In this period of risk and uncertainty, traditional approaches to pursuing business, doing business, and preserving business no longer carry with a promise of stability and predictability. Instead, they demand that those who seek a competitive advantage rapidly adjust – and adapt – to the current environment, as overwhelming as it may seem. Instead of being really good at doing, producing, or selling that one thing, companies need to get good at doing many new things.
In this issue, we examine how Coweta owners and proprietors have navigated the challenges associated with the pandemic, as they exercise resilience and adaptability in reimagining business models.