CUSTOMER RELATIONSHIPS

Adidas makes an effort to engage with customers and offers tailored experiences. In other words, Adidas encourages a personal sense of passion and excitement for athletics.

The brand uses every touchpoint, including social, mobile, and retail, to engage with customers and deliver a memorable and intimate experience. Adidas aims to be everywhere its customers are by using insights from digital analysis. To satisfy the audience's demands, Engine Digital worked with the Adidas Digital Future Team. The firm was charged with developing a complete customer experience that enables the sales team to influence the purchase decision through linked devices and data visualization.