Party Sponsor
• Welcome Sponsor
• Staff Uniform
• Exhibitor Awards / Press Breakfast
• Welcome Bag
• Preview day
• Newport County Residents / Military Day Sponsor
• Cell Phone Charging Station
• Lanyard
• Water | Green Sponsor
• Travel Sponsor
• Home Improvement Sponsor
SPONSORSHIP OPPORTUNITIES
PRESENTING SPONSOR – (SOLD) EXCLUSIVITY IN CATEGORY
• Complimentary promotional display space
• Sampling rights (if applicable)
• Logo on Show Directory cover
• Full page ad in Show Directory
• Logo included on select print advertising
• Logo included on select marketing collateral
• Press Release announcing sponsorship
• Dedicated email blast to Newport International Boat Show subscriber list
• Four banners displayed in high-traffic areas
• Complimentary entrance tickets to the Newport International Boat Show
• VIP Reception invitations
• Exhibitor Reception access
• Logo/link on newportboatshow.com
• 10’ x 10’ promotional area
• Sampling rights (if applicable)
• Logo on Show Directory cover
• Logo on rack card
• Two banners displayed in a high traffic areas
• Complimentary entrance tickets to the Newport International Boat Show
• Logo/link on newportboatshow.com OFFICIAL CATEGORY SPONSOR – $25,500
SUPPORT SPONSOR – $15,500
• 10’x 10’ promotional area
• Sampling rights (if applicable)
• A banner displayed in a high-traffic area
• Complimentary entrance tickets to the Newport International Boat Show
• Logo/link on newportboatshow.com
SPONSORSHIP OPPORTUNITIES
Six available at $12,500 each, Non-Competing Categories
Thursday evening, September 11th at the Bohlin Tent
• Logo included on electronic invitations
• Opportunity to provide promotional give-away to all guests
• On-site sales rights / sampling rights for the evening of September 11th
• A banner displayed in a high traffic area (sponsor to provide - 2’x8’ or 3’x6’)
• 10 complimentary entrance tickets to Newport International Boat Show
• 10 VIP Reception Invitations
• Logo/link on newportboatshow.com
RECEPTION SPONSOR – $12,500 EXHIBITOR PARTY SPONSOR – $7,500
Six available at $7,500 each, Non-Competing Categories
Friday evening, September 12th at the Bohlin Tent
• Logo included on electronic invitations
• Opportunity to provide promotional give-away to all guests
• On-site sales rights / sampling rights for the evening of September 12th (optional)
• A banner displayed in a high traffic area (sponsor to provide - 2’x8’ or 3’x6’)
• Exhibitor Reception access for 10 guests or corporate representatives
