INTRODUCTION

The year 2023 has arrived, and so far, German sportswear company Adidas has enjoyed a prosperous and profitable year.

The company's net profit climbed by 20% and above analysts' projections in the second quarter. Adidas' straightforward approach to digital marketing is what makes it successful.

According to our colleagues at Digital Agency Network, the corporation hopes to defeat its primary rival, Nike, by successfully implementing this plan.

The brand's e-commerce channel is its fastestgrowing source of revenue, and all production procedures are fully automated using digital technology.

As a result of the digital transition, Adidas' business practices must also change.

Technology enables the business to have more direct interactions with its clients. However, let's examine what you should do in detail.