P R O T E I N A LT E R N AT I V E S
Formation of stellar advisory board announced Infinite Foods, Africa’s highly regarded goto-market platform for plant-based food brands, announced the formation of its inaugural advisory board.
T
he board will accelerate its mission to make nutritious and environmentally sustainable plant-based meat and
dairy alternative products accessible in subSaharan Africa. Within 18 months of launch, the supplier has brought the biggest plant-based food brands to Africa, including Beyond Meat, Miyoko’s Creamery, Nature et Moi and Oatly. These products are now offered through more than 800 retail, and foodservice outlets, including Woolworths, Famous Brands and Spur Group. As Infinite Foods has expanded operations
World-renowned agricultural policy experts, food entrepreneurs and investors join forces to catalyse sub-Saharan Africa’s plant-based food economy.
to South Africa, Mauritius, Botswana and and founding member of Infinite Foods.
soon opening in Kenya, there has been incredible growth and excitement among consumers choosing a plant-forward lifestyle. Consumers are embracing efforts to improve their health and environmental footprint through their food choices whether it is meat-free one day a week, flexitarian or 100% plant-based (vegan). In response to growing consumer demand for plant-based food options, Infinite Foods has assembled a group of leading advisors to grow its reach, expand local manufacturing
ABOUT INFINITE FOODS:
A prominent go-to-market platform for premier plantbased foods providing African consumers access to the most delicious and coolest plantbased food brands, creating employment, transforming agriculture and feeding the community.
and investors: • Ada Osakwe – entrepreneur and founder of Nuli, fresh-food and beverage company • Marco Borges – New York Times Bestselling author and founder of
beverage, and biotechnology sectors • Leozette Roode – author of The South African Vegan Cookbook • George Sibtoshiwe - entrepreneur and co-founder of South African delivery company, Sendr. Announcing the advisory board launch,
22 Days Nutrition
Michelle Adelman, founder and CEO of
• Lindiwe Sibanda – Globally recognised food
Infinite Foods, said, “We are passionate
security and agricultural policy expert
about catalysing a sustainable plant-based
• Nil Zacharias – Entrepreneur, author,
food sector in Africa. We are honoured
and host of leading food podcast “Eat For
to work with our advisors to improve the
The Planet” • Johnny Ream – a venture investor Stray
reducing emerging lifestyle diseases such as diabetes, heart disease and some cancers. The guidance from leading public health institutions, including the American Heart Association is clear: “eating less meat or giving it up entirely [leads to] less risk of
crisis, consumers will be increasingly focused on food safety, health and how to build up immunity through improved nutrition, which will likely lead to an increased adoption of accessible plantbased foods on the continent. Infinite Foods is committed to providing consumers with delicious plant-based food options from both local and international brands and creating more opportunities for the plant-based industry to grow in subSaharan Africa. •
great tasting, locally relevant and nutritious plant-based products.” The board is chaired
early stage companies across the food,
by Mayur Patel, an experienced entrepreneur
Food Review | August 2020
to be healthier than animal-based protein,
accessibility, affordability and convenience of
Dog Capital, a VC fund that partners with
20
Plant-based foods are scientifically proven
being.” As a result of the recent COVID-19
protein agricultural inputs in Africa. The best-selling plant-based nutrition authors
environmental sustainability,” Patel says.
disease and improved health and well-
and incubate opportunities for plant-based board includes agricultural policy experts,
“Changing what we eat is the most powerful tool we have to improve health and
Infinite Foods – www.infinitefoods.com
