SPONSORSHIP OPPORTUNITIES
C O N N E C T W I T H Y O U R A U D I E N C E AT T H E N E W P O R T I N T E R N AT I O N A L B O AT S H O W Located along fifteen acres of Newport, Rhode Island’s famed downtown waterfront, connecting six show sites both on water and land.
Attracts over 40,000 attendees from the affluent and highly-populated Northeast corridor; Boston to New York and beyond.
Exhibitors from over 21 countries showcase an extensive array of new powerboats, sailboats, marine products, services and accessories. Celebrating +53 years of history, the Newport International Boat Show is one of the most prestigious and respected boat shows in the world!
n e w p o r t b o a t s h o w. c o m
D E S T I N AT I O N N E W P O R T
Newport is a quintessential New England resort town, boasting a spectacular coastline, historic architecture and an ocean of opportunities for active play and relaxation. Newport is know as “America’s First Resort” and the “Yachting Capital of the World.” A bustling waterfront and world-renowned for it’s awardwinning restaurants, trendy boutiques, nightly entertainment and blazing sunsets. Located just 1.5 hours from Boston and 3.5 hours from New York City by car. By ferry, Newport is 4 hours from Montauk, New York. Newport provides easy access to Nantucket Sound, the Cape and Islands, and is a primary destination for professional and recreational cruising, racing and sailing.
n e w p o r t b o a t s h o w. c o m
n e w p o r t b o a t s h o w. c o m
AT T E N D E E S U M M A R Y: G E O G R A P H I C B R E A K D O W N
40,000+ TA R G E T E D I N D I V I D U A L S F R O M T H E A F F L U E N T NORTHEAST CORRIDOR
27% Rhode Island
1%
47% Massachusetts
1%
14% Connecticut 3%
6% New York 3% New Hampshire 1% Maine 1% Vermont 1% Other n e w p o r t b o a t s h o w. c o m
47% 6% 14%
27%
AT T E N D E E S U M M A R Y: D E M O G R A P H I C S Attendees of the Newport International Boat Show are welleducated adults with varied interests and active lifestyles. They are technologically savvy, financially stable and are consumers of high-end, quality products.
72% ARE EMPLOYED FULL TIME
60% ARE 30-59 YEARS OLD
25% ARE 60-69 YEARS OLD
82% HOLD A BACHELOR’S DEGREE OR HIGHER
76% HAVE NO CHILDREN UNDER 18 IN THEIR HOUSEHOLD
89% 58:42 MALE / FEMALE RATIO
31% HAVE A HOUSEHOLD INCOME OF $100K - $199,999
51% HAVE A HOUSEHOLD INCOME OF $200K OR HIGHER
8% HAVE A HOUSEHOLD INCOME OF LESS THAN $100K
OWN A HOME
28% OWN A SECOND HOME
28% OWN WATERFRONT PROPERTY
74% OWN AT LEAST ONE BOAT
n e w p o r t b o a t s h o w. c o m
AT T E N D E E S U M M A R Y: AUTOMOTIVE & INSURANCE 55% HAVE PURCHASED A NEW CAR OR TRUCK WITHIN THE LAST 3 YEARS 41% DRIVE A LUXURY AUTOMOBILE 35% REGULARLY PARTICIPATE IN ROUTINE AUTO MAINTENANCE 63% USE MARINE INSURANCE 23% OWN THEIR OWN BUSINESS 43% OWNER, PRESIDENT OR CEO 14% HAVE PURCHASED A NEW HOME IN THE PAST 3 YEARS
n e w p o r t b o a t s h o w. c o m
AT T E N D E E S U M M A R Y: INTERESTS & HOBBIES 74% OWN A BOAT 47% ENJOY 1+ GLASSES OF BEER OR MIND PER WEEK 46% ENJOY 1+ DRINKS OF LIQUOR OR SPIRITS PER WEEK 37% ARE MEMBERS OF A YACHT CLUB 68% REGULARLY PARTICIPATE IN HOME IMPROVEMENT PROJECTS 44% REGULARLY PARTICIPATE IN GARDENING 40% HAVE A DOG AT HOME / OF THAT 62% BRING DOG BOATING 89% SUPPORTIVE TO VERY SUPPORTIVE OF SUSTAINABILITY INITIATES
n e w p o r t b o a t s h o w. c o m
AT T E N D E E S U M M A R Y: TR AV E L H A B I TS
95% HAVE A PASSPORT
IN THE LAST YEAR… 90% have taken 1–10 airline domestic flights
25% have vacationed in the Caribbean 27% have taken an East Coast ski trip 99% have taken 1–10 international flights 23% have gone on an adventure vacation (hiking, biking, rafting, Bareboat Charter
n e w p o r t b o a t s h o w. c o m
N E W P O R T I N T E R N AT I O N A L B O AT S H O W EXPERIENCE 91% RATED THE QUALITY OF EXHIBITORS AS EXCELLENT/GOOD 81% RATED THE NEWPORT INTERNATIONAL BOAT SHOW AS EXCELLENT/GOOD FOR MAKING MEANINGFUL CONNECTIONS TO PRODUCTS AND PEOPLE 64% HAVE A MORE POSITIVE IMPRESSION COMPANIES’ SEEN AT THE NEWPORT INTERNATIONAL BOAT SHOW AS COMPARED TO OTHER SHOWS 66% MADE A PURCHASE AT THE NEWPORT INTERNATIONAL BOAT SHOW 74% SPENT OVER $100
48% SPENT OVER $100-$499
26% SPENT OVER $500
53% SAID THE PRIMARY REASON FOR ATTENDING THE NEWPORT BOAT SHOW IS TO PURCHASE/COMPARE A SPECIFIC PRODUCT, SERVICE OR BOAT
n e w p o r t b o a t s h o w. c o m
O U R M A R K E T I N G / M E D I A S T R AT E G Y AT T R A C T T H E R I G H T A U D I E N C E
40,000 PRINT ADVERTISING
MARKETING COLLATERAL
Over two months of advertising with 60 print ads across 35 publications amounting to over 22 million impressions.
