IF YOU WANT TO SELL BOATS & BOATING PRODUCTS, THERE’S ONLY ONE PLACE TO BE.
WITH OVER 40,000 VISITORS FROM THE AFFLUENT NORTHEAST CORRIDOR & BEYOND... NEWPORT IS A “MUST DO SHOW”
SEPTEMBER 11-14, 2025
770,083 SQ. FT. OF EXHIBIT
SPACE
4 SHOW SITES ALONG HISTORIC NEWPORT HARBOR
OVER 21 COUNTRIES OVER 100 REPRESENTED AT THE SHOW IN 2020 PRIVATE PLANES LANDED AT LOCAL AIRPORTS
54 YEARS OF HISTORY
MAKING NIBS ONE OF THE MOST PRESTIGIOUS BOAT SHOWS IN THE WORLD
NEWPORT IS POWER, SAIL & EQUIPMENT
Attendees know they will find a full range of powerboats and sailboats (monohull and multihull) all together at the Newport International Boat Show, and with over hundreds of boats on display, they expect to find virtually every manufacturer represented. In addition, there is an extensive variety of marine equipment, services and accessories to round out their boat show experience. For easy navigation, the show takes place on five adjacent sites that include the Newport Yachting Center, Oldport Marine, Newport’s famed Bannister’s and Bowen’s Wharves and Market Square. With more than 14 acres of display space on land and in the water, the Newport International Boat Show is bigger than any other boat show from New Jersey to Maine.
SEPTEMBER 11-14, 2025
GEOGRAPHICAL REACH
NEWPORT IS THE NORTHEAST
*Result of an independent survey by Performance Research
ALREADY OWN ONE BOAT AND HALF ARE LOOKING TO BUY
The Newport International Boat Show, the oldest and most prestigious in-water boat show in New England, is the first choice for boaters in the New York Metro Area, including Long Island, Westchester and Fairfield County, CT, Boston, the Cape and Islands of Nantucket and Martha’s Vineyard, etc. In fact, visitors travel from around the world to attend the Newport show. Better still, our attendees are qualified! They have an average household income over $200,000 or higher and an average household net worth over $1.4 million. In addition, 74% already own one boat and half are looking to buy!*
The City of Newport itself is another reason for the show’s lengthy success. A vibrant resort town in its own right, the City by the Sea is world renowned for its breathtaking coastal views, dynamic boating industry and iconic landmarks. In the center of it all is the historic waterfront district where thousands of visitors a year enjoy gourmet dining, lavish accommodations and trendy boutiques, all steps away from the boat show’s main gate.
11-14, 2025
60%
ARE 30-59 YEARS OLD
25% ARE 60-69 YEARS OLD
75%
OWN AT LEAST ONE BOAT
60% SAILBOAT OWNERSHIP
71% BOAT OWNERSHIP
RATED NIBS AS EXCELLENT OR GOOD FOR MAKING MEANINGFUL CONNECTIONS TO PEOPLE AND PRODUCTS
75% OF AUDIENCE HAS BEEN BOATING FOR 20+ YEARS 28% OWN WATERFRONT PROPERTY
23% OWN THEIR OWN BUSINESS
43% OWNER, PRESIDENT, OR CEO
45% ARE MEMBERS OF PRIVATE YACHT, GOLF, TENNIS CLUB
23% HAVE GONE ON AN ADVENTURE VACATION (INCLUDES CHARTERING)
ATTENDEE DEMOGRAPHICS
HAVE A MORE POSITIVE IMPRESSION OF COMPANIES’ PRODUCTS SEEN AT NIBS AS COMPARED TO OTHER SHOWS
53%
SAID THE PRIMARY REASON FOR ATTENDING THE NEWPORRT BOAT SHOW IS TO PURCHASE/COMPARE A SPECIFIC PRODUCT SERVICE OR BOAT
45% OF AUDIENCE WANTS TO TRANSITION TO LARGER BOAT OVER THE NEXT 5 YEARS
55% OF AUDIENCE WANTS TO INCREASE BOATING OVER THE NEXT 5 YEARS
Attendees of the Newport International Boat Show are mature, well-educated adults with varied interests and active lifestyles. They are technologically savvy, financially stable and are consumers of high-end, quality products.
