EVENTS
Connections, conversations and education in 2019 The P C Review Beauty Business & Partners Conference provided the No.1 meeting place for beauty brands and industry partners. Over 90 delegates joined us on 21 February to learn from eight business and industry experts in one inspiring day.
S
ince the magazine’s inception,
Kathoria and Moodliar said youths
P C Review has had a vision
are brand managers in themselves and
for sharing information. We
they only want to connect with authentic
know there is immense benefit
brands. These are brands that talk of
to communicating knowledge within an
inclusivity, stray far from the sense of
industry, which is the main reason why we
perfection and which champion positive
launched our first conference in 2018.
messaging around personal care and
The inaugural event focused on social
There is immense benefit to communicating learnings within an industry
beauty. Together they are inspiring the
media, digital marketing and regulatory
industry to dare to care about ‘all shades
compliance. This year, we took things up a
and shapes’ while helping to shape
notch at the P C Review Beauty Business
positive conversations on topics like
& Partners Conference, with speakers
albinism, dark skin, vitiligo, body shaming
unpacking current issues buzzing about
and unrealistic or unachievable ideals
the industry. Discussions focused on
shown on Instagram.
wherever possible. Weidner said
clean label; inclusive beauty; beauty
consumers can even check up on these
influencers; brand protection solutions;
Natural and impactful
compliant beauty; the importance of
Whether a brand’s message is around
or Beauty Bay apps to calculate the
safety, efficacy and stability testing;
sustainability, natural ingredients,
authenticity of a brand and its claims.
self-regulation and EU compliance; how
having cleaner more comprehensible
to connect with African brands and
formulations or a free-from focus, clean
how the sustainable use of indigenous
consumers; and African oils, botanical
and conscious beauty is a massive trend.
plants and traditional knowledge from
extracts, BABS and sustainable bio-trade
In South Africa, industry experts such
Africa in the beauty and personal
in South Africa.
as Will Coetsee, CEO of Botanica and
care industry is changing the lives of
Charlene Weidner, a consultant developer
Social media and inclusive messaging
previously disadvantaged communities.
of organic and natural skin care products
He noted the global demand for natural
and nutraceuticals, say more and more
and organic ingredients is growing
Yasmin Kathoria and Kanchana Moodliar
local brands are moving towards the
at 30 percent and a vast amount of
kicked off the conference with a talk
clean and natural direction, but it can be
this demand is for indigenous African
about inclusivity and the importance of
challenging.
ingredients. But it’s going to take quality,
brands using the Clean Beauty, Ingred
In his presentation, Coetsee highlighted
deracialising hair and skin care on social
Many clean beauty brands use
media. The dynamic duo are the founders
ingredients and packaging that are
and proven efficacy, and adherence
of the digital community and industry
natural or nature-inspired, sustainable,
to regulations to grow and sustain the
festival, Beauty Revolution.
recyclable and ethically sourced
natural ingredients market.
standardisation, traceability, certifications
Gayle Roche, Joti Timm and Margaret Reynolds
Ya smin Katho
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| APRIL 2019 | P C Review
Beverley Gardner