DIGITALMARKETING

According to Digital Agency Network, Adidas' fiveyear plan, "Creating the New," debuted in 2015.

Adidas, a corporation that describes itself as digital, aspires to be the top sportswear company in the world. What resources do you employ to accomplish this goal?

A crucial component of Adidas' current marketing approach is digitization. He uses the word "the best" to describe the method he uses to create and market the world's top athletic goods.

Yes, in direct conflict with a formidable adversary like Nike. Adidas invests 90% of its marketing spending on digital initiatives and social media, as was mentioned in the original article.

Adidas currently has one of its fastest-growing income channels as its own eCommerce store.

Today, maintaining a solid digital marketing plan is even more crucial for attracting the younger demographic, which is increasingly online. Its social media posts encourage action, inspiration, sustainability, and a contemporary mindset.

Adidas underwent a digital transition to become a digital corporation in order to accomplish this.

According to MarketingWeek's digital study of the brand, the corporation now spends the majority of its marketing expenditure on social media and digital efforts.