58:42
31% 51% MALE / FEMALE RATIO
HAVE A HOUSEHOLD INCOME OF $100,000 - $199,999
HAVE A HOUSEHOLD INCOME OF $200,000 OR HIGHER
NEWPORT IS THE SHOW TO LAUNCH NEW BOATS & PRODUCTS
Being the first major show of the fall boat show season, foreign and domestic manufacturers have made the Newport International Boat Show the place to launch their new boats and boating products. Together with Cruising World, Sailing World and Yachting magazines, Newport For New Products (NFNP) recognizes and awards boats in various size divisions as well as products used for boat operation, maintenance and safety, personal weather gear (wearable) and technology (includes navigation and electronics). NFNP accepted entries are featured in a special insert in all three national magazines prior to the boat show, promoted during the show with NFNP burgees and decals, on-site award activities and within the Show Directory, and maintain a website presence all-year long. Awards are given for Best New Powerboat, Best New Sailboat, Best New Multihull, Best New Product used for Boat Operation, Maintenance or Safety and Best New Product for Technology. The NFNP program also includes a “Green” and an “Accessibility” category as an additional award if the criteria is met.
If you’re introducing a new boat or boating product, debut it in Newport!
SEPTEMBER 11-14, 2025
Official U.S. Debuts of 2026 Boats & Boating Products
NFNP WINNERS WILL RECEIVE:
Banners to display during the show and at other events in the future.
Publicity on the NIBS website, industry publications’ websites and hometown newspapers.
A “NFNP Winner” logo for continued promotion all year long.
NFNP ACCEPTED APPLICANTS WILL RECEIVE OVER $100,000 OF PROMOTIONAL VALUE:
Photo and description in a special section of the September issues of Cruising World and Yachting magazines, and the Fall issue of Sailing World (all nationally distributed)
A NFNP logo and news release that can be used to promote the new boat or product in your own mareting and PR efforts.
NFNP decal or burgee provided to display at the boat show signifying that the exhibit is a “must-see” by the thousands of attendees at NIBS.
A highlighted listing in the NIBS Show Directory distributed at the Show and via magazine partners and NIBS website.
For program criteria and application, please visit: newportboatshow.com
SEPTEMBER 11-14, 2025
Official U.S. Debuts of 2026 Boats & Boating Products
OUR MARKETING & MEDIA STRATEGY ATTRACTS THE RIGHT AUDIENCE
125+ MILLION
TOTAL ESTIMATED
MEDIA IMPRESSIONS
MASS MARKETING
TOTAL ESTIMATED
MEDIA IMPRESSIONS
PUBLIC RELATIONS
A NET REACH OF 600 MILLION WITH OVER 200 ARTICLES
PRINT ADVERTISING
Over two months of advertising with 40 print ads across 25 publications amounting to over 3 million impressions.
OUTDOOR
Combined four weeks of advertising in three major markets (CT, MA, RI) amounting to over 9 million impressions.
EMAIL
Over 15 targeted email blasts and 6 issues of “Tell Tales and Insider” e-newsletters sent to exhibitor and consumer averaging 25,000 subscribers and totaling 152,000 total opens.
DIRECT / WEB
Website traffic within 30 days and all paid digital advertising amounts to over 5.5 million impressions.
RADIO
Two weeks of targeted radio advertising across three major stations reaching over 3.1 million.
TV
Two weeks of targeted broadcast across three major stations reaching over 3 million.
SEPTEMBER 11-14, 2025
PRINTED AND DISTRIBUTED LOCALLY
EXHIBITOR TESTIMONIALS
“Our number one sales and marketing generator is at the Newport International Boat Show! We have been doing it for 30+ years and it never disappoints. It is a festive and beautiful venue and is run by a top-notch team. The attendees are happy, engaging and interested in purchasing at the Show. NIBS’ supports the marine industry and community in ways beyond just sales and marketing.”
- Richard Cromwell Maritime Solutions
“We have been an exhibitor for nearly twenty years at the Newport International Boat Show and we have always been pleased by the organization, their attention to detail and professionalism. The staff has always been very helpful and cooperative to our needs and requests. They have been instrumental in growing the venue and being attentive to both exhibitors and the participating visitors to the show.”
- Glen Walters, Bluenose Yacht Sales
“The Newport Boat Show is a fabulous venue to kick-off Vicems’ boat show season. The prestige, ability to attract clients interested in high-quality vessels makes the Newport Boat Show one of our favorites and a great venue to meet new friends as well as welcome our many owners living in the area. This show’s maritime atmosphere and audience looking for our classic designs offer Vicem the perfect platform to showcase our craftsmanship and luxury yatch designs enabling us to maintain a strong presence in the industry! Let’s make next year even better!”
- Vicem Yachts Team
“The Newport International Boat Show is personally my favorite show out of the 7 shows we participate in. From the venue in downtown Newport, R.I. to the support staff and everyone in between, everything is top notch. Newport is the perfect opportunity to introduce and expand your brand into the New England market, with clients from Upstate NY to Maine, this is a show you don’t want to miss! ”
- Ian Dils, Florida Bow Thrusters
SEPTEMBER 11-14, 2025
SEPTEMBER 11-14, 2025
DISPLAY RATES*
