TAKETHEDEAL,DARE TOCREATE

This campaign, which was started in 2019, intends to push the limits of creativity, motivate individuals to express themselves boldly via their appearance and encourage them to forge their own pathways.

A varied set of athletes from many cultures are featured in the "Take the deal, dare to create" ad because they dare to defy convention and develop their own style.

This campaign's message is that you can make something unique by taking risks and being courageous. Adidas suggests that its athletic wear is the result of creativity at the greatest level possible and that it is constantly prepared to travel with you on your quest to discover your true self and express it via your clothing.