ADIDASMARKETING STRATEGY

Since its foundation more than 90 years ago, Adidas has dominated the sportswear market. The company has always been linked to performance, whether it be on the court, in the gym, or on the field.

Adidas excels in a little-known area as well: its amazing data-driven culture. Adidas relies on data to guide business choices and produce results that can be independently verified.

The market leader in clothing, footwear, and sportswear, Adidas (impossible is nothing), is revolutionizing manufacturing and retail with a range of custom designs and a digital strategy as a marketing approach that places customers at the core of strategy as a fundamental part of everything the company does. performs in the value-generation processes it uses.