CONSUMER RESEARCH AGENCY
We’re a specialist consumer research agency made up of diverse minds that helps guide brands into new territories through hyper-nuanced consumer research and cultural insights.
OUR APPROACH
CULTURE-CENTRIC CONSUMER INSIGHT
NERDS provides industry-leading consumer intelligence by surfacing insights that deliver accurate cultural understanding that enables brands to stay one step ahead of the ever-changing consumer landscape.
Cultural resonance is critical for building influential audience engagement, utilising opaque but powerful social bondings that drive brand perceptions and value. Cultural currency is the surest way to create consumer loyalty and brand sustainability.
As the industry-leading consumer research agency, we provide highly nuanced cultural intelligence which helps unpack your audience ecosystem, surfacing ways to get your brand consumer centricity through deep cultural understanding. We provide the source material to improve your brand cachet, elevate your place within the aspiration economy, and secure long-term brand sustainability.
Our work is collected from hard-to-reach consumer groups most companies struggle to understand and build emotional connections with.
NERDs research is gathered through our in-house research portal, Frontline and translated into actionable insights and distinct cultural connections.
Our research is co-authored with the communities at the centre of the movements your brand aims to align with.
We know consumers focus their spending on brands that share their cultural positioning and lifestyle associations.
We help our clients unlock the power of diverse and rich consumer insights and social understanding to craft unique and compelling cultural selling propositions. This begins with an informed and robust consumer understanding, this starts with us.
We are the preferred consumer research agency due to our industry-leading hybrid methodology research projects for the world’s foremost consumer brands. We partnered with brands such as Twitter, Puma, adidas, Nike, Levi’s and Budweiser to help position themselves at the centre of their strategic target consumer world.
Over ten years of getting Nerdy with research and insight has provided NERDS with a reputation as an industry disrupter and leading consumer research agency as we help brands unpack consumer mindsets, behaviours, practices, rituals, trends and ideologies.
OUR METHODOLOGY
OUR FOUR-STEP METHODOLOGY TRANSFORMS OUR RESEARCH FINDINGS INTO EASY-TO-UNDERSTAND AND ACTIONABLE STRATEGIC INSIGHT AND CONNECTIONS PRINCIPLES THAT DELIVER POWERFUL CULTURAL RELEVANCE AND HIGH COMMERCIAL VALUE.
1. DIAGNOSE
The challenge
2. TEST
Hypothesis
3.PRESCRIBE Strategic Recommendations
4. APPLY Creative Solutions
POWERED BY FRONTLINE
OUR CULTURAL AND CONSUMER
CENTRIC INTELLIGENCE PLATFORM
Our research focuses on your consumer blind spot. NERDS' in-house research portal, FRONTLINE, provides brands with insight into hard-to-reach audiences that drive global culture and mass consumer trends.
INSIGHT
WE UTILISE OUR IN-HOUSE PROPRIETARY RESEARCH PLATFORM AND CONSUMER SPECIALISM TO SURFACE GLOBAL CONSUMER INSIGHT WITH A SUB-CULTURAL LENS.
1. CULTURAL INTELLIGENCE
A global network of 200 hyper-local cultural authorities
Real time cultural intel
Trend forecasting
Surfacing consumer-centric cultural relevance
2. CONSUMER PANEL
20,000+ international community
16-25 year olds
Street Culture Inspired Consumers
Middle to lower socio-economic status
They prioritise spending on branded goods
Driving mass trends
Fuelling the street culture phenomenon that’s dominating global youth culture