Over 25,000 printed pieces distributed regionally.
RADIO Two weeks of targeted radio advertising across four major stations reaching over 2.4 million.
visitors from the affluent northeast corridor
650+ Million OUTDOOR Combined four weeks of advertising in two major markets amounting to over 12 million impressions.
TELEVISION
total estimated media impressions
600 Million
Over 20 targeted email blasts and 6 issues of “Tell Tales and Insider” e-newsletters sent to exhibitor and consumer lists of more than 550,000 subscribers.
Two weeks of targeted broadcast and cable tv across five major stations reaching over 10 million.
in public relations net reach with over 200 articles
PUBLIC RELATIONS
DIRECT/WEB
46 Million
Garnering a net reach of 600 million with over 200 articles.
n e w p o r t b o a t s h o w. c o m
Website traffic and web advertising amounting to over 5 million impressions.
impressions from traditional marketing
M A R K E T I N G C A M PA I G N
BILLBOARD
RACK CARDS WEBSITE
n e w p o r t b o a t s h o w. c o m
159,000 Yearly Page Views 103,000 Yearly Unique Visitors
M A R K E T I N G C A M PA I G N
SHOW DIRECTORY
n e w p o r t b o a t s h o w. c o m
NATIONAL ADVERTISEMENT PRINT CAMPAIGN
S O C I A L M E D I A I M PA C T:
facebook.com/newportboatshow 11,162 Follwers
n e w p o r t b o a t s h o w. c o m
instagram.com/thenewportboatshow 6,210 FOLLOWERS
n e w p o r t b o a t s h o w. c o m
SPONSORSHIP OPPORTUNITIES
• Presenting (SOLD) • Official Category • Supporting • VIP Reception Sponsor • Exhibitor Party Sponsor • Welcome Sponsor • Staff Uniform • Exhibitor Awards / Press Breakfast • Welcome Bag • Preview day • Newport County Residents / Military Day Sponsor • Cell Phone Charging Station • Lanyard • Water | Green Sponsor • Travel Sponsor • Home Improvement Sponsor
n e w p o r t b o a t s h o w. c o m
SPONSORSHIP OPPORTUNITIES PRESENTING SPONSOR
–
EXCLUSIVITY IN CATEGORY
•
Complimentary promotional display space
•
Sampling rights (if applicable)
•
Logo on Show Directory cover
•
Full page ad in Show Directory
•
Logo included on select print advertising
•
Logo included on select marketing collateral
•
Press Release announcing sponsorship
•
Dedicated email blast to Newport International Boat Show subscriber list
•
Four banners displayed in high-traffic areas
•
Complimentary entrance tickets to the Newport International Boat Show
•
VIP Reception invitations
•
Exhibitor Reception access
•
Logo/link on newportboatshow.com
n e w p o r t b o a t s h o w. c o m
(SOLD)
SPONSORSHIP OPPORTUNITIES O F F I C I A L C A T E G O R Y S P O N S O R – $25,500 • • • • • • • • •
10’ x 10’ promotional area Sampling rights (if applicable) Logo on Show Directory cover Logo on rack card Two banners displayed in a high traffic areas Complimentary entrance tickets to the Newport International Boat Show VIP Reception invitations Exhibitor Reception access Logo/link on newportboatshow.com
S U P P O R T S P O N S O R – $15,500 • • • •
10’x 10’ promotional area Sampling rights (if applicable) A banner displayed in a high-traffic area Complimentary entrance tickets to the Newport International Boat Show • Logo/link on newportboatshow.com
n e w p o r t b o a t s h o w. c o m
SPONSORSHIP OPPORTUNITIES V I P R E C E P T I O N S P O N S O R – $12,500 Six available at $12,500 each, Non-Competing Categories Thursday evening, September 12th at the Bohlin Tent • Logo included on electronic invitations • Opportunity to provide promotional give-away to all guests • On-site sales rights / sampling rights for the evening of September 16 (optional) • A banner displayed in a high traffic area (sponsor to provide - 2’x8’ or 3’x6’) • 10 complimentary entrance tickets to Newport International Boat Show • 10 VIP Reception Invitations • Logo/link on newportboatshow.com
E X H I B I T O R P A R T Y S P O N S O R – $7,500 Six available at $7,500 each, Non-Competing Categories Friday evening, September 13th at the Bohlin Tent • • • • • •
Logo included on electronic invitations Opportunity to provide promotional give-away to all guests On-site sales rights / sampling rights for the evening of September 13th (optional) A banner displayed in a high traffic area (sponsor to provide - 2’x8’ or 3’x6’) Exhibitor Reception access for 10 guests or corporate representatives Logo/link on newportboatshow.com
n e w p o r t b o a t s h o w. c o m
THANK YOU! WE LOOK FORWARD TO WELCOMING YOU TO THE 2023 NEWPORT INTERNATIONAL BOAT SHOW
F O R M O R E I N F O R M AT I O N P L E A S E C O N TA C T:
Gail Lowney Alofsin Director of Corporate Partnerships & Community Relations gail@newportboatshow.com 401.640.4418