EVENTS
2022 SAAFFI seminar to highlight how to push sensory boundaries in a virtual world The 2022 annual SAAFFI seminar will be taking place virtually on 15 and 16 March. Using sophisticated virtual event technology, this year the seminar will feature a new element of an online expo as well as its renowned interactive workshop.
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hris Milk an American entrepreneur, innovator, director, photographer, and immersive artist says that in virtual reality, it’s more about capturing and creating worlds that people are inhabiting. You really are a creator in the way the audience lives within the world that you are building. This challenge is a profound one for the fragrances and flavours industry, which is solidly grounded in and dependent on the senses of smell, taste and touch. So how do we cater to these senses in a world of virtual reality? The 2022 annual SAAFFI seminar themed “virtual is a reality – are we pushing sensory boundaries”, aims to highlight the initiatives in the fragrances, flavours and related sectors which are currently influencing thought and practice in the areas of virtual reality and the internet of things. The development of digital taste and smell underscores the importance of cultural dimensions of bodily perception in augmented reality (AR) and virtual reality (VR) devices. But how is the industry catering for these diverse needs? As the fragrances and flavours industry has much to learn in this arena, professionals are invited join the experts at the 2022 seminar to explore various themes and initiatives in this brand-new territory. The virtual seminar, which will be held over two days on 15 and 16 March, offers a programme packed with exciting offerings.
Did you know? The first 200 local (South African) delegates to have paid in full for the 2022 seminar will receive one of SAAFFI’s famous goody bags. There are various discounts available for group bookings and a special rate is available for fully paid-up Coschem members. Click here for more info: https://bit.ly/3sMtLcK
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visit and exhibit at live exhibitions. So, the SAAFFI Seminar and Expo 2022 will offer industry players the opportunity to purchase a virtual booth, where organisations can display their wares and services, screen videos and arrange meeting with visitors at their booths – replicating the real-live expo experience.
AN ENGAGING PROGRAMME WITH TOPICAL TALKS
SOPHISTICATED TECHNOLOGY WITH AN EXPO ELEMENT Sharon Bolel, assistant executive director of SAAFFI comments: “The online conferencing package we use for the twoday seminar is a sophisticated platform, which more-than replicates a live convention. We are excited at the prospect of using ground-breaking technology partners to welcome our delegates to the exciting world of online events. The amazing organising committee has been creative in putting together a programme that incorporates world-class speakers, an interactive workshop (for which the SAAFFI seminar has become renowned) and a brilliant set-up to facilitate networking and meetings.” This year there is an additional component of an online expo. For the past two years, the COVID-19 pandemic has deprived us all of the opportunity to
International and local speakers will address topics including flavour trends, fragrance trends, the psychology of the virtual workspace, and the effects of the virtual age on advertising. Flavour and fragrance trends presentations are always a highlight of the SAAFFI seminar and this year the topic will be presented with the interesting additional angle of changing consumer behaviours due to COVID-19. The SAAFFI 20 th annual seminar and expo is an industry event which offers so much to so many. Those who attend are sure to take away added skills, useful information and a solid dose of career-oriented motivation. It is an event not to be missed by any serious professional. And there is even the promise of a jam-packed goody bag for the first 200 registered delegates. SAAFFI, the South African Association of the Flavour & Fragrance Industry, represents all aspects of the flavour, fragrance and allied industries. It unites the industry across non-competitive issues, freeing up individual organisations to grow their business. For more information, and to book seats for the seminar, please visit saaffi.co.za/events. • SAAFFI – www.saaffi.co.za
